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Item 1 – Cover Page
Heartwood Wealth Advisors
9020 Stony Point Parkway, Suite 325
Richmond, VA 23235
804-269-8711
www.heartwoodva.com
May 20, 2025
Form ADV, Part 2; our Disclosure Brochure (“Brochure”) as required by the Investment
Advisers Act of 1940 is a very important document between Clients (“you”, “your”) and
Heartwood Wealth Advisors (“us,” “we,” “our”).
This Brochure provides information about the qualifications and business practices of Heartwood Wealth Advisors.
If you have any questions about the contents of this Brochure, please contact us at (804) 269-8715 and/or
wkaufman@heartwoodva.com. The information in this Brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Heartwood Wealth Advisors is a federally Registered Investment Adviser. Registration of an Investment Adviser
does not imply any level of skill or training. The oral and written communications of an adviser provide you with
information about which you determine to hire or retain an adviser.
Additional information about Heartwood Wealth Advisors is available on the SEC’s website at
www.adviserinfo.sec.gov.
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Item 2 – Material Changes
Since the date of our last annual ADV update in March 2025, our office has relocated to 9020 Stony
Point Parkway, Suite 325, Richmond, VA 23235.
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Item 3 – Table of Contents
Item 1 – Cover Page ........................................................................................................................................................................... 1
Table of Contents
Item 2 – Material Changes ................................................................................................................................................................ 2
Item 3 – Table of Contents ............................................................................................................................................................... 3
Item 4 – Advisory Business ............................................................................................................................................................... 4
Item 5 – Fees & Compensation ........................................................................................................................................................ 5
Item 6 – Performance-Based Fees & Side by Side Management ................................................................................................. 7
Item 7 – Types of Clients .................................................................................................................................................................. 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..................................................................................... 7
Item 9 – Disciplinary Information ................................................................................................................................................... 9
Item 10 – Other Financial Industry Activities and Affiliates ...................................................................................................... 10
Item 11 – Code of Ethics ................................................................................................................................................................ 10
Item 12 – Brokerage Practices ........................................................................................................................................................ 12
Item 13 – Review of Accounts ....................................................................................................................................................... 13
Item 14 – Client Referrals and Other Compensation.................................................................................................................. 13
Item 15 - Custody ............................................................................................................................................................................. 14
Item 16 – Investment Discretion ................................................................................................................................................... 14
Item 17 – Voting Securities ............................................................................................................................................................. 15
Item 18 – Financial Information ..................................................................................................................................................... 15
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Item 4 – Advisory Business
Who We Are
Heartwood Wealth Advisors (“Heartwood”) is a limited liability company organized in the state of Virginia.
The firm was founded in 2013. We founded Heartwood Wealth Advisors to break free from the traditional,
Wall Street model and to build an independent practice focused on personalized service, collaboration with
our clients, and transparency. We help clients build, manage, preserve and transition wealth. We believe we
can best address your financial situation if we are accountable to you, and only to you. We take this
accountability very seriously, so we offer complete transparency into our fees and compensation. We want
you to see the proof that we are working for you – not for any other incentives which may compromise the
advice we give you
Investment Advisory/Portfolio Management Services
Heartwood provides portfolio management, financial planning, and retirement plan consulting services to high
net worth individuals, families, employer-sponsored qualified plans, businesses, trusts, and foundations.
Investment Strategy
Our investment process is designed to help preserve capital and grow your wealth over market cycles, to
minimize investment expenses and excessive fees, and to maximize tax efficiency. We begin by getting to
know you. Through collaborative meetings we gather information about your circumstances and goals. Based
on these conversations, we create an investment plan we believe is suited to you and your objectives.
Item 8 further describes our Methods of Analysis, Investment Strategies and Risks of Loss.
Financial Planning
Before we provide any investment advice, we make sure we learn about you, your current financial
situation, and your goals. From there, we can develop a customized plan that takes into account all the relevant
factors to truly customize a portfolio to meet your goals and desired outcomes.
Our wealth planning services include, but are not limited to:
• Retirement Planning - cash flow analysis and income funding
• Estate Planning
• Philanthropic Planning
• Liability Management
• Tax Advice
Tailored Services for Individual Clients
Heartwood tailors its wealth management services for each individual client. Heartwood approaches each
client with a view toward their unique objectives, circumstances, and preferences. Client portfolios are
managed to reflect these nuances and different levels of risk/return, liquidity, and time horizon. We are
available to our clients as often as they desire, proactively call clients on a periodic basis, and meet with clients at
least annually, as circumstances allow.
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Retirement Account Fiduciary Status
When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are
fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue
Code, as applicable, which are laws governing retirement accounts. As fiduciaries we are required to act in your best interest
and not put our interest ahead of yours.
Retirement Plan Consulting and Management Services
We provide consulting and advisory services for employer-sponsored retirement plans that are designed to
assist plan sponsors of employee benefit plans. Generally, such retirement plan consulting and advisory
services consist of managing or otherwise advising sponsors in establishing, selecting, monitoring, removing
and/or replacing the investment options under the plan, consistent with the objectives, written guidelines
and/or investment objections set forth in the written investment policy statement adopted by the client. As
the needs of the plan sponsor dictate, Heartwood offers the following areas of management or advisement:
plan investment options, asset allocation, plan structure, participant education, and managing model portfolios.
In addition to the services described above, Heartwood may also provide discretionary advisory services to
client accounts that are governed by the Employment Retirement Income Security Act of 1974, as amended
(“ERISA”).
All retirement plan investment advisory services shall be in compliance with the applicable state law(s)
regulating retirement plan advisory services. This applies to client accounts that are plans governed by ERISA.
If the client accounts are part of the plan, and we accept appointments to provide our services to such accounts,
we acknowledge that we are a fiduciary within the meaning of section 3(21) or 3(38) of ERISA.We emphasize
continuous and regular account supervision. Once the appropriate plan investments have been determined, we
review the plan investments at least annually and, if necessary, provide advice to or otherwise add, replace
or remove investment options based upon the plan sponsor’s objectives, written guidelines and/or investment
objectives.
Wrap Fee Program
Heartwood does not offer a wrap fee program to clients.
Assets Under Management
The Firm’s assets under management as of 12/31/2024 are $1,302,509,037.
Item 5 – Fees & Compensation
Portfolio Management Service Fees
For individual portfolio management services, Heartwood charges an aggregated fee, based on a percentage
of total household assets under management. The maximum annual fee to be charged for our services will not
exceed 1.5% of assets under management. The fee assessed to the client account(s) will be detailed in our
firm’s Investment Advisory Agreement ("Advisory Agreement"). The detailed fee schedule shall be applied
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to the market value of the account’s assets as reasonably determined by our firm. Heartwood uses money
market/stable value funds and cash defensively and tactically in its management process, therefore assets
invested in money market/stable value funds and cash are subject to the management fee.
Heartwood enters into a written Advisory Agreement with its clients. The Advisory Agreement contains
the fee arrangement. Either party may cancel the Advisory Agreement without penalty upon thirty days’ written
notice. The client may also cancel the Advisory Agreement within five days of receiving this Form ADV Part
2A and Form ADV Part 2B.
Our annual portfolio management fee is billed and payable quarterly in advance based on the value of your
account on the last trading day of the previous quarter. If the Advisory Agreement is executed at any time
other than the first day of a calendar quarter, our fees will apply on a pro rata basis, which means that the
advisory fee is payable in proportion to the number of days in the quarter for which you are a client.
Payment of Fees
Investment clients generally authorize Heartwood to take payment of fees as they become due out of the
client’s account. Heartwood has the discretion to redeem at the then price or current net asset value a sufficient
number of account securities in order to pay these fees. Fees are deducted quarterly. Some clients choose to
pay by check. The custodian of the client’s investment assets provides a written confirmation of the fees taken.
At our discretion, we combine the account values of family members or business partners to determine the
applicable advisory fee. Heartwood may, in its sole discretion, change the actual fee charged upon thirty days
written notice to the client. Clients may accept the change or close the account.
Outside Brokerage Arrangements
Ben Gurley is a registered representative with Purshe Kaplan Sterling Investments (“PKS”), a securities broker-
dealer and member FINRA/SIPC. This arrangement is to administer and service brokerage products for
Heartwood clients. As such, Mr. Gurley is entitled to receive brokerage commissions. This could present a
potential conflict of interest due to the incentive to generate commissions. Clients are under no obligation,
contractually or otherwise, to purchase any commission- based securities products through Mr. Gurley. It is
important to note that Heartwood Wealth Advisors does not receive any of these commissions or share in this
revenue. Heartwood highly values transparency and will make clear to you the compensation Mr. Gurley will
receive in such transactions. Heartwood attempts to mitigate this conflict of interest by disclosing the
conflict to clients and informing clients that they are always free to purchase commission-based securities
products through other advisors that are not affiliated with the firm, or to determine not to purchase the
commission-based security product at all. Heartwood also attempts to mitigate the conflict of interest by
requiring employees to acknowledge, in the firm’s Code of Ethics, their individual fiduciary duty to the clients
of Heartwood, which requires that employees put the interest of clients ahead of their own.
Financial Planning/Consulting Service Fee
Under a separate financial planning agreement, Heartwood provides financial planning/consulting services for
individuals, families, and estates. Our fixed fees are mutually agreed upon beforehand and are predicated on
the complexity and scope of services to be performed.
Important note about additional fees: In addition to advisory and underlying investment fees, client
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accounts are also subject to various custodial or account administration fees. These fees vary with each
custodian but are always fully disclosed to the client in advance.
Client fees imposed by custodians, brokers, and other third parties could include:
• Fees charged by fund companies
• Fees charged by separate account managers
• Brokerage commissions
• Wire transfer and electronic fund transfer fees
• Custodian fees
• Mark-ups/mark-downs on security
transactions
Item 6 – Performance-Based Fees & Side by Side Management
Heartwood does not accept performance-based fees – that is, fees based on a share of capital gains on or
capital appreciation of the assets of a client. Our advisory fee compensation is charged only as disclosed above
in Item 5.
Item 7 – Types of Clients
Heartwood offers advisory and planning services to high net worth individuals, families, trusts, estates,
charitable organizations, small businesses, pension plans and profit sharing plans. To be able to offer our clients
our most effective work, Heartwood recommends (but does not require) that clients have at least $2,000,000
in total manageable assets with the firm. This allows us to prudently diversify client accounts into lower cost
investment vehicles and avoid conflicts caused by certain investment minimums.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis & Investment Strategies
The Heartwood Portfolio
Our investment process is designed to accomplish the following four goals:
• Establish a portfolio that is consistent with your investment objectives and risk tolerance
• Help preserve capital and grow your wealth over market cycles
• Help minimize investment expenses
• Help maximize tax-efficiency
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Asset Allocation, Diversification and Rebalancing
Prior to making any investments, our first goal is to determine an appropriate asset allocation tailored to your
specific situation. The allocation of your portfolio is a function of several factors, including your time horizon,
rate of return you would like to pursue, your age, and your tolerance for portfolio volatility and fluctuation.
These factors will determine the percentage of your portfolio that is invested in stocks, bonds, and cash and
cash alternatives. As you age and as your objectives change, so too should your allocation, and it is crucial that
your portfolio be adjusted accordingly. We use analytics programs including, efficient frontier analysis and
monte-carlo analysis to formulate our allocation recommendations.
Our process is designed to help preserve your capital and grow it over time. Along with asset allocation,
diversification is an essential tool where investors participate in broad market forces while helping to reduce
unnecessary risks. Diversification among stocks distinguishes between large company securities and small
company securities, US securities and foreign securities, developed market securities and emerging market
securities. Fixed income diversification distinguishes between term (longer-term instruments are riskier than
shorter-term instruments) and credit (instruments of lower credit quality are riskier than instruments of higher
credit quality). A well-diversified portfolio will include an appropriate mix of all of these types of securities.
This will be achieved primarily through exchange traded funds, but may also include mutual funds,
closed end funds, and in rare cases limited partnerships and individual securities. Additionally, where
appropriate, various alternative investments may be incorporated into your portfolio to seek to further reduce
potential volatility. These may include exposure to commodities, real estate-oriented investments, private
equity, managed futures, and hedge funds.
Rebalancing is the process of restoring your portfolio to its intended asset allocation. Those investments that
have performed well take up a greater than intended share of your portfolio, while investments that have
performed poorly take up a lower than intended share. Unfortunately, most investors fail to rebalance and
their allocation may “drift” towards greater than intended risk. Rebalancing not only helps mitigate this risk,
but also provides opportunities to purchase securities that may have declined in value. Rebalancing of your
portfolio will be performed annually and, in some cases, more frequently depending on market volatility or
potential tax consequences.
Where appropriate, Heartwood chooses managers for their expertise in particular investment strategies.
In selecting managers, Heartwood considers a number of factors, including but not limited to the following:
• Strong consistent historical returns;
• Well-articulated and understandable investment strategy;
• Reasonable expenses;
• Tax efficiency;
• Transparency into investment process;
• Potential for downside volatility
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Risk of Loss
Investing involves a wide variety of risks that all clients should be able and prepared to bear.
Our investment approach constantly keeps the risk of loss in mind. Investors face the following investment
risks:
•
Interest-Rate Risk: fluctuations in interest rates may cause investment prices to fluctuate. For example:
when interest rates rise, yields on existing bonds become less attractive, causing their market values
to decline.
•
• Market Risk: the price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example: political, economic, and social conditions
may trigger market events.
Inflation Risk: when any type of inflation is present, a dollar today will buy more than a dollar next
year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: overseas investments are subject to fluctuations in the value of the dollar against the
currency of the investment’s originating country. This is also referred to as exchange rate risk.
• Reinvestment Risk: this is the risk that future proceeds from investments may have to be reinvested at
a potentially lower rate of return (e.g. interest rate). This primarily relates to fixed income securities.
• Business Risk: these risks are associated with a particular industry or a particular company within an
industry. For example, oil-drilling companies depend on finding oil and then refining it, a lengthy
process, before they can generate a profit. They carry a higher risk of profitability than an electric
company which generates its income from a steady stream of customers who buy electricity no
matter what the economic environment is like.
• Liquidity Risk: liquidity is the ability to readily convert an investment into cash. Generally, assets are
more liquid if many traders are interested in a standardized product.
• Financial Risk: excessive borrowing to finance a business’ operations increases the risk of profitability,
because the company must meet the terms of its obligations in good times and bad. During periods
of financial stress, the inability to meet loan obligations can result in bankruptcy and/or a declining
market value.
Item 9 – Disciplinary Information
We do not have any legal, financial, or other “disciplinary” item to report to you. We are obligated to disclose
any disciplinary event that would be material to you when evaluating us to initiate a Client / Adviser
relationship, or to continue a Client /Adviser relationship with us. This statement applies to our firm and every
employee.
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Item 10 – Other Financial Industry Activities and Affiliates
Insurance Products
− Ben Gurley is separately licensed as an independent insurance agent. As such, Mr. Gurley may conduct
insurance product transactions for Heartwood clients in his capacity as a licensed insurance agent
and will receive customary commissions for these transactions in addition to any compensation received
in his capacity as an employee of Heartwood. This arrangement is to administer and service insurance
products. Commissions from the sale of insurance products will not be used to offset or as a
credit against advisory fees. Mr. Gurley therefore has a financial incentive to recommend insurance
products based on the compensation to be received, rather than on a client’s needs. Heartwood highly
values transparency and will make clear to you the compensation which Mr. Gurley will receive in such
transactions. The receipt of additional fees for insurance commissions is therefore a conflict of interest,
and clients should be aware of this conflict when considering whether to engage Heartwood or utilize
Mr. Gurley to implement any insurance recommendations. It is important to note that Heartwood Wealth
Advisors does not receive any of these commissions or share in this revenue. Any compensation received
from a broker-dealer or life insurance company is fully disclosed to the client. Heartwood attempts to
mitigate this conflict of interest by disclosing the conflict to clients and informing the clients that they are
always free to purchase insurance products through other agents that are not affiliated with the firm, or
to determine not to purchase the insurance product at all. Heartwood also attempts to mitigate the
conflict of interest by requiring employees to acknowledge, in the firm’s Code of Ethics, their individual
fiduciary duty to the clients of Heartwood, which requires that employees put the interests of clients
ahead of their own.
Testimonials and Endorsements
Heartwood does not use testimonials or endorsements.
Tax Preparation & Filing
One of Heartwood’s investment adviser representatives, Susan Norfleet, CPA, is the owner of Heartwood Tax
Consultants. To the extent a client engages Heartwood Tax Consultants for the preparation and filing of
applicable tax returns, such client will incur additional fees as a result. This creates a conflict of interest due to
the additional compensation that Ms. Norfleet will earn. This conflict of interest is addressed by fully disclosing
it in this brochure, by advising clients that they are under no obligation to retain Heartwood Tax Consultants
for any tax services, and by ensuring clients are fully apprised of any additional fees that will be incurred.
Item 11 – Code of Ethics
In accordance with the Advisers Act, Rule 204A-1, Heartwood has adopted a Code of Ethics. This Code of
Ethics outlines all who are deemed to be “access persons” and mandates their compliance with applicable
regulations and federal laws. Additionally, these employees must engage in high ethical standards at all times
and place the client's interest above their own. The Code of Ethics includes, but is not limited to, provisions
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relating to the confidentiality of client information, a prohibition on insider trading, restrictions on the
acceptance of significant gifts and the reporting of certain gifts and business entertainment items, and personal
securities trading procedures. All supervised persons at Heartwood must acknowledge the terms of the Code
of Ethics annually, or as amended.
At the heart of this code is a requirement to always act in the best interest of our client and to fully disclose all
fees, expenses, and any conflicts or potential conflicts of interest. A copy of this Code of Ethics will be
provided to any client or prospective client upon request. Heartwood’s Code of Ethics mandates that our
advisors act in the best interest of our clients. As such, if we or our representatives offer any investment with
which we have a conflict of interest, it must be disclosed in advance.
No Proprietary Investments
At present, we do not offer any investments in which our members, our representatives or any person related to
us have a partnership or act as a general partner. Furthermore, we do not offer any investments in which our
members, our representatives or any person related to us act as an investment advisor for the investment
company.
Oversight of Trading Processes
Heartwood’s employees and persons associated with us are required to follow our Code of Ethics. Subject to
satisfying this policy and applicable laws, officers, directors, and employees of Heartwood may trade for
their own accounts in securities which are recommended to, and/or purchased for, our clients. In
addition, a related person may have an interest or position in certain security or securities which may also
be recommended to the clients. All access persons are required to report all personal securities transactions
at the onset of being classified an access person and for all subsequent personal transactions in order to prevent
inappropriate trading.
Records will be maintained for all securities or insurance products bought or sold by the firm, associated
persons of the firm, and related entities. A principal of the firm, or qualified representative of the firm, reviews
these records on a quarterly basis.
In certain instances, Investment Advisor Representatives ("IAR") trading in their own accounts or for
related persons may create either actual or perceived conflicts of interest. As such, we have established the
following restrictions:
• A director, officer or IAR shall not buy or sell securities for their personal portfolio(s) where their
decision is substantially derived, in whole or in part, by reason of his or her affiliation with Heartwood
or the broker dealer, unless the information is also available to the investing public on reasonable
inquiry.
• No person shall prefer his or her own interest to that of the advisory clients.
• All clients are fully informed that certain individuals may receive separate compensation when
effecting transactions during the implementation process.
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• Heartwood and its employees generally may not participate in private placements without pre-
clearance from the firm's Chief Compliance Officer.
• Heartwood respects the right of clients to specify investment objectives, guidelines, and conditions or
restrictions on the overall management of their accounts.
• Any individual not in observance of the above may be subject to termination.
Nonetheless, because the Code of Ethics in some circumstances would permit employees to invest in the same
securities as clients, there is a possibility that employees might benefit from market activity by a client in a
security held by an employee. Employee trading is continually monitored to reasonably prevent conflicts of
interest between us and you. As an adviser to our clients, our clients’ interests must always be placed first and
foremost, and our trading practices and procedures prohibit unfair trading practices and seek to disclose and
avoid any actual or potential conflicts of interests or resolve such conflicts in the client’s favor.
Item 12 – Brokerage Practices
Heartwood has full discretion and trading authority (limited power(s) of attorney) on advisory accounts.
Heartwood cannot withdraw funds from client accounts, other than fees as authorized by the client. The major
factors considered in recommending a broker, trust company, or insurance company as a custodian include
the quality of service, responsiveness to Heartwood and its clients, ability to execute transactions per special
instructions, economic advantage, and adherence to Heartwood’s stated investment philosophies.
Heartwood derives no commissions or fees from any broker, brokerage firm, or custodian through which
purchases are arranged or securities held.
We recommend the brokerage and custodial services of BNY Pershing, a securities broker-dealer and a
member of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation.
BNY Pershing is an unaffiliated SEC-registered broker-dealer. In certain situations, we could accept a
relationship with a different custodian; however, such relationships are on an exception basis. BNY Pershing
offers to independent investment advisors services which include custody of securities, trade execution,
clearance, and settlement of transactions.
Heartwood and our clients may receive benefits from our custodial relationships. These benefits include
the following products and services (provided without cost or at a discount): receipt of duplicate client
statements and confirmations; research related products and tools; consulting services; access to a trading desk
serving advisor participants; access to block trading (which provides the ability to aggregate securities
transactions for execution and then allocate the appropriate shares to client accounts); the ability to have
advisory fees deducted directly from client accounts; access to an electronic communications network for
client order entry and account information; access to mutual funds with no transaction fees and to certain
institutional money managers; and discounts on compliance, marketing, research, technology, and practice
management products or services provided to us by third party vendors.
The benefits received by Heartwood or its personnel through participation in the program do not depend on
the amount of brokerage transactions directed to BNY Pershing. We believe that BNY Pershing provides
quality execution services for you at competitive prices. Price is not the sole factor we consider in evaluating
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best execution. We also consider the quality of the brokerage services provided by BNY Pershing, including
the value of the firm's reputation, execution capabilities, commission rates, and responsiveness to our clients
and our firm. In recognition of the value of the services BNY Pershing provides, you may pay higher
commissions and/or trading costs than those that may be available elsewhere.
Client Directed Brokerage
If the client directs that trades be executed through another broker-dealer, the client is responsible for
negotiating the terms and conditions (including, but not limited to, commission rates) relating to all services
to be provided by that broker-dealer. We will assume no responsibility for obtaining the “best execution” of
your trade.
Trade Aggregation
Transactions for each client account generally will be executed independently unless the firm decides to
purchase or sell the same securities for several clients at approximately the same time. Heartwood may (but is
not obligated to) combine or “batch” such orders in an effort to obtain best execution, to negotiate more
favorable commission rates or to allocate equitably among its clients differences in prices and commissions or
other transaction costs that might have been obtained had such orders been placed independently. Under this
procedure, transactions will be averaged as to price and transaction costs and will be allocated among our
clients in proportion to the purchase and sale orders placed for each client account on any given day. If we
cannot obtain execution of all the combined orders at prices or for transactions costs that we believe are
desirable, we will allocate the securities we are able to buy or sell as part of the combined orders by following
our order allocation procedures.
Item 13 – Review of Accounts
Accounts will be reviewed internally on a regular basis. Reviews are conducted by IAR's of the firm.
Heartwood may also provide clients with quarterly performance reports of their managed accounts.
Accounts will also be reviewed by the designated principal, Wes Kaufman and/or his designee for
suitability. Review of a sampling of accounts on a quarterly basis will be evidenced in writing and will be
maintained by the principal.
You will receive monthly statements from BNY Pershing detailing all transactions made on your behalf. This
statement will include all deposits, withdrawals, as well as entries showing the associated management fees and
expenses charged/debited from your account. These reports will show the current market values and
transactions during the past month or quarter as well as interest, dividends, and capital gains for the reporting
period.
Item 14 – Client Referrals and Other Compensation
Referral Arrangements
At this time we do not pay any third-party entity or person for referrals. At any time in the future we have the
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ability to enter into a referral arrangement and elect to compensate certain third parties for such referrals.
Clients whose accounts are the subject of such referral fees will receive full disclosure of the terms of the
referral arrangement. In no case will any referral payment reduce the value of the investment or reduce the
assets in the client account, or violate the terms of our Code of Ethics.
Item 15 - Custody
Accounts are held at BNY Pershing which maintains custody for client accounts. The relationship between
BNY Pershing and us is more fully described in Section 12. You will receive account statements directly from
BNY Pershing at least quarterly. The statement will be sent to the email or postal mailing address you provided
to the custodian. You should carefully review these statements promptly when you receive them. We urge you
to carefully review such statements and compare such official custodial records to any reports you will receive
from us. Our reports may vary from custodial statements based on accounting procedures, reporting dates, or
valuation methodologies of certain securities.
While BNY Pershing is considered the qualified custodian of your assets, Heartwood is deemed to have
“custody” for limited situations such as those listed below:
• With your authorization, the firm deducts fees directly from your account.
• The firm accepts standing instructions for delivery of funds and securities from your account.
In addition, Ms. Norfleet, and Mr. Clarke (investment adviser representatives of Heartwood) serve as trustee
or executor for certain clients and their respective trusts. Heartwood is deemed to have custody with respect
to such clients’ funds and securities due to such arrangements, and therefore will undergo an annual surprise
examination by an independent accounting firm with respect to applicable accounts.
Item 16 – Investment Discretion
Heartwood manages money on a discretionary and non-discretionary basis. In most circumstances, clients
grant us complete discretion. Clients who open discretionary accounts are required to enter into a written
Advisory Agreement that sets forth the scope of Heartwood’s discretion. The Advisory Agreement grants us
authority to manage client assets on a discretionary basis, meaning we have the authority to select the identity
and amount of securities to be bought or sold in the client's account without obtaining specific client consent.
In all cases, however, such discretion is to be exercised in a manner consistent with the stated investment
objective for the particular client account. For non-discretionary accounts, we will contact the client prior to
executing any transaction.
Heartwood has the power under the limited power of attorney to direct the transfer of funds for investment
purposes or to the client personally and will send checks, wire funds, and otherwise transfer funds held in
the client’s accounts (1) to other accounts of identical registration, (2) to the client, or (3) as otherwise directed
by the client in writing.
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Item 17 – Voting Securities
We do not vote proxies on behalf of advisory clients. Clients retain the responsibility for receiving and voting
proxies for any and all securities maintained in client portfolios. Proxies are mailed to each client directly by
the respective custodian.
From time to time, securities held in the accounts of clients may be the subject of class action lawsuits. We
offer no legal services, and therefore have no ability or obligation to determine if securities held by you are
subject to a pending or resolved class action lawsuit.
Where Heartwood receives written or electronic notice of a class action lawsuit, settlement or verdict affecting
securities owned by you, it will forward all notices, proof of claim forms, and other materials to you. Electronic
mail is acceptable where appropriate when the client has authorized contact in this manner.
Item 18 – Financial Information
Registered Investment Advisers are required in this Item to provide you and prospective clients with
certain financial information or disclosures about their firm’s financial condition. Heartwood has no financial
commitment that impairs its ability to meet contractual and fiduciary commitments to our clients and has
not been the subject of a bankruptcy proceeding.
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