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D I S C L O S U R E B R O C H U R E
Office Address:
6465 Wayzata Blvd
Suite 230
Minneapolis, MN 55426
Tel: 952-746-1746
Fax: 612-601-8935
admin@gwealth.com
www.gwealth.com
FEBRUARY 20, 2026
This brochure provides information about the qualifications and business practices of Guardian
Wealth Strategies, LLC Being registered as a registered investment adviser does not imply a
certain level of skill or training. If you have any questions about the contents of this brochure,
please contact us at 952-746-1746. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission, or by any state securities
authority.
Additional information about Guardian Wealth Strategies, LLC (CRD #167485) is available on the
SEC’s website at www.adviserinfo.sec.gov
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Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material
changes occur since the previous release of the Firm Brochure.
Material Changes since the Last Update
This update is in accordance with the required annual update for Investment Advisors.
Since the last filing of this brochure on January 14, 2025, the following has changed:
•
Item 4 has been updated with the firm’s most recent assets under management
calculation.
Full Brochure Available
This Firm Brochure being delivered is the complete brochure for the Firm.
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Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Item 2: Material Changes .................................................................................................................... ii
Annual Update ................................................................................................................................................. ii
Material Changes since the Last Update ............................................................................................... ii
Full Brochure Available ............................................................................................................................... ii
Item 3: Table of Contents ................................................................................................................... iii
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................ 1
Types of Advisory Services ........................................................................................................................ 1
Client Tailored Services and Client Imposed Restrictions ............................................................. 5
Wrap Fee Programs ...................................................................................................................................... 5
Client Assets under Management ............................................................................................................ 5
Item 5: Fees and Compensation ....................................................................................................... 5
Method of Compensation and Fee Schedule........................................................................................ 5
Client Payment of Fees ................................................................................................................................. 7
Additional Client Fees Charged ................................................................................................................ 7
Prepayment of Client Fees .......................................................................................................................... 7
External Compensation for the Sale of Securities to Clients ......................................................... 7
Item 6: Performance-Based Fees and Side-by-Side Management ........................................ 7
Sharing of Capital Gains ............................................................................................................................... 7
Item 7: Types of Clients ....................................................................................................................... 8
Description ....................................................................................................................................................... 8
Account Minimums ....................................................................................................................................... 8
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................ 8
Methods of Analysis ...................................................................................................................................... 8
Investment Strategy ...................................................................................................................................... 8
Security Specific Material Risks ............................................................................................................... 8
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Item 9: Disciplinary Information ..................................................................................................... 9
Criminal or Civil Actions ............................................................................................................................. 9
Administrative Enforcement Proceedings ........................................................................................... 9
Self-Regulatory Organization Enforcement Proceedings .............................................................10
Item 10: Other Financial Industry Activities and Affiliations ............................................. 10
Broker-Dealer or Representative Registration ................................................................................10
Futures or Commodity Registration .....................................................................................................10
Material Relationships Maintained by this Advisory Business and Conflicts of Interest 10
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest
.............................................................................................................................................................................10
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ................................................................................................................................................... 11
Code of Ethics Description .......................................................................................................................11
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest .............................................................................................................................................................11
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest .............................................................................................................................................................11
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Transactions and Conflicts of Interest .................................................................................................12
Item 12: Brokerage Practices ......................................................................................................... 12
Factors Used to Select Broker-Dealers for Client Transactions .................................................12
Aggregating Securities Transactions for Client Accounts ............................................................13
Item 13: Review of Accounts ........................................................................................................... 13
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ..........................................................................................................................................13
Review of Client Accounts on Non-Periodic Basis ..........................................................................13
Content of Client Provided Reports and Frequency .......................................................................13
Item 14: Client Referrals and Other Compensation ................................................................ 13
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts
of Interest ........................................................................................................................................................13
Advisory Firm Payments for Client Referrals ...................................................................................13
Item 15: Custody .................................................................................................................................. 14
Account Statements ....................................................................................................................................14
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Item 16: Investment Discretion ..................................................................................................... 14
Discretionary Authority for Trading ....................................................................................................14
Item 17: Voting Client Securities ................................................................................................... 15
Proxy Votes ....................................................................................................................................................15
Item 18: Financial Information ...................................................................................................... 15
Balance Sheet .................................................................................................................................................15
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients ............................................................................................................................15
Bankruptcy Petitions during the Past Ten Years .............................................................................15
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 17
Principal Executive Officer Gregory Joseph Gassert ......................................................................17
Educational Background and Business Experience .......................................................................17
Professional Certifications .......................................................................................................................17
Disciplinary Information ...........................................................................................................................17
Other Business Activities ..........................................................................................................................18
Additional Compensation .........................................................................................................................18
Supervision .....................................................................................................................................................18
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 20
Principal Executive Officer .......................................................................................................................20
Brent D. Hoppe ..............................................................................................................................................20
Educational Background and Business Experience .......................................................................20
Disciplinary Information ...........................................................................................................................20
Other Business Activities ..........................................................................................................................20
Additional Compensation .........................................................................................................................21
Supervision .....................................................................................................................................................21
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S U P E R V I S E D P E R S O N B R O C H U R E ..................................................................... 22
F O R M A D V P A R T 2 B .................................................................................................................... 22
Benjamin C. Olson ............................................................................................................................... 22
....................... 22
Office Address: ..................................................................................................................................... 22
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 23
Benjamin C. Olson ........................................................................................................................................23
Educational Background and Business Experience .......................................................................23
Disciplinary Information ...........................................................................................................................23
Other Business Activities ..........................................................................................................................23
Additional Compensation .........................................................................................................................23
Supervision .....................................................................................................................................................24
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Item 4: Advisory Business
Firm Description
Guardian Wealth Strategies, LLC (“GWS”) was registered as an investment advisor in 2013.
The owner of GWS is University Investment Advisors, LLC. The principal owners of
University Investment advisors are Gregory Joseph Gassert and Brent Dean Hoppe.
Benjamin Olson is a minority owner.
GWS provides personalized confidential financial planning and investment management
services. The individuals may include executives, retirees, and individual participants of
pension and profit sharing plans. Advice is provided through consultation with the client
and may include: determination of financial objectives, identification of financial problems,
cash flow management, tax planning, insurance review, investment management,
education funding, retirement planning, and estate planning.
GWS is a fee based financial planning and investment management firm.
GWS does not act as a custodian of client assets.
An evaluation of each client's initial situation is provided to the client, often in the form of
a net worth statement, risk analysis or similar document. Periodic reviews are also
communicated to provide reminders of the specific courses of action that need to be taken.
More frequent reviews occur but are not necessarily communicated to the client unless
immediate changes are recommended.
Other professionals (e.g., lawyers, accountants, etc.) are engaged directly by the client on
an as-needed basis and may charge fees of their own. For example, tax preparation and to
the extent your estate plan needs to be updated, the tax preparer and/or attorney will bill
the client separately. Conflicts of interest will be disclosed to the client in the event they
should occur.
Types of Advisory Services
GWS provides investment supervisory services, also known as asset management services
and furnishes financial planning and investment advice through consultations.
ASSET MANAGEMENT
GWS offers two levels of discretionary direct asset management services to advisory
clients, Guardian Wealth Management and Guardian Portfolios described below. GWS will
offer clients ongoing portfolio management services through determining individual
investment goals, time horizons, objectives, and risk tolerance. Investment strategies,
investment selection, assets allocation, portfolio monitoring and the overall investment
program will be based on the above factors. The client will authorize GWS discretionary
authority to execute selected investment program transactions as stated within the
Investment Advisory Agreement.
Guardian Wealth Management
Guardian Wealth Management provides a comprehensive approach
to wealth
management. This services provides our asset management services combined with
financial planning services customized based on the individual needs of our client. We
assist clients to assess their needs, goals and objectives prior to making any
recommendations.
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Guardian Portfolios
Guardian Portfolios provides an alternative offering for clients who do not have the
complexity in their financial situations that requires the array of solutions provided by our
Guardian Wealth Management platform. Guardian Portfolios provides the investment
discipline and structure of our portfolio allocation strategies and leverages the investment
research capabilities, portfolio management team and technology previously offered
exclusively to high-net-worth clients. Guardian Portfolios is a practical option for
investment clients with less than $500,000 to invest. For some clients, starting on the
Guardian Portfolios path is the beginning of engaging GWS and may progress to the
Guardian Wealth Management platform as the need arises for more advanced financial
planning.
ERISA PLAN SERVICES
GWS provides service to qualified retirement plans including 401(k) plans, 403(b) plans,
pension and profit sharing plans, cash balance plans, and deferred compensation plans.
GWS may act as either a 3(21) or 3(38) advisor:
Limited Scope ERISA 3(21) Fiduciary. GWS may serve as a limited scope ERISA 3(21)
fiduciary that can advise, help and assist plan sponsors with their investment decisions on
a non-discretionary basis. As an investment advisor GWS has a fiduciary duty to act in the
best interest of the Client. The plan sponsor is still ultimately responsible for the decisions
made in their plan, though using GWS can help the plan sponsor delegate liability by
following a diligent process.
1. Fiduciary Services are:
• Provide non-discretionary investment advice to the Client about asset classes and
investment alternatives available for the Plan in accordance with the Plan’s investment
policies and objectives. Client will make the final decision regarding the initial selection,
retention, removal and addition of investment options. GWS acknowledges that it is a
fiduciary as defined in ERISA section 3 (21) (A) (ii).
• Assist the Client in the development of an investment policy statement (“IPS”). The IPS
establishes the investment policies and objectives for the Plan. Client shall have the
ultimate responsibility and authority to establish such policies and objectives and to
adopt and amend the IPS.
• Provide non-discretionary investment advice to the Plan Sponsor with respect to the
selection of a qualified default investment alternative for participants who are
automatically enrolled in the Plan or who have otherwise failed to make investment
elections. The Client retains the sole responsibility to provide all notices to the Plan
participants required under ERISA Section 404(c) (5) and 404(a)-5.
• Assist in monitoring investment options by preparing periodic investment reports that
document investment performance, consistency of fund management and conformance
to the guidelines set forth in the IPS and make recommendations to maintain, remove or
replace investment options.
• Meet with Client on a periodic basis to discuss the reports and the investment
recommendations.
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2. Non-fiduciary Services are:
• Assist in the education of Plan participants about general investment information and the
investment alternatives available to them under the Plan. Client understands GWS’s
assistance in education of the Plan participants shall be consistent with and within the
scope of the Department of Labor’s definition of investment education (Department of
Labor Interpretive Bulletin 96-1). As such, GWS is not providing fiduciary advice as
defined by ERISA 3(21)(A)(ii) to the Plan participants. Advisor will not provide
investment advice concerning the prudence of any investment option or combination of
investment options for a particular participant or beneficiary under the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by the
employees.
GWS may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between Advisor and Client.
3. GWS has no responsibility to provide services related to the following types of assets
(“Excluded Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non-publicly traded partnership interests;
• Other non-publicly traded securities or property (other than collective trusts and similar
vehicles); or
• Other hard-to-value or illiquid securities or property.
Excluded Assets will not be included in calculation of Fees paid to GWS on the ERISA
Agreement.
Specific services will be outlined in detail to each plan in the 408(b)2 disclosure.
3(38) Investment Manager. GWS can also act as an ERISA 3(38) Investment Manager in
which it has discretionary management and control of a given retirement plan’s assets.
GWS would then become solely responsible and liable for the selection, monitoring and
replacement of the plan’s investment options.
1. Fiduciary Services are:
• GWS has discretionary authority and will make the final decision regarding the initial
selection, retention, removal and addition of investment options in accordance with the
Plan’s investment policies and objectives.
• Assist the Client with the selection of a broad range of investment options consistent with
ERISA Section 404(c) and the regulations thereunder.
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Guardian Wealth Strategies, LLC
• Assist the Client in the development of an investment policy statement (“IPS”). The IPS
establishes the investment policies and objectives for the Plan.
• Provide discretionary investment advice to the Plan Sponsor with respect to the selection
of a qualified default investment alternative for participants who are automatically
enrolled in the Plan or who have otherwise failed to make investment elections. The
Client retains the sole responsibility to provide all notices to the Plan participants
required under ERISA Section 404(c) (5).
2. Non-fiduciary Services are:
• Assist in the education of Plan participants about general investment information and the
investment alternatives available to them under the Plan. Client understands the GWS’s
assistance in education of the Plan participants shall be consistent with and within the
scope of the Department of Labor’s definition of investment education (Department of
Labor Interpretive Bulletin 96-1). As such, the GWS is not providing fiduciary advice as
defined by ERISA to the Plan participants. GWS will not provide investment advice
concerning the prudence of any investment option or combination of investment options
for a particular participant or beneficiary under the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by the
employees.
GWS may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between GWS and Client.
3. GWS has no responsibility to provide services related to the following types of assets
(“Excluded Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non-publicly traded partnership interests;
• Other non-publicly traded securities or property (other than collective trusts and similar
vehicles); or
• Other hard-to-value or illiquid securities or property.
Excluded Assets will not be included in calculation of Fees paid to the Adviser on the
ERISA Agreement.
FINANCIAL PLANNING AND CONSULTING
For clients not seeking our asset management services, we offer financial planning and
consulting services based on a fixed fee described in Item 5 of this brochure. Services
include but are not limited to a thorough review of all applicable topics including Wills,
Estate Plan/Trusts, Investments, Taxes, and Insurance. If a conflict of interest exists
between the interests of the investment advisor and the interests of the client, the client is
under no obligation to act upon the investment advisor’s recommendation. If the client
elects to act on any of the recommendations, the client is under no obligation to effect the
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transaction through GWS. Financial plans will be completed and delivered inside of sixty
(60) days.
Client Tailored Services and Client Imposed Restrictions
The goals and objectives for each client are documented in our client files. Investment
strategies are created that reflect the stated goals and objective. Clients may impose
restrictions on investing in certain securities or types of securities.
Agreements may not be assigned without written client consent.
Wrap Fee Programs
GWS does not sponsor a wrap fee program.
Client Assets under Management
GWS has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$1,137,618,563
$0
Date Calculated:
December 31, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
GWS bases its fees on a percentage of assets under management and fixed fees.
ASSET MANAGEMENT
Guardian Wealth Management
The fees for these services will be based on a percentage of Assets Under Management as
follows:
Assets Under Management
Maximum Annual Fee
Maximum Quarterly Fee
First $2,000,000
1.00%
.250%
Next $2,000,000
.75%
.188%
Over $4,000,000
.65%
.163%
The formula GWS uses to calculate the quarterly fee is as follows: (Based on a $10,000,000
portfolio)
$20,000
First $2,000,000 x 1.00%
Next $2,000,000 x 0.75%
$15,000
Remaining $6,000,000 x 0.65% $30,000
$10,000,000
$65,000/4 = $16,250 quarterly fee.
The annual fee may be negotiable. Accounts within the same household may be combined
for a reduced fee. GWS will aggregate all of your accounts managed by us to determine your
quarterly fee. Fees are billed quarterly in advance based on the amount of assets managed
as of the last business day of the previous quarter. Quarterly advisory fees deducted from
the clients' account by the custodian will be reflected in the custodial statement. Lower fees
for comparable services may be available from other sources.
Clients may terminate their account within five (5) business days of signing the Investment
Advisory Agreement for a full refund. Clients may terminate advisory services with thirty
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(30) days written notice. The client is entitled to a pro rata refund based on the days service
was not provided in the final quarter. Client shall be given thirty (30) days prior written
notice of any increase in fees, and client will acknowledge, in writing, any agreement of
increase in said fees.
Guardian Portfolios
Fees for the Guardian Portfolios are billed at an annual rate of 1.25% of the assets being
managed. Fees are billed quarterly in advance based on the amount of assets managed as
of the last business day of the previous quarter. Quarterly advisory fees deducted from the
clients' account by the custodian will be reflected in the custodial statement. Lower fees for
comparable services may be available from other sources. Clients that accumulate more
than $500,000 in this program may move to the Guardian Wealth Management program
and to that billing structure.
Clients may terminate their account within five (5) business days of signing the Investment
Advisory Agreement for a full refund. Clients may terminate advisory services with thirty
(30) days written notice. The client is entitled to a pro rata refund based on the days service
was not provided in the final quarter. Client shall be given thirty (30) days prior written
notice of any increase in fees, and client will acknowledge, in writing, any agreement of
increase in said fees.
ERISA PLAN SERVICES
The annual fees are based on the market value of the Included Assets and will not exceed
1%. The annual fee is negotiable and may be charged as a percentage of the Included Assets
or as a flat fee. Fees may be charged quarterly or monthly in arrears or in advance based on
the assets as calculated by the custodian or record keeper of the Included Assets (without
adjustments for anticipated withdrawals by Plan participants or other anticipated or
scheduled transfers or distribution of assets) on the last business day of the previous
quarter or month. If the services to be provided start any time other than the first day of a
quarter or month, the fee will be prorated based on the number of days remaining in the
quarter or month. If this Agreement is terminated prior to the end of the fee period, GWS
shall be entitled to a prorated fee based on the number of days during the fee period
services were provided or Client will be due a prorated refund of fees for days services
were not provided in the billing cycle.
The fee schedule, which includes compensation of GWS for the services is described in
detail in Schedule A of the ERISA Plan Agreement. The Plan is obligated to pay the fees,
however the Plan Sponsor may elect to pay the fees. Client may elect to be billed directly or
have fees deducted from Plan Assets. GWS does not reasonably expect to receive any
additional compensation, directly or indirectly, for its services under this Agreement. If
additional compensation is received, GWS will disclose this compensation, the services
rendered, and the payer of compensation. GWS will offset the compensation against the
fees agreed upon under this Agreement.
FINANCIAL PLANNING and CONSULTING
GWS charges a fixed fee for financial planning with a maximum fee charged of $1,500. Prior
to the planning process the client will be provided an estimated plan fee. Fees are received
in two installments; 50% at the signing of the agreement with the balance due upon
delivery of the plan.
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Services are completed and delivered inside of sixty (60) days. Client may cancel within five
(5) business days of signing Agreement for a full refund. If the client cancels after five (5)
business days, any unearned fees will be refunded to the client, or any unpaid earned fees
will be due to GWS.
Client Payment of Fees
Investment management fees are billed quarterly in advance, meaning that the fees will be
charged for three (3) month billing periods. Fees are usually deducted from a designated
client account to facilitate billing. The client must consent in advance to direct debiting of
their investment account.
Fees for financial plans are paid 50% at the time of signing the agreement with final
payment due upon delivery of the completed plan to be paid.
Additional Client Fees Charged
Custodians may charge transaction fees on purchases or sales of certain mutual funds,
equities, and exchange-traded funds. These charges may include mutual fund transactions
fees, postage and handling, and miscellaneous fees (fee levied to recover costs associated
with fees assessed by self-regulatory organizations). These transaction charges are usually
small and incidental to the purchase or sale of a security. The selection of the security is
more important than the nominal fee that the custodian charges to buy or sell the security.
GWS, in its sole discretion, may charge a lesser investment advisory fee based upon certain
criteria (e.g., historical relationship, type of assets, anticipated future earning capacity,
anticipated future additional assets, dollar amounts of assets to be managed, related
accounts, account composition, negotiations with clients, etc.).
For more details on the brokerage practices, see Item 12 of this brochure.
Prepayment of Client Fees
GWS does not serve as a custodian for client funds or securities and GWS does not require
prepayment of fees of more than $1200 per client and six (6) months or more in advance.
External Compensation for the Sale of Securities to Clients
GWS does not receive any external compensation for the sale of securities to clients, nor do
any of the investment advisor representatives of GWS.
Item 6: Performance-Based Fees and Side-by-Side Management
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
GWS does not use a performance-based fee structure because of the potential conflict of
interest. Performance-based compensation may create an incentive for the advisor to
recommend an investment that may carry a higher degree of risk to the client.
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Guardian Wealth Strategies, LLC
Item 7: Types of Clients
Description
GWS generally provides investment advice to individuals and high net worth individuals,
charitable organizations and qualified plans.
Client relationships vary in scope and length of service.
Account Minimums
GWS requires a $500,000 account minimum per household for the Guardian Wealth
Management program. The account minimum may be waived at GWS’s discretion.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include fundamental analysis. Investing in securities
involves risk of loss that clients should be prepared to bear. Past performance is not a
guarantee of future returns.
Fundamental analysis involves evaluating a stock using real data such as company
revenues, earnings, return on equity, and profits margins to determine underlying value
and potential growth. When creating a financial plan, GWS utilizes fundamental analysis to
provide review of insurance policies for economic value and income replacement.
When creating a financial plan, GWS utilizes fundamental analysis to provide review of
insurance policies for economic value and income replacement. Technical analysis is used
to review mutual funds and individual stocks. The main sources of information include
Morningstar, client documents such as tax returns and insurance policies.
In developing a financial plan for a client, GWS’s analysis may include cash flow analysis,
investment planning, risk management, tax planning and estate planning. Based on the
information gathered, a detailed strategy is tailored to the client’s specific situation.
The main sources of information include Morningstar, client documents such as tax returns,
financial newspapers, and magazines, annual reports, prospectuses, and filings with the
Securities and Exchange Commission.
Investment Strategy
The investment strategy for a specific client is based upon the objectives stated by the client
during consultations. The client may change these objectives at any time. Each client
executes an Investment Policy Statement, Risk Tolerance or similar form that documents
their objectives and their desired investment strategy.
Other strategies may include long-term purchases, short-term purchases, trading, and
option writing (including covered options, uncovered options or spreading strategies).
Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Fundamental
analysis may involve interest rate risk, market risk, business risk, and financial risk. Risks
involved in technical analysis are inflation risk, reinvestment risk, and market risk. Cyclical
analysis involves inflation risk, market risk, and currency risk.
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Guardian Wealth Strategies, LLC
Our investment approach constantly keeps the risk of loss in mind. Investors face the
following investment risks and should discuss these risks with GWS:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to
tangible and intangible events and conditions. This type of risk is caused by
external factors independent of a security’s particular underlying circumstances.
For example, political, economic and social conditions may trigger market events.
•
Inflation Risk: When any type of inflation is present, a dollar today will buy more
than a dollar next year, because purchasing power is eroding at the rate of
inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also
referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate). This
primarily relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on
finding oil and then refining it, a lengthy process, before they can generate a profit.
They carry a higher risk of profitability than an electric company which generates
its income from a steady stream of customers who buy electricity no matter what
the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate properties
are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its
obligations in good times and bad. During periods of financial stress, the inability
to meet loan obligations may result in bankruptcy and/or a declining market
value.
Item 9: Disciplinary Information
Criminal or Civil Actions
The firm and its management have not been involved in any criminal or civil action.
Administrative Enforcement Proceedings
The firm and its management have not been involved in administrative enforcement
proceedings.
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Guardian Wealth Strategies, LLC
Self-Regulatory Organization Enforcement Proceedings
The firm and its management have not been involved in legal or disciplinary events that are
material to a client’s or prospective client’s evaluation of GWS or the integrity of its
management.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
GWS it not registered as a broker dealer nor are any of its employees.
Futures or Commodity Registration
Neither GWS nor its employees are registered or has an application pending to register as
a futures commission merchant, commodity pool operator, or a commodity trading advisor.
Material Relationships Maintained by this Advisory Business and Conflicts of
Interest
Managing Member Gregory Gassert is an indirect owner and insurance agent of Guardian
Insurance Solutions, LLC. Less than 5% of his time is spent in this business. From time to
time, Clients of GWS will be offered services from through this business. As an insurance
agent and indirect owner, Mr. Gassert will receive separate yet typical compensation. Mr.
Gassert is also an indirect owner of Guardian Tax L.L.C. Although Mr. Gassert does not
spend any time in this business, Clients of GWS will be offered services from this business.
As indirect owner, Mr. Gassert will receive compensation from this business.
Member Brent Hoppe is an indirect owner of Guardian Insurance Solutions, LLC. Although
Mr. Hoppe does not spend any time in this business, Clients of GWS will be offered services
from through this business. As indirect owner, Mr. Hoppe will receive compensation from
this business. Mr. Hoppe is also an indirect owner of Guardian Tax L.L.C. Approximately
10% of his time is spent in this business. From time to time, Clients of GWS will be offered
services through this business. As an indirect owner, Mr. Hoppe will receive separate yet
typical compensation.
These practices represent conflicts of interest because it gives an incentive to recommend
products based on the commission amount received. This conflict is mitigated by
disclosures, procedures and the firm’s fiduciary obligation to place the best interest of the
Client first and the Clients are not required to purchase any products. Clients have the
option to purchase these products through another insurance agent or tax professional of
their choosing.
Recommendations or Selections of Other Investment Advisors and Conflicts of
Interest
GWS does not recommend the services of Third Party Money Managers to manage client
accounts.
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Guardian Wealth Strategies, LLC
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
The employees of GWS have committed to a Code of Ethics (“Code”). The purpose of our
Code is to set forth standards of conduct expected of GWS employees and addresses
conflicts that may arise. The Code defines acceptable behavior for employees of GWS. The
Code reflects GWS and its supervised persons’ responsibility to act in the best interest of
their client.
One area which the Code addresses is when employees buy or sell securities for their
personal accounts and how to mitigate any conflict of interest with our clients. We do not
allow any employees to use non-public material information for their personal profit or to
use internal research for their personal benefit in conflict with the benefit to our clients.
GWS’s policy prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other employee, officer or director of
GWS may recommend any transaction in a security or its derivative to advisory clients or
engage in personal securities transactions for a security or its derivatives if the advisory
representative possesses material, non-public information regarding the security.
GWS’s Code is based on the guiding principle that the interests of the client are our top
priority. GWS’s officers, directors, advisors, and other employees have a fiduciary duty to
our clients and must diligently perform that duty to maintain the complete trust and
confidence of our clients. When a conflict arises, it is our obligation to put the client’s
interests over the interests of either employees or the company.
to clients, or who have access
The Code applies to “access” persons. “Access” persons are employees who have access to
non-public information regarding any clients' purchase or sale of securities, or non-public
information regarding the portfolio holdings of any reportable fund, who are involved in
making securities recommendations
to such
recommendations that are non-public.
The firm will provide a copy of the Code of Ethics to any client or prospective client upon
request.
Investment Recommendations Involving a Material Financial Interest and Conflict
of Interest
GWS and its employees do not recommend to clients securities in which we have a material
financial interest.
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts
of Interest
GWS and its employees may buy or sell securities that are also held by clients. In order to
mitigate conflicts of interest such as front running, employees are required to disclose all
reportable securities transactions as well as provide GWS with copies of their brokerage
statements.
The Chief Compliance Officer of GWS is Gregory Gassert. He reviews all employee trades
each quarter. The personal trading reviews ensure that the personal trading of employees
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Guardian Wealth Strategies, LLC
does not affect the markets and that clients of the firm receive preferential treatment over
employee transactions.
Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest
GWS does not maintain a firm proprietary trading account and does not have a material
financial interest in any securities being recommended and therefore no conflicts of
interest exist. However, employees may buy or sell securities at the same time they buy or
sell securities for clients. In order to mitigate conflicts of interest such as front running,
employees are required to disclose all reportable securities transactions as well as provide
GWS with copies of their brokerage statements.
The Chief Compliance Officer of GWS is Gregory Gassert. He reviews all employee trades
each quarter. The personal trading reviews ensure that the personal trading of employees
does not affect the markets and that clients of the firm receive preferential treatment over
employee transactions.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
GWS may recommend the use of a particular broker-dealer or may utilize a broker-dealer
of the client's choosing. GWS will select appropriate brokers based on a number of factors
including but not limited to their relatively low transaction fees and reporting ability. GWS
relies on its broker to provide its execution services at the best prices available. Lower fees
for comparable services may be available from other sources. Clients pay for any and all
custodial fees in addition to the advisory fee charged by GWS.
• Directed Brokerage
In circumstances where a client directs GWS to use a certain broker-dealer, GWS still
has a fiduciary duty to its clients. The following may apply with Directed Brokerage:
GWS's inability to negotiate commissions, to obtain volume discounts, there may be
a disparity in commission charges among clients and conflicts of interest arising from
brokerage firm referrals.
• Best Execution
Investment advisors who manage or supervise client portfolios on a discretionary
basis have a fiduciary obligation of best execution. The determination of what may
constitute best execution and price in the execution of a securities transaction by a
broker involves a number of considerations and is subjective. Factors affecting
brokerage selection include the overall direct net economic result to the portfolios,
the efficiency with which the transaction is effected, the ability to effect the
transaction where a large block is involved, the operational facilities of the broker-
dealer, the value of an ongoing relationship with such broker and the financial
strength and stability of the broker. The firm does not receive any portion of the
trading fees.
• Soft Dollar Arrangements
The Securities and Exchange Commission defines soft dollar practices as
arrangements under which products or services other than execution services are
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Guardian Wealth Strategies, LLC
obtained by GWS from or through a broker-dealer in exchange for directing client
transactions to the broker-dealer. As permitted by Section 28(e) of the Securities and
Exchange Act of 1934, GWS receives economic benefits as a result of commissions
generated from securities transactions by the broker-dealer from the accounts of
GWS. These benefits include both proprietary research from the broker and other
research written by third parties.
A conflict of interest exists when GWS receives soft dollars. This conflict is mitigated
by disclosures, procedures, and the firm’s Fiduciary obligation to act in the best
interest of the clients and the services received are beneficial to all clients.
Aggregating Securities Transactions for Client Accounts
GWS is authorized in its discretion to aggregate purchases and sales and other transactions
made for the account with purchases and sales and transactions in the same securities for
other Clients of GWS. All clients participating in the aggregated order shall receive an
average share price with all other transaction costs shared on a pro-rated basis.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed quarterly by Gregory Gassert, Chief Compliance Officer.
Account reviews are performed more frequently when market conditions dictate.
Review of Client Accounts on Non-Periodic Basis
Other conditions that may trigger a review of clients’ accounts are changes in the tax laws,
new investment information, and changes in a client's own situation.
Content of Client Provided Reports and Frequency
Clients receive account statements no less than quarterly for managed accounts. Account
statements are issued by the Advisor’s custodian. Client receives confirmations of each
transaction in account from Custodian and an additional statement during any month in
which a transaction occurs.
Item 14: Client Referrals and Other Compensation
Economic Benefits Provided to the Advisory Firm from External Sources and
Conflicts of Interest
GWS does not receive any economic benefits from external sources.
Advisory Firm Payments for Client Referrals
GWS does not compensate for client referrals.
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Guardian Wealth Strategies, LLC
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients are urged
to review the account statements received directly from their custodians for accuracy.
GWS is deemed to have constructive custody solely because advisory fees are directly
deducted from client’s account by the custodian on behalf of GWS.
GWS is also deemed to have limited custody due to its Third-Party Standing Letters of
Authorization (“SLOA”).
GWS and its qualified custodian meet the following seven (7) conditions in order to avoid
maintaining full custody and be subject to the surprise exam requirement:
1. The Client provides an instruction to the qualified custodian, in writing, that includes
the Client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The Client authorizes GWS, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from
time to time.
3. The Client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the Client’s authorization and
provides a transfer of funds notice to the Client promptly after each transfer.
4. The Client has the ability to terminate or change the instruction to the Client’s qualified
custodian.
5. GWS has no authority or ability to designate or change the identity of the third party,
the address, or any other information about the third party contained in the Client’s
instruction.
6. GWS maintains records showing that the third party is not a related party nor located
at the same address as GWS.
7. The Client’s qualified custodian sends the Client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Item 16: Investment Discretion
Discretionary Authority for Trading
GWS accepts discretionary authority to manage securities accounts on behalf of clients.
GWS has the authority to determine, with obtaining specific client consent, the securities to
be bought or sold, and the amount of the securities to be bought or sold. The client will
authorize GWS discretionary authority to execute selected
investment program
transactions as stated within the Investment Advisory Agreement.
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Guardian Wealth Strategies, LLC
Item 17: Voting Client Securities
Proxy Votes
GWS does not vote proxies on securities. Clients are expected to vote their own proxies.
The client will receive their proxies directly from the custodian of their account or from a
transfer agent.
When assistance on voting proxies is requested, GWS will provide recommendations to the
client. If a conflict of interest exists, it will be disclosed to the client.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because GWS does not serve as a custodian
for client funds or securities and GWS does not require prepayment of fees of more than
$1200 per client and six (6) months or more in advance.
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients
GWS has no condition that is reasonably likely to impair our ability to meet contractual
commitments to our clients.
Bankruptcy Petitions during the Past Ten Years
There are no bankruptcy petitions to disclose in the past ten years.
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Guardian Wealth Strategies, LLC
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Gregory Joseph Gassert
Office Address:
6465 Wayzata Blvd
Suite 230
Minneapolis, MN 55426
Tel: 952-746-1746
Fax: 612-601-8935
gregg@gwealth.com
This brochure supplement provides information about Gregory Gassert and supplements the
Guardian Wealth Strategies, LLC’s brochure. You should have received a copy of that brochure. Please
contact Gregory Gassert if you did not receive the brochure or if you have any questions about the
contents of this supplement.
FEBRUARY 20, 2026
Additional information about Gregory Gassert (CRD #4310912) is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Guardian Wealth Strategies, LLC
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer Gregory Joseph Gassert
• Year of birth: 1975
Educational Background and Business Experience
Educational Background:
• University of Wisconsin; Mechanical Engineering; 1998
• Certified Financial Planner (CFP®) Designation; 2010
Business Experience:
• Guardian Wealth Strategies, LLC; Indirect Owner/Investment Advisor
Representative; 03/2013-Present
• University Investment Advisors, LLC; Managing Member; 01/2015-Present
• Guardian
Insurance Solutions, LLC;
Indirect Owner/Insurance Agent;
06/2018-Present
• Guardian Tax L.L.C; Indirect Owner; 09/2020-Present
• TIAA-CREF Individual & Institutional Services, LLC; Wealth Management
Advisor; 10/2005-01/2013
• Living Waters Church; Director of Finance and Operations; 05/2003-10/2005
• Principle Planning; Owner; 01/2003-11/2005
• Merrill Lynch, Pierce, Fenner & Smith, Inc.; Financial Advisor; 11/2000-
05/2003
Professional Certifications
Employees have earned certifications and credentials that are required to be explained in
further detail.
Certified Financial Planner (CFP®): Certified Financial Planner is a designation granted by
the CFP® Board. CFP® requirements:
• Bachelor’s degree from an accredited college or university.
• Completion of the financial planning education requirements set by the CFP®
Board (www.cfp.net).
• Successful completion of the 10-hour CFP® Certification Exam.
• Three-year qualifying full-time work experience.
• Successfully pass the Candidate Fitness Standards and background check.
• When you achieve your CFP® designation, you must renew your certification
every year, pay $360 certification fee and complete 30 hours of continuing
education.
Disciplinary Information
None to report.
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Guardian Wealth Strategies, LLC
Other Business Activities
Managing Member Gregory Gassert is an indirect owner and insurance agent of Guardian
Insurance Solutions, LLC. Less than 5% of his time is spent in this business. From time to
time, Clients of GWS will be offered services from through this business. As an insurance
agent and indirect owner, Mr. Gassert will receive separate yet typical compensation. Mr.
Gassert is also an indirect owner of Guardian Tax L.L.C. Although Mr. Gassert does not
spend any time in this business, Clients of GWS will be offered services from through this
business. As indirect owner, Mr. Gassert will receive compensation from this business.
These practices represent conflicts of interest because it gives an incentive to recommend
products based on the commission amount received. This conflict is mitigated by
disclosures, procedures and the firm’s fiduciary obligation to place the best interest of the
Client first and the Clients are not required to purchase any products. Clients have the
option to purchase these products through another insurance agent or tax professional of
their choosing.
Additional Compensation
Mr. Gassert receives separate yet typical compensation in his role of indirect owner of
Guardian Tax L. L. C. and Guardian Insurance Solutions LLC, but does not receive any
performance based fees.
Supervision
Since Mr. Gassert is the Chief Compliance Officer of Guardian Wealth Strategies, LLC; he is
solely responsible for all supervision and formulation and monitoring of investment advice
offered to clients. He will adhere to the policies and procedures as described in the firm’s
Compliance Manual.
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Guardian Wealth Strategies, LLC
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Brent Dean Hoppe
Office Address:
6465 Wayzata Blvd
Suite 230
Minneapolis, MN 55426
Tel: 952-746-1746
Fax: 612-601-8935
brent@gwealth.com
This brochure supplement provides information about Brent D. Hoppe and supplements the Guardian
Wealth Strategies, LLC’s brochure. You should have received a copy of that brochure. Please contact
Brent D. Hoppe if you did not receive the brochure or if you have any questions about the contents of
this supplement.
FEBRUARY 20, 2026
Additional information about Brent D. Hoppe (CRD #4280247) is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Guardian Wealth Strategies, LLC
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officer
Brent D. Hoppe
• Year of birth: 1974
Educational Background and Business Experience
Educational Background:
• Hamline University; BA Social Science/Education; 1997
Business Experience:
• Guardian Tax L. L. C.; Managing Member; 12/2013 – Present
• Guardian Wealth Strategies, LLC; Indirect Owner/Investment Advisor
Representative; 07/2013-Present
• Guardian Insurance Solutions, LLC; Indirect Owner; 06/2018-Present
• University Investment Advisors, LLC; Managing Member; 01/2015-Present
• Carlson Capital Management; Investment Advisor Representative; 09/2007-
07/2013
• TIAA-CREF Advice and Planning Services; Investment Advisor Representative;
02/2006-09/2007
• TIAA-CREF Individual & Institutional Services, Inc.; Registered Representative;
08/2001-09/2007
• A.G. Edwards & Sons, Inc.; Registered Representative; 11/2000-07/2001
Disciplinary Information
None to report.
Other Business Activities
Brent D. Hoppe also has a business as owner of Guardian Tax L. L. C. Mr. Hoppe spends less
than 10% of his time and receives less than 10% of his compensation from this activity.
Brent’s activities are limited in nature to annual board meetings, big picture decisions, etc.
Member Brent Hoppe is an indirect owner of Guardian Insurance Solutions, LLC. Although
Mr. Hoppe does not spend any time in this business, Clients of GWS will be offered services
through this business. As an indirect owner, Mr. Hoppe will receive separate yet typical
compensation.
These practices represent conflicts of interest because it gives an incentive to recommend
products based on the commission amount received. This conflict is mitigated by
disclosures, procedures and the firm’s fiduciary obligation to place the best interest of the
Client first and the Clients are not required to purchase any products. Clients have the
option to purchase these products through another insurance agent or tax professional of
their choosing.
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Guardian Wealth Strategies, LLC
Additional Compensation
Mr. Hoppe receives separate yet typical compensation in his role of indirect owner of
Guardian Tax L. L. C. and Guardian Insurance Solutions LLC, but does not receive any
performance based fees.
Supervision
Brent D. Hoppe is supervised by Gregory Gassert, Chief Compliance Officer. He reviews
Brent’s work through client account reviews, quarterly personal transactions reports as
well as face-to-face and phone interactions.
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Guardian Wealth Strategies, LLC
S U P E R V I S E D P E R S O N B R O C H U R E
F O R M A D V P A R T 2 B
Benjamin C. Olson
Office Address:
6465 Wayzata Blvd
Suite 230
Minneapolis, MN 55426
Tel: 952-746-1743
Fax: 612-601-8935
ben@gwealth.com
This brochure supplement provides information about Benjamin C. Olson and supplements the
Guardian Wealth Strategies, LLC’s brochure. You should have received a copy of that brochure. Please
contact Benjamin C. Olson if you did not receive the brochure or if you have any questions about the
contents of this supplement.
FEBRUARY 20, 2026
Additional information about Benjamin C. Olson (CRD #6781731) is available on the SEC’s website at
www.adviserinfo.sec.gov
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Guardian Wealth Strategies, LLC
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Benjamin C. Olson
• Year of birth: 1978
Educational Background and Business Experience
Educational Background:
• North Hennepin Community College; Associate in Arts; 2001
Business Experience:
• Guardian Wealth Strategies, LLC; Indirect Owner; 01/2023 – Present
• Guardian Insurance Solutions, LLC; Indirect Owner; 01/2023-Present
• Guardian Tax L.L.C; Indirect Owner; 01/2023-Present
• University Investment Advisors, Owner; 01/2023 – Present
• Guardian Insurance Solutions, LLC; Insurance Agent; 06/2018-Present
• Guardian Wealth Strategies, LLC; Investment Advisor Representative; 04/2017
– Present
• Cimarron Rock Enterprises; Owner/Consultant; 03/2011 – 12/2021
• BNI; Managing Director; 01/2006 – 03/2017
• Mortgages Unlimited; Mortgage Loan Officer; 08/2004 – 07/2011
Disciplinary Information
None to report.
Other Business Activities
Ben Olson is an indirect owner and insurance agent of Guardian Insurance Solutions, LLC.
Less than 5% of his time is spent in this business. From time to time, Clients of GWS will be
offered services from through this business. As an insurance agent and indirect owner, Mr.
Olson will receive separate yet typical compensation. Mr. Olson is also an indirect owner
of Guardian Tax L.L.C. Although Mr. Olson does not spend any time in this business, Clients
of GWS will be offered services through this business. As indirect owner, Mr. Olson will
receive compensation from this business.
These practices represent conflicts of interest because it gives an incentive to recommend
products and services based on the commission or fee amount received. This conflict is
mitigated by disclosures, procedures and the firm’s fiduciary obligation to place the best
interest of the Client first and the Clients are not required to purchase any products or
services. Clients have the option to purchase these products or services through another
insurance agent or tax professional of their choosing.
Additional Compensation
Mr. Olson receives separate yet typical compensation in his role of indirect owner of
Guardian Tax L.L.C. and Guardian Insurance Solutions LLC and as an insurance agent for
Guardian Insurance Solutions LLC. He does not receive any performance based fees.
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Guardian Wealth Strategies, LLC
Supervision
Ben Olson is supervised by Gregory Gassert, Chief Compliance Officer. He reviews Ben’s
work through client account reviews, quarterly personal transactions reports as well as
face-to-face and phone interactions. Mr. Gassert can be contacted by telephone at: 952-
746-1746 or at gassert@myguardianwealth.com
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Guardian Wealth Strategies, LLC