Overview
Assets Under Management: $158 million
Headquarters: EL SEGUNDO, CA
High-Net-Worth Clients: 69
Average Client Assets: $2 million
Services Offered
Services: Portfolio Management for Individuals, Investment Advisor Selection
Fee Structure
Primary Fee Schedule (FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 2.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $27,500 | 2.75% |
| $5 million | $137,500 | 2.75% |
| $10 million | $275,000 | 2.75% |
| $50 million | $1,375,000 | 2.75% |
| $100 million | $2,750,000 | 2.75% |
Clients
Number of High-Net-Worth Clients: 69
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 75.82
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 351
Discretionary Accounts: 351
Regulatory Filings
CRD Number: 284814
Last Filing Date: 2024-02-28 00:00:00
Website: https://greenshieldscapital.com
Form ADV Documents
Primary Brochure: FORM ADV PART 2A (2025-03-11)
View Document Text
GreenShields Capital
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of GreenShields Capital. If you
have any questions about the contents of this brochure, please contact us at (310) 775-2136 or by email at:
bgreenshields@greenshieldscapital.com The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
Additional information about GreenShields Capital is also available on the SEC’s website at
www.adviserinfo.sec.gov. GreenShields Capital’s CRD number is: 284814.
840 Apollo St. Suite 314
El Segundo, CA 90245
(310) 775-2136
bgreenshields@greenshieldscapital.com
GreenShields Capital is a registered investment adviser. Registration does not imply a certain level of skill or training.
Version Date: March 11, 2025
i
Item 2: Material Changes
There are no material changes in this brochure from the last annual updating amendment of
GreenShields Capital on 02/28/2024. Material changes relate to GreenShields Capital’s policies, practices
or conflicts of interests.
ii
Item 3: Table of Contents
Item 1: Cover Page
Item 2: Material Changes ............................................................................................................................................................................................. ii
Item 3: Table of Contents ............................................................................................................................................................................................ iii
Item 4: Advisory Business ............................................................................................................................................................................................. 2
A. Description of the Advisory Firm ........................................................................................................................................................................ 2
B. Types of Advisory Services ................................................................................................................................................................................. 2
Portfolio Management Services........................................................................................................................................................................... 2
ERISA 3(21) Investment Advisor and 3(38) Investment Management Services ................................................................................................. 3
Selection of Other Advisers................................................................................................................................................................................. 4
Written Acknowledgement of Fiduciary Status ................................................................................................................................................... 4
C. Client Tailored Services and Client Imposed Restrictions ................................................................................................................................... 4
D. Wrap Fee Programs ............................................................................................................................................................................................. 5
E. Assets Under Management .................................................................................................................................................................................. 5
Item 5: Fees and Compensation ..................................................................................................................................................................................... 5
A. Fee Schedule........................................................................................................................................................................................................ 5
Portfolio Management Fees ................................................................................................................................................................................. 5
ERISA 3(21) Investment Advisor and 3(38) Investment Management Services ................................................................................................. 5
Selection of Other Advisers Fees ........................................................................................................................................................................ 6
B. Payment of Fees ................................................................................................................................................................................................... 6
Payment of Fees for Portfolio Management ........................................................................................................................................................ 6
Payment of Selection of Other Advisers Fees ..................................................................................................................................................... 6
C. Client Responsibility for Third Party Fees ........................................................................................................................................................... 6
D. Prepayment of Fees ............................................................................................................................................................................................. 6
E. Outside Compensation for the Sale of Securities to Clients ................................................................................................................................. 7
Item 6: Performance-Based Fees and Side-By-Side Management ................................................................................................................................. 7
Item 7: Types of Clients ................................................................................................................................................................................................ 7
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss ............................................................................................................................ 8
A. Methods of Analysis and Investment Strategies .................................................................................................................................................. 8
B. Material Risks Involved ....................................................................................................................................................................................... 8
C. Risks of Specific Securities Utilized .................................................................................................................................................................... 9
Item 9: Disciplinary Information ................................................................................................................................................................................. 11
A. Criminal or Civil Actions .................................................................................................................................................................................. 11
B. Administrative Proceedings ............................................................................................................................................................................... 11
C. Self-regulatory Organization (SRO) Proceedings .............................................................................................................................................. 11
Item 10: Other Financial Industry Activities and Affiliations...................................................................................................................................... 11
A. Registration as a Broker/Dealer or Broker/Dealer Representative ..................................................................................................................... 11
B. Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor ............................................ 11
C. Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests ................................................................... 11
D. Selection of Other Advisers or Managers and How this Adviser is Compensated for Those Selections ........................................................... 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................................................................................. 12
iii
A. Code of Ethics ................................................................................................................................................................................................... 12
B. Recommendations Involving Material Financial Interests ................................................................................................................................. 12
C. Investing Personal Money in the Same Securities as Clients ............................................................................................................................. 12
D. Trading Securities At/Around the Same Time as Clients’ Securities ................................................................................................................. 13
Item 12: Brokerage Practices ....................................................................................................................................................................................... 13
A. Factors Used to Select Custodians and/or Broker/Dealers ................................................................................................................................. 13
1. Research and Other Soft-Dollar Benefits ...................................................................................................................................................... 13
2. Brokerage for Client Referrals....................................................................................................................................................................... 14
3. Clients Directing Which Broker/Dealer/Custodian to Use ............................................................................................................................ 14
B. Aggregating (Block) Trading for Multiple Client Accounts .............................................................................................................................. 14
Item 13: Review of Accounts ...................................................................................................................................................................................... 14
A. Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ................................................................................................... 14
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts .............................................................................................................. 14
C. Content and Frequency of Regular Reports Provided to Clients ........................................................................................................................ 14
Item 14: Client Referrals and Other Compensation ..................................................................................................................................................... 15
A. Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) ................................. 15
B. Compensation to Non – Advisory Personnel for Client Referrals ...................................................................................................................... 16
Item 15: Custody ......................................................................................................................................................................................................... 16
Item 16: Investment Discretion ................................................................................................................................................................................... 16
Item 17: Voting Client Securities (Proxy Voting) ....................................................................................................................................................... 17
Item 18: Financial Information .................................................................................................................................................................................... 17
A. Balance Sheet .................................................................................................................................................................................................... 17
B. Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients ........................................................ 17
C. Bankruptcy Petitions in Previous Ten Years ...................................................................................................................................................... 17
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Item 4: Advisory Business
A. Description of the Advisory Firm
GreenShields Capital (hereinafter “GSCL”) is a Limited Liability Company organized in
the state of California. The firm was formed in 2016 and the principal owner is Brent Alex
Greenshields.
B. Types of Advisory Services
Portfolio Management Services
GSCL offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. GSCL creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels). Portfolio management services include, but are not
limited to, the following:
•
•
•
Investment strategy
Asset allocation
Risk tolerance
•
•
•
Personal investment policy
Asset selection
Regular portfolio monitoring
GSCL evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. GSCL will require discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in the Investment Policy Statement,
which is given to each client.
GSCL seeks to provide that investment decisions are made in accordance with the
fiduciary duties owed to its accounts and without consideration of GSCL’s economic,
investment or other financial interests. To meet its fiduciary obligations, GSCL attempts
to avoid, among other things, investment or trading practices that systematically
advantage or disadvantage certain client portfolios, and accordingly, GSCL’s policy is to
seek fair and equitable allocation of investment opportunities/transactions among its
clients to avoid favoring one client over another over time. It is GSCL’s policy to allocate
investment opportunities and transactions it identifies as being appropriate and prudent
among its clients on a fair and equitable basis over time.
GSCL may also provide some limited Financial Planning services to ongoing Portfolio
Management clients on a case-by-case basis. There would be no additional charge for this
limited Financial Planning service.
2
ERISA 3(21) Investment Advisor and 3(38) Investment Management Services
For employer-sponsored retirement plans with participant-directed
investments,
GreenShields Capital LLC (GSCL) also doing business as Greenshields Plan Advisory
Services (GPAS) provides its advisory services as an investment advisor as defined under
Section 3(21) and as an investment manager as defined under Section 3(38) of the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
When serving as an ERISA 3(21) investment advisor, the plan sponsor and GPAS share
fiduciary responsibility. The plan sponsor retains ultimate decision-making authority for
the investments and may accept or reject the recommendations in accordance with the
terms of a separate ERISA 3(21) Investment Advisor Agreement between GPAS and the
plan sponsor. GPAS provides the following services to the plan sponsor:
- Screen investments and make recommendations.
- Monitor
the
investments and suggests replacement
investments when
appropriate.
- Provide a quarterly monitoring report.
- Assist the plan sponsor in developing an IPS.
When serving as an ERISA 3(38) investment manager, the plan sponsor is relieved of all
fiduciary responsibility for the investment decisions made by GPAS. GPAS is a
discretionary investment manager in accordance with the terms of a separate ERISA 3(38)
Investment Management Agreement between GPAS and the plan sponsor. GPAS
provides the following services to the plan sponsor:
- Select the investments.
- Monitor the investments and replace investments when appropriate.
- Provide a quarterly monitoring report.
- Develop a customized IPS.
GPAS’s goal in identifying the plan’s investment options is to provide a range of options
that will enable plan participants to invest according to varying risk tolerances, savings
time horizons or other financial goals. The plan's investment options may consist of ETFs,
CITs, mutual funds, model portfolios, or other similar investment funds. The investment
funds from which GPAS will select from will be those that are available on the plan
record-keeper’s investment platform.
GPAS will prepare an IPS for the plan. The purpose of the IPS is to provide guidelines for
making investment-related decisions in a prudent manner. It outlines the underlying
philosophies and processes for the selection, evaluation, monitoring, and, if necessary,
replacement of the investment options offered by the plan. GPAS will perform on-going
monitoring of the investment options within the plan. The ongoing monitoring of
investments is a regular and disciplined process. Monitoring confirms that the criteria
remain satisfied and that an investment option continues to be appropriate. The process
of monitoring investment performance relative to specified guidelines will be consistently
applied.
3
Selection of Other Advisers
GSCL may direct clients to third-party investment advisers. Before selecting other
advisers for clients, GSCL will verify that all recommended advisers are properly licensed,
notice filed, or exempt in the states where GSCL is recommending the adviser to clients.
Written Acknowledgement of Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or
individual retirement account, we are fiduciaries within the meaning of Title I of the
Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. The way we make money
creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours. Under this special
rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations
(give prudent advice);
• Never put our financial interests ahead of yours when making recommendations
(give loyal advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in
your best interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
Services Limited to Specific Types of Investments
GSCL generally limits its investment advice to mutual funds, equities, ETFs and treasury
inflation protected/inflation linked bonds, although GSCL primarily recommends
mutual funds to a majority of its clients. GSCL may use other securities as well to help
diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
GSCL offers the same suite of services to all of its clients. However, specific client
investment strategies and their implementation are dependent upon the client Investment
Policy Statement which outlines each client’s current situation (income, tax levels, and risk
tolerance levels). Clients may impose restrictions in investing in certain securities or types
of securities in accordance with their values or beliefs. However, if the restrictions prevent
GSCL from properly servicing the client account, or if the restrictions would require GSCL
to deviate from its standard suite of services, GSCL reserves the right to end the
relationship.
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D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and other administrative
fees. GSCL does not participate in any wrap fee programs.
E. Assets Under Management
GSCL has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$177,482,041.00
$0.00
December 2024
Item 5: Fees and Compensation
A. Fee Schedule
Portfolio Management Fees
Total Assets Under Management Maximum Annual Fees
All Assets
Up to 2.75%
Lower fees for comparable services may be available from other sources. The advisory fee
is calculated using the value of the assets on the last business day of the prior billing
period. The advisory fee is negotiable at the sole discretion of GSCL.
The final fee schedule is attached as Exhibit II of the Investment Advisory Agreement.
Clients may terminate the agreement without penalty for a full refund of GSCL's fees
within five business days of signing the Investment Advisory Agreement. Thereafter,
clients may terminate the Investment Advisory Contract generally with 30 days' written
notice.
ERISA 3(21) Investment Advisor and 3(38) Investment Management Services
The plan sponsor will pay, or shall cause the plan to pay, to Greenshields Capital LLC an
annual fee for these services. The fee will be charged quarterly based on the plan’s assets
at the end of each calendar quarter. The plan sponsor can direct that these fees be charged
to participant accounts or to be paid directly by the plan sponsor. The fee schedules are
outlined below:
5
3(21) Annual Fee
3(38) Annual Fee
0.01% - 0.15%
0.03% - 0.35%
Selection of Other Advisers Fees
GSCL may direct clients to third-party investment advisers. GSCL will be compensated
via a fee share from the advisers to which it directs those clients. The fees shared are
negotiable and will not exceed any limit imposed by any regulatory agency. The notice of
termination requirement and payment of fees for third-party investment advisers will
depend on the specific third-party adviser selected.
B. Payment of Fees
Payment of Fees for Portfolio Management
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis. In some case-by-case scenarios,
clients may be invoiced to pay be check. Fees are paid in advance.
Payment of Selection of Other Advisers Fees
Fees for selection of third-party advisers are withdrawn by the third-party manager
directly from client accounts. GSCL then receives its portion of the fees from the third-
party manager. GSCL does not directly deduct the advisory fees.
C. Client Responsibility for Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e., custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by GSCL. Please see Item 12 of this brochure
regarding broker-dealer/custodian.
D. Prepayment of Fees
GSCL collects fees quarterly in advance. Refunds for fees paid in advance will be returned
to the client via check or credited back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the annual asset-based fee rate by 365.)
If assets are deposited after the inception of quarter, the advisory fee will be prorated
based on the number of days remaining in the quarter. Additional deposits or
6
withdrawals of cash and/or any securities exceeding $10,000 will be subject to the same
billing procedures.
Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
E. Outside Compensation for the Sale of Securities to Clients
Brent Alex Greenshields and Edward Berry in their outside business activities (see Item
10 below) are licensed to accept compensation for the sale of investment products
(insurance) to GSCL clients.
• This presents a conflict of interest and gives the supervised person an incentive to
recommend products based on the compensation received rather than on the client’s
needs. When recommending the sale of investment products for which the supervised
persons receive compensation, GSCL will document the conflict of interest in the client
file and inform the client of the conflict of interest.
• Clients always have the right to decide whether to purchase GSCL-recommended
products and, if purchasing, have the right to purchase those products through other
brokers or agents that are not affiliated with GSCL.
• Commissions are not GSCL’s primary source of compensation for advisory services.
• Advisory fees that are charged to clients are not reduced to offset the commissions on
investment products recommended to clients.
Item 6: Performance-Based Fees and Side-By-Side Management
GSCL does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
Item 7: Types of Clients
GSCL generally provides advisory services to the following types of clients:
❖
❖
Individuals
High-Net-Worth Individuals
There is an account minimum of $150,000, which may be waived by GSCL in its discretion.
7
Item 8: Methods of Analysis, Investment Strategies, & Risk of Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
GSCL’s methods of analysis include Cyclical analysis, Fundamental analysis, Modern
portfolio theory, Quantitative analysis and technical analysis.
Cyclical analysis involves the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Modern portfolio theory is a theory of investment that attempts to maximize portfolio
expected return for a given amount of portfolio risk, or equivalently minimize risk for a
given level of expected return, each by carefully choosing the proportions of various asset.
Quantitative analysis deals with measurable factors as distinguished from qualitative
considerations such as the character of management or the state of employee morale, such
as the value of assets, the cost of capital, historical projections of sales, and so on.
Technical analysis involves the analysis of past market data; primarily price and volume.
Investment Strategies
GSCL uses long term trading.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns; and 2) if too many investors
begin to implement this strategy, then it changes the very cycles these investors are trying
to exploit.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
8
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Modern portfolio theory assumes that investors are risk averse, meaning that given two
portfolios that offer the same expected return, investors will prefer the less risky one.
Thus, an investor will take on increased risk only if compensated by higher expected
returns. Conversely, an investor who wants higher expected returns must accept more
risk. The exact trade-off will be the same for all investors, but different investors will
evaluate the trade-off differently based on individual risk aversion characteristics. The
implication is that a rational investor will not invest in a portfolio if a second portfolio
exists with a more favorable risk-expected return profile – i.e., if for that level of risk an
alternative portfolio exists which has better expected returns.
Quantitative analysis Investment strategies using quantitative models may perform
differently than expected as a result of, among other things, the factors used in the models,
the weight placed on each factor, changes from the factors’ historical trends, and technical
issues in the construction and implementation of the models.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not take into account new
patterns that emerge over time.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
Clients should be aware that there is a material risk of loss using any investment strategy.
The investment types listed below (leaving aside Treasury Inflation Protected/Inflation
Linked Bonds) are not guaranteed or insured by the FDIC or any other government
agency.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond “fixed income” nature (lower risk) or stock “equity”
nature.
9
Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and/or capital gains if the value of the stock increases. The
value of equity securities may fluctuate in response to specific situations for each
company, industry conditions and the general economic environments.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance.
Interval Funds are a type of closed-end fund that allow withdrawals only at set times,
usually once a quarter. The fund may also impose limits on how much may be withdrawn
during a quarter. They will usually invest in high-yielding and low-liquidity type
investments that may not be found in normal mutual funds.
Real Estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Non-traded REITs have additional risks resulting from their relative illiquidity.
Furthermore, non-traded REITs typically have higher fees than traditional REITs.
Additionally, non-traded REITs lack of mark-to-market pricing, an accounting practice
that provides investors with an appraisal of a company's assets at the current market price.
Private Placements carry a substantial risk as they are subject to less regulation than are
publicly offered securities, the market to resell these assets under applicable securities
laws may be illiquid, due to restrictions, and liquidation may be taken at a substantial
discount to the underlying value or result in the entire loss of the value of such assets.
Past performance is not indicative of future results. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
10
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer Representative
Neither GSCL nor its representatives are registered as, or have pending applications to
become, a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity Pool
Operator, or a Commodity Trading Advisor
Neither GSCL nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory Business and
Possible Conflicts of Interests
Brent Alex Greenshields and Edward berry are independent licensed insurance agents.
From time to time, they will offer clients advice or products from those activities. Clients
should be aware that these services pay a commission or other compensation and involve
a conflict of interest, as commissionable products conflict with the fiduciary duties of a
registered investment adviser. GSCL always acts in the best interest of the client; including
the sale of commissionable products to advisory clients. Clients are in no way required to
utilize the services of any representative of GSCL in connection with such individual's
activities outside of GSCL.
11
D. Selection of Other Advisers or Managers and How this Adviser is
Compensated for Those Selections
GSCL may direct clients to third-party investment advisers. GSCL will be compensated
via a fee share from the advisers to which it directs those clients. The fees shared will not
exceed any limit imposed by any regulatory agency. This creates a conflict of interest in
that GSCL has an incentive to direct clients to the third-party investment advisers that
provide GSCL with a larger fee split. GSCL will always act in the best interests of the
client, including when determining which third-party investment adviser to recommend
to clients. GSCL will verify that all recommended advisers are properly licensed, notice
filed, or exempt in the states where GSCL is recommending the adviser to clients.
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
GSCL has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. GSCL's Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
GSCL does not recommend that clients buy or sell any security in which a related person
to GSCL or GSCL has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of GSCL may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
GSCL to buy or sell the same securities before or after recommending the same securities
to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions may create a conflict of interest. GSCL will always document
any transactions that could be construed as conflicts of interest and will never engage in
trading that operates to the client’s disadvantage when similar securities are being bought
or sold.
12
D. Trading Securities At/Around the Same Time as Clients’ Securities
From time to time, representatives of GSCL may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
GSCL to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions may create a conflict of interest; however, GSCL will never engage in trading
that operates to the client’s disadvantage if representatives of GSCL buy or sell securities
at or around the same time as clients.
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians/broker-dealers will be recommended based on GSCL’s duty to seek “best
execution,” which is the obligation to seek execution of securities transactions for a client
on the most favorable terms for the client under the circumstances. Clients will not
necessarily pay the lowest commission or commission equivalent, and GSCL may also
consider the market expertise and research access provided by the broker-
dealer/custodian, including but not limited to access to written research, oral
communication with analysts, admittance to research conferences and other resources
provided by the brokers that may aid in GSCL's research efforts. GSCL will never charge
a premium or commission on transactions, beyond the actual cost imposed by the broker-
dealer/custodian.
GSCL will require clients to use Fidelity Brokerage Services LLC and/or Charles Schwab
& Co., Inc. Advisor Services. In limited cases, First Trust Retirement may be used as the
custodian for certain alternative investments. American Funds Group will be used as the
custodian for 529 college savings accounts.
1. Research and Other Soft-Dollar Benefits
While GSCL has no formal soft dollars program in which soft dollars are used to pay
for third party services, GSCL may receive research, products, or other services from
custodians and broker-dealers in connection with client securities transactions (“soft
dollar benefits”). GSCL may enter into soft-dollar arrangements consistent with (and
not outside of) the safe harbor contained in Section 28(e) of the Securities Exchange
Act of 1934, as amended. There can be no assurance that any particular client will
benefit from soft dollar research, whether or not the client’s transactions paid for it,
and GSCL does not seek to allocate benefits to client accounts proportionate to any
soft dollar credits generated by the accounts. GSCL benefits by not having to produce
or pay for the research, products or services, and GSCL will have an incentive to
recommend a broker-dealer based on receiving research or services. Clients should be
aware that GSCL’s acceptance of soft dollar benefits may result in higher commissions
charged to the client.
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2. Brokerage for Client Referrals
GSCL receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
GSCL will require clients to use a specific broker-dealer to execute transactions. Not
all advisers require clients to use a particular broker-dealer.
B. Aggregating (Block) Trading for Multiple Client Accounts
If GSCL buys or sells the same securities on behalf of more than one client, then it may
(but would be under no obligation to) aggregate or bunch such securities in a single
transaction for multiple clients in order to seek more favorable prices, lower brokerage
commissions, or more efficient execution. In such case, GSCL would place an aggregate
order with the broker on behalf of all such clients in order to ensure fairness for all clients;
provided, however, that trades would be reviewed periodically to ensure that accounts
are not systematically disadvantaged by this policy. GSCL would determine the
appropriate number of shares and select the appropriate brokers consistent with its duty
to seek best execution, except for those accounts with specific brokerage direction (if any).
Item 13: Review of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes Those
Reviews
All client accounts for GSCL's advisory services provided on an ongoing basis are
reviewed at least monthly by Brent A Greenshields, CCO, with regard to clients’
respective investment policies and risk tolerance levels.
Accounts referred to third-party advisers are reviewed annually by Brent A Greenshields,
CCO.
B. Factors That Will Trigger a Non-Periodic Review of Client Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
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Each client of GSCL's portfolio management services will receive a monthly report
detailing the client’s account, including assets held, asset value, and calculation of fees.
This written report will come from the custodian. GSCL will also provide at least quarterly
a separate written statement to the client.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice Rendered
to Clients (Includes Sales Awards or Other Prizes)
Some benefits dealing with soft dollars have already been disclosed in Item 12.
With respect to Schwab, GSCL receives access to Schwab’s institutional trading and
custody services, which are typically not available to Schwab retail investors. These
services generally are available to independent investment advisers on an unsolicited
basis, at no charge to them so long as a total of at least $10 million of the adviser’s clients’
assets are maintained in accounts at Schwab Advisor Services. Schwab’s services include
brokerage services that are related to the execution of securities transactions, custody,
research, including that in the form of advice, analyses and reports, and access to mutual
funds and other investments that are otherwise generally available only to institutional
investors or would require a significantly higher minimum initial investment. For GSCL
client accounts maintained in its custody, Schwab generally does not charge separately
for custody services but is compensated by account holders through commissions or other
transaction-related or asset-based fees for securities trades that are executed through
Schwab or that settle into Schwab accounts.
Schwab also makes available to GSCL other products and services that benefit GSCL but
may not benefit its clients’ accounts. These benefits may include national, regional or
GSCL specific educational events organized and/or sponsored by Schwab Advisor
Services. Other potential benefits may include occasional business entertainment of
personnel of GSCL by Schwab Advisor Services personnel, including meals, invitations
to sporting events, including golf tournaments, and other forms of entertainment, some
of which may accompany educational opportunities. Other of these products and services
assist GSCL in managing and administering clients’ accounts. These include software and
other technology (and related technological training) that provide access to client account
data (such as trade confirmations and account statements), facilitate trade execution (and
allocation of aggregated trade orders for multiple client accounts, if applicable), provide
research, pricing information and other market data, facilitate payment of GSCL’s fees
from its clients’ accounts (if applicable), and assist with back-office training and support
functions, recordkeeping and client reporting. Many of these services generally may be
used to service all or some substantial number of GSCL’s accounts. Schwab Advisor
Services also makes available to GSCL other services intended to help GSCL manage and
further develop its business enterprise. These services may include professional
compliance, legal and business consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance,
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employee benefits providers, human capital consultants, insurance and marketing. In
addition, Schwab may make available, arrange and/or pay vendors for these types of
services rendered to GSCL by independent third parties. Schwab Advisor Services may
discount or waive fees it would otherwise charge for some of these services or pay all or
a part of the fees of a third-party providing these services to GSCL. GSCL is independently
owned and operated and not affiliated with Schwab.
The research and other soft dollar benefits GSCL received will not cause clients to pay
commissions higher than those charged by broker-dealers in return for soft dollar benefits.
The research and other soft dollar benefits GSCL received are used to service all clients.
Adviser seeks to allocate soft dollar benefits to client accounts proportionately to the soft
dollar credits the accounts generate.
B. Compensation to Non – Advisory Personnel for Client Referrals
GSCL does not directly or indirectly compensate any person who is not advisory
personnel for client referrals.
Item 15: Custody
When advisory fees are deducted directly from client accounts at client's custodian, GSCL will be
deemed to have limited custody of client's assets. Because client fees will be withdrawn directly
from client accounts, GSCL will:
(A) Possess written authorization from the client to deduct advisory fees from an account
held by a qualified custodian.
(B) Send the qualified custodian written notice of the amount of the fee to be deducted from
the client’s account and verify that the qualified custodian sends invoices to the client.
(C) Send the client a written invoice itemizing the fee upon or prior to fee deduction,
including the formula used to calculate the fee, the time period covered by the fee and the
amount of assets under management on which the fee was based.
Clients will receive all account statements and billing invoices that are required in each
jurisdiction, and they should carefully review those statements for accuracy. Clients are urged to
compare the account statements they received from custodian with those they received from
GSCL.
Item 16: Investment Discretion
GSCL provides discretionary investment advisory services to clients. The Investment Advisory
Contract established with each client sets forth the discretionary authority for trading. Because
investment discretion has been granted, GSCL generally manages the client’s account and makes
investment decisions without consultation with the client as to when the securities are to be
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bought or sold for the account, the total amount of the securities to be bought/sold, what
securities to buy or sell, or the price per share. Clients will execute a limited power of attorney to
evidence discretionary authority.
GSCL will also have discretionary authority to determine the broker dealer to be used for a
purchase or sale of securities for a client's account.
Item 17: Voting Client Securities (Proxy Voting)
GSCL will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
GSCL neither requires nor solicits prepayment of more than $1200 in fees per client, six
months or more in advance, and therefore is not required to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to Meet
Contractual Commitments to Clients
Neither GSCL nor its management has any financial condition that is likely to reasonably
impair GSCL’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
GSCL has not been the subject of a bankruptcy petition in the last ten years.
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