Overview
- Headquarters
- Cedar City, UT
- Total Firm Assets
- $140 million
- Average High-Net-Worth Client Portfolio Size
- $2.4 million
Fee Structure
Primary Fee Schedule (HEATON FINANCIAL, PC)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $50,000 | 1.50% |
| $50,001 | $100,000 | 1.25% |
| $100,001 | $250,000 | 1.00% |
| $250,001 | $500,000 | 1.00% |
| $500,001 | $1,000,000 | 0.90% |
| $1,000,001 | and above | 0.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $9,875 | 0.99% |
| $5 million | $39,875 | 0.80% |
| $10 million | $77,375 | 0.77% |
| $50 million | $377,375 | 0.75% |
| $100 million | $752,375 | 0.75% |
Clients
- High-Net-Worth Share of Firm Assets
- 53.27%
- Number of High-Net-Worth Clients
- 31
- Total Client Accounts
- 660
- Discretionary Accounts
- 644
- Non-Discretionary Accounts
- 16
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Regulatory Filings
- SEC CRD Number
- 134578
Primary Brochure: HEATON FINANCIAL, PC (2026-06-30)
View Document Text
HEATON FINANCIAL, PC
Firm Brochure
This brochure provides information about the qualifications and business practices of Heaton Financial, PC. If you
have any questions about the contents of this brochure, please contact us at (435) 865-9991 or by email at:
info@heatonfinancial.net. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Heaton Financial, PC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Heaton Financial, PC’s CRD number is: 134578
337 South Main Street, Suite 120
Cedar City, Utah, 84720
(435) 865-9991
1224 South River Road, Suite A103
St. George, Utah 84790
(435) 272-4362
www.heatonfinancial.com
kimber@heatonfinancial.net
Registration does not imply a certain level of skill or training.
Version Date: June 30, 2026
Forms ADV Part 2A and Privacy Notice
Item 2: Material Changes
The material changes in this brochure from the last annual updating amendment of Heaton Financial,
PC on 03/31/2026 are described below. Material changes relate to Heaton Financial, PC’s policies,
practices or conflicts of interests.
• Heaton Financial, PC is transitioning to registration with the United States Securities and
Exchange Commission from its prior registration at the state level.
i
Item 3: Table of Contents
Table of Contents
Item 2: Material Changes ............................................................................................................................................................................... i
Item 3: Table of Contents .............................................................................................................................................................................. ii
Item 4: Advisory Business ............................................................................................................................................................................ 1
A. Description of the Advisory Firm ...................................................................................................................................................... 1
B. Types of Advisory Services ................................................................................................................................................................. 1
Investment Supervisory Services ....................................................................................................................................................... 1
Financial Planning................................................................................................................................................................................ 1
Services Limited to Specific Types of Investments .......................................................................................................................... 1
C. Client Tailored Services and Client Imposed Restrictions .............................................................................................................. 3
D. Wrap Fee Programs ............................................................................................................................................................................. 3
E. Amounts Under Management ............................................................................................................................................................ 3
Item 5: Fees and Compensation ................................................................................................................................................................... 4
A. Fee Schedule ......................................................................................................................................................................................... 4
Investment Supervisory Services Fees .............................................................................................................................................. 4
Financial Planning Fees ....................................................................................................................................................................... 4
Hourly Fees ........................................................................................................................................................................................... 4
B. Payment of Fees .................................................................................................................................................................................... 5
Payment of Investment Supervisory Fees ......................................................................................................................................... 5
Payment of Financial Planning Fees .................................................................................................................................................. 5
C. Clients Are Responsible For Third Party Fees .................................................................................................................................. 5
D. Prepayment of Fees.............................................................................................................................................................................. 5
E. Outside Compensation For the Sale of Securities to Clients ........................................................................................................... 5
Item 6: Performance-Based Fees and Side-By-Side Management ........................................................................................................... 5
Item 7: Types of Clients ................................................................................................................................................................................. 6
Minimum Account Size ....................................................................................................................................................................... 6
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss .............................................................................. 6
A.
Methods of Analysis and Investment Strategies ...................................................................................................................... 6
Methods of Analysis ............................................................................................................................................................................ 6
Charting analysis .................................................................................................................................................................................. 6
Fundamental analysis .......................................................................................................................................................................... 6
Technical analysis ................................................................................................................................................................................ 6
Cyclical analysis ................................................................................................................................................................................... 6
Investment Strategies ........................................................................................................................................................................... 6
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B.
Material Risks Involved ............................................................................................................................................................... 6
Methods of Analysis ............................................................................................................................................................................ 6
Fundamental analysis .......................................................................................................................................................................... 7
Technical analysis ................................................................................................................................................................................ 7
Cyclical analysis ................................................................................................................................................................................... 7
Investment Strategies ........................................................................................................................................................................... 7
C.
Risks of Specific Securities Utilized ........................................................................................................................................... 7
Item 9: Disciplinary Information ................................................................................................................................................................. 7
Item 10: Other Financial Industry Activities and Affiliations .................................................................................................................. 8
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ...................................................................................... 8
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor....... 8
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests ................................. 8
D.
Selection of Other Advisors or Managers and How This Adviser is Compensated for Those Selections........................ 8
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ........................................................ 9
A.
Code of Ethics ............................................................................................................................................................................... 9
B.
Recommendations Involving Material Financial Interests ..................................................................................................... 9
C.
Investing Personal Money in the Same Securities as Clients .................................................................................................. 9
D.
Trading Securities At/Around the Same Time as Clients’ Securities ................................................................................... 9
Item 12: Brokerage Practices ....................................................................................................................................................................... 10
A.
Factors Used to Select Custodians and/or Broker/Dealers ................................................................................................. 10
1.
Research and Other Soft-Dollar Benefits ............................................................................................................................ 10
2.
Brokerage for Client Referrals .............................................................................................................................................. 10
3.
Clients Directing Which Broker/Dealer/Custodian to Use ............................................................................................. 10
B.
Aggregating (Block) Trading for Multiple Client Accounts ................................................................................................. 10
Item 13: Reviews of Accounts .................................................................................................................................................................... 11
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews................................................................... 11
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts................................................................................ 11
C.
Content and Frequency of Regular Reports Provided to Clients ......................................................................................... 11
Item 14: Client Referrals and Other Compensation ................................................................................................................................ 11
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other
A.
Prizes) 10
B.
Compensation to Non –Advisory Personnel for Client Referrals ........................................................................................ 12
Item 15: Custody .......................................................................................................................................................................................... 12
Item 16: Investment Discretion .................................................................................................................................................................. 12
Item 17: Voting Client Securities (Proxy Voting) ..................................................................................................................................... 12
Item 18: Financial Information ................................................................................................................................................................... 12
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A.
Balance Sheet .............................................................................................................................................................................. 12
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients ................... 13
C.
Bankruptcy Petitions in Previous Ten Years .......................................................................................................................... 13
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Item 4: Advisory Business
A. Description of the Advisory Firm
Heaton Financial, PC is a fee-based investment advisor. This firm has been in business
since August 2005, and the principal owner is Kimber W. Heaton, CFP®.
B. Types of Advisory Services
Heaton Financial, PC (hereinafter “HF”) offers the following services to advisory clients:
Investment Supervisory Services
HF offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. HF gathers information about
each client’s, investment objectives, financial condition, and risk tolerance and uses this
information to aid in the construction and ongoing supervision of a portfolio that matches
each client’s specific situation. Investment Supervisory Services include, but are not
limited to, the following:
•
•
•
Investment strategy •
•
Asset allocation
•
Risk tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
HF evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. HF will request discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Clients may instruct us to make certain transactions on a non-discretionary
basis.
Account Types
HF uses the following account types to classify accounts managed under Investment
Supervisory Services: Asset Allocation, Fixed Income, Equity, and Trading.
Asset Allocation. This account may allocate to any and all of the asset class types
as appropriate. We believe that our services are best utilized with the flexibility to
allocate assets between all asset classes as the client’s needs, market conditions,
and opportunities change. All client accounts will be managed as Asset
Allocation, unless another account type is more appropriate and indicated in the
Investment Advisory Agreement.
Fixed Income. Accounts that are limited to only fixed income investments. This
may include all types of bonds, CD’s, and investments into fixed income ETF’s,
and mutual funds.
Equity. Accounts that only invest in individual equities, including equity ETF’s
and equity mutual funds. May temporarily include cash or other cash equivalents.
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Trading. Accounts that employ frequent buying and selling of securities. Usually
using individual equities and/or options. May also hold cash waiting
reinvestment.
Retirement Account Rollovers
HF may recommend that clients roll over assets from an employer-sponsored retirement
plan (such as a 401(k) plan) to an individual retirement account ("IRA") managed by HF.
When making these recommendations, HF acts as a fiduciary under the Investment
Advisers Act of 1940 and, where applicable, under ERISA and the Internal Revenue Code.
A recommendation to roll over retirement plan assets creates a conflict of interest because
HF generally receives an advisory fee on assets that are rolled into and managed in an
IRA, whereas HF generally does not receive compensation for assets that remain in an
employer-sponsored retirement plan. As a result, HF has a financial incentive to
recommend that retirement plan assets be rolled into an IRA managed by HF. HF
addresses this conflict by acting in the client's best interest, providing full and fair
disclosure of the conflict, and recommending a rollover only when HF believes it is
appropriate based on the client's individual circumstances.
Before recommending a rollover, HF encourages clients to consider all available options,
including:
• Leaving assets in the current employer's retirement plan, if permitted;
• Rolling assets into a new employer's retirement plan, if available;
• Taking a cash distribution, which may have significant tax consequences and possible
penalties; or
• Rolling assets into an IRA.
In evaluating whether a rollover is appropriate, clients should consider, among other
things:
• The investment options available under the employer-sponsored retirement plan
compared to those available through an IRA;
• The fees and expenses associated with the retirement plan and the proposed IRA,
including HF's advisory fees;
• The services available under each arrangement, including ongoing investment advice and
discretionary portfolio management;
• Distribution options, required minimum distribution rules, and withdrawal flexibility;
Creditor protection under applicable federal and state law;
• Whether loans are available under the employer-sponsored retirement plan;
• Any unique tax considerations, including the treatment of employer securities held in the
plan; and
• Any other features or benefits offered by the employer-sponsored retirement plan.
2
HF's recommendation will be based on the client's investment objectives, financial
circumstances, retirement needs, and other relevant factors. Clients are under no
obligation to engage HF for rollover services or to follow HF's recommendation.
Financial Planning
HF primarily focuses on portfolio management and investment supervisory services.
However, when requested or appropriate we also offer research, financial planning, and
other services based on hourly fees. Financial plans and financial planning may include,
but are not limited to: investment planning, life insurance; tax concerns; retirement
planning; college planning; and debt/credit planning, assistance with investment
transactions, assistance with estate issues, and other financial issues. These services may
be limited to a specific topic or an individual security or may be comprehensive as needed.
Services Limited to Specific Types of Investments
HF primary offers investment advice and/or money management on mutual funds,
equities, bonds, fixed income, debt securities, insurance products including annuities,
ETFs, and government securities. In some cases, we may offer advice on real estate, hedge
funds, options, REITs, and private placements. HF may use other securities as well to
help diversify a portfolio when applicable.
C. Client Tailored Services and Client Imposed Restrictions
HF offers the same suite of services to all its clients. However, specific client financial
portfolios and their implementation are dependent upon each client’s current situation
(income, tax levels, and risk tolerance levels), needs, preferences, and targets.
Clients may impose restrictions in investing in certain securities or types of securities in
accordance with their values or beliefs. However, if the restrictions prevent HF from
properly servicing the client account, or if the restrictions would require HF to deviate
from its standard suite of services, HF reserves the right to end the relationship.
D. Wrap Fee Programs
HF does not participate in any wrap fee programs.
E. Amounts Under Management
HF has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts: Date Calculated:
$ 132,079,000
$ 8,060,000
June 2026
3
Item 5: Fees and Compensation
A. Fee Schedule
Investment Supervisory Services Fees
Equity
Trading
Portfolio Type
Fixed Income
Asset
Allocation
$1 - $50,000
1.00%
1.50%
1.75%
N/A
$50,001 - $100,000
0.85%
1.25%
1.50%
N/A
$100,001 - $250,000
0.75%
1.00%
1.25%
N/A
$250,001 - $500,000
0.60%
1.00%
1.15%
N/A
$500,001 - $1,000,000
0.50%
0.90%
1.00%
N/A
Above $1,000,000
0.35%
0.75%
0.85%
N/A
These fees are negotiable and HF may offer to discount the fee based upon the client’s
relationship to an HF employee, the complexity of managing the accounts, type of assets
held in accounts, the level and frequency of service required by the client, and the total
amount of assets under management. Fees are paid quarterly in arrears and clients may
terminate their contracts with five days’ written notice. Because fees are charged in
arrears, no refund policy is necessary. Clients may terminate their accounts without
penalty within 5 business days of signing the advisory contract. Advisory fees are
withdrawn directly from the client’s accounts with client written authorization.
Retirement Account Rollovers
As described in Item 4, if HF recommends that a client roll over assets from an employer-
sponsored retirement plan into an IRA managed by HF, HF generally receives an advisory
fee on those assets. As a result, HF has a financial incentive to recommend a rollover.
Clients should carefully consider the factors discussed in Item 4 before deciding whether
to roll over retirement plan assets.
Financial Planning Fees
Hourly Fees
The hourly fee for financial planning services is $200. The fees are negotiable and we may
offer a discount to select friends, family, and long-term clients. Fees are paid in arrears
upon completion. Because fees are charged in arrears, no refund is necessary. Clients may
terminate their contracts without penalty within five business days of signing the
4
advisory contract. A separate letter of engagement may be used to outline the scope of
the financial services to be provided.
B. Payment of Fees
Payment of Investment Supervisory Fees
For clients who provide written authorization to their custodian, advisory fees will be
withdrawn directly from the client’s accounts. Fees are paid quarterly in arrears. Clients
will receive, at least quarterly, a statement from the Custodian that reflects the advisory
fee paid to HF. Clients who do not authorize payment of Advisory fees directly from their
account will be invoiced and billed directly with payments due upon receipt of the
invoice. Clients should verify the accuracy of any fees paid.
Payment of Financial Planning Fees
Hourly Financial Planning fees are paid in arrears upon completion. Because fees are
charged in arrears, no refund is necessary. Fees may be paid by check or cash.
C. Clients Are Responsible For Third Party Fees
Clients are responsible for the payment of any third-party fees (i.e. custodian fees, mutual
fund fees, transaction fees, etc.). Those fees are separate and distinct from the fees and
expenses charged by HF. Please see Item 12 of this brochure regarding broker/custodian.
D. Prepayment of Fees
HF collects its fees in arrears. It does not collect fees in advance.
E. Outside Compensation for the Sale of Investments to Clients
Neither HF nor its supervised persons accept any compensation for the sale of securities
including asset-based sales charges or services fees from the sale of mutual funds.
However, representatives of HF may be licensed as insurance agents to sell insurance
products and may receive insurance commissions for the placement of those products.
The sale of such products creates a conflict of interest that is further described in the
conflicts of interest section on page 7 section C. Our primary focus is on the investment
advisory business, and we expect that insurance related products will be less than 10% of
the representative’s business.
Item 6: Performance-Based Fees and Side-By-Side Management
HF does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
5
Item 7: Types of Clients
HF generally provides investment advice and/or management supervisory services to the
following types of clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Corporations or Business Entities
Minimum Account Size
There is no account minimum except for the Trading portfolio which is $100,000 initial deposit.
Item 8: Methods of Analysis, Investment Strategies, and Risk of
Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
HF’s methods of analysis include charting analysis, fundamental analysis, technical
analysis, and cyclical analysis.
Charting analysis involves the use of patterns in performance charts. HF uses this
technique to search for patterns used to help predict favorable conditions for buying
and/or selling a security.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
Cyclical analysis involved the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Investment Strategies
HF uses long term trading, short term trading, short sales, and options writing (including
covered options, uncovered options, or spreading strategies).
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
B. Material Risks Involved
Methods of Analysis
Charting analysis strategy involves using and comparing various charts to predict long
and short-term performance or market trends. The risk involved in solely using this
method is that only past performance data is considered without using other methods to
6
crosscheck data. Using charting analysis without other methods of analysis would be
making the assumption that past performance will be indicative of future performance.
This may not be the case.
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not work long term.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns and 2) if too many investors
begin to implement this strategy, it changes the very cycles they are trying to take
advantage of.
Investment Strategies
Long term trading is designed to capture market rates of both return and risk. Frequent
trading, when done, can affect investment performance, particularly through increased
brokerage and other transaction costs and taxes.
Short term trading, short sales, and options writing generally hold greater risk and clients
should be aware that there is a material risk of loss using any of those strategies.
Investing in securities involves a risk of loss that you, as a client, should be prepared
to bear.
C. Risks of Specific Securities Utilized
HF generally seeks investment strategies that do not involve significant or unusual risk
beyond that of the general domestic and/or international equity markets. However, it
may utilize short sales and options writing. Short sales and options writing generally hold
greater risk of capital loss and clients should be aware that there is a material risk of loss
using any of those strategies. We may also offer advice on real estate, hedge funds, REIT”s
and private placement investments. These types of investments involve additional risks
of loss due to their nature and their lack of liquidity.
Past performance is not a guarantee of future returns. Investing in securities involves a
risk of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to a client’s or prospective client’s
evaluation of this advisory business or the integrity of our management.
7
Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer
Representative
Neither HF nor its representatives are registered as a broker/dealer or as representatives
of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
Neither HF nor its representatives are registered as a Futures Commission Merchant,
Commodity Pool Operator, or a Commodity Trading Advisor.
C. Registration Relationships Material to this Advisory Business
and Possible Conflicts of Interests
Kimber W. Heaton is a licensed insurance agent. From time to time, he will offer clients
advice or products from those activities. Clients should be aware that these services pay
a commission and involve a possible conflict of interest, as commissionable products can
conflict with the fiduciary duties of a registered investment adviser. HF always acts in the
best interest of the client; including the sale of commissionable products to advisory
clients.
Clients are in no way required to implement the plan through any representative of HF
in their capacity as an insurance agent. Commissions earned by an agent may be in
addition to fees for financial planning services or fees for portfolio supervisory services
on other accounts. However, management or portfolio supervisory fees will never be
charged on insurance products that we receive compensation on from the issuer.
Neither HF nor its employees have a relationship with any of the following: a broker-
dealer, municipal securities dealer, or government securities dealer or broker; another
investment adviser of financial planner; a futures commission merchant, commodity pool
operator, or commodity trading advisor; a banking or thrift institution; and accountant or
accounting firm; a lawyer or law firm; an insurance company or agency; a pension
consultant; a real estate broker or dealer; or a sponsor or syndicator of limited
partnerships.
D. Selection of Other Advisors or Managers and How This
Adviser is Compensated for Those Selections
HF does not utilize nor select other advisors or third-party managers. All assets are
managed by HF management.
8
Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
We have a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. Clients may request a copy of our Code of Ethics from
management.
B. Recommendations Involving Material Financial Interests
HF does not recommend that clients buy or sell any security in which a related person to
HF has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of HF may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
HF to buy or sell the same securities before or after recommending the same securities to
clients resulting in representatives profiting off the recommendations they provide to
clients. HF will always transact client business before their own or at the same time when
similar securities are being bought or sold. Generally, securities that we recommend to
clients are widely traded and orders placed by HF are not likely to have any significant
impact on the price of the securities.
D. Trading Securities At/Around the Same Time as Clients’
Securities
From time to time, representatives of HF may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
HF to buy or sell securities before or after recommending securities to clients resulting in
representatives profiting off the recommendations they provide to clients. When able to
do so, we will place client orders before or at the same time as orders for representatives
of HF.
9
Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
The Custodian was chosen based on their relatively low transaction fees and access to
mutual funds and ETFs. HF will never charge a premium or commission on transactions,
beyond the actual cost imposed by Custodian.
1. Research and Other Soft-Dollar Benefits
HF receives access to a trading platform, non-proprietary research, quotes, and
economic and other information from the selected custodian. These same services are
generally offered by any custodian and were not a factor in the selection of the
custodian. HF does not receive proprietary research or soft dollar benefits in
connection with client securities transactions.
2. Brokerage for Client Referrals
HF receives no referrals from a broker-dealer or third party in exchange for using that
broker-dealer or third party.
3. Clients Directing Which Broker/Dealer/Custodian to Use
HF will typically recommend that clients use Charles Schwab for custody services and
for transactions. In the event that a different custodian or broker-dealer is more suited
for a client’s particular needs, the client may elect to use that custodian or broker-
dealer. However, if the client wishes HF to place transactions or provide supervisory
services on behalf of the client, the chosen broker-dealer must allow HF to have
suitable access and trading authority on the account. Clients selecting another broker-
dealer may have higher transaction costs or receive less favorable pricing since we
may not be able to negotiate the expenses or aggregate client orders.
Occasionally HF is able to obtain a security at more favorable terms to the client from
a broker-dealer other than the selected Custodian. This is usually related to the
purchase of fixed income securities (bonds). If it is in the best interest of our clients,
we may arrange to purchase the security at the other broker-dealer and have it
delivered to the clients account at the selected Custodian.
B. Aggregating (Block) Trading for Multiple Client Accounts
To ensure that clients purchasing the same security on the same day receive equal
treatment, HF maintains the ability to block trade purchases across accounts. While
block trading may benefit clients by purchasing larger blocks in groups, we do not feel
10
that the clients are at a disadvantage due to the best execution practices of our
custodian.
Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
Managed client investment accounts are reviewed at least monthly. Accounts with a
balance of less than $100,000 may be reviewed by either Mitchell C. Mortensen or Kimber
W. Heaton. Accounts primarily serviced by Mitchell Mortensen with a balance of over
$100,000 will be reviewed at least monthly by both Mitch Mortensen and Kimber Heaton.
All other accounts over $100,000 will be reviewed at least monthly by Kimber Heaton.
Both Mitch and Kimber are advisers and are instructed to review clients’ accounts with
regards to their investment holdings, allocations, and risk.
All hourly financial planning services are prepared and reviewed by either Mitch or
Kimber. Any comprehensive financial plan will be reviewed by Kimber W. Heaton, CFP®,
Managing Member, before delivery to the client.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client will receive at least quarterly a written report that details the client’s account
which will come from the custodian. Clients may request additional reports.
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
HF does not receive any economic benefit, directly or indirectly from any third party for
advice rendered to HF clients.
11
B. Compensation to Non –Advisory Personnel for Client Referrals
HF does not directly or indirectly compensate any person who is not advisory personnel
for client referrals.
Item 15: Custody
HF does not take custody of client accounts at any time. Custody of client’s accounts is held
primarily at the Custodian. However, since HF may withdraw advisory fees directly from clients’
accounts (as described on pages 3&4) HF is considered to have custody in a limited capacity.
Item 16: Investment Discretion
For those discretionary accounts where HF provides ongoing supervision, the client has given
HF written discretionary authority over the client’s accounts with respect to securities to be
bought or sold and the amount of securities to be bought or sold. Clients may still place
restrictions on the advisor, such as a prohibition or a limitation on investing in specific
securities, industries, types of securities, or markets that the client chooses. Clients may also
direct HF to make non-discretionary transactions on their behalf. Clients provide HF
discretionary authority in the Investment Advisory Agreement contract and in the account
application between the client and the custodian.
Item 17: Voting Client Securities (Proxy Voting)
HF may accept voting authority for client securities at the client’s request. When HF does accept
voting authority for client securities, it will always seek to vote in the best interests of its clients.
HF maintains Proxy Voting Policy and Guidelines to determine the appropriate course of action
in voting client securities that we believe are in the best interest of the client. Clients may direct
HF on how to vote client securities by communicating their wishes in writing or electronically to
HF. When voting client proxies HF will always hold the interests of the clients above its own
interests. Clients of HF may obtain the voting record of HF on client securities by contacting HF
at the phone number or e-mail address listed on the cover page of this brochure. Clients may
obtain a copy of HF’s Proxy Voting Policies and Guidelines and procedures upon request.
Item 18: Financial Information
A. Balance Sheet
HF does not require or solicit prepayment of fees in advance and therefore is not required
to include a balance sheet with this brochure.
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B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither HF nor its management have any financial conditions that are likely to reasonably
impair our ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
HF has not been the subject of a bankruptcy petition in the last ten years.
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337 SOUTH MAIN ST SUITE 120
CEDAR CITY UT 84720
(435)865-9991
1224 S RIVER RD, SUITE A-103
ST. GEORGE, UT 84790
(435) 272-4362
PRIVACY NOTICE
Why you are receiving this notice:
Federal laws require financial institutions to maintain privacy disclosure policies which we are required to deliver to
you periodically. Because we do not sell or share your personal private information, except as described below, no
action is required on your part.
What types of personal information we collect:
In order to serve you, we are required to obtain certain personal non-public information. This generally includes
your address, phone number, social security number, birth date and financial information.
How we use your personal information:
This information is required to open, maintain, and service your accounts and provide other financial services. We
have taken steps to safeguard this private information. When products or services are obtained from a third-party
service provider such as Charles Schwab, a brokerage firm, or an annuity/insurance company, we may provide that
company with certain personal non-public information to open, maintain and service your accounts or provide other
services. These companies are also required to safeguard your information and will provide you with their own
Privacy Disclosures. We may also be required to respond to court orders or other legal investigations.
Other uses:
At your request and authorization, we may provide other professionals information on your behalf. This may
include your accountant, attorney, or tax preparer. Once you have requested that we share this information, we will
continue to provide that information to that firm at their request until you ask us not to. This authorization may be
made verbally.
How we protect your personal information:
We will restrict access to your personal and account information to those employees who need to know that
information to provide products or services to you. If you ever close your account(s) or become an inactive
customer, we will continue to adhere to the privacy policies and practices as described in this notice.
Who is providing this notice:
This notice is provided by Heaton Financial, PC, Kimber W. Heaton, CFP, and Mitch Mortensen.
Limiting sharing:
Because we do not share your personal information for marketing or other purposes, except as described above or as
legally required, there is no option to “opt out.” If this changes, we will be required to notify you prior to any
sharing your information.
Questions:
You may call 435-865-9991, or email kimber@heatonfinancial.net if you have any questions regarding this notice.
If you would prefer to receive this notice via email in the future, please send a request by email to
kimber@heatonfinancial.net.
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