View Document Text
Greenberg Financial Group
4511 N. Campbell Avenue #255
Tucson, AZ 85718
Phone 520-544-4909
Fax 520-544-0640
www.greenbergfinancial.com
February 23, 2026
This brochure provides information about the qualifications and business practices of Greenberg
Financial Group. If you have any questions about the contents of this brochure, please contact us at
520-544-4909.
Greenberg Financial Group is an investment advisor, registered with the Securities and Exchange
Commission (SEC). An investment advisor means any person who, for compensation, engages in the
business of advising others, either directly or through publications or writings, as to the value of
securities or as to the advisability of investing in, purchasing, or selling securities, or who, for
compensation and as part of regular business. Registration with the SEC or any state securities
authority does not imply a certain level of skill or training.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission or by any state securities authority.
Additional information about Greenberg Financial Group is also available on the SEC’s website at
www.advisorinfo.sec.gov.
Material Changes
The material changes in this brochure from the last annual updating amendment of Greenberg Financial Group
on March 21, 2025, are described below. Material changes relate to Greenberg Financial Group’s policies,
practices or conflicts of interest.
• Todd Glick is now serving as Chief Compliance Officer of Greenberg Financial Group.
• Greenberg Financial Group has disclosed insurance activities. (Item 10)
• Greenberg Financial Group has updated its Brokerage Practice disclosures (Item 12)
• Greenberg Financial Group has updated Client Referrals and Other Compensation. (Item 14)
1
Table of Contents
Table of Contents ................................................................................................................................. 2
Advisory Business ................................................................................................................................ 3
Fees and Compensation ........................................................................................................................ 5
Performance-Based Fees ...................................................................................................................... 5
Types of Clients ................................................................................................................................... 6
Methods of Analysis, Investment Strategies and Risk of Loss ............................................................ 6
Disciplinary Information ...................................................................................................................... 8
Other Financial Industry Activities and Affiliations ............................................................................ 8
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....................... 8
Brokerage Practices .............................................................................................................................. 9
Review of accounts ............................................................................................................................ 10
Client Referrals and Other Compensation.......................................................................................... 10
Custody ............................................................................................................................................... 10
Investment Discretion ........................................................................................................................ 11
Voting Client Securities ..................................................................................................................... 12
Financial Information ......................................................................................................................... 12
2
Advisory Business
Firm Description
Greenberg Financial Group was founded in 1985.
Greenberg Financial Group is registered as an Investment Advisor with the Securities and Exchange
Commission. In its capacity as a Registered Investment Advisor, the firm offers the following services
to clients:
Greenberg Financial Group provides personalized, confidential, investment management to individuals,
401K/pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses.
Advice is provided through consultation with the client and includes determination of financial
objectives, identification of financial problems, cash flow management, investment management,
education funding, and retirement planning.
Investment advice is provided, with the client making the final decision on investment allocation.
A written evaluation of each client's initial objective and risk tolerance is provided to the client in
the form of an investment profile. Periodic reviews are also communicated to provide reminders of
the specific courses of action that need to be taken. More frequent internal reviews occur but are not
necessarily communicated to the client unless immediate changes to strategy are recommended.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are engaged directly by the
client on an as-needed basis. Conflicts of interest will be disclosed to the client in the unlikely event
they should occur.
The initial meeting, which may be by telephone, video conference, or in person, is free of charge and is
considered an exploratory interview to determine the extent to which investment management may be
beneficial to the client.
Principal Owners
Dean Greenberg is the principal Sole owner of the firm.
Portfolio Management Services
Greenberg Financial Group manages client portfolios on a discretionary basis. Greenberg Financial
Group will have the authority to determine which securities and the amounts of securities to
purchase or sell for a client without obtaining specific client consent for the transaction. The
authority is subject to the client’s investment restrictions, investment objectives and risk tolerances.
Pension and Profit-Sharing Plan Services
GFG offers consulting services to pension or other employee benefit plans (including but not limited
to 401(k) plans). Pension consulting may include, but is not limited to: identifying investment
objectives and restrictions; providing guidance on various assets classes and investment options;
recommending money managers to manage plan assets in ways designed to achieve objectives;
monitoring performance of money managers and investment options and making recommendations
3
for changes; recommending other service providers, such as custodians, administrators, and broker-
dealers; creating a written pension consulting plan; may accept responsibility as a (3)38 co-fiduciary
to ERISA retirement plans.
These services are based on the goals, objectives, demographics, time horizon, and/or risk tolerance
of the plan and its participants. These services are based on the goals, objectives, demographics, time
horizon, and/or risk tolerance of the plan and its participants.
Assets under Management - As of December 31, 2025
Discretionary
$ 368,065,723
Non-discretionary
$ 38,838,409
Educational Services Radio: Greenberg Financial Group sponsors a live radio program each Saturday and
Sunday morning. The show, Money Matters, reviews the stock market as a whole. Currently the show is
recorded live on Friday and aired on Saturday and Sunday. There is no fee charged by Greenberg Financial
Group to any listener.
Radio: Each day that the stock market is open, Greenberg Financial Group provides radio “market
updates” which includes an overall market summary and may include highlights of stocks with big
movements and general market observations. There is no fee charged by Greenberg Financial
Group to any listener of the radio station.
Television: Greenberg Financial Group has two half hour shows that run on Sunday’s (Money Matters
with Dean Greenberg) one in the morning and one in the evening. These shows are provided as a
public service and Greenberg Financial Group is not compensated.
Classes: Periodically, Greenberg Financial Group sponsors a series of investment workshops designed
to educate those individuals who would like to become investors or who would like to broaden their
investment experience. The classes are held in a series of sessions and are provided without cost to the
attendees. The sessions are held at our main office.
Social media: Greenberg Financial has a Facebook page, Instagram account, and occasionally will post an
informational video on YouTube.
Workshops: From time to time, Greenberg Financial Group may sponsor workshops at a location
other than the principal place of business. Typically, these workshops will focus on investments and
investor education, no fee will be charged to attend these workshops.
Consultation Services
Greenberg Financial Group provides financial planning services free of charge, utilizing financial
planning and risk assessment softwares.
4
Fees and Compensation
Fee Schedule
Portfolio Management Services
Percentage of Assets
The fee schedule will be negotiated with each client based on the client's particular circumstances, such as
account size, investment objectives and portfolio composition.
The annual fee charged for portfolio management services will be either directly debited from the client’s
account or billed at the client’s request quarterly, in advance, on the value of the portfolio at the end of the
prior quarter. Accounts opened during a quarter will be charged on a prorate basis for the partial quarter in
which they are opened and will be assessed fees for the entire quarter in which they are closed. An account
can be terminated by either party upon 30 days written notice to the other party.
A minimum account size of $250,000.00 is recommended to open a managed individual equity portfolio.
Accounts of less than $250,000.00 will typically be invested in mutual funds, indexes, or our Greenberg
Financial Group model portfolio.
A minimum account size for Mutual Fund accounts is not imposed.
The annual fee schedule that is negotiated with each client can range from:
0 (zero) to 1.5 % (one- and one-half percent) of assets.
This fee includes investment management services and planning services.
The above fee includes all compensation to Greenberg Financial Group. The chosen Broker/Dealer
and/or securities exchanges may charge additional fees that are neither compensation to Greenberg
Financial Group nor the responsibility of Greenberg Financial Group.
Pension/Profit-Sharing Plans
The annual fee schedule that is negotiated with each client can range from:
0 (zero) to 1.0 % (one percent) of assets.
Performance-Based Fees
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed securities.
5
Greenberg Financial Group does not use a performance-based fee structure because of the potential conflict
of interest. Performance-based compensation may create an incentive for the adviser to recommend an
investment that may carry a higher degree of risk to the client.
Types of Clients
Greenberg Financial Group generally provides investment advice to individuals, 401k/pension and profit-sharing
plans, trusts, estates, or charitable organizations, corporations, or business entities.
Client relationships vary in scope and length of service.
Methods of Analysis, Investment Strategies and Risk of Loss
A client portfolio may be comprised of mutual fund shares, individual stocks, ETF’s, options, or bonds or a
combination of these securities. Each account that is managed will have the following "strategies" applied
to the account:
Timing: Assessment of the securities markets and how the account will be affected by broader trends and
cycles.
Allocation: Proper diversification among asset types, classes and industry sectors are known to lessen risk
while improving portfolio performance. Proper allocation is a key to any investment portfolio.
Dollar Cost Averaging (DCA): is an investment strategy where you invest a fixed amount of money at
regular intervals, regardless of market conditions. This helps reduce the impact of market volatility and
lowers the risk of making poor investment decisions based on short-term price movements.
Typically, Greenberg Financial Group attempts to purchase securities as inexpensively as possible.
Whenever a buying/accumulation opportunity presents itself, Greenberg Financial Group may purchase
additional shares of a security to achieve a favorable average cost of the position for clients. Typically,
Greenberg Financial Group provides portfolio management and advisory services in the following
categories:
A) Mutual Funds/ETFs:
The firm uses non-affiliated no load mutual funds or ETFs to meet a client's stated investment goals and
objectives. Mutual fund families or ETFs are primarily used in specific categories:
* To meet aggressive growth needs by sector and asset switching as market movement dictates in various
index funds (on a short term or intermediate term basis).
* To meet conservative growth needs by sector and asset allocation, including domestic and international
markets.
6
* To meet value growth and dollar cost averaging needs (in large-cap, mid-cap and rising dividend stocks).
Fixed Indexed Annuities are used by Greenberg Financial Group to limit downside risk and take advantage
of potential upside gains for clients that are looking for preservation of principal.
B) Managed Equity Portfolios.
In this portfolio, Greenberg Financial Group will purchase for a client, mostly individual equity and/or
exchange traded funds securities that meet the overall investment objectives of the client. In some cases,
but only when suitable for a client, Greenberg Financial Group will recommend the client open an account
which includes margin and options. In the case of options, the account will primarily sell put and call
contracts, however, from time-to-time; other option strategies may be used.
Greenberg Financial Group has developed a series of model portfolios which can be used individually or in
combination. Depending on its objective, each portfolio may include stocks, fixed income securities,
options, and/or mutual funds.
Risk: Options. Clients who establish stock accounts should understand that the practice of writing options
on their account’s securities, especially selling covered call options can cause the security to be "called
away" by the party who purchases the option. In certain situations, there may be adverse tax implications
(profits or losses) to any client who participates in these types of transactions.
In the case of selling put options, a client may be required to purchase the underlying stock at the put strike
price, which may be substantially above the current market price of the security, causing monetary risk to
the client.
Risk: Margin. Greenberg Financial Group may use margin to leverage (increase buying power of an
account) for clients who establish equity portfolios. Therefore, clients should understand that the
establishment and maintenance of margin accounts carries financial risks, especially in down markets.
Margin is, effectively, a loan from the broker/dealer custodian of the client’s account. Clients will pay their
broker/custodian an interest rate on any margin balance. Typically, the available loan value is 50% of the
portfolio value. A client account that is on margin must maintain 30% equity (equity in a margin account is
determined by the following formula: market value- (minus) margin account = (equals equity). Should the
equity value of the portfolio be less than an amount equal to 30%, the client may be required to infuse
additional capital to maintain 30% equity. A request for an infusion of capital is typically called a "margin
call".
As the portfolio manager to a client’s account, Greenberg Financial Group will continually monitor the
use, if any, of the margin buying power of the account to limit, to the extent possible, the inherent financial
risks associated with margin accounts.
Insurance Agency Activities: Greenberg Financial Group is registered as an insurance agent with the
Arizona Department of Insurance. In its capacity as an insurance agent the firm offers variable annuity,
long term care, and life insurance products to its clients.
7
Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. Greenberg Financial Group
has no disclosures of any disciplinary actions at this time.
Other Financial Industry Activities and Affiliations
Insurance Business
In addition to being registered as an Investment Advisor, Greenberg Financial Group is also
registered as an Insurance Company, and several of its representatives are also licensed insurance
agents. This activity creates a conflict of interest since there is an incentive to recommend insurance
products based on commissions or other benefits received from the insurance arm, rather than on
the client’s needs. Additionally, the offer and the sale of insurance products by supervised persons
of Greenberg Financial Group are not made in their capacity as fiduciaries, and products are limited
to only those offered by the insurance arm. Greenberg Financial Group addresses this conflict of
interest by requiring its supervised persons to always act in the best interest of the client, including
when acting as an insurance agent. Greenberg Financial Group periodically reviews
recommendations by its supervised persons to assess whether they are based on an objective
evaluation of each client’s risk profile and investment objectives rather than on the receipt of any
commissions or other benefits. Greenberg Financial Group will disclose in advance how it or its
supervised persons are compensated and will disclose conflicts of interest involving any advice or
service provided. At no time will there be tying between business practices and/or services (a
condition where a client or prospective client would be required to accept one product or service
conditioned upon the selection of a second, distinctive tied product or service). No client is ever
under any obligation to purchase any insurance product. Insurance products recommended by
Greenberg Financial Group’s supervised persons may also be available from other providers on
more favorable terms, and clients can purchase insurance products recommended through other
unaffiliated insurance agencies.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics
The employees of Greenberg Financial Group have committed to a Code of Ethics that is available for
review by clients and prospective clients upon request.
Participation or Interest in Client Transactions
Greenberg Financial Group and its employees may buy or sell securities that are also held by clients.
Employees may not trade their own securities ahead of client trades. Employees comply with the
provisions of the Greenberg Financial Group Policies and Procedures.
8
Personal Trading
Greenberg Financial Group or persons associated with the firm may purchase or sell the same securities as
customers. These individuals may also hold the same securities purchased or sold for customers. As these
situations represent a conflict of interest, Greenberg Financial Group has adopted written procedures to
govern the securities trading activity of the firm and all employees.
No person of Greenberg Financial Group may place their own interests above those of any client; no
person of the firm may benefit directly or indirectly from any transaction placed on behalf of a client. No
person of Greenberg Financial Group may take investment action on any security if they believe that they
are in possession of material non-public information. Activity in such securities will not be taken until the
information is generally available to the investing public upon reasonable inquiry.
Employees of Greenberg Financial Group are required to notify the compliance officer of the firm when
opening securities account for themselves, members of their immediate household, or any other account in
which they have a beneficial interest. All trading activity of employees is reviewed by the compliance
officer of the firm.
The Chief Compliance Officer of Greenberg Financial Group is Susan Maxwell. She reviews all employee
trades each quarter. Her trades are reviewed by Dean Greenberg. The personal trading reviews ensure that
the personal trading of employees does not affect the markets, and that clients of the firm receive
preferential treatment. Since most employee trades are small mutual fund trades or exchange-traded fund
trades, the trades do not affect the securities markets.
Brokerage Practices
Factors Used to Select Broker-Dealers
Custodians/broker-dealers will be recommended based on GFG’s duty to seek “best execution,” which is
the obligation to seek execution of securities transactions for a client on the most favorable terms for the
client under the circumstances. Clients will not necessarily pay the lowest commission or commission
equivalent, and GFG may also consider the market expertise and research access provided by the
broker-dealer/custodian, including but not limited to access to written research, oral communication
with analysts, admittance to research conferences and other resources provided by the brokers that may
aid in GFG’s research efforts. GFG will never charge a premium or commission on transactions, beyond
the actual cost imposed by the broker-dealer/custodian.
GFG will require clients to use RBC Capital Markets as their custodian.
GFG has a formal soft dollar program arrangement in which soft dollars are used to pay for third
party services, GFG may receive research, products, or other services from custodians and broker-
dealers in connection with client securities transactions (“soft dollar benefits”). GFG may enter into
soft-dollar arrangements consistent with (and not outside of) the safe harbor contained in Section
28(e) of the Securities Exchange Act of 1934, as amended. There can be no assurance that any
particular client will benefit from soft dollar research, whether or not the client’s transactions paid
9
for it, and GFG does not seek to allocate benefits to client accounts proportionate to any soft dollar
credits generated by the accounts. GFG benefits by not having to produce or pay for the research,
products or services, and GFG will have an incentive to recommend a broker-dealer based on
receiving research or services. Clients should be aware that GFG's acceptance of soft dollar benefits
may result in higher commissions charged to the client.
Review of accounts
Greenberg Financial Group will review each managed account periodically. Client accounts are reviewed
by a team of registered advisors . Accounts are reviewed based on the following criteria: account value,
monies deposited or withdrawn, asset allocation, securities held and other factors as appropriate.
Each account will also receive, indirectly, a continuous review of; all securities purchased or sold to clients
or held by clients on a continuous basis by a team of registered advisors of the Greenberg Financial Group
Investment Committee. They are assisted in this continuous review by computer monitoring and screening.
The team will also monitor each account more frequently than once a month to monitor cash positions,
equity pricing, option position and price movements and margin exposure, if any. Any account that has a
significant drop in equity will be monitored on a continual basis by the team. A drop in equity resulting in
a margin call will result in immediate action by the team.
On a quarterly basis the firm generates a report to compare account performance in relationship to the S&P
500 as a benchmark to identify accounts that are under performing that index and reviews each of those
accounts on an individual basis and documents the reason; withdrawals, highly appreciated stocks that
can’t be sold because of client restrictions, client trades and concentrations in certain sectors are a few
examples of why some accounts might not perform as others. Copies of these reviews are kept in a file
with the daily trade blotters.
Greenberg Financial Group currently has approximately 1,161 accounts.
Greenberg Financial Group has an open-door policy with clients. Clients may call or visit the principal
office of the firm and request a review of their account. Appointments will be made as quickly as possible
at the mutual convenience of Greenberg Financial Group and the client. There is no review fee charged to
any Greenberg Financial Group client.
Client Referrals and Other Compensation
Greenberg Financial Group does not directly or indirectly compensate for client referrals.
Custody
Account Statements
All assets are held by qualified custodians, which mean the custodians provide account statements directly
to clients at their address of record at least quarterly.
10
Investment Discretion
Greenberg Financial Group provides portfolio management services on a discretionary basis. Discretionary
authority is the authority to determine, without obtaining specific client consent, the securities and the
amounts of securities to purchase or sell. Discretionary authority will be expressly provided by the client to
Greenberg Financial Group. A client has the right to impose reasonable restrictions on this discretionary
authority. (Typical restrictions might include a restriction of no “sin” stocks, such as those that are
associated with tobacco products or alcohol, among others).
Greenberg Financial Group reserves the right to terminate or not accept a client account that imposes
investment restrictions that are deemed by Greenberg Financial Group as unreasonable. For example,
should a client restrict the purchase of complete industry sectors thereby eliminating Greenberg Financial
Group’s ability to properly diversify the portfolio, Greenberg Financial Group would request the client
reevaluate the restriction or the client would not be accepted by the firm.
Clients may modify their restrictions at any time by written notification to Greenberg Financial Group.
Restriction modifications are deemed accepted by Greenberg Financial Group when written confirmation
is provided to the client.
All clients are free to select their own broker/dealer and/or custodian.
Greenberg Financial Group will execute block transactions whenever possible and when advantageous to
clients. The aggregation or blocking of client transactions allows an adviser to execute transactions in a
more timely, equitable, and efficient manner and seeks to reduce overall commission charges to clients.
Our firm's policy is to aggregate client transactions where possible and when advantageous to clients. In
these instances, clients participating in any aggregated transactions will receive an average share price and
transaction costs will be shared equally and on a pro-rata basis. In the event transactions for an adviser, its
employees or principals (“proprietary accounts”) are aggregated with client transactions, conflicts arise,
and special policies and procedures must be adopted to disclose and address these conflicts. Allocation as a
matter of policy, an adviser's allocation procedures must be fair and equitable to all clients with no
particular group or client(s) being favored or disfavored over any other clients. Greenberg Financial
Group's policy prohibits any allocation of trades in a manner that Greenberg Financial Group's proprietary
accounts, affiliated accounts, or any particular client(s) or group of clients receive more favorable
treatment than other client accounts. Greenberg Financial Group has adopted a clear written policy for the
fair and equitable allocation of transactions, (e.g., pro-rata allocation, rotational allocation, or other means).
Some clients, when establishing an advisory relationship, already have a pre-established relationship with a
broker/dealer and they will instruct Greenberg Financial Group to place all transactions for the client
through that broker. In the event that the client directs Greenberg Financial Group to use a particular
broker, it should be understood that Greenberg Financial Group would not be able to determine
commission rates and transaction charges or aggregate block transactions with those of other clients and
may not achieve best execution. In addition, a disparity in commission charges may exist. Certain types of
securities may not be available through a client's directed broker.
11
Voting Client Securities
Proxy Votes
Greenberg Financial Group does not vote proxies on securities. Clients are expected to vote their own
proxies. Proxies are either mailed or emailed to clients from RBC Custody & Clearing or a transfer
agent.
When assistance on voting proxies is requested, Greenberg Financial Group will provide recommendations
to the Client. If a conflict of interest exists, it will be disclosed to the Client.
Financial Information
Financial Condition
Greenberg Financial Group does not have any financial impairment that will preclude the firm from
meeting contractual commitments to clients.
A balance sheet is not required to be provided because Greenberg Financial Group does not serve as a
custodian for client funds or securities and does not require prepayment of fees of more than $1,200 per
client, and six months or more in advance.
Business Continuity Plan
Greenberg Financial Group has a Business Continuity Plan in place that provides detailed steps to mitigate
and recover from the loss of office space, communications, or services. See our website for more
information.
Disasters
The Business Continuity Plan covers natural disasters such as earthquakes, snowstorms, hurricanes,
tornados, and flooding. The Plan covers man-made disasters such as loss of electrical power, loss of water
pressure, fire, bomb threat, nuclear emergency, chemical event, biological event, internet outage, railway
accident and aircraft accident. Electronic files are backed up daily and archived offsite.
Privacy Notice
Greenberg Financial Group is committed to maintaining the confidentiality, integrity and security of the
personal information that is entrusted to us.
12
The categories of nonpublic information that we collect from you may include information about your
personal finances, information about your health to the extent that it is needed for the financial planning
process, information about transactions between you and third parties, and information from consumer
reporting agencies, e.g., credit reports. We use this information to help you meet your personal financial
goals.
With your permission, we disclose limited information to attorneys, accountants, and mortgage lenders
with whom you have established a relationship. You may opt out from our sharing information with these
nonaffiliated third parties by notifying us at any time by telephone, mail, fax, email, or in person. With
your permission, we share a limited amount of information about you with your brokerage firm in order to
execute securities transactions on your behalf.
We maintain a secure office to ensure that your information is not placed at unreasonable risk. We employ
a firewall barrier, secure data encryption techniques and authentication procedures in our computer
environment.
We do not provide your personal information to mailing list vendors or solicitors. We require strict
confidentiality in our agreements with unaffiliated third parties that require access to your personal
information, including financial service companies, consultants, and auditors. Federal and state securities
regulators may review our Company records and your personal records as permitted by law.
Personally, identifiable information about you will be maintained while you are a client, and for the
required period thereafter that records are required to be maintained by federal and state securities laws.
After that time, information may be destroyed.
We deliver this privacy notice to you annually as a statement stuffer, typically with a quarterly statement.
13