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Heritage Wealth Management, Inc.
ADV 2A (Firm Brochure)
4400 Post Oak Parkway, Suite 2510
Houston, TX 77027
Brett Carleton: 713-871-9800
Brett@heritageplanners.com
www.heritageplanners.com
www.heritagewealthmgmt.com
February 2026
This brochure provides information about the qualifications and business practices of
Heritage Wealth Management, Inc. If you have any questions about the contents of this
brochure, please contact us at 713-871-9800 and/or at Brett@heritageplanners.com.
The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Heritage Wealth Management, Inc. also is available on the
SEC’s website at www.adviserinfo.sec.gov.
Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
Material Changes
The last annual update of this brochure was in March 2025. The following material
changes have occurred since that update:
• The annual subadvisor fee has changed. See Fees and Compensation.
• Assets are no longer aggregated by family.
Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
Table of Contents
Advisory Business ............................................................................................................. 1
Fees and Compensation ................................................................................................... 2
Performance-Based Fees and Side-By-Side Management .............................................. 3
Types of Clients ................................................................................................................ 3
Methods of Analysis, Investment Strategies and Risk of Loss .......................................... 4
Disciplinary Information ..................................................................................................... 4
Other Financial Industry Activities and Affiliations ............................................................ 4
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..... 5
Brokerage Practices .......................................................................................................... 6
Review of Accounts ........................................................................................................... 7
Client Referrals and Other Compensation ........................................................................ 7
Custody ............................................................................................................................. 8
Investment Discretion ........................................................................................................ 8
Voting Client Securities ..................................................................................................... 8
Financial Information ......................................................................................................... 8
Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
ADVISORY BUSINESS
Advisory Firm Description
Heritage Wealth Management, Inc. (“HWM” or the “Firm”) has been in business since
July 1, 2002. The principal owner is Brett Stephen Carleton.
Types of Advisory Services
Financial Planning Services
Financial planning advice will typically involve providing a variety of services to clients
regarding the management of their financial resources based upon an analysis of their
individual needs. The Firm will first conduct a complimentary initial consultation during
which pertinent information about the client’s financial circumstances and objectives is
collected. The information normally covers, but is not limited to, present and anticipated
assets and liabilities, retirement goals, investment horizon, financial needs and cost of
living needs. Once such information has been reviewed and analyzed, a written financial
plan designed to achieve the client’s stated financial goals and objectives will be produced
and presented to the client.
Investment Advisory Services
HWM offers investment advisory services through its wrap fee program, which includes
portfolio management for individuals and for businesses, pension consulting and selection
of other advisers. These services and associated fees are separately disclosed in the
Firm’s Wrap Fee brochure. As a convenience, HWM also offers managed non-wrap
accounts which are described below. This service is designed for tax efficiency of HNW
individuals in their taxable accounts.
Sub-Advisory Services
HWM will recommend the investment sub-advisory services of Dimensional Fund Advisors
(“DFA”), based on DFA’s value-added investment approach, to suitable clients. This
approach includes tailored solutions within well-designed, highly diversified, and cost-
efficient portfolios. HWM is responsible for selecting the investment strategy for each
client based on the stated goals and objectives of the client and will periodically review
client accounts to ensure that the strategy is being followed by DFA.
Clients will choose whether or not they want to use these services. Clients may impose
reasonable restrictions (within the meaning of that term under Rule 3a-4 under the
Investment Company Act) on the management of an account. HWM shall communicate
such reasonable restrictions to DFA.
Client Assets Under Management
As of December 31, 2025, the Firm had $357,081,365 of discretionary assets under
management and $734,191 of nondiscretionary assets under management.
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Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
FEES AND COMPENSATION
HWM utilizes the following financial planning fee schedule, subject to negotiation
depending on the nature, complexity and time involved in providing the client with
requested services:
Fixed Fees
HWM will charge a fixed fee, which ranges between $2,500 and $10,000 for
comprehensive financial planning services. The fee is determined at the onset of the
engagement and depends upon the complexity of the client’s needs and the scope of
the financial planning services required to meet those needs. This fee is charged one-
half up front and one-half upon completion of the plan, with plans generally being
completed within 90 days. In limited circumstances, the total cost could potentially
exceed this fixed amount, which is directly dependent upon the complexity of the
contracted service. In such cases, HWM will notify the client and request that the client
pay an additional fee. HWM will rebate the financial planning fee if the client
immediately commits assets under management to the Firm.
Hourly Fees
HWM charges an hourly consultation fee, which ranges between $100 and $300
depending on the nature of the contracted services. These consultation fees are due
immediately upon completion of the consultation.
Separately Managed Account Fees
Fees are negotiable and can be adjusted based on the complexity of each client’s
individual situation.
Assets Under Management
Less than $500,000
$500,000 to $1,000,000
$1,000,001 to $3,000,000
$3,000,001 to $5,000,000
Greater than $5,000,000
Annual Fee
1.50%
1.25%
1.00%
0.90%
0.75%
Fees are billed quarterly in advance at the rate of one fourth of the annual fee shown
above. Fees for the next quarter are calculated based on the portfolio valuation, including
interest, and are based on the number of days in the billing period. Additional deposits
and withdrawals of funds and/or securities can be made to the account at any time.
Prepaid advisory fees are adjusted for the following quarter for one-time deposits made
intra-quarter. Fees are calculated pro rata for partial billing periods based upon the value
of the assets in the account and the number of days in the calendar quarter. The fee
calculation is computed by Orion, a portfolio management software, which receives a daily
valuation of securities from Fidelity Investments or an independent pricing service.
Fees can either be deducted from the client’s account by authorization through HWM’s
Investment Advisory Agreement and the client’s agreement with the custodian or the fee
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Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
can be payable by check to the Firm. In arrangements where the fee is deducted directly
from the client’s account, the custodian will send the client a statement, at least quarterly,
indicating all amounts disbursed from the client’s account, including the amount of the fee
paid directly to HWM.
Subadvisor Fees
The annual fee to be paid by the client to DFA for each account shall be 0.22%, pro-rated
and paid quarterly, in arrears, based on the average daily value of the assets in the
account. DFA’s annual fees shall exclude any assets of an account that are invested in
registered investment companies advised by DFA ("Funds"); provided however, such
assets shall be subject to the fees and expenses described in the applicable Funds’
prospectus. Notwithstanding the foregoing, the minimum annual fee charged for any
account shall be determined as if there is $250,000 in account assets.
Additional Costs
In addition to the fee paid to HWM (which includes transaction fees), clients also may incur
certain charges imposed by other third parties, such as broker-dealers, custodians, trust
companies, banks, and other financial institutions (collectively “Financial Institutions”).
These additional charges may include custodial fees, charges imposed directly by a
mutual fund or ETF held in a client’s account, as disclosed in the fund’s prospectus (e.g.,
fund management fees and other fund expenses), deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, interest costs, and other
fees and taxes on brokerage accounts. HWM does not share in any of these additional
charges.
Termination
The typical financial planning agreement HWM enters into with clients allows either party
to terminate the agreement immediately upon receipt of written notice. The client can
terminate a financial planning agreement without penalty within five (5) business days
after entering into the agreement. Otherwise, at the date of termination, the client agrees
to pay fees due the Firm on a pro rata basis or the Firm will refund any prepaid fees which
have not yet been earned (e.g., if a client chooses not to go through with the plan after
paying HWM ½ of the fee, the Firm will refund that portion of the fee to the client).
PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
HWM does not charge any performance-based fees or engage in side-by-side
management.
TYPES OF CLIENTS
HWM provides investment advisory services to:
Individuals
•
• High net worth individuals
• Trusts
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Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
HWM prefers a minimum investment amount to start of $1,000,000, aggregated by family.
HWM reserves the right to waive or lower this minimum.
METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
HWM does not invest for clients in its financial planning role. The financial planning
process will involve the collection, organization and assessment by HWM of all relevant
client data, as well as identification of the client’s financial concerns, goals and objectives.
The primary objective of this process is to allow HWM to assist the client in developing a
strategy for the successful management of income, assets and liabilities in meeting the
client’s long-term financial goals and objectives.
Financial plans are based on the client’s financial situation at the time the plan is presented
and are based on financial information disclosed by the client to HWM. HWM cannot offer
any guarantees or promises that the client’s financial goals and objectives will be met. As
the client’s financial situation, goals, objectives or needs change, the client must notify
HWM promptly.
Clients are advised that financial plans do not guarantee investment results. Investment
assumptions included in a financial plan are not guaranteed and should be monitored
based on each client’s individual risk temperament, time horizon and portfolio allocation.
For separately managed accounts, HWM manages its clients’ assets largely in open-
ended mutual funds and ETFs using a different strategy for a portion of each client’s funds.
HWM will use a separately managed account for just part of the client’s overall investment
allocation. Investment portfolios for client accounts are structured to meet each client’s
objective and risk tolerance. Diversification is accomplished within asset categories by
varying sectors, time horizons and income production.
HWM does not use margin as part of its investment strategy, although clients are permitted
to use margin for interim financial needs outside of securities purchases.
HWM does not guarantee the future performance of the account or any specific level of
performance, the success of any investment decision or strategy that the Firm uses, or
the success of the Firm’s overall management of the account. The client understands that
investment decisions made for the client’s account by the Firm are subject to various
market, economic, political and business risks, and that those investment decisions will
not always be profitable. Clients are reminded that investing in any security entails risk of
loss which they should be willing to bear.
DISCIPLINARY INFORMATION
There have been no disciplinary actions against HWM or Mr. Carleton.
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
HWM has no other financial industry activities or affiliations.
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Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS
AND PERSONAL TRADING
Code of Ethics
HWM has adopted a Code of Ethics which describes the general standards of conduct
that the Firm expects of all Firm personnel (collectively referred to as “employees”) and
focuses on three specific areas where employee conduct has the potential to adversely
affect the client:
• Misuse of nonpublic information
• Personal securities trading
• Outside business activities
Failure to uphold the Code of Ethics could result in disciplinary sanctions, including
termination with the Firm. Any client or prospective client can request a copy of the Firm’s
Code of Ethics which will be provided at no cost.
The following basic principles guide all aspects of the Firm’s business and represent the
minimum requirements to which the Firm expects employees to adhere:
• Clients’ interests come before employees’ personal interests and before the Firm’s
interests.
• The Firm must fully disclose all material facts about conflicts of interest of which it
is aware between itself and clients as well as between Firm employees and clients.
• Employees must operate on the Firm’s behalf and on their own behalf consistently
with the Firm’s disclosures and to manage the impacts of those conflicts.
• The Firm and its employees must not take inappropriate advantage of their
positions of trust with or responsibility to clients.
• The Firm and its employees must always comply with all applicable securities laws.
Misuse of Nonpublic Information
The Code of Ethics contains a policy against the use of nonpublic information in
conducting business for the Firm. Employees cannot convey nonpublic information nor
depend upon it in placing personal or recommending clients’ securities trades.
Personal Securities Trading
Mr. Carleton and individuals associated with the Firm are permitted to buy, sell or hold in
their personal accounts the same securities the Firm recommends to its clients. When
such trades occur on the same day as client trades, this presents a conflict of interest,
which is mitigated by the personal trading policy requiring personal trades to be placed
after client trades. The purchase of IPOs or private placements is allowed with prior
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Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
permission from Mr. Carleton, the Firm's Chief Compliance Officer. The Firm does not
allow front running.
To further avoid conflicts of interest, the Firm has established the following policies:
• An officer, director or employee of HWM shall not buy or sell securities for a
personal portfolio when the decision to purchase is substantially derived, in whole
or in part, by reason of employment with the Firm, unless the information is also
available to the investing public on reasonable inquiry. No person associated with
HWM shall prefer his or her own interest to that of any client.
• Employee accounts are encouraged to be held at Fidelity, so the Firm is able to
monitor any trades that employees have placed in their personal accounts.
Employees are required to submit reports of personal securities trades on a quarterly
basis, and securities holdings annually. These are reviewed by the Chief Compliance
Officer to ensure compliance with the Firm’s policies.
Outside Business Activities
Employees are required to report any outside business activities generating revenue. If
any are deemed to be in conflict with clients, such conflicts will be fully disclosed or the
employee will be directed to cease this activity.
BROKERAGE PRACTICES
In its financial planning role, the Firm does not recommend brokers for clients.
For separately managed accounts, HWM has an arrangement with National Financial
Services LLC and Fidelity Brokerage Services LLC (collectively, and together with all
affiliates, "Fidelity") through which Fidelity provides HWM with "institutional platform
services." The institutional platform services include, among others, brokerage, custody,
and other related services. Fidelity's institutional platform services that assist HWM in
managing and administering clients' accounts include software and other technology that
(i) provide access to client account data (such as trade confirmations and account
statements); (ii) facilitate trade execution and allocate aggregated trade orders for multiple
client accounts; (iii) provide research, pricing and other market data; (iv) facilitate payment
of fees from its clients' accounts; and (v) assist with back-office functions, recordkeeping
and client reporting.
Fidelity also offers other services intended to help HWM manage and further develop its
advisory practice. Such services include, but are not limited to, performance reporting,
contact management systems, third party research, publications, access to educational
conferences, roundtables and webinars, practice management resources, access to
consultants and other third-party service providers who provide a wide array of business-
related services and technology with whom HWM can contract directly. HWM receives
these benefits as a result of its clients’ relationship with Fidelity but has no formal soft
dollar arrangements and receives no compensation from Fidelity. These benefits provided
by Fidelity might assist HWM with its administration of client accounts, and thus slightly
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Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
help its profitability, creating a potential conflict of interest with clients. HWM believes this
is not a material conflict.
HWM is independently operated and owned and is not affiliated with Fidelity.
HWM requires Fidelity as a “qualified custodian” for clients’ accounts, with each client
signing a separate agreement with Fidelity, unless the funds are unable to be moved, or
it is not in the best interest of the client to move the funds, e.g., active 401k plans. In
requiring a custodian, HWM considers the range and quality of the products the custodian
offers, the technical support provided, execution quality, commission rates, the financial
responsibility and responsiveness of the custodian to both HWM and its clients. HWM
recognizes its responsibility to attain best execution and recognizes that limiting its
custodial relationships can affect its ability to provide best execution on a trade-by-trade
basis. However, HWM evaluates its entire custodial relationship in assessing best
execution on a client-by-client basis.
HWM will occasionally aggregate brokerage orders for its clients and allocate the
securities purchased or sold among the participating accounts, with each account
receiving the same terms. The proportion in which participating accounts will share
transactions will be determined by the portfolio manager(s) on the basis of investment
objectives, cash availability, expected cash and liquidity needs, and other relevant factors.
The overarching principle for that allocation is that no client is intentionally favored over
another client that is similarly situated.
REVIEW OF ACCOUNTS
Mr. Carleton, President, conducts all financial plan reviews. A customized written financial
plan is produced and presented to each client, with the exception of hourly consultations,
possibly resulting in a written document.
For separately managed accounts, Mr. Carleton, President, conducts all account reviews.
Reviews are conducted as a matter of course at least quarterly and consist of looking at
portfolio holdings, cash flows, and market activity in light of client objectives. Additional
reviews can be triggered by events such as a client meeting, change in a client’s risk
tolerance, financial position or investment objective, change in a company or fund’s
management, unusual market or economic circumstances or other unforeseen events.
The Firm provides clients with quarterly written/electronic statements of portfolio holdings
and annual written/electronic summaries of income and investment management fees
paid. The custodian provides detailed written statements of realized gains/losses on 1099.
All clients are encouraged to contact or meet on at least an annual basis with HWM to
review their account reports, update their client information and determine whether
changes should be made to their investment strategy.
CLIENT REFERRALS AND OTHER COMPENSATION
HWM does not pay promoters for referrals.
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Part 2A of Form ADV: Firm Brochure
Heritage Wealth Management, Inc.
February 2026
CUSTODY
The management fee deduction for separately managed accounts is deemed a form of
custody by the Securities and Exchange Commission, although all client securities,
investments and funds are held by an outside custodian. The Firm can direct the
movement of funds from one account in the client’s name to another account in the client’s
name but has no access to funds or securities except for this deduction of fees. When
clients receive their statements from the account custodian, they should carefully review
those statements.
HWM uses a third-party platform to facilitate management of held-away assets such as
defined contribution plan participant accounts, with discretion. The platform allows HWM
to avoid being considered to have custody of client funds since the Firm does not have
direct access to client log-in credentials to affect trades.
HWM has standing letters of authorization to third parties to withdraw client funds or
securities maintained with a qualified custodian upon its instruction to the qualified
custodian. According to the SEC, this means that HWM has custody of those clients’
assets and is required to comply with the Custody Rule. Because the SEC’s seven
conditions have been met, a surprise exam is not required.
INVESTMENT DISCRETION
The agreement that clients enter with HWM provides that the client grants HWM limited
discretion (through a limited power of attorney) to determine both the securities purchased
and sold and the amounts of those purchases and sales. Clients can place restrictions on
HWM’s discretion in writing.
VOTING CLIENT SECURITIES
HWM does not vote client proxies for securities held in client accounts. Clients receive
proxy information directly from the custodians by email or US mail and can contact HWM
for assistance in voting on any particular issue.
FINANCIAL INFORMATION
There is no financial condition that is reasonably likely to impair the Firm’s ability to meet
its contractual commitments to its clients.
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