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Innova Wealth Partners, LLC
Firm Brochure - Form ADV Part 2A
This brochure provides information about the qualifications and business practices of Innova Wealth Partners, LLC.
If you have any questions about the contents of this brochure, please contact us at (888) 270-1574 or by email at
info@myinnovawealth.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Innova Wealth Partners, LLC is also available on the SEC’s website at
www.adviserinfo.sec.gov. Innova Wealth Partners, LLC’s CRD number is: 168500.
12 Terry Drive Suite 203
Newtown, Pennsylvania, 18940
(888) 270-1574
www.myinnovawealth.com
info@myinnovawealth.com
Registration as an investment adviser does not imply a certain level of skill or
training.
Version Date: February 26, 2026
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Item 2: Material Changes
There are material changes in this brochure from the last updating amendment of Innova Wealth
Partners, LLC on January 23, 2025. Material changes relate to Innova Wealth Partners, LLC’s policies,
practices or conflicts of interests.
•
Item 4 has been amended to reflect that we no longer offer services through Pontera.
•
Item 4 has been amended to reflect that we now offer Financial Planning and Financial
Consultancy services to clients.
•
Items 4 and 5 have also been amended to disclose our current sub-advisory relationships and the
fees associated with engaging the sub-advisors.
• The fees associated with Educational Courses and Seminars has been updated in Item 5.
•
Item 8 has been updated to disclose additional risks associated with investments and strategies
we may recommend or utilize.
•
Item 10 has been amended for further disclosure that Innova Wealth Partners may engage sub-
advisors to manage all or a portion of your account.
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Item 3: Table of Contents
Item 1: Cover Page……………………………………………………………………………………………………………………………………..1
Item 2: Material Changes ........................................................................................................................................................................................... 2
Item 3: Table of Contents ........................................................................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................................................................... 6
A. Description of the Advisory Firm................................................................................................................................................................... 6
B. Types of Advisory Services .............................................................................................................................................................................. 6
Investment Supervisory Services ................................................................................................................................................................... 6
Pension Consulting Services……………………………………………………………………………..……………………………………7
Sub-Advisory Services…………………………………………………………………………………………………………………………7
Financial Planning and Consulting Services………………………………………………………………………………………………...7
Services Limited to Specific Types of Investments ...................................................................................................................................... 7
Educational Seminars ...................................................................................................................................................................................... 7
C. Client Tailored Services and Client Imposed Restrictions .......................................................................................................................... 8
D. Wrap Fee Programs .......................................................................................................................................................................................... 8
E. Amounts Under Management ......................................................................................................................................................................... 8
Item 5: Fees and Compensation ................................................................................................................................................................................ 9
A. Fee Schedule ...................................................................................................................................................................................................... 9
Investment Supervisory Services Fees ........................................................................................................................................................... 9
Sub-Advisory Services………………………………………………………………………………………………………..………………..9
Financial Planning and Consulting Services………………………………………………………………………………………………….9
Educational Course ........................................................................................................................................................................................ 10
B. Payment of Fees............................................................................................................................................................................................... 10
Payment of Investment Supervisory Fees ................................................................................................................................................... 10
Payment of Educational Courses.................................................................................................................................................................. 10
C. Clients Are Responsible For Third Party Fees ............................................................................................................................................ 10
D. Prepayment of Fees ........................................................................................................................................................................................ 10
E. Outside Compensation for the Sale of Securities to Clients....................................................................................................................... 10
Item 6: Performance-Based Fees and Side-By-Side Management ...................................................................................................................... 11
Item 7: Types of Clients............................................................................................................................................................................................ 11
Item 8: Methods of Analysis, Investment Strategies, and Risk of Investment Loss ......................................................................................... 11
A.
Methods of Analysis and Investment Strategies ................................................................................................................................ 11
Methods of Analysis ...................................................................................................................................................................................... 11
Fundamental analysis .................................................................................................................................................................................... 11
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Technical analysis ........................................................................................................................................................................................... 11
Cyclical analysis ............................................................................................................................................................................................. 11
Investment Strategies ..................................................................................................................................................................................... 11
B.
Material Risks Involved ........................................................................................................................................................................ 12
Methods of Analysis ...................................................................................................................................................................................... 12
Fundamental analysis .................................................................................................................................................................................... 12
Technical analysis ........................................................................................................................................................................................... 12
Cyclical analysis ............................................................................................................................................................................................. 12
Investment Strategies ..................................................................................................................................................................................... 12
C.
Risks of Specific Securities Utilized ..................................................................................................................................................... 12
Item 9: Disciplinary Information ............................................................................................................................................................................ 15
A.
Criminal or Civil Actions ...................................................................................................................................................................... 15
B.
Administrative Proceedings ................................................................................................................................................................. 15
C.
Self-regulatory Organization (SRO) Proceedings .............................................................................................................................. 15
Item 10: Other Financial Industry Activities and Affiliations ............................................................................................................................. 16
A.
Registration as a Broker/Dealer or Broker/Dealer Representative ................................................................................................ 16
B.
Registration as a Futures Commission Merchant, Commodity Pool Operator, or a Commodity Trading Advisor ................. 16
C.
Registration Relationships Material to this Advisory Business and Possible Conflicts of Interests ............................................ 16
D.
Selection of Other Advisors or Managers and How This Adviser is Compensated for Those Selections .................................. 16
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .................................................................... 16
A.
Code of Ethics ......................................................................................................................................................................................... 17
B.
Recommendations Involving Material Financial Interests ............................................................................................................... 17
C.
Investing Personal Money in the Same Securities as Clients ............................................................................................................ 17
D.
Trading Securities At/Around the Same Time as Clients’ Securities ............................................................................................. 17
Item 12: Brokerage Practices.................................................................................................................................................................................... 18
A.
Factors Used to Select Custodians and/or Broker/Dealers ............................................................................................................. 18
B.
Aggregating (Block) Trading for Multiple Client Accounts ............................................................................................................. 20
Item 13: Reviews of Accounts ................................................................................................................................................................................. 21
A.
Frequency and Nature of Periodic Reviews and Who Makes Those Reviews ............................................................................... 21
B.
Factors That Will Trigger a Non-Periodic Review of Client Accounts ............................................................................................ 21
C.
Content and Frequency of Regular Reports Provided to Clients ..................................................................................................... 21
Item 14: Client Referrals and Other Compensation ............................................................................................................................................. 21
A.
Economic Benefits Provided by Third Parties for Advice Rendered to Clients (Includes Sales Awards or Other Prizes) ....... 21
B.
Compensation to Non – Advisory Personnel for Client Referrals ................................................................................................... 21
Item 15: Custody ....................................................................................................................................................................................................... 22
Item 16: Investment Discretion ............................................................................................................................................................................... 22
Item 17: Voting Client Securities (Proxy Voting) .................................................................................................................................................. 23
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Item 18: Financial Information ................................................................................................................................................................................ 23
A.
Balance Sheet .......................................................................................................................................................................................... 23
B.
Financial Conditions Reasonably Likely to Impair Ability to Meet Contractual Commitments to Clients ............................... 23
C.
Bankruptcy Petitions in Previous Ten Years ...................................................................................................................................... 23
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Item 4: Advisory Business
A. Description of the Advisory Firm
Innova Wealth Partners, LLC is a Limited Liability Company organized in the State of
Pennsylvania. The firm was formed in June 2013. In August 2017, the firm changed their
name from Seckel Capital Advisors, LLC to Innova Wealth Partners, LLC. The principal
owners are Ian Andrew Foster and William Haywood Bromley Jr.
B. Types of Advisory Services
Innova Wealth Partners, LLC (hereinafter “IWP”) is a registered investment advisor. We
provide managed portfolios with respect to price and volatility to individuals using
exchange traded funds (ETFs) and mutual funds, across multiple asset classes including
equities, fixed income, currencies, and hard assets. Our portfolios are designed to
accommodate investors of all sizes regardless of net worth. As a registered investment
adviser, we are held to the highest standard of client care - a fiduciary standard. As a
fiduciary we always put our clients’ interests first and must fully disclose any conflict of
interest. We do not directly hold customer funds or securities and all transactions are sent
to our qualified custodian which executes, compares, allocates, clears, and settles them.
Our custodian also maintains our clients' accounts and may grant clients access to them.
We accept and enter trades on a discretionary basis only.
IWP offers the following services to advisory clients:
Investment Supervisory Services
IWP offers ongoing portfolio management services based on the individual goals,
objectives, time horizon, and risk tolerance of each client. IWP creates an Investment
Policy Statement for each client, which outlines the client’s current situation (income, tax
levels, and risk tolerance levels) and then constructs a plan to aid in the selection of a
portfolio that matches each client’s specific situation. Investment Supervisory Services
include, but are not limited to, the following:
• Tailor a personal investment policy
• Asset selection
• Regular portfolio monitoring
• Determine investment strategy
• Asset allocation
• Assessment of risk tolerance
• 401(k) Consulting
IWP evaluates the current investments of each client with respect to their risk tolerance
levels and time horizon. IWP will require discretionary authority from clients in order to
select securities and execute transactions without permission from the client prior to each
transaction. Risk tolerance levels are documented in the Investment Policy Statement,
which is given to each client.
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Pension Consulting Services
We offer pension consulting services to employee benefit plans and their fiduciaries
based upon the needs of the plan and the services requested by the plan sponsor or
named fiduciary. In general, these services may include an existing plan review and
analysis, plan-level advice regarding fund selection and investment options, education
services to plan participants, investment performance monitoring, and/or ongoing
consulting. These pension consulting services will generally be non-discretionary and
advisory in nature. The ultimate decision to act on behalf of the plan shall remain with
the plan sponsor or other named fiduciary.
Sub-Advisory Services
IWP may use sub-Advisor when it is determined by client and IWP that allocation is
appropriate. Sub-Advisors deliver portfolio management services on behalf of IWP and
wealth managers on a sub-advisory basis. Sub-advisory arrangements may be provided
on a discretionary or non-discretionary basis. In either arrangement, the sub-Advisor
will work with IWP to deliver portfolio management services in-line with the investor’s
Investment Policy Statement and the specific mandate assigned to the sub-Advisor.
Financial Planning and Consulting Services
include recommendations
IWP may provide Financial Planning and Consulting Services to some of its clients. The
Advisor’s Financial Planning services may
for portfolio
customization based on the client’s investment objectives, goals and financial situation, and
allocation recommendations relating to investment strategies. Financial planning may also
include non-investment advice such as developing strategies to achieve retirement or other
financial goals, tax optimization strategies, cash flow and budgeting analysis and
recommendations, financing and financial education, estate planning, and asset protection
strategies. Once the one-time financial plan is complete, clients may engage IWP on an ongoing
consulting basis.
Services Limited to Specific Types of Investments
IWP generally limits its investment advice and/or money management to mutual funds,
equities, bonds, ETFs, and REITs and may use other securities as well to help diversify a
portfolio when applicable.
Educational Seminars
IWP provides educational retirement courses for a fee. These courses educate on the
following topics:
1) Life Planning in Retirement
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2) Financial Concerns
3) Investments (General)
4) Retirement Income Sources, including Social Security
5) Health Care Planning
6) Estate Plan
C. Client Tailored Services and Client Imposed Restrictions
IWP offers the same suite of services to all of its clients. However, specific client
investment strategies and their implementation are dependent upon the client
Investment Policy Statement which outlines each client’s current situation (income, tax
levels, and risk tolerance levels) and is used to construct a client specific plan to aid in
the selection of a portfolio that matches restrictions, needs, and targets. Clients may
impose restrictions in investing in certain securities or types of securities in accordance
with their values or beliefs, which must be provided in writing by the client and would
be documented by IWP either in the Investment Policy Statement or elsewhere in the
client file. However, if the restrictions prevent IWP from properly servicing the client
account, or if the restrictions would require IWP to deviate from its standard suite of
services, IWP reserves the right to end the relationship
D. Wrap Fee Programs
A wrap fee program is an investment program where the investor pays one stated fee that
includes management fees, transaction costs, fund expenses, and any other administrative
fees. IWP does not participate in any wrap fee programs.
E. Amounts Under Management
IWP has the following assets under management:
Discretionary Amounts: Non-Discretionary Amounts: Date Calculated:
$284,299,910
$3,886,324
December 2025
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Item 5: Fees and Compensation
A. Fee Schedule
Investment Supervisory Services Fees
Fees of up to, but never to exceed 2.00% annualized, and will be charged on assets under
our management for investment supervisory service. Fees are negotiable depending upon
the needs of the client and complexity of the situation and the final fee schedule is attached
as Exhibit II of the Investment Advisory Contract. Lower fees for comparable services may
be available from other sources.
IWP uses the closing balance in the client’s account as of the last day of the monthly billing
period for purposes of determining the market value of the assets upon which the
advisory fee is based. Fees are paid monthly in arrears and therefore no refund policy is
necessary. For contracts commenced or terminated mid-month, clients will be responsible
for paying the prorated fees. Clients may terminate the contract without penalty, for full
refund of the advisor’s fees, within five business days of signing the contract. Thereafter,
clients may terminate the contract with one (1) day written notice.
Sub-Advisory Services
IWP may use sub-Advisor, Vanguard Personalized Indexing Management (VPIM), for
100% equity portfolio management when it is determined by client and IWP that
allocation is appropriate. Clients will incur a fee of .20% of AUM for assets included in the
VPIM portfolio, in addition to the ordinary fee charged by IWP detailed above.
IWP may use sub-Advisor, Syntheticfi LLC, for incorporating a box spread option
strategy, offering clients an alternative to margin loans and securities-based lines of credit
when determined to be appropriate for the client. When Syntheticfi is engaged at the
recommendation of IWP, Syntheticfi will charge an annualized fee to the client for the
portion of the portfolio being managed by Syntheticfi. While IWP will continue to monitor
and make recommendations on this portion of the portfolio, IWP will not charge a fee on
assets allocated to Syntheticfi.
Financial Planning and Consulting Services
IWP offers Financial Planning and Consulting services on a flat fee basis. One-time
financial plans incur a flat fee of $500 - $10,000 depending on complexity, to be paid upon
plan delivery. Once the plan is delivered, clients may continue to engage IWP on an
ongoing consulting basis for $1,000 - $2,000 per month, billed in arrears.
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Educational Course
IWP offers Educational Courses, that cost $39 per class, via check or credit card, due on or
before the date of the course.
B. Payment of Fees
Payment of Investment Supervisory Fees
Advisory fees are paid monthly in arrears. Fees are withdrawn directly from the client’s
accounts with client’s written authorization - please see Item 15 below for further detail
on direct fee deduction.
Payment of Educational Courses
Educational Courses are paid via check or credit card. Fees are paid on or before the date
of the course.
C. Clients Are Responsible For Third Party Fees
Clients are responsible for the payment of all third party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by IWP. Please see Item 12 of this brochure
regarding broker/custodian.
D. Prepayment of Fees
IWP collects its fees in arrears. It does not collect fees in advance.
E. Outside Compensation for the Sale of Securities to Clients
Persons providing investment advice on behalf of IWP are also licensed as independent
insurance agents. These persons will earn commission-based compensation for selling
insurance products, including insurance products they sell to you. Insurance commissions
earned by these persons are separate and in addition to our advisory fees. This practice
presents a conflict of interest because persons providing investment advice on behalf of
IWP, who are insurance agents, have an incentive to recommend insurance products to
you for the purpose of generating commissions rather than solely based on your needs.
You are under no obligation, contractually or otherwise, to purchase insurance products
through any person affiliated with IW
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Item 6: Performance-Based Fees and Side-By-Side Management
IWP does not accept performance-based fees or other fees based on a share of capital gains on or
capital appreciation of the assets of a client.
Item 7: Types of Clients
IWP generally provides advisory services to the following types of clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Trusts, Estates, or Charitable Organizations
❖ Pension Plan Participants
❖ Businesses
There is an account minimum of $100,000, which may be waived by the investment advisor,
based on the needs of the client and the complexity of the situation.
Item 8: Methods of Analysis, Investment Strategies, and
Risk of Investment Loss
A. Methods of Analysis and Investment Strategies
Methods of Analysis
IWP’s methods of analysis include fundamental analysis, technical analysis, and cyclical
analysis.
Fundamental analysis involves the analysis of financial statements, the general financial
health of companies, and/or the analysis of management or competitive advantages.
Technical analysis involves the analysis of past market data; primarily price and volume.
Cyclical analysis involved the analysis of business cycles to find favorable conditions for
buying and/or selling a security.
Investment Strategies
IWP uses primarily long term trading and short term trading. Investing in securities involves
a risk of loss that you, as a client, should be prepared to bear.
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B. Material Risks Involved
Methods of Analysis
Fundamental analysis concentrates on factors that determine a company’s value and
expected future earnings. This strategy would normally encourage equity purchases in
stocks that are undervalued or priced below their perceived value. The risk assumed is
that the market will fail to reach expectations of perceived value.
Technical analysis attempts to predict a future stock price or direction based on market
trends. The assumption is that the market follows discernible patterns and if these
patterns can be identified then a prediction can be made. The risk is that markets do not
always follow patterns and relying solely on this method may not work long term.
Cyclical analysis assumes that the markets react in cyclical patterns which, once
identified, can be leveraged to provide performance. The risks with this strategy are two-
fold: 1) the markets do not always repeat cyclical patterns and 2) if too many investors
begin to implement this strategy, it changes the very cycles these investors are trying to
exploit.
Investment Strategies
Short term trading generally holds greater risk and clients should be aware that there is a
material risk of loss using any of those strategies.
Long term trading is designed to capture market rates of both return and risk. Due to its
nature, the long-term investment strategy can expose clients to various types of risk that
will typically surface at various intervals during the time the client owns the investments.
These risks include but are not limited to inflation (purchasing power) risk, interest rate
risk, economic risk, market risk, and political/regulatory risk.
Short term trading risks include liquidity, economic stability and inflation, in addition to
the long term trading risks listed above. Frequent trading, when done, can affect
investment performance, particularly through increased brokerage and other transaction
costs and taxes.
Investing in securities involves a risk of loss that you, as a client, should
be prepared to bear.
C. Risks of Specific Securities Utilized
IWP generally seeks investment strategies that do not involve significant or unusual risk
beyond that of the general domestic and/or international equity markets. Clients should
be aware that there is a material risk of loss using any investment strategy. The investment
types listed below (leaving aside Treasury Inflation Protected/Inflation Linked Bonds)
are not guaranteed or insured by the FDIC or any other government agency.
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Equity investment generally refers to buying shares of stocks in return for receiving a
future payment of dividends and capital gains if the value of the stock increases. The value
of equity securities may fluctuate in response to specific situations for each company,
industry market conditions and general economic environments. There is an innate risk
involved when purchasing a stock that it may decrease in value and the investment may
incur a loss.
Fixed Income investments, including debt securities, generally pay a return on a fixed
schedule, though the amount of the payments can vary. This includes corporate and
government debt securities, leveraged loans, high yield, and investment grade debt and
structured products, such as mortgage and other asset-backed securities, although
individual bonds may be the best known type of fixed income security. In general the
fixed income market is volatile, and fixed income securities carry significant interest rate
risk. (As interest rates rise, bond prices usually fall, and vice versa. This effect is usually
more pronounced for longer-term securities.) Fixed income securities also carry inflation
risk, liquidity risk, call risk and credit and default risks for both issuers and
counterparties. The risk of default on treasury inflation protected/inflation linked bonds
is dependent upon the U.S. Treasury defaulting, but these bonds still carry a risk of losing
share price value. Risks of investing in foreign fixed income securities also include the
general risks inherent in non-U.S. investing.
Mutual Funds: Investing in mutual funds carries the risk of capital loss and thus you may
lose money investing in mutual funds. All mutual funds have costs that lower investment
returns. The funds can be of bond (fixed income) nature or stock (equity) nature, or a mix
of multiple underlying security types.
Exchange Traded Funds (ETFs): An ETF is an investment fund traded on stock exchanges,
similar to stocks. Investing in ETFs carries the risk of capital loss (sometimes up to a 100%
loss in the case of a stock holding bankruptcy). Areas of concern include the lack of
transparency in products and increasing complexity, conflicts of interest and the
possibility of inadequate regulatory compliance. Because ETFs use "authorized
participants" (APs) as agents to facilitate creations or redemptions (primary market), there
is a risk that an AP decides to no longer participate for a particular ETF; however, that
risk is mitigated by the fact that other APs can step in to fill the vacancy of the
withdrawing AP [an ETF typically has multiple APs] and ETF transactions predominantly
take place in the secondary market without need for an AP. Like other liquid securities,
ETF pricing changes throughout the trading day and there can be no guarantee that an
ETF is purchased at the optimal time in terms of market movements. Moreover, due to
market fluctuations, ETF brokerage costs, differing demand and characteristics of
underlying securities, and other factors, the price of an ETF can be lower that the
aggregate market price of its cash and component individual securities (net asset value –
NAV). An ETF is subject to the same market risks as those of its underlying individual
securities, and also has internal expenses that can lower investment returns.
Real Estate funds (including REITs) face several kinds of risk that are inherent in the real
estate sector, which historically has experienced significant fluctuations and cycles in
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performance. Revenues and cash flows may be adversely affected by: changes in local real
estate market conditions due to changes in national or local economic conditions or
changes in local property market characteristics; competition from other properties
offering the same or similar services; changes in interest rates and in the state of the debt
and equity credit markets; the ongoing need for capital improvements; changes in real
estate tax rates and other operating expenses; adverse changes in governmental rules and
fiscal policies; adverse changes in zoning laws; the impact of present or future
environmental legislation and compliance with environmental laws.
Leverage Risk: Certain transactions may give rise to various forms of leverage. Such
transactions may include, among others, reverse repurchase agreements, dollar rolls,
borrowing, loans of portfolio securities, and the use of when-issued, delayed delivery or
forward commitment transactions and short sales. The use of derivatives typically creates
economic leverage and thus leverage risk. To mitigate leveraging risk, a portfolio will
segregate or “earmark” liquid assets or otherwise cover the transactions that may give rise
to such risk. The use of leverage may cause a portfolio to liquidate portfolio positions
when it may not be advantageous to do so to satisfy its obligations or to meet segregation
requirements. Leverage may cause a portfolio to be more volatile than if the portfolio had
not been leveraged. This is because leverage usually exaggerates the effect of any increase
or decrease in the value of a portfolio’s portfolio securities. Leverage usually increases
tracking error risk.
Exchange Traded Notes Risk: ETNs are unsecured, unsubordinated debt securities that
have characteristics and risks similar to those of fixed-income securities. ETNs trade on
major securities exchanges, similar to shares of ETFs. ETNs differ from other types of
bonds and notes because: (i) ETN returns are based upon the performance of a market
index less applicable fees; (ii) no period coupon payments are distributed; and (iii) no
principal protections exist. In general, ETNs are considered to be a type of security that
combines characteristics of both bonds and ETFs. The value of an ETN may be influenced
by time to maturity, level of supply and demand for the ETN, volatility and lack of
liquidity in underlying commodities or securities markets upon which the return of the
ETN is based (in whole or in part), changes in the applicable interest rates, changes in the
issuer’s credit rating, and economic, legal, political, or geographic events that affect the
referenced commodity or security. A decision to sell an ETN investment at any particular
time also may be limited by the availability and strength of a secondary market at that
time. If a portfolio’s investments in ETNs is sold at a time when the secondary market in
ETNs is weak, such ETNs might have to be sold at a discount. If the portfolio holds its
investment in an ETN until maturity, the issuer of the ETN is generally expected to give a
cash amount that would be equal to the principal amount (subject to the relevant index
factor on the day of maturity). ETNs also are subject to counterparty credit risk and fixed-
income risk.
Margin and Leverage Risk: While the use of margin borrowing can substantially improve
returns, such use may also increase the adverse impact to which a Client’s portfolio may
be subject. Borrowings will usually be from securities brokers and dealers and will
typically be secured by the Client’s securities and/or other assets. Under certain
14
circumstances, such a broker-dealer may demand an increase in the collateral that secures
the Client’s obligations and if the client were unable to provide additional collateral, the
broker-dealer could liquidate assets held in the account to satisfy the Client’s obligations
to the broker-dealer. You are not required to be notified before your securities are
liquidated. Liquidation in that manner could have extremely adverse consequences. In
addition, the amount of the client’s borrowings and the interest rates on those borrowings,
which will fluctuate, will have a significant effect on the Client’s profitability. When using
margin, you can lose more funds than you deposit into your account. A decline in the
value of 15 securities that are purchased on margin may require you to provide additional
funds to the firm that has made the loan to avoid the forced sale of those securities or other
securities in your account.
Currency investments, including related financial instruments with primary exposure to
currencies, entail significant price fluctuation. Currency values change quickly and
frequently based on numerous factors, including but not limited to interest rates,
monetary policy, broader government actions, changes in national or local economic
conditions, political events, economic news, liquidity concerns, ratings agency updates,
and the movement of other currencies throughout the world. Currency trading also entails
transaction risk (the possibility of exchange rates changing before a trades has settled)
and, if engaging in trades on a lightly regulated exchange, significant counterparty risk.
If employed, leverage will amplify these risks.
Precious Metal ETFs (e.g., Gold, Silver, or Palladium Bullion backed “electronic shares”
not physical metal) specifically may be negatively impacted by several unique factors,
among them (1) large sales by the official sector which own a significant portion of
aggregate world holdings in gold and other precious metals, (2) a significant increase in
hedging activities by producers of gold or other precious metals, (3) a significant change
in the attitude of speculators and investors.
Past performance is not a guarantee of future returns. Investing in securities involves a risk
of loss that you, as a client, should be prepared to bear.
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There are no criminal or civil actions to report.
B. Administrative Proceedings
There are no administrative proceedings to report.
C. Self-regulatory Organization (SRO) Proceedings
There are no self-regulatory organization proceedings to report
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Item 10: Other Financial Industry Activities and Affiliations
A. Registration as a Broker/Dealer or Broker/Dealer
Representative
Neither IWP nor its representatives are registered as, or have pending applications to become,
a broker/dealer or a representative of a broker/dealer.
B. Registration as a Futures Commission Merchant, Commodity
Pool Operator, or a Commodity Trading Advisor
Neither IWP nor its representatives are registered as or have pending applications to
become either a Futures Commission Merchant, Commodity Pool Operator, or
Commodity Trading Advisor or an associated person of the foregoing entities.
C. Registration Relationships Material to this Advisory
Business and Possible Conflicts of Interests
Ian Foster and William Bromley are licensed insurance agents and part owners of Innova
Settlement Services, LLC (“ISS”). Certain other IWP representatives are also a licensed
insurance agents. From time to time, they will offer clients products from those activities.
Clients should be aware that these services pay compensation and thus involve a conflict
of interest. IWP always acts in the best interest of the client. Clients are in no way required
to purchase any product or service through any representative of IWP in such individual’s
capacities.
D. Selection of Other Advisors or Managers and How This
Adviser is Compensated for Those Selections
IWP may use Sub-Advisors when it is determined by client and IWP that allocation is
appropriate. The Sub-Advisor’s management fee is charged to the client in addition to IWP’s
fee. Because IWP’s fee is not reduced when Sub-Advisors are utilized, there is no incentive for
IWP to allocate any of your portfolio to Sub-Advisors. IWP will always strive to act in your
best interest, and will allocate all or a portion of your portfolio to Sub-Advisors when we
determine it is in your best interest to do so.
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Item 11: Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading
A. Code of Ethics
IWP has a written Code of Ethics that covers the following areas: Prohibited Purchases
and Sales, Insider Trading, Personal Securities Transactions, Exempted Transactions,
Prohibited Activities, Conflicts of Interest, Gifts and Entertainment, Confidentiality,
Service on a Board of Directors, Compliance Procedures, Compliance with Laws and
Regulations, Procedures and Reporting, Certification of Compliance, Reporting
Violations, Compliance Officer Duties, Training and Education, Recordkeeping, Annual
Review, and Sanctions. IWP’s Code of Ethics is available free upon request to any client
or prospective client.
B. Recommendations Involving Material Financial Interests
IWP does not recommend that clients buy or sell any security in which IWP or a related
person has a material financial interest.
C. Investing Personal Money in the Same Securities as Clients
From time to time, representatives of IWP may buy or sell securities for themselves that
they also recommend to clients. This may provide an opportunity for representatives of
IWP to buy or sell the same securities before or after recommending the same securities
to clients resulting in representatives profiting off the recommendations they provide to
clients. Such transactions create a conflict of interest. IWP will always document any
transactions that could be construed as conflicts of interest and will never engage in
trading that operates to the client’s disadvantage when similar securities are being bought
or sold.
D. Trading Securities At/Around the Same Time as Clients’
Securities
From time to time, representatives of IWP may buy or sell securities for themselves at or
around the same time as clients. This may provide an opportunity for representatives of
IWP to buy or sell securities before or after recommending securities to clients resulting
in representatives profiting off the recommendations they provide to clients. Such
transactions create a conflict of interest; however, IWP will never engage in trading that
operates to the client’s disadvantage when similar securities are being bought or sold.
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Item 12: Brokerage Practices
A. Factors Used to Select Custodians and/or Broker/Dealers
Custodians are chosen based on relatively low transaction fees and access to mutual funds
and ETFs. IWP will never charge a premium or commission on transactions, beyond the
actual cost imposed by the custodian. We typically recommend Charles Schwab & Co.,
Inc. (“Schwab”), a registered broker-dealer, member SIPC, as the qualified custodian.
Innova Wealth Partners, LLC is independently owned and operated and is not affiliated
with Schwab. Schwab will hold your assets in a brokerage account and buy and sell
securities when we instruct them to. While we recommend that you use Schwab as a
custodian, you will decide whether to do so and will open your account with Schwab by
entering into an account agreement directly with them. We do not open the account for
you, although we may assist you in doing so.
Products and services available to the Firm from Schwab
Schwab Advisor Services™ is Schwab’s business serving independent investment
advisory firms like us. Schwab provides Innova Wealth Partners, LLC and our clients with
access to institutional brokerage – trading, custody, reporting and related services – many
of which are not typically available to Schwab retail customers. Schwab also makes
available various support services. Some of those services help us manage or administer
our clients’ accounts while others help us manage and grow our business. Schwab’s
support services described below are generally available on an unsolicited basis (i.e., we
do not have to request them) and at no charge to us. Here is a more detailed description
of Schwab’s support services:
Services that Benefit Clients Directly
Schwab’s institutional brokerage services include access to a broad range of investment
products, execution of securities transactions, and custody of client assets. The investment
products available through Schwab include some to which we might not otherwise have
access or that would require a significantly higher minimum initial investment by our
clients. Schwab’s services described in this paragraph generally benefit each client.
Services that May Not Directly Benefit Clients
Schwab also makes available to us other products and services that benefit us but may not
directly benefit a specific client. These products and services assist us in managing and
administering our clients’ accounts. They include investment research, both Schwab’s
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own and that of third parties. We use this research to service all or a substantial number
of our clients’ accounts. In addition to investment research, Schwab also makes available
software and other technology that:
● Provides access to client account data (such as trade confirmations and account
statements)
● Facilitates trade execution and allocate aggregated trade orders for multiple
client accounts
● Provides pricing and other market data
● Facilitates payment of our fees from our clients’ accounts
● Assists with back-office functions, recordkeeping and client reporting
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our
business enterprise. These services include (among others) the following:
● Educational conferences and events
● Technology, compliance, legal, and business consulting
● Publications and conferences on practice management and business succession
● Access to employee benefits providers, human capital consultants and insurance
providers
Schwab will provide some of these services itself or will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these
services or pay all or a part of a third-party’s fees. Schwab may also provide us with other
benefits, such as occasional business entertainment of our personnel.
Our Interest in Schwab's Services
The availability of the services described above from Schwab benefits us because we do
not have to produce or purchase them. They are not contingent upon Innova Wealth
Partners, LLC committing any specific amount of business to Schwab in trading
commissions or assets in custody. The fact that we receive these benefits from Schwab is
an incentive for us to recommend the use of Schwab rather than making such a decision
based exclusively on your interest in receiving the best value in custody services and the
most favorable execution of your transactions. This is a conflict of interest. We believe,
however, that taken in the aggregate our recommendation of Schwab as a custodian and
broker is in the best interest of our clients. Our selection is primarily supported by the
scope, quality and price of Schwab’s services, and not Schwab’s services that benefit only
us.
Research and Other Soft-Dollar Benefits
While IWP has no formal soft dollars program in which soft dollars are used to pay for third
party services, IWP receives research, products, or other services from custodians and broker-
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dealers in connection with client securities transactions (“soft dollar benefits”). IWP may enter
into soft-dollar arrangements consistent with (and not outside of) the safe harbor contained in
Section 28(e) of the Securities Exchange Act of 1934, as amended. There can be no assurance
that any particular client will benefit from soft dollar research, whether or not the client’s
transactions paid for it, and IWP does not seek to allocate benefits to client accounts
proportionate to any soft dollar credits generated by the accounts. IWP benefits by not having
to produce or pay for the research, products or services, and IWP will have an incentive to
recommend a custodian or broker-dealer based on receiving research or services. This
constitutes a conflict of interest; however, this conflict is mitigated because soft dollar benefits
can help IWP in its portfolio management and IWP will always act in the best interest of its
clients, including in connection with selecting custodians and/or broker- dealers. Clients
should be aware that IWP’s acceptance of soft dollar benefits may result in higher commissions
charged to the client.
Brokerage for Client Referrals
IWP receives no referrals from a broker-dealer or third party in exchange for using that broker-dealer
or third party.
Clients Directing Which Broker/Dealer/Custodian to Use
IWP will allow clients to direct brokerage; however, IWP may recommend custodians. IWP may
be unable to achieve most favorable execution of client transactions if clients choose to direct
brokerage. This may cost clients money because without the ability to direct brokerage IWP may
not be able to aggregate orders to reduce transactions costs resulting in higher brokerage
commissions and less favorable prices. Not all investment advisers allow their clients to direct
brokerage.
B. Aggregating (Block) Trading for Multiple Client Accounts
IWP maintains the ability to block trade purchases across accounts. Block trading may
benefit a large group of clients by providing IWP the ability to purchase larger blocks
resulting in smaller transaction costs to the client. Declining to block trade can cause more
expensive trades for clients.
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Item 13: Reviews of Accounts
A. Frequency and Nature of Periodic Reviews and Who Makes
Those Reviews
Client accounts are reviewed at least quarterly by Ian Andrew Foster and/or William
Haywood Bromley. They are the chief advisors and are instructed to review client accounts
with regard to clients’ respective investment policies and risk tolerance levels.
All accounts at IWP are assigned to these reviewers.
B. Factors That Will Trigger a Non-Periodic Review of Client
Accounts
Reviews may be triggered by material market, economic or political events, or by changes
in client's financial situations (such as retirement, termination of employment, physical
move, or inheritance).
C. Content and Frequency of Regular Reports Provided to Clients
Each client will receive at least quarterly a written report that details the client’s account
including assets held and asset value, which report will come from the custodian.
Item 14: Client Referrals and Other
Compensation
A. Economic Benefits Provided by Third Parties for Advice
Rendered to Clients (Includes Sales Awards or Other Prizes)
IWP does not receive any economic benefit, directly or indirectly from any third party
for advice rendered to IWP clients.
B. Compensation to Non – Advisory Personnel for Client
Referrals
IWP does compensate solicitors for referring investment advisory clients to the firm. This
arrangement is pursuant to a written agreement between the solicitor and IWP. Solicitors
are compensated by sharing in the management fee collected by IWP from the solicited
clients. The solicitor may have a conflict of interest in referring clients to IWP. The
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management fee paid by the client does not increase because the client was obtained
through a solicitor. The referred client will always receive a disclosure document that
contains specific details regarding the arrangement and a copy of IWP’s Form ADV Part
2A. IWP will ensure solicitors are properly registered or exempt from registration in all
necessary jurisdictions and will not utilize the services of unregistered solicitors in any
jurisdictions (including Pennsylvania, California, Massachusetts, New Jersey, and Texas)
requiring solicitor registration
Item 15: Custody
IWP deducts fees directly from client accounts at client’s selected custodian and is therefore
deemed to have limited custody of client’s assets. Because client fees will be withdrawn directly
from client accounts, the adviser will:
(A) Possess written authorization from the client to deduct advisory fees from an
account held by a qualified custodian.
(B) Utilize a custodian that sends at least quarterly statements reflecting all additions
and deductions, including the amount of advisory fees.
(C) Send the qualified custodian written notice of the amount of the fee to be deducted
and,
(D) The custodian will send the client a written invoice upon or prior to fee deduction
itemizing the fee, including the formula used to calculate the fee, the time period covered
by the fee, and the amount of assets under management on which the fee was based.
Clients will receive all account statements and billing invoices that are required in each
jurisdiction and should compare statements from IWP to those provided by the custodian. The
client should verify the accuracy of the fee calculation, as the custodian will not do so.
Item 16: Investment Discretion
IWP requires investment discretion. This means that the client has given IWP written
discretionary authority over the client’s accounts with respect to securities to be bought or sold
and the amount of securities to be bought or sold. Details of this relationship are fully disclosed
to the client before any advisory relationship has commenced. The client provides IWP
discretionary authority via a discretionary investment management clause in the Investment
Advisory Contract and/or a limited power of attorney clause in the contract between the client
and the custodian.
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Item 17: Voting Client Securities (Proxy)
Voting)
IWP will not ask for, nor accept voting authority for client securities. Clients will receive proxies
directly from the issuer of the security or the custodian. Clients should direct all proxy questions
to the issuer of the security.
Item 18: Financial Information
A. Balance Sheet
IWP neither requires nor solicits prepayment of more than $1,200 in fees per client, six
months or more in advance and therefore does not need to include a balance sheet with
this brochure.
B. Financial Conditions Reasonably Likely to Impair Ability to
Meet Contractual Commitments to Clients
Neither IWP nor its management has any financial condition that is likely to reasonably
impair IWP’s ability to meet contractual commitments to clients.
C. Bankruptcy Petitions in Previous Ten Years
IWP has not been the subject of a bankruptcy petition in the last ten years.
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