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HB Wealth Management, LLC
3550 Lenox Road, NE, Suite 2700
Atlanta, GA 30326
404-264-1400
hbwealth.com
9/12/2025
This Brochure (also known as Form ADV Part 2A) provides information about the
qualifications and business practices of HB Wealth Management, LLC (“HB Wealth” or
“HB”). If you have any questions about the contents of this Brochure, please contact us at
404-264-1400. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
HB Wealth is a Registered Investment Adviser. Registration of an Investment Adviser does
not imply any level of skill or training.
Additional information about HB Wealth also is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2 - Material Changes
In this section, we are required to provide a summary of material changes since the last
annual update of our Brochure. The most recent annual update of our Brochure was filed in
February 2025. Since that time, we have noted the following changes:
HB sold a minority stake to TPG Growth VI Heritage, L.P., a platform of TPG Inc. (together
“TPG”). New Mountain Capital reduced its existing minority investment in HB. Item 4 has
been updated to describe this transaction. We recommend investment in funds managed
by a firm in which one of our minority owners also holds a minority investment. Items 4, 5,
10, and 11 include details of this arrangement.
HB purchased WMS Partners, LLC an RIA headquartered in Towson, MD on January 15,
2025. Item 4 has been updated to reflect combined firm AUM.
A statement about Principal Transactions was added to the brokerage practices section of
this brochure. Item 12 has been updated to describe this type of transaction.
HB updated its standard fee schedule for financial planning and investment management
services. Item 5 has been updated to reflect this change.
HB acquired several private funds from WMS Partners, LLC as part of the acquisition in
2025. Item 10 has been updated to include these funds.
HB launched two new private funds, which are Peachtree Opportunity Fund VII, L.P. and
Peachtree Acorn Fund, L.P. Item 10 has been updated to include these funds.
Stephanie Lang no longer serves on the Peachtree Alternative Strategies Fund (“PAS”)
Board of Directors. Item 10 has been updated to reflect this change.
Thomas Carroll fulfilled his term as a member of the Schwab Advisor Services Advisory
Board. Item 12 has been updated to reflect this change.
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Table of Contents
Item 2 - Material Changes ............................................................................................................. ii
Item 4 – Advisory Business ........................................................................................................... 1
Item 5 – Fees and Compensation .................................................................................................. 6
Item 6 – Performance-Based Fees and Side-By-Side Management ................................................. 9
Item 7 – Types of Clients ............................................................................................................. 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss .......................................... 10
Item 9 – Disciplinary Information ................................................................................................ 16
Item 10 – Other Financial Industry Activities and Affiliation .......................................................... 16
Item 11 – Code of Ethics ............................................................................................................. 22
Item 12 – Brokerage Practices .................................................................................................... 23
Item 13 – Review of Accounts ..................................................................................................... 28
Item 14 – Client Referrals and Other Compensation .................................................................... 29
Item 15 - Custody ....................................................................................................................... 31
Item 16 – Investment Discretion ................................................................................................. 32
Item 17 – Voting Client Securities................................................................................................ 33
Item 18 – Financial Information ................................................................................................... 33
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Item 4 – Advisory Business
About the Firm
HB Wealth Management, LLC (“HB Wealth” or “HB”) succeeded the business of Homrich
& Berg Inc., which was founded in 1989. Homrich & Berg Inc. sold a minority stake in firm
ownership to NMSEF I Holdings V, L.P., and affiliate of New Mountain Capital (together
“NMC”) a growth-oriented investment firm. In connection with the NMC investment, HB
completed an internal restructuring, pursuant to which it created a new wholly owned
subsidiary, HB Wealth Management, LLC, into which NMC made its investment, and
Homrich & Berg, Inc. contributed substantially all its assets to this new subsidiary entity
(the “Restructuring,” and together with the NMC Investment, the “Transaction”).
Following the Restructuring, HB Wealth Management, LLC became the operating entity.
The transaction closed on 9/30/2021. HB’s shareholder owners are Homrich & Berg Inc.
and NMSEF I Holdings V, L.P.
HB Wealth Management, LLC (“HB Wealth” or “HB”) succeeded the business of Homrich
& Berg, Inc., which was founded in 1989. In September 2021, NMSEF I Holdings V, L.P., an
affiliate of New Mountain Capital (together “NMC”), bought a minority stake in HB; a
transaction that coincided with an internal restructuring that formed HB Wealth
Management, LLC as the operating company of the business. Subsequently, on
November 15, 2024, TPG Growth VI Heritage, L.P., an affiliate of TPG (together “TPG”),
purchased a minority stake in HB in conjunction with an additional internal restructuring
that created an ultimate parent entity where all investors are invested, named HBWM
Holdings, LLC, which is the indirect owner of 100% of HB Wealth Management, LLC.
Investment Management Services
HB primarily provides wealth management services. We provide these services mainly to
individuals and families, but also to trusts, retirement plans, corporate entities,
foundations, and family offices. HB’s investment management services involve the review
of client portfolios with respect to stated investment objectives, other outside assets of
the client, and the obligations of the client. HB also provides specific investment advice
solely on the basis of investment objectives and instructions received from the client. HB
offers consolidated quarterly investment capital reports.
HB considers the client's specific goals and risk tolerance and our capital markets
outlook when directing assets to investments. Clients may impose restrictions on
investing in certain securities or types of securities.
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Investment purchases are generally made through our primary custodian of client
accounts, Charles Schwab & Company, but may also include Fidelity Investments or Bank
of New York Mellon “Pershing,” an unaffiliated SEC-registered broker-dealer and FINRA
member, if appropriate. Using the custodian's services, each client opens a
custodial/brokerage account and authorizes HB to effect transactions on his or her
behalf. The custodian’s services offer the client the advantage of, among other things,
online access to accounts, a dedicated service team for handling client matters, and a
broad range of investment and asset management options. Each of the custodians offer
consolidated statements of account.
HB provides its clients with a periodic summary of the firm's outlook on the capital
markets. In addition, HB occasionally sends general industry, individual investments, or
economic reports to clients (and at times, other persons) that are believed to have a
particular interest in the subject of this material.
HB consults with its clients on other wealth management matters. Such advice includes,
but is not limited to, cash flow planning, planning for retirement income needs, wealth
transfer and estate planning, insurance planning, income tax planning, and other non-
security services agreed upon by HB and the client. These services may be referred to as
financial planning or some similar term.
All investment management and financial planning services clients retain HB by entering
into a written agreement. This agreement may be terminated within five (5) days of the
executing date of the agreement or by either party with a written notice thirty (30) days
prior to termination as agreed upon. Fees will be prorated to the date of the termination
as specified in the notice and any unearned portion of prepaid fees will be refunded to the
client.
Investment Types
In addition to equities and bonds, we invest in the following securities:
Mutual Funds and Exchange-Traded Funds
Occasionally, we recommend investments in no-load, open-ended mutual funds or
exchange traded funds (ETFs) instead of individual equity or fixed income securities.
We consider this investment appropriate in certain circumstances for diversification
without investing in a portfolio of individual securities.
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Private Investment Funds
HB provides investment advice regarding private investment funds, both affiliated
and unaffiliated, but are limited to accredited investors, and for some funds, we
require the investors to also be qualified clients or qualified purchasers. Private
funds are suitable only for sophisticated investors who do not require immediate
liquidity for their investments, for whom an investment in a private fund does not
constitute a complete investment program, and who fully understand and are
willing to assume the risks involved in the private fund’s investment program. Even
when the investments of a private fund are successful, some do not produce a
realized return for a period of years. The private funds’ offering documents contain
additional information that must be reviewed by any potential investor. If a client
determines to become a private fund investor, the amount of assets invested in the
fund(s) shall be included as part of “assets under management” for purposes of HB
calculating its investment advisory fee. HB’s clients are under absolutely no
obligation to consider or make an investment in any private investment fund(s).
HB Funds (Affiliated Funds)
HB forms and manages its own private investment funds (“HB Funds”). HB uses a third-
party administrator for administration and reporting. Within the HB Funds, HB may invest
in underlying private investments including but not limited to issuers such as direct real
estate investments in addition to other private funds including pooled investments such
as private equity, debt, real estate, and natural resources.
Cliffwater Funds
We recommend pooled investment vehicles managed by Cliffwater LLC (“Cliffwater”), a
firm in which one of our indirect minority owners also holds a minority investment. Please
see Items 5, 10, and 11 of this Brochure for further details.
Unaffiliated Private Investments
HB invests in other unaffiliated private investments such as direct real estate investments
and pooled investments such as private equity, debt, real estate, and natural resources
funds. Valuations are reported quarterly and are based upon the most recent valuation
reports received from underlying fund managers or investment sponsors.
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Hedge Funds
HB invests in pooled hedge fund entities. The values and returns for pooled hedge fund
entities are computed monthly. Final monthly valuations are generally available around
the 20th business day of the month. To give a more accurate picture of the values of
pooled hedge fund entities, HB may use estimates from the hedge fund managers as soon
as they are available and update the hedge fund values in client accounts. Generally,
hedge fund managers provide these estimates beginning on the 5th business day of the
month for the prior month ending value.
Portfolio Accounting and Reporting
HB uses a third-party provider, Black Diamond Performance Reporting, for portfolio
accounting and client performance reporting. Clients have online access to view portfolio
holdings, performance, and other portfolio attributes. Market values in Black Diamond
are updated daily and include accrued interest and accrued dividends. Client accounts
are reconciled daily by Black Diamond. Valuations of private investments, including such
investments as hedge funds, private equity, private debt, and other private funds are
updated by HB as valuations are provided to us by the fund managers or investment
sponsors. For direct real estate investments, valuations are held at cost unless an
appraisal has been received. Quarterly HB Advisory Fees for private investments
(including HB Funds, Unaffiliated Private Investments, Cliffwater Funds and Hedge Funds)
will be calculated using the most current valuations received (which, in the case of some
hedge funds, may be an estimate). Current investment values may be higher or lower than
those HB has on file.
Retirement Plan Rollovers - Potential for Conflict of Interest
A client or prospective client leaving an employer typically has four options regarding an
existing retirement plan (and may engage in a combination of these options): (i) leave the
money in the former employer’s plan, if permitted, (ii) roll over the assets to the new
employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an
Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could,
depending upon the client’s age, result in adverse tax consequences). If HB recommends
that a client roll over their retirement plan assets into an account to be managed by HB,
such a recommendation may create a potential conflict of interest if HB will earn new (or
increase its current) compensation as a result of the rollover. HB mitigates this potential
conflict by analyzing the former employer’s plan compared to the client’s options taking
multiple factors into account and making a recommendation in the best interest of the
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client. No client is under any obligation to roll over retirement plan assets to an account
managed by HB.
HB is a fiduciary under the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”), with respect to investment management services and investment
advice provided to ERISA plan clients, including ERISA plan participants. HB is also a
fiduciary under the Internal Revenue Code (the “IRC”) with respect to investment
management services and investment advice provided to ERISA plans, ERISA plan
participants, IRAs and IRA owners (collectively, “Retirement Account Clients”). As such,
HB is subject to specific duties and obligations under ERISA and the IRC that include,
among other things, prohibited transaction rules which are intended to prohibit fiduciaries
from acting on conflicts of interest. When a fiduciary gives advice in which it has a conflict
of interest, the fiduciary must either avoid or eliminate the conflict or rely upon a
prohibited transaction exemption (a “PTE).
As a fiduciary, we have duties of care and of loyalty to you and are subject to obligations
imposed on us by the federal and state securities laws. As a result, you have certain rights
that you cannot waive or limit by contract. Nothing in our agreement with you should be
interpreted as a limitation of our obligations under the federal or state securities laws or
as a waiver of any unwaivable rights you possess.
Assets Under Management
HB provides discretionary and non-discretionary asset management. Our RAUM as of
5/31/2025 is as follows:
Discretionary:
$ 22,043,900,107
Non-Discretionary:
$ 3,836,396,085
Total:
$ 25,880,296,192
In addition, HB also advises clients on assets and makes investment recommendations to
clients on assets where HB has no ability to place trade for the clients. In this situation,
we refer to those assets as “assets under advisement”.
Financial Planning and Wealth Advisory Services
HB offers financial planning services to clients. These services include assessing a
client’s present financial situation and assisting with defining personal financial planning
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goals and objectives. Focus areas can include, but are not limited to, cash flow planning,
tax planning, retirement planning, estate planning, investment planning and education
planning.
HB does not prepare any accounting or legal documents for implementation of the
financial plan. Any fees incurred for such professional services are the client’s
responsibility.
Item 5 – Fees and Compensation
Fees for Wealth Management Services
HB’s fee for providing Wealth Management Services (includes but not limited to
investment management and financial planning) depends on several factors. The two
main factors are (1) the scope, complexity, and frequency of the services to be provided,
and (2) the value of the investment capital placed under HB’s management. HB generally
imposes a minimum annual fee of $12,500 for its services but may negotiate a fee below
the annual minimum, or tiered schedule, where circumstances warrant. HB may request
reimbursement of the out-of-pocket expenses it incurs in providing services to its clients.
HB’s compensation for Wealth Management Services is calculated and payable in
accordance with the agreed upon fee schedule. The fee schedule is applied by HB to the
market value of assets, which includes cash, cash equivalents, accrued interest and
dividends, (in some cases excluding margin balances; in other cases the margin balances
are not excluded) of the client's accounts as reasonably determined by HB at the end of
the preceding calendar quarter. Fees are paid in advance at the beginning of each
calendar quarter. If Wealth Management Services begin after the start of a quarter, fees
will be prorated accordingly. If a client terminates their advisory agreement during the
quarter, HB will refund the prorated amount of the fee that was paid in advance. HB
deducts fees from client accounts as described in the client agreement. In some cases,
the firm will allow a client to pay by check instead of the account fee deduction. HB
occasionally provides financial services to clients on an hourly rate basis.
HB's current standard fee schedule for Financial Planning and Investment Management
Services is listed below. In some cases, with financial planning clients, there may be an
agreed upon fixed annual minimum fee which would cause the total fees charged as a
percentage of investment capital under management to exceed the tiered fee schedule
below. HB’s fees are negotiable. In addition, legacy clients pay legacy fee rates that differ
from HB’s fee rates. Accordingly, a number of current clients have fee schedules that
differ from the standard fee schedule.
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Financial Planning and Investment Management Services
Market Value of Portfolio
Annual Fee
First $ 1,000,000
1.25%
Next $ 4,000,000
1.00%
Next $ 5,000,000
0.75%
Next $ 20,000,000
0.625%
Over $30,000,000 0.50%
HB's current standard fee schedule for Investment Management Services is listed below.
In some cases, with Investment Management only clients, there may be an agreed upon
fixed annual minimum fee which would cause the total fees charged as a percentage of
investment capital under management to exceed the tiered fee schedule below. HB’s
fees are negotiable. In addition, legacy clients pay legacy fee rates that differ from HB’s
fee rates. Accordingly, a number of current clients have fee schedules that differ from the
standard fee schedule.
HB’s fees for Investment Management Services include the fees HB charges for
investments in affiliated and unaffiliated private investment funds.
Investment Management Services
Market Value of Portfolio
Annual Fee
First $ 1,000,000
1.25%
Next $ 1,000,000
1.00%
Next $ 3,000,000
0.75%
Next $ 5,000,000
0.625%
Over $ 10,000,000
0.50%
Payment of fees may be paid directly to HB by the client, or payment of fees may be made
by the independent custodian holding the client's investments.
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When payment is to be made by the custodian:
(1) The client provides written authorization permitting the fees to be paid directly from the
client's account held by the custodian;
(2) HB provides the custodian with the amount of the fee;
(3) HB sends to the client an invoice that shows the amount of the fee, the value of the
client's assets upon which the fee is based, and the specific manner in which the fee is
calculated;
(4) The custodian discloses to the client that it is the client's responsibility to verify the
accuracy of the fee calculation, and that the custodian has not determined whether the
calculation is properly made; and
(5) The custodian sends to the client an account statement that shows all amounts
disbursed from the client's account.
HB’s fees are exclusive of brokerage commissions, transaction fees, and other costs and
expenses which shall be incurred by the client in connection with investing their assets.
Clients may incur certain charges imposed by custodians, brokers, third party investment
managers and other third parties such as margin interest, trade away fees, management
fees, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, other fees and taxes on brokerage accounts and
securities transactions, and separate custody fees for maintaining Alternative
Investments in taxable or retirement accounts. Mutual funds, exchange traded funds and
private investment funds also charge internal management fees, which are disclosed in
the fund’s prospectus or offering memorandum. Such charges, fees and commissions are
exclusive of and in addition to HB’s fee. We advise each client to read the appropriate
prospectus for mutual funds & ETF’s in addition to the Operating Agreement and Offering
Memorandum of Private Investment Partnerships for a list of expenses.
Private fund expenses for certain HB-sponsored private funds (funds acquired by the firm
through an M&A transaction and newly offered private funds) include the cost of internal
administration by HB’s supervised persons. HB charges these funds for the time its
supervised persons spend working on administrative matters on behalf of the fund at a
rate HB believes is a reasonable proxy for the cost to HB of the supervised person. This
internal administration arrangement presents a conflict of interest, as HB is charging to
the funds expenses that HB otherwise would be required to bear as HB’s own overhead in
amounts that are determined by HB in the absence of an arms’ length negotiation with a
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third party, and could be considered compensation to HB that is in addition to the fees HB
receives for managing the funds. HB nevertheless believes that the arrangement is in the
funds’ best interest in that HB believes the expenses are lower than or comparable to the
amount the funds would pay for administration by a third party. HB seeks to confirm the
reasonableness of the administration expenses charged to the funds by seeking an
estimate of the cost of comparable services on a biennial basis, and/or in the event of a
significant change in the nature of the services being provided.
External Managers
Where HB provides portfolio management services to accounts through the use of
external managers who serve as third-party asset managers, some clients incur an
additional fee payable to the external manager that is separate from the HB fee.
Cliffwater Funds
We do not receive any compensation from Cliffwater in connection with the assets that
our clients place in Cliffwater’s pooled investment vehicles. HB’s clients are not advisory
clients of and do not pay advisory fees to Cliffwater. However, our clients bear the costs of
Cliffwater’s investment vehicle or vehicles in which they are invested, including any
management fees and performance fees payable to Cliffwater.
The allocation of HB client assets to Cliffwater’s pooled investment vehicles increases
Cliffwater’s compensation and the value of TPG’s investment relative to a situation in
which our clients are excluded from Cliffwater’s pooled investment vehicles or invested in
another third party’s pooled investment vehicles. As a consequence, TPG has a financial
incentive to cause us to recommend that our clients invest in Cliffwater’s pooled
investment vehicles.
Item 6 – Performance-Based Fees and Side-By-Side Management
Performance-based fees include fees based upon the investment performance of an
account or overall portfolio. HB does not charge any such performance-based fees. Such
performance fees may come with an inherent conflict of interest for a manager to take on
additional risk in ordered to attempt to achieve a higher return thereby increasing the
management fee. HB does not wish to be in this position, so we have removed that
potential conflict from our relationship with our clients.
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Item 7 – Types of Clients
HB provides portfolio management services to individuals, high net worth individuals,
corporate pension and profit-sharing plans, charitable institutions, foundations,
endowments, private investment funds, trusts, and a registered investment company.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
HB provides advice on securities such as mutual funds, exchange traded funds (ETF’s),
exchange traded notes (ETN’s), bonds, stocks, hedge funds, private equity funds, real
estate funds, natural resources funds, and structured notes. Our methods of analysis,
investment strategies, and certain risks are described below.
Third-party equity and fixed income mutual funds, ETFs/ETNs, hedge funds, private
partnerships - Methods of Analysis
Quantitative Analysis – When evaluating third-party managers, we use a variety of
investment factors that include, but are not limited to, performance statistics, risk
statistics, volatility, concentration (sector, position, and geographic), market-cap
weightings, and liquidity of underlying securities. For passive (index) investments, we
evaluate the index methodology.
Qualitative Analysis
Team – We evaluate the strength of the investment team which includes, but is not limited
to, determining key decision makers, relevant experience, compensation structure,
alignment of interests, employee turnover, and ownership structure.
Process – We determine whether we believe the investment process is repeatable and if it
has remained consistent in various market environments. We evaluate how idea sourcing
occurs, how security selection is made, and how the portfolio construction is determined.
Additional Methods of Analysis for Individual Stocks
Quantitative Analysis – When evaluating individual equities, we look at a wide variety of
investment factors that include, but not limited to, market-cap weightings, profitability,
and a track record of consistent growth in earnings, cash flow, and dividend payments to
investors and are positioned to continue growing all three metrics into the foreseeable
future.
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Additional Methods of Analysis for Individual Bonds
Analysis of individual bonds includes, but is not limited to, evaluation of the underlying
ratings of the securities, analysis of spreads versus similarly rated bonds, and analyzing
the overall shape of the yield curve. We evaluate the bond structure (e.g. general
obligation bonds vs. revenue bonds). We seek bonds that offer proper diversification to
the client’s portfolio in terms of sector, geography, and maturity.
Additional Methods of Analysis for ETFs
Liquidity analysis – Illiquidity of ETFs is a risk that must be evaluated. We analyze trading
volume and determine if we should place trades outside of market orders to protect our
clients from wide bid/ask spreads which may result in unfavorable pricing.
Additional Methods of Analysis for ETNs
Counterparty risk – ETNs are exchange traded notes that are senior, unsecured debt
securities issued by an underwriting bank and are therefore backed only by the credit of
the issuer. As part of our analysis, we review the creditworthiness of the underlying
issuer.
Additional Methods of Analysis for hedge funds
Operational due diligence checks – Because hedge funds do not provide full transparency
or daily liquidity, we perform an extra layer of analysis. These include, but are not limited
to, assessment of valuation policies, cash management controls, portfolio risk
management, reliability of systems, and checks on their service providers. In addition, we
review all legal documents.
Additional Methods of Analysis for private partnerships
Deal flow/sourcing – Because private partnerships are often blind pools (investors know
the strategy but not the specific investments), we attempt to determine if the
management team will be able to generate sufficient deal flow and has the appropriate
contacts to source attractive opportunities.
Valuation methods – Because private partnerships are illiquid and often have long
durations, we must determine that we are comfortable with the valuation policies in place
and they are an accurate depiction of the value of the underlying investments.
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Fund terms – Terms for private investments are more complicated than mutual funds and
ETFs. We must become comfortable with the partnership’s terms and determine that
they are not onerous for underlying investors.
Additional Methods of Analysis and Risks for Structured Notes
Structured note risks and terms depend on a variety of factors including interest rates,
volatility, and the credit quality of issuers. HB takes all of these items into consideration
when evaluating potential structured note investments for clients. HB will quote multiple
issuers when trading structured notes in an effort to get the best pricing, taking all risks
into account.
Complexity. Structured notes are complex financial instruments. Clients should
understand the reference asset(s) or index(es) and determine how the note’s payoff
structure incorporates such reference asset(s) or index(es) in calculating the note’s
performance. This payoff calculation includes leverage multiplied on the performance of
the reference asset or index, protection from losses should the reference asset or index
produce negative returns, and fees. Structured notes usually have complicated payoff
structures that can make it difficult for clients to accurately assess their value, risk and
potential for growth through the term of the structured note. Determining the performance
of each note can be complex and this calculation can vary significantly from note to note
depending on the structure. Notes can be structured in a wide variety of ways. Payoff
structures can be leveraged, inverse, or inverse-leveraged, which may result in larger
returns or losses. Clients should carefully read the prospectus for a structured note to
fully understand how the payoff on a note will be calculated and discuss these issues with
us.
Market risk. Some structured notes provide for the repayment of principal at maturity,
which is often referred to as “principal protection.” This principal protection is subject to
the credit risk of the issuing financial institution. Many structured notes do not offer this
feature. For structured notes that do not offer principal protection, the performance of the
linked asset or index may cause clients to lose some, or all, of their principal. Depending
on the nature of the linked asset or index, the market risk of the structured note may
include changes in equity or commodity prices, changes in interest rates or foreign
exchange rates, or market volatility.
Issuance price and note value. The price of a structured note at issuance will likely be
higher than the fair value of the structured note on the date of issuance. Issuers now
disclose an estimated value of the structured note on the cover page of the offering
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prospectus, allowing investors to gauge the difference between the issuer’s estimated
value of the note and the issuance price. The estimated value of the notes is likely lower
than the issuance price of the note to investors because issuers include the costs for
selling, structuring or hedging the exposure on the note in the initial price of their
notes. After issuance, structured notes cannot be re-sold on a daily basis and thus will be
difficult to value given their complexity.
Liquidity. The ability to trade or sell structured notes in a secondary market is often very
limited as structured notes (other than exchange-traded notes known as ETNs) are not
listed for trading on security exchanges. As a result, the only potential buyer for a
structured note may be the issuing financial institution’s broker-dealer affiliate or the
broker-dealer distributor of the structured note. In addition, issuers often specifically
disclaim their intention to repurchase or make markets in the notes they issue. Clients
should, therefore, be prepared to hold a structured note to its maturity date, or risk selling
the note at a discount to its value at the time of sale.
Credit risk. Structured notes are unsecured debt obligations of the issuer, meaning that
the issuer is obligated to make payments on the notes as promised. These promises,
including any principal protection, are only as good as the financial health of the structured
note issuer. If the structured note issuer defaults on these obligations, investors could
lose some, or all, of the principal amount they invested in the structured notes as well as
any other payments that would be due on the structured notes.
Call risk. Some structured notes have “call provisions” that allow the issuer, at its sole
discretion, to redeem the note before it matures at a price that can be above, below or
equal to the face value of the structured note. If the issuer “calls” the structured note,
clients may not be able to reinvest their money at the same rate of return provided by the
structured note that the issuer redeemed.
Tax considerations. The tax treatment of structured notes is complicated and, in some
cases, uncertain. Before purchasing any structured note, clients should consult with a tax
advisor. Clients also should read the applicable tax risk disclosures in the prospectuses
and other offering documents of any structured note they are considering purchasing.
Additional Methods of Analysis and Risks for Options
The main areas of analysis when buying or selling options are the implied volatility of the
option and the delta of the option. These two metrics govern the risk and return potential
for the security. Leverage is also a significant consideration when investing in options. The
risk of purchasing options are well defined. The maximum loss is equal to the premium
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paid for the option. There are two main risks to an options-writing strategy. The first is that
the value of the option moves against the investor and the investor chooses to close out
their position prior to expiry at a mark to market loss. The second is that the underlier
moves to a level significantly above (call) / below (put) the strike price, and the investor is
then forced to purchase the asset at an off-market price at or before expiry.
Risks of Investing in Securities
Investing in securities involves the risk of loss that clients should be prepared to bear. All
investment programs have certain risks that are borne by the investor. Investment risks
that investors face include the following:
Interest Rate Risk: Fluctuations in interest rates can cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
Market Risk: The price of a security, bond, or mutual fund can drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, political,
economic and social conditions can trigger market events.
Inflation Risk: When any type of inflation is present, a dollar’s value today can vary
compared to the value of a dollar next year, as purchasing power usually erodes at the
same rate as inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments are reinvested at
a potentially lower rate of return (i.e., interest rate). This risk primarily relates to fixed
income securities.
Business Risk: These risks are associated with a particular industry or a particular
company within an industry. For example, oil-drilling companies depend on finding oil and
then refining it, which is a lengthy process, before they can generate a profit. They carry a
higher risk of profitability than an electric company, which generates its income from a
steady stream of customers who buy electricity no matter what the economic environment
is like.
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Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally,
assets are more liquid if many traders are interested in a standardized product. For
example, Treasury Bills are highly liquid, while real estate properties are not.
Cash Withdrawals Risk: The need to sell the portfolio’s holdings in order to meet a client’s
cash withdrawal requests could cause loss when selling securities if the requests are
unusually large or frequent or occur in times of overall market turmoil or declining prices,
or when the securities the portfolio manager wishes to sell or is required to sell are illiquid.
Financial Risk: Excessive borrowing to finance a business’s operations increases the risk
of profitability, because the company must meet the terms of its obligations in good times
and bad. During periods of financial stress, the inability to meet loan obligations can result
in bankruptcy and/or a declining market value.
Management Risk: The risk is whether the investment strategy process and risk analyses
applied by HB will produce the desired results and that legislative and regulatory
developments can affect the investment techniques available to HB and the individual
portfolio manager in connection with managing the portfolio. There is no guarantee that the
investment objective of the portfolio will be achieved.
Risks of Investing in Private Funds:
HB is the Investment Manager of private investment funds in which clients and others are
solicited to invest and also recommends clients invest in other unaffiliated private
investment funds. Investors are limited to accredited investors, and for some funds, we
require the investors to also be qualified clients or qualified purchasers. The private funds
are suitable only for sophisticated investors who do not require immediate liquidity for
their investments, for whom an investment in a private fund does not constitute a
complete investment program, and who fully understand and are willing to assume the
risks involved in the private fund’s investment program. Even where the investments of a
private fund are successful, some do not produce a realized return for a period of years.
The private funds’ offering documents contain a detailed description of risk factors that
must be reviewed by any potential investor in the fund.
Cybersecurity Risk:
The computer systems, networks and devices used by HB and service providers to us and
our clients to carry out routine business operations employ a variety of protections
designed to prevent damage or interruption from computer viruses, network failures,
computer and telecommunication failures, infiltration by unauthorized persons, and
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security breaches. Despite the various protections utilized, these systems, networks, and
devices potentially can be breached. A client could be negatively impacted as a result of a
cybersecurity breach. Cybersecurity breaches can include unauthorized access to
systems, networks, or devices; infection from computer viruses or other malicious
software code; and attacks that shut down, disable, slow, or otherwise disrupt operations,
business processes, or website access or functionality. Cybersecurity breaches can cause
disruptions and impact business operations, potentially resulting in financial losses to a
client; impediments to trading; the inability by us and other service providers to transact
business; violations of applicable privacy and other laws; regulatory fines, penalties,
reputational damage, reimbursement or other compensation costs, or additional
compliance costs; as well as the inadvertent release of confidential information. Similar
adverse consequences can result from cybersecurity breaches affecting issuers of
securities in which a client invests; governmental and other regulatory authorities;
exchange and other financial market operators, banks, brokers, dealers, and other
financial institutions; and other parties. In addition, substantial costs can be incurred by
these entities in order to prevent or mitigate the risk of cybersecurity breaches in the
future.
Pandemic Risk:
The transmission of a pandemic and efforts to contain its spread could result in border
closings and other travel restrictions and disruptions, market volatility, disruptions to
business operations, supply chains and customer activity and quarantines. Volatility in
the U.S. and global financial markets caused by a pandemic could impact our firm’s
investment strategies. Although currently there has been no significant impact, future
pandemics could negatively affect vendors on which our firm and clients rely and could
disrupt the ability of such vendors to perform essential tasks.
Item 9 – Disciplinary Information
Registered Investment Advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of HB or the integrity
of HB’s management. HB has no information applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliation
Peachtree Alternative Strategies Fund (“PAS”): At the end of 2016, HB converted the H&B
Hedge Fund, LLC (a private fund) into a Registered Investment Company, the PAS and
serves as the Fund Adviser HB Director, Ford Donohue, serves as the PAS President. Mr.
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Donohue earns any additional compensation for their services to the PAS. HB advises its
suitable clients to invest in the PAS.
H&B Partners, LLC ("Partners"): Partners is an affiliated company under common
ownership and control with HB. Partners, a Georgia limited liability company, was formed
in 1998 and is owned by HB Shareholders Andrew Berg and Adam Fuller. Partners serves
as managing member for the following investment vehicle in which clients were solicited
to invest. This investment vehicle was organized by the investment committee of HB.
Partners does not receive fees for its management services from the investment vehicle.
Partners is reimbursed for the cost of various incidental operating expenses (licenses,
mail service, etc.) paid for the benefit of the investment vehicle.
Income Opportunity Fund II, LP, Delaware limited partnership formed in 2013 as a vehicle
for HB clients to invest in public and/or private debt, equity, fixed income, real estate,
natural resources, and distressed asset investment funds. The fund is closed to new
investors.
2008 Opportunity Partners, LLC (“Opportunity Partners”), is an affiliated company under
common ownerships and control with HB. Opportunity Partners, a Delaware limited
liability company formed in 2008, is owned by HB Shareholders Andrew Berg, Adam
Fuller, and Andrew Klepchick. Opportunity Partners serves as General Partner to the 2008
Opportunity Fund, L.P. listed below. Opportunity Partners, LLC does not receive fees for
its management services from the funds listed below. Opportunity Partners is reimbursed
for the cost of various incidental operating expenses (licenses, mail service, etc.) paid for
the benefit of the 2008 Opportunity Fund, L.P.
2008 Opportunity Fund, L.P., a Delaware limited partnership formed in 2008 as a vehicle
for HB clients to invest in private markets (including private equity, real estate, natural
resources, and distressed debt). The fund is closed to new investors.
Homrich Berg Partners, LLC, is an affiliated company under common ownership and
control with HB. HB Partners, a Georgia limited liability company formed in 2015, is
owned by HB Shareholders Andrew Berg, Adam Fuller, Ross Bramwell. HB Partners serves
as General Partner to the funds listed below. HB Partners does not receive fees for its
management services from the funds listed below. HB Partners is reimbursed the cost of
various incidental operating expenses (licenses, mail service, etc.) paid for the benefit of
the funds listed below.
2015 Opportunity Fund, L.P., a Delaware limited partnership formed in 2015 as a vehicle
for HB clients to invest in private markets (including but not limited to private equity,
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private real estate, private natural resources, and private debt). The fund is closed to new
investors.
2017 Opportunity Fund, L.P., a Delaware limited partnership formed in 2017 as a vehicle
for HB clients to invest in private markets (including but not limited to private equity,
private real estate, private natural resources, and private debt). The fund is closed to new
investors.
2017 Real Estate Opportunity Fund, L.P., a Delaware limited partnership formed in 2017
as a vehicle for HB clients to invest private direct equity or debt real estate investments
that are not available through traditional outlets (including but not limited to office,
multifamily, hospitality, senior housing, self-storage and retail). The fund is closed to new
investors.
Peachtree Credit Opportunities Fund, LP, a Delaware limited partnership formed in 2018
as a vehicle for HB clients to invest in a diversified portfolio of private fund and/or
managed account investments, with a focus on income-producing opportunities. The
fund is closed to new investors.
Peachtree Real Estate Fund II, LP, a Delaware limited partnership formed in 2019 as a
vehicle for HB clients to invest in which will seek to provide opportunities to partner with
real estate operators to provide attractive returns through both current income and long-
term capital appreciation through real estate investments in all property types. The fund
is closed to new investors.
Peachtree Real Estate Fund II-A, LP, a Delaware limited partnership formed in 2019 as a
vehicle for HB clients to invest in which will seek to provide opportunities to partner with
real estate operators to provide attractive returns through both current income and long-
term capital appreciation through real estate investments in all property types. The fund
is closed to new investors.
Peachtree Opportunities Fund IV, LP, a Delaware limited partnership formed in 2020 as a
vehicle for HB clients to invest in private markets (including but not limited to private
equity, private real estate, private natural resources, and private debt). The fund is closed
to new investors.
Peachtree Opportunities Fund V, LP, a Delaware limited partnership formed in 2021 as a
vehicle for HB clients to invest in private markets (including but not limited to private
equity, private real estate, private natural resources, and private debt). The fund is closed
to new investors.
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Peachtree Opportunity Fund VI, LP, a Delaware limited partnership formed in 2023 as a
vehicle for HB clients to invest in private markets (including but not limited to private
equity, private real estate, private natural resources, and private debt). This fund is closed
to new investors.
Peachtree Opportunity Fund VII, LP, a Delaware limited partnership formed in 2025 as a
vehicle for HB clients to invest in private markets (including but not limited to private
equity, private real estate, private natural resources, and private debt). This fund is open
to new investors.
Peachtree Real Estate Fund III, LP, a Delaware limited partnership formed in 2021 as a
vehicle for HB clients to invest in which will seek to provide opportunities to partner with
real estate operators to provide attractive returns through both current income and long-
term capital appreciation through real estate investments in all property types. The fund
is closed to new investors.
Peachtree Real Estate Fund III-A, LP, a Delaware limited partnership formed in 2021 as a
vehicle for HB clients to invest in which will seek to provide opportunities to partner with
real estate operators to provide attractive returns through both current income and long-
term capital appreciation through real estate investments in all property types. The fund
is closed to new investors.
Peachtree Credit Opportunities Fund II, L.P., a Delaware limited partnership formed in
2021 as a vehicle for HB clients to invest in a portfolio of income-producing private fund
investments with the potential for higher interest rates and/or volatility to adversely affect
public fixed income returns in the future. The fund is closed to new investors.
Peachtree Credit Opportunities Fund III, L.P., a Delaware limited partnership formed in
2024 as a vehicle for HB clients to invest in a portfolio of income-producing private fund
investments with the potential for higher interest rates and/or volatility to adversely affect
public fixed income returns in the future. The fund is closed to new investors.
Peachtree Real Estate Fund IV, L.P., a Delaware limited partnership formed in 2022 as a
vehicle for HB clients to invest in direct private debt and equity real estate investments
that are not available via traditional investment strategies. The fund is closed to new
investors.
Peachtree Real Estate Fund IV-A, L.P., a Delaware limited partnership formed in 2022 as a
vehicle for HB clients to invest in direct private debt and equity real estate investments
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that are not available via traditional investment strategies. The fund is closed to new
investors.
Cliffwater Funds. Under certain circumstances we offer our clients the opportunity to
invest in pooled investment vehicles managed by Cliffwater. Cliffwater provides these
services to such clients pursuant to limited liability company agreement or limited
partnership agreement documents and in exchange for a fund-level management fee and
performance fee paid by our clients and not by us. TPG has a minority investment in
Cliffwater, and TPG also has an indirect minority investment in HB. The allocation of our
clients’ assets to Cliffwater’s pooled investment vehicles increases Cliffwater’s
compensation and revenue and the value of TPG’s investment. As a consequence, TPG
has a financial incentive to cause HB to recommend that our clients invest in Cliffwater’s
pooled investment vehicles, which creates a conflict with the interests of HB clients who
invest, or are eligible to invest, in Cliffwater’s pooled investment vehicles. More
information about TPG can be found at https://www.tpg.com/.
We believe this conflict is mitigated because of the following factors: (1) TPG’s investment
in Cliffwater is passive and noncontrolling; (2) this arraignment is based on our
reasonable belief that investing a portion of HB’s clients’ assets in Cliffwater’s investment
vehicles is in the best interest of the clients; (3) Cliffwater and its investment vehicles
have met the due diligence and performance standards that we apply to investment
managers in which we and our affiliates do not have a financial interest; (4) subject to
redemption restrictions, we are willing and able to reallocate HB client assets to other
investment vehicles, in part or in whole, if Cliffwater’s services become unsatisfactory in
our judgement and at our sole discretion; and (5) we are providing this disclosure and
obtaining your consent prior to investment; (6) we have fully and fairly disclosed the
material facts regarding this relationship to you, including in this Brochure, and HB clients
who invest in Cliffwater’s pooled investment vehicles have given their informed consent to
those investments.
Peachtree Acorn Fund, L.P., a Delaware limited partnership formed in 2025 as a vehicle
for HB clients to invest in asset-based lending, corporate loans, opportunistic
investments, real assets, and non-correlated investments that are not available via
traditional strategies. This fund is open to new investors.
WMS Private Equity Fund I, LLC, a Delaware limited liability company formed in 2023 by
WMS Partners, LLC as a multi manager fund vehicle to provide investors with reasonable
investment returns from investments in different classes of private equity investing: (i)
growth equity, (ii) equity buyout, (iii) venture capital and (iv) other private equity (including
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funds and/or transactions dealing with real estate-related assets and other assets
including, not by way of limitation, distressed real estate assets). The fund is closed to new
investors.
WMS Private Income Fund I, LLC, a Delaware limited liability company formed in 2016 by
WMS Partners, LLC as a multi manager fund vehicle to provide investors (a) an attractive,
long-term rate of return, on an absolute as well as a risk-adjusted basis, comprised of
both current income and capital appreciation; (b) moderate performance volatility; and (c)
expected low correlation with the equity and fixed income markets. The fund is closed to
new investors.
WMS Private Income Fund II, LLC, a Delaware limited liability company formed in 2018 by
WMS Partners, LLC as a multi manager fund vehicle to provide investors (a) an attractive,
long-term rate of return, on an absolute as well as a risk-adjusted basis, comprised of
both current income and capital appreciation; (b) moderate performance volatility; and (c)
expected low correlation with the equity and fixed income markets. The fund is closed to
new investors.
WMS Private Income Fund III, LLC, a Delaware limited liability company formed in 2021 by
WMS Partners, LLC as a multi manager fund vehicle to provide investors (a) an attractive,
long-term rate of return, on an absolute as well as a risk-adjusted basis, comprised of
both current income and capital appreciation; (b) moderate performance volatility; and (c)
expected low correlation with the equity and fixed income markets. The fund is closed to
new investors.
Clients of HB who are also Investment Managers or Sponsors
HB has long-standing relationships with investment managers and other private
investment sponsors on which we advise our clients to invest. In some instances, such
investment managers or sponsors have also become Wealth Management clients of HB.
Currently, multiple executives of recommended investment sponsors including but not
limited to private real estate investments, REITS, fixed income securities, and Film/Gaming
Industry companies who offer tax credits. A potential conflict of interest may exist when
we advise our clients to invest in private investments that are managed or sponsored by
other HB clients. We conduct extensive due diligence in both private and public
investment opportunities, and we only recommend such investment opportunities when
we believe they are in the best interest of our clients. To mitigate this conflict, HB
discloses this fact prior to recommending the private investment or tax credit to a client.
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Item 11 – Code of Ethics
HB has adopted a Code of Ethics for all shareholders and employees of the firm that
describes its high standard of business conduct and fiduciary duty owed to its clients. The
Code of Ethics includes provisions relating to personal securities trading procedures. All
employees of HB must acknowledge the terms of the Code of Ethics annually, or as
amended.
HB anticipates that, when consistent with clients’ investment objectives, it may
recommend that investment advisory clients or prospective clients purchase or sell
securities in which HB, its affiliates, and/or clients have a position of interest. This occurs
in some cases with recommended exchange-traded funds or mutual funds where
employees may invest in the same funds that the firm recommends to clients. In addition
to this, shareholders/employees of the firm may invest in the same Private Investment
Partnerships as they recommend to clients. HB’s shareholders and employees are
required to follow HB’s Code of Ethics, subject to satisfying this policy employees of HB
may trade for their own accounts in securities which are recommended to and/or
purchased for HB’s clients. If a conflict of interest is present when investing in the same
securities as a client, the shareholder or employee must disclose that conflict to the
client prior to making the investment. The Code of Ethics is designed to assure that the
personal securities transactions, as well as activities and interests of the HB employees,
will not interfere with (i) making decisions in the best interest of clients and (ii)
implementing such decisions while, at the same time, allowing employees to invest for
their own accounts. Employee trading is continually monitored under the Code of Ethics,
which is designed to reasonably prevent conflicts of interest between HB and its clients.
HB has engaged a third-party software provider which allows HB to electronically monitor
employee trading activity.
Employee accounts may trade in the same securities with client accounts on an
aggregated basis when consistent with HB’s obligation of best execution. In such
circumstances, the affiliated and client accounts will share commission costs equally
and receive securities at a total average price. HB will retain records of the trade order
(specifying each participating account) and its allocation, which will be completed prior to
the entry of the aggregated order. Completed orders will be allocated as specified in the
initial trade order. Partially filled orders will be allocated on a pro rata basis. The same
process will apply to privately traded securities and for those private securities with
limited supply, the investment will be allocated on a pro rata basis. Any exceptions will be
explained to the Order. HB recommends that certain of our clients invest in pooled
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investment vehicles managed by the firm in which one of our indirect minority owners also
holds a minority interest. Please refer to Items 4, 5, and 10 for additional information.
HB’s clients or prospective clients may request a copy of the firm's Code of Ethics by
contacting W. Travis McKinney at 404-264-1400 or travis.mckinney@hbwealth.com.
Item 12 – Brokerage Practices
HB has discretion over those accounts under its management as specified in the
contractual agreement it enters into with the client. HB buys or sells specific securities in
amounts that are a function of HB's understanding of the client's objectives, tolerance for
risk, and financial resources in addition to any client-imposed trading restrictions. These
factors act as limitations on HB's authority and investment discretion.
Unless in the case of selected individual fixed income securities (corporate bond,
municipal bond, government bond, etc.), HB directs securities transactions to the
custodian which maintains the client account. The custodian is also the broker-dealer
used for execution of the transaction. HB does not have the ability to negotiate
commissions on a trade-by-trade basis under normal circumstances. However, at the
onset of a relationship with a custodian and periodically thereafter, HB may negotiate
standard commission rates for all its client accounts. HB attempts to negotiate the most
favorable rates for its clients on a global scale. However, the rates negotiated by HB may
not be the lowest available rates found in the market. When selecting a custodian for
client accounts, HB considers the overall value of services provided by the custodian to
clients of HB. Generally, HB's clients do not pay higher commissions for those services.
In most cases HB suggests the use of the custodial and brokerage services of Charles
Schwab & Co., Inc., Fidelity Investments, or Bank of New York Mellon “Pershing” who are
all independent and non-affiliated broker-dealers (collectively, the “Broker-Dealer
Custodians”)
When recommending a Broker-Dealer Custodian, HB considers several factors including:
(a) The firm's service and commitment to the business;
(b) Overall costs, including but not limited to: wire transfers, check requests, overnight
delivery, etc.
(c) Execution, clearance and settlement capabilities;
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(d) Whether the firm offers insurance in excess of the insurance afforded by the Securities
Investor Protection Corporation;
(e) Investment product availability and online tools;
(f) The broker-dealer's financial stability; and
(g) The firm's willingness to negotiate commission and margin interest rates.
Accordingly, transactions will not always be executed by the custodian/broker-dealer at
the lowest available commission.
In the case of individual fixed income securities where markets may be less liquid, HB
may search the inventories of multiple broker-dealers and custodians in the effort to
obtain better pricing. In such cases, HB will attempt to get competitive pricing from
multiple sources and execute the transaction at what it believes are the best terms for the
client. When selecting fixed income dealers HB considers several factors including
execution speed, access to fixed income inventory, reliability, and pricing. When HB
purchases fixed income securities for a client through a firm which is not the custodian of
the brokerage account, the client will incur an additional “trade away” fee. This is
imposed by the custodian of the account.
Products and Services from the Broker-Dealer Custodians
The Broker-Dealer Custodians serve independent investment advisory firms like HB. The
Broker-Dealer Custodians provide HB and its clients with access to its institutional
brokerage—trading, custody, reporting, and related services—many of which are not
typically available to retail customers. The Broker-Dealer Custodians also make available
various support services. Some of those services help HB manage or administer clients’
accounts, while others help HB manage and grow its business. The Broker-Dealer
Custodians support services generally are available on an unsolicited basis (HB does not
have to request them) and at no charge, though some of the Broker-Dealer custodians
require that a minimum aggregate amount of client assets be maintained at the Broker-
Dealer Custodians. If HB’s clients collectively have less than $10 million in assets at
Schwab, Schwab may charge HB quarterly service fees of $1,200.
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which HB might not
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otherwise have access or that would require a significantly higher minimum initial
investment by HB’s clients.
Services that May Not Directly Benefit Clients
The Broker-Dealer custodians make available other products and services that benefit HB
but may not directly benefit clients. These products and services assist HB in managing
and administering HB’s clients’ accounts. They include investment research, both the
Broker-Dealer Custodian’s own and that of third parties. HB may use this research to
service all or a substantial number of its clients’ accounts, including accounts not
maintained at that Custodian Broker-Dealer. In addition to investment research, the
Broker-Dealer Custodians also make available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and
account statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
• Provide pricing and other market data
• Facilitate payment of HB’s fees from HB’s clients’ accounts
• Assist with back-office functions, recordkeeping, and client reporting
Services that Generally Benefit Only HB Wealth
Schwab also offers other services intended to help HB manage and further develop its
business enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance
providers
Schwab may provide some of these services itself. In other cases, Schwab will arrange for
third-party vendors to provide the services to HB. Schwab may also discount or waive its
fees for some of these services or pay all or a part of a third party’s fees, including a
speaker fee for HB client events. Schwab may also provide HB with other benefits, such as
occasional business entertainment for HB’s personnel.
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HB Wealth’s Interest in Schwab’s Services
The availability of these services from Schwab benefits HB because we do not have to
produce or purchase them. HB does not have to pay for Schwab’s services so long as HB’s
clients collectively keep a total of at least $10 million of their assets in accounts at
Schwab. Beyond that, these services are not contingent upon HB committing any specific
amount of business to Schwab in trading commissions or assets in custody. The $10
million minimum may give HB an incentive to recommend that clients maintain accounts
with Schwab, based on HB’s interest in receiving Schwab’s services that benefit HB’s
business rather than based on clients’ interests in receiving the best value in custody
services and the most favorable execution of transactions. This is a potential conflict of
interest. HB believes, however, that its recommendation of Schwab as custodian and
broker is in the best interests of clients. HB’s selection is primarily supported by the
scope, quality, and price of Schwab’s services. HB does not believe that recommending
clients to collectively maintain at least $10 million of those assets at Schwab in order to
avoid paying Schwab quarterly service fees presents a material conflict of interest.
Additional Benefits from Pershing
Products and Services Available to HB from Pershing
Pershing provides institutional support services to independent investment advisers such
as HB that are similar to those provided by Schwab and described above.
Pershing has agreed to pay for certain expenses in connection with HB’s recommendation
that clients transition their custodial accounts to Pershing.
The support to be provided by Pershing will offset costs that HB would otherwise be
required to bear. In addition, the support services provided by Pershing may be used by HB
to service all or a substantial number of the firm’s client accounts, including accounts not
maintained at Pershing. The receipt by HB of these products and services from Pershing
will not reduce a client’s fees, including any Management Fee or Performance Fee.
The fact that HB receives these benefits from Pershing is an incentive for HB to
recommend the use of Pershing rather than making such a decision based exclusively on
clients’ interest in receiving the best value in custody services and the most favorable
execution of client transactions. This is a conflict of interest. HB believes, however, that
taken in the aggregate, HB’s recommendation of Pershing as a custodian and broker is in
the best interests of HB’s clients. HB’s selection is primarily supported by the scope,
quality, and price of Pershing’s services.
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Soft Dollars
In addition to the above services, HB receives research and other soft dollar benefits from
Fidelity Investments in connection with client transactions. These benefits include third
party research, subscriptions, and tools which assist HB with research and portfolio
analytics and are at no cost to us. By receiving these benefits without cost to us, there is
an inherent conflict of interest in HB advising clients to open and maintain their
investment account(s) with Fidelity as we may have an incentive to do so over other
similar custodians. Despite the benefits to us, we do not believe they are so material to
our business that they would influence our decision to recommend Fidelity as a custodian
to our clients for the fact that similar soft dollar relationships are available with other
qualified custodians. We use such research and soft dollar benefits to help us service all
client accounts, not just those that generated the benefits. We do not seek to allocate
research and soft dollar benefits to client accounts in proportion to how those accounts
generate soft dollars. While soft dollars and other research benefits are available to us,
these benefits are not a factor in executing transactions. Rather, our trader(s) seek the
best available price irrespective of any soft dollar benefit when buying or selling Fixed
Income securities. And in the event of transactions in equities, ETF’s mutual funds, or
options, we direct the transactions to the custodian of the client account.
In some cases, research products or services provided fall into a category known as
"mixed use". Mixed use refers to a situation when part of the products or services
received is used for research while another part is used for non-research activities. HB
reviews products & services received to determine if any are mixed use. HB will make the
determination as to the portion of the product to designate as research and will only
receive economic benefit for that portion. HB will pay for the portion designated as non-
research.
Cross Transactions
In certain circumstances, HB can utilize cross-transactions when a current client
liquidates their account, sells securities to raise cash or a change occurs in the client’s
tax status necessitating the sale of bonds. Cross transactions are considered when HB
feels the security is attractively priced in the present market environment and that both
sides will benefit from the transaction. If HB determines that a cross transaction is
appropriate, HB will seek prices that are fair to both selling and purchasing clients. Typical
securities considered for cross transactions are mortgage-backed securities, municipal
bonds and corporate bonds. All cross transactions must be reviewed and approved by the
Investments Team.
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Principal Transactions
While the firm does not regularly engage in principal transactions, under appropriate
circumstances, such as when a trade error has occurred for a client investment in a
quarterly liquidity fund that could only be corrected through a principal transaction with
the client, the firm may engage in a principal transaction in compliance with the
requirements of the Principal Transaction Rule, if approved by the CCO.
Trade Allocations
Trades in publicly traded securities are generally executed at the account level. In some
infrequent circumstances, a block trade may be executed, and portions of the block
allocated to various customer accounts. The block transactions are allocated in a fair
and equitable manner taking into consideration such factors including, but not limited to,
the client’s cash availability, suitability for participation, and other pending orders. If a
block order is only partially filled, an attempt will be made to allocate on a pro rata basis.
When this is not practical, allocation will be made such that, over time, no client will be
advantaged or disadvantaged in relation to other client accounts. Whether done as a
block, or an individual order at the account level, the custodian charges the same
commission rate per transaction. The same process will be applied in situations where
there are limited investment opportunities of certain privately offered securities. Whether
publicly traded securities or privately offered securities, HB employees may participate
side by side with clients.
Trading Errors
Any trading error that may occur in a client's account will be reported immediately upon
discovery to a principal, and any such error will be resolved promptly. Our selected
custodians have differing processes regarding resolution of a trade error. However, in no
case will a client account suffer a loss resulting from a trading error caused by HB and in
each such case, the client will be “made whole”.
Item 13 – Review of Accounts
Reviews of client accounts are ordinarily performed on at least a quarterly basis while
financial plans are generally reviewed at least annually. A significant change in economic
conditions, in the client's financial and investment objectives, or in the client's risk
tolerance may also trigger a review of said client’s portfolio or financial plan. A client
request may also trigger a review. The level of the review is dependent upon the triggering
factor and can be brief or in-depth. A brief review may involve the verification of holdings,
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allocations, or minor changes in objectives. An in-depth review includes an evaluation of
investor holdings against model allocations and financial objectives.
HB has multiple shareholders and multiple client service teams. Each client is assigned to
a client service team. Client service teams are typically comprised of a shareholder or
wealth advisor, advisory associate(s), and a client service associate. Client accounts are
reviewed by shareholders or wealth advisors with input and support from advisory
associates. The members of the client service team work together in performing various
functions on each account depending on the complexity of the work and the particular
client situation.
Although clients have online access to their portfolios which are updated daily, HB will
provide reports quarterly to clients on the performance of their accounts. These written
reports typically include a listing of accounts with holdings and values, an investment
allocation chart, and investment performance. Performance for the total portfolio and by
each asset class is compared against relevant indices. In addition to quarterly portfolio
correspondence and client mailings, clients may consult with HB when they have a
change in circumstances.
Item 14 – Client Referrals and Other Compensation
HB has an arrangement in place with certain third parties, called promoters, under which
such promoters refer clients to us in exchange for a percentage of the advisory fees we
collect from such referred clients. Such compensation creates an incentive for the
promoters to refer to us, which is a conflict of interest for the solicitors. Rule 206(4)-1 of
the Advisers Act addresses this conflict by, amount other things, requiring disclosure of
whether the promoter is a client or a non-client and a description of the material conflicts
of interest and material terms of the compensation arrangement with the solicitor.
Accordingly, we require promoters to disclose to referred clients, in writing: the material
conflicts of interest arising from the relationship and/or compensation arrangement; and
the material terms of the compensation arrangement, including a description of the
compensation to be provided for the referral.
HB may also compensate HB employees for referring advisory clients to HB through the
sharing of a portion of applicable investment advisory fees. Advisory fees for referred
clients are not greater than fees charged to other HB clients and all fees are fully
disclosed to the client.
HB employees participate in the firm’s equity participation program whereby all
employees receive equity participation units as part of their compensation package.
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These units are valued based on the firm’s growth and/or financial performance. Advisory
fees paid by clients are not greater based on this program.
HB receives client referrals from Charles Schwab & Co., Inc. (“Schwab”) through HB’s
participation in Schwab Advisor Network® (“the Service”). The Service is designed to help
investors find an independent investment advisor. Schwab is a broker-dealer independent
of and unaffiliated with HB. Schwab does not supervise HB and has no responsibility for
HB’s management of clients’ portfolios or Advisor’s other advice or services. HB pays
Schwab fees to receive client referrals through the Service. HB’s participation in the
Service raises potential conflicts of interest described below.
HB pays Schwab a Participation Fee on all referred clients’ accounts that are maintained in
custody at Schwab and a separate one-time Transfer Fee on all accounts that are
transferred to another custodian. The Transfer Fee creates a conflict of interest that
encourages HB to recommend that client accounts be held in custody at Schwab. The
Participation Fee paid by HB is a percentage of the value of the assets in the client’s
account. HB pays Schwab the Participation Fee for so long as the referred client’s account
remains in custody at Schwab. The Participation Fee and any Transfer fee is paid by HB and
not by the client. HB has agreed not to charge clients referred through the Service fees or
costs greater than the fees or costs HB charges clients with similar portfolios who were not
referred through the Service. The Participation and Transfer Fees are based on assets in
the accounts of HB clients who were referred by Schwab and those referred clients’ family
members living in the same household. Thus, HB will have incentives to recommend that
client accounts and household members of clients referred through the Service maintain
custody of their accounts at Schwab.
HB considers a number of factors in selecting brokers and custodians at which to locate
(or recommend location of) its client accounts, including, but not limited to, execution
capability, experience and financial stability, reputation, and the quality of services
provided. In selecting Charles Schwab (“Schwab”) as the broker and custodian for certain
of its current and future client accounts, HB takes into consideration its arrangement with
Schwab as to obtaining price discounts for Schwab’s automatic portfolio rebalancing
service for advisors known as “iRebal.” The standard iRebal annual license fee applicable
to HB is $137,500. That fee is subject to specified reductions (and even complete waiver) if
specified amounts of client taxable assets are either already on the Schwab Institutional
platform or are committed to be placed on it. Specified taxable client assets either
maintained on or committed to the Schwab Institutional platform will bring fee reductions
of up to 25% per year for each of as many as three years or more. The non-taxable assets
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excluded from the maintenance and commitment levels described above are those that
constitute “plan assets” of plans subject to Title 1 of the Employee Retirement Income
Security Act of 1974, amended, or of plans as defined in Section 4975 of the Internal
Revenue Code (which include IRAs). If HB does not maintain the relevant level of taxable
assets on the Schwab Institutional platform, HB may be required to make a penalty fee
payment to Schwab calculated on the basis of the shortfall. Although HB believes that the
products and services offered by Schwab are competitive in the marketplace for similar
services offered by other broker-dealers or custodians, the arrangement with Schwab as to
the iRebal service may affect HB’s independent judgment in selecting or maintaining
Schwab as the broker or custodian for client accounts.
We receive economic benefits from Schwab, Fidelity and Pershing in the form of the
support products and services they make available to us and other independent
investment advisors whose clients maintain their accounts at Schwab and Pershing. In
addition, in connection with our recommendation that clients transition their accounts to
the custodians, Schwab and Pershing have agreed to pay for certain products and services
for which we would otherwise have to pay. The products and services provided, how they
benefit us, and the related conflicts of interest are described above (see Item 12—
Brokerage Practices).
Item 15 - Custody
Under SEC rules, we are deemed to have custody of your assets if, for example, you
authorize us to instruct your custodian to deduct our advisory fees directly from your
account or if you grant us authority to move your money to another person’s account.
Your custodian maintains actual custody of your assets. Clients should receive account
statements at least quarterly from the broker-dealer, bank or other qualified custodian
that holds and maintains client’s investment assets. The statement will be sent to clients
via email or by the postal mailing address a client provides to their custodian. HB urges
you to carefully review such statements and compare such official custodial records to
the account statements that we may provide to you. Our statements may vary from
custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities. HB does not maintain physical custody of client
assets. However, in some cases HB may have access to client funds. In these cases, HB
has what is termed “implied custody”. The cases where HB has such implied custody are
listed below:
Bill Pay - for certain clients HB pays personal bills and other invoices on their behalf. This
requires HB to have the ability to write checks on their behalf,
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Standing Letters of Authorization – certain clients have provided to their custodian
standing instructions with authorize HB to journal funds from the client brokerage
account to a third party account specified by the client in the standing instructions,
Online access to external accounts – for reporting purposes for certain clients; we have
access to external accounts such as bank accounts, or 401(k) accounts,
Trustee relationship – In some cases, clients have requested that a Shareholder of HB to
personally serve as trustee of their trust.
HB has engaged Forvis, LLP (“Forvis”) to conduct a “custody examination” for the above
referenced situations where HB has implied custody. Forvis is an independent public
accounting firm registered with the Public Company Accounting Oversight Board.
Because HB has “implied custody”, these annual custody examinations are required by
the SEC Custody Rule and are conducted annually on a surprise basis. A copy of the
exam report is available upon request. It is also available through the SEC’s website,
www.adviserinfo.sec.gov.
HB Funds
As described earlier in “Item 10 - Other Financial Industry Activities and Affiliation”, HB
serves as the Adviser to the HB Funds and its related entities serve as the Manager of the
respective HB Funds. In this capacity HB has custody of assets of the HB Funds. HB
complies with and satisfies its responsibilities under the SEC Custody Rule through the
following:
PCAOB Registered Auditor – we have engaged Forvis, LLP (“Forvis”) to conduct “GAAP”
audits of all the HB funds. Forvis is an independent public accounting firm registered with
the Public Company Accounting Oversight Board and subject to regular inspection.
Audited Financial Statements – HB delivers the audited financial statements for our funds
to each fund investor in a timely manner.
Item 16 – Investment Discretion
HB has discretion over those accounts under its management as specified in the
contractual agreement it enters into with the client. HB buys or sells specific securities in
amounts that are a function of HB's understanding of the client's objectives, tolerance for
risk, and financial resources in addition to any client-imposed trading restrictions. These
factors act as limitations on HB's authority and investment discretion.
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In some limited cases, HB may accept an account on a non-discretionary basis. In this
instance, HB will discuss investment decisions and transactions with the client prior to
making the transaction.
Item 17 – Voting Client Securities
HB clients retain the right to vote all proxies and HB is precluded from voting proxies on
client’s behalf unless the client is invested in a fund in which HB advises. HB will vote
proxies on behalf of the funds it advises. HB may provide advice to clients regarding the
clients' voting of proxies if requested. Clients participating in certain investment
opportunities may authorize the underlying managers to vote proxies on their behalf
through the terms of the investment advisory agreements.
Legal Proceedings
HB has engaged a third-party service provider, Chicago Clearing Corporation (“CCC”), to
monitor and file securities claims class action litigation paperwork with Claims
Administrators on behalf of HB Clients. HB may share client information such as name,
tax ID, and account number with CCC as necessary to provide this service. HB does not
receive any fees or remuneration in connection with this service nor does it receive any
fees from the third-party provider(s). CCC will earn a fee for all claims they collect on
behalf of HB Clients. This fee is retained by CCC out of the claims paid by the Claim
Administrator. Clients may opt out of this service at any time. If a client opts out, HB has
no obligation to advise or to take any action on behalf of a client in any legal proceedings,
including bankruptcies or class actions, involving investments held in or formerly held in a
client's account. HB will forward to the client or to the client's custodian any notices
received relating to pending class actions involving a client's account.
Item 18 – Financial Information
HB has no financial condition that is reasonably likely to impair its ability to meet
contractual commitments to its clients.
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