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Form ADV Part 2A
Investment Adviser Brochure
April 3, 2025
This brochure provides information about the qualifications and business practices of HighPoint Advisor Group, LLC. If you
have any questions about the contents of this brochure, please contact Michelle Juras, Chief Compliance Officer.
The information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. Registration as an investment advisor does not imply any level of skill or
training.
Additional information about HighPoint Advisor Group is also available on the SEC’s website at www.adviserinfo.sec.gov.
You may search this site using a unique identifying number, known as a CRD number. HighPoint Advisor Group, LLC’s CRD
Number is 316636.
2651 Warrenville Road, Suite 200
Downers Grove, IL 60515
630-719-9222
michelle.juras@hiptpartners.com
www.highpointplanningpartners.com
Item 2: Summary of Material Changes
Material Changes
The Following material changes have been made to this Disclosure Brochure since the last filing and distribution to Clients:
Item 4 and Item 10 have been updated with new information about the ownership structure and the entities involved
in the ownership of HPAG.
Full Brochure Available
HPAG’s Form ADV may be requested at any time, without charge by contacting HPAG at 630-719-9222.
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Item 3: Table of Contents
Item 1: Cover Page
1
Item 2: Summary of Material Changes
2
Item 3: Table of Contents
3
Item 4: Advisory Business
4
Item 5: Fees and Compensation
8
Item 6: Performance-Based Fees and Side-by-Side Management
11
Item 7: Types of Clients
12
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
12
Item 9: Disciplinary Information
13
Item 10: Other Financial Industry Activities and Affiliations
13
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
14
Item 12: Brokerage Practices
15
Item 13: Review of Accounts
18
Item 14: Client Referrals and Other Compensation
18
Item 15: Custody
20
Item 16: Investment Discretion
20
Item 17: Voting Client Securities
20
Item 18: Financial Information
20
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Item 4: Advisory Business
HighPoint Planning Partners, LLC was founded in 2012. In 2014 the Firm changed its name to HighPoint Advisor Group, LLC
(“HPAG", “Firm” or the “Advisor”), and in 2016 the Firm was purchased by Craig Ibrahim, Partner, and Martin Campbell,
Partner. HPAG is owned by HPPW Holdings, LLC, which is owned by HPPW, LLC and Management Holdings 3, LLC
(“MWMH”). MWMH is wholly owned by Merchant Wealth Partners, LLC, a Company managed by MWP Advisory, LLC, a
registered investment advisor, which is wholly owned by Merchant Investment Management, LLC. The Advisor is operated
by Craig Ibrahim and Martin Campbell.
HighPoint Advisor Group also does business as HighPoint Planning Partners, LLC. Many of HPAG’s Investment Advisor
Representatives (“IARs”) operate under separate business names.
HPAG provides investment advisory services to individuals, pension and profit-sharing plans, trusts, estates, charitable
organizations, and corporations or other business entities. Services include asset management, financial planning, and
consulting.
Fiduciary Statement
HPAG and our employees are fiduciaries who must act in the best interests of our clients. The Firm will act with competence,
dignity, integrity, and in an ethical manner when dealing with clients. HPAG will use reasonable care and exercise
independent professional judgement when conducting investment analysis, making investment recommendations, trading,
promoting our services, and engaging in other professional activities.
As a fiduciary, HPAG has the obligation to deal fairly with our clients. The Firm has the following responsibilities when
working with a client:
To render impartial advice;
To make appropriate recommendations based on the client’s needs, financial circumstances, and investment
objectives;
To exercise a high degree of care and diligence to ensure that information is presented in an accurate manner and
is not misleading;
To have reasonable basis, information, and understanding of the facts to provide appropriate recommendations
and representations;
To disclose any material conflict of interest in writing; and
To treat clients fairly and equitably.
Client Assets
As of December 31, 2024, HPAG manages approximately $3,999,000,000 in assets under management, all managed on a
discretionary basis.
Asset Management Services
HPAG provides continuous investment advice and asset management services based on the individual needs of the clients.
Through personal discussions in which goals and objectives based on a client’s particular circumstances are established,
HPAG develops a client’s personal investment policy and creates and manages a portfolio based on that policy. HPAG will
ensure that each client’s investments are suitable for that client and consistent with their investment needs, goals,
objectives, and risk tolerance. Account supervision is guided by the stated objectives of the client (i.e., capital preservation,
income with moderate growth, growth and income, growth, and aggressive growth). HPAG strives to tailor its advisory
services to the individual needs of clients.
Clients can place reasonable restrictions on the types of investments which are made on the client’s behalf. Clients will
retain individual ownership of all securities.
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HPAG will allocate its client’s investment management assets, on a discretionary basis, among mutual funds, exchange
traded funds, individual debt and equity securities, real estate investment trusts (“REITs”), and other investments in
accordance with the investment objectives of the client. Some of these investments have limited or no liquidity for a period
of time. Some also have additional minimum net worth and/or net income requirements for investments.
HPAG’s clients are advised to promptly notify HPAG if there are ever any changes in their financial situation or investment
objectives or if they wish to impose any reasonable restrictions upon HPAG’s management services.
Financial Planning and Consulting
HPAG offers financial planning services, either as a part of its wealth management services or pursuant to a separate
agreement. Financial planning services may include a review of all aspects of a client’s current financial situation, including
the following components: cash management, risk management, insurance, education funding, goal setting, retirement
planning, estate and charitable gift planning, and capital needs planning. When HPAG is engaged to address only certain
components, the client’s overall financial and investment issues will not be taken into consideration.
HPAG meets with the client to review risk tolerance, financial goals and objectives, and time horizons. Additional meetings
may include a review of additional financial information, such as sources of income, assets, insurance, liabilities, wills, trusts,
business agreements, tax returns, investments, and personal and family obligations.
When the IAR is engaged to provide a written financial plan, the financial plan will include both long and short-term
considerations, depending on the client’s financial situation. Upon completion, a plan is presented to the client, including
recommendations compatible with the client’s stated goals and objectives. An implementation schedule is reviewed with
the client to determine what steps will be pursued and with whom the steps may be accomplished. The client is under no
obligation to utilize additional services of HPAG and its representatives and is under no obligation to implement the advice
or plan. Clients can choose all, none, or certain specific components of advice and recommendations and can implement
the recommendations through the service providers of their choice.
Advisory Services to Retirement Plans and Plan Participants
HPAG offers various levels of advisory and consulting services to employee benefit plans and to the participants of such
plans (“Participants”). The services are designed to assist plan sponsors (“Plan Sponsors”) in meeting their management
and fiduciary obligations to Participants. HPAG will provide services to Plan Sponsors and their Participants as described
below. Plan Sponsors must make the ultimate decision to retain HPAG for pension consulting and other advisory services
including, but not limited to, services at the participant level. The Plan Sponsor is free to seek independent advice about
the appropriateness of any recommended services for the plan.
For employee benefit plans, HPAG may discuss the following areas with clients: overview, investor circumstances, tax policy,
reviews, diversification and investment constraints, selection/retention criteria for investments, investment monitoring and
control procedures, and duties and responsibilities.
Services include: Management of vendor relationships; Request for Proposals (RFPs); Assistance on Plan Design Strategies;
Fiduciary Consulting and Oversight; Investment Management; and Participant Education and Communication Services.
Advisory services provided to retirement plans may be solely provided by IARs or in combination with third parties.
Sponsor and Manager of Wrap Program
HPAG is the sponsor and manager of a wrap fee program, the HPAG Wrap Program (“Program”). The Program operates
under LPL’s Strategic Wealth Management platform. In the event the client participates in the Program, HPAG shall provide
its investment management services and arrange for brokerage transactions under a single annual advisory fee for both
advisory services and execution of transactions. Clients in the Program do not pay brokerage commissions, markups, or
transaction charges for execution of transactions in addition to the advisory fee. The advisory fee is negotiable between the
client and HPAG and is set out in the advisory agreement. The advisory fee is a percentage based on the value of all assets
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in the account, including cash holdings. The advisory fee will vary among investment advisor representatives (IAR) in the
Firm, as each IAR has their own fee schedule for similar services. The advisory fee is paid to HPAG and is shared between
HPAG and its IARs.
Clients should be aware that if a Client elects to participate in the Program based on a recommendation from HPAG, HPAG
receives compensation as a result. This compensation includes the advisory fee and other compensation, such as bonuses,
awards, or other things of value offered by LPL to HPAG or its associated persons. The amount of this compensation may
be more or less than what HPAG would receive if the client participated in other LPL programs, programs of other
investment advisors, or paid separately for investment advice, brokerage, and other client services. Therefore, HPAG has a
financial incentive to recommend a Program account over other programs and services.
The investment products available to be purchased in the Program can be purchased by clients outside of a Program
account, through broker-dealers or other investment firms not affiliated with HPAG.
A complete description of the Program’s terms and conditions (including fees) are contained in the Program’s wrap fee
brochure (See Form ADV Part 2A Appendix 1). There are no material differences between the HPAG managed wrap accounts
and other accounts. The wrap relationship exists primarily because of the preference of some clients not to be subject to
separate transaction charges.
LPL Financial Custodied Advisory Programs
HPAG may provide advisory services through certain programs sponsored by LPL Financial LLC (“LPL”), a registered
investment adviser and broker-dealer. Below is a brief description of each LPL custodied advisory program available to
HPAG. For more information regarding the LPL programs, including more information on the advisory services and fees that
apply, the types of investments available in the programs and the potential conflicts of interest presented by the programs
please see the program account packet (which includes the account agreement and LPL Form ADV program brochure) and
the Form ADV, Part 2A of LPL or the applicable program.
Manager Access Select Program (“MAS”)
MAS offers clients the ability to participate in the Separately Managed Account Platform (the “SMA Platform”) or the
Model Portfolio Platform (the “MP Platform”). In the SMA Platform, HPAG will assist client in identifying a third party
portfolio manager (“SMA Portfolio Manager”) from a list of SMA Portfolio Managers made available by LPL, and the
SMA Portfolio Manager manages client’s assets on a discretionary basis. HPAG will provide initial and ongoing
assistance regarding the SMA Portfolio Manager selection process. In the MP Platform, clients authorize LPL to direct
the investment and reinvestment of the assets in their accounts, in accordance with the selected model portfolio
provided by LPL’s Research Department or a third-party investment adviser. Clients should review the MAS Program
Brochure for more detailed information, available at lpl.com/disclosures.html.
A minimum account value of $25,000 is required for Manager Access Select, however, in certain instances, the
minimum account size may be lower or higher.
Optimum Market Portfolios Program (OMP)
OMP is a professionally managed mutual fund asset allocation program in which LPL and HPAG provide ongoing
investment advice and management. HPAG obtains the necessary financial data from the client, assists the client in
determining the suitability of the program and assists the client in setting an appropriate investment objective. HPAG
selects a model portfolio of mutual funds comprised of Optimum Funds Class I shares, designed by LPL’s Research
Department consistent with the client’s stated investment objective. Clients grant LPL discretionary trading authority
to sell previously purchased securities and purchase and sell Optimum Funds to track the model portfolio. Clients
should review the OMP Program Brochure for more detailed information, available at lpl.com/disclosures.html.
LPL generally requires a minimum account value of $1,000 for OMP, but additional contributions may be required for
account sizes below $10,000. In certain instances, LPL will permit a lower minimum account size.
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Personal Wealth Portfolios Program (PWP)
PWP is a unified managed account program in which LPL and HPAG provide ongoing investment advice
and management to clients. HPAG obtains the necessary financial data from the client and assists the
client in setting an appropriate investment objective. Client authorizes HPAG on a discretionary basis to
select an asset allocation model portfolio designed by LPL (“Portfolio”). HPAG then selects third party
investment advisers (“PWP Advisors”) who will provide investment models within each asset class of the
Portfolio. Clients authorize LPL to invest in accordance with the portfolio and models. Clients should
review the PWP Program Brochure for more detailed information, available at lpl.com/disclosures.html.
A minimum account value of $250,000 is required for PWP. In certain instances, LPL will permit a lower
minimum account size.
Model Wealth Portfolios Program (MWP)
MWP is a unified managed account program in which LPL and HPAG provide ongoing investment advice on a
discretionary basis. HPAG obtains the necessary financial data from the client, assists the client in determining the
suitability of the program and assists the client in setting an appropriate investment objective. HPAG selects one or
more model portfolios of securities (each, a “Portfolio”) designed by LPL’s Research Department, a third-party
investment strategist, or HPAG (each, a “Portfolio Strategist”), consistent with the client’s stated investment
objective. These Portfolios may contain mutual funds, ETFs, exchange-traded notes (“ETNs”), closed-end funds,
equities, or fixed-income securities. HPAG provides ongoing advice on the selection or replacement of a Portfolio
based on the client’s individual needs and may choose more than one Portfolio to be managed within a single MWP
account. A Portfolio also may be comprised of one or more underlying models. Clients grant HPAG discretion to
choose among the available models designed by the Portfolio Strategists, which may include HPAG and its IARs. The
Portfolio Strategist is responsible for selecting the securities within a Portfolio and for making changes to the
securities selected. Each Portfolio Strategist provides its model portfolio to LPL, and LPL makes the decisions on how
to implement the model on behalf of clients. Clients should review the MWP Program Brochure for more detailed
information, available at lpl.com/disclosures.html.
MWP requires a minimum asset value for a program account to be managed. The minimums vary depending on the
portfolio(s) selected and the account’s allocation amongst portfolios. The lowest minimum for a portfolio is $10,000.
In certain instances, a lower minimum for a portfolio is permitted. Client understands that the account will not be
invested according to a model portfolio until the applicable asset minimums for that model portfolio have been
reached.
Guided Wealth Portfolios (GWP)
GWP is an advisor-enhanced digital advice program that offers clients the ability to participate in a centrally managed
investment program, which is made available to users and clients through a web-based, interactive account
management portal. Clients are required to maintain an active profile in the account management portal to
participate in the program. Clients select from one of the following goals for their account: retirement, major
purchase, or general investing. Based on information provided by the client, the client is assigned a model portfolio
constructed by LPL. HPAG determines the suitability of the Program for the client and an appropriate investment
allocation track for the client. Clients authorize LPL on a discretionary basis to purchase and sell securities based upon
the model portfolio. Program securities currently include a limited universe of ETFs but may include mutual funds in
the future. Clients should review the GWP Program Brochure for more detailed information, available at
lpl.com/disclosures.html.
A minimum account value of $5,000 is required to enroll in GWP.
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Use of Independent Managers
As mentioned above, HPAG will occasionally recommend that certain clients authorize the active discretionary management
of a portion of their assets by and/or among certain independent investment manager(s) (“Independent Manager(s)”),
based upon the stated investment objectives of the client. The terms and conditions under which the client shall engage
the Independent Manager shall be set forth in separate written agreements between (1) the client and HPAG and (2) HPAG
or client and the designated Independent Manager. HPAG shall continue to render services to the client relative to the
discretionary selection of Independent Manager as well as the monitoring and review of account performance and client
investment objectives. For those services, HPAG will receive an annual advisory fee which is based upon a percentage of
the market value of the assets being managed by the designated Independent Manager.
When selecting an Independent Manager for a client, HPAG shall review information about the Independent Manager such
as its disclosure statement and/or material supplied by the Independent Manager or independent third parties for a
description of the Independent Manager’s investment strategies, past performance, and risk results to the extent available.
Factors that HPAG shall consider in selecting an Independent Manager include the stated client investment objective(s),
management style, performance, reputation, financial strength, reporting, pricing, and research. In using the services of an
Independent Manager, the client will incur additional fees to those charged by HPAG, the wrap fee program sponsor (if
applicable), and the corresponding broker-dealer and custodian.
In addition to HPAG’s Form ADV Part 2A (“Brochure”), the client shall also receive the Brochure of the designated
Independent Manager and wrap fee program sponsor (if applicable). Certain Independent Managers will impose more
restrictive account requirements and varying billing practices than HPAG. In such instances, HPAG will review, and possibly
alter, its corresponding account requirements and/or billing practices to accommodate those of the Independent Manager
or wrap fee program sponsor.
In certain cases, HPAG will refer a Client to an Independent Manager through whom the advisory fee is included in the
Independent Manager’s fee. If the Client engages the services of that Independent Manager, HPAG will be compensated
for its services by receipt of a fee paid directly by the Independent Manager to HPAG in accordance with the requirements
of Rule 206(4)-3 of the Investment Advisers Act of 1940, as amended, and any corresponding state securities laws, rules,
regulations, or requirements. Any such fee shall be paid solely from the Independent Manager’s investment management
fee or the program fee of the wrap fee program (as appropriate) and shall not result in any additional charge to the client.
Third-Party Platforms
HPAG uses a third-party platform to manage “held away” accounts. A held away account is an account that a client
maintains that is not held with a broker-dealer or custodian where we do not have a custodial relationship. For example, a
401(k) account sponsored by the client’s employer is a held away account. Prior to us managing any held away account,
the client will be provided with a link allowing them to connect one or more accounts to the platform. Once an account is
connected to the platform, the Advisor will review the current allocations, and when deemed necessary, the Advisor will
rebalance the account to the target asset allocation. When clients engage HPAG in this capacity, they are responsible to
keep the Pontera platform link active, so that HPAG will be able to access and manage the respective account without
delay. If HPAG determines that an Order Management System link has become inactive, HPAG will use its best efforts to
notify the client to resolve the issue.
Item 5: Fees and Compensation
HPAG charges a fee for advisory services based on assets under management. Fees for financial planning and hourly
consulting services are charged as either hourly or fixed fees, or those services may be included in a wealth management
agreement, where appropriate.
Fees, account minimums, and payment terms are negotiable depending on the client’s unique situation. Some clients will
pay more or less than others depending on the amount of assets, the type of portfolio, the time involved to manage the
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portfolio, the degree of responsibility assumed, the complexity of the engagement, the special skills needed to solve
problems, the application of experience, and the knowledge of the client’s situation.
Compensation – Asset Management Services
Annual asset management fees, range from 0% to 2.20%. Clients will be billed quarterly in advance at the beginning of each
calendar quarter based upon the value of the account on the last business day of the previous quarter. Fees will be debited
from the account in accordance with the client authorization in the Asset Management Agreement.
The advisory fee is deducted from the account by the custodian of the assets based on a written authorization from the
client.
If an Asset Management Agreement is terminated before the end of the billing quarter, the client is entitled to a prorated
refund of any pre-paid advisory fee based on the number of days remaining in the quarter after the termination date.
Compensation – Financial Planning and Consulting
Financial Planning and Consulting fees will be charged in one of three ways:
1. On an hourly basis up to $500 per hour, payable in advance or upon completion of the plan/project;
2. As a fixed fee, typically ranging from $500 to $20,000, depending on the nature and complexity of each client’s circumstances,
payable in advance or upon completion of the plan/project; or
3. As a retainer fee, payable on an ongoing basis.
Financial planning and consulting fees are payable in advance or upon completion of the plan/project, which is formalized
through a written financial plan or consulting engagement for the client. When fees are paid in advance, services must be
completed within a 6-month time frame.
HPAG also offers its financial planning and consulting services through ongoing support payable through an annual retainer
fee. Annual retainer fees are at a fixed annual rate of up to $20,000, payable monthly, quarterly, or annually (as defined on
the agreement) in arrears, which will be based on the complexity of services, frequency of Client interactions, and other
factors. Fees are negotiable based on the nature and complexity of the services to be provided and the overall relationship
with the IAR. An estimate for total fees will be provided to the Client in advance of the engagement.
Retirement Plan Services Fees
HPAG charges an annualized fee of up to 1.00% of the plan's assets for the pension consulting services described above,
payable quarterly or annually in advance. The type and amount of the fees charged to the client are negotiable and are
generally based on the size and complexity of the plan, the number of plan participants, the location of the participants,
the estimated number of meetings required, and other factors that are deemed relevant by HPAG when negotiating with
the client. An estimate of the total cost will be determined at the start of the advisory relationship.
If a Retirement Plan Service agreement is terminated before the end of the billing period, the client is entitled to a prorated
refund of any pre-paid fee based upon the total fee less the time and services spent on the engagement prior to the
termination.
Other Fees
As further discussed in response to Item 12 (below), HPAG shall generally recommend the brokerage and clearing services
of an outside Financial Institution.
HPAG will implement its investment management recommendations only after the client has arranged for and furnished
HPAG with all information and authorization regarding accounts with appropriate financial institutions. Financial institutions
shall include, but are not limited to, LPL Financial (“LPL”), Charles Schwab & Co Inc. (“Schwab”), Fidelity Brokerage Services,
LLC (“Fidelity”), or another broker-dealer recommended by HPAG or directed by the client.
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HPAG’s Agreement and/or the separate agreement with the Financial Institution may authorize HPAG through the Financial
Institution to debit the client’s account for HPAG’s fee and to directly remit that management fee to HPAG in accordance
with applicable custody rules. The Financial Institutions recommended by HPAG have agreed to send a statement to the
client, at least quarterly, indicating all amounts disbursed from the account including the amount of management fees paid
directly to HPAG.
In certain circumstances, Clients will incur charges imposed by the Financial Institution and other third parties, such as fees
charged by Independent Managers, custodial fees, charges imposed directly by a mutual fund or exchange traded fund in
the account (which shall be disclosed in the fund’s prospectus), deferred sales charges, odd-lot differentials, transfer taxes,
wire transfer and electronic fund fees, and other fees on brokerage accounts and securities transactions.
When purchasing mutual fund shares for a Client’s account, a Client is subject to various fees and charges, including, but
not limited to, the cost of portfolio management, creating account statements, account services, recordkeeping,
commissions, and legal services. The particular fees and charges a Client will pay are generally determined by the share
class that the Client purchases. Some share classes are subject to either a front-end sales charge or a deferred sales charge
and may be appropriate when implementing a pure buy and hold strategy. Other share classes impose a higher ongoing fee
(12b-1 fee) which is retained by the custodian. There are limitations on the availability of share classes to Clients based on
service providers and the funds themselves. These limitations may be imposed by the custodian if, for example, the
custodian’s platform only makes certain share classes available. The funds themselves impose certain limitations, such as
minimum investment requirements. HPAG seeks to use the lowest cost share class available while considering the Client’s
investment time horizon and preference. On a monthly basis, HPAG reviews mutual fund holdings to identify any non-
advisory share class holdings and to evaluate for share class exchange. For assets held outside of any wrap fee programs,
clients will typically incur brokerage commissions and transaction fees. Such charges, fees and commissions are exclusive
of and in addition to HPAG’s fee.
Commissions or Sales Charges for Recommendations of Securities
Certain investment advisor representatives of HPAG are also associated with LPL as broker-dealer registered
representatives (“Dually Registered Persons”). In their capacity as registered representatives of LPL, Dually Registered
Persons earn commissions for the sale of securities or investment products that they recommend for brokerage clients.
They do not earn commissions on the sale of securities or investment products recommended or purchased in advisory
accounts through HPAG. Clients are under no obligation to engage such persons and can choose brokers or agents not
affiliated with HPAG. Clients have the option of purchasing many of the securities and investment products through another
broker-dealer or investment adviser. However, when purchasing these securities and investment products away from
HPAG, you will not receive the benefit of the advice and other services we provide.
Prior to effecting brokerage transactions, the client will be required to enter into a new account agreement with LPL. The
brokerage commissions charged by LPL will vary from those charged by other broker-dealers. In addition, certain Dually
Registered Persons receive additional ongoing 12b-1 fees for mutual fund purchases from the mutual fund company during
the period that the client maintains the mutual fund investment in connection with their roles as Registered Representatives
of LPL.
While HPAG does not sell such securities products to its investment advisory clients, HPAG does permit Dually Registered
Persons, in their individual capacities as Registered Representatives of LPL, to sell securities products to its investment
advisory clients. A conflict of interest exists to the extent that Dually Registered Persons recommends the purchase of
securities, where they receive commissions or other additional compensation as a result of the transaction. HPAG has
procedures in place to ensure that any recommendations made by such IARs are in the best interest of clients regardless of
any additional compensation earned.
Individuals that are licensed as Registered Representatives of LPL are subject to regulations that restrict them from
conducting securities transactions away from LPL without written authorization from LPL. Clients should, therefore, be
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aware that for accounts where LPL serves as the custodian, HPAG is limited to offering services and investment vehicles
that are approved by LPL and may be prohibited from offering services and investment vehicles that are available through
other broker/dealers and custodians.
Fees for LPL Financial Sponsored Advisory Programs
The account fee charged to the client for each LPL advisory program is negotiable, subject to the following maximum
account fees:
Program
Manager Access Select
OMP
PWP
MWP
GWP
Maximum Fee (Annually)
2.95%*
2.5%
2.95%**
2.95%***
1.35%****
* The Manager Access Select (“MAS”) account fee consists of an advisory fee of up to 2.35% annually and a manager fee of
up to 0.60%. See the MAS program brochure for more information.
** The PWP account fee consists of an advisory fee of up to 2.35% annually and a manager fee of up to 0.60%. See the PWP
program brochure for more information.
*** The MWP account fee consists of an advisory fee of up to 2.35% and a manager fee of up to 0.60%. See the MWP
program brochure for more information.
**** GWP clients are charged an account fee consisting of an LPL program fee of 0.35% and an advisor fee of up to 1.00%.
LPL Research currently serves as the sole portfolio strategist and does not charge a fee for its services.
Account fees are payable quarterly in advance. LPL serves as program sponsor, co-investment adviser and broker-dealer for
the LPL advisory programs.
HPAG and LPL may share in the account fee and other fees associated with program accounts. Associated persons of HPAG
may also be registered representatives of LPL.
Certain Conflicts of Interest
HPAG receives compensation as a result of a client’s participation in an LPL program. Depending on, among other things,
the type and size of the account, type of securities held in the account, changes in its value over time, the ability to negotiate
fees or commissions, the historical or expected size or number of transactions, and the number and range of supplementary
advisory and client-related services provided to the client, the amount of this compensation may be more or less than what
the HPAG would receive if the client participated in other programs, whether through LPL or another sponsor, or paid
separately for investment advice, brokerage and other services.
The account fee may be higher than the fees charged by other investment advisers for similar services. Clients should
consider the level and complexity of the advisory services to be provided when negotiating the account fee (or the advisor
fee portion of the account fee, as applicable) with HPAG.
Please refer to the relevant LPL Form ADV program brochure for a more detailed discussion of conflicts of
interest for each LPL Financial sponsored advisory program.
Item 6: Performance-Based Fees and Side-by-Side Management
Neither HPAG nor any of its Supervised Persons (employees) accepts performance-based fees (fees based on a share of
capital gains on or capital appreciation of the assets of a client).
HPAG does not use a performance-based fee structure because of the potential conflict of interest. Performance-based
compensation creates an incentive for the Advisor to recommend an investment that carries a higher degree of risk to the
client. Therefore, the use of performance-based fees is prohibited by HPAG.
11 | HIGHPOINT ADVISOR GROUP, LLC
Item 7: Types of Clients
As described in Item 4, HPAG clients include individuals, high net worth individuals, pension and profit-sharing plans, trusts,
estates, charitable organizations, and corporations or other business entities.
HPAG requires a minimum account of $5,000 for investment advisory clients, although the minimum is negotiable under
certain circumstances. HPAG will sometimes group certain related client accounts for the purposes of achieving the
minimum account size.
Certain Independent Managers impose more restrictive account requirements and varying billing practices than HPAG. In
such instances, HPAG can alter its corresponding account requirements and/or billing practices to accommodate those of
the Independent Managers or wrap program sponsor.
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
HPAG often utilizes fundamental analysis which attempts to measure the intrinsic value of a security by looking at economic
and financial factors (including the overall economy, industry conditions, and the financial condition and management of
the company itself) to determine if the company is underpriced (indicating it may be a good time to buy) or overpriced
(indicating it may be time to sell). Fundamental analysis does not attempt to anticipate market movements. This presents
a potential risk, as the price of a security can move up or down along with the overall market regardless of the economic
and financial factors considered in evaluating the securities.
The investment strategy for a specific client is based upon the objectives stated by the client during consultations. The client
may change these objectives at any time. Other strategies may include long-term purchases, short-term purchases, trading,
and margin transactions.
HPAG will recommend the use of options for certain clients. Options allow HPAG to hedge (limit) certain losses on positions
clients hold. The option allows HPAG to buy or sell a security at a certain price (not the current market price). Clients pay a
fee for the option. If the option falls outside the money (i.e. the market price of the security does not justify
repurchasing/selling the security at the option price), the client will lose the fee for that option.
HPAG will recommend the use of Independent Managers for certain clients. HPAG will continue to perform ongoing due
diligence of such managers, but such recommendations rely, to a great extent, on the Independent Manager’s ability to
successfully implement their investment strategy. HPAG does not have the ability to supervise the Independent Managers
on a day-to-day basis, if at all.
All investments involve the risk of loss, including but not limited to loss of principal, a reduction in earnings (including
interest, dividends, and other distributions), and the loss of future earnings. Although HPAG manages the assets in a
manner consistent with risk tolerances, there can be no guarantee that our efforts will be successful. The investor should
be prepared to bear the risk of loss.
HPAG’s investment approach considers the risk of loss. Investors face the following investment risks:
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For example, when
interest rates rise, yields on existing bonds become less attractive, causing their market values to decline.
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and intangible events
and conditions. This type of risk is caused by external factors independent of a security’s particular underlying
circumstances. For example, political, economic, and social conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as much as a dollar today,
because purchasing power is eroding at the rate of inflation.
Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against the currency of the
12 | HIGHPOINT ADVISOR GROUP, LLC
investment’s originating country. This is also referred to as exchange rate risk.
Reinvestment Risk: This is the risk that future proceeds from investments may have to be reinvested at a potentially
lower rate of return (i.e. interest rate). This primarily relates to fixed income securities.
Business Risk: These risks are associated with a particular industry or a particular company within an industry. For
example, oil-drilling companies depend on finding oil and then refining it, a lengthy process, before they can
generate a profit. They carry a higher risk of profitability than an electric company, which generates its income from
a steady stream of customers who buy electricity no matter what the economic environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets are more liquid if
many traders are interested in a standardized product. For example, Treasury Bills are highly liquid, while real
estate properties are not.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of profitability because the
company must meet the terms of its obligations in good times and bad. During periods of financial stress, the
inability to meet loan obligations may result in bankruptcy and/or a declining market value.
Item 9: Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events that
would be material to your evaluation of HPAG or the integrity of HPAG’s management persons.
HPAG was the subject of an SEC examination related to mutual fund share class selection from 2014 to 2018 that resulted
in an administrative and cease and desist order on April 27, 2022. In March 2018, prior to being contacted by the SEC, HPAG
updated its policies and procedures related to mutual fund shares. Neither HPAG nor its IARs received 12b-1 fees paid by
the client to the clearing firm. However, HPAG did not adequately disclose that it avoided paying transaction fees on certain
mutual fund transactions.
The Firm was found to have (1) invested certain clients’ assets in higher-cost mutual fund share classes than were otherwise
available while failing to disclose the conflicts of interest associated with those investment recommendations, resulting in
the advisor avoiding paying transaction fees on client trades; (2) not provided full and fair disclosure to clients concerning
its use of mutual fund share classes offered through the NTF program in wrap accounts; and (3) failed to adopt and
implement written compliance policies and procedures reasonably designed to prevent violations of the Advisers Act and
the rules thereunder in connection with its mutual fund selection practices in its wrap program and its disclosure of its
associated conflicts of interest.
The Firm reached a settlement with the SEC related to mutual fund share class disclosures and procedures. Under the terms
of the settlement, HighPoint was ordered to cease and desist from committing or causing any violations or future violations,
was censured, and was required to pay disgorgement, prejudgment interest, and a civil penalty.
Separately from this matter, certain IARs of the Firm are required to report disciplinary items. Before entering into an
advisory relationship, you are advised to review the disciplinary history of your IAR using the Investment Adviser Public
Disclosure website, available at sec.gov.
Item 10: Other Financial Industry Activities and Affiliations
HPAG is not registered as, and does not have an application pending as, a securities broker-dealer, futures commission
merchant, commodity pool operator, or commodity trading advisor. HPAG is not an affiliate of LPL and is solely responsible
for the investment advice rendered to advisory clients.
In addition to its investment advisory activities, HPAG offers retail brokerage services through associated persons that are
registered representatives of LPL. HPAG, as a branch office of LPL, is required to keep and maintain certain records and
perform other compliance functions in relation to the advisory activities of HPAG. As a result of the relationship between
HPAG and LPL, LPL has access to certain confidential information (e.g., financial information, investment objectives,
transactions, and holdings) about HPAG’s clients, even if client does not establish any account through LPL. If you would
13 | HIGHPOINT ADVISOR GROUP, LLC
like a copy of the LPL privacy policy, please refer to lpl.com and click on the hyperlink at the bottom of the page for
privacy/security information. LPL is a broker-dealer that is independently owned and operated and is not affiliated with
HPAG. Please refer to Item 12 for a discussion of the benefits HPAG may receive from LPL and the conflicts of interest
associated with receipt of such benefits.
Certain Investment Advisor Representatives (“IARs”) of HPAG are appointed with several insurance companies and are able
to receive separate compensation for transactions implemented through various insurance companies. Clients are not
obligated to use any company for insurance product purchases and can work with any insurance agent they choose.
Insurance compensation will be separate and distinct from financial planning and asset management fees charged by HPAG.
Charles Brown III maintains his own Registered Investment Advisor, CB3 Financial Group, Inc. Mr. Brown operates this
Registered Investment Advisor separately from his advisory business with HPAG.
As discussed above, HPAG recommends that certain clients authorize the active discretionary management of a portion of
their assets by and/or among certain Independent Managers. In certain circumstances HPAG’s compensation is included in
the advisory fee charged by such Independent Managers. HPAG will recommend these Independent Managers only if it is
in the best interest of their clients.
Merchant Wealth Management Holdings 3, LLC – Merchant Wealth Management Holdings 3, LLC ("Merchant Wealth"), a
subsidiary of Merchant Wealth Partners, LLC ("MWP"), owns a controlling interest in the Advisor. Merchant Wealth is wholly
owned by MWP, a Company managed by MWP Advisory, LLC, a registered investment advisor, which is wholly owned by
Merchant Investment Management, LLC (“Merchant Investment”). Merchant Investment, through MWP, has ownership
interests in various companies that provide investment and other consulting services to financial firms, including investment
advisors ("Investment Solutions"). The Advisor is provided access to use these Investment Solutions, where the Advisor may
utilize the Investment Solutions pursuant to an engagement that the Advisor enters into directly with the third party
providing the Investment Solution. These Investment Solutions may include, but are not limited to, third party money
managers, private investments, pooled investment vehicles, or other investment products for which a commission is
earned. Engagement of and with these Investment Solutions poses a potential conflict of interest due to the ownership
interest that Merchant Investment's or MWP's various subsidiaries own in the third parties providing these Investment
Solutions. Through these ownership interests in the third parties that provide these Investment Solutions, Merchant
Investment or MWP will benefit from additional revenue that is generated when the Advisor engages any of these third
party service providers. Accordingly, the Advisor has an incentive to engage one or more of these Investment Solutions. In
an effort to ensure these conflicts of interest are addressed, the Advisor has implemented a risk control and disclosure
framework, the objective of which is for the Advisor to select Investment Solutions that are in the best interest of the Client.
Although Merchant Wealth has a controlling interest in the Advisor, the Advisor operates as a Fiduciary and seeks to ensure
Client’s interests are met and will ensure appropriate disclosure of all relevant conflicts of interest and disclose how such
conflicts are mitigated.
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
HPAG employees must comply with a Code of Ethics (“Code”). The Code describes HPAG’s high standard of business conduct
and fiduciary duty to its clients. The Code’s key provisions include:
Statement of General Principles
Policy on and reporting of Personal Securities Transactions
A prohibition on Insider Trading
Restrictions on the acceptance of significant gifts
Procedures to detect and deter misconduct and violations
Requirement to maintain confidentiality of client information
Compliance reviews all employee trades each quarter. These reviews ensure that personal trading does not affect the
markets and that client accounts of HPAG receive preferential treatment over employee accounts.
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HPAG employees must acknowledge the terms of the Code of Ethics at least annually. Any individual not in compliance with
the Code of Ethics is subject to disciplinary action up to, and including, termination. Clients and prospective clients can
obtain copies of HPAG’s Code of Ethics by contacting HPAG at 630-719-9222.
HPAG and its employees may buy or sell securities identical to those recommended to clients for their personal accounts.
The Code of Ethics, described above, is designed to assure that the personal securities transactions, activities, and interests
of the employees of HPAG will not interfere with making decisions in the best interest of advisory clients and implementing
such decisions, while at the same time, allowing employees to invest for their own accounts. Under the Code, certain classes
of securities, primarily mutual funds, have been designated as exempt transactions, based upon a determination that these
would materially not interfere with the best interest of HPAG clients. In addition, the Code requires pre- clearance of Initial
Public Offerings and Private Placement transactions.
Because the Code of Ethics in some circumstances would permit employees to invest in the same securities as clients, there
is a possibility that employees could benefit from market activity by a client in a security held by an employee. Employee
trading is continually monitored under the Code of Ethics, and the Code is designed to reasonably prevent conflicts of
interest between HPAG and its clients.
HPAG and its employees do not recommend to clients, or buy or sell for client accounts, securities in which they have a
material financial interest. HPAG will not effect any principal or agency cross securities transactions for client accounts.
HPAG will also not cross trades between client accounts.
Participation or Interest in Client Transactions – Aggregation
HPAG and its employees trade in the same securities with client accounts on an aggregated basis when consistent with
HPAG’s obligation of best execution. In such circumstances, the affiliated and client accounts will share commission costs
equally and receive securities at a total average price. HPAG will retain records of the trade order (specifying each
participating account) and its allocation, which will be completed prior to the entry of the aggregated order. Completed
orders will be allocated as specified in the initial trade order. Partially filled orders will be allocated on a pro rata basis. Any
exceptions will be explained on the order.
Item 12: Brokerage Practices
HPAG does not receive formal soft dollar benefits in connection with client securities transactions. See disclosure below
regarding other economic benefits.
HPAG does not receive client referrals from broker-dealers. As discussed above, in Item 5, HPAG will generally recommend
that clients establish a brokerage account with LPL to maintain custody of clients’ assets and to effect trades for their
accounts. LPL provides brokerage and custodial services to independent investment advisory firms, including HPAG. For
HPAG’s accounts custodied at LPL, LPL generally is compensated by clients through commissions, trails, or other transaction-
based fees for trades that are executed through LPL or that settle into LPL accounts. For IRA accounts, LPL generally charges
account maintenance fees. In addition, LPL also charges clients miscellaneous fees and charges, such as account transfer
fees.
Clients should understand that not all investment advisers recommend that clients custody their accounts and trade
through specific broker-dealers. For accounts where LPL serves as the custodian, HPAG is limited to offering services and
investment vehicles that are approved by LPL and may be prohibited from offering services and investment vehicles that
are available through other broker-dealers and custodians, some of which are more suitable for a client’s portfolio than the
services and investment vehicles offered through LPL.
Clients should also understand that LPL is responsible under FINRA rules for supervising certain business activities of HPAG
and its Dually Registered Persons that are conducted through broker-dealers and custodians other than LPL. LPL charges a
fee for its oversight of activities conducted through these other broker-dealers and custodians. This arrangement presents
15 | HIGHPOINT ADVISOR GROUP, LLC
a conflict of interest because HPAG has a financial incentive to recommend that the client maintains his/her account with
LPL rather than with another broker-dealer or custodian to avoid incurring the oversight fee.
While LPL does not participate in, or influence the formulation of, the investment advice HPAG provides, certain supervised
persons of HPAG are Dually Registered Persons. Dually Registered Persons are restricted by certain FINRA rules and policies
from maintaining client accounts at another custodian or executing client transactions in such client accounts through any
broker-dealer or custodian that is not approved by LPL. As a result, the use of other trading platforms must be approved
not only by HPAG, but also by LPL.
Factors which HPAG considers in recommending any broker-dealer to clients include their respective financial strength,
reputation, execution, pricing, research, and service. LPL enables HPAG to obtain many mutual funds without transaction
charges and other securities at nominal transaction charges. The commissions and/or transaction fees charged by LPL vary
from those charged by other broker-dealers.
In addition to LPL, HPAG also has a relationship with, member FINRA/SIPC/NFA, Charles Schwab & Co., Inc. (“Schwab”),
member FINRA/SIPC, and Fidelity Brokerage Services, LLC (“Fidelity”), member FINRA/SIPC. Fidelity offers services to
independent investment advisors, including custody of securities, trade execution, clearance, and settlement of
transactions. HPAG receives some benefits from Fidelity through its participation in the programs. Schwab serves as the
qualified custodian to certain Clients. HPAG maintains an institutional relationship with Schwab, whereby the Advisor
receives economic benefits from Schwab (Please see the disclosure under Item 14 below.)
The commissions paid by HPAG’s clients shall comply with HPAG’s duty to obtain “best execution.” However, a client will
sometimes pay a commission that is higher than another qualified broker-dealer might charge to effect the same transaction
where HPAG determines, in good faith, that the commission is reasonable in relation to the value of the brokerage and
research services received. In seeking best execution, the determinative factor is not the lowest possible cost but whether
the transaction represents the best qualitative execution, taking into consideration the full range of a broker-dealer’s
services, including among others, the value of research provided, execution capability, commission rates, and
responsiveness. Consistent with the foregoing, while HPAG will seek competitive rates, it does not necessarily obtain the
lowest possible commission rates for client transactions.
If the client requests HPAG arrange for the execution of securities brokerage transactions for the client’s account, HPAG
shall direct such transactions through broker-dealers that HPAG reasonably believes will provide best execution. HPAG shall
periodically and systematically review its policies and procedures regarding recommending broker-dealers to its clients in
line with its duty to obtain best execution.
The client may direct HPAG in writing to use a particular broker-dealer to execute some or all transactions for the client. In
that case, the client will negotiate terms and arrangements for the account with that broker-dealer, and HPAG will not seek
better execution services or prices from other broker-dealers or be able to “batch” client transactions for execution through
other broker-dealers with orders for other accounts managed by HPAG (as described below). As a result, the client might
pay higher commissions or other transaction costs or greater spreads, or receive less favorable net prices, on transactions
for the account than would otherwise be the case. Subject to its duty of best execution, HPAG can decline a client’s request
to direct brokerage if, in HPAG’s sole discretion, such directed brokerage arrangements would result in additional
operational difficulties or violate restrictions imposed by other broker-dealers.
Support Provided by Financial Institutions
LPL makes available to HPAG various products and services designed to assist HPAG in managing and administering client
accounts. Many of these products and services may be used to service all or a substantial number of HPAG’s accounts,
including accounts not held with LPL. These include software and other technology that provide access to client account
data (such as trade confirmation and account statements); facilitate trade execution (and aggregation and allocation of
trade orders for multiple client accounts); provide research, pricing information and other market data; facilitate payment
of HPAG’s fees from its clients’ accounts; and assist with back-office functions, recordkeeping, and client reporting.
16 | HIGHPOINT ADVISOR GROUP, LLC
LPL also makes available to HPAG other services intended to help HPAG manage and further develop its business. Some of
these services assist HPAG to better monitor and service program accounts maintained at LPL; however, many of these
services benefit only HPAG, for example, services that assist HPAG in growing its business. These support services and/or
products may be provided without cost, at a discount, and/or at a negotiated rate, and include practice management-
related publications; consulting services; attendance at conferences and seminars, meetings, and other educational and/or
social events; marketing support; and other products and services used by HPAG in furtherance of the operation and
development of its investment advisory business.
Where such services are provided by a third-party vendor, LPL will either make a payment to HPAG to cover the cost of such
services, reimburse HPAG for the cost associated with the services, or pay the third-party vendor directly on behalf of HPAG.
The products and services described above are provided to HPAG as part of its overall relationship with LPL. While as a
fiduciary HPAG endeavors to act in its clients’ best interests, the receipt of these benefits creates a conflict of interest
because HPAG’s recommendation that Clients custody their assets at LPL is based in part on the benefit to HPAG of the
availability of the foregoing products and services and not solely on the nature, cost, or quality of custody or brokerage
services provided by LPL. HPAG’s receipt of some of these benefits may be based on the amount of advisory assets custodied
on the LPL platform.
Trade Aggregation
Transactions for each client generally will be effected independently, unless HPAG decides to purchase or sell the same
securities for several clients at approximately the same time. HPAG will occasionally (but is not obligated to) combine or
“batch” such orders to obtain best execution, to negotiate more favorable commission rates, or to allocate equitably among
HPAG’s clients differences in prices and commissions or other transaction costs that might have been obtained had such
orders been placed independently. Under this procedure, transactions will generally be averaged as to price and allocated
among HPAG’s clients pro rata to the purchase and sale orders placed for each client on any given day. To the extent that
HPAG determines to aggregate client orders for the purchase or sale of securities, including securities in which HPAG’s
Advisory Affiliates invest, HPAG shall do so in accordance with applicable rules promulgated under the Advisers Act and no-
action guidance provided by the staff of the U.S. Securities and Exchange Commission. HPAG’s allocation procedure seeks
to be fair and equitable to all clients with no particular client(s) being favored or disfavored over any other clients.
HPAG shall not receive any additional compensation or remuneration as a result of the aggregation. In the event that HPAG
determines that a prorated allocation is not appropriate under the particular circumstances, the allocation will be made
based upon other relevant factors, which may include the following practices: (i) when only a small percentage of the order
is executed, shares can be allocated to the account with the smallest order or the smallest position or to an account that is
out of line with respect to security or sector weightings relative to other portfolios, with similar mandates;
(ii) allocations can be given to one account when one account has limitations in its investment guidelines which prohibit it
from purchasing other securities which are expected to produce similar investment results and can be purchased by other
accounts; (iii) if an account reaches an investment guideline limit and cannot participate in an allocation, shares can be
reallocated to other accounts (this may be due to unforeseen changes in an account’s assets after an order is placed);
(iv) with respect to sale allocations, allocations can be given to accounts low in cash; (v) in cases when a pro rata allocation
of a potential execution would result in a de minimis allocation in one or more accounts, HPAG can exclude the account(s)
from the allocation; the transactions can be executed on a pro rata basis among the remaining accounts; or (vi) in cases
where a small proportion of an order is executed in all accounts, shares can be allocated to one or more accounts on a
random basis.
Consistent with obtaining best execution, brokerage transactions are sometimes directed to certain broker-dealers in return
for investment research products and/or services which assist HPAG in its investment decision-making process. Such
research generally will be used to service all HPAG’s clients, but brokerage commissions paid by one client may be used to
pay for research that is not used in managing that client’s portfolio. The receipt of investment research products and/or
services as well as the allocation of the benefit of such investment research products and/or services poses a conflict of
17 | HIGHPOINT ADVISOR GROUP, LLC
interest because HPAG does not have to produce or pay for the products or services.
As noted above, accounts for HPAG or its employees may be included in a block trade with client accounts.
Wrap Fee Programs
As disclosed in Item 4, clients can participate in wrap fee programs. In evaluating a wrap fee program, a client should
recognize that brokerage commissions for the execution of transactions in their account are not negotiated. Transactions
are effected net (i.e. without commission), and a portion of the wrap fee is generally considered to be in lieu of commissions.
Trades are generally expected to be executed only with the broker dealer with which the client has entered into the wrap
fee arrangement. HPAG will not, therefore, place transactions with other broker dealers for transactions in its wrap fee
programs. Best execution is evaluated on the basis of trade prices but also takes into account such factors as waived
commissions, ability to execute block trades, and the number of trades executed. Broker-dealers generally offer the best
price for transactions in listed equity securities, but there is no assurance that any broker-dealer will continue to provide
better execution than another. Additionally, transaction costs in other types of securities or in other wrap fee arrangements
will vary.
In evaluating alternative wrap fee programs, the client should assess the broker-dealer offering the wrap fee arrangement
with respect to price and execution of most or all transactions. The client should also consider that depending on the wrap
fee charged by the broker-dealer, the amount of portfolio activity in the client’s account, the value of custodial and other
services which are provided under the arrangement, and other factors, the wrap fee may or may not exceed the aggregate
cost of such services were they to be provided separately and if the firm were free to negotiate commissions and seek best
price and execution of transactions for the client’s account.
Item 13: Review of Accounts
Account Managers will monitor accounts on a continuous basis and will conduct a formal review on at least an annual basis.
Each client is assigned a primary relationship manager. The primary relationship manager has the responsibility for
communicating with the client, updating changes to the client's situation, and regularly reviewing the client’s portfolio,
including the asset allocation and the specific assets included in the account. The client review includes comparing the
portfolio and current security positions with the goals and objectives as outlined by the investment policy statement,
reviewing changes to the client’s investment circumstances, evaluating the specific holdings, rebalancing the portfolio, and
communicating the current status of the portfolio and any recommended actions to the client.
Clients' accounts are reviewed regularly. Formal reviews, including contact with clients, occur at least once a year. Reviews
may also be conducted if there are changes in market, political or economic conditions, tax laws, new investment
information, and/or changes in a client's own situation. A client can request a meeting with their IAR at any time.
At least quarterly, the Client’s chosen custodian provides clients with an account statement for each client account, which
may include individual holdings, cost basis information, deposits and withdrawals, and performance. In addition, the
custodian provides clients with trade confirmations for each position bought and sold.
Financial Planning – Reviews and Reporting
Financial Planning and Consulting clients will be reviewed as contracted at the inception of the engagement.
Item 14: Client Referrals and Other Compensation
As disclosed under Item 12 above, HPAG and/or its Dually Registered Persons are incented to join and remain affiliated with
LPL and to recommend that clients establish accounts with LPL, often through the provision of Transition Assistance. The
receipt of any such compensation creates a financial incentive for the IAR to recommend LPL as custodian for the assets in
a client’s advisory account. We encourage clients to discuss any such conflicts of interest with their representative before
deciding to custody their assets at LPL.
18 | HIGHPOINT ADVISOR GROUP, LLC
Transition Assistance Benefits
LPL provides various benefits and payments to Dually Registered Persons that are new to the LPL platform to assist the
representative with the costs (including foregone revenues during account transition) associated with transitioning his or
her business to the LPL platform (collectively referred to as “Transition Assistance”). The proceeds of such Transition
Assistance payments are intended to be used for a variety of purposes, including but not necessarily limited to, providing
working capital to assist in funding the Dually Registered Person’s business, satisfying any outstanding debt owed to the
Dually Registered Person’s prior firm, offsetting account transfer fees (ACATs) payable to LPL as a result of the Dually
Registered Person’s clients transitioning to LPL’s custodial platform, technology set-up fees, marketing and mailing costs,
stationery and licensure transfer fees, moving expenses, office space expenses, staffing support, and termination fees
associated with moving accounts.
The amount of the Transition Assistance payments is often significant in relation to the overall revenue earned or
compensation received by the Dually Registered Person at his/her prior firm. Such payments are generally based on the size
of the Dually Registered Person’s business established at his/her prior firm and/or assets under custody at LPL. Please refer
to the relevant Part 2B Brochure Supplement for more information about the specific Transition Payments your
representative receives.
Transition Assistance payments and other benefits are provided to associated persons of HPAG in their capacity as
registered representatives of LPL. However, the receipt of Transition Assistance by such Dually Registered Persons creates
conflicts of interest relating to HPAG’s advisory business because it creates a financial incentive for HPAG’s representatives
to recommend that its clients maintain their accounts with LPL. In certain instances, the receipt of such benefits is
dependent on a Dually Registered Person maintaining its clients’ assets with LPL, and therefore HPAG has an incentive to
recommend that clients maintain their account with LPL in order to generate such benefits.
HPAG attempts to mitigate these conflicts of interest by evaluating and recommending that clients use LPL’ s services based
on the benefits that such services provide to our clients, rather than the Transition Assistance earned by any particular
Dually Registered Person. Other factors considered by HPAG in recommending that clients maintain accounts with LPL are
listed above. However, clients should be aware of this conflict and take it into consideration in deciding whether to custody
their assets in a brokerage account at LPL.
HPAG participates in institutional customer programs for Schwab, Fidelity, and Bright Directions, and HPAG recommends
those custodians to certain clients for custody and brokerage services. There is no direct link between HPAG’s participation
in the programs and the investment advice it gives to its clients, although HPAG receives economic benefits through its
participation in the programs that are typically not available to retail investors. These benefits include the following
products and services (provided without cost or at a discount): receipt of duplicate client statements and confirmations;
research related products and tools; consulting services; access to a trading desk serving HPAG participants; access to block
trading (which provides the ability to aggregate securities transactions for execution and then allocate the appropriate
shares to client accounts); the ability to have advisory fees deducted directly from client accounts; access to an electronic
communications network for client order entry and account information; access to mutual funds with no transaction fees
and to certain institutional money managers; and discounts on compliance, marketing, research, technology, and practice
management products or services provided to HPAG by third party vendors. The custodians may also have paid for business
consulting and professional services received by HPAG’s related persons. Some of the products and services made available
by these custodians through the programs benefit HPAG but may not benefit its client accounts. These products or services
assist HPAG in managing and administering client accounts, including accounts not maintained at these custodians. Other
services made available by the custodians are intended to help HPAG manage and further develop its business enterprise.
The benefits received by HPAG or its personnel through participation in the programs do not depend on the amount of
brokerage transactions directed to the custodians. As part of its fiduciary duties to clients, HPAG endeavors at all times to
put the interests of its clients first. Clients should be aware, however, that the receipt of economic benefits by HPAG or its
related persons in and of itself creates a potential conflict of interest and could indirectly influence HPAG’s choice of
custodian for custody and brokerage services.
19 | HIGHPOINT ADVISOR GROUP, LLC
HPAG has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a division of
Schwab dedicated to serving independent advisory firms like HPAG. As a registered investment advisor participating on the
Schwab Advisor Services platform, HPAG receives access to software and related support without cost because the Advisor
renders investment management services to Clients that maintain assets at Schwab. Services provided by Schwab benefit
the Advisor and many, but not all services provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the
Advisor endeavors at all times to put the interests of its Clients first. Clients should be aware, however, that the receipt of
economic benefits from a custodian creates a potential conflict of interest since these benefits may influence the Advisor's
recommendation of this custodian over one that does not furnish similar software, systems support, or services.
HPAG’s receipt of additional services does not diminish its duty to act in the best interests of its clients, including seeking
best execution of trades for client accounts.
Compensation – Client Referrals
If a Client is introduced to the IAR by either an unaffiliated or affiliated party (herein a “Promoter”), the compensates that
Promoter a fee in accordance with Rule 206(4)-1 of the Advisers Act and any corresponding state securities requirements.
Any such compensation shall be paid solely from the investment advisory fees earned by the IAR, and shall not result in any
additional charge to the Client.
Item 15: Custody
Clients typically authorize HPAG (in the client agreement) to debit fees directly from the client’s account at the Custodian,
or authorize the Custodian to debit fees on behalf of HPAG. The Custodian is advised in writing of the limitation of HPAG
access to the account. The Custodian sends a statement to the client, at least quarterly, indicating all amounts disbursed
from the account including the amount of advisory fees paid directly to HPAG.
As described above and in Item 13, clients receive at least quarterly statements from the Custodian that holds and maintains
client’s investment assets. Clients are urged to carefully review such statements and compare such official custodial records
to reports provided by HPAG. HPAG reports vary from custodial statements based on accounting procedures, reporting
dates, or valuation methodologies of certain securities.
Item 16: Investment Discretion
HPAG has accepted limited power of attorney to act on a discretionary basis on behalf of most of its clients. A limited power
of attorney allows HPAG to execute trades on behalf of clients.
When such limited powers exist between HPAG and the client, HPAG has the authority to determine, without obtaining
specific client consent, both the amount and type of securities to be bought to satisfy client account objectives. Additionally,
HPAG can accept any reasonable limitation or restriction to such authority on the account placed by the client. All limitations
and restrictions placed on accounts must be presented to HPAG in writing.
Item 17: Voting Client Securities
HPAG does not have any authority to and does not vote proxies on behalf of clients. Clients retain the responsibility for
receiving and voting proxies for securities maintained in their portfolios; clients receive these proxies directly from either
the Custodian or transfer agents.
Item 18: Financial Information
HPAG has no financial commitment that impairs its ability to meet contractual and fiduciary commitments to clients and
has not been the subject of a bankruptcy proceeding.
HPAG does not require prepayment of fees of both more than $1,200 per client and more than six months in advance and
therefore is not required to provide a balance sheet to clients.
20 | HIGHPOINT ADVISOR GROUP, LLC