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HIGHLAND Financial Advisors, LLC
1680 Route 23 – Ste. 210
Wayne, NJ 07470
Phone: 973-557-2933
Fax: 973-858-0201
highlandplanning.com
1. Cover Page
Our Firm Brochure
July 28, 2025
This brochure provides information about the qualifications and business practices of HIGHLAND
Financial Advisors, LLC. If you have any questions about the contents of this brochure, please contact
us at 973-557- 2933 or reed@highlandplanning.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission or by any state
securities authority.
Additional information about HIGHLAND Financial Advisors, LLC also is available on the SEC’s website
at www.adviserinfo.sec.gov.
Registration as a registered investment adviser does not imply a certain level of skill or training.
July 28, 2025 – Firm Brochure
2. SUMMARY OF MATERIAL CHANGES
Since our firm’s last annual filing dated March 6, 2025, the following material change has occurred:
•
Item 4 – We have added a non-fiduciary, non-advisory education service for newly independent women
called, “Before and Beyond Divorce.”
•
Item 5 – We added the fee description for the new “Before and Beyond Divorce” education service.
• Advisors’ Brochure Supplement: We added Sean Gallagher and Joey Casolaro as Investment Adviser
Representatives.
Please note, this item only discusses changes we consider material, and not all changes made.
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3. TABLE OF CONTENTS
1. Cover Page ....................................................................................................................................................... 1
2.
SUMMARY OF MATERIAL CHANGES ................................................................................................................ 2
3.
TABLE OF CONTENTS ....................................................................................................................................... 3
4. ADVISORY BUSINESS ....................................................................................................................................... 4
5.
FEES AND COMPENSATION .............................................................................................................................. 7
6. PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ................................................................... 8
7.
TYPES OF CLIENTS ............................................................................................................................................ 8
8. METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .......................................................... 9
9. DISCIPLINARY INFORMATION ........................................................................................................................ 11
10.
OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .................................................................... 11
11.
CODE OF ETHICS, PARTICIPATION, OR INTEREST IN CLIENT TRANSACTIONS & PERSONAL TRADING ....... 11
12.
BROKERAGE PRACTICES ............................................................................................................................. 14
13.
REVIEW OF ACCOUNTS .............................................................................................................................. 15
14.
CLIENT REFERRALS AND OTHER COMPENSATION ..................................................................................... 16
15.
CUSTODY ................................................................................................................................................... 16
16.
INVESTMENT DISCRETION ......................................................................................................................... 17
17.
VOTING CLIENT SECURITIES ....................................................................................................................... 17
18.
FINANCIAL INFORMATION ......................................................................................................................... 17
Privacy Notice ........................................................................................................................................................ 18
Advisors’ Brochure Supplement for ...................................................................................................................... 19
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4. ADVISORY BUSINESS
Our Firm’s History
HIGHLAND Financial Advisors, LLC was originally established October 8, 1996 as Tyras, Fraasa &
Associates, LLC. On April 13, 2005, after the retirement of Paul F. Tyras, the name was changed to
HIGHLAND Financial Advisors, LLC.
From 1996 to 2005 HIGHLAND Financial Advisors, LLC was located in Paramus, New Jersey. From 2006
to 2017 HIGHLAND Financial Advisors, LLC was located at 44 State Route 23 North, Riverdale, NJ.
Since March of 2017, HIGHLAND Financial Advisors, LLC is located at 1680 Route 23, Wayne, NJ
07470.
HIGHLAND Financial Advisors, LLC is a registered investment adviser with the Securities and Exchange
Commission under the Investment Advisers Act of 1940 offering financial planning and investment
advisory services to individuals, families, pension and profit-sharing plans, and business entities. About
one fifth of our clients are retirement plans, endowments, or trusts seeking investment management
only. We are compensated directly from our clients and we do not receive any third-party
compensation, 12b-1 fees, or commissions from any advice or products we recommend to our clients.
Our Principal Owners
Reed C. Fraasa, Edward J. Leach, and AnnaMarie Mock are the principal owners of HIGHLAND Financial
Advisors, LLC.
Amount of Assets Under Management
As of December 31, 2024, the amount of client assets managed by HIGHLAND Financial Advisors, LLC
on a discretionary basis is $503,795,316, and the amount of client assets managed on a non-
discretionary basis is -0-. We also offer consulting and monitoring for an additional $102,778,491 in
client assets under advisement.
Non-Participation in Wrap Fee Programs
HIGHLAND Financial Advisors, LLC does not participate in any Wrap Fee Programs. A wrap fee
program is when investment advisory and brokerage execution services are provided for a single
"wrapped" fee that is not based on the transactions in a client's account.
Types of Investments upon Which Advice is Offered
We offer advice on the following:
• Equity securities
• Corporate debt securities
• Municipal securities
• Certificates of deposit
• Restricted Stock
• Variable life insurance
• Variable annuities
• Mutual fund shares
• Exchange Traded Funds
• Private Equity
• Infrastructure
• Real estate partnerships
• Options
• US Government securities
• Private Real Estate
• Private Credit
• Private Venture
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Advisory Services Offered
HIGHLAND Financial Advisors, LLC offers three distinct services.
Wealth Management services are offered to individuals and families.
Investment Management services are offered to endowments, trusts, and corporations.
ERISA Fiduciary Investment Management services are offered to employer retirement plans.
WEALTH MANAGEMENT SERVICES
Wealth Management is a service for individuals and families that may include financial planning and
investment management. Typically, we offer one or two discovery meetings with Client to develop
Client’s goals and vision for their financial plan. We offer to gather all known information about the
Client’s financial resources, including income sources, assets, liabilities, insurance policies, estate
documents, employee benefits, and family details. Following that, we typically develop a financial
plan with detailed costs for each of their lifestyle goals. The financial plan considers the Client’s
available assets and liabilities, income and expenses, expected rate of return, and priorities needed to
achieve Client’s goals. Based upon your stated goals and objectives and upon our analysis of the
information supplied, we will make specific recommendations concerning products, services, and/or
strategies that we believe will best assist you in attaining your goals and objectives. Typically, we
determine the rate of return needed to achieve Client’s goals, and we discuss the financial capacity
for risk and Client’s personal tolerance for risk. From that discussion, will typically develop an
Investment Policy Statement to guide the management of Client’s portfolio. Our investment
philosophy is based on the generally accepted principle of Modern Portfolio Theory, which holds that
asset allocation is the primary determinant of portfolio performance.
INVESTMENT MANAGEMENT SERVICES
Typically, HIGHLAND Financial Advisors, LLC quantifies the rate of return needed to achieve Client’s
goals and determines the risk capacity and risk tolerance for Client. From that an Investment Policy
Statement is developed and then used to design a portfolio. Our investment philosophy is based on
the generally accepted principle of Modern Portfolio Theory, which holds that asset allocation is the
primary determinant of portfolio performance.
ERISA FIDUCIARY INVESTMENT MANAGEMENT SERVICES
When HIGHLAND Financial Advisors, LLC is engaged as a discretionary investment manager for a
qualified plan under Section 3(38) of ERISA, the following scope of fiduciary services may be offered:
• Assist the client in the development of an Investment Policy Statement (IPS).
• Offer an appraisal and evaluate Plan's current investment offering, if applicable.
• Offer fiduciary investment mapping, if applicable.
• Review the investment options available through the plan and establish and manage the specific
designated investment alternatives “DIA” to be offered to plan participants that meet the criteria
set forth in the IPS including, but not limited to, managed portfolios constructed from the specific
designated investment alternatives.
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• Offer discretionary investment management to the Plan Sponsor with respect to the selection of a
qualified default investment alternative (“QDIA”) for participants who are automatically enrolled
in the Plan or who otherwise fail to make an investment election. Client retains the sole
responsibility to provide all notices to participants required under ERISA section 404(c)(5).
HIGHLAND Financial Advisors, LLC will not provide either accounting or legal advice or third-party
ERISA administration services.
SEMINARS
Additionally, advice may be rendered regarding securities and/or financial planning through seminars.
Such seminars may be used as an introduction to the financial planning process as noted above.
Generally, such seminars are offered for free, on occasion a fee may be charged.
Client Imposed Investment Restrictions
Although it is rare, there may be circumstances whereby a client does not desire a particular security
or asset to be included in their investment policy. If this were to occur, HIGHLAND Financial Advisors,
LLC will discuss any possible implications and possible consequences such investment constraint may
cause and document any constraints in client’s Investment Policy Statement.
Non-Advisory, Educational Services Offered
HIGHLAND Financial Advisors, LLC offers one non-fiduciary, non-advisory educational service for
newly independent women.
Before and Beyond Divorce is an educational service for women considering or beginning a divorce.
BEFORE AND BEYOND DIVORCE
The education offering is a four-part series to prepare someone considering or starting a divorce. The
course is taught by a Certified Divorce Financial Advisor (CDFA) and provides information on the
divorce process and general personal financial education.
PART ONE: Organize and prioritize. Get your financial life organized and feel confident in the critical
first steps of the divorce process.
PART TWO: Know the numbers part 1. Make smart decisions by gaining a full understanding of your
finances.
PART THREE: Know the number part 2: Make smart decisions by gaining a full understanding of your
finances.
PART FOUR: Prepare for your new chapter. Have peace of mind knowing that you are prepared for life
post-divorce.
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5. FEES AND COMPENSATION
HIGHLAND Financial Advisors, LLC is compensated directly by our clients for Wealth Management,
Investment Management services, ERISA Fiduciary Investment Management. We do not receive any
third-party compensation, 12b-1 fees, or commissions from any advice or products it recommends.
WEALTH MANAGEMENT SERVICES
The annual cost for the Wealth Management services described in Section 4 above ranges from 0.15%
to 1.00% of the client’s “Assets Under Management,” payable on a quarterly basis. Assets Under
Management includes Managed Assets held at a custodian under the management of HIGHLAND
Financial Advisors, LLC. We also provide advice on Assets Under Advisement. Assets Under
Advisement includes personal property, primary and secondary residences, closely-held business
interest, real estate investments, employer sponsored retirement plan you have control over (401(k),
403(b), 457), and any vested employer stock options or grants.
The compensation as a percentage of Assets Under Management is deducted solely from “Managed
Assets”. Services are billed quarterly in advance, beginning on the first business day of the month
following the month in which the accounts are funded. Thereafter, the quarterly amount due is based
on the value of the client’s account on the last business day of the previous month. A pro-rata refund
will be paid to client if canceled within any quarter.
For certain client circumstances, we may charge a flat-fee dollar amount until the client’s “Assets
Under Management” reaches a particular level to cover our Wealth Management Services.
INVESTMENT MANAGEMENT SERVICES
The annual cost for Investment Management services described in Section 4 above ranges from 0.15%
to 0.80% of the client’s assets under management. Services are billed quarterly in advance, beginning
on the first business day of the month following the month in which the accounts are funded.
Thereafter, the quarterly amount due is based on the value of the client’s account on the last business
day of the previous month. A pro-rata refund will be paid to client if canceled within any quarter.
ERISA FIDUCIARY INVESTMENT MANAGEMENT SERVICES
The annual cost for 3(38) Investment Management services described in Section 4 above ranges from
0.15% to 0.80% of the assets under management. Services are billed quarterly in advance, beginning
on the first business day of the month following the month in which the accounts are funded.
Thereafter, the fee is due quarterly based on the value of the client’s account on the last business day
of the previous month. A pro-rata refund will be paid to client if canceled within any quarter.
All clients with engagements starting prior to January 1, 2024 may have other fee schedules and
agreements for services.
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BEFORE AND BEYOND DIVORCE
The total cost for the education service is $2,000 for all four parts. The fee is paid in two installments, 50% down and the
balance before the start of the fourth part.
Other fees or expenses paid in connection with advisory services: products and custodians. All fees
paid to HIGHLAND Financial Advisors, LLC for our services are separate and distinct from the fees and
expenses charged by mutual funds and exchange traded funds (ETFs) to their shareholders. Mutual
fund expenses are generally described in each fund's prospectus.
Clients may incur transaction fees or commissions in connection with trading of mutual funds, ETFs,
individual stocks and bonds, which are charged by the custodian (brokerage firm holding the client’s
assets for safekeeping). Transaction costs for mutual funds and stocks charged by our recommended
custodian, Charles Schwab & Co., Inc. (Schwab) generally vary from $0 to $20 for each purchase and
sale transaction.
Comparable services
HIGHLAND Financial Advisors, LLC believes that the charges and fees offered within its program are
competitive with alternative programs available through other firms offering a similar range of
services; however, lower fees for comparable services may be available from other sources.
Proper management of conflicts of interest relating to the fees we receive from Client, relating to
the receipt of percentage-based compensation
A conflict of interest can exist in any form of compensation; however, we have adopted internal
policies to properly manage these and other potential conflicts of interest. HIGHLAND Financial
Advisors, LLC goal is that advice to client remains at all times in client’s best interest. We bill for
services based on assets under management or assets under advisement. This is a very common form
of compensation for registered investment advisory firms and avoids the multiple inherent conflicts of
interest associated with commission-based compensation.
6. PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
Not applicable. HIGHLAND Financial Advisors, LLC does not offer performance-based fees or side-by-
side management to our clients.
7. TYPES OF CLIENTS
Individuals and families
HIGHLAND Financial Advisors, LLC generally offers investment advice to:
•
• High Net Worth Individuals and families
• Pension and profit-sharing plans
• Trusts, estates, endowments or charitable organizations
• Corporations or business entities other than those listed above
• Small business owners
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8. METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
Before investing a client’s portfolio, we will typically develop an Investment Policy Statement to
establish a clear understanding between client and us as to how we will manage the client’s
investment portfolio. Clients should understand that buying securities involves risk and the
Investment Policy Statement is created to provide a plan to manage client’s assets for an expected
rate of return with an acceptable amount of risk.
Generally
HIGHLAND Financial Advisors, LLC offers the investment strategy and its implementation for all clients,
utilizing a variety of securities. Our security analysis method is fundamental. HIGHLAND Financial
Advisors, LLC’s Investment Committee establishes the overall investment strategies employed by the
firm, reviews the brokerage/custodian firms we recommend to our clients, and approves of particular
investments, which may be used by advisors of our firm. Specific no-load mutual funds and other
investment products and securities are then recommended to clients. Clients’ portfolios are
periodically monitored, and adjustments to investment portfolios are suggested when appropriate. A
disciplined approach to rebalancing is employed in order to maintain asset class exposures within
desired risk tolerances, subject to variances permitted for tax reduction, tax planning or other reasons.
Clients should understand that there can be no guarantee about the attainment of any goals,
investment objectives, or investment returns.
Methods of Analyses and Investment Strategies, In General
In designing investment plans for clients, we rely upon the information supplied by client and client’s
other professional advisors. Such information may pertain to client's financial situation, estate
planning, tax planning, risk management planning, short-term and long-term lifetime financial goals
and objectives, investment time horizon, and perceived current tolerance for risk.
This information becomes the basis for the strategic asset allocation plan, which we believe will best
meet client's stated long-term personal financial goals. The strategic asset allocation provides for
investments in those asset classes which HIGHLAND Financial Advisors, LLC believes (based on
historical data and our proprietary analysis) will possess attractive combinations of return, risk, and
correlation over the long term. A tremendous amount of academic research reveals that strategic
asset allocation determines the majority of the expected long-term gross returns of investor’s
portfolios. Our selection of asset classes is driven by research into global asset classes by such
academics as Professor Eugene Fama, Sr. of the University of Chicago Booth Graduate School of
Business and the Center for Research in Security Prices, Professor Kenneth French of Dartmouth
College, and many other academics and researchers.
Investment policy and overall portfolio weightings among equities, fixed income, alternatives, and
cash equivalent investments are based upon each client’s needs and desires, perceived risk tolerance
and the need to assume various risks, and investment time horizon.
To the extent possible, we will utilize asset location to maximize after-tax returns by placing certain
asset classes in taxable accounts and other asset classes in tax-deferred or tax-free accounts. For a
client with multiple accounts, this will result in accounts with different holdings and each account
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performing differently. HIGHLAND Financial Advisors, LLC is primarily concerned with the performance
and risk characteristics of the portfolio as a whole and not with each individual account.
Methods of Analysis; Sources of Information
HIGHLAND Financial Advisors, LLC security analysis is based upon a number of factors including those
derived from commercially available software technology, securities rating services, general economic
and market information, due diligence reviews, and specific investment analyses that clients may
request. The main sources of information include commercially available investment information and
evaluation services, financial newspapers and journals, academic whitepapers and periodicals.
Prospectuses, statements of additional information, other issuer prepared information, and data
aggregation services are also utilized. Investment Committee members and advisors also attend
various investment and financial planning conferences. Research is also received from consultants,
including financial economists, analysts, and managers affiliated with Dimensional Fund Advisors,
Avantis Investors, Blackstone, Goldman Sachs, Charles Schwab, and other firms.
Types of Investments
Each client typically receives an investment portfolio which consists mainly of no-load stock and bond
mutual funds.
Interests in partnerships investing in real estate
• Variable life insurance
• Variable annuities
• Mutual fund shares
• Exchange Traded Funds
• United States government securities
•
• Private Real Estate
• Private Credit
• Exchange-listed securities
• Securities traded over-the-counter
• Corporate debt securities
• Commercial paper
• Certificates of deposit
• Municipal securities
• Private Equity
•
Infrastructure
• Private Venture
Risk of Loss, In General
Investing in securities involves a risk of loss that clients should be prepared to bear on occasion. The
investment recommendations seek to limit risk through broad global diversification in equities
(through broadly diversified stock mutual funds) and investment in high quality fixed income securities
or diversified bond funds. However, the investment methodology will still, at times, subject the client
to declines in the value of their portfolios, which can at times be dramatic.
Risk of Loss, Certain Higher-Risk Securities
Certain securities recommended, such as U.S. small cap and micro-cap mutual funds, commodities-
linked mutual funds, and emerging markets mutual funds, possess higher levels of volatility (as
individual asset classes within a portfolio). We may employ these securities as part of an overall
strategic asset allocation for a client, and when such is undertaken, HIGHLAND Financial Advisors, LLC
possesses a reasonable belief that the risk-return relationship for these securities will likely be
beneficial for the investor over the long term.
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Cash Balances in Client Accounts
Cash in clients’ investment accounts are typically swept into the money market mutual fund accounts
or money market bank accounts of Schwab. We may also buy bank CDs. We typically discuss with each
client, during periodic reviews, upcoming cash flow needs and seek to plan accordingly to meet those
needs. While it is not the practice to encourage clients to maintain a large amount of cash in their
accounts, such may be undertaken depending on the planning needs of the client. For example, since
the time horizon of their capital assets needs to be five years or longer, any capital they intend to
consume over the next five years may be kept in a “reserve fund”. This would be typical for a short-
term goal or for someone in retirement needing income from their assets to support their lifestyle.
HIGHLAND Financial Advisors, LLC includes separate accounts or funds established for cash reserve
purposes in the calculation of HIGHLAND Financial Advisors, LLC’s assets under management and fee
calculations.
9. DISCIPLINARY INFORMATION
There are no disciplinary actions to report for HIGHLAND Financial Advisors, LLC or any of its
investment adviser representatives.
10. OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
As of January 1, 2022, HIGHLAND Financial Advisors, LLC is not actively engaged in a business other
than giving investment advice and offers services other than investment advice to clients. One of our
Wealth Advisors, Gary Hirsh, is a CPA, and practices tax with Kamens and Associates on a part-time
basis.
11. CODE OF ETHICS, PARTICIPATION, OR INTEREST IN CLIENT TRANSACTIONS &
PERSONAL TRADING
Generally, We Seek to Avoid Material Conflicts of Interest
HIGHLAND Financial Advisors, LLC seeks to avoid material conflicts of interest. Typically, HIGHLAND
Financial Advisors, LLC, its investment adviser representatives, or its team members do not receive any
third-party direct monetary compensation (i.e., commissions, 12b-1 fees, or other fees) from
brokerage firms (custodians) or mutual fund companies.
However, some additional services and non-direct monetary or other forms of compensation are
offered and provided to HIGHLAND Financial Advisors, LLC as a result of its relationships with
custodian(s) and/or providers of mutual fund products. For example, our investment advisors and
employees may be invited to attend educational conferences and/or entertainment events sponsored
by such brokerage firms or custodians or mutual fund companies. Custodians/brokers may offer soft
dollars to support our business operations. We believe that the services and benefits provided to us by
brokerage firms (custodians) and mutual fund providers do not materially affect the investment
management recommendations made to our clients.
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About Our Relationships with Investment Product Providers and Custodians
HIGHLAND Financial Advisors, LLC may recommend mutual funds, ETFs, and private investment
offerings from various providers as part of our ongoing advisory services. While there is no direct
linkage between the investment advice given and the approval of HIGHLAND Financial Advisors, LLC to
access the mutual funds, ETFs, and private investment offerings, economic benefits are received which
would not be received if we did not give investment advice to clients. These benefits, which are also
received by other registered investment adviser firms, may include attendance at seminars where
academic instruction is given on asset allocation strategies, financial planning, and practice
management. We are under no obligation to recommend any mutual fund, ETF, or private investment
offering from any provider.
HIGHLAND Financial Advisors, LLC receives benefits from its custodial relationships with Schwab, which
are also received by other registered investment adviser firms who custody clients’ assets with these
custodians. These benefits include attendance at seminars where financial planning, investment
management and practice management instruction is given.
HIGHLAND Financial Advisors, LLC pays all of the travel and hotel costs for members and staff
attending these seminars.
Our Code of Ethics
We have adopted a Code of Ethics, to which all investment advisor representatives and employees are
bound to adhere. The key components of our Code of Ethics reflect:
• The interests of clients will be placed ahead of the firm’s or any employee’s own investment
interests.
• Employees are expected to conduct their personal securities transactions in accordance with the
Personal Trading Policy and will strive to avoid any actual or perceived conflict of interest with the
client. Employees with questions regarding the appearance of a conflict with a client should consult
with the CCO before taking action that may result in an actual conflict.
• Employees will not take inappropriate advantage of their position with the firm.
• Employees are expected to act in the best interest of each of our clients.
• Employees are expected to comply with federal securities laws. Strict adherence to this policy
manual will assist the employee in complying with this important requirement.
HIGHLAND Financial Advisors, LLC will provide a complete copy of the Code of Ethics to any client or
prospective client upon request.
Participation or Interest in Client Transactions and Personal Trading
HIGHLAND Financial Advisors, LLC does not currently participate in securities in which it has a material
financial interest. HIGHLAND Financial Advisors, LLC and its related persons, as a matter of policy, do
not recommend to clients, or buy or sell for client’s accounts, securities in which the firm or its related
persons has a material financial interest.
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HIGHLAND Financial Advisors, LLC’s Code of Ethics provides that individuals associated with our firm
may buy or sell securities for their personal accounts identical or different than those recommended
to clients. However, it is the expressed policy of our firm that no person employed by the firm shall
prefer his or her own interest to that of an advisory client nor make personal investment decisions
based on investment decisions of advisory clients.
To supervise compliance with the Code of Ethics, HIGHLAND Financial Advisors, LLC requires that
anyone associated with this advisory practice and who possesses access to advisory recommendations
(before or at the time they are entered into) (“access persons”) to provide annual securities holding
reports and quarterly transaction reports to HIGHLAND Financial Advisors, LLC’s Chief Compliance
Officer or his or her designee. We also require access persons to receive advance approval from
HIGHLAND Financial Advisors, LLC’s Chief Compliance Officer or his designee prior to investing in any
initial public offerings or private placements, and with regard to trading of certain individual securities.
The Code of Ethics further includes HIGHLAND Financial Advisors, LLC’s policy prohibiting the use of
material non-public information and protecting the confidentiality of client information. We require
that all individuals must act in accordance with all applicable Federal and State regulations governing
registered investment advisory practices. Any individual not in observance of the above may be
subject to discipline.
In instances where HIGHLAND Financial Advisors, LLC and/or its associates buy or sell the same
securities as those of their clients, the client's accounts are given priority. Our representatives may not
affect for himself or herself or his or her immediate family ("Covered Persons") any transactions in a
security that is being actively purchased or sold, or is being considered for purchase or sale, on behalf
of any client, unless in accordance with the following procedures:
•
•
If HIGHLAND Financial Advisors, LLC is purchasing or considering for purchase any security on behalf
of a client, no Covered Persons may transact in that security prior to the client's purchase having
been completed by HIGHLAND Financial Advisors, LLC, or until a decision has been made not to
purchase the security on behalf of the client; and
If HIGHLAND Financial Advisors, LLC is selling or considering the sale of any security on behalf of a
client, no Covered Persons may transact in that security prior to the sale on behalf of the client
having been completed by HIGHLAND Financial Advisors, LLC, or until a decision has been made not
to sell the security on behalf of the client.
General exceptions:
• This policy has been established recognizing that some securities being considered for purchase and
sale on behalf of our client’s trade in sufficiently broad markets to permit transactions to be
completed without any appreciable impact on the markets of the securities.
• Open-end mutual funds and/or the investment subdivisions which may comprise a variable
insurance product are purchased or redeemed at a fixed net asset value price per share specific to
the date of purchase or redemption. As such, transactions in mutual funds and /or variable
insurance products by Covered Persons are not likely to have an impact on the prices of the fund
shares in which clients invest and are therefore not prohibited by the Advisory Firm's Investment
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Policy and Procedures.
In accordance with Section 204A of the Investment Advisors Act of 1940, HIGHLAND Financial
Advisors, LLC also maintains and enforces written policies reasonably designed to prevent the misuse
of material non-public information by HIGHLAND Financial Advisors, LLC or any person associated with
HIGHLAND Financial Advisors, LLC.
Investment Advice Relating to Retirement Accounts
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest ahead
of yours. Under this special rule’s provisions, we must:
• Meet a professional standard of care when making investment recommendations (give
prudent advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
In addition, and as required by this rule, we provide information regarding the services that we
provide to you, and any material conflicts of interest, in this brochure and in your client agreement.
12. BROKERAGE PRACTICES
Use of Brokerage Firms (Custodians), In General
HIGHLAND Financial Advisors, LLC does not maintain custody of your assets that we manage. Your
assets must be maintained in an account at a “qualified custodian,” generally a broker/dealer or bank.
We recommend that our clients choose Schwab & Co., Inc., FINRA-registered broker-dealers and
members of SIPC, as a qualified custodian. We are independently owned and operated and not
affiliated with Schwab. The custodian/broker of your choice will hold your assets in a brokerage
account and buy and sell securities when we instruct them to. While we recommend that you use
Schwab as custodian/broker, you will decide whether to do so and open your account with the
custodian/broker by entering into an account agreement directly with them. We do not open the
account for you.
Our Recommendations of Brokerage Firms
Client may direct HIGHLAND Financial Advisors, LLC to use a particular broker-dealer (subject to
HIGHLAND Financial Advisors, LLC's right to decline and/or terminate the engagement). In such event,
Client will negotiate terms and arrangements for the account with that broker-dealer, and HIGHLAND
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Financial Advisors, LLC will not seek better execution services or prices from other broker-dealers or be
able to "batch" the client's transactions for execution through other broker- dealers with orders for
other accounts managed by HIGHLAND Financial Advisors, LLC.
Further, if such brokers are utilized, HIGHLAND Financial Advisors, LLC may not possess access to
certain mutual funds and other investments that are generally available only to institutional investors
or which would require a significantly higher minimum initial investment, and commission rates paid
or transaction fees paid may be higher than the fees negotiated by HIGHLAND Financial Advisors, LLC.
While as a fiduciary, HIGHLAND Financial Advisors, LLC endeavors to act in its clients' best interests,
our desire that clients maintain much of their assets in accounts at Schwab may be based in part on
the benefit to HIGHLAND Financial Advisors, LLC for the availability of some products and services (See
Item 11, Page 11 About Our Relationships with Investment Product Providers and Custodians) at no
cost to our firm, or at reduced costs, and not solely on the nature, cost, or quality of custody and
brokerage services provided by the brokers, and this may create a potential conflict of interest.
However, we have negotiated fees with the custodians we recommend, and we have selected these
custodians for their generally low fees relative to another large custodian. Also, we prefer to
recommend custodians whom possess significant size and financial resources, for purposes of
enhanced safety of clients’ funds.
Aggregation of Client Trades
We may aggregate sale and purchase orders of securities held by clients with similar orders being
made simultaneously for other clients if such aggregation is reasonably likely to result in overall
economic benefit to clients.
Non-Participation in Client Referral Programs of Custodians
We do not participate in the client referral programs that may be sponsored by such custodians.
Participation in Client Referral Programs of Investment Product Providers
We do not participate in any client referral program from any custodian or investment product
provider.
13. REVIEW OF ACCOUNTS
For those clients to whom we offer investment management services, the Principals of HIGHLAND
Financial Advisors, LLC, and/or its Associate Persons, conduct account reviews on an ongoing basis. All
clients are advised to inform us of any changes to their goals and objectives or financial situation that
could impact their financial planning or investment objectives.
The Portfolio Analyst reviews all accounts on at least a quarterly basis for consistency with investment
objectives, including asset allocation, performance measures, other investment policy criteria, and
accuracy of trades on an ongoing basis. The accounts administrator reviews accounts on a daily basis
for accuracy of transactions, including, credits, debits, deposits and disbursements. Clients receive a
confirmation of each transaction and periodic statements from their broker- dealer/custodian.
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HIGHLAND Financial Advisors, LLC reviews Client’s portfolio periodically by measuring the rate- of-
return, asset allocation, risk assumptions, and market value. Periodically, following significant market
moves, and if trading is expected to result in a benefit to Client, we will typically rebalance your
portfolio back to your target asset allocation. We offer performance reports that track your portfolio’s
historical rate of return, allocation risk level and market value via a secure web-based portal,
ClientView.
14. CLIENT REFERRALS AND OTHER COMPENSATION
HIGHLAND Financial Advisors, LLC is not paid cash by and does not receive any economic benefit
including commissions, equipment or non-research services from a non-client in connection with
giving advice to clients. HIGHLAND Financial Advisors, LLC has a solicitation agreement with Kinder &
Co., Inc. for client referrals. In compliance with Rule 206(4)-3 of the Investment Advisers Act of 1940,
prospective clients who are referred by Kinder & Co., Inc. are offered a separate disclosure document
detailing the terms of the solicitation agreement between HIGHLAND Financial Advisors, LLC and
Kinder & Co., Inc. HIGHLAND Financial Advisors, LLC compensates Kinder & Co., Inc. 0.15% of the
Assets Under Management.
15. CUSTODY
HIGHLAND Financial Advisors, LLC does not have custody of clients’ funds or securities. Clients’ funds
and securities are held by the custodian (Schwab). Clients will receive account statements and
confirms directly from the custodian. Clients should carefully review the account statements they
receive.
Standing Letters of Authorization: HIGHLAND Financial Advisors, LLC does maintain a standing letter
of authorization (SLOA) where the funds or securities are being sent to a third party, and the
following conditions are met:
• The client provides an instruction to the qualified custodian, in writing, that includes the client’s
signature, the third party’s name, and either the third party’s address or the third party’s account
number at a custodian to which the transfer should be directed.
• The client authorizes HIGHLAND Financial Advisors, LLC, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a specified schedule
or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as a
signature review or other method to verify the client’s authorization and provides a transfer of
funds notice to the client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified custodian.
• HIGHLAND Financial Advisors, LLC has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party contained in the
client’s instruction.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the
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instruction and an annual notice reconfirming the instruction.
• HIGHLAND Financial Advisors, LLC maintains records showing that the third party is not a related
party of HIGHLAND Financial Advisors, LLC or located at the same address as HIGHLAND Financial
Advisors, LLC.
16. INVESTMENT DISCRETION
HIGHLAND Financial Advisors, LLC has authority to determine, without obtaining specific client
consent, the securities to be bought or sold and the amount of the securities to be bought or sold.
17. VOTING CLIENT SECURITIES
HIGHLAND Financial Advisors, LLC does not have authority to vote client securities. Clients will receive
their proxies or other solicitations directly from Schwab, or a transfer agent.
18. FINANCIAL INFORMATION
N/A. HIGHLAND Financial Advisors, LLC is not required to disclose financial information.
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Privacy Notice
Our Promise to You
As a client of HIGHLAND Financial Advisors, LLC, you share both personal and financial information
with us. Your privacy is important to us, and we are dedicated to safeguarding your personal and
financial information.
Information Provided by Clients
In the normal course of doing business, we typically obtain the following non-public personal
information about our clients:
• Personal information regarding our clients’ identity such as name, address and social security
number;
Information regarding securities transactions effected by us; and
•
• Client financial information such as net-worth, assets, income, bank account information and
account balances.
How We Manage and Protect Your Personal Information
We do not sell information about current or former clients to third parties, nor is it our practice to
disclose such information to third parties unless requested to do so by a client or client representative
or, if necessary, in order to process a transaction, service an account or as permitted by law.
Additionally, we may share information with outside companies that perform administrative services
for us. However, our contractual arrangements with these service providers require them to treat
client information as confidential.
In order to protect client personal information, we maintain physical, electronic and procedural
safeguards to protect your personal information. HIGHLAND Financial Advisors, LLC Privacy Policy
restricts the use of client information and requires that it be held in strict confidence.
Client Notifications
We are required by law to annually provide a notice describing our privacy policy. In addition, we will
inform you promptly if there are changes to our policy. Please do not hesitate to contact us with
questions about this notice.
HIGHLAND Financial Advisors, LLC
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July 28th, 2025 – Brochure Supplement
Advisors’ Brochure Supplement for
Reed C. Fraasa
Managing Member, Chief Compliance Officer, Chief Investment Officer
CERTIFIED FINANCIAL PLANNER™ Practitioner
Edward J. Leach
Member, Chief Operations Officer
CERTIFIED FINANCIAL PLANNER ™ Practitioner
AnnaMarie Mock
Member
CERTIFIED FINANCIAL PLANNER™ Practitioner
Joseph Goldy
CERTIFIED FINANCIAL PLANNER™ Practitioner
Gary Hirsh
CERTIFIED FINANCIAL PLANNER™ Practitioner
Sean Gallagher
CERTIFIED FINANCIAL PLANNER™ Practitioner
Joey Casolaro
CERTIFIED FINANCIAL PLANNER™ Practitioner
HIGHLAND Financial Advisors, LLC 1680 Route 23, Ste. 210
Wayne, NJ 07470
Phone: 973-557-2933
Fax: 973-858-0201
highlandplanning.com
July 28, 2025
This brochure supplement provides information about our advisors that supplements the HIGHLAND
Financial Advisors, LLC brochure. You should have received a copy of that brochure. Please contact
Reed C. Fraasa if you did not receive HIGHLAND Financial Advisors, LLC’s brochure or if you have any
questions about the contents of this supplement.
Additional information about the above-named advisors is available on the SEC’s website at
www.adviserinfo.sec.gov
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REED C. FRAASA
YEAR OF BIRTH 1958
CRD# 2063878
Educational Background
College for Financial Planning (Denver, CO) CFP® Certification
1993
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER™
professional or a CFP® professional, and I may use these and CFP Board’s other certification marks (the
“CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information
about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board
has determined are necessary for the competent and professional delivery of financial
planning services, as well as a comprehensive financial plan development capstone course. A
candidate may satisfy some of the coursework requirement through other qualifying
credentials.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board Certification
Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act
in the best interests of the client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® professional who does not abide by this commitment,
but CFP Board does not guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
client.
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• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code and
Standards.
Center for Fiduciary Studies, LLC, Accredited Investment Fiduciary®, AIF®
Designation certifies that the recipient has specialized knowledge of fiduciary standards of care and
their application to the investment management process.
Kinder Institute, Registered Life Planner®, RLP® 2007
The Kinder Institute issues and controls the registered trademark for the Registered Life Planner®
designation after a participant has completed the following three requirements:
• Completion of a two-day workshop, The Seven Stages of Money Maturity
• Completion of a five-day retreat on EVOKE™ training
• Completion of a six-month mentorship in EVOKE® training.
Business Experience
HIGHLAND Financial Advisors, LLC October 1996 - Present Managing Member, Founder, Wealth
Advisor
Disciplinary Information
There are no legal or disciplinary events to report.
Other Business Activities
There are no other business activities to report.
Additional Compensation
There is no additional compensation to report. Reed C. Fraasa is solely compensated from the regular
business activities of HIGHLAND Financial Advisors, LLC as disclosed in the Firm Brochure.
Supervision
Reed C. Fraasa is a managing member of HIGHLAND Financial Advisors, LLC.
HIGHLAND Financial Advisors, LLC
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EDWARD J. LEACH
YEAR OF BIRTH 1987
CRD# 5276748
Educational Background
Montclair State University Graduate School Master of Business Administration (MBA), 2014
Fairleigh Dickinson University Financial Planning Program CFP® Certification, 2012
Ramapo College of New Jersey, Anisfield School of Business
• Business Administration – Concentration in Finance & minor in Economics, 2010
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER™
professional or a CFP® professional, and I may use these and CFP Board’s other certification marks (the
“CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information
about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board
has determined are necessary for the competent and professional delivery of financial
planning services, as well as a comprehensive financial plan development capstone course. A
candidate may satisfy some of the coursework requirement through other qualifying
credentials.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board Certification
Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act
in the best interests of the client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® professional who does not abide by this commitment,
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
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July 28th, 2025 – Brochure Supplement
but CFP Board does not guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code and
Standards.
Business Experience
HIGHLAND Financial Advisors, LLC
Traphagen Financial Group, LLC
Toys”R”Us, Inc
HIGHLAND Financial Advisors, LLC
2014 - Present Partner, Wealth Advisor
2013 – 2014 Financial Planner
2013 – 2013Financial Analyst, Corporate FP&A
2010 – 2013 Financial Analyst, Financial Planner
Disciplinary Information
There are no legal or disciplinary events to report.
Other Business Activities
There are no other business activities to report.
Additional Compensation
There is no additional compensation to report. Edward J. Leach is solely compensated from the
regular business activities of HIGHLAND Financial Advisors, LLC as disclosed in the Firm Brochure.
Supervision
Edward J. Leach is a member of HIGHLAND Financial Advisors, LLC.
HIGHLAND Financial Advisors, LLC
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ANNAMARIE MOCK
YEAR OF BIRTH 1993
CRD# 7053621
Educational Background
Fairleigh Dickinson University Financial Planning Program CFP® Certification, 2016
Montclair State University, Feliciano School of Business
• Business Administration – Concentration in Management & minor in Finance, 2014
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER™
professional or a CFP® professional, and I may use these and CFP Board’s other certification marks (the
“CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information
about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board
has determined are necessary for the competent and professional delivery of financial
planning services, as well as a comprehensive financial plan development capstone course. A
candidate may satisfy some of the coursework requirement through other qualifying
credentials.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board Certification
Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act
in the best interests of the client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® professional who does not abide by this commitment,
but CFP Board does not guarantee a CFP® professional's services. A client who seeks a similar
HIGHLAND Financial Advisors, LLC
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July 28th, 2025 – Brochure Supplement
commitment should obtain a written engagement that includes a fiduciary obligation to the
client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code and
Standards.
Business Experience
HIGHLAND Financial Advisors, LLC
2014 - Present Partner, Wealth Advisor
Disciplinary Information
There are no legal or disciplinary events to report.
Other Business Activities
There are no other business activities to report.
Additional Compensation
There is no additional compensation to report. AnnaMarie Mock is solely compensated from the regular
business activities of HIGHLAND Financial Advisors, LLC as disclosed in the Firm Brochure.
Supervision
AnnaMarie Mock is a member of HIGHLAND Financial Advisors, LLC.
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
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July 28th, 2025 – Brochure Supplement
JOSEPH GOLDY
YEAR OF BIRTH 1975
CRD# 4936121
Educational Background
Montclair State University
• Business Administration – Concentration in Marketing – 2000
College for Financial Planning
• Certified Financial Planner™ Program – 2021
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER™
professional or a CFP® professional, and I may use these and CFP Board’s other certification marks (the
“CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information
about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board
has determined are necessary for the competent and professional delivery of financial
planning services, as well as a comprehensive financial plan development capstone course. A
candidate may satisfy some of the coursework requirement through other qualifying
credentials.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board Certification
Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act
in the best interests of the client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® professional who does not abide by this commitment,
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
26
July 28th, 2025 – Brochure Supplement
but CFP Board does not guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code and
Standards.
Business Experience
HIGHLAND Financial Advisors, LLC
TD Ameritrade
Scottrade
2020 – Present, Wealth Advisor
2018 – 2020, Producing Branch Manager
2008 – 2018, Producing Branch Manager
Disciplinary Information
There are no legal or disciplinary events to report.
Other Business Activities
There are no other business activities to report.
Additional Compensation
There is no additional compensation to report. Joseph Goldy is solely compensated from the regular
business activities of HIGHLAND Financial Advisors, LLC as disclosed in the Firm Brochure.
Supervision
Joseph Goldy is supervised by Edward Leach of HIGHLAND Financial Advisors, LLC.
HIGHLAND Financial Advisors, LLC
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July 28th, 2025 – Brochure Supplement
GARY HENRY HIRSH
YEAR OF BIRTH 1957
CRD# 2298817
Educational Background
Adelphi University, Diploma in Financial Planning (1992)
CFP® Certification, 1992
Certified Public Accountant, (1982)
State University of New York at Binghamton
• BS in Accounting (1979)
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER™
professional or a CFP® professional, and I may use these and CFP Board’s other certification marks (the
“CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information
about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board
has determined are necessary for the competent and professional delivery of financial
planning services, as well as a comprehensive financial plan development capstone course. A
candidate may satisfy some of the coursework requirement through other qualifying
credentials.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board Certification
Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act
in the best interests of the client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® professional who does not abide by this commitment,
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
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July 28th, 2025 – Brochure Supplement
but CFP Board does not guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code and
Standards.
CPA (Certified Public Accountant): CPAs are licensed and regulated by their state boards of
accountancy. While state laws and regulations vary, the education, experience and testing
requirements for licensure as a CPA generally include minimum college education (typically 150 credit
hours with at least a baccalaureate degree and a concentration in accounting), minimum experience
levels (most states require at least one year of experience providing services that involve the use of
accounting, attest, compilation, management advisory, financial advisory, tax or consulting skills, all of
which must be achieved under the supervision of or verification by a CPA), and successful passage of
the Uniform CPA Examination. In order to maintain a CPA license, states generally require the
completion of 40 hours of continuing professional education (CPE) each year (or 80 hours over a two-
year period or 120 hours over a three-year period). Additionally, all American Institute of Certified
Public Accountants (AICPA) members are required to follow a rigorous Code of Professional Conduct
which requires that they act with integrity, objectivity, due care, competence, fully disclose any
conflicts of interest (and obtain client consent if a conflict exists), maintain client confidentiality,
disclose to the client any commission or referral fees, and serve the public interest when providing
financial services. The vast majority of state boards of accountancy have adopted the AICPA’s Code of
Professional Conduct within their state accountancy laws or have created their own.
Business Experience
HIGHLAND Financial Advisors, LLC
Kamen and Associates
Atlas Fiduciary Financial, LLC
Stonegate Wealth Management, LLC
Sobel Financial Advisors, LLC
Sobel & Co., LLC
2021 - Present Wealth Advisor
02/01/2023- Present
9/29/20- 8/4/2021
6/10/2016—8/17/2020
3/31/2004- 1/14/2016
10/2/2001-01/31/2023
Disciplinary Information
There are no legal or disciplinary events to report.
Other Business Activities
Gary Hirsh is a CPA, and practices tax with Sobel & Co., LLC on a part-time basis.
Additional Compensation
There is no additional compensation to report. Gary Hirsh is solely compensated from the regular
business activities of HIGHLAND Financial Advisors, LLC as disclosed in the Firm Brochure.
Supervision
Gary Hirsh is supervised by Edward Leach of HIGHLAND Financial Advisors, LLC.
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
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July 28th, 2025 – Brochure Supplement
SEAN GALLAGHER
YEAR OF BIRTH 1997
CRD# 6890312
Educational Background
Virginia Tech, Pamplin College of Business
• Business Administration – Finance – CFP® Certification Education Track, 2018
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER™
professional or a CFP® professional, and I may use these and CFP Board’s other certification marks (the
“CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information
about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board
has determined are necessary for the competent and professional delivery of financial
planning services, as well as a comprehensive financial plan development capstone course. A
candidate may satisfy some of the coursework requirement through other qualifying
credentials.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board Certification
Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act
in the best interests of the client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® professional who does not abide by this commitment,
but CFP Board does not guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
30
July 28th, 2025 – Brochure Supplement
client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code and
Standards.
Business Experience
HIGHLAND Financial Advisors, LLC
2019 – Present, Associate Wealth Advisor
Disciplinary Information
There are no legal or disciplinary events to report.
Other Business Activities
There are no other business activities to report.
Additional Compensation
There is no additional compensation to report. Sean Gallagher is solely compensated from the regular
business activities of HIGHLAND Financial Advisors, LLC as disclosed in the Firm Brochure.
Supervision
Sean Gallagher is supervised by Edward Leach of HIGHLAND Financial Advisors, LLC.
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
31
July 28th, 2025 – Brochure Supplement
JOEY CASOLARO
YEAR OF BIRTH 1997
CRD# 6794898
Educational Background
University of South Florida, Muma College of Business
• Personal Financial Planning, 2019
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner Board
of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL PLANNER™
professional or a CFP® professional, and I may use these and CFP Board’s other certification marks (the
“CFP Board Certification Marks”). The CFP® certification is voluntary. No federal or state law or
regulation requires financial planners to hold the CFP® certification. You may find more information
about the CFP® certification at www.cfp.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university and
complete CFP Board-approved coursework at a college or university through a CFP Board
Registered Program. The coursework covers the financial planning subject areas CFP Board
has determined are necessary for the competent and professional delivery of financial
planning services, as well as a comprehensive financial plan development capstone course. A
candidate may satisfy some of the coursework requirement through other qualifying
credentials.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
• Experience – Complete 6,000 hours of professional experience related to the personal financial
planning process, or 4,000 hours of apprenticeship experience that meets additional
requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and practice
standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board Certification
Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore, act
in the best interests of the client, at all times when providing financial advice and financial
planning. CFP Board may sanction a CFP® professional who does not abide by this commitment,
but CFP Board does not guarantee a CFP® professional's services. A client who seeks a similar
commitment should obtain a written engagement that includes a fiduciary obligation to the
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
32
July 28th, 2025 – Brochure Supplement
client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code and
Standards.
Business Experience
HIGHLAND Financial Advisors, LLC
2020 - Present, Associate Wealth Advisor
Disciplinary Information
There are no legal or disciplinary events to report.
Other Business Activities
There are no other business activities to report.
Additional Compensation
There is no additional compensation to report. Joey Casolaro is solely compensated from the regular
business activities of HIGHLAND Financial Advisors, LLC as disclosed in the Firm Brochure.
Supervision
Joey Casolaro is supervised by Edward Leach of HIGHLAND Financial Advisors, LLC.
HIGHLAND Financial Advisors, LLC
SEC File Number 801- 64369
33