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GRATUS
W E A L T H A D V I S O R S
PART 2A OF FORM ADV
Firm Brochure
August 8, 2025
Gratus Wealth Advisors, LLC.
CRD#: 328641
192 Ballard Ct Ste
101 Virginia Beach, VA 23462
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Phone: (757) 909-5505
Fax: (757) 909-5501
Email: info@gratusadvisors.com
Web Address: gratuswealthadvisors.com
PART 2A OF
FORM ADV
Firm Brochure
This brochure provides information about the qualifications and business practices of Gratus Wealth
Advisors, LLC (“Gratus”). If you have any questions about the contents of this brochure, please
contact us at (757) 909-5505 or info@gratusadvisors.com. The information in this brochure has
not been approved or verified by the United States Securities and Exchange Commission or by any
state securities authority. Gratus Wealth Advisors, LLC is a registered investment adviser with the
Securities and Exchange Commission. Registration does not imply a certain level of skill or training.
Additional information about Gratus Wealth Advisors, LLC. is also available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a CRD
number. Our firm’s CRD number is 328641.
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ITEM 2
MATERIAL CHANGES
This Brochure dated August 8, 2025, is filed as an other than annual amendment to Gratus’ Form ADV 2A and
replaces Gratus’ last annual amendment, dated May 12, 2025.
The following material changes were made:
Item 15: Gratus – by and through its representatives – now offers trustee/executor services as part of its
services menu. We have revised Item 15, Custody, to explain activities that result in custody and which of
those activities require an annual surprise custody audit.
A full Brochure may be requested free of charge by contacting Gratus. A copy may also be accessed via the
Internet from the SEC’s website at www.adviserinfo.sec.gov.
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ITEM 3
TABLE OF CONTENTS
ITEM 1 Cover Page ....................................................................................................................................................................................................... 1
ITEM 2 Material Changes ........................................................................................................................................................................................ 2
ITEM 3 Table of Contents ....................................................................................................................................................................................... 3
ITEM 4 Advisory Business ...................................................................................................................................................................................... 4
ITEM 5 Fees and Compensation ........................................................................................................................................................................ 7
ITEM 6 Performance-Based Fees and Side-By-Side Management ............................................................................................. 10
ITEM 7 Types of Clients ........................................................................................................................................................................................... 11
ITEM 8 Methods of Analysis, Investment Strategies, and Risk of Loss .................................................................................... 12
ITEM 9 Disciplinary Information ....................................................................................................................................................................... 15
ITEM 10 Other Financial Activities and Affiliations ................................................................................................................................. 16
ITEM 11 Code of Ethics, Participation in Client Transactions and Personal Trading .......................................................... 18
ITEM 12 Brokerage Practices ............................................................................................................................................................................... 20
ITEM 13 Review of Accounts ................................................................................................................................................................................ 23
ITEM 14 Client Referrals and Other Compensation ................................................................................................................................ 24
ITEM 15 Custody .......................................................................................................................................................................................................... 25
ITEM 16 Investment Discretion ............................................................................................................................................................................ 27
ITEM 17 Voting Client Securities ........................................................................................................................................................................ 28
ITEM 18 Financial Information ............................................................................................................................................................................ 29
ITEM 4
ADVISORY BUSINESS
FIRM INFORMATION
Gratus is a SEC-registered investment advisory firm located in Virginia Beach, VA. Gratus was formed in
November 2011. Gratus has been a registered investment advisory firm since December 4, 2023.
PRINCIPAL OWNERS
Listed below are the firm’s principal owners (i.e., those individuals and/or entities controlling 25% or more of
this company).
» Cline Reasor, Managing Partner, Chief Compliance Officer
» Chad Williamson, Managing Partner
INVESTMENT ADVISORY SERVICES
Asset Management Services:
We provide asset management services in which we manage your custodial accounts and provide you with
continuous and ongoing supervision of your custodial accounts. Our services provide additional investment
opportunities among stocks, bonds, mutual funds, exchange-traded funds (ETFs), and variable annuities.
We use a third-party platform to facilitate the management of held-away assets, such as defined contribu-
tion plan participant accounts, with discretion. The platform allows us to avoid being considered to have
custody of Client funds since we do not have direct access to Client log-in credentials to affect trades.
We are not affiliated with the platform in any way and receive no compensation from them for using their
platform. A link will be provided to the Client, allowing them to connect an account(s) to the platform.
Once Client account(s) is connected to the platform, Gratus will review the current account allocations.
When deemed necessary, Gratus will rebalance the account considering client investment goals and risk
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tolerance, and any change in allocations will consider current economic and market trends. The goal is
to improve account performance over time, minimize loss during difficult markets, and manage internal
fees that harm account performance. Client account(s) will be reviewed at least quarterly, and allocation
changes will be made as deemed necessary.
Financial Planning and Consulting Services:
We provide various financial planning and consulting services that find ways to help you understand your
overall financial situation and help you set financial objectives. Generally, such financial planning and
consulting services will involve preparing a financial plan or rendering a financial consultation based on
your financial goals and objectives. We will summarize our services to you in a written plan, which will
typically include general recommendations for a course of action or specific actions to be taken by you.
Implementation of the recommendations will be at your discretion.
Ongoing Financial Planning and Consulting Services:
Upon completion of the client’s financial plan or consulting engagement, we will revisit all or some of
the following areas of analysis: financial goals, planning tax strategies, asset allocation, risk management,
retirement planning, and other areas and objectives such as budgeting, education planning, cash flow
planning, charitable planning, lines of credit analysis, insurance analysis, business financial planning,
mortgage/debt analysis, and real estate analysis throughout the course of a year via scheduled meetings,
calls, or follow-up emails to ensure that the initial recommendations in the financial plan or consulting
engagement are implemented or to make adjustments to the Client’s financial plan and/or the
Client’s objectives.
Retirement Plan Consulting Services:
We provide advisory services to plan sponsors of employer-sponsored retirement plans for which it has been
specifically engaged, in addition to supporting affiliated companies through other non-advisory services to
retirement plans for corporations and other business entities as a 3(21) and 3 (38) fiduciary. Such advisory
services can include selection and/or de-selection and replacement of individual investment options
pursuant to agreed investment criteria.
In choosing and monitoring investment options for employer-sponsored retirement plans, we look for reliable
fund companies that have a consistent track record and steady performance. Once a fund company is
identified for possible selection for a particular retirement plan product, we conduct an in- depth review of
the company’s operations, funds, and personnel before determining if the company’s funds are investment
options. Quantitative and qualitative factors, such as regional exposure, fund management, and asset size/
growth, are also evaluated. The fund companies are monitored on a continuous basis at the firm level. We
will assist in the construction of the portfolio by ensuring that all core asset classes are covered to offer full
diversification opportunities. However, the final decision of which funds to select is up to the plan sponsor
and/or consultant.
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TAILORED INVESTMENT ADVISORY SERVICES AND RESTRICTIONS
Gratus offers the same suite of services to all our clients; however, specific recommendations and their
implementation are dependent upon the individual client’s current financial situation, such as income, net
worth, and risk tolerance levels. On a case-by-case basis, our clients can impose restrictions on investing
in certain securities or types of securities in accordance with their values or beliefs. However, if the re-
strictions prevent us from properly servicing the client’s account or if the restrictions require us to deviate
from our standard suite of services, we reserve the right to end the relationship. We can request additional
information and documentation, such as current investments, tax returns, insurance policies, and estate
plans. We will discuss your investment objectives, needs, and goals, but you must inform us of any changes.
Unless directed by you, we do not independently verify any information provided to us by you or your
attorney, accountant, or other professionals.
WRAP FEE PROGRAMS
Gratus offers a wrap fee program as described in Part 2A, Appendix 1 (the “Wrap Fee Program Brochure”) of
our Brochure. Our wrap fee and non-wrap fee accounts are managed on an individualized basis according
to the client’s investment objectives, financial goals, risk tolerance, etc. Generally, we do not manage wrap
fee accounts in a different fashion than non-wrap fee accounts; however, certain client accounts can be
managed differently based on the size and nature of the account and/or the client’s investment objectives
and risk tolerance. In our Wrap Fee Program, your fee is bundled with our costs for executing transactions in
your account(s). This can result in a higher advisory fee for you. We do not charge our clients higher advisory
fees based on their trading activity, but you should be aware that we have an incentive to limit our trading
activities in your account(s) because we are charged for executed trades. By participating in a wrap fee
program, you can end up paying more or less than you would through a non-wrap fee program where a lower
advisory fee is charged, but trade execution costs are passed directly through to you by the executing broker.
ASSETS UNDER MANAGEMENT
As of December 31, 2024, Gratus manages $690,666,938 on a discretionary basis.
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ITEM 5
FEES AND COMPENSATION
ANNUAL FEES FOR ADVISORY SERVICES
Gratus is compensated for providing asset management services by charging a negotiable fee based on
the total assets under management. The maximum annual fee to be charged to the client’s account(s) will
not exceed 1.35%. The fee to be assessed to each account will be detailed in the client’s signed advisory
agreement with Gratus. In rare cases, our firm will agree to direct bill clients. As part of this process, Clients
understand the account custodian will send statements at least quarterly, showing all disbursements for
each account, including the amount of the advisory fees paid to us.
All fees are agreed upon before entering the Financial Planning and Consulting Agreement you sign. We may
charge a flat fee, an hourly fee, or an ongoing annual fee for financial planning or consulting services. Flat
fees as well as Annual Ongoing Fees will not exceed $50,000. Hourly fees will range from $0.00 to
$500 per hour. Annual ongoing fees will be subject to consultation with the client and the complexity of the
ongoing engagement. The total estimated fee, as well as the ultimate fee that we charge you will be based on
the scope and complexity of our engagement with you and could vary from fees charged to other clients of
the firm. The fee to be assessed and payment arrangements will be detailed in an agreement to be signed by
you. We may waive the agreed-upon financial planning fees if you engage our asset management services.
Fees for retirement plan services are negotiated before the signing of the Retirement Plan Advisory and
Consulting Agreement. The agreement language includes the negotiated fee, which is charged as a
percentage of the total retirement plan assets. The maximum fee to be charged to the client’s account(s)
will not exceed 1.35%. The fee to be assessed to each account will be detailed in the client’s signed advisory
agreement with Gratus.
FEE BILLING AND PAYMENT
Our asset management fees are annual fees and are negotiable. Asset management fees are paid quarterly
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in advance. Payments are due on the first day of the calendar quarter and are based on the account’s asset
value as of the last business day of the prior calendar quarter multiplied by the applicable annual rate and
divided by four (4). The fee for the subsequent quarter is billed and payable within ten (10) days after the end
of the prior quarter. We will deduct our asset management fee only when in receipt of your written autho-
rization by executing an investment advisory agreement permitting the fees to be paid directly from your
account. The qualified custodian will deliver an account statement to you at least quarterly, which will show
all disbursements from your account. We urge you to review all statements for accuracy. Your account at
the custodian can also be charged for certain additional assets managed for you by us but not held by the
custodian (i.e., variable annuities, mutual funds, 401(k)s).
Financial Planning Fees may be assessed on an hourly basis, as a one-time flat fee, or as an annual fee
payable monthly, quarterly, or semi-annually. Hourly fees will be invoiced upon completion of the financial
plan or the rendering of consulting services with a thirty (30) day written notice. In all cases, we will not
require a fee exceeding $1,200 when services cannot be rendered within 6 months. Financial planning and
consulting fees are paid via check or by direct invoicing via an electronic payment processor.
Retirement plan consulting fees will be billed on a quarterly basis, in advance quarterly, due within thirty (30)
days after the date of invoice unless otherwise agreed to by the parties. The fee will either be billed directly to
the plan sponsor or paid directly from the plan assets if authorized by the plan fiduciary.
You are responsible for all third-party fees (i.e., custodian fees, mutual fund fees, transaction fees, etc.). These
fees are separate and distinct from the fees and expenses charged by Gratus.
TERMINATION OF AGREEMENT
Either party can terminate the agreement by providing a 30-day advance written notice. Upon termination of
any account, any prepaid, unearned fees will be promptly refunded, and any earned, unpaid fees will be due
and payable up to and including the effective date of termination.
Notwithstanding the above, if we do not deliver the appropriate disclosure statement to you at least 48 hours
prior to you entering into any written or oral advisory contract with us, then you have the right to terminate
the contract without penalty within five (5) business days after entering into the contract.
OTHER EXPENSES AND FEES
The fees discussed above include payment solely for the investment advisory services provided by us and are
separate from certain fees or charges that are imposed by third parties in connection with investments made
on your behalf for your account. Third-party fees can include markdowns, markups, brokerage commissions,
other transaction costs, and/or custodial fees.
All fees paid to us for asset management services are separate from the expenses charged by exchange-
traded funds and mutual funds to their shareholders. These fees and expenses will be used to pay
management fees for the funds, other fund expenses, account administration, and a possible distribution fee.
Exchanged traded funds and mutual funds can be invested directly by you without our services. However,
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you would not receive our services to assist you in determining which products or services are most suitable
for your financial situation and objectives. You should review both the fees we charge and the fees charged
by the fund(s) to understand the total fees to be paid fully. Please refer to Item 10 of this brochure for a more
detailed explanation of brokerage practices.
OTHER COMPENSATION
Certain of our associated persons are also licensed insurance agents. In this capacity, the IARs can
recommend insurance, advisory, or other products and receive normal insurance commissions if products
are purchased through the IAR(s) in this capacity. Thus, a conflict of interest exists between the interests
of these individuals and those of the advisory clients, creating an incentive for the IAR(s) to recommend
products based on the compensation received rather than on a client’s needs. However, clients are under no
obligation to act upon any of these recommendations. Although our recommendations can include products
offered by third parties, these recommendations are not limited to such products, as all financial planning
advice provided is of a generic nature. Clients have the option to purchase insurance products recommended
by the IAR through other agents not affiliated with our firm. Please refer to Item 8 of this Brochure for a more
detailed explanation of how our firm handles and mitigates these conflicts of interest.
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ITEM 6
PERFORMANCE-BASED FEES AND
SIDE-BY-SIDE MANAGEMENT
Gratus does not charge any performance-based fees, which are fees based on a share of capital gains or
capital appreciation of your assets. “Side by Side Management” refers to a situation in which the same firm
manages accounts that are billed based on a percentage of assets under management and at the same time
manages other accounts for which fees are assessed on a performance fee basis. Because Gratus does not
charge performance-based fees, it has no side-by-side management.
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ITEM 7
TYPES OF CLIENTS
Gratus provides investment advisory services to the following types of clients:
» Individuals (other than high net worth individuals)
» High Net Worth Individuals
» Non-Profit Organizations
» Corporations
» Other business entities
Our minimum account size requirements for opening an account with us are as follows: $1,000,000 Assets
Under Management or $2,500 quarterly fee.
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ITEM 8
METHODS OF ANALYSIS,
INVESTMENT STRATEGIES, AND
RISK OF LOSS
METHODS OF ANALYSIS
We use various methods of analysis and investment strategies, including the following:
Fundamental Analysis:
We evaluate economic and financial factors to determine if a security can be underpriced, overpriced, or fairly
priced. This method entails assessing security by attempting to determine its intrinsic value by examining
related financial, economic, and other qualitative and quantitative factors. Fundamental analysis requires
an in-depth look at all factors that can affect the security’s value, from macroeconomic factors (like the
overall economy and industry conditions) to individually specific factors (like the financial situation and
management of companies). The overall objective of performing the fundamental analysis is to determine a
value that an investor can use to determine what sort of position to take with that security. This method of
security analysis is contrary to technical analysis. Fundamental analysis involves using real data to evaluate
a security’s value. Although most analysts use fundamental analysis to value stocks, this method of valuation
can be used for just about any type of security.
Fundamental analysis does not attempt to anticipate market movements. This presents a potential risk,
as the price of a security can move up or down along with the overall market regardless of the economic
and financial factors considered in evaluating the stock. Therefore, unforeseen market conditions and/or
company developments can result in significant price fluctuations that can lead to investor losses.
Modern Portfolio Theory:
Modern portfolio theory (MPT) is a risk-averse theory that involves the construction of portfolios to maximize
and optimize expected return based on a given level of market risk, emphasizing that risk is an inherent part
of higher reward. According to the theory, it’s possible to construct an “efficient frontier” of optimal portfolios
offering the maximum possible expected return for a given level of risk.
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MPT tries to understand the market as a whole and measure market risk in an attempt to reduce the inherent
risks of investing in the market. However, with every financial investment strategy, there is a risk of a loss
of principal. Not every investment decision will be profitable, and there can be no guarantee of any level of
performance.
INVESTMENT STRATEGIES
When formulating investment advice or managing client assets, we will use the following investment
strategies. There are inherent risks associated with each of these strategies.
Long-Term Strategy: A long-term strategy cannot take advantage of short-term gains or can experience
more volatility over the life of the portfolio.
Short-Term Strategy: A short-term strategy involves the purchase of securities with the idea of selling them
within a relatively short time, typically a year or less. This strategy is done in an attempt to take advantage of
conditions that result in market fluctuations in the securities purchased.
Your accounts are managed separately with your underlying investment strategies, restrictions, or
investment limitations defined within the investment management agreement.
POTENTIAL RISKS
Investing involves different levels of risk that can result in the loss of any profits and/or principal you have
not realized. We manage your account in a manner consistent with your pre-determined risk tolerance and
suitability profile. However, we cannot guarantee that our efforts will be successful. Investing in securities
involves the risk of loss that clients should be prepared to bear.
Investing involves the assumption of risk, including:
Financial Risk: this is the risk that the companies we recommend to you perform poorly, which affects the
price of your investment.
Market Risk: this is the risk that the stock market will decline, decreasing the value of the securities we
recommend to you with it.
Inflation Risk: this is the risk that the rate of price increases in the economy deteriorates the returns
associated with the stock.
Political and Governmental Risk: this is the risk that the value of your investment will be affected by the
introduction of new laws or regulations.
Interest Rate Risk: this is the risk that the value of the investments we recommend to you will fall if interest
rates rise.
Call Risk: this is the risk that your investment will be called or purchased back from you when conditions are
favorable to the bond issuer and unfavorable to you.
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Default Risk: this is the risk that the issuer is unable to pay the contractual interest or principal on the
investment promptly or at all.
Manager Risk: this is the risk that an actively managed mutual fund’s investment adviser will fail to execute
the fund’s stated investment strategy.
Industry Risk: this is the risk that a group of stocks in a single industry will decline in price due to adverse
developments in that industry, decreasing the value of mutual funds that are significantly invested in that
industry.
Short-Term Purchases: Short-term purchases can incur more trading and brokerage costs in the form of
increased commissions and transaction costs and increased tax obligations on the gains of a security’s
value. A short-term strategy runs the risk that certain anticipated market movements do not occur, resulting
in the client holding a security for longer than intended.
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ITEM 9
DISCIPLINARY INFORMATION
We are required to disclose any legal or disciplinary events that are material to a client’s or prospective
client’s evaluation of our advisory business or the integrity of our management.
Our firm and our management personnel have no reportable disciplinary events to disclose.
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ITEM 10
OTHER FINANCIAL ACTIVITIES
AND AFFILIATIONS
FINANCIAL INDUSTRY ACTIVITIES
Gratus is not registered nor has do we have an application pending to register as a broker-dealer or a
registered representative of a broker-dealer.
Neither Gratus nor its management persons are registered or have an application pending to register as a
futures commission merchant, commodity pool operator, or commodity trading advisor.
Affiliations:
Certain associates of the firm are also registered representatives at Purshe Kaplan Sterling Investments
(PKS) and are licensed to sell securities. As a registered representative of an unaffiliated broker-dealer, he or
she can earn additional compensation in the form of commissions for the sale of general securities products
such as stocks, bonds, mutual funds, exchange- traded funds, and a variable annuity to investment advisory
clients. As such, your IAR can suggest that you implement investment advice by purchasing securities
products through a commission-based account introduced through our unaffiliated broker-dealer in addition
to an investment advisory account. In the event that you elect to purchase these products through our unaffil-
iated broker-dealer, your investment adviser, in the capacity as a registered representative, and our unaffiliat-
ed broker-dealer will receive the standard and customary commission compensation in connection with the
particular product purchased.
Certain associates of the firm are also insurance agents licensed to sell insurance products. A conflict of
interest exists in that these services pay a commission, which conflicts with the IAR’s fiduciary duties. Gratus
does not require its IARs to encourage clients to implement investment advice through our insurance product
recommendations. Clients have the right to implement insurance product recommendations through the
insurance agency and agent of their choice. We require that all IARs disclose this conflict of interest when
such recommendations are made. We also require IARs to disclose that the client has the right to purchase
recommended products from individuals not affiliated with us.
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Selection of Other Investment Advisers
Gratus does not recommend or select other investment advisers for our clients.
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ITEM 11
CODE OF ETHICS, PARTICIPATION
IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
CODE OF ETHICS
Gratus has adopted a Code of Ethics (“the Code”) which sets forth high ethical standards of business conduct
that we require of our employees, including compliance with applicable federal securities laws. Gratus and
our personnel owe a duty of loyalty, fairness, and good faith towards our clients, and have an obligation to
adhere not only to the specific provisions of the Code of Ethics but to the general principles that guide the
Code. We and our IARs must act in a fiduciary capacity when providing investment advisory services to you.
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material facts
and to act solely in the best interest of each of our clients at all times. Gratus has a fiduciary duty to all clients.
This fiduciary duty is considered the core underlying principle of our Code of Ethics, which also covers our
insider trading and personal securities transactions policies and procedures. We require all of our supervised
persons to conduct business with the highest level of ethical standards and to comply with all federal and
state securities laws at all times. Upon employment or affiliation and at least annually thereafter, all supervised
persons will acknowledge that they have read, understand, and agree to comply with our Code of Ethics.
A copy of our Code of Ethics is available to our advisory clients and prospective clients. You may request a
copy by email sent to info@gratusadvisors.com, or by calling us at 757-909-5505.
RECOMMENDATIONS INVOLVING A MATERIAL FINANCIAL INTEREST
Neither we nor any related person recommend to clients or buys or sells for clients’ accounts securities in
which we or a related person has a material financial interest.
PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
There are instances where an IAR will recommend to investment advisory clients or prospective clients
the purchase or sale of securities in which an IAR, its affiliates, or other clients can also have a position or
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interest. Certain affiliated accounts can trade in the same securities with client accounts on an aggregated
basis. Generally, in such circumstances, the affiliated and client accounts will share execution costs equally.
Completed trade orders will be allocated according to the instructions from the initial trade order. Partially
filled trade orders will be allocated on a pro-rata basis. Any exceptions will be explained in the trade order.
A potential conflict of interest exists in such cases because employees could trade ahead of clients and
possibly receive more favorable prices. The Code of Ethics is designed to assure that the personal securities
transactions of the Access Persons will not interfere with making decisions in the best interest of advisory
clients and implementing such decisions while, at the same time, allowing employees to invest for their
own accounts. Trading policies and procedures are in place and Access Persons trading is monitored to
reasonably prevent conflicts of interest between Gratus and its clients.
PERSONAL TRADING
Employees are permitted to have personal securities accounts as long as personal investing practices are in
line with fiduciary standards and regulatory requirements and do not conflict with their duty to Gratus and
our clients. Gratus monitors and controls personal trading through pre-approval of all personal securities
transactions or blackout periods imposed upon employees trading in the same securities as Gratus. We forbid
any officer or employee, either personally or on behalf of others, to trade on material, nonpublic information or
communicate such information to others in violation of the law.
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ITEM 12
BROKERAGE PRACTICES
Gratus currently has arrangements with Charles Schwab Corporation (“Schwab”). We recommend that
clients establish accounts with the Schwab Advisor Services division of Charles Schwab & Co., Inc.
(“Schwab”), a registered broker-dealer, member SIPC, to maintain custody of clients’ assets and to effect
trades for their accounts.
As fiduciary, we are obligated to seek out the best execution of client transactions for accounts that we
manage. In general, the execution of securities transactions is at a total cost to process each transaction
and is the most favorable under the circumstances. However, we do not limit the best execution to the
lowest available price. Additional factors are taken into consideration when determining the arrangement
and services in the selection of a broker-dealer or qualified custodian. Our review consists of reviewing
the commission and fee structures of various broker-dealers, research platforms, and execution services.
Accordingly, while we consider competitive rates, we do not necessarily obtain the lowest possible
commission rates for account transactions. Therefore, the overall services provided by unaffiliated broker-
dealers and qualified custodians are evaluated to determine the best execution. You can pay trade execution
charges and higher commissions through the trading platforms approved by us than through platforms that
have not been approved by us.
RESEARCH AND OTHER BENEFITS
Products & Services Available to Us from Schwab:
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving
independent investment advisory firms like ours. They provide us and our clients with access to its insti-
tutional brokerage – trading, custody, reporting, and related services – many of which are not typically
available to Schwab retail customers. Schwab also makes available various support services. Some of
those services help us manage or administer our clients’ accounts, while others help us manage and
grow our business. Schwab’s support services are generally available on an unsolicited basis and at no
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charge to us as long as we maintain a total of at least $10 million of our client’s assets in accounts
at Schwab.
Services that Benefit Client:
Schwab’s institutional brokerage services include access to a broad range of investment products, execution
of securities transactions, and custody of client assets. The investment products available through Schwab
include some to which we might not otherwise have access or that would require a significantly higher
minimum initial investment by our clients. Schwab’s services described in this paragraph generally benefit
clients or their account(s).
Services that May Not Directly Benefit Clients:
Schwab also makes available to us other products and services that benefit us but cannot directly benefit
the client or their account(s). These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties. We can
use this research to service all or some substantial number of our client’s accounts, including accounts not
maintained at Schwab. In addition to investment research, Schwab also makes available software and other
technology that:
» provides access to client account data (such as duplicate trade confirmations and account statements);
» facilitates trade execution and allocates aggregated trade orders for multiple client accounts;
» provides pricing and other market data;
» facilitates payment of our fees from our clients’ accounts; and
» Assist with back-office functions, recordkeeping, and client reporting.
Schwab also offers other services intended to help us manage and further develop our business enterprise.
These services include:
» educational conferences and events
» technology, compliance, legal, and business consulting;
» publications and conferences on practice management and business succession; and
» access to employee benefits providers, human capital consultants, and insurance providers.
Schwab can provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab can also discount or waive its fees for some of these services or pay all or
a part of a third party’s fees.
Irrespective of direct or indirect benefits to our clients through Schwab, we strive to enhance the client’s
experience, help them reach their goals, and put their interests before that of our firm or its associated persons.
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BROKERAGE FOR CLIENT REFERRALS
We do not receive client referrals from broker-dealers.
DIRECTED BROKERAGE
Neither we nor any of our firm’s related persons have discretionary authority in making the determination
of the broker-dealers with whom orders for the purchase or sale of securities are placed for execution,
and the commission rates at which such securities transactions are affected. Our firm recommends the
use of Schwab.
TRADE AGGREGATION
We attempt to allocate trade executions in the most equitable manner possible, taking into consider-
ation current asset allocation and availability of funds using price averaging, proration, and consistently
non-arbitrary methods of allocation. We aggregate orders when possible, in order to obtain best execution,
negotiate more favorable commission rates, or allocate equitably among our clients’ differences in prices
and commission or other transaction costs. In aggregated orders, transactions will be price-averaged and
allocated among our clients in proportion to the purchase and sale orders placed for each client account on
any given day.
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ITEM 13
REVIEW OF ACCOUNTS
REGULAR REPORTS
We monitor accounts to which we provide asset management services on an ongoing basis and conduct an
internal review of accounts on at least an annual basis. This monitoring is conducted by a principal of or an
Investment Adviser Representative. The nature of our internal reviews is to monitor whether clients’ accounts
are in line with their investment objectives and investment policies.
Asset management clients will receive advisory account reports no less than quarterly. These reports
show asset value by cash balances, security, unit cost, total cost, current per-share values, etc. Clients are
encouraged to phone or e-mail us as often as they deem necessary to receive information regarding the
investment tactics and strategies being followed.
Financial plans created utilizing our ongoing financial planning services will receive status updates
and/or reports during plan reviews. We can make adjustments to the Client’s financial plan and/or the
Client’s objectives.
Retirement plan clients can create and/or review the plan’s Investment Policy Statement (“IPS”). The plan
client can also receive quarterly written reports evaluating the performance of the plan’s investments as well
as comparing the performance thereof to benchmarks set forth in the IPS or as otherwise determined in our
judgment. The information used to generate the reports will be derived from statements provided by the plan
fiduciary or third party. This review will include a quantitative and qualitative analysis of investment selections
included within the plan and provide third-party commentary on investment options whenever available.
The plan client may also receive quarterly written reports evaluating the performance of the plan’s
investments as well as comparing the performance thereof to benchmarks or as otherwise determined in our
judgment. The information used to generate the reports will be derived from a third party.
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ITEM 14
CLIENT REFERRALS AND OTHER
COMPENSATION
We receive an economic benefit from Schwab in the form of the support products and services it makes
available to us and other independent investment advisors whose clients maintain their accounts at Schwab.
In addition, Schwab has also agreed to pay for certain products and services, for which we would otherwise
have to pay, once the value of our client’s assets in accounts at Schwab reaches a certain size. In some cases,
a recipient of such payments is an affiliate of ours or another party that has some pecuniary, financial, or
other interests in us (or in which we have such an interest). You do not pay more for assets maintained at
Schwab as a result of these arrangements. However, we benefit from the arrangement because the cost of
these services would otherwise be borne directly by us. Receipt of additional economic benefits presents
a conflict of interest because our firm and associated persons have an incentive to recommend and use
vendors based on the additional economic benefits obtained rather than solely on the client’s needs. We
address this conflict of interest by recommending vendors that we, in good faith, believe are appropriate
for the client’s particular needs. You should consider these conflicts of interest when selecting a custodian.
The products and services provided by Schwab, how they benefit us, and the related conflicts of interest are
described more thoroughly in Item 10, Brokerage Practices).
While we do not have any current arrangements with any TPMMs (Third Party Money Managers), at such time
that we do, we will receive compensation based on the service they provide to our clients. Any such compen-
sation arrangement will be formalized in an agreement and disclosed to our clients.
Please see Item 10, Brokerage Practices, for more information regarding the benefits we receive from
our custodian.
We do not pay a referral fee to third-party promoters.
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ITEM 15
CUSTODY
Under SEC rules and guidance, an investment adviser is generally deemed to have custody of client assets
when it holds, directly or indirectly, client funds or securities, or has any authority to obtain possession of
them. Investment advisers with custody must undergo an annual surprise examination by an independent
public accountant, unless an exemption applies.
Surprise audits are not required if custody arises solely from fee deduction or if the adviser maintains
standing letters of authorizations subject to specific compliance conditions identified by the SEC in its
February 21, 2017, no-action letter to the Investment Adviser Association (“IAA”) (“IAA No-Action Letter”). Gratus
has evaluated these requirements and determined whether a surprise examination applies based on the
firm’s specific practices, arrangements, and internal controls.
Fee Deduction
We are deemed to have custody of client funds and securities due to our ability to deduct management fees
from clients’ accounts. We will not take physical custody of clients’ funds and will not assign or transfer trading
authorization to another advisor. Clients will receive account statements from the qualified custodian(s) holding
their funds and securities at least quarterly. The custodian’s account statements will indicate the amount of our
advisory fees deducted from the client’s account(s) each billing period. We encourage you to review and compare
custodian statements with our statements for accuracy and consistency. Item 3, Fees and Compensation, has
additional information regarding our ability to deduct management fees from clients’ accounts.
Standing Letters of Authorization
We are deemed to have custody as a result of our Standing Letters of Authorization (“SLOA(s)”) to transfer funds
from their account to third parties. In such instances where we act under such an SLOA, it is our policy to only
initiate these transactions when directed by the client to transfer funds to a third party the client designates for
a designated amount and at a designated time, all of their choosing. A surprise examination is not required in
this circumstance based on Gratus’ compliance with the conditions outlined in the IAA No-Action Letter:
» You provide an instruction to the qualified custodian, in writing, that includes your signature, the third
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party’s name, and either the third party’s address or the third party’s account number at a custodian to
which the transfer should be directed;
» You authorize us, in writing, either on the qualified custodian’s form or separately, to direct transfers to the
third party either on a specified schedule or from time to time;
» The qualified custodian performs appropriate verification of the instruction, such as a signature review or
other method to verify your authorization, and the qualified custodian provides a transfer of funds notice to
you promptly after each transfer;
» You have the ability to terminate or change the instruction provided to the custodian;
» Gratus has no authority or ability to designate or change the identity of the third party, the address, or any
other information about the third party contained in your instruction;
» Gratus maintains records showing that the third party is not a related party of the investment adviser or
located at the same address as the investment adviser;
» The qualified custodian sends the client, in writing, an initial notice confirming the instruction and an
annual notice reconfirming the instruction
Trustee Services
Gratus is also deemed to have custody of certain client’s cash and securities (in accordance with trustee
activity) , and subjects those accounts to a surprise examination by an independent public accountant at
least once during each calendar year. This surprise examination will be conducted in accordance with the
requirements of Rule 206(4)-2. Gratus’ Chief Compliance Officer, Cline Reasor, remains available to address
any questions that a client or prospective client may have regarding custody-related issues.
Gratus may be appointed as a trustee or co-trustee for certain clients, granting the firm authority to manage
trust assets and carry out fiduciary responsibilities under the trust agreement. This includes the authority to
place trades, manage distributions, and approve transactions.
Serving as a trustee gives rise to a custody relationship under SEC rules, requiring an annual surprise
examination by an independent public accountant. This surprise examination will be conducted in
accordance with the requirements of Rule 206(4)-2.
It also creates a potential conflict of interest. Gratus will not serve as trustee for all clients and may accept or
reject a client’s trustee request in the firm’s sole discretion. Additionally, Gratus may receive both investment
advisory fees and trustee compensation from the same client relationship. To address this, the firm has
adopted policies to ensure:
» All trustee appointments are reviewed and approved by the firm’s compliance team;
» Fees are disclosed clearly in trust documents or separate agreements;
» Investment decisions are made independently and in the best interest of the client;
» All required regulatory disclosures and audits are conducted, as applicable.
Clients are under no obligation to appoint Gratus as trustee and Gratus is under no obligation to accept a trustee-
appointment request. Clients are permitted to select a third-party trustee or corporate fiduciary. Clients are
encouraged to discuss any concerns or alternative arrangements with our Chief Compliance Officer, Cline Reasor.
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ITEM 16
INVESTMENT DISCRETION
DISCRETIONARY AUTHORITY FOR TRADING
If you are participating in our asset management services, upon receiving your written authorization via
our executed investment advisory agreement, we will maintain trading authorization over your designated
account and can also implement trades on a discretionary basis.
When discretionary authority is granted, we will have the limited authority to determine the type of securities
to be purchased, sold, or exchanged and the number of securities that can be bought, sold, or exchanged for
your portfolio without obtaining your consent for each transaction.
On a case-by-case basis, you can place reasonable restrictions on the types of investments that can be
purchased or sold in your account so long as the restrictions are explicitly set forth or included as an
attachment to the investment advisory agreement.
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ITEM 17
VOTING CLIENT SECURITIES
We do not have the authority to vote proxies as it pertains to the issuers of securities held in your account.
The responsibility for voting your securities places increased liability on us and does not add enough value to
the services provided to you to justify the additional compliance and regulatory costs associated with voting
on your securities.
Therefore, you are responsible for voting all proxies for securities held in accounts managed by us. Typically,
our qualified custodian will forward you your proxy information. Although we do not vote for your proxies, you
can contact us at our principal place of business if you have a question about a particular proxy.
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ITEM 18
FINANCIAL INFORMATION
As an advisory firm that maintains discretionary authority for client accounts, we are required to disclose any
financial condition that is reasonably likely to impair our ability to meet our contractual obligations.
Gratus has not been the subject of a bankruptcy petition at any time during the past ten years. Gratus has
no additional financial circumstances to report. Under no circumstances do we require or solicit payment of
fees in excess of $1200 per client more than six months in advance of services rendered. Therefore, we have
nothing to disclose under this Item 18.
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