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Brochure
Form ADV Part 2A
Item 1 - Cover Page
Holcombe Financial, Inc.
CRD# 142238
4151 Ashford-Dunwoody Road
Suite 165
Atlanta, Georgia 30319
(800) 298-9904
www.HolcombeFinancial.com
March 28, 2025
This Brochure provides information about the qualifications and business practices of Holcombe Financial,
Inc. If you have any questions about the contents of this Brochure, please contact us at (800) 298-9904 or
hello@holcombefinancial.com. The information in this Brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state authority.
www.AdviserInfo.sec.gov
Holcombe Financial, Inc. is an investment advisory firm registered with the appropriate regulatory
authority. Registration does not imply a certain level of skill or training. Additional information about
Holcombe Financial, Inc. is also available on the SEC’s website at
.
Item 2 - Material Changes
Registered Investment Advisers are required to use the Brochure to inform clients of the nature of advisory
services provided, types of clients served, fees charged, potential conflicts of interest and other information.
The Brochure requirements include providing a Summary of Material Changes (the “Summary”) reflecting
any material changes to our policies, practices, or conflicts of interest made since our last required “annual
update” filing. In the event of any material changes, such Summary is provided to all clients within 120
days of our fiscal year-end. Our last annual update was filed on March 17, 2024. Of course, the complete
Brochure is available to clients at any time upon request.
Item 3 - Table of Contents
Page
Item 1 - Cover Page ............................................................................................................................................................ 1
Item 2 - Material Changes ................................................................................................................................................ 1
Item 3 - Table of Contents ............................................................................................................................................... 2
Item 4 - Advisory Business .............................................................................................................................................. 3
Item 5 - Fees and Compensation................................................................................................................................... 7
Item 6 - Performance-Based Fees and Side-By-Side Management.............................................................. 11
Item 7 - Types of Clients ................................................................................................................................................ 11
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ...................................................... 11
Item 9 - Disciplinary Information .............................................................................................................................. 14
Item 10 - Other Financial Industry Activities and Affiliations....................................................................... 15
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading.. 15
Item 12 - Brokerage Practices .................................................................................................................................... 16
Item 13 - Review of Accounts ..................................................................................................................................... 19
Item 14 - Client Referrals and Other Compensation ......................................................................................... 20
Item 15 - Custody ............................................................................................................................................................. 20
Item 16 - Investment Discretion ................................................................................................................................ 20
Item 17 - Voting Client Securities .............................................................................................................................. 21
Item 18 - Financial Information ................................................................................................................................. 21
Brochure Supplement…..………………..………………………...………….……………………………………… Exhibit A
Page 2
Item 4 - Advisory Business
General Information
Holcombe Financial, Inc. (“HFI,” “we” or “us”) was formed in 2007 and provides financial planning, portfolio
management, and general consulting services to our clients. We also provide advisory and management
services to private investment vehicles.
Brochure Supplements,
Exhibit A
Russell E. (“Rusty”) Holcombe is the sole principal owner of HFI. Please see
, for more information on Mr. Holcombe and other individuals who formulate investment advice
and have direct contact with clients, or have discretionary authority over client accounts.
As of December 31, 2024, we managed $360,788,910 on a discretionary basis, and $18,601,786 assets on a
non-discretionary basis. We do not participate in or offer any wrap programs.
SERVICES PROVIDED
The beginning of each client relationship begins with a detailed discussion with you to assess what you
want to accomplish and address what is bothering you. Our process is designed to uncover the purpose of
your wealth and how you wish it would make an impact in your life. In this discovery phase, we spend time
with you, asking questions, discussing your investment experience and financial circumstances, and
reviewing your options. Risks of investing are also discussed. Based on our reviews, we generally develop
with you:
•
•
a financial outline for you based on your financial circumstances and goals, (the “Financial Profile”
or “Profile”); and
your investment objectives and guidelines (the “Investment Plan” or “Plan”).
The Financial Profile reflects your current financial picture and a look to your future goals. The Investment
Plan outlines the types of investments HFI will make on your behalf to meet those goals. The Profile and
the Plan are discussed regularly with you, but are not necessarily written documents.
In cases where we provide general consulting services, we will work with you to prepare an appropriate
summary of the specific project(s) to the extent necessary or advisable under the circumstances.
Financial Planning
We believe that our financial planning services are paramount to your success. We rarely provide Portfolio
Management services to those not willing to engage in our financial planning process. We think a good
financial plan has four components:
1.
2.
3.
4.
It understands what independence means in both financial and emotional terms for the client.
It understands the importance of cash flow to the survival of the client.
It understands the importance of risk mitigation in life. Not all risks are possible to protect against,
but a good financial planning process tries to uncover and either eliminate or insulate them if
possible.
It creates actionable tasks for the client to improve their probability of independence.
Portfolio Management
As described above, at the beginning of a client relationship, we meet with you, gather information, and
perform research and analysis as necessary to develop your Investment Plan. The Investment Plan will be
updated from time to time upon your request, or when determined to be necessary or advisable by us based
on updates to your financial or other circumstances. We will monitor your portfolio’s performance on a
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continuous basis, and rebalance the portfolio whenever we think necessary, as changes occur in market
conditions, your financial situation, or both.
To implement your Investment Plan, we will manage your investment portfolio on a discretionary basis.
As a discretionary investment adviser, we will have the authority to supervise and make investments in
your portfolio without prior consultation with you. Notwithstanding our discretionary authority, we will not
engage in transactions in private funds without your prior authorization.
Notwithstanding the foregoing, you may impose certain written restrictions on us in the management of
your investment portfolio, such as prohibiting the inclusion of certain types of investments in your
investment portfolio or prohibiting the sale of certain investments held in the account at the
commencement of our relationship. You should note, however, that if you impose restrictions it may
adversely affect the composition and performance of your investment portfolio. You should also note that
your investment portfolio is treated individually by considering each purchase or sale for your account.
For these and other reasons, performance of client investment portfolios within the same investment
objectives, goals and/or risk tolerance may differ, and you should not expect that the composition or
performance of your investment portfolio would necessarily be consistent with similar clients of the firm.
Portfolio Management for Held-Away Accounts
Clients can choose to have us provide discretionary management for certain assets that are not held at a
qualified custodian with which we have an advisory relationship (i.e., “held-away accounts”). We are able
to provide investment management services for held-away accounts through a third-party order
management system, Pontera Solutions, Inc. (“Pontera”). Held-away accounts typically include 401(k)
accounts, 403(b)s, HSA accounts, 529 plans, and other similar accounts. We can view held-away accounts
through the Pontera website, and enter trading instructions through their trading tool. Participating clients
are provided access to the Pontera website and from there, directly link their held-away account to Pontera
using their personal login credentials. The client’s login credentials are never made available to, held or
stored by us. Clients should understand that our investment of the assets held within such accounts is
limited to the various investment options made available by the account sponsor, issuer, or custodian. The
goal is to allocate the portfolio assets in such a way as to improve account performance over time, minimize
loss during difficult markets, and manage internal fees that harm account performance. We regularly
review the available investment options in these accounts, monitor them, and rebalance the assets when
deemed necessary in light of the client’s investment goals and risk tolerance, and consideration of current
economic and market trends.
Pontera charges us a percentage fee based on the amount of the client assets we manage through their
platform. Clients do not pay any additional fee to Pontera or to us in connection with platform participation.
We are not affiliated with Pontera and receive no compensation from Pontera for using their platform.
Separate Account Managers
When appropriate and in accordance with the Investment Plan for a client, we may recommend the use of
one or more Separate Account Managers, each a “Manager.” Having access to various Managers offers a
wide variety of manager styles, and offers clients the opportunity to utilize more than one Manager if
necessary to meet the needs and investment objectives of the client. We will select or recommend the
Manager(s) we deem most appropriate for the client. Factors that we consider in recommending/selecting
Managers generally include the client’s stated investment objective(s), management style, performance,
risk level, reputation, financial strength, reporting, pricing, and research.
The Manager(s) will generally be granted discretionary trading authority to provide investment
supervisory services for the portfolio. Under certain circumstances, we retain the authority to terminate
the Manager’s relationship or to add new Managers without specific client consent. In other cases, the client
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will ultimately select one or more Managers recommended by us. Fees paid to such Manager(s) are
separate from and in addition to the fee assessed by HFI .
In any case, with respect to assets managed by a Manager, our role will be to monitor the overall financial
situation of the client, to monitor the investment approach and performance of the Manager(s), and to assist
the client in understanding the investments of the portfolio.
Additionally, certain Managers
may impose more restrictive account requirements than HFI and billing
practices may vary. In such instances, we may be required to alter our corresponding account requirements
and/or billing practices to accommodate those of the Manager(s).
General Consulting
In addition to the foregoing services, we may provide general consulting services. These services are
generally provided on a project basis, and usually include, without limitation, cash flow planning for certain
events such as the sale of a business, education expenses or retirement, estate planning analysis, income
tax planning analysis and review of your insurance portfolio, as well as other matters specific to you that
we agree upon. The scope and fees for consulting services will be negotiated with you at the time of
engagement for the applicable project.
Affiliated Private Funds
We serve as the General Partner/Managing Member and investment manager of the HF Retail Income Fund,
LLC, HF Office Income Fund, LLC and HF FMC Income Fund II, LLC (collectively, the “Affiliated Funds”). The
Affiliated Funds are pooled investment vehicles that are not registered under the Investment Company Act
of 1940, as amended, in reliance on the exemptions provided in Sections 3(c)(1) or 3(c)(7) thereunder, as
applicable. Additionally, the Affiliated Funds are not registered with the Securities and Exchange
Commission and investors must be “accredited investors,” within the meaning under Regulation D of the
Securities Act of 1933; and in some instances, must also be “qualified clients” within the meaning of Rule
205-3 of the Investment Advisers Act of 1940.
From time to time, as appropriate and in accordance with the established Investment Plan and risk
tolerance of certain of our clients, we recommend investments in one or more of the Affiliated Funds.
Clients investing in the Affiliated Funds are assessed a fee that is a percentage of assets under management
in the applicable fund. In addition, depending on the specific fund, we also receive a performance allocation
from investors’ accounts, equal to a percentage of the net profits for the investor as described in the fund’s
Item 6 -
offering documents. A performance-based fee can create an incentive to make risker, more speculative
Performance-Based Fees and Side-By-Side Management
investments than would be the case under a solely asset-based fee arrangement. Please see
below for more information.
Our investors are provided with private placement memorandums and other offering and subscription
documentation that detail the nature, risks and associated fees of each pooled investment vehicle. It is
Item 10, Other Financial Industry Activities
important that you read these documents before investing to fully understand the types of investments,
and Affiliations
risks and conflicts pertaining to the private funds. Please see
for more information about the Affiliated Funds.
Retirement Plan Advisory Services
Establishing a sound fiduciary governance process is vital to good decision-making and to ensuring that
prudent procedural steps are followed in making investment decisions. we will provide Retirement Plan
consulting services to Plans and Plan Fiduciaries as described below. The particular services provided will
be detailed in the consulting and/or management agreement. The appropriate Plan Fiduciary(ies)
designated in the Plan documents (e.g., the Plan sponsor or named fiduciary) will (i) make the decision to
retain our firm; (ii) agree to the scope of the services that we will provide; and (iii) make the ultimate
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decision as to accepting any of the recommendations that we may provide. The Plan Fiduciaries are free to
seek independent advice about the appropriateness of any recommended services for the Plan. Retirement
Plan consulting services may be offered individually or as part of a comprehensive suite of services.
The Employee Retirement Income Security Act of 1974 (“ERISA”) sets forth rules under which Plan
Fiduciaries may retain investment advisers for various types of services with respect to Plan assets. For
certain services, HFI will be considered a fiduciary under ERISA. For example, we will act as an ERISA §
3(21) fiduciary when providing non-discretionary investment advice to the Plan Fiduciaries by
recommending a suite of investments as choices among which Plan Participants may select. Also, to the
extent that the Plan Fiduciaries retain us to act as an investment manager within the meaning of ERISA §
3(38), we will provide discretionary investment management services to the Plan.
Consulting
Fiduciary
Services
Investment Selection Services
•
We will provide Plan Fiduciaries with recommendations of investment options consistent with
ERISA section 404(c). Plan Fiduciaries retain responsibility for the final determination of
investment options and for compliance with ERISA section 404(c).
• Non-Discretionary Investment Advice
We will provide Plan Fiduciaries and Plan Participants general, non-discretionary investment
advice regarding asset classes and investments.
Investment Monitoring
•
We will assist in monitoring the plan’s investment options by preparing periodic investment
reports that document
investment performance, consistency of fund management and
conformation to the guidelines set forth in the investment policy statement and we will make
recommendations to maintain or remove and replace investment options. The details of this aspect
of service will be enumerated in the engagement agreement between the parties.
Management
Fiduciary
Services
• Discretionary Management Services
When retained as an investment manager within the meaning of ERISA § 3(38), we provide
continuous and ongoing supervision over the designated retirement plan assets. HFI will actively
monitor the designated retirement plan assets and provide ongoing management of the assets.
When applicable, we will have discretionary authority to make all decisions to buy, sell or hold
securities, cash or other investments for the designated retirement plan assets in our sole discretion
without first consulting with the Plan Fiduciaries. We also have the power and authority to carry
out these decisions by giving instructions, on your behalf, to brokers and dealers and the qualified
custodian(s) of the Plan for our management of the designated retirement plan assets.
• Discretionary Investment Selection Services
We will monitor the investment options of the Plan and add or remove investment options for the
Plan without prior consultation with the Plan Fiduciaries. We will have discretionary authority to
make and implement all decisions regarding the investment options that are available to Plan
Participants.
Investment Management via Model Portfolios.
•
We will provide discretionary management of Model Portfolios among which the participants may
choose to invest as Plan options. Plan Participants will also have the option of investing only in
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options that do not include Model Portfolios (i.e., the Plan Participants may elect to invest in one or
more of the mutual fund options made available in the Plan, and choose not to invest in the Model
Portfolios at all).
Non-Fiduciary Services
• Participant Enrollment
We will assist with group enrollment meetings designed to increase retirement Plan participation
among employees and investment and financial understanding by the employees.
Retirement Account Transfers and Plan Rollovers
We are fiduciaries under the Investment Advisers Act of 1940 and when we provide investment advice to
you regarding your retirement plan account or individual retirement account, we are also fiduciaries within
the meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code,
as applicable, which are laws governing retirement accounts. If we recommend that a client transfer their
IRA or roll over retirement plan assets into an account to be managed by us, such a recommendation creates
a conflict of interest if we will earn a new (or increase our current) advisory fee because of the
transfer/rollover. We have a fiduciary duty and must act in your best interest when making a
recommendation regarding whether to transfer your IRA assets, maintain investments in a retirement plan,
take a distribution from a retirement plan or roll over investments from a retirement plan to a Rollover
IRA. Clients are under no obligation to transfer an IRA or rollover plan assets to an IRA managed by us or
Item 5 - Fees and Compensation
to engage us to monitor and/or manage the account while maintained at a client’s employer.
Item 12 - Brokerage Practices
General Fee Information
Fees paid to us are exclusive of all custodial and transaction costs paid to the client’s custodian, brokers or
other third-party consultants. Please see
for additional information. Fees
paid to HFI are also separate and distinct from the fees and expenses charged by mutual funds, ETFs
(exchange traded funds) or other investment pools to their shareholders (generally including a
management fee and fund expenses, as described in each fund’s prospectus or offering materials). You
should review all fees charged by funds, brokers, us and others to fully understand the total amount of fees
you pay for investment and financial-related services. Comparable fees may be available from other sources
for fees lower than those charged by HFI.
We, in our sole discretion, may make exceptions to any stated fee schedules or minimums and negotiate
special fee arrangements where we deem it appropriate under the circumstances.
Financial Planning Fees
We typically charge a $2,500 financial planning fee at the beginning of the client relationship. It allows you
to see how we think before obligating you to an Investment Advisory Agreement (“Agreement”). In the
event you engage us in an investment management capacity within 180 days of the date of the engagement,
you will receive a $2,500 credit to be applied against the first portfolio management fee billing. Thereafter,
financial planning fees are typically included as part of your portfolio management fees. However, we
reserve the right to charge such a financial planning fee in the future, on a case-by-case basis, based on the
complexity of each client's individual circumstances. In those potential instances, all financial planning fees
are negotiable and are due upon presentation of the Financial Plan. Under certain circumstances, we may
request that you pre-approve travel and other reimbursable expenses incurred in connection with the
preparation of the Financial Plan. You may terminate the financial planning agreement within five (5)
business days of the date of engagement and receive a full refund of any monies paid. Otherwise, it the
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planning engagement is terminated prior to presentation of the financial plan, you will be charged a pro
rata fee based on the percentage of the work completed.
Portfolio Management Fees
The annual fee schedule, based on a percentage of assets under management, is as follows:
First $500,000
Next $4,500,000
Next $5,000,000
Assets over $10 million
1.25%
0.90%
0.75%
0.50%
Accordingly, as an example, if an account is valued at $2,500,000 the first $500,000 would be charged 1.25%
annually, while the balance of $2,000,000 would be assessed the lower fee of 0.90% per year.
Clients will be billed in advance at the beginning of each calendar quarter based upon the market value of
the average daily balance of the assets in the client’s account as of the last day of the previous quarter. For
clients with multiple accounts, we, at our sole discretion, may combine the amount of assets in more than
one account in determining the fee to be charged to that client for services on the client’s total amount of
assets. If management begins after the start of a quarter, fees will be prorated accordingly. With your
authorization and unless other arrangements are made, fees are normally debited directly from client
account(s).
The minimum portfolio value is generally set at $2,000,000. The minimum quarterly management fee for
any portfolio is $375.
We use margin as an investment strategy in limited situations as appropriate in light of client
circumstances. In addition, clients can elect to borrow funds against their investment portfolio for uses
other than investing inside the managed account. For accounts with a margin balance, you are assessed the
management fee based on the gross value of the assets in your account. In other words, your account value
upon which the fee is calculated is not reduced by the margin balance. This could create a conflict of interest
where we may have an incentive to encourage the use of margin as this could result in a higher market
value and therefore an increased management fee.
Fees for held away accounts (e.g., 401(k), 403(b), 529 plans) using Pontera’s platform will typically be
deducted from a client’s taxable/non-retirement account or will be directly invoiced to the client for
payment.
We may make exceptions to the foregoing fee arrangements or may negotiate special fee arrangements
where we deem it appropriate under the circumstances. We may charge a different management fee based
upon certain criteria (e.g., anticipated future earning capacity, anticipated future additional assets, dollar
amount of assets to be managed, related accounts, type of services required, account composition,
negotiations with client, etc.). Therefore, some clients may pay more or less than other clients for the same
management services. Further, some clients’ fee schedules are based on prior contractual arrangements
and/or historical fee schedules that differ from our current fee arrangements. Your specific fee
arrangement is set forth in your Agreement with us.
Termination
The Agreement may be terminated at any time by you or us, subject to any written notice requirements in
the Agreement. In the event of termination, any paid but unearned fees will be promptly refunded to you
based on the number of days that the account was managed, and any fees due to us will be invoiced or
deducted from your account prior to termination.
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Separate Account Manager Fees
In instances where the services of one or more Managers are utilized, the Manager’s fee will be charged in
addition to HFI’s fee and will be disclosed to the client by the Manager or HFI at or before the time of the
Manager’s engagement.
General Consulting Fees
When HFI provides general consulting services to clients, these services are generally separate from HFI’s
financial planning and portfolio management services. Fees for general consulting are negotiated at the
time of the engagement for such services, and are normally based on an hourly or fixed fee basis.
Retirement Plan Advisory Services Fees
The advisory fee will be charged as a percentage of assets under management/advisement within the Plan.
Fees are individually negotiated at the time of the engagement and are based on factors that include, but
are not limited to, the complexity and size of the Plan, anticipated future additional assets, and the specific
services to be provided. Plan Sponsors can decide whether the fees will be paid directly by the Plan Sponsor
or deducted from Plan assets. The specific fee arrangement, manner, and timing of fee payments will be set
forth in the Plan’s written agreement with us. Our fees are separate from and additional to any third-party
administrative, custodial, recordkeeping, or transaction fees incurred by the Plan and any Plan Participant
accounts. We do not share in any part of these fees.
Item 4 – Advisory Business
Affiliated Fund Fees
As described in
, we may recommend that you invest in one or more of the
Affiliated Funds, as appropriate based upon your risk tolerance, sophistication, and financial qualifications.
We have provided a summary below of our management and incentive fees applicable to the Affiliated
Funds. However, for complete information, investors should rely on the applicable fund’s private offering
memorandum, limited liability agreement, operating agreement, subscription document, and/or other
offering materials for detailed disclosures of the fees, expenses, and conflicts of interest associated with the
Affiliated Funds. In case of a conflict between the summary below and the information provided in the
respective fund’s offering materials, the disclosures contained in the offering materials supersede the
information below.
• HF Retail Income Fund, LLC
We receive a management fee from the fund equal to 1.5% per annum of Members’ capital
contributions until all capital is called. The management fee is paid quarterly, in arrears. We also
receive (i) 10% of all of the fund’s operating profits and (ii) 10% of all capital transaction
distributions after investors in the fund have been returned 100% of their contributed capital;
provided, however, that to the extent either operating or capital distributions start before all capital
has been called, such distributions will offset the management fee otherwise payable with respect
to current or future periods on a dollar-for-dollar basis. Once all capital has been called, the
management fee will cease. Please note: You will also pay the fees of the underlying private
investment funds within the HF Retail Income Fund and HF Office Income Fund portfolios.
• HF FMC Income Fund II, LLC
We receive a management fee from the Fund equal to 1.50% per annum of the Members’ capital
contributions. The management fee is paid quarterly, in arrears. We will also receive (i) 10% of all
Fund operating profits and (ii) 10% of all capital transaction distributions after investors in the
Fund have been returned 100% of their contributed capital.
• HF Office Income Fund, LLC
We receive an annual management fee equal to 1.5% annually of the Members’ unreturned capital
contributions. The management fee is paid quarterly, in arrears. We also receive 10% of all capital
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transaction distributions after investors in the fund have been returned 100% of their contributed
capital. Once all capital has been called, the management fee will cease. Please note: You will also
pay the fees of the underlying private investment funds within the HF Office Income Fund portfolio.
We have an incentive to recommend that you invest in the Affiliated Funds where we earn a management
and/or performance fee, as such investments could increase the amount of income that we derive from
your assets. To help mitigate this conflict of interest and avoid double charging, you will not pay an advisory
fee to us on those assets invested in the Affiliated Funds and will only be assessed the applicable fund’s fees
on those assets.
Fees Applicable to Investments in Unaffiliated Private Funds
When you invest in an unaffiliated Private Fund, you may be assessed our agreed upon portfolio
management fee as set forth in your Agreement with us. Alternatively, for certain unaffiliated Private Fund
investments, we will execute a “Non-Standard Asset Agreement Fee Addendum” with you that will specify
the applicable fees. In these arrangements, management fees can range up to 1.50% per/annum based on
the value of the investment. In either case, our portfolio management fee will be separate and additional to
the Private Fund’s management fees and expenses.
Additionally, some of the unaffiliated Private Funds that we recommend charge performance-based fees. A
performance-based fee arrangement is one in which you are assessed a percentage of the net profits of your
investment. In some instances, HFI will receive a portion of the performance-based fee that the Private
Fund assesses to HFI client investors. Any performance fee sharing arrangements between HFI and the
Private Fund will be detailed in your Non-Standard Asset Agreement Fee Addendum. The applicable fees
and expenses of each Private Fund are outlined in its offering documents and should be reviewed by clients
prior to investing in such funds.
We have an incentive to recommend that you invest in unaffiliated Private Funds when we earn an
increased management fee and/or share in the performance fee, as such investments increase the amount
of income that we derive from your assets. We have a fiduciary duty to exercise good faith and act solely in
the best interest of clients and maintain policies and procedures, including a Code of Ethics which requires
the interests of clients be placed ahead of other interests to address this conflict of interest.
The portfolio management fee is directly debited from one or more of your custodial accounts in accordance
with your agreement with us. If you do not have a custodial account, you will be invoiced directly for the
fees. Invoices are payable promptly upon receipt.
Valuation – Private Funds/Alternative Investments
Private Funds and certain other alternative investments are not publicly traded and therefore do not have
a daily indication of their fair market value. It is our policy to use the most recent value provided by the
issuer for billing purposes. In some cases where no updated valuations are provided, we will use the
investment cost as the valuation until an updated valuation is received. If there is any reason to believe the
value may be lower, it may be necessary to estimate value based on information received until an actual
valuation is received. Therefore, the advisory fee related to the Alternative Investment may be higher or
lower than it would have been had an actual fair market been available and used.
The Affiliated Funds are valued by the respective fund administrator or in good faith by HFI.
Other Compensation
Rusty Holcombe is a licensed real estate broker in Georgia and is eligible to receive commissions or other
remuneration related to the sale of real estate, which can create an incentive to recommend real estate
transactions. You are under no obligation to act on any such recommendations by Mr. Holcombe.
Page 10
Item 6 - Performance-Based Fees and Side-By-Side Management
Item 5
As noted above, we may recommend that you invest in the Affiliated Funds, which in some cases, have a
performance fee component. A performance arrangement is one in which you are assessed a percentage
of the net profits of your investment or investment portfolio. With certain Affiliated Funds and unaffiliated
Private Funds (see
above), we are paid performance-based fees on profits each year, and such
performance-based fees are passed on in whole or in part to us or our related persons.
Performance-based fee arrangements are only available if you meet the eligibility requirements of Rule
205-3 under the Investment Advisers Act of 1940. The minimum requirements under the rule state that
you are generally not eligible unless you have at least $1,100,000 under management with us or have a net
worth of at least $2,200,000. Performance-based fees are calculated and assessed in arrears, and you
should carefully review the fee calculations for accuracy.
Performance-based fee arrangements create certain conflicts of interest for us. For example, the nature of
a performance fee poses an opportunity for HFI to earn more compensation than under a stand-alone asset-
based fee. Consequently, we could favor performance-based accounts over those accounts where we
receive only an asset-based fee. The nature of performance fees can also encourage us to take unnecessary
risks with client assets in order to earn or increase the amount of the fee. The result of riskier investments
can have a positive effect in that results could equal higher returns when compared to an asset-based fee
Item 7 - Types of Clients
account. On the other hand, riskier investments historically have a higher chance of losing value.
We serve individuals, pension and profit-sharing plans, trusts, estates and pooled investment vehicles.
With some exceptions, the minimum portfolio value eligible for conventional investment advisory services
is $2,000,000, and the minimum quarterly fee charged is $375.
We are the investment adviser to the Affiliated Funds, which are pooled investment vehicles that are not
registered with the Securities and Exchange Commission. The minimum amounts to invest in the Affiliated
Funds are disclosed in their respective offering documents.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
We reserve the right in our sole discretion to waive account minimums.
Methods of Analysis
In accordance with the client’s Investment Plan, we will primarily invest in mutual funds, ETFs, bonds,
stocks and real estate. In addition, when appropriate, we may recommend that you invest in a private fund,
including one or more of our Affiliated Funds. Your unique investment goals, investment horizon, risk
tolerance and financial qualifications will determine the allocation among these security types.
Fixed income investments may be used as an instrument to fulfill liquidity or income needs in a portfolio,
or to add a component of capital preservation. We will generally evaluate and select individual bonds or
bond funds based on several factors including, without limitation, rating, yield and duration.
In selecting individual stocks for an account, we generally apply traditional fundamental analysis including,
without limitation, the following factors:
o
o
Financial strength ratios, and
Dividend yields
Page 11
Mutual funds and ETFs are generally evaluated and selected based on a variety of factors, including, without
limitation, past performance, fee structure, portfolio manager, fund sponsor, overall ratings for safety and
returns, and other factors.
We typically recommend that clients invest in no-load mutual funds advised by Dimensional Fund Advisors
(“DFA”), Vanguard, Avantis or other fund managers that have low operating expenses, low portfolio
turnover, below average capital gains distributions and a demonstrated expertise and focus in each
particular asset class.
DFA funds generally are available for investment only by clients of registered investment advisers, and all
investments are subject to approval of the adviser. This means you may not be able to make additional
investments in DFA funds if your agreement with us is terminated, except through another adviser
authorized by DFA.
Real estate investments are evaluated based on risk level, income projections, opportunity for growth and
capital appreciation in the investment, and other factors. Investments may be directly in real estate
partnerships or may be made through pooled instruments such as REITs.
Private funds are generally evaluated based on the previous performance and reputation of the manager,
underlying fund investments, fee structure, overall risk and returns, portfolio transparency, liquidity and
other factors specific to the type of investments involved.
Investment Strategies
Our strategic approach is to invest each portfolio in accordance with the Plan that has been developed
specifically for each client. Generally, we take a long-term approach to investing.
Risk of Loss
While we seek to diversify your investment portfolio across various asset classes consistent with your
Investment Plan, in an effort to reduce risk of loss, all investment portfolios are subject to risks.
Accordingly, there can be no assurance that your investment portfolio will be able to fully meet your
investment objectives and goals, or that investments will not lose money.
Below is a description of several of the principal risks that client investment portfolios face and you should
be prepared to bear.
Management Risks.
While we manage client investment portfolios based on our experience, research and
proprietary methods, the value of client investment portfolios will change daily based on the performance
of the underlying securities in which they are invested. Accordingly, client investment portfolios are
subject to the risk that we allocate client assets to individual securities and/or asset classes that are
adversely affected by unanticipated market movements, and the risk that our specific investment choices
could underperform their relevant indexes.
Risks of Investments in Mutual Funds, ETFs and Other Investment Pools.
As described above, we may invest
client portfolios in mutual funds, ETFs and other investment pools (“pooled investment funds”).
Investments in pooled investment funds are generally less risky than investing in individual securities
because of their diversified portfolios; however, these investments are still subject to risks associated with
the markets in which they invest. In addition, pooled investment funds’ success will be related to the skills
of their particular managers and their performance in managing their funds. Pooled investment funds are
also subject to risks due to regulatory restrictions applicable to registered investment companies under the
Investment Company Act of 1940.
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Equity Market Risks.
We may invest portions of client assets directly into equity investments, individual
stocks or pooled investment funds that invest in the stock market. As noted above, while pooled
investments have diversified portfolios that may make them less risky than investments in individual
securities, funds that invest in stocks and other equity securities are nevertheless subject to the risks of the
stock market. These risks include, without limitation, the risks that stock values will decline due to daily
fluctuations in the markets, and that stock values will decline over longer periods (e.g., bear markets) due
to general market declines in the stock prices for all companies, regardless of any individual security’s
prospects.
Fixed Income Risks.
We may invest portions of client assets directly into fixed income instruments, such as
bonds and notes, or may invest in pooled investment funds that invest in bonds and notes. While investing
in fixed income instruments, either directly or through pooled investment funds, is generally less volatile
than investing in stock (equity) markets, fixed income investments nevertheless are subject to risks. These
risks include, without limitation, interest rate risks (risks that changes in interest rates will devalue the
investments), credit risks (risks of default by borrowers), or maturity risk (risks that bonds or notes will
change value from the time of issuance to maturity).
Foreign Securities Risks.
We may invest portions of client assets into pooled investment funds that invest
internationally. While foreign investments are important to the diversification of client investment
portfolios, they carry risks that may be different from U.S. investments. For example, foreign investments
may not be subject to uniform audit, financial reporting or disclosure standards, practices or requirements
comparable to those found in the U.S. Foreign investments are also subject to foreign withholding taxes
and the risk of adverse changes in investment or exchange control regulations. Finally, foreign investments
may involve currency risk, which is the risk that the value of the foreign security will decrease due to
changes in the relative value of the U.S. dollar and the security’s underlying foreign currency.
Risks Related to Private Funds
. From time to time and as appropriate, we may invest a portion of a client’s
portfolio in Private Funds. The value of client portfolios will be based in part on the value of Private Funds
in which they are invested, the success of each of which will depend heavily upon the efforts of their
respective Managers. When the investment objectives and strategies of a Manager are out of favor in the
market or a Manager makes unsuccessful investment decisions, the Private Fund may lose money. A client
account may lose a substantial percentage of its value if the investment objectives and strategies of many
or most of the Private Funds in which it is invested are out of favor at the same time, or many or most of
the Managers make unsuccessful investment decisions at the same time. Private Funds are generally
subject to various risk factors and liquidity constraints, a complete discussion of which is set forth in each
fund’s offering documents, which will be provided to clients for review and consideration prior to investing.
Investing in Private Funds is intended only for experienced and sophisticated investors who are willing to
bear the high economic risks of the investment. Clients should carefully review and consider potential risks
before investing in private funds. Certain of these risks may include loss of all or a substantial portion of
the investment due to leveraging, short-selling, or other speculative practices, lack of liquidity because of
redemption terms and conditions and that there may not and will not be a secondary market for the fund,
volatility of returns, restrictions on transferring interests in the fund, a potential lack of diversification,
higher fees than mutual funds, lack of information regarding valuations and pricing.
Margin Risk.
We use margin as an investment strategy in limited situations as appropriate in light of client
circumstances. In addition, clients can elect to borrow funds against their investment portfolio for uses
other than investing inside the managed account. When securities are purchased, they may be paid for in
full or the client may borrow part of the purchase price from the account custodian. If a client borrows part
of the purchase price, the client is engaging in margin transactions and there is risk involved with this. The
securities held in a margin account are collateral for the custodian that loaned the client money. If those
securities decline in value, then the value of the collateral supporting the client’s loan also declines. As a
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result, the brokerage firm is required to take action to maintain the necessary level of equity in the client’s
account. The brokerage firm may issue a margin call and/or sell other assets in the client’s account to
accomplish this. It is important that clients fully understand the risks involved in trading securities on
margin, including but not limited to:
•
•
•
•
•
•
It is possible to lose more funds than is deposited into a margin account;
The account custodian can force the sale of assets in the account;
The account custodian can sell assets in the account without contacting the client first;
The account holder is not entitled to choose which assets in a margin account may be sold
to meet a margin call;
The account custodian can increase its “house” maintenance margin requirements at any
time without advance written notice; and
The accountholder is not entitled to an extension of time on a margin call.
Options Risk.
A small investment in options could have a potentially significant impact on an investor’s
performance. The use of options involves risks different from, or possibly greater than, the risks associated
with investing directly in the underlying assets. Derivatives can be highly volatile, illiquid and difficult to
value, and there is the risk that a hedging technique will fail if changes in the value of a derivative held by
an investor do not correlate with the securities being hedged.
Real Estate Securities
. We may gain exposure to the real estate sector by investing in private funds that
invest in real estate. These investments are subject to risks similar to those associated with direct
ownership of real estate, including loss to casualty or condemnation, increases in property taxes and
operating expenses, zoning law amendments, changes in interest rates, overbuilding and increased
competition, variations in market value, and possible environmental liabilities.
Technology and Cyber Security Risks.
We depend heavily on our, and the certainty of our service providers’,
telecommunication, information technology and other operational systems (e.g., brokers, custodians,
transfer agents and other parties to which we outsource certain services or business operations). These
systems may fail to operate properly or become disabled because of events or circumstances wholly or
partly beyond our control. Despite our best efforts to implement security measures, our information
technology and other systems, and those of others, could be subject to physical or electronic break-ins,
unauthorized tampering or other security breaches, resulting in a failure to maintain the security,
availability, integrity and confidentiality of data assets. Technology failures or cyber security breaches,
whether deliberate or unintentional, including those arising from use of third-party service providers, as
well as failures or breaches suffered by the issuers of securities in which our strategy invests, could delay
or disrupt our ability to do business and service our clients, harm our reputation, result in a violation of
applicable privacy and other laws, require additional compliance costs, subject us to regulatory inquiries
or proceedings and other claims, lead to a loss of clients and revenues or financial loss to our clients or
otherwise adversely affect our business, our clients and/or investors.
Item 9 - Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to your evaluation of us or the integrity of our management. We have no
disciplinary events to report.
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Item 10 - Other Financial Industry Activities and Affiliations
Affiliated Private Funds
Item 4 – Advisory Business,
we recommend that certain clients invest in our Affiliated
As described in
Funds. These private funds are affiliated with us because we are the managing member and adviser of the
funds; therefore, we have a financial interest in the Affiliated Funds. Additionally, our principal owner also
has ownership interests in certain of the Affiliated Funds. This creates an incentive for us to recommend
Item
investments in the Affiliated Funds, which presents a conflict of interest. To the extent applicable, we will
5 – Fees and Compensation
explain any advisory fees, other compensation or incentive associated with the investment. Please see
for a summary of fees charged for investments in Affiliated Funds. Also, such
private investment fund offering memorandum, operating agreement and/or subscription documents
include a discussion and disclosure of any known conflicts of interest and will also include disclosure of all
applicable fees and expenses. To help mitigate this conflict of interest and avoid double charging, you will
not pay an advisory fee to us on those assets invested in the Affiliated Funds and will only be assessed the
applicable fund’s fees on those assets.
Other Investment-Related Activities
Rusty Holcombe is a licensed real estate broker in Georgia, and as such is eligible to receive commissions
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
or other remuneration related to the sale of real estate.
Code of Ethics and Personal Trading
We have adopted a Code of Ethics (“the Code”), the full text of which is available to you upon request. Our
Code has several goals. First, the Code is designed to assist US in complying with applicable laws and
regulations governing our investment advisory business. Under the Investment Advisers Act of 1940, we
owe fiduciary duties to our clients. Pursuant to these fiduciary duties, the Code requires persons associated
with us (managers, officers and employees) to act with honesty, good faith and fair dealing in working with
clients. In addition, the Code prohibits such associated persons from trading or otherwise acting on insider
information.
Next, the Code sets forth guidelines for professional standards for our associated persons. Under the Code’s
Professional Standards, we expect our associated persons to put the interests of our clients first, ahead of
personal interests. In this regard, our associated persons are not to take inappropriate advantage of their
positions in relation to our clients.
Third, the Code sets forth policies and procedures to monitor and review the personal trading activities of
associated persons. From time to time, our associated persons may invest in the same securities
recommended to clients. Under our Code, we have adopted procedures designed to reduce or eliminate
conflicts of interest that this could potentially cause. The Code’s personal trading policies include
procedures for limitations on personal securities transactions of associated persons, reporting and review
of such trading and pre-clearance of certain types of personal trading activities. These policies are designed
to discourage and prohibit personal trading that would disadvantage clients. The Code also provides for
disciplinary action as appropriate for violations.
Participation or Interest in Client Transactions
As described in Item 10 above, when appropriate we may recommend that clients invest in certain private
funds for which we or our Management Person(s) may serve as Managing Member or in a similar capacity.
Under such circumstances, clients will only be assessed the fees imposed by the Affiliated Fund(s). Clients
will not pay both our advisory fee and the Affiliated Fund(s)’ management fees.
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Investors often expect and find it preferable that HFI’s associated persons also invest in an Affiliated Fund.
Such investments are viewed as an explicit commitment to the fund and demonstrate an alignment of
interests with investors. The proposed co-investment will only be approved if it is fair and promotes the
interests of the participating clients, including the allocation of co-investment.
Because associated persons may invest in the same securities as those held in client accounts, we have
established a policy requiring our associated persons to pre-clear transactions in some types of securities
with the Chief Compliance Officer, subject to certain exceptions. The goal of this policy is to avoid any
conflicts of interest that arise in these situations. Some types of securities, such as CDs, treasury obligations
and open-end mutual funds are exempt from this pre-clearance requirement. However, in the event of
other identified potential trading conflicts of interest, our goal is to place client interests first.
Consistent with the foregoing, we maintain policies regarding participation in initial public offerings
(“IPOs”) and private placements to comply with applicable laws and avoid conflicts with client transactions.
If an associated person wishes to participate in an IPO or invest in a private placement, he or she must
submit a pre-clearance request and obtain the approval of the CCO.
Finally, if associated persons trade with client accounts (i.e., in a bundled or aggregated trade), and the
trade is not filled in its entirety, the associated person’s shares will be removed from the block, and the
Item 12 - Brokerage Practices
balance of shares will be allocated among client accounts in accordance with our written policy.
Best Execution and Benefits of Brokerage Selection
When given discretion to select the brokerage firm that will execute orders in your account, we seek “best
execution” for your trades, which is a combination of a number of factors, including, without limitation,
quality of execution, services provided and commission rates. Therefore, we may use or recommend the
use of brokers who do not charge the lowest available commission in the recognition of research and
securities transaction services, or quality of execution. Research services received with transactions may
include proprietary or third-party research (or any combination) and may be used in servicing any or all of
our clients. Therefore, research services received may not be used for the account for which the particular
transaction was effected.
The Custodians and Brokers We Use
We do not maintain custody of your assets that we manage or on which we advise, although we may be
deemed to have custody of your assets if you give us authority to withdraw assets from your account.
Your assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank.
We recommend that our clients use Charles Schwab & Co., Inc. (“Schwab”) as qualified custodian of their
assets (”Schwab”). Schwab is a licensed broker-dealer and member of NYSE, SIPC.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your assets
in a brokerage account and will buy and sell securities when we (or you) instruct it to. While we recommend
that you use Schwab as the custodian/broker, you will decide whether to do so and will open your account
by entering into an account agreement directly with Schwab. We do not open the account for you, although
we may assist you in doing so. Even though your account(s) may be maintained at Schwab, we can still use
other brokers to execute trades for your account(s) as described below (see “Your brokerage and custody
costs”).
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How we select brokers/custodians
•
We seek to recommend a custodian/broker that will hold your assets and execute transactions on terms
that are overall most advantageous when compared with other available providers and their services. We
consider a wide range of factors, including, but not limited to:
•
•
•
•
•
•
•
•
•
Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
Capability to execute, clear, and settle trades (buy and sell securities for your account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests,
bill payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
(ETFs), etc.)
Availability of investment research and tools that assist us in making investment decisions
Quality of services
Competitiveness of the price of those services (commission rates, margin interest rates, other fees,
etc.) and willingness to negotiate the prices
Reputation, financial strength, security and stability
Prior service to us and our clients
Availability of other products and services that benefit us, as discussed below (see “Products and
services available to us from Schwab”)
Your brokerage and custody costs
Schwab generally does not charge you separately for custody services but is compensated by charging you
commissions or other fees on trades that it executes or that settle into your account. Certain trades may not
incur the Schwab’s commissions or transaction fees. Schwab is also compensated by earning interest on the
uninvested cash in your account in Schwab’s Cash Features Program. In addition to commissions, Schwab
charges you a flat dollar amount as a “prime broker” or “trade away” fee for each trade that we have
executed by a different broker-dealer but where the securities bought or the funds from the securities sold
are deposited (settled) into your account. These fees are in addition to the commissions or other
compensation you pay the executing broker/dealer. Because of this, in order to minimize your trading
costs, we have Schwab execute most trades for your account. We have determined that having your
custodian execute most trades is consistent with our duty to seek “best execution” of your trades. Best
execution means the most favorable terms for a transaction based on all relevant factors, including those
listed above (see “How we select brokers/custodians”).
Products and services available to us from Schwab
Schwab Advisor Services™ serves independent investment advisory firms like us. It provides our clients
and us with access to its institutional brokerage services (trading, custody, reporting and related services),
many of which are not typically available to Schwab’s retail customers. Schwab also makes available various
support services. Some of those services help us manage or administer our clients’ accounts, while others
help us manage and grow our business. Schwab’s support services are generally available on an unsolicited
basis (we don’t have to request them) and at no charge to us. Following is a more detailed description of
Schwab’s support services:
Services that benefit you.
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Such services generally benefit you and your
account.
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Services that may not directly benefit you
Schwab also makes available to us other products and services that benefit us but may not directly benefit
you or your account. These products and services assist us in managing and administering our clients’
accounts. They include investment research, both Schwab’s own and that of third parties. We may use this
research to service all or a substantial number of our clients’ accounts, including accounts not maintained
at Schwab. In addition to investment research, Schwab also makes available software and other technology
that:
•
•
•
•
•
provide access to client account data (such as duplicate trade confirmations and account
statements)
facilitate trade execution and allocate aggregated trade orders for multiple client accounts
provide pricing and other market data
facilitate payment of our fees from our clients’ accounts
assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only us
Schwab also offers other services intended to help us manage and further develop our business enterprise.
These services include:
•
•
•
•
•
Educational conferences and events
Consulting on technology, compliance, legal, and business needs
Publications and conferences on practice management and business succession
Access to employee benefits providers, human capital consultants, and insurance providers
Marketing consulting and support
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors to
provide the services to us. Schwab may also discount or waive their fees for some of these services or pay
all or a part of a third party’s fees. Schwab may also provide us with other benefits such as occasional
business entertainment of our personnel.
Our interest in Schwab’s services
The availability of the foregoing services from Schwab benefits us because we do not have to produce or
purchase them. We do not have to pay for Schwab’s services. These services are not contingent upon us
committing any specific amount of business to Schwab in trading commissions or assets in custody.
However, the benefits that we and our clients receive create an incentive to recommend that you maintain
your account with Schwab. This is because we may base our recommendation on receiving Schwab’s
services that benefit our business and Schwab’s payment for services for which we would otherwise have
to pay rather than base it on your interest in receiving the best value in custody and brokerage services.
This is a potential conflict of interest.
We believe that our selection of Schwab is in the best interests of our clients. Our selection is primarily
supported by the scope, quality, and price of Schwab’s services (see “How we select brokers/ custodians”)
and not Schwab’s services that benefit only us.
Trade Error Procedures
In the unlikely event of a trade error occurring in your account, HFI’s policy is to make you whole as quickly
as possible. HFI works with the executing broker to correct the error, and to confirm all actions taken in
the account to the client when appropriate.
Directed Brokerage
HFI has selected Schwab to maximize efficiency and to be cost effective for clients. If clients were able to
direct brokerage arrangements elsewhere, these economies of scale and levels of efficiency would generally
be compromised when those alternative brokers were used. In fact, if a client chose to use the brokerage
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and/or custodial services of alternative service providers, the client can in fact experience a certain degree
of delay in executing trades for their account(s) and other adverse effects on the management of their
account(s). Therefore, with the exception of held-away accounts for which clients do not have an option to
utilize the Schwab, HFI typically only manages client accounts held at Schwab. Not all advisers require their
clients to custody their accounts at a specific custodian.
Aggregated Trade Policy
We may enter trades as a block where possible and when advantageous to clients whose accounts have a
need to buy or sell shares of the same security. This method permits the trading of aggregate blocks of
securities composed of assets from multiple client accounts. It allows us to execute trades in a timely,
equitable manner, and may reduce overall costs to clients.
We will only aggregate transactions when we believe that aggregation is consistent with our duty to seek
best execution (which includes the duty to seek best price) for our clients, and is consistent with the terms
of our Agreement with each client for which trades are being aggregated. No advisory client will be favored
over any other client; each client that participates in an aggregated order will participate at the average
share price for all our transactions in a given security on a given business day. Transaction costs for
participating accounts will be assessed at the custodian’s commission rate applicable to each account;
therefore, transaction costs may vary among accounts. Accounts may be excluded from a block due to tax
considerations, client direction or other factors making the account’s participation ineligible or impractical.
We will prepare, before entering an aggregated order, a written statement (“Allocation Statement”)
specifying the participating client accounts and how we intend to allocate the order among those clients. If
the aggregated order is filled in its entirety, it will be allocated among clients in accordance with the
Allocation Statement. If the order is partially filled, we will consider all accounts in the original allocation
and will determine whether to allocate the trades on a pro rata basis or, alternatively which accounts will
receive part of the filled order. Accounts may be excluded for a variety of reasons, such as a
disproportionate trading cost based on a small number of shares or if we believe the client would be better
served to wait for another trading opportunity for those clients. In most cases, any account(s) left out of a
partially filled order will be traded the following day.
Notwithstanding the foregoing, the order may be allocated on a basis different from that specified in the
Allocation Statement if all client accounts receive fair and equitable treatment, and the reason for different
allocation is explained in writing and is approved by an appropriate individual/officer of the firm. Our
books and records will separately reflect, for each client account included in a block trade, the securities
held by and bought and sold for that account. Funds and securities of clients whose orders are aggregated
will be deposited with one or more banks or broker-dealers, and neither the clients’ cash nor their
securities will be held collectively any longer than is necessary to settle the transaction on a delivery versus
payment basis; cash or securities held collectively for clients will be delivered out to the custodian bank or
broker-dealer as soon as practicable following the settlement, and we will receive no additional
compensation or remuneration of any kind as a result of the proposed aggregation.
Item 13 - Review of Accounts
Client accounts are reviewed on an ongoing basis for investment style adherence and performance related
to benchmarks appropriate for the selected style. A financial advisor of the firm will typically meet with
each client on an annual basis if not more often to review the client’s portfolio for portfolio mix,
performance, allocation drift, risk assessment and how closely we are meeting the financial plan objectives.
Portfolios may be reviewed more often if requested by the client, upon receipt of information material to
the management of the portfolio, or at any time such review is deemed necessary or advisable by us. These
Page 19
factors generally include but are not limited to, the following: change in general client circumstances
(marriage, divorce, retirement); or economic, political or market conditions.
Account custodians are responsible for providing monthly or quarterly account statements which reflect
the positions (and current pricing) in each account as well as transactions in each account, including fees
paid from an account. Account custodians also provide prompt confirmation of all trading activity, and
year-end tax statements, such as 1099 forms. In addition, we provide a quarterly report for each managed
portfolio via the client portal administered by Orion Advisor Services. This written report normally
includes a summary of portfolio holdings, performance results and other relevant information. The Orion
portal also provides clients with continuous access to their account information and real-time portfolio
reports on an ad hoc basis.
Fund investors will also receive annual tax information for completion of individual tax returns. We, in our
discretion, may provide more frequent reports and/or more detailed information to all or any of the
Item 14 - Client Referrals and Other Compensation
investors in the Affiliated Funds.
Item 12 - Brokerage Practices.
As noted above, we receive an economic benefit from Schwab in the form of support products and services
it makes available to us and other independent investment advisors whose clients maintain accounts with
Schwab. These products and services, how they benefit our firm, and the related conflicts of interest are
described in
The availability of Schwab’s products and services to us is
based solely on our participation in its Program and not in the provision of any particular investment
advice. Neither Schwab nor any other party is paid to refer clients to us.
Item 15 - Custody
Schwab is the custodian of nearly all of our client accounts. From time to time an alternate broker will hold
accounts in custody. In any case, it is the custodian’s responsibility to provide you with confirmations of
trading activity, tax forms and at least quarterly account statements. You are urged to review this
information carefully, and to notify us of any questions or concerns. You are also asked to promptly notify
us if the custodian fails to provide statements on each account held.
From time to time, we will provide additional reports. The account balances reflected on these reports
should be compared to the balances shown on the brokerage statements to ensure accuracy. There may at
times be small differences due to the timing of dividend reporting, accrued interest on bonds, pending
trades and other similar issues.
Affiliated Funds
We will not maintain physical possession of the funds or securities of the Affiliated Funds. By virtue of our
role as Managing Member of the Affiliated Funds, we are considered to have custody of investor assets in
the Affiliated Funds. In accordance with regulatory requirements, the Affiliated Funds undergo an annual
audit conducted by an independent public accountant that is registered with and inspected by the Public
Item 16 - Investment Discretion
Company Accounting Oversight Board.
Item 4 - Advisory Business
As described in
, we manage your accounts on a discretionary basis. You will
execute our investment advisory agreement, which includes a Limited Power of Attorney (“LPOA”) giving
us the authority to carry out various activities in your account, generally including the following: trade
execution; the ability to request checks on your behalf; and the withdrawal of advisory fees directly from
your account. We then direct investment of your portfolio using our discretionary authority. You may limit
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the terms of the LPOA to the extent consistent with your investment advisory agreement with us and the
requirements of the account custodian.
Item 17 - Voting Client Securities
Where we have authority to vote proxies, we will seek to vote proxies in the best interest of the client(s)
holding the applicable securities. Considering our fiduciary duties, and given the complexity of the issues
that may be raised in connection with proxy votes, we have retained Broadridge Financial Solutions
(“Broadridge”) to assist in the coordination and voting of client proxies. Broadridge specializes in providing
a variety of proxy-related services to investment managers. The services provided to us include timely
delivery of meeting and record date information, proxy analysis and voting through an electronic web-
based vote execution platform, and detailed recordkeeping for our proxy voting function.
The services offered by Broadridge include access to proxy analyses with research and vote
recommendations from Glass, Lewis & Co. (“Glass Lewis”). The purpose of Glass Lewis proxy research and
advice is to facilitate shareholder voting in favor of governance structures that will drive performance and
create shareholder value. Our firm will generally vote in accordance with the recommendations of Glass
Lewis, but may vote in a different fashion on particular votes if we determine that such actions are in the
best interest of our clients. Where applicable, we will consider any specific voting guidelines designated in
writing by a client.
In voting proxy proposals, we seek to avoid all material conflicts of interest that may arise from time to
time. In the event there is a conflict of interest, we will normally vote in accordance with the
recommendations of Glass Lewis. Alternatively, depending on the circumstances, we will advise the
affected client(s) in writing, describing the conflict and the choices of action available to the client with
respect to voting the proxy in question.
You may request a copy of our written policies and procedures regarding proxy voting and/or information
on how particular proxies were voted by contacting our Chief Compliance Officer at (800) 298-9904. As
required under the Advisers Act, such records are maintained for a period of five (5) years.
Class Action Suits
We have arranged for Chicago Clearing Corporation (CCC) to provide class action litigation monitoring and
securities claim filing administration if you choose to participate in this service. For this service, CCC
charges a contingency fee of 20% of the amount of each claim settlement award, which is deducted from
your award at the time of payment. There are no minimum fees or other fees deducted from an account
related to this service. Regardless of whether you choose to utilize the services of CCC, we do not monitor
or file claims on your behalf.
Item 18 - Financial Information
We do not require nor solicit prepayment of more than $1,200 in fees per client, six months or more in
advance, and therefore we have no disclosure required for this item.
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Exhibit A
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Russell Eric Holcombe, CFP®
CRD# 4347040
of
Holcombe Financial, Inc.
4151 Ashford-Dunwoody Road
Suite 165
Atlanta, Georgia 30319
(800) 298-9904
www.HolcombeFinancial.com
April 24, 2025
This Brochure Supplement provides
information about Russell (“Rusty”) Holcombe, and
supplements the Holcombe Financial, Inc. (“HFI”) Brochure. You should have received a copy of
that Brochure. Please contact us at (800) 298-9904 if you did not receive HFI’s Brochure, or if you
have any questions about the contents of this Supplement.
www.AdviserInfo.sec.gov.
Additional information about Rusty is available on the SEC’s website at
Item 2 - Educational Background and Business Experience
Russell Eric Holcombe (year of birth 1970) is President of HFI. Rusty began his career in 1993
working at his dad's financial advisory practice, Applied Financial Group, Inc. His dad’s firm helped
wealthy people get out of bad financial situations. In 2007, Rusty launched his own firm, HFI,
translating years of experience into a wealth management firm designed solely to help people
achieve financial independence.
Rusty earned a degree in Finance/Real Estate from Southern Methodist University in 1993 during
one of the worst recessions in Dallas history. SMU, located in Highland Park, was seemingly
unaffected by the surrounding economy. While working at Grubb and Ellis, a real estate consulting
and management firm, during his college years Rusty witnessed entrepreneurs take full advantage
of the recession which caused so much difficulty for others. This greatly affected his views on
Exhibit A-1
scenario planning, investment planning and the importance of patience. He watched the pattern
repeat itself over and over again over the next 15 years working for Applied Financial Group, Inc.
®
)
Certified Financial Planner™ (CFP
Rusty is a CERTIFIED FINANCIAL PLANNER™ professional and earned a Masters in Taxation from
Georgia State University. Rusty is the author of the book; You Should Only Have to Get Rich
Once. He is an avid blogger, speaker, reader, and outdoorsman.
®
®
®
certification is granted by Certified Financial Planner Board of Standards, Inc. (CFP
The CFP
Board). To attain the certification, the candidate must complete the required educational,
examination, experience and ethics requirements set forth by CFP Board. Certain designations,
such as the CPA, CFA and others may satisfy the education component, and allow a candidate to sit
Certification Examination. A comprehensive examination tests the candidate’s ability
for the CFP
to apply financial planning knowledge to client situations. Qualifying work experience is also
required for certification. Qualifying experience includes work in the area of the delivery of the
personal financial planning process to clients, the direct support or supervision of others in the
personal financial planning process, or teaching all, or any portion, of the personal financial
professionals must complete 30 hours of continuing education accepted by
planning process. CFP
CFP Board every two years.
Item 3 - Disciplinary Information
Advisers are required to disclose any material facts regarding certain legal or disciplinary events
that would be material to your evaluation of an adviser; however, Rusty has no such disciplinary
Item 4 - Other Business Activities
information to report.
Rusty is a licensed real estate broker in Georgia, and as such is eligible to receive commissions or
other remuneration related to the sale of real estate. To protect client interests, HFI’s policy is to
disclose all forms of compensation before any such transaction is executed. Under no circumstance
will the client pay both a commission to Rusty and a management fee to HFI on the same pool of
Item 5 - Additional Compensation
assets.
Other than the possibility of real estate commissions or other income related to real estate
transactions disclosed above, Rusty has no other income or compensation to disclose.
Item 6 - Supervision
Rusty is President of HFI and determines the overall investment advice for the firm. Rusty also
serves as HFI’s Chief Compliance Officer and is responsible for providing compliance oversight to
the staff. Rusty can be reached at (800) 298-9904.
Exhibit A-2
Brochure Supplement
Form ADV Part 2B
Item 1 - Cover Page
Alexander J. Johnson
CRD# 8073657
of
Holcombe Financial, Inc.
4151 Ashford-Dunwoody Road
Suite 165
Atlanta, Georgia 30319
(800) 298-9904
www.HolcombeFinancial.com
April 24, 2025
This Brochure Supplement provides
information about Alexander (“Alex”) Johnson, and
supplements the Holcombe Financial, Inc. (“HFI”) Brochure. You should have received a copy of
that Brochure. Please contact us at (800) 298-9904 if you did not receive HFI’s Brochure, or if you
have any questions about the contents of this Supplement.
www.AdviserInfo.sec.gov.
Additional information about Alex is available on the SEC’s website at
Item 2 - Educational Background and Business Experience
Alexander Johnson (year of birth 1999) joined HFI in 2024 and serves as an Analyst. Prior to his
employment with HFI, Alex was an Analyst with Reicon Capital (2022 to 2024).
Alex earned a Bachelor of Arts in Finance and International Business from The University of
Item 3 - Disciplinary Information
Georgia in 2021.
Advisers are required to disclose any material facts regarding certain legal or disciplinary events
that would be material to your evaluation of an adviser; however, Alex has no such disciplinary
information to report.
Exhibit A-3
Item 4 - Other Business Activities
Alex is not engaged in any other business activities.
Item 5 - Additional Compensation
Alex has no other income or compensation to disclose.
Item 6 - Supervision
Rusty Holcombe serves as HFI’s Chief Compliance Officer and is responsible for providing
compliance oversight to the staff. Rusty can be reached at (800) 298-9904.
Exhibit A-4