View Document Text
Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
December 1, 2025
Hinds Financial Group, Inc.
SEC File No. 801-62684
141 Union Boulevard, Suite 350
Lakewood, Colorado 80228
phone: 303-985-9889
website: www.hindsfg.com
This brochure provides information about the qualifications and business practices of Hinds Financial
Group, Inc. If you have any questions about the contents of this brochure, please contact us at 303-985-
9889. The information in this brochure has not been approved or verified by the United States Securities
and Exchange Commission or by any state securities authority. Registration with the SEC or state
regulatory authority does not imply a certain level of skill or expertise.
Additional information about Hinds Financial Group, Inc., is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Page 1
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary.
There are no material changes to this Brochure from the last update issued on November 25,
2024.
Page 2
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees and Compensation ............................................................................................................................ 8
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 13
Item 7: Types of Clients ........................................................................................................................................... 14
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 15
Item 9: Disciplinary Information ........................................................................................................................... 23
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 24
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading ........................................................................................................................................................... 27
Item 12: Brokerage Practices ................................................................................................................................... 29
Item 13: Review of Accounts ................................................................................................................................... 32
Item 14: Client Referrals and Other Compensation ........................................................................................ 33
Item 15: Custody .......................................................................................................................................................... 34
Item 16: Investment Discretion ............................................................................................................................... 35
Item 17: Voting Client Securities ............................................................................................................................ 36
Item 18: Financial Information ................................................................................................................................ 37
Page 3
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 4: Advisory Business
Item 4: Advisory Business
A. Ownership/Advisory History
Hinds Financial Group, Inc. is a registered investment adviser based in Lakewood, Colorado. We
are organized as a corporation under the laws of the State of Colorado. We have been providing
investment advisory services since 2004. Cynthia Hinds and Jonathan Kelley are our principal
owners.
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services
to your individual needs. As used in this brochure, the words "we", "our" and "us" refer to Hinds
Financial Group and the words "you", "your" and "client" refer to you as either a client or
prospective client of our firm.
B. Advisory Services Offered
Asset Management and Plan Implementation
We offer discretionary, and in rare cases, non-discretionary asset management services. Our
investment advice is tailored to meet our clients’ needs and investment objectives. If you retain
our firm for asset management services, we will meet with you to determine your investment
objectives, risk tolerance, and other relevant information (the “suitability information”) to
develop an Investor Profile at the beginning of our advisory relationship. Based on information
from your Investor Profile and analysis of your financial situation, we will develop a written
statement of investment policy, asset allocation model, and recommended portfolio. Depending
upon the investment strategy that we choose together, we may invest your assets using a
predefined strategy, or we may invest your assets according to one or more model portfolios
developed by our firm or outsourced to a third-party money manager. Once we construct an
investment portfolio for you or select a model portfolio, we will monitor your portfolio's
performance on an ongoing basis, and we will rebalance the portfolio as required by changes in
market conditions and in your financial circumstances.
Additional services may be provided. These services include, but are not limited to: (a) selection
of mutual funds and/or third-party money managers to implement the Statement of Investment
Policy; (b) monitoring the performance of mutual funds, third-party money managers, and
variable annuities; c) trading or exchanging of mutual funds and variable annuities when
deemed advisable to achieve your objectives; and (d) reporting investment results to you.
If you participate in our discretionary asset management and implementation services, we
require you to grant our firm discretionary authority to manage your account. Discretionary
authorization will allow us to determine the specific securities and the amount of those
securities to be purchased or sold for your account without your approval prior to each
transaction. Discretionary authority is typically granted by the investment advisory agreement
you sign with our firm, a power of attorney, or trading authorization forms. If you enter into
Page 4
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 4: Advisory Business
non-discretionary arrangements with our firm, we must obtain your approval prior to executing
any transactions on behalf of your account.
You have the right to provide us with any reasonable investment restrictions that should be
imposed on the management of you portfolio, and should promptly notify us in writing of any
changes in such restrictions or in your personal financial circumstances, investment objectives,
goals, and tolerance for risk. We will remind you of your obligation to inform us of any such
changes or any restrictions that should be imposed on the management of your account. We
will also contact your at least annually to determine whether there have been any changes in
your personal financial circumstances, investment objectives, and tolerance for risk.
Portfolio Management
As part of our asset management services, our investment adviser representatives may utilize a
custom approach to manage your assets based upon your investment goals, objectives, and
tolerance for risk. In addition, we may use our risk-based models or one or more portfolio
strategists or third-party money managers to manage a portion of the client's investment
portfolio. Such third-party managers may be through the Envestnet Platform or independent of
such Platform. Factors we take into consideration when making our recommendation include,
but are not limited to, the money manager's performance, investment strategies, methods or
analysis, advisory fees and other fees, assets under management, and the client's financial
objectives and risk tolerance. We would generally retain authority to hire/fire the third-party
money manager, and we regularly monitor the performance of the money manager to ensure its
management and investment style remain aligned with the client's objectives and risk tolerance.
We continuously manage any third-party money manager relationship and continuously
monitor the client's account(s) for performance metrics and adherence to the client's Investor
Profile. Each third-party money manager maintains a separate disclosure document that will be
provided directly to the client from the third-party money manager. The client should carefully
review the third-party money manager's disclosure document for information regarding fees,
risks and investment strategies, and conflicts of interest. The third-party money manager will
charge fees to the client, which fees will be in addition to the fees charged by us.
Financial Planning Services
We offer broad-based, modular, and consultative financial planning as a standalone service, or,
in very rare cases, as mutually agreed by the client and firm, ongoing financial planning services.
Financial planning will typically involve providing a variety of advisory services regarding the
management of your financial resources based upon an analysis of your individual needs. If you
retain our firm for financial planning services, we will meet with you to gather information about
your financial circumstances and objectives. Financial analysis is performed in the areas of tax
planning, budgeting, children's education, retirement planning, life insurance and disability
protection, long-term care insurance, estate planning, investments, business planning, and
charitable gift planning, as applicable.
Once we specify those long-term objectives (both financial and non-financial), we will develop
shorter term, targeted objectives. Then we will deliver a written plan to you, designed to help
you achieve your stated financial goals and objectives. The financial plan includes written
Page 5
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 4: Advisory Business
presentation of your objectives and goals, a summary of assumptions used in preparing a
financial analysis, a summary of significant events occurring during the planning period, a
discussion addressing each of your objectives, assessment of your ability to achieve each goal,
and recommendations detailing the steps you must take to achieve stated objectives.
Our financial planning services may include any one or more of the following:
Business Planning - We provide owners of small businesses with advice about business
continuation planning, employee benefit plans, qualified and non-qualified retirement
plans.
Estate Planning - This service addresses your concerns regarding procedures for
accumulating, conserving, and distributing your estate property. Working in close
harmony with your other advisers, and based on your objectives, we provide an analysis
and recommendations that first determine if there are sufficient income sources to meet
lifestyle needs, and then determine strategies for efficient estate distribution. These
planning strategies are designed to be tax-effective and to maximize the estate
transferred to your heirs.
Retirement Planning - This service may include: Income projections based on inflation
rates, investment earnings, and retirement age; tax calculation including penalty tax,
income tax, and estate tax; consideration of traditional and alternative Retirement Plans
such as Private Pension, Deferred Compensation, Charitable Pension, Pension, Profit
Sharing, 401(k), IRA Rollover. Detailed analysis of retirement distribution options with
focus on Mandatory distributions at age 72 and Retirement Plan Beneficiary
designations.
Charitable Gift Planning - Using a planning process, we help individuals achieve their
financial, tax, and estate planning objectives as well as their philanthropic goals by
means of Charitable Gift Strategies. We can analyze the financial and tax implications of
a gift. We can coordinate, with your attorney and accountant, the implementation of a
gift.
Consulting – Services may include portfolio monitoring, group retirement
enrollment/education meetings, and/or ongoing or periodic investment advisory
consulting.
Financial plans are based on your financial situation at the time we present the plan to you and
on the financial information you provide to us. You must promptly notify us if your financial
situation, goals, objectives, or needs change.
You are under no obligation to act on our financial planning recommendations. Should you
choose to act on any of our recommendations, you are not obligated to implement the financial
plan through our asset management or implementation services. Moreover, you may act on our
recommendations by placing securities transactions with any brokerage firm.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives and, subject to acceptance by the firm, reasonable restrictions imposed by
Page 6
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 4: Advisory Business
the client on the management of the account. We generally do not allow client input on the
specific securities used within our investment strategies.
D. Wrap Fee Programs
We may recommend wrap fee programs offered by Envestnet Asset Management to manage all
or a portion of our clients’ investment portfolios. Generally, these assets are custodied with
Pershing through Cetera Advisor Networks. Many of our advisors are also IARs with Cetera
Advisor Networks and might present their programs as an option separate from their affiliation
with our firm (see Item 10.D of this disclosure brochure for additional disclosures and conflicts
of interest).
E. Client Assets Under Management
As of September 30, 2025, our firm manages $525,524,087 of discretionary assets and
$11,374,562 of non-discretionary assets.
Page 7
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
Asset Management and Plan Implementation Fees
Our standard fee for portfolio management services is based on a percentage of your assets we
manage and is set forth in the following fee schedule. Our fees may be combined with Envestnet
PMC asset management fees for one overall management fee. Fees are negotiable.
Assets Under Management
Annual Fee
Total Fee
First $500,000
Next $500,000
$1,000,000 – 1,500,000
$1,500,000 +
Envestnet
Platform Fee
0.10%
0.10%
0.10%
0.10%
1.30%
1.04%
0.82%
0.66%
1.40%
1.14%
0.92%
0.76%
At our discretion, we may combine the account values of family members living in the same
household to determine the applicable advisory fee. For example, we may combine account
values for you and your minor children, joint accounts with your spouse, and other types of
related accounts. Combining account values may increase the asset total, which may result in
your paying a reduced advisory fee based on the available breakpoints in our fee schedule
stated above. Envestnet may assess minimum program fees for accounts less than $150,000.
Such minimum fees may range from $75 to $150 depending on the Envestnet Program utilized.
Client accounts billed in-house: Our annual asset management fee is billed and payable quarterly
in arrears based on the value of your account on the last day of the quarter. If the portfolio
management agreement is executed at any time other than the first day of a calendar quarter,
our fees will apply on a pro rata basis, which means that the advisory fee is payable in
proportion to the number of days in the quarter for which you are a client.
Client accounts billed through Envestnet: Our firm’s asset management fees may be combined
with Envestnet’s platform fee for one overall management fee that will be detailed in your
portfolio management agreement, as applicable. The majority of our firm's clients are billed
through Envestnet PMC's system, in conjunction with Envestnet's fees, and subject to their
billing arrangements. Fees collected through this system are billed and payable quarterly in
arrears based on the average daily value of your account during the previous quarter. Fees are
based on the number of days in the quarter divided by 365. The initial fee is calculated as of the
last day of the month in which services are first provided and includes a prorated fee covering
services provided during that month. Envestnet’s fees are included in the above fee schedule
and range from 0.1% to 0.02% depending on the size of the account.
These fees are itemized in a “Statement of Investment Selection,” “Performance Reporting Only
Agreement,” or similar document signed by the client on a per account basis; clients are referred
to such document for the specific advisory fee(s) applicable to their account(s). Financial
planning fees are subject to a $1,000 minimum fee. Exceptions to this minimum fee requirement
may be made on a case-by-case basis.
Page 8
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 5: Fees and Compensation
Third-Party Money Manager Fees
Advisory fees charged by third-party money managers are separate and apart from our advisory
fees. Advisory fees that you pay to third-party money managers are established and payable in
accordance with the brochure provided by each third-party money manager to whom you are
referred. These fees may or may not be negotiable. You should review the recommended third-
party money manager's brochure and take into consideration their fees along with our fees to
determine the total amount of fees associated with this program.
Our firm engages third-party money managers to manage client accounts. Such manager’s fee is
generally in addition to our fee. For third-party managers utilized through the Envestnet Wrap
Fee Program, we receive a portion of the total wrap fee for our services.
The total fee is disclosed in a “Statement of Investment Selection.” A breakdown is also available
upon request.
Financial Planning Fees
For our financial planning services, we charge fixed fees, hourly fees, or a combination of both.
Our financial planning fees are negotiable depending on the scope and complexity of the plan,
your financial situation, and your objectives.
Fixed Fees. Generally, fixed fees fall within a range of $1,000 to $10,000 depending on the
complexity of the plan, the estate value, and the number of hours spent by professional and
administrative staff in preparation of the plan. For standalone financial planning services, fees
are due within 30 days of our presentation of the plan to you. If you engage our firm for
ongoing financial planning services, we offer you the ability to pay your annual fixed fee on a
monthly basis.
Hourly Fees. Hourly fees vary, depending on the expertise and experience of each planning
consultant (from $150/hour to $350/hour) and administrative staff (from $100/hour to
$150/hour). An estimate of the total time/cost will be determined at the start of the advisory
relationship. In limited circumstances, the cost/time could potentially exceed the initial estimate.
In such cases, we will notify you and request that you approve the additional time/fee. Fees are
due within 30 days of our presentation of the plan to you.
Retainer Fees. If you contract our firm for ongoing plan updating and review services, we will
charge an annual update fee ranging from $5,000 to $25,000, depending on the complexity of
the plan and the number of professional and administrative hours required to complete the
review and produce appropriate analysis and recommendations. We do not recommend specific
investments within the arrangement. Fees are billed when the work is completed.
If you wish to have only one set of financial objectives addressed (such as tax, estate, education,
or retirement planning), we will prepare specialized reports for you. The standard fee for a report
will be a minimum of $1,000. The actual fee will vary, depending on the amount of professional
and administration time required to complete the analysis. Hourly charges may vary, based on
the experience and expertise of the staff involved. Fees are billed when the work is completed.
Page 9
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 5: Fees and Compensation
B. Client Payment of Fees
We do not require the prepayment of fees. For investment management services, we require
clients to authorize the direct debit of fees from their accounts. Exceptions may be granted
subject to the firm’s consent for clients to be billed directly for our fees. For directly debited
fees, the custodian’s periodic statements will show each fee deduction from the account. Clients
may withdraw this authorization for direct billing of these fees at any time by notifying us or
their custodian in writing. We will deduct advisory fees directly from the client’s account
provided that (i) the client provides written authorization to the qualified custodian, and (ii) the
qualified custodian sends the client a statement, at least quarterly, indicating all amounts
disbursed from the account. The client is responsible for verifying the accuracy of the fee
calculation, as the client’s custodian will not verify the calculation.
A client investment advisory agreement may be terminated by either party for any reason upon
receipt of written notice. Upon termination, any unearned, prepaid fees will be promptly
refunded.
A financial planning agreement may be terminated by either party for any reason upon receipt
of written notice. You will incur a pro rata charge for services rendered prior to the termination
of the agreement. Unless you contract our firm to review, update, and administer your plan, the
financial planning contract automatically terminates upon presentation of the plan to you.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, separate account managers, private
placement, pooled investment vehicles, broker-dealers, and custodians retained by clients. Such
fees and expenses are described in each exchange-traded fund and mutual fund’s prospectus,
each separate account manager’s Form ADV and Brochure and Brochure Supplement or similar
disclosure statement, each private placement or pooled investment vehicle’s confidential
offering memoranda, and by any broker-dealer or custodian retained by the client. Clients are
advised to read these materials carefully before investing. If a mutual fund also imposes sales
charges, a client may pay an initial or deferred sales charge as further described in the mutual
fund’s prospectus. A client using our firm may be precluded from using certain mutual funds or
separate account managers because they may not be offered by the client's custodian.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. External Compensation for the Sale of Securities to Clients
Our advisory professionals may be paid sales, service, or administrative fees for the sale of
mutual funds or other investment products. Our advisory professionals may receive commission-
based compensation for the sale of securities and insurance products. Investment adviser
representatives, in their capacity as a Cetera Advisor Networks registered representative, are
prohibited from earning an advisory fee on the securities value transferred from an advisory
Page 10
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 5: Fees and Compensation
client’s Cetera Advisor Networks brokerage account unless commissions earned on such
securities transactions occurred at least 12 months prior to the transfer. Please see Item 10.C. for
detailed information and conflicts of interest.
E. Important Disclosure – Custodian Investment Programs
Please be advised that certain of the firm’s investment adviser representatives are registered
with a broker-dealer and/or the firm is a broker-dealer or affiliated with a broker-dealer. Under
these arrangements, we can access certain investment programs offered through the broker-
dealer that offer certain compensation and fee structures that create conflicts of interest of
which clients need to be aware. As such, the investment adviser representative and/or the firm
would have an economic incentive to recommend the purchase of 12b-1 or revenue share class
mutual funds offered through the broker-dealer platform rather than from the investment
adviser platform. Some advisory clients may own mutual funds that are transferred in-kind to
Pershing upon the opening of an account that may pay a 12b-1 fee. In addition, some funds do
not have an institutional share class or cannot be converted to an institutional share class
without potentially triggering tax issues. We have a policy of reviewing our advisory accounts
that trigger a 12b-1 and refunding them to the advisory account. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: Please note that as a
matter of policy we prohibit the receipt of revenue share fees from any mutual funds utilized for
our advisory clients’ portfolios. There are certain programs in which we participate where a
client’s investment options may be limited in certain of these programs to those mutual funds
and/or mutual fund share classes that pay 12b-1 fees and other revenue sharing fee payments,
and the client should be aware that the firm is not selecting from among all mutual funds
available in the marketplace when recommending mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances (i) where our adviser representative is also licensed as a
registered representative of a broker-dealer and receives a portion of 12b-1 and or revenue
sharing fees as compensation – such compensation creates an incentive for the investment
adviser representative to use programs which utilize funds that pay such additional
compensation; and (ii) where the custodian receives the entirety of the 12b-1 and/or revenue
sharing fees and takes the receipt of such fees into consideration in terms of benefits it may
elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
Page 11
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 5: Fees and Compensation
Additional Disclosure Concerning Wrap Programs: To the extent that we either sponsor or
recommend wrap fee programs, please be advised that certain wrap fee programs may (i) allow
our investment adviser representatives to select mutual fund classes that either have no
transaction fee costs associated with them but include embedded 12b-1 fees that lower the
investor’s return (“sometimes referred to as “A-Shares,” depending on the mutual fund issuer),
or (ii) allow the use of mutual fund classes that have transaction fees associated with them but
do not carry embedded 12b-1 fees (sometimes referred to as “I-Shares,” depending on the
mutual fund sponsor). Wrap fee programs offer investment services and related transaction
services for one all-inclusive fee (except as may be described in the applicable wrap fee program
brochure). The trading costs are typically absorbed by the firm and/or the investment
representative. If a client’s account holds A-Shares within a wrap fee program, the firm and/or its
investment adviser representative avoids paying the transaction fees charged by other mutual
fund classes, which in effect decreases the firm’s costs and increases its revenues from the
account. Effectively, the cost is transferred to the client from the firm in the form of a lower rate
of return on the specific mutual fund. This creates an incentive for the firm or investment adviser
representative to utilize such funds as opposed to those funds that may be equally appropriate
for a client but do not carry the additional cost of 12b-1 fees. As a policy matter, the firm does
not allow funds that impose 12b-1 or revenue sharing fees on the client’s investment within its
wrap fee programs. Clients should understand and discuss with their investment adviser
representative the types of mutual fund share classes available in the wrap fee program and the
basis for using one share class over another in accordance with their individual circumstances
and priorities.
For accounts managed by third-party managers, please refer to their disclosure documents.
Page 12
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
We do not currently accept performance-based fees. Performance-based fees are fees that are
based on a share of capital gains or capital appreciation of a client's account. Our fees are
calculated as described in the Advisory Business section above, and are not charged on the
basis of a share of capital gains upon, or capital appreciation of, the funds in your advisory
account.
Page 13
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 7: Types of Clients
Item 7: Types of Clients
We offer investment advisory services to individuals, banks or thrift institutions, pension and
profit sharing plans, trusts, estates, charitable organizations, corporations and other business
entities.
In general, we require a minimum of $100,000 to open and maintain an advisory account. At our
discretion, we may waive this minimum account size. For example, we may waive the minimum if
you appear to have significant potential for increasing your assets under our management. We
may also combine account values for you and your minor children, joint accounts with your
spouse, and other types of related accounts to meet the stated minimum.
Financial planning fees are subject to a $1,000 minimum annual fee. Exceptions to this minimum
fee requirement may be made on a case-by-case basis. In addition, Envestnet may assess
minimum program fees for accounts less than $150,000. Such minimum fees may range from
$75 to $150 depending on the Envestnet Program utilized.
Page 14
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
Investing in securities involves a risk of loss that you, as a client, should be prepared to
bear. There is no guarantee that any specific investment or strategy will be profitable for a
particular client.
Methods of Analysis
We may use one or more of the following methods of analysis or investment strategies when
providing investment advice to you:
Fundamental Analysis – Involves analyzing individual companies and their industry
groups, such as a company's financial statements, details regarding the company's
product line, the experience and expertise of the company's management, and the
outlook for the company and its industry. The resulting data is used to measure the true
value of the company's stock compared to the current market value. Risk: The risk of
fundamental analysis is that information obtained may be incorrect and the analysis may
not provide an accurate estimate of earnings, which may be the basis for a stock's value.
If securities prices adjust rapidly to new information, utilizing fundamental analysis may
not result in favorable performance.
Modern Portfolio Theory (MPT) – A theory of investment which attempts to maximize
portfolio expected return for a given amount of portfolio risk, or equivalently minimize
risk for a given level of expected return, by carefully diversifying the proportions of
various assets. Risk: Market risk is that part of a security's risk that is common to all
securities of the same general class (stocks and bonds) and thus cannot be eliminated by
diversification.
Long-Term Purchases – Securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.
Risk: Using a long-term purchase strategy generally assumes the financial markets will
go up in the long-term, which may not be the case. There is also the risk that the
segment of the market that you are invested in or perhaps just your particular
investment will go down over time even if the overall financial markets advance.
Purchasing investments long-term may create an opportunity cost - "locking-up" assets
that may be better utilized in the short-term in other investments.
Short-Term Purchases – Securities purchased with the expectation that they will be sold
within a relatively short period of time, generally less than one year, to take advantage of
the securities' short-term price fluctuations. Risk: Using a short-term purchase strategy
generally assumes that we can predict how financial markets will perform in the short-
term which may be very difficult and will incur a disproportionately higher amount of
transaction costs compared to long-term trading. There are many factors that can affect
financial market performance in the short-term (such as short-term interest rate changes,
cyclical earnings announcements, etc.) but may have a smaller impact over longer
periods of times.
Page 15
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
We may use short-term trading (in general, selling securities within 30 days of purchasing the
same securities) as an investment strategy when managing your account(s). Short-term trading
is not a fundamental part of our overall investment strategy, but we may use this strategy
occasionally when we determine that it is suitable given your stated investment objectives and
tolerance for risk.
Virtually all of our client's accounts are managed using a long-term approach. We first confirm
that our clients' short-term cash, emergency fund, and insurance coverage needs are satisfied.
Then, we design investment strategies to help meet their financial objectives. These strategies
may include both long-term and short-term purchases.
Our overall objective is to manage assets to earn reasonable returns and be risk-averse within
the parameters of your stated investment objectives. Investments are reviewed periodically and
adjusted in accordance with your investment strategy. Reallocation is done by exercising limited
discretionary authority; funds and variable annuity sub accounts may be exchanged within fund
families or to no load funds and new purchases may be made if cash has been added to the
account. Upon review and agreement by the firm and you, your Asset Allocation Model may be
changed.
We employ a number of industry techniques and standards to manage your assets and reduce
risk. Some of the techniques include, but are not limited to market trend analysis, monitoring
specific assets and asset classes, asset modeling and review. Investment strategies and advice
may vary depending upon each client's specific financial situation. As such, we determine
investments and allocations based upon your predefined objectives, risk tolerance, time horizon,
financial horizon, financial information, liquidity needs, and other various suitability factors. Your
restrictions and guidelines may affect the composition of your portfolio.
We generally do not perform quantitative or qualitative analysis of individual securities.
Exceptions are around a few core positions and taxable accounts with legacy positions. We look
at them generally at a fundamental perspective. We will advise you on how to allocate your
assets among various classes of securities, portfolios, or third-party investment advisers. In the
case of third-party advisers, we primarily rely on investment model portfolios and strategies
developed by the adviser and their portfolio managers. We may replace or recommend
replacing a third-party adviser if there is a significant deviation in characteristics or performance
from the stated strategy and/or benchmark. If a mutual fund does not continue to meet
predetermined standards, that fund is replaced with another fund that meets those standards
and is consistent with your Statement of Investment Policy.
In designing an investment portfolio, we may use asset allocation models provided by outside
vendors including, but not limited to, Ibbotson Associates, Morningstar, First Accent, and
Envestnet PMC. We also consult with specialists in taxation, banking and law, as well as experts
in particular investment categories (such as mutual funds or separate account managers). In
addition, we rely on the due diligence efforts of the non-affiliated broker-dealer, Cetera Advisor
Networks LLC, to which staff are associated as Registered Representatives, to advise us about
the characteristics of a broad array of investment products.
Page 16
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Mutual Funds, Individual Securities, and Third-Party Separate Account Managers
We may recommend ”institutional share class” mutual funds and individual securities (including
fixed income instruments). We may also assist the client in selecting one or more appropriate
manager(s) for all or a portion of the client’s portfolio. Such managers will typically manage
assets for clients who commit to the manager a minimum amount of assets established by that
manager—a factor that we will take into account when recommending managers to clients.
A description of the criteria to be used in formulating an investment recommendation for
mutual funds, ETFs, individual securities (including fixed-income securities), and managers is set
forth below.
We have formed relationships with third-party vendors that
provide a technological platform for separate account management
prepare performance reports
perform or distribute research of individual securities
perform billing and certain other administrative tasks
We may utilize additional independent third parties to assist in recommending and monitoring
individual securities, mutual funds, and managers to clients as appropriate under the
circumstances.
We review certain quantitative and qualitative criteria related to mutual funds and managers and
to formulate investment recommendations to clients. Quantitative criteria may include
the performance history of a mutual fund or manager evaluated against that of its peers
and other benchmarks
an analysis of risk-adjusted returns
an analysis of the manager’s contribution to the investment return (e.g., manager’s
alpha), standard deviation of returns over specific time periods, sector and style analysis
the fund or manager’s fee structure
the relevant portfolio manager’s tenure
Qualitative criteria used in selecting/recommending mutual funds or managers include the
investment objectives and/or management style and philosophy of a mutual fund or manager; a
mutual fund or manager’s consistency of investment style; and employee turnover and efficiency
and capacity.
We review quantitative and qualitative criteria related to mutual funds and managers on a
quarterly basis or such other interval as appropriate under the circumstances. In addition,
mutual funds or managers are reviewed to determine the extent to which their investments
reflect efforts to time the market, or evidence style drift such that their portfolios no longer
accurately reflect the particular asset category attributed to the mutual fund or manager (both
of which are negative factors in implementing an asset allocation structure).
We may negotiate reduced account minimum balances and reduced fees with managers under
various circumstances (e.g., for clients with minimum level of assets committed to the manager
for specific periods of time, etc.). There can be no assurance that clients will receive any reduced
Page 17
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
account minimum balances or fees, or that all clients, even if apparently similarly situated, will
receive any reduced account minimum balances or fees available to some other clients. Also,
account minimum balances and fees may significantly differ between clients. Each client’s
individual needs and circumstances will determine portfolio weighting, which can have an
impact on fees given the funds or managers utilized. We will endeavor to obtain equal
treatment for its clients with funds or managers, but cannot assure equal treatment.
We will regularly review the activities of mutual funds and managers utilized for the client.
Clients that engage managers or who invest in mutual funds should first review and understand
the disclosure documents of those managers or mutual funds, which contain information
relevant to such retention or investment, including information on the methodology used to
analyze securities, investment strategies, fees and conflicts of interest.
Material Risks of Investment Instruments
We primarily offer advice on equity securities, fixed income securities, mutual funds, exchange
traded funds, U.S. government securities, municipal securities, corporate debt obligations, and
variable annuities.
Additionally, we may advise you on any type of investment that we deem appropriate based on
your stated goals and objectives. We may also provide advice on any type of investment held in
your portfolio at the inception of our advisory relationship.
Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a particular market segment or index.
Some examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index
Page 18
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Tracking StockSM (“QQQs SM”) iShares® and VIPERs®. ETFs have embedded expenses that the
client indirectly bears.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employing the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds have liquidity and
currency risk.
U.S. Government Securities
U.S. government securities include securities issued by the U.S. Treasury and by U.S.
government agencies and instrumentalities. U.S. government securities may be supported by
the full faith and credit of the United States.
Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax free at the federal
level, but may be taxable in individual states other than the state in which both the investor
and municipal issuer is domiciled.
Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper
and other similar corporate debt instruments. Companies use these instruments to borrow
money from investors. The issuer pays the investor a fixed or variable rate of interest and must
repay the amount borrowed at maturity. Commercial paper (short-term unsecured promissory
Page 19
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
notes) is issued by companies to finance their current obligations and normally has a maturity
of less than nine months. In addition, the firm may also invest in corporate debt securities
registered and sold in the United States by foreign issuers (Yankee bonds) and those sold
outside the U.S. by foreign or U.S. issuers (Eurobonds).
Variable Annuities
Variable Annuities are long-term financial products designed for retirement purposes. In
essence, annuities are contractual agreements in which payment(s) are made to an insurance
company, which agrees to pay out an income or a lump sum amount at a later date. There are
contract limitations and fees and charges associated with annuities, administrative fees, and
charges for optional benefits. They also may carry early withdrawal penalties and surrender
charges, and carry additional risks such as the insurance carrier's ability to pay claims.
Moreover, variable annuities carry investment risk similar to mutual funds. Investors should
carefully review the terms of the variable annuity contract before investing.
B. Investment Strategy and Method of Analysis Material Risks
Our investment strategy is custom-tailored to the client’s goals, investment objectives, risk
tolerance, and personal and financial circumstances.
Risk of loss
Investing insecurities involves risk of loss that you should be prepared to bear. We do not
represent or guarantee that our services or methods of analysis can or will predict future results.
Securities markets go up and down. We cannot offer any guarantees or promises that your
financial goals will be met. Past performance is in no way an indication of future performance.
Tax considerations
Our strategies and investments may have unique and significant tax implications. Tax efficiency
is not our primary consideration though we may use it as one of many factors. In an effort to
address this factor, it may lead us to select or not select certain investments which may affect
your portfolio performance. We recommend you continuously consult a tax professional on tax
matters. Upon your written request may discuss matters with them in addition to you.
Moreover, as a result of revised regulations, custodial and broker dealers will begin reporting
the cost basis of securities acquired in accounts after January 1, 2011. Your custodian will default
to FIFO accounting. You should discuss this with your tax advisor since it cannot be changed
after trades settle. Any changes to the default accounting require written notice and
confirmation from the custodian.
Margin Leverage
Although our firm, as a general business practice, does not utilize leverage, there may be
instances in which the use of leverage may be appropriate for certain clients and situations or
requested by the clients for personal use. We generally do not recommend this practice. In this
regard please review the following:
Page 20
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
The use of margin leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors are able to control $2 of a security for $1. So if the
price of a security rises by $1, the investor earns a 100% return on their investment. Conversely,
if the security declines by $.50, then the investor loses 50% of their investment.
The use of margin leverage entails borrowing, which results in additional interest costs to the
investor.
Broker-dealers who carry customer accounts require a minimum equity requirement when
clients utilize margin leverage. The minimum equity requirement is stated as a percentage of the
value of the underlying collateral security with an absolute minimum dollar requirement. For
example, if the price of a security declines in value to the point where the excess equity used to
satisfy the minimum requirement dissipates, the broker-dealer will require the client to deposit
additional collateral to the account in the form of cash or marketable securities. A deposit of
securities to the account will require a larger deposit, as the security being deposited is included
in the computation of the minimum equity requirement. In addition, when leverage is utilized
and the client needs to withdraw cash, the client must sell a disproportionate amount of
collateral securities to release enough cash to satisfy the withdrawal amount based upon similar
reasoning as cited above.
Regulations concerning the use of margin leverage are established by the Federal Reserve Board
and vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers
and bank custodians may apply more stringent rules as they deem necessary.
Short-Term Trading
Although our firm, as a general business practice, does not utilize short-term trading, there may
be instances in which short-term trading may be necessary or an appropriate strategy. In this
regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
Short Selling
We generally do not engage in short selling but reserve the right to do so in the exercise of our
sole judgment. Short selling involves the sale of a security that is borrowed rather than owned.
When a short sale is effected, the investor is expecting the price of the security to decline in
value so that a purchase or closeout of the short sale can be effected at a significantly lower
price. The primary risks of effecting short sales is the availability to borrow the stock, the
unlimited potential for loss, and the requirement to fund any difference between the short credit
balance and the market value of the security.
Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until expiration of the option. Each contract is worth 100 shares of the
Page 21
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
underlying security. Options entail greater risk but allow an investor to have market exposure to
a particular security or group of securities without the capital commitment required to purchase
the underlying security or groups of securities. In addition, options allow investors to hedge
security positions held in the portfolio. For detailed information on the use of options and
option strategies, please contact the Options Clearing Corporation for the current Options Risk
Disclosure Statement.
Our firm as part of its investment strategy may employ the following option strategies:
Covered call writing
Long call options purchases
Long put options purchases
Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the-money call option against a long
security position held in the client portfolio. This type of transaction is used to generate
income. It also serves to create downside protection in the event the security position declines
in value. Income is received from the proceeds of the option sale. Such income may be
reduced to the extent it is necessary to buy back the option position prior to its expiration.
This strategy may involve a degree of trading velocity, transaction costs and significant losses
if the underlying security has volatile price movement. Covered call strategies are generally
suited for companies with little price volatility.
Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
are wasting assets and expire (usually within nine months of issuance), and as a result can
expose the investor to significant loss.
Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at
the contract strike price at a future date. If the price of the underlying security declines in
value, the value of the long put option increases. In this way long puts are often used to hedge
a long stock position. Options are wasting assets and expire (usually within nine months of
issuance), and as a result can expose the investor to significant loss.
C. Concentration Risks
There is an inherent risk for clients who have their investment portfolios heavily weighted in one
security, one industry or industry sector, one geographic location, one investment manager, one
type of investment instrument (equities versus fixed income). Clients who have diversified
portfolios, as a general rule, incur less volatility and therefore less fluctuation in portfolio value
than those who have concentrated holdings.
Page 22
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report on this item.
B. Administrative Enforcement Proceedings
There is nothing to report on this item.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report on this item.
Page 23
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Neither our firm nor affiliates are registered broker-dealers and do not have an application to
register pending. Members and registered advisory personnel of our firm are registered
representatives of Cetera Advisor Networks LLC, a FINRA-registered broker-dealer and member
of SIPC. Cetera Advisor Networks is a financial services company engaged in the sale of
investment products. Please see Item 10.C below for more information and conflicts of interest.
B. Futures or Commodity Registration
Neither our firm nor affiliates are registered as a commodity firm, futures commission merchant,
commodity pool operator or commodity trading advisor and do not have an application to
register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
Cetera Advisor Networks LLC
As disclosed above, members and registered advisory personnel of our firm are associated
persons of Cetera Advisor Networks, a FINRA-registered broker-dealer. As a result, such
professionals, in their capacity as registered representatives of Cetera Advisor Networks, are
subject to the general oversight of Cetera Advisor Networks and the Financial Industry
Regulatory Authority Inc. (“FINRA”). As such, our clients should understand that their personal
and account information is available to FINRA and Cetera Advisor Networks for the fulfillment of
their regulatory oversight obligations and duties.
Professionals who effect transactions for advisory clients receive transaction or commission
compensation from Cetera Advisor Networks. The recommendation of securities transactions for
commission creates a conflict of interest in that we are economically incented to effect securities
transactions for clients. Although we strive to put our clients’ interests first, such
recommendations may be viewed as being in the best interests of our firm rather than in the
client’s best interest. Advisory clients are not compelled to effect securities transactions through
Cetera Advisor Networks.
Cetera Investment Advisers LLC
Members and registered advisory personnel of our firm are associates of Cetera Investment
Advisers LLC, an unaffiliated advisory firm, and conduct business through both Hinds Financial
Group and Cetera Investment Advisers. In this capacity, they may recommend wrap fee or
managed accounts offered through Cetera Investment Advisers and use the services of
unaffiliated investment advisers in offering specific investment management services. Please be
advised this practice constitutes a conflict of interest in that advisors have an incentive to
Page 24
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 10: Other Financial Industry Activities and Affiliations
recommend the use of Cetera Investment Advisers over Hinds Financial Group and vice versa
because it is in their economic interest to do so. Clients should consult with their advisor to
determine which platform is in their best interest from a cost, investment management, and
operational perspective. Disclosure of services, fees, reporting, and other important matters are
found in the disclosure forms of these unaffiliated investment advisers. Clients interested in
these services will be provided with these documents prior to establishing a wrap fee or
managed account.
Insurance Sales
Our firm is a licensed independent insurance agency. Members and registered advisory
personnel of our firm are licensed insurance agents and may recommend insurance products
and receive a commission for doing so. Please be advised there is a conflict of interest in that
there is an economic incentive to recommend insurance and other products through us. Please
also be advised that we strive to put our clients’ interests first and foremost. Other than for
insurance products that require a securities license, such as variable insurance products, clients
may utilize any insurance carrier or insurance agency they desire. For products requiring a
securities and insurance license, clients may be limited to those insurance carriers that have a
selling agreement with our firm’s employing broker-dealer.
Variable Annuities
We may recommend that you purchase variable annuities to be included in your investment
portfolio(s). Persons providing investment advice on behalf of our firm may earn commissions
on the sale of the variable annuities in his or her capacity as a Cetera broker-dealer registered
representative. If these persons earn commission on the sale of variable annuities recommended
to you, we will not include the annuity accounts in the total value used for our advisory
billing/fee computation for at least 12 months following the transaction date on which the
commission was earned. Annuities will be purchased for your account only after you receive a
prospectus disclosing the terms of the annuity. You are under no obligation, contractually or
otherwise, to purchase variable annuities through any person affiliated with our firm.
Envestnet Asset Management
We have a strategic relationship with Envestnet Asset Management (“Envestnet”) whereby
Envestnet will function as a platform sponsor offering managed model recommendations and
separate account management, as well as performance reporting, billing, and other
administrative services. Through this platform, Envestnet makes available portfolio strategists
that compile model portfolio recommendations as well as offer separate account managers in its
Separately Managed Account and Unified Managed Account Program.
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
With respect to investment management services, our firm engages third-party money
managers to manage client accounts. Such manager’s fee is generally in addition to our fee. For
Page 25
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 10: Other Financial Industry Activities and Affiliations
third-party managers utilized through the Envestnet Wrap Fee Program, we receive a portion of
the total wrap fee for our services.
Page 26
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, we have adopted policies and procedures designed to
detect and prevent insider trading. In addition, we have adopted a Code of Ethics (the “Code”).
Among other things, the Code includes written procedures governing the conduct of our
advisory and access persons. The Code also imposes certain reporting obligations on persons
subject to the Code. The Code and applicable securities transactions are monitored by our firm’s
chief compliance officer. We will send clients a copy of our Code of Ethics upon written request.
We have policies and procedures in place to ensure that the interests of our clients are given
preference over those of our firm, affiliates, and employees. For example, there are policies in
place to prevent the misappropriation of material non-public information, and such other
policies and procedures reasonably designed to comply with federal and state securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
We do not engage in principal trading (i.e., the practice of selling stock to advisory clients from a
firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In addition, we do
not recommend any securities to advisory clients in which it has some proprietary or ownership
interest.
C. Advisory Firm Purchase or Sale of Same Securities Recommended to
Clients and Conflicts of Interest
Our firm, affiliates, employees and their families, trusts, estates, charitable organizations and
retirement plans established by it may purchase or sell the same securities as are purchased or
sold for clients in accordance with its Code of Ethics policies and procedures. The personal
securities transactions by advisory representatives and employees may raise potential conflicts
of interest when they trade in a security that is:
owned by the client, or
considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
we specifically prohibit. We have adopted policies and procedures that are intended to address
these conflicts of interest. These policies and procedures:
require our advisory representatives and employees to act in the client’s best interest
prohibit fraudulent conduct in connection with the trading of securities in a client
account
prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
Page 27
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
allocate investment opportunities in a fair and equitable manner
provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow the firm’s procedures when purchasing or
selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
Our firm, affiliates, employees and their families, trusts, estates, charitable organizations, and
retirement plans established by it may effect securities transactions for their own accounts that
differ from those recommended or effected for other of the firm’s clients. We will make a
reasonable attempt to trade securities in client accounts at or prior to trading the securities in
affiliate, corporate, employee or employee-related accounts. It is our policy to place the clients’
interests above those of the firm and its employees.
Page 28
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
Custodian Recommendations
We recommend the brokerage services of Cetera Advisor Networks LLC, which clears through
Pershing LLC. Persons providing investment advice on behalf of our firm who are registered
representatives of Cetera are subject to applicable rules that restrict them from conducting
securities transactions away from Cetera unless Cetera provides the representative with written
authorization to do so. Because Cetera is required to supervise the securities trading activities of
its representatives, these individuals are generally limited to conducting securities transactions
through Cetera. If transactions are executed though Cetera, these individuals (in their separate
capacities as registered representatives of Cetera) may earn commission-based compensation as
result of placing the recommended securities transactions through Cetera. This practice presents
a conflict of interest because these registered representatives have an incentive to effect
securities transactions for the purpose of generating commissions rather than solely based on
your needs. You may utilize the broker-dealer of your choice and have no obligation to
purchase or sell securities through such broker as we recommend. However, if you do not use
Cetera, we may not be able to accept your account. Please see Item 10: Other Financial Industry
Activities and Affiliations in this brochure for more information on the compensation received by
registered representatives who are affiliated with our firm.
Unlike other investment advisers that may place transactions with several different broker-
dealers depending upon the circumstances of each transaction, our firm places all of its
securities transactions with Cetera and then we periodically evaluate our relationship with Cetera
to see if Cetera is competitive with other services available. It may be the case that Cetera
charges higher transactions costs and/or custodial fees than another broker charges for the
same types of services, and that you may pay a higher commission than you would if we had
had arrangements with several broker-dealers and could compare costs on each transaction.
Soft Dollar Arrangements
We do not utilize soft dollar arrangements. We do not direct brokerage transactions to
executing brokers for research and brokerage services.
Brokerage for Client Referrals
We do not engage in the practice of directing brokerage commissions in exchange for the
referral of advisory clients.
Page 29
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 12: Brokerage Practices
B. Aggregating Securities Transactions for Client Accounts
Best Execution
Our firm, pursuant to the terms of its investment advisory agreement with clients, has
discretionary authority to determine which securities are to be bought and sold, and the amount
of such securities. We recognize that the analysis of execution quality involves a number of
factors, both qualitative and quantitative. We will follow a process in an attempt to ensure that
we are seeking to obtain the most favorable execution under the prevailing circumstances when
placing client orders. These factors include but are not limited to the following:
The financial strength, reputation and stability of the broker
The efficiency with which the transaction is effected
The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
The efficiency of error resolution, clearance and settlement
Block trading and positioning capabilities
Performance measurement
Online access to computerized data regarding customer accounts
Availability, comprehensiveness, and frequency of brokerage and research services
Commission rates
The economic benefit to the client
Related matters involved in the receipt of brokerage services
Consistent with our fiduciary responsibilities, we will seek to ensure that clients receive best
execution with respect to clients’ transactions.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, we believe that such commission rates are competitive
within the securities industry. Lower commissions or better execution may be able to be
achieved elsewhere.
Security Allocation
Since we may be managing accounts with similar investment objectives, we may aggregate
orders for securities for such accounts. In such event, allocation of the securities so purchased or
sold, as well as expenses incurred in the transaction, is made by our firm in the manner it
considers to be the most equitable and consistent with its fiduciary obligations to such accounts.
Our allocation procedures seek to allocate investment opportunities among clients in the fairest
possible way, taking into account the clients’ best interests. We will follow procedures to ensure
Page 30
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 12: Brokerage Practices
that allocations do not involve a practice of favoring or discriminating against any client or
group of clients. Account performance is never a factor in trade allocations.
Our advice to certain clients and entities and the action of our firm for those and other clients
are frequently premised not only on the merits of a particular investment, but also on the
suitability of that investment for the particular client in light of his or her applicable investment
objective, guidelines and circumstances. Thus, any action of our firm with respect to a particular
investment may, for a particular client, differ or be opposed to the recommendation, advice, or
actions of our firm to or on behalf of other clients.
Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
“over-filled.”
Our firm acts in accordance with its duty to seek best price and execution and will not continue
any arrangements if we determine that such arrangements are no longer in the best interest of
our clients.
Trade Errors
From time-to-time we may make an error in submitting a trade order on the client’s behalf.
When this occurs, we may place a correcting trade with the broker-dealer. If an investment gain
results from the correcting trade, the gain will remain in client’s account unless the same error
involved other client account(s) that should have received the gain, it is not permissible for client
to retain the gain, or we confer with client and client decides to forego the gain (e.g., due to tax
reasons).
Page 31
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
Our firm reviews the accounts of all our clients who enter into an advisory agreement with us or
who sign a retainer agreement authorizing us to complete regular reviews of their financial
plans. Your account is reviewed by the investment adviser representative who created your
original plan or another member of the advisory team.*
security specific events, and/or,
See Item 5: Fees and Compensation in this disclosure brochure for more information on retainer
services and fees. Reviews are based on a schedule agreed to between you and your investment
adviser representative and may include monthly, quarterly, semi-annual, or annual updates,
depending on your needs. Additional reviews may be conducted based on various
circumstances, including, but not limited to:
contributions and withdrawals,
year-end tax planning,
market moving events,
changes in your risk/return objectives.
*We do not review accounts of those clients who contract us for a one-time-only financial plan,
as noted in the advisory agreement they sign.
B. Review of Client Accounts on Non-Periodic Basis
We may perform ad hoc reviews on an as-needed basis if there have been material changes in
the client’s investment objectives or risk tolerance, or a material change in how we formulate
investment advice.
C. Content of Client-Provided Reports and Frequency
The content of account reviews varies according to your needs. If you request a regular review
of your accounts, you will receive at least an annual updated version of your investment
summary and portfolio diversification analysis. Your investment adviser representative will
review your objectives and planning recommendations to ensure the relevancy of the
recommendations and assist in implementation. We provide quarterly reports, in conjunction
with Envestnet PMC, that analyze performance, portfolio risk levels, and provide detailed
information about your account. In addition, you may receive other reports relevant to your
particular situation, such as education funding or estate planning.
The client’s independent custodian provides account statements directly to the client no less
frequently than quarterly. The custodian’s statement is the official record of the client’s securities
account and supersedes any statements or reports created on behalf of the client by our firm.
Page 32
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
Please refer to the disclosures in Items 10 and 12 regarding referrals to third-party service
providers and benefits the firm receives from its custodian(s). We may receive economic benefits
for referring clients to third-party service providers. You are under no obligation to utilize any
service provider recommended to you by our firm or affiliates.
B. Advisory Firm Payments for Client Referrals
The firm may enter into arrangements with endorsers, promoters, solicitors, or with clients for
testimonials (herein collectively referred to as “endorser”) who will endorse the advisory firm for
compensation. Agreements are required when compensation to the endorser is equal to or
greater than $1,000. The receipt of such compensation creates a conflict of interest in that the
endorser is economically incented to endorse our firm. Please be advised that the firm’s
payment of compensation to the endorser does not increase the client’s advisory fee paid to the
firm.
Page 33
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 15: Custody
Item 15: Custody
Our firm is considered to have custody of client assets for purposes of the Advisers Act for the
following reasons:
The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to
avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization, and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
Page 34
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to our firm or a third-party advisor with respect to
trading activity in their accounts by signing the appropriate custodian limited power of attorney
form. In those cases, we will exercise full discretion as to the nature and type of securities to be
purchased and sold, and the amount of securities for such transactions. Investment limitations
may be designated by the client as outlined in the investment advisory agreement. In addition,
subject to the terms of its investment advisory agreement, our firm may be granted
discretionary authority for the retention of independent third-party investment management
firms. Investment limitations may be designated by the client as outlined in the investment
advisory agreement. Please see the applicable third-party manager’s disclosure brochure for
detailed information relating to discretionary authority.
Page 35
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 17: Voting Client Securities
Item 17: Voting Client Securities
Our firm does not take discretion with respect to voting proxies on behalf of its clients. We will
upon request make recommendations to clients on voting proxies regarding shareholder vote,
consent, election or similar actions solicited by, or with respect to, issuers of securities
beneficially held as part of the firm’s supervised and/or managed assets. In no event will we take
discretion with respect to voting proxies on behalf of clients.
Except as required by applicable law, we will not be obligated to render advice or take any
action on behalf of clients with respect to assets presently or formerly held in their accounts that
become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. We have no obligation to determine if securities held by the client are subject to a
pending or resolved class action lawsuit. We also have no duty to evaluate a client’s eligibility or
to submit a claim to participate in the proceeds of a securities class action settlement or verdict.
Furthermore, we have no obligation or responsibility to initiate litigation to recover damages on
behalf of clients who may have been injured as a result of actions, misconduct, or negligence by
corporate management of issuers whose securities are held by clients.
Where we receive written or electronic notice of a class action lawsuit, settlement, or verdict
affecting securities owned by a client, we will forward all notices, proof of claim forms, and other
materials to the client. Electronic mail is acceptable where appropriate and where the client has
authorized contact in this manner.
Page 36
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure
Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
We do not require the prepayment of fees of $1200 or more, six months or more in advance,
and as such are not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
We do not have any financial issues that would impair our ability to provide services to clients.
C. Bankruptcy Petitions During the Past Ten Years
There is nothing to report on this item.
Page 37
Part 2A of Form ADV: Hinds Financial Group, Inc., Brochure