Overview
- Headquarters
- Atlanta, GA
- Average Client Assets
- $3.8 million
- Minimum Account Size
- $2,000,000
- SEC CRD Number
- 142238
Fee Structure
Primary Fee Schedule (HOLCOMBE FINANCIAL, INC. - BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.25% |
| $500,001 | $5,000,000 | 0.90% |
| $5,000,001 | $10,000,000 | 0.75% |
| $10,000,001 | and above | 0.50% |
Minimum Annual Fee: $10,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | Below minimum client size | |
| $5 million | $46,750 | 0.94% |
| $10 million | $84,250 | 0.84% |
| $50 million | $284,250 | 0.57% |
| $100 million | $534,250 | 0.53% |
Clients
- HNW Share of Firm Assets
- 81.05%
- Total Client Accounts
- 722
- Discretionary Accounts
- 547
- Non-Discretionary Accounts
- 175
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Pooled Investment Vehicles, Pension Consulting, Investment Advisor Selection
Regulatory Filings
Additional Brochure: HOLCOMBE FINANCIAL, INC. - BROCHURE (2026-03-27)
View Document Text
Disclosure Brochure
Form ADV Part 2A
Holcombe Financial, Inc.
CRD# 142238
4151 Ashford-Dunwoody Road, Suite 165
Atlanta, Georgia 30319
(800) 298-9904
www.HolcombeFinancial.com
March 27, 2026
Item 1 – Cover Page
This Disclosure Brochure provides information about the qualifications and business practices of
Holcombe Financial, Inc. If you have any questions about the contents of this Brochure, please contact
us at (800) 298-9904 or hello@holcombefinancial.com. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority.
Holcombe Financial, Inc. is a registered investment adviser. Registration does not imply a certain level
of skill or training.
Additional information about Holcombe Financial, Inc. is also available on the SEC’s website at
www.AdviserInfo.sec.gov.
Item 2 – Material Changes
Registered investment advisers are required to use the Disclosure Brochure to inform clients of the
nature of advisory services provided, types of clients served, fees charged, conflicts of interest, and
other important information. The Brochure requirements include providing an updated Brochure or a
summary of material changes reflecting any material changes to our services, fees, policies, practices,
or conflicts of interest that were made to the Brochure since our last required annual update filing. In
the event of any material changes, our full Brochure or a summary of material changes is provided to
all clients within 120 days of our fiscal year-end.
Since the last annual update to our Brochure dated March 28, 2025, we have made the following
material changes:
• We have updated the starting fixed fee for our Financial Planning Services to $10,000 (from $2,500).
Please see Item 5 for a full description of the fees for this service.
• We added a minimum annual fee of $10,000 for our Portfolio Management Services. Please see
Item 5 for a full description of the fees for this service.
A current copy of our Brochure is available to clients at any time upon request by contacting us at (800)
298-9904 or hello@holcombefinancial.com. Our Brochure can also be obtained from the SEC’s website
described in Item 1 above.
Item 3 – Table of Contents
Item 1 – Cover Page ................................................................................................................................................................................................ 1
Item 2 – Material Changes .................................................................................................................................................................................. 2
Item 3 – Table of Contents ................................................................................................................................................................................. 2
Item 4 – Advisory Business ................................................................................................................................................................................ 2
Item 5 - Fees and Compensation .................................................................................................................................................................. 7
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................................... 12
Item 7 – Types of Clients ...................................................................................................................................................................................13
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ..........................................................................13
Item 9 – Disciplinary Information ................................................................................................................................................................ 18
Item 10 – Other Financial Industry Activities and Affiliations ................................................................................................... 18
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................. 19
Item 12 – Brokerage Practices ...................................................................................................................................................................... 20
Item 13 – Review of Accounts ....................................................................................................................................................................... 24
Item 14 – Client Referrals and Other Compensation .................................................................................................................... 24
Item 15 – Custody .................................................................................................................................................................................................. 25
Item 16 – Investment Discretion .................................................................................................................................................................. 26
Item 17 – Voting Client Securities ............................................................................................................................................................... 26
Item 18 – Financial Information .................................................................................................................................................................... 27
Item 4 – Advisory Business
Firm Information
Holcombe Financial, Inc. (“HF”) was formed in May 2006 and first became registered as an investment
adviser in November 2006. We provide Financial Planning, Portfolio Management, General Consulting,
and Retirement Plan Advisory Services to our clients. We also provide advisory and management
services to private investment vehicles.
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Russell (“Rusty”) Holcombe is the principal owner of HF. Please see the Form ADV Parts 2B (“Brochure
Supplements”) for more information about Rusty, including his formal education and business
background, and information for other individuals who formulate investment advice for or have
discretionary authority over client accounts.
As of December 31, 2025, we managed $451,562,514 in assets on a discretionary basis and $23,825,330
in assets on a non-discretionary basis. We do not participate in or offer any wrap programs.
Services Provided
We tailor our advisory services to the individual needs of our clients. Each client relationship begins
with a detailed discussion to assess your current financial situation, what goals you want to accomplish,
and address areas of your financial circumstances that are of concern. Our process is designed to create
a plan for your wealth and how it can help achieve and impact your goals.
We use our proprietary BluePages financial planning software to organize, analyze, and present each
client’s family balance sheet, cash flow, and retirement readiness in a concise written report (the
“BluePages”). The BluePages serves as the client’s financial profile and planning roadmap, summarizing
assets, liabilities, income, expenses, key ratios, and “Making Work Optional” projections using current
data and reasonable assumptions. We deliver the BluePages to clients in writing (electronically and/or
in hard copy) and treat it as a living document that is reviewed and updated as part of our ongoing
review process or when we are notified of material changes in the client’s financial circumstances.
Because all planning depends on future events, market conditions, tax laws, and personal decisions
that cannot be known in advance, the BluePages is an educational and planning tool to support
decision making. The financial profile and Investment Plan describe your financial circumstances and
goals and outline the types of investments HF will make on your behalf to pursue those goals, but they
are planning tools only and do not guarantee any particular outcome or performance.
In cases where we provide General Consulting Services, we will work with you to define the scope of
the engagement, to the extent necessary or advisable under the circumstances.
Although our financial planning and investment recommendations could consider your tax situation or
estate plan, HF is not an accounting or law firm and does not provide tax, accounting, or legal advice.
We recommend you work closely with your attorney, accountant, or other professionals in
implementing our recommendations. We are happy to work with your professionals to coordinate your
financial plan with your estate planning and tax planning needs. HF shall have no responsibility for the
tax consequences of any investment recommendations, strategies, or transactions implemented for
the client. The client remains solely responsible for determining the tax treatment and reporting
obligations associated with their accounts and investment activity and for consulting with a qualified
tax professional of the client’s choosing regarding all tax matters.
Each of our services is described in more detail below. Before receiving any advisory services, you will
need to sign a written advisory agreement that details the exact terms of service.
Financial Planning Services
We believe that our Financial Planning Services are paramount to your success. We rarely provide
Portfolio Management Services to those who do not engage in our financial planning process. We think
a good financial plan has four components:
•
It understands what independence means in both financial and emotional terms for the client.
•
It understands the importance of cash flow to the financial success of the client.
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•
It understands the importance of risk mitigation in life. Not all risks are possible to protect against,
but a good financial planning process tries to uncover and either eliminate or insulate against them,
if possible.
•
It creates actionable tasks for the client to improve their probability of independence.
Financial Planning Services involve an evaluation of your current financial circumstances and future
projections by using currently known variables to predict future cash flows, asset values, and
withdrawal plans. We will guide you through a process to establish your goals and objectives. You will
be required to provide information as necessary to help us analyze your current financial situation and
develop a financial plan specific to your needs.
With this engagement, we will provide analysis and recommendations, typically on a project-basis for
a comprehensive financial plan, regarding specific topics, which could include any or all of the
following, depending on your specific needs: cash flow and debt management, investment analysis,
retirement planning, business planning, education planning and student loan repayment, insurance
and risk management, estate planning strategies, tax planning strategies, and charitable planning.
Financial Planning Services are provided on a non-discretionary basis. This means you have the option
to implement any of the recommendations we make, and you are not obligated to implement any of
our recommendations. Unless the client engages our Portfolio Management Services, we do not have
any control over the timing or accuracy of any investment transactions executed by the client.
Portfolio Management Services
Our Portfolio Management Services provide continuous and ongoing management of your investment
portfolio, based on your individual needs and investment objectives. Your investment portfolio includes
your brokerage accounts held by a qualified custodian for which you have appointed us as your
investment adviser of record.
As described above, at the beginning of a client relationship, we will meet with you to gather information
and perform research and analysis as necessary to develop your Investment Plan. The Investment Plan
will be updated from time to time upon your request or when determined to be necessary or advisable
by us based on updates to your financial situation or other circumstances. We will monitor your
portfolio’s performance on a continuous basis and rebalance the portfolio when we deem necessary,
as changes occur in market conditions and/or your financial situation.
To implement your Investment Plan, we will manage your investment portfolio on a discretionary basis.
This means we will have the authority to supervise and make investments in your portfolio without prior
consultation with you. Notwithstanding our discretionary authority, we will not engage in transactions
in private funds without your prior authorization.
Portfolio Management for Held-Away Accounts
Clients can choose to have us provide discretionary management for certain assets that are not held at
a qualified custodian with which we have an advisory relationship (“held-away accounts”). We are able
to provide Portfolio Management Services for held-away accounts through a third-party order
management system, Pontera Solutions, Inc. (“Pontera”). Held-away accounts typically include 401(k)
plans, 403(b) plans, health savings accounts (“HSAs”), 529 plans, and other similar accounts. We can
view held-away accounts through the Pontera dashboard and enter trading instructions through their
trading tool. Participating clients are provided access to the Pontera website and, from there, directly
link their held-away account to Pontera using their personal login credentials. The client’s login
credentials are never made available to, held by, or stored by us.
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Clients should understand that our investment of assets held within such accounts is limited to the
various investment options made available by the account sponsor, issuer, or custodian. The goal is to
allocate the portfolio assets in such a way as to improve account performance over time, minimize loss
during difficult markets, and manage internal fees that harm account performance. We regularly review
the available investment options in these accounts, monitor them, and rebalance the assets when
deemed necessary in light of the client’s investment goals and risk tolerance and with consideration of
current economic and market trends.
Pontera charges us a percentage fee based on the amount of the client assets we manage through
their platform. Clients do not pay any additional fee to Pontera or to us in connection with platform
participation. We are not affiliated with Pontera and receive no compensation from Pontera for using
their platform.
Separate Account Managers
When appropriate and in accordance with the client’s Investment Plan, we may recommend the use of
one or more third-party investment managers (“Separate Account Managers”). Having access to various
Managers offers a wide variety of investment styles and offers clients the opportunity to utilize more
than one Manager if necessary to meet the needs and investment objectives of the client.
We will select or recommend Managers we deem most appropriate for the client. Factors that we
consider in recommending or selecting Managers generally include the client’s stated investment
objectives and risk level, in addition to the Manager’s management style, performance, reputation,
financial strength, reporting, pricing, and research. On an ongoing basis, we will monitor the overall
financial situation of the client, monitor the investment approach and performance of the Managers,
and assist the client in understanding the investments of the portfolio to ensure that maintaining the
account remains appropriate.
The Managers will generally be granted discretionary trading authority to provide investment
supervisory services for the client’s portfolio. Under certain circumstances, we retain the authority to
terminate the Manager’s relationship or to add new Managers without specific client consent. In other
cases, the client will ultimately select one or more Managers recommended by us. Fees paid to such
Managers are separate from and in addition to the fee assessed by HF.
Additionally, certain Managers may impose more restrictive account requirements than HF, and billing
practices may vary. In such instances, we may be required to alter our corresponding account
requirements and/or billing practices to accommodate those of the Managers. Such instances will be
discussed with the client in advance of engaging the Manager, and we encourage clients to review the
Disclosure Brochure of any Managers we recommend for more details regarding their services, fees,
and other important information.
General Consulting Services
In addition, we may provide General Consulting Services for clients seeking a more limited
engagement. These services are generally provided on a project basis and usually include, without
limitation, cash flow planning for certain events, such as the sale of a business, education expenses or
retirement, estate planning analysis, income tax planning analysis, and review of your insurance
portfolio, as well as other matters specific to you that we agree upon. The scope of the project will be
agreed upon at the time of engagement.
With this service, we do not provide ongoing review or updates of our recommendations unless you
engage us for an additional fee. Individuals who engage us for this service can implement any advice
or recommendations on their own.
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Retirement Plan Advisory Services
We provide Retirement Plan Advisory Services to employer-sponsored qualified retirement plans and
plan fiduciaries. The particular services provided will be detailed in the advisory agreement. The
appropriate plan fiduciaries designated in the plan documents (e.g., the plan sponsor or named
fiduciary) will make the decision to retain our firm, agree to the scope of the services that we will provide,
and make the ultimate decision as to accepting any of our recommendations. The plan fiduciaries are
free to seek independent advice about the appropriateness of any recommended services for the plan.
Retirement Plan Advisory Services may be offered on a limited advisory basis or as part of a
comprehensive suite of services.
The Employee Retirement Income Security Act of 1974, as amended (“ERISA”), sets forth rules under
which plan fiduciaries may retain investment advisers for various types of services with respect to plan
assets. For certain services, HF will be considered a fiduciary under ERISA. For example, we will act as
an ERISA § 3(21) fiduciary when providing non-discretionary investment advice to the plan fiduciaries by
recommending a suite of investments as choices among which plan participants may select. Also, to
the extent that the plan fiduciaries retain us to act as an investment manager within the meaning of
ERISA § 3(38), we will provide discretionary investment management services to the plan. Establishing
a sound fiduciary governance process is vital to good decision-making and to ensuring that prudent
procedural steps are followed in making investment decisions.
As agreed to advance and outlined in the client’s specific advisory agreement, the services that we may
provide as part of our Retirement Plan Advisory Services include:
•
Investment Selection Services: We will provide plan fiduciaries with recommendations of investment
options consistent with ERISA section 404(c). Plan fiduciaries retain responsibility for the final
determination of investment options and for compliance with ERISA section 404(c).
• Non-Discretionary Investment Advice: We will provide plan fiduciaries and plan participants general,
non-discretionary investment advice regarding asset classes and investments.
•
Investment Monitoring: We will assist in monitoring the plan’s investment options by preparing
periodic investment reports that document investment performance, consistency of fund
management, and conformation to the guidelines set forth in the investment policy statement, and
we will make recommendations to maintain or remove and replace investment options. The details
of this aspect of service will be outlined in the advisory agreement between the parties.
• Discretionary Management Services: When retained as an investment manager within the meaning
of ERISA § 3(38), we will provide continuous and ongoing supervision over the designated plan
assets. We will have discretionary authority to make all decisions to buy, sell, or hold securities,
cash, or other investments for the designated plan assets in our sole discretion without first
consulting with the plan fiduciaries. We also have the power and authority to carry out these
decisions by giving instructions, on the client’s behalf, to broker-dealers and the qualified
custodians of the plan for our management of the designated plan assets.
• Discretionary Investment Selection Services: We will monitor the investment options of the plan and
add or remove investment options for the plan without prior consultation with the plan fiduciaries.
We will have discretionary authority to make and implement all decisions regarding the investment
options that are available to plan participants.
•
Investment Management via Model Portfolios: We will provide discretionary management of model
portfolios, among which the participants may choose to invest as plan options. Plan participants will
also have the option of investing only in options that do not include model portfolios (i.e., the plan
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participants may elect to invest in one or more of the mutual fund options made available in the
plan and choose not to invest in the model portfolios at all).
Retirement Account Transfers and Plan Rollovers
We are fiduciaries under the Investment Advisers Act of 1940, as amended (“Advisers Act”). Additionally,
when we provide investment advice to you regarding your retirement plan account or individual
retirement account (“IRA”), we are also fiduciaries within the meaning of Title I of ERISA and the Internal
Revenue Code, as amended and as applicable, which are laws governing retirement accounts. If we
recommend that a client transfer their IRA or roll over retirement plan assets into an account to be
managed by us, such a recommendation creates a conflict of interest if we will earn a new or increased
advisory fee because of the transfer or rollover. We have a fiduciary duty and must act in your best
interest when making a recommendation regarding whether to transfer your IRA assets, maintain
investments in a retirement plan, take a distribution from a retirement plan, or roll over investments
from a retirement plan to an IRA. Clients are under no obligation to transfer an IRA or rollover plan assets
to an IRA managed by us or to engage us to monitor or manage the account while maintained at a
client’s employer.
Affiliated Private Funds
We serve as the Managing Member and investment manager of the HF Retail Income Fund, LLC; HF
Office Income Fund, LLC; and HF FMC Income Fund II, LLC (collectively, “Affiliated Funds”). The Affiliated
Funds are pooled investment vehicles that are not registered under the Investment Company Act of
1940, as amended (“Investment Company Act”), in reliance on the exemptions provided in Sections
3(c)(1) or 3(c)(7) thereunder, as applicable. Additionally, the Affiliated Funds are not registered with the
SEC, and investors must be “accredited investors” within the meaning under Regulation D of the
Securities Act of 1933, as amended (“Securities Act”), and, in some instances, must also be “qualified
clients” within the meaning of Rule 205-3 of the Advisers Act.
From time to time, as appropriate and in accordance with the established Investment Plan and risk
tolerance of certain clients, we may recommend investments in one or more of the Affiliated Funds.
Clients investing in the Affiliated Funds are assessed a fee that is a percentage of assets under
management in the applicable fund. In addition, depending on the specific fund, we also receive a
performance allocation from investors’ accounts, equal to a percentage of the net profits for the investor
as described in the fund’s offering documents. A performance-based fee can create an incentive to
make risker, more speculative investments than would be the case under a solely asset-based fee
arrangement. Please see Item 6 below for more information on this practice.
Investors of the Affiliated Funds are provided with private placement memorandums and other offering
and subscription documentation that detail the nature, risks, and associated fees of each pooled
investment vehicle. It is important that you read these documents before investing to fully understand
the types of investments, risks, and conflicts pertaining to the private funds. Please see Item 10 below
for more information about the Affiliated Funds.
Types of Investments
We generally employ long-term buy-and-hold passive investment strategies, and we do not engage
in market timing. We typically recommend mutual funds, exchange-traded funds (“ETFs”), private funds,
stocks, bonds, and real estate for our clients’ investment portfolios, but we could also recommend other
types of investments when appropriate based on a client’s circumstances. See Item 8 below for
additional information on our portfolio management practices.
You may impose certain written restrictions on the management of your investment portfolio, such as
prohibiting the inclusion of certain types of investments in your portfolio or prohibiting the sale of certain
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investments held in the account at the commencement of our relationship. We will make a reasonable
attempt to honor any restrictions you request. You should note, however, that if you impose restrictions,
it may adversely affect the composition and performance of your portfolio. You should also note that
your portfolio is treated individually by considering each purchase or sale for your account. For these
and other reasons, performance of client portfolios within the same investment objectives, goals,
and/or risk tolerance may differ, and you should not expect that the composition or performance of
your portfolio would necessarily be consistent with similar clients of the firm.
Client-Tailored Services
We tailor our advisory services to your individual needs. We will conduct an initial interview and data
gathering process to determine your financial situation and investment objectives. We provide our
advisory services consistent with your objectives and with our fiduciary duty to you.
We determine our recommendations based on the information you provide to us. Inaccurate or
incomplete information could result in inappropriate recommendations or portfolio strategies. We must
make certain assumptions with respect to interest and inflation rates, past trends, and future projections
of the performance of the market and economy. Past performance is no indication of future
performance, and we cannot offer any guarantees or promises that your goals and objectives will be
met. Changes to your personal financial circumstances, goals, or objectives could cause our
recommendations to become inaccurate and out of date.
We will contact or attempt to contact you annually to confirm if there have been any changes in your
financial situation or investment objectives or determine if you wish to impose or modify account
restrictions. Because our advisory services are based on your specific financial circumstances, you are
urged to promptly notify us any time you experience changes to your circumstances, so we can
determine if any changes to your investment strategy or our recommendations are necessary.
Item 5 - Fees and Compensation
Advisory Services Fees
How we are paid depends on the type of advisory service we provide. Please review the fee and
compensation information below. In our sole discretion, we may make exceptions to any stated fee
schedules or minimums and negotiate special fee arrangements where we deem it appropriate under
the circumstances. We may charge a different fee based upon various criteria (e.g., anticipated future
earning capacity, anticipated future assets, dollar amount of assets to be managed, related accounts,
type of services required, account composition, negotiations with client, etc.). Therefore, some clients
may pay more or less than other clients for the same services. Further, some clients’ fee schedules are
based on prior contractual arrangements or historical fee schedules that differ from our current fee
arrangements. Your specific fee arrangement is set forth in your advisory agreement with us.
Financial Planning Services Fees
We typically charge a fixed fee starting $10,000 for our Financial Planning Services, though fees could
be higher depending on the client’s needs and the complexity of their financial situation. Fees are due
upon engagement.
This service allows you to see how we think before committing to an ongoing engagement with our
Portfolio Management Services. In the event you decide to engage us for Portfolio Management
Services within 180 days of the date of the Financial Planning Services engagement, you will receive a
credit for the fixed fee already paid to be applied toward the first asset-based fee, up to the amount of
the first quarterly fee. Thereafter, Financial Planning Services are typically included for no additional fee
as part of the fees for Portfolio Management Services. However, we reserve the right to charge an
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additional financial planning fee in the future, on a case-by-case basis based on the complexity of each
client’s individual circumstances. In those potential instances, the additional fee is negotiable and is due
upon presentation of the updated financial plan.
Under certain circumstances, we may request that you pre-approve travel and other reimbursable
expenses incurred in connection with the preparation of the financial plan.
Typically, Financial Planning Services will automatically terminate upon completion of the engagement,
unless you engage us for ongoing Portfolio Management Services. However, either party may terminate
the agreement earlier upon written notice.. If the agreement is terminated prior to presentation of the
financial plan, you will be charged a prorated fee based on the percentage of the work completed prior
to termination. After deducting fees for work completed, the balance of the unearned, prepaid fees will
be refunded to the client promptly.
Fees can be paid by check, electronic funds transfer, or debit or credit card through a third-party
payment processor’s secure portal through which the client can securely input banking information.
Portfolio Management Services Fees
The annual fee schedule for our Portfolio Management Services is based on a percentage of assets
under our management, according to the following:
First $500,000
Next $4,500,000
Next $5,000,000
Assets over $10 million
1.25%
0.90%
0.75%
0.50%
This is a blended tier fee schedule, which means that different fees are applied to the different levels
of assets under management. Accordingly, as an example, if an account is valued at $2,500,000 the
first $500,000 would be charged 1.25% annually, while the balance of $2,000,000 would be assessed
the lower fee of 0.90% per year.
Clients will be billed in advance at the beginning of each calendar quarter based upon the market value
of the average daily balance of the client’s account for the previous quarter. Your account will typically
hold investment options that are regularly traded on an open exchange with an observable market
value, which is used to calculate the fee. The custodian typically provides the valuation of these
securities. Because our services are provided on a discretionary basis, the fee is calculated on all assets
held in your account, including cash and cash equivalents.
The minimum portfolio value is generally set at $2,000,000. The minimum annual fee per client is
$10,000. However, we may waive or reduce these minimum requirements at our discretion. For clients
with multiple accounts, at our sole discretion, we may combine the amount of assets in more than one
account in determining the fee to be charged to that client for services on the client’s total amount of
assets. If services begin after the start of a quarter, fees will be prorated accordingly.
With your authorization and unless other arrangements are made, fees are normally debited directly
from client accounts. Fees for held away accounts (e.g., 401(k), 403(b), and 529 plans) using Pontera’s
platform will typically be deducted from a client’s taxable, non-retirement accounts or will be directly
invoiced to the client for payment. Additionally, fees may be paid by check, electronic funds transfer, or
debit or credit card through a third-party payment processor’s secure portal through which the client
can securely input banking information.
We use margin as an investment strategy in limited situations, as appropriate in light of client
circumstances. In addition, clients can elect to borrow funds against their investment portfolio for uses
other than investing inside the managed account. For accounts with a margin balance, our fee is
assessed based on the net value of the assets in your account. In other words, your account value upon
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which the fee is calculated is not reduced by the margin balance. This could create a conflict of interest,
where we may have an incentive to encourage the use of margin because it could result in a higher
market value and, therefore, an increased fee.
Portfolio Management Services may be terminated at any time by either party by providing written
notice at least 30 days prior to the intended termination date. In the event of termination, any paid but
unearned fees will be promptly refunded to you based on the number of days that the account was
managed in the final billing period, and any fees due to us will be invoiced or deducted from your
account prior to termination.
Separate Account Manager Services Fees
In instances where the services of one or more third-party investment managers (“Separate Account
Managers”) are utilized, the Manager’s fee will be charged in addition to HF’s fee and will be disclosed
to the client at or before the time of the Manager’s engagement. Additional information regarding the
Manager’s services, fees, and termination provisions is outlined in their Disclosure Brochure.
General Consulting Services Fees
When HF provides General Consulting Services, we charge either a fixed fee or hourly fee. Fixed fees
typically start at $10,000, though fees could be higher based on the complexity of the client’s financial
situation and the scope of the engagement. Fixed fees are due at the beginning of the engagement.
Hourly engagements are typically offered at a rate of $500 to $750 per hour, depending on the
complexity of the client’s situation, and are due upon completion of the engagement. Fees can be paid
by check, electronic funds transfer, or debit or credit card through a third-party payment processor’s
secure portal through which the client can securely input banking information.
Typically, this service will automatically terminate upon completion of the engagement. However, either
party can terminate an agreement earlier upon written notice to the other party. In the event the client
decides to terminate the agreement early, they will be responsible for payment of our services provided
prior to termination. For fixed fee engagements, fees will be prorated based upon the percentage of
work already completed prior to termination, while hourly fees will be based on the agreed-upon hourly
rate multiplied by the hours worked prior to termination.
Retirement Plan Advisory Services Fees
The fee for our Retirement Plan Advisory Services is charged as a percentage of plan assets under
management or advisement. Due to the wide variance in complexity and scope of work with plan
sponsors, as well as the requirements of plan service providers, fees are individually negotiated at the
time of the engagement and are based on factors that include, but are not limited to, the complexity
and size of the plan, anticipated future assets, and the specific services to be provided. Plan sponsors
can decide whether the fees will be paid directly by the plan sponsor or deducted from plan assets.
The specific fee arrangement, manner, and timing of fee payments will be set forth in the plan’s written
advisory agreement with us. Our fees are separate from and additional to any third-party administrative,
custodial, recordkeeping, or transaction fees incurred by the plan and any plan participant accounts.
We do not share in any part of these fees.
Retirement Plan Advisory Services can be terminated by either party according to the terms outlined
in the advisory agreement. Fees for partial billing periods will be prorated. If fees are paid in arrears, no
refunds will be given. If fees are paid in advance, any unearned fees will be returned.
Other Fees and Expenses
Fees paid to us are exclusive of all custodial fees, transaction costs, and other related costs and
expenses paid to the client’s custodian, brokers, or other third-parties. Please see Item 12 below for
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additional information on the factors we consider when selecting or recommending broker-dealers and
custodians for client accounts and the determining the reasonableness of their compensation (e.g.,
commissions). Fees paid to HF are also separate and distinct from the fees and expenses charged by
mutual funds, ETFs, or other investment pools, generally including a management fee and fund
expenses, as described in each fund’s prospectus or offering materials.
You should review all fees charged by HF, funds, broker-dealers, custodians, and other third-parties to
fully understand the total amount of fees you will pay for investment- and financial-related services.
Comparable fees may be available from other sources for fees lower than those charged by HFI.
Affiliated Fund Fees
As described in Item 4 above, we may recommend that you invest in one or more pooled investment
vehicles for which HF serves as the Managing Member and investment manager (“Affiliated Funds”), as
appropriate based upon your risk tolerance, investment sophistication, and financial qualifications. We
have provided a summary below of our management and incentive fees applicable to the Affiliated
Funds. However, for complete information, investors should rely on the applicable fund’s private offering
memorandum, limited liability agreement, operating agreement, subscription document, and/or other
offering materials for detailed disclosures of the fees, expenses, and conflicts of interest associated
with the Affiliated Funds.
We have an incentive to recommend that you invest in Affiliated Funds, for which we earn a
management and/or performance fee, as such investments could increase the amount of income that
we derive from your assets. To help mitigate this conflict of interest and avoid double charging, you will
not pay an advisory fee to us on those assets invested in Affiliated Funds and you will only be assessed
the applicable fund’s fees on those assets.
In case of a conflict between the summary below and the information provided in the respective fund’s
offering materials, the disclosures contained in the offering materials supersede the information below.
• HF Retail Income Fund, LLC: We previously received a management fee from the fund equal to 1.5%
per annum of investors’ capital contributions. The management fee was paid quarterly in arrears.
Once the capital was returned, we now receive 10% of all of the fund’s operating profits and 10% of
all capital transaction distributions after investors in the fund have been returned 100% of their
contributed capital; provided, however, that to the extent either operating or capital distributions
start before all capital has been called, such distributions will offset the management fee otherwise
payable with respect to current or future periods on a dollar-for-dollar basis. Once all capital has
been called, the management fee will cease. Please note, you will also pay the fees of the
underlying private investment funds within the HF Retail Income Fund, LLC portfolio. No additional
capital calls are expected and the fund is closed to new investors.
• HF FMC Income Fund II, LLC: We receive a management fee from the fund equal to 1.50% per annum
of investors’ capital contributions. The management fee is paid quarterly in arrears. We will also
receive 10% of all the fund’s operating profits and 10% of all capital transaction distributions after
investors in the fund have been returned 100% of their contributed capital. No additional capital
calls are expected and the fund is closed to new investors.
• HF Office Income Fund, LLC: We receive an annual management fee equal to 1.5% annually of
investors’ unreturned capital contributions. The management fee is paid quarterly in arrears. We
also receive 10% of all capital transaction distributions after investors in the fund have been returned
100% of their contributed capital. Once all capital has been called, the management fee will cease.
Please note, you will also pay the fees of the underlying private investment funds within the HF
Office Income Fund, LLC portfolio. No additional capital calls are expected and the fund is closed
to new investors.
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Unaffiliated Private Funds Fees
When you invest in an unaffiliated private fund, you may be assessed our agreed upon advisory fee as
set forth in your advisory agreement with us. Alternatively, for certain unaffiliated private fund
investments, we will execute a “Non-Standard Asset Agreement Fee Addendum” with you that will
specify the applicable fees. In these arrangements, fees can range up to 1.50% per annum based on
the value of the investment. In either case, our fee will be separate and additional to the private fund’s
management fees and expenses. The fee is directly debited from one or more of your custodial
accounts in accordance with your agreement with us. If you do not have a custodial account, you will
be invoiced directly for the fees. Invoices are payable promptly upon receipt.
Additionally, some of the unaffiliated private funds that we recommend charge performance-based
fees. A performance-based fee arrangement is one in which you are assessed a percentage of the net
profits of your investment. In some instances, HF will receive a portion of the performance-based fee
that the private fund assesses to HF client investors. Any performance fee sharing arrangements
between HF and the private fund will be detailed in your Non-Standard Asset Agreement Fee
Addendum. The applicable fees and expenses of each private fund are outlined in its offering
documents and should be reviewed by clients prior to investing in such funds.
We have an incentive to recommend that you invest in unaffiliated private funds when we earn an
increased management fee and/or share in the performance fee, as such investments increase the
amount of income that we derive from your assets. We have a fiduciary duty to exercise good faith and
act solely in the best interest of clients and, as such, we maintain policies and procedures, including a
Code of Ethics, which require that the interests of our clients be placed ahead of our interests.
Valuation of Private Funds and Alternative Investments
Private funds and certain other alternative investments are not publicly traded and, therefore, do not
have a daily indication of their fair market value. It is our policy to use the most recent value provided
by the issuer for billing purposes. In some cases where no updated valuations are provided, we will use
the investment cost as the valuation until an updated valuation is received. If there is any reason to
believe the value may be lower, it may be necessary to estimate value based on information received
until an actual valuation is received. Therefore, the advisory fee related to private funds and alternative
investment may be higher or lower than it would have been had an actual fair market been available
and used.
Affiliated Funds are valued by the respective fund administrator or in good faith by HF.
Other Compensation
Rusty Holcombe is a licensed real estate broker in Georgia and is eligible to receive commissions or
other remuneration related to the sale of real estate, which can create an incentive to recommend real
estate transactions. You are under no obligation to act on any such recommendations by Rusty.
Item 6 – Performance-Based Fees and Side-By-Side Management
As noted in Item 4 above, we may recommend that you invest in Affiliated Funds, which, in some cases,
have a performance fee component. A performance arrangement is one in which you are assessed a
percentage of the net profits of your investment or investment portfolio. With certain Affiliated Funds
and unaffiliated private funds, we are paid performance-based fees on profits each year, and such
performance-based fees are passed on in whole or in part to us or our related persons. See Item 5
above for more details.
Performance-based fee arrangements are only available if you meet the eligibility requirements of Rule
205-3 under the Advisers Act. The minimum requirements under the Rule state that you are generally
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not eligible unless you have at least $1,100,000 in assets under management with us or have a net
worth of at least $2,200,000. Performance-based fees are calculated and assessed in arrears, and you
should carefully review the fee calculations for accuracy.
Performance-based fee arrangements create certain conflicts of interest for us. For example, the nature
of a performance fee poses an opportunity for HF to earn more compensation than under a stand-
alone asset-based fee. Consequently, we could favor performance-based accounts over those
accounts where we receive only an asset-based fee. The nature of performance fees can also
encourage us to take unnecessary risks with client assets in order to earn or increase the amount of the
fee. The result of riskier investments can have a positive effect in that results could equal higher returns
when compared to an asset-based fee account. On the other hand, riskier investments historically have
a higher chance of losing value.
Item 7 – Types of Clients
We serve individuals, pension and profit-sharing plans, trusts, estates, and pooled investment vehicles.
For our Portfolio Management Services, we typically require a minimum portfolio value of $2,000,000
and a minimum annual fee of$10,000. For clients accumulating wealth and at our discretion, we may
waive or reduce account minimums.
As described in Item 4 above, we are the Managing Member and investment adviser to Affiliated Funds,
which are pooled investment vehicles that are not registered with the SEC. The minimum amounts to
invest in the Affiliated Funds are disclosed in their respective offering documents.
Item 8 – Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
In accordance with the client’s Investment Plan, we will primarily invest in mutual funds, exchange-
traded funds (“ETFs”), bonds, stocks, and real estate. In addition, when appropriate, we may recommend
that you invest in a private fund, including one or more of our Affiliated Funds. Your unique investment
goals, investment horizon, risk tolerance, and financial qualifications will determine the allocation
among these security types.
Mutual Fund and Exchange-Traded Fund Analysis
Mutual funds and ETFs are generally evaluated and selected based on a variety of factors, including,
without limitation, past performance, fee structure, portfolio manager, fund sponsor, overall ratings for
safety and returns, and other factors. We typically recommend that clients invest in no-load mutual
funds advised by Dimensional Fund Advisors (“DFA”), Avantis, or other fund managers that have low
operating expenses, low portfolio turnover, below average capital gains distributions, and a
demonstrated expertise and focus particular asset classes. DFA funds generally are available for
investment only by clients of registered investment advisers, and all investments are subject to
approval of the adviser. This means you may not be able to make additional investments in DFA funds
if your agreement with us is terminated, except through another adviser authorized by DFA.
Investing in mutual funds, ETFs, and other pooled investment funds is generally less risky than investing
in individual securities because of their diversified portfolios; however, these investments are still
subject to risks associated with the markets in which they invest. In addition, pooled investment funds’
success will be related to the skills of their particular managers and their performance in managing
their funds. Pooled investment funds are also subject to risks due to regulatory restrictions applicable
to registered investment companies under the Investment Company Act.
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Private Fund Analysis
From time to time and as appropriate, we may invest a portion of a client’s portfolio in private funds.
Private funds are generally evaluated based on the previous performance and reputation of the fund
manager, underlying fund investments, fee structure, overall risk and returns, portfolio transparency,
liquidity, and other factors specific to the type of investments involved. The value of client portfolios will
be based in part on the value of private funds in which they are invested, the success of each of which
will depend heavily upon the efforts of their respective fund managers.
Investing in private funds includes significant risks. When the investment objectives and strategies of a
fund manager are out of favor in the market or a manager makes unsuccessful investment decisions,
the private fund may lose money. A client account may lose a substantial percentage of its value if the
investment objectives and strategies of many or most of the private funds in which it is invested are out
of favor at the same time, or if multiple managers make unsuccessful investment decisions at the same
time. Private funds are generally subject to various risk factors and liquidity constraints, a complete
discussion of which is set forth in each fund’s offering documents and which will be provided to clients
for review and consideration prior to investing. Investing in private funds is intended only for
experienced and sophisticated investors who are willing to bear the high economic risks of the
investment. Clients should carefully review and consider potential risks before investing in private
funds. Certain of these risks may include loss of all or a substantial portion of the investment due to
leveraging, short-selling, or other speculative practices; lack of liquidity because of redemption terms
and conditions and that there may not and will not be a secondary market for the fund; volatility of
returns; restrictions on transferring interests in the fund; a potential lack of diversification; higher fees
than mutual funds; and a lack of information regarding valuations and pricing.
Fixed Income Security Analysis
We may invest portions of client assets directly into fixed income instruments, such as bonds and notes,
or we may invest in pooled investment funds that invest in bonds and notes. Fixed income investments
may be used as an instrument to fulfill liquidity or income needs in a portfolio or to add a component
of capital preservation. We will generally evaluate and select individual bonds or bond funds based on
several factors including, without limitation, rating, yield, and duration.
While investing in fixed income instruments, either directly or through pooled investment funds, is
generally less volatile than investing in stock (equity) markets, fixed income investments nevertheless
are subject to risks. These risks include, without limitation, interest rate risks (risks that changes in
interest rates will devalue the investments), credit risks (risks of default by borrowers), or maturity risk
(risks that bonds or notes will change value from the time of issuance to maturity).
Stock Analysis
We may invest portions of client assets directly into equity investments, individual stocks, or pooled
investment funds that invest in the stock market. In selecting individual stocks for an account, we
generally apply traditional fundamental analysis. Fundamental analysis involves analyzing factors such
as financial strength ratios, management and competitive advantages, and dividend yields to
determine a company’s value and expected future earnings. This strategy would generally encourage
equity purchases in stocks that are undervalued or priced below their perceived value. The risk
assumed is that the market will fail to reach expectations of perceived value.
As noted above, while pooled investments have diversified portfolios that may make them less risky
than investments in individual securities, funds that invest in stocks and other equity securities are
nevertheless subject to the risks of the stock market. These risks include, without limitation, the risks
that stock values will decline due to daily fluctuations in the markets and that stock values will decline
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over longer periods (e.g., bear markets) due to general market declines in the stock prices for all
companies, regardless of any individual security’s prospects.
Real Estate Analysis
We may gain exposure to the real estate sector by investing in private funds that invest in real estate.
Real estate investments are evaluated based on risk level, income projections, opportunity for growth
and capital appreciation in the investment, and other factors. Investments may be made directly in real
estate partnerships or through pooled instruments, such as real estate investment trusts (“REITs”).
These investments are subject to risks similar to those associated with direct ownership of real estate,
including loss to casualty or condemnation, increases in property taxes and operating expenses, zoning
law amendments, changes in interest rates, overbuilding and increased competition, variations in
market value, and possible environmental liabilities.
Investment Strategies
Our strategic approach is to invest each portfolio in accordance with the Investment Plan that has been
developed specifically for each client. Generally, we take a long-term approach to investing, typically
utilizing passive investment management, asset allocation, and asset diversification.
Long-Term Trading
Long-term trading is designed to capture market rates of both return and risk. Long-term trading
involves holding assets for long periods of time to profit from significant upward trends, typically for
months, years, or decades. Due to its nature, the long-term investment strategy can expose investment
portfolios to various types of risk that will typically surface at various intervals. These risks include, but
are not limited to, inflation, interest rate, economic, market, political, or regulatory risk.
Passive Investment Management
Passive investment management involves building portfolios that are composed of various distinct
asset classes designed to achieve the desired relationship between correlation, risk, and return. Funds
that passively capture the returns of the desired asset classes, typically mutual funds or ETFs, are
placed in the portfolio. Passive investing is characterized by low portfolio expenses (i.e., the funds inside
the portfolio have low internal costs), minimal trading costs (due to infrequent trading activity), and
relative tax efficiency (because the funds inside the portfolio are tax efficient and turnover inside the
portfolio is minimal). Risks of passive investing include limited responsiveness to short-term market
fluctuations or economic shifts, potential underperformance relative to actively managed strategies in
certain market conditions, and exposure to broad market declines that affect entire asset classes.
Active Investment Management
A portion of our portfolios are actively managed using mutual funds and other vehicles that employ a
dividend-focused, value-oriented approach. We select actively managed funds whose managers use
dividend yield and related income metrics as key drivers of security selection and portfolio
construction, with the goal of investing in companies that can sustain and grow their dividends over
time. This approach emphasizes cash income as an important component of total return, so clients are
not relying solely on price appreciation to meet their objectives. Because the underlying funds are
actively traded, portfolio holdings and sector weights may change over time as managers respond to
changes in fundamentals, valuations, and market conditions. Risks of active investing include higher
costs due to more frequent trading and management fees, greater tax inefficiency, and the possibility
that active strategies may fail to outperform the market or benchmark, particularly after expenses are
considered.
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Commodities
In addition to dividend-focused strategies, we may use mutual funds and exchange-traded funds that
invest in commodities as part of our asset allocation process. Commodities are physical goods, such as
precious metals (e.g., gold, silver, and platinum), energy products, agricultural products, or other raw
materials. These exposures are intended to provide diversification benefits, potential protection against
inflation, and a partial hedge against the effects of currency debasement over the long term.
Commodity-related investments can be volatile, with commodity prices affected by factors such as
changes in supply and demand, geopolitical events, regulatory developments, and broader economic
conditions. Commodities may underperform traditional stock and bond markets for extended periods
and may not successfully protect against inflation or currency risk, so clients should be prepared for
fluctuations in value and periods of underperformance relative to more traditional asset classes.
Asset Allocation
Asset allocation for us is the process of combining our passive, active, fixed income, and commodity
sleeves into a single, risk-managed portfolio aligned with each client’s objectives. Asset allocation is a
strategy to help mitigate risk by spreading investments across different asset classes, sectors, and
investment styles, so that no single market or strategy dominates overall results. We use these building
blocks to balance growth, income, and volatility in light of a client’s financial goals, time horizon, and
risk tolerance, with the aim of improving long-term, risk-adjusted returns and reducing the impact of
market swings. However, asset allocation and diversification do not ensure a profit or guarantee
protection against losses in declining markets, and if the mix of asset classes is not appropriate or is
maintained inconsistently with a client’s needs, the portfolio may underperform the client’s objectives.
Diversification
Diversification is a strategy to help mitigate risk that involves spreading investments across multiple
asset classes, industries, and geographic regions to reduce risk. By holding a mix of assets that do not
move in perfect correlation with each other, diversification helps limit the impact of any single
investment’s poor performance on the overall portfolio. However, diversification cannot eliminate
market risk entirely, and overly broad diversification may dilute potential returns.
Margin
We use margin as an investment strategy in limited situations, as appropriate in light of client
circumstances. In addition, clients can elect to borrow funds against their investment portfolio for uses
other than investing inside the managed account. When securities are purchased, they may be paid for
in full or the client may borrow part of the purchase price from the account custodian.
If a client borrows part of the purchase price, the client is engaging in margin transactions and there is
risk involved with this. The securities held in a margin account are collateral for the custodian that
loaned the client money. If those securities decline in value, then the value of the collateral supporting
the client’s loan also declines. As a result, the brokerage firm is required to take action to maintain the
necessary level of equity in the client’s account. The brokerage firm may issue a margin call and/or sell
other assets in the client’s account to accomplish this. It is important that clients fully understand the
risks involved in trading securities on margin, including, but not limited to: the possibility of losing more
funds than is deposited into a margin account; the account custodian forcing the sale of assets in the
account; the account custodian selling assets in the account without contacting the client first; the
accountholder not being entitled to choose which assets in a margin account may be sold to meet a
margin call; the account custodian increasing its “house” maintenance margin requirements at any time
without advance written notice; and the accountholder not being entitled to an extension of time on a
margin call.
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Separate Account Managers
As described in Item 4 above, we could recommend the use of a third-party investment manager
(“Separate Account Manager”) to manage all or a portion of your investment portfolio. Our analysis of
these Managers involves the examination of their experience, expertise, investment philosophies, and
past performance in an attempt to determine if they have demonstrated an ability to invest over a
period of time and in different economic conditions. We monitor the Manager’s underlying holdings,
strategies, concentrations, and leverage as part of our overall periodic risk assessment. Additionally, as
part of our due diligence process, we survey their compliance and business enterprise risks.
Risk of Loss
While we seek to diversify your investment portfolio across various asset classes consistent with your
Investment Plan and in an effort to reduce risk of loss, all investment portfolios are subject to risks and
could result in a loss of your original investment, which you should be prepared to bear. Accordingly,
there can be no assurance that your investment portfolio will be able to fully meet your investment
objectives and goals or that investments will not lose money.
Below is a description of several of the material risks associated with investing:
• Catastrophic Events Risk: Investments could be subject to the risk of loss arising from direct or
indirect exposure to a number of types of catastrophic events, such as global pandemics, natural
disasters, acts of terrorism, cyber-attacks, or network outages. The extent and impact of any such
event on investment strategies will depend on many factors, including the duration and scope of
the event, the extent of any governmental restrictions, the effect on the supply chain, overall
consumer confidence, and the extent of the disruption to global and domestic markets.
• Concentration Risk: Certain investment strategies focus on particular asset classes, industries,
sectors, or types of investment. From time to time these strategies could be subject to greater risks
of adverse developments in such areas of focus than a strategy that is more broadly diversified
across a wider variety of investments.
• Derivatives and Options Risk: Derivatives are financial contracts whose value is derived from an
underlying asset, such as stocks, bonds, commodities, or market indices. Options are a type of
derivative that give the buyer the right, but not the obligation, to buy (call option) or sell (put option)
an asset at a predetermined price within a specified timeframe. A small investment in options could
have a potentially significant impact on an investor’s performance. The use of options involves risks
different from, or possibly greater than, the risks associated with investing directly in the underlying
assets. Derivatives can be highly volatile, illiquid and difficult to value, and there is the risk that a
hedging technique will fail if changes in the value of a derivative held by an investor do not correlate
with the securities being hedged.
• Foreign Securities Risk: We may invest portions of client assets into pooled investment funds that
invest internationally. While foreign investments are important to the diversification of client
investment portfolios, they carry risks that may be different from domestic investments. For
example, foreign investments may not be subject to uniform audit, financial reporting, or disclosure
standards, practices, or requirements comparable to those found in the U.S. Foreign investments
are also subject to foreign withholding taxes and the risk of adverse changes in investment or
exchange control regulations. Additionally, foreign investments may involve currency risk, which is
the risk that the value of the foreign security will decrease due to changes in the relative value of
the U.S. dollar and the security’s underlying foreign currency.
•
Inflation Risk: Inflation could erode the buying power of your investment portfolio, even if the dollar
value of your investments remains the same.
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•
Interest Rate Risk: Fixed income security prices generally fall when interest rates rise, and the value
could fall below par value or the principal investment. The opposite is also generally true, and fixed
income security prices generally rise when interest rates fall. In general, fixed income securities
with longer maturities are more sensitive to these price changes. Most other investments are also
sensitive to the level and direction of interest rates.
• Legal or Legislative Risk: Legislative changes or court rulings could impact the value of investments
or the securities’ claim on the issuer’s assets and finances.
• Leverage Risk: Certain funds may utilize leverage (i.e., borrowing money or using derivatives) to
potentially enhance returns. Leverage allows a fund to increase its investment exposure beyond its
net assets, which can amplify gains but also magnify losses. The use of leverage introduces
additional risks, including increased volatility, heightened exposure to market fluctuations, and the
potential for significant losses if investments decline in value. Additionally, leveraged positions may
be subject to margin calls or forced liquidations, which can adversely impact a fund’s performance.
Clients should carefully consider these risks when investing in leveraged funds.
• Limited Markets Risk: Certain securities could be less liquid (i.e., harder to sell or buy) and their prices
could at times be more volatile than at other times. Under certain market conditions it could be
difficult to sell or liquidate investments at prices considered reasonable or favorable or find buyers
at any price.
• Management Risk: While we manage client investment portfolios based on our experience,
research, and proprietary methods, the value of client investment portfolios will change daily based
on the performance of the underlying securities in which they are invested. Accordingly, client
investment portfolios are subject to the risk that we allocate client assets to individual securities
and/or asset classes that are adversely affected by unanticipated market movements and the risk
that our specific investment choices could underperform their relevant indexes.
• Market Risk: Market risk involves the possibility that an investment’s current market value will fall
because of a general market decline, reducing the value of the investment, regardless of the
operational success of the issuer’s operations or financial condition.
Item 9 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of us or the integrity of our management.
We have no disciplinary events to report.
Item 10 – Other Financial Industry Activities and Affiliations
Other Industry Affiliations
Neither our firm nor any of our management personnel are registered, or have an application pending
to register, as a broker-dealer or a registered representative of a broker-dealer. In addition, neither our
firm nor any of our management personnel are registered, or have an application pending to register,
as a futures commission merchant, commodity pool operator, commodity trading advisor, or associated
person of the foregoing entities.
Based on the services you need, we could recommend that you use an unaffiliated registered broker-
dealer as the qualified custodian and broker for your accounts. We have established a relationship with
a custodian to help facilitate our management of your accounts. Further information regarding this
custodial relationship is provided in Item 12 below.
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As described in Item 4 above, when appropriate based on your financial circumstances, we could
recommend third‑party investment managers (“Separate Account Managers”) for certain portfolio
management services or investment strategies. We will assist you in selecting an appropriate allocation
model, interact with the Manager, and continuously assess the Manager to ensure maintaining the
investment account with them remains appropriate. We do not share in the advisory fee they charge.
In addition, you will be provided with a copy of the Manager’s Disclosure Brochure, which also describes
their services and fees. You are not obligated, contractually or otherwise, to use the services of any
Manager we recommend. Moreover, we will only recommend a Manager who is and remains properly
licensed or registered as an investment adviser. As a fiduciary, we will only recommend the use of a
Manager when it is in your best interest based on your financial circumstances.
Affiliated Private Funds
As described in Item 4 above, we recommend that certain clients invest in our Affiliated Funds. These
private funds are affiliated with us because we are the Managing Member and adviser of the funds;
therefore, we have a financial interest in the Affiliated Funds. Additionally, our principal owner, Rusty
Holcombe, has ownership interests in the Affiliated Funds. This creates an incentive for us to
recommend investments in the Affiliated Funds, which presents a conflict of interest. To the extent
applicable, we will explain any advisory fees, other compensation, or incentives associated with the
investment. Please see Item 5 above for a summary of fees charged for investments in Affiliated Funds.
Also, such private investment fund offering memorandums, operating agreements, and/or subscription
documents include a discussion and disclosure of any known conflicts of interest and will also include
disclosure of all applicable fees and expenses. To help mitigate this conflict of interest and avoid double
charging, you will not pay an advisory fee to us on those assets invested in the Affiliated Funds and will
only be assessed the applicable fund’s fees on those assets.
Other Investment-Related Activities
Rusty Holcombe, principal owner of HF, is a licensed real estate broker in Georgia. However, he does
not act as a broker for client real estate transactions..
Rusty is also the author of the book You Should Only Have to Get Rich Once, for which he earns a profit
from sales. Clients are under no obligation to purchase this book.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions, and
Personal Trading
Code of Ethics
As a fiduciary, HF and our supervised persons have a duty of utmost good faith to act solely in the best
interests of each client. As such, we have adopted a Code of Ethics (“Code”) to govern our business
practices, the full text of which is available to you upon request. All supervised persons are required to
acknowledge their responsibilities under the Code and to agree to adhere to all provisions.
Our Code has several goals. Primarily, the Code is designed to assist us in complying with applicable
laws and regulations governing our investment advisory business. Under the Advisers Act, we owe
fiduciary duties to our clients and, as such, the Code requires our supervised persons to act with
honesty, good faith, and fair dealing in working with clients. These requirements include prohibiting
from trading or otherwise acting on insider information; addressing standards for professional conduct;
disclosing all actual or potential conflicts of interest; putting the interests of our clients first, ahead of
personal interests; and monitoring and reviewing the personal trading activities of supervised persons.
The firm also accepts the obligation not only to comply with the mandates and requirements of all
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applicable laws and regulations, but also to act in an ethical and professionally responsible manner in
all professional services and activities.
Participation or Interest in Client Transactions
As described in Item 10 above, when appropriate, we may recommend that clients invest in certain
Affiliated Funds for which HF serves as Managing Member and investment adviser. Under such
circumstances, clients will only be assessed the fees imposed by the Affiliated Funds. Clients will not
pay both our advisory fee and the Affiliated Funds’ management fees.
Investors often expect and find it preferable that HF’s associated persons also invest in an Affiliated
Fund. Such investments are viewed as an explicit commitment to the fund and demonstrate an
alignment of interests with investors. The proposed co-investment will only be approved if it is fair and
promotes the interests of the participating clients, including the allocation of co-investment.
We do not engage in principal transactions or agency cross transactions.
Personal Trading
From time to time, our supervised persons may invest in securities that are the same as, similar to, or
different from those recommended to clients. Such transactions could be executed at or around the
same time as client transactions. Under our Code, we have adopted procedures designed to reduce or
eliminate conflicts of interest that this could potentially cause. The Code’s personal trading policies
include procedures for limitations on personal securities transactions of supervised persons, reporting
and review of such trading, and pre-clearance of certain types of personal trading activities. These
policies are designed to discourage and prohibit personal trading that would disadvantage clients. Any
exceptions or trading pre-clearance must be approved by our Chief Compliance Officer (“CCO”) in
advance. The Code also provides for disciplinary action as appropriate for violations. Our CCO also
reviews our firm’s and supervised persons’ holdings and transaction reports as required by our Code
and federal regulations.
Additionally, if supervised persons’ personal trades are executed with client accounts (i.e., in a blocked
or aggregated trade), and the trade is not filled in its entirety, the supervised persons’ shares will be
removed from the block, and the balance of shares will be allocated among client accounts in
accordance with our written policy. See Item 12 below for more information on our trade aggregation
practices.
Item 12 – Brokerage Practices
Best Execution and Brokerage Selection
Our firm is not affiliated with any broker-dealers. Specific custodian recommendations are made to
clients based on their need for such services. We recommend custodians based on the reputation of
and services provided by the firm.
When given discretion to select the brokerage firm that will execute orders in your account, we seek
“best execution” for your trades, which is a combination of a number of factors, including, without
limitation, quality of execution, services provided, and commission rates. Therefore, we may use or
recommend the use of brokers who do not charge the lowest available commission in the recognition
of research and securities transaction services or quality of execution. Research services received with
transactions may include proprietary and/or third-party research and may be used in servicing any or
all of our clients. Therefore, research services received may not be used for the account for which the
particular transaction was effected.
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We seek to recommend a custodian that will hold your assets and execute transactions on terms that
are overall most advantageous when compared with other available providers and their services. We
consider a wide range of factors, including, but not limited to:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody);
• Capability to execute, clear, and settle trades (i.e., buy and sell securities for your account);
• Capability to facilitate transfers and payments to and from accounts (e.g., wire transfers, check
requests, bill payment, etc.);
• Breadth of available investment products (e.g., stocks, bonds, mutual funds, ETFs, etc.);
• Availability of investment research and tools that assist us in making investment decisions;
• Quality of services;
• Competitiveness of the price of those services (e.g., commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices;
• Reputation, financial strength, security, and stability;
• Prior service to us and our clients; and
• Availability of other products and services that benefit us, as discussed below.
Custodians We Recommend
We do not maintain custody of your assets that we manage or on which we advise, although we may
be deemed to have custody of your assets if you give us authority to withdraw assets from your account
(see Item 15 below). Your assets must be maintained in an account at a “qualified custodian,” generally
a broker-dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc. (“Schwab”) as
the qualified custodian of their assets. Schwab is a licensed broker-dealer and member of the Financial
Industry Regulatory Authority, Inc. (“FINRA”) and the Securities Investor Protection Corporation (“SIPC”).
Schwab will hold your assets in a brokerage account and will buy and sell securities when we or you
instruct them to. While we recommend that you use Schwab as the custodian and broker-dealer for
your accounts, you will decide whether to do so and will enter into an account agreement directly with
them. We do not open the account for you, although we may assist you in doing so.
Your Brokerage and Custody Costs
Schwab generally does not charge you separately for custody services, but they are instead
compensated by charging you commissions or other fees on trades that they execute or that settle into
your account. Certain trades may not incur commissions or transaction fees. Schwab is also
compensated by earning interest on the uninvested cash in your account as part of their Cash Features
Program.
We have determined that having your custodian execute most trades is consistent with our duty to seek
“best execution” of your trades. Best execution means the most favorable terms for a transaction based
on all relevant factors, including those listed above. We regularly review and consider the overall quality
and price of the services received from our preferred custodians in light of our duty to seek best
execution.
Products and Services Available to Us from Schwab
Schwab Advisor Services™ is Schwab’s institutional platform that serves independent investment
advisory firms like ours. It provides our clients and us with access to brokerage services (e.g., trading,
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custody, reporting, and related services), many of which are not typically available to Schwab’s retail
customers. Schwab also makes available various support services. Some of those services help us
manage or administer our clients’ accounts, while others help us manage and grow our business.
Schwab’s support services are generally available on an unsolicited basis (i.e., we do not have to request
them) and at no charge to us. Following is a more detailed description of Schwab’s support services:
• Services That Benefit You: Schwab’s institutional brokerage services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise
have access or that would require a significantly higher minimum initial investment by our clients.
Such services generally benefit you and your account.
• Services That May Not Directly Benefit You: Schwab also makes available to us other products and
services that benefit us but may not directly benefit you or your account. These products and
services assist us in managing and administering our clients’ accounts. They include investment
research, both Schwab’s own and that of third-parties. We may use this research to service all or a
substantial number of our clients’ accounts, including accounts not maintained at Schwab. In
addition to investment research, Schwab also makes available software and other technology that
provides access to client account data (e.g., duplicate trade confirmations and account statements);
facilitates trade execution and allocates aggregated trade orders for multiple client accounts;
provides pricing and other market data; facilitates payment of our fees from our clients’ accounts;
and assists with back-office functions, recordkeeping, and client reporting.
• Services That Generally Benefit Only Us: Schwab also offers other services intended to help us
manage and further develop our business enterprise. These services include educational
conferences and events; consulting on technology, compliance, legal, and business needs;
publications and conferences on practice management and business succession; access to
employee benefits providers, human capital consultants, and insurance providers; and marketing
consulting and support Schwab may provide some of these services itself. In other cases, it will
arrange for third-party vendors to provide the services to us. Schwab may also discount or waive
their fees for some of these services or pay all or a part of a third-party’s fees. Schwab may also
provide us with other benefits, such as occasional business entertainment.
Our Interest in Schwab’s Services
The availability of the foregoing services from Schwab benefits us because we do not have to produce
or purchase them, nor do we have to pay for Schwab’s services. These services are available to all
advisers who participate in the custodial program and are not contingent upon us committing any
specific amount of business to Schwab in trading commissions, transactions, or assets for custody.
Therefore, the services and benefits that we receive from Schwab are not considered soft dollar
arrangements.
However, the benefits that we and our clients receive create an incentive to recommend that you
maintain your account with Schwab. This is because we may base our recommendation on receiving
Schwab’s services that benefit our business and Schwab’s payment for services for which we would
otherwise have to pay, rather than based on your interest in receiving the best value in custody and
brokerage services. This is a potential conflict of interest. However, we believe that our selection of
Schwab is in the best interests of our clients. Our selection is primarily supported by the scope, quality,
and price of Schwab’s services and not Schwab’s services that benefit only us.
Directed Brokerage
HF has selected Schwab to maximize efficiency and to be cost effective for clients. If clients were able
to direct brokerage arrangements elsewhere, these economies of scale and levels of efficiency would
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generally be compromised when those alternative brokers were used. In fact, if a client chose to use
the brokerage and/or custodial services of alternative service providers, the client can experience a
certain degree of delay in executing trades for their accounts and other adverse effects on the
management of their accounts. Therefore, with the exception of held-away accounts for which clients
do not have an option to utilize the Schwab, HF typically only manages client accounts held at Schwab.
Not all advisers require their clients to custody their accounts at a specific custodian.
Aggregated Trading
We may enter aggregated trade orders (also known as block trading), where possible and when
advantageous to clients whose accounts have a need to buy or sell shares of the same security. This
method permits the trading of aggregate blocks of securities composed of assets from multiple client
accounts and allows us to execute trades in a timely, equitable manner that may reduce overall costs
to clients. We will only aggregate transactions when we believe that aggregation is consistent with our
duty to seek best execution for our clients and is consistent with the terms of the advisory agreement
with each client for which trades are being aggregated.
No advisory client will be favored over any other client; each client that participates in an aggregated
order will participate at the average share price for all our transactions in a given security on a given
business day. Transaction costs for participating accounts will be assessed at the custodian’s
commission rate applicable to each account; therefore, transaction costs may vary among accounts.
Accounts may be excluded from a block due to tax considerations, client direction, or other factors
making the account’s participation ineligible or impractical.
We will prepare, before entering an aggregated order, a written allocation statement specifying the
participating client accounts and how we intend to allocate the order among those clients. If the
aggregated order is filled in its entirety, it will be allocated among clients in accordance with the
allocation statement. If the order is partially filled, we will consider all accounts in the original allocation
and will determine whether to allocate the trades on a prorated basis or, alternatively, which accounts
will receive part of the filled order. Accounts may be excluded for a variety of reasons, such as a
disproportionate trading cost based on a small number of shares or if we believe the client would be
better served to wait for another trading opportunity for those clients. In most cases, any accounts left
out of a partially filled order will be traded the following day.
Notwithstanding the foregoing, the order may be allocated on a basis different from that specified in
the allocation statement if all client accounts receive fair and equitable treatment, the reason for
different allocation is explained in writing, and the allocation is approved by the Chief Compliance
Officer. Our books and records will separately reflect, for each client account included in a block trade,
the securities held by and bought and sold for that account. Funds and securities of clients whose
orders are aggregated will be deposited with the account custodian, and neither the clients’ cash nor
their securities will be held collectively any longer than is necessary to settle the transaction on a
delivery versus payment basis. Cash or securities held collectively for clients will be delivered out to
the custodian as soon as practicable following the settlement, and we will receive no additional
compensation or remuneration of any kind as a result of the proposed aggregation.
Brokerage for Client Referrals
We do not receive client referrals from any broker-dealer or custodian.
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Item 13 – Review of Accounts
Financial Planning Services
For clients our engaging our Financial Planning Services, we typically do not provide any ongoing
review, monitoring, or reporting, unless the client engages our Portfolio Management Services.
Portfolio Management Services
With our Portfolio Management Services, client accounts are reviewed on an ongoing basis for
investment style adherence and performance related to benchmarks appropriate for the selected
style. An investment adviser representative of the firm will typically meet with each client on an annual
basis, if not more often, to review the client’s portfolio for portfolio mix, performance, allocation drift,
and risk assessment and to determine how closely we are meeting the client’s objectives. Portfolios
may be reviewed more often if requested by the client, upon receipt of information material to the
management of the portfolio, or at any time such review is deemed necessary or advisable by us. These
factors generally include, but are not limited to, a change in general client circumstances (e.g.,
marriage, divorce, or retirement) or due to economic, political, or market conditions.
Account custodians are responsible for providing monthly or quarterly account statements directly to
the client, which reflect the account positions, asset valuations, as well as all transactions, including
fees paid from an account. Custodians also provide prompt confirmation of all trading activity and year-
end tax statements, such as Forms 1099. In addition, we provide a quarterly report for each managed
portfolio via our client portal, which normally includes a summary of portfolio holdings, performance
results, and other relevant information. The client portal also provides clients with continuous access
to their account information and real-time portfolio reports on an ad hoc basis.
Affiliated Funds
Fund investors of HF’s Affiliated Funds will also receive annual tax information for completion of
individual tax returns. In our discretion, we may provide more frequent reports and/or more detailed
information to all or any of the investors in the Affiliated Funds.
General Consulting Services
With our General Consulting Services, we typically do not provide any ongoing review, monitoring, or
reporting.
Retirement Plan Advisory Services
For our Retirement Plan Advisory Services, our obligation to provide ongoing review, monitoring, or
reporting will be as agreed to between us and the plan sponsor and as outlined in the advisory
agreement.
Item 14 – Client Referrals and Other Compensation
As noted in above, we receive an economic benefit from Schwab in the form of support products and
services they make available to us and other independent investment advisers whose clients maintain
accounts with Schwab. These products and services, how they benefit our firm, and the related conflicts
of interest are described in Item 12. The availability of Schwab’s products and services to us is based
solely on our participation in its custodial program and not in the provision of any particular investment
advice.
Neither Schwab nor any other party is compensated, directly or indirectly, to refer clients to us.
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Item 15 – Custody
We do not accept physical custody of client funds or securities. However, as explained below, we could
be deemed to have custody when we directly debit our advisory fees from client accounts or if we are
able to initiate transactions from your account to third-parties using a standing letter of authorization.
As explained in Item 12 above, you will open and maintain your investment account with a qualified
custodian. It is the custodian’s responsibility to provide you directly with confirmations of trading activity,
tax forms, and at least quarterly account statements. You are urged to review this information carefully
and to notify us of any questions or concerns. You are also asked to promptly notify us if the custodian
fails to provide statements on each account held.
From time to time, we may provide additional reports. The account balances reflected on these reports
should be compared to the balances shown on the brokerage statements to ensure accuracy. There
may at times be small differences due to the timing of dividend reporting, accrued interest on bonds,
pending trades, and other similar issues.
Deduction of Investment Advisory Fees
Under applicable securities regulations, we are deemed to have custody of client funds or securities if
we debit our fees directly from your account. In such cases, we will first obtain your written authorization
to deduct our fees. Each time a fee is deducted, we will send the custodian notice of the amount of the
fee to be deducted from your account. The custodian will send you statements on at least a quarterly
basis, showing all disbursements from the account, including the amount of fees deducted.
Use of Standing Letters of Authorization
Custodians offer clients the ability to establish a standing letter of authorization (“SLOA”) that allows
their adviser to initiate transfers to other accounts or to request checks to be distributed from the client’s
account. These transactions can be first-party transactions (i.e., transfers between internal or external
accounts with the same account holder or checks distributed to the client at the client’s address of
record) or third-party transfers (i.e., transfers or checks to other parties).
Under applicable securities regulations, advisers are considered to have custody of client funds and
securities if the adviser has the ability to initiate transfers from client accounts to third-parties under a
SLOA. However, an adviser is not deemed to have custody in the event of a first-party transaction. When
a client establishes a SLOA for a third-party transfer, we will comply with each of the requirements and
conditions outlined below:
• You will provide instruction to the custodian in writing, which includes your signature, the third-
party’s name, and either the third-party’s address or the third-party’s account number at a custodian
to which the transfer should be directed.
• You will authorize us in writing, either on the custodian’s form or separately, to direct transfers to the
third-party either on a specified schedule or from time to time.
• Your custodian will perform appropriate verification of the instruction, such as a signature review or
other method to verify your authorization, and will provide a transfer of funds notice to you promptly
after each transfer.
• You have the ability to terminate or change the instruction with your custodian at any time.
• We have no authority or ability to designate or change the identity, the address, or any other
information about the third-party contained in your instruction.
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• We will maintain records showing that the third-party is not a related party to or located at the same
address as our firm or associated persons.
• Your custodian will send you an initial written notice confirming the instruction and an annual written
notice reconfirming the instruction.
Affiliated Funds
We will not maintain physical possession of the funds or securities of HF’s Affiliated Funds. By virtue of
our role as Managing Member of the Affiliated Funds, we are considered to have custody of investor
assets in the Affiliated Funds. In accordance with regulatory requirements, the Affiliated Funds undergo
an annual audit conducted by an independent public accountant that is registered with and inspected
by the Public Company Accounting Oversight Board.
Item 16 – Investment Discretion
Financial Planning Services
Recommendations provided under our Financial Planning Services with regard to accounts for which
we do not provide Portfolio Management Services are made on a non-discretionary basis. Clients are
responsible for initiating any transactions necessary to implement our recommendations.
Portfolio Management Services
As described in Item 4 above, with our Portfolio Management Services, we manage your investment
accounts on a discretionary basis. This authority is granted in our advisory agreement and through a
limited power of attorney (“LPOA”) with the custodian, which gives us the authority to carry out various
activities in your account, generally including trading securities without obtaining your approval or
consent prior to effecting the transaction, the ability to request transfers and checks on your behalf,
and the withdrawal of advisory fees directly from your account. You may limit the terms of the LPOA to
the extent consistent with your advisory agreement and the requirements of the account custodian.
General Consulting Services
Recommendations provided under our General Consulting are made on a non-discretionary basis. You
are responsible for initiating any transactions necessary to implement our recommendations.
Retirement Plan Advisory Services
For our Retirement Plan Advisory Services, our discretionary authority will be as agreed to between us
and the plan sponsor and as outlined in the advisory agreement.
Item 17 – Voting Client Securities
Where we have authority to vote proxies, we will seek to vote proxies in the best interest of the clients
holding the applicable securities. Considering our fiduciary duties and given the complexity of the
issues that may be raised in connection with proxy votes, we have retained Broadridge Financial
Solutions, Inc. (“Broadridge”) to assist in the coordination and voting of client proxies. Broadridge
specializes in providing a variety of proxy-related services to investment managers. The services
provided to us include timely delivery of meeting and record date information, proxy analysis and voting
through an electronic web-based vote execution platform, and detailed recordkeeping for our proxy
voting function.
The services offered by Broadridge include access to proxy analyses with research and vote
recommendations from Glass, Lewis & Co. (“Glass Lewis”). The purpose of Glass Lewis proxy research
and advice is to facilitate shareholder voting in favor of governance structures that will drive
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performance and create shareholder value. Our firm will generally vote in accordance with the
recommendations of Glass Lewis, but we may vote in a different fashion on particular votes if we
determine that such actions are in the best interest of our clients. Where applicable, we will consider
any specific voting guidelines designated in writing by a client.
In voting proxy proposals, we seek to avoid all material conflicts of interest that may arise from time to
time. In the event there is a conflict of interest, we will normally vote in accordance with the
recommendations of Glass Lewis. Alternatively, depending on the circumstances, we will advise the
affected clients in writing, describing the conflict and the choices of action available to the client with
respect to voting the proxy in question.
You may request a copy of our written policies and procedures regarding proxy voting and/or
information on how particular proxies were voted by contacting our Chief Compliance Officer at (800)
298-9904. As required under the Advisers Act, such records are maintained for a period of five years.
Class Action Suits
We have arranged for Chicago Clearing Corporation (“CCC”) to provide class action litigation monitoring
and securities claim filing administration if you choose to participate in this service. For this service, CCC
charges a contingency fee of 20% of the amount of each claim settlement award, which is deducted
from your award at the time of payment. There are no minimum fees or other fees deducted from an
account related to this service. Regardless of whether you choose to utilize the services of CCC, we do
not monitor or file claims on your behalf.
Item 18 – Financial Information
We do not require or solicit prepayment of more than $1,200 in fees per client six months or more in
advance. Therefore, we are not required to include our balance sheet in this Item. We do not have any
financial condition reasonably likely to impair our ability to meet our contractual requirements to clients.
We have not been the subject of a bankruptcy petition at any time.
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