Overview
- Headquarters
- Fort Wayne, IN
- Total Firm Assets
- $583 million
- Average High-Net-Worth Client Portfolio Size
- $2.0 million
Fee Structure
Primary Fee Schedule (HOWARD BAILEY SECURITIES, LLC ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.35% |
| $1,000,001 | and above | 0.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,500 | 1.35% |
| $5 million | $43,500 | 0.87% |
| $10 million | $81,000 | 0.81% |
| $50 million | $381,000 | 0.76% |
| $100 million | $756,000 | 0.76% |
Clients
- High-Net-Worth Share of Firm Assets
- 29.15%
- Number of High-Net-Worth Clients
- 83
- Total Client Accounts
- 4,056
- Discretionary Accounts
- 4,056
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection
Regulatory Filings
- SEC CRD Number
- 282712
Primary Brochure: HOWARD BAILEY SECURITIES, LLC ADV PART 2A (2026-07-22)
View Document Text
Howard Bailey Securities, LLC
5916 Covington Rd
Fort Wayne, IN 46804
(866} 482-9559
www.howardbailey.com
March 2026
This Brochure provides information about the qualifications and business practices of Howard Bailey
Securities, LLC. If you have any questions about the contents of this Brochure, please contact us at (866)
482-9559 or via email at info@howardbailey.com. The information in this Brochure has not been approved
or verified by the United States Securities and Exchange Commission ("SEC") or by any state securities
authority.
Howard Bailey Securities, LLC ("Howard Bailey") is a Registered Investment Adviser. Registration of an
Investment Adviser does not imply any level of skill or training. The oral and written communications of an
Adviser provide you with information that you may use to determine whether to hire or retain them. Additional
information about Howard Bailey is also available via the SEC's website www.adviserinfo.sec.gov. You can
search this site by using a unique identifying number, known as a CRD number. The CRD number for Howard
Bailey is 282712. The SEC's web site also provides information about any persons affiliated with Howard
Bailey who are registered, or are required to be registered, as Investment Adviser Representatives of
Howard Bailey.
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Item 2 - Material Changes
This Brochure, dated March 19, 2026, represents the annual amendment to Howard Bailey's Form
ADV Part 2A and replaces the previous version of Howard Bailey's Disclosure Brochure dated March
2025.
Since our last annual amendment on March 19, 2025, the following material changes have been made to
our last filing:
• Rachel Lockwood became the firm’s CCO, replacing Marshal Johnson.
We will ensure that you receive a summary of any material changes to this and subsequent Brochures
within 120 days of the close of our business' fiscal year end, which is December 31st. We will provide other
ongoing disclosure information about material changes as they occur. We will also provide you with
information on how to obtain the complete brochure. Currently, our Brochure may be requested at any time,
without charge, by contacting us at {866) 482-9559. Our most current Brochure can also be accessed by
visiting www.advisorinfo.sec.gov.
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Item 3 - Table of Contents
Item 1- Cover Page ........................................................................................................................................... 1
Item 2 - Material Changes ................................................................................................................................ 2
Item 3 - Table of Contents .................................................................................................................................... 3
Item 4 -Advisory Business Introduction ............................................................................................................ 4
Item 5 - Fees and Compensation .......................................................................................................................... 7
Item 6- Performance Based Fee and Side by Side Management .................................................................... 10
Item 7 -Types of Client(s)................................................................................................................................ 10
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss ...................................................... 10
Item 9 - Disciplinary Information ..................................................................................................................... 15
Item 10 - Other Financial Industry Activities and Affiliations ....................................................................... 15
Item 11- Code of Ethics, Participation or Interest in Client Accounts and Personal Trading .................... 16
Item 12 - Brokerage Practices .......................................................................................................................... 19
Item 13 - Review of Accounts ............................................................................................................................ 20
Item 14 - Client Referrals and Other Compensation ...................................................................................... 21
Item 15 - Custody ................................................................................................................................................ 22
Item 16 - Investment Discretion ....................................................................................................................... 22
Item 17 -Voting Client Securities ................................................................................................................... 23
Item 18 - Financial Information ........................................................................................................................ 23
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Item 4 - Advisory Business Introduction
Our Advisory Business
Howard Bailey Securities, LLC {"Howard Bailey", "us", "we", "our") is a Registered Investment Adviser
("Adviser") with the Securities and Exchange Commission ("SEC"). The Adviser offers investment advice
regarding securities and other financial services to clients.
We provide investment advice through Investment Adviser Representatives ("Advisors") associated with us.
These individuals are appropriately licensed, qualified, and authorized to provide advisory services on our
behalf.
Howard Bailey was founded in 2016. Casey Weade serves as the firm's CEO. Howard Bailey provides
management services to individuals, high net worth individuals, trusts, estates, corporate pension and profit-
sharing plans, charitable organizations, foundations, endowments, corporations, small businesses and
churches.
We are committed to the precept that by placing the client's interests first, we will add value to the asset
management process and earn the client's trust and respect. We value long term relationships with our
clients whom we regard as strategic partners in our business.
Services
We provide various asset management and financial planning services, with an emphasis on retirement
planning services. Our focus is on helping you develop and execute plans that are designed to build and
preserve your wealth.
We do not participate in wrap fee programs.
Asset Management
Asset management is the professional management of securities (stocks, bonds and other securities) and
assets (e.g., real estate) in order to meet your specified investment goals. With an Asset Management
Account, you engage us to assist you in developing a custom-tailored portfolio designed to meet your unique
investment objectives. The investments in the portfolio account may include mutual funds, stocks, bonds,
etc.
We will meet with you to discuss your financial circumstances, investment goals and objectives, and to
determine your risk tolerance. We will ask you to provide statements summarizing current investments,
income and other earnings, recent tax returns, retirement plan information, other assets and liabilities, wills
and trusts, insurance policies, and other pertinent information.
Based on the information you share with us, we will analyze your situation and recommend an appropriate
asset allocation or investment strategy. Our recommendations and ongoing management are based upon
your investment goals and objectives, risk tolerance, and the investment portfolio you have selected. We
will monitor the account, trade as necessary, and communicate regularly with you. Your circumstances shall
be monitored in periodic reviews, which usually take place on an annual basis at a minimum. These
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reviews will be conducted in person, by telephone or video conference, and/or via a written
inquiry/questionnaire. We will work with you on an ongoing basis to evaluate your asset allocation as well
as rebalance your portfolio to keep it in line with your goals as necessary. We will be reasonably available
to help you with questions about your account.
We will:
• Review your present financial situation
• Monitor and track assets under management
• Provide portfolio statements, periodic rate of return reports, asset allocation statement,
rebalanced statements as needed
• Advise on asset selection
• Determine market divisions through asset allocation models
• Provide research and information on performance and fund management changes
• Build a risk management profile for you
• Assist you in setting and monitoring goals and objectives
• Provide personal consultations as necessary upon your request or as needed.
You are obligated to notify us promptly when your financial situation, goals, objectives, or needs change.
You shall not have the ability to impose restrictions on the management of your account.
Under certain conditions, securities from outside accounts may be transferred into your advisory account;
however, we may recommend that you sell any security if we believe that doing so is in your best interests.
You are responsible for any taxable events in these instances. Certain assumptions may be made with
respect to interest and inflation rates and the use of past trends and performance of the market and economy.
Past performance is not indicative of future results.
If you decide to implement our recommendations, we will help you open a custodial account(s). The funds
in your account will generally be held in a separate account, in your name, at an independent custodian,
and not with us. We utilize Fidelity Brokerage Services LLC as our third-party custodian.
You will enter into a separate custodial agreement with the custodian. This agreement, among other things,
authorizes the custodian to take instructions from us regarding all investment decisions for your account. We
will select the securities bought and sold and the amount to be bought and sold, within the parameters of the
objectives and risk tolerance of your account. You will be notified of any purchases or sales through trade
confirmations and statements that are provided by the custodian. These statements list the total value of
the account, itemize all transaction activity, and list the types, amounts, and total value of securities held.
Your statement may be in either printed or electronic form based on your preferences. You will at all times
maintain full and complete ownership rights to all assets held in your account, including the right to withdraw
securities or cash, proxy voting and receiving transaction confirmations. We manage assets on a
discretionary basis, which means you have given us the authority to determine the following with/without
your consent:
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• Which securities to be bought or sold for your account
• Amount of securities to be bought or sold for your account
Trading may be required to meet initial allocation targets, after substantial cash deposits that require
investment allocation, and/or after a request for a withdrawal that requires liquidation of a position.
Additionally, your account may be rebalanced or reallocated periodically in order to reestablish the targeted
percentages of your initial asset allocation. This rebalancing or reallocation will occur on the schedule we
have determined together. You will be responsible for any and all tax consequences resulting from any
rebalancing or reallocation of the account. We are not tax professionals and do not give tax advice. However,
we will work with your tax professionals to assist you with taxplanning.
We are available during normal business hours either by telephone, fax, email, or in person by appointment
to answer your questions.
In addition to investment advisory services, we may assist clients in accessing third-party estate planning
services through platforms such as Wealth.com. These services allow clients to create estate planning
documents such as wills, trusts, and powers of attorney.
We do not provide legal advice. Clients are solely responsible for reviewing any legal documents with a
licensed attorney. In some cases, we may facilitate the use of these services or assist clients in navigating
the process. Where applicable, clients may be billed directly by the provider or through our firm for
convenience.
Third Party Money Managers
We may determine that opening an account with a professional third-party money manager is in your best
interests.
These programs allow you to obtain portfolio management services that typically require higher minimum
account sizes outside of the program. The money managers selected under these programs will have
discretion to determine the securities they buy and sell within the account, subject to reasonable restrictions
imposed by you. Due to the nature of these programs, each of the independent money managers is obligated
to provide you with a separate disclosure document. You should carefully review this document for
important and specific program details, including pricing.
Under these programs, we may:
• Assist in the identification of investment objectives
• Recommend specific investment style and asset allocation strategies
• Assist in the selection of appropriate money managers and review performance and progress
• Recommend reallocation among managers or styles within the program
• Recommend the hiring and firing of money managers utilized by you.
You should read the ADV Part 2 disclosure document of the money manager you select for complete details
on the charges and fees you will incur.
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Sub-Adviser
Howard Bailey has elected to utilize the investment management services of AE Wealth Management LLC
("AEWM") and its platform provider, Orion Advisor Services, LLC ("Orion"), to assist in the provision of
Investment management services for the client. The client will be provided the Brochure Documents of
AEWM and Orion at the time of application. Unless otherwise notified, the Advisor is appointed as his/her
agent to receive the delivery of the Brochure Documents of AEWM and Orion, and the Advisor will provide,
upon request, copies of any applicable Brochure Documents of AEWM and Orion to the client.
The client may also, at any time, change his/her mind and request, for no additional cost, the Brochure
Documents of AEWM and Orion to be delivered to the client directly.
Financial Planning/Consulting
We provide services such as comprehensive financial planning, estate planning, business planning,
educational planning, and financial consulting. Fee based financial planning and consulting is a
comprehensive relationship which incorporates many different aspects of your financial status into an overall
plan that meets specific goals and objectives. The financial planning and/or consulting relationship consists
of face-to-face meetings and ad hoc meetings with you and/or your other advisors (attorneys, accountants,
etc.) as necessary.
In performing financial planning and/or consulting services, we typically examine and analyze your overall
financial situation, which may include issues such as taxes, insurance needs, overall debt, credit, business
planning, retirement savings and reviewing your current investment program. Our services may focus on
all or only one of these areas depending upon the scope of our engagement with you.
It is essential that you provide the information and documentation we request regarding your income,
investments, taxes, insurance, estate plan, etc. We will discuss your investment objectives, needs and goals,
but you are obligated to inform us of any changes. We do not verify any information obtained from you, your
attorney, accountant or other professionals.
If you engage us to perform these services, you will receive a written agreement detailing the services, fees,
terms and conditions of the relationship. You will also receive this Brochure. You are under no obligation to
implement recommendations through us. You may implement your financial plan through any financial
organization of your choice.
Assets Under Management
As of December 31, 2025, Howard Bailey Securities, LLC has approximately $582,792,249 of assets under
management on a discretionary basis. In addition to the aforementioned regulatory assets under
management, Howard Bailey also provides non-management advisory services on an additional
$43,438,579 not included in regulatory assets under management above.
Item 5 - Fees and Compensation
We provide asset management, financial planning, financial consulting, and qualified retirement plan
consulting services for a fee.
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Either party may terminate the relationship with a thirty (30) day written notice. Upon termination of any
account, any prepaid fees that are in excess of the services performed will be promptly refunded to you.
Any fees that are due, but have not been paid, will be billed to you and are due immediately. All refunds
will be sent via check to the address of record within 30 days for account termination.
Asset Management Fee Schedule
The fee charged is based upon the amount of money you invest. Multiple accounts of immediately-related
family members, at the same mailing address, may be considered one consolidated account for billing
purposes. Fees are charged either monthly or quarterly, in either advance or arrears. Howard Bailey does
not directly bill accounts. The accounts are billed by the either the third-party manager or the sub-adviser.
The sub-adviser, AEWealth bills accounts on a monthly basis. Fees are charged in arrears utilizing the
average daily balance over the billing period. Accounts will be billed the month following the initial investment,
approximately mid-month.
Our default annual fee is 1.35% for up to $1 Million in assets under managements. The annual fee will
decrease to 0.75% for assets under management starting at $1,000,001. No change in the annual fee shall
be effective without prior written notification to you. We believe our advisory fee is reasonable considering
the fees charged by other investment advisers offering similar services/programs.
You may also pay additional advisory fees to a third-party money manager depending upon which manager
you select. Our fees will not be based upon a share of capital gains or capital appreciation of the funds or
any portion of your funds.
Howard Bailey does not charge fees in addition to the third-party money manager; they will receive a portion
of the fee charged by the outside manager. All fees will be calculated and billed by the third-party money
manager; client should refer to the ADV Part 2 of the third-party money manager for a full description of
fees.
Your account at the custodian may also be charged for certain additional assets managed for you by us but
not held by the custodian (i.e. 401(k)s).
The fees we charge can be deducted directly from your account at the custodian. We will instruct the
custodian to deduct the fees from your account at the beginning of the month. This fee will show up as a
deduction on your following next account statement from the custodian.
Sub-Adviser
Howard Bailey will be compensated by the sub-advisor(s) from the advisory fees they collect from the client.
The fee charged is based upon the amount of money invested. Fees are charged monthly, in arrears. Please
refer to the ADV Brochure of the Sub-Adviser(s) for a full description of fees.
Financial Planning/Consulting Fees
Our financial planning/consulting fees range from $50 to $200 per hour which may be negotiable
depending upon the nature and complexity of the client's circumstances.
Howard Bailey may also provide a comprehensive financial plan and/or consulting services for a fixed fee
of $1,000-$5000, which may be negotiable depending upon the nature and complexity of the client's
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circumstances. This amount is due at the time the agreement is signed. Financial plans will be presented to
you on the date specified in the agreement, provided that all information needed to prepare the investment
plan has been promptly provided to us.
The Financial Planning/Consulting Agreement will show the fee you will pay.
If the plan is implemented through us, we may receive compensation from the sale of insurance products
or advisory services recommended in the financial plan. This compensation would be in addition to the
financial planning fee you pay. The fees and expenses you pay for the purchase of these products may be
more or less than the expenses you would pay should you decide to implement our recommendations
through another investment advisory firm or broker-dealer and are typically determined by the broker-dealer
or investment company sponsoring the product. Therefore, a conflict of interest may exist between our
interests and your interests since we may recommend products that pay us compensation. We have an
incentive to recommend particular products based upon the potential compensation rather than your needs.
This conflict is addressed in our Code of Ethics.
All recommendations developed by us are based upon our professional judgment. We cannot guarantee the
results of any of our recommendations.
Third Party Fees
Our fees do not include brokerage commissions, transaction fees, and other related costs and expenses.
You may incur certain charges imposed by custodians, third party investment companies and other third
parties. These include fees charged by managers, custodial fees, deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Mutual funds, money market funds and exchange-traded funds (ETFs)
also charge internal management fees, which are disclosed in the fund's prospectus. These fees may include,
but are not limited to, a management fee, upfront sales charges, and other fund expenses. Certain strategies
offered by us may involve investment in mutual funds and/or ETFs. Load and no load mutual funds may pay
annual distribution charges, sometimes referred to as "12(b)(1) fees". These 12(b)(1) fees come from fund
assets, and thus indirectly from clients' assets. We do not receive any compensation from these fees. All of
these fees are in addition to the management fee you pay us. You should review all fees charged to fully
understand the total amount of fees you will pay. Services similar to those offered by us may be available
elsewhere for more or less than the amounts we charge. Our brokerage practices are discussed in more
detail under Item 12 - Brokerage Practices.
For estate planning services provided through third-party platforms such as Wealth.com, our firm may collect
fees from clients to cover the cost of document creation. These fees will be clearly disclosed in writing and
are separate from our advisory fees. We do not receive commissions or compensation from these third-party
providers.
Clients are under no obligation to use any estate planning platform recommended or made available by our
firm.
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Other Compensation
Our Advisors, through Howard Bailey Financial, Inc., recommend and sell annuities, life, disability, health,
and long-term care insurance and receive the usual and customary commissions for these products in
addition to any agreed upon advisory fee for asset management of securities.
While our Advisors endeavor at all times to put the interests of our clients first as part of our fiduciary duty,
the possibility of receiving additional compensation creates a conflict of interest, and may affect our
Advisors' judgment when making recommendations. We require that all Advisors disclose this conflict of
interest when such recommendations are made. Also, we require Advisors to disclose that Clients may
purchase recommended insurance products from other registered insurance agents not affiliated with us.
Howard Bailey Financial, Inc. and Howard Bailey Securities, LLC also receive bonus payments and or
discounts, respectively, from third parties based on sales of qualifying insurance products, including from
Advisors Excel Innovation & Growth fund program, Advisors Excel Legends Club program, and other general
discounts offered by Advisors Excel based on production.
Item 6 - Performance Based Fee and Side by Side Management
We do not charge any performance-based fees. These are fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7 - Types of Client(s)
We provide asset management, financial planning, and financial consulting services to individuals, high net
worth individuals, trusts, estates, corporate pension and profit-sharing plans, charitable organizations,
foundations, endowments, corporations, small businesses and churches. We provide retirement plan
services to qualified retirement plans.
We have no minimum account opening balance.
Item 8 - Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
We use Fundamental, Technical, and Modern Portfolio Theory as part of our overall investment management
discipline; the implementation of these analyses as part of our investment advisory services to you may
include any, all or a combination of the following:
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Fundamental Analysis
Fundamental analysis is a technique that attempts to determine a security's value by focusing on the
underlying factors that affect a company's actual business and its future prospects. Fundamental analysis is
about using real data to evaluate a security's value. It refers to the analysis of the economic well-being of
a financial entity as opposed to only its price movements.
The end goal of performing fundamental analysis is to produce a value that we can compare with the
security's current price, with the aim of figuring out what sort of position to take with that security
(underpriced = buy, overpriced= sell or short).
Modern Portfolio Theory (MPT)
We use Modern Portfolio Theory to help select the funds we use in your account.
Modern portfolio theory tries to understand the market as a whole, rather than looking for what makes each
investment opportunity unique. Investments are described statistically, in terms of their expected long-term
return rate and their expected short-term volatility. The volatility is equated with "risk," measuring how
much worse than average an investment's bad years are likely to be. The end goal is to identify your
acceptable level of risk tolerance, and then to find a portfolio with the maximum expected return for that level
of risk.
Technical Analysis
Technical Analysis is a technique that attempts to determine a security's value by developing models and
trading rules based upon price and volume transformation. Technical analysis assumes that a market's price
reflects all relevant information so the analysis focuses on the history of a security's trading behavior rather
than external drivers such as economic, fundamental and news events. The practice of technical analysis
incorporates the importance of understanding how market participants perceive and act upon relevant
information rather than focusing on the information itself. Ultimately, technical analysts develop trading
models and rules by evaluating factors such as market trends, market participant behaviors, supply and
demand and pricing patterns and correlations.
As with other types of analysis, the predictive nature of technical analysis can vary greatly; models and rules
are often modified and updated as new patterns and behaviors develop. Past performance is not an indicator
of future return.
Investment Strategies
In order to perform this analysis, we use many resources, such as:
• Morningstar
•
Financial newspapers and magazines (e.g. Wall Street Journal, Forbes, etc.)
• Annual reports, prospectuses, filings
• Company press releases and websites
The investment strategies we use to implement any investment advice given to you include, but are not
limited to:
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•
Long term purchases -securities held at least a year
• Short term purchases - securities sold within a year
•
Trading -securities sold within 30 days
• Short sales
Risk of Loss
We cannot guarantee our analysis methods will yield a return. In fact, a loss of principal is always a risk.
Investing in securities involves a risk of loss that you should be prepared to handle. You need to understand
that investment decisions made for your account by us are subject to various market, currency, economic,
political and business risks. The investment decisions we make for you will not always be profitable nor
can we guarantee any level of performance.
A list of all risks associated with the strategies, products and methodology we offer are listed below:
Bond Fund Risk
Bond funds generally have higher risks than money market funds, largely because they typically pursue
strategies aimed at producing higher yields of the risks associated with bond funds include:
• Call Risk- The possibility that falling interest rates will cause a bond issuer to redeem-or call-
its high-yielding bond before the bond's maturity date.
• Credit Risk -
the possibility that companies or other issuers whose bonds are owned by the
fund may fail to pay their debts (including the debt owed to holders of their bonds). Credit risk is
less of a factor for bond funds that invest in insured bonds or U.S. Treasury bonds. By contrast,
those that invest in the bonds of companies with poor credit ratings generally will be subject to
higher risk.
•
Interest Rate Risk - the risk that the market value of the bonds will go down when interest rates
go up. Because of this, you can lose money in any bond fund, including those that invest only in
insured bonds or Treasury bonds.
• Prepayment Risk - the chance that a bond will be paid off early. For example, if interest rates
fall, a bond issuer may decide to pay off (or "retire") its debt and issue new bonds that pay a
lower rate. When this happens, the fund may not be able to reinvest the proceeds in an
investment with as high a return or yield.
Fundamental Analysis Risk
Fundamental analysis, when used in isolation, has a number of risks:
• There are an infinite number of factors that can affect the earnings of a company, and its stock
price, over time. These can include economic, political and social factors, in addition to the
various company statistics.
• The data used may be out of date.
•
It is difficult to give appropriate weightings to the factors.
•
It assumes that the analyst is competent.
•
It ignores the influence of random events such as oil spills, product defects being exposed, and
acts of God and so on.
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Modern Portfolio Theory (MPT) Risk
Modern Portfolio Theory tries to understand the market as a whole and measure market risk in an
attempt to reduce the inherent risks of investing in the market. However, with every financial
investment strategy there is a risk of a loss of principal. Not every investment decision will be profitable,
and there can be no guarantee of any level of performance.
Exchange Traded Fund ("ETF'J Risk
Most ETFs are passively managed investment companies whose shares are purchased and sold on a
securities exchange. An ETF represents a portfolio of securities designed to track a particular market
segment or index. ETFs are subject to the following risks that do not apply to conventional funds:
• The market price of the ETF's shares may trade at a premium or a discount to their net asset
value;
• An active trading market for an ETF's shares may not develop or be maintained; and
• There is no assurance that the requirements of the exchange necessary to maintain the listing
of an ETF will continue to be met or remain unchanged
Insurance Product Risk
The rate of return on insurance products is not stable, but varies with the stock, bond and money market
subaccounts that you choose as investment options. There is no guarantee that you will earn any return
on your investment and there is a risk that you will lose money. Before you consider purchasing a
variable product, make sure you fully understand all of its terms. Carefully read the prospectus. Some
of the major risks include:
•
Liquidity and Early Withdrawal Risk- There may be a surrender charges for withdrawals within a
specified period, often multiple years. Any withdrawals before a client reaches the age of 59
½ are generally subject to a 10 percent income tax penalty in addition to any gain being taxed
as ordinary income.
• Sales and Surrender Charges -Asset-based sales charges or surrender charges. These charges
normally decline and eventually are eliminated the longer you hold your shares. For example, a
surrender charge could start at 7 percent in the first year and decline by 1 percent per year until
it reaches zero.
• Fees and Expenses - There are a variety of fees and expenses which can reach 2% and more such
as:
o Mortality and expense risk charges o
Administrative fees o Underlying fund
expenses o Charges for any special features
or riders.
• Bonus Credits - Some products offer bonus credits that can add a specified percentage to the
amount invested ranging from 1 percent to 5 percent for each premium payment. Bonus
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credits, however, are usually not free. In order to fund them, insurance companies typically
impose high mortality and expense charges and lengthy surrender charge periods.
•
Guarantees- Insurance companies provide a number of specific guarantees. For example, they
may guarantee a death benefit or an annuity payout option that can provide income for life.
These guarantees are only as good as the insurance company that gives them.
• Market Risk- The possibility that stock fund or bond fund prices overall will decline over short or
even extended periods. Stock and bond markets tend to move in cycles, with periods when
prices rise and other periods when prices fall.
• Principal Risk-The possibility that an investment will go down in value, or "lose money," from
the original or invested amount.
Mutual Funds Risk
The following is a list of some general risks associated with investing in mutual funds.
• Country Risk- The possibility that political events (a war, national elections), financial problems
(rising inflation, government default), or natural disasters (an earthquake, a poor harvest) will
weaken a country's economy and cause investments in that country to decline.
• Currency Risk -The possibility that returns could be reduced for Americans investing in foreign
securities because of a rise in the value of the U.S. dollar against foreign currencies. Also called
exchange-rate risk.
•
Income Risk - The possibility that a fixed-income fund's dividends will decline as a result of
falling overall interest rates.
•
Industry Risk - The possibility that a group of stocks in a single industry will decline in price due
to developments in that industry.
•
Inflation Risk - The possibility that increases in the cost of living will reduce or eliminate a fund's
real inflation-adjusted returns.
• Manager Risk -The possibility that an actively managed mutual fund's investment adviser will
fail to execute the fund's investment strategy effectively resulting in the failure of stated
objectives.
• Market Risk -The possibility that stock fund or bond fund prices overall will decline over short or
even extended periods. Stock and bond markets tend to move in cycles, with periods when
prices rise and other periods when prices fall.
• Principal Risk-The possibility that an investment will go down in value, or "lose money," from
the original or invested amount.
Stock Fund Risk
Overall "market risk" poses the greatest potential danger for investors in stocks funds. Stock prices can
fluctuate for a broad range of reasons, such as the overall strength of the economy or demand for
particular products or services.
Technical Analysis Risk
• Technical analysis is derived from the study of market participant behavior and its efficacy is a
matter of controversy.
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• Methods vary greatly and can be highly subjective; different technical analysts can sometimes
make contradictory predictions from the same data.
• Models and rules can incur sufficiently high transaction costs.
Overall Risks
Clients need to remember that past performance is no guarantee of future results. All funds carry some
level of risk. You may lose some or all of the money you invest, including your principal, because the
securities held by a fund goes up and down in value. Dividend or interest payments may also fluctuate, or
stop completely, as market conditions change.
Before you invest, be sure to read a fund's prospectus and shareholder reports to learn about its investment
strategy and the potential risks. Funds with higher rates of return may take risks that are beyond your
comfort level and are inconsistent with your financial goals.
While past performance does not necessarily predict future returns, it can tell you how volatile (or stable)
a fund has been over a period of time. Generally, the more volatile a fund, the higher the investment risk.
If you'll need your money to meet a financial goal in the near-term, you probably can't afford the risk of
investing in a fund with a volatile history because you will not have enough time to ride out any declines
in the stock market.
Item 9 - Disciplinary Information
In September, 2024, the Securities and Exchange Commission ("SEC") released the results of their
investigation into compliance with Rule 206(4)-1, which focuses on Investment Adviser marketing. Howard
Bailey Securities, LLC was among those firms found to have violated Rule 206(4)-l(b)(l), was ordered to
cease and desist from committing or causing any future violations of Rule 206(4)(b)(l), censured for its
conduct, and ordered to pay a civil monetary penalty in the amount of $90,000. Howard Bailey also agreed
to revise all advertisements containing the Testimonials or Endorsements in question to bring the
communications into compliance with Rule 206(4)-l(b)(l), or in the alternative, permanently stop
disseminating all such advertisements. The SEC settled issue was exclusively in relation to marketing
materials disseminated by Howard Bailey and is not related to any investments, investment strategies or
financial plans implemented by Howard Bailey. Howard Bailey is committed to carefully reviewing our
compliance procedures and improving our processes to ensure the marketing materials that Howard
Bailey disseminates comply fully with Rule 206(4)-l(b)(l). Additional information can be requested via
email at info@howardbailey.com.
Item 10 - Other Financial Industry Activities and Affiliations
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Neither Howard Bailey nor any of its management persons are registered as a broker-dealer or registered
as a representative of a broker-dealer, nor does it have any pending application to register. In addition,
neither Howard Bailey nor its management persons are affiliated with any broker-dealer.
Howard Bailey and its management persons are not registering as a commodity pool operator, futures
commission merchant, or commodity trading advisor.
Other Financial Industry Affiliations
The Advisors of Howard Bailey have the following outside business activities and/or affiliations to disclose.
Casey Weade and some of the investment adviser representatives of Howard Bailey are licensed insurance
agents/brokers with various companies. The sale of these products accounts for approximately 35% of their
time.
Through Howard Bailey Financial, Inc., they may recommend insurance products and may also, as
independent insurance agents, sell those recommended insurance products to clients. When such
recommendations or sales are made, a conflict of interest exists as the insurance licensed Advisors earn
insurance commissions for the sale of those products, which may create an incentive to recommend such
products. We require that all lARs disclose this conflict of interest when such recommendations are made.
Also, we require Advisors to disclose that clients may purchase recommended insurance products from other
insurance agents not affiliated with us.
Casey Weade is the owner of Purpose Based Properties, LLC, a real estate holding company. Clients are not
solicited into these or any other real estate investments. He is also the co-owner of Rainmaker Marketing
Solutions, Inc., which provides marketing consulting services. Casey Weade is owner of Captive Alternative
Investments, an Alternative Investment Holding Company for various passive investment opportunities.
Casey Weade is the owner of Howard Bailey Risk Management, LLC. which handles the risk management
for Howard Bailey Financial, Inc. Finally, Mr. Weade is the sole owner of a solar leasing company, Yavin
Solar.
Selection of Other Advisers
Howard Bailey will be compensated by the third party manager(s) from the advisory fees collected from
the client. Details of these fees are/will be described in Item 5 - Fees and Compensation. This causes a
conflict of interest in recommending certain third party managers since we may receive compensation for
referring clients to these vendors. In order to mitigate this conflict of interest, we require all Advisors to
inform the client that they are under no obligation to implement any recommendations made by us or the
third party manager.
Item 11 - Code of Ethics, Participation or Interest in Client Accounts and
Personal Trading
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General Information
We have adopted a Code of Ethics for all supervised persons of the firm describing its high standards of
business conduct, and fiduciary duty to you, our client. The Code of Ethics includes provisions relating to
the confidentiality of client information, a prohibition on insider trading, a prohibition of rumor mongering,
restrictions on the acceptance of significant gifts, the reporting of certain gifts and business entertainment
items, and personal securities trading procedures. All of our supervised persons must acknowledge the
terms of the Code of Ethics annually, or as amended.
Participation or Interest in Client Accounts
Our Compliance policies and procedures prohibit anyone associated with Howard Bailey from having an
interest in a client account or participating in the profits of a client's account without the approval of the
cco.
The following acts are prohibited:
• Employing any device, scheme or artifice to defraud
• Making any untrue statement of a material fact
• Omitting to state a material fact necessary in order to make a statement, in light of the
circumstances under which it is made, not misleading
• Engaging in any fraudulent or deceitful act, practice or course of business
• Engaging in any manipulative practices
Clients and prospective clients may request a copy of the firm's Code of Ethics by contacting the CCO.
Personal Trading
We may recommend securities to you that we will purchase for our own accounts. We may trade securities
in our account that we have recommended to you as long as we place our orders after your orders. This
policy is meant to prevent us from benefiting as a result of transactions placed on behalf of advisory accounts.
Certain affiliated accounts may trade in the same securities with your accounts on an aggregated basis when
consistent with our obligation of best execution. When trades are aggregated, all parties will share the costs
in proportion to their investment. We will retain records of the trade Order (specifying each participating
account) and its allocation. Completed Orders will be allocated as specified in the initial trade order. Partially
filled Orders will be allocated on a pro rata basis. Any exceptions will be explained on the Order.
Howard Bailey has a personal securities transaction policy in place to monitor the personal securities
transactions and securities holdings of "Access Persons". The policy requires that an Access Person of the
firm provide the Chief Compliance Officer or his/her designee with a written report of their current securities
holdings within ten (10) days after becoming an Access Person. Additionally, each Access Person must
provide the Chief Compliance Officer or his/her designee with a written report of the Access Person's current
securities holdings at least once each twelve (12) month period thereafter on a date the Adviser selects;
provided, however that at any time that the Adviser has only one Access Person, he or she shall not be
required to submit any securities report described above.
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We have established the following insider trading restrictions in order to ensure our fiduciary responsibilities
to you are met:
• No securities for our personal portfolio(s) shall be bought or sold where this decision is substantially
derived, in whole or in part, from the role of Advisors of Howard Bailey, unless the information is
also available to the investing public on reasonable inquiry. In no case, shall we put our own interests
ahead of yours.
Privacy Statement
We are committed to safeguarding your confidential information and hold all personal information
provided to us in the strictest confidence. These records include all personal information that we collect from
you or receive from other firms in connection with any of the financial services they provide. We also require
other firms with whom we deal to restrict the use of your information. Our Privacy Policy is available upon
request.
Conflicts of Interest
Howard Bailey's Advisors may employ the same strategy for their personal investment accounts as it does
for its clients. However, Advisors may not place their orders in a way to benefit from the purchase or sale
of a security.
Through Howard Bailey Financial, Inc., our financial advisors receive commission payments for insurance
products sold. These commission payments create a conflict of interest in that they incentivize sale of
insurance products and may incentivize certain insurance products over others based on the amount of
commission paid. Please ask your financial advisor for information on commission paid for any
recommended insurance product.
Bonuses paid and discounts received, by Howard Bailey Financial, Inc. and Howard Bailey Securities, LLC
respectively, represents a conflict of interest in that it incentivizes sale of qualifying insurance products
over those not covered under any relevant bonus/discount program. Please ask your financial advisor for
information on what products are covered under relevant bonus programs.
In 2018, Howard Bailey Financial, Inc. began working with Advisors Excel and entered into a forgivable loan
arrangement. Under this arrangement, Howard Bailey received funds to assist in the transition of client
accounts to the AEWM platform. The balance of the loan was forgiven in installments based on the
percentage of client accounts moved to the aforementioned platform. This loan and the forgiveness schedule
create a conflict of interest as they further incentivized use of AEWM as a sub-adviser for client accounts.
As of September, 2021, the balance of the loan was fully forgiven.
We act in a fiduciary capacity. If a conflict of interest arises between us and you, we shall make every effort
to resolve the conflict in your favor. Conflicts of interest may also arise in the allocation of investment
opportunities among the accounts that we advise. We will seek to allocate investment opportunities
according to what we believe is appropriate for each account. We strive to do what is equitable and in the
best interests of all the accounts we advise.
Use of Disclaimers
We shall not attempt to limit liability for willful misconduct or gross negligence through the use of disclaimers.
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Item 12 - Brokerage Practices
Factors Used to Select Custodians
In recommending a custodian/broker-dealer, we look for a company that offers relatively low transaction
fees, access to desired securities, trading platforms, and support services. We may recommend clients use
Fidelity as the qualified custodian for their accounts when utilizing our asset management services.
Soft Dollars
Fidelity and other third party managers may provide us with certain brokerage and research products and
services that qualify as "brokerage or research services" under the rules. These research products and/or
services will assist the Advisor in its investment decision making process. Such research generally will be
used to service all of the Advisor's clients, but brokerage commissions paid by the client may be used to
pay for research that is not used in managing the client's account. The account may pay to a broker-dealer
a commission greater than another qualified broker-dealer might charge to effect the same transaction where
the Advisor determines in good faith that the commission is reasonable in relation to the value of the
brokerage and research services received.
Because soft dollar benefits could be considered to provide a benefit to the adviser that might cause the
client to pay more than the lowest available commission without receiving the most benefit, they are
considered a conflict of interest in recommending or directing custodial and third party managerial services.
Howard Bailey mitigates these conflicts of interest through strong oversight of soft-dollar arrangements by
the Chief Compliance Officer, in order to assure the soft dollar benefits serve the best interests of the client.
There may other benefits from recommending Fidelity or other third party managers such as software and
other technology that (i) provide access to client account data (such as trade confirmations and account
statements); (ii) facilitate trade execution and allocate aggregated trade orders for multiple client accounts;
(iii) provide research, pricing and other market data; (iv) facilitate payment of fees from its clients' accounts;
and (v) assist with back-office functions, recordkeeping and client reporting.
Other services may include, but are not limited to, performance reporting, financial planning, contact
management systems, third party research, publications, access to educational conferences, roundtables
and webinars, practice management resources, access to consultants and other third party service providers
who provide a wide array of business related services and technology with whom Howard Bailey may
contract directly.
Soft dollar benefits may be proportionally allocated to any accounts that may generate different amounts
of the soft dollar benefits.
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Best Execution
We have an obligation to seek best execution for you. In seeking best execution, the determinative factor
is not the lowest possible commission cost but whether the transaction represents the best qualitative
execution, taking into consideration the full range of a broker-dealer's services, including the value of
research provided, execution capability, commission rates, and responsiveness. Therefore, we will seek
competitive commission rates, but we may not obtain the lowest possible commission rates for account
transactions.
Brokerage for Client Referrals
In selecting and/or recommending broker-dealers, we do not take into consideration whether or not we
will receive client referrals from the broker-dealer or third party.
Directed Brokerage
We do not permit directed brokerage. We will require you to use the custodian of our choosing as the
custodial firm.
Trading
Transactions for each client account generally will be effected independently, unless we decide to purchase
or sell the same securities for several clients at approximately the same time. We may (but are not obligated
to) combine or "batch" such Orders to obtain best execution, to negotiate more favorable commission rates
or to allocate equitably among our clients' differences in prices and commission or other transaction costs.
Under this procedure, transactions will be price-averaged and allocated among our clients in proportion to
the purchase and sale orders placed for each client account on any given day.
Transactions placed in an asset management account by a third party manager will be executed through
their broker-dealer or custodian. In determining best execution for these transactions, the third party manager
is looking at whether the transaction represents the best qualitative execution, taking into consideration the
full range of a broker-dealer's services, including the value of research provided, execution capability,
commission rates, and responsiveness. While they look for competitive commission rates, they may not
obtain the lowest possible commission rates for account transactions. The aggregation and allocation
practices of mutual funds and third party managers that we recommend to you are disclosed in the respective
mutual fund prospectuses and third party manager disclosure documents which will be provided to you.
Qualified Retirement Plan Trading
We do not accept trading authorization with respect to any participants' plan account.
Item 13 - Review of Accounts
Reviews
Reviews are conducted at least annually or as agreed upon by client and advisor. You may request more
frequent reviews and may set thresholds for triggering events that would cause a review to take place.
Generally, we will monitor for changes and shifts in the economy, changes to the management and
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ADV Part 2A
March 2026
structure of a mutual fund or company in which client assets are invested, and market shifts and corrections.
Qualified Retirement Plan Reviews
We will meet with the plan's Investment Committee at least annually to review the current investments,
as well as custodial and service provider arrangements. Unless directed to do so by the Investment
Committee, we will only review custodial and service provider arrangements on an annual basis.
Reports
We do not provide any other statements except the one provided by your custodian, along with an invoice
copy.
Item 14 - Client Referrals and Other Compensation
We may receive economic benefit from someone who is not a client for providing investment advice or
other advisory services to our clients. Howard Bailey will be compensated by the third party manager(s)
from the advisory fees collected from the client. This may cause a conflict of interest in recommending
certain third party managers since we may receive compensation for referring clients to these vendors. In
order to mitigate this conflict of interest, we require all Advisors to inform the client that they are under
no obligation to implement any recommendations made by us or the third party manager.
Additionally, we may pay compensation to a third party if they refer clients to us. Prior to paying such
referral fees, we will verify that the third party is appropriately registered to receive such compensation.
Through Howard Bailey Financial, Inc., our financial advisors receive commission payments for insurance
products sold. These commission payments create a conflict of interest in that they incentivize sale of
insurance products and may incentivize certain insurance products over others based on the amount of
commission paid. Please ask your financial advisor for information on commission paid for any
recommended insurance product.
Bonuses paid and discounts received, by Howard Bailey Financial, Inc. and Howard Bailey Securities, LLC
respectively, represents a conflict of interest in that it incentivizes sale of qualifying insurance products over
those not covered under any relevant bonus/discount program. Please ask your financial advisor for
information on what products are covered under relevant bonus programs.
In 2018, Howard Bailey Financial, Inc. began working with Advisors Excel and entered into a forgivable loan
arrangement. Under this arrangement, Howard Bailey received funds to assist in the transition of client
accounts to the AEWM platform. The balance of the loan was forgiven in installments based on the
percentage of client accounts moved to the aforementioned platform. This loan and the forgiveness schedule
create a conflict of interest as they further incentivized use of AEWM as a sub-adviser for client accounts.
As of September, 2021, the balance of the loan was fully forgiven.
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Item 15 - Custody
We do not maintain physical possession of client funds or securities. However, we are deemed to have
custody of certain client accounts because we are authorized to deduct advisory fees from client accounts
and because certain clients have authorized us, through standing letters of authorization (“SLOAs”), to
instruct the qualified custodian to transfer funds to designated third parties. Client assets are maintained with
an independent qualified custodian, generally Fidelity Brokerage Services LLC.
Howard Bailey does not physically withdraw advisory fees from client accounts. Pursuant to the client’s
written authorization, Howard Bailey provides the applicable fee information or instructions to the qualified
custodian, and the custodian deducts the advisory fee from the client’s account and remits it to Howard
Bailey. Clients should receive account statements directly from the qualified custodian at least quarterly and
are encouraged to carefully review those statements.
Qualified Retirement Plan Custody
We do not have actual or constructive custody of any client's account. We do not have the ability to deduct
fees directly from the plan accounts.
Item 16 - Investment Discretion
We usually receive discretionary authority from you at the beginning of an advisory relationship to select the
identity and amount of securities to be bought or sold. This information is described in the Advisory
Agreement you sign with us. In all cases, however, this discretion is exercised in a manner consistent with
your stated investment objectives for your account.
When selecting securities and determining amounts, we observe the investment policies, limitations and
restrictions you have set. For registered investment companies, our authority to trade securities may also
be limited by certain federal securities and tax laws that require diversification of investments and favor
the holding of investments once made.
We require that any investment guidelines and/or restrictions be provided to us in writing.
Prior to assuming discretionary authority, clients must execute the Advisory Agreement. Execution of the
Advisory Agreement grants us the authority to determine, without obtaining specific client consent, both
the amount and the type of securities to be bought and sold to help achieve the client account
objectives.
The third party money manager and/or custodians may have discretion over your account. The Advisory
Agreement details this in full.
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Qualified Retirement Plan Advisory Services
Our recommendations regarding our qualified retirement plan consulting services are made on a non-
discretionary basis. The plan sponsor retains the decision making authority over the plan. When
recommending securities, we observe the investment policies, limitations, and restriction set by the plan and
plan sponsor.
Item 17 - Voting Client Securities
As a matter of firm policy and practice, we do not have any authority to and do not vote proxies on behalf
of advisory clients. You retain the responsibility for receiving and voting proxies for any and all securities
maintained in your portfolios. We may provide advice to you regarding your voting of proxies. We are
authorized to instruct the custodian to forward you copies of all proxies and shareholder communications
relating to your account assets.
Item 18 - Financial Information
We are required to provide you with certain financial information or disclosures about our financial
condition. We have no financial commitment that would impair our ability to meet any contractual and
fiduciary commitments to you, our client. We have not been the subject of any bankruptcy proceedings.
In no event shall we charge advisory fees that are both in excess of five hundred dollars and more than six
months in advance of advisory services rendered.
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HOWARD BAILEY
Investment Advisory Services may be offered through Howard Bailey Securities, LLC, a registered
investment advisor. Certified Financial Planner Board of Standards Inc. owns the certification
marks CFP®, CERTIFIED FINANCIAL PLANNER™ and CFP® (with flame design) in the U.S., which
it awards to individuals who successfully complete CFP Board’s initial and ongoing certification
requirements. The CLU® mark is the property of The American College, which reserves sole rights
to its use, and is used by permission.
R E TI R E W ITH PU R PO S E
(866) 482-9559
HOWARDBAILEY.COM