Overview
- Headquarters
- Port Washington, NY
- Total Firm Assets
- $218 million
- Average High-Net-Worth Client Portfolio Size
- $3.0 million
Fee Structure
Primary Fee Schedule (FORM ADV PART 2)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 0.70% |
Minimum Annual Fee: $3,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $7,000 | 0.70% |
| $5 million | $35,000 | 0.70% |
| $10 million | $70,000 | 0.70% |
| $50 million | $350,000 | 0.70% |
| $100 million | $700,000 | 0.70% |
Clients
- High-Net-Worth Share of Firm Assets
- 91.05%
- Number of High-Net-Worth Clients
- 67
- Total Client Accounts
- 391
- Discretionary Accounts
- 391
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 283228
Additional Brochure: FORM ADV PART 2 (2026-06-17)
View Document Text
Item 1: Cover Page
Great Hill Advisory Ltd.
also DBA as Bayside Tax & Wealth
Form ADV Part 2A – Firm Brochure
174 Main St
Port Washington, NY 11050
516-500-1248
Dated June 17, 2026
This Brochure provides information about the qualifications and business practices of Great Hill
Advisory, “GH”. If you have any questions about the contents of this Brochure, please contact us at
516-500-1248. The information in this Brochure has not been approved or verified by the United
States Securities and Exchange Commission.
Great Hill Advisory is registered as an Investment Adviser and provides advisory services in
jurisdictions where registered or where exempt from registration. Registration of an Investment
Adviser does not imply any level of skill or training.
Additional information about GH is available on the SEC’s website at www.adviserinfo.sec.gov which
can be found using the firm’s identification number 283228.
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Item 2: Material Changes
Great Hill Advisory periodically amends this Brochure to reflect changes in business practices,
regulatory requirements, and annual updates.
This amendment includes updates intended to enhance disclosure regarding certain business
relationships, compensation arrangements, and potential conflicts of interest, including:
• Expanded disclosure regarding HARP Investments LLC and circumstances where personal
investment activities may overlap with investment opportunities available to advisory clients;
• Expanded disclosure regarding relationships with certain third-party investment managers and
investment opportunities;
• Clarification regarding compensation received for certain non-investment advisory services,
including tax-related services;
• Clarification and enhancement of disclosures regarding conflicts of interest and the firm’s
approach to identifying and addressing those conflicts;
• Clarification of disclosures regarding custody-related considerations and advisory practices.
Clients are encouraged to review this Brochure carefully and contact Great Hill Advisory with any
questions regarding these updates.
Either this complete Brochure or a Summary of Material Changes shall be provided to clients
annually and when material changes occur.
Item 3: Table of Contents
Contents
Item 1: Cover Page
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Item 2: Material Changes
Item 3: Table of Contents
Item 4: Advisory Business
Item 5: Fees and Compensation
Item 6: Performance-Based Fees and Side-By-Side Management
Item 7: Types of Clients
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Item 9: Disciplinary Information
Item 10: Other Financial Industry Activities and Affiliations
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12: Brokerage Practices
Item 13: Review of Accounts
Item 14: Client Referrals and Other Compensation
Item 15: Custody
Item 16: Investment Discretion
Item 17: Voting Client Securities
Item 18: Financial Information
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Item 4: Advisory Business
Description of Advisory Firm
Great Hill Advisory is registered as an Investment Adviser. We were founded on April 1, 2016. Corey
Henry Peterson is the principal owner of Great Hill Advisory. As of December 31, 2025, GHA has
$218,409,501 in discretionary AUM.
Types of Advisory Services
Comprehensive Financial Planning
Upon engaging in this service for the development of a comprehensive plan, a Client will be taken
through establishing their goals and values around money. They will be required to provide
information to help complete the following areas of analysis: net worth, cash flow, insurance, credit
scores/reports, employee benefits, retirement planning, insurance, investments, college planning, and
estate planning. Once the Client's information is reviewed, their plan will be built and analyzed, and
then the findings, analysis and potential changes to their current situation will be reviewed with the
Client.
Clients engaging in this service will receive a written or an electronic report, providing the Client with
detailed financial information designed to achieve his or her stated financial goals and objectives. The
plan and the Client's financial situation and goals will be monitored throughout the year and follow-up
phone calls and emails will be made to the Client to confirm that any agreed-upon actionable steps
have been carried out. On an annual basis, there will be a full review of this plan to ensure its accuracy
and ongoing appropriateness. Any needed updates will be implemented at that time.
In general, the financial plan will address any or all of the following areas of concern. The client and
advisor will work together to select the specific areas to cover. These areas may include, but are not
limited to, the following:
● Cash Flow and Debt Management: We will conduct a review of your income and expenses
to determine your current cash flow and provide advice on prioritizing how any savings should
be used or how to reduce expenses if needed. Advice may also be provided on which debts to
pay off first based on factors such as the interest rate of the debt and any income tax
ramifications. We may also recommend what we believe to be an appropriate cash reserve that
should be considered for emergencies and other financial goals, along with a review of
accounts (such as money market funds) for such reserves, plus strategies to save desired
amounts.
● College Savings: Includes projecting the amount that will be needed to achieve college or
other post-secondary education funding goals, along with advice on ways for you to save the
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desired amount. Recommendations as to savings strategies are included, and, if needed, we
will review your financial picture as it relates to eligibility for financial aid.
● Employee Benefits Optimization: We will provide review and analysis as to whether you,
as an employee, are taking the maximum advantage possible of your employee benefits. If you
are a business owner, we will consider and/or recommend the various benefit programs that
can be structured to meet both business and personal retirement goals.
● Estate Planning: We will review your current estate planning documents and provide you
with a summary. Our advice also typically includes ways for you to minimize or avoid future
estate taxes by implementing appropriate estate planning strategies such as the use of
applicable trusts.
We always recommend that you consult with a qualified attorney when you initiate, update, or
complete estate planning activities. We may provide you with contact information for
attorneys who specialize in estate planning when you wish to hire an attorney for such
purposes. From time-to-time, we will participate in meetings or phone calls between you and
your attorney with your approval or request.
● Financial Goals: We will help clients identify financial goals and develop a plan to reach
them. We will identify what you plan to accomplish, what resources you will need to make it
happen, how much time you will need to reach the goal, and how much you should budget for
your goal.
● Insurance: Review of existing policies to ensure proper coverage for life, health, disability,
long-term care, liability, home and automobile.
● Investment Analysis: Based on your cash flow projections and risk tolerance we will
develop an asset allocation strategy to meet your financial goals. We will review your current
investment vehicles and strategies, including employer offered plans. We can also assist in
establishing your own investment account at a selected broker/dealer or custodian. The
strategies and types of investments we may recommend are further discussed in Item 8 of this
brochure.
● Retirement Planning: Our retirement planning services typically include projections of your
likelihood of achieving your financial goals, typically focusing on financial independence as the
primary objective. For situations where projections show less than the desired results, we may
make recommendations, including those that may impact the original projections by adjusting
certain variables (i.e., working longer, saving more, spending less, taking more risk with
investments).
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If you are near retirement or already retired, advice may be given on appropriate distribution
strategies to minimize the likelihood of running out of money or having to adversely alter
spending during your retirement years.
● Risk Management: A risk management review includes an analysis of your exposure to
major risks that could have a significant adverse impact on your financial picture, such as
premature death, disability, property and casualty losses, or the need for long-term care
planning. Advice may be provided on ways to minimize such risks and about weighing the costs
of purchasing insurance versus the benefits of doing so and, likewise, the potential cost of not
purchasing insurance (“self-insuring”).
● Tax Planning Strategies: Advice may include ways to minimize current and future income
taxes as a part of your overall financial planning picture. For example, we may make
recommendations on which type of account(s) or specific investments should be owned based
in part on their “tax efficiency,” with consideration that there is always a possibility of future
changes to federal, state or local tax laws and rates that may impact your situation.
We recommend that you consult with a qualified tax professional before initiating any tax
planning strategy, and we may provide you with contact information for accountants or
attorneys who specialize in this area if you wish to hire someone for such purposes. We will
participate in meetings or phone calls between you and your tax professional with your
approval.
● Income Tax Preparation: Great Hill Advisory, also dba Bayside Tax & Wealth, includes
individual income tax preparation as an included service for our full service wealth
management clients. The included tax preparation is limited to the clients personal tax
preparation and does not include business returns, including Sch C, E or F, or tax preparation
for other family members. Business tax returns and returns for other family members will be
billed separately.
Investment Management Services
We are in the business of managing individually tailored investment portfolios. Our firm provides
continuous advice to a client regarding the investment of client funds based on the individual needs of
the client. Through personal discussions in which goals and objectives based on a client's particular
circumstances are established, we develop a client's personal investment policy or an investment plan
with an asset allocation target and create and manage a portfolio based on that policy and allocation
target. During our data-gathering process, we determine the client’s individual objectives, time
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horizons, risk tolerance, and liquidity needs. We may also review and discuss a client’s prior
investment history, as well as family composition and background.
Account supervision is guided by the stated objectives of the client (i.e., maximum capital
appreciation, growth, income, or growth and income), as well as tax considerations. Clients may
impose reasonable restrictions on investing in certain securities, types of securities, or industry
sectors. Fees pertaining to this service are outlined in Item 5 of this brochure.
Investment Management Services - Use of Third Party Managers
We offer investment management services by referring clients, where appropriate, to third-party
money managers (“Outside Managers”) for portfolio management services. We assist clients in
selecting an appropriate allocation model, completing the Outside Manager’s investor profile
questionnaire, interacting with the Outside Manager and reviewing the Outside Manager. Our review
process and analysis of outside managers is further discussed in Item 8 of this Form ADV Part 2A.
Client may impose reasonable restrictions on their account. Additionally, we will meet with the client
on a periodic basis to discuss changes in their personal or financial situation, suitability, and any new
or revised restrictions to be applied to the account. Fees pertaining to this service are outlined in Item
5 of this brochure.
One of the third-party managers that Great Hill Advisory may recommend is Alpha Partners
Management, LLC (“Alpha”). The principal of Alpha and certain members of their family are personal
advisory clients of Great Hill Advisory and receive advisory services generally under the same fee
schedule and service model available to similarly situated clients.
In addition, Great Hill Advisory may receive compensation from Alpha or Alpha-related entities for tax
preparation, tax compliance, tax planning, bookkeeping, or other non-investment advisory services.
Such compensation is separate from advisory fees paid to Great Hill Advisory and creates an incentive
for Great Hill Advisory to continue or expand the business relationship with Alpha.
Separately, Corey Peterson, principal owner of Great Hill Advisory, through HARP Investments LLC, may
invest personally in certain private investment opportunities, including investment vehicles managed
by Alpha, that may also be recommended to advisory clients. These investments are made for
personal investment purposes and are not funded with client assets. Great Hill Advisory does not
receive compensation based on client participation in those investments.
These relationships create potential conflicts of interest because Great Hill Advisory and related
persons may benefit may benefit from maintaining relationships with investment managers or
participating in investment opportunities that are also available to clients. Great Hill Advisory
addresses these conflicts by making recommendations based on client suitability and objectives,
disclosing material conflicts prior to investment where applicable, and maintaining policies designed
to ensure clients are treated fairly and consistently.
Client Tailored Services and Client Imposed Restrictions
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We offer the same suite of services to all of our clients. However, specific client financial plans and
their implementation are dependent upon the client Risk Tolerance Questionnaire and Investment
Policy Statement which outlines each client’s current financial situation (income, tax levels, and risk
tolerance levels) and is used to construct a client specific plan to aid in the selection of a portfolio that
matches restrictions, needs, and targets.
Wrap Fee Programs
We do not participate in wrap fee programs.
Item 5: Fees and Compensation
Please note, unless a client has received the firm’s disclosure brochure at least 48 hours prior to
signing the investment advisory contract, the investment advisory contract may be terminated by the
client within five (5) business days of signing the contract without incurring any advisory fees. How we
are paid depends on the level of advisory service we are performing. Please review the fee and
compensation information below. We define liquid assets as they are represented on the net worth
statements we maintain and include retirement and non-retirement assets.
Comprehensive Financial Planning - Retainer Fee
Great Hill Advisory, Ltd., also dba Bayside Tax and Wealth, has a quarterly retainer fee starting at an
annualized 0.7% of investable assets, with a minimum annual fee of $3,000 per year. The fee is
computed and billed in advance each quarter based on the total liquid assets as reported on the
clients net worth statement.
After the first full year of service, if a client wishes to end our relationship during the year we will
refund the unearned prorated fee for the remainder of the quarter. If a client wishes to end the
relationship before the first full year is complete we have the right to bill the remaining amount of the
first full year fee.
The initial fee covers a prorated current quarter and the following quarter.
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Third Party Investment Advisors
Great Hill Advisory may coordinate with third-party investment advisers, private fund managers, or
outside investment managers to implement portions of a client’s investment strategy where we
determine those services may benefit the client.
In certain situations, Great Hill Advisory also provides separate non-investment advisory services,
including tax preparation, tax compliance, tax planning, bookkeeping, and related consulting services
to investment managers, private funds, or affiliated operating entities.
Compensation received for those non-investment advisory services is separate from advisory fees
paid by advisory clients. This arrangement creates a conflict of interest because Great Hill Advisory
has a financial incentive to maintain business relationships with entities whose investment products
or services may also be recommended to advisory clients.
Great Hill Advisory does not receive commissions, referral fees, placement fees, revenue sharing
payments, or compensation based upon client investment decisions unless otherwise specifically
disclosed. Recommendations involving outside investment managers are made based on Great Hill
Advisory’s assessment of client suitability, objectives, and overall financial circumstances.
Clients are under no obligation to utilize any investment manager or investment opportunity
recommended by Great Hill Advisory.
Other Types of Fees and Expenses
When implementing an investment recommendation, the client may incur additional fees such as
brokerage commissions, transaction fees, and other related costs and expenses. Clients may incur
certain charges imposed by broker-dealers, and other third parties such as custodial fees, deferred
sales charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees, and other
fees and taxes on brokerage accounts and securities transactions. Mutual fund and exchange traded
funds also charge internal management fees, which are disclosed in a fund’s prospectus. Such charges,
fees and commissions are exclusive of and in addition to our fee, and we shall not receive any portion
of these commissions, fees, and costs.
We do not accept compensation for the sale of securities or other investment products including
asset-based sales charges or service fees from the sale of mutual funds.
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Item 6: Performance-Based Fees and Side-By-Side
Management
We do not offer performance-based fees.
Item 7: Types of Clients
We provide financial planning and portfolio management services to individuals, high net-worth
individuals (defined as having a liquid net-worth of $2MM) and charitable organizations.
We do not have a minimum account size requirement.
Item 8: Methods of Analysis, Investment Strategies
and Risk of Loss
Passive Investment Management
We primarily practice passive investment management. Passive investing involves building portfolios
that are comprised of various distinct asset classes. The asset classes are weighted in a manner to
achieve a desired relationship between correlation, risk and return. Funds that passively capture the
returns of the desired asset classes are placed in the portfolio. The funds that are used to build passive
portfolios are typically index mutual funds or exchange traded funds.
Passive investment management is characterized by low portfolio expenses (i.e. the funds inside the
portfolio have low internal costs), minimal trading costs (due to infrequent trading activity), and
relative tax efficiency (because the funds inside the portfolio are tax efficient and turnover inside the
portfolio is minimal).
In contrast, active management involves a single manager or managers who employ some method,
strategy or technique to construct a portfolio that is intended to generate returns that are greater than
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the broader market or a designated benchmark. Academic research indicates most active managers
underperform the market.
Overall portfolios and underlying managers, including third party managers, are reviewed on an
annual basis, if not more regularly, to ensure their portfolio management is still inline with the original
investment thesis they were hired for.
Material Risks Involved
All investing strategies we offer involve risk and may result in a loss of your original investment
which you should be prepared to bear. Many of these risks apply equally to stocks, bonds,
commodities and any other investment or security. Material risks associated with our investment
strategies are listed below.
Market Risk: Market risk involves the possibility that an investment’s current market value will fall
because of a general market decline, reducing the value of the investment regardless of the
operational success of the issuer’s operations or its financial condition.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and the value may
fall below par value or the principal investment. The opposite is also generally true: bond prices
generally rise when interest rates fall. In general, fixed income securities with longer maturities are
more sensitive to these price changes. Most other investments are also sensitive to the level and
direction of interest rates.
Inflation: Inflation may erode the buying-power of your investment portfolio, even if the dollar value
of your investments remains the same.
Risks Associated with Securities
Apart from the general risks outlined above which apply to all types of investments, specific securities
may have other risks.
Exchange Traded Funds prices may vary significantly from the Net Asset Value due to market
conditions. Certain Exchange Traded Funds may not track underlying benchmarks as expected.
Investment Companies Risk. When a client invests in open end mutual funds or ETFs, the client
indirectly bears its proportionate share of any fees and expenses payable directly by those funds.
Therefore, the client will incur higher expenses, many of which may be duplicative. In addition, the
client’s overall portfolio may be affected by losses of an underlying fund and the level of risk arising
from the investment practices of an underlying fund (such as the use of derivatives). ETFs are also
subject to the following risks: (i) an ETF’s shares may trade at a market price that is above or below
their net asset value; (ii) the ETF may employ an investment strategy that utilizes high leverage ratios;
or (iii) trading of an ETF’s shares may be halted if the listing exchange’s officials deem such action
appropriate, the shares are de-listed from the exchange, or the activation of market-wide “circuit
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breakers” (which are tied to large decreases in stock prices) halts stock trading generally. The Adviser
has no control over the risks taken by the underlying funds in which clients invest.
Item 9: Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of GH or the integrity of our
management. We have no information applicable to this Item.
Item 10: Other Financial Industry Activities and Affiliations
Great Hill Advisory is not affiliated with any registered investment adviser, broker-dealer, commodity pool
operator, insurance company, or other registered financial institution. Certain supervised persons engage in
outside business activities as described below.
However, Corey Henry Peterson, the principal owner of Great Hill Advisory, is affiliated with the following
entities:
HARP Investments LLC
HARP Investments LLC is a private family investment vehicle owned and controlled by Corey
Henry Peterson. HARP is not offered to advisory clients and client assets are not invested
through HARP.
From time to time, HARP may invest in certain private investment opportunities, including
private funds or investment vehicles that may also be recommended to advisory clients
where Great Hill Advisory determines such investments are appropriate based on the client’s
objectives and circumstances. As a result, Mr. Peterson’s personal investment activities may
overlap with investment opportunities recommended to clients.
This overlap creates a conflict of interest because Mr. Peterson may have a financial interest
in investment opportunities that are also available to clients. Great Hill Advisory addresses
this conflict by making recommendations based on client suitability and investment
objectives, maintaining policies designed to promote fair treatment among clients, and
disclosing material conflicts where appropriate. Great Hill Advisory does not allocate client
assets to HARP and does not engage in cross-transactions with HARP.
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Alpha Partners Management, LLC
Great Hill Advisory may recommend investment opportunities managed by Alpha Partners
Management, LLC (“Alpha”) for certain clients.
The principal of Alpha and certain family members are personal advisory clients of Great Hill
Advisory and receive advisory services under generally similar arrangements available to
similarly situated clients.
Separately, Great Hill Advisory may provide tax preparation, tax compliance, tax planning,
bookkeeping, or related services directly to Alpha or Alpha-related entities and may receive
compensation for those services. Such compensation is separate from investment advisory
compensation and creates a conflict of interest because Great Hill Advisory has a financial
incentive to maintain or expand its business relationship with Alpha.
Great Hill Advisory does not receive compensation from Alpha for recommending advisory
clients to Alpha investment opportunities and does not receive referral fees based upon
client investments. Investment recommendations involving Alpha are based upon Great Hill
Advisory’s assessment of client suitability, investment objectives, and overall financial
circumstances.
Clients are under no obligation to invest in opportunities associated with Alpha and may
select alternative investment opportunities.
Grace Marena I LLC
Grace Marena I LLC is a real estate holding company owned and controlled by Mr. Peterson. Grace Marena I
LLC leases office space to Great Hill Advisory. The lease arrangement is conducted at fair market value and on
arm’s-length terms.
Ridge End Partners (Outside Business Activity of a Supervised Person)
Karen Ghaffari, a supervised person of Great Hill Advisory, serves as Co-Founder and Chief Financial Officer of
Ridge End Partners, an entity owned by her spouse that manages personal family investments. Ridge End
Partners does not provide advisory services to third parties and is not registered as an investment adviser.
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Ms. Ghaffari’s role at Ridge End Partners is limited to administrative and bookkeeping functions. She does not
participate in investment decision-making for that entity and does not provide advisory services to Ridge End
through Great Hill Advisory.
Great Hill Advisory does not allocate client assets to Ridge End Partners, does not engage in cross-transactions
with Ridge End Partners, and does not receive compensation from Ridge End Partners.
Item 11: Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading
As a fiduciary, our firm and its associates have a duty of utmost good faith to act solely in the best
interests of each client. Our clients entrust us with their funds and personal information, which in turn
places a high standard on our conduct and integrity. Our fiduciary duty is a core aspect of our Code of
Ethics and represents the expected basis of all of our dealings. The firm also adheres to the Code of
Ethics and Professional Responsibility adopted by the CFP® Board of Standards Inc., and accepts the
obligation not only to comply with the mandates and requirements of all applicable laws and
regulations but also to take responsibility to act in an ethical and professionally responsible manner in
all professional services and activities.
This code does not attempt to identify all possible conflicts of interest, and literal compliance with
each of its specific provisions will not shield associated persons from liability for personal trading or
other conduct that violates a fiduciary duty to advisory clients. A summary of the Code of Ethics'
Principles is outlined below.
● Integrity - Associated persons shall offer and provide professional services with integrity.
● Objectivity - Associated persons shall be objective in providing professional services to
clients.
● Competence - Associated persons shall provide services to clients competently and
maintain the necessary knowledge and skill to continue to do so in those areas in which they
are engaged.
● Fairness - Associated persons shall perform professional services in a manner that is fair
and reasonable to clients, principals, partners, and employers, and shall disclose conflict(s) of
interest in providing such services.
● Confidentiality - Associated persons shall not disclose confidential client information
without the specific consent of the client unless in response to proper legal process, or as
required by law.
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● Professionalism - Associated persons’ conduct in all matter shall reflect credit of the
profession.
● Diligence - Associated persons shall act diligently in providing professional services.
● We will, upon request, promptly provide a complete code of ethics.
● A recommendation made to one client may be different in nature or in timing from a
recommendation made to a different client. Clients often have different objectives and risk
tolerances. At no time, however, will our firm or any related party receive preferential
treatment over our clients.
Item 12: Brokerage Practices
Factors Used to Select Custodians and/or Broker-Dealers
Great Hill Advisory does not have any affiliation with Broker-Dealers. Specific custodian
recommendations are made to client based on their need for such services. We recommend
custodians based on the reputation and services provided by the firm.
1. Research and Other Soft-Dollar Benefits
We currently do not receive soft dollar benefits.
2. Brokerage for Client Referrals
We receive no referrals from a broker-dealer or third party in exchange for using that broker-dealer or
third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
We do recommend a specific custodian for clients to use, however, clients may custody their assets at
a custodian of their choice. Clients may also direct us to use a specific broker-dealer to execute
transactions. By allowing clients to choose a specific custodian, we may be unable to achieve the most
favorable execution of client transactions and this may cost clients money over using a lower-cost
custodian.
Aggregating (Block) Trading for Multiple Client Accounts
Great Hill Advisory occasionally makes trades in Blocks and allocates the shares to specific client
accounts. We do this to provide the same execution price to all clients. This is particularly helpful
when purchasing or selling publicly traded investments that do not have significant trading volume.
Item 13: Review of Accounts
Client accounts with the Investment Management Service will be reviewed regularly on a quarterly
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basis by Corey Henry Peterson. During the regular review the account's performance is compared
against like-managed accounts to identify any unacceptable performance deviation. Additionally,
reasonable client imposed restrictions will be reviewed to confirm that they are being enforced.
Events that may trigger a special review would be unusual performance, addition or deletions of client
imposed restrictions, excessive draw-down, volatility in performance, or buy and sell decisions from
the firm or per client's needs.
Clients will receive trade confirmations from the custodian(s) for each transaction in their accounts as
well as monthly or quarterly statements and annual tax reporting statements from their custodian
showing all activity in the accounts, such as receipt of dividends and interest.
GH will provide written reports to Investment Management clients on a quarterly basis. We urge
clients to compare these reports against the account statements they receive from their custodian.
Item 14: Client Referrals and Other Compensation
Great Hill Advisory does not receive compensation from third parties in exchange for recommending
securities, investment products, or investment advisory services to clients unless specifically disclosed
in this brochure or other client materials.
From time to time, Great Hill Advisory may receive compensation for non-investment advisory
services, including tax preparation, tax compliance, tax planning, bookkeeping, or related consulting
services provided to third parties, including investment managers, private funds, or affiliated operating
entities.
Where Great Hill Advisory recommends investment opportunities sponsored, managed, or associated
with an entity that separately compensates Great Hill Advisory for non-investment advisory services, a
conflict of interest may exist because Great Hill Advisory has a financial incentive to maintain that
relationship.
Great Hill Advisory seeks to address these conflicts by evaluating investment opportunities based on
client objectives and suitability, maintaining fiduciary obligations to clients, and providing disclosure of
material conflicts where appropriate.
Great Hill Advisory does not pay cash compensation to non-employees for client referrals unless
separately disclosed in accordance with applicable regulations.
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Item 15: Custody
Great Hill Advisory does not maintain physical custody of client cash or securities.
In certain limited circumstances, Great Hill Advisory may be deemed to have custody under applicable
securities regulations, including where clients authorize direct deduction of advisory fees from
accounts maintained at qualified custodians.
Client assets are maintained with qualified custodians that deliver account statements directly to
clients no less frequently than quarterly.
Clients should carefully review custodial statements and compare them to any reports provided by
Great Hill Advisory.
Great Hill Advisory periodically reviews its services and account arrangements to determine whether
additional custody-related requirements apply under applicable regulations and will comply with
applicable regulatory requirements.
Item 16: Investment Discretion
For those client accounts where we provide investment management services, we maintain discretion
over client accounts with respect to securities to be bought and sold and the amount of securities to
be bought and sold. Investment discretion is explained to clients in detail when an advisory
relationship has commenced. At the start of the advisory relationship, the client will execute a Limited
Power of Attorney which will grant our firm discretion over the account. Additionally, the
discretionary relationship will be outlined in the advisory contract and signed by the client.
Item 17: Voting Client Securities
We do not vote Client proxies. Clients that wish to vote proxies or corporate actions can elect to do
so when opening their accounts or make changes anytime after. Clients that elect to vote maintain
exclusive responsibility for: (1) voting proxies, and (2) acting on corporate actions pertaining to the
Client’s investment assets.
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Item 18: Financial Information
Registered investment advisers are required to provide you with certain financial information or
disclosure about our financial condition. We do not require the prepayment of more than $1,200, six
or months in advance. Additionally, we have no financial commitment that impairs our ability to meet
contractual and fiduciary commitments to clients, and we have not been the subject of a bankruptcy
proceeding.
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Great Hill Advisory
Form ADV Part 2B – Brochure Supplement
Corey Henry Peterson
Founder, President & Chief Compliance Officer
Great Hill Advisory, Ltd.
174 Main Street
Port Washington, NY 11050
Phone: 516-500-1248
Date: January 1, 2026
This brochure supplement provides information about Corey Henry Peterson that supplements the
Great Hill Advisory, Ltd. (“GH”) Brochure (Form ADV Part 2A). You should have received a copy of
that Brochure. Please contact Mr. Peterson at the phone number above if you did not receive Great
Hill Advisory’s Brochure or if you have any questions about the contents of this supplement.
Additional information about Mr. Peterson is available on the SEC’s website at:
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Year of Birth: 1977
Educational Background
●
B.S., Psychology – Suffolk University (1999)
Business Experience
03/2016 – Present
02/2013 – 03/2016
●
Great Hill Advisory, Ltd. – Port Washington, NY
Founder, President & Chief Compliance Officer
●
Lenox Advisors – New York, NY
Vice President, Financial Planning
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11/2009 – 08/2012
05/2006 – 11/2009
●
TFC Financial Management – Boston, MA
Client Advisor
●
G.W. & Wade – Wellesley, MA
Investment Analyst & Tax Preparer
12/2001 – 05/2006
●
John Hancock – Andover, MA
Financial Advisor
Item 3 – Disciplinary Information
Mr. Peterson has not been involved in any legal or disciplinary events that are material to a client’s or
prospective client’s evaluation of his integrity.
Item 4 – Other Business Activities
Mr. Peterson serves as:
General Partner / Manager of HARP Investments LLC (private family investment
●
vehicle)
●
Managing Member of Grace Marena I LLC (real estate holding company)
These entities are disclosed in Great Hill Advisory’s Form ADV Part 1 and Part 2A.
Mr. Peterson does not engage in any other investment-related business outside of Great Hill
Advisory, Ltd.
Item 5 – Additional Compensation
Mr. Peterson does not receive any economic benefit from any person, company, or organization in
exchange for providing advisory services to clients through Great Hill Advisory, Ltd.
Item 6 – Supervision
As Founder, President, and Chief Compliance Officer of Great Hill Advisory, Ltd., Mr. Peterson is
responsible for supervising advisory activities and enforcing the firm’s compliance policies and
procedures.
Clients may contact Mr. Peterson at the phone number listed above with any questions regarding
supervision or advisory services.
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Great Hill Advisory
Form ADV Part 2B – Brochure Supplement
Luke Stevens
Investment Associate
Great Hill Advisory, Ltd.
174 Main Street
Port Washington, NY 11050
Phone: 516-500-1248
Date: January 1, 2026
Item 2 – Educational Background and Business Experience
Year of Birth: 2002
Education:
Bachelor of Economics, Drew University, 2024
Business Background:
● Investment Associate, Great Hill Advisory, Ltd. (June 2023 – Present)
Item 3 – Disciplinary Information
Mr. Stevens has not been involved in any legal or disciplinary events that are material to a client’s or
prospective client’s evaluation of his integrity.
Item 4 – Other Business Activities
Mr. Stevens does not have any other business activities that are investment-related.
He does not receive compensation for the sale of securities or other investment products outside of
his role with Great Hill Advisory, Ltd.
Item 5 – Additional Compensation
Mr. Stevens does not receive any economic benefit from a non-advisory third party for providing
advisory services.
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Item 6 – Supervision
Mr. Stevens is supervised by Corey Peterson, President and Chief Compliance Officer of Great Hill
Advisory, Ltd.
Mr. Peterson reviews client accounts, portfolio allocations, and investment recommendations.
Mr. Stevens does not have discretionary authority over client accounts.
All rebalancing and investment allocation decisions are approved by Mr. Peterson prior to execution.
Clients may contact Corey Peterson at 516-500-1248 with any questions.
Great Hill Advisory
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Form ADV Part 2B – Brochure Supplement
Karen (Lynch) Ghaffari
Financial Planner
Great Hill Advisory, Ltd.
174 Main Street
Port Washington, NY 11050
Phone: 516-500-1248
Date: January 1, 2026
This brochure supplement provides information about Karen Ghaffari that supplements the Great Hill
Advisory, Ltd. (“GH”) Brochure (Form ADV Part 2A). You should have received a copy of that Brochure.
Please contact Great Hill Advisory at the phone number above if you did not receive the Brochure or
if you have any questions about the contents of this supplement.
Additional information about Ms. Ghaffari is available on the SEC’s website at
www.adviserinfo.sec.gov.
Item 2 – Educational Background and Business Experience
Year of Birth: 1970
Educational Background
Bucknell University
Bachelor of Science in Business Administration (BSBA), Accounting (1988 – 1992)
Professional Designations
Chartered Financial Analyst (CFA)
The CFA designation is awarded by CFA Institute and requires successful completion of three levels of
examinations covering investment analysis, portfolio management, economics, financial reporting,
and ethics, as well as professional work experience and adherence to a code of ethics.
Certified Public Accountant (CPA)
The CPA designation is awarded by the New York State Education Department and requires passing
the Uniform CPA Examination and meeting state education and experience requirements.
Business Experience
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04/2025 – Present
Great Hill Advisory, Ltd. – Port Washington, NY
Financial Planner
09/2021 – Present
Ridge End Partners – New York, NY
Co-Founder and Chief Financial Officer
08/1997 – 01/2011
Fitch Ratings – New York, NY
Managing Director
01/1997 – 08/1997
Deutsche Bank – New York, NY
Associate
09/1992 – 01/1997
Price Waterhouse – New York, NY
Senior Accountant
Item 3 – Disciplinary Information
Ms. Ghaffari has not been involved in any legal or disciplinary events that are material to a client’s or
prospective client’s evaluation of her integrity.
Item 4 – Other Business Activities
Ms. Ghaffari serves as Co-Founder and Chief Financial Officer of Ridge End Partners, an entity owned
by her spouse that manages personal family investments. Ridge End Partners does not provide
advisory services to third parties and is not registered as an investment adviser.
Ms. Ghaffari’s role at Ridge End Partners is limited to administrative and bookkeeping functions. She
does not participate in investment decision-making or portfolio management activities for that
entity.
This outside activity does not involve advisory services to Great Hill Advisory clients and does not
result in compensation related to advisory services provided through Great Hill Advisory.
Item 5 – Additional Compensation
Ms. Ghaffari does not receive any economic benefit from a non-advisory third party in exchange for
providing advisory services to clients through Great Hill Advisory, Ltd.
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Item 6 – Supervision
Ms. Ghaffari is supervised by Corey Henry Peterson, President and Chief Compliance Officer of Great
Hill Advisory, Ltd.
Ms. Ghaffari provides financial planning services, including cash flow analysis, retirement
projections, and estate planning coordination. She participates in client meetings and discusses
financial planning strategies and investment considerations.
Ms. Ghaffari does not have discretionary authority over client accounts. All investment allocation
decisions and trade approvals are made by Mr. Peterson prior to execution.
Clients may contact Corey Peterson at 516-500-1248 with any questions regarding supervision.
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