Overview

Assets Under Management: $430 million
Headquarters: CHARLOTTE, NC
High-Net-Worth Clients: 113
Average Client Assets: $2 million

Services Offered

Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection, Educational Seminars

Fee Structure

Primary Fee Schedule (HOBART PRIVATE CAPITAL FIRM BROCHURE)

MinMaxMarginal Fee Rate
$0 and above 2.00%
Illustrative Fee Rates
Total AssetsAnnual FeesAverage Fee Rate
$1 million $20,000 2.00%
$5 million $100,000 2.00%
$10 million $200,000 2.00%
$50 million $1,000,000 2.00%
$100 million $2,000,000 2.00%

Clients

Number of High-Net-Worth Clients: 113
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 45.09
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 1,891
Discretionary Accounts: 1,885
Non-Discretionary Accounts: 6

Regulatory Filings

CRD Number: 168494
Filing ID: 2008145
Last Filing Date: 2025-08-06 14:22:00
Website: https://hobartwealth.com

Form ADV Documents

Additional Brochure: HOBART PRIVATE CAPITAL FIRM BROCHURE (2025-08-06)

View Document Text
Item 1: Cover Page Part 2A of Form ADV: Firm Brochure August 6, 2025 Hobart Wealth 7733 Ballantyne Commons Parkway, Suite 101 Charlotte, NC 28277 888-553-0122 www.hobartwealth.com Firm Contact: Thomas Hamilton Chief Compliance Officer This brochure provides information about the qualifications, business practices and advisory services of Hobart Private Capital, LLC d/b/a Hobart Wealth (“Hobart,” “our,” “we” and “Firm”), an investment adviser registered with the U.S. Securities and Exchange Commission (“SEC”). If you have any questions about the contents of this brochure, please contact us at (888) 553-0122 or compliance@hobartwealth.com. The information in this brochure has not been approved or verified by the SEC or by any State securities authority. Additional information about our Firm is also available on the SEC’s website at www.adviserinfo.sec.gov. There you may search for us by our Firm name or by our “CRD” number which is #168494. Please note that the use of the term “registered investment adviser” and the description of our Firm and/or our associates as “registered” does not imply a certain level of skill or training. You are encouraged to review this Brochure and Brochure Supplements for more information on the qualifications of our Firm and our representatives. Item 2: Material Changes Hobart Private Capital, LLC d/b/a Hobart Wealth (“Hobart,” “our,” “we” and “Firm”) is required to prepare a disclosure document such as this one, commonly referred to as a “Brochure,” that describes the adviser and its business practices. We are required to amend our Brochure at least annually and provide clients and prospective clients with a summary of any material changes made after the previous annual amendment. In this section we only discuss material changes since the date of the last annual update of our brochure. This version of our Brochure dated August 6, 2025, is an interim updating amendment. The following are the material changes since our last annual update of March 7, 2025: • We amended our disclosures regarding conflicts of interest that arise in connection with compensation plans that apply to our investment adviser representatives. Please see “Conflicts of Interests Regarding Compensation to Our Representatives” under Item 4 below. • We revised Item 5 to reflect that Third-Party Manager fees may also be calculated quarterly in arrears based on the amount of Third-Party Managed account assets as of the last day of the prior quarter in which services are rendered. We further revised Item 5 to clarify how Third-Party Manager Fees are billed, and that Third-Party Manager Fees applicable to any partial billing period are pro-rated. Please see Item 5 for additional information. Annually, we will ensure that you receive either an amended brochure or a summary of any material changes to this and any subsequent Brochure within 120 days of the end of our fiscal year, and promptly at any time if any of the information herein becomes materially inaccurate. We will deliver a complete copy of our Brochure upon your request at any time during the year. Please contact our Chief Compliance Officer, Thomas Hamilton, at (888) 553-0123 or via email at compliance@hobartwealth.com to request a Brochure. Form ADV Part 2A – Firm Brochure Page | 2 Hobart Wealth Item 3: Table of Contents Item 2: Material Changes ...................................................................................................................................................... 2 Item 3: Table of Contents ..................................................................................................................................................... 3 Item 4: Advisory Business.................................................................................................................................................... 4 Item 5: Fees & Compensation ........................................................................................................................................... 10 Item 6: Performance-Based Fees & Side-By-Side Management ......................................................................... 15 Item 7: Types of Clients & Account Requirements .................................................................................................. 15 Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ................................................................. 15 Item 9: Disciplinary Information .................................................................................................................................... 20 Item 10: Other Financial Industry Activities & Affiliations .................................................................................. 20 Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ............. 22 Item 12: Brokerage Practices ........................................................................................................................................... 23 Item 13: Review of Accounts ............................................................................................................................................ 26 Item 14: Client Referrals & Other Compensation ..................................................................................................... 26 Item 15: Custody .................................................................................................................................................................... 27 Item 16: Investment Discretion ....................................................................................................................................... 28 Item 17: Voting Client Securities ..................................................................................................................................... 28 Item 18: Financial Information ........................................................................................................................................ 28 Form ADV Part 2A – Firm Brochure Page | 3 Hobart Wealth Item 4: Advisory Business Our Firm is a Charlotte-based investment adviser that primarily provides individuals, high net worth individuals and other types of clients with discretionary investment advisory services. We became registered with the U.S. Securities and Exchange Commission on February 29, 2016. Prior to that we maintained registration with the North Carolina Securities Division. Our Firm is a limited liability company formed under the laws of the State of North Carolina in 2013, the day we began operations. Our Firm is wholly owned by Hobart Financial Group, Inc., which is wholly owned by Christopher S. (Chris) Hobart. Mr. Hobart also serves as President and Chief Executive Officer of the Firm. Thomas Hamilton is the Firm’s Chief Compliance Officer, and Robert Barton is the Firm’s Chief Operating Officer. In each section below, you will find more information about the specific services we offer. Types of Advisory Services Offered The following are descriptions of the primary advisory services of Hobart. Please understand that a written agreement, which details the exact terms of the service, must be signed by you and Hobart before we can provide you the services described below. That agreement contains important details regarding, among other things, our obligations to you and the costs to you of the management of your accounts. Asset Management Services: We manage clients’ assets primarily on a discretionary basis pursuant to our Investment Advisory & Financial Planning Agreement. As part of our Asset Management service, a portfolio is created, potentially including individual stocks, bonds, exchange traded funds (“ETFs”), options, mutual funds and other public and private securities or investments. The client’s individual investment strategy is tailored to their specific needs and may include some or all of the previously mentioned securities. Portfolios will be designed to meet a particular investment goal which we have determined to be suitable to the client’s circumstances. Once the appropriate portfolio has been determined, portfolios are continuously and regularly monitored, and, if necessary, rebalanced based upon the client’s individual needs, stated goals and objectives. We will meet with clients periodically to review the performance of the account and determine whether any changes should be made. We also offer asset management services on a non-discretionary basis. When a client engages us to provide asset management services on a non-discretionary basis, we monitor the accounts in the same way as for discretionary services. The difference is that changes to the client’s account will not be made until we have confirmed with the client (either verbally or in writing) that our proposed change is acceptable to the client. We may utilize the services of various third-party investment advisory firms, including sub-advisers, co-advisers and money managers (collectively referred to herein as “Third-Party Managers”) or model providers (“Model Providers”) to aid in the implementation of an investment portfolio. Before selecting a Third-Party Manager or Model Provider, our Firm will ensure that the chosen Third-Party Manager or Model Provider is properly licensed or registered as required. We will also conduct other due diligence on these managers before approving them to assist in managing our clients’ accounts. In order to assist in the selection of a Third-Party Manager or Model Provider for a particular client, Form ADV Part 2A – Firm Brochure Page | 4 Hobart Wealth our Firm will gather client information pertaining to financial situation, investment objectives, and reasonable restrictions to be imposed upon the management of the account. After that, if a Third-Party Manager is selected the account will be managed directly by the Third- Party Manager on a discretionary basis under our supervision. The Third-Party Manager will make any changes to the holdings or allocations that the Third-Party Manager deems appropriate in the account(s). If a Model Provider is selected, the Model Provider will provide certain model portfolio strategies and deliver trade recommendations for each strategy on a non-discretionary basis to our Firm for implementation in the account(s). We will review the services of the selected Third-Party Manager and Model Provider on an ongoing basis. Furthermore, we have the authority, without further input from or permission of the client, to move client assets from one Third-Party Manager or Model Provider to another, terminate the services of a Third-Party Manager or Model Provider with respect to a client, or reallocate client assets between Third-Party Managers and Model Providers. In practice, we will typically provide clients with at least thirty (30) days’ notice prior to any such changes. We will also ensure any amendments to our agreement made necessary by these changes are effected in a timely manner. We will contact clients from time to time in order to review their financial situation and objectives; communicate information to Third-Party Managers and Model Providers as warranted; and assist the client in understanding and evaluating the services provided by the Third-Party Manager and Model Provider. Clients will be expected to notify our Firm of any changes in their financial situation, investment objectives, or account restrictions that could affect their financial standing. Most of our asset management client accounts are maintained with Charles Schwab & Co, Inc. (“Schwab”), as further described below in Item 12 – Brokerage Practices. However, we do also offer non-discretionary asset management services for clients with assets held away at other qualified custodians, or “Outside Accounts.” For those clients who have elected to use this service, they must also enter into a separate user agreement with Pontera Solutions Inc. (“Pontera”), a third-party order management system software provider. Once the client has established an online Pontera account and linked their Outside Account to Pontera, we are able to use Pontera’s system to view and manage the Outside Accounts. We do not have access to any client passwords as a result of this arrangement, nor the ability to withdraw or direct the disposition of securities or funds to any person other than the client. We offer asset management services for fee-based variable annuity insurance products. We will directly manage these annuity insurance products by reallocating buckets or sub-accounts within the annuities in accordance with your suitability profile. These services are subject to a separate written agreement covering the annuity products. Annuity products serviced by Hobart are charged an asset- based management fee. Hobart does not receive any commissions on these products. Financial Planning & Consulting Services: We provide stand-alone financial planning and consulting services to clients for the management of financial resources for a planning fee under our Investment Advisory & Financial Planning Agreement. We provide these services based upon an analysis of clients’ current situation, goals, and objectives. Financial planning services will typically involve preparing a financial plan after consultation with clients based on the client’s financial goals and objectives. This planning or consulting may encompass investment planning, retirement planning, estate planning, charitable planning, education planning, corporate and personal tax planning, cost segregation study, corporate Form ADV Part 2A – Firm Brochure Page | 5 Hobart Wealth structure, real estate analysis, mortgage/debt analysis, insurance analysis, lines of credit evaluation, or business and personal financial planning. We will perform these services on an ongoing basis. Once an initial summary, strategy, assessment or plan is presented to the client, we will periodically review and assess whether the summary, strategy, assessment or plan remains appropriate for the client and make recommendations for adjustments as needed. Written financial plans or financial consultations rendered to clients may include general recommendations for a course of activity or specific actions to be taken by the clients. Implementation of the recommendations will be at the discretion of the client. Each client may choose whether or not to act on our recommendations. If a client chooses to do so, the client is free to use another financial professional or firm. Retirement Plan Consulting Services: We offer retirement plan consulting services to employer-sponsored retirement plans subject to the Employee Retirement Income Security Act of 1974 (“ERISA”). Our retirement plan consulting services include, but are not limited to, the following services: • Plan Design and Consultation – Analysis of employer retirement plan objectives based on its needs and employee demographics, and recommendation of appropriate type of plan. Consultation and recommendation on plan design and specifications. • Employer Investment Consulting – Consulting on ERISA fiduciary issues. Participation in the selection of the menu of investment choices, including analysis of proposed menu and development of portfolio models. • Employee Meetings – Conduct meetings with eligible employees to provide information to such employees about the plan and its purpose, investing in general, available investment choices, and to enroll employees. • Participant Investment Consultant – Consulting with individual participants as to appropriate investment choices, including assistance in developing custom portfolio models on a participant-by-participant basis. • Evaluation of Plan Effectiveness – Providing analysis of the plan’s effectiveness in achieving the employer’s goals and purposes of the plan. The specific services to be provided will be listed in our agreement with each retirement plan. The Firm acknowledges that in performing the retirement plan consulting services listed above it is acting as a “fiduciary” as such term is defined under ERISA Section 3(21)(A)(ii) for purposes of providing investment advice only. The Firm acts in a manner consistent with the requirements of a fiduciary under ERISA if, based upon the facts and circumstances, such services cause the Firm to be a fiduciary as a matter of law. Newsletters: We occasionally prepare general, educational and informational newsletters. Newsletters are always offered on an impersonal basis and do not focus on the needs of a specific individual. Form ADV Part 2A – Firm Brochure Page | 6 Hobart Wealth Seminars: Our Firm may occasionally provide seminars in areas such as financial planning, retirement planning, estate planning, college planning, charitable planning and tax planning. Seminars are always offered on an impersonal basis and do not focus on the individual needs of participants. Retirement Plan Rollovers: When we provide investment advice to you regarding your retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts. The way we make money creates some conflicts with your interests, so we operate under a special rule that requires us to act in your best interest and not put our interest ahead of yours. A client or prospective client leaving an employer typically has four options regarding an existing retirement plan (and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which could, depending upon the client’s age, result in adverse tax consequences). If we are asked by a client or prospective client to make a recommendation from among these choices, we have a conflict of interest in that we have an incentive to recommend that a client roll over their retirement plan assets into an account to be managed by the Firm. Such a recommendation creates a conflict of interest as we will earn a new (or increase our current) advisory fee as a result of the rollover. We address this conflict of interest by reviewing any such recommendation to ensure it is in the best interest of the client. No client is under any obligation to accept our recommendation or to roll over retirement plan assets to an account managed by us. Tailoring of Advisory Services Our Firm offers individualized investment advice to our asset management clients. General investment advice will be offered to our financial planning and consulting clients. Each asset management client has the opportunity to place reasonable restrictions on the types of investments to be held in the portfolio. Restrictions on investments in certain securities or types of securities may not be possible due to the level of difficulty this would entail in managing the account. Participation in Wrap Fee Programs Our Firm does not participate in any wrap fee programs. Regulatory Assets Under Management Our Firm managed $429,701,468 in client assets as of 12/31/2024. Of that amount, we managed $426,556,573 on a discretionary basis and $3,144,895 on a non-discretionary basis. Conflicts of Interests Regarding Compensation to Our Representatives Some of our representatives are also individually licensed insurance agents. Please see your representative’s Form ADV, Part 2B Brochure Supplement to determine their licensing status. Whenever any such representative recommends that a client purchase an insurance product in this capacity, the representative is recommending a product on which he or she will receive either a commission or other variable compensation, as further described below, or both. Some of our Form ADV Part 2A – Firm Brochure Page | 7 Hobart Wealth representatives who are licensed insurance agents have an added incentive to recommend commissionable insurance products or asset management services to their clients because of the way Hobart compensates its representatives under a compensation plan that involves both fixed and variable compensation, as discussed in more detail below. Currently, these incentives vary depending on the representative. Insurance Revenue-Based Variable Compensation Some of our investment adviser representatives have incentives in the form of variable compensation that they are eligible to receive from Hobart Financial Group based on revenue received by HFG on commissionable insurance policies issued as a result of recommendations by the representative if they meet certain non-revenue-based conditions including process, procedure and compliance standards. More specifically, a percentage of the total amount of revenue received by HFG on issued insurance policies will be shared with the representative in the form of variable compensation on a quarterly basis, assuming certain non-revenue-based conditions are achieved. In addition, if the business is self-generated (i.e., new business acquired through personal marketing efforts, friends, and family), the representative will receive a higher percentage of the total amount of revenue received by HFG on the issued insurance policies on a quarterly basis. Some of our investment adviser representatives are eligible to receive quarterly or monthly variable compensation regardless of whether any non-revenue-based conditions are achieved. This compensation structure creates a clear and direct incentive for the representative to offer new insurance products to clients, including clients who are currently investment advisory-only clients of the Firm. This incentive creates a conflict of interest. This conflict is ameliorated in part by the fact that, for at least some of our representatives, the receipt of this Insurance Revenue-Based Variable Compensation is tied to achievement of the non-revenue-based conditions. You should review your representative’s Form ADV, Part 2B Brochure Supplement to determine if their receipt of Insurance Revenue-Based Variable Compensation is tied to the achievement of non-revenue-based conditions. Managed (Advised) Asset Revenue-Based Salary Increases Some of our investment adviser representatives receive a base salary that is in direct relation to the amount of assets under management assigned to the representative as of the beginning of the current year, which can include assets under management in fee-based insurance products. Salaries in subsequent years or quarters will also be based on the assets under management assigned to the representative as of the beginning of the year. The assets under management are used as a reasonable way to project anticipated firm revenue during the following year. The tying of future base salaries to advisory fee revenue creates incentives to recommend that clients contribute assets to be managed under an investment advisory relationship, or that insurance assets be liquidated in order to be managed under such a relationship. Managed (Advised) Asset Revenue-Based Variable Compensation Some of our investment adviser representatives have additional incentives in the form of variable compensation that they are eligible to receive based on new assets under management from new or existing clients if they meet certain non-revenue-based conditions including process, procedure and compliance standards. More specifically, a percentage of the amount of revenue generated from new assets deposited into Firm-managed accounts from existing clients over a certain buffer amount will be shared with the representative in the form of variable compensation on a biannual basis, assuming certain non-revenue-based conditions are achieved. In addition, a percentage of the amount of managed asset revenue generated from assets deposited into Firm-managed accounts by referred Form ADV Part 2A – Firm Brochure Page | 8 Hobart Wealth clients over a certain buffer amount will be shared with the representative in the form of variable compensation on a biannual basis, assuming certain non-revenue-based conditions are achieved. If the referral is self-generated, (i.e., business acquired through personal marketing efforts, friends, and family), the representative will receive a higher percentage of the total amount of managed asset revenue generated from assets deposited into Firm-managed accounts by the referred clients on a quarterly basis, assuming certain non-revenue-based conditions are achieved. This compensation structure creates additional incentives to recommend that existing clients contribute additional assets to be managed under an investment advisory relationship, and to refer the Firm’s asset management services to new clients. Referral Bonus Compensation Some of our investment adviser representatives have additional incentives in the form of bonuses that they are eligible to receive for referring certain clients to the Firm for asset management services or its affiliate for commissionable insurance products if they meet certain non-revenue-based conditions including process, procedure and compliance standards. More specifically, our representatives receive a one-time bonus for each referred client with liquid investable assets over a certain amount who schedule and attend a first appointment with the Firm or its affiliate, assuming certain non-revenue-based conditions are achieved. The bonuses are paid monthly and the amount of the bonus increases depending on the amount of the referred client’s liquid investable assets. These bonuses create additional incentives to refer the insurance or asset management services provided by the Firm or its affiliate to new clients. Some, but not all, of our investment adviser representatives operate under the Insurance Revenue- Based Variable Compensation, Managed (Advised) Asset Revenue-Based Salary Increases and Managed (Advised) Asset Revenue-Based Variable Compensation arrangements. Whether an adviser operates under one type of arrangement or all three will be disclosed in his or her brochure supplement, or Form ADV, Part 2B. Solely with respect to investment adviser representatives operating under all of the arrangements, the two incentives referenced above somewhat counteract each other. That is, the incentive to maximize commissionable insurance revenue is partially offset by the incentive to maximize advisory revenue, and vice versa. However, working together these incentives still create an incentive for an investment adviser representative to maximize his or her income by increasing revenue in one category or another, although the income-maximizing formula will differ for each adviser depending on, among other things, the proximity of the representative’s advisory fee revenue level to the next level that triggers an increase in salary, and the degree to which an adviser is required to split insurance-based variable compensation with other advisers. Furthermore, since commissionable insurance products are typically fixed or indexed annuities, and fee-based insurance products are typically variable annuities, these incentive programs create an incentive to recommend one type of insurance product over another in order to maximize income. For investment adviser representatives operating solely under the Insurance Revenue-Based Variable Compensation, there is no incentive to maximize asset management revenue. That investment adviser representative’s sole financial incentive is to maximize commissionable insurance revenue. Additionally, the incentive programs were established by and are administered through Hobart Financial Group. Hobart Financial Group and Hobart Insurance Services, LLC, will also benefit if individual advisors meet their goals. This also represents a conflict of interest. In addition to what is described above, we address the above-described conflicts of interest by (1) making sure all clients are advised of this conflict through disclosure in this brochure; (2) requiring Form ADV Part 2A – Firm Brochure Page | 9 Hobart Wealth all representatives to assure that any recommendations of insurance products or recommendations for asset management are in the client’s best interest; (3) requiring all advisors to sign a written agreement specifying that, as a condition for receipt of any variable compensation, all compliance paperwork (including suitability documentation) be submitted to the compliance department; (4) for some investment adviser representatives, conditioning the receipt of variable compensation and bonuses on adherence to the Firm’s compliance policies and procedures; and (5) requiring that all recommendations to convert or liquidate investment advisory assets in order to purchase insurance policies, or vice versa, be subjected to a thorough review by the Chief Compliance Officer or his/her designee for a determination that the recommendation is consistent with the client’s risk tolerance and in fact in the client’s best interest. Not all our representatives are licensed to make all of these types of recommendations, nor do all representatives who are licensed to recommend these products do so for all clients. The “Brochure Supplement” you have received for your representative indicates whether the representative is insurance licensed. Please be aware that even if you agree to follow a representative’s recommendation regarding an insurance product, you do not have to purchase the product through the representative, or through Hobart Insurance Services, LLC. Rather, you can purchase the product through another insurance agency or representative. Item 5: Fees & Compensation Compensation for Our Advisory Services In addition to the information provided in Item 4 – Advisory Business, this section provides additional details regarding our Firm’s services along with descriptions of each service’s fees and compensation arrangements. It should be noted that lower fees for comparable service may be available from other sources. The exact fees and other terms will be described in the agreement between you and Hobart. Asset Management Services: Hobart receives an asset-based fee for its asset management services (“Advisory Fee”). The maximum annual Advisory Fee charged will not exceed 2.00%. The actual Advisory Fee to be assessed will be described in the Investment Advisory & Financial Planning Agreement to be signed by the client and our Firm. Except as otherwise described below, Advisory Fees are billed quarterly, in advance, based on the value of the account(s) on the last day of the previous quarter. For purposes of determining the client's assets under management, any accounts owned by members of client's household may, at the option of the Firm, be aggregated. Please note that some client assets may be considered “assets under management” for purposes of calculating our fee even though they would not be considered “assets under management” for purposes of regulatory reporting as referenced in Item 4 of this Brochure. Each quarterly fee is calculated by multiplying the market value of the assets under Hobart’s management as of the last business day of the preceding quarter by the annual Advisory Fee, and multiplying that number by the number of days in the quarter divided by the number of days in the year. Advisory Fees for services during the initial quarter in which the account is opened shall be a prorated fee calculated according to the days remaining in the quarter when the account is opened. Form ADV Part 2A – Firm Brochure Page | 10 Hobart Wealth Advisory Fees on amounts deposited during a quarter are payable upon the commencement of management of the account. The fee charged on such a deposit is calculated by dividing the number of days remaining in the quarter by the total days in the quarter and multiplying the quotient by the quarterly fee derived by the process described above. Credits for withdrawals made during a quarter will not be issued. Advisory Fees are negotiable and will typically be deducted from client account(s). For those clients whose Advisory Fees are deducted by us: a) Clients will provide authorization permitting our Firm to be directly paid; and b) The client’s independent custodian sends statements at least quarterly showing the market values for each security included in the account and all account disbursements, including the amount of the advisory fees paid to our Firm. In certain cases, our Firm will agree to bill clients directly rather than deduct fees from the client’s account. Invoices for fees may be paid by check, ACH, direct debit, or credit card. In the event that our Firm employs the services of Third-Party Managers or Model Providers in connection with our provision of asset management services, clients will incur an additional amount charged to Hobart by any Third-Party Manager or Model Provider (the “Third-Party Management Fee” or “Model Provider Fee”, as applicable). The Third-Party Manager Fee or Model Provider Fee is disclosed in a separate disclosure delivered to the client by Hobart at or before the time the assets are designated to be managed or advised by that Third-Party Manager or Model Provider. Third- Party Manager and Model Provider fees are separate and in addition to our Advisory Fee. Third- Party Manager and Model Provider fees will apply only to those client assets allocated to the Third- Party Manager or Model Provider. The fee billing and calculation method of the Third-Party Management Fee or Model Provider Fee will vary based on the Third-Party Manager or Model Provider recommended. Third-Party Managers assess fees in different ways, including quarterly in advance based on the amount of assets under the Third-Party Manager’s management as of the last business day of the prior quarter, quarterly in arrears based on the average daily balance of the Third-Party Managed assets, or quarterly in arrears based on the amount of Third-Party Managed account assets as of the last day of the prior quarter in which services are rendered. In some cases, Third-Party Manager Fees are billed to your account by our Firm and remitted to the Third-Party Manager, in others the Third-Party Manager directly bills your account. Third-Party Manager Fees applicable to any partial billing period are pro-rated. Model Providers typically assess fees quarterly in advance based on the amount of assets allocated to the Model Provider on the last business day of the preceding quarter. Third-Party Manager fees will generally be billed to the client by the Third-Party Manager upon its instruction to the custodian. Model Provider Fees will generally be calculated and billed to the client by our Firm in the manner described above for Advisory Fees and remitted to the Model Provider. Clients will be provided with a copy of the chosen Third-Party Manager’s or Model Provider’s Form ADV Part 2A Brochure and other disclosure documents detailing exactly how fees are billed and calculated and are encouraged to carefully review those documents. Please note that the rates charged to our clients will not necessarily be the standard rates shown on that Third-Party Manager’s or Model Provider’s Brochure. Rather, the rate on the disclosure form received from us will be applicable. The Third-Party Managers or Model Providers we use offer lower fees based on the amount of clients’ assets designated for management or advisement under those Third-Party Managers or Model Providers. Similarly, some of the Third-Party Managers or Model Form ADV Part 2A – Firm Brochure Page | 11 Hobart Wealth Providers we use offer lower fees for certain strategies based on the amount of clients’ assets designated for management or advisement under those strategies. These lower fees mainly benefit our clients. Nevertheless, we have an incentive to recommend those Third-Party Managers or Model Providers and/or strategies in order to obtain those lower fees for our clients, which presents a conflict of interest. We address this conflict by ensuring any such recommendations are in the client’s best interest, For clients with Outside Accounts, our total annual Advisory Fee consists of a base amount for services provided by Hobart (the “HPC Advisory Fee”) plus an additional amount charged to Hobart by Pontera (the “Pontera Fee”). The annual Pontera Fee shall consist of 0.25%. The Advisory Fee is assessed and payable each quarter in advance based on the balance of the client’s managed assets as of the prior quarter-end. The Advisory Fee for the initial period will be paid on a pro rata basis based on the number of days in the calendar quarter for which services were provided, in arrears, based on the quarter ending value of the client’s assets in the Outside Accounts. No fee adjustments are made for account deposits and withdrawals during a billing period. Advisory Fees may be withdrawn directly from the client’s other non-tax qualified accounts held at Schwab with the client’s written authorization. Advisory Fees may also be invoiced as described above. Upon termination any prepaid but unearned Advisory Fees will be refunded to the client. The Pontera Fee described above presents a conflict of interest in that Hobart has an incentive to not recommend management through Pontera, and to recommend instead that clients transfer or roll over assets held in Outside Accounts to accounts maintained with custodians with which Hobart has a direct relationship, such as Schwab, in order to avoid payment of this fee. We address this conflict of interest by ensuring any such recommendations are in the client’s best interest. For clients with fee-based variable annuity insurance products, neither Hobart nor its investment adviser representatives receive a commission on these products. For these products, we will be paid an annual asset-based management fee according to our Investment Advisory & Financial Planning Agreement and/or the client’s written agreement with the product sponsor. Advisory Fees for fee- based annuity services are typically paid quarterly in arrears based on the average daily account values during the quarterly billing period. Fees for services during the initial quarter in which the account is opened will be prorated based on the number of days remaining in the quarter. Advisory Fees are generally withdrawn directly from the client’s account(s) with the client’s written authorization but may also be invoiced depending on the product. With regard to these annuity products, individual accounts will be maintained at the insurance company that issued the annuity product. Clients are responsible for certain fees charged by the insurance company, including mortality and expense risk charges, rider fees, subaccount fees, and early surrender fees. These fees are in addition to and exclusive of Hobart’s Advisory Fee. The exact charges will be specified in the client’s agreement with the product sponsor and the product prospectus. Clients are encouraged to review these documents carefully. Our receipt of an asset-based fee presents a conflict of interest. This is because the more assets there are in the client’s account, the more the client will pay in fees. Therefore, we have an incentive to encourage clients to increase the assets in their accounts. Furthermore, some of our investment adviser representatives have added incentives to encourage existing clients to increase the assets in their accounts, or to refer new clients for asset management services, in the form of biannual or quarterly bonuses for asset contributions made by new or existing clients to their accounts over a certain amount. We address these conflicts of interest by ensuring any such recommendations are in the client’s best interest, among other things. Conflicts pertaining to our compensation arrangements are more fully described above in Item 4. Form ADV Part 2A – Firm Brochure Page | 12 Hobart Wealth Financial Planning & Consulting Services: Our Firm will charge clients an hourly or annual financial planning fee for any financial planning and/or consulting services to be provided. Fees are negotiable and will be based on the scope and complexity of our engagement with the client. The maximum hourly fee to be charged will not exceed $500 per hour. Flat fees will range from $2,500 to $25,000. Clients may elect to pay the financial planning fees monthly, quarterly, semi-annually or annually on a calendar year basis. Clients with an annual financial planning fee have the option of submitting an initial partial payment or the entire amount due for the first year at the time of signing. The remainder of the fee will generally be directly billed to the client and due within thirty (30) days of the initial financial plan being delivered or consultation rendered. Clients will not be billed more than $1,200 in fees in any six (6) month period without the receipt of services within that six (6) month period. Retirement Plan Consulting Services: Our Firm charges an annual investment advisory fee for retirement plan consulting services. Fees are deducted from the plan assets on a quarterly basis, in arrears, based upon the agreed annual percentage rate. The exact advisory fee will be specified in the advisory agreement. Fees are negotiable. Newsletters: Newsletters are provided to clients and prospective clients free of charge. Seminars: Typically, no fees are charged for seminars. However, if we are hired by larger groups, such as corporations, we reserve the right to charge fees to cover the expenses incurred by us for presenting the seminars. All fees and payment provisions will be fully disclosed to each client prior to the seminar being presented. Other Types of Fees & Expenses Brokerage commissions, transaction charges, handling fees, custodial fees, service charges, ticket charges and other similar charges are not included in our Advisory Fee and must generally be paid by the client. Clients will also typically pay charges imposed directly by a mutual fund, index fund, or exchange traded fund which shall be disclosed in the fund’s prospectus (i.e., fund management fees, initial or deferred sales charges, mutual fund sales loads, 12b-1 fees and other fund expenses). Other fees and expenses that the clients may pay in connection with our services include IRA and qualified retirement plan fees, mark-ups and mark-downs, spreads paid to market makers, wire transfer fees, ADR fees, overnight check fees, close-out fees, activity assessment fees taxes on brokerage accounts and securities transactions, trade away fees and annuity fees including mortality and expense charges, rider fees, subaccount fees and surrender charges. A description of the types of fees and expenses actually charged by a particular investment are described in the prospectus or contract, as applicable, of the investment. All clients will be delivered a current and accurate schedule of fees charged by the custodian and are encouraged to carefully review those documents. These fees are subject to change by the Custodian or product sponsor, as set forth in the client’s agreement with the Custodian or product sponsor. Our Firm does not receive any portion of these fees. For more information regarding brokerage practices, see Item 12. Form ADV Part 2A – Firm Brochure Page | 13 Hobart Wealth For client accounts maintained at Schwab, we negotiated lower commission rates initially with Schwab than their published fees based on the condition that we transfer a total of at least $255 million of our clients’ assets to accounts at Schwab within 12 months from the date of our agreement with Schwab. Rates are no longer discounted although they are still typically lower than retail rates. Schwab further reimbursed the Transfer of Account Exit Fees of our client accounts that transferred to Schwab within 12 months from the date of the agreement (up to $125,000). These commitments benefited our Firm because the overall commission rates and fees we paid were lower than they would be otherwise. We have an incentive to recommend Schwab due to the past receipt of these benefits, which presents a conflict of interest. We address this conflict of interest through our best execution review, as further described in Item 12. In addition to commissions or other fees for trades executed in the accounts, Schwab charges clients a flat dollar amount as a “prime broker” or “trade away” fee for each trade that it has executed by a different broker-dealer but where the securities bought or the funds from the securities sold are deposited (settled) into the client’s Schwab account. These fees are in addition to the commissions or other compensation the client must pay the executing broker-dealer. Because of this, in order to minimize trading costs, we have Schwab execute most trades for client accounts maintained at Schwab. We have determined that having Schwab execute most trades is consistent with our duty to seek best execution of client trades in client accounts maintained at Schwab. Please see Item 12 for more information regarding brokerage practices. Termination & Refunds Either party may terminate the Investment Advisory & Financial Planning Agreement for our asset management services in writing at any time. If a client terminates within five (5) days of the date the agreement is signed, then the Firm will not charge any Advisory Fee. Upon notice of termination, our Firm will process a pro-rata refund of the unearned portion of the Advisory Fees, Third-Party Management Fees or Model Provider Fees. Financial Planning & Consulting clients may terminate their agreement at any time before the delivery of a financial plan by providing written notice. For purposes of calculating refunds, all work performed by us up to the point of termination shall be calculated at the hourly fee currently in effect. Clients will receive a pro-rata refund of unearned fees based on the time and effort expended by our Firm. Conflicts of Interests Regarding Insurance Products that Pay Commissions Some of our representatives are also individually licensed insurance agents. Whenever any such representative recommends that a client purchase an insurance product in this capacity, the representative is recommending a product on which he or she will receive either a commission or variable compensation, as described in more detail above, or both. Please carefully review Item 4, Insurance Revenue-Based Variable Compensation, above. Not all our representatives are licensed to recommend insurance products, nor do all representatives who are licensed to recommend these products do so for all clients. The “Brochure Supplement” you have received for your representative indicates whether the representative is insurance licensed. Form ADV Part 2A – Firm Brochure Page | 14 Hobart Wealth Please be aware that even if you agree to follow a representative’s recommendation, you do not have to purchase the product through the representative. Rather, you can purchase the product through another insurance agency or representative. The recommendation of insurance products presents a conflict of interest, in that our representatives have a financial incentive to recommend products based on the compensation received rather than on the client’s needs. We manage the conflict of interest related to the recommendation of insurance products by, among other things, describing the conflict of interest in this brochure and reviewing any such proposed transaction to determine whether it is in the client’s best interest. We further require all representatives to seek prior approval of any outside employment activity so that we may ensure that any conflicts of interest in such activities are properly disclosed, and fully disclose to a client when a particular transaction will result in the receipt of commissions or other associated fees. Other Compensation-Based Conflicts of Interest Our investment adviser representatives have other conflicts of interest relating to their compensation. Please review the sections titled “Managed (Advised) Asset Revenue-Based Salary Increases,” Managed (Advised) Asset Revenue-Based Variable Compensation,” and “Referral Bonus Compensation” in Item 4 above. Item 6: Performance-Based Fees & Side-By-Side Management Our Firm does not charge performance-based fees or engage in side-by-side management of accounts. Item 7: Types of Clients & Account Requirements Hobart generally provides investment advice to the following types of clients: • Individuals • High net worth individuals • Pension and profit-sharing plans • Trusts, estates, or charitable organizations Our Firm generally requires that new clients have a minimum liquid net worth of $250,000 for our asset management services. This minimum requirement is generally negotiable. Our Firm does not generally impose any other requirements for opening and maintaining accounts or otherwise engaging us. Item 8: Methods of Analysis, Investment Strategies & Risk of Loss Methods of Analysis Hobart may use the following methods of analysis in formulating investment advice: Form ADV Part 2A – Firm Brochure Page | 15 Hobart Wealth Charting - This is a set of techniques used in technical analysis in which charts are used to plot price movements, volume, settlement prices, open interest, and other indicators, in order to anticipate future price movements. Users of these techniques, called chartists, believe that past trends in these indicators can be used to extrapolate future trends. Charting is likely the most subjective analysis of all investment methods since it relies on proper interpretation of chart patterns. The risk of reliance upon chart patterns is that the next day's data can always negate the conclusions reached from prior days' patterns. Also, reliance upon chart patterns bears the risk of a certain pattern being negated by a larger, more encompassing pattern that has not shown itself yet. Cyclical – This method analyzes the investments sensitive to business cycles and whose performance is strongly tied to the overall economy. For example, cyclical companies tend to make products or provide services that are in lower demand during downturns in the economy and in higher demand during upswings. Examples include the automobile, steel, and housing industries. The stock price of a cyclical company will often rise just before an economic upturn begins, and fall just before a downturn begins. Investors in cyclical stocks try to make the largest gains by buying the stock at the bottom of a business cycle, just before a turnaround begins. While most economists and investors agree that there are cycles in the economy that need to be respected, the risk is that the duration of such cycles is generally unknown. An investment decision to buy at the bottom of a business cycle may actually turn out to be a trade that occurs before or after the bottom of the cycle. If done before the bottom, then downside price action can result prior to any gains. If done after the bottom, then some upside price action may be missed. Similarly, a sell decision meant to occur at the top of a cycle may result in missed opportunity or unrealized losses. Fundamental – This is a method of evaluating a security by attempting to measure its intrinsic value by examining related economic, financial and other qualitative and quantitative factors. Fundamental analysts attempt to study everything that can affect the security's value, including macroeconomic factors (like the overall economy and industry conditions) and individually specific factors (like the financial condition and management of a company). The end goal of performing fundamental analysis is to produce a value that an investor can compare with the security's current price in hopes of figuring out what sort of position to take with that security (underpriced = buy, overpriced = sell or short). Fundamental analysis is considered to be the opposite of technical analysis. Fundamental analysis is about using real data to evaluate a security's value. Although most analysts use fundamental analysis to value stocks, this method of valuation can be used for just about any type of security. The risk associated with fundamental analysis is that it is somewhat subjective. While a quantitative approach is possible, fundamental analysis usually entails a qualitative assessment of how market forces interact with one another in their impact on the investment in question. It is possible for those market forces to point in different directions, thus necessitating an interpretation of which forces will be dominant. This interpretation may be wrong, and could therefore lead to an unfavorable investment decision. Technical – This is a method of evaluating securities by analyzing statistics generated by market activity, such as past prices and volume. Technical analysts do not attempt to measure a security's intrinsic value, but instead use charts and other tools to identify patterns that can suggest future Form ADV Part 2A – Firm Brochure Page | 16 Hobart Wealth activity. Technical analysts believe that the historical performance of stocks and markets are indications of future performance. Technical analysis is even more subjective than fundamental analysis in that it relies on proper interpretation of a given security's price and trading volume data. A decision might be made based on a historical move in a certain direction that was accompanied by heavy volume; however, that heavy volume may only be heavy relative to past volume for the security in question, but not compared to the future trading volume. Therefore, there is the risk of a trading decision being made incorrectly, since future trading volume is an unknown. Technical analysis is also done through observation of various market sentiment readings, many of which are quantitative. Market sentiment gauges the relative degree of bullishness and bearishness in a given security, and a contrarian investor utilizes such sentiment advantageously. When most traders are bullish, then there are very few traders left in a position to buy the security in question, so it becomes advantageous to sell it ahead of the crowd. When most traders are bearish, then there are very few traders left in a position to sell the security in question, so it becomes advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment technical measures is that a very bullish reading can always become more bullish, resulting in lost opportunity if the money manager chooses to act upon the bullish signal by selling out of a position. The reverse is also true in that a bearish reading of sentiment can always become more bearish, which may result in a premature purchase of a security. There are risks involved in using any analysis method. To conduct analysis, Hobart gathers information from financial newspapers and magazines, inspection of corporate activities, research materials prepared by others, corporate rating services, timing services, annual reports, prospectuses and filings with the SEC, and company press releases. Investment Strategies We Use We use the following strategies in managing client accounts, provided that such strategies are appropriate to the needs of the client and consistent with the client's investment objectives, risk tolerance, and time horizons, among other considerations: Long term purchases – Investments held at least a year. Short term purchases – Investments sold within a year. Frequent trading – This strategy refers to the practice of selling investments within 30 days of purchase. Frequent trading can have a significant impact on investment performance, particularly through increased brokerage and other transaction costs and taxes. Margin transactions – When an investor buys a stock on margin, the investor pays for part of the purchase and borrows the rest of the purchase price from a brokerage firm. For example, an investor may buy $5,000 worth of stock in a margin account by paying for $2,500 and borrowing $2,500 from a brokerage firm. Clients cannot borrow stock from Hobart. Clients who trade securities on margin incur the potential for higher losses. The brokerage firm has the ability to liquidate margined securities without further notice to you in order to meet its maintenance margin requirements, and clients will be responsible for any short fall in the account after such a sale. Furthermore, margin accounts generally have fairly high interest rates. Form ADV Part 2A – Firm Brochure Page | 17 Hobart Wealth Option writing including cover options or spreading strategies – Options are contracts giving the purchaser the right to buy or sell a security, such as stocks, at a fixed price within a specific period of time. Options on securities may be subject to greater fluctuations in value than an investment in the underlying securities. Purchasing and writing put and call options are highly specialized activities and entail greater than ordinary investment risks. Direct indexing strategies - Certain Third-Party Managers used by our Firm use direct indexing strategies to manage client accounts. Direct indexing strategies involve owning a portfolio of individual stocks that closely mirror the holdings of an index. Owning the shares directly, rather than through an index fund, gives the investors more ability to customize the strategies. Direct indexing strategies carry specific risks that investors should consider before investing, including the risk of not closely tracking the performance of the underlying index they seek to replicate. In certain market conditions, direct indexing investment strategies may lose value or underperform passive strategies. In addition, the level of customization may involve buying and selling securities that can lead to higher transaction costs. All investment strategies involve risk, including potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Risk of Loss Past performance is not indicative of future results. Therefore, you should never assume that future performance of any specific investment or investment strategy will be profitable. Investing in securities (including stocks, mutual funds, and bonds, etc.) involves risk of loss. Further, depending on the different types of investments there may be varying degrees of risk. You should be prepared to bear investment loss including loss of original principal. Because of the inherent risk of loss associated with investing, our Firm is unable to represent, guarantee, or even imply that our services and methods of analysis can or will predict future results, successfully identify market tops or bottoms, or insulate you from losses due to market corrections or declines. There are certain additional risks associated with investing in securities through our investment management program, as described below: • Market Risk – Either the stock market as a whole, or the value of an individual company, goes down resulting in a decrease in the value of client investments. This is also referred to as systemic risk. • Equity (stock) market risk – Common stocks are susceptible to general stock market fluctuations and to volatile increases and decreases in value as market confidence in and perceptions of their issuers change. If you held common stock, or common stock equivalents, of any given issuer, you would generally be exposed to greater risk than if you held preferred stocks and debt obligations of the issuer. • Company Risk – When investing in stock positions, there is always a certain level of company or industry specific risk that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced through appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based on factors specific to the company or its industry. For example, if a company’s employees go on strike or the company receives unfavorable media attention for its actions, the value of the company may be reduced Form ADV Part 2A – Firm Brochure Page | 18 Hobart Wealth • Fixed Income Risk – When investing in bonds, there is the risk that the issuer will default on the bond and be unable to make payments. Further, individuals who depend on set amounts of periodically paid income face the risk that inflation will erode their spending power. Fixed- income investors receive set, regular payments that face the same inflation risk. • Options Risk – Options on securities may be subject to greater fluctuations in value than an investment in the underlying securities. Purchasing and writing put and call options are highly specialized activities and entail greater than ordinary investment risks. • ETF and Mutual Fund Risk – When investing in an ETF or mutual fund, you will bear additional expenses based on your pro rata share of the ETF’s or mutual fund’s operating expenses, including the potential duplication of management fees. The risk of owning an ETF or mutual fund generally reflects the risks of owning the underlying securities the ETF or mutual fund holds. You will also incur brokerage costs when purchasing ETFs. • Management Risk – Your investment with our Firm varies with the success and failure of our investment strategies, research, analysis and determination of portfolio securities. If our investment strategies do not produce the expected returns, the value of the investment will decrease. • Variable Annuities – A variable annuity is a form of insurance where the seller or issuer (typically an insurance company) makes a series of future payments to a buyer (annuitant) in exchange for the immediate payment of a lump sum (single-payment annuity) or a series of regular payments (regular payment annuity). The payment stream from the issuer to the annuitant has an unknown duration based principally upon the date of death of the annuitant. At this point the contract will terminate and the remainder of the funds accumulated forfeited unless there are other annuitants or beneficiaries in the contract. Annuities can be purchased to provide an income during retirement. Unlike fixed annuities that make payments in fixed amounts or in amounts that increase by a fixed percentage, variable annuities pay amounts that vary according to the performance of a specified set of investments, typically bond and equity mutual funds. Annuities typically impose a variety of fees and expenses, in addition to sales and surrender charges, such as: mortality and expense risk charges; rider fees; sub account fees; administrative fees; underlying fund expenses; and charges for special features, all of which can reduce the return. Earnings in an annuity do not provide all the tax advantages of 401(k)s and other before- tax retirement plans. Once the investor starts withdrawing money from their annuity, earnings are taxed at the ordinary income rate, rather than at the lower capital gains rates applied to other non-tax-deferred vehicles which are held for more than one year. If the investor withdraws money from an annuity before a certain age, they may also have to pay a tax penalty to the Internal Revenue Service. Investment in a variable annuity contract is subject to both general market risk and the insurance company’s credit risk. These and other risks are described in the variable annuities’ prospectuses. • Private Fund Investments - If you decide to invest some of your assets in private fund investments, there are additional risks. Shares in private funds are not listed for trading on any securities exchange and are highly illiquid assets for which there is no secondary market. Shares are not transferable, and liquidity for investments in shares may typically be provided only through periodic tender offers by the fund. Shares are generally not redeemable at an investor’s option nor are they exchangeable for shares of any other fund. Although a fund may offer to repurchase shares from time to time, it has no obligation to do so, and will only do so in the amounts and on such terms and conditions as the fund determines in its sole discretion. Shares are typically valued using Net Asset Value, which is generally calculated by subtracting the fund’s Form ADV Part 2A – Firm Brochure Page | 19 Hobart Wealth liabilities and the liquidation value of any outstanding preferred securities from the fund’s total assets and dividing the result by the total number of shares of the fund outstanding. Net Asset Values are subject to valuation risk and do not represent the actual price you would obtain if you attempted to sell the investment. You should not expect to be able to resell shares regardless of how the investment performs. If you are able to sell your shares, you will likely receive less than your purchase price. Private fund investments should be considered a speculative investment that entail substantial risks, and you should invest only if it can sustain a complete loss of your investment. You will receive a prospectus prior to investing in any private fund with additional risk disclosures specific to the fund and are encouraged to review those documents carefully. The risks and other characteristics of investing in interests in the fund are further explained in the private placement memorandum (“PPM”), offering memorandum or prospectus. All fund investors should receive and review those documents carefully before investing. All statements in this brochure are expressly subject to, and qualified by, the documents pertaining to the specific investment. Item 9: Disciplinary Information Our Firm is required to disclose the facts of any legal or disciplinary events that are material to a client’s evaluation of its advisory business or the integrity of its management personnel. We do not have any required disclosures to report in response to this Item. Item 10: Other Financial Industry Activities & Affiliations Insurance Agents: Chris Hobart indirectly owns a state-licensed affiliated insurance agency, Hobart Insurance Services, LLC (“Hobart Insurance”), through Hobart Financial Group, Inc. (“HFG”), as further described below. Hobart Insurance is licensed to offer insurance products in the state of North Carolina, among other states. The insurance products that Hobart Insurance will provide include life insurance, long-term care, group life, and fixed annuities. Many of these insurance products are offered through separate and distinct vendors. As an insurance agency, Hobart Insurance will receive separate, yet customary compensation for insurance product issuance. Some of our representatives are also individually licensed insurance agents. Whenever any such representative recommends that a client purchase an insurance product in this capacity, the representative is recommending a product on which he or she will receive either a commission or variable compensation, as further described below, or both. Not all our representatives are licensed to recommend insurance products, nor do all representatives who are licensed to recommend these products do so for all clients. The “Brochure Supplement” you have received for your representative indicates whether the representative is insurance licensed. Please be aware that even if you agree to follow a representative’s recommendation, you do not have to purchase the product through the representative. Rather, you can purchase the product through another insurance agency or representative. Acting in dual capacities (insurance agency and investment advisor) and receiving compensation as such, creates conflicts of interest. Furthermore, the recommendation of insurance products by our Form ADV Part 2A – Firm Brochure Page | 20 Hobart Wealth representatives presents a conflict of interest, in that our representatives have a financial incentive to recommend products based on the compensation received rather than on the client’s needs. Some of our representatives who are licensed insurance agents have incentives to recommend commissionable insurance products in the form of variable compensation based on revenue received by HFG on insurance policies issued as a result of recommendations by the representative if they reach certain non-revenue-based conditions. Some of our representatives also have incentives to recommend that clients contribute assets to be managed under an investment advisory relationship in the form of a base salary which is based on the amount of assets under management assigned to the representative as of the beginning of the year or variable compensation based on revenue received from new assets under management. For our representatives who operate under the insurance revenue-based variable compensation, managed (advised) asset revenue-based salary and managed (advised) asset revenue-based variable compensation portions of our compensation plan, these incentives will somewhat counteract each other, although the representative still has an incentive to maximize his or her income by increasing revenue in one category or the other. For our representatives who operate solely under the insurance revenue-based variable compensation portion of our compensation plan, his or her sole incentive is to maximize commissionable insurance revenue. Conflicts pertaining to our compensation arrangements are more fully described above in Item 4. Hobart Insurance has also entered into a commission sharing arrangement with an unaffiliated third- party insurance agency to receive compensation in connection with the placement of disability insurance-related products by the third-party insurance agency for or on behalf of clients of Hobart Insurance and Hobart Wealth. The portion of the commission received by Hobart Insurance due to this arrangement is less than would be received if its agents were placing disability insurance-related products directly with the insurance carrier. Nevertheless, this arrangement presents a conflict of interest in that Hobart Insurance and our representatives who are agents are incentivized to recommend disability insurance products and the third-party insurance agency based on the compensation to be received, rather than based on the client’s best interest. We manage these conflicts of interest by, among other things, describing them in this brochure and by reviewing any such proposed transaction to determine whether it is in the client’s best interest. We further require all representatives to seek prior approval of any outside employment activity so that we may ensure that any conflicts of interest in such activities are properly disclosed, and fully disclose to a client when a particular transaction will result in the receipt of commissions or other associated fees. Hobart Financial Group, Inc. (“HFG”) is a holding company and is the sole owner of Hobart Insurance. HFG, which is wholly owned by Chris Hobart, also acts as an umbrella brand for all of the Hobart affiliated companies. For example, our Firm’s advisory services are described on HFG’s web site along with the services of Hobart Insurance. HFG also provides certain administrative and back-office services to the Hobart affiliated companies under an internal cost sharing arrangement. Advisors Excel, LLC (“Advisors Excel”), a non-affiliated insurance agency, sponsors and hosts programs, conferences and other trips that are available to agents who place insurance business through Advisors Excel. For many of these trips Advisors Excel pays or reimburses travel-related costs of Hobart Insurance personnel, including Hobart representatives and their spouses. This practice could be considered a form of non-monetary compensation for placing business on the Advisors Excel Platform, and creates a conflict of interest in that it incentivizes Hobart Insurance to use that Platform. Hobart and Hobart Insurance seek to minimize the impact of these conflicts by regularly assessing the availability, comparative costs and comparative services of alternative Form ADV Part 2A – Firm Brochure Page | 21 Hobart Wealth platforms that could provide the same services as Advisors Excel, without regard to the receipt of travel and other non-monetary compensation. Other Investment Advisers: Our Firm may direct clients to Third-Party Managers. We will always act in the best interests of the client, including when recommending a Third-Party Manager. Hobart has a conflict of interest in that it will only use or recommend Third-Party Managers, Platform Providers or other third-party investment advisers that have a relationship with Hobart and have met the conditions of our due diligence review. There may be other providers that may be suitable that we do not have a relationship or that may be more or less costly. To address this conflict, we consider the best interests of clients in selecting Third-Party Managers and Platform Providers. You are under no obligation to utilize the services of the Third-Party Managers or Platform Providers we recommend. No guarantees can be made that your financial goals or objectives will be achieved. Further, no guarantees of performance can be offered. Please see Item 4 for more information. Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading Code of Ethics: Hobart, its management, and persons associated with the Firm subscribe to a strict Code of Ethics. Our Code of Ethics is designed to comply with the investment advisory laws and regulations that require firms to act as fiduciaries in transactions with their clients. Our fiduciary duty requires that we act solely in our clients’ best interest and adhere to standards of utmost integrity in our communications and transactions. These standards ensure that your interests are given priority. The Firm’s Code of Ethics contains extensive policies, guidelines, and procedures that promote ethical practices and conduct by all of the Firm’s personnel. We adopted our Code of Ethics to specify and prohibit certain types of transactions deemed to create conflicts of interest (or perceived or potential conflicts of interest), as well as to establish reporting requirements and enforcement procedures relating to personal transactions by our personnel. Our Code of Ethics, which specifically deals with professional standards, insider trading, personal trading, gifts and entertainment, and fiduciary duties, establishes our ideals for ethical conduct based upon fundamental principles of openness, integrity, honesty, and trust. We will provide a copy of our Code of Ethics to any client or prospective client upon request. Participation or Interest in Client Transactions: Hobart does not recommend that its clients buy or sell securities in which a related person may have a material financial interest. Proprietary Trading: Hobart and its associated persons are permitted to buy or sell securities that the Firm also recommends to clients consistent with the Firm’s policies and procedures. This creates a conflict of interest in that representatives have an incentive to place their own interests ahead of clients’ interests. We will always document any transactions that could be construed as a conflict of interest. To mitigate or remedy any actual or potential conflicts of interest, we will monitor trading reports for adherence to our Code of Ethics. Form ADV Part 2A – Firm Brochure Page | 22 Hobart Wealth Simultaneous Trading: From time to time, the Firm and its associated persons may buy or sell securities for their own accounts at or around the same time as clients do. This policy presents a conflict of interest in that such parties have an incentive to prioritize their own trading over their clients. To mitigate this conflict, in any instance where such securities are purchased or sold we will uphold our fiduciary duty by always ensuring that transactions are beneficial to the interest of our clients and that neither the sequence nor timing of execution or any other factor results in a benefit to Hobart or our associated persons. Item 12: Brokerage Practices Selecting a Brokerage Firm Client assets must be maintained by a qualified custodian. Our Firm seeks to recommend a custodian who will hold client assets and execute transactions on terms that are overall most advantageous when compared to other available providers and their services. The factors considered, among others, are these: • Timeliness of execution • Timeliness and accuracy of trade confirmations • Research services provided • Ability to provide investment ideas • Execution facilitation services provided • Record keeping services provided • Custody services provided • Frequency and correction of trading errors • Ability to access a variety of market venues • Expertise as it relates to specific securities • Financial condition • Business reputation • Quality of services With this in consideration, our Firm has an arrangement with Charles Schwab & Co, Inc. (“Schwab”), a qualified custodian with which our Firm is unaffiliated. Schwab offers services to independent investment advisers which include custody of securities, trade execution, clearance and settlement of transactions. Schwab makes certain research and brokerage services available at no additional cost to our Firm. Research products and services provided by Schwab may include: investment research (both Schwab’s own and that of third parties); software and other technology that 1) provide access to client account data (such as duplicate trade confirmations and account statements), 2) facilitate trade execution and allocate aggregated trade orders for multiple client accounts, 3) provide pricing and other market data, 4) facilitate payment of our fees from our clients’ accounts, and 5) assist with Form ADV Part 2A – Firm Brochure Page | 23 Hobart Wealth back-office functions, recordkeeping, and client reporting; educational conferences and events; consulting on technology, compliance, legal, and business needs; publications and conferences on practice management and business succession; access to employee benefits providers, human capital consultants, and insurance providers; and marketing consulting and support. Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to provide the services to us. Schwab may also discount or waive its fees for some of these services or pay all or a part of a third party’s fees. In some cases we must hit certain client asset benchmarks in order to obtain certain benefits, including payment of eligible third-party vendor services such as Orion Advisor Solutions software, as further described below. Schwab may also provide us with other benefits such as occasional business entertainment of our personnel. The aforementioned research and brokerage services qualify for the safe harbor exemption defined in Section 28(e) of the Securities Exchange Act of 1934. The aforementioned research and brokerage services are used by our Firm to manage accounts for which our Firm has investment discretion. Without this arrangement, our Firm might be compelled to purchase the same or similar services at our own expense. When we use client brokerage commissions to obtain research or other products or services, we receive a benefit because we do not have to produce or pay for the research products or services. As part of our fiduciary duty to our clients, our Firm will endeavor at all times to put the interests of our clients first. Clients should be aware, however, that the receipt of economic benefits by our Firm or our related persons creates a potential conflict of interest and may indirectly influence our Firm’s choice of a Custodian as a custodial recommendation. Our Firm examined this potential conflict of interest when our Firm chose to recommend Schwab and have determined that the recommendation is in the best interest of our Firm’s clients and satisfies our fiduciary obligations, including our duty to seek best execution. We have entered into an agreement with Schwab under which Schwab will reimburse our Firm the cost of certain technology, research, marketing, and compliance consulting products and services once the value of our clients’ assets in accounts at Schwab reaches certain thresholds. The agreement is based on the expectation that we will have at least $255 million in assets in Schwab client accounts within 12 months from the date of our agreement with Schwab. This creates an incentive for us to recommend the use of Schwab in order to receive the payment or reimbursements, which is a conflict of interest. We address this conflict by periodically evaluating and assessing whether maintaining client assets at Schwab is in our clients’ best interest and consistent with our duty to seek best execution. In seeking best execution, the determinative factor is not the lowest possible cost, but whether the transaction represents the best qualitative execution, taking into consideration the full range of a broker-dealer’s services, including the value of research provided, execution capability, commission rates, and responsiveness. Although our Firm will seek competitive rates, to the benefit of all clients, our Firm may not necessarily obtain the lowest possible commission rates for specific client account transactions. Client Brokerage Commissions Custodian does not make client brokerage commissions generated by client transactions available for our Firm’s use. Brokerage for Client Referrals Our Firm does not receive brokerage for client referrals. Form ADV Part 2A – Firm Brochure Page | 24 Hobart Wealth Directed Brokerage Neither our Firm nor any of our Firm’s representatives have discretionary authority in making the determination of the brokers-dealers and/or custodians with whom orders for the purchase or sale of securities are placed for execution, and the commission rates at which such securities transactions are effected. Our Firm routinely recommends that clients direct us to execute through a specified broker-dealer. Our Firm recommends the use of Schwab. Each client will typically be required to establish their account(s) with Schwab if not already done. Please note that not all advisers have this requirement. By directing brokerage, we may be unable to achieve most favorable execution of client transactions and this practice may cost clients more money. Our Firm also permits clients to direct brokerage in certain limited circumstances, such as for held away assets or Outside Accounts. We may be unable to achieve most favorable execution of client transactions for these accounts and directing brokerage may cost clients more money. For example, in a directed brokerage account, the client may pay higher brokerage commissions because we are not able to aggregate orders to reduce transaction costs, or the client may receive less favorable prices. Special Considerations for ERISA Clients A retirement or ERISA plan client may direct all or part of portfolio transactions for its account through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such direction is permitted provided that the goods and services provided are reasonable expenses of the plan incurred in the ordinary course of its business for which it otherwise would be obligated and empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services purchased are not for the exclusive benefit of the plan. Consequently, our Firm will request that plan sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will be for the exclusive benefit of the plan. Client-Directed Brokerage Our Firm allows clients to direct brokerage outside our recommendation. Our Firm may be unable to achieve the most favorable execution of client transactions when we allow clients to direct brokerage. Client directed brokerage may cost clients more money. For example, in a directed brokerage account, clients may pay higher brokerage commissions because our Firm may not be able to aggregate orders to reduce transaction costs, or clients may receive less favorable prices. Aggregation of Purchase or Sale Our Firm provides investment management services for various clients. There are occasions on which portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same security for numerous accounts served by our Firm, which involve accounts with similar investment objectives. Although such concurrent authorizations potentially could be either advantageous or disadvantageous to any one or more particular accounts, they are affected only when our Firm believes that to do so will be in the best interest of the effected accounts. When such concurrent authorizations occur, the objective is to allocate the executions in a manner which is deemed equitable to the accounts involved. In any given situation, our Firm attempts to allocate trade executions in the most equitable manner possible, taking into consideration client objectives, current asset allocation and availability of funds using price averaging, proration and consistently non- arbitrary methods of allocation. Because our Firm does not always engage in block trading when we have the opportunity to do so, sequential transactions we execute for different clients in the same security may lead to materially different prices paid for the security or received on the sale of the Form ADV Part 2A – Firm Brochure Page | 25 Hobart Wealth security. This may have the effect, either on a per-transaction basis or over the long term, of favoring some clients over others. We mitigate this potential outcome by ensuring sequential orders of the same security are executed in different sequential orders each time. Item 13: Review of Accounts Our management personnel or financial advisors review accounts on at least a quarterly basis for our Asset Management clients. The nature of these reviews is to learn whether client accounts are in line with their investment objectives, appropriately positioned based on market conditions, and investment policies, if applicable. Our Firm may review client accounts more frequently than described above. Among the factors which may trigger an off-cycle review are major market or economic events, the client’s life events, requests by the client, etc. Financial Planning clients will not receive reviews of their written plans unless they take action to schedule a financial consultation with us. Our Firm does not provide ongoing services to financial planning clients, but are willing to meet with such clients upon their request to discuss updates to their plans, changes in their circumstances, etc. Financial Planning clients do not receive written or verbal updated reports regarding their financial plans unless they separately engage our Firm for a post-financial plan meeting or update to their initial written financial plan. Client Reports: Asset management clients will receive written transaction confirmations from the account custodian shortly after executing purchases or sales. Additionally, the account custodian will send at least quarterly written statements for each quarter in which the client has an account under management by our Firm. These statements will provide details regarding account activity, holdings, and performance. Please note that while brokerage assets may be reflected on account statements, these assets are not included in calculation of your management fee, nor are these assets managed by HPC. From time to time, clients may receive reports from Hobart regarding holdings, portfolio performance and other matters. Clients are encouraged to compare such reports to their actual account statements received from the custodian. Item 14: Client Referrals & Other Compensation We may from time to time receive expense reimbursement for travel and/or marketing expenses from distributors of investment and/or insurance products. Travel expense reimbursements are typically a result of attendance at due diligence and/or investment training events hosted by product sponsors. Marketing expense reimbursements are typically the result of informal expense sharing arrangements in which product sponsors may underwrite costs incurred for marketing such as client appreciation events, advertising, publishing, and seminar expenses. Although receipt of these travel and marketing expense reimbursements are not predicated upon specific quotas, the product sponsor reimbursements are typically made by those sponsors for which policies have been issued or for which it is anticipated policy placements will be made. This creates a conflict of interest in that there is an incentive to recommend certain products and investments based on the receipt of this compensation instead of what is in the best interest of our clients. We attempt to control for this conflict by always basing investment decisions on the individual needs of our clients. Form ADV Part 2A – Firm Brochure Page | 26 Hobart Wealth Some of our investment adviser representatives receive bonuses for referring certain clients to the Firm for asset management services or its affiliate Hobart Insurance for commissionable insurance products. These bonuses create additional incentives to refer the insurance or asset management services provided by the Firm or Hobart Insurance to new clients, which presents a conflict of interest. Our compensation arrangements, including how we address any conflicts of interest, are more fully described above in Item 4. We have an arrangement with Advisors Excel Media, LLC (“AEM”), an affiliate of Advisors Excel, wherein AEM has agreed to produce promotional television programs and commercials for Hobart. These programs and commercials typically include an announcer or host who makes statements constituting endorsements of our Firm and its services. AEM also negotiates and purchases television video media for placement of such programs or commercials. In exchange for its services, AEM receives an $8,500 fee per one-day production session and a 15% commission on all media purchases. AEM’s production session fee will be waived if our investment adviser representatives who are licensed insurance agents meet certain requirements for fixed index annuity sales through Advisors Excel. This arrangement presents conflicts of interest in that the announcer or host has an incentive to endorse our Firm as a result of the compensation paid by Hobart to AEM. Furthermore, our representatives who are licensed insurance agents have an incentive to place fixed index annuity sales with Advisors Excel in order to obtain the production session fee waiver, rather than based on the client’s best interest. We address these conflicts of interest by disclosing them here and ensuring clear and prominent disclosures are provided to each viewer at the time the endorsements are disseminated. We further ensure any insurance product recommendations are in the client’s best interest, as further described above in Item 4. We have a service agreement with Orion Advisor Technology (OAT”), a third-party software provider for investment advisers. OAT is affiliated with Orion Portfolio Solutions, LLC (“Orion”), an SEC- registered investment adviser and Third-Party Manager used by our Firm to manage client accounts. Pursuant to this arrangement, OAT makes available various services to our Firm through its integrated platform, including client database maintenance, reporting tools, billing tools, proposal generation tools, trading tools, training materials, customer relationship management (CRM) technology, compliance and risk management tools, and access to investment management programs administered by Orion (subject to an additional fee), among other things. These services are made available for an annual fee. OAT offers a discount on its annual fee for investment advisers who utilize more of OAT’s services. Specifically, OAT’s annual fee will be discounted if the overall net revenue our Firm pays to OAT for its services exceeds certain annual targets. The discount will be applied in the form of a credit against quarterly fees overwise payable over the next year to Orion. This discount constitutes a benefit received by the Firm in connection with the Firm’s advisory services to clients, which presents a conflict of interest. Furthermore, we have an incentive to recommend Orion’s services, including Third-Party Manager services, to our clients based on the receipt of this discount, rather than based on our client’s best interest. We address these conflicts of interest by disclosing them here and ensuring any recommendations are in the client’s best interest. Item 15: Custody Our Firm has custody of client funds or securities solely due to our standing authority to make third- party transfers on behalf of our clients who have granted us this authority. This authority is granted to us by the client through the use of a standing letter of authorization (“LOA”) established by the client with his or her qualified custodian. The standing LOA authorizes our Firm to disburse funds to Form ADV Part 2A – Firm Brochure Page | 27 Hobart Wealth one or more third parties specifically designated by the client pursuant to the terms of the LOA, and can be changed or revoked by the client at any time. We have implemented procedures to comply with the requirements outlined by the Securities Exchange Commission (“SEC”) in its February 21, 2017 No-Action Letter to the Investment Adviser Association. Further, we require that a qualified custodian hold client assets. Information about the custodian that we recommend is fully described in the Brokerage Practices section (Item 12). All our clients receive account statements directly from their qualified custodians at least quarterly upon opening of an account. If our Firm decides to also send account statements to clients, such notice and account statements will include a legend that recommends that the client compare the account statements received from the qualified custodian with those received from our Firm. Clients are encouraged to raise any questions with us about the custody, safety or security of their assets and our custodial recommendations. Item 16: Investment Discretion Clients have the option of providing our Firm with investment discretion on their behalf, pursuant to an executed Investment Advisory & Financial Planning Agreement. By granting investment discretion, our Firm is authorized to execute securities transactions, determine which securities are bought and sold, and the total amount to be bought and sold. Limitations may be imposed by the client in the form of specific constraints on any of these areas of discretion with our Firm’s written acknowledgement. Item 17: Voting Client Securities Our Firm does not accept the proxy authority to vote client securities. Clients will receive proxies or other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent to our Firm, our Firm will forward them to the appropriate client and ask the party who sent them to mail them directly to the client in the future. Clients may call, write or email us to discuss questions they may have about particular proxy votes or other solicitations. Third-Party Managers selected or recommended by our Firm may vote proxies for clients. Therefore, except in the event a Third-Party Manager votes proxies, clients maintain exclusive responsibility for: (1) directing the manner in which proxies solicited by issuers of securities beneficially owned by the client shall be voted, and (2) making all elections relative to any mergers, acquisitions, tender offers, bankruptcy proceedings or other type events pertaining to the client’s investment assets. Therefore (except for proxies that may be voted by a Third-Party Manager), our Firm and/or the client shall instruct the qualified custodian to forward to copies of all proxies and shareholder communications relating to the client’s investment assets. Item 18: Financial Information Our Firm is not required to provide financial information in this Brochure because: • Our Firm does not require or solicit the prepayment of more than $1,200 in fees per client six or more months in advance of services rendered. Form ADV Part 2A – Firm Brochure Page | 28 Hobart Wealth • Our Firm does not have any financial condition or commitment that impairs or is reasonably likely to impair our ability to meet contractual and fiduciary obligations to clients. • Our Firm has never been the subject of a bankruptcy proceeding. Form ADV Part 2A – Firm Brochure Page | 29 Hobart Wealth