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Item 1: Cover Page
Part 2A of Form ADV: Firm Brochure
August 6, 2025
Hobart Wealth
7733 Ballantyne Commons Parkway, Suite 101
Charlotte, NC 28277
888-553-0122
www.hobartwealth.com
Firm Contact: Thomas Hamilton
Chief Compliance Officer
This brochure provides information about the qualifications, business practices and advisory
services of Hobart Private Capital, LLC d/b/a Hobart Wealth (“Hobart,” “our,” “we” and “Firm”), an
investment adviser registered with the U.S. Securities and Exchange Commission (“SEC”). If you have
any questions about the contents of this brochure, please contact us at (888) 553-0122 or
compliance@hobartwealth.com. The information in this brochure has not been approved or verified
by the SEC or by any State securities authority. Additional information about our Firm is also
available on the SEC’s website at www.adviserinfo.sec.gov. There you may search for us by our Firm
name or by our “CRD” number which is #168494.
Please note that the use of the term “registered investment adviser” and the description of our Firm
and/or our associates as “registered” does not imply a certain level of skill or training. You are
encouraged to review this Brochure and Brochure Supplements for more information on the
qualifications of our Firm and our representatives.
Item 2: Material Changes
Hobart Private Capital, LLC d/b/a Hobart Wealth (“Hobart,” “our,” “we” and “Firm”) is required to
prepare a disclosure document such as this one, commonly referred to as a “Brochure,” that describes
the adviser and its business practices. We are required to amend our Brochure at least annually and
provide clients and prospective clients with a summary of any material changes made after the
previous annual amendment. In this section we only discuss material changes since the date of the
last annual update of our brochure.
This version of our Brochure dated August 6, 2025, is an interim updating amendment. The following
are the material changes since our last annual update of March 7, 2025:
• We amended our disclosures regarding conflicts of interest that arise in connection with
compensation plans that apply to our investment adviser representatives. Please see
“Conflicts of Interests Regarding Compensation to Our Representatives” under Item 4 below.
• We revised Item 5 to reflect that Third-Party Manager fees may also be calculated quarterly
in arrears based on the amount of Third-Party Managed account assets as of the last day of
the prior quarter in which services are rendered. We further revised Item 5 to clarify how
Third-Party Manager Fees are billed, and that Third-Party Manager Fees applicable to any
partial billing period are pro-rated. Please see Item 5 for additional information.
Annually, we will ensure that you receive either an amended brochure or a summary of any material
changes to this and any subsequent Brochure within 120 days of the end of our fiscal year, and
promptly at any time if any of the information herein becomes materially inaccurate.
We will deliver a complete copy of our Brochure upon your request at any time during the year.
Please contact our Chief Compliance Officer, Thomas Hamilton, at (888) 553-0123 or via email at
compliance@hobartwealth.com to request a Brochure.
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Item 3: Table of Contents
Item 2: Material Changes ...................................................................................................................................................... 2
Item 3: Table of Contents ..................................................................................................................................................... 3
Item 4: Advisory Business.................................................................................................................................................... 4
Item 5: Fees & Compensation ........................................................................................................................................... 10
Item 6: Performance-Based Fees & Side-By-Side Management ......................................................................... 15
Item 7: Types of Clients & Account Requirements .................................................................................................. 15
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ................................................................. 15
Item 9: Disciplinary Information .................................................................................................................................... 20
Item 10: Other Financial Industry Activities & Affiliations .................................................................................. 20
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal Trading ............. 22
Item 12: Brokerage Practices ........................................................................................................................................... 23
Item 13: Review of Accounts ............................................................................................................................................ 26
Item 14: Client Referrals & Other Compensation ..................................................................................................... 26
Item 15: Custody .................................................................................................................................................................... 27
Item 16: Investment Discretion ....................................................................................................................................... 28
Item 17: Voting Client Securities ..................................................................................................................................... 28
Item 18: Financial Information ........................................................................................................................................ 28
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Item 4: Advisory Business
Our Firm is a Charlotte-based investment adviser that primarily provides individuals, high net worth
individuals and other types of clients with discretionary investment advisory services. We became
registered with the U.S. Securities and Exchange Commission on February 29, 2016. Prior to that we
maintained registration with the North Carolina Securities Division. Our Firm is a limited liability
company formed under the laws of the State of North Carolina in 2013, the day we began operations.
Our Firm is wholly owned by Hobart Financial Group, Inc., which is wholly owned by Christopher S.
(Chris) Hobart. Mr. Hobart also serves as President and Chief Executive Officer of the Firm. Thomas
Hamilton is the Firm’s Chief Compliance Officer, and Robert Barton is the Firm’s Chief Operating
Officer.
In each section below, you will find more information about the specific services we offer.
Types of Advisory Services Offered
The following are descriptions of the primary advisory services of Hobart. Please understand that a
written agreement, which details the exact terms of the service, must be signed by you and Hobart
before we can provide you the services described below. That agreement contains important details
regarding, among other things, our obligations to you and the costs to you of the management of your
accounts.
Asset Management Services:
We manage clients’ assets primarily on a discretionary basis pursuant to our Investment Advisory &
Financial Planning Agreement. As part of our Asset Management service, a portfolio is created,
potentially including individual stocks, bonds, exchange traded funds (“ETFs”), options, mutual funds
and other public and private securities or investments. The client’s individual investment strategy is
tailored to their specific needs and may include some or all of the previously mentioned securities.
Portfolios will be designed to meet a particular investment goal which we have determined to be
suitable to the client’s circumstances. Once the appropriate portfolio has been determined, portfolios
are continuously and regularly monitored, and, if necessary, rebalanced based upon the client’s
individual needs, stated goals and objectives. We will meet with clients periodically to review the
performance of the account and determine whether any changes should be made.
We also offer asset management services on a non-discretionary basis. When a client engages us to
provide asset management services on a non-discretionary basis, we monitor the accounts in the
same way as for discretionary services. The difference is that changes to the client’s account will not
be made until we have confirmed with the client (either verbally or in writing) that our proposed
change is acceptable to the client.
We may utilize the services of various third-party investment advisory firms, including sub-advisers,
co-advisers and money managers (collectively referred to herein as “Third-Party Managers”) or
model providers (“Model Providers”) to aid in the implementation of an investment portfolio. Before
selecting a Third-Party Manager or Model Provider, our Firm will ensure that the chosen Third-Party
Manager or Model Provider is properly licensed or registered as required. We will also conduct other
due diligence on these managers before approving them to assist in managing our clients’ accounts.
In order to assist in the selection of a Third-Party Manager or Model Provider for a particular client,
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our Firm will gather client information pertaining to financial situation, investment objectives, and
reasonable restrictions to be imposed upon the management of the account.
After that, if a Third-Party Manager is selected the account will be managed directly by the Third-
Party Manager on a discretionary basis under our supervision. The Third-Party Manager will make
any changes to the holdings or allocations that the Third-Party Manager deems appropriate in the
account(s). If a Model Provider is selected, the Model Provider will provide certain model portfolio
strategies and deliver trade recommendations for each strategy on a non-discretionary basis to our
Firm for implementation in the account(s).
We will review the services of the selected Third-Party Manager and Model Provider on an ongoing
basis. Furthermore, we have the authority, without further input from or permission of the client, to
move client assets from one Third-Party Manager or Model Provider to another, terminate the
services of a Third-Party Manager or Model Provider with respect to a client, or reallocate client
assets between Third-Party Managers and Model Providers. In practice, we will typically provide
clients with at least thirty (30) days’ notice prior to any such changes. We will also ensure any
amendments to our agreement made necessary by these changes are effected in a timely manner.
We will contact clients from time to time in order to review their financial situation and objectives;
communicate information to Third-Party Managers and Model Providers as warranted; and assist
the client in understanding and evaluating the services provided by the Third-Party Manager and
Model Provider. Clients will be expected to notify our Firm of any changes in their financial situation,
investment objectives, or account restrictions that could affect their financial standing.
Most of our asset management client accounts are maintained with Charles Schwab & Co, Inc.
(“Schwab”), as further described below in Item 12 – Brokerage Practices. However, we do also offer
non-discretionary asset management services for clients with assets held away at other qualified
custodians, or “Outside Accounts.” For those clients who have elected to use this service, they must
also enter into a separate user agreement with Pontera Solutions Inc. (“Pontera”), a third-party order
management system software provider. Once the client has established an online Pontera account
and linked their Outside Account to Pontera, we are able to use Pontera’s system to view and manage
the Outside Accounts. We do not have access to any client passwords as a result of this arrangement,
nor the ability to withdraw or direct the disposition of securities or funds to any person other than
the client.
We offer asset management services for fee-based variable annuity insurance products. We will
directly manage these annuity insurance products by reallocating buckets or sub-accounts within the
annuities in accordance with your suitability profile. These services are subject to a separate written
agreement covering the annuity products. Annuity products serviced by Hobart are charged an asset-
based management fee. Hobart does not receive any commissions on these products.
Financial Planning & Consulting Services:
We provide stand-alone financial planning and consulting services to clients for the management of
financial resources for a planning fee under our Investment Advisory & Financial Planning
Agreement. We provide these services based upon an analysis of clients’ current situation, goals, and
objectives. Financial planning services will typically involve preparing a financial plan after
consultation with clients based on the client’s financial goals and objectives. This planning or
consulting may encompass investment planning, retirement planning, estate planning, charitable
planning, education planning, corporate and personal tax planning, cost segregation study, corporate
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structure, real estate analysis, mortgage/debt analysis, insurance analysis, lines of credit evaluation,
or business and personal financial planning. We will perform these services on an ongoing basis. Once
an initial summary, strategy, assessment or plan is presented to the client, we will periodically review
and assess whether the summary, strategy, assessment or plan remains appropriate for the client
and make recommendations for adjustments as needed.
Written financial plans or financial consultations rendered to clients may include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Each client may choose
whether or not to act on our recommendations. If a client chooses to do so, the client is free to use
another financial professional or firm.
Retirement Plan Consulting Services:
We offer retirement plan consulting services to employer-sponsored retirement plans subject to the
Employee Retirement Income Security Act of 1974 (“ERISA”). Our retirement plan consulting
services include, but are not limited to, the following services:
• Plan Design and Consultation – Analysis of employer retirement plan objectives based on its
needs and employee demographics, and recommendation of appropriate type of plan.
Consultation and recommendation on plan design and specifications.
• Employer Investment Consulting – Consulting on ERISA fiduciary issues. Participation in the
selection of the menu of investment choices, including analysis of proposed menu and
development of portfolio models.
• Employee Meetings – Conduct meetings with eligible employees to provide information to
such employees about the plan and its purpose, investing in general, available investment
choices, and to enroll employees.
• Participant Investment Consultant – Consulting with individual participants as to
appropriate investment choices, including assistance in developing custom portfolio models
on a participant-by-participant basis.
• Evaluation of Plan Effectiveness – Providing analysis of the plan’s effectiveness in achieving
the employer’s goals and purposes of the plan.
The specific services to be provided will be listed in our agreement with each retirement plan. The
Firm acknowledges that in performing the retirement plan consulting services listed above it is acting
as a “fiduciary” as such term is defined under ERISA Section 3(21)(A)(ii) for purposes of providing
investment advice only. The Firm acts in a manner consistent with the requirements of a fiduciary
under ERISA if, based upon the facts and circumstances, such services cause the Firm to be a fiduciary
as a matter of law.
Newsletters:
We occasionally prepare general, educational and informational newsletters. Newsletters are always
offered on an impersonal basis and do not focus on the needs of a specific individual.
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Seminars:
Our Firm may occasionally provide seminars in areas such as financial planning, retirement planning,
estate planning, college planning, charitable planning and tax planning. Seminars are always offered
on an impersonal basis and do not focus on the individual needs of participants.
Retirement Plan Rollovers:
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement
Income Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way we make money creates some conflicts with your interests, so we
operate under a special rule that requires us to act in your best interest and not put our interest ahead
of yours. A client or prospective client leaving an employer typically has four options regarding an
existing retirement plan (and may engage in a combination of these options): (i) leave the money in
the former employer’s plan, if permitted, (ii) roll over the assets to the new employer’s plan, if one is
available and rollovers are permitted, (iii) roll over to an Individual Retirement Account (“IRA”), or
(iv) cash out the account value (which could, depending upon the client’s age, result in adverse tax
consequences). If we are asked by a client or prospective client to make a recommendation from
among these choices, we have a conflict of interest in that we have an incentive to recommend that a
client roll over their retirement plan assets into an account to be managed by the Firm. Such a
recommendation creates a conflict of interest as we will earn a new (or increase our current)
advisory fee as a result of the rollover. We address this conflict of interest by reviewing any such
recommendation to ensure it is in the best interest of the client. No client is under any obligation to
accept our recommendation or to roll over retirement plan assets to an account managed by us.
Tailoring of Advisory Services
Our Firm offers individualized investment advice to our asset management clients. General
investment advice will be offered to our financial planning and consulting clients.
Each asset management client has the opportunity to place reasonable restrictions on the types of
investments to be held in the portfolio. Restrictions on investments in certain securities or types of
securities may not be possible due to the level of difficulty this would entail in managing the account.
Participation in Wrap Fee Programs
Our Firm does not participate in any wrap fee programs.
Regulatory Assets Under Management
Our Firm managed $429,701,468 in client assets as of 12/31/2024. Of that amount, we managed
$426,556,573 on a discretionary basis and $3,144,895 on a non-discretionary basis.
Conflicts of Interests Regarding Compensation to Our Representatives
Some of our representatives are also individually licensed insurance agents. Please see your
representative’s Form ADV, Part 2B Brochure Supplement to determine their licensing status.
Whenever any such representative recommends that a client purchase an insurance product in this
capacity, the representative is recommending a product on which he or she will receive either a
commission or other variable compensation, as further described below, or both. Some of our
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representatives who are licensed insurance agents have an added incentive to recommend
commissionable insurance products or asset management services to their clients because of the way
Hobart compensates its representatives under a compensation plan that involves both fixed and
variable compensation, as discussed in more detail below. Currently, these incentives vary depending
on the representative.
Insurance Revenue-Based Variable Compensation
Some of our investment adviser representatives have incentives in the form of variable compensation
that they are eligible to receive from Hobart Financial Group based on revenue received by HFG on
commissionable insurance policies issued as a result of recommendations by the representative if
they meet certain non-revenue-based conditions including process, procedure and compliance
standards. More specifically, a percentage of the total amount of revenue received by HFG on issued
insurance policies will be shared with the representative in the form of variable compensation on a
quarterly basis, assuming certain non-revenue-based conditions are achieved. In addition, if the
business is self-generated (i.e., new business acquired through personal marketing efforts, friends,
and family), the representative will receive a higher percentage of the total amount of revenue
received by HFG on the issued insurance policies on a quarterly basis. Some of our investment adviser
representatives are eligible to receive quarterly or monthly variable compensation regardless of
whether any non-revenue-based conditions are achieved. This compensation structure creates a
clear and direct incentive for the representative to offer new insurance products to clients, including
clients who are currently investment advisory-only clients of the Firm. This incentive creates a
conflict of interest. This conflict is ameliorated in part by the fact that, for at least some of our
representatives, the receipt of this Insurance Revenue-Based Variable Compensation is tied to
achievement of the non-revenue-based conditions. You should review your representative’s Form
ADV, Part 2B Brochure Supplement to determine if their receipt of Insurance Revenue-Based
Variable Compensation is tied to the achievement of non-revenue-based conditions.
Managed (Advised) Asset Revenue-Based Salary Increases
Some of our investment adviser representatives receive a base salary that is in direct relation to the
amount of assets under management assigned to the representative as of the beginning of the current
year, which can include assets under management in fee-based insurance products. Salaries in
subsequent years or quarters will also be based on the assets under management assigned to the
representative as of the beginning of the year. The assets under management are used as a reasonable
way to project anticipated firm revenue during the following year. The tying of future base salaries
to advisory fee revenue creates incentives to recommend that clients contribute assets to be managed
under an investment advisory relationship, or that insurance assets be liquidated in order to be
managed under such a relationship.
Managed (Advised) Asset Revenue-Based Variable Compensation
Some of our investment adviser representatives have additional incentives in the form of variable
compensation that they are eligible to receive based on new assets under management from new or
existing clients if they meet certain non-revenue-based conditions including process, procedure and
compliance standards. More specifically, a percentage of the amount of revenue generated from new
assets deposited into Firm-managed accounts from existing clients over a certain buffer amount will
be shared with the representative in the form of variable compensation on a biannual basis, assuming
certain non-revenue-based conditions are achieved. In addition, a percentage of the amount of
managed asset revenue generated from assets deposited into Firm-managed accounts by referred
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clients over a certain buffer amount will be shared with the representative in the form of variable
compensation on a biannual basis, assuming certain non-revenue-based conditions are achieved. If
the referral is self-generated, (i.e., business acquired through personal marketing efforts, friends, and
family), the representative will receive a higher percentage of the total amount of managed asset
revenue generated from assets deposited into Firm-managed accounts by the referred clients on a
quarterly basis, assuming certain non-revenue-based conditions are achieved. This compensation
structure creates additional incentives to recommend that existing clients contribute additional
assets to be managed under an investment advisory relationship, and to refer the Firm’s asset
management services to new clients.
Referral Bonus Compensation
Some of our investment adviser representatives have additional incentives in the form of bonuses
that they are eligible to receive for referring certain clients to the Firm for asset management services
or its affiliate for commissionable insurance products if they meet certain non-revenue-based
conditions including process, procedure and compliance standards. More specifically, our
representatives receive a one-time bonus for each referred client with liquid investable assets over
a certain amount who schedule and attend a first appointment with the Firm or its affiliate, assuming
certain non-revenue-based conditions are achieved. The bonuses are paid monthly and the amount
of the bonus increases depending on the amount of the referred client’s liquid investable assets.
These bonuses create additional incentives to refer the insurance or asset management services
provided by the Firm or its affiliate to new clients.
Some, but not all, of our investment adviser representatives operate under the Insurance Revenue-
Based Variable Compensation, Managed (Advised) Asset Revenue-Based Salary Increases and
Managed (Advised) Asset Revenue-Based Variable Compensation arrangements. Whether an adviser
operates under one type of arrangement or all three will be disclosed in his or her brochure
supplement, or Form ADV, Part 2B. Solely with respect to investment adviser representatives
operating under all of the arrangements, the two incentives referenced above somewhat counteract
each other. That is, the incentive to maximize commissionable insurance revenue is partially offset
by the incentive to maximize advisory revenue, and vice versa. However, working together these
incentives still create an incentive for an investment adviser representative to maximize his or her
income by increasing revenue in one category or another, although the income-maximizing formula
will differ for each adviser depending on, among other things, the proximity of the representative’s
advisory fee revenue level to the next level that triggers an increase in salary, and the degree to which
an adviser is required to split insurance-based variable compensation with other advisers.
Furthermore, since commissionable insurance products are typically fixed or indexed annuities, and
fee-based insurance products are typically variable annuities, these incentive programs create an
incentive to recommend one type of insurance product over another in order to maximize income.
For investment adviser representatives operating solely under the Insurance Revenue-Based
Variable Compensation, there is no incentive to maximize asset management revenue. That
investment adviser representative’s sole financial incentive is to maximize commissionable
insurance revenue.
Additionally, the incentive programs were established by and are administered through Hobart
Financial Group. Hobart Financial Group and Hobart Insurance Services, LLC, will also benefit if
individual advisors meet their goals. This also represents a conflict of interest.
In addition to what is described above, we address the above-described conflicts of interest by (1)
making sure all clients are advised of this conflict through disclosure in this brochure; (2) requiring
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all representatives to assure that any recommendations of insurance products or recommendations
for asset management are in the client’s best interest; (3) requiring all advisors to sign a written
agreement specifying that, as a condition for receipt of any variable compensation, all compliance
paperwork (including suitability documentation) be submitted to the compliance department; (4)
for some investment adviser representatives, conditioning the receipt of variable compensation and
bonuses on adherence to the Firm’s compliance policies and procedures; and (5) requiring that all
recommendations to convert or liquidate investment advisory assets in order to purchase insurance
policies, or vice versa, be subjected to a thorough review by the Chief Compliance Officer or his/her
designee for a determination that the recommendation is consistent with the client’s risk tolerance
and in fact in the client’s best interest.
Not all our representatives are licensed to make all of these types of recommendations, nor do all
representatives who are licensed to recommend these products do so for all clients. The “Brochure
Supplement” you have received for your representative indicates whether the representative is
insurance licensed.
Please be aware that even if you agree to follow a representative’s recommendation regarding an
insurance product, you do not have to purchase the product through the representative, or through
Hobart Insurance Services, LLC. Rather, you can purchase the product through another insurance
agency or representative.
Item 5: Fees & Compensation
Compensation for Our Advisory Services
In addition to the information provided in Item 4 – Advisory Business, this section provides
additional details regarding our Firm’s services along with descriptions of each service’s fees and
compensation arrangements. It should be noted that lower fees for comparable service may be
available from other sources. The exact fees and other terms will be described in the agreement
between you and Hobart.
Asset Management Services:
Hobart receives an asset-based fee for its asset management services (“Advisory Fee”). The maximum
annual Advisory Fee charged will not exceed 2.00%. The actual Advisory Fee to be assessed will be
described in the Investment Advisory & Financial Planning Agreement to be signed by the client and
our Firm. Except as otherwise described below, Advisory Fees are billed quarterly, in advance, based
on the value of the account(s) on the last day of the previous quarter. For purposes of determining
the client's assets under management, any accounts owned by members of client's household may,
at the option of the Firm, be aggregated. Please note that some client assets may be considered “assets
under management” for purposes of calculating our fee even though they would not be considered
“assets under management” for purposes of regulatory reporting as referenced in Item 4 of this
Brochure.
Each quarterly fee is calculated by multiplying the market value of the assets under Hobart’s
management as of the last business day of the preceding quarter by the annual Advisory Fee, and
multiplying that number by the number of days in the quarter divided by the number of days in the
year. Advisory Fees for services during the initial quarter in which the account is opened shall be a
prorated fee calculated according to the days remaining in the quarter when the account is opened.
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Advisory Fees on amounts deposited during a quarter are payable upon the commencement of
management of the account. The fee charged on such a deposit is calculated by dividing the number
of days remaining in the quarter by the total days in the quarter and multiplying the quotient by the
quarterly fee derived by the process described above. Credits for withdrawals made during a quarter
will not be issued.
Advisory Fees are negotiable and will typically be deducted from client account(s). For those clients
whose Advisory Fees are deducted by us:
a) Clients will provide authorization permitting our Firm to be directly paid; and
b) The client’s independent custodian sends statements at least quarterly showing
the market values for each security included in the account and all account
disbursements, including the amount of the advisory fees paid to our Firm.
In certain cases, our Firm will agree to bill clients directly rather than deduct fees from the client’s
account. Invoices for fees may be paid by check, ACH, direct debit, or credit card.
In the event that our Firm employs the services of Third-Party Managers or Model Providers in
connection with our provision of asset management services, clients will incur an additional amount
charged to Hobart by any Third-Party Manager or Model Provider (the “Third-Party Management
Fee” or “Model Provider Fee”, as applicable). The Third-Party Manager Fee or Model Provider Fee is
disclosed in a separate disclosure delivered to the client by Hobart at or before the time the assets
are designated to be managed or advised by that Third-Party Manager or Model Provider. Third-
Party Manager and Model Provider fees are separate and in addition to our Advisory Fee. Third-
Party Manager and Model Provider fees will apply only to those client assets allocated to the Third-
Party Manager or Model Provider.
The fee billing and calculation method of the Third-Party Management Fee or Model Provider Fee
will vary based on the Third-Party Manager or Model Provider recommended. Third-Party Managers
assess fees in different ways, including quarterly in advance based on the amount of assets under the
Third-Party Manager’s management as of the last business day of the prior quarter, quarterly in
arrears based on the average daily balance of the Third-Party Managed assets, or quarterly in arrears
based on the amount of Third-Party Managed account assets as of the last day of the prior quarter in
which services are rendered. In some cases, Third-Party Manager Fees are billed to your account by
our Firm and remitted to the Third-Party Manager, in others the Third-Party Manager directly bills
your account. Third-Party Manager Fees applicable to any partial billing period are pro-rated. Model
Providers typically assess fees quarterly in advance based on the amount of assets allocated to the
Model Provider on the last business day of the preceding quarter. Third-Party Manager fees will
generally be billed to the client by the Third-Party Manager upon its instruction to the custodian.
Model Provider Fees will generally be calculated and billed to the client by our Firm in the manner
described above for Advisory Fees and remitted to the Model Provider. Clients will be provided with
a copy of the chosen Third-Party Manager’s or Model Provider’s Form ADV Part 2A Brochure and
other disclosure documents detailing exactly how fees are billed and calculated and are encouraged
to carefully review those documents.
Please note that the rates charged to our clients will not necessarily be the standard rates shown on
that Third-Party Manager’s or Model Provider’s Brochure. Rather, the rate on the disclosure form
received from us will be applicable. The Third-Party Managers or Model Providers we use offer lower
fees based on the amount of clients’ assets designated for management or advisement under those
Third-Party Managers or Model Providers. Similarly, some of the Third-Party Managers or Model
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Providers we use offer lower fees for certain strategies based on the amount of clients’ assets
designated for management or advisement under those strategies. These lower fees mainly benefit
our clients. Nevertheless, we have an incentive to recommend those Third-Party Managers or Model
Providers and/or strategies in order to obtain those lower fees for our clients, which presents a
conflict of interest. We address this conflict by ensuring any such recommendations are in the client’s
best interest,
For clients with Outside Accounts, our total annual Advisory Fee consists of a base amount for
services provided by Hobart (the “HPC Advisory Fee”) plus an additional amount charged to Hobart
by Pontera (the “Pontera Fee”). The annual Pontera Fee shall consist of 0.25%. The Advisory Fee is
assessed and payable each quarter in advance based on the balance of the client’s managed assets as
of the prior quarter-end. The Advisory Fee for the initial period will be paid on a pro rata basis based
on the number of days in the calendar quarter for which services were provided, in arrears, based on
the quarter ending value of the client’s assets in the Outside Accounts. No fee adjustments are made
for account deposits and withdrawals during a billing period. Advisory Fees may be withdrawn
directly from the client’s other non-tax qualified accounts held at Schwab with the client’s written
authorization. Advisory Fees may also be invoiced as described above. Upon termination any prepaid
but unearned Advisory Fees will be refunded to the client. The Pontera Fee described above presents
a conflict of interest in that Hobart has an incentive to not recommend management through Pontera,
and to recommend instead that clients transfer or roll over assets held in Outside Accounts to
accounts maintained with custodians with which Hobart has a direct relationship, such as Schwab, in
order to avoid payment of this fee. We address this conflict of interest by ensuring any such
recommendations are in the client’s best interest.
For clients with fee-based variable annuity insurance products, neither Hobart nor its investment
adviser representatives receive a commission on these products. For these products, we will be paid
an annual asset-based management fee according to our Investment Advisory & Financial Planning
Agreement and/or the client’s written agreement with the product sponsor. Advisory Fees for fee-
based annuity services are typically paid quarterly in arrears based on the average daily account
values during the quarterly billing period. Fees for services during the initial quarter in which the
account is opened will be prorated based on the number of days remaining in the quarter. Advisory
Fees are generally withdrawn directly from the client’s account(s) with the client’s written
authorization but may also be invoiced depending on the product. With regard to these annuity
products, individual accounts will be maintained at the insurance company that issued the annuity
product. Clients are responsible for certain fees charged by the insurance company, including
mortality and expense risk charges, rider fees, subaccount fees, and early surrender fees. These fees
are in addition to and exclusive of Hobart’s Advisory Fee. The exact charges will be specified in the
client’s agreement with the product sponsor and the product prospectus. Clients are encouraged to
review these documents carefully.
Our receipt of an asset-based fee presents a conflict of interest. This is because the more assets there
are in the client’s account, the more the client will pay in fees. Therefore, we have an incentive to
encourage clients to increase the assets in their accounts. Furthermore, some of our investment
adviser representatives have added incentives to encourage existing clients to increase the assets in
their accounts, or to refer new clients for asset management services, in the form of biannual or
quarterly bonuses for asset contributions made by new or existing clients to their accounts over a
certain amount. We address these conflicts of interest by ensuring any such recommendations are in
the client’s best interest, among other things. Conflicts pertaining to our compensation arrangements
are more fully described above in Item 4.
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Hobart Wealth
Financial Planning & Consulting Services:
Our Firm will charge clients an hourly or annual financial planning fee for any financial planning
and/or consulting services to be provided. Fees are negotiable and will be based on the scope and
complexity of our engagement with the client. The maximum hourly fee to be charged will not exceed
$500 per hour. Flat fees will range from $2,500 to $25,000. Clients may elect to pay the financial
planning fees monthly, quarterly, semi-annually or annually on a calendar year basis. Clients with an
annual financial planning fee have the option of submitting an initial partial payment or the entire
amount due for the first year at the time of signing. The remainder of the fee will generally be directly
billed to the client and due within thirty (30) days of the initial financial plan being delivered or
consultation rendered. Clients will not be billed more than $1,200 in fees in any six (6) month period
without the receipt of services within that six (6) month period.
Retirement Plan Consulting Services:
Our Firm charges an annual investment advisory fee for retirement plan consulting services. Fees are
deducted from the plan assets on a quarterly basis, in arrears, based upon the agreed annual
percentage rate. The exact advisory fee will be specified in the advisory agreement. Fees are
negotiable.
Newsletters:
Newsletters are provided to clients and prospective clients free of charge.
Seminars:
Typically, no fees are charged for seminars. However, if we are hired by larger groups, such as
corporations, we reserve the right to charge fees to cover the expenses incurred by us for presenting
the seminars. All fees and payment provisions will be fully disclosed to each client prior to the
seminar being presented.
Other Types of Fees & Expenses
Brokerage commissions, transaction charges, handling fees, custodial fees, service charges, ticket
charges and other similar charges are not included in our Advisory Fee and must generally be paid
by the client. Clients will also typically pay charges imposed directly by a mutual fund, index fund, or
exchange traded fund which shall be disclosed in the fund’s prospectus (i.e., fund management fees,
initial or deferred sales charges, mutual fund sales loads, 12b-1 fees and other fund expenses). Other
fees and expenses that the clients may pay in connection with our services include IRA and qualified
retirement plan fees, mark-ups and mark-downs, spreads paid to market makers, wire transfer fees,
ADR fees, overnight check fees, close-out fees, activity assessment fees taxes on brokerage accounts
and securities transactions, trade away fees and annuity fees including mortality and expense
charges, rider fees, subaccount fees and surrender charges. A description of the types of fees and expenses
actually charged by a particular investment are described in the prospectus or contract, as applicable, of the
investment. All clients will be delivered a current and accurate schedule of fees charged by the
custodian and are encouraged to carefully review those documents. These fees are subject to change
by the Custodian or product sponsor, as set forth in the client’s agreement with the Custodian or
product sponsor. Our Firm does not receive any portion of these fees. For more information
regarding brokerage practices, see Item 12.
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For client accounts maintained at Schwab, we negotiated lower commission rates initially with
Schwab than their published fees based on the condition that we transfer a total of at least $255
million of our clients’ assets to accounts at Schwab within 12 months from the date of our agreement
with Schwab. Rates are no longer discounted although they are still typically lower than retail rates.
Schwab further reimbursed the Transfer of Account Exit Fees of our client accounts that transferred
to Schwab within 12 months from the date of the agreement (up to $125,000). These commitments
benefited our Firm because the overall commission rates and fees we paid were lower than they
would be otherwise. We have an incentive to recommend Schwab due to the past receipt of these
benefits, which presents a conflict of interest. We address this conflict of interest through our best
execution review, as further described in Item 12.
In addition to commissions or other fees for trades executed in the accounts, Schwab charges clients
a flat dollar amount as a “prime broker” or “trade away” fee for each trade that it has executed by a
different broker-dealer but where the securities bought or the funds from the securities sold are
deposited (settled) into the client’s Schwab account. These fees are in addition to the commissions
or other compensation the client must pay the executing broker-dealer. Because of this, in order to
minimize trading costs, we have Schwab execute most trades for client accounts maintained at
Schwab. We have determined that having Schwab execute most trades is consistent with our duty to
seek best execution of client trades in client accounts maintained at Schwab. Please see Item 12 for
more information regarding brokerage practices.
Termination & Refunds
Either party may terminate the Investment Advisory & Financial Planning Agreement for our asset
management services in writing at any time. If a client terminates within five (5) days of the date the
agreement is signed, then the Firm will not charge any Advisory Fee. Upon notice of termination, our
Firm will process a pro-rata refund of the unearned portion of the Advisory Fees, Third-Party
Management Fees or Model Provider Fees.
Financial Planning & Consulting clients may terminate their agreement at any time before the
delivery of a financial plan by providing written notice. For purposes of calculating refunds, all work
performed by us up to the point of termination shall be calculated at the hourly fee currently in effect.
Clients will receive a pro-rata refund of unearned fees based on the time and effort expended by our
Firm.
Conflicts of Interests Regarding Insurance Products that Pay Commissions
Some of our representatives are also individually licensed insurance agents. Whenever any such
representative recommends that a client purchase an insurance product in this capacity, the
representative is recommending a product on which he or she will receive either a commission or
variable compensation, as described in more detail above, or both. Please carefully review Item 4,
Insurance Revenue-Based Variable Compensation, above.
Not all our representatives are licensed to recommend insurance products, nor do all representatives
who are licensed to recommend these products do so for all clients. The “Brochure Supplement” you
have received for your representative indicates whether the representative is insurance licensed.
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Please be aware that even if you agree to follow a representative’s recommendation, you do not have
to purchase the product through the representative. Rather, you can purchase the product through
another insurance agency or representative.
The recommendation of insurance products presents a conflict of interest, in that our representatives
have a financial incentive to recommend products based on the compensation received rather than
on the client’s needs. We manage the conflict of interest related to the recommendation of insurance
products by, among other things, describing the conflict of interest in this brochure and reviewing
any such proposed transaction to determine whether it is in the client’s best interest. We further
require all representatives to seek prior approval of any outside employment activity so that we may
ensure that any conflicts of interest in such activities are properly disclosed, and fully disclose to a
client when a particular transaction will result in the receipt of commissions or other associated fees.
Other Compensation-Based Conflicts of Interest
Our investment adviser representatives have other conflicts of interest relating to their
compensation. Please review the sections titled “Managed (Advised) Asset Revenue-Based Salary
Increases,” Managed (Advised) Asset Revenue-Based Variable Compensation,” and “Referral Bonus
Compensation” in Item 4 above.
Item 6: Performance-Based Fees & Side-By-Side Management
Our Firm does not charge performance-based fees or engage in side-by-side management of
accounts.
Item 7: Types of Clients & Account Requirements
Hobart generally provides investment advice to the following types of clients:
•
Individuals
• High net worth individuals
• Pension and profit-sharing plans
• Trusts, estates, or charitable organizations
Our Firm generally requires that new clients have a minimum liquid net worth of $250,000 for our
asset management services. This minimum requirement is generally negotiable. Our Firm does not
generally impose any other requirements for opening and maintaining accounts or otherwise
engaging us.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
Hobart may use the following methods of analysis in formulating investment advice:
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Charting - This is a set of techniques used in technical analysis in which charts are used to plot price
movements, volume, settlement prices, open interest, and other indicators, in order to anticipate
future price movements. Users of these techniques, called chartists, believe that past trends in these
indicators can be used to extrapolate future trends.
Charting is likely the most subjective analysis of all investment methods since it relies on proper
interpretation of chart patterns. The risk of reliance upon chart patterns is that the next day's data
can always negate the conclusions reached from prior days' patterns. Also, reliance upon chart
patterns bears the risk of a certain pattern being negated by a larger, more encompassing pattern
that has not shown itself yet.
Cyclical – This method analyzes the investments sensitive to business cycles and whose performance
is strongly tied to the overall economy. For example, cyclical companies tend to make products or
provide services that are in lower demand during downturns in the economy and in higher demand
during upswings. Examples include the automobile, steel, and housing industries. The stock price of
a cyclical company will often rise just before an economic upturn begins, and fall just before a
downturn begins. Investors in cyclical stocks try to make the largest gains by buying the stock at the
bottom of a business cycle, just before a turnaround begins.
While most economists and investors agree that there are cycles in the economy that need to be
respected, the risk is that the duration of such cycles is generally unknown. An investment decision
to buy at the bottom of a business cycle may actually turn out to be a trade that occurs before or after
the bottom of the cycle. If done before the bottom, then downside price action can result prior to any
gains. If done after the bottom, then some upside price action may be missed. Similarly, a sell decision
meant to occur at the top of a cycle may result in missed opportunity or unrealized losses.
Fundamental – This is a method of evaluating a security by attempting to measure its intrinsic value
by examining related economic, financial and other qualitative and quantitative factors. Fundamental
analysts attempt to study everything that can affect the security's value, including macroeconomic
factors (like the overall economy and industry conditions) and individually specific factors (like the
financial condition and management of a company). The end goal of performing fundamental analysis
is to produce a value that an investor can compare with the security's current price in hopes of
figuring out what sort of position to take with that security (underpriced = buy, overpriced = sell or
short). Fundamental analysis is considered to be the opposite of technical analysis. Fundamental
analysis is about using real data to evaluate a security's value. Although most analysts use
fundamental analysis to value stocks, this method of valuation can be used for just about any type of
security.
The risk associated with fundamental analysis is that it is somewhat subjective. While a quantitative
approach is possible, fundamental analysis usually entails a qualitative assessment of how market
forces interact with one another in their impact on the investment in question. It is possible for those
market forces to point in different directions, thus necessitating an interpretation of which forces
will be dominant. This interpretation may be wrong, and could therefore lead to an unfavorable
investment decision.
Technical – This is a method of evaluating securities by analyzing statistics generated by market
activity, such as past prices and volume. Technical analysts do not attempt to measure a security's
intrinsic value, but instead use charts and other tools to identify patterns that can suggest future
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activity. Technical analysts believe that the historical performance of stocks and markets are
indications of future performance.
Technical analysis is even more subjective than fundamental analysis in that it relies on proper
interpretation of a given security's price and trading volume data. A decision might be made based
on a historical move in a certain direction that was accompanied by heavy volume; however, that
heavy volume may only be heavy relative to past volume for the security in question, but not
compared to the future trading volume. Therefore, there is the risk of a trading decision being made
incorrectly, since future trading volume is an unknown. Technical analysis is also done through
observation of various market sentiment readings, many of which are quantitative. Market sentiment
gauges the relative degree of bullishness and bearishness in a given security, and a contrarian
investor utilizes such sentiment advantageously. When most traders are bullish, then there are very
few traders left in a position to buy the security in question, so it becomes advantageous to sell it
ahead of the crowd. When most traders are bearish, then there are very few traders left in a position
to sell the security in question, so it becomes advantageous to buy it ahead of the crowd. The risk in
utilization of such sentiment technical measures is that a very bullish reading can always become
more bullish, resulting in lost opportunity if the money manager chooses to act upon the bullish
signal by selling out of a position. The reverse is also true in that a bearish reading of sentiment can
always become more bearish, which may result in a premature purchase of a security.
There are risks involved in using any analysis method.
To conduct analysis, Hobart gathers information from financial newspapers and magazines,
inspection of corporate activities, research materials prepared by others, corporate rating services,
timing services, annual reports, prospectuses and filings with the SEC, and company press releases.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Long term purchases – Investments held at least a year.
Short term purchases – Investments sold within a year.
Frequent trading – This strategy refers to the practice of selling investments within 30 days of
purchase. Frequent trading can have a significant impact on investment performance, particularly
through increased brokerage and other transaction costs and taxes.
Margin transactions – When an investor buys a stock on margin, the investor pays for part of the
purchase and borrows the rest of the purchase price from a brokerage firm. For example, an investor
may buy $5,000 worth of stock in a margin account by paying for $2,500 and borrowing $2,500 from
a brokerage firm. Clients cannot borrow stock from Hobart. Clients who trade securities on margin
incur the potential for higher losses. The brokerage firm has the ability to liquidate margined
securities without further notice to you in order to meet its maintenance margin requirements, and
clients will be responsible for any short fall in the account after such a sale. Furthermore, margin
accounts generally have fairly high interest rates.
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Option writing including cover options or spreading strategies – Options are contracts giving
the purchaser the right to buy or sell a security, such as stocks, at a fixed price within a specific period
of time. Options on securities may be subject to greater fluctuations in value than an investment in
the underlying securities. Purchasing and writing put and call options are highly specialized activities
and entail greater than ordinary investment risks.
Direct indexing strategies - Certain Third-Party Managers used by our Firm use direct indexing
strategies to manage client accounts. Direct indexing strategies involve owning a portfolio of
individual stocks that closely mirror the holdings of an index. Owning the shares directly, rather than
through an index fund, gives the investors more ability to customize the strategies. Direct indexing
strategies carry specific risks that investors should consider before investing, including the risk of
not closely tracking the performance of the underlying index they seek to replicate. In certain market
conditions, direct indexing investment strategies may lose value or underperform passive strategies.
In addition, the level of customization may involve buying and selling securities that can lead to
higher transaction costs.
All investment strategies involve risk, including potential loss of principal. No investment strategy
can guarantee a profit or protect against loss in periods of declining values.
Risk of Loss
Past performance is not indicative of future results. Therefore, you should never assume that future
performance of any specific investment or investment strategy will be profitable. Investing in
securities (including stocks, mutual funds, and bonds, etc.) involves risk of loss. Further, depending
on the different types of investments there may be varying degrees of risk. You should be prepared
to bear investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, our Firm is unable to represent,
guarantee, or even imply that our services and methods of analysis can or will predict future results,
successfully identify market tops or bottoms, or insulate you from losses due to market corrections
or declines. There are certain additional risks associated with investing in securities through our
investment management program, as described below:
• Market Risk – Either the stock market as a whole, or the value of an individual company, goes
down resulting in a decrease in the value of client investments. This is also referred to as systemic
risk.
• Equity (stock) market risk – Common stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence in and
perceptions of their issuers change. If you held common stock, or common stock equivalents, of
any given issuer, you would generally be exposed to greater risk than if you held preferred stocks
and debt obligations of the issuer.
• Company Risk – When investing in stock positions, there is always a certain level of company or
industry specific risk that is inherent in each investment. This is also referred to as unsystematic
risk and can be reduced through appropriate diversification. There is the risk that the company
will perform poorly or have its value reduced based on factors specific to the company or its
industry. For example, if a company’s employees go on strike or the company receives
unfavorable media attention for its actions, the value of the company may be reduced
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• Fixed Income Risk – When investing in bonds, there is the risk that the issuer will default on the
bond and be unable to make payments. Further, individuals who depend on set amounts of
periodically paid income face the risk that inflation will erode their spending power. Fixed-
income investors receive set, regular payments that face the same inflation risk.
• Options Risk – Options on securities may be subject to greater fluctuations in value than an
investment in the underlying securities. Purchasing and writing put and call options are highly
specialized activities and entail greater than ordinary investment risks.
• ETF and Mutual Fund Risk – When investing in an ETF or mutual fund, you will bear additional
expenses based on your pro rata share of the ETF’s or mutual fund’s operating expenses,
including the potential duplication of management fees. The risk of owning an ETF or mutual
fund generally reflects the risks of owning the underlying securities the ETF or mutual fund holds.
You will also incur brokerage costs when purchasing ETFs.
• Management Risk – Your investment with our Firm varies with the success and failure of our
investment strategies, research, analysis and determination of portfolio securities. If our
investment strategies do not produce the expected returns, the value of the investment will
decrease.
• Variable Annuities – A variable annuity is a form of insurance where the seller or issuer
(typically an insurance company) makes a series of future payments to a buyer (annuitant) in
exchange for the immediate payment of a lump sum (single-payment annuity) or a series of
regular payments (regular payment annuity). The payment stream from the issuer to the
annuitant has an unknown duration based principally upon the date of death of the annuitant. At
this point the contract will terminate and the remainder of the funds accumulated forfeited unless
there are other annuitants or beneficiaries in the contract. Annuities can be purchased to provide
an income during retirement. Unlike fixed annuities that make payments in fixed amounts or in
amounts that increase by a fixed percentage, variable annuities pay amounts that vary according
to the performance of a specified set of investments, typically bond and equity mutual funds.
Annuities typically impose a variety of fees and expenses, in addition to sales and surrender
charges, such as: mortality and expense risk charges; rider fees; sub account fees; administrative
fees; underlying fund expenses; and charges for special features, all of which can reduce the
return. Earnings in an annuity do not provide all the tax advantages of 401(k)s and other before-
tax retirement plans. Once the investor starts withdrawing money from their annuity, earnings
are taxed at the ordinary income rate, rather than at the lower capital gains rates applied to other
non-tax-deferred vehicles which are held for more than one year. If the investor withdraws
money from an annuity before a certain age, they may also have to pay a tax penalty to the
Internal Revenue Service. Investment in a variable annuity contract is subject to both general
market risk and the insurance company’s credit risk. These and other risks are described in the
variable annuities’ prospectuses.
• Private Fund Investments - If you decide to invest some of your assets in private fund
investments, there are additional risks. Shares in private funds are not listed for trading on any
securities exchange and are highly illiquid assets for which there is no secondary market. Shares
are not transferable, and liquidity for investments in shares may typically be provided only
through periodic tender offers by the fund. Shares are generally not redeemable at an investor’s
option nor are they exchangeable for shares of any other fund. Although a fund may offer to
repurchase shares from time to time, it has no obligation to do so, and will only do so in the
amounts and on such terms and conditions as the fund determines in its sole discretion. Shares
are typically valued using Net Asset Value, which is generally calculated by subtracting the fund’s
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Hobart Wealth
liabilities and the liquidation value of any outstanding preferred securities from the fund’s total
assets and dividing the result by the total number of shares of the fund outstanding. Net Asset
Values are subject to valuation risk and do not represent the actual price you would obtain if you
attempted to sell the investment. You should not expect to be able to resell shares regardless of
how the investment performs. If you are able to sell your shares, you will likely receive less than
your purchase price. Private fund investments should be considered a speculative investment
that entail substantial risks, and you should invest only if it can sustain a complete loss of your
investment. You will receive a prospectus prior to investing in any private fund with additional
risk disclosures specific to the fund and are encouraged to review those documents carefully. The
risks and other characteristics of investing in interests in the fund are further explained in the
private placement memorandum (“PPM”), offering memorandum or prospectus. All fund
investors should receive and review those documents carefully before investing. All statements
in this brochure are expressly subject to, and qualified by, the documents pertaining to the
specific investment.
Item 9: Disciplinary Information
Our Firm is required to disclose the facts of any legal or disciplinary events that are material to a
client’s evaluation of its advisory business or the integrity of its management personnel. We do not
have any required disclosures to report in response to this Item.
Item 10: Other Financial Industry Activities & Affiliations
Insurance Agents:
Chris Hobart indirectly owns a state-licensed affiliated insurance agency, Hobart Insurance Services,
LLC (“Hobart Insurance”), through Hobart Financial Group, Inc. (“HFG”), as further described below.
Hobart Insurance is licensed to offer insurance products in the state of North Carolina, among other
states. The insurance products that Hobart Insurance will provide include life insurance, long-term
care, group life, and fixed annuities. Many of these insurance products are offered through separate
and distinct vendors.
As an insurance agency, Hobart Insurance will receive separate, yet customary compensation for
insurance product issuance. Some of our representatives are also individually licensed insurance
agents. Whenever any such representative recommends that a client purchase an insurance product
in this capacity, the representative is recommending a product on which he or she will receive either
a commission or variable compensation, as further described below, or both.
Not all our representatives are licensed to recommend insurance products, nor do all representatives
who are licensed to recommend these products do so for all clients. The “Brochure Supplement” you
have received for your representative indicates whether the representative is insurance licensed.
Please be aware that even if you agree to follow a representative’s recommendation, you do not have
to purchase the product through the representative. Rather, you can purchase the product through
another insurance agency or representative.
Acting in dual capacities (insurance agency and investment advisor) and receiving compensation as
such, creates conflicts of interest. Furthermore, the recommendation of insurance products by our
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representatives presents a conflict of interest, in that our representatives have a financial incentive
to recommend products based on the compensation received rather than on the client’s needs. Some
of our representatives who are licensed insurance agents have incentives to recommend
commissionable insurance products in the form of variable compensation based on revenue received
by HFG on insurance policies issued as a result of recommendations by the representative if they
reach certain non-revenue-based conditions. Some of our representatives also have incentives to
recommend that clients contribute assets to be managed under an investment advisory relationship
in the form of a base salary which is based on the amount of assets under management assigned to
the representative as of the beginning of the year or variable compensation based on revenue
received from new assets under management. For our representatives who operate under the
insurance revenue-based variable compensation, managed (advised) asset revenue-based salary
and managed (advised) asset revenue-based variable compensation portions of our compensation
plan, these incentives will somewhat counteract each other, although the representative still has an
incentive to maximize his or her income by increasing revenue in one category or the other. For our
representatives who operate solely under the insurance revenue-based variable compensation
portion of our compensation plan, his or her sole incentive is to maximize commissionable insurance
revenue. Conflicts pertaining to our compensation arrangements are more fully described above in
Item 4.
Hobart Insurance has also entered into a commission sharing arrangement with an unaffiliated third-
party insurance agency to receive compensation in connection with the placement of disability
insurance-related products by the third-party insurance agency for or on behalf of clients of Hobart
Insurance and Hobart Wealth. The portion of the commission received by Hobart Insurance due to
this arrangement is less than would be received if its agents were placing disability insurance-related
products directly with the insurance carrier. Nevertheless, this arrangement presents a conflict of
interest in that Hobart Insurance and our representatives who are agents are incentivized to
recommend disability insurance products and the third-party insurance agency based on the
compensation to be received, rather than based on the client’s best interest.
We manage these conflicts of interest by, among other things, describing them in this brochure and
by reviewing any such proposed transaction to determine whether it is in the client’s best interest.
We further require all representatives to seek prior approval of any outside employment activity so
that we may ensure that any conflicts of interest in such activities are properly disclosed, and fully
disclose to a client when a particular transaction will result in the receipt of commissions or other
associated fees.
Hobart Financial Group, Inc. (“HFG”) is a holding company and is the sole owner of Hobart Insurance.
HFG, which is wholly owned by Chris Hobart, also acts as an umbrella brand for all of the Hobart
affiliated companies. For example, our Firm’s advisory services are described on HFG’s web site along
with the services of Hobart Insurance. HFG also provides certain administrative and back-office
services to the Hobart affiliated companies under an internal cost sharing arrangement.
Advisors Excel, LLC (“Advisors Excel”), a non-affiliated insurance agency, sponsors and hosts
programs, conferences and other trips that are available to agents who place insurance business
through Advisors Excel. For many of these trips Advisors Excel pays or reimburses travel-related
costs of Hobart Insurance personnel, including Hobart representatives and their spouses. This
practice could be considered a form of non-monetary compensation for placing business on the
Advisors Excel Platform, and creates a conflict of interest in that it incentivizes Hobart Insurance to
use that Platform. Hobart and Hobart Insurance seek to minimize the impact of these conflicts by
regularly assessing the availability, comparative costs and comparative services of alternative
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platforms that could provide the same services as Advisors Excel, without regard to the receipt of
travel and other non-monetary compensation.
Other Investment Advisers:
Our Firm may direct clients to Third-Party Managers. We will always act in the best interests of the
client, including when recommending a Third-Party Manager. Hobart has a conflict of interest in that
it will only use or recommend Third-Party Managers, Platform Providers or other third-party
investment advisers that have a relationship with Hobart and have met the conditions of our due
diligence review. There may be other providers that may be suitable that we do not have a
relationship or that may be more or less costly. To address this conflict, we consider the best interests
of clients in selecting Third-Party Managers and Platform Providers. You are under no obligation to
utilize the services of the Third-Party Managers or Platform Providers we recommend. No guarantees
can be made that your financial goals or objectives will be achieved. Further, no guarantees of
performance can be offered. Please see Item 4 for more information.
Item 11: Code of Ethics, Participation or Interest in Client Transactions & Personal
Trading
Code of Ethics:
Hobart, its management, and persons associated with the Firm subscribe to a strict Code of Ethics.
Our Code of Ethics is designed to comply with the investment advisory laws and regulations that
require firms to act as fiduciaries in transactions with their clients. Our fiduciary duty requires that
we act solely in our clients’ best interest and adhere to standards of utmost integrity in our
communications and transactions. These standards ensure that your interests are given priority.
The Firm’s Code of Ethics contains extensive policies, guidelines, and procedures that promote
ethical practices and conduct by all of the Firm’s personnel. We adopted our Code of Ethics to specify
and prohibit certain types of transactions deemed to create conflicts of interest (or perceived or
potential conflicts of interest), as well as to establish reporting requirements and enforcement
procedures relating to personal transactions by our personnel. Our Code of Ethics, which specifically
deals with professional standards, insider trading, personal trading, gifts and entertainment, and
fiduciary duties, establishes our ideals for ethical conduct based upon fundamental principles of
openness, integrity, honesty, and trust. We will provide a copy of our Code of Ethics to any client or
prospective client upon request.
Participation or Interest in Client Transactions:
Hobart does not recommend that its clients buy or sell securities in which a related person may have
a material financial interest.
Proprietary Trading:
Hobart and its associated persons are permitted to buy or sell securities that the Firm also
recommends to clients consistent with the Firm’s policies and procedures. This creates a conflict of
interest in that representatives have an incentive to place their own interests ahead of clients’
interests. We will always document any transactions that could be construed as a conflict of interest.
To mitigate or remedy any actual or potential conflicts of interest, we will monitor trading reports
for adherence to our Code of Ethics.
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Simultaneous Trading:
From time to time, the Firm and its associated persons may buy or sell securities for their own
accounts at or around the same time as clients do. This policy presents a conflict of interest in that
such parties have an incentive to prioritize their own trading over their clients. To mitigate this
conflict, in any instance where such securities are purchased or sold we will uphold our fiduciary
duty by always ensuring that transactions are beneficial to the interest of our clients and that neither
the sequence nor timing of execution or any other factor results in a benefit to Hobart or our
associated persons.
Item 12: Brokerage Practices
Selecting a Brokerage Firm
Client assets must be maintained by a qualified custodian. Our Firm seeks to recommend a custodian
who will hold client assets and execute transactions on terms that are overall most advantageous
when compared to other available providers and their services. The factors considered, among
others, are these:
• Timeliness of execution
• Timeliness and accuracy of trade confirmations
• Research services provided
• Ability to provide investment ideas
• Execution facilitation services provided
• Record keeping services provided
• Custody services provided
• Frequency and correction of trading errors
• Ability to access a variety of market venues
• Expertise as it relates to specific securities
• Financial condition
• Business reputation
• Quality of services
With this in consideration, our Firm has an arrangement with Charles Schwab & Co, Inc. (“Schwab”),
a qualified custodian with which our Firm is unaffiliated. Schwab offers services to independent
investment advisers which include custody of securities, trade execution, clearance and settlement
of transactions.
Schwab makes certain research and brokerage services available at no additional cost to our Firm.
Research products and services provided by Schwab may include: investment research (both
Schwab’s own and that of third parties); software and other technology that 1) provide access to
client account data (such as duplicate trade confirmations and account statements), 2) facilitate trade
execution and allocate aggregated trade orders for multiple client accounts, 3) provide pricing and
other market data, 4) facilitate payment of our fees from our clients’ accounts, and 5) assist with
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Hobart Wealth
back-office functions, recordkeeping, and client reporting; educational conferences and events;
consulting on technology, compliance, legal, and business needs; publications and conferences on
practice management and business succession; access to employee benefits providers, human capital
consultants, and insurance providers; and marketing consulting and support. Schwab may provide
some of these services itself. In other cases, it will arrange for third-party vendors to provide the
services to us. Schwab may also discount or waive its fees for some of these services or pay all or a
part of a third party’s fees. In some cases we must hit certain client asset benchmarks in order to
obtain certain benefits, including payment of eligible third-party vendor services such as Orion
Advisor Solutions software, as further described below. Schwab may also provide us with other
benefits such as occasional business entertainment of our personnel. The aforementioned research
and brokerage services qualify for the safe harbor exemption defined in Section 28(e) of the
Securities Exchange Act of 1934.
The aforementioned research and brokerage services are used by our Firm to manage accounts for
which our Firm has investment discretion. Without this arrangement, our Firm might be compelled
to purchase the same or similar services at our own expense. When we use client brokerage
commissions to obtain research or other products or services, we receive a benefit because we do
not have to produce or pay for the research products or services. As part of our fiduciary duty to our
clients, our Firm will endeavor at all times to put the interests of our clients first. Clients should be
aware, however, that the receipt of economic benefits by our Firm or our related persons creates a
potential conflict of interest and may indirectly influence our Firm’s choice of a Custodian as a
custodial recommendation. Our Firm examined this potential conflict of interest when our Firm
chose to recommend Schwab and have determined that the recommendation is in the best interest
of our Firm’s clients and satisfies our fiduciary obligations, including our duty to seek best execution.
We have entered into an agreement with Schwab under which Schwab will reimburse our Firm the
cost of certain technology, research, marketing, and compliance consulting products and services
once the value of our clients’ assets in accounts at Schwab reaches certain thresholds. The agreement
is based on the expectation that we will have at least $255 million in assets in Schwab client accounts
within 12 months from the date of our agreement with Schwab. This creates an incentive for us to
recommend the use of Schwab in order to receive the payment or reimbursements, which is a conflict
of interest. We address this conflict by periodically evaluating and assessing whether maintaining
client assets at Schwab is in our clients’ best interest and consistent with our duty to seek best
execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our Firm will seek competitive rates, to the benefit of all clients,
our Firm may not necessarily obtain the lowest possible commission rates for specific client account
transactions.
Client Brokerage Commissions
Custodian does not make client brokerage commissions generated by client transactions available
for our Firm’s use.
Brokerage for Client Referrals
Our Firm does not receive brokerage for client referrals.
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Hobart Wealth
Directed Brokerage
Neither our Firm nor any of our Firm’s representatives have discretionary authority in making the
determination of the brokers-dealers and/or custodians with whom orders for the purchase or sale
of securities are placed for execution, and the commission rates at which such securities transactions
are effected. Our Firm routinely recommends that clients direct us to execute through a specified
broker-dealer. Our Firm recommends the use of Schwab. Each client will typically be required to
establish their account(s) with Schwab if not already done. Please note that not all advisers have this
requirement. By directing brokerage, we may be unable to achieve most favorable execution of client
transactions and this practice may cost clients more money. Our Firm also permits clients to direct
brokerage in certain limited circumstances, such as for held away assets or Outside Accounts. We
may be unable to achieve most favorable execution of client transactions for these accounts and
directing brokerage may cost clients more money. For example, in a directed brokerage account, the
client may pay higher brokerage commissions because we are not able to aggregate orders to reduce
transaction costs, or the client may receive less favorable prices.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, our Firm will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
Client-Directed Brokerage
Our Firm allows clients to direct brokerage outside our recommendation. Our Firm may be unable to
achieve the most favorable execution of client transactions when we allow clients to direct brokerage.
Client directed brokerage may cost clients more money. For example, in a directed brokerage
account, clients may pay higher brokerage commissions because our Firm may not be able to
aggregate orders to reduce transaction costs, or clients may receive less favorable prices.
Aggregation of Purchase or Sale
Our Firm provides investment management services for various clients. There are occasions on
which portfolio transactions may be executed as part of concurrent authorizations to purchase or sell
the same security for numerous accounts served by our Firm, which involve accounts with similar
investment objectives. Although such concurrent authorizations potentially could be either
advantageous or disadvantageous to any one or more particular accounts, they are affected only
when our Firm believes that to do so will be in the best interest of the effected accounts. When such
concurrent authorizations occur, the objective is to allocate the executions in a manner which is
deemed equitable to the accounts involved. In any given situation, our Firm attempts to allocate trade
executions in the most equitable manner possible, taking into consideration client objectives, current
asset allocation and availability of funds using price averaging, proration and consistently non-
arbitrary methods of allocation. Because our Firm does not always engage in block trading when we
have the opportunity to do so, sequential transactions we execute for different clients in the same
security may lead to materially different prices paid for the security or received on the sale of the
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Hobart Wealth
security. This may have the effect, either on a per-transaction basis or over the long term, of favoring
some clients over others. We mitigate this potential outcome by ensuring sequential orders of the
same security are executed in different sequential orders each time.
Item 13: Review of Accounts
Our management personnel or financial advisors review accounts on at least a quarterly basis for our
Asset Management clients. The nature of these reviews is to learn whether client accounts are in line
with their investment objectives, appropriately positioned based on market conditions, and
investment policies, if applicable.
Our Firm may review client accounts more frequently than described above. Among the factors which
may trigger an off-cycle review are major market or economic events, the client’s life events, requests
by the client, etc.
Financial Planning clients will not receive reviews of their written plans unless they take action to
schedule a financial consultation with us. Our Firm does not provide ongoing services to financial
planning clients, but are willing to meet with such clients upon their request to discuss updates to
their plans, changes in their circumstances, etc. Financial Planning clients do not receive written or
verbal updated reports regarding their financial plans unless they separately engage our Firm for a
post-financial plan meeting or update to their initial written financial plan.
Client Reports:
Asset management clients will receive written transaction confirmations from the account custodian
shortly after executing purchases or sales. Additionally, the account custodian will send at least
quarterly written statements for each quarter in which the client has an account under management
by our Firm. These statements will provide details regarding account activity, holdings, and
performance. Please note that while brokerage assets may be reflected on account statements, these
assets are not included in calculation of your management fee, nor are these assets managed by HPC.
From time to time, clients may receive reports from Hobart regarding holdings, portfolio
performance and other matters. Clients are encouraged to compare such reports to their actual
account statements received from the custodian.
Item 14: Client Referrals & Other Compensation
We may from time to time receive expense reimbursement for travel and/or marketing expenses
from distributors of investment and/or insurance products. Travel expense reimbursements are
typically a result of attendance at due diligence and/or investment training events hosted by product
sponsors. Marketing expense reimbursements are typically the result of informal expense sharing
arrangements in which product sponsors may underwrite costs incurred for marketing such as client
appreciation events, advertising, publishing, and seminar expenses. Although receipt of these travel
and marketing expense reimbursements are not predicated upon specific quotas, the product
sponsor reimbursements are typically made by those sponsors for which policies have been issued
or for which it is anticipated policy placements will be made. This creates a conflict of interest in that
there is an incentive to recommend certain products and investments based on the receipt of this
compensation instead of what is in the best interest of our clients. We attempt to control for this
conflict by always basing investment decisions on the individual needs of our clients.
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Hobart Wealth
Some of our investment adviser representatives receive bonuses for referring certain clients to the
Firm for asset management services or its affiliate Hobart Insurance for commissionable insurance
products. These bonuses create additional incentives to refer the insurance or asset management
services provided by the Firm or Hobart Insurance to new clients, which presents a conflict of
interest. Our compensation arrangements, including how we address any conflicts of interest, are
more fully described above in Item 4.
We have an arrangement with Advisors Excel Media, LLC (“AEM”), an affiliate of Advisors Excel,
wherein AEM has agreed to produce promotional television programs and commercials for Hobart.
These programs and commercials typically include an announcer or host who makes statements
constituting endorsements of our Firm and its services. AEM also negotiates and purchases television
video media for placement of such programs or commercials. In exchange for its services, AEM
receives an $8,500 fee per one-day production session and a 15% commission on all media
purchases. AEM’s production session fee will be waived if our investment adviser representatives
who are licensed insurance agents meet certain requirements for fixed index annuity sales through
Advisors Excel. This arrangement presents conflicts of interest in that the announcer or host has an
incentive to endorse our Firm as a result of the compensation paid by Hobart to AEM. Furthermore,
our representatives who are licensed insurance agents have an incentive to place fixed index annuity
sales with Advisors Excel in order to obtain the production session fee waiver, rather than based on
the client’s best interest. We address these conflicts of interest by disclosing them here and ensuring
clear and prominent disclosures are provided to each viewer at the time the endorsements are
disseminated. We further ensure any insurance product recommendations are in the client’s best
interest, as further described above in Item 4.
We have a service agreement with Orion Advisor Technology (OAT”), a third-party software provider
for investment advisers. OAT is affiliated with Orion Portfolio Solutions, LLC (“Orion”), an SEC-
registered investment adviser and Third-Party Manager used by our Firm to manage client accounts.
Pursuant to this arrangement, OAT makes available various services to our Firm through its
integrated platform, including client database maintenance, reporting tools, billing tools, proposal
generation tools, trading tools, training materials, customer relationship management (CRM)
technology, compliance and risk management tools, and access to investment management programs
administered by Orion (subject to an additional fee), among other things. These services are made
available for an annual fee. OAT offers a discount on its annual fee for investment advisers who utilize
more of OAT’s services. Specifically, OAT’s annual fee will be discounted if the overall net revenue
our Firm pays to OAT for its services exceeds certain annual targets. The discount will be applied in
the form of a credit against quarterly fees overwise payable over the next year to Orion. This discount
constitutes a benefit received by the Firm in connection with the Firm’s advisory services to clients,
which presents a conflict of interest. Furthermore, we have an incentive to recommend Orion’s
services, including Third-Party Manager services, to our clients based on the receipt of this discount,
rather than based on our client’s best interest. We address these conflicts of interest by disclosing
them here and ensuring any recommendations are in the client’s best interest.
Item 15: Custody
Our Firm has custody of client funds or securities solely due to our standing authority to make third-
party transfers on behalf of our clients who have granted us this authority. This authority is granted
to us by the client through the use of a standing letter of authorization (“LOA”) established by the
client with his or her qualified custodian. The standing LOA authorizes our Firm to disburse funds to
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Hobart Wealth
one or more third parties specifically designated by the client pursuant to the terms of the LOA, and
can be changed or revoked by the client at any time. We have implemented procedures to comply
with the requirements outlined by the Securities Exchange Commission (“SEC”) in its February 21,
2017 No-Action Letter to the Investment Adviser Association. Further, we require that a qualified
custodian hold client assets. Information about the custodian that we recommend is fully described
in the Brokerage Practices section (Item 12).
All our clients receive account statements directly from their qualified custodians at least quarterly
upon opening of an account. If our Firm decides to also send account statements to clients, such notice
and account statements will include a legend that recommends that the client compare the account
statements received from the qualified custodian with those received from our Firm. Clients are
encouraged to raise any questions with us about the custody, safety or security of their assets and
our custodial recommendations.
Item 16: Investment Discretion
Clients have the option of providing our Firm with investment discretion on their behalf, pursuant to
an executed Investment Advisory & Financial Planning Agreement. By granting investment
discretion, our Firm is authorized to execute securities transactions, determine which securities are
bought and sold, and the total amount to be bought and sold. Limitations may be imposed by the
client in the form of specific constraints on any of these areas of discretion with our Firm’s written
acknowledgement.
Item 17: Voting Client Securities
Our Firm does not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent
to our Firm, our Firm will forward them to the appropriate client and ask the party who sent them to
mail them directly to the client in the future. Clients may call, write or email us to discuss questions
they may have about particular proxy votes or other solicitations.
Third-Party Managers selected or recommended by our Firm may vote proxies for clients. Therefore,
except in the event a Third-Party Manager votes proxies, clients maintain exclusive responsibility
for: (1) directing the manner in which proxies solicited by issuers of securities beneficially owned by
the client shall be voted, and (2) making all elections relative to any mergers, acquisitions, tender
offers, bankruptcy proceedings or other type events pertaining to the client’s investment assets.
Therefore (except for proxies that may be voted by a Third-Party Manager), our Firm and/or the
client shall instruct the qualified custodian to forward to copies of all proxies and shareholder
communications relating to the client’s investment assets.
Item 18: Financial Information
Our Firm is not required to provide financial information in this Brochure because:
• Our Firm does not require or solicit the prepayment of more than $1,200 in fees per client six or
more months in advance of services rendered.
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Hobart Wealth
• Our Firm does not have any financial condition or commitment that impairs or is reasonably
likely to impair our ability to meet contractual and fiduciary obligations to clients.
• Our Firm has never been the subject of a bankruptcy proceeding.
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Hobart Wealth