Overview
- Headquarters
- Raleigh, NC
- Average Client Assets
- $3.2 million
- SEC CRD Number
- 305412
Fee Structure
Primary Fee Schedule (GWA FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $75,000 | 1.50% |
| $10 million | $150,000 | 1.50% |
| $50 million | $750,000 | 1.50% |
| $100 million | $1,500,000 | 1.50% |
Clients
- HNW Share of Firm Assets
- 55.91%
- Total Client Accounts
- 5,387
- Discretionary Accounts
- 5,373
- Non-Discretionary Accounts
- 14
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Primary Brochure: GWA FORM ADV PART 2A (2026-03-26)
View Document Text
Brochure – Part 2A of Form ADV
CRD #: 305412
2413 Blue Ridge Rd, Suite 201
Raleigh, NC 27607
Phone: (919) 249-1810
March 26, 2026
This brochure (“Brochure”) provides information about the qualifications and business practices of
Guardian Wealth Advisors, LLC (“GWA”). If you have any questions about the contents of this Brochure,
please contact us at (919) 249-1810 or info@guardian-wa.com. The information in this Brochure has not
been approved or verified by the United States Securities and Exchange Commission (the “SEC”) or by
any state authority.
Additional information about GWA is available on the SEC’s website at www.AdviserInfo.sec.gov.
Item 2 – Material Changes
This Brochure is a document which GWA provides to its clients as required by the SEC. The purpose of
Item 2 of the Brochure is to provide clients with a summary of new and/or updated information that is
contained in the remainder of the Brochure.
This Brochure, dated March 26, 2026, replaces our last annual amendment, dated March 27, 2025.
Key updates were made to the following section(s) since the last annual amendment:
•
Item 4 – Advisory Business: updated principal owners and partners.
Currently, our Brochure may be requested by contacting (919) 249-1810 or info@guardian-wa.com.
Additionally, our Brochure is available on our web site, www.guardian-wa.com, at no charge.
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Item 3 – Table of Contents
Page
Item 1 – Cover Page………………………………………………………………………………………...1
Item 2 – Material Changes ............................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................ 3
Item 4 – Advisory Business .......................................................................................................................... 4
Item 5 – Fees and Compensation .................................................................................................................. 9
Item 6 – Performance-Based Fees and Side-By-Side Management ........................................................... 12
Item 7 – Types of Clients ............................................................................................................................ 12
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..................................................... 12
Item 9 – Disciplinary Information .............................................................................................................. 17
Item 10 – Other Financial Industry Activities and Affiliations .................................................................. 17
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 18
Item 12 – Brokerage Practices .................................................................................................................... 19
Item 13 – Review of Accounts .................................................................................................................... 21
Item 14 – Client Referrals and Other Compensation .................................................................................. 22
Item 15 – Custody ....................................................................................................................................... 22
Item 16 – Investment Discretion ................................................................................................................. 23
Item 17 – Voting Client Securities .............................................................................................................. 23
Item 18 – Financial Information ................................................................................................................. 23
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Item 4 – Advisory Business
General Information
Guardian Wealth Advisors, LLC (formerly “GWP Holdings, LLC”) was founded in 2019. GWA is
principally owned by Christian Keedy, Michael Hensley, and Todd Misenheimer. Additionally, Rand
Millwood, Russell Smith, Greg Rhinehardt, and Marissa Pratt serve as partners of GWA.
GWA offers the following services, each of which is more fully described below:
•
Investment Advisory Services;
• Financial Planning Services; and
• Retirement Plan Consulting Services.
Investment Advisory Services
Financial Profile and Investment Plan
GWA provides discretionary and non-discretionary Investment Advisory Services to individuals and high
net worth individuals, retirement plans (including defined contribution plans, 401(k) plans, 403(b) plans,
and profit-sharing plans) and their participants, charitable organizations, trusts, estates, endowments,
foundations, corporations and other business entities.
At the outset of each client relationship, GWA spends time with the client, asking questions, discussing the
client’s investment experience and financial circumstances, tolerance for risk, and broadly identifying
major goals of the client. Based on its reviews, GWA generally develops with each client:
•
a financial outline for the client based on the client’s financial circumstances and goals, and the
client’s risk tolerance level (the “Financial Profile”); and
the client’s investment objectives and guidelines (the “Investment Plan”).
•
The Financial Profile is a reflection of the client’s current financial picture and a look to the future goals of
the client. The Investment Plan outlines the types of investments GWA will make or recommend on behalf
of the client based on GWA’s own research and analysis in order to meet those goals. The Investment Plan
generally includes investment management strategies designed to achieve the client’s near-term and long-
term goals while managing the influence of risk on their success. The Adviser will help the client understand
their overall asset allocation, their investment options, and the Adviser’s recommendations.
The Financial Profile and Investment Plan are designed to balance the client’s expectations of risk and
return. The elements of the Financial Profile and the Investment Plan are discussed periodically with each
client but are not necessarily written documents. The Investment Plan will be updated from time to time
when requested by the client, or when determined to be necessary or advisable by GWA based on updates
to the client’s financial or other circumstances. It is the responsibility of the client to notify GWA of any
changes to their financial situation or objectives or any other factors that may impact the client’s Financial
Profile.
Portfolio Management
To implement the client’s Investment Plan, GWA will manage the client’s investment portfolio on a
discretionary or a non-discretionary basis pursuant to an investment advisory agreement with the client. As
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a discretionary investment adviser, GWA will have the authority to supervise and direct the portfolio
without prior consultation with the client. Clients who choose a non-discretionary arrangement must be
contacted prior to the execution of any trade in the account(s) under management. This may result in a delay
in executing recommended trades, which could adversely affect the performance of the portfolio. This delay
also normally means the affected account(s) will not be able to participate in block trades, a practice
designed to enhance the execution quality, timing and/or cost for all accounts included in the block. In a non-
discretionary arrangement, the client retains the responsibility for the final decision on all actions taken
with respect to the portfolio.
Notwithstanding the foregoing, clients may request certain reasonable restrictions on GWA in the
management of their investment portfolios, such as prohibiting the inclusion of certain types of investments
in an investment portfolio or prohibiting the sale of certain investments held in the account at the
commencement of the relationship, with written notice to GWA. Each client should note, however, that
restrictions, if accepted by GWA, may adversely affect the composition and performance of the client’s
investment portfolio. Each client should also note that his or her investment portfolio is treated individually
by giving consideration to each purchase or sale for the client’s account. For these and other reasons,
performance of client investment portfolios within the same investment objectives, goals and/or risk
tolerance may differ and clients should not expect that the composition or performance of their investment
portfolios would necessarily be consistent with similar clients of GWA.
Separate Account Managers
GWA may recommend or select one or more third party investment advisers or model portfolio providers
(each a “Manager”), when appropriate and in accordance with the client’s Investment Plan. Having access
to various Managers offers a wide variety of manager styles and provides the opportunity to utilize more
than one Manager for the portfolio. Factors that GWA considers in recommending/selecting Managers
generally includes the client’s stated investment objective(s), management style, performance, risk level,
reputation, financial strength, reporting, pricing and research.
Pursuant to a Sub-Advisory Agreement, the Manager(s) may be granted discretionary or non-discretionary
trading authority to provide investment supervisory services for all or a portion of the portfolio. Other
Managers may be engaged to provide research and trading signals to GWA in connection with certain model
portfolios offered by the Manager. Where a Manager has been engaged to provide non-discretionary
investment advice, GWA will typically receive the Manager’s recommendations and thereafter effect trades
on behalf of the client’s portfolio as determined by GWA; however, GWA may allow the Manager to effect
trades in the client’s portfolio if GWA determines it is in the client’s best interests to do so. Although, GWA
retains the authority to terminate the Manager’s relationship or to add new Managers without specific client
consent, clients are typically consulted prior to the engagement or termination of any Manager when it is
practicable to do so.
GWA may utilize Managers in the following ways: (i) through one or more direct relationships, where
GWA contracts directly with a Manager to provide sub-advisory, or research services to a client portfolio,
or (ii) through one or more Unified Managed Account Platforms (each, a “UMA Platform”), where GWA
contracts with the UMA Platform to gain access to the model portfolios of the various Managers available
on the UMA Platform. However, under certain circumstances, the client will select one or more Managers
recommended by GWA and the client, and not GWA, will enter into a separate agreement which each
Managers.
• Direct Relationships. When GWA engages a Manager directly to provide discretionary or non-
discretionary advisory services for a client portfolio, it will enter into a Sub-Advisory Agreement
with the Manager on behalf of all or a portion of a client’s portfolio. The Manager will then have
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either discretionary authority to manage the client’s portfolio (or portion thereof), or the Manager
will make recommendations to GWA on a non-discretionary basis, in each case in accordance with
the Manager’s strategy that GWA has selected for the client. Other Managers may be engaged
pursuant to a research, signal or model portfolio agreement, pursuant to which the Manager will
provide research and trading signals to GWA in connection with certain model portfolios offered
by the Manager.
• UMA Platforms. A UMA Platform is a program sponsored by a third-party investment adviser (a
“UMA Manager”) that provides access to a variety of model portfolios (“Strategies”) created and
managed by Managers included on the UMA Platform, which Managers may be independent of or
affiliated with the UMA Manager. Although the Managers are typically registered investment
advisers, Strategies are not tailored to the particular needs or circumstances of a client. Instead, the
Strategies are provided by the Managers to the UMA Platform as impersonal, generalized, non-
discretionary advice that the UMA Manager will implement as the UMA Manager deems
appropriate pursuant to the UMA Manager’s discretion. When GWA uses a UMA Platform for a
client account, GWA will allocate all or a portion of the client’s portfolio to one or more Strategies
selected for the client. The UMA Manager will then monitor the client portfolio and implement the
Strategies through the UMA Platform as directed by the Managers.
With respect to assets managed by a Manager, whether directly through a sub-advisory or other agreement
or through a UMA Platform, GWA’s role will be to monitor the overall financial situation of the client, to
monitor the investment approach and performance of the Manager(s), and to assist the client in
understanding the investments of the portfolio. Clients will be provided each Manager’s and UMA
Platform’s Form ADV Part 2A Brochure, which contains important information regarding the strategies,
fees and risks of the Manager or UMA Platform, upon request.
GWA is charged fees by Managers and UMA Platforms that are engaged on behalf of a client (collectively,
“Manager Fees”). Manager Fees are typically calculated by applying the Manager’s or UMA Platform’s
fee schedule to the amount of client assets serviced by the Manager or UMA Platform; however, certain
Managers or UMA Platforms may charge flat fees. Any applicable Manager Fees will be calculated
separately from, and added to, GWA’s investment advisory service fees (“Investment Advisory Service
Fees”).
GWA’s fees do not include: custodial or transaction costs paid to the client’s custodian, brokers or other
third-party consultants; fees or taxes on brokerage accounts and securities transactions; wire fees; or fees
and expenses charged by mutual funds, exchange traded funds (“ETFs”) or other investment pools to their
shareholders (collectively, “Funds”) (generally including a management fee and fund expenses, as
described in each Fund’s prospectus or offering materials). Clients should review the statements they
receive from their custodian carefully, and promptly notify GWA of any discrepancies. Please see Item 5
– Fees and Compensation for additional information.
Certain clients may request that GWA hold assets in a client’s portfolio that are not subject to management
by GWA as an accommodation to the client. If GWA agrees to hold such assets in a client portfolio, GWA
typically will not charge a management fee with respect to such assets. Clients that enter into such
arrangements with GWA should understand that they will not receive the benefits of GWA’s management
services with respect to the unmanaged asset, which means that GWA will have no obligation to manage,
make any recommendation with respect to, monitor or otherwise consider any such asset, even during
periods of adverse market conditions or when GWA otherwise believes that such actions or
recommendations are likely to benefit the client or avoid adverse consequences. Clients will remain
responsible for any custodial, transaction or other third-party fees and expenses associated with such
unmanaged assets.
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Services to Retirement Plan Participants
GWA may also provide investment advice directly to plan participants, on a non-discretionary basis. In
investment
such a case, GWA will provide participants with diversification strategies and
recommendations, and the participants will have the sole responsibility to execute the transactions. In some
cases, GWA may, after approval of the client, instruct the record-keeper or third-party administrator to
execute recommendations on the client’s behalf.
From time to time, GWA will also meet with plan participants to provide general investment education,
which may include basic information regarding insurance products, annuities, inflation, risk, diversification
and asset allocation.
Financial Planning Services
GWA also offers Financial Planning Services to clients. Financial Planning Services are either provided in
conjunction with the management of a client’s portfolio, in connection with the creation of the client’s
Financial Profile and Investment Plan or may be offered as a stand-alone service for a separate fee.
GWA’s Financial Planning Services normally address areas such as general cash flow planning, retirement
planning, education planning, “windfall” planning, estate and wealth transfer planning, special needs
planning, asset management, tax planning, insurance needs analysis and asset allocation. The goal of this
service is to assess the financial circumstances of the client in order to develop a financial plan for the client.
To create this plan, GWA will typically gather information on the client’s financial data and goals, which
may include information on the client’s family, employment, property, investments, businesses, insurance,
income, expenses, savings, retirement goals, risk tolerance and the client’s objectives related to the
foregoing. It is however the responsibility of the client to notify GWA of any changes to their financial
situation or objectives or any other factors that may impact the client’s financial plan.
In all matters, GWA’s Financial Planning Services are analytical and advisory only and do not include
legal, tax, accounting or other professional services unless specifically stated. GWA’s representatives may
work with a client’s legal, accounting, tax, insurance or other professional advisors to ensure the
coordination of all pieces involved in the financial planning and/or estate planning process at the client’s
request. The financial plan may include specific financial and investment strategies as well as specific
product recommendations, including equity, fixed income, insurance products, as well as asset allocation
recommendations. At no time, however, is the client under any obligation to implement (with GWA or with
any other firm) any of the suggestions outlined in the financial plan. Rather, implementation of a client’s
financial plan is solely at the client’s discretion.
Certain information provided in connection with Financial Planning Services may include educational
materials regarding the effect of taxes, which information is general in nature. However, clients should be
aware that GWA does not render tax, legal or accounting advice, and that GWA does not prepare any legal
documents for the implementation of any of its recommendations. Nothing recommended or outlined by
GWA should be used by a client as a substitute for competent legal, accounting or tax counsel provided by
the client’s personal attorney, accountant and/or tax advisor.
As part of its Financial Planning Services, GWA may provide insurance reviews. These reviews are general
in nature and are intended to provide a client with an understanding of the general amount of insurance
coverage recommended for persons in comparable financial situations. Unless otherwise expressly
requested by the client and agreed to by GWA, these reviews will not include any recommendations about
the client’s property or casualty policies (e.g., homeowner’s, automobile and similar policies). Clients
7
should be aware that risk management through the use of insurance coverage is important, and GWA
strongly recommends that each client review each area of potential and/or actual coverage need with the
client’s insurance agent to ensure that adequate coverage exists.
Retirement Plan Consulting Services
GWA may provide retirement plan consulting services to companies (“plan sponsors”) that sponsor
qualified retirement plans and/or non-qualified executive deferred compensation programs. In providing
such services, GWA works with the plan sponsor to provide the following initial and ongoing services (as
selected by the plan sponsor):
• Establishment of an Investment Policy Statement;
• Analysis, review, and recommendations of the plan’s investment options;
• Attend plan review meeting and/or investment committee meeting;
• Educational/enrollment meetings for employees;
• Continuing individual participant support; and
• Other services negotiated by GWA and the plan sponsor.
Investment selection includes an analysis of the existing investment menu and a review of the other
investment options available based on the provider/record-keeper/custodian’s capabilities. GWA will then
recommend a diverse group of funds, based on the guidelines established in the Investment Policy
Statement. After the selection of the initial investment menu, GWA will provide ongoing investment due
diligence reports, and when applicable, recommendations for investment changes.
For each 401(k) and similar plan, GWA will generally make themselves available for the initial participant
meetings to provide retirement planning education and summarize the investment options available within
the plan. If requested by the plan sponsor, GWA will make annual or semi-annual presentations to plan
participants to provide plan awareness, investment education, retirement planning guidance, and other
relevant information. GWA is also available to plan participants by phone or email to address their
investment-related or retirement planning related questions they may have.
Cash Management Services
GWA makes available to clients the Cantor Fitzgerald Cash Management Program (“Cash Management
Program”) offered by StoneCastle Network, LLC (“StoneCastle”), an affiliate of StoneCastle, LLC. This
Cash Management Program allows clients to place funds in deposit accounts at banks, savings institutions
and credit unions (collectively, “Insured Depositories”) in a manner that maintains full insurance of the
funds by the Federal Deposit Insurance Corporation (“FDIC”) or National Credit Union Administration
(“NCUA”), whichever is applicable. Funds are deposited within StoneCastle’s network of Insured
Depositories (“Deposit Network”). GWA will assist clients in signing up for this program and facilitating
the transfer of funds between the client’s like-titled brokerage accounts and the FICA account. GWA will
earn a fee from StoneCastle if clients participate in this program, which gives GWA an incentive to
recommend its clients participate in the program.
General Consulting Services
In addition to the foregoing services, GWA may provide general consulting services to clients. These
services are typically provided in conjunction with Financial Planning Services or Retirement Plan
Consulting Services, as and when requested by the client and agreed to by GWA.
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Financial Institution Consulting Services
GWA provides investment consulting services to certain broker/dealers’ customers (“Brokerage
Customers”) who provide written consent requesting to receive the firm’s consulting services. Brokerage
Customers have entered into a written advisory agreement with GWA.
Assets Under Management as of December 31, 2025:
Discretionary basis: $2,605,519,184; 5,373 accounts.
Non-Discretionary basis: $137,656,419; 14 accounts.
Item 5 – Fees and Compensation
General Fee Information
Investment Advisory Service Fees paid to GWA are exclusive of all account fees and transaction costs,
including, without limitation, brokerage commissions, transaction fees, account fees, charges imposed by
custodians, brokers and other third parties such as fees charged by managers, custodial fees, deferred sales
charges, odd-lot differentials, transfer taxes, wire transfer and electronic fund fees and other fees and taxes
on brokerage accounts and securities transactions. Fees paid to GWA are also separate and distinct from the
fees and expenses charged by Funds (generally including a management fee and fund expenses, as described
in each Fund’s prospectus or offering materials).
Any Manager Fees payable by GWA to the Manager and/or UMA Platform (as applicable) in respect of
the services provided to the client by the Manager or UMA Platform will be calculated separately from,
and added to, GWA’s Investment Advisory Service Fees. The client should review all fees charged by
Funds, brokers, GWA and others to fully understand the total amount of fees paid by the client for
investment and financial-related services. Fees are normally debited directly from client account(s), unless
other arrangements are made. Please see Item 12 - Brokerage Practices for additional information.
Portfolio Management Fees
GWA allows Investment Advisory Service Fees to be paid based on monthly or quarterly schedule.
Additionally, they can be paid in advance or in arrears. The frequency and timing are determined based on
discussions with the client and their advisor. The Investment Advisory Service Fees are calculated as a
percentage of the market value of the Client’s account as of the last business day of the preceding quarter,
or month, as appropriate. Alternatively, GWA can enter into a flat-fee or hourly fee arrangement with
certain clients.
If management begins after the start of a quarter (or month, if applicable), fees will be prorated accordingly
based on the number of days the client was invested in the quarter, or month.
Investment Advisory Service Fees will be prorated for deposits and withdrawals during the quarter. You
may make additions to and withdrawals from the account at any time, subject to our right to terminate an
account. Clients may withdraw assets from the account by providing us with notice. All withdrawals are
subject to customary securities settlement procedures.
Investment Advisory Service Fees are individually negotiated with each client. Factors considered in
determining the Investment Advisory Service Fees charged generally include, but are not limited to: the
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scope of the services being provided; the complexity of the client’s portfolio; assets to be placed under
management; anticipated future assets; related accounts; portfolio style; account composition; or other
special circumstances or requirements. Where GWA has engaged a Manager or UMA Platform on behalf
of a Client, any Manager Fees payable by GWA to the Manager and/or UMA Platform (as applicable) in
respect of the services provided to the client by the Manager or UMA Platform will be calculated separately
from, and added to, GWA’s Investment Advisory Service Fees. The specific Investment Advisory Service
Fee schedule for any particular client will be identified in the investment advisory agreement between the
client and GWA.
GWA offers its investment advisory services through a network of investment adviser representatives that
each create a fee schedule for accounts primarily serviced by such investment adviser representative, which
will be provided to clients upon request. While the specific Investment Advisory Service Fee schedule for
any particular client will be identified in the investment advisory agreement between the client and GWA,
the typical range of fees is between 0.30% and 1.5% depending on the size of the client account, services
to be provided, and other factors negotiated between the client and their investment adviser representative.
There is no minimum account size for Investment Advisory Services, but certain accounts may be subject
to a minimum annual fee. GWA may, at its discretion, make exceptions to any of the foregoing or negotiate
special fee arrangements where GWA deems it appropriate under the circumstances. GWA’s Investment
Advisory Service Fees are subject to change upon not less than 30 days’ notice.
Either GWA or the client may terminate their investment advisory agreement at any time, subject to any
written notice requirements in the investment advisory agreement, which typically require 30 days’ written
notice. In the event of termination, any paid Investment Advisory Service Fees will be promptly refunded
to the client based on the number of days that the account was managed, and any fees due to GWA from
the client will be invoiced or deducted from the client’s account prior to termination. Managers and UMA
Platforms have their own policies regarding Manager Fees, described below.
UMA Platforms and Manager Fees
As stated above, when one or more Managers or UMA Platforms are utilized, any Manager Fees payable
by GWA to such Managers and UMA Platforms will be charged to, and paid by, clients in addition to
GWA’s Investment Advisory Service Fees. GWA’s Investment Advisory Service Fees for clients electing
to use this investment platform can be up 0.50%. As a result, clients with portfolios managed in whole or
in part by a Manager or that have engaged a UMA Platform will typically pay higher fees to GWA than
client portfolios not utilizing a Manager or UMA Platform.
Fees charged to GWA by Managers and UMA Platforms are disclosed to clients upon entering into an
advisory agreement with GWA but are subject to change as determined by the applicable Manager or UMA
Platform. Additionally, fees charged to clients will change as the allocation of Managers and/or UMA
Platforms utilized by a client portfolio changes. Manager and UMA Platform fees are typically calculated
by the Manager or UMA Platform using total market value of the assets on the last trading day of each
quarter and paid quarterly. When GWA engages a Manager for a client portfolio, the client grants GWA
the authority to deduct GWA’s Investment Advisory Service Fees (including Manager Fees) from the
client’s account and to remit the appropriate portion of the deducted fees to the Manager. Clients should
review each custodial account statement and inform GWA promptly if the client believes that any
Investment Advisory Service Fees have been charged in error.
Financial Planning Services Fees
GWA provides Financial Planning Services to clients as a stand-alone service. Fees for Financial Planning
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Services are negotiated on an individual basis at the time of the engagement for such services. Fees are
based on a combination of factors, which may include the service level being provided, the client’s net
worth and annual income, the complexity of the client’s financial situation, the client’s past history with
GWA and the client’s overall business relationship with GWA and its related companies.
GWA typically charges fees for Financial Planning Services on a flat-fee or hourly basis. Financial Planning
Services fees are charged on a quarterly basis, in advance, but GWA may enter into alternate arrangements
(such as billing monthly or in arrears). Clients generally pay fees by way of a recurring quarterly (or
monthly, if applicable) charge to a credit card or a debit to an account of the Client’s choosing. No fees will
be charged without prior written approval from the client. This approval will be considered effective until
the client terminates their relationship with GWA or until the client chooses in writing to pay in another
manner.
Retirement Plan Consulting Services
GWA charges fees for Retirement Plan Consulting Services on a flat-fee basis or calculated as a percentage
of assets in the plan and are typically calculated by the plan’s custodian. Fees are typically charged on a
quarterly basis, in advance, but GWA may enter into alternate arrangements (such as billing monthly or in
arrears). Fees charged for Retirement Plan Consulting Services are based on various factors, including:
assets under management, number and size of contributions, service models selected, plan demographics,
plan design and number of education days offered. The plan’s sponsor will determine the source of the
assets used to pay for GWA’s fee, which may include assets of the plan sponsor, plan participants or a
combination of the two. Retirement Plan participants should check with their plan sponsor to determine
whether GWA’s fees are paid from plan assets through deductions to plan participant accounts.
Cash Management Fees
GWA earns a fee if clients participate in the Cash Management Program, which gives GWA an incentive
to recommend its clients participate in the program. Fees from the Cash Management Program will be
deducted quarterly in arrears from the client’s account by the account custodian. This fee is separate and in
addition to GWA’s portfolio management fee.
The minimum account value is $100,000 for clients participating in the Cash Management Program.
General Consulting Services
Fees for general consulting services are negotiated on an individual basis and will vary depending upon the
specific needs of each client and the complexity of the consulting services. The specific fee charged for
these services will be disclosed to the client in advance, and may be a flat fee, an hourly fee, or a fee
calculated as a percentage of client assets.
Financial Institution Consulting Services
GWA receives a consulting fee based on the Assets Under Management from Brokerage Customers who
have provided written consent to a broker/dealer to receive the investment consulting service from GWA
and have entered into a written advisory contract with GWA. The consulting fee is calculated from the
Assets Under Management as of the end of a calendar quarter period multiplied by the annualized rate of
28 basis points. The initial fee is paid only after the completion of one full calendar quarter period following
the date of the executed agreement with broker/dealers.
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Outside Compensation For the Sale of Securities to Clients
Some supervised persons of GWA are registered representatives of a broker-dealer and, in this role, accept
transaction-based compensation, such as commissions, for the sale of investment products. This presents a
conflict of interest as these supervised persons have an incentive to recommend investment products based
on the compensation received rather than a client’s needs. However, supervised persons do not receive any
commissions or other transaction-based compensation as a result of securities transactions in accounts
managed by GWA. All investment products recommended by GWA are transacted through a broker-dealer
that is unaffiliated with GWA.
Item 6 – Performance-Based Fees and Side-By-Side Management
GWA does not currently have any performance-based fee arrangements. “Side by Side Management” refers
to a situation in which the same firm manages accounts that are billed based on a percentage of assets under
management and at the same time manages other accounts for which fees are assessed on a performance
fee basis. Because GWA has no performance-based fee accounts, it has no side-by-side management.
Item 7 – Types of Clients
GWA serves individuals, high net worth individuals, retirement plans (including defined contribution plans,
401(k) plans, 403(b) plans, and profit-sharing plans) and their participants, charitable organizations, trusts,
estates, endowments, foundations, corporations, broker/dealers and other business entities.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
GWA primarily employs mutual funds and ETFs to implement its strategies. Bonds, options, and equities
may also be used where GWA feels appropriate. ETFs and mutual funds are generally evaluated and
selected based on a variety of factors, including, as applicable and without limitation, past performance, fee
structure, portfolio manager, fund sponsor, overall ratings for safety and returns, and other factors.
In selecting individual stocks, mutual funds, ETFs, and other securities for an account, GWA generally
applies a combination of technical and fundamental analysis including, without limitation, the following
factors:
• Financial strength ratios;
• Momentum Characteristics;
• Absolute Price Levels;
• Price-to-earnings ratios;
• Dividend yields;
• Growth rate-to-price earnings ratios;
• Price trends;
• Value Characteristics; and
• Broad Market Valuations.
Depending upon a client’s individual circumstances, market conditions, and strategies used to manage the
client’s account, both long-term (i.e., securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year) and short-term
(i.e., securities purchased with the expectation that they will be sold within a relatively short period of time,
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generally less than one year, to take advantage of the securities’ short- term price fluctuations) investments
in various combinations over time may be employed for a given client.
Investment Philosophy and Approach
GWA’s primary objective is to participate in the market’s upside while attempting to avoid major market
drawdowns. Devastating drawdowns in securities markets happen more often than anyone would like. The
emotional effect of staying invested during those periods can be intolerable for some investors and may
lead to irrational decisions driven by fear. For that reason, GWA incorporates a systematic approach using
technical indicators in an attempt to avoid severe market pull backs and reduce human error in portfolios.
Potentially avoiding these situations is desirable and why GWA developed its investment methodology.
Investment Strategies
The primary investment strategy used to implement any investment advice typically takes the form of an
asset allocation selected by the client’s investment adviser representative. Based on GWA’s market analysis
and client-driven factors such as desired rate of return, aversion to risk, investment time horizon, tax
consequences, and other constraints, investments are diversified across different asset classes and
investment styles.
Risk of Loss
While GWA seeks to diversify clients’ investment portfolios across various asset classes consistent with
their Investment Plans in an effort to reduce risk of loss, all investment portfolios are subject to risks.
Accordingly, there can be no assurance that client investment portfolios will be able to fully meet their
investment objectives and goals, or that investments will not lose money.
Below is a description of several of the principal risks that client investment portfolios face.
Market Risks. Market risk is the risk that the value of securities in a portfolio may decline due to daily
fluctuations in the securities markets that are generally beyond GWA’s or a Manager’s control. In a
declining stock market, stock prices for all companies may decline, regardless of their long-term prospects.
Management Risks. While GWA manages client investment portfolios or recommends one or more
Managers based on GWA’s experience, research and proprietary methods, the value of client investment
portfolios will change daily based on the performance of the underlying securities in which they are
invested. Accordingly, client investment portfolios are subject to the risk that GWA or a Manager allocates
assets to asset classes that are adversely affected by unanticipated market movements, and the risk that
GWA’s or a Manager’s specific investment choices could underperform their relevant indexes. GWA
makes no guarantee regarding the investment performance of any client portfolio. Clients should understand
that the investment performance and asset value of the client’s portfolio can and will fluctuate and that the
portfolio may lose money.
Economic Conditions. Changes in economic conditions, including, for example, interest rates, inflation
rates, employment conditions, competition, technological developments, political and diplomatic events
and trends, and tax laws may adversely affect the business prospects or perceived prospects of companies.
While GWA or a Manager performs due diligence on the companies in whose securities it invests, economic
conditions are not within the control of GWA or the Manager and no assurances can be given that GWA or
the Manager will anticipate adverse developments.
Risks of Investments in ETFs, Mutual Funds and Other Investment Pools. As described above, GWA and
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any Managers may invest client portfolios in ETFs, mutual funds and other investment pools. Investments
in Funds are generally less risky than investing in individual securities because of their diversified
portfolios; however, these investments are still subject to risks associated with the markets in which they
invest. In addition, Funds’ success will be related to the skills of their particular managers and their
performance in managing their Funds. Registered Funds are also subject to risks due to regulatory
restrictions applicable to registered investment companies under the Investment Company Act of 1940, as
amended.
Risks Related to ETF NAV and Market Price. The market value of an ETF’s shares may differ from its net
asset value (“NAV”). This difference in price may be due to the fact that the supply and demand in the
market for ETF shares at any point in time is not always identical to the supply and demand in the market
for the underlying basket of securities. Accordingly, there may be times when an ETF trades at a premium
(creating the risk that a portfolio pays more than NAV for an ETF when making a purchase) or discount
(creating the risks that the portfolio’s value is reduced for undervalued ETFs it holds and that the portfolio
receives less than NAV when selling an ETF).
Risks Related to Use of Investment Overlays. GWA may select a Manager for a client that utilizes a risk
mitigation overlay, which is not a guarantee against loss. Accounts with these risk mitigation components
may lose money, including loss of principal. Investors should also note that when a risk mitigation strategy
is deployed for an account (i.e., when it has caused an account to be hedged into fixed income exposure,
whether partially or entirely), the account will not be fully invested in its original strategy, and accordingly,
during subsequent periods of strong market growth, the account may underperform accounts that do not
have such risk mitigation feature.
Risks Related to Alternative Investment Vehicles. From time to time and as appropriate, GWA and any
Managers may invest a portion of a client’s portfolio in alternative vehicles. The value of client portfolios
will be based in part on the value of alternative investment vehicles in which they are invested, the success
of each of which will depend heavily upon the efforts of their respective managers. When the investment
objectives and strategies of a manager are out of favor in the market or a manager makes unsuccessful
investment decisions, the alternative investment vehicles managed by the manager may lose money. A
client account may lose a substantial percentage of its value if the investment objectives and strategies of
many or most of the alternative investment vehicles in which it is invested are out of favor at the same time,
or many or most of the managers make unsuccessful investment decisions at the same time.
Large-Capitalization Company Risk. GWA and any Managers may invest a portion of a client’s portfolio
in large-capitalization companies. Large-capitalization companies are generally more mature and may be
unable to respond as quickly as smaller companies to new competitive challenges, such as changes in
technology and consumer tastes, and also may not be able to attain the high growth rate of successful smaller
companies, especially during extended periods of economic expansion.
Small-Capitalization Company Risk. GWA and any Managers may invest a portion of a client’s portfolio
in small-capitalization companies. Investing in small-capitalization companies involves greater risk than is
customarily associated with larger, more established companies. Small-capitalization companies frequently
have less management depth and experience, narrower market penetrations, less diverse product lines, less
competitive strengths and fewer resources than larger companies. Due to these and other factors, stocks of
small-capitalization companies may be more susceptible to market downturns and other events, and their
prices may be more volatile than larger capitalization companies. In addition, in many instances, the
securities of small-capitalization companies typically are traded only over-the-counter or on a regional
securities exchange, and the frequency and volume of their trading is substantially less than is typical of
larger companies. Because small-capitalization companies normally have fewer shares outstanding than
larger companies, it may be more difficult to buy or sell significant amounts of such shares without an
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unfavorable impact on prevailing prices. Therefore, the securities of small-capitalization companies may
be subject to greater price fluctuations. Small-capitalization companies are typically subject to greater
changes in earnings and business prospects than larger, more established companies and also may not be
widely followed by investors, which can lower the demand for their stock.
Equity Market Risks. GWA and any Managers will generally invest portions of client assets directly into
equity investments, primarily stocks, or into Funds that invest in the stock market. As noted above, while
Funds have diversified portfolios that may make them less risky than investments in individual securities,
Funds that invest in stocks and other equity securities are nevertheless subject to the risks of the stock
market. These risks include, without limitation, the risks that stock values will decline due to daily
fluctuations in the markets, and that stock values will decline over longer periods (e.g., bear markets) due
to general market declines in the stock prices for all companies, regardless of any individual security’s
prospects.
Fixed Income Risks. GWA and any Managers may invest portions of client assets directly into fixed income
instruments, such as bonds and notes, or may invest in Funds that invest in bonds and notes. While investing
in fixed income instruments, either directly or through Funds, is generally less volatile than investing in
stock (equity) markets, fixed income investments nevertheless are subject to risks. These risks include,
without limitation, interest rate risks (risks that changes in interest rates will devalue the investments), credit
risks (risks of default by borrowers), or maturity risk (risks that bonds or notes will change value from the
time of issuance to maturity). GWA and any Managers may invest portions of client assets into securities
that are rated below investment grade (commonly known as “high yield” or “junk bonds”). Securities which
are in the lower-grade categories generally offer a higher current yield than is offered by higher-grade
securities of similar maturities, but they also generally involve greater risks, such as greater credit risk,
greater market risk and volatility, and greater liquidity concerns. These investments are generally
considered to be speculative based on the issuer’s capacity or incapacity to pay interest and repay principal.
Derivatives Risks. The use of derivative instruments requires special skills and knowledge of investment
techniques that are different than those normally required for purchasing and selling stocks. If GWA or a
Manager uses a derivative instrument at the wrong time or incorrectly identifies market conditions, or if the
derivative instrument does not perform as expected, these strategies may significantly reduce the profits of
client accounts. Derivative instruments may be difficult to value, may be illiquid and may be subject to
wide swings in valuation caused by changes in the value of the underlying instrument. In addition, the cost
of investing in such instruments generally increases as interest rates increase. In addition, investment in
futures contracts creates leverage, which can magnify the potential for gain or loss and therefore amplify
the effect of market volatility on client accounts. Certain derivatives have the potential for unlimited loss,
regardless of the size of the initial investment.
Foreign Securities Risks. GWA and any Managers may invest portions of client assets into securities of
foreign issuers or issuers economically tied to countries outside the United States, or Funds that invest
internationally. While foreign investments are important to the diversification of client investment
portfolios, they carry risks that may be different from U.S. investments. For example, foreign investments
may not be subject to uniform audit, financial reporting or disclosure standards, practices or requirements
comparable to those found in the United States. Foreign investments are also subject to foreign withholding
taxes and the risk of adverse changes in investment or exchange control regulations. Finally, foreign
investments may involve currency risk, which is the risk that the value of the foreign security will decrease
due to changes in the relative value of the U.S. dollar and the security’s underlying foreign currency.
Emerging Markets Risk. In addition to the risks generally associated with investing in foreign securities,
countries with emerging markets also may have relatively unstable governments, social and legal systems
that do not protect shareholders and securities markets that trade a small number of issues. Emerging market
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economies may be based on only a few industries and security issuers may be more susceptible to economic
weakness and more likely to default. Emerging market securities also tend to be less liquid.
Options Risks. GWA and any Managers may invest portions of client assets into options, including
purchasing or writing put and call options. Investments in options involve risks different from, or possibly
greater than, the risks associated with investing directly in securities and other traditional investments.
These risks include (i) the risk that the counterparty to a transaction may not fulfill its contractual
obligations; (ii) risk of mispricing or improper valuation; and (iii) the risk that changes in the value of the
option may not correlate perfectly with the underlying asset, rate or index. Option prices are highly volatile
and may fluctuate substantially during a short period of time. Such prices are influenced by numerous
factors that affect the markets, including, but not limited to: changing supply and demand relationships;
government programs and policies; national and international political and economic events, changes in
interest rates, inflation and deflation and changes in supply and demand relationships. It is possible that
certain options might be difficult to purchase or sell, possibly preventing a Manager from executing
positions at an advantageous time or price, or possibly requiring them to dispose of other investments at
unfavorable times or prices in order to satisfy a portfolio’s other obligations.
Lack of Diversification. Client accounts may not have a diversified portfolio of investments at any given
time, and a substantial loss with respect to any particular investment in an undiversified portfolio will have
a substantial negative impact on the aggregate value of the portfolio.
Financial Planning Risks. Financial planning is inherently speculative and GWA makes no guarantee
regarding the success or feasibility of any financial plan. The information forming the basis of any financial
plan will be derived from sources that GWA believes are reliable, including information provided by the
client, and the accuracy of such information is not guaranteed or independently verified by GWA. Certain
Financial Planning Services may include educational information regarding the effect of taxes or
recommendations with respect to insurance coverage types and amounts. Clients should understand that
this tax and insurance information is general in nature. Nothing recommended or outlined by GWA should
be used by a client as a substitute for competent legal, accounting or tax counsel provided by the client’s
personal attorney, accountant and/or tax advisor. Additionally, GWA strongly recommends that each client
review each area of potential and/or actual insurance coverage need with the client’s insurance agent to
ensure that adequate coverage exists.
Cybersecurity Risk. As technology becomes more integrated into GWA’s operations, GWA will face
greater operational risks through breaches in cybersecurity. A breach in cybersecurity refers to both
intentional and unintentional events that may cause GWA to lose proprietary information, suffer data
corruption or lose operational capacity. This in turn could cause GWA to incur regulatory penalties,
reputational damage, additional compliance costs associated with corrective measures and/or financial loss.
Cybersecurity threats may result from unauthorized access to GWA’S digital information systems (e.g.,
through “hacking” or malicious software coding), but may also result from outside attacks such as denial-
of-service attacks (i.e., efforts to make network services unavailable to intended users). In addition, because
GWA works closely with third-party service providers (e.g., administrators, transfer agents and custodians),
cybersecurity breaches at such third-party service providers may subject GWA to many of the same risks
associated with direct cybersecurity breaches. The same is true for cybersecurity breaches at any of the
issuers in which GWA may invest. While GWA and their third-party service providers have established
information technology and data security programs and have in place business continuity plans and other
systems designed to prevent losses and mitigate cybersecurity risk, there are inherent limitations in such
plans and systems, including the possibility that certain risks have not been identified or that cyber-attacks
may be highly sophisticated.
Quantitative Model Risk. Certain strategies may rely heavily on quantitative models and the analysis of
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specific metrics to construct a client’s portfolio. The impact of these metrics on a stock’s performance can
be difficult to predict, and stocks that previously possessed certain desirable quantitative characteristics
may not continue to demonstrate those same characteristics in the future. In addition, relying on quantitative
models entails the risk that the models themselves may be limited or incorrect, that the data on which the
models rely may be incorrect or incomplete, and that GWA may not be successful in selecting companies
for investment or determining the weighting of particular stocks. Any of these factors could cause a client’s
portfolio to underperform other portfolios with similar strategies that do not select stocks based on
quantitative analysis.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to a client’s evaluation of GWA or the integrity of GWA’s management.
GWA has one disciplinary event to report.
Mr. Todd Misenheimer failed to update his Form U-4 in a timely manner to disclose unsatisfied tax liens.
As a result, the Securities Division of the State of North Carolina censured Mr. Misenheimer, and required
him to cease and desist from violating any provisions of the North Carolina Investment Advisers Act and
pay a civil monetary penalty in the amount of $5,000.
Item 10 – Other Financial Industry Activities and Affiliations
GWA is required to disclose any relationship or arrangement that is material to its advisory business or to
its clients with certain relate persons.
GWA has entered into an arrangement with Aptus Capital Advisors, LLC (“Aptus”), an SEC registered
investment adviser, pursuant to which Aptus will provide certain administrative, reporting, and other middle
or back-office services to GWA.
Registered Representatives
Certain Supervised Persons of GWA are registered representatives of a broker-dealer and in this role, accept
compensation for the sale of investment products. This presents a conflict of interest as these supervised
persons have an incentive to recommend investment products based on the compensation received rather
than a client’s needs. However, supervised persons do not receive any commissions or other transaction-
based compensation as a result of securities transactions in accounts managed by GWA.
Insurance Agents
Certain Supervised Persons of GWA, in their individual capacities, are also licensed insurance
agents/brokers of one or more unaffiliated insurance product providers, and in such capacity, may
recommend, on a fully disclosed commission basis, the purchase of certain insurance products. As such, a
conflict of interest exists to the extent that GWA recommends the purchase of insurance products where
GWA’s Supervised Persons receive insurance commissions or other additional compensation.
When it is determined that a candidate group and/or individual life or health insurance products are suited
to a Client’s needs, Clients may be referred to Supervised Persons who are licensed to sell insurance
products. Conversely, clients may be referred to GWA for advisory services. Neither GWA nor the
insurance agent will receive a fee for making such referrals, however the insurance agent may receive
customary fees as a result of insurance sales. Insurance services provided are separate and distinct from
GWA’s advisory services and are provided for separate and typical compensation. Advisory Clients are not
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obligated, contractually or otherwise, to purchase any insurance product.
Financial Institution Consulting Services
GWA has agreement(s) with broker/dealers to provide investment consulting services to Brokerage
Customers. Broker/dealers pay compensation to GWA for providing investment consulting services to
Customers. This consulting arrangement does not include assuming discretionary authority over Brokerage
Customers’ brokerage accounts or the monitoring of securities. These consulting services offered to
Brokerage Customers may include a general review of Brokerage Customers’ investment holdings, which
may or may not result in GWA’s investment adviser representative making specific securities recommend
dations or offering general investment advice. Brokerage Customers will execute a written advisory
agreement directly with GWA.
This relationship presents conflicts of interest. Potential conflicts are mitigated by Brokerage Customers
consenting to receive investment consulting services from GWA; by GWA not accepting or billing for
additional compensation on broker/dealers’ Assets Under Management beyond the consulting fees
disclosed in Item 5 in connection with the investment consulting services; and by GWA not engaging as,
or holding itself out to the public as, a securities broker/dealer. GWA is not affiliated with any
broker/dealer.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics and Personal Trading
GWA has adopted a Code of Ethics (the “Code”), the full text of which is available to you upon request.
GWA’s Code has several goals. First, the Code is designed to assist GWA in complying with applicable
laws and regulations governing its investment advisory business. Under the Advisers Act, GWA owes
fiduciary duties to its clients. Pursuant to these fiduciary duties, the Code requires GWA associated persons
to act with honesty, good faith and fair dealing in working with clients. In addition, the Code prohibits
associated persons from trading or otherwise acting on insider information.
Next, the Code sets forth guidelines for professional standards for GWA’s associated persons (managers,
officers and employees). Under the Code’s Professional Standards, GWA expects its associated persons to
put the interests of its clients first, ahead of personal interests. In this regard, GWA associated persons are
not to take inappropriate advantage of their positions in relation to GWA clients.
Third, the Code sets forth policies and procedures to monitor and review the personal trading activities of
associated persons. From time to time, GWA’s associated persons may invest in the same securities
recommended to clients. This may create a conflict of interest because associated persons of GWA may
invest in securities ahead of or to the exclusion of GWA clients. Under its Code, GWA has adopted
procedures designed to reduce or eliminate conflicts of interest that this could potentially cause. The Code’s
personal trading policies include procedures for limitations on personal securities transactions of associated
persons. These policies are designed to discourage and prohibit personal trading that would disadvantage
clients. The Code also provides for disciplinary action as appropriate for violations.
Participation or Interest in Client Transactions
As outlined above, GWA has adopted procedures to protect client interests when its associated persons
invest in the same securities as those selected for or recommended to clients. In the event of any identified
potential trading conflicts of interest, GWA’s goal is to place client interests first.
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Consistent with the foregoing, GWA maintains policies regarding participation in initial public offerings
(“IPOs”) and private placements in order to comply with applicable laws and avoid conflicts with client
transactions. If an associated person wishes to participate in an IPO or invest in a private placement, he/she
must submit a pre-clearance request and obtain the approval of the Chief Compliance Officer.
If associated persons trade with client accounts (e.g., in a bundled or aggregated trade), and the trade is not
filled in its entirety, the associated person’s shares will be removed from the block, and the balance of
shares will be allocated among client accounts in accordance with GWA’s written policy.
Item 12 – Brokerage Practices
Best Execution and Benefits of Brokerage Selection
When given discretion to select the brokerage firm that will execute orders in client accounts, GWA seeks
“best execution” for client trades, which is a combination of a number of factors, including, without
limitation, quality of execution, services provided and commission rates. Therefore, GWA may use or
recommend the use of brokers who do not charge the lowest available commission in the recognition of
research and securities transaction services, or quality of execution. Research services received with
transactions may include proprietary or third-party research (or any combination) and may be used in
servicing any or all of GWA’s clients. Therefore, research services received may not be used for the account
for which the particular transaction was effected.
GWA typically recommends that clients establish brokerage accounts with TD Ameritrade Institutional, a
division of TD Ameritrade, Inc., member FINRA/SIPC, or Charles Schwab & Co., Inc., each a FINRA
registered broker-dealer and member SIPC (each, a “Custodian” and collectively, the “Custodians”), to
maintain custody of clients’ assets. GWA may affect trades for client accounts at a Custodian, or may in
some instances, consistent with GWA’s duty of best execution and specific investment advisory agreement
with each client, elect to execute trades elsewhere. Although GWA may recommend that clients establish
accounts at a Custodian, it is ultimately the client’s decision where to custody assets. GWA is independently
owned and operated and is not affiliated with the Custodians.
GWA participates in each Custodian’s service program, which provides access to institutional trading,
custody, reporting, and other services, which are typically not available to retail investors. While there is
no direct link between the investment advice GWA provides and participation in these programs, GWA
receives certain economic benefits from this program. These benefits may include software and other
technology that provides access to client account data (such as trade confirmations and account statements),
facilitates trade execution (and allocation of aggregated orders for multiple client accounts), provides
research, pricing information and other market data, facilitates the payment of GWA’s fees from its clients’
accounts, and assists with back-office functions, recordkeeping and client reporting. Many of these services
may be used to service all or a substantial number of GWA’s accounts, including accounts not held at such
Custodian. The Custodians may also make available to GWA other services intended to help GWA manage
and further develop its business. These services may include consulting, publications and conferences on
practice management, information technology, business succession, regulatory compliance and marketing.
In addition, a Custodian may make available, arrange and/or pay for these types of services to be rendered
to GWA by independent third parties. A Custodian may discount or waive fees it would otherwise charge
for some of these services, pay all or a part of the fees of a third-party providing these services to GWA,
and/or a Custodian may pay for travel expenses relating to participation in such training. Finally,
participation in a Custodian’s program provides GWA with access to mutual funds which normally require
significantly higher minimum initial investments or are normally available only to institutional investors.
The benefits received through participation in a Custodian’s program do not necessarily depend upon the
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proportion of transactions directed to such Custodian. The benefits are received by GWA, in part because
of commission revenue generated for the Custodian by GWA’s clients. This means that the investment
activity in client accounts is beneficial to GWA, because the Custodian does not assess a fee to GWA for
these services. This creates an incentive for GWA to continue to recommend the Custodian to its clients.
While it may be possible to obtain similar custodial, execution and other services elsewhere at a lower cost,
GWA believes that each Custodian provides an excellent combination of these services. These services are
not soft dollar arrangements but are part of the institutional platforms offered by each Custodian.
When trades in client accounts are executed by a Manager or UMA Platform, the best execution policies of
the Manager or UMA Platform will apply. Clients will be provided each Manager’s and UMA Platform’s
Form ADV Part 2A Brochure, which contains important information regarding the Manager’s or UMA
Platform’s policies and procedures regarding best execution, upon request.
Directed Brokerage
GWA may allow certain clients to direct GWA to use a particular broker for custodial or transaction services
on behalf of the client’s portfolio. In directed brokerage arrangements, the client is responsible for
negotiating the commission rates and other fees to be paid to the broker. Accordingly, a client who directs
brokerage should consider whether such designation may result in certain costs or disadvantages to the
client, either because the client may pay higher commissions or obtain less favorable execution, or the
designation limits the investment options available to the client.
The arrangement that GWA has with the Custodians is designed to maximize efficiency and to be cost
effective. By directing brokerage arrangements, the client acknowledges that these economies of scale and
levels of efficiency are generally compromised when alternative brokers are used. While every effort is
made to treat clients fairly over time, the fact that a client chooses to use the brokerage and/or custodial
services of these alternative service providers may in fact result in a certain degree of delay in executing
trades for their account(s) and otherwise adversely affect management of their account(s).
By directing GWA to use a specific broker or dealer, clients who are subject to ERISA confirm and agree
with GWA that they have the authority to make the direction, that there are no provisions in any client or
plan document which are inconsistent with the direction, that the brokerage and other goods and services
provided by the broker or dealer through the brokerage transactions are provided solely to and for the benefit
of the client’s plan, plan participants and their beneficiaries, that the amount paid for the brokerage and
other services have been determined by the client and the plan to be reasonable, that any expenses paid by
the broker on behalf of the plan are expenses that the plan would otherwise be obligated to pay, and that
the specific broker or dealer is not a party in interest of the client or the plan as defined under applicable
ERISA regulations.
When trades in client accounts are executed by a Manager or UMA Platform, the directed brokerage policies
of the Manager or UMA Platform will apply. Clients will be provided each Manager’s and UMA Platform’s
Form ADV Part 2A Brochure, which contains important information regarding the Manager’s or UMA
Platform’s policies and procedures regarding directed brokerage.
Aggregated Trade Policy
GWA or a Manager or a UMA Platform may enter trades as a block if possible and if advantageous to
clients whose accounts have a need to buy or sell shares of the same security. This blocking of trades permits
the trading of aggregate blocks of securities composed of assets from multiple client accounts, so long as
transaction costs are shared equally and on a pro-rata basis between all accounts included in any such block.
Block trading allows GWA or a Manager or a UMA Platform to execute equity trades in a timelier, equitable
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manner, and may reduce overall costs to clients.
GWA will only aggregate transactions when it believes that aggregation is consistent with its duty to seek
best execution (which includes the duty to seek best price) for its clients, and is consistent with the terms
of GWA’s investment advisory agreement with each client for which trades are being aggregated. Where
GWA aggregates trades, each client that participates in an aggregated order will participate at the average
share price for all GWA’s transactions in a given security on a given business day, with transaction costs
generally shared pro-rata based on each client’s participation in the transaction. On occasion, owing to the
size of a particular account’s pro rata share of an order or other factors, the commission or transaction fee
charged could be above or below a breakpoint in a pre-determined commission or fee schedule set by the
executing broker, and therefore transaction charges may vary slightly among accounts. Accounts may be
excluded from a block due to tax considerations, client direction or other factors making the account’s
participation ineligible or impractical.
When trades in client accounts are executed by a Manager or UMA Platform, the trade aggregation policies
of the Manager or UMA Platform will apply. Clients will be provided each Manager’s and UMA Platform’s
Form ADV Part 2A Brochure, which contains important information regarding the Manager’s or UMA
Platform’s policies and procedures regarding trade aggregation.
Other Soft Dollars Benefits
GWA utilizes Riskalyze Trading Technology as a tool to measure potential investment risk and organize
the trades necessary to implement investment decisions. Riskalyze partners with some asset management
firms to potentially decrease the total cost of using this technology for their clients. GWA is eligible to
participate in Riskalyze’s “No Platform Fee” discount program and may receive discounts on its technology
expense from Riskalyze through its participation in the program. These are expenses that GWA would
otherwise be responsible for. The receipt of discounted fees for Riskalyze technology creates a financial
incentive for the use of specific funds and ETFs over similar Funds and ETFs managed by other firms. This
financial incentive creates a potential conflict of interest; however, GWA, as a fiduciary, endeavors to act
in its clients’ best interests and manage this conflict of interest through disclosures made in this Brochure
and in conversations with clients.
Item 13 – Review of Accounts
Managed portfolios are reviewed at least quarterly, but may be reviewed more often if requested by the
client, upon receipt of information material to the management of the portfolio, or at any time such review
is deemed necessary or advisable by GWA. These factors may include, but are not limited to, change in
general client circumstances (e.g., marriage, divorce, retirement) or economic, political or market
conditions. One of GWA’s Investment Adviser Representatives (“IARs”) or principals is responsible for
reviewing all accounts.
Account custodians are responsible for providing monthly or quarterly account statements which reflect the
positions (and current pricing) in each account as well as transactions in each account, including fees paid
from an account. Account custodians also provide prompt confirmation of all trading activity, and year-
end tax statements, such as 1099 forms. GWA will provide additional written reports as needed or requested
by the client. Clients should carefully compare the statements that they receive from GWA against the
statements that they receive from their account custodian(s).
For those clients to whom GWA provides separate financial planning and/or consulting services, reviews
are conducted on an as-needed or agreed-upon basis. Such reviews are conducted by one of GWA’s IARs
or principals.
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Item 14 – Client Referrals and Other Compensation
As noted above, GWA receives an economic benefit from the Custodians in the form of support products
and services it makes available to GWA and other independent investment advisers whose clients maintain
accounts at such Custodian. These products and services benefit GWA. Further, GWA may receive some
benefits from a Custodian based on the amount of client assets held at such Custodian. Please see Item 12
- Brokerage Practices for more information.
GWA currently has paid endorsement arrangements, whereby the third-party will refer certain clients
desiring services offered by GWA. The referral fee is paid pursuant to a written agreement retained by both
the IAR and the third-party. The client’s advisory fee will not be increased as a result of this arrangement.
Whenever we pay a referral fee or otherwise compensate promotion by independent persons or firms
(“Promoters”), we require the GWA to provide the prospective client with a copy of GWA’s Form ADV
Part 2A and a written “disclosure statement” that includes the following information:
• whether the Promoter is or is not a current client of GWA;
•
•
•
•
that cash or non-cash compensation was provided for the testimonial or endorsement of GWA;
a brief statement of any material conflicts of interest on the part of the promoter resulting from the
Promoter’s relationship with GWA;
the material terms of the compensation arrangement, including a description of the compensation
provided or to be provided, directly or indirectly, to the Promoter;
a final description of any additional material conflicts of interest on the part of the Promoter
resulting from the investment adviser’s relationship with such person and/or the compensation
arrangement.; and
the client must acknowledge in writing this arrangement.
•
It is GWA’s policy not to accept or allow our related persons to accept any form of compensation, including
cash, sales awards or other prizes, from a non-client in conjunction with the advisory services we provide
to our clients.
GWA makes available to clients the Cash Management Program offered by StoneCastle. This Cash
Management Program allows clients to place funds in deposit accounts at banks, savings institutions and
credit unions in a manner that maintains full insurance of the funds by the Federal Deposit Insurance
Corporation (“FDIC”) or National Credit Union Administration (“NCUA”), whichever is applicable. GWA
earns a fee from StoneCastle if clients participate in this program, which gives GWA an incentive to
recommend its clients participate in the program.
Item 15 – Custody
The Custodians are the custodians of nearly all client accounts at GWA. From time to time however, clients
may select an alternate broker to hold accounts in custody. In any case, it is the custodian’s responsibility
to provide clients with confirmations of trading activity, tax forms and at least quarterly account statements.
Clients are advised to review this information carefully, and to notify GWA of any questions or concerns.
Clients are also asked to promptly notify GWA if the custodian fails to provide statements on each account
held.
From time to time and in accordance with GWA’s investment advisory agreement with clients, GWA will
provide additional reports. As mentioned above, the account balances reflected on these reports should be
compared to the balances shown on the brokerage statements to ensure accuracy. At times there may be
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small differences due to the timing of dividend reporting, pending trades or other similar issues.
GWA may be deemed to have “soft” custody of its client accounts because GWA’s portfolio management
fees are typically debited directly from client account(s), unless other arrangements are made.
Item 16 – Investment Discretion
As described in Item 4 - Advisory Business, GWA will accept clients on either a discretionary or non-
discretionary basis.
For discretionary accounts, the client’s investment advisory agreement gives GWA the authority to carry
out various activities in the account, generally including the following: (i) trade execution; (ii) the ability
to request checks on behalf of the client; and (iii) the withdrawal of advisory fees directly from the account.
GWA then directs investment of the client’s portfolio using its discretionary authority. The client may limit
the terms of this authority to the extent consistent with the client’s investment advisory agreement with
GWA and the requirements of the client’s custodian. If required by a client’s custodian, the client may also
execute a Limited Power of Attorney (“LPOA”), which allows GWA to carry out trade recommendations
and approved actions in, and give instructions to the custodian related to, the portfolio.
For non-discretionary accounts, the client may also execute an LPOA, which allows GWA to carry out
trade recommendations and approved actions in the portfolio. However, in accordance with GWA’s non-
discretionary investment advisory agreement with the client, GWA does not implement trading
recommendations or other actions in the account unless and until the client has approved the
recommendation or action. Both discretionary and non-discretionary account clients may impose
reasonable restrictions on GWA’s discretionary authority, subject to GWA’s investment advisory
agreement with the client and the requirements of the client’s custodian.
Item 17 – Voting Client Securities
As a policy and in accordance with GWA’s investment advisory agreement, GWA does not vote proxies
related to securities held in client accounts. The custodian of the account will normally provide proxy
materials directly to the client. While clients may contact GWA with questions relating to proxy procedures
and proposals, GWA generally does not research particular proxy proposals.
Item 18 – Financial Information
Because GWA does not require or solicit prepayment of more than $1,200 in fees per client, six months or
more in advance, and currently does not have any financial condition that is reasonably likely to impair its
ability to meet contractual commitments to clients, GWA has nothing to disclose under this Item 18.
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