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Form ADV Part 2A: Disclosure Brochure
Hinchley Advisory Group, LLC
6746 South Revere Parkway
Suite B-140
Centennial, CO 80112
Telephone: 303-284-8081
Facsimile: 844-675-9489
Email: bruce@hinchleyag.com
Website: www.hinchleyandco.com
Date: April 6, 2026
This brochure provides information about the qualifications and business practices of Hinchley
Advisory Group, LLC. If you have any questions about the contents of this brochure, please contact us
at 303-284-8081. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Hinchley Advisory Group, LLC (CRD#157860) is available on the SEC's
website at www.adviserinfo.sec.gov.
Hinchley Advisory Group, LLC is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level of
skill or training.
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Item 2 Summary of Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last Annual Updating Amendment dated January 30, 2025, we have had no
material changes to our Brochure.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisers
Item 20 Additional Information
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Item 4 Advisory Business
Description of Services and Fees
Hinchley Advisory Group is a registered investment adviser based in Centennial, Colorado. We are
organized as a limited liability company under the laws of the State of Colorado. Bruce D. Hinchley is
our principal owner. The Firm registered in November 2011 as a state registered adviser and in June
2024 as an SEC registered adviser. We are notice filed with our home state of Colorado and in such
other states where required by law. We only conduct advisory business in those states where we are
properly notice filed or exempt from notice filing or registration requirements. Currently, we
offer Portfolio Management Services which are personalized to each individual client.
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this brochure, the words "we", "our" and "us" refer to Hinchley Advisory
Group and the words "you", "your" and "client" refer to you as either a client or prospective client of our
firm. Also, you may see the term Associated Person throughout this brochure. As used in this
brochure, our Associated Persons are our firm's officers, employees, and all individuals providing
investment advice on behalf of our firm.
We use the terms "we" and "our" throughout this disclosure brochure to refer to the firm as an entity.
The use of these terms is not intended to imply that there is more than one individual associated
providing investment advice on behalf of this firm.
Portfolio Management Services
We offer discretionary portfolio management services. Our investment advice is tailored to meet our
clients' needs and investment objectives. If you retain our firm for portfolio management services, we
will meet with you to determine your investment objectives, risk tolerance, and other relevant
information (the "suitability information") at the beginning of our advisory relationship. We will use the
suitability information we gather to develop a strategy that enables our firm to give you continuous and
focused investment advice and/or to make investments on your behalf. As part of our portfolio
management services, we will customize an investment portfolio for you in accordance with your risk
tolerance and investing objectives. We may also invest your assets using a predefined strategy, or we
may invest your assets according to one or more model portfolios developed by our firm. Once we
construct an investment portfolio for you, or select a model portfolio, we will monitor your portfolio's
performance on an ongoing basis, and will rebalance the portfolio as required by changes in market
conditions and in your financial circumstances.
In conjunction with our Porfolio Management Service, we include financial planning at no additional
charge. Financial planning typically involves providing a variety of advisory services to clients
regarding the management of their financial resources based upon an analysis of their individual
needs. If you retain our firm, we will meet with you to gather information about your financial
circumstances and objectives. We may also use financial planning software to determine your current
financial position and to define and quantify your long-term goals and objectives. Once we specify
those long-term objectives (both financial and non-financial), we will develop shorter-term, targeted
objectives. Once we review and analyze the information you provide to our firm and the data derived
from our financial planning software, we will deliver a written plan to you, designed to help you achieve
your stated financial goals and objectives.
Financial plans are based on your financial situation at the time we present the plan to you, and on the
financial information you provide to our firm. You must promptly notify our firm if your financial
situation, goals, objectives, or needs change.
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The following generally describes our model portfolios:
Growth - this portfolio seeks to maximize capital appreciation and is not concerned with current
income. The portfolio is designed for investors who have a high risk tolerance and are willing to accept
greater volatility in exchange for greater potential capital appreciation.
Moderate Growth – this portfolio seeks capital appreciation and is not concerned with current income.
The portfolio is designed for investors who have a high risk tolerance and are willing to accept volatility
in exchange for potential capital appreciation.
Balanced – this portfolio seeks to provide moderate capital appreciation and limited current income
with a secondary goal of capital preservation. This portfolio is designed for investors who have a
moderate risk tolerance and are willing to accept limited volatility in pursuit of moderate capital
appreciation.
Moderately Conservative – this portfolio seeks to provide limited capital appreciation and modest
current income with a secondary goal of capital preservation. This portfolio is designed for investors
who wish to limit their exposure to risk but are willing to accept some portfolio volatility in pursuit of
modest capital appreciation.
Conservative - this portfolio seeks to provide preservation of capital, inflation protection, and current
income. Capital appreciation is a secondary goal. This portfolio is designed for investors who have a
low risk tolerance and are willing to accept commensurate returns in exchange for asset protection.
If you participate in our discretionary portfolio management services, we require you to grant our firm
discretionary authority to manage your account. Discretionary authorization will allow our firm to
determine the specific securities, and the amount of securities, to be purchased or sold for your
account without your approval prior to each transaction. Discretionary authority is typically granted by
the investment advisory agreement you sign with our firm, a power of attorney, or trading authorization
forms. In providing discretionary management services, we do not accept client restrictions on the
specific securities or the types of securities that may be held in their account.
Types of Investments
While we primarily recommend mutual funds, variable annuities, and variable life insurance, we may
offer advice on any type of investment that a client may have in their portfolio,or inquire about.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
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• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of January 19, 2026, we provide continuous management services for $193,080,000 in client assets
on a discretionary basis.
Conflicts of Interest
In general, conflicts of interest arise in situations where we: (1) have the ability to receive a financial
gain, or avoid a financial loss, at the expense of the client; (2) have a financial or other incentive to
recommend a particular product, service, or provider or to favour the interest of another client or group
of clients over the interests of the client; and (3) receive or will receive from a person other than the
client an inducement in relation to a service provided to the client, in the form of monies, goods or
services, other than the standard commission or fee for that service. As a registered investment
adviser, we have a fiduciary duty to you, which means we have an affirmative duty to act in utmost
good faith towards you and provide you with full and fair disclosure of all material facts. In order to
comply with that duty, all of our associated persons are required to place the interests of our clients
ahead of their own when making personal investments. In addition, we require that client transactions
be placed before associated persons' personal transactions. Personal trading by associated persons
is monitored by our compliance personnel and they are required to submit personal trading reports on
a quarterly basis for review.
In addition, we have adopted a Code of Ethics which addresses personal securities reporting
procedures. We have also adopted written policies and procedures that address such procedures and
that are designed to detect and prevent associated persons from gaining an unfair advantage.
To further mitigate conflicts, we:
Take all reasonable steps to identify and, where possible, avoid conflicts of interest between us (or any
person or entity directly or indirectly linked to the firm by control) and our clients;
Put in place appropriate information controls or barriers;
Prepare, maintain, and implement a Written Policy that includes regular reports and supervision;
Provide our Code of Ethics to clients upon request;
Disclose the general nature and sources of conflicts of interests; and
Maintain records of the services and activities performed where a conflict has arisen or may arise.
General Information on Advisory Services and Fees
For residents of Massachusetts - Pursuant to 950 CMR12.205 (8)(d), the disciplinary history, if any, of
all investment advisors and their representatives may be obtained by calling The Massachusetts
Securities Division at (617) 727-3548.
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For Residents of California - Pursuant to California Code of Regulations, 10 CCR Section
260.235.2, Hinchley Advisory Group, LLC hereby makes the following statement:
As it relates to Financial Planning Services, a conflict exists between the interest of Hinchley Advisory
Group, LLC and the interests of the client. Further, the client is under no obligation to act
upon Hinchley Advisory Group, LLC's recommendations, and if the client elects to act on any of the
recommendations, the client is under no obligation to effect the transactions through Hinchley Advisory
Group, LLC.
All material conflicts of interest under CCR Section 260.238(k) are disclosed regarding the investment
adviser, its representatives or any of its employees, which could be reasonably expected to impair the
rendering of unbiased and objective advice.
While the firm endeavors at all times to offer clients its specialized services at reasonable costs, the
fees charged by other advisers for comparable services may be lower than the fees charged
by Hinchley Advisory Group, LLC.
Item 5 Fees and Compensation
Portfolio Management Services
Our fee for portfolio management services is based on a percentage of your assets we manage and is
set forth in the following fee schedule:
Assets Under Management
$50,000 or less
$50,001 to $100,000
$100,001 to $250,000
$250,001 to $500,000
More than $500,000
Annual Fee
2.00%
1.50%
1.00%
0.75%
0.50%
This fee schedule is a straight tiered fee schedule. Meaning that your entire portfolio is billed at the rate
specified. For example, an account valued at $350,000 would be billed an annual fee of $2,625
($350,000 X 0.75%), or $656.25 per quarter ($350,000 X 0.75% X 0.25).
Our annual portfolio management fee is billed and payable quarterly in arrears based on the value of
your account on the last day of the quarter. If the portfolio management agreement is executed at any
time other than the first day of a calendar quarter, our fees will apply on a pro rata basis, which means
that the advisory fee is payable in proportion to the number of days in the quarter for which you are a
client.
Our fees are not negotiable.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
account values may increase the asset total, which may result in your paying a reduced advisory fee
based on the available breakpoints in our fee schedule stated above.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
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account held by the qualified custodian.
• We send you an invoice showing the amount of the fee, the value of the assets on which the
fee is based, and the specific manner in which the fee was calculated.
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts dispersed from your account including the amount of the advisory fee paid directly to
our firm.
We encourage you to reconcile our invoices with the statement(s) you receive from the qualified
custodian. If you find any inconsistent information between our invoice and the statement(s) you
receive from the qualified custodian please call our main office number located on the cover page of
this brochure.
Termination
You may terminate the portfolio management agreement without penalty within 5 days after signing the
agreement. After the 5 day period you may terminate the agreement upon 30-days' written notice to
our firm. In that event, you will incur a pro rata charge for services rendered prior to the termination of
the portfolio management agreement, which means you will incur advisory fees only in proportion to
the number of days in the quarter for which you are a client. Refunds are not applicable since fees are
paid in arrears.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds. The fees that you pay to our firm for investment advisory services are separate and
distinct from the fees and expenses charged by mutual funds (described in each fund's prospectus) to
their shareholders. These fees will generally include a management fee and other fund expenses.
Whenever possible and appropriate we will recommend no-load mutual funds which do not impose
additional transaction charges or fees. However, when we recommend mutual funds or other
securities, you will also incur transaction charges and/or brokerage fees when purchasing or selling
such investments. These charges and fees are typically imposed by the broker-dealer or custodian
through whom your account transactions are executed. We do not share in any portion of the
brokerage fees/transaction charges imposed by the broker-dealer or custodian. To fully understand the
total cost you will incur, you should review all the fees charged by mutual funds, exchange traded
funds, our firm, and others. For information on our brokerage practices, please refer to the Brokerage
Practices section of this brochure.
Compensation for the Sale of Securities or Other Investment Products
Bruce Hinchley is licensed as an independent insurance agent. Insurance products are only offered to
residents of states where Mr. Hinchley is currently licensed. Mr. Hinchley will earn commission-based
compensation for selling insurance products, including insurance products he sells to you. Insurance
commissions earned by Mr. Hinchley are separate and in addition to our advisory fees. This practice
presents a conflict of interest because, as an insurance agent, Mr. Hinchley has an incentive to
recommend insurance products to you for the purpose of generating commissions rather than solely
based on your needs. Please see our disclosure regarding Conflicts of Interest in Item 4 (Advisory
Business) above. However, you are under no obligation, contractually or otherwise, to purchase
insurance products through any person affiliated with our firm.
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Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management. Performance-
based fees are fees that are based on a share of capital gains or capital appreciation of a client's
account. Side-by-side management refers to the practice of managing accounts that are charged
performance-based fees while at the same time managing accounts that are not charged performance-
based fees. Our fees are calculated as described in the Fees and Compensation section above, and
are not charged on the basis of a share of capital gains upon, or capital appreciation of, the funds in
your advisory account.
Item 7 Types of Clients
We offer investment advisory services to individuals, trusts, estates, charitable organizations,
corporations, and other business entities.
In general, we do not require a minimum dollar amount to open and maintain an advisory account;
however, we have the right to terminate your account if it falls below a minimum size which, in our sole
opinion, is too small to effectively manage.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
We will use one or more of the following methods of analysis or investment strategies when preparing
your financial plan or otherwise providing investment advice to you:
• Charting Analysis – involves the gathering and processing of price and volume information for
a particular security. This price and volume information is analyzed using mathematical
equations. The resulting data is then applied to graphing charts, which is used to predict future
price movements based on price patterns and trends.
• Fundamental Analysis – involves analyzing individual companies and their industry groups,
such as a company's financial statements, details regarding the company's product line, the
experience and expertise of the company's management, and the outlook for the company's
industry. The resulting data is used to measure the true value of the company's stock compared
to the current market value.
• Technical Analysis – involves studying past price patterns and trends in the financial markets
to predict the direction of both the overall market and specific stocks.
• Cyclical Analysis – a type of technical analysis that involves evaluating recurring price
patterns and trends.
• Long Term Purchases – securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.
• Short Term Purchases – securities purchased with the expectation that they will be sold within
a relatively short period of time, generally less than one year, to take advantage of the
securities' short-term price fluctuations.
Our model portfolios fall into the following five categories: Growth, Moderate Growth, Balanced,
Moderately Conservative, and Conservative. Please see our discussion of these model portfolios
under the Advisory Business section in Item 4 above.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
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Client assets are advised using:
Charting and Technical Analysis - The risk of market timing based on technical analysis is that
charts may not accurately predict future price movements. Current prices of securities may reflect all
information known about the security and day to day changes in market prices of securities may follow
random patterns and may not be predictable with any reliable degree of accuracy.
Fundamental Analysis - The risk of fundamental analysis is that information obtained may be
incorrect and the analysis may not provide an accurate estimate of earnings, which may be the basis
for a stock's value. If securities prices adjust rapidly to new information, utilizing fundamental analysis
may not result in favorable performance.
Cyclical Analysis - Economic/business cycles may not be predictable and may have many
fluctuations between long term expansions and contractions. The lengths of economic cycles may be
difficult to predict with accuracy and therefore the risk of cyclical analysis is the difficulty in predicting
economic trends and consequently the changing value of securities that would be affected by these
changing trends.
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you continuously consult with a tax professional regarding the investing of your
assets.
Moreover, as a result of revised IRS regulations, custodians and broker-dealers will begin reporting the
cost basis of equities acquired in client accounts on or after January 1, 2011. Your custodian will
default to the FIFO (First-In First-Out) accounting method for calculating the cost basis of your
investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, please provide written notice to our firm immediately and we will alert your account
custodian of your individually selected accounting method. Please note that decisions about cost basis
accounting methods will need to be made before trades settle, as the cost basis method cannot be
changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Recommendation of Particular Types of Securities
As disclosed under the Advisory Business section in this brochure, we offer advice on mutual funds,
variable annuities, and variable life insurance. However, we primarily recommend mutual funds.
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Mutual funds are professionally managed collective investment systems that pool money from many
investors and invest in stocks, bonds, short-term money market instruments, other mutual funds, other
securities or any combination thereof. The fund will have a manager that trades the fund's investments
in accordance with the fund's investment objective. While mutual funds generally provide
diversification, risks can be significantly increased if the fund is concentrated in a particular sector of
the market, primarily invests in small cap or speculative companies, uses leverage (i.e., borrows
money) to a significant degree, or concentrates in a particular type of security (i.e., equities) rather than
balancing the fund with different types of securities. The returns on mutual funds can be reduced by
the costs to manage the funds. Also, while some mutual funds are "no load" and charge no fee to buy
into, or sell out of, the fund, while other types of mutual funds do charge such fees which can also
reduce returns.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
Registrations with Other Financial Entities
Neither our firm nor any of our management persons are registered, or have an application pending to
register, as a broker-dealer, futures commission merchant, commodity pool operator, a commodity
trading advisor, or an associated person of the foregoing entities.
We do not refer clients to other investment advisers.
Arrangements with Affiliated Entities
Accounting and Mortgage Brokerage: We are affiliated with Hinchley & Company through common
control and ownership. If you require accounting, tax preparation or mortgage brokerage services, we
will recommend that you use Hinchley & Company. Our advisory services are separate and distinct
from the compensation paid to Hinchley & Company for their services. Nevertheless, this practice
presents a conflict of interest because persons providing investment advice on behalf of our firm have
an incentive to recommend Hinchley & Company for accounting, tax preparation or mortgage
brokerage services for the purpose of generating fees rather than solely based on your needs.
However, you are under no obligation, contractually or otherwise, to use Hinchley & Company for
accounting, tax preparation or mortgage brokerage services. We do not maintain check signing
authority for any tax or accounting clients. Please see our disclosure regarding Conflicts of Interest in
Item 4 (Advisory Business) above.
Insurance Agent: Bruce Hinchley is licensed as an independent insurance agent. Insurance products
are only offered to residents of states where Mr. Hinchley is currently licensed. Mr. Hinchley will earn
commission-based compensation for selling insurance products, including insurance products he sells
to you. Insurance commissions earned by Mr. Hinchley are separate and in addition to our advisory
fees. This practice presents a conflict of interest because, as an insurance agent, Mr. Hinchley has an
incentive to recommend insurance products to you for the purpose of generating commissions rather
than solely based on your needs. Please see our disclosure regarding Conflicts of Interest in Item 4
(Advisory Business) above. However, you are under no obligation, contractually or otherwise, to
purchase insurance products through any person affiliated with our firm.
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Conflicts of Interest: The referral arrangements we have with Hinchley & Company (for tax,
accounting, and mortgage brokerage services) and with Mr. Hinchley (for insurance products) present
a conflict of interest because we may have a financial incentive to recommend our affiliates' services.
While we believe that compensation charged by our affiliates are competitive, such compensation may
be higher than fees charged by other firms providing the same or similar services. You are under no
obligation to use our affiliates' services and may obtain comparable services and/or lower fees through
other firms. Please see our disclosure regarding Conflicts of Interest in Item 4 (Advisory Business)
above.
Real Estate Partnership: Mr. Hinchley is the General Partner of ProCap Financial, LLLP. ProCap
Financial, LLLP directly owns two and one-quarter real estate residential properties. The company
entered into an agreement with another affiliated firm, Hinchley & Company whereby Hinchley &
Company manages the properties. Mr. Hinchley is the General Partner of ProCap Financial, LLLP and
there are two other limited partners who are not clients of Hinchley Advisory Group, LLC. No clients of
the RIA are invested in ProCap Financial, LLLP and no clients of the RIA are ever solicited to invest
therein. ProCap Financial, LLLP is not open to new investors.
Mr. Hinchley is also the Managing Member of ProCap Real Estate, LLC which directly owns one real
estate residential property. There is one RIA client who is invested with Mr. Hinchley in this entity as a
member of the LLC. No other clients of the RIA are invested in, or solicited to invest in, this
entity. ProCap Real Estate, LLC is not open to any new investors.
Mr. Hinchley is also the sole owner of Hinchley Management, LLC which rents out residential space.
This company is not open to investors and is not offered as an investment to our advisory clients.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for our Associated Persons. Our
goal is to protect your interests at all times and to demonstrate our commitment to our fiduciary duties
of honesty, good faith, and fair dealing with you and to act in your best interest. All of our Associated
Persons are expected to adhere strictly to these guidelines. Our Code of Ethics also requires that
certain persons associated with our firm submit reports of their personal account holdings and
transactions to a qualified representative of our firm who will review these reports on a periodic basis.
Persons associated with our firm are also required to report any violations of our Code of Ethics.
Additionally, we maintain and enforce written policies reasonably designed to prevent the misuse or
dissemination of material, non-public information about you or your account holdings by persons
associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at the
telephone number on the cover page of this brochure.
Participation or Interest in Client Transactions
Neither our firm nor any of our Associated Persons has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested and we may recommend securities to you, or buy
or sell securities for client accounts, at or about the same time that we or a person associated with our
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firm buys or sells the same securities for our own (or the associated person's own) account. However,
since we only purchase mutual funds we do not have the ability to trade ahead of you and receive any
more favorable prices than you will receive since mutual funds are only priced at the close of the
trading day. Nevertheless, it is our policy that neither our Associated Persons nor we shall have priority
over your account in the purchase or sale of securities. Please see our disclosure regarding Conflicts
of Interest in Item 4 (Advisory Business) above.
Item 12 Brokerage Practices
The custodian and brokers we use
We do not maintain custody of your assets that we manage, although we may be deemed to have
custody of your assets if you give us authority to withdraw assets from your account (see Item 15—
Custody, below). Your assets must be maintained in an account at a "qualified custodian," generally a
broker-dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc. ("Schwab"), a
registered broker-dealer, member FINRA/SIPC, as the qualified custodian.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your
assets in a brokerage account and buy and sell securities when we instruct them to. While we
recommend that you use Schwab as custodian/broker, you will decide whether to do so and will open
your account with Schwab by entering into an account agreement directly with them. Conflicts of
interest associated with this arrangement are described below as well as in Item 14 (Client referrals
and other compensation). You should consider these conflicts of interest when selecting your
custodian.
We do not open the account for you, although we may assist you in doing so. If you do not wish to
place your assets with Schwab, then we cannot manage your account. Not all advisors require their
clients to use a particular broker-dealer or other custodian selected by the advisor. Even though your
account is maintained at Schwab, we can still use other brokers to execute trades for your account as
described below (see "Your brokerage and custody costs").
How we select brokers/custodians
We seek to recommend a custodian/broker that will hold your assets and execute transactions. When
considering whether the terms that Schwab provides are, overall, most advantageous to you when
compared with other available providers and their services, we consider a wide range of factors,
including:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
"[ETFs", etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Reputation, financial strength, security, and stability
• Prior service to us and our clients
• Availability of other products and services that benefit us, as discussed below (see "Products
and services available to us from Schwab")
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Your brokerage and trading costs
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, many mutual funds, and
U.S. exchange-listed equities and ETFs) may not incur Schwab commissions or transaction fees.
Schwab is also compensated by earning interest on the uninvested cash in your account in Schwab's
Cash Features Program. In cases where we choose to execute a trade with different broker-dealer but
where the securities bought or the funds from the securities sold are deposited (settled) into your
Schwab account, Schwab charges you a flat dollar amount as a "prime broker" or "trade away" fee for
each trade. These fees are in addition to the commissions or other compensation you pay the
executing broker-dealer. Because of this, to minimize your trading costs, we have Schwab execute
most trades for your account.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that
broker provides execution quality comparable to other brokers or dealers. Although we are not required
to execute all trade through Schwab, we have determined that having Schwab execute most trades is
consistent with our duty to seek "best execution" of your trades. Best execution means the most
favorable terms for a transaction based on all relevant factors, including those listed above (see "How
we select brokers/ custodians"). By using another broker or dealer you may pay lower transaction
costs.
Products and services available to us from Schwab
Schwab Advisor Services™ is Schwab's business serving independent investment advisory firms like
ours. They provide us and our clients with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab retail
customers. However, certain retail investors may be able to get institutional brokerage services from
Schwab without going through our firm. Schwab also makes available various support services. Some
of those services help us manage or administer our clients' accounts, while others help us manage and
grow our business. Schwab's support services are generally available at no charge to us. Following is
a more detailed description of Schwab's support services:
Services that benefit you. Schwab's institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our clients. Schwab's
services described in this paragraph generally benefit you and your account.
Services that do not directly benefit you. Schwab also makes available to us other products and
services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients' accounts and operating our firm. They include
investment research, both Schwab's own and that of third parties. We use this research to service all
or a substantial number of our clients' accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients' accounts
• Assist with back-office functions, record keeping, and client reporting
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Services that generally benefit only us. Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include:
• Educational conferences and events
• Consulting on technology and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab also discounts or waives its fees for some of these services or pays
all or a part of a third party's fees. Schwab also provides us with other benefits, such as occasional
business entertainment of our personnel. If you did not maintain your account with Schwab, we would
be required to pay for these services from our own resources.
Our interest in Schwab's services
The availability of these services from Schwab benefits us because we do not have to produce or
purchase them. We don't have to pay for Schwab's services. These services are not contingent upon
us committing any specific amount of business to Schwab in trading commissions or assets in custody.
The fact that we receive these benefits from Schwab is an incentive for us to recommend the use of
Schwab rather than making such decision based exclusively on your interest in receiving the best
value in custody services and the most favorable execution of your transactions. This is a conflict of
interest. We believe, however, that taken in the aggregate, our selection of Schwab as custodian and
broker is in the best interests of our clients. Our selection is primarily supported by the scope, quality,
and price of Schwab's services (see "How we select brokers/custodians") and not Schwab's services
that benefit only us.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
Directed Brokerage
We do not allow clients to direct brokerage.
Block Trades
Currently, we do not combine multiple orders for shares of the same securities purchased for advisory
accounts we manage (this practice is commonly referred to as "block trading") because we invest
solely in mutual funds which do not trade in blocks.
Soft Dollars
We do not have any Soft Dollar Arrangements with any broker-dealer.
Item 13 Review of Accounts
Portfolio Management Reviews
Bruce D. Hinchley, President and Managing Member of Hinchley Advisory Group will monitor your
accounts on an ongoing basis and will conduct account reviews on a semi-annual basis and upon your
request. The reviews are designed to ensure that the advisory services provided to you and/or the
portfolio mix are consistent with your stated investment needs and objectives. Additional reviews may
be conducted based on various circumstances, including, but not limited to:
• contributions and withdrawals,
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• year-end tax planning,
• market moving events,
• security specific events, and/or,
• changes in your risk/return objectives.
We will provide you with quarterly, performance written reports in conjunction with account reviews.
Reports we provide to you will contain relevant account and/or market-related information such as an
inventory of account holdings and account performance. In addition, you will receive trade
confirmations, monthly or quarterly statements, and year-end tax statements from your account
custodian(s).
Financial Planning Reviews
Bruce D. Hinchley, President and Managing Member of Hinchley Advisory Group will prepare a
financial plan on an annual basis to ensure that the planning advice and/or asset allocation
recommendations made to you are consistent with your stated investment needs and objectives.
Generally, we will contact you, and recommend meeting with you to determine whether any updates
may be needed based on changes in your circumstances. Changed circumstances may include, but
are not limited to marriage, divorce, birth, death, inheritance, lawsuit, retirement, job loss, and/or
disability, among others. Where warranted, we will provide you with updates to the financial plan in
conjunction with the review. Additional reviews will be conducted upon your request. We will provide
regular written reports for financial planning and consulting services. If you implement financial
planning advice through Hinchley Advisory Group, you will receive trade confirmations and monthly or
quarterly statements from relevant custodians.
Item 14 Client Referrals and Other Compensation
We do not receive any compensation from any third party in connection with providing investment
advice to you nor do we compensate any individual or firm for client referrals. Please see Other
Financial Industry Activities and Affiliations in Item 10 above for more information concerning
compensation we receive from Hinchley & Company for accounting, tax preparation or mortgage
brokerage services.
As disclosed under the Fees and Compensation section in this brochure, persons providing investment
advice on behalf of our firm receive compensation as licensed insurance agents and broker-dealer
limited representatives. Please see our disclosure regarding Conflicts of Interest in Item 4 (Advisory
Business) above.
Item 15 Custody
As directed by us and authorized by you, your independent custodian will directly debit your account(s)
for the payment of our advisory fees. This ability to deduct our advisory fees from your accounts
causes our firm to exercise limited custody over your funds or securities. Except as noted below, we do
not have physical custody of any of your funds and/or securities. Your funds and securities will be held
with a bank, broker-dealer, or other independent, qualified custodian. You will receive account
statements from the independent, qualified custodian(s) holding your funds and securities at least
quarterly. The account statements from your custodian(s) will indicate the amount of our advisory fees
deducted from your account(s) each billing period. You should carefully review account statements for
accuracy. We will also provide statements to you reflecting the amount of advisory fee deducted from
your account.
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You should compare our statements with the statements from your account custodian(s) to reconcile
the information reflected on each statement. If you have a question regarding your account statement,
or if you did not receive a statement from your custodian, please contact us immediately at the
telephone number on the cover page of this brochure.
As noted in Item 10 above, Mr. Hinchley is the Managing Member of ProCap Real Estate, LLC which
directly owns one real estate residential property. There is one RIA client who is invested with Mr.
Hinchley in this entity as a member of the LLC. No other clients of the RIA are invested in, or solicited
to invest in, this entity. ProCap Real Estate, LLC is not open to any new investors. Although Mr.
Hinchley is the Managing Member to the Fund, the Fund has removed Mr. Hinchley's access to the
Fund's bank account and engaged an independent accountant to manage the cash flows in order to
ensure that neither Mr. Hinchley nor Hinchley Advisory Group, LLC will have custody over such cash.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement, a power of attorney, and/or trading authorization forms.
You will grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. Please refer to
the Advisory Business section in this brochure for more information on our discretionary management
services.
Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. At your request, we may offer you advice
regarding corporate actions and the exercise of your proxy voting rights. If you own shares of
applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitation to vote proxies.
Item 18 Financial Information
We are not required to provide a balance sheet or other financial information to our clients because we
do not require the prepayment of fees in excess of $1,200 and six months or more in advance; we do
not take custody of client funds or securities; and, we do not have a financial condition that is
reasonably likely to impair our ability to meet our commitments to you. Moreover, we have never been
the subject of a bankruptcy petition.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Your Privacy
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We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any non-affiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity
and confidentiality. We will not sell information about you or your accounts to anyone. We do not share
your information unless it is required to process a transaction, at your request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact our main office at the telephone number on the cover page of this brochure if you
have any questions regarding this policy.
For Massachusetts residents: The IA is forbidden to share any information, which qualifies as private
unless the investor specifically agrees thereto, or "opts in".
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade error results in a profit, you will keep the profit.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
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