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Cover Page - Item 1
IAMS Wealth Management, LLC
Form ADV Part 2A Brochure
October 6, 2025
18881 West Dodge Road, Suite 180E
Omaha, NE 68022
Phone: (888) 255-7670
Email: info@iamswm.com
Website: www.iamswm.com
IAMS Wealth Management, LLC is an investment adviser registered with the Securities and Exchange Commission
("SEC"). An "investment adviser" means any person who, for compensation, engages in the business of advising
others, either directly or through publications or writings, as to the value of securities or as to the advisability of
investing in, purchasing, or selling securities, or who, for compensation and as part of a regular business, issues or
promulgates analyses or reports concerning securities. Registration with the SEC or any state securities authority
does not imply a certain level of skill or training.
This brochure provides information about the qualifications and business practices of IAMS Wealth Management,
LLC. If you have any questions about the contents of this brochure, please contact us at (888) 255-7670. The
information in this brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority.
information about
is available on the SEC’s website at
IAMS Wealth Management, LLC
Additional
www.adviserinfo.sec.gov. The firm's CRD/IARD number is 286085.
IAMS Wealth Management, LLC
Form ADV Part 2A Brochure
Page 2
Material Changes - Item 2
We review and update our Form ADV Part 2A Brochure at least annually to make sure that it remains current. The
purpose of this page is to inform you of any material changes since the previous annual updating amendment to
this brochure, submitted to regulators on March 7, 2024.
On March 30, 2025, we submitted our annual updating amendment for the fiscal year 2024 with the following
changes to this brochure:
• We updated Item 4 to reflect that, as of January 24, 2025, we had approximately $343,012,390 in
discretionary assets under management and no assets under management on a non-discretionary basis.
• We updated Items 4 and 5 regarding the use of model portfolios.
• We also updated Item 11 to clarify that accounts owned by our firm or persons associated with our firm
may participate in block trading with your accounts; however, they will not be given preferential
treatment.
• We updated Item 12 regarding our use of trade aggregation, where we combine multiple orders for
shares of the same securities purchased for advisory accounts we manage (this practice is commonly
referred to as “block trading”). We will then distribute a portion of the shares to participating accounts
in a fair and equitable manner so that each participating account pays an average price per share for all
transactions and pays a proportionate share of all transaction costs.
• We updated Item 13 to clarify that if the Associated Person assigned to your account leaves our firm, we
will assign a new one for you and promptly notify you accordingly.
• We updated Item 14 regarding the use of lead-generation and appointment-setting services to identify
prospective clients.
Subsequently, on October 6, 2025, we made the following additional updates:
• We updated Item 8 with important information related to risks associated with investing in specific types
of securities, including equities (stocks), fixed income securities, municipal securities, preferred
securities, foreign securities, mutual funds, exchange traded funds (ETFs), alternative investments,
private funds, illiquid securities, buffer ETFs, inverse and leveraged funds, variable annuities, and
registered index-linked annuities (RILAs).
• We updated Items 10, 11, 12, and 14 regarding conflicts of interest related to our affiliation with
American Elm Distribution Partners, LLC (“AEDP”), a wholesale broker-dealer.
• We also updated Item 14 with important information regarding conflicts of interest associated with our
cash and non-cash compensation and incentives practices.
Full Brochure Available
In addition to the items noted above, please carefully review the entire brochure. If you have questions or if you
would like to receive a complete copy of our most current Form ADV Part 2A Brochure at any time, free of charge,
please contact Mike Hansen, Chief Compliance Officer, at (888) 255-7670 or mike@iamswm.com.
IAMS Wealth Management, LLC
Form ADV Part 2A Brochure
Page 3
Table of Contents - Item 3
Cover Page - Item 1 ................................................................................................................................... 1
Material Changes - Item 2 ......................................................................................................................... 2
Table of Contents - Item 3 ........................................................................................................................ 3
Advisory Business - Item 4 ........................................................................................................................ 4
Fees and Compensation - Item 5 .............................................................................................................. 8
Performance-Based Fees and Side-By-Side Management - Item 6 ........................................................ 14
Types of Clients - Item 7.......................................................................................................................... 14
Methods of Analysis, Investment Strategies and Risk of Loss - Item 8................................................... 14
Disciplinary Information - Item 9 ............................................................................................................ 21
Other Financial Industry Activities or Affiliations - Item 10 .................................................................... 22
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading - Item 11 ........... 23
Brokerage Practices - Item 12 ................................................................................................................. 23
Review of Accounts - Item 13 ................................................................................................................. 27
Client Referrals and Other Compensation - Item 14 .............................................................................. 27
Custody - Item 15 .................................................................................................................................... 29
Investment Discretion - Item 16 ............................................................................................................. 30
Voting Client Securities - Item 17 ........................................................................................................... 30
Financial Information - Item 18 .............................................................................................................. 30
IAMS Wealth Management, LLC
Form ADV Part 2A Brochure
Page 4
Advisory Business - Item 4
IAMS Wealth Management, LLC (“IAMS Wealth” and/or “the firm”) is a limited liability company organized in the
State of Nebraska. Steve Michael Murray, Charles Michael Heuring, Charles Richard Heuring, Michael Gregory
Hansen, and Christopher Ross Ramelb are the principal owners of the firm. IAMS Wealth has been offering
investment advisory services since 2016.
The following paragraphs describe our services and fees. You may see the term Associated Person throughout
this Brochure. As used in this Brochure, this term refers to anyone from our firm who is an officer, employee, or
individual providing investment advice on behalf of our firm. Where required, such persons are properly licensed
or registered as investment adviser representatives.
Portfolio Management Services
IAMS Wealth offers discretionary portfolio management services. Discretionary portfolio management means
that we choose the broker-dealer/custodian to be used, and we make investment decisions and place buy or sell
orders in your account without contacting you to receive your advance permission. If you wish, you may limit our
discretionary authority by, for example, setting a limit on the type of securities that can be purchased for your
account. All restrictions or guidelines must be provided in writing. Our investment advice is tailored to meet our
clients’ needs and investment objectives. If you decide to hire our firm to assist you with the management of your
portfolio, an Associated Person of IAMS Wealth will meet with you and gather information about your financial
situation, investment objectives, and any reasonable restrictions you would like to impose on the management
of the account. The information we gather will help us implement an asset allocation strategy that will be specific
to your needs and goals.
We use model portfolios developed by us (proprietary models) or other registered investment advisers (third-
party models). These other advisers are responsible for the research and security selection for the third-party
models, and IAMS Wealth is responsible for the supervision of the account and implementation of transactions
based on trading signals provided by the third-party model managers. Clients will receive relevant information
about model portfolios in the form of fact sheets.
Accounts are managed to diversify clients’ investments and may include various types of securities such as equity
securities, Exchange Traded Funds (ETFs), corporate debt securities, commercial paper, certificates of deposit,
municipal securities, investment company products, and U.S. Government securities. Other types of investments
may also be recommended where such investments are appropriate based on the client’s stated goals and
objectives.
Investments and allocations are determined based on the client's predefined objectives, risk tolerance, time
horizon, financial horizon, financial information, and other various suitability factors. Further restrictions and
guidelines imposed by clients may affect the composition and performance of a client’s portfolio. For these
reasons, the performance of the portfolio may not be identical to that of the average client of IAMS Wealth. On
an ongoing basis, IAMS Wealth reviews the client’s financial circumstances and investment objectives and makes
the necessary adjustments to the client’s portfolio to achieve the desired results.
Clients are required to provide the firm with prompt notice of any changes in their personal financial
circumstances, investment objectives, goals, and risk tolerance. IAMS Wealth will contact clients at least annually
to determine whether there have been any changes in a client's personal financial circumstances, investment
objectives, and risk tolerance.
Referrals to Third-Party Investment Advisers
Additionally, from time to time, we may recommend that you use the services of, or specific programs offered
through, a third-party investment adviser ("TPIA") to manage a portion of or your entire investment portfolio. All
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Form ADV Part 2A Brochure
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TPIAs recommended by our firm must either be registered as investment advisers or exempt from registration
requirements in applicable jurisdictions. After gathering information about your financial situation and objectives,
we will recommend that you engage a specific TPIA or investment program. Factors that we take into
consideration when making our recommendation(s) include, but are not limited to, the following: the TPIA’s
performance, methods of analysis, fees, your financial needs, investment goals, risk tolerance, and investment
objectives. We will monitor the TPIA’s performance to ensure its management and investment style remain
aligned with your investment goals and objectives.
The TPIA will actively manage your portfolio and will assume discretionary investment authority over your
account. The TPIA(s) may use one or more model portfolios to manage your account. We will assume discretionary
authority to reallocate your assets, where we deem such action to be appropriate.
You will be required to sign an agreement directly with the recommended TPIA. You may terminate your advisory
relationship with the TPIA according to the terms of your agreement with the TPIA. You should review each TPIA’s
disclosure brochure and advisory agreement for specific information on how you may terminate your advisory
relationship with the TPIA and how you may receive a refund, if applicable. You should contact the TPIA directly
with any questions regarding your advisory agreement with the TPIA.
Typically, fees charged by recommended TPIAs are payable quarterly or monthly. If we recommend a TPIA that
charges fees in advance, the TPIA will prorate the fee in accordance with the advisory agreement between you
and the TPIA, and any prepaid, unearned fees, including any portion paid to us, will be promptly refunded to you.
Prior to the client entering into a management agreement with a TPIA, the TPIA fees, including the portion of the
fee that will be paid to IAMS Wealth, will be fully disclosed. Lower fees for comparable services may be available
from other sources.
ERISA Plan Services
IAMS Wealth offers certain advisory services to specifically designated retirement plans (“Plan”) qualified under
Section 401(a) of the Internal Revenue Code of 1986, as amended, and the Plan Sponsor (the “client”) as the
responsible plan fiduciary under the Employee Retirement Income Security Act (“ERISA”). In performing the
following services, IAMS Wealth will act as an investment adviser to the plan and as a fiduciary to the extent
defined by ERISA Section 3(21).
As a 3(21) investment fiduciary, IAMS Wealth provides certain services to the client on a non-discretionary basis
as agreed upon between the client and IAMS Wealth. The client will be the responsible plan fiduciary for the
control and/or management of the assets of the Plan, and for the selection and monitoring of service providers
for the Plan, in accordance with the requirements of ERISA. The client will retain ultimate decision-making
authority for investments and may accept or reject any recommendations made by IAMS Wealth.
Fiduciary services may include one or more of the following:
• Reviewing and providing recommendations to the investment policy statement (“IPS”).
• Assisting the client with recommendations regarding menu diversification and non-discretionary model
portfolios.
• Meeting with the client periodically to discuss the reports and the investment decisions and make
recommendations.
•
• Assisting in monitoring investment options by preparing quarterly and annual reports that document
investment performance, consistency of fund management, and conformance to any guidelines set forth
in the Plan and notifying the client of any recommendations.
Performing an analysis of the fees and expenses associated with the investments and the service
providers, and recommending changes when warranted.
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Form ADV Part 2A Brochure
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•
Providing recommendations and guidance regarding a Qualified Default Investment Alternative
(“QDIA”).
Non-fiduciary services may include one or more of the following:
• On a mutually agreeable schedule, IAMS Wealth will assist in the education of the participants in the Plan
about general investment principles and the investment alternatives available under the Plan. Our
assistance with general investment education shall be consistent with and within the scope of the
definition of investment education provided by the Department of Labor.
• Upon a mutually agreeable date(s), IAMS Wealth will assist in the group enrollment meetings and discuss
retirement plan participation among employees and investment and financial understanding by the
employees.
Other services may be provided as agreed upon in writing between the client and IAMS Wealth. The agreed-upon
services and fees will be set forth in the advisory agreement between the client and IAMS Wealth.
Self-Directed Brokerage Accounts
Some IAMS Wealth IARs work with employer sponsored retirement plan participants whose Plan offers a feature
known as a “Self-Directed Brokerage Account” (“SDBA”). This feature can be branded differently by various
custodians, such as Schwab’s “Personal Choice Retirement Account” (“PCRA”), but the basic functionality is
similar. In these situations, a participant directs the retirement Plan’s recordkeeper to move an allowable portion
of their account, as set forth by the Plan document or by the recordkeeper, to a self-directed brokerage account.
While the account is still considered a Plan asset, the participant can access a broader selection of investment
choices than those offered by the Plan. In addition, it allows the participant to engage a personal investment
adviser for advisory services. IAMS Wealth offers non-discretionary, general consulting services regarding the
assets in a self-directed brokerage account. As such, the participant may elect to provide IAMS Wealth with limited
trading authority to place trades in the account upon the client’s instruction.
Wrap Fee Programs
IAMS Wealth does not sponsor or manage any wrap fee programs. However, recommended TPIAs may offer
wrapped and/or non-wrapped pricing options. Wrap pricing structures typically allow the client to pay an all-
inclusive fee for management, brokerage, clearance, custody, and administrative services. Otherwise, transaction
costs may also be charged by the account custodian for the execution and clearance of advisory transactions
directed by such TPIAs. A complete description of the programs and services provided, the amount of total fees,
the payment structure, termination provisions, and other aspects of each program is detailed and disclosed in the
TPIA’s Form ADV Part 2A or equivalent disclosure documents.
Financial Planning and Consulting Services
We offer broad-based financial planning services regarding the management of financial resources based on an
analysis of the client’s individual needs. We will meet with you to gather information about your financial
circumstances and objectives. Once we collect and analyze the documentation and information you provide, we
work with you to develop a financial plan designed to help you achieve your financial goals and objectives. In this
way, IAMS Wealth assists the client in developing a strategy for the management of income, assets, and liabilities.
In general, financial planning services may include any one or all of the following:
•
Cash Flow Analysis – Assessment of a client’s present financial situation by collecting information
regarding net worth and cash flow statements, tax returns, insurance policies, investment portfolios,
pension plans, employee benefit statements, etc. The firm advises on ways to reduce risk and coordinate
and organize records and estate information.
• Retirement Analysis – Identification of a client’s long-term financial and personal goals and objectives
includes advice for accumulating wealth for retirement income or appropriate distribution of assets
following retirement. Tax consequences and implications are identified and evaluated.
IAMS Wealth Management, LLC
Form ADV Part 2A Brochure
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•
•
•
•
Portfolio Analysis/Investment Planning – We provide investment alternatives, including asset allocation,
and the effect on a client’s portfolio. We evaluate the economic and tax characteristics of existing
investments as well as their suitability for a client’s objectives. We identify and evaluate tax
consequences and their implications.
Insurance Analysis – Includes risk management associated with advisory recommendations based on a
combination of insurance types to meet a client’s needs, e.g., life, health, disability, and long-term care
insurance. This will necessitate an analysis of the cash needs of the family at death, the income needs of
surviving dependents, and disability income analysis.
Education Savings Analysis – Alternatives and strategies with respect to the complete or partial funding
of college or other post-secondary education.
Estate Analysis – We provide advice with respect to property ownership, distribution strategies, estate
tax reduction, and tax payment techniques.
Financial plans are based on a client’s financial situation, based on the information provided to the firm. The
recommendations and solutions are designed to achieve the client’s desired goals, subject to periodic evaluation
of the financial plan, which may require revision to meet changing circumstances. We should be notified promptly
of any change to a client’s financial situation, goals, objectives, or needs.
Clients can also request financial planning services that cover a specific area, such as retirement, estate planning,
or asset allocation analysis. We also offer consultative services where we set an appointment to meet with you
for financial planning advice for an hourly fee or general consulting for a fixed fee. You may choose to accept or
reject our recommendations. If you decide to proceed with our recommendations, you may do so either through
our investment advisory services or by using the advisory/brokerage firm of your choice.
In some cases, our recommendations may involve the purchase of insurance products. IAMS Wealth is affiliated
with Insurance Agency Marketing Services, Inc., a licensed insurance agency, through common ownership and
control. Investment Adviser Representatives of IAMS Wealth may also be licensed insurance agents. Insurance
Agency Marketing Services, Inc. and our dually licensed Investment Adviser Representatives can effect
transactions in insurance products and earn commission-based compensation for these activities. Clients should
be aware that a conflict of interest is inherent in such an arrangement. Clients are instructed that the fees paid to
the firm for advisory services are separate and distinct from the commissions earned by Insurance Agency
Marketing Services, Inc. and our dually licensed Investment Adviser Representatives. Clients of IAMS Wealth are
not required to purchase insurance products from Insurance Agency Marketing Services, Inc. or the firm’s dually
licensed Investment Adviser Representatives and can purchase insurance products from any insurance agency
and agent of their choice.
Note: Information related to tax and legal consequences that is provided as part of the financial plan is for
informative purposes only. Clients are instructed to contact their tax or legal advisers for personalized advice.
Assets Under Management
As of January 24, 2025, we had approximately $343,012,390 in discretionary assets under management and no
assets under management on a non-discretionary basis.
Investment Adviser Representatives Co-Branding
Our firm offers services through our network of investment adviser representatives (“Adviser Representatives”
or “IARs”). IARs may have their own legal business entities whose trade names and logos are used for marketing
purposes and may appear on marketing materials or client statements. The Client should understand that the
businesses are legal entities of the IAR and not of our firm, IAMS Wealth. The IARs are under the supervision of
our firm, IAMS Wealth, and the advisory services of the IAR are provided through our firm, IAMS Wealth. For
additional information, please ask your IAR.
IAMS Wealth Management, LLC
Form ADV Part 2A Brochure
Page 8
Fees and Compensation - Item 5
Portfolio Management Services Fees
IAMS Wealth’s portfolio management fees are payable monthly in arrears and are based on an average daily
balance of assets throughout the previous month. Fees will be assessed pro rata in the event the Asset
Management Agreement is executed at any time other than the first day of a calendar month.
The fee is deducted from the client's account held at the custodian, provided the following requirements are met:
• We have authorization from you, in writing, permitting the fees to be paid directly from your account
held by the qualified custodian.
• We disclose to you that it is your responsibility to verify the accuracy of the fee calculation and that the
•
custodian will not determine whether the fee is accurately calculated.
The qualified custodian agrees to send you a statement, at least quarterly, showing all funds that came
out of your account, including the amount of the advisory fee paid directly to our firm.
We may deduct the fee from a designated account to facilitate billing. If insufficient cash is available to pay such
fees, securities in an amount equal to the balance of unpaid fees will be liquidated to pay for the unpaid balance.
Our negotiable fee for portfolio management services is set forth in the following fee schedule:
IAMS Wealth may modify the fee at any time upon 30 days’ written notice, subject to the client’s consent.
A percentage of IAMS Wealth’s fee is paid to third-party model providers for their services. On an annual basis,
this fee ranges from 0.00% to 0.35% of total client assets under management. IAMS Wealth also charges an
administrative and technology fee of $100 per account, per year, at a prorated rate of $8.33 a month. A portion
of this fee is paid to our software provider(s). This flat fee is in addition to our advisory fees and will be charged
regardless of the value of each account.
IAMS Wealth allows related accounts to be combined for fee-paying purposes. We combine the account
valuations to assist you in meeting fee breakpoints and, therefore, lowering the overall fee level. IAMS Wealth
extends this option to all accounts residing in the same household and certain members of the same family.
However, any account that is not being charged a fee is excluded from the breakpoint aggregate calculation.
Negotiability of Fees: We allow Associated Persons servicing the account to negotiate the exact investment
management fees within the range disclosed in our Form ADV Part 2A Brochure. As a result, the Associated Person
servicing your account may charge more or less for the same service as another Associated Person of our firm.
Further, our annual investment management fee may be higher than that charged by other investment advisers
offering similar services/programs.
Billing on Cash Positions: The firm treats cash and cash equivalents as an asset class. Accordingly, unless otherwise
agreed in writing, all cash and cash equivalent positions (e.g., money market funds, etc.) are included as part of
assets under management for purposes of calculating the firm’s advisory fee. At any specific point in time,
depending upon perceived or anticipated market conditions/events (there is no guarantee that such anticipated
IAMS Wealth Management, LLC
Form ADV Part 2A Brochure
Page 9
market conditions/events will occur), the firm may maintain cash and/or cash equivalent positions for defensive,
liquidity, or other purposes. While assets are maintained in cash or cash equivalents, such amounts could miss
market advances and, depending upon current yields, at any point in time, the firm’s advisory fee could exceed
the interest paid by the client’s cash or cash equivalent positions.
Periods of Portfolio Inactivity: The firm has a fiduciary duty to provide services consistent with the client’s best
interest. As part of its investment advisory services, the firm will review client portfolios on an ongoing basis to
determine if any changes are necessary, based upon various factors, including but not limited to investment
performance, fund manager tenure, style drift, account additions & withdrawals, the client’s financial
circumstances, and changes in the client’s investment objectives. Based upon these and other factors, there may
be extended periods of time when the firm determines that changes to a client’s portfolio are neither necessary
nor prudent. Notwithstanding, unless otherwise agreed in writing, the firm’s annual investment advisory fee will
continue to apply during these periods, and there can be no assurance that investment decisions made by the
firm will be profitable or equal any specific performance level(s).
IAMS Investment Adviser Representatives (“IARs”) are compensated based on the total fees charged by IAMS.
IARs receive an “IAR remainder,” so once all expenses (e.g., custodial and manager expenses) are subtracted from
the net fee charged by IAMS, the IAR of record receives the remainder. In theory, this could generate a conflict of
interest as lower-cost model portfolios will increase the compensation paid to our IARs. However, IAMS’ IARs are
aware of their fiduciary duties under the Investment Advisers Act of 1940 and are monitored periodically by IAMS’
CCO to determine their adherence to the fiduciary standards and to do what is in the best interest of the clients.
IAMS Wealth’s fee revenue may vary among different model portfolios. Therefore, IAMS Wealth may have a
conflict of interest in recommending portfolios for which it receives higher advisory revenue than for portfolios
with lower advisory revenue. We attempt to control this conflict by always basing investment decisions on the
individual needs of our clients. Please note that the client may be able to obtain comparable services elsewhere
at more favorable pricing.
The Asset Management Agreement may be canceled at any time by the client or by IAMS Wealth with 30 days’
prior written notice to the client. Upon termination, any earned, unpaid fees will be due and payable by the client.
The client has the right to terminate the Asset Management Agreement without penalty within five business days
after entering into the agreement.
Upon termination of accounts, the account custodian will deliver securities and funds held in the account as
instructed by the client, unless the client requests that the account be liquidated. After the Agreement has been
terminated, transactions are processed at the prevailing brokerage rates, and the client becomes responsible for
monitoring their own assets, and IAMS Wealth has no further obligation to act or provide advice with respect to
those assets. The account custodian typically charges the client’s account a $50 transfer fee for full transfers out
of the client’s account. The fee does not apply to partial transfers. IAMS Wealth does not receive any portion of
this transfer fee.
Third-Party Referral Fees
As disclosed in Item 4 above, IAMS Wealth will share in a portion of the advisory fee paid to the TPIA to which we
refer clients for the management of their accounts. Where you engage a TPIA that we recommend, we will receive
compensation from the TPIA for recommending that you use their services. These compensation arrangements
present a conflict of interest because we have a financial incentive to recommend the services of a particular TPIA
over another TPIA with which we have more favorable compensation arrangements or other professional
relationships. Comparable services may be available for lower or higher fees through other service providers with
which we have no compensation arrangements or other professional relationships. In order to address this
conflict, our firm has adopted a code of ethics that obliges all associated persons to deal fairly with all clients,
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Form ADV Part 2A Brochure
Page 10
uphold their fiduciary duty, and put the client's interest first. Clients are not required to use the services of any
TPIA we recommend.
ERISA Plan Fees
The plan assets will be held by an independent custodian, not IAMS Wealth. IAMS Wealth may recommend a
custodian, but the client shall retain the ultimate authority to determine which custodian to use and will enter
into a separate agreement with the selected custodian. The client is solely responsible for paying all fees or
charges of the custodian or other record-keeper. The client will authorize the recordkeeper to provide us with
copies of all periodic statements and other reports that the recordkeeper sends to the client. IAMS Wealth will
rely, without independent verification, upon the valuation of assets as provided by the client or the record-keeper
of the plan assets. Any such valuation shall not be a guarantee with respect to the market value of the assets, or
any portion thereof, in the Plan.
Depending on the client’s desired custodian, third-party administrator, and/or record-keeper, IAMS Wealth’s fees
will either be billed at monthly or quarterly intervals based on either:
• A negotiated flat dollar amount per plan, per year, as set forth in the agreement between the client and
IAMS Wealth. The agreed-upon fee may be billed pro rata (proportionately across participants), per
capita (equally across participants), per plan, or per participant (where the same flat fee is deducted
from each account).
• A negotiated percentage of the plan assets we advise on, as set forth in the agreement between the
client and IAMS Wealth. The agreed-upon rate will be multiplied by the average daily balance of plan
assets during the calendar month/quarter.
Fees will be prorated for any partial billing periods based on the number of days IAMS Wealth rendered its
services. If fees are deducted from the plan assets, the client’s custodian/record-keeper will send statements to
the client that will reflect the fees paid to IAMS Wealth, but the client should verify the accuracy of the fees paid.
For purposes of calculating the fee, the amount of the plan assets we advise on will be determined at the end of
the period for which fees are being calculated. Either party may terminate the agreement by notification to the
other party within five (5) business days of the date of its execution without penalty to either party. Otherwise,
the agreement will continue in effect from the date set forth in the agreement and may be terminated at any
time upon receipt of a thirty (30) day notification to terminate by either party to the other.
Self-Directed Brokerage Account Fees
Typically, the Plan Sponsor does not pay for these services. The participant will enter into a written agreement
with IAMS Wealth for a fixed annual fee, not to exceed $200/year. The fee is negotiable based on the scope of
services and is payable in advance by check. Other fee payment arrangements may be negotiated on a case-by-
case basis.
Financial Planning Fees
IAMS Wealth offers financial planning and consulting services. Prior to engaging IAMS Wealth to provide
consulting services, the client will be required to enter into a written Agreement with our firm. The Agreement
will set forth the terms and conditions of the engagement and describe the scope of the services to be provided
and the fee that is due from the client. IAMS Wealth will charge a fixed fee and/or an hourly fee for these services.
We utilize the following financial planning fee schedules:
•
Fixed Fees: IAMS Wealth will charge a fixed fee of up to $10,000.00 for broad-based planning services.
In limited circumstances, the total cost could potentially exceed $10,000.00. In these cases, we will notify
the client and may request that the client pay an additional fee. Generally, for a broad-based plan, IAMS
Wealth requires full payment upon delivery of the financial plan.
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Form ADV Part 2A Brochure
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• Hourly Fees: IAMS Wealth charges an hourly fee of up to $300 for clients who request specific services
(such as a modular plan or hourly consulting services) and do not desire a broad-based financial plan.
Generally, the hourly fee is due to IAMS Wealth upon completion of the agreed-upon services.
Other fee payment arrangements may be negotiated with the client on a case-by-case basis. All such
arrangements will be clearly set forth in the financial planning agreement signed by the client and the firm.
Either party may terminate the Agreement by written notice to the other. In the event the client terminates IAMS
Wealth’s consulting services, the balance of any prepaid, unearned fees (if any) will be promptly refunded to the
client.
Model Portfolio Fees
IAMS Wealth’s investment platform, previously described in Item 4 of this disclosure brochure, is designed to
allow us to recommend and select proprietary or third-party models for you.
The actual fee charged to you will not vary depending on the model portfolio. For all models, IAMS Wealth IARs
receive an “IAR remainder,” so once all expenses (e.g., custodial and manager expenses) are subtracted from the
net fee charged by IAMS, the IAR of record receives the remainder. In theory, this could generate a conflict of
interest as lower-cost model portfolios will increase the compensation paid to our IARs. However, IAMS’ IARs are
aware of their fiduciary duties under the Investment Advisers Act of 1940 and are monitored periodically by IAMS’
CCO to determine their adherence to the fiduciary standards and to do what is in the best interest of the clients.
Additional Fees and Expenses
IAMS Wealth’s fees are negotiable based on the complexity of client goals and objectives and the level of services
rendered. As described above, the fees are charged as described and are not based on a share of capital gains of
the funds of an advisory client.
All fees paid to IAMS Wealth for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds or exchange traded funds to their shareholders. These fees and expenses are described
in each fund's prospectus. These fees generally include a management fee, other fund expenses, an early
redemption fee, and a possible distribution fee. A client could invest in a mutual fund directly, without the services
of IAMS Wealth. In that case, the client would not receive the services provided by IAMS Wealth, which are
designed, among other things, to assist the client in determining which mutual fund or funds are most appropriate
to each client's financial condition and objectives. Accordingly, the client should review both the fees charged by
the funds and the fees charged by IAMS Wealth to fully understand the total amount of fees to be paid by the
client and to thereby evaluate the advisory services being provided.
Mutual funds generally offer multiple share classes based on certain eligibility and/or purchase requirements. For
instance, in addition to retail share classes (typically referred to as class A, class B, and class C shares), mutual
funds may also offer institutional share classes or other share classes that are specifically designed for purchase
by investors who meet certain specified eligibility criteria, including, for example, whether an account meets
certain minimum dollar amount thresholds or is enrolled in an eligible fee-based investment advisory program.
Institutional share classes usually have a lower expense ratio than other share classes.
For Clients investing in mutual funds, the firm requires that the Associated Person purchase the share class most
beneficial to the Client, generally the institutional or advisory share class. In some cases, these share classes are
not made available by the sponsor fund. Here, the firm will direct the Associated Person to seek a comparable,
similar mutual fund that provides an advisory share class, and offer the fund and share class to the Client. If no
comparable fund with an advisory share class is available, the Client may pay higher fees that include 12b-1 fees.
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Class A shares that transfer into Client accounts are periodically converted to the advisory or institutional share
class. The firm requires advisory or institutional share classes in accounts, and does not permit purchases of Class
A, B, or C shares in advisory accounts unless there is no advisory share class available and no similar mutual fund
with an advisory share class.
Further information regarding fees and charges assessed by a mutual fund is available in each mutual fund’s
prospectus. Although the firm uses its best efforts to purchase lower-cost mutual fund shares when available,
some mutual fund companies do not offer institutional classes or funds that do not pay 12b-1 distribution fees.
Advisory recommendations are based on financial information and the situation that you disclose to us at the
time the services are provided. Certain assumptions may be made with respect to interest and inflation rates, and
the use of past trends and performance of the market and economy. Past performance is in no way an indication
of future returns. As your financial situation, goals, objectives, or needs change, you must notify us promptly.
Regulatory Fees
To pay for the execution of trades, regulatory Trading Activity Fees (TAF) may be added to certain applicable sales
transactions. The Securities and Exchange Commission (SEC) regulatory fee is assessed on Client accounts for sell
transactions, and a FINRA fee is assessed on Client accounts for sell transactions, for certain covered securities.
All custodians recommended by the Advisor are FINRA members. These fees recover the costs incurred by the
SEC and FINRA for supervising and regulating the securities markets and securities professionals. The fee rates
vary depending on the type of transaction and the size of that transaction. Trading Activity Fees rates, though
subject to change, are nominal. For more information on the SEC and FINRA fees, please visit their websites:
https://www.sec.gov/fast-answers/answerssec31htm.html
http://www.finra.org/industry/trading-activity-fee
Please note that any TAF fees collected are not retained by the Advisor or custodian but are only collected by the
custodian and remitted to the SEC or FINRA.
Sales Compensation
Certain Executive officers and other Associated Persons of IAMS Wealth are also licensed as insurance agents and
can effect transactions in various insurance products, including life, health, disability, long-term care, and
annuities, among others. The firm expects that clients to whom it offers advisory services may also be clients for
whom such individuals act as insurance agents. As such, licensed persons will earn commission-based
compensation for selling insurance products, including insurance products they sell to our clients. Insurance
commissions earned by these persons are separate from and in addition to our advisory fees. The sale of insurance
instruments and other commissionable products offered by Associated Persons is intended to complement our
advisory services. However, this practice presents a conflict of interest because persons providing investment
advice on behalf of our firm who are insurance agents have an incentive to recommend insurance products to
you for the purpose of generating commissions rather than solely based on your needs. We address this conflict
of interest by recommending insurance products only where we, in good faith, believe that it is appropriate for
the client’s particular needs and circumstances, and only after a full presentation of the recommended insurance
product to our client. In addition, we explain the insurance underwriting process to our clients to illustrate how
the insurer also reviews the client’s application and disclosures prior to the issuance of a resulting insuring
agreement. Clients to whom the firm offers advisory services are informed that they are under no obligation to
purchase insurance services. Clients who do choose to purchase insurance services are under no obligation to use
our licensed Associated Persons and may use any insurance brokerage firm and agent they choose.
Where fixed annuities are sold, clients should also note that the annuity sales result in substantial up-front
commissions and ongoing trails based on the annuity’s total value. In addition, many annuities contain surrender
charges and/or restrictions on access to your funds. Payments and withdrawals can have tax consequences.
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Optional lifetime income benefit riders are used to calculate lifetime payments only and are not available for cash
surrender or in a death benefit unless specified in the annuity contract. In some annuity products, fees can apply
when using an income rider. Annuity guarantees are based on the financial strength and claims-paying ability of
the issuing insurance company. We urge our clients to read all insurance contract disclosures carefully before
making a purchase decision. Rates and returns mentioned on any program presented are subject to change
without notice. Insurance products are subject to fees and additional expenses.
Associated Persons who provide investment advice on behalf of our firm may also be registered representatives
with various securities broker-dealers registered with the Securities and Exchange Commission and the Financial
Industry Regulatory Authority (“FINRA”). As registered representatives, Associated Persons receive commission-
based compensation for buying and selling securities and insurance products, including 12b-1 fees and other trails
for the sale of mutual funds or annuity products. This commission compensation is separate and distinct from our
advisory fees. IAMS Wealth's advisory clients are not obligated to purchase the products or services of any of
these broker-dealers. Clients may purchase or sell insurance and securities at the brokerage firm of their choice.
The sale of mutual funds, annuity contracts, insurance instruments, and other commissionable products offered
by Associated Persons is intended to complement IAMS Wealth's advisory services. However, a conflict of interest
exists due to the potential receipt of dual forms of compensation. IAMS Wealth has policies and procedures in
place to monitor all client transactions, and all client transaction costs will be disclosed to the client. Clients to
whom the firm offers advisory services are informed that they are under no obligation to use the firm’s Associated
Persons for insurance services and may use the insurance firm and agent of their choice.
External Compensation
IAMS Wealth’s IARs are compensated primarily by IAMS Wealth in the form of a percentage of fees they collect
for the assets they attract to IAMS Wealth’s investment platform.
Also, from time to time, IAMS Wealth initiates incentive programs for its IARs. These programs may compensate
them for attracting new assets and clients by promoting our investment advisory services. IAMS Wealth may also
initiate programs that reward IARs who meet total production criteria, participate in advanced training, and/or
improve client service. IARs who participate in these incentive programs may be rewarded with cash and/or non-
cash compensation, such as deferred compensation, bonuses, training symposiums, marketing assistance, shares
of stock in IAMS Wealth, and recognition trips. IAMS Wealth’s activities do not increase the Firm's fee.
IAMS Wealth may pay bonuses to prospective IAMS Wealth IARs to entice them to join IAMS Wealth and
transition their current clients. Prospective clients should be aware that this practice might constitute a conflict
of interest in that the recommendation to transition their advisory relationship to IAMS Wealth may be viewed
as being in the best interest of IAMS Wealth and its IARs as opposed to the clients.
IRA Rollover Considerations
As a normal extension of financial advice, we provide education or recommendations related to the rollover of an
employer-sponsored retirement plan. A plan participant leaving employment has several options. Each choice
offers advantages and disadvantages, depending on desired investment options and services, fees and expenses,
withdrawal options, required minimum distributions, tax treatment, and the investor's unique financial needs and
retirement plans. The complexity of these choices may lead an investor to seek assistance from us.
An Associated Person who recommends an investor roll over plan assets into an Individual Retirement Account
(“IRA”) may earn an asset-based fee as a result, but no compensation if assets are retained in the plan. Thus, we
have an economic incentive to encourage an investor to roll plan assets into an IRA. In most cases, fees and
expenses will increase for the investor as a result because the above-described fees will apply to assets rolled
over to an IRA, and the outlined ongoing services will be extended to these assets.
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We are fiduciaries under the Investment Advisers Act of 1940, and when we provide investment advice to you
regarding your retirement plan account or individual retirement account, we are also fiduciaries within the
meaning of Title I of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as
applicable, which are laws governing retirement accounts. We have to act in your best interests and not put our
interests ahead of your interests. At the same time, the way we make money creates some conflicts with your
interests.
We strive to outline all conflicts of interest between you, our firm, and our Associated Persons in this Disclosure
Brochure. If additional conflicts arise in the future, we will notify you in writing or supply you with an updated
Disclosure Brochure.
Performance-Based Fees and Side-By-Side Management - Item 6
Our firm and Associated Persons do not accept performance-based fees. Performance-based fees are based on a
share of capital gains on or capital appreciation of the client’s assets.
Types of Clients - Item 7
We generally offer investment advisory services to individuals, pension and profit sharing plans and participants,
trusts, estates, charitable organizations, corporations, and other business entities.
IAMS Wealth requires a minimum of $25,000 to open and maintain an advisory account. At our sole discretion,
we may waive this requirement. This requirement can be met by combining two or more accounts owned by you
or related family members.
Methods of Analysis, Investment Strategies and Risk of Loss - Item 8
We may use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
•
•
•
•
•
Charting Analysis – the gathering and processing of price and volume information for a particular
security. This price and volume information is analyzed using mathematical equations. The resulting data
is then applied to graphing charts, which are used to evaluate future price movements based on price
patterns and trends.
Fundamental Analysis – the analysis of individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company's industry. The resulting data
is used to measure the true value of the company's stock compared to the current market value.
Technical Analysis – the study of past price patterns and trends in the financial markets to evaluate the
direction of both the overall market and specific stocks.
Cyclical Analysis – a type of technical analysis that involves evaluating recurring price patterns and trends.
Long-Term Purchases – securities purchased with the expectation that the value of those securities will
grow over a relatively long period of time, generally greater than one year.
Short-Term Purchases – securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities' short-
term price fluctuations.
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• Value Investing – A strategy focused on identifying undervalued stocks by analyzing financial metrics
such as price-to-earnings ratios, book values, and cash flows. Investments are made with the belief that
the market will eventually recognize the true value of these stocks.
• Growth Investing – The strategy of investing in companies with above-average earnings growth potential,
even if their stock prices appear high based on traditional valuation metrics. This approach assumes
continued expansion and market dominance.
•
•
•
• Momentum Investing – A strategy that involves buying securities that have shown upward price trends
and selling those that have been declining. This approach is based on the premise that securities that
have performed well in the past will continue to do so.
Income Investing – A strategy that focuses on generating a steady stream of income from investments,
primarily through dividend-paying stocks, bonds, and other interest-bearing securities.
Sector Rotation – An investment strategy that shifts asset allocations among different industry sectors
based on macroeconomic trends, business cycles, and anticipated market conditions.
Tactical Asset Allocation – A dynamic investment strategy that actively adjusts portfolio allocations based
on market conditions, aiming to capitalize on short-term opportunities while maintaining a long-term
investment perspective.
We primarily give investment advice that is related to long-term holdings. However, our investment strategies,
models, and manager selection, and advice may vary depending upon each client's specific financial situation. As
such, we determine investments and allocations based upon your predefined objectives, risk tolerance, time
horizon, financial horizon, financial information, liquidity needs, and other various suitability factors. Your
restrictions and guidelines may affect the composition of your portfolio. Third-party models are developed by
other advisers in accordance with investment programs developed by the other advisers.
Investing in securities involves the risk of loss that clients should be prepared to bear. Clients should fully
understand the nature of the contractual relationship(s) into which they are entering and the extent of their risk
exposure. Certain investment strategies may not be suitable for many members of the public. You should carefully
consider whether the strategies employed would be appropriate for you in light of your experience, objectives,
financial resources, and other relevant circumstances.
General Investment Risk: All investments come with the risk of loss. Investing may involve substantial risks,
including the complete possible loss of principal plus other losses, and may not be suitable for many members of
the public. Investments, unlike savings and checking accounts at a bank, are not insured by the government to
protect against market losses. Different market instruments carry different types and degrees of risk, and you
should familiarize yourself with the risks involved in the particular market instruments in which you intend to
invest.
Loss of Value: There can be no assurance that a specific investment will achieve its investment objectives, and
past performance should not be seen as a guide to future returns. The value of investments and the income
derived may fall as well as rise, and investors may not recoup the original amount invested. Investments may also
be affected by any changes in exchange control regulations, tax laws, withholding taxes, international, political,
and economic developments, and government, economic, or monetary policies.
Interest Rate Risk: Fixed income securities and funds that invest in bonds and other fixed income securities may
fall in value if interest rates change. Generally, the prices of debt securities rise when interest rates fall, and their
prices fall when interest rates rise. Longer-term debt securities are usually more sensitive to interest rate changes.
Credit Risk: Investments in bonds and other fixed income securities are subject to the risk that the issuer(s) may
not make required interest payments. An issuer suffering an adverse change in its financial condition could lower
the credit quality of a security, leading to greater price volatility of the security. A lowering of the credit rating of
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a security may also offset the security's liquidity, making it more difficult to sell. Funds investing in lower-quality
debt securities are more susceptible to these problems, and their value may be more volatile.
Company Risk: When investing in stock positions, there is always a certain level of company or industry-specific
risk that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced through
appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based
on factors specific to the company or its industry. For example, if a company’s employees go on strike or the
company receives unfavorable media attention for its actions, the value of the company may be reduced.
Management Risk: Your investment with our firm varies with the success and failure of our investment strategies,
research, analysis, and determination of portfolio securities. If our investment strategies do not produce the
expected returns, the value of the investment will decrease.
Environmental, Social, and Governance Investment Criteria Risk: If a portfolio is subject to certain
environmental, social, and governance (ESG) investment criteria, it may avoid purchasing certain securities for
ESG reasons when it is otherwise economically advantageous to purchase those securities or may sell certain
securities for ESG reasons when it is otherwise economically advantageous to hold those securities. In general,
the application of the portfolio’s ESG investment criteria may affect the portfolio’s exposure to certain issuers,
industries, sectors, and geographic areas, which may affect the financial performance of the portfolio, positively
or negatively, depending on whether these issuers, industries, sectors, or geographic areas are in or out of favor.
An adviser can vary materially from other advisers with respect to its methodology for constructing ESG portfolios
or screens, including with respect to the factors and data that it collects and evaluates as part of its process. As a
result, an adviser’s ESG portfolio or screen may materially differ from or contradict the conclusions reached by
other ESG advisers concerning the same issuers. Further, ESG criteria are dependent on data and are subject to
the risk that such data reported by issuers or received from third-party sources may be subjective, or it may be
objective in principle but not verified or reliable.
Cybersecurity Risks: Our firm and our service providers are subject to risks associated with a breach of
cybersecurity. Cybersecurity is a generic term used to describe the technology, processes, and practices designed
to protect networks, systems, computers, programs, and data from cyber-attacks and hacking by other computer
users, and to avoid the resulting damage and disruption of hardware and software systems, loss or corruption of
data, and/or misappropriation of confidential information. In general, cyber-attacks are deliberate; however,
unintentional events may have similar effects. Cyber-attacks may cause losses to clients by interfering with the
processing of transactions, affecting the ability to calculate net asset value, or impeding or sabotaging trading.
Clients may also incur substantial costs as a result of a cybersecurity breach, including those associated with
forensic analysis of the origin and scope of the breach, increased and upgraded cybersecurity, identity theft,
unauthorized use of proprietary information, litigation, and the dissemination of confidential and proprietary
information. Any such breach could expose our firm to civil liability as well as regulatory inquiry and/or action. In
addition, clients could be exposed to additional losses as a result of the unauthorized use of their personal
information. While our firm has established a business continuity plan and systems designed to prevent cyber-
attacks, there are inherent limitations in such plans and systems, including the possibility that certain risks have
not been identified. Similar types of cybersecurity risks are also present for issuers of securities, investment
companies, and other investment advisers in which we invest, which could result in material adverse
consequences for such entities and may cause a client's investment in such entities to lose value.
Pandemic Risk: Large-scale outbreaks of infectious disease can greatly increase morbidity and mortality over a
wide geographic area, crossing international boundaries, and causing significant economic, social, and political
disruption. It is difficult to predict the long-term impact of such events because they are dependent on a variety
of factors, including the global response of regulators and governments to address and mitigate the worldwide
effects of such events. Workforce reductions, travel restrictions, governmental responses and policies, and
macroeconomic factors could negatively impact investment returns.
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Risks Associated with Particular Types of Securities
As disclosed under the “Advisory Business” section in this Brochure, we provide advice on various types of
securities, and we do not necessarily recommend one particular type of security over another since each client
has different needs and different tolerances for risk. Each type of security has its own unique set of risks
associated with it, and it would not be possible to list here all of the specific risks of every type of investment.
Even within the same type of investment, risks can vary widely. However, in very general terms, the higher the
anticipated return of an investment, the higher the risk of loss associated with it.
Equities (stocks): Common stocks are susceptible to general stock market fluctuations and to volatile increases
and decreases in value as market confidence in and perceptions of their issuers change. If you held common stock,
or common stock equivalents, of any given issuer, you would generally be exposed to greater risk than if you held
preferred stocks and debt obligations of the issuer.
Options: Transactions in options carry a high degree of risk. A relatively small market movement will have a
disproportionately larger impact, which may work for or against the investor. The placing of certain orders, which
are intended to limit losses to certain amounts, may not be effective because market conditions may make it
impossible to execute such orders. Selling ("writing" or "granting") an option generally entails considerably
greater risk than purchasing options. Although the premium received by the seller is fixed, the seller may sustain
a loss well in excess of that amount. The seller will also be exposed to the risk of the purchaser exercising the
option, and the seller will be obliged either to settle the option in cash or to acquire or deliver the underlying
investment. If the option is "covered" by the seller holding a corresponding position in the underlying investment
or a future on another option, the risk may be reduced.
Fixed Income Securities: When investing in bonds, there is the risk that the issuer will default on the bond and be
unable to make payments. Further, individuals who depend on set amounts of periodically paid income face the
risk that inflation will erode their spending power. Fixed-income investors receive set, regular payments that face
the same inflation risk.
Municipal Securities: The value of municipal obligations can fluctuate over time. Value may be affected by
adverse political, legislative, and tax changes. Financial developments affecting the municipal issuers affect the
value as well. Because many municipal obligations are issued to finance similar projects by municipalities (e.g.,
housing, healthcare, water and sewer projects, etc.), conditions in the sector related to the project can affect the
overall municipal market. Payment of municipal obligations may depend on an issuer’s general unrestricted
revenues, revenue generated by a specific project, the operator of the project, or government appropriation or
aid. There is a greater risk if investors can look only at the revenue generated by the project. In addition, municipal
bonds are generally traded in the “over the counter” market among dealers and other large institutional investors.
From time to time, liquidity in the municipal bond market (the ability to buy and sell bonds readily) may be
reduced in response to overall economic conditions and credit tightening.
Preferred Securities: Preferred Securities have similar characteristics to bonds in that preferred securities are
designed to make fixed payments based on a percentage of their par value and are senior to common stock. Like
bonds, the market value of preferred securities is sensitive to changes in interest rates as well as changes in issuer
credit quality. Preferred securities, however, are junior to bonds in the distribution of corporate earnings and
liquidation in the event of bankruptcy. Preferred securities that are in the form of preferred stock also differ from
bonds in that dividends on preferred stock must be declared by the issuer’s board of directors, whereas interest
payments on bonds generally do not require action by the issuer’s board of directors, and bondholders generally
have protections that preferred stockholders do not have, such as indentures that are designed to guarantee
payments – subject to the credit quality of the issuer – with terms and conditions for the benefit of bondholders.
In contrast, preferred stocks generally pay dividends, not interest payments, which can be deferred or stopped in
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the event of credit stress without triggering bankruptcy or default. Another difference is that preferred dividends
are paid from the issue’s after-tax profits, while bond interest is paid before taxes.
Foreign Securities: Foreign securities are subject to additional risks not typically associated with investments in
domestic securities. These risks may include, among others, currency risk, country risks (political, diplomatic,
regional conflicts, terrorism, war, social and economic instability, currency devaluations and policies that have
the effect of limiting or restricting foreign investment or the movement of assets), different trading practices, less
government supervision, less publicly available information, limited trading markets and greater volatility. To the
extent that underlying funds invest in issuers located in emerging markets, the risk may be heightened by political
changes, changes in taxation, or currency controls that could adversely affect the values of these investments.
Emerging markets have been more volatile than the markets of developed countries with more mature
economies.
Mutual Funds: Mutual funds are professionally managed collective investment systems that pool money from
many investors and invest in stocks, bonds, short-term money market instruments, other mutual funds, other
securities, or any combination thereof. The fund will have a manager who trades the fund's investments in
accordance with the fund's investment objective. While mutual funds generally provide diversification, risks can
be significantly increased if the fund is concentrated in a particular sector of the market, primarily invests in small
cap or speculative companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a
particular type of security (i.e., equities) rather than balancing the fund with different types of securities. The
returns on mutual funds can be reduced by the costs of managing the funds. In addition, while some mutual funds
are “no load” and charge no fee to buy into, or sell out of, other types of mutual funds do charge such fees, which
can also reduce returns.
Exchange Traded Funds (ETFs): Investing in stocks & ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Investments in these securities are not guaranteed or insured by
the FDIC or any other government agency.
Alternative Investments: Non-traded REITs, business development companies, limited partnerships, and direct
alternatives are subject to various risks such as liquidity and property devaluation based on adverse economic
and real estate market conditions, and may not be suitable for all investors. A prospectus that discloses all risks,
fees, and expenses may be obtained from your investment adviser representative. Read the prospectus carefully
before investing. This is not a solicitation or offering which can only be made in conjunction with a copy of the
prospectus. Investors considering an investment strategy utilizing alternative investments should understand that
alternative investments are generally considered speculative in nature, and such investments involve a high
degree of risk, particularly if concentrating investments in one or a few alternative investments.
Private Funds: Private investment funds are not registered with the Securities and Exchange Commission and may
not be registered with any other regulatory authority. Accordingly, they are not subject to certain regulatory
restrictions and oversight to which other issuers are subject. There may be little public information available about
their investments and performance. Moreover, as sales of shares of private investment companies are generally
restricted to certain qualified purchasers, it could be difficult for a client to sell its shares of a private investment
company at an advantageous price and time. Since shares of private investment companies are not publicly
traded, from time to time, it may be difficult to establish a fair value for the client’s investment in these
companies.
Illiquid securities: Illiquid securities involve the risk that investments may not be readily sold at the desired time
or price. Illiquid securities, that are not publicly traded, and/or for which no market is currently available, may be
difficult to purchase or sell, which may impact the price or timing of a transaction. An inability to sell securities
can adversely affect an account's value or prevent an account from taking advantage of other investment
opportunities. Lack of liquidity may cause the value of investments to decline, and illiquid investments may also
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be difficult to value. A client may not be able to liquidate an investment in the event of an emergency or any other
reason. Certain investment strategies used by our firm may invest in vehicles, such as private equity and real
estate. Investment in an illiquid asset vehicle poses similar risks to direct investments in illiquid securities. In
addition, investment in an illiquid asset vehicle will be subject to the terms and conditions of the illiquid asset
vehicle’s investment policy and governing documents that often include provisions that may involve investor lock-
in periods, mandatory capital calls, redemption restrictions, infrequent valuation of assets, etc. In addition,
investments in illiquid securities or vehicles may normally involve investment in non-marketable securities where
there is limited transparency. If obligated to sell an illiquid security before an expected maturity date, particularly
with an infrastructure investment, they may not be able to realize fair value. Investments in illiquid securities or
vehicles may include restrictions on withdrawal rights, and shares may not be freely transferable.
Buffer ETFs: Buffer ETFs are also known as defined-outcome ETFs since the ETF is designed to offer downside
protection for a specified period of time. These ETFs are modeled after options-based structured notes but are
generally cheaper and offer more liquidity. Buffer ETFs are designed to safeguard against market downturns by
employing complex options strategies. Buffer ETFs typically charge higher management fees that are considerably
more than the index funds whose performance they attempt to track. Additionally, because buffer funds own
options, they do not receive dividends from their equity holdings. Both factors result in the underperformance of
the Buffer ETF compared to the index it attempts to track. Clients should carefully read the prospectus for a buffer
ETF to fully understand the cost structures, risks, and features of these complex products.
Inverse and Leveraged Funds: Leveraged mutual funds and ETFs generally seek to deliver multiples of the daily
performance of the index or benchmark that they track. Inverse mutual funds and ETFs generally seek to deliver
the opposite of the daily performance of the index or benchmark that they track. Inverse funds often are
marketed as a way for investors to profit from, or at least hedge their exposure to, downward-moving markets.
Some Inverse funds are both inverse and leveraged, meaning that they seek a return that is a multiple of the
inverse performance of the underlying index. To accomplish their objectives, leveraged and inverse funds use a
range of investment strategies, including swaps, futures contracts, and other derivative instruments. Leveraged,
inverse, and leveraged inverse funds are more volatile and riskier than traditional funds due to their exposure to
leverage and derivatives, particularly total return swaps and futures. At times, we will recommend leveraged
and/or inverse funds, which may amplify gains and losses.
Most leveraged funds are typically designed to achieve their desired exposure on a daily (in a few cases, monthly)
basis and reset their leverage daily. A "single day" is measured from the time the leveraged fund calculates its net
asset value ("NAV") to the time of the leveraged fund's next NAV calculation. The return of the leveraged fund for
periods longer than a single day will be the result of each day's returns compounded over the period. Due to the
effect of this mathematical compounding, their performance over longer periods of time can differ significantly
from the performance (or inverse performance) of their underlying index or benchmark during the same period
of time. For periods longer than a single day, the leveraged fund will lose money when the level of the Index is
flat, and the leveraged fund may lose money even if the level of the Index rises. Longer holding periods, higher
index volatility, and greater leverage all exacerbate the impact of compounding on an investor's returns. During
periods of higher Index volatility, the volatility of the Index may affect the leveraged fund's return as much as or
more than the return of the Index itself. Therefore, holding leveraged, inverse, and leveraged inverse funds for
longer periods of time increases their risk due to the effects of compounding and the inherent difficulty in market
timing. Leveraged funds are riskier than similarly benchmarked funds that do not use leverage. Non-traditional
funds are highly volatile and not suitable for all investors. They provide the potential for significant losses.
Structured Notes: Below are some specific risks related to structured notes.
•
Complexity: Structured notes are complex financial instruments. Clients should understand the reference
asset(s) or index(es) and determine how the note’s payoff structure incorporates such reference asset(s)
or index(es) in calculating the note’s performance. This payoff calculation may include leverage
multiplied by the performance of the reference asset or index, protection from losses should the
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reference asset or index produce negative returns, and/or fees. Structured notes may have complicated
payoff structures that can make it difficult for clients to accurately assess their value, risk, and potential
for growth through the term of the structured note. Determining the performance of each note can be
complex, and this calculation can vary significantly from note to note depending on the structure. Notes
can be structured in a wide variety of ways. Payoff structures can be leveraged, inverse, or inverse-
leveraged, which may result in larger returns or losses. Clients should carefully read the prospectus for a
structured note to fully understand how the payoff on a note will be calculated and discuss these issues
with our firm.
• Market risk. Some structured notes provide for the repayment of principal at maturity, which is often
referred to as “principal protection.” This principal protection is subject to the credit risk of the issuing
financial institution. Many structured notes do not offer this feature. For structured notes that do not
offer principal protection, the performance of the linked asset or index may cause clients to lose some
or all of their principal. Depending on the nature of the linked asset or index, the market risk of the
structured note may include changes in equity or commodity prices, changes in interest rates or foreign
exchange rates, and/or market volatility.
•
Issuance price and note value: The price of a structured note at issuance will likely be higher than the fair
value of the structured note on the date of issuance. Issuers now generally disclose an estimated value
of the structured note on the cover page of the offering prospectus, allowing investors to gauge the
difference between the issuer’s estimated value of the note and the issuance price. The estimated value
of the notes is likely lower than the issuance price of the notes to investors because issuers include the
costs for selling, structuring, and/or hedging the exposure on the notes in the initial price of their notes.
After issuance, structured notes may not be resold on a daily basis and thus may be difficult to value
given their complexity.
•
Liquidity: The ability to trade or sell structured notes in a secondary market is often very limited, as
structured notes (other than exchange-traded notes known as ETNs) are not listed for trading on
securities exchanges. As a result, the only potential buyer for a structured note may be the issuing
financial institution’s broker-dealer affiliate or the broker-dealer distributor of the structured note. In
addition, issuers often specifically disclaim their intention to repurchase or make markets in the notes
they issue. Clients should, therefore, be prepared to hold a structured note to its maturity date or risk
selling the note at a discount to its value at the time of sale.
•
Credit risk: Structured notes are unsecured debt obligations of the issuer, meaning that the issuer is
obligated to make payments on the notes as promised. These promises, including any principal
protection, are only as good as the financial health of the structured note issuer. If the structured note
issuer defaults on these obligations, investors may lose some or all of the principal amount they invested
in the structured notes, as well as any other payments that may be due on the structured notes.
Variable Annuities: A variable annuity is a form of insurance in which the seller or issuer (typically an insurance
company) makes a series of future payments to a buyer (annuitant) in exchange for the immediate payment of a
lump sum (single-payment annuity) or a series of regular payments (regular-payment annuity). The payment
stream from the issuer to the annuitant has an unknown duration based principally upon the date of death of the
annuitant. At this point, the contract will terminate, and the remainder of the fund accumulated is forfeited unless
there are other annuitants or beneficiaries in the contract. Annuities can be purchased to provide an income
during retirement. Unlike fixed annuities that make payments in fixed amounts or in amounts that increase by a
fixed percentage, variable annuities pay amounts that vary according to the performance of a specified set of
investments, typically bond and equity mutual funds. Many variable annuities typically impose asset-based sales
charges or surrender charges for withdrawals within a specified period. Variable annuities may impose a variety
of fees and expenses, in addition to sales and surrender charges, such as mortality and expense risk charges,
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administrative fees, underlying fund expenses, and charges for special features, all of which can reduce the return.
Earnings in a variable annuity do not provide all the tax advantages of 401(k)s and other before-tax retirement
plans. Once the investor starts withdrawing money from their variable annuity, earnings are taxed at the ordinary
income rate, rather than at the lower capital gains rates applied to other non-tax-deferred vehicles that are held
for more than one year. Proceeds of most variable annuities do not receive a "step-up" in cost basis when the
owner dies, as stocks, bonds, and mutual funds do. Some variable annuities offer "bonus credits". These are
usually not free. In order to fund them, insurance companies typically impose mortality and expense charges and
surrender charge periods. In an exchange of an existing annuity for a new annuity (so-called 1035 exchanges), the
new variable annuity may have a lower contract value and a smaller death benefit, may impose new surrender
charges or increase the period of time for which the surrender charge applies, may have higher annual fees, and
may provide another commission for the broker.
Registered Index-Linked Annuities (RILAs): A RILA is a type of annuity contract that calculates account value
adjustments based on the performance of a specified market index, such as the S&P 500. The account value will
receive protection against market losses, typically through a buffer (the carrier accepts a certain percentage of
losses, and the account accepts any additional losses in market value) or a floor (the account accepts a certain
percentage of losses, and the carrier accepts any additional losses in market value). This protection is in exchange
for limiting gains in account value to a cap (a maximum account value increase of a certain percentage) or a
participation rate (the account participates in a certain percentage of the market gains). Fees and caps may limit
the potential upside. At the end of the sample period, the account value could increase or decrease. A RILA is a
long-term tax-deferred vehicle designed for retirement. It is subject to investment risk, the value will fluctuate,
and loss of principal is possible. Earnings are taxable as ordinary income when distributed. Individuals may be
subject to a 10% additional tax for withdrawals before age 59 ½ unless an exception to the tax is met.
Recommendation of Third-Party Investment Advisers
In the event we recommend a third-party investment adviser to manage all or a portion of your assets, we will
advise you on how to allocate your assets among various classes of securities or third-party investment managers,
programs, or managed model portfolios. As such, we will primarily rely on investment model portfolios and
strategies developed by third-party investment advisers and their portfolio managers. If there is a significant
deviation in characteristics or performance from the stated strategy and/or benchmark, we may recommend
changing models or replacing a third-party investment adviser. The primary risk associated with investing with a
third party is that while a particular third party may have demonstrated a certain level of success in the past, it
may not be able to replicate that success in future markets. In addition, as we do not control the underlying
investments in third-party model portfolios, there is also a risk that a third party may deviate from the stated
investment mandate or strategy of the portfolio, making it a less suitable investment for our clients. To mitigate
this risk, we seek third parties with proven track records that have demonstrated a consistent level of
performance and success over time. A third party’s past performance is not a guarantee of future results, and
certain market and economic risks exist that may adversely affect an account’s performance, which could result
in capital losses in your account. Please refer to the third-party investment adviser’s advisory agreements, Form
ADV Brochure, and associated disclosure documents for details on their specific investment strategies, methods
of analysis, and associated risks.
Disciplinary Information - Item 9
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary events
that would be material to your evaluation of us or the integrity of our management. There is no history of
reportable material, legal, or disciplinary events by our firm or our management persons.
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Other Financial Industry Activities or Affiliations - Item 10
Insurance Activities
Steve Michael Murray, Charles Michael Heuring, and Charles Richard Heuring are also principal owners of
Insurance Agency Marketing Services, Inc. (“IAMS Inc.”), an insurance field marketing organization and insurance
agency that markets/wholesale life insurance and fixed annuities to third-party insurance agents in exchange for
marketing and/or override fees from the issuer of such insurance/annuity products. Associated Persons of IAMS
Wealth, who are separately licensed as insurance agents, generally utilize the marketing and wholesaling services
of Insurance Agency Marketing Services, Inc.
Steve Michael Murray, Charles Michael Heuring, Charles Richard Heuring, and other Associated Persons are
licensed as insurance agents and can effect transactions in various insurance products, including life, health,
disability, long-term care, and annuities, and earn commissions for these activities. The firm expects that clients
to whom it offers advisory services may also be clients for whom such individuals act as insurance agents. Clients
are instructed that the fees paid to the firm for advisory services are separate and distinct from the commissions
earned for placing the client in insurance products. Clients to whom the firm offers advisory services are informed
that they are under no obligation to use the firm’s Associated Persons for insurance services and may use the
insurance brokerage firm and agent of their choice.
Securities Broker-Dealer Affiliation
Steve Michael Murray owns IDP Holdings, Inc., which is the majority owner of American Elm Distribution Partners,
LLC (“AEDP”), a wholesale broker-dealer registered under federal and state securities laws and a member of the
Financial Industry Regulatory Authority ("FINRA") and the Securities Investors Protection Corporation (“SIPC”).
IAMS Wealth and IAMS Inc. are affiliated through common control and ownership with AEDP. AEDP’s primary
focus is on helping financial professionals access income-oriented solutions, including Registered Index-Linked
Annuities (“RILAs”) and other variable products. AEDP is not a retail broker-dealer and does not sell securities,
including variable products, to retail clients. It distributes variable products, including RILAs, to certain insurance
carriers. AEDP is compensated by a percentage of the products sold through those insurance carriers. AEDP’s
registered representatives, including any individuals who are dually registered with IAMS Wealth, are restricted
to marketing certain variable products, including AEDP RILAs or other variable products distributed by AEDP to
other licensed financial professionals, who may sell such products to their clients. Therefore, advisory clients of
IAMS Wealth will not become clients of AEDP. Associated Persons of IAMS Wealth who are dually registered as
representatives of an unaffiliated retail broker-dealer can earn commission-based compensation for the sale of
securities, including but not limited to variable products, sold to IAMS Wealth advisory clients. Where suitable for
the client, Associated Persons of IAMS Wealth who are licensed with an unaffiliated retail broker-dealer may
recommend variable products, including RILAs, distributed by AEDP. In such cases, a conflict of interest exists
because IAMS Wealth, its affiliates, and Associated Persons providing investment advice on behalf of IAMS Wealth
have a financial incentive to recommend such products. IAMS Wealth clients are not obligated to purchase any
product through any individual or entity affiliated with IAMS Wealth. Additionally, we have instituted compliance
procedures and a code of ethics that require our Associated Persons to uphold their fiduciary duties by acting in
the best interest of the client.
Selection of Other Advisers
Where you engage a TPIA that we recommend, we will receive compensation from the TPIA for recommending
that you use their services. These compensation arrangements present a conflict of interest because we have a
financial incentive to recommend the services of a particular TPIA over another TPIA with which we have more
favorable compensation arrangements or other professional relationships. Comparable services may be available
for lower or higher fees through other service providers with which we have no compensation arrangements or
other professional relationships. In order to address this conflict, our firm has adopted a code of ethics that obliges
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all Associated Persons to deal fairly with all clients, uphold their fiduciary duty, and put the client's interest first.
Clients are not required to use the services of any TPIA we recommend.
Code of Ethics, Participation or Interest in Client Transactions and Personal Trading - Item 11
Description of Our Code of Ethics
IAMS Wealth has adopted a Code of Ethics (the “Code”) to address investment advisory conduct. The Code focuses
primarily on fiduciary duty, personal securities transactions, insider trading, gifts, and conflicts of interest. The
Code includes IAMS Wealth’s policies and procedures developed to protect clients’ interests in relation to the
following topics:
•
•
•
•
The duty at all times to place the interests of clients first;
The requirement that all personal securities transactions be conducted in such a manner as to be
consistent with the code of ethics;
The responsibility to avoid any actual or potential conflict of interest or misuse of an employee’s
position of trust and responsibility;
The fiduciary principle that information concerning the identity of security holdings and the financial
circumstances of clients is confidential; and
The principle that independence in the investment decision-making process is paramount.
•
A copy of IAMS Wealth’s Code of Ethics is available upon request to Mike Hansen, Chief Compliance Officer, at
(888) 255-7670 or mike@iamswm.com.
As described above, we are affiliated through common control and ownership with AEDP. While we do not directly
recommend securities in which we have a material financial interest to advisory clients, we, our affiliates, and
licensed Associated Persons have a financial interest in certain variable products, including but not limited to
RILAs through AEDP’s wholesaler relationship with various insurance carriers. Clients are advised that they are
under no obligation to purchase such products. Additionally, we and our Associated Persons understand our
fiduciary duties to act in the client’s best interest at all times.
Personal Trading Practices
At times, IAMS Wealth and/or its Advisory Representatives may take positions in the same securities as clients,
which may pose a conflict of interest with clients. We may also combine our orders to purchase securities with
your orders to purchase securities ("block trading"). Please refer to the "Brokerage Practices" section in this
brochure for information on our block trading practices. We will not violate our fiduciary responsibilities to our
clients. Front running (trading shortly ahead of clients) is prohibited. Should a conflict occur because of
materiality, disclosure will be made to the client(s) at the time of trading. Incidental trading that is not deemed
to be a conflict (i.e., a purchase or sale that is minimal in relation to the total outstanding value, and as such would
have a negligible effect on the market price) would not be disclosed at the time of trading.
Brokerage Practices - Item 12
We do not have physical custody of your funds and securities for which we provide advisory services. Those assets
must be maintained in an account at a “qualified custodian,” generally a broker-dealer, bank, or trust company,
for example. We routinely require that our clients use Charles Schwab & Co., Inc. (“Schwab”), a registered broker-
dealer, member of the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection
Corporation (SIPC), as the qualified custodian. We believe that Schwab provides quality execution services for
clients at competitive prices. Price is not the sole factor we consider in evaluating best execution. We also consider
the quality of the brokerage services provided, including the value of research provided, the company’s
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reputation, execution capabilities, commission rates, and responsiveness to our clients and our firm. In
recognition of the value of research services and additional brokerage products and services Schwab provides,
you may pay higher commissions and/or trading costs than those that may be available elsewhere.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your assets in a
brokerage account and buy and sell securities when we or you instruct it to. While we recommend that you use
Schwab as custodian/broker, you will decide whether to do so and will open your account with Schwab by
entering into an account Agreement directly with them. Conflicts of interest associated with this arrangement are
described below, as well as in Item 14 (Client Referrals and Other Compensation). You should consider these
conflicts of interest when selecting your custodian.
We do not open an account for you, although we may assist you in doing so. Not all advisers require their clients
to use a particular broker-dealer or other custodian selected by the adviser. Even though your account is
maintained at Schwab, and we anticipate that most trades will be executed through Schwab, we can still use other
brokers to execute trades for your account as described below (see “Your Brokerage and Custody Costs”).
How We Select Brokers/Custodians
When considering whether the terms that Schwab provides are, overall, most advantageous to you when
compared with other available providers and their services, we take into account a wide range of factors,
including:
•
•
•
•
Combination of transaction execution services and asset custody services (generally without a separate
fee for custody)
Capability to execute, clear, and settle trades (buy and sell securities for your account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check requests, bill
payments, etc.)
The breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
(ETFs), etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
•
Competitiveness of the price of those services (commission rates, margin interest rates, other fees, etc.)
and willingness to negotiate the prices
Prior service to us and our clients
Services delivered or paid for by Schwab
• Reputation, financial strength, security, and stability
•
•
• Availability of other products and services that benefit us, as discussed below
Your Brokerage and Custody Costs
For our clients’ accounts that Schwab maintains, Schwab generally does not charge you separately for custody
services but is compensated by charging you commissions or other fees on trades that it executes or that settle
into your Schwab account. Certain trades (for example, certain mutual funds and ETFs) do not incur Schwab
commissions or transaction fees. Schwab is also compensated by earning interest on the uninvested cash in your
account in Schwab’s Cash Features Program. In addition to transaction fees, Schwab charges you a flat dollar
amount as a “prime broker” or “trade away” fee for each trade that we have executed by a different broker-
dealer, but where the securities bought or the funds from the securities sold are deposited (settled) into your
Schwab account. These fees are in addition to the commissions or other compensation you pay the executing
broker-dealer. Because of this, in order to minimize your trading costs, we will have Schwab execute most trades
for your account.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that broker
provides execution quality comparable to other brokers or dealers. Although we are not required to execute all
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trades through Schwab, we have determined that having Schwab execute most trades is consistent with our duty
to seek “best execution” of your trades. Best execution means the most favorable terms for a transaction based
on all relevant factors, including those listed above (see “How We Select Brokers/Custodians”). By using another
broker or dealer, you may pay lower transaction costs.
Research and Other Soft Dollar Benefits
Although the following products and services are not purchased with “soft dollar” credits, we will receive certain
economic benefits (soft dollar benefits) from Schwab in the form of access to Schwab’s institutional brokerage
and support services at no additional cost or at a discounted cost. Below is a detailed description of Schwab’s
support services:
Products and Services Available to Us from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment advisory firms like ours. They
provide our clients and us with access to their institutional brokerage services (trading, custody, reporting, and
related services), many of which are not typically available to Schwab retail customers. However, certain retail
investors may be able to get institutional brokerage services from Schwab without going through us. Schwab also
makes various support services available. Some of those services help us manage or administer our clients’
accounts, while others help us manage and grow our business. Schwab’s support services are generally available
on an unsolicited basis (we don’t have to request them) and at no charge to us.
Services that Benefit You: Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some that we might not otherwise have access to or that would require a significantly
higher minimum initial investment from our clients. Schwab’s services described in this paragraph generally
benefit you and your account.
Services that Do Not Directly Benefit You: Schwab also makes available to us other products and services that
benefit us but do not directly benefit you or your account. These products and services assist us in managing and
administering our clients’ accounts and operating our firm. They include investment research, both Schwab’s own
and that of third parties. We use this research to service all or a substantial number of our clients’ accounts,
including accounts not maintained at Schwab. In addition to investment research, Schwab also makes available
software and other technology that:
provide access to client account data (such as duplicate trade confirmations and account statements)
facilitate trade execution and allocate aggregated trade orders for multiple client accounts
provide pricing and other market data
facilitate payment of our fees from our clients’ accounts
assist with back-office functions, recordkeeping, and client reporting
•
•
•
•
•
Services that Generally Benefit Only Us: Schwab also offers other services intended to help us manage and further
develop our business enterprise. These services include:
Educational conferences and events
Consulting on technology and business needs
Consulting on legal and compliance-related needs
Publications and conferences on practice management and business succession
•
•
•
•
• Access to employee benefits providers, human capital consultants, and insurance providers
• Marketing consulting and support
• Recruiting and custodial search consulting
Schwab provides some of these services itself. In other cases, it will arrange for third-party vendors to provide the
services to us. Schwab also discounts or waives its fees for some of these services or pays all or a part of a third
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party’s fees. Schwab also provides us with other benefits, such as occasional business entertainment for our
personnel. If you did not maintain your account with Schwab, we would be required to pay for those services
from our own resources.
IAMS Wealth understands its duty of best execution and considers all factors in making recommendations to
clients. These research services may be useful in servicing all IAMS Wealth clients and may not be used in
connection with any particular account that may have paid compensation to the firm providing such services.
While IAMS Wealth may not always obtain the lowest commission rate, IAMS Wealth believes the rate is
reasonable in relation to the value of the brokerage and research services provided.
Our Interest in Schwab’s Services
The availability of these services from Schwab benefits us because we do not have to produce or purchase them.
We don’t have to pay for Schwab’s services.
Schwab has also agreed to pay for certain technology, research, marketing, and compliance consulting products
and services on our behalf once the value of our clients’ assets in accounts at Schwab reaches certain thresholds.
The fact that we receive these benefits from Schwab is an incentive for us to recommend the use of Schwab rather
than making such a decision based exclusively on your interest in receiving the best value in custody services and
the most favorable execution of your transactions. This is a conflict of interest. We believe, however, that taken
in the aggregate, our recommendation of Schwab as custodian and broker is in the best interests of our clients.
Our selection is primarily supported by the scope, quality, and price of Schwab’s services (see “How We Select
Brokers/Custodians”) and not by Schwab’s services that benefit only us.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers and custodians with which we have an institutional
advisory arrangement. In addition, we do not receive other benefits from a broker-dealer in exchange for client
referrals. We do not refer advisory clients to AEDP, our affiliated broker-dealer, or vice versa.
Directed Brokerage
We routinely require that you direct our firm to execute transactions through broker-dealers with whom we have
a business relationship, such as Schwab. As such, we may be unable to achieve the most favorable execution of
your transactions, and you may pay higher brokerage commissions than you might otherwise pay through another
broker-dealer that offers the same types of services. Some third-party investment advisers or programs may
require clients to use other broker-dealers in order to participate in those programs. Not all advisers require their
clients to direct brokerage.
Trade Aggregation/Block Trading
Generally, we combine multiple orders for shares of the same securities purchased for advisory accounts we
manage (this practice is commonly referred to as “block trading”). We will then distribute a portion of the shares
to participating accounts in a fair and equitable manner. The distribution of shares is not based on account
performance or the amount or structure of management fees. Subject to our discretion, regarding particular
circumstances and market conditions, when we combine orders, each participating account pays an average price
per share for all transactions and pays a proportionate share of all transaction costs. Accounts owned by our firm
or persons associated with our firm may participate in block trading with your accounts; however, they will not
be given preferential treatment.
We do not combine multiple orders for shares of the same mutual funds purchased for advisory accounts we
manage because mutual funds do not trade in blocks.
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Third-party investment advisers may or may not aggregate transactions. Where orders are not aggregated, some
clients may pay a different price for their securities than other clients.
Trading Errors
Even with our best efforts and controls, trade errors can happen. All trade errors will be brought to the attention
of the COO and the CCO immediately upon discovery. We will work to formulate the best resolution for the client.
In the event of a trade error, we will work with the intent to make the client whole. Ideally, when possible, trade
errors will be moved from the client’s account to either our trade error account with the broker/dealer that
executed the trade or that broker/dealer’s trade error account, depending upon which party is responsible for
the error. In cases in which we are responsible for the error, all losses will be paid by us, and all gains will be
retained by the custodian. In cases in which the broker/dealer is responsible for the error, we will follow the
procedures of the broker/dealer with respect to any gains or losses in the trade error account. Please be advised
that any trade errors that result from inaccurate instructions provided by the client remain the financial
responsibility of the client.
Review of Accounts - Item 13
Managed Accounts
Accounts are reviewed by the Associated Person named as the adviser of record on the account. Should the
Associated Person assigned to your account leave our firm, we will assign a new one for you and promptly notify
you accordingly. The frequency of reviews is determined based on the client’s investment objectives, but reviews
are conducted no less frequently than annually.
Additional reviews are usually triggered by a change in the client’s investment objectives, tax considerations, large
deposits or withdrawals, large purchases or sales, loss of confidence in corporate management, or changes in the
macroeconomic climate.
The client’s independent custodian provides account statements directly to the client no less frequently than
quarterly. The custodian’s statement is the official record of the client’s securities account and supersedes any
statements or reports created on behalf of the client by IAMS Wealth.
Financial Planning Engagements
A financial plan is a snapshot in time, and no ongoing reviews of the plan are conducted. Under each contract,
clients are provided a one-time financial plan concerning their then-current financial situation. After the
presentation of the plan, there are no further reports. Clients may request additional planning services under a
new engagement. We recommend clients engage us as their needs and circumstances change, to review and
update the financial plan.
Client Referrals and Other Compensation - Item 14
Client Referrals
Our firm may compensate supervised persons associated with our firm for client referrals. Such compensation is
based on a percentage of the advisory fee you pay us.
Additionally, from time to time, we may pay one or more promoters (outside consultants, individuals, and/or
entities) a fixed periodic fee to participate in an online adviser matching program, which seeks to match
prospective advisory clients with our firm. When there is a match, we are provided with the name and contact
information of the potential lead. In order to receive a cash fee from our firm, promoters must comply with the
requirements of the jurisdictions in which they operate. While clients who were referred through promoters are
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not charged additional or higher fees than clients who were not referred, promoters have a financial incentive to
recommend our firm based on the compensation received. However, you are not obligated to retain our firm for
advisory services. Comparable services and/or lower fees may be available through other firms.
Additionally, we or our investment adviser representatives may pay a third-party vendor a predetermined flat fee
and/or a per-lead fee to receive potential client leads or appointments with prospective clients. Such vendors are
commonly known as lead-generation services, adviser networks, advisor-matching tools, etc., that typically offer
to match a potential investor with an adviser. Generally, these services are online services where prospective
investors interested in advisory or other financial services can enter their contact information and/or schedule a
complimentary appointment to learn about the services offered through our investment adviser representatives
participating in the vendor’s services. Compensation is not dependent on a prospective investor becoming a client
of IAMS. We do not share any ongoing advisory fees with such vendors.
We share in a portion of the advisory fees paid to third-party investment advisers to which we refer clients for
the management of their accounts. This compensation arrangement presents a conflict of interest due to a
financial incentive to recommend the services of third-party investment advisers over those with whom we have
less favorable compensation arrangements. However, you are not obligated to use the services of any third-party
investment advisers we recommend.
Economic Benefits Received from Custodians
IAMS Wealth has brokerage and clearing arrangements with account custodians, such as Schwab.
As described in Item 12 above, we receive economic benefits from our custodial broker-dealer in the form of
support products and services they make available to us and other independent investment advisors whose
clients maintain their accounts at these custodial broker-dealers. We may receive additional benefits from such
account custodians in the form of electronic delivery of client information, electronic trading platforms,
institutional trading support, proprietary and/or third-party research, continuing education, practice
management advice, and other services provided by custodians for the benefit of investment advisory clients.
The availability of custodial products and services is not dependent upon or based on the specific investment
advice we provide our clients, such as buying or selling specific securities or specific types of securities for our
clients. The products and services provided by the custodial broker-dealer, how they benefit us, and the related
conflicts of interest are described above (see Item 12 – Brokerage Practices).
Economic Benefits Received from Vendors and Product Sponsors
Occasionally, our firm and our Associated Persons will receive additional compensation from vendors.
Compensation could include such items as gifts, such as occasional dinners, tickets to a sporting event, a golf
outing, etc.; reimbursement in connection with educational meetings with an Associated Person, reimbursement
for consulting services, client workshops or events; or marketing events or advertising initiatives, including
services for identifying prospective clients. Receipt of additional economic benefits presents a conflict of interest
because our firm and Associated Persons have an incentive to recommend and use vendors based on the
additional economic benefits obtained rather than solely on the client’s needs. We address this conflict of interest
by recommending vendors that we, in good faith, believe are appropriate for the client’s particular needs. Clients
are under no contractual obligation or otherwise required to use any of the vendors recommended by us.
Other Compensation
Some of our Associated Persons are also insurance agents, and some are registered representatives with various
securities broker-dealers, including our affiliate, AEDP. Such compensation and incentive practices through our
firm, our affiliates, and/or outside vendors or product sponsors create conflicts of interest since our financial
professionals are incentivized to increase assets under management and, if applicable, will receive additional
commission-based and/or other types of compensation, including cash or non-cash incentives in connection with the
purchase and sale of insurance and securities, including 12b-1 fees for the sale of certain investment company
products, and/or the provision of investment advisory services.
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IAMS Wealth may receive additional compensation from third-party investment advisers, model managers,
product sponsors, and others. These partners may provide non-monetary compensation by paying some expenses
related to training and education, including travel expenses, and attaining professional designations. IAMS Wealth
might receive payments to subsidize our own training programs. Certain vendors may invite us to participate in
conferences, online training, or receive publications that may further our skills and knowledge. Some may
occasionally provide us with gifts, meals, and entertainment of reasonable value consistent with industry rules
and regulations.
IAMS Wealth may organize various due diligence and educational seminars for its existing and prospective
Investment Adviser Representatives and may invite such persons to attend such events free of charge. In some
cases, IAMS Wealth also pays such persons’ travel expenses. In addition to receiving a share of the investment
advisory fees generated from client accounts to which they are assigned, our Investment Adviser Representatives
may also receive cash or non-cash bonuses for attracting new assets and clients by promoting our investment
advisory services. From time to time, we may also initiate programs that reward financial professionals who meet
total production criteria, participate in advanced training, and/or improve client service. Such incentives may
include cash and/or non-cash compensation, such as deferred compensation, bonuses, training symposiums,
marketing assistance and reimbursements, shares of stock in our firm, and recognition trips. Prospective financial
professionals may receive bonuses to entice them to join our firm and transition their current clients.
Custody - Item 15
We do not have physical custody of your funds or securities. They will be held by a qualified custodian, such as
Schwab. However, advisers who deduct advisory fees directly from client accounts are deemed to have
constructive custody over clients' funds and securities. We calculate the fee as agreed upon in the Asset
Management Agreement you sign with our firm and send an invoice to the custodian with the amounts to be
withdrawn directly from the client's account(s), provided the following requirements are met:
• We have authorization from you, in writing, permitting the fees to be paid directly from your account
held by the qualified custodian.
• We disclose to you that it is your responsibility to verify the accuracy of the fee calculation and that the
•
custodian will not determine whether the fee is accurately calculated.
The qualified custodian agrees to send you a statement, at least quarterly, showing all funds that came
out of your account, including the amount of the advisory fee paid directly to our firm.
We may deduct the fee from a designated account to facilitate billing. If insufficient cash is available to pay such
fees, securities in an amount equal to the balance of unpaid fees will be liquidated to pay for the unpaid balance.
We are also deemed to have custody in certain situations where we accept standing letters of authorization from
you to transfer assets to third parties. We maintain safeguards in accordance with regulatory requirements
regarding the custody of client assets.
Additionally, clients will receive account statements at least quarterly from their qualified custodian. Clients are
urged to review their custodial account statements for accuracy. If you have a question about your statement or
if you did not receive a statement, please contact Mike Hansen, Chief Compliance Officer, at (888) 255-7670 or
mike@iamswm.com.
IAMS Wealth Management, LLC
Form ADV Part 2A Brochure
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Investment Discretion - Item 16
IAMS Wealth’s portfolio management services are offered on a discretionary basis. This authority is granted to us
by you in the Asset Management Agreement. This allows our firm to choose the quantity of the securities to be
purchased or sold and whether to place buy or sell orders for your account without obtaining your approval for
each transaction.
If you wish, you may limit our discretionary authority by, for example, setting a limit on the type of securities that
can be purchased for your account. All restrictions or guidelines must be provided in writing.
Charles Schwab Account Conversions
IAMS Wealth client accounts held at Charles Schwab Institutional (“Schwab”) may be converted to Schwab Retail
at IAMS Wealth’s discretion, effectively terminating the investment management agreement. A Schwab Retail
account conversion removes IAMS Wealth authorization and management services from the client account,
including trading discretion, billing permission, and online visibility. Circumstances prompting a Schwab Retail
account conversion may include, but are not limited to, failure of a client to respond to their Advisor, failure to
complete necessary IAMS Wealth contractual paperwork, failure to comply with compliance requirements, failure
to adhere to the trading and transacting best practices, and the like. An account may also be converted to Schwab
Retail if the assigned Advisor is no longer associated with IAMS Wealth. After a Schwab Retail conversion, clients
may receive a written notice from IAMS Wealth, and will receive a welcome letter from Schwab Retail directly to
their address or record. Schwab remains the underlying custodian, and clients retain their account ownership and
access throughout the transition.
Voting Client Securities - Item 17
IAMS Wealth does not vote proxies. It is the client's responsibility to vote proxies. Clients will receive proxy
materials directly from the custodian. Questions about proxies may be made via the contact information on the
cover page.
Financial Information - Item 18
We are required in this Item to provide you with certain financial information or disclosures about IAMS Wealth’s
financial condition. IAMS Wealth does not require the prepayment of over $1,200, six or more months in advance.
Additionally, IAMS Wealth has no financial commitment that impairs its ability to meet contractual and fiduciary
commitments to clients, and IAMS Wealth has not been the subject of a bankruptcy proceeding.