Overview
- Headquarters
- Richmond, VA
- Average Client Assets
- $10.3 million
- SEC CRD Number
- 137484
Fee Structure
Primary Fee Schedule (HERITAGE WEALTH ADVISORS ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $2,000,000 | 1.00% |
| $2,000,001 | $5,000,000 | 0.80% |
| $5,000,001 | $20,000,000 | 0.60% |
| $20,000,001 | and above | 0.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $44,000 | 0.88% |
| $10 million | $74,000 | 0.74% |
| $50 million | $284,000 | 0.57% |
| $100 million | $534,000 | 0.53% |
Clients
- HNW Share of Firm Assets
- 53.67%
- Total Client Accounts
- 1,616
- Discretionary Accounts
- 1,584
- Non-Discretionary Accounts
- 32
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Pooled Investment Vehicles, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Additional Brochure: HERITAGE WEALTH ADVISORS ADV PART 2A (2026-03-26)
View Document Text
FORM ADV PART 2A
Brochure
Heritage WEALTH ADVISORS, LLC
919 EAST MAIN ST SUITE 950
RICHMOND, VA 23219
www.heritagewealth.net
(804) 643-4080
Date of Brochure:
March 26, 2026
This brochure provides information about the qualifications and business practices of Heritage
Wealth Advisors, LLC (“Heritage Wealth Advisors”, the Firm, or “Heritage”). If you have any
questions about the contents of this brochure, please contact us at 804-643-4080. The
information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority.
Additional information about Heritage Wealth Advisors is also available on the SEC’s website
at www.adviserinfo.gov
References herein to Heritage Wealth Advisors, LLC as a “registered investment adviser” or any
reference to being “registered” does not imply a certain level of skill or training.
CRD # 137484/SEC#:801-64803
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ITEM 2 - MATERIAL CHANGES
Heritage Wealth Advisor’s most recent update to the Disclosure Brochure is March 27, 2025.
Heritage’s business activities have not changed materially although there has been an update
to the Assets Under Management.
ITEM 3 - TABLE OF CONTENTS
ITEM 2 - MATERIAL CHANGES ............................................................................................................... 2
ITEM 3 - TABLE OF CONTENTS .............................................................................................................. 2
ITEM 4 – ADVISORY BUSINESS ............................................................................................................... 3
ITEM 5 - FEES AND COMPENSATION ....................................................................................................... 9
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT .................................................. 12
ITEM 7 - TYPES OF CLIENTS ................................................................................................................. 12
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ....................................... 12
ITEM 9 – DISCIPLINARY INFORMATION ................................................................................................ 17
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ................................................ 17
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS,
AND PERSONAL TRADING .................................................................................................... 18
ITEM 12 – BROKERAGE PRACTICES ...................................................................................................... 19
ITEM 13 – REVIEW OF ACCOUNTS........................................................................................................ 22
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION .................................................................. 22
ITEM 15 – CUSTODY .......................................................................................................................... 23
ITEM 16 – INVESTMENT DISCRETION ................................................................................................... 23
ITEM 17 – VOTING CLIENT SECURITIES ................................................................................................ 24
ITEM 18 – FINANCIAL INFORMATION ................................................................................................... 24
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ITEM 4 – ADVISORY BUSINESS
Heritage is an SEC registered investment advisor that offers investment advisory and consulting
services to high-net-worth individuals, families, trusts and estates, business entities, non-profit
organizations, and pension and profit-sharing plans. The company is organized as a Limited
Liability Company (“LLC”) and has been registered since 2005. The principal owners of the
company are Delores Ann Remo (individually and through Remo Heritage Venture, LLC), John
Gwyn Jordan III, Charles Thomas Hill, Jr., Marshall Ogden Chambers, Caroline Elizabeth
Baronian, Steven Coles Henderson, Sarah Christine Simmer, and Meagan Elizabeth Roberts.
Investment Advisory Services
Heritage offers independent investment strategies designed to meet the specific needs of each
client. Heritage considers the client’s time horizon, risk tolerance, cash flow needs and other
personal preferences when designing an investment portfolio. Heritage provides discretionary
or non-discretionary investment advisory services on a fee basis. Heritage’s annual investment
advisory fee is based upon a percentage of the market value of the assets placed under
Heritage’s management, generally between .50% and 1.0%. The firm designs more conservative
investment allocations for clients who are more risk adverse or more aggressive investment
allocations for clients that desire a more growth-oriented portfolio. When the firm designs and
reviews a client’s portfolio, careful consideration is given to which type of assets are held in
each account to maximize tax-efficiencies and keep costs to a minimum. Clients may impose
restrictions on investing in certain securities or types of securities within their portfolio.
Financial Planning and Tax Services
Heritage provides integrated financial and tax planning services (“Consulting Services”) on a
stand-alone, fee-based basis. These customized services may include financial planning, cash
flow analysis, retirement and charitable planning, estate, insurance, and tax planning, family
education, as well as tax return preparation. Fees are negotiable and depend on the scope of
services and professionals involved. Clients generally enter into a Financial Planning and
Consulting Agreement before services begin, which outlines the scope, fees, and termination
terms.
Heritage is not a law firm and does not provide legal services or prepare estate-planning
documents. When requested, Heritage may recommend outside professionals for
implementation; however, clients are under no obligation to use these providers and retain full
discretion over all decisions. Any disputes related to services provided by outside professionals
must be addressed directly with those professionals, who are solely responsible for their work.
Clients are responsible for notifying Heritage of any material changes in their financial situation
or objectives.
The planning process typically includes: an initial meeting to understand goals and gather
information; delivery of an engagement letter outlining services; review and analysis of
financial data; development and evaluation of alternative strategies; and presentation of
recommendations and projections. Heritage may assist with implementation, including
investment advisory services and coordination with outside advisors. If investment advisory
services are selected, a separate Investment Advisory Agreement is executed.
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eMoney/Tamarac Advisor Platforms
Heritage may provide clients access to online platforms hosted by eMoney Advisor (“eMoney”)
or Tamarac Reporting (“Tamarac”). These platforms allow clients to view their full asset
allocation, including assets not managed by Heritage (“Excluded Assets”). Heritage does not
manage, monitor, or implement investment decisions for Excluded Assets and is not
responsible for their performance. Responsibility for Excluded Assets rests solely with the
client and/or the advisor(s) managing those assets.
The platforms may also include financial planning tools and educational content, which should
not be construed as advice or recommendations from Heritage. Clients may elect to have
Heritage manage some or all Excluded Assets under a separate Investment Advisory
Agreement.
Affiliated Private Funds
Heritage is affiliated with, and also the investment manager to seven private investment funds
(collectively known as the “Private Funds”). Heritage’s affiliate, Heritage PF GP, LLC serves as
the general partner to Heritage Private Fund LP, Series 1 and 1B, Heritage Private Fund LP, Series
2 and 2B. MA Investors Management, LLC is a wholly owned subsidiary of Heritage and serves
as the general partner or managing member to MA Investors Fund 1, LLC (“MAIF”), MA
Endowment Partners, LP (“MAEP”), and MA Real Assets Fund 2, LP (“MARAF 2”).
Heritage, on a non-discretionary basis, may recommend that qualified advisory clients consider
allocating a portion of their investment assets to the Private Funds. Heritage’s clients are under
absolutely no obligation to consider or make an investment in a Private Fund. Each Private Fund is
managed in accordance with its governing documents. The Private Funds are not, and will not be,
tailored to the individual needs of any particular client. However, Heritage will not recommend that
clients invest in the Private Funds unless such investments fit within the client’s investment
objective and are considered to be in the best interest of such client. The amount of assets invested
in the fund(s) will be included as part of “assets under management” for purposes of Heritage
calculating its investment advisory fee per Item 5 below. Heritage does not charge a management
fee directly to the Private Funds. Heritage charges a single advisory fee at the client level; Heritage
does not collect two advisory fees with respect to any Private Fund investments made by clients.
Clients may elect to have advisory fees deducted directly from their custodial account or to be
invoiced for the fee. A client invested in MAEP may request and authorize Heritage to withdraw
from the client’s capital account in MAEP and to remit to Heritage the amount of the quarterly
Advisory Fee.
Unaffiliated Private Investment Funds
Heritage may also provide investment advice regarding unaffiliated private investment funds.
Heritage, on a non-discretionary basis, may recommend that certain qualified clients consider
an investment in unaffiliated private investment funds. Heritage’s role relative to the private
investment funds shall be limited to its initial and ongoing due diligence and investment
monitoring services. If a client decides to become a private fund investor, the amount of assets
invested in the fund(s) will be included as part of “assets under management” for purposes of
Heritage calculating its investment advisory fee, unless Heritage and the client specifically
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agree to exclude the fund as part of the client’s assets under management. Heritage’s clients
are under absolutely no obligation to consider or make an investment in a private investment
fund(s).
In the event that Heritage references private investment funds owned by the client on any
supplemental account reports prepared by Heritage, the value(s) for all private investment
funds owned by the client will reflect the most recent valuation provided by the fund sponsor
plus any capital activity during the period. However, if subsequent to purchase, the fund has
not provided an updated valuation, the valuation will reflect the initial purchase price or the
capital called to date. If subsequent to purchase, the fund provides an updated valuation, then
the statement will reflect that updated value. The updated value will continue to be reflected
on the report until the fund provides a further updated value. As a result of the valuation
process, if the valuation reflects initial purchase price or an updated value subsequent to
purchase price, the current value(s) of an investor’s fund holding(s) could be significantly more
or less than the value reflected on the report. Unless otherwise indicated, the client’s advisory
fee will be based on the value reflected on the report.
Retirement Plan Rollovers
Heritage may provide retirement planning services, including recommendations regarding
rollovers of employer-sponsored retirement plan assets into Heritage-managed accounts, which
may create a conflict of interest. Individuals generally have four options for retirement plan
assets: (1) leave assets in a former employer’s plan, if permitted; (2) roll assets into a new
employer’s plan, if available; (3) roll assets into an IRA; or (4) cash out the account, which may
result in adverse tax consequences.
If Heritage recommends a rollover to a Heritage-managed account, Heritage may earn additional
compensation, and higher fees may apply. Clients are under no obligation to roll over
retirement assets to Heritage. When recommending rollovers to IRAs managed by Heritage,
Heritage and its investment adviser representatives act as fiduciaries under ERISA and/or the
Internal Revenue Code.
Retirement Plan Services
Heritage may provide advisory services to ERISA-covered retirement plans, including 401(k),
profit-sharing, non-qualified deferred compensation, and other employee retirement plans, as
well as plans not subject to ERISA.
For trustee-directed plans, Heritage may provide discretionary investment advisory services
and act as an ERISA fiduciary, managing plan assets in accordance with objectives set by plan
trustees. These services are typically provided on an assets-under-management fee basis under
an Investment Advisory Agreement.
For participant-directed plans, Heritage may provide investment advisory and consulting
services under a Retirement Plan Services Agreement. Services may include assisting plan
sponsors with selecting an investment platform (which may include Heritage-managed
strategies) and providing participant education, as applicable.
Independent Managers
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Heritage may recommend allocating a portion of a client’s assets to unaffiliated independent
investment managers (“Independent Managers”) consistent with the client’s investment
objectives. Independent Managers have discretionary authority for day-to-day management
of those assets, while Heritage continues to provide oversight, including monitoring
performance, asset allocation, and client objectives. In making such recommendations,
Heritage considers factors such as investment objectives, management style, performance,
reputation, financial strength, reporting, pricing, and research. Fees charged by Independent
Managers are separate from and in addition to Heritage’s advisory fee.
Use of Mutual and Exchange Traded Funds
Most mutual funds and exchange traded funds are publicly available and may be purchased
without engaging Heritage as an investment advisor. However, clients who do so will not receive
Heritage’s initial or ongoing advisory services. In addition to Heritage’s advisory fee and any
applicable transaction or custodial fees, clients will also incur fund-level expenses, such as
management fees and other operating costs.
Portfolio Activity
Heritage has a fiduciary duty to act in clients’ best interests and reviews client portfolios on an
ongoing basis to determine whether changes are warranted based on factors such as
performance, fund management, style drift, cash flows, or changes in investment objectives.
There may be extended periods during which no changes are deemed necessary or prudent.
There is no assurance that Heritage’s investment decisions will be profitable or achieve any
specific performance level, and clients remain subject to the fees described in Item 5 below
during periods of account inactivity.
Cash Positions
Heritage continues to treat cash as an asset class. As such, unless determined to the contrary
by Heritage, all cash positions (money markets, etc.) are included as part of assets under
management for purposes of calculating Heritage’s advisory fee. At any specific point in time,
depending upon perceived or anticipated market conditions/events (there being no guarantee
that such anticipated market conditions/events will occur), Heritage may maintain cash
positions for defensive purposes. In addition, while assets are maintained in cash, such
amounts could miss market advances. Depending upon current yields, at any point in time,
Heritage’s advisory fee could exceed the interest paid by the client’s money market fund.
Cash Sweep Accounts. Account custodians generally require that cash proceeds from account
transactions or cash deposits be swept into and/or initially maintained in the custodian’s sweep
account. The yield on the sweep account is generally lower than those available in money
market accounts. To help mitigate this issue, Heritage shall generally purchase a higher yielding
money market fund available on the custodian’s platform with cash proceeds or deposits,
unless Heritage reasonably anticipates that it will utilize the cash proceeds during the
subsequent period to purchase additional investments for the client’s account. Exceptions
and/or modifications can and will occur with respect to all or a portion of the cash balances
for various reasons, including, but not limited to, the amount of dispersion between the sweep
account and a money market fund, the size of the cash balance, an indication from the client
of an imminent need for such cash, or the client has a demonstrated history of writing checks
from the account.
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The above does not apply to the cash component maintained within the Heritage’s actively
managed investment strategy (the cash balances for which shall generally remain in the
custodian designated cash sweep account), an indication from the client of a need for access
to such cash, assets allocated to an unaffiliated investment manager, and cash balances
maintained for fee billing purposes. The client remains exclusively responsible for yield
dispersion/cash balance decisions and corresponding transactions for cash balances
maintained in any of Heritage’s unmanaged accounts.
Borrowing Against Assets / Risks
Clients may borrow funds through margin loans or pledged asset loans, which use investment
assets as collateral. These loans may offer favorable interest rates and short-term liquidity
benefits but involve significant risk. If account values decline or loan terms are breached,
pledged assets may be liquidated by the lender. Heritage does not generally recommend such
borrowing except for specific, short-term purposes and does not recommend borrowing to
invest additional funds.
If a client elects to use margin or a pledged asset loan, Heritage may benefit by continuing to
earn advisory fees on assets that would otherwise be liquidated, earning additional fees if loan
proceeds are invested in Heritage-managed accounts, or receiving higher fees based on
increased account values. These factors create potential conflicts of interest. Clients should
carefully review all loan and credit agreements before proceeding.
Non-Discretionary Service Limitations
Clients who choose to engage Heritage on a non-discretionary basis must be willing to accept
that all transactions require their prior approval. Heritage cannot execute any trades without
client consent. Accordingly, if Heritage recommends a transaction and the client is unavailable
to provide approval—including during market events or corrections—Heritage will be unable
to act until consent is obtained.
Artificial Intelligence
The Firm may use artificial intelligence (“AI”) tools in connection with its investment advisory
services. The Firm has adopted an AI policy governing the use of such tools. AI tools are not used
as a substitute for professional judgment; all investment decisions and recommendations are
made and approved by the Firm. The use of AI does not guarantee the accuracy of analysis or
the success of any investment strategy and does not reduce investment risk. AI tools involve
inherent limitations and risks, including data security concerns, potential inaccuracies, and
algorithmic bias. The Firm maintains human oversight of AI tools; however, there is no guarantee
that such oversight will identify all errors or limitations.
Cybersecurity Risk
Heritage and its third-party service providers use information technology systems and controls
designed to prevent cybersecurity incidents, including unauthorized access to clients’
confidential or non-public personal information and disruptions to operations. Despite these
measures, cybersecurity incidents may occur and could result in financial losses or other adverse
consequences for clients or Heritage. While Heritage maintains processes to mitigate
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cybersecurity risks, these efforts may not be successful in all circumstances, particularly where
Heritage does not control the cybersecurity practices of third-party service providers, issuers,
broker-dealers, custodians, regulators, exchanges, or other market participants.
Client Privacy and Confidentiality
Heritage maintains policies and procedures designed to protect the confidentiality and security
of clients’ nonpublic personal information (“NPPI”), including personal identifiers and account
information. Heritage employs administrative, technical, and physical safeguards to prevent
unauthorized access, use, loss, or destruction of such information and periodically reviews these
safeguards to address changes in risk and business operations. Client information may be
disclosed in response to legal or regulatory requirements or as otherwise permitted by law, in
accordance with applicable privacy requirements.
Heritage may engage non-affiliated service providers who may have access to client NPPI as
necessary to perform their services. Heritage seeks to ensure that such providers maintain
appropriate safeguards and notify Heritage of cybersecurity incidents involving client
information. While Heritage takes reasonable measures to protect client information, no
safeguards can eliminate all risk. Heritage will notify clients of a data breach involving their NPPI
as required by applicable law.
Custodian Charges—Additional Fees
As discussed in Item 12 below, when asked to recommend a broker-dealer/custodian, the Firm
generally recommends Charles Schwab & Co., Inc. (“Schwab”) or Fidelity Brokerage Services LLC
(“Fidelity”), depending on the client’s needs and services required. These custodians charge
brokerage commissions, transaction fees, and other charges for certain securities transactions,
including mutual fund transaction fees, fixed-income mark-ups or mark-downs, and dealer
spreads, which vary by custodian and investment type. While Schwab and Fidelity generally do
not charge commissions on individual equity and ETF transactions (subject to exceptions), such
pricing may change. Schwab and Fidelity may also charge fees for paper trade confirmations
and account statements.
In certain circumstances, the Firm may effect transactions through other broker-dealers
(“trade-aways”), which may result in clients paying both execution fees charged by the
executing broker-dealer and trade-away fees charged by Schwab. These fees are in addition to
the Firm’s advisory fee described in Item 5. The Firm does not receive any portion of these fees.
Bitcoin, Cryptocurrency, and Digital Assets
For clients seeking exposure to Bitcoin, cryptocurrencies, or other digital assets, Heritage may
discuss exchange-traded products or allocations to third-party managers or private funds that
provide such exposure. Cryptocurrencies and digital assets are speculative investments and
involve significant risks, including extreme price volatility, liquidity constraints, regulatory
uncertainty, technological and security risks, and the potential for a complete loss of principal.
Heritage does not exercise discretionary authority to purchase cryptocurrency investments for
client accounts. Any consideration or implementation of such investments occurs at the client’s
direction and with the client’s express authorization, and Heritage’s role is limited to assisting
with evaluation, coordination, and implementation consistent with the client’s stated objectives
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and risk tolerance. Clients should be prepared to bear all associated risks.
Socially Responsible Investing
Socially responsible or ESG investing incorporates environmental, social, and governance
(“ESG”) factors into the investment evaluation process. The universe of investments meeting
ESG criteria may be more limited than non-ESG investments and may perform differently than,
or underperform, broader market indices. There is no assurance that ESG-focused investments
will be profitable or successful. Heritage does not maintain a standalone ESG investment
strategy. However, at a client’s direction, Heritage may consider ESG factors when evaluating
or implementing investment strategies consistent with the client’s stated preferences,
objectives, and risk tolerance. When ESG considerations are applied, Heritage generally relies
on the classifications, methodologies, and assessments of unaffiliated mutual funds,
exchange-traded funds, or separate account managers to determine whether investments meet
stated ESG criteria. Heritage does not independently verify ESG classifications, which may vary
by provider and evolve over time.
Client Obligations
Heritage may rely on information provided by the client or the client’s other professionals
without independent verification. Clients are responsible for promptly notifying Heritage of
any changes in their financial situation or investment objectives so prior recommendations or
services may be reviewed or revised.
Disclosure Statement
Heritage’s Form ADV Parts 2A and 2B, along with Form ADV Part 3 (“CRS”) and Privacy Notice,
will be provided to each client or prospective client prior to, or at the time of, execution of the
applicable agreement.
Heritage does not participate in a wrap fee program.
As of December 31, 2025 Heritage managed $4,705,675,429 on a discretionary basis and
$152,870,220 on a non-discretionary basis.
ITEM 5 - FEES AND COMPENSATION
Investment Advisory Service
Heritage charges asset-based fees which are charged quarterly in advance based on a
percentage of assets under management at the end of the previous calendar quarter. Heritage’s
annual investment advisory fee shall include investment advisory services, selecting and
monitoring investments, monitoring a client’s investment results, reporting to the client on a
quarterly basis and, to the extent specifically requested by the client, financial planning and
consulting services. If the client requires extraordinary planning and/or consultation services
(to be determined in the sole discretion of Heritage), Heritage may determine to charge for such
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additional services, the dollar amount of which shall be set forth in a separate written notice
to the client. Asset-based fees are charged based on the following schedule:
Assets Under Management Advisory Fee
First $2 Million
100 bps (1.00%)
Next $3 Million
80 bps (0.80%)
Next $15 Million
60 bps (0.60%)
> $20 Million
50 bps (0.50%)
Heritage includes the value of certain month or quarter end interest or dividend payments
when calculating client fees. Because these payments may be credited to the appropriate account
subsequent to the issuance of the applicable brokerage statement, the market value reflected
on the client brokerage statement may differ slightly from the value used in Heritage’s fee
billing process. Also, the Firm’s policy is to treat intra-quarter account additions and
withdrawals equally and will adjust its advisory fee for any additions or withdrawals to/from
managed accounts in excess of $25,000, cashflows or creates a credit of $100 or more, unless
indicated to the contrary on the Investment Advisory Agreement executed by the client.
Under special circumstances, such as the “householding” of accounts for clients with multiple
family members or entities, Heritage may negotiate the amount of the fee. Heritage determines
the fee based upon a number of factors including the amount of work involved, the assets
placed under management and the attention needed to manage the account. In some cases,
Heritage negotiates a flat rate on the portfolio. Heritage reserves the right to negotiate fees for
certain accounts as more particularly described under “Fee Dispersion” below.
If a client makes contributions during a calendar quarter, a pro-rata adjustment for the fee will
be made based on the number of days remaining in the quarter multiplied by the quarterly rate
for the client. Heritage will deduct the fee directly from the client’s brokerage or custodial
account, pursuant to the written agreement between Heritage and the client, unless the client
requests Heritage send an invoice to the client to pay directly. Regardless of the payment
method, Heritage sends a statement on a quarterly basis reflecting the fees charged. Heritage
may charge certain legacy accounts quarterly in arrears. The advisory fee billing process is
affirmed in the agreement maintained with each respective client.
Investment advisory services begin with the effective date of the signed Investment Advisory
Agreement and in conjunction with the transfer of assets to one of the qualified custodians
used by Heritage. For the calendar quarter in which investment advisory services begin, fees will
be adjusted pro rata based on the number of calendar days in the calendar quarter for which
the Agreement was effective. For both new and existing accounts assets become billable
effective upon receipt. Pro-rata fee billing is calculated on a calendar-weighted basis as assets
are transferred into client accounts.
Accrued Interest/Dividends. The market value reflected on periodic account statements issued
by the account custodian may differ from the value used by Heritage for its advisory fee billing
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process. Heritage includes the accrued value of certain month or quarter-end interest and/or
dividend payments when calculating client advisory fees, which amounts may not yet be
reflected on the custodian statement as having been received by the account.
Fee Dispersion. Heritage’s investment advisory fee is negotiable at its discretion, depending
upon objective and subjective factors including but not limited to: the amount of assets to be
managed; portfolio composition; the scope and complexity of the engagement; the anticipated
number of meetings and servicing needs; related accounts; future earning capacity; anticipated
future additional assets; the professional(s) rendering the service(s); prior relationships with
Heritage and/or its representatives, and negotiations with the client. As a result of these
factors, similarly situated clients could pay different fees, the services to be provided by
Heritage to any particular client could be available from other advisors at lower fees, and
certain clients may have fees different than those specifically set forth above.
Consulting Services
For Consulting Services, Heritage is compensated through fixed fees. These fees are negotiated
with the client based on the level and scope of the services to be delivered and the Heritage
professionals involved with the engagement. Fixed fee Consulting Services engagements are
generally paid quarterly in advance. For some large or lengthy projects, Heritage may send
progress bills when certain milestones are achieved as outlined in the engagement letter.
Clients may choose to have Consulting Services bills paid from an investment account by
signing a letter of authorization form from the custodian or they may pay by check. A letter of
authorization for payment of additional services must be signed by the client for each separate
invoice and cannot be made standing for payment of future invoices.
Clients agree to the compensation method in advance before Heritage provides any
Investment Advisory Services or Consulting Services other than initial introductory and
information gathering meetings.
The fees described above cover advisory and consulting services only and do not include other
costs clients may incur. Additional fees may include mutual fund or independent manager
expenses, transaction fees, commissions, and custodial fees.
Unless directed otherwise or client circumstances require, Heritage generally recommends
Charles Schwab or Fidelity as custodian. These broker-dealers may charge transaction fees or
commissions for certain securities, and fee structures vary by custodian and security type.
While Schwab and Fidelity currently do not charge commissions on certain equity transactions,
this may change. They may also charge fees for paper confirmations and statements.
Heritage considers all investment-related costs when making recommendations and may select
different mutual fund share classes to seek cost efficiency for clients.
Asset-Based Pricing Limitations
For accounts managed by Independent Managers, Heritage may recommend an asset-based
pricing arrangement with the custodian, under which transaction costs are charged as a
percentage of account value rather than per trade. Asset-based pricing generally results in lower
percentage costs as account values increase and differs from transaction-based pricing, which
charges fees for each trade. Investment decisions are based on security selection and market
conditions, not transaction costs. Heritage does not receive any portion of custodian transaction
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fees and believes asset-based pricing may benefit clients. Clients may request to switch to
transaction-based pricing at any time.
Transaction volumes may vary due to market conditions and investment strategy. As a result,
switching to transaction-based pricing could be economically disadvantageous in certain periods.
Termination
Heritage or a client may terminate an Investment Advisory Agreement in writing at any time.
Because Heritage charges investment advisory fees in advance, when an Agreement is
terminated, Heritage will pro-rate the fees charged for advisory services and refund any
unearned fees to the client. Heritage calculates the refund owed to client by multiplying the
number of calendar days remaining in the quarter in which the Agreement is terminated by the
client’s quarterly rate. The client is responsible to pay for services rendered until the
termination of the Agreement.
Neither Heritage nor its employees accept compensation for the sale of securities or other
investment products.
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Neither Heritage nor its employees accept performance-based fees. Performance-based fees are
fees based on a share of capital gains or capital appreciation of the assets of a client. Certain
private fund managers, however, do charge performance fees, which are ultimately borne by
clients invested with those private fund managers.
ITEM 7 - TYPES OF CLIENTS
Heritage offers investment advisory services to individuals, high net worth individuals,
families, trusts and estates, business entities, non-profit organizations, and pension and profit-
sharing plans. Heritage does not generally require an annual minimum fee or asset level for
investment advisory services. Heritage, in its sole discretion, may charge a lesser investment
management fee based upon certain criteria (e.g., anticipated future earning capacity,
anticipated future additional assets, dollar amount of assets to be managed, related accounts,
account composition, negotiations with client). Heritage also serves as the investment manager
to the Private Funds, which are offered to Heritage’s advisory clients.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES
AND RISK OF LOSS
Heritage utilizes mutual funds, exchange traded funds (ETFs), individual fixed income
securities, separately managed accounts, individual equities, and private investments to invest
clients’ assets in its discretionary accounts. The firm first designs a personalized target asset
allocation model based on a client’s time horizon, risk tolerance, and other client criteria and
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then selects specific investments for each asset class. Portfolios are reviewed at least once per
quarter. When the Investment Policy Committee determines that a change in the asset
allocation model is warranted due to changes in the economic environment, perceived risks or
a client’s individual situation, Heritage will make changes to the percentage of assets that are
allocated to each asset class.
Heritage invests in individual equity securities following a research process designed to identify
high quality businesses at reasonable valuations. A combination of fundamental analysis
focused on industry dynamics, competitive positioning, profitability, cash flow and balance
sheet strength coupled with a valuation overlay generates a group of equity securities for
consideration. Heritage follows a long-term approach with respect to individual equity selection
and holdings.
Before selecting a mutual fund or separately managed account for use in clients’ portfolios,
Heritage screens funds utilizing risk and return parameters as well as other key data points
including alpha, beta, standard deviation and other data metrics. The firm then analyzes an
investment company’s history of regulatory compliance, investment philosophy, management
tenure, investment process, and fee structure. The investment advisory team conducts conference
calls and/or in-person interviews with the portfolio managers and runs hypothetical scenarios of
the blended portfolios to analyze the risk and return data before utilizing an investment.
Heritage monitors mutual funds and separately managed accounts on an ongoing basis for
changes in risk and performance. If the Investment Policy Committee determines that an
investment is no longer in clients’ best interests due to unsubstantiated poor performance,
unacceptable changes in how the fund is managed, such as departure of the fund manager, or
changes in investment strategy due to market risks or opportunities, a mutual fund or separately
managed account may be removed from client portfolios.
In addition to using mutual funds, separately managed accounts and individual equity
securities, Heritage may use other investment strategies within client portfolios. The firm may
utilize an options strategy to protect a concentrated position of stock from a sudden price
change. When appropriate, the firm will offer advice on individual securities including
certificates of deposit, municipal securities, or interests in alternative investments including
hedge funds, though this is not the primary function of Heritage.
Investing in securities involves risk of loss that clients should be prepared to bear, including
the complete loss of principal investment. Past performance may not be indicative of future
results. Different types of investments involve varying degrees of risk, and it should not be
assumed that future performance of any specific investment or investment strategy (including
the investments and/or investment strategies recommended or undertaken by Advisor) will be
profitable or equal any specific performance level(s). While asset values may increase and client
account values could benefit as a result, it is also possible that asset values may decrease and
client account values could suffer a loss. Heritage investment strategies do not present any
significant or unusual risk; however, Heritage cannot assure its clients will achieve their
investment objectives. Heritage does not represent, warrant or imply that the services or
methods of analysis used by Heritage can or will predict future results, successfully identify
market tops or bottoms, or insulate clients from losses due to major market corrections or
crashes. No guarantees can be offered that clients’ goals or objectives will be achieved. Further,
no promises or assumptions can be made that the advisory services offered by Heritage will
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provide a better return than other investment strategies. Material risks include:
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. All
investments in securities and other financial investments involves substantial risk of volatility
arising from numerous factors that are beyond the control of Heritage and investment
managers utilized by Heritage,
including market conditions, changing domestic or
international economic or political conditions, changes in tax laws and government regulation
and other factors.
Investment Risk
Different types of investments involve varying degrees of risk, and it should not be assumed
that future performance of any specific investment or investment strategy (including the
investments and/or investment strategies recommended or undertaken by Heritage) will be
profitable or equal any specific performance level(s).
Multiple Manager Risks
Heritage will invest client assets with investment managers who make their trading decisions
independently. It is possible that one or more investment managers may take investment
positions that are opposite of positions taken by other investment managers. Some investment
managers may have overlapping strategies or portfolios and thus could accumulate large
positions in the same or related instruments at the same time. Heritage may not have access to
information regarding the underlying investments made by the investment managers or
investment funds and thus may not be able to mitigate the associated risks of concentration or
exposure to specific markets or strategies. Because each investment manager will trade
independently of the others, the trading losses of some investment managers could offset trading
profits achieved by other investment managers. In addition, investment managers may compete
with each other for similar positions at the same time.
Private Investment Fund Risk
Private investment funds generally involve various risk factors, including, but not limited to,
potential for complete loss of principal, liquidity constraints and lack of transparency, a
complete discussion of which is set forth in each fund’s offering documents, which will be
provided to each client for review and consideration. Unlike liquid investments that a client may
own, private investment funds do not provide daily liquidity or pricing. Each prospective client
investor will be required to complete a Subscription Agreement, pursuant to which the client
shall establish that he/she is qualified for investment in the fund and acknowledges and accepts
the various risk factors that are associated with such an investment.
Activities of Investment Managers and Investment Funds
Heritage will have no control over the day-to-day operations of any unaffiliated investment
fund or investment manager. As a result, there can be no assurance that every investment fund
or investment manager will invest on the basis expected by Heritage. Furthermore, because
Heritage will have no control over any investment fund’s or investment manager’s day-to-day
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operations, clients may experience losses due to the fraud, poor risk management or
recklessness of the investment funds or the investment managers.
Allocation Risks
Investment performance will depend largely on Heritage decisions as to strategic asset
allocation and tactical adjustments made to the asset allocation. At times, Heritage judgments
as to the asset classes in which clients should invest may prove to be wrong, as some asset
classes may perform worse than others or the equity markets generally from time to time or for
extended periods of time.
Inflation Risk
When any type of inflation is present, a dollar at present value will not carry the same
purchasing power as a dollar in the future, because that purchasing power erodes at the rate
of inflation.
Reinvestment Risk
Future proceeds from investments may have to be reinvested at a potentially lower rate of
return (i.e. interest rate), which primarily relates to fixed income securities.
Credit Risk
The issuer of a security may be unable to make interest payments and/or repay principal when
due. A downgrade to an issuer’s credit rating or a perceived change in an issuer’s financial
strength may affect a security’s value and impact performance. Credit risk is considered greater
for fixed income securities with ratings below investment grade. Fixed income securities that
are below investment grade involve higher credit risk and are considered speculative.
Call Risk
During periods of falling interest rates, a bond issuer will call or repay a higher-yielding bond
before its maturity date, forcing the investment to reinvest in bonds with lower interest rates
than the original obligations.
Regulatory Risk
Changes in laws and regulations from any government can change the market value of
companies subject to such regulations. Certain industries are more susceptible to government
regulation. For example, changes in zoning, tax structure or laws may impact the return on
investments.
Exchange Traded Funds Risk
ETFs are marketable securities that are designed to track, before fees and expenses, the
performance or returns of a relevant index, commodity, bonds or basket of assets, like an index
fund. Unlike mutual funds, ETFs trade like common stock on a stock exchange. ETFs experience
price changes throughout the day as they are bought and sold. In addition to the general risks
of investing, there are specific risks to consider with respect to an investment in ETFs,
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including, but not limited to: (i) an ETF’s shares may trade at a market price that is above or
below its net asset value; (ii) the ETF may employ an investment strategy that utilizes high
leverage ratios; or (iii) trading of an ETF’s shares may be halted if the listing exchange’s officials
deem such action appropriate, the shares are de-listed from the exchange, or the activation of
market-wide “circuit breakers” (which are tied to large decreases in stock prices) halts stock
trading generally.
Mutual Fund Risk
Mutual funds are operated by investment companies that raise money from shareholders and
invests it in stocks, bonds, and/or other types of securities. Each fund will have a manager that
trades the fund’s investments in accordance with the fund’s investment objective. Mutual funds
charge a separate management fee for their services, so the returns on mutual funds are
reduced by the costs to manage the funds. While mutual funds generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the
market. Mutual funds that are sold through brokers are called load funds, and those sold to
investors directly from the fund companies are called no-load funds. Mutual funds come in
many varieties. Some invest aggressively for capital appreciation, while others are conservative
and are designed to generate income for shareholders. In addition, the client’s overall portfolio
may be affected by losses of an underlying fund and the level of risk arising from the
investment practices of an underlying fund (such as the use of derivatives).
Equity Securities
Common stocks and other equity securities, including Master Limited Partnerships (“MLP”),
generally increase or decrease in value based on the earnings of a company and on general
industry and market conditions. The value of a company’s share price may decline as a result
of poor decisions made by management, lower demand for the company’s services or products
or if the company’s revenues fall short of expectations. There are also risks associated with the
stock market overall; in particular, the stock market may experience periods of turbulence and
instability.
Fixed Income Securities
A bond’s market value is affected significantly by changes in interest rates. Generally, when
interest rates rise, the bond’s market value declines and when interest rates decline, its market
value rises. Generally, a bond with a longer maturity will entail greater interest rate risk but
have a higher yield. Conversely, a bond with a shorter maturity will entail less interest rate risk
but have a lower yield. A bond’s value may also be affected by changes in its credit quality
rating or the issuer’s financial condition.
Options
Options can be highly volatile investments and involve special risks. Successful investment
strategies using options require the ability to predict future movements in securities prices,
interest rates and other economic factors. Heritage or an investment manager’s efforts to use
options (even for hedging purposes) may not be successful. Heritage or an investment manager
may invest in options based on any type of security, index or currency, including options traded
on foreign exchanges and options not traded on ex- changes. If the Advisor or an investment
manager applies a hedge at an inappropriate time or judges market conditions incorrectly,
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options strategies may reduce a client’s return. A client may also experience losses if the prices
of option positions were to be poorly correlated with its other investments, or if it could not
close its positions because of an illiquid secondary market.
Options Strategies
Heritage may use option strategies to hedge risk and/or generate portfolio income. Options
involve contracts to buy or sell an asset at a set price within a specified period and carry
heightened risk, including increased volatility and potential principal loss, particularly with
certain strategies such as straddles or short positions. Clients must be willing to accept these
risks and may direct Heritage in writing to limit or prohibit the use of options strategies in
their accounts.
Other Instruments
Heritage or an investment manager may take advantage of opportunities with other derivative
instrument such as swaps, options on various underlying instruments and other customized
“synthetic” or derivative instruments which will be subject to varying degrees of risk.
Duplicate Investment Management Fees
The risk that the investment management fees paid to separate account or mutual fund
managers that are in addition to Heritage investment management fees could materially reduce
investment performance below results experienced by similarly managed accounts without
duplicate management fees charged.
ITEM 9 – DISCIPLINARY INFORMATION
Neither Heritage nor its employees have been subject to any legal or disciplinary action.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Neither Heritage nor its representatives are registered, nor have applications pending to
register, as a broker-dealer or registered representative. They are also not registered, nor
seeking registration, as a futures commission merchant, commodity pool operator, commodity
trading advisor, or any related representative.
Heritage typically uses Charles Schwab and Fidelity to custody and trade client assets. Neither
Heritage nor its employees receive commissions, bonuses, or other incentives from these
custodians. Clients may choose either custodian when opening an account.
Heritage serves as investment manager to seven Private Funds and is affiliated with Heritage
PF GP, LLC and MA Investors Management, LLC, which act as general partners or managing
members of certain affiliated Private Funds. Heritage also manages Heritage Private Fund LP
(Series 1, 1B, 2, and 2B), MA Investors Fund 1, LLC, and serves as investment manager to MA
Endowment Partners, LP; and MA Real Assets Fund 2, LP. Because Heritage manages both the
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Private Funds and certain client accounts that may invest in those Funds, actual and potential
conflicts of interest may arise.
Investment companies that manage mutual funds or separately managed accounts
recommended to clients are independent of Heritage. Heritage and its employees do not receive
compensation from these investment companies. From time to time, Heritage may receive
reimbursement of travel expenses for attending due-diligence or training events hosted by
certain mutual funds. These reimbursements are not tied to sales quotas but may be provided
by funds for which sales have been or may be made. Heritage will not recommend mutual funds
based on their willingness to reimburse expenses. Recommendations are made solely in the
client’s best interest, consistent with Heritage’s fiduciary duties.
Heritage does not receive compensation—directly or indirectly—from investment advisors it
recommends or selects for clients.
ITEM 11 – CODE OF ETHICS, PARTICIPATION OR INTEREST IN
CLIENT TRANSACTIONS, AND PERSONAL TRADING
Heritage has adopted a Code of Ethics reflecting its fiduciary duty to clients and the special
relationship of trust and responsibility between the Firm, its employees, and clients. Employees
must avoid activities or relationships that interfere, or appear to interfere, with acting in clients’
best interests. Employees are required to place client interests first, comply with the Code in
all personal securities transactions, and avoid taking inappropriate advantage of their position,
including accepting gifts or investment opportunities except as permitted under the Code.
Employee Trading
Heritage employees may buy or sell securities held or recommended for client accounts, which
creates potential conflicts of interest. To mitigate these risks and prevent abusive practices
such as insider trading, front-running, or scalping, Heritage’s Code of Ethics requires
employees to pre-clear certain trades, report personal securities transactions at least quarterly,
and disclose specified securities holdings upon hire and annually thereafter.
Employees are prohibited from trading ahead of client transactions, trading against Heritage
recommendations, engaging in short-term mutual fund trading, or participating in insider
trading, including the misuse or disclosure of material non-public information.
Heritage and its related persons do not recommend or trade securities for client accounts in
which they have a material financial interest, except for interests in Heritage-sponsored Private
Funds, which are fully disclosed in the applicable offering documents. Heritage’s wholly owned
subsidiaries serve as general partners or managing members of these Private Funds, and certain
employees may invest in them. Client participation in Private Funds is voluntary, and related
fees, conflicts, and risks are disclosed separately.
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ITEM 12 – BROKERAGE PRACTICES
Custodial Firm Selection
Heritage generally uses Fidelity and Charles Schwab to custody client assets and assists clients
in selecting a custodian based on preferences, trading activity, and fees. Heritage receives no
compensation or incentives for custodian recommendations. Clients must enter into an
Investment Advisory Agreement with Heritage and a separate custodial agreement with the
selected broker-dealer.
In recommending a custodian, Heritage considers factors such as financial strength, reputation,
execution quality, pricing, research, and service. Clients may incur transaction fees charged by
the custodian, which are separate from Heritage’s advisory fee. While Heritage seeks best
execution for all transactions, this does not necessarily mean the lowest possible cost, as best
execution considers the overall quality and range of services provided.
Charles Schwab
Charles Schwab provides Heritage and its clients with access to its institutional brokerage –
trading, custody, reporting and related services – many of which are not typically available to
retail customers. Schwab also makes available various support services. Some of these services
help Heritage manage or administer clients’ accounts while others help manage and grow our
business. These support services are generally available on an unsolicited basis and at no
charge to the firm as long as Heritage keeps a total of at least $10 million of clients’ assets in
accounts at Schwab. The availability of Schwab’s products and services is not based on Heritage
giving particular investment advice, such as buying particular securities for clients.
Services that Benefit Our Clients. Schwab’s institutional brokerage services include access to
a broad range of investment products, execution of securities transactions, and the custody of
client assets. The investment products available through Schwab include some to which we
might not otherwise have access or that would require a significantly higher minimum initial
investment by our clients.
Services that May Not Directly Benefit Our Clients. Schwab also makes available other
products and services that benefit the firm but may not directly benefit a client. These products
and services assist us in managing and administering clients’ accounts. They include
investment research from Schwab and that of third parties. We may use this research to service
all or some substantial number of clients’ accounts, including accounts not maintained at
Schwab. In addition to investment research, Schwab also makes available software and other
technology that:
Provides access to client account data (such as duplicate trade confirmations
and account statements);
Provides pricing and other market data;
Facilitates payment of our fees from clients’ accounts; and
Assists with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Heritage. Schwab also offers other services intended to
help Heritage manage and further develop its business enterprise. These services include:
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Educational conferences and events;
Technology, compliance, legal, and business consulting;
Publications and conferences on practice management and business succession; and
Access to employee benefits providers, human capital consultants and
insurance providers.
Schwab may provide some of these services. In other cases, they will arrange for third-party
vendors to provide the services to Heritage. Schwab may also discount or waive their fees for
some of these services or pay all or a part of a third party’s fees. Schwab may also provide us
with other benefits such as occasional business entertainment of our personnel. Heritage and
Charles Schwab are not affiliates.
As a result of receiving such services for no additional cost, Heritage may have an incentive to
continue to use or expand the use of Schwab's services. Heritage examined this potential conflict
of interest when it chose to enter into the relationship with Schwab and has determined that
the relationship is in the best interests of the firm’s clients and satisfies its client obligations,
including its duty to seek best execution. A client may pay a commission that is higher than
another qualified broker-dealer might charge to effect the same transaction where Heritage
determines in good faith that the commission is reasonable in relation to the value of the
brokerage and research services received. In seeking best execution, the determinative factor
is not the lowest possible cost, but whether the transaction represents the best qualitative
execution, taking into consideration the full range of a broker- dealer’s services, including the
value of research provided, execution capability, commission rates, and responsiveness.
Accordingly, although Heritage will seek competitive rates, to the benefit of all clients, it may
not necessarily obtain the lowest possible commission rates for specific client account
transactions. Heritage and Charles Schwab are not affiliates.
Fidelity
Heritage also has an arrangement with National Financial Services LLC, and Fidelity Brokerage
Services LLC (together with all affiliates, "Fidelity") through which Fidelity provides Heritage
with Fidelity's "platform" services. The platform services include, among others, brokerage,
custodial, administrative support, record keeping and related services.
Fidelity charges brokerage commissions and transaction fees for effecting certain securities
transactions (i.e., transactions fees are charged for certain no-load mutual funds, commissions
are charged for individual equity and debt securities transactions). Fidelity enables Heritage to
obtain many no-load mutual funds without transaction charges and other no-load funds at
nominal transaction charges. Fidelity’s commission rates are generally considered discounted
from customary retail commission rates. However, the commissions and transaction fees
charged by Fidelity may be higher or lower than those charged by other custodians and broker-
dealers. Heritage does not receive any of the commissions that Fidelity charges.
As part of the arrangement, Fidelity also makes available to Heritage, at no additional charge,
certain research and brokerage services, including research services obtained by Fidelity
directly from independent research companies. In other cases, they will arrange for third-party
vendors to provide the services to us. Fidelity may also discount or waive their fees for some of
these services or pay all or a part of a third party’s fees. Fidelity may also provide us with other
benefits such as occasional business entertainment of our personnel.
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As a result of receiving such services for no additional cost, Heritage may have an incentive to
continue to use or expand the use of Fidelity's services. Heritage examined this potential conflict
of interest when it chose to enter into the relationship with Fidelity and has determined that the
relationship is in the best interests of the firm’s clients and satisfies its client obligations,
including its duty to seek best execution. A client may pay a commission that is higher than
another qualified broker-dealer might charge to effect the same transaction where Heritage
determines in good faith that the commission is reasonable in relation to the value of the
brokerage and research services received. In seeking best execution, the determinative factor is
not the lowest possible cost, but whether the transaction represents the best qualitative
execution, taking into consideration the full range of a broke-dealer’s services, including the
value of research provided, execution capability, commission rates, and responsiveness.
Accordingly, although Heritage will seek competitive rates, to the benefit of all clients, it may not
necessarily obtain the lowest possible commission rates for specific client account transactions.
Heritage and Fidelity are not affiliates.
Discount on eMoney Products and Services. Heritage has entered into a contractual
relationship with eMoney Advisor, Inc. (“eMoney”) to license technology products and services
from eMoney (the “eMoney Services”). The eMoney Services assist Heritage in running its
operations more efficiently and help enhance and improve Heritage’s communication with its
clients. Fidelity has agreed to subsidize a portion of the cost of the eMoney Services as part of
its overall business relationship with Heritage (the “Subsidy”). As a result of the Subsidy,
Heritage may have a potential conflict of interest with respect to its decision to use Fidelity for
execution, custody and clearing for certain client accounts, and Heritage may have a potential
incentive to suggest the use of FBS and its affiliates to its advisory clients. However, entering
into a contractual relationship with eMoney does not limit Heritage’s duty to select brokers on
the basis of best execution. While Fidelity may provide the Subsidy, it is not a party to the
contract between Heritage and eMoney. Further, there is no form of legal partnership, agency,
affiliation, or similar relationship between Heritage and Fidelity Investments, nor is such a
relationship created or implied in the provisions of the Subsidy.
Directed Brokerage
Heritage does maintain a small amount of directed brokerage arrangements (when a client
requires that account transactions be effected through a specific broker-dealer). In such client
directed arrangements, the client will negotiate terms and arrangements for their account with
that broker-dealer, and Heritage will not seek better execution services or prices from other
broker-dealers or be able to “batch” the client's transactions for execution through other
broker-dealers with orders for other accounts managed by Heritage. As a result, client may pay
higher commissions or other transaction costs or greater spreads, or receive less favorable net
prices, on transactions for the account than would otherwise be the case.
In the event that the client directs to effect securities transactions for the client's accounts
through a specific broker-dealer, the client correspondingly acknowledges that such direction
may cause the accounts to incur higher commissions or transaction costs than the accounts
would otherwise incur had the client determined to effect account transactions through
alternative clearing arrangements that may be available through Heritage. Higher transaction
costs adversely impact account performance.
Transactions for directed accounts will generally be executed following the execution of
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portfolio transactions for non-directed accounts.
Block Trading
When placing trades, orders for the same security entered on behalf of more than one client using
the same custodian will generally be aggregated (bunched) subject to the aggregation being in
the best interests of all participating clients. Subsequent orders for the same security entered
during the same trading day may be aggregated with any previously unfilled orders; filled
orders shall be allocated separately from subsequent orders. All clients participating in each
aggregated order shall receive the average price and if applicable, pay a pro rata portion of
commissions. Transactions are usually aggregated to seek a more advantageous net price
and/or to obtain better execution for all clients.
If an aggregated order is executed in its entirety, it will be allocated in accordance with the
allocation established for the trade. If the order is partially filled, Heritage will, to the extent
practicable, allocate the order on a pro rata basis among participating accounts, which may
be subject to rounding to ensure that accounts receive round lots. When pro rata allocation is
not practicable, the order will be allocated in a fair and equitable manner as determined by
Heritage.
ITEM 13 – REVIEW OF ACCOUNTS
Heritage monitors client accounts on an ongoing basis to ensure positioning relative to short-
and long-term allocation targets.
Client accounts will be reviewed as economic and market environments warrant or if a client’s
personal financial situation changes. Where applicable, client accounts are also reviewed to
harvest tax losses on a periodic basis.
During an account review, Heritage considers each client’s appropriate risk and return
parameters, whether the account should be rebalanced, and cash flow needs of the client. The
underlying investments within client accounts are reviewed periodically throughout the year.
For additional information about the review of accounts’ underlying investments, please see
the section on Methods of Analysis, Investment Strategies and Risk of Loss. Client account
reviews are conducted by the firm’s Investment and Relationship Managers.
Heritage provides written consolidated quarterly performance reports to clients regarding their
investment accounts. These reports are in addition to account statements provided by the
custodian, the firm’s custodians. Private Fund investors will also receive separate fund
statements from the third-party private fund administrators reflecting fund performance and
the value of their capital account.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
As noted in Item 12 above, Heritage receives economic benefits from Charles Schwab and
Fidelity, including certain support services and products from Fidelity at no cost or at a
discount. These arrangements do not result in higher transaction costs for clients. Heritage
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has no obligation to invest client assets in any specific products or amounts with Schwab,
Fidelity, or any other entity as a result of these arrangements.
Heritage may provide clients with referrals to unaffiliated professionals for services it does not
offer, such as legal, insurance, or banking services. Heritage does not receive compensation for
making these referrals and does not pay any promoters for client referrals. Likewise,
professionals or clients who refer prospective clients to Heritage are not compensated.
ITEM 15 – CUSTODY
Client assets are held by an independent qualified custodian which sends at least quarterly
client account statements. Heritage encourages its clients to carefully review the statement and
confirmations sent to them by their custodian, and to compare the information on their
quarterly report prepared by Heritage against the information provided by the custodian.
Heritage may deduct fees directly from the client’s custodial account, pursuant to the written
agreement between Heritage and the client. Clients will receive a statement directly from the
custodian itemizing the fees deducted from their accounts.
Heritage is deemed to have limited custody of clients’ assets due to standing letters of
authorization, where a client has authorized Heritage to direct custodians to disburse funds to
one or more third party accounts, including taxing authorities for certain tax payments.
Heritage is subject to annual audits by an independent public accountant registered with the
Public Company Accounting Oversight Board because Heritage offers a bill-paying service to
certain clients and makes estimated quarterly tax payments on behalf of its clients.
Heritage is also deemed to have custody with respect to the Private Funds by virtue of the fact
that Heritage’s affiliates, MA Investors Management, LLC and Heritage PF GP, LLC, serve as the
general partner or manager, as applicable, to the Private Funds.
Each of the Private Funds is audited annually by an independent public accountant which is
registered with the Public Company Accounting Oversight Board, in accordance with its rules.
Also, the audited financial statements of each Private Fund are prepared in accordance with
Generally Accepted Accounting Principles and are distributed to each client within 180 days of
the end of the fiscal year.
ITEM 16 – INVESTMENT DISCRETION
Clients may engage Heritage to provide investment advisory services on a discretionary basis
by executing an Investment Advisory Agreement granting Heritage authority to effect
transactions on the client’s behalf. Heritage also exercises discretionary authority over Private
Funds. Clients may impose or modify written restrictions on Heritage’s discretionary
authority at any time.
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ITEM 17 – VOTING CLIENT SECURITIES
Heritage does not vote proxies on behalf of clients. Independent Managers may vote proxies
for clients, and a summary of each manager’s proxy voting policy is provided in their Form
ADV Part 2. Clients will receive proxy materials directly from their custodian by mail or email
and may vote their proxies personally. Clients may also choose, at their own expense, to appoint
an independent third party or other fiduciary to vote proxies on their behalf.
For certain clients, Heritage utilizes Glass Lewis to provide proxy voting services. Together with
Glass Lewis, Heritage monitors corporate actions of individual issuers and investment
companies in accordance with its fiduciary duty to act in clients’ best interests. Proxy matters
may include corporate governance, compensation plans, social and corporate responsibility
issues, and, for investment companies, matters such as advisory agreements, distribution
plans, or mergers. Heritage, with Glass Lewis, maintains all proxy voting records as required
under the Advisers Act. Information on how Heritage voted a specific proxy is available upon
written request.
Heritage will provide a complete copy of its Proxy Voting Policy to clients or prospective clients
upon request.
ITEM 18 – FINANCIAL INFORMATION
Heritage does not solicit fees of more than $1,200, per client, six months or more in advance.
Heritage is not aware of any financial condition that would reasonably be expected to impair
its ability to meet its contractual obligations, including those related to discretionary authority
over client accounts. Heritage has not been the subject of a bankruptcy petition.
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