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BROCHURE
(ADV PART 2A)
August 15, 2025
790 North Water Street, Suite 1200
Milwaukee, WI 53202
Phone: 414-347-7777
Fax: 414-347-1339
heartlandadvisors.com
This Brochure provides information about the qualiàcations and business practices of Heartland Advisors, Inc. If
you have any questions about the contents of this Brochure, please contact us at 414-347-7777. The information
in this Brochure has not been approved or veriàed by the United States Securities and Exchange Commission (SEC)
or by any state securities authority.
Additional information about Heartland Advisors, Inc. is available on the SEC’s website at www.adviserinfo.sec.gov.
Registration as an investment adviser with the SEC does not imply a certain level of skill or training.
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heartland advisors, inc.
Item 2: MATERIAL CHANGES
This Item 2 discusses only speciàc material changes that have been
made to the Brochure and provides clients with a summary of such changes.
Since the last annual amendment to our Brochure dated March 1, 2025, we added the
Heartland Value Strategy as a new separately managed account strategy to Item 5-
Fees and Compensation. Certain general updates and other non-material changes have
been made. As such, we encourage you to read our Brochure in its entirety.
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BROCHURE (ADV PART 2A)
table of contents
Item 1:
COVER PAGE ............................................................................................................ 1
Item 2:
MATERIAL CHANGES .............................................................................................. 2
Item 3:
TABLE OF CONTENTS ............................................................................................. 3
Item 4:
ADVISORY BUSINESS ............................................................................................. 4
Item 5:
FEES AND COMPENSATION .................................................................................... 4
Item 6:
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ........................ 5
Item 7:
TYPES OF CLIENTS ................................................................................................. 6
Item 8:
METHODS OF ANALYSIS, INVESTMENT STRATEGIES
AND RISK OF LOSS ................................................................................................. 6
Item 9:
DISCIPLINARY INFORMATION ................................................................................ 8
Item 10:
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .......................... 8
Item 11:
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING ........................................................... 8
Item 12:
BROKERAGE PRACTICES ........................................................................................ 9
Item 13:
REVIEW OF ACCOUNTS ......................................................................................... 13
Item 14:
CLIENT REFERRALS AND OTHER COMPENSATION ............................................. 13
Item 15:
CUSTODY ............................................................................................................... 13
Item 16:
INVESTMENT DISCRETION ................................................................................... 13
Item 17:
VOTING CLIENT SECURITIES ............................................................................... 14
Item 18:
FINANCIAL INFORMATION ................................................................................... 14
OTHER INFORMATION ............................................................................................ 14
PRIVACY POLICY .............................................................................................. 14
CLASS ACTION CLAIMS ................................................................................... 15
FINANCIAL INTERMEDIARY COMPENSATION ................................................. 16
PORTFOLIO HOLDINGS DISCLOSURE ............................................................. 16
SERVICES DELEGATED BY HEARTLAND ......................................................... 16
INFORMATION FOR RETIREMENT ACCOUNTS ................................................ 16
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BROCHURE (ADV PART 2A)
Item 4: ADVISORY BUSINESS
responsible for trade execution, trade timing, broker
selection, recordkeeping or other client services. However, in
some cases, Heartland relies on the information regarding
each prospective client that is provided to Heartland by the
Program Sponsor in determining the suitability of Heartland’s
investment management style selected by a program client
to the individual needs and ànancial situation of such client.
Heartland may also serve as an investment manager or
subadviser to clients of other Intermediaries on a
discretionary basis, either by contracting directly with the
Intermediary or through a contract with a managed account
program sponsor, in exchange for a fee based on the assets
managed by Heartland. The Intermediary is responsible for
determining the suitability of Heartland’s investment
management style for the client.
Heartland Advisors, Inc. (“Heartland”) is an investment
advisory Firm that provides investment management services
to separate account clients, mutual fund portfolios, and
other ànancial institutions. Heartland’s predecessor was
organized in 1983 in Wisconsin as an investment advisory
subsidiary of a regional brokerage àrm, The Milwaukee
Company, owned in part by William (“Bill”) J. Nasgovitz. In
1984, Mr. Nasgovitz purchased a majority interest of the
investment advisory subsidiary from his partners and started
managing Heartland’s àrst mutual fund, the Heartland Value
Fund. In 1988, Mr. Nasgovitz and his partners sold The
Milwaukee Company to Dain Bosworth, and in the same
transaction Mr. Nasgovitz acquired the remaining shares of
the investment advisory subsidiary and changed its name to
Heartland Advisors, Inc. In 2000, Heartland was reorganized
into a wholly owned subsidiary of Heartland Holdings, Inc.
Heartland remains an independent Firm 100% owned through
Heartland Holdings, Inc. by its current employees. Heartland
is principally owned by Heartland’s Chief Executive Ofàcer,
William (“Will”) R. Nasgovitz.
The fees paid to Heartland vary from the schedule of fees
stated in Item 5: Fees and Compensation and between
different wrap or model portfolio programs. In addition,
clients participating in a wrap or model portfolio program
typically are not subject to Heartland’s minimum account
size that otherwise applies to other separately managed
accounts.
As of December 31, 2024, Heartland managed
$1,885,901,551 in client assets on a discretionary basis
and $0 in client assets on a non-discretionary basis.
Item 5: FEES AND COMPENSATION
Heartland’s current standard fee schedule for separately
managed accounts is based on a percent of assets under
management, as follows:
Account Size Annual Rate
Value Strategy
First
$ 5,000,000 1.00%
Next
10,000,000 0.85
Heartland’s advisory services are typically provided on a
discretionary basis. From time to time, Heartland manages
client accounts on a non-discretionary basis. Heartland’s
discretionary investment authority is limited by conditions
imposed by clients in their stated investment objectives or
guidelines, or by other instructions provided to Heartland.
Heartland generally requires that all clients approve the
investment objectives and restrictions applicable to their
account by agreeing to the guidelines applicable to a
particular strategy or by providing special instructions. Please
see Item 16: Investment Discretion for more information on
how Heartland tailors its services to the individual needs of
its clients.
Above
15,000,000 negotiable
First
$ 5,000,000 1.00%
Small Cap Value
Strategy
Next
10,000,000 0.85
Above
15,000,000 negotiable
First
$ 5,000,000 1.00%
Small Cap Value Plus
Strategy
Next
10,000,000 0.85
Above
15,000,000 negotiable
First
$ 5,000,000 1.00%
Opportunistic Value
Equity Strategy
From time to time, Heartland provides discretionary
investment advisory services to ànancial institutions, such as
investment advisers, banks, broker-dealers or other ànancial
intermediaries (“Intermediaries”). In addition, Heartland can
provide investment management services through programs
sponsored by unafàliated broker-dealers or other ànancial
intermediaries that typically offer a combination of brokerage,
custody and investment advisory services (“wrap programs”)
to various clients for a single fee. Heartland also offers
model portfolio services to uniàed managed account (“UMA”)
programs by providing a model portfolio that is based on an
investment strategy offered by Heartland and periodically
communicating portfolio changes to the program sponsors.
Next
10,000,000 0.85
Above
15,000,000 negotiable
First
$ 5,000,000 1.00%
Mid Cap Value
Strategy
Next
10,000,000 0.85
Above
15,000,000 negotiable
The Intermediaries and sponsors of UMA and wrap programs
are referred to as “Program Sponsors”. In these programs,
the client enters into an investment advisory agreement with
the Program Sponsor and in turn the Program Sponsor
generally enters into a sub-advisory agreement or other
arrangement with Heartland. Heartland typically is paid a
portion of the program fee by the Program Sponsor.
The Program Sponsors generally determine suitability for
program clients, particularly for UMAs where Heartland is not
Heartland may negotiate lower fees with investment advisors or other
ànancial intermediaries that retain Heartland to manage a signiàcant
portion of assets.
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BROCHURE (ADV PART 2A)
Heartland Mid Cap Value Fund (a series of HGI Funds)
0.75% on the average daily net assets
Heartland Value Plus Fund (a series of HGI Funds)
0.70% on the average daily net assets
From time to time, Heartland has had other fee schedules,
which provide for fees that were higher or lower than those
currently in effect. As new fee schedules were put into effect,
they were generally only made applicable to new clients and
the fee schedule applicable to any existing client was
generally not affected by the new schedules. Therefore,
some clients pay different fees than those shown above.
Heartland Value Fund (a series of HGI Funds)
0.75% on the average daily net assets
At its discretion, Heartland negotiates fees with a particular
client, on an account of any size depending upon certain
factors, including, but not limited to, investment objectives,
investment restrictions, the nature and extent of the
relationship with the client and other business factors. The
fees noted above may be waived or reduced when, for
example, a new account is expected to grow rapidly in size, a
relationship exists with a current client of Heartland, or for
other reasons at Heartland’s discretion.
At times, Heartland also provides investment advisory
services to wrap fee and model portfolio programs offered by
Program Sponsors. Fees and features of each program will
vary, and fees for Heartland’s services may be less than the
fee schedule set forth above.
When Heartland determines to invest part or all of a
discretionary account in a Mutual Fund, the account will pay
the Mutual Fund fees and expenses, but not Heartland’s
investment management fee as described in the fee
schedule listed above for that portion of the account
invested in the Mutual Fund. Please refer to the respective
fund’s prospectus for more information. See Item 11: Code of
Ethics, Participation or Interest in Client Transactions and
Personal Trading for more information regarding Heartland’s
participation in such transactions. Heartland may also invest
in unafàliated open-end and closed-end funds, unit
investment trusts, exchange-traded funds (“ETFs”), or similar
investments on behalf of client accounts. Clients whose
assets are invested in such securities will pay both a direct
fee to Heartland and the proportionate share of the fund’s
expenses, including the investment management fees to the
fund’s investment advisor.
As provided in the advisory agreement, fees are generally
payable monthly or quarterly after services are rendered.
Fees are calculated based on the market value of the assets
in the account, including stocks, cash and other
investments, at the end of the period. Assets of related
accounts are generally aggregated to determine if a lower fee
applies. Heartland generally does not allow clients to prepay
fees. Fees are billed to the client or deducted directly from
the client account, depending on the client’s preference.
Other than the advisory fees disclosed above, neither
Heartland nor its supervised persons receive compensation
from clients for the sale of securities or other investment
products. However, supervised persons have a ànancial
incentive to recommend the HGI Funds to clients because
Heartland’s advisory fee for managing the HGI Funds is
based on assets under management and because
supervised persons may receive bonuses based on àrm
revenues. Supervised persons do not accept sales
compensation such as 12b-1 fees or service fees for sales
of the HGI Funds. Heartland receives reimbursement from
the HGI Funds’ Rule 12b-1 plan for a portion of marketing
and sales support positions that provide eligible services
under the plan.
Generally, the client or Heartland may terminate the advisory
contract upon 30 days’ prior written notice. In the event of
termination, any fees outstanding are charged on a pro-rata
basis based on the number of days that the account was
open during the applicable period. In circumstances where
prepaid or unapplied fees exist, such fees will be refunded to
the client. Termination of an advisory agreement will not
affect transactions that Heartland has initiated on the
client’s behalf prior to the effective date of such termination.
Item 6: PERFORMANCE-BASED FEES AND
SIDE-BY-SIDE MANAGEMENT
Clients incur additional fees outside of what Heartland
charges, including but not limited to, custodian, brokerage,
and transaction costs. For more information on these types
of fees, please see Item 12: Brokerage Practices.
Heartland also provides investment management services for
an open-end registered investment company, Heartland
Group, Inc., and its underlying series funds (the “HGI Funds”
or “Mutual Funds”).
The Mutual Funds and management fees charged to each
Mutual Fund are described in each Mutual Fund’s
prospectus. The management fees charged are also
summarized here.
From time to time, clients pay Heartland for services by
means of a combination of performance and asset-based
fees as permitted by applicable federal and state
regulations, including SEC Rule 205-3. Performance fee
arrangements can create an incentive for Heartland to make
investments that are riskier or more speculative than would
be the case in the absence of a performance fee. In addition,
performance fee arrangements can create an incentive for
Heartland to favor those accounts in the timing of trades,
security selection, or similar methods. Also, Heartland may
receive increased compensation with regard to unrealized
appreciation as well as realized gains.
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BROCHURE (ADV PART 2A)
Heartland’s investment team evaluates each security
through a set of criteria known as Heartland’s 10 Principles
of Value Investing
These criteria are designed to identify
stocks that Heartland ànds to be priced at a discount to their
fundamental, intrinsic value and that are consistent with the
“value” style of investing.
Heartland has established procedures reasonably designed
to address such conáicts; these include, but are not limited
to,compliance review of account documentation, Brokerage
Committee review of trade rotation procedures and audits,
and Investment Policy Committee review of account
performance. Heartland does not currently have any
performance fee arrangements.
Item 7: TYPES OF CLIENTS
Ideas may be generated from
Heartland generally provides investment advice to clients
such as individuals, institutions, trusts, estates and
charitable organizations, corporations and other business
entities, pensions and proàt sharing plans, and investment
companies.
Heartland’s investment team uses several methods to target
securities for this in-depth fundamental analysis. For
example, periodic screens of a relevant universe are used to
identify securities that meet quantiàable aspects of the 10
Principles of Value Investing
industry conferences, trade journals, broker research,
company disclosures or presentations and from discussions
with company management, or other professionals. The
investment team also develops ideas by monitoring
macroeconomic, regulatory, and geopolitical developments.
All securities selected for purchase must weigh favorably, in
totality, against the 10 Principles of Value Investing
listed
below:
Heartland generally does not accept new accounts of less
than $1,000,000 for the Value Strategy, Small Cap Value
Strategy and Small Cap Value Plus Strategy, and $500,000
for the Mid Cap Value Strategy and Opportunistic Value
Equity Strategy.
The Account Minimum for accounts investing through a wrap
program or other programs offered by a Program Sponsor are
generally lower.
Strategy
Account Minimum
Value
$ 1,000,000
Small Cap Value
1,000,000
1. Catalyst for recognition
2. Low price-to-earnings
3. Low price-to-cash áow
4. Low price-to-book value
5. Financial soundness
6. Positive earnings dynamics
7. Sound business strategy
8. Capable management and insider ownership
9. Value of the company
10. Positive technical analysis
Small Cap Value Plus
1,000,000
Mid Cap Value
500,000
Opportunistic Value Equity
500,000
At its discretion, Heartland may accept an account of any
size depending upon certain factors, including, but not
limited to, investment objectives, investment restrictions, the
nature and extent of the relationship with the client, and
other business factors. In addition, from time to time,
Heartland may offer customized portfolio management
services to certain clients.
These principles form the basis of Heartland’s security
research framework. Research is generated to support an
analyst’s rating on each of the ten criteria. This may include
building analytical assessments of ànancial statements,
projections or models, or subjective assessments of the
quality of corporate management’s business strategy and
capability. Research is summarized into a 10-point grid, an
output of the investment process that is used as a basis for
discussion at research team meetings. From time to time,
10-point grids may also incorporate relevant information
regarding the company’s Environmental, Governance and
Social (ESG) characteristics.
In order to open an account with Heartland, a client must
complete the proper paperwork and must appoint a qualiàed
custodian, such as a bank, trust company, or broker-dealer,
to custody the account’s assets.
All aspects of the investment thesis may be probed and
challenged by members of the investment team. If the
investment team believes a security is fundamentally
attractive, it will be added to the watch list.
Heartland reserves the right, in its sole discretion, to decline
any new account, or, consistent with the applicable client’s
advisory agreement, to resign as investment advisor to an
account after initiation of the investment advisory
relationship.
A security on the watch list is monitored on its stock price
and its valuation relative to its peer group and its own
history. If recent market conditions or developments are
supportive, the portfolio manager may initiate a position in
the security.
Item 8: METHODS OF ANALYSIS, INVESTMENT
STRATEGIES AND RISK OF LOSS
This framework allows the team to
Methods of Analysis
Heartland’s investment process relies upon fundamental
research to actively select securities for client accounts.
The investment team evaluates existing holdings against the
same criteria used to evaluate purchases – the 10 Principles
of Value Investing
assess whether or not a security is still meeting the original
investment thesis. Securities that no longer remain attractive
are sold from the portfolio.
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BROCHURE (ADV PART 2A)
Investment Strategies
As part of its investment strategy in pursuing the investment
objectives of its clients, Heartland may (but is not obligated
to) use the ownership interest in a portfolio company to seek
to change or ináuence control of the company’s
management. For example, Heartland may
(a) actively support, oppose, or influence a company’s
decision-making;
impact of the coronavirus. Uncertainties regarding ináation,
interest rates, trades and tariff policies, political events, the
possibility of national or global recession and military
conáicts, such as the wars in Eastern Europe and the Middle
East, have also contributed to market volatility. These
developments and uncertainties could result in further
market volatility and negatively affect security prices, the
liquidity of certain securities and the normal operations of
securities exchanges and other markets. As a result, the risk
environment remains elevated.
(b) seek changes in a company’s management or board
of directors;
(c) seek to effect the sale of all or some of a company’s
assets;
(d) vote to participate in or oppose a takeover of a
portfolio company or an acquisition by a portfolio
company; or
(e) serve as lead plaintiff in a matter related to a
Common Stock Risk
Common stocks are susceptible to market áuctuations and
to volatile increases and decreases in value as investors’
conàdence in and perceptions of their issuers change.
Investments in common stocks are subject to the risk that in
the event of a company’s liquidation, the holders of preferred
stock and creditors will be paid in full before any payments
are made to holders of common stock.
portfolio company.
Smaller Companies Risk
Investing in securities of small-cap and micro-cap companies
generally involves a higher degree of risk than investing in
securities of larger companies. The prices of securities of
smaller companies are generally more volatile than those of
larger companies, and they generally will have less market
liquidity. These risks generally increase as the size of the
company decreases. Micro-cap companies generally have
less public information and can have less ànancial resources
and management experience than larger companies,
increasing the risk of business failure.
Heartland would only engage in such activities in an effort to
protect and maximize the value of an investment on behalf of
its clients when it deems such action to be appropriate. The
extent to which Heartland may seek to change or ináuence
control of management would depend, among other things,
on facts and circumstances speciàc to the company, as well
as general market conditions. Engaging in such activities
would restrict Heartland’s ability, on behalf of its clients, to
engage in certain transactions with regard to the company’s
securities and vote the company’s securities, and could
require additional regulatory àlings.
Value Investing Risk
Value stocks can perform differently from the market as a
whole and from other types of stocks. Value investments are
subject to the risk that their intrinsic value may not be
recognized by the broad market.
Risk of Loss
Investing in securities involves a risk of loss. Heartland does
not offer any products or services that guarantee rates of
return on investments for any time period to any client. All
clients assume the risk that investment returns may be
negative or below the rates of return of other investment
advisors, market indices, or investment products.
Foreign Investing Risk
Foreign markets can be more volatile than the U.S. market
due to increased risks of adverse political, social, regulatory,
and economic developments. Foreign security prices can be
affected by exchange rate and foreign currency áuctuations,
less publicly available information, and different accounting,
auditing, legal, and ànancial standards. Foreign investments
may also be less liquid than investments in U.S. issuers.
This risk may be heightened in emerging or developing
markets.
Heartland primarily recommends common stocks deàned by
value-style characteristics. In certain limited circumstances,
Heartland also engages in transactions in ànancial futures
contracts in connection with its investment management
services. On occasion, when permissible in a client account,
and only to a limited extent, Heartland engages in covered
call/put writing in connection with its investment
management services. Options transactions will be used for
the purpose of bona àde hedging or for income generation.
Depending on a client’s strategy, Heartland could also
recommend àxed income securities.
Principal investment risks include:
Recent Market Events
U.S. and international markets have experienced signiàcant
periods of volatility in recent months and years due to a
number of economic, political and global macro factors,
including ináation and interest rate policy, war and the
Options and Futures Risk
Successful use of options and futures depends upon
Heartland’s ability to predict movements of the overall
securities markets, which requires different skills than
predicting changes in the prices of individual securities.
Heartland may be incorrect in its expectations as to the
extent of market movements or the time span within which
the movements take place, which may result in the strategy
being unsuccessful. Lack of a liquid secondary market for an
option or future may result in losses to a client, as may
premiums paid on a transaction.
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BROCHURE (ADV PART 2A)
Inc. (an open-end registered investment company), for which
Heartland serves as investment advisor. These employees
offer the HGI Funds to investors, including advisory clients of
Heartland.
Fixed Income Risk
Debt securities, such as notes and bonds, are subject to
credit risk and interest rate risk. Credit risk is the possibility
that an issuer of an instrument will be unable to make
interest payments or repay principal when due. Changes in
the ànancial strength of an issuer or changes in the credit
rating of a security may affect its value. Interest rate risk is
the risk that interest rates may increase, which tends to
reduce the resale value of certain debt securities.
General Market Risk
The market value of a security may move up or down,
sometimes rapidly and unpredictably. These áuctuations may
cause a security to be worth less than the price originally
paid for it, or less than it was worth at an earlier time.
Without conceding that Heartland is a “related person” of the
HGI Funds, Heartland furnishes investment advice and
certain administrative and compliance services to Heartland
Group, Inc., an open-end investment company registered
under the Investment Company Act of 1940, as amended
(the “1940 Act”). Because Heartland receives fees from the
HGI Funds for its investment management services, which
increases Heartland’s total fee revenue, Heartland could be
incentivized to recommend the HGI Funds to clients. Certain
of Heartland’s executive ofàcers and employees also serve
as ofàcers or directors of Heartland Group, Inc., and
Heartland pays the salaries, fees, and expenses of Heartland
Group, Inc.’s ofàcers and those directors who are afàliated
with Heartland. The ofàcers and employees who serve in
multiple capacities for Heartland and the HGI Funds at times
face inherent conáicts of interest in allocating their time and
in serving the interest of the Firm’s clients, HGI Fund
shareholders, and Heartland’s ànancial and other interests.
Heartland monitors the conáicts discussed above through its
Code of Ethics, Business Conduct Rules, and other policies
and procedures, including oversight by Heartland’s
compliance personnel and HGI Funds’ independent directors,
to ensure that the interest of fund shareholders and clients
are placed àrst. Please see Item 11: Code of Ethics,
Participation or Interest in Client Transactions and Personal
Trading for more information.
Cybersecurity Risk
The computer systems, networks and devices used by
Heartland and its service providers to carry out business
operations employ a variety of protections designed to
prevent damage or interruption from computer viruses,
network and computer failures and security breaches.
Despite such protections, systems, networks and devices
potentially can be breached, which could negatively impact
Heartland and its clients. Cyber attacks include unauthorized
access to system, networks or devices; infection from
computer viruses or other malicious software code; and
attacks that shut down, disable or otherwise disrupt
operations, business processes or website access or
functionality. Cyber security breaches may cause disruptions
and impact business operations, potentially resulting in
ànancial losses, the inability of Heartland or service
providers to trade, violations of privacy and other laws,
regulatory ànes, reputational damage, reimbursement costs
and additional compliance costs, as well as the inadvertent
release of conàdential information.
Item 9: DISCIPLINARY INFORMATION
Mr. Will Nasgovitz, Chief Executive Ofàcer and a Director of
Heartland, is the son of Mr. Bill Nasgovitz, a Director and
Chairman of Heartland.
Item 11: CODE OF ETHICS, PARTICIPATION OR
INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
The following legal proceeding has been resolved:
Code of Ethics and Personal Trading
Heartland has adopted comprehensive Business Conduct
Rules pursuant to SEC Rule 204A-1 under the Investment
Advisers Act of 1940, as amended (the “Advisers Act”), and
17j-1 of the 1940 Act, which include a Code of Ethics, and
Insider Trading, Gift, Foreign Corrupt Practices Act, and
Outside Activities policies. The Business Conduct Rules
require that, when conducting business activities on behalf
of Heartland, all Heartland employees must:
1. act with integrity, competence, and dignity, adhere
to the highest ethical standards, and deal fairly
with and act in the best interests of all Heartland
clients;
On February 14, 2017, Heartland Advisors, Inc. settled an
administrative proceeding with the SEC resolving alleged
violations of Section 13(d) of the Securities Exchange Act of
1934 and Rules 13d-1 and 13d-2 thereunder (beneàcial
ownership reporting requirements), and Section 16(a) and
Rules 16a-2 and 16a-3 (Form 3 reporting requirements).
While Heartland Advisors, Inc. neither admitted nor denied
the àndings, it agreed to the entry of a cease and desist
Order requiring future compliance with Section 13(d) and
Section 16(a) and the rules cited above, and the payment of
a $180,000 civil penalty. The penalty was paid by Heartland
Advisors, Inc. and was not borne by any Heartland Advisors,
Inc. clients. Heartland Advisors, Inc. fully cooperated with the
SEC in this matter.
2. comply with applicable federal securities laws; and
3. promptly disclose to Heartland’s Legal/
Item 10: OTHER FINANCIAL INDUSTRY
ACTIVITIES AND AFFILIATIONS
Compliance Team circumstances that may create
an actual or potential conáict with the interests of
a Heartland client.
The Code of Ethics governs, among other things, the
personal securities transactions of all Heartland employees.
Certain employees of Heartland are registered
representatives of ALPS Distributors, Inc., an unafàliated
broker-dealer that acts as distributor for Heartland Group,
8
BROCHURE (ADV PART 2A)
believes is fair and equitable relative to other similarly-
situated clients. Heartland has no obligation to purchase or
sell a security for a client that Heartland, its principals,
employees, or afàliates (to the extent permitted by
Heartland’s Code of Ethics) may purchase or sell for its or
their own accounts, or for the account of any other client, if
in the sole and absolute discretion of Heartland, it is
deemed not appropriate to purchase or sell such security for
that account.
From time to time, Heartland may invest in securities of an
issuer and also provide investment advisory services to that
issuer, or to a member of the issuer’s management. In each
such situation, Heartland considers various factors, which
include, as applicable, the existing business relationship
with the issuer or management of the issuer; the existing
advisory relationship with the issuer or a member of
management of the issuer; the current holdings of the issuer
that are held by other Heartland clients; and any pending
new security offering of the issuer. Taking into consideration
the applicable factors, Heartland may have a conáict of
interest and has established procedures reasonably
designed to address such conáicts, which may include
monitoring percentage of ownership and reviewing
procedures for voting proxies related to such issuers.
Heartland or its employees can purchase or sell for their own
accounts securities that are recommended to clients or
placed in discretionary accounts. As a result, Heartland has
a conáict of interest that could affect the objectivity of its
advice. However, Heartland and its employees generally are
prohibited from purchasing or selling for their own accounts
within certain periods (1) after a purchase or sale in an
account as to which Heartland exercises investment
discretion, or (2) when a recommendation of a purchase or
sale has been made. The Code of Ethics provides an
exception to these personal trading prohibitions for common
stocks (and convertible preferred stocks convertible into
such common stocks) of companies with market
capitalizations of $15 billion or more if consistent with
Heartland’s policies governing insider trading. Certain
investment personnel are subject to additional personal
trading restrictions under the Code of Ethics. In addition,
Heartland generally prohibits employees from proàting in the
purchase and sale, or the sale and purchase of the same (or
equivalent) securities within 30 calendar days. The Code of
Ethics requires, among other procedures, prior approval and
pre-clearance of most purchases and sales of securities in
which Heartland’s employees have a beneàcial interest and
prohibits most purchases of equity securities of issuers with
market capitalizations of less than $2 billion. The Code of
Ethics also requires prior approval and pre-clearance of most
purchases and sales by Heartland employees of shares in
any Mutual Fund for which Heartland serves as investment
advisor.
All employees are required to provide transaction information
and account statements for all personal securities
transactions covered by the Code of Ethics to the Legal/
Compliance Team. In addition, employees are required to
report, on a quarterly basis, securities transactions in
accounts in which they have a beneàcial interest. These
reports and information may be provided electronically and
are reviewed to determine if there have been any violations
of the Code of Ethics.
Heartland can recommend that its discretionary clients
purchase shares of the Mutual Funds and such purchases
could increase Heartland’s aggregate fee revenue. Where
shares of the Mutual Funds are purchased with assets of a
client’s advisory account, Heartland makes certain fee
adjustments to prevent receipt of advisory fees from both the
client and the Mutual Funds with respect to assets so
invested. The marginal fee rate paid by the Mutual Funds to
Heartland may exceed the marginal investment advisory fee
rate applicable to the client’s account, in which case, a
purchase of the Mutual Funds’ shares from the assets of the
client’s account will result in an increase in Heartland’s total
fee revenue, notwithstanding the fee adjustments referred to
in Item 5: Fees and Compensation. See Item 5: Fees and
Compensation for more information.
Item 12: BROKERAGE PRACTICES
A copy of Heartland’s Code of Ethics is available upon
request by calling Heartland at 1-888-505-5180, visiting
heartlandadvisors.com, or writing to Heartland at 790 North
Water Street, Suite 1200, Milwaukee, Wisconsin 53202.
Participation or Interest in Client Transactions
Heartland’s goal is to treat each client fairly and equitably,
consistent with its àduciary duties and obligations under
applicable federal and state regulations, including Section
206 of the Advisers Act and relevant provisions of Section
17 of the 1940 Act.
Broker Selection
Heartland may select and establish securities accounts and
process transactions through one or more securities
brokerage àrms. Heartland selects brokers and/or dealers
(collectively, “brokers”) to execute transactions for the
purchase or sale of portfolio securities based upon a
judgment of the broker’s professional capability to provide
the service. The primary consideration is to have brokers
execute transactions at best price and execution. Best price
and execution refers to many factors, including the price paid
or received for a security, the commission charged, the
promptness and reliability of execution, the conàdentiality
and placement of the order, and other factors affecting the
overall beneàt obtained by the accounts in the transactions.
Heartland performs investment advisory services for various
clients and may give advice, and take action in the
performance of its duties, with respect to any one client
which may differ from advice given or action taken with
respect to any other client. However, over a period of time
and to the extent practical, Heartland allocates investment
opportunities to each client in a manner that it reasonably
9
BROCHURE (ADV PART 2A)
During the past àscal year, Heartland has obtained research
services through soft dollar transactions including, but not
limited to:
When determining the reasonableness of compensation paid
to a broker, Heartland considers competitive rates in the
market, complexity of the transaction, promptness and
reliability of services, and other similar factors. Heartland’s
Brokerage Committee is responsible for reviewing, on at
least a quarterly basis, Heartland’s commission levels for
reasonableness. This review includes analyzing Heartland’s
trading costs relative to other investment managers.
economic, industry or company research reports or
investment recommendations;
subscriptions to certain ànancial publications or
research data compilations;
compilations of securities prices, earnings, dividends,
and similar data;
certain computerized databases, quotation
services, research or analytical computer software
and services;
certain trade related services; and
services of economic and other consultants
concerning markets, industries, securities,
economic factors, and trends and portfolio strategy.
Allocation of portfolio brokerage transactions, including their
frequency, to various brokers is determined by Heartland, in
its best judgment, based on the professional capabilities of
the brokers, and in a manner deemed fair and reasonable to
clients. The primary consideration in selecting brokers is
prompt and efàcient execution of orders in an effective
manner at the most favorable price, but a number of other
judgmental factors enter into the decision. These factors
may include, for example: knowledge of negotiated
commission rates and transaction costs; the nature of the
security being purchased or sold; the size of the transaction;
historical and anticipated trading volume in the security and
security price volatility; broker operational capabilities and
ànancial conditions; and research. Please see Item 12:
Brokerage Practices: Soft Dollar Transactions for more
information. Among the brokers that may be used are
electronic communication networks (ECNs), which are fully
disclosed agency brokers that normally limit their activities to
electronic execution of securities transactions. While
commission rates are a factor in Heartland’s analysis, they
are not the sole determinative factor in selecting brokers.
Heartland does not consider, when selecting or
recommending brokers, whether the broker refers clients to
Heartland.
Research services so received enable Heartland to
supplement its own research and analysis used in
connection with providing advice to its clients as to the value
of securities; the advisability of investing in, purchasing or
selling securities, and the availability of securities or
purchasers or sellers of securities; the furnishing to clients
of analyses and reports; and the effecting of securities
transactions and performing functions incidental thereto
(such as clearance and settlement) on behalf of clients. To
the extent that Heartland uses client transactions to obtain
research services that Heartland could otherwise purchase
for cash, Heartland receives a beneàt because it does not
have to produce or pay for research services. As a result,
Heartland has an incentive to place more orders or pay
higher commissions than would otherwise be the case.
However, Heartland, through its Legal/Compliance Team and
Brokerage Committee, monitors this potential conáict of
interest by continually monitoring soft dollar commissions
paid to each broker. In addition, the HGI Funds’ Board of
Directors regularly reviews Heartland’s soft dollar usage.
Soft Dollar Transactions
As permitted by the Securities Exchange Act of 1934, as
amended, Heartland engages in the long-standing investment
management industry practice of paying higher commissions
to brokers who provide brokerage and research services
(“research services”) than to brokers who do not provide
such research services, if such higher commissions are
deemed reasonable in relation to the value of the services
provided. Heartland uses these research services in its
investment decision-making processes. These types of
transactions are commonly referred to as “soft dollar
transactions.”
Three different types of research services are typically
acquired through these transactions:
(1) proprietary research services offered by the broker
executing a trade;
(2) other research services offered by third parties
through the executing broker; and
(3) proprietary or third party research services obtained
through client commission arrangements (as
discussed below).
Soft dollar transactions are not effected pursuant to any
binding agreement or understanding with any broker
regarding a speciàc dollar amount of commissions to be paid
to that broker. However, Heartland does in some instances
request a particular broker to provide a speciàc research
service, which may be proprietary to that àrm or produced by
a third party and made available by that àrm. In such
instances, the broker, in agreeing to provide the research
service, frequently will indicate to Heartland a speciàc or
minimum amount of commissions, which it expects to
receive by reason of its provision of the particular research
service. Although Heartland does not agree to direct a
speciàc or minimum commission amount to a àrm in that
circumstance, Heartland does maintain an internal procedure
to identify those brokers who provide it with research
services and the value of such research services, and
endeavors to direct sufàcient commissions to ensure the
continued receipt of research services Heartland believes are
useful in managing client accounts.
Heartland also may receive soft dollar research on riskless
principal transactions in accordance with applicable
regulatory requirements.
10
BROCHURE (ADV PART 2A)
Heartland also believes such research services are useful in
its investment decision-making process by, among other
things, providing access to resources that might not be
available to Heartland absent such arrangements.
Heartland engages in “step-out” brokerage transactions
subject to best price and execution. Generally, in a “step-
out” transaction, Heartland directs a trade to a broker with
an instruction to execute the transaction, but “step-out” a
portion of the transaction to a second broker who clears and
settles that portion of the trade. Each broker in a step-out
transaction receives a commission based on the portion of
the transaction that it clears and settles. Heartland engages
in step-out transactions primarily to satisfy directed
brokerage arrangements for its client accounts and/or to pay
commissions to brokers who supply research or brokerage
services. Heartland has an incentive to engage in step-out
transactions to generate additional commissions or soft
dollars, which creates a conáict of interest. Heartland has
established procedures reasonably designed to address
such conáicts, including review of step-out transactions by its
Brokerage Committee.
In a few instances, Heartland receives products or services
from brokers that it uses both for investment research and
for administrative, marketing, or other non-research or
brokerage purposes. Heartland has a policy of not allocating
brokerage business in return for products or services other
than brokerage or research services in accordance with the
provisions of Section 28(e) of the Securities Exchange Act of
1934, as amended. In such instances, Heartland makes a
good faith effort to determine the relative portion of its use of
such product or service that is for investment research or
brokerage, and that portion of the cost of obtaining such
product or service is paid through brokerage commissions
generated by client transactions, while the remaining portion
of the costs of obtaining the product or service is paid
directly by Heartland. In making such allocations, Heartland
has a conáict of interest because it is deciding how much the
Firm will pay directly versus client brokerage commissions,
and has established procedures reasonably designed to
address such conáicts. Heartland’s Chief Compliance Ofàcer
and Director of Trading determine together what proportion of
a product is paid with soft dollars or directly by Heartland.
This determination is reviewed by the Brokerage Committee
and the HGI Funds’ Board of Directors.
Research or brokerage products or services provided by
brokers are used by Heartland in servicing any or all of its
clients, and such research products or services may not
necessarily be used by Heartland in connection with client
accounts which paid commissions to the brokers providing
such product or service. Heartland does not attempt to
allocate soft dollar beneàts to client accounts proportionately
to the soft dollar commissions the accounts generate. The
HGI Funds currently generate a majority of the soft dollars,
and other accounts beneàt from the amounts accrued.
Additionally, some client accounts do not generate any soft
dollars, but receive the beneàts from client accounts that do.
Clients could pay higher commissions to brokers than might
be charged if a different broker had been selected, if, in
Heartland’s opinion, this policy furthers the objective of
obtaining best price and execution.
Investment Opportunity Allocation and Aggregation
In general, Heartland allocates investment opportunities on a
random or pro rata basis, with available cash being a major
consideration, among discretionary clients that have
comparable investment objectives and positions where
sufàcient quantities or trading volumes of a security exist.
However, because many of the securities owned by
Heartland’s clients have a limited trading market, it may not
be possible to purchase or sell a sufàcient quantity of a
security at a particular time to allocate among all clients that
have comparable investment objectives and positions. In
other instances, because of the nature of the markets for
securities with lower volume, it may take a signiàcant period
of time to accumulate or dispose of a position in such
securities at a price deemed acceptable by Heartland. In
such cases, the price of the security will áuctuate over time
and it could be desirable to allocate trades to a particular
client or group of clients in order to accumulate or dispose of
a position of reasonable size in relation to the size of the
account with as little disruption of the market as possible.
There are also situations where an investment opportunity, in
particular a new idea, is only allocated to those accounts
that the portfolio manager reasonably believes have
sufàcient size and diversiàcation.
Heartland can obtain proprietary and third party research
through client commission arrangements. In a client
commission arrangement, Heartland agrees with a broker
effecting trades for Heartland’s client accounts that a portion
of the commissions paid by the accounts will be credited to
purchase research services either from the executing broker
or another broker, as directed from time to time by
Heartland. The client commission arrangements, as well as
the research provided in connection with such arrangements,
are intended to comply with Section 28(e) of the Securities
Exchange Act of 1934, as amended, and the SEC’s related
interpretative guidance. Participating in client commission
arrangements enables Heartland to consolidate payments for
research services through one or more channels using
accumulated client commissions. Such arrangements also
help to facilitate Heartland’s receipt of research services and
ability to provide best execution in the trading process.
To assure that clients, including model portfolio clients, are
treated fair and equitably, Heartland utilizes a rotation
process, as necessary, when placing trades for clients. There
are many factors used to determine when trade rotation is
necessary. Among them, but not exclusive to the decision
making process, is order size, liquidity, and price sensitivity.
The inclusion of model portfolio clients in Heartland’s trade
rotation may result in Heartland competing against the model
Program Sponsor when executing securities transactions.
Heartland has adopted policies and procedures reasonably
designed to minimize the impact of such simultaneous
trading.
11
BROCHURE (ADV PART 2A)
Heartland is sensitive to the competition concerns that such
rotation transmissions present. In the case of less liquid
securities, Heartland seeks to mitigate competition concerns
through the use of limit orders and speciàc price targets.
There may be exigent circumstances where it is determined
that simultaneous communications and trading is not in the
best interest of clients. Under those circumstances,
Heartland maintains the áexibility, consistent with fair and
equitable treatment of clients, to vary from its Trading
Policies by using, among other things, a trade rotation
process which may result in alternating its standard
procedures.
Where a client has a directed brokerage arrangement and/or
negotiated a separate commission rate with that broker
(which includes most clients receiving investment
management services from Heartland through a wrap
program), trades for that client may or may not be included in
an aggregated trade. When not aggregated, trades for the
account could be executed before or after aggregated orders
for other clients, which could result in different prices with
different trading costs. Among other things, client-directed
brokerage could result in (a) Heartland being unable to seek
best price and execution by placing transactions with other
brokers and (b) the client foregoing beneàts from savings on
execution costs that might otherwise be obtained from
aggregation of brokerage orders for clients. As a result,
client-directed accounts could have performance that is
different from that of comparable, non-directed client
accounts.
In order to seek the fair treatment of all clients, while
recognizing the inherent need for áexibility, especially in the
micro-cap and small-cap markets and the markets for certain
àxed income securities, it is Heartland’s policy to allocate
investment opportunities, purchases, and sales among
clients on a basis that considers the characteristics and
needs of the clients, including their respective investment
objectives, current securities positions, cash available for
investment or their cash needs, and similar factors based on
the portfolio manager’s best judgment under the
circumstances. See Item 16: Investment Discretion for
additional information regarding Heartland’s investment
allocation procedures.
Generally, Heartland will execute all securities transactions
for wrap fee accounts through the broker-dealer sponsoring
the wrap fee program because the commission charge is
included in the wrap fee payable to the program sponsor.
Accordingly, trades effected through the broker-dealer
sponsoring the program avoid additional transaction costs to
the client. Similar to directed brokerage transactions
discussed above, trades for wrap fee accounts could be
executed before or after aggregated orders for other clients.
Heartland has adopted procedures reasonably designed to
ensure that clients are treated fairly and equitably in the
execution of orders for wrap fee accounts. In order to ensure
clients are treated fairly and equitably, Heartland allocates
investment opportunities on a random or pro rata basis,
including those for wrap fee accounts. In addition, the
Brokerage Committee reviews on a periodic basis a trade
rotation report which shows the order in which certain trades,
including directed brokerages, were àlled.
When appropriate, Heartland aggregates purchases or sales
of securities and allocates such trades among two or more
clients. By so doing, Heartland reasonably believes that over
time it will be able to decrease brokerage and transaction
costs to its clients through volume discounts, reduce
brokerage commissions through negotiations not available to
purchasers or sellers of smaller volumes of securities and/or
obtain better pricing than is possible for smaller trades. In
general, an aggregated purchase or sale order that is only
partially àlled will be allocated on either a random or pro rata
basis among the clients participating in the order.
Generally, clients participating in aggregated trades will
receive the same average execution price on any given
aggregated order on a given business day and transaction
costs will be shared pro rata based on each client’s
participation in the transaction.
Trade Errors
Heartland has adopted Trading Policies and Procedures (the
“Trading Policy”), as may be amended from time to time, to
address potential conáicts of interest and trading issues
related to providing investment advisory services to its
clients. The Trading Policy sets forth the policies and
procedures that Heartland follows when addressing a trade
error in a client account. Heartland considers a trade error to
be an unintentional mistake, such as purchasing instead of
selling a security, purchasing (or selling) an incorrect amount
of a security, or purchasing (or selling) a security in
contradiction of an applicable guideline. Heartland’s
Brokerage Committee is responsible for ensuring that any
such trade error is corrected in accordance with procedures
reasonably designed to ensure that such error is promptly
identiàed, corrected, and documented. In correcting a trade
error, Heartland will generally reimburse a client’s account
for any losses arising from the error and any proàts related
to the error will generally remain in the client’s account.
Directed Brokerage
Heartland permits clients to direct transactions to a certain
broker (“directed brokerage”). If a client requires Heartland
to direct transactions to a certain broker, Heartland may be
unable to achieve best execution for those transactions
because it is unable to direct the transaction based on costs
and broker capabilities. Directed brokerage may cost clients
more money. For example, in a directed brokerage account,
the client may pay higher brokerage commissions because
Heartland may not be able to aggregate orders to reduce
transaction costs or the client may receive less favorable
prices.
12
BROCHURE (ADV PART 2A)
Occasionally, the difference from the trade error is so small
that it is deemed de minimis and retained by the broker in
accordance with their policies and procedures. The Mutual
Funds have adopted trade error policies and procedures that
conform with SEC guidance and industry standards.
Item 13: REVIEW OF ACCOUNTS
Heartland’s Investment Policy Committee monitors client
accounts on at least a quarterly basis. Portfolio structure,
selection, and execution for an account are reviewed by the
applicable Portfolio Manager on an ongoing basis, usually
several times a week.
On a periodic basis, Heartland’s Operations and Legal/
Compliance Teams review accounts and performance
calculations, and perform tests or reviews on process
controls, as necessary.
From time to time, a client may need to establish a new
custodial relationship in order to obtain Heartland’s
investment management services. Under these
circumstances, the client may ask Heartland to suggest an
appropriate custodian for the client’s account. When
suggesting a custodian, Heartland will generally consider the
execution, clearance, settlement, and other services offered
by a custodian. In addition, Heartland could suggest an
unafàliated custodian who frequently provides custodial
services for other clients of Heartland. There could be a
conáict of interest when Heartland suggests such a
custodian. Although Heartland suggests possible custodians
to clients, the client must independently choose the
custodian and set up a relationship/account with the
custodian. Clients must also receive independent
communications from their chosen custodian. Custodians do
not compensate Heartland in any way for suggesting a client
use them as a custodian.
Item 16: INVESTMENT DISCRETION
Clients receiving investment management services typically
receive written reports at least quarterly, showing current
account size, investment performance for the current quarter
and year-to-date, and the investment performance of one or
more relevant benchmarks. With respect to wrap program
arrangements, UMAs and subadvisory accounts, reporting is
typically provided by the Program Sponsor.
Heartland uses a composite to report performance, which
contains multiple portfolio managers who manage client
portfolios in a similar investment strategy. Within the
composite, some portfolios may be managed more or less
conservatively subject to individual client restrictions. In
addition, the management style of these managers can
differ, which will result in performance differences between
portfolios in the same composite.
Item 14: CLIENT REFERRALS AND OTHER
COMPENSATION
Clients may choose to retain Heartland as investment
advisor with or without granting investment discretion. Where
a client chooses to grant investment discretion, Heartland
performs its advisory services by exercising full discretionary
authority pursuant to an Investment Advisory Agreement. In
granting full discretionary authority to Heartland, there is no
limitation on Heartland’s authority to select securities, or the
amount of securities to purchase or sell, except as set forth
in the account’s investment objectives and any applicable
guidelines. Where a client does not choose to grant
investment discretion to Heartland, Heartland makes
investment recommendations to the client as to which
securities are to be purchased or sold, and the amounts to
be purchased or sold. Upon approving the recommended
transactions, the client can request that Heartland direct the
execution of purchase or sale orders to implement the
recommended transactions for the client’s account; however,
the client retains discretion over the transaction.
Heartland does not currently compensate any person who is
not a supervised person for client referrals, and Heartland
does not receive compensation or other economic beneàt
from someone who is not a client. From time to time,
Heartland compensates employees who introduce clients to
various products or separately managed accounts for which
Heartland serves as investment advisor.
Item 15: CUSTODY
Heartland’s authority is subject to client-imposed
restrictions, for example, where the client restricts or
prohibits transactions in certain types of securities. These
restrictions may affect the performance of the client’s
account relative to comparable accounts. In addition,
Heartland’s authority may also be limited in cases where a
client directs or otherwise suggests that securities
transactions be effected through a speciàc broker. See Item
12: Brokerage Practices for more information.
Heartland does not act as custodian for any clients; however
Heartland is deemed to have custody to the extent it deducts
advisory fees directly from a client’s account. Please see
Item 5: Fees and Compensation for more information
regarding fees. All clients must appoint a qualiàed custodian,
such as a broker/dealer, bank, or trust company (a
“custodian”), to maintain custody over their assets. All
Heartland clients should receive quarterly account
statements directly from their custodian. Heartland advises
its clients to review the custodian’s statements carefully and
to compare the information in Heartland’s client statements
with the information in statements provided by the custodian.
13
Clients can also include certain assets in their account
managed by Heartland that are not subject to Heartland’s
supervision or discretionary authority. Such assets shall be
designated by clients and Heartland as “Unsupervised
Assets.” Unsupervised Assets can include investments that
are not purchased or recommended by Heartland but that a
client chooses to hold in their account. Heartland does not
provide any advice or management of Unsupervised Assets;
therefore, clients do not pay Heartland any investment
advisory fees for Unsupervised Assets.
BROCHURE (ADV PART 2A)
In addition, Heartland may withhold votes or vote against
management as a means of communicating Heartland’s
dissatisfaction with management’s performance. Heartland
also generally votes against signiàcant compensation
increases or compensation not tied to company performance
where Heartland believes that a company is underperforming
and/or management has not added value to the company.
It is each client’s sole responsibility to make all
determinations regarding Unsupervised Assets in their
Heartland account, including their retention or sale. Clients
agree to accept full responsibility for the risks associated
with any Unsupervised Assets held, including the risk of loss
and the risk of concentrated positions in securities.
Heartland shall not be responsible for the valuation of
Unsupervised Assets Heartland is not responsible for
reporting Unsupervised Assets to the clients.
With respect to its services as an advisor to institutional
clients, such as pension/proàt sharing plans and endowment
funds, Heartland provides these services to most accounts
on a fully discretionary basis, subject to the overall review by
the àduciaries of these accounts. This authority is subject to
speciàc investment restrictions and requirements of the
various accounts. See Item 7: Types of Clients for information
regarding the requirements for establishing an account and
providing authority.
Item 17: VOTING CLIENT SECURITIES
Heartland considers and votes, or abstains from voting, all
proxy proposals on an individual basis, for each company and
proposal. Subject to the oversight of its Investment Policy
Committee, Heartland’s Legal/Compliance Team is
responsible for monitoring and voting proxies, either
electronically through Glass Lewis & Co.’s electronic delivery
platform (“Glass Lewis”) or directly with the appropriate
company. The Legal/Compliance Team reviews proxy
proposals and provides all relevant information to the
applicable Heartland analyst responsible for determining how
Heartland will vote a particular proxy. For each proxy,
Heartland also considers whether there are any speciàc facts
and circumstances that may give rise to a material conáict of
interest on the part of Heartland in voting the proxy. If it is
determined that a material conáict of interest may exist, the
proxy shall be voted consistent with the recommendations of
Glass Lewis or referred to Heartland’s Investment Policy
Committee to decide if Heartland may vote the proxy or if the
proxy should be forwarded to the client to vote. All instances
where Heartland determines a material conáict of interest
may exist are resolved in the best interest of the applicable
client.
For each proxy, Heartland maintains all related records as
required by applicable law. A client can obtain a copy of
Heartland’s Statement of Policy Regarding Proxy Voting, or a
copy of the speciàc voting record for the account, by calling
Heartland at 1-888-505-5180, or writing to Heartland at 790
North Water Street, Suite 1200, Milwaukee, Wisconsin
53202. Clients who retain proxy voting authority will generally
receive proxy materials directly from their custodian or a
transfer agent. Clients can contact Heartland at the above
phone number with questions about a particular solicitation.
Item 18: FINANCIAL INFORMATION
Heartland does not have any ànancial conditions reasonably
likely to impair its ability to meet its contractual
commitments to its clients.
OTHER INFORMATION
Unless a client speciàcally reserves the right to vote proxies,
Heartland will use its best efforts to vote the shares owned
by a client in accordance with Heartland’s Statement of
Policy Regarding Proxy Voting (“Proxy Statement”). Even if a
client gives Heartland the right to vote proxies, the client may
direct Heartland’s vote in a particular solicitation by providing
Heartland with prior written notice and written proxy voting
instructions. Heartland’s Proxy Statement is subject to
change as necessary to remain current with applicable rules
and regulations, and internal policies and procedures. In
general, Heartland votes proxies in a manner designed to
maximize the value of a client’s investment. With respect to
each proxy proposal, Heartland will consider, among other
factors, the period of time that the particular security is
expected to be held for an account, the size of the holding,
the costs involved with the proxy proposal, the existing
corporate governance structure, and the current
management and operations for the particular company.
There are instances in which Heartland elects not to vote,
such as when Heartland determines the cost or burden
exceeds the expected beneàt or when refraining from proxy
voting is otherwise in the best interest of the client. Often,
Heartland votes proxies in accordance with management’s
recommendations. However, in situations where Heartland
believes that management is acting on its own behalf or
acting in a manner that is adverse to the rights of the
company’s shareholders, Heartland will not vote with
management. For example, Heartland may not vote with
management regarding:
(1)
(2)
(3)
Privacy Policy
Heartland respects its clients’ right to privacy. Heartland
understands that the privacy and security of its clients’
nonpublic personal information is important, and therefore,
Heartland maintains safeguards reasonably designed to
protect client data from unauthorized access. Heartland does
not sell this information to anyone and only shares such
information with others as permitted by law or for the
purpose of serving clients’ investment needs.
(4)
poison pill proposals;
proposals that Heartland believes are attempts by
management to insulate itself from accountability;
proposals that deter potential interests in an
acquisition or other corporate transactions at a
fair price; or
proposals that represent less than fair value for
the company.
14
BROCHURE (ADV PART 2A)
What Information Heartland Collects
Heartland collects only information that is either required or
necessary to provide personalized investment services to its
clients. Any information a client chooses to provide is kept
conàdential and allows Heartland to:
How Heartland Protects Your Information
For your protection, Heartland restricts access to clients’
nonpublic personal information to those individuals who need
to know that information to provide products and services to
a client. Heartland maintains physical, electronic, and
procedural safeguards that are reasonably designed to
comply with federal standards to maintain the conàdentiality
of client nonpublic personal information. The accuracy and
protection of client personal information is important to
Heartland.
Service client accounts;
Deliver products and services that may be of interest
to clients;
Prevent unauthorized access to client accounts;
Improve client service; and
Comply with legal and regulatory requirements.
How to Contact Heartland
Clients may limit Heartland’s afàliates in the Heartland group
of companies from marketing their products or services
based on personal information that Heartland collects and
shares with them. A client’s choice to limit marketing offers
from Heartland’s afàliates will apply until a client requests a
change to his/her choice. A client’s choice to limit marketing
offers from Heartland’s afàliates will not affect their ability to
receive marketing materials directly from Heartland. If a
client has already made a choice to limit marketing offers
from Heartland’s afàliates, they do not need to act again. To
limit marketing offers, contact Heartland at the telephone
number listed below.
Depending on the nature of a client’s relationship with
Heartland, nonpublic personal information such as name,
address, Social Security Number, telephone number, and
income may be collected from the following sources:
Information Heartland receives from clients on
applications or other forms, on Heartland’s web site,
or through other means;
Information Heartland receives from clients through
transactions, correspondence, and other
communications with Heartland, Heartland afàliates,
and others; and
Information Heartland otherwise obtains from clients
in connection with providing them a ànancial product
or service.
Clients can correct, update, or conàrm their personal
information and limit marketing offers from Heartland’s
afàliates by calling Heartland at 1-888-505-5180.
Class Action Claims
Heartland does not take responsibility with respect to
àling class action claims on behalf of its clients.
Heartland has retained a third-party service provider to
provide class action litigation monitoring and securities
claim àling administration services involving securities
held or previously held in client accounts. All clients are
currently included in this service unless they have opted
out. Clients may opt out of the service in Heartland’s
client agreement or by notifying Heartland in writing. If a
client opts out, Heartland will not monitor class action
àlings for that client. For participating clients, Heartland
will provide client account data to the service as
necessary for the service to àle and process claims. The
service provider currently charges a contingency fee equal
to a percentage of the amount of each claim settlement
award, which is deducted from the client’s award at the
time of payment. The fee is contingent upon the
successful completion and distribution of the settlement
proceeds from a class action lawsuit.
What Information Heartland Shares
Heartland does not share the information collected about its
clients or former clients with any third parties, except as
required or permitted by law or for the purpose of servicing
client needs. This means Heartland may disclose the
information collected to companies who help maintain and
service client accounts. For example, Heartland may share
information with a transfer agent or clearing broker to
process client securities transactions and update client
accounts or to an external service provider so that client
account statements can be printed and mailed. These
companies are only permitted to use this information for the
services for which Heartland hired them, and are not
permitted to use or share this information for any other
purpose. Heartland will share information with afàliates if the
information is required to provide a product or service a
client requested. Additionally, Heartland may share
information with its afàliates about clients or client accounts
in order to make clients aware of services and products
which Heartland thinks may be of interest or value to them.
Marketing from Heartland’s afàliates may also include
invitations to events sponsored by them. Afàliates are
companies in the Heartland group of companies, such as
Heartland Advisors and the Heartland Mutual Funds.
Heartland may also disclose nonpublic personal information
to government agencies and regulatory organizations when
permitted or required by law.
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BROCHURE (ADV PART 2A)
Information for Retirement Accounts
Fiduciary Acknowledgment
As part of Heartland’s investment advisory services, we
may provide recommendations and advice regarding your
retirement plan (“Plan”) account, IRA or other similar
accounts (“Retirement Accounts”). When we provide
investment advice to you regarding your Retirement
Account, we are àduciaries within the meaning of Title I of
the Employee Retirement Income Security Act of 1974 or
the Internal Revenue Code of 1986, as applicable, which
are laws governing Plans and IRAs. Heartland is required
to act in your best interest and not put our interest ahead
of yours.
Educational Information
Not all services or activities that we provide to your
Retirement Accounts are àduciary investment advice
subject to these retirement laws. For example, we are not
àduciaries when we provide:
General information and education about the ànancial
markets, asset allocations or the advantages and
risks of different asset classes as investment
alternatives; or
Financial Intermediary Compensation
From time to time, Heartland compensates third party
service providers, brokers, advisors, or other ànancial
intermediaries for providing record keeping, sub-
accounting, marketing or other administrative services to
their clients in connection with an investment in the
Mutual Funds. These fees are in addition to any
distribution, administrative, or shareholder-servicing fees
paid by the Mutual Funds, out of the Mutual Funds’
assets, to the ànancial intermediary. In addition, and in
accordance with applicable law and Heartland’s current
Business Conduct Rules, Heartland can also provide non-
cash compensation, such as gifts, meals, tickets or event
sponsorship, to representatives of various intermediaries
who offer Heartland services or refer clients to Heartland.
In order to market Heartland’s services, Heartland can
provide training and education to selected ànancial
intermediaries. Expenses paid by Heartland will include
the travel, lodging, and food expenses connected with the
training. Furthermore, Heartland can pay to attend
conferences sponsored by unafàliated investment àrms
which refer clients to Heartland. These costs are borne
from Heartland’s advisory fees and are not additional
expenses to the client.
Portfolio Holdings Disclosure
General information and education about factors to
consider when deciding whether to rollover or transfer
Retirement Account assets to Heartland.
Plan Rollovers
Heartland or a Heartland representative can provide
general information and education to you about factors to
consider when deciding whether to move assets in your
Plan to Heartland. Heartland and its representatives do
not currently provide recommendations regarding rollovers
from your Plan to a Heartland account.
From time to time, Heartland makes available to third
parties current or historical information regarding the
portfolio holdings of certain separate account strategies
and the Mutual Funds. These third parties include rating
agencies, industry trade groups, consultants, and
ànancial publications. In compliance with applicable law
and consistent with its àduciary duties, Heartland will
generally only release such information when it is
otherwise publicly available, when there is a validly-
executed agreement imposing a duty of conàdentiality on
the other party and covering the use of the information, or
when Heartland reasonably believes that the release will
not be detrimental to the best interests of the applicable
client. With respect to the portfolio holdings of the Mutual
Funds, such disclosures are also subject to the Mutual
Funds’ respective policy regarding disclosure of portfolio
holdings.
Services Delegated by Heartland
From time to time, Heartland delegates portfolio
accounting, recordkeeping or other services it provides on
behalf of clients to third parties for certain reasons,
including efàciency and economic considerations. In such
instances, Heartland maintains policies and procedures
with respect to delegated services to ensure that
adequate controls are in place. Heartland will provide
client account data to the third party as necessary for the
party to provide the delegated services, subject to the
safeguards in Heartland’s Privacy Policy.
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