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FIRM BROCHURE
ADV PART 2A
February 20, 2026
HENRY H. ARMSTRONG ASSOCIATES, INC.
ONE GATEWAY CENTER, SUITE 1425
PITTSBURGH PA 15222
412-471-1551 (PHONE)
412-471-7828 (FAX)
WWW.HENRYARMSTRONG.COM
INFO@HENRYARMSTRONG.COM
CRD #105510
This Brochure provides information about the qualifications and business practices of Henry H.
Armstrong Associates, Inc. If you have any questions about the contents of this Brochure, please
contact us at 412-471-1551, or by email at info@henryarmstrong.com. The information in this
Brochure has not been approved or verified by the United States Security Commission (“SEC”),
or by any state securities authority. Registration with the SEC as an investment adviser does not
imply a certain level of skill or training.
Additional information about Henry H. Armstrong Associates, Inc., is available on the Investment
Adviser Public Disclosure (“IAPD”) website at www.adviserinfo.sec.gov, by searching for our
CRD #105510.
ITEM 2: MATERIAL CHANGES
Since the last annual amendment of this Form ADV Part 2A Brochure on February 26, 2025, Henry
H. Armstrong Associates, Inc. (“Armstrong”, the “Firm”, “we”, “us”, “our”) reports no material
changes to our business.
We routinely make changes throughout the Brochure to improve and clarify the descriptions of
our business practices and compliance policies and procedures or in response to evolving industry
and Firm practices. We believe that these changes are not material changes and do not describe
them in this Item 2. We encourage you to read this document in its entirety.
We will provide clients (“you”) with a new Brochure as necessary based on regulatory
requirements, in the event of material changes or new information, without charge. Should you
require a copy of our most current Brochure at any time, please contact us at 412-471-1551, or by
email at info@henryarmstrong.com. Please read this Form ADV Part 2A in its entirety. Additional
information about Armstrong is available on the IAPD website at www.adviserinfo.sec.gov, by
searching for our CRD #105510.
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ITEM 3: TABLE OF CONTENTS
ITEM 2: MATERIAL CHANGES ..............................................................................................2
ITEM 3: TABLE OF CONTENTS ..............................................................................................3
ITEM 4: ADVISORY BUSINESS ..............................................................................................5
A. Firm Description and Principal Owners ..........................................................................5
B. Types of Advisory Services ............................................................................................5
C. Retirement Plan Rollovers – No Obligation.....................................................................5
D. Tailored Relationships ....................................................................................................5
E. Client Obligations ...........................................................................................................6
F. Wrap Programs ...............................................................................................................6
G. Assets Under Management .............................................................................................6
ITEM 5: FEES AND COMPENSATION ....................................................................................6
A. Fee Schedule Description................................................................................................6
B. Fee Billing ......................................................................................................................6
C. Cash Balances .................................................................................................................7
D. Other Fees ......................................................................................................................7
E. Fee Refunds and Partial Fee Periods ................................................................................7
ITEM 6: PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT .................7
ITEM 7: TYPES OF CLIENTS ...................................................................................................8
A. Description .....................................................................................................................8
B. Account Opening and Account Minimums ......................................................................8
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ...8
A. Methods of Analysis .......................................................................................................8
B. Investment Strategy ........................................................................................................9
C. Types of Securities ..........................................................................................................9
D. Risk of Loss ....................................................................................................................9
ITEM 9: DISCIPLINARY INFORMATION............................................................................. 13
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ................ 13
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ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING .................................................................... 13
A. Code of Ethics .............................................................................................................. 13
B. Participation or Interest in Client Transactions .............................................................. 14
C. Personal Trading ........................................................................................................... 14
D. Investing in Securities that we Recommend to Clients .................................................. 14
ITEM 12: BROKERAGE PRACTICES .................................................................................... 15
A. Selecting Brokerage Firms ............................................................................................ 15
B. Research and Soft Dollar Benefits ................................................................................. 15
C. Order Aggregation ........................................................................................................ 17
D. Principal and Agency Cross Transactions ..................................................................... 17
ITEM 13: REVIEW OF ACCOUNTS ....................................................................................... 17
A. Ongoing Review ........................................................................................................... 17
B. Event-Driven Reviews .................................................................................................. 17
C. Regular Reports ............................................................................................................ 18
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ....................................... 18
ITEM 15: CUSTODY ............................................................................................................... 18
A. Direct Fee Debit ........................................................................................................... 18
B. Trustee Services ............................................................................................................ 19
C. Third-Party Standing Letters of Authorization ............................................................... 19
D. First Party Standing Letters of Authorization ................................................................ 19
ITEM 16: INVESTMENT DISCRETION ................................................................................. 20
ITEM 17: VOTING CLIENT SECURITIES ............................................................................. 20
ITEM 18: FINANCIAL INFORMATION ................................................................................. 21
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ITEM 4: ADVISORY BUSINESS
A. Firm Description and Principal Owners
Henry H. Armstrong Associates, Inc. (“Armstrong,” “we,” “our”) has been in business since 1983
with its headquarters in Pittsburgh, PA. Armstrong provides investment supervisory services to
individuals, families, and endowments. The principal owner of Armstrong is James McKay
Armstrong.
B. Types of Advisory Services
Armstrong offers continuous investment advisory services to clients. These services include the
purchase and sale of NYSE, NYSE Amex, and NASDAQ equity securities, high quality municipal
and corporate debt securities, certificates of deposit, Exchange-Traded Funds (“ETFs”), mutual
fund shares, and United States government securities. Armstrong also provides wealth advisory
services, helping clients with financial planning and wealth transfer considerations. We do not
provide advisory services with regard to futures and options, nor provide legal or accounting
services.
C. Retirement Plan Rollovers – No Obligation
A client or prospective client leaving an employer typically has four options regarding an existing
retirement plan (and may engage in a combination of these options): (i) leave the money in the
former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”),
or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse
tax consequences). If Armstrong recommends that a client roll over their retirement plan assets
into an account to be managed by us, such a recommendation creates a conflict of interest if we
earn new (or increase its current) compensation as a result of the rollover. If Armstrong provides
a recommendation as to whether a client should engage in a rollover or not, we are acting as a
fiduciary within the meaning of Title I of the Employee Retirement Income Security Act and/or
the Internal Revenue Code, as applicable, which are laws governing retirement accounts. No client
is under any obligation to roll over retirement plan assets to an account managed by Armstrong.
D. Tailored Relationships
Armstrong will tailor our advisory services to the individual client’s needs. The client’s unique
situation is our starting point. Armstrong takes the time to listen to clients, consult with their other
advisors, and analyze existing financial statements and wealth planning documents. We help
clients articulate and establish measurable and attainable goals. We work with the client’s team
of advisors to put forward recommendations designed to meet client goals. We work closely with
the client and their other advisors to implement our strategy, and we regularly track the progress
toward client goals, confirm client goals, and modify the plan, as necessary. Clients are permitted
to impose reasonable restrictions on investing in certain types of securities.
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E. Client Obligations
In performing its services, Armstrong is not required to verify any information received from the
client or from the client’s other professionals and is expressly authorized to rely thereon.
Moreover, each client is advised that it remains his/her/its responsibility to promptly notify us if
there is ever any change in his/her/its financial situation or investment objectives for the purpose
of reviewing/evaluating/revising Armstrong’s previous recommendations and/or services.
F. Wrap Programs
Armstrong does not participate in or sponsor a wrap fee program.
G. Assets Under Management
As of December 31, 2025, Armstrong managed $1.23 billion in assets, all on a discretionary basis.
ITEM 5: FEES AND COMPENSATION
The client can determine to engage Armstrong to provide discretionary and/or non-discretionary
investment advisory services on a fee basis.
A. Fee Schedule Description
Armstrong offers continuous investment advisory services for a fee, calculated as a percentage of
assets under management. Our standard fee schedule is as follows:
1.00 percent on the First $5,000,000.00
0.90 percent on the Next $5,000,000.00
0.80 percent on the Next $5,000,000.00
0.70 percent over $15 Million
These rates are applied to the market value of all assets under management, including cash balances
that are available for investment, and are charged annually. Fees are in some cases negotiated with
a client as deemed appropriate by Armstrong. Fees are generally waived for employee and related
or family member accounts.
B. Fee Billing
Armstrong calculates fees each quarter based upon our quarter-end market appraisal of the
portfolio, and the amount is billed in advance unless a client directs otherwise. Armstrong’s fee
can be deducted directly from the client’s assets held by the independent custodian or, if the client
prefers, they can pay the bill directly.
Two criteria must be met for the custodian to make payment of fees. They are as follows: (1) the
client must provide written authorization (either within the context of the brokerage account
application or a separate letter of authorization to the custodian) permitting the fees to be paid
directly from the client’s account held by the independent custodian; and (2) the custodian agrees
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to send to the client a statement, at least quarterly, indicating all amounts disbursed from the
account including the amount of advisory fees paid directly to Armstrong.
Armstrong sends a copy of each client’s bill to the client. The bill shows the amount of the fee,
the value of the client’s assets on which the fee was based, and the method used to calculate the
fee. The account custodian does not verify the accuracy of Armstrong’s advisory fee calculation.
When calculating advisory fees, Armstrong will generally aggregate account values for each client
relationship, which will typically include accounts of both spouses and minor children and (at the
exclusive discretion of Armstrong) occasionally include adult children as well.
C. Cash Balances
Armstrong considers cash to be an asset class. Cash held in the client’s investment account is
typically invested in a money market fund or swept into a money market bank account at the
client’s custodian. Armstrong generally includes cash and cash equivalents in the calculation of
assets under management and fees, with the exception of asset carve out arrangements which are
formalized based on the client's expressed need to set aside cash. During periods of exceedingly
low short-term interest rates, client fees paid on cash balances may exceed money market yields.
D. Other Fees
Clients will incur brokerage commissions and other transaction costs for trades executed in their
account, to the extent applicable. For clients enrolled in Prime Brokerage a nominal fee also
applies. Clients who own mutual funds will be subject to the operating expense of the various
mutual funds in which they invest. Clients who own ETFs will be subject to the operating expenses
of the ETFs in which they invest. Armstrong does not accept or receive compensation for the sale
of securities or other investment products, including asset-based sales charges or service fees from
the sale, purchase, or redemption of mutual funds. (Please see Item 12 – Brokerage Practices for
more information about Armstrong’s brokerage practices.)
E. Fee Refunds and Partial Fee Periods
If a client terminates their Management Agreement with us before the end of the billing period
they will receive a refund on a pro rata basis. If a client opens a new account in the middle of a
billing period, Armstrong will generally not charge the client for the first partial period in which
we manage the new account.
ITEM 6: PERFORMANCE BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Armstrong does not charge client accounts for any performance-based fees.
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ITEM 7: TYPES OF CLIENTS
A. Description
Armstrong provides investment advice to individuals, high net worth individuals, families, trusts,
estates, pension and profit-sharing plans, corporations, and charitable organizations.
B. Account Opening and Account Minimums
Armstrong requires all clients to sign a Henry H. Armstrong Management Agreement. This
Agreement authorizes Armstrong to manage investments for a client’s account. It spells out the
terms of our engagement and does not commit the client to any fixed term of engagement. The
Management Agreement can be canceled at the client’s option at any time. Armstrong’s minimum
account size is $2 million, but Armstrong will accept accounts of lower value at its discretion.
Armstrong’s minimum fee per account is $20,000, which may be waived at its discretion.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES, RISK OF LOSS
A. Methods of Analysis
James McKay Armstrong, President, and Adam Scholl, CFA, Senior Vice President, use a
meticulous and discriminating analysis of fundamentals to select securities, typically common
stocks, for inclusion in Armstrong portfolios. They focus on a company’s operating conditions
including return on capital, consistent earnings and revenue per share growth, and balance sheet
strength in an attempt to find businesses to invest in. An emphasis is placed on how the business
has performed, and is expected to perform, over a long period of time that will span a variety of
economic circumstances. Upon identifying a business, we believe to be superior, Armstrong will
assess the value of its common stock. If the stock is offered at a price at or below Armstrong’s
assessed value, Armstrong will generally purchase the stock for client portfolios.
Stocks owned are continually assessed as if they were candidates for purchase. If Armstrong
expects business conditions to deteriorate or if the stock price is deemed to be excessive,
Armstrong will sell the security. Short-term circumstances such as the current economic climate
and the short-term movement of stock prices are generally not considered.
In certain limited situations, when directed by a client, Armstrong will invest a portion of a client’s
account in mutual funds or ETFs. These directives generally stem from the client’s interest in
gaining exposure to a specific sector of the capital markets. In these situations, Armstrong will use
its discretion to select the most cost-effective holding(s) to meet the client’s express needs.
Messrs. Armstrong and Scholl regularly review the securities held in client accounts. They consult
a wide range of sources, including, but not limited to, financial newspapers and magazines,
inspection of corporate activities, research materials prepared by others, corporate rating services,
annual and quarterly reports, prospectuses, filings with the U.S. Securities and Exchange
Commission (“SEC”), company press releases, conference calls, etc.
Investing in securities involves risk of loss that clients should be prepared to bear.
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B. Investment Strategy
Armstrong invests primarily in the common stocks of what are perceived to be strong, stable
companies. The principles of quality, clarity, and safety lead Armstrong to invest in companies
that we believe can prosper despite competition, recession, inflation, and other hazards of the
marketplace. Armstrong’s companies are usually dominant, global franchises headquartered in
the United States. They generally have little debt, accounting that can be reconciled to Generally
Acceptable Accounting Principles, consistently high returns on capital, and growing earnings per
share. Armstrong will, on occasion, invest in companies that do not fit the above criteria if
Armstrong believes those companies offer superior value. Armstrong strives to buy stocks at
reasonable prices. When Armstrong deems the stocks of those companies to be trading at
unsustainably high valuations, or the business thesis changes, Armstrong will generally sell.
C. Types of Securities
Armstrong invests mainly in U.S. equity securities with a focus on growth-oriented companies.
Many of these companies have high exposure to fast-growing overseas markets, but shield us from
direct political, currency, and foreign accounting risks.
As noted above, in certain limited situations, when so directed by a client, Armstrong will invest
a portion of a client’s account in mutual funds or ETFs.
Armstrong invests in fixed income securities for clients who require a steady income stream and a
balanced portfolio. We use U.S. Treasury securities of intermediate to short-term maturity, or very
high-grade municipal bonds, when available. We typically structure maturities in a laddered
fashion covering a period of years to take advantage of interest rate shifts, to substantially reduce
price volatility, and to avoid tying up funds for a long period of time.
D. Risk of Loss
While it is the intention of Armstrong to implement strategies designed to minimize potential
losses suffered by its clients, there is no assurance that such strategies will be successful. It is
possible that a client could lose a substantial proportion or all of his, her, or its assets in connection
with investment decisions made by Armstrong. All investing involves a risk of loss and the
investment strategy offered by Armstrong could lose money over short or even long periods. There
is no guarantee that a client’s portfolio will achieve appreciation in terms of capital growth or that
a client’s investment objective will be met by Armstrong. We believe that regular communication
with clients plays a critical role in maintaining a prudent and successful long-term investment
program.
Stock Market Risk
There is a chance that stock prices overall will decline. Stock markets tend to move in cycles, with
periods of rising prices and periods of falling prices.
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Technology Sector Risk
Stock prices of technology companies may experience significant price movements as a result of
intense market volatility, worldwide competition, consumer preferences, product compatibility,
product obsolescence, government regulation, or excessive investor optimism or pessimism.
Concentration Risk
Armstrong generally structures client portfolios with a limited number of stocks. Investing in a
limited number of securities tends to involve more volatility and risk than investing in a greater
number of securities because changes in the value of a single security will generally have a more
significant effect, either negative or positive on the value of an account. To the extent that a client
account invests its assets in fewer securities, the account is subject to greater risk of loss if the
valuation of any of those securities becomes permanently impaired.
Interest Rate Risk and Credit Risk
Armstrong recommends investment in fixed income securities in certain situations. The value of
these holdings is often adversely affected by rising interest rates. Credit risk (the risk that an issuer
will default on its debt obligations) does exist in certain cases.
Municipal Bond Investing Risk
In limited situations, client portfolios hold municipal bonds, which are debt obligations generally
issued to obtain funds for various public purposes, including the construction of public facilities.
Municipal bonds pay a lower rate of return than most other types of bonds. However, because of
a municipal bond’s tax-favored status, investors should compare the relative after-tax return to the
after-tax return of other bonds, depending on the investor’s tax bracket. Investing in municipal
bonds carries the same general risks as investing in bonds in general. Those risks include interest
rate risk, reinvestment risk, inflation risk, market risk, call or redemption risk, credit risk, liquidity
and valuation risk.
Mutual Fund Investing Risk
While not a part of our standard investment strategy, from time to time, under special
circumstances as agreed to with the client, certain portfolios hold shares of mutual funds. When
Armstrong has discretion to invest a client’s assets in a mutual fund, we will invest the client’s
assets in institutional shares, or the best share class available. In the instance of legacy holdings,
we generally do not have control over which share class the account is invested in. Shares can be
bought and sold through a broker, and the selling shareholder often has to pay brokerage
commissions or transaction fees in connection with the sale. Investment returns and principal value
will fluctuate so that when shares are redeemed, they are expected to be worth more or less than
original cost. Shares can only be redeemed directly from the fund. There can be no assurance that
an active trading market for the shares will develop or be maintained, and shares will trade at,
above or below their net asset value (“NAV”). Armstrong and its employees do not accept
compensation for the sale of securities or other investment products, including asset-based sales
charges or service fees from the sale of mutual funds.
ETF Investing Risk
From time to time under special circumstances, ETFs are used in client portfolios to maintain
market exposure. ETFs are subject to risks similar to those of stocks and are not suitable for all
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investors. Shares can be bought and sold through a broker, and the selling shareholder often has to
pay brokerage commissions or fees in connection with each transaction. Investment returns and
principal value will fluctuate so that when shares are redeemed, they are generally worth more or
less than original cost. Shares can only be redeemed directly from the fund. There can be no
assurance that an active trading market for the shares will develop or be maintained, and shares
will trade at, above or below their NAV.
Sociopolitical Risk
Sociopolitical risk is the possibility that instability or unrest in one or more regions of the world
will affect investment markets. Terrorist attacks, war, and pandemics are just examples of events,
whether actual or anticipated, that impact investor attitudes toward the market in general and result
in systemwide fluctuations in currencies as well as prices of securities and commodities.
Social Media Risk
The dissemination of negative or inaccurate information via social media about issuers in which
client accounts are invested could harm their business, reputation, financial condition, and results
of operations, which could adversely affect client portfolios and, due to reputational
considerations, influence our decision as to whether to remain invested in such issuers.
Analysis Risk
Armstrong’s securities, asset allocation, and market analysis methods rely on the assumption that
the issuers of securities we recommend, the research firms that provide data and analysis on these
securities, and other publicly available sources of information about such securities, provide
accurate and unbiased data. While we are alert to indications that data may be incorrect, there is
always a risk that our analysis may be compromised by inaccurate or misleading information, or
we may come to an incorrect conclusion based on our analysis.
Inflation Risk
During periods of rising or high inflation, increases in the prices of goods and services, and
therefore the cost of living, reduce consumer purchasing power.
Climate Change Risk
Climate change, its physical impacts, and related regulations could result in significantly increased
operating and capital costs that could materially harm certain companies held in client portfolios.
Cybersecurity Risk
Armstrong is dependent on the effectiveness of the information and cybersecurity policies,
procedures and capabilities it maintains to protect the confidentiality, integrity, and availability of
its computer and telecommunications systems and the data that resides on or is transmitted through
them. An externally caused information security incident, such as a cyber-attack including a
phishing scam, malware, or denial-of-service attack, or an internally caused incident, such as
failure to control access to sensitive systems, could materially interrupt business operations or
cause disclosure or modification of sensitive or confidential client or competitive information.
Moreover, any increased use of mobile and cloud technologies could heighten these and other
operational risks, as certain aspects of the security of such technologies may be complex,
unpredictable or beyond our control. Armstrong’s exposure to the public Internet, as well as any
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reliance on mobile or cloud technology or any failure by third-party service providers to adequately
safeguard their systems and prevent cyber-attacks, could disrupt our operations and result in
misappropriation, corruption or loss of personal, confidential or proprietary information.
In addition, there is a risk that encryption and other protective measures may be circumvented,
particularly to the extent that new computing technologies increase the speed and computing power
available. Moreover, due to the complexity and interconnectedness of our systems, the process of
upgrading existing capabilities, developing new functionalities and expanding coverage into new
markets and geographies, including to address client or regulatory requirements, may expose
Armstrong to additional cyber- and information-security risks or system disruptions, for the firm,
as well as for clients who rely upon, or have exposure to, our systems. Although Armstrong has
implemented policies and controls, and takes protective measures, to strengthen its computer
systems, processes, software, technology assets and networks to prevent and address potential data
breaches, inadvertent disclosures, cyber-attacks and cyber-related fraud, there can be no assurance
that any of these measures prove effective. In addition, due to our interconnectivity with third-
party vendors, custodians, and other financial institutions, Armstrong may be adversely affected if
any of them are subject to a successful cyber-attack or other information security event, including
those arising due to the use of mobile technology or a third-party cloud environment.
Armstrong from time to time may transmit and receive personal, confidential or proprietary
information by email and other electronic means. We collaborate with clients, vendors and other
third parties to develop secure transmission capabilities and protect against cyber-attacks.
However, Armstrong cannot ensure that it or such third parties have all appropriate controls in
place to protect the confidentiality of such information. Any information security incident or
cyber-attack against us or third parties with whom we are connected, or issuers of securities or
instruments in which client portfolios invest, including any interception, mishandling or misuse of
personal, confidential or proprietary information, has the ability to cause disruptions and impact
business operations, potentially resulting in financial losses, the inability to transact business,
violations of applicable privacy and other laws, loss of competitive position, regulatory fines
and/or sanctions, breach of client contracts, reputational harm or legal liability.
Risks Related to Geopolitical and Global Events
Armstrong’s investment strategies may be materially affected by geopolitical developments,
including global wars, military conflicts, terrorism, political instability, and significant shifts in
international relations. These events can lead to heightened market volatility, disruptions in global
supply chains, reduced liquidity, and abrupt changes in investor sentiment. The impact of such
events can be unpredictable and may adversely affect the value of client portfolios.
In addition, changes in trade policy—such as the imposition of tariffs, sanctions, export controls,
or other cross-border restrictions—can influence the profitability, competitive positioning, and
operational stability of companies in which Armstrong invests. Tariff regimes and retaliatory trade
measures may increase costs for certain industries, reduce global demand, or impair access to key
markets, all of which may negatively affect investment performance.
Broader global events, including pandemics, natural disasters, cyberattacks on critical
infrastructure, and systemic financial shocks, may also create conditions that impair market
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functioning or lead to rapid and severe declines in asset prices. These events can affect multiple
asset classes simultaneously and may limit Armstrong’s ability to execute its investment strategy
or rebalance portfolios in a timely manner. Clients should understand that geopolitical and global
event risks are inherently difficult to forecast and may result in losses that cannot be mitigated
through diversification or other risk-management techniques. As with all investments, clients
should be prepared to bear the risk of loss.
ITEM 9: DISCIPLINARY INFORMATION
Armstrong has not been involved in any legal or disciplinary events.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Neither Armstrong, nor its representatives, are registered or have an application pending to register
as a broker-dealer or a registered representative of a broker-dealer.
Neither Armstrong, nor its representatives, are registered or have an application pending to
register, as a futures commission merchant, commodity pool operator, commodity trading advisor,
or a representative of the foregoing.
Armstrong has no financial industry activities or affiliations.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
A. Code of Ethics
Armstrong has adopted a Code of Ethics (“Code”) in accordance with Rule 204A-1 under the
Investment Advisers Act of 1940. Armstrong’s Code governs, among other things, personal
securities transactions by employees, ensuring that the interests of employees do not conflict with
the interests of clients and investors. Armstrong’s Code includes standards of conduct requiring
Armstrong employees to comply with the spirit and letter of the federal securities laws and the
fiduciary duties an investment adviser owes to its clients.
In accordance with Section 204A-1, Armstrong also maintains and enforces written policies
reasonably designed to prevent the misuse of material non-public information by Armstrong or
any person associated with Armstrong.
Armstrong distributes the Code to each employee upon the commencement of employment, and
upon any material change to the Code. Each employee must also acknowledge that they have
received, read, understood and agreed to comply with Armstrong’s policies and procedures
described in the Code upon the commencement of employment, annually and when it is materially
amended.
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B. Participation or Interest in Client Transactions
Neither Armstrong nor any related person of Armstrong recommends, buys, or sells for client
accounts, securities in which Armstrong or any of its related persons have a material financial
interest.
C. Personal Trading
Should Armstrong employees buy or sell securities that are also recommended to clients, they
could be in a position to benefit from the sale or purchase of those securities. Therefore, this
situation creates a potential conflict of interest. Practices such as “scalping” (i.e., a practice
whereby the owner of shares of a security recommends that security for investment and then
immediately sells it at a profit upon the rise in the market price which follows the recommendation)
could take place if Armstrong did not have adequate policies in place to detect such activities. In
addition, this requirement can help detect insider trading, “front-running” (i.e., personal trades
executed prior to those of Armstrong’s clients) and other potentially abusive practices.
Armstrong has a personal securities transaction policy in place to monitor the personal securities
transactions and securities holdings of each “Access Person” to avoid such conflicts of interest.
Armstrong’s securities transaction policy requires that an Access Person provide the Chief
Compliance Officer or his designee with a written report of their current securities holdings within
ten (10) days of becoming an Access Person. Additionally, each Access Person must provide the
Chief Compliance Officer or his designee with a written report of the Access Person’s current
securities holdings at least once each twelve (12) month period thereafter on a date that Armstrong
selects. Finally, each Access Person must provide the Chief Compliance Officer or his designee
with a written report of the Access Person’s securities transactions in certain reportable securities
for each calendar quarter.
Access Persons are permitted to invest in private placements and limited offerings if there are no
material conflicts with client interests. Armstrong maintains policies and procedures detailed in its
Code of Ethics to ensure that Access Person investment in these opportunities does not impede
Armstrong’s fiduciary duty. The Chief Compliance Officer is responsible for pre-approving all
Access Person investment in private or limited offerings as well as initial public offerings.
Armstrong has not and will not favor any client in terms of fees or allocation of investments in
exchange for Access Person opportunities to invest in private or limited offerings sponsored by
clients.
D. Investing in Securities that we Recommend to Clients
Armstrong’s employees at times buy or sell for themselves or related persons, securities it also
recommends to clients. If Armstrong is buying or selling a security for clients, the client’s trades
must be executed before or at the same time as any employee or related person trades. In certain
situations, Armstrong employees must obtain written approval from our Chief Compliance Officer
before placing personal securities transactions. Similarly, certain of the Chief Compliance
Officer’s trades are approved prior to execution by another officer of Armstrong. Armstrong seeks
to avoid conflicts of interest by maintaining a list of securities currently under consideration for
client investment, and prohibiting personnel from trading ahead of clients, thereby profiting
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personally, directly, or indirectly, by using knowledge about those currently considered securities
transactions.
A copy of our Code of Ethics is available upon request by contacting us at 412-471-1551, or by
email at info@henryarmstrong.com.
ITEM 12: BROKERAGE PRACTICES
Armstrong has adopted trading policies and procedures which prohibit unfair trading practices and
seek to avoid any conflicts of interest or resolve conflicts in favor of clients. If a conflict of interest
does exist, it is our fiduciary duty to manage and disclose it responsibly. Armstrong has adopted
written policies and procedures for trade documentation, trade allocation and aggregation, soft
dollars, best execution, and resolution of trade errors. Armstrong employees must follow these
policies and procedures which are tested by the Chief Compliance Officer or his designee to ensure
their effectiveness. Some of these important policies are highlighted below.
A. Selecting Brokerage Firms
Armstrong, at a client’s request, can recommend a broker for custody of assets or execution of
trades. Armstrong selects the recommended brokers based upon excellence and promptness of
service and execution; reliability; minimal frequency of errors; research reports and data provided;
cost of custody; cost of trading commissions; general assistance, and helpfulness in solving client
problems or intelligence in avoiding trading errors or problems.
Most of Armstrong’s client assets are maintained at Charles Schwab & Co., Inc., or Fidelity
Investments. Armstrong generally trades with these custodians electronically to avoid generating
commissions wherever possible. When applicable, Armstrong negotiates commission rates that it
believes to be fair and reasonable; however, we do not necessarily demand the absolute lowest
price available, believing that service quality, reliable execution, and research data have significant
value to clients and are worth a moderate premium. If Armstrong recommends a particular broker
to a client, Armstrong discusses the benefits and costs of doing business with the recommended
broker with the client at the time of recommendation. Armstrong is independently owned and
operated and not affiliated with any broker-dealer and does not share earnings or fees with any
broker-dealer or custodian.
B. Research and Soft Dollar Benefits
If a client desires, Armstrong typically recommends that clients establish brokerage accounts with
Charles Schwab & Co., Inc., or Fidelity Investments to maintain custody of client assets and to
effect trades for the accounts. These broker dealers provide Armstrong with access to their
institutional trading and custody services, which are typically not available to retail investors.
These services are available to independent investment advisors on an unsolicited basis and at no
charge, provided that at least $10 million of the advisor’s client assets are maintained in accounts
with them. The provision of these services by Schwab and Fidelity is not contingent upon
Armstrong committing to any specific amount of business. These broker-dealer services include
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brokerage, custody, research, and access to other investment services that are otherwise available
only to institutional investors or would require a significantly higher minimum initial investment.
These broker dealers do not charge Armstrong clients separately for custodial services but may in
certain situations be compensated by account holders through commission or other transaction-
related fees for securities trades. Armstrong does not receive client referrals from a broker-dealer
or third party for selecting or recommending broker-dealers to clients.
These broker-dealers make available to Armstrong other products and services that benefit
Armstrong but might not benefit all of its clients’ accounts equally. Some of these other products
and services assist Armstrong in managing and administering clients’ accounts. These include
software and other technology that provide access to client account data (such as trade
confirmations and account statements), facilitate trade execution (and allocation of aggregated
trade orders for multiple client accounts), provide research, pricing information and other market
data, facilitate payment of Armstrong’s fees from its clients’ accounts, and assist with back-office
functions, record-keeping and client reporting. Many of these services are used to service all or a
substantial number of Armstrong’s accounts, including accounts not maintained with such broker
dealers.
These broker dealers also make available to Armstrong other services intended to help us manage
and further develop our business. These services at times include publications and free attendance
at local/regional conferences on practice management, information technology, business
succession, regulatory compliance, and marketing.
Clients of Armstrong are permitted to direct us to use a specific broker or dealer to custody their
assets outside of our recommendation. If this is the case, the client must sign a letter indicating this
directive. Armstrong might be unable to achieve the most favorable execution of client
transactions, and the client might pay higher brokerage commissions because we would not be
able to aggregate orders or negotiate commission rates to reduce transaction costs.
When we use client brokerage commissions to obtain research or other products or services, we
receive a benefit because we do not have to produce or pay for the research, products, or services
in hard dollars. We therefore have an incentive to select or recommend a broker-dealer based on
our interest in receiving the research or other products or services, rather than on our clients’
interest in receiving the most favorable execution.
SEC regulations provide a “safe harbor” which allows an investment adviser to pay for research
and brokerage services with the commission dollars generated by client account transactions.
Armstrong will use soft dollars only in a manner consistent with the SEC safe harbor, as interpreted
by the SEC and its Staff. In determining whether to acquire a specific service or product with soft
dollars, Armstrong evaluates whether the service or product: (1) is eligible research or brokerage
under the safe harbor; (2) provides lawful and appropriate assistance to us in carrying out our
responsibilities; and (3) is acquired for an amount of soft dollars reasonable in relation to the value
deemed to be provided by the product or service, within the terms of the safe harbor.
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We do not receive referrals from broker-dealers or third parties to whom we’ve placed client
transactions or custody assets. We do not routinely recommend, request or require that a client
direct us to execute transactions through a specified broker dealer.
C. Order Aggregation
Armstrong attempts to allocate all trades in a manner that is fair and equitable to clients and to
avoid conflicts of interest. Armstrong does not favor one managed client or account over another.
Armstrong does not favor family and friends over managed clients. It is our policy that Armstrong
enters trades for all family, friends, and employee accounts that do not pay a fee at the same time
as or after fee-paying client trades have been entered and executed.
We aggregate orders when we believe doing so provides the best price and execution for the clients
participating in the aggregated order. Each client participates in the order at the average price for
all of the transactions and shares transaction costs, if any, pro rata based on participation in the
aggregated order. If we are either unable to aggregate the trades of multiple accounts or deem
doing so not to be in the best interest of our clients, we utilize a trade rotation process to ensure
fairness of trade orders over time. In these situations, we aggregate client orders by custodian, and
rotate trade execution by custodian. When orders are not aggregated, clients might not receive the
best price and execution.
D. Principal and Agency Cross Transactions
As a matter of policy, Armstrong does not conduct principal transactions nor does Armstrong
conduct agency cross transactions. An ‘agency cross transaction’ occurs when the adviser acts as
broker for the advisory client and the other party to the trade. Agency cross transactions also arise
if an adviser is or affiliates with a broker dealer. Armstrong is not a broker-dealer and is not
affiliated with a broker-dealer. Armstrong does not cross trades between client accounts.
ITEM 13: REVIEW OF ACCOUNTS
A. Ongoing Review
The securities held in client accounts are reviewed on an ongoing basis by James McKay
Armstrong, President, and Adam Scholl, CFA, Senior Vice President. News related to client
portfolio holdings or portfolio company reports and filings would also trigger a review of client
security holdings.
B. Event-Driven Reviews
Armstrong conducts client account reviews generally on an event-driven basis, such as in response
to a change in client investment objectives and/or financial situation, client account cash flows,
market corrections and upon client request. Clients are advised that it remains their responsibility
to inform Armstrong of any changes in their investment objectives and/or financial situation.
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C. Regular Reports
A written investment review is prepared by Armstrong and mailed to each client quarterly. Such
reviews indicate the security and number of shares or bonds held, annual income on holdings,
yield, tax basis (where applicable), current price and current market value. Clients also receive
statements and confirmations directly from their independent custodian. Clients should carefully
review the custodial statements and should compare these statements to any account information
provided by Armstrong. Our reports at times vary from custodial statements based on differences
between accounting procedures, reporting dates, or valuation methods for certain securities.
Armstrong provides each Limited Partner in the Funds with the following reports: (1) audited
annual financial statements; and (2) annual tax information necessary to complete any applicable
tax returns.
ITEM 14: CLIENT REFERALS AND OTHER COMPENSATION
As referenced above in Item 12 – Brokerage Practices, Armstrong receives (without cost and/or at
a discount) direct or indirect economic benefits from Schwab and Fidelity in the form of the
support products and services they make available to Armstrong and other independent investment
advisers whose clients maintain accounts at Schwab or Fidelity.
Armstrong’s clients do not pay more for investment transactions effected and/or assets maintained
at Schwab and/or Fidelity because of this arrangement. There is no corresponding commitment
made by Armstrong to Schwab and/or Fidelity or any other entity to invest any specific amount or
percentage of client assets in any specific securities or other investment products because of the
above arrangement.
Armstrong does not pay any portion of its advisory fees to any third-party investment adviser or
professional in connection with client referrals to Armstrong.
Armstrong may compensate an employee for a client referral. Any such referral fees are paid solely
from Armstrong’s management fee and do not result in any additional charges to the client. When
promoting the Firm’s services, the employee shall disclose the nature of his/her affiliation to
Armstrong.
Other than the previously described products and services that Armstrong receives from Schwab
and Fidelity, Armstrong does not receive any other economic benefits from non-clients in
connection with the provision of investment advice to clients.
ITEM 15: CUSTODY
A. Direct Fee Debit
Custody occurs when an adviser or related person directly or indirectly holds client funds or
securities or has the ability to gain possession of them. Except as noted below, Armstrong has
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custody of client funds only to the extent that we are able to deduct our advisory fee. Each client
chooses how they want to pay the management fee. They can authorize our advisory fee deduction
directly from their brokerage account by initialing the appropriate area on their brokerage account
application or choosing to pay our management fee directly by check. Clients will receive account
statements from their custodian on a regular basis and from Armstrong on a quarterly basis. Clients
are urged to review and compare the account statements they receive.
B. Trustee Services
Armstrong has custody of client assets in limited instances where an employee serves as a trustee
to an unrelated client’s accounts. Armstrong has engaged the services of an independent public
accountant to conduct an annual surprise examination of the accounts for which it is deemed to
have such custody.
C. Third-Party Standing Letters of Authorization
In accordance with regulatory guidance, Armstrong has custody if it has the authority to transfer
client funds to a non-account owner pursuant to a Standing Letter of Authorization (“SLOA”).
Under a third-party SLOA, the client account owner generally executes a document for the
custodian that permits Armstrong to transfer funds from the account to a person or entity other
than the account owner (i.e., for payment of bills, insurance premiums, taxes, etc.) on an ongoing
basis (rather than requiring the account owner to pre-authorize the transfer, in writing, each time),
after having provided standing instructions to do so.
In accordance with regulatory guidance, and to avoid a surprise custody exam, Armstrong only
permits third party SLOAs when ALL the following seven criteria are met:
• Client provides written authorization to the custodian, signed by the client, and includes
the recipient’s name and address, or name and account number, at the custodian to which
the transfer is to be directed.
• Client provides written authorization to Armstrong (on custodial form or separately), to
direct transfers to the third party either on a specified schedule or from time to time.
• Client's custodian verifies client's instruction, such as signature review or other method,
and provides transfer of funds notice to client promptly after each transfer.
• Client has the ability to terminate or change instruction to custodian.
• Armstrong has no authority or ability to designate or change the identity of the third party,
address, or any other information about the third party.
• Armstrong maintains records showing that the third party is not a related party to
Armstrong or located at the same address as Armstrong.
• Custodian sends the client initial and annual written notices confirming the instruction.
D. First Party Standing Letters of Authorization
In certain situations, custody includes first party transfers of funds among a client’s own accounts
held at different custodians. For Armstrong to avoid a surprise custody exam, the client must
provide written, signed authorization to the sending custodian, specifying the name and account
numbers on the sending and receiving accounts (routing number or name of receiving custodian),
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such that the sending custodian has a record that the client has identified the accounts for which
the transfer is being effected as belonging to the client. If these criteria cannot be satisfied, then
Armstrong must treat the situation as a third-party SLOA, which is discussed above.
To the extent that Armstrong provides clients with periodic account statements or reports, the client
is urged to carefully compare any statement or report provided by Armstrong with the account
statements received from the account custodian. Armstrong reports at times vary from custodial
statements based on differences between accounting procedures, reporting dates, or valuation
methods for certain securities. Client questions about these differences should be directed to
Armstrong or the custodian of record.
The account custodian does not verify the accuracy of Armstrong’s advisory fee calculation.
ITEM 16: INVESTMENT DISCRETION
Armstrong accepts discretionary authority to manage securities accounts on behalf of clients.
Clients grant written discretionary authority as part of our Management Agreement. The client
also grants Armstrong discretionary authority directly with the custodian of their assets through
the context of the brokerage agreement or a limited power of attorney form. Discretionary
authority allows Armstrong to buy and sell securities we determine are in the best interest of the
client in an amount that we determine is appropriate relative to the total portfolio value. Although
nearly all client account transactions are executed with the client’s custodian, for clients who hold
their accounts in custody at Schwab or Fidelity and who have signed a Prime Brokerage agreement
with their respective custodian, Armstrong has discretion to execute client account transactions
with another broker-dealer if deemed to be in the client’s best interest.
For clients who have not granted discretionary authority within the context of the Management
Agreement, Armstrong must obtain verbal approval from the client prior to each individual
security transaction. In such cases, clients will generally be contacted by telephone and required
to accept or reject Armstrong’s investment recommendations including: (1) the security being
recommended, (2) the number of shares or units transacted, and (3) whether to buy or sell. Clients
who authorize us to act on their behalf on a non-discretionary basis should be aware that if the
client cannot be reached or is slow to respond to Armstrong’s request for approval, it can have an
adverse impact on the timing of trade implementation and therefore we at times will not obtain the
optimal trading price. Non-discretionary terms of engagement are specifically set forth in the
written Management Agreement or addendum thereto.
ITEM 17: VOTING CLIENT SECURITIES
Armstrong does not accept authority to vote client securities. Clients will receive their proxies or
other solicitations from their custodian or a transfer agent. Clients may contact us directly at 412-
471-1551, or by email at info@henryarmstrong.com with questions regarding a particular proxy
solicitation.
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ITEM 18: FINANCIAL INFORMATION
Armstrong does not solicit fees per client, six months or more in advance. Armstrong has never
filed for bankruptcy and is not aware of any financial conditions that would impair its ability to
meet contractual commitments to clients.
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