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Guardian Wealth Management LLC
Firm Brochure
This brochure provides information about the qualifications and business practices of Guardian Wealth
Management LLC. If you have any questions about the contents of this brochure, please contact us at 801-990-
2845 or by email at: todd@investgwm.com. The information in this brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
Additional information about Guardian Wealth Management LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Guardian Wealth Management LLC’s CRD number is: 146923
50 West Broadway #904
Salt Lake City, Utah 84101
Office: 801-990-2845
Fax: 801-961-4025
Toll-Free: 866-990-2845
www.investgwm.com
todd@investgwm.com
Registration does not imply a certain level of skill or training.
Version Date:
March 2025
Item 2: Material Changes
Since filing the last annual updating amendment to this brochure in March 2024, the following material
change has been made.
Item 10 has been updated to remove references to Lifebright Investments, LLC, our former
related investment adviser firm, which withdrew its registration as an investment adviser and
ceased operations.
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Item 3: Table of Contents
Table of Contents
Item 2: Material Changes ............................................................................................................................................................................................i
Item 3: Table of Contents .......................................................................................................................................................................................... ii
Item 4: Advisory Business ......................................................................................................................................................................................... 4
A. Description of the Advisory Firm ................................................................................................................................................................... 4
B. Types of Advisory Services .............................................................................................................................................................................. 4
Investment Supervisory Services ................................................................................................................................................................... 4
Financial Planning Services ............................................................................................................................................................................. 4
Services Limited to Specific Types of Investments....................................................................................................................................... 5
C. Client Tailored Services and Client Imposed Restrictions ........................................................................................................................... 5
D. Wrap Fee Programs .......................................................................................................................................................................................... 6
E. Amounts Under Management ......................................................................................................................................................................... 6
Item 5: Fees and Compensation ................................................................................................................................................................................ 7
A. Fee Schedule ...................................................................................................................................................................................................... 7
Investment Supervisory Services Fees ........................................................................................................................................................... 7
Financial Planning Fees ................................................................................................................................................................................... 8
B. Payment of Fees ................................................................................................................................................................................................. 8
Payment of Investment Supervisory Fees ..................................................................................................................................................... 8
Payment of Financial Planning Fees .............................................................................................................................................................. 8
C. Clients Are Responsible For Third Party Fees............................................................................................................................................... 8
D. Prepayment of Fees .......................................................................................................................................................................................... 9
E. Outside Compensation For the Sale of Securities to Clients ........................................................................................................................ 9
Item 6: Performance-Based Fees and Side-By-Side Management ......................................................................................................................... 9
Item 7: Types of Clients............................................................................................................................................................................................ 10
Minimum Account Size ................................................................................................................................................................................. 10
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ......................................................................................... 10
A.
Methods of Analysis and Investment Strategies ................................................................................................................................ 10
Methods of Analysis ...................................................................................................................................................................................... 10
Charting analysis ............................................................................................................................................................................................ 10
Fundamental analysis .................................................................................................................................................................................... 10
Technical analysis ........................................................................................................................................................................................... 10
Cyclical analysis ............................................................................................................................................................................................. 10
Investment Strategies ..................................................................................................................................................................................... 10
B.
Material Risks Involved ........................................................................................................................................................................ 11
Methods of Analysis ...................................................................................................................................................................................... 11
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Fundamental analysis .................................................................................................................................................................................... 11
Technical analysis ........................................................................................................................................................................................... 11
Cyclical analysis ............................................................................................................................................................................................. 11
Investment Strategies ..................................................................................................................................................................................... 11
C.
Risks of Specific Securities Utilized ..................................................................................................................................................... 11
Item 9: Disciplinary Information ............................................................................................................................................................................ 12
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................................................. 12
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ................................................................................................. 12
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor ................. 12
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests ............................................ 12
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................................................................... 13
A.
Code of Ethics ......................................................................................................................................................................................... 13
B.
Recommendations Involving Material Financial Interests ............................................................................................................... 13
C.
Investing Personal Money in the Same Securities as Clients ............................................................................................................ 13
D.
Trading Securities At/Around the Same Time as Clients’ Securities .............................................................................................. 13
Item 12: Brokerage Practices .................................................................................................................................................................................... 14
A.
Factors Used to Select Custodians and/or Broker/Dealers ............................................................................................................. 14
1.
Research and Other Soft-Dollar Benefits ........................................................................................................................................ 14
2.
Brokerage for Client Referrals .......................................................................................................................................................... 16
3.
Clients Directing Which Broker/Dealer/Custodian to Use ......................................................................................................... 16
B.
Aggregating (Block) Trading for Multiple Client Accounts ............................................................................................................. 16
Item 13: Reviews of Accounts ................................................................................................................................................................................. 16
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ............................................................................... 16
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ............................................................................................ 16
C.
Content and Frequency of Regular Reports Provided to Clients ..................................................................................................... 17
Item 14: Client Referrals and Other Compensation .............................................................................................................................................. 17
A.
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) ....... 17
B.
Compensation to Non –Advisory Personnel for Client Referrals .................................................................................................... 17
Item 15: Custody ....................................................................................................................................................................................................... 17
Item 16: Investment Discretion ............................................................................................................................................................................... 18
Item 17: Voting Client Securities (Proxy Voting) .................................................................................................................................................. 18
Item 18: Financial Information ................................................................................................................................................................................ 18
A.
Balance Sheet .......................................................................................................................................................................................... 18
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients................................ 19
C.
Bankruptcy Petitions in Previous Ten Years ....................................................................................................................................... 19
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Item 4: Advisory Business
A. Description of the Advisory Firm
Guardian Wealth Management LLC is a Limited Liability Company that has been in
business since April 2008, and the principal owners are Earl Todd Berg and Brian Eric
Barton.
B. Types of Advisory Services
Guardian Wealth Management LLC (hereinafter “GWM”) offers the following services
to advisory clients:
Investment Supervisory Services
GWM offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. GWM creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan (the Investment Policy
Statement) to aid in the selection of a portfolio that matches each client’s specific
situation. Investment Supervisory Services include, but are not limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
GWM evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client.
GWM also offers a free newsletter to their clients called Weekly Market Update.
Financial Planning Services
GWM offers financial planning services, which involve preparing a written financial
plan covering specific or multiple topics. We provide full written financial plans, which
typically address the following topics:
Asset Allocation,
Education Planning,
Insurance Planning,
Investment Planning,
Portfolio Review,
Real Estate Planning,
Retirement Planning, and
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Tax Planning.
When providing financial planning services, the role of your investment adviser
representative is to find ways to help you understand your overall financial situation
and help you set financial objectives. We also provide modular written financial plans
which only cover those specific areas of concern mutually agreed upon by you and us.
A modular written financial plan is limited or segmented and does not involve the
creation of a full written financial plan. You should be aware that there are important
issues that may not be taken into consideration when your investment adviser
representative develops his or her analysis and recommendations under a modular
written financial plan.
Our financial planning services do not involve implementing any transaction on your
behalf or the active and ongoing monitoring or management of your investments or
accounts. You have the sole responsibility for determining whether to implement our
financial planning recommendations. To the extent that you would like to implement
any of our investment recommendations through GWM or retain GWM to actively
monitor and manage your investments, you must execute a separate written agreement
with GWM for our Investment Supervisory Services.
Services Limited to Specific Types of Investments
GWM limits its money management to mutual funds, equities, bonds, fixed income,
debt securities, ETFs, hedge funds, third party money managers, REITs, private
placements, government securities. GWM may use other securities as well to help
diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
GWM offers the same suite of services to all of its clients. However, specific client
financial plans and their implementation are dependent upon the client Investment
Policy Statement which outlines each client’s current situation (income, tax levels, and
risk tolerance levels) and is used to construct a client specific plan to aid in the selection
of a portfolio that matches restrictions, needs, and targets.
Clients may impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent GWM from
properly servicing the client account, or if the restrictions would require GWM to
deviate from its standard suite of services, GWM reserves the right to end the
relationship.
Our financial planning services are always provided based on your individual needs.
We work with you on a one-on-one basis through interviews and questionnaires to
determine your investment objectives and suitability information.
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D. Wrap Fee Programs
GWM does not participate in any wrap fee programs.
E. Amounts Under Management
GWM has the following assets under management:
Discretionary Amounts:
Non-discretionary Amounts:
Date Calculated:
$151,948,154
$0.00
March 14, 2025
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Item 5: Fees and Compensation
A. Fee Schedule
Investment Supervisory Services Fees
Total Assets Under Management
Annual Fee
Less than $1,000,000
0.90%
$1,000,000 or more
0.75%
These fees are negotiable and will vary based on factors that include, but are not limited
to, the amount of assets under management, the number of accounts a client will have,
the overall complexity of the client’s situation and other factors important to the
particular client.
Because fees are negotiable, clients can be charged different rates. For example, some
clients are charged more than 0.75% on assets exceeding $1,000,000 and some clients are
charged less than 0.75%.
The final fee schedule is attached as Exhibit II of the Investment Advisory Contract. Fees
are paid quarterly in advance, and clients may terminate their contracts with five days’
written notice. Refunds are given on a prorated basis, based on the number of days
remaining in a quarter at the point of termination. Fees that are collected in advance will
be refunded based on the prorated amount of work completed up to the day of
termination within the quarter terminated. The fee refunded will be the balance of the
fees collected in advance minus the daily rate* times the number of days in the quarter
up to and including the day of termination. (*The daily rate is calculated by dividing
the quarterly AUM fee by the number of days in the termination quarter).
Clients may terminate their contracts without penalty, for full refund, within 5 business
days of signing the advisory contract.
GWM will meet the following five conditions when withdrawing fees directly from
client accounts.
1) GWM will obtain written authorization from the client permitting the adviser’s fees
to be paid directly from the client’s account held by the independent custodian.
2) GWM will ensure the independent custodian will send the client, at least quarterly, a
statement indicating all amounts disbursed from the account.
3) GWM will send a statement to clients showing the amount of the fee, the value of the
client’s assets upon which the fee was based, and the specific manner in which the
fee was calculated.
4) GWM will disclose to clients that it is the client’s responsibility to verify the accuracy
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of the fee calculation and that the custodian will not determine whether the fee is
properly calculated.
5) GWM will send a bill to the custodian indicating the amount of the fee to be paid by
the custodian to GWM.
Financial Planning Fees
GWM provides initial financial plans for a fixed fee of $750. Updates to the financial
plan can be provided for a fixed fee of $250.
You are required to pay in advance 100% of the fixed fee (which is our standard, non-
negotiable fee assessed to all clients receiving this service) at the time you execute an
agreement with GWM.
The $750 fixed fee for an initial financial plan and $250 fixed fee for updates to the initial
plan is waived for our Investment Supervisory Services clients that have at least
$500,000 of investable assets under management with GWM.
Financial planning services terminate thirty (30) days following the delivery of the
written financial plan or either you or GWM providing the other party with written
notice.
B. Payment of Fees
Payment of Investment Supervisory Fees
Advisory fees are withdrawn directly from the client’s accounts with client written
authorization. Fees are paid quarterly in advance.
Payment of Financial Planning Fees
Financial planning fees are paid by check.
C. Clients Are Responsible For Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e. custodian fees, mutual
fund fees, transaction fees, etc.). Those fees are separate and distinct from the fees and
expenses charged by GWM. Please see Item 12 of this brochure regarding
broker/custodian.
To the extent that you personally engage such an outside professional (i.e. attorney,
independent investment adviser or accountant) while GWM is providing financial
planning services to you, you will be responsible for the payment of the fees for the
services of such an outside professional, and GWM will not be required to reimburse
you for such payments. Fees for the services of an outside professional (i.e. attorney,
independent investment adviser or accountant) will be in addition to and separate from
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the fees charged by GWM, and you will be responsible for the payment of the fees for
the services of such an outside professional. In no event will the services of an outside
professional be engaged without your express approval.
All fees paid to GWM for financial planning services are separate and distinct from the
commissions charged by a broker-dealer or asset management fees charged by an
investment adviser to implement such recommendations.
If you elect to implement the recommendations of GWM through our other Investment
Advisory Service and have at least $500,000 of assets under management GWM will
waive the fixed fee for financial planning services.
D. Prepayment of Fees
Prepayment of Investment Supervisory Fees
GWM collects fees in advance. Fees that are collected in advance will be refunded based
on the prorated amount of work completed at the point of termination and the total days
during the billing period. Fees will be deposited back into client’s account within
fourteen.
Prepayment of Financial Planning Fees
If you terminate the financial planning services after entering into an agreement with us,
you will be responsible for any financial planning services performed by GWM prior to
the receipt by GWM of your notice of termination. You will owe GWM a pro-rated
fixed fee equivalent to the percentage of work completed by GWM as determined by
GWM. In the event that there is a remaining balance of $750 paid in advance after the
deduction of fees from the final invoice, those remaining proceeds will be refunded by
GWM to you.
E. Outside Compensation For the Sale of Securities to Clients
Neither GWM nor its supervised persons accept any compensation for the sale of
securities or other investment products, including asset-based sales charges or services
fees from the sale of mutual funds.
Item 6: Performance-Based Fees and Side-By-Side Management
GWM does not accept performance-based fees or other fees based on a share of capital gains on
or capital appreciation of the assets of a client.
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Item 7: Types of Clients
GWM generally provides management supervisory services to the following Types of Clients:
Individuals
High-Net-Worth Individuals
Minimum Account Size
There is an account minimum, $1,000,000, which may be waived by the investment
advisor, based on the needs of the client and the complexity of the situation.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
GWM’s methods of analysis include charting analysis, fundamental analysis, technical
analysis, and cyclical analysis.
Charting analysis involves the use of patterns in performance charts. GWM uses this
technique to search for patterns used to help predict favorable conditions for buying
and/or selling a security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and
volume.
Cyclical analysis involved the analysis of business cycles to find favorable conditions
for buying and/or selling a security.
Investment Strategies
GWM uses long term trading, short term trading, short sales, and options writing
(including covered options, uncovered options, or spreading strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
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B. Material Risks Involved
Methods of Analysis
Charting analysis strategy involves using and comparing various charts to predict long
and short-term performance or market trends. The risk involved in solely using this
method is that only past performance data is considered without using other methods to
crosscheck data. Using charting analysis without other methods of analysis would be
making the assumption that past performance will be indicative of future performance.
This may not be the case.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not work long term.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are
two-fold: 1) the markets do not always repeat cyclical patterns and 2) if too many
investors begin to implement this strategy, it changes the very cycles they are trying to
take advantage of.
Investment Strategies
Long Term Trading is designed to capture market rates of both return and
risk. Frequent trading, when done, can affect investment performance, particularly
through increased brokerage and other transaction costs and taxes.
Short term trading, short sales, and options writing generally hold greater risk and
clients should be aware that there is a chance of material risk of loss using any of those
strategies.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
GWM generally seeks investment strategies that do not involve significant or unusual
risk beyond that of the general domestic and/or international equity markets. However,
it will utilize short sales. Short sales and options writing generally hold greater risk of
capital loss and clients should be aware that there is a chance of material risk of loss
using any of those strategies.
Past performance is not a guarantee of future returns. Investing in securities involves
a risk of loss that you, as a client, should be prepared to bear.
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Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer
Representative
Neither GWM nor its representatives are registered as a broker/dealer or as
representatives of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
Neither GWM nor its representatives are registered as a FCM, CPO, or CTA.
C. Registration Relationships Material to this Advisory Business
and Possible Conflicts of Interests
GWM is not and does not have a related person that is a broker/dealer, municipal
securities dealer, government securities dealer or broker, an investment company or
other pooled investment vehicle (including a mutual fund, closed-end investment
company, unit investment trust, private investment company or "hedge fund," and
offshore fund), another investment adviser or financial planner, a futures commission
merchant, commodity pool operator, or commodity trading advisor, a banking or thrift
institution, an accountant or accounting firm, a lawyer or law firm, an insurance
company or agency, a pension consultant, a real estate broker or dealer, and a sponsor or
syndicator of limited partnerships.
We are an independent investment registered adviser and only provide investment
advisory services. We are not engaged in any other business activities and offer no other
services except those described in this Disclosure Brochure.
We do not recommend or select other investment advisers for clients nor do we receive
compensation directly or indirectly from any other investment advisers.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
We have a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. Our Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
GWM does not recommend that clients buy or sell any security in which a related
person to GWM has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
It is GWM’s fiduciary duty to always act in the best interest of the client. From time to
time, representatives of GWM may buy or sell securities for themselves that they also
recommend to clients. This may provide an opportunity for representatives of GWM to
buy or sell the same securities before or after recommending the same securities to
clients resulting in representatives profiting off the recommendations they provide to
clients. GWM will always document any transactions that could be construed as
conflicts of interest and will always transact client business before their own when
similar securities are being bought or sold.
D. Trading Securities At/Around the Same Time as Clients’
Securities
It is GWM’s fiduciary duty to always act in the best interest of the client. From time to
time, representatives of GWM may buy or sell securities for themselves at or around the
same time as clients. This may provide an opportunity for representatives of GWM to
buy or sell securities before or after recommending securities to clients resulting in
representatives profiting off the recommendations they provide to clients. GWM will
always process clients’ transactions before its own when similar securities are being
bought or sold.
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Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
The Custodian was chosen based on their relatively low transaction fees and access to
mutual funds and ETFs. GWM will never charge a premium or commission on
transactions, beyond the actual cost imposed by Custodian.
1. Research and Other Soft-Dollar Benefits
TradePMR
We require the use of TradePMR, Inc. which is an introducing broker/dealer,
member FINRA/SIPC. Accounts opened through TradePMR, Inc. are held at Wells
Fargo Clearing Services, LLC doing business under the name First Clearing. Wells
Fargo Clearing Services, LLC
is also a registered broker/dealer, member
FINRA/SIPC.
Our recommendation of TradePMR, Inc. and, in turn, Wells Fargo Clearing Services,
LLC, is based on our firm’s decision to utilize and participate in TradePMR, Inc.’s
platform designed for independent investment adviser firms like GWM.
funds
that generally require significantly higher minimum
GWM is not affiliated with Trade PMR, Inc. or Wells Fargo Clearing Services, LLC.
However, we receive benefits, products, tools and other services from TradePMR
that assist us in the management of accounts and administration of our investment
advisory business. These benefits include, but not necessarily be limited to: receipt
of duplicate client confirmations and bundled duplicate statements; access to a
trading desk; the ability to have investment advisory fees deducted directly from
client accounts; access to an electronic communications network for client order
entry and account information; receipt of compliance publications; and access to
mutual
initial
investments or are generally only available to institutional investors.
Please note that brokerage platforms we require may be more expensive than other
available platforms and we do not represent or guarantee our recommended
platforms are the least expensive in the industry.
GWM will periodically review alternative brokerage platforms in the marketplace
for comparison to the currently used brokerage platforms, evaluating criteria such as
overall expertise, cost competitiveness, and financial condition. Quality of execution
for custodians will be reviewed through trade journal evaluations. Benefits like
those listed above may not be received if the firm did not use the services of a firm
recommended broker/dealer to implement the investment advice provided. No
single criteria will validate nor invalidate a custodian or service provided used, but
rather, all criteria taken together will be used in evaluating the currently utilized
custodian. We do not receive referrals from any broker/dealers.
14
Charles Schwab
GWM also has clients with brokerage accounts under the Schwab Advisor Services
division of Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer, member
SIPC, to maintain custody of clients’ assets and to effect trades for their accounts.
GWM is independently owned and operated and not affiliated with Schwab. Schwab
provides GWM with access to its institutional trading and custody services, which
are typically not available to Schwab retail investors. Schwab’s services include
brokerage services that are related to the execution of securities transactions,
custody, research, including that in the form of advice, analyses and reports, and
access to mutual funds and other investments that are otherwise generally available
only to institutional investors or would require a significantly higher minimum
initial investment.
For GWM client accounts maintained in its custody, Schwab generally does not
charge separately for custody services but is compensated by account holders
through commissions or other transaction-related or asset-based fees for securities
trades that are executed through Schwab or that settle into Schwab accounts.
Schwab also makes available to GWM other products and services that benefit GWM
but may not benefit its clients’ accounts. These benefits may include national,
regional, or GWM specific educational events organized and/or sponsored by
Schwab Advisor Services.. Other products and services assist GWM in managing
and administering clients’ accounts. These include software and other technology
(and related technological training) that provide access to client account data (such
as trade confirmations and account statements), facilitate trade execution (and
allocation of aggregated trade orders for multiple client accounts), provide research,
pricing information, and other market data, facilitate payment of GWM fees from its
clients’ accounts, and assist with back-office training and support functions, record
keeping, and client reporting. Many of these services generally may be used to
service all or some substantial number of GWM accounts, including accounts not
maintained at Schwab Advisor Services.
Schwab Advisor Services also makes available to GWM other services intended to
help GWM manage and further develop its business enterprise. These services may
include professional compliance, legal and business consulting, publications and
conferences on practice management, information technology, business succession,
regulatory compliance, employee benefits providers, human capital consultants,
insurance, and marketing. In addition, Schwab may make available, arrange and/or
pay vendors for these types of services rendered to GWM by independent third
parties. Schwab Advisor Services may discount or waive fees it would otherwise
charge for some of these services or pay all or a part of the fees of a third-party
providing these services to GWM. While, as a fiduciary, GWM endeavors to act in its
clients’ best interests, GWM’s requirement that clients maintain their assets in
accounts at Schwab may be based in part on the benefit to GWM of the availability of
some of the foregoing products and services and other arrangements and not solely
on the nature, cost, or quality of custody and brokerage services provided by
Schwab, which may create a potential conflict of interest.
15
2. Brokerage for Client Referrals
GWM receives no referrals from a broker-dealer or third party in exchange for using
that broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
GWM will not allow clients to direct GWM to use a specific broker-dealer to execute
transactions. Clients must use GWM recommended custodian (broker-dealer). Not
all investment advisers require their clients to direct brokerage. By requiring clients
to use our specific custodian, GWM may be unable to achieve most favorable
execution of client transactions and this may cost clients money over using a lower-
cost custodian.
B. Aggregating (Block) Trading for Multiple Client Accounts
GWM maintains the ability to block trade purchases across accounts. While block
trading may benefit clients by purchasing larger blocks in groups, we do not feel that
the clients are at a disadvantage due to the best execution practices of our custodian.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
Client accounts are reviewed at least quarterly by Earl Todd Berg (Member, Chief
Compliance Officer, and Investment Adviser Representative). Individual investment
adviser representatives are instructed to review their assigned clients’ accounts with
regards to their investment policies and risk tolerance levels. All accounts at GWM are
assigned to these reviewers.
Our financial planning services terminate upon thirty (30) days following the delivery of
the written financial plan. Our financial planning services do not include monitoring the
investments of your account(s), and therefore, there is no ongoing review of your
account(s) under such services.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by
changes in client's financial situations (such as retirement, termination of employment,
physical move, or inheritance).
Financial planning clients do not receive any reports other than the written plan
originally contracted for and provided by GWM.
16
C. Content and Frequency of Regular Reports Provided to Clients
Each client will receive at least quarterly a written report detailing the client’s account
which may come from the custodian.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
GWM does not receive any economic benefit, directly or indirectly from any third party
for advice rendered to GWM clients.
B. Compensation to Non –Advisory Personnel for Client Referrals
GWM does not directly or indirectly compensate any person who is not advisory
personnel for client referrals.
Item 15: Custody
Custody, as it applies to investment advisors, has been defined by regulators as having access
or control over client funds and/or securities. In other words, custody is not limited to
physically holding client funds and securities. If an investment advisor has the ability to access
or control client funds or securities, the investment advisor is deemed to have custody and must
ensure proper procedures are implemented.
GWM is deemed to have custody of client funds and securities whenever GWM is given the
authority to have fees deducted directly from client accounts.
Upon authorization from clients, GWM can affect asset/fund transfers from client accounts to
one or more third parties designated, in writing, by the client without obtaining written client
consent for each separate, individual transaction, as long as the client has provided us with
written authorization to do so. Such written authorization is known as a Standing Letter of
Authorization ("SLOA"). An adviser with authority to conduct such third-party asset/fund
transfers has access to the client's assets, and therefore has custody of the client's assets in any
related accounts.
Based on an SEC no-action letter, we do not have to obtain a surprise annual audit, as we
otherwise would be required to by reason of having custody, as long as we meet the following
criteria:
1. The client provides a written, signed instruction to the qualified custodian that includes
the third party's name and address or account number at a custodian;
2. The client authorizes us, in writing, to direct transfers to the third party either on a
specified schedule or from time to time;
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3. The client's qualified custodian verifies the authorization (e.g., signature review) and
provides a transfer of funds notice to client promptly after each transfer;
4. The client can terminate or change the instruction;
5. We have no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party;
6. We maintain records showing that the third party is not a related party to us nor located
at the same address as us; and
7. The client's qualified custodian sends client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
We hereby confirm that we meet the above criteria. It should be noted that authorization to
trade in client accounts is not deemed by regulators to be custody.
For accounts in which GWM is deemed to have custody, the firm has established procedures to
ensure all client funds and securities are held at a qualified custodian in a separate account for
each client under that client’s name. Clients or an independent representative of the client will
direct, in writing, the establishment of all accounts and therefore are aware of the qualified
custodian’s name, address and the manner in which the funds or securities are maintained.
Finally, account statements are delivered directly from the qualified custodian to each client, or
the client’s independent representative, at least quarterly. Clients should carefully review those
statements and are urged to compare the statements against reports received from GWM.
When clients have questions about their account statements, they should contact GWM or the
qualified custodian preparing the statement.
Item 16: Investment Discretion
For those client accounts where GWM provides ongoing supervision, the client has given GWM
written discretionary authority over the client’s accounts with respect to securities to be bought
or sold and the amount of securities to be bought or sold. Details of this relationship are fully
disclosed to the client before any advisory relationship has commenced. The client provides
GWM discretionary authority via a limited power of attorney in the Investment Advisory
Contract and in the contract between the client and the custodian.
Item 17: Voting Client Securities (Proxy Voting)
GWM will not ask for, nor accept voting authority for client securities. Clients will receive
proxies directly from the issuer of the security or the custodian. Clients should direct all proxy
questions to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
GWM does not require nor solicit prepayment of more than $500 in fees per client, six
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months or more in advance and therefore does not need to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither GWM nor its management have any financial conditions that are likely to
reasonably impair our ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
GWM has not been the subject of a bankruptcy petition in the last ten years.
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