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Part 2A of Form ADV: Firm Brochure
Greystone Financial Group, LLC
665 Hulet Drive
Bloomfield Hills, MI 48302
Telephone: 248-267-1270
Facsimile: 248-267-1280
September 1, 2025
This Brochure provides information about the qualifications and business practices of Greystone Financial
Group, LLC (referred to in this Brochure as the “Greystone,” “us,” “we,” or “our”). If you have any
questions about the contents of this Brochure, please contact us by telephone at 248-267-1270 or by email
at tmoss@greystonefg.com. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission (the “SEC”) or by any state securities authority.
Additional information about Greystone Financial Group, LLC is available on the SEC’s website at
www.adviserinfo.sec.gov.
Registration of an investment adviser with the SEC or with any state securities authority does not imply
any level of skill or training.
ITEM 2 MATERIAL CHANGES
In this section, we discuss only material changes since the last annual update of our Brochure. Each year,
pursuant to SEC rules, we will ensure that you receive a summary of material changes, if any, to this and
subsequent Brochures within 120 days of the close of our fiscal year. We may also provide other ongoing
disclosure information about material changes as necessary. We will provide you our brochure, at any time,
without charge.
A complete copy of our current Brochure is available free of charge by contacting us at 248-267-1270 or
by visiting our website at www.greystonefg.com. Additional information about us is also available via the
SEC’s website www.adviserinfo.sec.gov. The SEC’s website also provides information about any persons
affiliated with us who are registered, or are required to be registered, as one of our investment adviser
representatives of our firm.
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ITEM 3
TABLE OF CONTENTS
Item 2 Material Changes ............................................................................................................. 2
Item 3 Table of Contents ............................................................................................................. 3
Item 4 Advisory Business ........................................................................................................... 5
General Description of Advisory Firm ............................................................................ 5
A.
Description of Advisory Services (Including any Specializations) ................................. 5
B.
Availability of Tailored Services for Individual Clients.................................................. 7
C.
Assets under Management ............................................................................................... 7
D.
Fees and Compensation ................................................................................................... 8
Item 5
Advisory Fees and Compensation ................................................................................... 8
A.
Payment of Fees ............................................................................................................... 9
B.
Other Fees and Expenses ................................................................................................. 9
C.
Prepayment of Fees ........................................................................................................ 10
D.
Additional Compensation .............................................................................................. 10
E.
Item 6
Performance-Based Fees and Side-By-Side Management ............................................ 11
Item 7 Types of Clients ............................................................................................................. 11
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss...................................... 11
A. Methods of Analysis and Investment Strategies ............................................................ 11
B. Material Risks (Including Significant, or Unusual Risks) Relating to Investment
C.
A.
B.
A.
B.
C.
D.
A.
1.
2.
B.
1.
2.
3.
4.
A.
B.
C.
A.
B.
Strategies 13
Risks Associated with Types of Securities that are Primarily Recommended .............. 14
Item 9 Disciplinary Information................................................................................................ 14
Item 10 Other Financial Industry Activities and Affiliations ..................................................... 15
Broker-Dealer Registration Status ................................................................................. 15
Commodities-Related Registration Status ..................................................................... 15
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading 15
Code of Ethics ................................................................................................................ 15
Client Transactions in Securities where Adviser has a Material Financial Interest ...... 16
Investing in Securities Recommended to Clients .......................................................... 16
Conflicts of Interest Created by Contemporaneous Trading ......................................... 16
Item 12 Brokerage Practices ....................................................................................................... 17
Factors Considered in Selecting or Recommending Broker-Dealers for Client
Transactions ................................................................................................................... 17
Research and Other Soft Dollar Benefits ........................................................ 17
Directed Brokerage .......................................................................................... 17
Trade Allocation and Order Aggregation ...................................................................... 18
Trade Allocation .............................................................................................. 18
Order Aggregation ........................................................................................... 18
Cross Trading Policy ....................................................................................... 19
Trade Error Policy ........................................................................................... 19
Item 13 Review of Accounts ....................................................................................................... 19
Frequency and Nature of Review .................................................................................. 19
Factors Prompting a Non-Periodic Review of Accounts ............................................... 19
Frequency of Regular Account Report .......................................................................... 19
Item 14 Client Referrals and Other Compensation ..................................................................... 19
Economic Benefits Received from Non-Clients for Providing Services to Clients ...... 19
Compensation to Non-Supervised Persons for Client Referrals .................................... 20
Item 15 Custody .......................................................................................................................... 20
Item 16 Investment Discretion .................................................................................................... 21
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Item 17 Voting Client Securities ................................................................................................. 21
Item 18 Financial Information .................................................................................................... 21
PRIVACY NOTICE ..................................................................................................................... 22
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ITEM 4
ADVISORY BUSINESS
A.
General Description of Advisory Firm
Greystone Financial Group, LLC (referred to in this Brochure as the “Greystone,” “us,” “we,” or “our”),
a limited liability company formed under the laws of the State of Michigan on October 2, 2015. Our
principal place of business is in Bloomfield Hills, Michigan. Greystone is majority-owned by TEAMMOSS
III, LLC, whose sole member is Todd R. Moss. KLEEKMSU, LLC, whose sole member is Kristie L.
Guadiano, is a minority owner of Greystone.
B.
Description of Advisory Services (Including any Specializations)
Our services include investment management (both discretionary and non-discretionary), financial
planning, and with respect to our defined contribution plan clients, pension consulting services.
Investment Management Services
We offer specific recommendations regarding portfolio management, retirement planning, estate planning,
education planning, and insurance planning. Our investment management services are based upon our
clients’ stated objectives and risk tolerance. We do not provide tax or legal advice or services.
We provide investment management services to individuals, high net worth clients, pensions and profit-
sharing plans, and other businesses. The services are provided under the terms of an investment
management agreement between Greystone and the client. The investment management agreement sets
forth the investment objectives, strategies, and guidelines applicable to the client’s account, as well as
provisions relating to investment management fees. We will gather information through meetings with you
to determine your investment goals and objectives, risk tolerance, time horizon, cash flow needs, and
investment restrictions, if any. We will use this information to recommend an investment strategy or
strategies, and we will manage your account consistent with that strategy. The strategies are designed to
address broadly defined investment goals, objectives, risk tolerance, and other factors for clients having
generally similar circumstances. If changes in personal circumstances occur, we ask that clients notify us
as soon as possible, as changes may have an impact on investment objectives and our management of the
account.
Accounts managed according to one of our investment strategies are generally managed on a discretionary
basis, which means we have the authority to select securities and execute transactions on behalf of the client
without requesting permission from the client for each transaction, subject to any limitations previously
agreed upon. However, in certain circumstances, upon the client’s request and our consent, we may manage
an account on a non-discretionary basis. On this basis, we will make recommendations for your prior
approval; if approved, we will then implement our recommendations in the same way as other managed
accounts.
When we provide investment advice to you regarding your retirement plan account or individual retirement
account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way
we make money creates some conflicts with your interests, so we operate under a special rule that requires
us to act in your best interest and not put our interest ahead of yours.
Please see Item 8, “Methods of Analysis, Investment Strategies and Risk of Loss” for additional
information.
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Financial Planning
We offer general financial planning and consultative services as an integral part of our management services
described above. Financial planning will typically involve developing a plan to use a variety of advisory
services to manage the client’s financial resources based upon an analysis of such client’s individual needs.
Financial planning simplifies the client’s situation and helps determine financial alternatives by 1) defining
and narrowing such client’s objectives and investment options, 2) identifying the areas of greatest concern,
3) creating a unique picture of such client’s overall financial situation, and 4) by providing an effective way
for us to address each client’s unique financial needs and objectives.
We utilize in-depth personal meetings with clients, and their professional advisors if required, to determine
the client’s investment goals and objectives. These services are rendered in accordance with personal
circumstances as determined in these meetings and will generally include the client’s current financial
situation, age, family position, level of investment experience, risk tolerance, earning capacity, tax situation,
goals, and objectives.
Our financial planning and consulting services include, but are not limited, to:
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General Financial Planning
Educational Fund Planning
Retirement Planning
Estate Planning
Corporate Retirement Planning
Investment Planning
Individual Tax Planning
Risk Management
Business Planning
Business Succession Planning
We may also use financial planning software that incorporates actual historical data for specific asset
classification to determine a historical, statistical analysis of the client’s current portfolio. Our
representatives will ask clients and prospective clients a series of questions to gather information prior to
any recommendation of management services. Once we review and analyze the information the client
provides us, we will deliver a written plan to the client, should the client desire one, that is designed to help
the client achieve his or her stated financial goals and objectives.
Financial plans are based on the client’s financial situation at the time we present the plan to the client and
on the financial information the client provides to us. The client must promptly notify us if his or her
financial situation, goals, objectives, or needs change. The client is under no obligation to act on our
financial planning recommendations.
Investment Management as a 3(38) Fiduciary Manager for Qualified Plans
We provide, on a discretionary basis, investment management services to qualified retirement plans which
are subject to the Employee Retirement Income Security Act of 1974, as amended (“ERISA”). As part of
our services to qualified plans, we will act as a fiduciary of the plan under Section 3(21)(A)(ii) and as an
investment manager under Section 3(38) of ERISA. As a 3(38) investment manager, the client gives us
discretionary authority to manage the plan’s assets. This means the client shifts their fiduciary responsibility
to us for the selection of the plan’s menu of investments.
For all qualified plan clients, we will review the plan’s investment objectives, risk tolerance and goals with
the fiduciary or we will review and, if necessary, work with the plan to amend the plan’s existing investment
policy statement (“IPS”). The review will incorporate considerations such as employee and participant
demographics, nature of asset class categories, any limits or investment return objectives for the asset class
categories set forth in the IPS including the designated investment alternatives. The client is able to place
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restrictions on the types of investments in which the plan assets are invested. Under our investment
management agreement, we will have limited discretionary authority to manage the plan’s assets in
accordance with the client’s investment objectives, risk tolerance and goals. We will select, monitor,
remove, and replace the plan’s designated investment alternatives, including a qualified default investment
alternative as defined in ERISA 404(c)(5) and DOL Regulation 2550.404c5 (the “Designated Investment
Alternatives”) consistent with the IPS. The designated investment alternatives will comprise the plan’s
core investment menu. As a 3(38) investment manager, we will retain full discretionary authority to make
changes to the designated investment alternatives without prior consultation with the client. We continually
monitor the performance of all investment options.
If selected by the plan fiduciary, we may offer investment advice (“Advice Services”) to plan participants
as an additional service under our agreement, subject to the terms and conditions set forth in the Participant
Advice Supplement. Advice Services will be available to plan participants in two ways, by telephone
service and in person. Our representatives will gather information concerning plan participant’s time
horizon, risk tolerance, and investment goals. We will review the information provided and advise on the
participant’s plan account in accordance with his or her objectives. Advice Services are provided only to
those participants who elect to meet with our representatives and accept our services.
Bank Deposit Product
Greystone has entered into an agreement with an unaffiliated banking institution where Greystone
recommends deposit products offered by the bank. Under this arrangement, the bank, Greystone, and the
customer will enter into an agency agreement where the customer will open a deposit account with the bank
(“Deposit Account”), subject to terms and conditions of the deposit agreement, and Greystone will have
access to view the customer’s Deposit Account for purposes of reviewing and advising on the customer’s
financial condition and investment objectives. Greystone will not have discretion over the Deposit Account.
Sub-Advisory Services
Greystone established relationships with other independent investment advisers pursuant to a sub-advisory
agreement where Greystone serves in a sub-advisory capacity and provides investment strategies to clients
of the other investment adviser. Under these services, the client’s financial adviser is solely responsible for
obtaining and monitoring information regarding the client’s financial situation and investment objectives.
The other financial adviser will use this information to determine which of Greystone’s strategies is
appropriate and suitable for its specific client. If we accept the account, we manage the account with full
discretionary authority and in accordance with any reasonable investment restrictions requested by the
applicable client of the other financial adviser.
C.
Availability of Tailored Services for Individual Clients
We provide advice to client accounts based on each client’s specific wealth management and financial
planning goals, investment objectives, and strategies. Clients have the ability to impose investment
restrictions on their accounts.
Our authority is subject to conditions imposed by the client. Examples of such conditions include where
the client restricts or prohibits transactions in securities of a specific issuer or industry and/or the client
directs that transactions be effected through a specific broker-dealer.
D.
Assets under Management
We manage your assets on either a discretionary or a non-discretionary basis. As of December 31, 2024,
we had $802,077,748.00 in client assets managed on a discretionary basis and $226,149,975.00 in client
assets managed on a non-discretionary basis.
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In addition, assets under advisement total $38,414,416.00 as of December 31, 2024. These assets are not
included in the Regulatory Assets Under Management reported in Form ADV Part 1.
ITEM 5
FEES AND COMPENSATION
A.
Advisory Fees and Compensation
We will charge each client an investment management fee (the “Management Fee”) based on the value of
the client’s assets under management, generally in accordance with the following schedule:
Account Value
(Retail)
Annual Management
Fee Rate
The first $500,000
1.500%
The next $500,000
1.250%
The next $4,000,000
1.000%
The next $5,000,000
0.900%
The next $10,000,000
0.800%
Amounts over $20,000,000
0.700%
The above fee schedule will apply to both discretionary and non-discretionary advisory accounts. We do
not charge a separate fee for financial planning and consulting services.
Solely at our discretion, we may negotiate Management Fees.
Management Fees will be billed at the beginning of each calendar quarter, in advance. Our fee will be one-
fourth of the applicable annual fee rate multiplied by the market value of the assets in the client account
(including net unrealized appreciation or depreciation of investments and cash, cash equivalents, and
accrued interest) determined by us on the last trading day of the previous calendar quarter. If a new client
account is established during a quarter, the Management Fee will be calculated as of the account start date
on the value of the assets as of the applicable date and will be prorated for the number of days remaining
in the quarter. This prorated fee will be billed and due on the first day of the next calendar quarter.
In addition to our Management Fees, our clients, other than our 401(k) plan clients, are charged a quarterly
reporting fee per account. For individual clients that elect to have our reports mailed to them, we will also
charge a mailing fee per quarter per household. Unless otherwise agreed to in writing, the reporting fee
and applicable mailing fee will be billed and deducted quarterly from the client account.
Bank Deposit Product
Greystone has entered into a business relationship with an unaffiliated banking institution that will offer
clients access to a money market product (“Deposit Account”). The minimum deposit account size is
$250,000 and is subject to the terms and conditions in the deposit agreement between the client and the
bank. The client will pay an annual fee to Greystone equal to 0.20% of the value of the Deposit Account.
Greystone will calculate the fee, and the customer will authorize and instruct the bank to deduct the fee
from the Deposit Account and remit the fee to Greystone on a quarterly basis. Greystone does not charge
its standard Management Fee on the Deposit Account assets, and these assets will not be included under
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the Investment Management Agreement between the client and Greystone for purposes of calculating the
Management Fee for advisory accounts.
The Deposit Account fee will be billed quarterly, at the beginning of each calendar quarter, in arrears. Our
fee will be one-fourth of the annual fee rate multiplied by the average daily balance of the Deposit Account
during the prior calendar quarter as determined by us.
For accounts opened or closed during a calendar quarter, you will pay us fees for the number of days during
the time period our services were provided. The first fee invoice will be generated at the end of the first
quarter and will include the prorated fees for the first quarter. If the account is closed prior to the end of a
calendar quarter, the fees applicable for the final quarter will be prorated based on the number of days
during the quarter prior to the closing. A client will remain liable for any unpaid fee after closing.
In addition, the Deposit Account will be included in the quarterly reports provided to the client by Greystone
and will be charged a per quarter reporting fee.
The Deposit Account fee and reporting fee will reduce the balance of your Deposit Account and therefore
reduce the effective annual percentage yield. A client is able to invest in a money market product directly,
without our services. In that case, the client would not receive our services which are intended, among
other things, to assist the client in determining the client’s overall financial condition and investment
objectives. Accordingly, each client should review the terms and conditions of the money market product
and the fees charged by us to fully evaluate the advisory services being provided.
Sub-Advisory Services
When Greystone provides investment management services under a sub-advisory arrangement, our fees
will be in addition to the total fees disclosed and periodically charged to clients by the other financial
adviser. The fees paid to us through one sub-advisory relationship may differ from those paid under another
sub-advisory relationship and are based on many factors and the negotiations between Greystone and the
other financial advisers. The specific payment arrangement may also vary depending on the terms set forth
in the governing sub-advisory agreement. Under such arrangement, we may either (i) be authorized to
deduct our fee directly from the clients’ custodial accounts, or (ii) receive payment from the other financial
adviser, who in turn collects fees from its clients. Unless otherwise disclosed, Greystone’s sub-advisory
fees are generally calculated as a percentage of assets under management. The applicable percentage and
billing methodology will be specified in the sub-advisory agreement.
B.
Payment of Fees
Generally, clients authorize us under our agreement to deduct our Management Fee quarterly from their
account by instructing the client’s custodian. In certain limited circumstances, clients have the option to
also pay by check upon receipt of a billing invoice.
C.
Other Fees and Expenses
In addition to paying Management Fees, client accounts will also be subject to other investment expenses
such as the fees and expenses charged by the custodian and the broker-dealer (which may be based on
transactions in your account or based on assets in your account). The custodian discloses their fee in their
account opening paperwork. In addition, client accounts are subject to interest expenses; taxes, duties and
other governmental charges; transfer and registration fees or similar expenses; costs associated with foreign
exchange transactions; other portfolio expenses; and costs, expenses and fees (including, investment
advisory and other fees charged by investment advisers with, or funds in, which the client’s account invests)
associated with products or services that may be necessary or incidental to such investments or accounts.
Client assets may be invested in mutual funds, ETFs, or other registered investment companies. In these
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cases, the client will bear their pro rata share of the investment management fee and other fees of the fund,
which are in addition to the investment Management Fee paid to us.
All fees paid to us for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds and ETFs to their shareholders. These fees and expenses are described in each
mutual fund’s and ETF’s prospectus and potentially include a management fee, distribution fee (i.e.,
Rule 12b-1 fee), sales charge and other fund expenses. A client is able to invest in a mutual fund or an ETF
directly, without our services. In that case, the client would not receive our services which are intended,
among other things, to assist the client in determining which mutual fund(s) or ETF(s) are most appropriate
to each client’s financial condition and objectives. Accordingly, each client should review both the fees
charged by the mutual funds and the ETFs and the fees charged by us to fully understand the total amount
of fees paid by the client and to thereby evaluate the advisory services being provided.
We generally limit our utilization of mutual funds in our investment strategies. To the extent a client’s
assets are invested in a mutual fund, however, we do not receive any 12b-1 fees from that mutual fund.
Clients should also understand that while we do not receive 12b-1 fees, a 12b-1 fee may still be paid to a
mutual fund distributor, depending on the mutual fund. These 12b-1 fees increase overall expenses to the
client.
Please refer to Item 12 Brokerage Practices in this brochure for a discussion of our brokerage practices,
including factors that we consider when recommending broker-dealers for client transactions.
D.
Prepayment of Fees
Clients will be required to pay us the Management Fees quarterly in advance. Upon the termination of an
investment management agreement during a calendar quarter, the Management Fee will be prorated for the
days remaining in that calendar quarter after termination and any prepaid, unearned fees will be refunded
to the relevant client account within 30 days of account termination.
Our agreement may be terminated by the client at any time, for any reason, upon written notice.
Termination will be effective upon receipt of notice, although transactions in process will be completed in
the normal course of business. We may terminate the agreement by providing 30 calendar days’ advance
written notice to the client. In the event we terminate our agreement with a qualified retirement plan, the
agreement will terminate on the month end immediately following the 30-day notice period.
E.
Additional Compensation
We do not accept compensation for the sale of securities or other investment products, including asset-
based sales charges or service fees from the sales of mutual funds.
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PERFORMANCE-BASED FEES AND SIDE-BY-SIDE
ITEM 6
MANAGEMENT
We do not currently charge performance-based fees (i.e., fees based on a share of capital gains or capital
appreciation of the assets of a client).
ITEM 7
TYPES OF CLIENTS
Our clients consist of individuals, high net worth individuals, pension and profit-sharing plans, corporations
and other businesses. We do not place restrictions on clients to open or maintain an account, such as
minimum account size.
ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES
AND RISK OF LOSS
A.
Methods of Analysis and Investment Strategies
Method of Analysis - Philosophy.
We use a tactical approach in managing our investment strategies. Although we have a baseline mix of
assets suitable for multiple risk tolerances and investment objectives, we will actively adjust portfolio
weightings based on market conditions in an attempt to limit downside exposure and generate superior risk-
adjusted returns. We believe using a combination of fundamental and technical analysis is vital to
effectively managing our investment strategies. Fundamental analysis is key to finding quality stocks to
buy and technical analysis helps decide when to buy or sell if need be. Consistently evaluating overall
market sentiment, as well as tracking macroeconomic conditions using a number of economic indicators,
also assists in our investment decision making.
Method of Analysis
Fundamental Analysis. Focuses on the financial health of a company. Using various macroeconomic and
microeconomic factors, valuation tools are applied to measure a security’s intrinsic value, which we can
use to determine if a stock is overvalued or undervalued.
Technical Analysis. Looks at the past price movement of a security and uses this data to attempt to predict
future price movements. This analysis uses indicators that are independent of the company’s financial
condition.
Market Sentiment. Often influences short-term buying and selling trends. Various indicators measure
market sentiment which we can use to gauge the bullish or bearish attitude of traders.
Macroeconomic Conditions. Assists in determining the overall health of the economy and where it is
headed. A strong economy often leads to strong markets, whereas a recession can lead the markets lower.
All investing involves risk, including the possible loss of principal, and clients should be prepared to bear
that loss.
Investment Strategies:
We offer the following investment strategies:
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ETF STRATEGIES
Tactical ETF. The ETF strategies are broadly diversified portfolios that invest across multiple asset classes,
sectors, and countries. Each is managed with a degree of flexibility which allows increased equity exposure
during times of market strength and limited equity exposure in times of market weakness. Depending on
the risk tolerance of the client, we offer aggressive, growth, moderate and conservative strategies.
STOCK STRATEGIES
Strategic Growth. This strategy seeks to provide long-term capital appreciation. The allocation is
diversified across market sectors and typically contains a blended equity style with a growth tilt. This is a
tactical strategy that allows increased stock exposure when Greystone’s research shows equity market
strength and decreased stock exposure when Greystone’s research indicates market conditions are not
favorable towards stocks.
Focused Dividend. This strategy seeks to provide current income and long-term growth of capital by
primarily investing in dividend-paying stocks. The allocation is diversified across market sectors and
typically contains a blended equity style with a value tilt. This is a tactical strategy that allows increased
stock exposure when Greystone’s research shows equity market strength and decreased stock exposure
when Greystone’s research indicates market conditions are not favorable towards stocks. As of January 1,
2024, the strategy may invest up to 10% of its total assets in non-dividend paying stocks.
Concentrated Select. This strategy seeks to provide long-term capital appreciation with limited
diversification. Having higher exposure to fewer stocks can increase the potential for gains, but this comes
at an increased level of risk. This is a tactical strategy that allows increased stock exposure when
Greystone’s research shows equity market strength and decreased stock exposure when Greystone’s
research indicates market conditions are not favorable towards stocks.
Tax-Sensitive. This strategy seeks to provide long-terms growth of capital while limiting the tax liability.
The allocation is diversified across market sectors and typically contains a blended equity style with a value
tilt. Reducing the tax burden is the primary goal, with performance being a secondary goal. This strategy
will attempt to avoid unnecessary capital gains and will utilize tax-loss harvesting to offset gains and reduce
taxable income, among other tactics.
Venture. This strategy seeks long-term capital appreciation from companies leading the innovation charge
within their respective industries. The equity allocation is typically spread across all market caps and may
have exposure to, among other things, cutting-edge technology, cryptocurrency, clean energy, automation,
artificial intelligence, and biotechnology. This strategy contains a significant level of volatility and should
only be utilized by individuals with the highest tolerance for risk. Although the nature of this strategy may
increase the potential for higher returns, it also increases the potential for significant losses.
FIXED INCOME STRATEGIES
Diversified Bond. This strategy incorporates a diversified blend of fixed income ETFs, which offers
investors an option that reduces volatility and overall portfolio risk. Some of the benefits of investing in
fixed income include capital preservation, income generation, and hedging against economic slowdown.
BLENDED STRATEGIES
Strategic Growth & Income. A moderate version of the Strategic Growth strategy which has a base
allocation of 60% equity and 40% fixed income and is suitable for clients with a lower risk tolerance or
higher income needs. The fixed income component is comprised of Greystone’s Diversified Bond strategy.
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Focused Dividend & Income. A moderate version of the Focused Dividend strategy which has a base
allocation of 60% equity and 40% fixed income and is suitable for clients with a lower risk tolerance or
higher income needs. The fixed income component is comprised of Greystone’s Diversified Bond strategy.
Concentrated Select & Income. A moderate version of the Concentrated Select strategy which has a base
allocation of 60% equity and 40% fixed income and is suitable for clients with a lower risk tolerance or
higher income needs. The fixed income component is comprised of Greystone’s Diversified Bond strategy.
Tax-Sensitive & Income. A moderate version of the Tax-Sensitive strategy which has a base allocation of
60% equity and 40% fixed income and is suitable for clients with a lower risk tolerance or higher income
needs. The fixed income component is comprised of fixed income ETFs.
Qualified Retirement Plan. This conservative strategy is managed with the primary objective of minimizing
the risk of incurring losses in any given year while achieving a modest return. A combination of fixed
income ETFs, Treasuries, and cash will make up the majority of the portfolio’s allocation, but a small
allotment of equity ETFs may be used at any time to take advantage of changing market conditions.
B.
Material Risks (Including Significant, or Unusual Risks) Relating to Investment
Strategies
Risk of Loss. All investment strategies bear risk of loss of principal which you should be prepared to bear.
Although we employ many methods to mitigate investment risk, each strategy bears a risk because markets
and perceptions of markets are continually changing. There can be no assurance that any strategy or style
can meet your specific investment objectives. Below are what we believe are the primary risks for you to
review:
Strategies will not achieve desired results. Each of our investment strategies and methods of analysis are
employed in concert with each other within our stated investment products in order to maintain needed
investment flexibility. There is the risk that our employment of these methods will not work.
Market Risk. The value of individual securities may decline in response to news and general economic
conditions of domestic and international markets. Markets can also experience a decline in liquidity which
can negatively affect security prices while increasing the difficulty to exit a position.
Security Selection Risk. Individual securities may decline in value due to negative news and fundamental
developments specific to the issuer. The rationale for selecting the security either may not be correct or the
market may not recognize the value.
Sector/Industry Concentration Risk. In our concentrated strategies a substantial portion of assets may be
focused in specific securities, industries, or sectors. Typical asset allocation is not present, which means
the account could experience a decline in value due to negative news and events specific to that sector or
industry. There is higher risk with concentrated accounts.
Liquidity Risk. The ability to purchase or sell large positions of micro-cap, small-cap, or mid-cap securities,
relative to the typical trading volume for the investment may take additional time to execute.
Style Risk. The style of investing may be out of favor relative to other styles such as value vs. growth
investing or small vs. large capitalization investing.
Small and Medium Size Company Risk. Investments in small and medium size companies generally
involve greater risk than investments made in larger companies, as the markets for such securities may be
more volatile and less liquid increasing the risk of loss. Small and medium size companies may face a
greater risk of business failure, which could increase portfolio volatility.
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Cryptocurrency Risk. Cryptocurrency investment products are typically structured as a trust or exchange
traded fund which pool capital together to purchase holdings of digital currencies or derivatives based on
their value. Such products are extremely volatile and are suitable only as a means of diversification for
investors with high risk tolerances. These securities may carry high internal expense ratios and may use
derivatives to achieve leverage or exposure in lieu of direct cryptocurrency holdings. This can result in
tracking error which may cause the security to sell at a premium or discount to the market value of its
underlying holdings. Security is also a concern for digital currency investments which make them subject
to the additional risk of theft.
Foreign Securities Risk. Foreign securities, including those traded on U.S. exchanges but incorporated in
foreign countries, may be subject to additional risks due to different economic and political environments,
the degree of available information, different accounting and regulatory practices, and currency fluctuation
impact.
C.
Risks Associated with Types of Securities that are Primarily Recommended
Equity Securities. The value of equity securities fluctuates in response to issuer, political, market and
economic developments. Fluctuations can be dramatic over the short and long term, and different parts of
the market and different types of equity securities react differently to these developments. For example,
large cap stocks can react differently from small cap stocks, and “growth” stocks can react differently from
“value” stocks. Political or economic developments can affect a single issuer, issuers within an industry,
economic sectors, geographic regions, or the market as a whole. Changes in the financial condition of a
single issuer may also impact the market. Pandemics, terrorism, and related geo-political risks have led,
and may in the future lead, to increased short-term market volatility and may have adverse long-term effects
on world economies and markets generally.
Fixed-Income and Debt Securities. Investment in fixed-income and debt securities, such as bonds and
notes, subject a client’s portfolios to the risk that the value of these securities overall will decline because
of rising interest rates. Similarly, portfolios that hold such securities are subject to the risk that the
portfolio’s income will decline because of falling interest rates. Investments in these types of securities
will also be subject to the credit risk created when a debt issuer fails to pay interest and principal in a timely
manner, or that negative perceptions of the issuer’s ability to make such payments will cause the price of
that debt to decline. Lastly, investments in debt securities subject the investments to the risk that the
securities may fluctuate more in price and are less liquid than higher-rated securities because issuers of such
lower-rated debt securities are not as strong financially and are more likely to encounter financial
difficulties and are more vulnerable to adverse changes in the economy.
Exchange Traded Funds (“ETFs”). Exchange-traded products are types of securities that derive their value
from a basket of securities such as stocks, bonds, commodities, or indices and trade on exchanges during
the day like individual stocks, while traditional mutual funds are priced once a day at the close. The value
of our portfolio will fluctuate with the value of the underlying securities. There are events that trigger sharp
and sometimes adverse price movements in ETFs that are not related to movements of the market in general.
Equity Options. Various option strategies give the holder the right to acquire or sell underlying securities
at the contract strike price up until expiration of the option. Long option positions entail greater risk but
allow an investor to gain market exposure to a particular security or group of securities without the capital
commitment required to purchase the underlying security or groups of securities. In addition, options allow
investors to hedge security positions held in the portfolio.
ITEM 9
DISCIPLINARY INFORMATION
There are no legal or disciplinary events that are material to your evaluation of our advisory business or the
integrity of our management to disclose with respect to us or our management persons.
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ITEM 10 OTHER FINANCIAL INDUSTRY ACTIVITIES AND
AFFILIATIONS
A.
Broker-Dealer Registration Status
Not applicable.
B.
Commodities-Related Registration Status
Not applicable.
C. Material Relationship or Arrangements with Industry Participants
Not applicable.
D.
Material Relationships or Arrangements with Industry Participants and Material Conflicts
of Interest Relating to Other Investment Advisers.
Greystone serves as a sub-adviser to an investment advisory firm, Haven Financial Partners, LLC, owned
by the daughter of Todd Moss. This relationship creates a potential conflict of interest, as Greystone may
have an incentive to provide services on terms favorable to the advisory firm. To mitigate this conflict, the
terms of the sub-advisory arrangement were negotiated on an arm’s-length basis and are comparable to
terms that could have been negotiated with an unrelated third party. Clients of Haven Financial Partners,
LLC are encouraged to review that firm’s Form ADV Part 2A for additional information regarding its
business practices and potential conflicts of interest.
ITEM 11 CODE OF ETHICS, PARTICIPATION OR INTEREST IN
CLIENT TRANSACTIONS AND PERSONAL TRADING
A.
Code of Ethics
We have adopted a Code of Ethics (the “Code”) that obligates us, our owners, and employees (hereinafter
referred to as “Employees”) to put the interests of our clients before our own interests and to act honestly
and fairly in all respects in our dealings with clients. All Employees are required to comply with applicable
federal securities laws. Clients or prospective clients are able to obtain a copy of the Code by contacting
us at 248-267-1270. See below for further provisions of the Code as they relate to the pre-clearing and
reporting of securities transactions by Employees.
Should we, in the course of our investment management and other activities, come into possession of
confidential or material nonpublic information about issuers, including issuers in which we or our
Employees have invested or seek to invest on behalf of clients, we are prohibited from improperly
disclosing or using such information for our own benefit or for the benefit of any other person, regardless
of whether such other person is a client. We maintain and will enforce written policies and procedures that
prohibit the communication of such information to persons who do not have a legitimate need to know such
information and to assure that we are meeting our obligations to clients and remain in compliance with
applicable law. If we possess certain confidential or material, nonpublic information that, if disclosed,
might be material to a decision to buy, sell or hold a security, we will be prohibited from communicating
such information to the client or using such information for the client’s benefit. In such circumstances, we
will have no responsibility or liability to the client for not disclosing such information to the client (or the
fact that we possess such information), or not using such information for the client’s benefit, as a result of
following our policies and procedures designed to provide reasonable assurances that we are complying
with applicable law.
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B.
Client Transactions in Securities where Adviser has a Material Financial
Interest
Not applicable.
C.
Investing in Securities Recommended to Clients
We and/or our Employees and/or our Employees' relatives may invest in the same securities that we
recommend to clients. This is viewed as presenting a potential conflict of interest.
We recognize that the personal investment transactions of our Employees demand the application of a high
code of ethics and require that all such transactions be carried out in a way that does not adversely impact
or conflict with the interest of any client. At the same time, we believe that if investment goals are similar
for clients and for our Employees, it is logical that there be a common ownership of some securities.
However, it is our express policy that no Employee use knowledge gained due to his/her position with the
Greystone to purchase or sell any security prior to a transaction being implemented for a client account,
thereby preventing such Employee from benefiting from transactions placed on behalf of our advisory
clients. In order to address conflicts of interest, we have adopted a set of procedures with respect to
transactions effected by our Employees for their “personal accounts.”
To monitor compliance with our personal trading policy and regulatory requirements, we have implemented
a pre-clearance, quarterly securities transaction and annual holdings reporting system for all our Employees.
(For purposes of the policy, an Employee’s “personal account” generally includes any account in the name
of the Employee, his/her spouse, his/her minor children or other dependents residing in the same household
accounts for which the Employee is a trustee or executor or accounts the Employee controls, including our
client accounts the Employee controls and in which the Employee or a member of his/her household has a
direct or indirect beneficial interest.) The procedures we have adopted include the following, among other
things:
Employees may not buy or sell securities for their personal portfolio(s) ahead of client portfolios
where his or her decision is substantially derived, in whole or in part, by reason of his or her
employment with us, unless the information is also available to the investing public on reasonable
inquiry. No Employee shall prefer his or her own interest to that of clients.
We require that all Employees must act in accordance with all applicable federal and state
regulations governing registered investment advisory practices.
Any individual not in observance of any of the above is subject to sanction, up to and including
termination of employment.
From time to time, trading by our Employees (and certain of their relatives) for their personal accounts is
restricted in recognition of impending investment decisions on behalf of clients. However, if Greystone
has discretionary authority over the Employees or certain relatives’ accounts, transactions in the accounts
will be aggregated with client accounts managed in the same investment strategy following our Trade
Allocation and Order Aggregation procedures described below under Item 12.B. Trade Aggregation and
Allocation. If transaction orders for a client and/or our Employees and certain of their relatives are not
aggregated, the transaction orders for our Employees and their relatives will be the last orders filled.
D.
Conflicts of Interest Created by Contemporaneous Trading
See Item 11.C. Investing in Securities Recommended to Clients above.
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ITEM 12 BROKERAGE PRACTICES
A.
Factors Considered in Selecting or Recommending Broker-Dealers for Client
Transactions
We suggest that our clients use Schwab Advisor Services™ (“Schwab”) to serve as the broker-
dealer/custodian to their accounts. For clients with variable annuity contracts, we suggest Fidelity
Institutional Wealth Services (“Fidelity”) as the broker-dealer/custodian. Schwab Advisor Services is a
division of Charles Schwab & Co., Inc., member FINRA/SIPC. Schwab is an independent SEC-registered
broker-dealer and investment adviser. Fidelity provides clearing, custody or other brokerage services
through National Financial Services LLC or Fidelity Brokerage Services LLC, members
NYSE/FINRA/SIPC. We are separate and not affiliated with Schwab and Fidelity; we are independently
owned and operated. The duty of best execution is not eliminated by the arrangements we have with
Schwab and Fidelity.
We will generally recommend to clients the broker-dealer/custodian at the time the investment advisory
relationship with us is established, and the client will be required to enter into a separate custodial agreement
with the designated broker-dealer/custodian. We consider a number of factors in recommending a broker-
dealer/custodian. Such factors include net price, reputation, financial strength and stability, efficiency of
execution and error resolution, and the on-line access to computerized data regarding a client’s accounts.
In selecting a broker-dealer to execute transactions (or series of transactions) we will generally place client
orders on behalf of a client’s portfolio through the client’s broker-dealer/custodian, even though client
potentially could obtain a more favorable net price and execution from another broker-dealer in a particular
transaction.
1. Research and Other Soft Dollar Benefits
We have no formal soft dollar arrangements and we do not use soft dollars to acquire any research services;
however, we participate in the Schwab Advisor Services and Fidelity programs for investment advisors.
Schwab and Fidelity offer services to independently registered investment advisers which include but are
not limited to custody of securities, trade execution, clearance, and settlement of transactions. Please see
Item 14 Client Referrals and Other Compensation below for additional information related to services we
previously received from TD Ameritrade.
2. Directed Brokerage
We recommend that our clients utilize the brokerage and custodial services provided by Schwab or Fidelity,
as described previously in Item 12 A. We generally do not accept directed brokerage arrangements, but we
could make exceptions. When a client directs us to use a specific broker-dealer/custodian, the client should
understand the following:
the client is solely responsible for negotiating the terms and arrangements on which those broker-
dealer/custodians are engaged, and we will have no responsibility for reviewing the fairness of
those terms and arrangements;
we will not seek better execution services or prices from other broker-dealer/custodians in
connection with transactions for the client’s account;
we will not be able to “batch” or “aggregate” transactions for the client’s account with transactions
for our other clients not custodied with that same broker-dealer/custodian;
we will not monitor the performance of or the services provided by the broker-dealer/custodians so
designated; and
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as a result, clients may pay higher commissions or other transaction costs or greater spreads, or
receive less favorable net prices, on transactions for the account than would otherwise be the case.
B.
Trade Allocation and Order Aggregation
1. Trade Allocation
In general, all accounts that participate in a block transaction will participate on a percentage allocation or
other objective basis, as described below. Adjustments in the number of securities acquired for or sold by
a particular account may be made to meet certain requirements (e.g., to maintain round lots, to fill to specific
percentages, or to avoid crossing certain ownership thresholds). The standard initial allocation
methodologies are as follows:
Percentage allocation is the default allocation method that we use. In a percentage allocation, each
client receives or achieves a specifically sized position – (e.g., buying or selling to result in a 1%
position or a 5% industry or sector position) based on the current market value of the client’s
account or that portion of the account under the particular model. If no other allocation method is
selected, allocation will be effected on a percentage allocation basis.
Pro-rata allocation can be used in place of a percentage allocation and will generally consist of a
weighted allocation based on account size whereby each account will receive a portion of the order
based on the account’s current market value (measured on all assets under our management)
relative to other accounts participating in the transaction.
Other objective allocation methodologies are permissible provided they are employed with general
consistency and operate fairly (e.g., doubling up on the size of positions taken for certain accounts).
Standard allocation methods may be modified when common sense dictates that strict adherence to
the usual allocation is impractical or leads to inefficient or undesirable results.
2. Order Aggregation
It is our practice, where possible, to aggregate client orders for the purchase or sale of the same security
submitted contemporaneously (or near the same time) for execution using the same executing broker-dealer.
We will also aggregate in the same transaction, the same securities for accounts where we have brokerage
discretion. Such aggregation enables us to seek to obtain for clients a more favorable price based upon the
volume of a particular transaction.
When the client directs brokerage, the execution process may not allow for trade aggregation. In situations
where we cannot aggregate trades, clients may receive different pricing for the same security trading on the
same day. In cases where trading or investment restrictions are placed on a client’s account, we are
precluded from aggregating that client’s transaction with others, leading to clients receiving different
pricing for the same security trading on the same day. In such a case, the client will likely receive less
favorable prices than clients who are able to participate in an aggregated order.
When an aggregated order is completely filled, we allocate the securities purchased or proceeds of sale
based on a percentage allocation formula among the participating accounts. Adjustments or changes may
be made under certain circumstances, such as to avoid odd lots or excessively small allocations. If the order
at a particular broker-dealer is filled at several different prices, through multiple trades, all such
participating accounts will receive the average price, subject to odd lots, rounding, and market practice. If
an aggregated order is only partially filled, our procedures provide that the securities or proceeds are to be
allocated in a manner deemed fair and equitable to clients. In such a case, the firm will use percentage
allocation formulas to ensure equitable distribution. We and our Employees that have accounts managed
on a discretionary basis by Greystone are permitted to also participate in an aggregate order.
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3. Cross Trading Policy
We do not effect cross transactions in client accounts.
4. Trade Error Policy
If it appears that a trade error has occurred, we will review the relevant facts and circumstances to determine
an appropriate course of action. To the extent that trade errors and breaches of investment guidelines and
restrictions occur, our error correction procedure is to ensure that clients are treated fairly and, following
error correction, are in the same position they would have been if the error had not occurred and in such a
manner that the client incurs no loss. We will have discretion to resolve a particular error in any appropriate
manner that is consistent with the above stated policy. A trade error will not benefit us in any way.
The gains and losses are reconciled according to the policy of the applicable account custodian/executing
broker-dealer. If a trade error results in a loss, we will reimburse the client, unless the executing broker’s
policy is to absorb de minimis losses (e.g., under $100). If a trade error results in a gain, the client will
retain the gain unless the executing broker-dealer’s policy is to donate gains to charity.
ITEM 13 REVIEW OF ACCOUNTS
A.
Frequency and Nature of Review
We recommend each client meet with us either in person, by telephone or other electronic means, at least
once per year but reviews may be done at the client’s discretion. A re-evaluation of client wealth
management or financial planning goals and objectives may be conducted at those meetings.
B.
Factors Prompting a Non-Periodic Review of Accounts
Significant market events affecting the prices of one or more securities in client accounts, changes in the
wealth management or financial planning goals, investment objectives or guidelines of a particular client,
a change in the client's financial condition, or specific arrangements with particular clients potentially
trigger reviews of client accounts on other than a periodic basis.
C.
Frequency of Regular Account Report
Each client that is a separate account will receive statements, at least quarterly, and trade confirmations
from the client’s broker-dealer/custodian. Each client will also receive quarterly reports from us. The report
includes a summary of holdings in client accounts and performance information. Additional information
regarding our reporting and mailing fees is available under Item 5.A. Advisory Fees and Compensation
above.
ITEM 14 CLIENT REFERRALS AND OTHER COMPENSATION
A.
Economic Benefits Received from Non-Clients for Providing Services to Clients
As disclosed under Item 12 Brokerage Practices above, we participate in the Schwab Advisor Services™
programs and we will generally recommend Schwab to clients for custody and brokerage services. There
is no direct link between our participation in the program and the investment advice we give to our clients,
although they receive economic benefits through participation in the program that are typically not available
to Schwab retail investors.
We receive the following products and services (provided without cost or at a discount) from the Schwab
Advisor Services™ programs: receipt of duplicate client statements and confirmations; research related
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products and tools; consulting services; access to a trading desk serving adviser participants; access to block
trading (which provides the ability to aggregate securities transactions for execution and then allocate the
appropriate shares to client accounts); the ability to have advisory fees deducted directly from client
accounts; access to an electronic communications network for client order entry and account information;
access to mutual funds with no transaction fees and to certain institutional money managers; and discounts
on compliance, marketing, research, technology, and practice management products and/or services
provided to us by third party vendors (i.e., the fees paid by us to these third party vendors with respect to
these products and/or services would generally have been higher had they not participated in the program).
Some of the products and services made available by Schwab through the programs may benefit us but may
not benefit client accounts. These products or services assist us in managing and administering client
accounts, including accounts not maintained at Schwab. Other services made available by Schwab are
intended to help us manage our business. The benefits received by us through participation in the programs
do not depend on the amount of brokerage transactions directed to Schwab. As part of our fiduciary duties
to clients, we endeavor at all times to put the interests of our clients first. Clients should be aware, however,
that the receipt of economic benefits by us in and of itself creates a potential conflict of interest and may
indirectly influence our choice of Schwab for custody and brokerage services.
These arrangements with Schwab pose a conflict of interest in that they create an incentive for us to
recommend to our clients the services of Schwab, which include custodial and brokerage services. Not all
independent investment advisers recommend that their clients use a particular broker-dealer/custodian.
B.
Compensation to Non-Supervised Persons for Client Referrals
Other Third-Party Solicitors
In the future, if we engage a solicitor to market our services, clients will receive a separate document
describing the solicitation arrangements, the compensation we pay to the solicitor, and the terms of that
relationship. Greystone previously participated in the TD Ameritrade AdvisorDirect Referral Program, and
we continue to be under agreement, which was assigned to Schwab, to pay a referral fee for certain legacy
clients and their family members who engage us for advisory services.
Employees
Our representatives are paid a base salary and may earn periodic bonuses based on revenue generated by
relationships the representative refers to us. While this compensation arrangement could cause a conflict
of interest, we do not employ representatives whose sole compensation is based upon the amount of
business referred to us.
ITEM 15 CUSTODY
For investment advisory and management services, if you provide authorization in your investment
management agreement with us, we directly debit your account(s) for the payment of our Management Fee.
This ability to deduct our Management Fees from your accounts causes us to exercise limited custody over
your funds or securities.
We do not have physical custody of any of your funds and/or securities. Your funds and securities will be
held with a bank, broker-dealer, or other independent, qualified custodian. You will receive account
statements from the independent, qualified custodian(s) holding your funds and securities at least quarterly.
The account statements from your custodian(s) will indicate the amount of our Management Fees deducted
from your account(s) each billing period. You should carefully review account statements for accuracy.
You should compare our reports with the statements from your account custodian(s) to reconcile the
information reflected on each statement. If you have a question regarding your account statement or if you
did not receive a statement from your custodian, please contact us at 248-267-1270.
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ITEM 16
INVESTMENT DISCRETION
We provide investment advisory services on a discretionary and non-discretionary basis to clients. Please
see Item 4 Advisory Business above for a description of limitations clients are allowed to place on our
discretionary authority.
Prior to assuming full discretion in managing a client’s assets, we will enter into an investment management
agreement or other agreement that sets forth the scope of our discretion.
Unless otherwise instructed or directed by a discretionary client, we will have the authority to determine
the securities to be purchased and sold for the client account (subject to restrictions on our activities set
forth in the applicable investment management agreement and any written investment guidelines) and the
amount of securities to be purchased or sold for the client account. Our discretion is exercised in a manner
consistent with the client’s stated goals and objectives.
ITEM 17 VOTING CLIENT SECURITIES
Presently, we do not vote proxies for any client accounts. The client retains the right and responsibility to
vote proxies. Clients will receive their proxies or other solicitations directly from their custodian. We do
not offer an opinion on how a client should vote any specific proxy.
ITEM 18 FINANCIAL INFORMATION
We are required in this section to provide you with certain financial information or disclosures about our
financial condition. We have no financial commitment that impairs our ability to meet contractual
commitments to clients and have not been the subject of bankruptcy proceedings.
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