Overview
Assets Under Management: $298 million
Headquarters: SCOTTSDALE, AZ
High-Net-Worth Clients: 79
Average Client Assets: $4 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (ICW INVESTMENT ADVISORS LLC)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $17,500 | 1.75% |
| $5 million | $87,500 | 1.75% |
| $10 million | $175,000 | 1.75% |
| $50 million | $875,000 | 1.75% |
| $100 million | $1,750,000 | 1.75% |
Clients
Number of High-Net-Worth Clients: 79
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 93.76
Average High-Net-Worth Client Assets: $4 million
Total Client Accounts: 302
Discretionary Accounts: 302
Regulatory Filings
CRD Number: 135081
Last Filing Date: 2024-04-03 00:00:00
Website: https://icwia.com
Form ADV Documents
Primary Brochure: ICW INVESTMENT ADVISORS LLC (2025-08-12)
View Document Text
Form ADV Part 2A
August 12, 2025
Disclosure Brochure
This Disclosure Brochure (“Brochure”) provides information about the qualifications and business
practices of ICW Investment Advisors LLC (“ICW” or “Firm”). ICW does business under its trade name,
as Intelligent Capitalworks. Please contact Jillian Carlson, Chief Compliance Officer at 480-951-2900 or
jillian.carlson@icwia.com if you have any questions about the contents of this Brochure.
ICW Investment Advisors LLC is a Registered Investment Adviser pursuant to the Investment Advisers Act
of 1940 (“Advisers Act”) and is registered with the U.S. Securities and Exchange Commission (“SEC”). The
Firm is notice-filed in states where it is required to do so.
As a Registered Investment Adviser, the Firm completes Part 1 of Form ADV, which contains additional
information about its business. This Brochure is complemented by a Client Relationship Summary [Form
CRS or Form ADV Part 3] and a Brochure Supplement [Form ADV Part 2B]. This information and additional
information about the supervised persons (“Supervised Persons”) listed in the Brochure Supplement is
publicly available through the Firm’s filings with the SEC at www.adviserinfo.sec.gov. You may also obtain
additional information about Intelligent Capitalworks at our business website www.intelligentcapitalworks.com.
Registration of an investment adviser does not imply any level of skill or training. The information in this
Brochure has not been approved or verified by the SEC or by any state securities authority.
The information in this Brochure is current as of the date above and is subject to change when it becomes
materially inaccurate. Copies of the most current Client Relationship Summary, Brochure and Brochure
Supplement are also available on the Intelligent Capitalworks business website www.intelligentcapitalworks.com.
The oral and written communications of an Adviser provide you with information which you would use to
determine whether to hire or retain an Adviser.
SEC File No. 801-64460 IARD No. 135081
16427 North Scottsdale Road, Suite 350
Scottsdale, Arizona 85254-1595
(866) 617-2900 (480) 951-2900
www.intelligentcapitalworks.com
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© 2025 ICW Investment Advisors, LLC. All rights reserved.
Item 2 – Material Changes
Since our last other-than-annual update, dated June 30, 2025, there are no material changes to report.
Item 3 – Table of Contents
Item 1 – Cover Page .................................................................................................................................... 1
Item 2 – Material Changes ........................................................................................................................... 2
Item 3 – Table of Contents ........................................................................................................................... 2
Item 4 – Advisory Business .......................................................................................................................... 3
Item 5 – Fees and Compensation ................................................................................................................ 5
Item 6 – Performance-Based Fees and Side-by-Side Management ............................................................ 7
Item 7 – Types of Clients .............................................................................................................................. 7
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ....................................................... 7
Item 9 – Disciplinary Information ................................................................................................................ 12
Item 10 – Other Financial Industry Activities and Affiliations ..................................................................... 12
Item 11 – Code of Ethics, Client Transactions and Personal Trading ........................................................ 12
Item 12 – Brokerage Practices................................................................................................................... 13
Item 13 – Review of Accounts.................................................................................................................... 14
Item 14 – Client Referrals and Other Compensation ................................................................................. 15
Item 15 – Custody ...................................................................................................................................... 15
Item 16 – Investment Discretion................................................................................................................. 16
Item 17 – Voting Client Securities .............................................................................................................. 16
Item 18 – Financial Information .................................................................................................................. 16
Editorial Notes:
References in this Brochure to “you,” “your,” “they,” “them” and “their” refer to the client. References to
“ICW,” “Firm,” “its,” “we,” “us” and “our” refer to ICW Investment Advisors LLC.
This document uses the terms “adviser” and “advisor.” The term “adviser” is in reference to the term
“investment adviser” defined by the Investment Adviser Act of 1940. The term advisor, as used throughout
this Brochure, refers to a professional who is providing investment advice.
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ICW Investment Advisors LLC
SEC FORM ADV Part 2A
Item 4 – Advisory Business
ICW Investment Advisors LLC is a limited liability company formed on March 21, 2005, in the state of
Delaware. ICW became registered with the SEC as an investment adviser on June 23, 2005. ICW is based
®
in Scottsdale, Arizona and its founder and principal owner is Vincent Rossi, CFP .
We provide Professional Services comprised of discretionary Investment Management Services (see Item 16)
combined with Wealth Management Services appropriate for high-net worth ($5 million), very-high net worth
($25 million) and ultra-high-net worth ($50 million) families. Since inception, we have operated on an
independent, fiduciary, fee-only basis. We have no other financial industry activities or affiliations and offer
no proprietary products (see Item 10).
Our Professional Services help individual investors develop and implement various plans for the management
of their wealth. Our work may include, but not be limited to, educating, collaborating, designing, documenting
and helping clients address and manage their financial planning, retirement income planning, investment
management, risk management, tax planning, estate planning, trust administration and philanthropic plans.
We help clients clarify their goals and objectives, investment time horizons, and risk tolerances and risk capacities,
and help them consider their need for liquidity, rising income, inflation protection, capital growth, portfolio
stability and tax control. We develop and review with clients a long-term rate of return they may need from their
savings and investments to meet their targeted goals and objectives. We also review the attendant risks of loss
and various probabilities of negative portfolio volatility they will likely need to endure through the time range of
their plans, because positive investment returns are unpredictable, unassured and materialize sporadically.
After we help clients clarify their goals and objectives and review their assets, we design and implement
disciplined financial planning, investment and wealth management strategies appropriate for each client’s
goals, objectives, risk tolerance and risk capacity. We work with clients to tailor their plans and investments to meet their
needs and manage client accounts (“Accounts”) using our discretion. We do not use model portfolios. We monitor their
managed investments, track their progress toward their goals and objectives, and provide ongoing financial advice.
We prepare written investment guidelines for investment of client assets in publicly-traded individual stocks
and bonds, exchange-traded funds (“ETF”s) and mutual funds. We may also include additional types of
publicly-traded securities, such as, but not limited to, exchange-traded real estate investment trusts (“REIT”s)
and exchange-traded master limited partnerships (“MLP”s). Clients may impose restrictions on the purchase
or sale of certain securities and investments in their Accounts, subject to our approval (see Items 8 and 16).
ICW does not sponsor, nor participate in, any wrap-fee programs. As of August 8, 2025, ICW had
approximately $355,700,000 of regulatory assets under management. All assets under management were
managed on a discretionary basis.
Retirement Plans Qualified Under ERISA
Clients may engage us to provide Professional Services to a qualified retirement plan (“Qualified Plan” or
“Plan”) under the Economic Recovery and Income Security Act of 1974 (“ERISA”), whereby we shall manage
Plan assets consistent with the investment objective designated by the Plan trustees. As an investment
adviser registered pursuant to the Advisers Act, we are not subject to any disqualification in Section 411 of
ERISA. To the extent we perform fiduciary Services, we act as a fiduciary as defined in ERISA Section 3(21)
and we act as an investment manager under ERISA Section 3(38) when we provide discretionary Services to
a Qualified Plan.
We Do Not Provide Legal, Accounting, Actuarial or Tax Advice and Do Not Sell Insurance Products
Nothing in our work is appropriate as, nor intended as, a substitute for the necessary legal, accounting,
insurance, actuarial or tax counsel or representation on such matters. ICW does not prepare legal documents,
prepare tax returns, or sell insurance and annuity products. Clients should discuss any legal, accounting,
insurance, actuarial or tax issues with their legal, accounting, insurance, actuarial and tax advisors.
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Limitations of Unaffiliated Planning and Non-Investment Management Services
ICW does not have an affiliation with any other planning or non-investment management service providers –
attorneys, accountants, insurance agents, actuaries, etc. (“Unaffiliated Professionals”). To the extent
requested by clients, we may recommend the services of Unaffiliated Professionals for non-investment
implementation purposes. Clients are under no obligation to engage the services of any such recommended
Unaffiliated Professionals. Clients retain absolute discretion over all such implementation decisions and
are free to accept or reject any recommendation from us. ICW does not pay nor receive solicitation or
referral fees to or from Unaffiliated Professionals (see Item 14).
Please Note: If clients engage any recommended Unaffiliated Professional, and a dispute arises thereafter
relative to such engagement, clients expressly agree to seek recourse exclusively from and against the
engaged Unaffiliated Professional. At all times, the engaged Unaffiliated Professional, and not ICW, shall be
responsible for the quality and competency of the services provided.
Retirement Rollovers Potential for Conflict of Interest
A client or prospective client leaving an employer typically has four options regarding an existing retirement plan
(and may engage in a combination of these options): (i) leave the money in the former employer’s plan, if permitted,
(ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted, (iii) roll over to an
Individual Retirement Account (“IRA”), or (iv) liquidate and cash out the Account value (which could, depending
upon the client’s age and financial circumstances, result in adverse tax consequences). If ICW recommends that
a client roll over their retirement plan assets into an Account to be managed by ICW, such a recommendation
creates a conflict of interest if ICW will earn new (or increase its current) compensation as a result of the rollover.
When acting in such capacity, ICW may serve as a fiduciary under ERISA, the Internal Revenue Code, or both
(see above). No client is under any obligation to roll over retirement plan assets to an Account managed by ICW.
Account Aggregation Service, Excluded Assets and Non-Discretionary Assets
ICW utilizes third-party services to electronically gather, aggregate and import client Account data from
third-party financial institutions (“Account Aggregation Services”) directly into different types of financial
planning and investment management software utilized by ICW for the benefit of clients. In conjunction
with the Account Aggregation Services provided by these third parties, ICW provides client reporting
Services which may incorporate client investment assets that are not part of the assets managed by ICW
(“Excluded Assets”). Unless otherwise specifically agreed to in writing, ICW’s Services relative to
Excluded Assets are limited to reporting only. ICW shall not be responsible for the investment supervision,
monitoring, management and performance of Excluded Assets (see Items 8,13, 15 and 16).
The sole exceptions to the above shall be if ICW is specifically engaged by written agreement to view and
make non-discretionary recommendations for the client’s ERISA and IRS Qualified or other retirement Accounts
(i.e., 401k, 403a, 403b, 457, etc.) maintained with a custodian directed by the client’s employer or variable
annuities held with an insurance company. ICW does not maintain any trading authority for Excluded Assets.
The client and/or the client’s other designated investment professional(s) shall maintain the trading authority
for Excluded Assets. If ICW is asked to make a non-discretionary recommendation as to any Excluded
Assets, the client is under absolutely no obligation to accept the recommendation, and ICW shall not be
responsible for any implementation error (timing, trading, etc.) relative to Excluded Assets (see Item 16).
Client Obligations
In performing our Services, ICW shall rely on the information provided by the client, the client’s other
Unaffiliated Professionals and financial service providers (“Service Providers”) and shall not be required to
verify any information received from the client or any other third party, and ICW is expressly authorized to rely
thereon. Importantly, it remains each client’s responsibility to promptly notify ICW if there is ever any change
in the client’s financial situation or investment objectives for the purpose of reviewing, evaluating or revising
our previous recommendations and/or Services. We also advise clients that they are responsible for verifying
the accuracy of their Accounts and our fee calculations and deductions (see Items 5, 13 and 15).
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ICW Investment Advisors LLC
SEC FORM ADV Part 2A
Item 5 – Fees and Compensation
ICW offers all its Services on a fee-only basis. Fee-only means that the only compensation ICW receives is the
professional services fee (“Professional Services Fee” or “Fee”) that ICW receives from its clients for Professional
Services. ICW does not have any proprietary investment products, nor does ICW receive compensation from any
investment product. ICW has no promoter, referral or soft-dollar arrangements with any unaffiliated money
manager, broker-dealer (“Broker-Dealer”) or qualified custodian (“Qualified Custodian”). This helps reduce
source-of-compensation conflicts of interest in fiduciary relationships with clients (see Items 12 and 14).
ICW charges clients an annual Professional Services Fee for its combined Investment Management and Wealth
Management services. ICW does not offer these services independently. The Fee is based upon a percentage
of the market value of the Accounts ICW is managing and/or advising upon as reported by the client’s
unaffiliated custodians, including the values of cash, cash management, money market and margin balances.
The Investment Management Services (“IMS”) portion of our Professional Services Fee is 0.50% annually for
separately managed Accounts. The Wealth Management Services (“WMS”) portion of our Professional Services
Fee generally varies between an additional 0.50% and 1.25% annually. ICW negotiates the WMS portion of its
Professional Services Fee with clients based upon a variety of objective and subjective factors, including: the
nature, breadth, depth and complexity of the WMS and other Services clients request from us; client requirements
for our time and resources; ad hoc requests and requirements for staff members; advanced training and
experience; the number and types of Accounts; the market value and type of assets; the number, experience
and quality of relationships of other client family members; the existence or absence of other professional
advisors involved; the number of meetings required; client responsiveness to our requests for information, calls
and meetings; client organizational and recordkeeping skills and capacity; and market prices for comparable
Services. The total annual Fee for our combined Professional Services generally varies between 1.00% and 1.75%.
Professional Services Fee Differences
Because ICW negotiates the price of Professional Services based upon the preceding various objective
and subjective factors, similarly situated clients could pay a different negotiated Fee than ICW’s other
clients, and the Services to be provided by ICW to any particular client could be available from other
advisors at lower fees.
Additionally, ICW may charge and reserve the right to charge a different Professional Services Fee, a fixed Fee,
or waive our Fee entirely on an individual Account basis based upon certain criteria (i.e., anticipated future
earning capacity, anticipated future additional assets, related Accounts, grandfathered fees and fee schedules,
ICW employees and family members, and pro bono and professional courtesy Accounts, etc.).
Written Agreement
Our Professional Services Fee and the terms, conditions and arrangements of each client engagement are explained
in a written professional services agreement (“Professional Services Agreement,” “Agreement” or “PSA”) signed by
both of us. The Agreement includes a schedule of applicable custodial and trading costs and other fees (see below).
How We Are Paid
ICW requires clients to maintain and fund an Account with a custodian unaffiliated with our Firm and qualified
by the SEC (registered Broker-Dealers, trust companies, banks, mutual fund companies, etc., collectively
referred to as “Qualified Custodians”) and provide written authorization to ICW to permit the Qualified
Custodian to deduct our Professional Services Fee payable to ICW when it becomes due, as ICW requests
by direct debit from Account(s). ICW advises clients that they are responsible for verifying the accuracy of
their Accounts and our Fee calculations and deductions and that Qualified Custodians will not verify that
ICW’s Fee is accurately calculated or deducted (see Items 4, 13 and 15).
ICW prorates its annual Fee monthly (1/12th of the annual Fee) and charges and collects it in advance at the
beginning of the month, based upon Account or asset values reported by the client’s Qualified Custodians
on the last trading day of the preceding month.
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© 2025 ICW Investment Advisors, LLC. All rights reserved.
Calculation of an Initial Monthly Fee
The Professional Services Fee for any initial partial month of Services for an Account or asset shall be based
on the number of days ICW provided Services in the partial month and calculated on a pro rata basis based
upon the Client’s Fee for the first full month of Services for that Account or asset, and collected with and in
addition to, ICW’s Fee for the first full month of Services for that Account or asset.
Fees for Account Deposits and Withdrawals
After inception of Services for an Account or asset, if assets are deposited into or withdrawn from an
Account after the first day of a month, the Professional Services Fee payable with respect to such assets
deposited or withdrawn will not be prorated based on the number of days remaining in the month.
Fees for Cash and Cash Management Holdings
Cash and cash management holdings are included in Fee calculations and investment strategies (see Item 8).
Account and/or Agreement Termination
Agreements with ICW will continue in effect until either of us receives notice from the other to terminate our
Services with respect to an Account or our Agreement, pursuant to the terms, conditions and arrangements
of our Agreement. Upon notice of termination of our Services for an Account or asset, we shall promptly
charge any earned but not yet billed and collected Fees plus an Account termination Fee of $200 per
Account and refund any unearned pre-paid Fees on a pro rata basis, as appropriate. The Account
termination Fee helps contribute toward the multi-year post-closing costs of regulatory recordkeeping
requirements for closed Accounts and assets. We may waive this Fee at our discretion.
Hourly Charges for Additional Work Outside the Scope of Our Agreement
When clients request from us in writing additional clerical, administrative or Professional Services that are outside
the scope of their written Professional Services Agreement with us, we may charge an agreed-upon additional
hourly Fee for such Services. For such Services, our hourly Fee will generally range from $150 to $1,000 per hour,
plus any expenses we incur on the client’s behalf, depending upon the nature, complexity, scope and urgency of
the Services and the professionals rendering the Services. We will calculate, invoice and debit these charges from
one or more of the client’s Accounts on a work-in-progress cost accounting basis.
Clients Bear Custodial Costs, Trading Costs, and Other Fees
Our annual Professional Services Fee is exclusive of, and in addition to, custodial costs, trading and related
transactions costs, and other fees and expenses Clients will incur in their Accounts. Clients will incur certain
charges imposed by Qualified Custodians, including but not limited to, custodial fees, brokerage
commissions and transactions fees, Account maintenance fees, margin interest expenses, mark-ups or
mark-downs in principal transactions, deferred sales charges, odd-lot differentials, stock exchange fees, transfer
taxes, foreign taxes, processing fees, wire transfer and electronic fund fees, service fees, and other fees and
taxes on brokerage Accounts and holdings and securities transactions. Applicable custodial and trading
costs and other fees will be attached to the original Professional Services Agreement (see above).
Clients will also incur product charges imposed directly by a mutual fund, exchange-traded fund or within a
variable annuity in an Account, including but not limited to fund management fees and other expenses, all of
which shall be disclosed in the prospectus of the fund or variable annuity provided by the Qualified Custodian.
ICW does not participate in any client referral programs from Qualified Custodians in exchange for
recommending those Qualified Custodians. ICW also does not solicit, nor receive any Soft Dollar benefits in
exchange for any custodian recommendations. This helps reduce source-of-compensation conflicts of
interest in our fiduciary relationship with our clients (see Items 12 and 14).
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ICW Investment Advisors LLC
SEC FORM ADV Part 2A
Risks and Conflict of Interest with Margin Account Borrowing
We do not recommend the use of margin to purchase securities. A margin Account is a brokerage
Account that allows investors to borrow money to buy securities or for other purposes. From time to time, a
client may wish to use margin to borrow money for other purposes. By using borrowed funds, the client is
employing leverage that will magnify both Account gains and losses. The unaffiliated Broker/Dealer charges
the client interest for the right to borrow money and uses the client’s securities in the margin Account as
collateral for the loan. Should a client determine to use margin, ICW will include the entire market value of the
margined assets when computing its Professional Services Fee. Accordingly, ICW’s Fee shall be based
upon a higher margined Account value, resulting in ICW earning a correspondingly higher Professional
Services Fee. As a result, a potential of conflict of interest arises since ICW has an economic disincentive to
recommend that the client terminate the use of margin (see Item 8).
Item 6 – Performance-Based Fees and Side-by-Side Management
We do not charge, nor accept, investment performance fees and we do not participate in side-by-side
management of our clients’ Accounts. We avoid these activities in our effort to eliminate the possible
incentive and potential conflict of interest to favor Accounts with investment performance fees over
Accounts without such fees.
Performance-based fees are fees that are based on a share of the capital gains or capital appreciation in
an investor’s Account. Side-by-side management refers to the practice of managing Accounts that are
charged performance-based fees while at the same time managing Accounts that are not charged
performance-based fees.
Item 7 – Types of Clients
We generally provide our Professional Services to high net worth and individual investors for a variety of
their related Account types, including, but not limited to, their individual Accounts, joint and community
property Accounts, personal trusts, family trusts, family partnerships, retirement Accounts, Qualified Plans,
family foundations and donor-advised charitable trusts.
We generally require $5,000,000 in investable assets across all Accounts in a household, however,
we may negotiate this amount.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Every portfolio of investments has a purpose. The bedrock purposes of our investing are designed to help
our clients meet their planned cash needs, achieve asset growth, avoid unrewarded risks and control their
attendant tax and investing costs. We work with clients to clarify the purposes of the Accounts they wish for
us to manage as part of the planning we complete for them. We help translate those purposes into goals and
measurable objectives. We develop and project a targeted average long-term rate of return a client may
need from their savings and investments to meet their goals and objectives. We review with the client a
range of potential shorter-term negative and positive annual returns that would be historically consistent with
the client’s targeted long-term rate of return and that the client would need to be prepared to endure
throughout the investment time horizon. Then we determine and recommend appropriately tailored
investment strategies. We memorialize our planning work in multiple integrated client studies and tailored
investment guidelines we complete for each client. We provide clients with online access to various tools to
help them monitor their Accounts and progress in reaching their goals and objectives.
The potential benefit of developing a tailored plan for each client is that it helps to reduce and prevent the client
from making ad hoc changes to their long-term investments in response to adverse shorter-term market conditions
and volatility. Clients are also somewhat freed from chasing institutional benchmark index comparisons that
provide little context in helping them understand the success or failure of achieving their goals and objectives.
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© 2025 ICW Investment Advisors, LLC. All rights reserved.
Analysis and Management Require Measurement
Measurement is the first step toward analysis and management. We calculate, analyze and endeavor to
optimize many different measured facets of companies, their related securities, and possible investment
portfolios that we might help build for clients.
Methods of Analysis
We identify and measure investment attributes of companies, their securities, exchange-traded funds
(ETFs), mutual funds, economic and financial market conditions, and factors of portfolio diversification that
we believe can help deliver richer information content about an investment portfolio and its stability under
different market conditions. For investors who are counting on their investments to replace their earned
income and sustain them in retirement, this information content offers us opportunities to help clients build
investment portfolios tailored to helping them achieve their goals and objectives while seeking to minimize
various risks (see Tax, Capital Loss and Risk Disclosures below).
Research
We combine our own fundamental research and analysis with third-party research and several specialized
security and portfolio analysis tools and applications. We may also integrate public information and
original academic research of others and may incorporate information from prospectuses, annual reports,
regulatory filings, and corporate and investment rating services. For stocks and bonds, we analyze a
company’s revenues, earnings and dividend stability and growth, profit margins, cash flow, capital
structure, competitive position and advantages, economic moat, changes in a company’s business and/or
management, industry structure and changes, and market conditions; for mutual funds and ETFs, we look
at investment objectives and risks, portfolio holdings and style drift, fees and expenses, fund
management, investment performance and fund growth.
Investment Strategy
We use the information content that we glean from our research and analysis processes to develop
investment strategies and portfolios that may exhibit better stability and capital conservation through
inevitable negative market environments while seeking to earn a client’s targeted investment returns.
As a general rule, the businesses we seek to own have longer-term histories of more stable and increasing
earnings, rising dividends and capital allocation decisions by management that benefit shareholders with net
stock buybacks, debt reduction and retained capital growth throughout one or more economic cycles.
We construct equity portfolios for long-term dividend and capital growth to help produce the rising cash
flows that clients need to help replace their earned income. We do not focus our attention and effort on
beating the “market” (S&P 500) or other institutional benchmarks, or owning the “market” at the lowest
possible cost. Our goals are dividend growth faster than inflation and faster and more stable than comparable
low-cost index funds might provide, plus capital growth with potentially better diversification benefits than
comparable low-cost index funds might provide, to smooth over the many bumps in the road ahead.
We construct diversified income portfolios for clients with a goal to help provide regular current interest
income. Our goal is an amount of income from bond funds, bonds and other income-oriented securities
that is above inflation and the amount of income that comparable low-cost index funds might provide while
attempting to protect principal value. We pursue a multi-sector approach that offers the flexibility to adapt
to changing economic conditions, including the risk of rising inflation.
Portfolio Construction
As a general rule, we construct tailored portfolios with broadly-diversified investments in individual stocks rather
than mutual funds and ETFs to retain and help improve investment control, minimize portfolio turnover, improve
tax control and costs, and reduce the layering of investing fees and costs. We do not use model portfolios.
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ICW Investment Advisors LLC
SEC FORM ADV Part 2A
Types of Investments We Make
We invest in publicly-traded individual stocks and fixed income securities, mutual funds and exchange-
traded funds (“ETF”s). Mutual funds and exchange-traded funds are professionally managed pools of
money collected from many investors to invest in stocks, bonds, money market instruments and many
other types of assets. Each fund will have a manager that invests the fund in accordance with the fund's
investment objective.
While mutual funds and ETFs generally provide diversification, risks can be significantly increased if the
fund is concentrated in a particular sector of the market, primarily invests in small or speculative
companies, uses leverage (i.e., borrows money) to a significant degree, or concentrates in a particular
type of security rather than balancing the fund with different types of securities.
The returns on mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while
some mutual funds are “no load” and charge no fee to buy into or sell out of the fund, other types of
mutual funds do charge such fees which can also reduce returns.
Mutual funds can also be “open-end” or “closed-end.” Open-end mutual funds may continue to issue new
shares to investors to meet investor demand and buy back shares when investors wish to sell. Open-end
funds trade at the daily market closing price. By contrast, closed-end mutual funds have a fixed number of
shares that are bought and sold between investors on an exchange throughout the trading day.
Exchange-traded funds share characteristics of both open-end and closed-end mutual funds. ETFs issue
and redeem shares to meet investor demand, can be bought and sold throughout the day like stocks on
an exchange, and share prices fluctuate throughout the trading day. Shares of ETFs have many of the
same risks as direct investments in common stocks or bonds and their market value is expected to rise
and fall as the value of the underlying securities or index rises and falls.
We may also include additional types of public exchange-traded securities in client portfolios, such as, but
not limited to, real estate investment trusts (REITs) and master limited partnerships (MLPs).
Clients may impose restrictions on the purchase or sale of certain securities and investments in their
Accounts, subject to our approval (see Items 4 and 16).
We are Long Term Investors
We believe in investing in stocks, as owners of businesses, not trading in stocks. As a general rule, we
intend to hold securities we purchase for client Accounts for at least one year. Exceptions may arise from
portfolio rebalancing, tax-loss harvesting, client withdrawals and actionable investment ideas resulting
from our research. Our goal is to generate and compound the long-term investment returns clients seek while
accounting for their tolerance and capacity for downside risk exposure and negative investment performance.
Portfolio Activity
We have a fiduciary duty to provide our Services consistent with the client’s best interests. As part of our
Professional Services, we will review client securities and portfolios on an ongoing basis to determine if
any changes are necessary based upon: the various research factors we identify above in this Item 8;
account additions and withdrawals; or changes in the client’s investment objectives. Based upon these
and other factors, there may be extended periods of time during our reviews when we determine that
changes to client Accounts are neither necessary, nor prudent. Clients remain subject to the Professional
Fees described in Item 5 above during periods of low security trading activity or Account inactivity. As
indicated below, there can be no assurance that investment decisions made by us will be profitable or
equal any specific market benchmarks, targeted returns or other performance levels. Actual results will
vary from benchmarks and targeted results, perhaps to a significant degree.
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Legacy Investments, Requested Investments and Excluded Assets
We may also provide advice to clients about any other type of investment clients are holding in their
portfolio at the beginning of our advisory relationship (“Legacy Investments”) or for which clients request
advice (“Requested Investments”). We shall not be responsible for the investment supervision, monitoring,
management and performance of Excluded Assets (see Items 4, 13, 15 and 16).
Accounts with Different Goals and Objectives
We manage Accounts for clients whose goals and objectives, financial circumstances, liquidity needs, tax
situations or other factors may be different from their other Accounts, or the Accounts of other clients. As a result, it
is possible that it would be appropriate for us to buy or sell a security for one client Account while selling,
buying or holding it for another Account of the same client or in another client Account. We may also adjust client
exposure to various securities differently in different Accounts to meet various client needs and objectives.
Cash Management
The Qualified Custodians we recommend offer Accounts that “sweep” non-invested cash balances into a
taxable, interest-bearing cash management option or a FDIC-insured deposit account. As a general rule,
we may invest larger, longer-term cash balances to higher-yielding money market funds.
Money market funds generally fall into three categories: government money market funds, prime-rated
money market funds and tax-exempt money market funds. These funds are designed to provide daily
liquidity, stable values and interest income for short-term cash balances. There can be no assurances that
these objectives will be achieved. Cash management holdings may at times produce an investment yield
lower than our Professional Services Fee (see Item 5).
Margin Account Borrowing
As a general rule, we do not implement investment strategies using margin loans or other Account
leverage because using borrowed funds to make investments amplifies negative client investment
performance during adverse market environments. Exceptions may periodically arise from client Accounts
transferred to us with pre-existing client margin loans or other Account-secured non-purpose loans. The
use of margin creates a conflict of interest, as any margin balance is included in client asset values for the
calculation of our Fee (see Item 5).
Tax, Capital Loss and Risk Disclosures
Clients are responsible for all tax liabilities arising from transactions in their Accounts.
Different types of investments involve varying degrees of risk, and there can be no assurance that any
specific investment or strategy will be suitable or profitable for a client’s portfolio. There can be no
assurances that an investment portfolio will be profitable or match any specific market benchmarks,
targeted returns or other performance levels.
Investment returns come from the potential risk of capital loss. Gain is rarely accomplished without taking
a chance. While we construct client investment portfolios to help clients earn the positive returns they seek
by attempting to exploit risks that we believe are worth taking and trying to avoid those we believe are not,
clients should be prepared to bear the risk of capital loss.
There are many different types of risks that are associated with investing. While not exhaustive, clients
should understand and be prepared to bear these risks:
Credit Risk – the chance that a borrower’s securities prices and values will be adversely affected when it
is not able to repay its debts when they come due.
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Currency Risk – the chance that changes in the value of a foreign currency adversely affects securities
prices.
Deflation Risk – the chance that prices throughout the economy decline over time, depressing spending
and weakening the economy. Deflation worsens repayment burdens for borrowers.
Event Risk – the chance that threatening world events and disruptions adversely affect securities prices
and values.
Industry Risk – the chance that a specific industry will perform poorly and adversely affect the securities
prices and values of the businesses involved.
Inflation Risk – the chance that income from investments does not keep pace with the cost of living.
Inflation causes a reduction in an investor’s standard of living.
Interest Rate Risk – the chance that securities prices are adversely affected when interest rates rise.
Legislative Risk – the chance that legislative changes adversely affect the prices and values of securities
prices.
Liquidity Risk – the chance that an investment will experience a material loss in value when converted to cash.
Market Risk – the chance that an entire market will decline and adversely affect the prices and values of
securities in that market (i.e., the U.S. stock market).
Marketability Risk – the chance that a security’s price is adversely affected when it cannot be easily
bought or sold.
Regulatory Risk – the chance that changes in domestic or foreign securities, securities markets, financial
institutions, monetary or exchange, or financial service provider regulations adversely affect securities
prices and values.
Reinvestment Rate Risk – the chance that investment cash flows and returns cannot be reinvested at the
original investment rate of return.
Shortfall Risk – the chance that investment returns from a portfolio are too low to meet an investor’s needs.
Single Security Risk – the chance that a specific company will perform poorly and adversely affect the
prices and values of the company’s securities.
Sovereign Risk – the chance that political events adversely affect securities prices and values.
Tax Risk – the chance that changes in domestic or foreign tax laws adversely affect securities prices and values.
Again, while not being exhaustive, other investing risks clients should understand and be prepared to
bear include: Cybersecurity Risk, Fraud Risk, Administrative Risk, Business Continuity Risk, Operational
Risk, Leverage Risk, Environmental Risk, Lack of Access to Capital Markets Risk and Counterparty Risk.
While the conclusion is that investment returns are derived from risks taken and risks avoided, the simple
fact is that risk can only be measured in the past, yet it exists in the future and is uncertain. Past
performance is not a guarantee of future results.
Special Third-Party and Fourth-Party Vendor Risks
We are susceptible to potential operational risks from loss of power, internet connectivity and systems and
other services and/or products provided by third-party vendors. While we make reasonable efforts to
maintain system and supply-chain redundancies, there can be no assurance that we will not suffer
operational losses attributable to our third-party vendors or fourth parties supporting/supplying our third-
party vendors. The client agrees that ICW shall not be responsible nor held liable under any circumstances
for any losses attributable to operational failures of or to third-party and related fourth-party vendors.
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Special Cybersecurity-Related Risks
We are susceptible to cybersecurity-related risks that include, among other risks: theft, unauthorized
monitoring, release, misuse, loss, destruction or corruption of confidential and non-public personally-
identifiable information; denial of service attacks; unauthorized access to relevant systems, compromises
to networks or devices that we and our Service Providers use to service client Accounts; or operational
disruption or failures in the physical infrastructure or operating systems that support us or our Service Providers.
While we make reasonable efforts to protect and safeguard client information, there can be no assurance
that we, our Service Providers, Unaffiliated Professionals, or clients will not suffer losses relating to
cybersecurity attacks or other information security breaches in the future. The client agrees that ICW shall not
be responsible nor held liable under any circumstances for any data leaks or breaches of the client, our
Service Providers, Unaffiliated Professionals, or any other third and related fourth parties utilized by ICW.
Item 9 – Disciplinary Information
ICW Investment Advisors LLC and its management have no reportable disciplinary events.
Item 10 – Other Financial Industry Activities and Affiliations
We are not affiliated with any Qualified Custodian, bank, securities brokerage firm or securities dealer. We
have no other financial industry activities or affiliations and offer no proprietary products (see Item 4).
Item 11 – Code of Ethics, Client Transactions and Personal Trading
Code of Ethics
ICW has adopted a Code of Ethics that is applicable to all Supervised Persons (partners, officers,
directors, employees and certain independent contractors under the Firm’s control and supervision).
The Code of Ethics prescribes guidelines for professional standards of business conduct that require all
Supervised Persons to act in our clients’ best interests at all times and report any violations. Clients or
prospective clients may obtain a copy of our Code of Ethics by contacting us at the telephone number on
the cover page of this Brochure.
Prohibition on the Use of Insider Information
While we believe we do not have any particular access to insider information, our Code of Ethics contains
policies reasonably designed to prevent the unlawful use of material insider information.
Participation or Interest in Client Transactions
Neither our Firm nor any Supervised Person has any material financial interest in client transactions beyond
the provision of the Professional Services Fee as disclosed in this Brochure (see Items 4, 5 and 12).
Personal Trading Practices
Our Firm or Supervised Persons may buy or sell the same securities that we recommend to clients or
securities in which clients are already invested. A conflict of interest exists in such cases because we may
have the ability to trade ahead of clients and potentially receive more favorable prices than clients will
receive. Our Code of Ethics is designed to assure that the personal securities transactions, activities, and
interests of the Firm and Supervised Persons will not interfere with making and implementing decisions in
the best interest of our clients, while at the same time allowing the Firm and Supervised Persons to invest
for their own Accounts.
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It is our policy that if transaction orders for a client and the Firm or Supervised Persons are executed on
the same day, then transaction orders for clients will take priority. Nonetheless, there is a possibility that
the Firm or Supervised Persons might benefit from market activity. The Chief Compliance Officer monitors
trading activity of the Firm and Supervised Persons relative to client trades to allow management to
address any conflicts that may exist and to ensure that the Firm and Supervised Persons do not engage in
improper transactions or disadvantage the Firm’s clients.
Item 12 – Brokerage Practices
We implement our Professional Services for clients after they have selected, arranged for and furnished us
with all information and required authorizations regarding their Accounts with the Qualified Custodians with
whom we have an established relationship. These include, but are not limited to, Fidelity Investments and its
affiliates (“Fidelity”) or Charles Schwab & Company (“Schwab”).
Recommending Brokerage and Trade Clearing Services
We generally recommend that clients select and utilize the custody, brokerage and trade clearing services of
Fidelity. Clients are under no obligation to select Fidelity. We may alternatively recommend that clients utilize the
custody, brokerage and trade clearing services of Schwab. There is no affiliation between ICW and Fidelity or
Schwab. Factors which we consider in our recommendations include the respective Qualified Custodian’s
breadth, depth and integration of services offered, provision of a dedicated service group for our Firm, ease-of-
operation and user experiences, administrative support and technology services, responsiveness to us and our
clients, reliability, financial strength, execution capabilities, lending facilities and pricing, and client costs.
We negotiate custody and commissions costs on behalf of our clients when possible. Client custody fees,
commissions and transaction fees charged by Fidelity or Schwab may be higher or lower than those charged
by other divisions of Fidelity or Schwab, or other unaffiliated Qualified Custodians (see Items 5 and 14).
ICW will provide clients with the Fidelity and Schwab custody, commission and fee schedules upon request.
Research and Soft Dollars
ICW does not participate in soft dollar (“Soft Dollar”) arrangements. This helps reduce source-of-compensation
conflicts of interest in our fiduciary relationship with our clients (see Item 5).
As a registered investment adviser, we may have access to research products and services from the clients'
Qualified Custodians. These products may include financial publications, information about particular
companies and industries, research software, and other products or services that provide lawful and
appropriate assistance to our Firm in the performance of our investment decision-making responsibilities.
Such research products and services are provided to all investment advisers that utilize the service
platforms of these Qualified Custodians, and are considered a benefit to our Firm, but are not considered to
have been paid with Soft Dollars. Beyond the benefits of these types of research products and services,
which are provided to all investment advisers that utilize the service platforms of Qualified Custodians, our
Firm does not solicit, nor receive any Soft Dollar benefits.
We may have an incentive to select or recommend a Qualified Custodian based upon the investment research
or other products or services offered by the Qualified Custodian. To the extent our Firm receives any investment
research or other products or services from a client’s Qualified Custodians, a conflict of interest arises in that
such research and/or services might not directly benefit client Accounts. In our effort to mitigate this
conflict of interest, it is our Firm's policy to prohibit the Firm from entering into any formal or informal
arrangements or commitments to receive research, research-related or execution services obtained from
Qualified Custodians, or third parties, on a Soft Dollar commission basis.
Brokerage and Client Referrals
ICW does not participate in any client referral programs from Qualified Custodians in exchange for
recommending those Qualified Custodians (see Items 5 and 14).
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Best Execution
Clients may pay a custody fee or commission that is higher than another Qualified Custodian might charge to
execute the same transaction where we determine, in good faith, that the custody fee or commission is
reasonable in relation to the value of the custody, brokerage and the administrative support and technology
services we receive for client Accounts. In seeking best execution, the determinative factor is not the lowest
possible cost, but whether the transaction represents the best qualitative execution, taking into consideration
the full range of a Qualified Custodian’s services.
Client-Directed Brokerage
We do not accept client-directed brokerage (instructions from clients to use a particular Broker-Dealer to
execute some or all securities transactions in their Accounts).
Trade Allocation Practices
We generally place discretionary securities brokerage transactions for client Accounts on an Account-by-
Account basis, independently of securities brokerage transactions for a client’s other Accounts or the Accounts
of other clients. Therefore, the securities brokerage transactions for a client’s Account may be different and
receive more or less favorable price executions than for securities trades in a client’s other Accounts or the
Accounts of other clients. We may combine discretionary securities brokerage transactions for a client
Account with discretionary securities brokerage transactions for other Accounts of a client or Accounts of
other clients (“Block Order”) in an effort to obtain best execution, or to allocate equitably among Accounts or
clients, differences in prices that might not have been obtained had such orders been placed separately.
Accounts of our Firm or Supervised Persons may participate in a Block Order with the Firm’s clients. We do
not include reportable securities brokerage transactions for non-discretionary Accounts in Block Orders.
Under this procedure, we will generally allocate an average price for purchase and sale orders on a pro
rata basis among the clients of each Block Order transaction. To the extent that we determine to combine
client orders for the purchase or sale of securities, we shall generally do so in accordance with applicable
rules promulgated under the Advisers Act and no-action guidance provided by the staff of the SEC.
Item 13 – Review of Accounts
The securities and investments managed by ICW are reviewed on an ongoing basis by the Chief
Investment Officer and Portfolio Manager. ICW shall not be responsible for the investment supervision,
monitoring, management and performance of Excluded Assets (see Items 4, 8, 15 and 16).
Client Accounts are reviewed on an ongoing basis by the Portfolio Manager, Chief of Staff, Chief
Compliance Officer and Chief Client Administrative Officer for different reasons and purposes.
In addition, we tailor and conduct Account reviews with clients on an annual or mutually agreed-upon
schedule to discuss any changes in their financial situation and/or goals and objectives and the possible
scenarios that could result from such changes, and to review our previous Services and recommendations.
We also conduct Account reviews when clients notify us of changes in their goals and objectives. We
encourage clients to discuss their goals, objectives, normal cash needs for the upcoming year and
extraordinary cash needs with us and keep us informed of any relevant changes.
Separately and independently from us, clients receive Account statements and transaction confirmation
notices directly from their Qualified Custodian on at least a quarterly basis.
We also provide clients with access to online content and written reports upon request that may include
such relevant Account and market-related information as Account performance, an inventory of Account
holdings and our monthly Professional Service Fee calculations.
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While we endeavor to maintain accurate online client content and prepare accurate reports for clients, it is
the client’s responsibility to compare such online content and reports we prepare with statements the
client receives from the Qualified Custodian, including verifying the accuracy of our Professional Service
Fee calculations and related custodial remittances (see Items 4, 5 and 15).
Item 14 – Client Referrals and Other Compensation
ICW does not pay or receive fees for client solicitation or referral, nor does ICW participate in any client
referral programs from Qualified Custodians or Unaffiliated Professionals in exchange for recommending
those Qualified Custodians or Unaffiliated Professionals. This helps reduce source-of-compensation
conflicts of interest in our fiduciary relationship with our clients (see Items 4, 5 and 12).
ICW can receive from Fidelity or other Qualified Custodians, support services and/or products at a discount
or without cost. ICW’s clients may pay more for investment transactions or assets maintained at Fidelity or
any other Qualified Custodian as a result of ICW receiving access to these discounted or no-cost services
and/or products. There is no corresponding commitment made by ICW to Fidelity or any other Qualified
Custodian to custody any specific amount of the Firm’s assets with Fidelity or any other Qualified Custodian,
or to invest any specific dollar amount or percentage of client assets in any specific mutual funds, securities
or other investment products as a result of ICW’s relationship with a Qualified Custodian.
Advisor promotional or referral rankings or ratings published by others may be based upon information
prepared and/or submitted by the ranked or rated advisers and are generally limited to participating
advisers according to a publisher’s participation criteria and methodology. Unless expressly indicated to the
contrary, ICW does not prepare or submit information, or pay fees to be included on any such rankings. No
ranking or recognition should be construed as a current or past endorsement of ICW by any of its clients.
Item 15 – Custody
ICW is not a custodian and does not maintain physical custody of client assets. We only use unaffiliated
Qualified Custodians for custody of client Accounts. Clients maintain ownership of their Accounts and assets
with a Qualified Custodian. Therefore, clients must appoint a Qualified Custodian. The Qualified Custodian
holds and safeguards client assets and will send transaction confirmations and periodic statements of
client Accounts directly to clients at least quarterly, independently of us.
While we endeavor to monitor client Accounts held by a Qualified Custodian, it is the client’s responsibility
to carefully review the statements they receive from their Qualified Custodian and verify the accuracy of
the Qualified Custodian’s reports of client assets held in custody and deposits and withdrawals of funds
and securities from client Accounts, including our Professional Services Fee calculations and the Qualified
Custodian’s remittances to us for our Professional Services Fees. ICW shall not be responsible for the
investment supervision, monitoring, management or performance of Excluded Assets (see Items 4, 8, 13 and 16).
Please Note: Qualified Custodians do not verify the accuracy of ICW’s Professional Services Fee
calculations or the deductions of our Professional Services Fee from client Accounts.
ICW may assist clients with requests to their Qualified Custodians for funds or security movement transactions,
such as distributions, journals, electronic funds transfers, and wires; however, ICW does not accept
standing asset movement authorizations that may deem us with custody over client funds and securities.
The authority clients grant us in their Professional Services Agreement to directly debit and deduct our
Professional Services Fees from client Accounts causes our Firm to exercise limited custody over client
funds and securities. Limited custody triggered only due to Professional Services Fee debiting authority is
not required to be reported on Form ADV Part 1, Item 9 and is exempt from an annual surprise exam by
the Public Company Accounting Oversight Board (“PCAOB”).
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Item 16 – Investment Discretion
We generally render our Investment Management Services on a discretionary basis. Our discretionary
authority authorizes us to determine the securities to be bought or sold in client Accounts, as well as the
quantities of such securities and the timing of the purchase and/or sale transactions, without obtaining client
consent to any specific transactions. Our discretion also authorizes us to determine the Broker-Dealer to be
used for the purchase or sale of a security and the commission rates to be paid to a Broker-Dealer for a
client’s securities transactions.
Clients provide us with discretionary securities trading authority pursuant to a limited power of attorney in
their written Professional Services Agreement with us. Clients may impose restrictions on the purchase or
sale of certain securities and investments in their Accounts, subject to our approval (see Items 4 and 8).
We may render discretionary or non-discretionary Investment Management Services to clients for their
Accounts and investments that may include, but not be limited to, individual employer-sponsored
retirement plans, brokerage Accounts, or variable annuity/life insurance products they may own. We may
recommend the allocation of client assets among the various limited investment options that comprise the
retirement plans or variable annuity/life insurance products. We may also provide advice and/or Account
performance monitoring Services for brokerage Accounts, employer-sponsored retirement plans or
variable annuity/life insurance products. Client assets shall be maintained at the custodian designated by
the sponsor of the client’s retirement plan, at the client’s brokerage firm, or in the segregated Accounts of
the insurance company that issued the variable annuity/life insurance product.
When we render Investment Management Services to clients on a non-discretionary basis, we will obtain
client approval prior to executing any client transactions, if applicable. Otherwise, it is the client’s
responsibility to execute the purchase and/or sale transactions (see Item 4).
ICW shall not be responsible for the investment supervision, monitoring, management or performance of
Excluded Assets (see Items 4, 8, 13 and 15).
Item 17 – Voting Client Securities
We do not accept nor exercise any authority to vote shareholder proxies on behalf of our clients for
securities in their Accounts. Clients shall retain the authority and responsibility for receiving and voting all
shareholder proxies for all securities maintained in their Accounts and we are generally not available to
advise clients on how to vote the proxies. Clients should make arrangements to receive proxy materials
directly from their Qualified Custodian or transfer agent.
We do not handle or otherwise process any potential “class action” claims or similar settlements that
clients may be entitled to for securities held in their Accounts. Clients should make arrangements to
receive the paperwork for such claims directly from their Qualified Custodian. Clients should verify with
their Qualified Custodian or other Account administrator whether such claims are being made on their
behalf by their Qualified Custodian or if clients are expected to file such claims directly.
Item 18 – Financial Information
ICW does not require nor solicit prepayment of more than $1,200 in fees per client, six months or more in
advance. ICW has no financial commitment that impairs its ability to meet contractual obligations and
fiduciary commitments to clients. The Firm, nor its owners, have ever been the subject of a bankruptcy
proceeding.
ICW did not need, nor receive assistance from any Federal Reserve credit programs during the 2007-2009
General Financial Crisis and did not need, apply for, nor receive assistance from the Paycheck Protection
Program or any other Federal financial assistance created under the Coronavirus Aid, Relief, and
Economic Security (CARES) Act of 2020.
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