Overview
Assets Under Management: $290 million
Headquarters: SANTA ROSA BEACH, FL
High-Net-Worth Clients: 67
Average Client Assets: $4 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (HERITAGE OAK WEALTH ADVISORS PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.25% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,500 | 1.25% |
| $5 million | $62,500 | 1.25% |
| $10 million | $125,000 | 1.25% |
| $50 million | $625,000 | 1.25% |
| $100 million | $1,250,000 | 1.25% |
Clients
Number of High-Net-Worth Clients: 67
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 81.37
Average High-Net-Worth Client Assets: $4 million
Total Client Accounts: 604
Discretionary Accounts: 604
Regulatory Filings
CRD Number: 323925
Last Filing Date: 2025-02-28 00:00:00
Website: https://heritageoakwealthadvisors.com
Form ADV Documents
Additional Brochure: HERITAGE OAK WEALTH ADVISORS PART 2A (2025-10-16)
View Document Text
s
Form ADV Part 2A
Firm Brochure
October 8, 2025
This Brochure provides information
about the qualifications and
business practices of Heritage Oak
Wealth Advisors. If you have any
questions about the contents of
this Brochure, please contact us at
479-230-3113, or via e-mail at
micah@heritageoakwealthadvisors.
com. The information in this
Brochure has not been approved or
verified by the United States
Securities and Exchange
Commission, or by any state
securities authority.
Heritage Oak Wealth Advisors is a
registered investment advisory
firm. Registration of an investment
advisory firm does not imply a
particular level of skill or training.
Heritage Oak Wealth Advisors
IARD# 323925
105 Garfield St.
Santa Rosa Beach, FL
32459
479-230-3113
micah@heritageoakwealthadvisors.com
www.heritageoakwealthadvisors.com
Additional information about
Heritage Oak Wealth Advisors is
also available on the SEC’s website
at www.adviserinfo.sec.gov.
ITEM 2
Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when material changes occur
since the previous release of our Firm Brochure. This Item discusses only specific material changes made
to this Brochure and provides our clients with a summary of such changes.
Material Changes since the Last Update
Since our last ADV amendment on August 18, 2025, Heritage Oak Wealth Advisors has made
material changes to the brochure.
Item 4: Advisory Business
Item 5: Fees and Compensation
Item 12: Brokerage Practices
•
•
•
Full Brochure and Additional Information
Full Brochure and additional information about Heritage Oak Wealth Advisors are available via the SEC’s
website www.adviserinfo.sec.gov. The SEC’s website also provides information about any persons
affiliated with us who are registered or are required to be registered as investment adviser
representatives (“IAR”).
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ITEM 3
Table of Contents
ITEM 1
Cover Page ................................................................................................................................. 1
ITEM 2
Material Changes ....................................................................................................................... 2
ITEM 3
Table of Contents ....................................................................................................................... 3
ITEM 4
Advisory Business ...................................................................................................................... 4
ITEM 5
Fees and Compensation ............................................................................................................. 6
ITEM 6
Performance-Based Fees and Side-By-Side Management ......................................................... 9
ITEM 7
Types of Clients .......................................................................................................................... 9
ITEM 8
Methods of Analysis, Investment Strategies, and Risk of Loss .................................................. 9
ITEM 9
Disciplinary Information .......................................................................................................... 11
ITEM 10
Other Financial Activities and Affiliations ................................................................................ 12
ITEM 11
Code of Ethics, Participation in Client Transactions, and Personal Trading ............................. 12
ITEM 12
Brokerage Practices ................................................................................................................. 14
ITEM 13
Review of Accounts ................................................................................................................. 16
ITEM 14
Client Referrals and Other Compensation ............................................................................... 16
ITEM 15
Custody .................................................................................................................................... 17
ITEM 16
Investment Discretion .............................................................................................................. 17
ITEM 17
Voting Client Securities ............................................................................................................ 17
ITEM 18
Financial Information ............................................................................................................... 18
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ITEM 4
Advisory Business
FIRM INFORMATION
Heritage Oak Wealth Advisors (“Heritage Oak,” “we,” “us,” “our”), formed on April 5, 2019, is a registered
investment advisory firm located in Santa Rosa Beach, FL. We have been a registered investment advisory
firm since 2022.
PRINCIPAL OWNERS
Heritage Oak is owned and controlled by Micah Gibson, its Founder, and Chief Compliance Officer.
INVESTMENT ADVISORY SERVICES
Asset Management Services:
We provide asset management services in which we manage your custodial accounts and provide you
with continuous and ongoing supervision of your custodial accounts. Our services provide additional
investment opportunities among stocks, bonds, mutual funds, exchange-traded funds (ETFs), Real Estate
Investment Trusts (REITs), options, and additional securities.
Financial Planning and Consulting Services:
We provide various financial planning and consulting services that find ways to help you understand your
overall financial situation and help you set financial objectives. We accomplish this by helping you review
your financial goals, tax planning strategies, asset allocation, risk management, retirement planning, and
other areas and objectives such as budgeting, education planning, cash flow planning, charitable planning,
lines of credit analysis, insurance analysis, business financial planning, mortgage/debt analysis, and real
estate analysis. Generally, such financial planning and consulting services will involve preparing a financial
plan or rendering a financial consultation based on your financial goals and objectives. We will summarize
our services to you in a written plan, which will typically include general recommendations for a course
of action or specific actions to be taken by you. Implementation of the recommendations will be at your
discretion. We provide our financial planning and consulting services on an ongoing basis.
Ongoing Financial Planning and Consulting Services
Upon completion of the client’s financial plan or consulting engagement, we will revisit all or some of the
following areas of analysis: financial goals, tax planning strategies, asset allocation, risk management,
retirement planning, and other areas and objectives such as budgeting, education planning, cash flow
planning, charitable planning, lines of credit analysis, insurance analysis, business financial planning,
mortgage/debt analysis, and real estate analysis throughout the course of a year via scheduled meetings,
calls, or follow-up emails to ensure that the initial recommendations in the financial plan or consulting
engagement are implemented or to make adjustments to the Client’s financial plan and/or the Client’s
objectives.
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Estate Planning
Heritage Oak will provide estate planning services through our partnership with Estately. With their
assistance we will help you navigate estate planning with intuitive solutions, craft wills and trusts, and
other essential documents. For intricate situations, we can easily pair with a specialized attorney.
Retirement Plan Consulting Services:
We provide advisory services to plan sponsors of employer-sponsored retirement plans for which it has
been specifically engaged, in addition to supporting affiliated companies through other non-advisory
services to retirement plans for corporations and other business entities. Such advisory services can
include selection and/or de-selection and replacement of individual investment options pursuant to
agreed investment criteria.
In choosing and monitoring investment options for employer-sponsored retirement plans, we look for
reliable fund companies that have a consistent track record and steady performance. Once a fund
company is identified for possible selection for a particular retirement plan product, we conduct an in-
depth review of the company’s operations, funds, and personnel before determining if the company’s
funds as investment options. Quantitative and qualitative factors, such as regional exposure, fund
management, and asset size/growth, are also evaluated. The fund companies are monitored on a
continuous basis at the firm level. We will assist in the construction of the portfolio by ensuring that all
core asset classes are covered to offer full diversification opportunities. However, the final decision of
which funds to select is up to the plan sponsor and/or consultant.
Private Investment Vehicles
The Firm may sponsor or participate in private investment vehicles, including special purpose vehicles
(“SPVs”), formed to access specific private investment opportunities. One such vehicle is Apptronik 2.3B
LLC, a Delaware limited liability company organized to invest in preferred shares of Apptronik, Inc. at
$21.00 per share. This opportunity is offered only to accredited investors and is not part of the Firm’s
discretionary investment management services.
Third-Party Money Management Services:
We can recommend third-party money managers (“TPMMs”) to manage part or the client’s entire
portfolio. TPMMs will be recommended when the TPMMs’ philosophy, investment strategy, and style
meets the client's financial situation, investment objectives, and risk tolerance. The asset management
services provided by the TPMMs, the compensation to be paid, and other terms of the relationship
between the client and the TPMMs will be described in the TPMMs’ disclosure documents and its
managed account agreement. We will receive a portion of the investment advisory fee paid by the client
to the TPMMs.
In certain circumstances Heritage Oak may facilitate the borrowing of funds against clients assets by
utilizing the services of SyntheticFi. SyntheticFi is an investment advisor that translates your borrowing
needs to a box spread, constructed with S&P 500 Index Options. A box spread is a basket of option
contracts. These option contracts are designed to have a fixed payoff at a fixed future date. It is
constructed with 4 option contracts, with a put and a call in each direction, which hedges out the risk
from the underlying securities. Regardless of how the stock market moves, you will always pay a fixed
amount when the options expire. That's because these options are hedging each other to remove any
exposure to the underlying (S&P 500 Index).
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TAILORED INVESTMENT ADVISORY SERVICES AND RESTRICTIONS
Heritage Oak offers the same suite of services to all our clients; however, specific recommendations and
their implementation are dependent upon the individual client’s current financial situation, such as
income, net worth, and risk tolerance levels.
On a case-by-case basis, our clients can impose restrictions on investing in certain securities or types of
securities in accordance with their values or beliefs. However, if the restrictions prevent us from properly
servicing the client’s account or if the restrictions would require us to deviate from our standard suite
of services, we reserve the right to end the relationship.
We can request additional information and documentation, such as current investments, tax returns,
insurance policies, and estate plans. We will discuss your investment objectives, needs, and goals, but you
must inform us of any changes. Unless directed by you, we do not independently verify any information
provided to us by you or your attorney, accountant, or other professionals.
WRAP FEE PROGRAMS
Heritage Oak does not participate in, recommend, or offer wrap fee programs.
Class Action Litigation
Heritage Oak has engaged 11thEstate, Inc. (‘11thEstate’) to monitor for and file class action litigation
paperwork on behalf of Heritage Oak clients entitled to participate in such class actions. Clients are typically
requested to provide authorization through their Investment Management Agreements (“IMA”) at the
time the initial IMA is executed. Clients are permitted to change their authorization at any time upon
written notice to Heritage Oak. Where clients have decided to utilize 11thEstate, clients are permitted to
opt out of any particular class action litigation claim by notifying 11thEstate in writing. Heritage Oak is not
responsible for notifying eligible clients at the commencement of any particular class action and clients
understand that, when a claim is settled, it will be necessary for to share client information such as client
name and account number with 11thEstate in order to allow 11thEstate to process underlying client
claims.
ASSETS UNDER MANAGEMENT
As of December 31, 2024, Heritage Oak manages $289,910,705 on a discretionary basis only.
Fees and Compensation
ITEM 5
ANNUAL FEES FOR ADVISORY SERVICES
Heritage Oak is compensated for providing asset management services by charging a negotiable fee based
on the total assets under management. The fees and billing will be pre-determined in writing in the
Investment Advisory Agreement executed by you and Heritage Oak.
The fees charged for financial planning services are negotiable and vary depending on the complexity of
the process undertaken, the types of issues addressed, the scope of services provided, and the frequency
with which the services are rendered. All fees are agreed upon before entering the Financial Planning and
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Consulting Agreement you sign.
Fees for retirement plan services are negotiated before the signing of the Retirement Plan Advisory and
Consulting Agreement. The agreement language includes the negotiated fee, which can be charged as a
percentage of the total retirement plan assets and/or a flat annual fee.
The below ranges are the standard fee ranges that are typically charged. We can waive the agreed-upon
financial planning fees if you engage our asset management services.
Asset Management Fee Schedule
All Assets
Up to 1.25%
Financial Planning and Consulting Fee Schedule
Hourly Fee
$250
Fixed Fee
$1,000 - $5,000
Annual Retainer Fee
$1,000 - $5,000
Retirement Plan Advisory and Consulting Fee Schedule
Percentage of Plan Assets
Up to 1.25%
FEE BILLING & PAYMENT
Our asset management fees are annual fees and are negotiable. Asset management fees are paid monthly
in advance. Payments are due on the first day of the calendar month and are based on the account’s asset
value as of the first business day of the month multiplied by the applicable annual rate and divided by
twelve (12). The fee for the current month is billed and payable within ten (10) days after the end of the
prior month. We will deduct our asset management fee only when in receipt of your written authorization
by executing an investment advisory agreement permitting the fees to be paid directly from your account.
We will send a copy of your invoice to the custodian at the same time that we send a copy to you. The
qualified custodian will deliver an account statement to you at least quarterly, which will show all
disbursements from your account. We urge you to review all statements for accuracy. Your account at the
custodian can also be charged for certain additional assets managed for you by us but not held by the
custodian (i.e., variable annuities, mutual funds, 401(k)s).
Financial planning and consulting fees are assessed. on an hourly basis, as a one-time project fee, or as
an annual fee payable either monthly or quarterly. An estimate for total hours will be determined at the
start of the relationship in order to determine whether hourly planning or a project-based plan is in the
Client’s best interest. Hourly fees will be invoiced upon completion of the financial plan or the
rendering of consulting services with a thirty (30) day written notice. For one-time projects, the Client
agrees to pay one-half of the total fee upon signing the Financial Planning and Consulting Agreement and
the remaining fee upon delivery of the plan. For ongoing financial planning or consulting services, the
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Client agrees to pay a one-time initial planning fee in addition to an annual fee paid out [either monthly
or quarterly, arrears.] Retirement plan consulting fees will be billed on a monthly basis, in advance, at
the beginning of each calendar month, due within thirty (30) days after the date of invoice, unless
otherwise agreed to by the parties. The fee will either be billed directly to the plan sponsor or paid
directly from the plan assets if authorized by the plan fiduciary.
Estate planning services fees will be in addition to the current fee schedule and will range from $150
(minimal documents) to $1,500 (full documents).
In TPMM accounts, the adviser deducts the advisory fee from the client’s account and will forward a
portion of the fee to our firm. We urge our clients to refer to the selected TPMM’s disclosure documents
for the exact fees and expenses charged by each such TPMM, as well as minimum account requirements,
refund, and termination provisions. A complete description of each program can be found in disclosure
materials prepared by the TPMM, which we will provide to the client at the time we recommend the
program.
SythenticFi charges interest rates depending on the duration of your loan, In addition, you may need to
pay trading fees and commissions, as well as other exchange fees when executing the trades. There is
no closing cost associated with these box spread offer. Interest rates will be provided on SyntheticFi’s
agreement and disclosure documents.
You are responsible for all third-party fees (i.e., custodian fees, mutual fund fees, transaction fees, etc.).
These fees are separate and distinct from the fees and expenses charged by Heritage Oak.
TERMINATION OF AGREEMENT
Either party can terminate the agreement by providing a 30-day advance written notice. Upon
termination of any account, any prepaid, unearned fees will be promptly refunded, and any earned,
unpaid fees will be due and payable up to and including the effective date of termination.
Notwithstanding the above, if we do not deliver the appropriate disclosure statement to you at least 48
hours prior to you entering into any written or oral advisory contract with us, then you have the right to
terminate the contract without penalty within five (5) business days after entering into the contract.
OTHER EXPENSES AND FEES
The fees discussed above include payment solely for the investment advisory services provided by us and
are separate from certain fees or charges that are imposed by third parties in connection with investments
made on your behalf for your account. Third-party fees can include markdowns, markups, brokerage
commissions, other transaction costs, and/or custodial fees.
All fees paid to us for asset management services are separate from the expenses charged by exchange-
traded funds and mutual funds to their shareholders. These fees and expenses will be used to pay
management fees for the funds, other fund expenses, account administration, and a possible distribution
fee. Exchanged traded funds and mutual funds can be invested in directly by you without our services.
However, you would not receive our services to assist you in determining which products or services are
most suitable for your financial situation and objectives. You should review both the fees we charge and
the fees charged by the fund(s) to understand the total fees to be paid fully.
Please refer to Item 12 of this brochure for a more detailed explanation of brokerage practices.
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OTHER COMPENSATION
Certain of our associated persons are also licensed insurance agents. In this capacity, the IARs can
recommend insurance, advisory, or other products and receive normal insurance commissions if products
are purchased through the IAR(s) in this capacity. Thus, a conflict of interest exists between the interests
of these individuals and those of the advisory clients, creating an incentive for the IAR(s) to recommend
products based on the compensation received rather than on a client’s needs. However, clients are under
no obligation to act upon any of these recommendations. Although our recommendations can include
products offered by third parties, these recommendations are not limited to such products, as all financial
planning advice provided is of a generic nature. Clients have the option to purchase insurance products
recommended by the IAR through other agents not affiliated with our firm. Please refer to Item 10 of this
Brochure for a more detailed explanation of how our firm handles and mitigates these conflicts of interest.
Class Action Litigation
Heritage Oak does not receive any fees or remuneration from 11thEstate for allowing 11thEstate to
provide class action litigation services. 11thEstate earns fees based on a percentage of the total claim
awarded. 11thEstate’s fee (up to 20% of any claim awarded) is generally deducted from each client’s
settlement proceeds and net settlement proceeds are then processed into client accounts. Although
unusual, where payment for 11thEstate services through the reduction of client settlement proceeds is
limited or not available, 11thEstate will make other suitable payment arrangements with clients directly.
If a client opts out of the service or particular class action litigation claim, is under no obligation to advise
or act on behalf of that client regarding class action claims.
ITEM 6
Performance-Based Fees and Side-By-Side Management
We do not charge any performance-based fees, which are fees based on a share of capital gains on or
capital appreciation of your assets.
ITEM 7
Types of Clients
We provide our investment advisory services to:
- Individuals
- High Net Worth Individuals
We do not have a minimum account size for our asset management services.
ITEM 8
Methods of Analysis, Investment Strategies, and Risk of
Loss
METHODS OF ANALYSIS
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We use various methods of analysis and investment strategies, including the following:
Fundamental Analysis – We evaluate economic and financial factors to determine if a security can be
underpriced, overpriced, or fairly priced. This method entails assessing a security by attempting to
determine its intrinsic value by examining related financial, economic, and other qualitative and
quantitative factors. Fundamental analysis requires an in-depth look at all factors that can affect the
security's value, from macroeconomic factors (like the overall economy and industry conditions) to
individually specific factors (like the financial situation and management of companies). The overall
objective of performing the fundamental analysis is to determine a value that an investor can use to
determine what sort of position to take with that security. This method of security analysis is contrary
to technical analysis. Fundamental analysis involves using real data to evaluate a security's value.
Although most analysts use fundamental analysis to value stocks, this method of valuation can be used
for just about any type of security.
Fundamental analysis does not attempt to anticipate market movements. This presents a potential
risk, as the price of a security can move up or down along with the overall market regardless of the
economic and financial factors considered in evaluating the stock. Therefore, unforeseen market
conditions and/or company developments can result in significant price fluctuations that can lead to
investor losses.
Technical Analysis – This method involves the evaluation of securities by performing an analysis of statical
information that is generated by market activity, such as past prices and volume. Technical analysis does
not attempt to measure a security's intrinsic value but instead use charts and other tools to determine
the patterns that can suggest future activity. Technical analysts believe that the historical performance
of stocks and markets are an indication of future performance.
A substantial risk in relying upon technical analysis is that spotting historical trends cannot help to predict
such trends in the future. Even if the trend will eventually reoccur, there is no guarantee that we will be
able to accurately predict such a reoccurrence.
INVESTMENT STRATEGIES
When formulating investment advice or managing client assets, we will use the following investment
strategies. There are inherent risks associated with each of these strategies.
Long-Term Strategy - A long-term strategy cannot take advantage of short-term gains or can experience
more volatility over the life of the portfolio.
Short-Term Strategy – A short-term strategy involves the purchase of securities with the idea of selling
them within a relatively short time, typically a year or less. This strategy is done in an attempt to take
advantage of conditions that result in market fluctuations in the securities purchased.
Your accounts are managed separately with your underlying investment strategies, restrictions, or
investment limitations defined within the investment management agreement.
POTENTIAL RISKS
Investing involves different levels of risk that can result in the loss of any profits and/or principal you have
not realized. We manage your account in a manner consistent with your pre-determined risk tolerance
and suitability profile. However, we cannot guarantee that our efforts will be successful. Investing in
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securities involves the risk of loss that clients should be prepared to bear.
Investing involves the assumption of risk, including:
Financial Risk: which is the risk that the companies we recommend to you perform poorly, which affects
the price of your investment.
Market Risk: which is the risk that the stock market will decline, decreasing the value of the securities we
recommend to you with it.
Inflation Risk: which is the risk that the rate of price increases in the economy deteriorates the returns
associated with the stock.
Political and Governmental Risk: which is the risk that the value of your investment will is affected by the
introduction of new laws or regulations.
Interest Rate Risk: which is the risk that the value of the investments we recommend to you will fall if
interest rates rise.
Call Risk: which is the risk that your investment will be called or purchased back from you when conditions
are favorable to the bond issuer and unfavorable to you.
Default Risk: which is the risk that the issuer is unable to pay the contractual interest or principal on the
investment promptly or at all.
Manager Risk: which is the risk that an actively managed mutual fund’s investment adviser will fail to
execute the fund’s stated investment strategy.
Industry Risk: which is the risk that a group of stocks in a single industry will decline in price due to adverse
developments in that industry, decreasing the value of mutual funds that are significantly invested in that
industry.
Short-Term Purchases: Short-term purchases can incur more trading and brokerage costs in the form of
increased commissions and transaction costs and increased tax obligations on the gains of a security’s
value. A short-term strategy runs the risk that certain anticipated market movements do not occur,
resulting in the client holding a security for longer than intended.
Private Fund Risk: Investments in SPVs such as Apptronik 2.3B LLC involve significant risk, including
illiquidity, lack of diversification, lack of control, reliance on a single underlying investment, and long
investment time horizons. Clients considering such investments should be prepared to lose the entire
amount invested. These investments are only offered to qualified accredited investors and are not
appropriate for all clients.
ITEM 9
Disciplinary Information
As of the date of this brochure, we have not been subject to any disciplinary, legal, or regulatory events
related to past or present investment clients. There has been no disciplinary, legal, or regulatory events
related to us or any of our management persons.
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ITEM 10
Other Financial Activities and Affiliations
FINANCIAL INDUSTRY ACTIVITIES
Neither Heritage Oak nor its management persons are registered or has an application pending to register
as a broker-dealer or a registered representative of a broker-dealer.
Neither Heritage Oak nor its management persons are registered or has an application pending to register
as a futures commission merchant, commodity pool operator, or commodity trading advisor.
AFFILIATIONS
Certain associates of the firm are also registered representatives, licensed to sell securities. As a registered
representative of an unaffiliated broker-dealer, he or she can earn additional compensation in the form
of commissions for the sale of general securities products such as stocks, bonds, mutual funds, exchange-
traded funds, and a variable annuity to investment advisory clients. As such, your IAR can suggest that you
implement investment advice by purchasing securities products through a commission-based account
introduced through our unaffiliated broker-dealer in addition to an investment advisory account. In the
event that you elect to purchase these products through our unaffiliated broker-dealer, your investment
adviser, in the capacity as a registered representative, and our unaffiliated broker-dealer will receive the
standard and customary commission compensation in connection with the particular product purchased.
Certain associates of the firm are also insurance agents licensed to sell insurance products. A conflict of
interest exists in that these services pay a commission, which conflicts with the IAR’s fiduciary duties.
Heritage Oak does not require its IARs to encourage clients to implement investment advice through our
insurance product recommendations. Clients have the right to implement insurance product
recommendations through the insurance agency and agent of their choice. We require that all IARs
disclose this conflict of interest when such recommendations are made. We also require IARs to disclose
that the client has the right to purchase recommended products from individuals not affiliated with us.
Heritage Oak is a principal or member of Apptronik 2.3B LLC, a Delaware SPV formed to invest in
preferred shares of Apptronik, Inc. The Firm or its personnel may receive compensation from the SPV in
the form of a management fee and/or a performance-based carried interest (typically 20% of net profits
after return of capital). This creates a potential conflict of interest when recommending participation in
the SPV to clients. The Firm addresses this conflict by:
- Requiring all investors to be accredited and receive a private placement memorandum;
- Providing full disclosure of all compensation terms;
- Recommending SPV participation only on a non-discretionary basis;
- Advising clients to seek independent legal and tax counsel.
SELECTION OF OTHER INVESTMENT ADVISERS
We recommend or select TPMMs for our clients and receive compensation from the third-party via a fee
share; thus, a material conflict of interest exists between our interests, and those of our clients in that
Heritage Oak has the incentive to direct clients to TPMMs that provide us with a larger fee split. Heritage
Oak will always act in the best interest of our clients when making recommendations or selecting TPMMs.
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The client always has the right to decide whether to act on our recommendations and whether to utilize
the services of the recommended TPMM. The client always has the right to utilize the professional of his
or her choice. All TPMMs will be properly licensed and registered as investment advisers in the proper
jurisdictions. The fees shared will not exceed any limit imposed by any regulatory agency.
ITEM 11
Code of Ethics, Participation in Client Transactions, and
Personal Trading
CODE OF ETHICS
Heritage Oak has developed a code of ethics that will apply to all of our supervised persons. We and our
IARs must act in a fiduciary capacity when providing investment advisory services to you. As a fiduciary,
it is an investment adviser’s responsibility to provide fair and full disclosure of all material facts and to
act solely in the best interest of each of our clients at all times. Heritage Oak has a fiduciary duty to all
clients. This fiduciary duty is considered the core underlying principle of our code of ethics, which also
covers our insider trading and personal securities transactions policies and procedures. We require all
of our supervised persons to conduct business with the highest level of ethical standards and to comply
with all federal and state securities laws at all times. Upon employment or affiliation and at least
annually thereafter, all supervised persons will acknowledge that they have read, understand, and agree
to comply with our Code of Ethics.
Our Code of Ethics is available to clients and prospective clients upon request.
RECOMMENDATIONS INVOLVING A MATERIAL FINANCIAL INTEREST
Neither we nor any related person recommend to clients or buys or sells for clients’ accounts securities
in which we or a related person has a material financial interest.
PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
There are instances where an IAR will recommend to investment advisory clients or prospective clients
the purchase or sale of securities in which an IAR, its affiliates, or other clients can also have a position
or interest. Certain affiliated accounts can trade in the same securities with client accounts on an
aggregated basis. Generally, in such circumstances, the affiliated and client accounts will share execution
costs equally. Completed trade orders will be allocated according to the instructions from the initial trade
order. Partially filled trade orders will be allocated on a pro-rata basis. Any exceptions will be explained
in the trade order.
PERSONAL TRADING
Employees are permitted to have personal securities accounts as long as personal investing practices are
in line with fiduciary standards and regulatory requirements and do not conflict with their duty to Heritage
Oak and our clients. Heritage Oak monitors and controls personal trading through pre-approval of all
personal securities transactions or blackout periods imposed upon employees trading in the same
securities as Heritage Oak. We forbid any officer or employee, either personally or on behalf of others,
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to trade on material, nonpublic information or communicate such information to others in violation of
the law.
ITEM 12
Brokerage Practices
Heritage Oak currently has arrangements with Charles Schwab & Co. (“Schwab”), Altruist Financial, LLC
(“Altruist”) and TradePMR/Robinhood, (“Robinhood”). Schwab, Altruist, and Robinhood are the
unaffiliated, qualified custodians, whereby Heritage Oak would suggest you custody your accounts.
Schwab, Altruist, and Robinhood are independent SEC-registered broker-dealers and members of FINRA
and SIPC.
As a fiduciary, we are obligated to seek out the best execution of client transactions for accounts that
we manage. In general, the execution of securities transactions is at a total cost to process each
transaction and are the most favorable under the circumstances. However, we do not limit the best
execution to the lowest available price. Additional factors are taken into consideration when determining
the arrangement and services in the selection of a broker-dealer or qualified custodian. Our review
consists of reviewing the commission and fee structures of various broker-dealers, research platforms,
and execution services. Accordingly, while we consider competitive rates, we do not necessarily obtain
the lowest possible commission rates for account transactions. Therefore, the overall services provided
by unaffiliated broker- dealers and qualified custodians are evaluated to determine the best execution.
You can pay trade execution charges and higher commissions through the trading platforms approved
by us than through platforms that have not been approved by us.
RESEARCH AND OTHER BENEFITS
Products & Services Available to Us from Schwab
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab’s business serving independent
investment advisory firms like ours. They provide us and our clients with access to its institutional
brokerage – trading, custody, reporting, and related services – many of which are not typically available
to Schwab retail customers. Schwab also makes available various support services. Some of those services
help us manage or administer our clients’ accounts, while others help us manage and grow our business.
Schwab’s support services are generally available on an unsolicited basis and at no charge to us as long
as we maintain a total of at least $10 million of our clients’ assets in accounts at Schwab.
Services that Benefit Client
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access, or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit clients or their account(s).
Services that May Not Directly Benefit Clients
Schwab also makes available to us other products and services that benefit us but cannot directly benefit
the client or their account(s). These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties. We can
use this research to service all or some substantial number of our clients’ accounts, including accounts
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not maintained at Schwab. In addition to investment research, Schwab also makes available software and
other technology that:
• provides access to client account data (such as duplicate trade confirmations and
account statements);
•
facilitates trade execution and allocates aggregated trade orders for multiple client accounts;
• provides pricing and other market data;
•
facilitates payment of our fees from our clients’ accounts; and
•
assists with back-office functions, recordkeeping, and client reporting.
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
• educational conferences and events
•
technology, compliance, legal, and business consulting;
• publications and conferences on practice management and business succession; and
•
access to employee benefits providers, human capital consultants, and insurance providers.
Schwab can provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab can also discount or waive its fees for some of these services or pay
all or a part of a third party’s fees.
Irrespective of direct or indirect benefits to our client through Schwab, we strive to enhance the
client’s experience, help reach their goals and put their interests before that of our firm or its
associated persons.
BROKERAGE FOR CLIENT REFERRALS
We do not receive client referrals from broker-dealers.
DIRECTED BROKERAGE
Clients will be permitted to select any broker-dealer of their choosing. In these situations, we are unable
to achieve the most favorable execution for client transactions. Directing brokerage can cost clients more
money in that the client can pay higher brokerage commissions because we are not able to aggregate
orders to reduce transaction costs, or the client can receive less favorable prices.
TRADE AGGREGATION
We attempt to allocate trade executions in the most equitable manner possible, taking into consideration
current asset allocation and availability of funds using price averaging, proration, and consistently non-
arbitrary methods of allocation. We can aggregate orders in order to obtain best execution, to negotiate
more favorable commission rates, or to allocate equitably among our clients’ differences in prices and
commission or other transaction costs. In aggregated orders, transactions will be price-averaged and
allocated among our clients in proportion to the purchase and sale orders placed for each client account
on any given day.
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Review of Accounts
ITEM 13
PERIODIC REVIEWS
We review asset management, and retirement plan accounts no less than annually. These accounts will
be reviewed by Micah Gibson, CCO. Accounts are reviewed to evaluate asset allocation, investment
strategy and objectives, cash balance, and performance, as well as the general economic outlook and
current investment trends.
Financial plans created utilizing our ongoing financial planning services will be reviewed monthly or
quarterly by {name/title of person}. We can make adjustments to the Client’s financial plan and/or the
Client’s objectives.
REVIEW TRIGGERS
We conduct periodic reviews to evaluate the current market, economic and political events and how these
can affect client accounts. Additional reviews can be triggered by these events or by events in the client’s
financial or personal status.
REGULAR REPORTS
Asset management clients will receive advisory account reports no less than quarterly. These reports
show asset value by cash balances, security, unit cost, total cost, current per share values, etc. Clients are
urged to review the quarterly reports provided by us with those provided by their custodians and notify
us of any differences. Clients are encouraged to phone or e-mail us as often as they deem necessary to
receive information regarding the investment tactics and strategies being followed.
Financial plans created utilizing our ongoing financial planning services will receive status updates and/or
reports during plan reviews. Project-based financial planning and consulting clients are provided a one-
time written financial plan concerning their financial situation. After the presentation of the plan, there
are no further reports.
We can create and/or review the plan’s Investment Policy Statement (“IPS”) for our retirement plan
clients. The plan client can also receive quarterly written reports evaluating the performance of the plan’s
investments as well as comparing the performance thereof to benchmarks set forth in the IPS or as
otherwise determined in our judgment. The information used to generate the reports will be derived
from statements provided by the plan fiduciary or third party. This review will include a quantitative and
qualitative analysis of investment selections included within the plan and provide third-party
commentary on investment options whenever available.
ITEM 14
Client Referrals and Other Compensation
While we do not have any current arrangements with any TPMMs, at such time that we do, we will receive
compensation based on the service they provide to our clients. Any such compensation arrangement will
be formalized in an agreement and disclosed to our clients.
Please see Item 12, Brokerage Practices, for information regarding the benefits we receive from our
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custodian.
We do not pay a referral fee to third-party solicitors.
ITEM 15
Custody
We are deemed to have custody of client funds and securities due to our ability to deduct management
fees from clients’ accounts. We will not take physical custody of clients’ funds and will not assign or
transfer trading authorization to another advisor. Clients will receive account statements from the
qualified custodian(s) holding their funds and securities at least quarterly. The custodian’s account
statements will indicate the amount of our advisory fees deducted from the clients’ account(s) each billing
period. These statements should be carefully reviewed by the client for accuracy. Item 5 – Fees and
Compensation has additional information regarding our ability to deduct management fees from clients’
accounts.
Investment Discretion
ITEM 16
DISCRETIONARY AUTHORITY FOR TRADING
If you are participating in our asset management services, upon receiving your written authorization via
our executed investment advisory agreement, we will maintain trading authorization over your
designated account and can also implement trades on a discretionary basis.
When discretionary authority is granted, we will have the limited authority to determine the type of
securities to be purchased, sold, or exchanged and a number of securities that can be bought, sold, or
exchanged for your portfolio without obtaining your consent for each transaction.
If you do not grant this limited investment discretion, your IAR will be required to contact you and get
affirmation regarding our investment recommendations, such as the security being recommended, the
number of shares, and whether the security should be bought or sold before implementing changes in
your account.
Once the above factors are agreed upon, we will be responsible for making decisions regarding the timing
of buying or selling an investment and the price at which the investment is bought or sold. If your accounts
are managed on a non-discretionary basis, it is critical that you respond promptly. If we do not receive
a response to our request immediately, the timing of trade implementation can lead to an adverse
impact where we cannot achieve the optimal trading price.
On a case-by-case basis, you can place reasonable restrictions on the types of investments that can be
purchased or sold in your account so long as the restrictions are explicitly set forth or included as an
attachment to the investment advisory agreement.
ITEM 17
Voting Client Securities
We do not have the authority to vote proxies as it pertains to the issuers of securities held in your account.
The responsibility for voting your securities places increased liability to us and does not add enough value
to the services provided to you to justify the additional compliance and regulatory costs associated with
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voting your securities.
Therefore, you are responsible for voting all proxies for securities held in accounts managed by us.
Typically, our qualified custodian will forward you your proxy information. Although we do not vote your
proxies, you can contact us if you have a question about a particular proxy.
ITEM 18
Financial Information
We are not required to include a balance sheet for our most recent fiscal year. We are not subject to a
financial condition that is reasonably likely to impair our ability to meet contractual commitments to our
clients.
We are currently not in, nor have we been historically, in a financially precarious situation or the subject
of a bankruptcy petition.
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