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Item 1 Cover Page
ITEM 1 – COVER PAGE
Integra Financial, Inc.
5105 DTC Parkway, Suite 316
Greenwood Village, CO 80111
303-220-5525
303-689-0973 (fax)
Alison@integrafinancial.ws
www.integrafinancial.ws
February 2, 2026
ADV Part 2A Firm Brochure
This brochure provides information about the qualifications and business practices of Integra
Financial, Inc. If you have any questions about the contents of this brochure, please contact us at
303-220-5525. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority. Integra Financial,
Inc. is a Registered Investment Adviser. Registration with the United States Securities and
Exchange Commission or any state securities authority does not imply a certain level of skill or
training.
Additional information about Integra Financial, Inc. is available on the SEC’s website at
www.adviserinfo.sec.gov. You can search this site by a unique identifying number, known as a
CRD number. The CRD number for Integra Financial, Inc. is 113422.
ITEM 2 – MATERIAL CHANGES
Annual Update
The Material Changes section of this brochure will be updated annually or when material changes
occur since the previous release of the Firm Brochure.
Summary of Material Changes
Since the last filing of this brochure on April 10, 2025, we have amended the following:
Item 4 has been amended to reflect an updated asset under management calculation.
Items 4 and 5 have been updated to clarify services offered and the corresponding fees.
Item 15 has been updated to disclose third party standing letters of authorization
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• The entire brochure has been updated for compliance reasons.
You are receiving this Form ADV Part 2A pursuant to SEC Rules, that require the firm to notify
our clients of any material changes to this and any subsequent Form ADV Part 2A. If you would
like additional copies of this Brochure, please download it from the SEC Website as indicated
above or you may contact Willis Ashby at 303-220-5525 or willis@integrafinancial.ws.
We encourage you to read this document in its entirety.
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ITEM 3 – TABLE OF CONTENTS
ITEM 1 – COVER PAGE ......................................................................................................................... 1
ITEM 2 – MATERIAL CHANGES ......................................................................................................... 2
ITEM 3 – TABLE OF CONTENTS ......................................................................................................... 3
ITEM 4 – ADVISORY BUSINESS ......................................................................................................... 4
ITEM 5 – FEES AND COMPENSATION ............................................................................................... 7
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ......................... 9
ITEM 7 – TYPES OF CLIENTS .............................................................................................................. 9
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ........... 9
ITEM 9 – DISCIPLINARY INFORMATION ....................................................................................... 14
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ........................ 14
ITEM 11 – CODE OF ETHICS, PARTICIPATION IN CLIENT TRANSACTIONS, AND
PERSONAL TRADING ......................................................................................................................... 15
ITEM 12 – BROKERAGE PRACTICES ............................................................................................... 16
ITEM 13 – REVIEW OF ACCOUNTS .................................................................................................. 18
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION ................................................ 18
ITEM 15 – CUSTODY ........................................................................................................................... 19
ITEM 16 – INVESTMENT DISCRETION ............................................................................................ 20
ITEM 17 - VOTING CLIENT SECURITIES ........................................................................................ 20
ITEM 18 - FINANCIAL INFORMATION ............................................................................................ 21
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ITEM 4 – ADVISORY BUSINESS
This Disclosure document is being offered to you by Integra Financial, Inc. (“Integra Financial”)
in connection with the investment advisory services we provide. It discloses information about the
services we provide and the manner in which those services are made available to you, the client.
We are an investment management firm located in Colorado, specializing in investment advisory
services, financial planning and offer advisory consulting regarding various aspects of our client’s
personal or business financial dealings. The firm was established by Willis Ashby in 1990 and
became registered to offer investment advisory services in 1999. Willis Ashby owns 80% and
Alison Ashby owns 20% of the firm. Alison Ashby is the firm’s Chief Compliance Officer.
We are committed to helping clients build, manage, and preserve their wealth, and to provide
assistance to clients to help achieve their stated financial goals. We may offer an initial
complimentary meeting at our discretion; however, investment advisory services are initiated only
after you and Integra Financial execute a written engagement letter or client agreement. Any
conflicts of interest that may arise in services and products offered to clients of Integra, are
mitigated by the fact that Integra acts as a fiduciary, at all times and in all aspects of client asset
allocation, individually tailored plans constructed for clients taking into consideration at all times,
client objectives, risk tolerance, time horizons, retirement, and any issue that would impact client
directives and restrictions.
Investment Management Services
Integra Financial offers discretionary investment management services through the Integra
Financial, Inc. Wrap Program. For more information on this program please see Appendix 1 of
this brochure.
ERISA Plan Advisory Services
Integra Financial provides service to qualified retirement plans including 401(k) plans, 403(b)
plans, pension and profit-sharing plans, cash balance plans, and deferred compensation plans as a
3(21) advisor:
Limited Scope ERISA 3(21) Fiduciary.
Integra Financial may serve as a limited scope ERISA 3(21) fiduciary that can advise, help and
assist plan sponsors with their investment decisions. As an investment advisor, Integra Financial
has a fiduciary duty to act in the best interest of the Client. The plan sponsor is still ultimately
responsible for the decisions made in their plan, though using Integra Financial can help the plan
sponsor delegate liability by following a diligent process.
1. Fiduciary Services are:
• Provide investment advice to the Client about asset classes and investment options
available for the Plan in accordance with the Plan’s investment policies and objectives.
Client will make the final decision regarding the initial selection, retention, removal and
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addition of investment options. Integra Financial acknowledges that it is a fiduciary as
defined in ERISA section 3 (21) (A) (ii).
• Assist the Client in the development of an investment policy statement (“IPS”). The IPS
establishes the investment policies and objectives for the Plan. Client shall have the
ultimate responsibility and authority to establish such policies and objectives and to adopt
and amend the IPS.
• Provide investment advice to the Plan Sponsor with respect to the selection of a qualified
default investment option for participants who are automatically enrolled in the Plan or
who have otherwise failed to make investment elections. The Client retains the sole
responsibility to provide all notices to the Plan participants required under ERISA Section
404(c) (5) and 404(a)-5.
• Assist in monitoring investment options by preparing periodic investment reports that
document investment performance, consistency of fund management and conformance to
the guidelines set forth in the IPS and make recommendations to maintain, remove or
replace investment options.
• Meet with Client on a periodic basis to discuss the reports and the investment
recommendations.
2. Non-fiduciary Services are:
• Assist in the education of Plan participants about general investment information and the
investment options available to them under the Plan. Client understands Integra Financial’s
assistance in education of the Plan participants shall be consistent with and within the scope
of the Department of Labor’s definition of investment education (Department of Labor
Interpretive Bulletin 96-1). As such, Integra Financial is not providing fiduciary advice as
defined by ERISA 3(21)(A)(ii) to the Plan participants. Integra Financial will not provide
investment advice concerning the prudence of any investment option or combination of
investment options for a particular participant or beneficiary under the Plan.
• Assist in the group enrollment meetings designed to increase retirement plan participation
among the employees and investment and financial understanding by the employees.
Integra Financial may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between Integra Financial and Client.
3. Integra Financial has no responsibility to provide services related to the following types of
assets (“Excluded Assets”):
• Employer securities;
• Real estate (except for real estate funds or publicly traded REITs);
• Stock brokerage accounts or mutual fund windows;
• Participant loans;
• Non-publicly traded partnership interests;
• Other non-publicly traded securities or property (other than collective trusts and similar
vehicles); or
• Other hard-to-value or illiquid securities or property.
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Excluded Assets will not be included in calculation of Fees paid to Integra Financial on the ERISA
Agreement. Specific services will be outlined in detail to each plan in the 408(b)2 disclosure.
Financial Planning Services
Financial advisory services provided by us may include the analysis of your individual situation
and assistance in identifying and implementing appropriate financial planning and investment
management techniques to help you meet your specific financial objectives.
In preparing your financial plan, we may or may not address any or all of the six areas of financial
planning established by the National Endowment for Financial Education and endorsed by the
Certified Financial Planner Board of Standards, depending on your specific needs. These include
financial position, protection planning, investment planning, income tax planning, retirement
planning, and estate planning.
A formal financial plan would include
• Determining appropriate income planning strategies for both pre- and post- retirement time
frame.
• Reviewing existing and proposed investment asset mixes to help you meet your overall
financial objectives. This would include reviewing risk/return issues and a suggested plan
of action consistent with your risk tolerance and overall financial objectives.
• Calculating your pre-retirement savings and investing needs.
• Assessing your overall financial position including net worth, cash flow, and debt.
• Proving a comprehensive analysis of retirement planning.
• Evaluating strategies designed to help maximize the utilization and protection of your
retirement assets.
• Reviewing your federal estate taxes and suggesting a plan of action to help meet estate
planning objectives.
• Reviewing and determining your life and disability insurance needs.
• Providing suggestions for minimizing your federal and state income tax obligations; and
• Developing investment strategies consistent with your business ownership secession and
transition planning, if applicable.
Consulting Services
We also provide clients investment advice on a more limited basis on one or more isolated areas
of concern such as estate planning, real estate, retirement planning, or another specific topic.
Additionally, we may provide advice on non-securities matters in connection with the rendering
of estate planning, insurance, real estate, and/or annuity advice.
This is not a detailed financial review and will not provide/result in a complete financial plan.
Client may select individual topics as may be deemed appropriate. The individual topics that will
be included in this service will be outlined and agreed upon on the financial planning and
consulting agreement.
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If a conflict of interest exists between the interests of Integra Financial and the interests of the
Client, the Client is under no obligation to act upon Integra Financial’s recommendation. If the
Client elects to act on any of the recommendations, the Client is under no obligation to effect the
transaction through Integra Financial.
Wrap Fee Programs
Our services include a wrap fee program for portfolio management. We will receive a portion of
the wrap fee for our services. Integra acts as a fiduciary and seeks to avoid conflicts of interest,
however if a conflict arises the firm provides sufficient information so the client can consent to or
reject the firm’s mitigation practices regarding the conflict. All conflicts presented in this brochure
detail the mitigation practices. As a fiduciary, Integra has the best interest of the client as our
primary focus and does not have a financial interest to trade frequently or infrequently in client
accounts if it is not always in the best interest of the client and in the parameters of the client’s
suitability objectives. For details, see our Form ADV2A, Appendix 1.
Assets
Integra Financial has the following Client assets under management:
Discretionary Amounts:
Non-discretionary Amounts:
Date Calculated:
$123,404,680
$0
December 31, 2025
ITEM 5 – FEES AND COMPENSATION
ERISA Plan Advisory Services
The annual fees are based on the market value of the Included Assets and will not exceed 0.70%.
The annual fee is negotiable and will be charged as a percentage of the Included Assets. Fees will
be charged quarterly or monthly in arrears or in advance based on the assets as calculated by the
custodian or record keeper of the Included Assets (without adjustments for anticipated withdrawals
by Plan participants or other anticipated or scheduled transfers or distribution of assets). If the
services to be provided start any time other than the first day of a quarter or month, the fee will be
prorated based on the number of days remaining in the quarter or month. If this Agreement is
terminated prior to the end of the billing cycle, Integra Financial shall be entitled to a prorated fee
based on the number of days during the fee period services were provided or Client will be due a
prorated refund of fees for days services were not provided in the billing cycle.
The fee schedule, which includes compensation of Integra Financial for the services is described
in detail in Schedule A of the ERISA Plan Agreement. The Plan is obligated to pay the fees,
however the Plan Sponsor may elect to pay the fees. Client will have fees deducted from Plan
Assets. Integra Financial does not reasonably expect to receive any additional compensation,
directly or indirectly, for its services under this Agreement. If additional compensation is
received, Integra Financial will disclose this compensation, the services rendered, and the payer
of compensation. Integra Financial will offset the compensation against the fees agreed upon
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under the Agreement.
Financial Planning and Consulting Fees
Integra will negotiate planning fees with you. Fees may vary based on the extent and complexity
of your individual personal circumstances. Your fee for the designated financial advisory services
will be based on one of the following ways:
• Fixed Fee: Under a fixed fee arrangement, any fee will be agreed upon by you and your
adviser in advance of services being performed. The fee will be determined based on
factors including the complexity of your financial situation, agreed upon deliverables, and
whether or not you intend to implement any recommendations through your IAR at Integra.
When Integra is chosen to implement your plan, we will waive or reduce a portion of our financial
planning. The type of fee and, in the case of a fixed fee, the amount of the fee will be agreed to by
you and your advisor prior to the signing of the financial planning agreement. The financial
planning fee is due 100% at the signing of the financial planning agreement..
Typically, we complete a plan within six (6) months, provided that you have provided us all
information needed to prepare the financial plan. If the work is not completed in such a time, we
may refund your fee on a pro-rated basis. The financial planning flat fee refund is calculated pro
rata based on the amount of time spent at the firm’s hourly rate. Fixed fees shall not exceed
$15,000.
• Hourly Rate: Under an hourly rate agreement, your total cost for financial planning services
will be based on the amount of time your advisor and our staff spend developing your
financial plan. This includes time spent meeting with you, analyzing your financial
objectives, and evaluating and documenting your strategies. Our hourly rates vary between
$200.00 and $500.00. The hourly rate will be agreed upon by you and your advisor in
advance of services being performed. The fee and the number of hours will be determined
based on factors including the complexity of your financial situation, agreed upon
deliverables and the level of experience of the advisor(s) s completing your plan.
Either party may terminate the agreement. There will never be a fee of more than $1,200 charged
more than six months in advance and the remaining fee will be due upon completion of the plan.
Upon termination, fees will be prorated to the date of termination and any unearned portion of the
fee will be refunded to you.
In no case are our fees based on, or related to, the performance of your funds or investments.
When both investment management or plan implementation and financial planning services are
offered, there is a conflict of interest since there is an incentive for the party offering financial planning
services to recommend products or services for which Integra or an affiliated company may receive
independent of such
compensation. However, Integra will make all recommendations
considerations and based solely on our obligations to consider your objectives and needs. As a
financial planning client, you are under no obligation to act upon any of our recommendations or
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affect the transaction(s) through us if you decide to follow the recommendations.
Additional Fees and Expenses:
Advisory fees payable to us do not include all the fees you will pay when we purchase or sell
securities for your Account(s). The following list of fees or expenses are what you may pay directly
to third parties, whether a security is being purchased, sold, or held in your Account(s) under our
management and may, include:
• Exchange fees
• SEC Fees
• Advisory fees and administrative fees charged by Mutual Funds (MF) and Exchange
Traded Funds (ETFs)
• Advisory fees charged by sub-advisers (if any are used for your account).
• Custodial Fees.
• Deferred sales charges (on MF or annuities).
• Transfer taxes.
• Wire transfer and electronic fund processing fees.
• Overnight and/or postage fees.
Because our accounts are wrap accounts, the only fees Integra receives are the management fees.
Please refer to “Item 12 - Brokerage Practices” below for discussion of Integra Financials
brokerage practices.
ITEM 6 – PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge advisory fees on a share of the capital appreciation of the funds or securities in
a client account (so-called performance-based fees). Our advisory fee compensation is charged
only as disclosed above in Fees and Compensation. Additionally, we do not do any side-by-side
management.
ITEM 7 – TYPES OF CLIENTS
We provide investment advice to individuals, high net worth individuals, small businesses, trusts,
company pension plans and estates. Our initial account value is $10,000; however, we may accept
accounts for less than the minimum.
ITEM 8 – METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF
LOSS
The method of analysis we utilize is both fundamental and technical. We gather our information
for investment purposes from other investment companies’ financial newspapers, magazines,
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research prepared by others, internet, web blogs, corporate rating services, company press releases,
annual reports, prospectuses and filings with the Securities and Exchange Commission.
We determine how to allocate assets among the various management styles and models based on
the investment strategy chosen, prevailing economic conditions, market trends, and our
determination of where we are in the economic cycle. Potential risks and opportunities are weighed
to determine how much exposure, if any, the model will have to each asset class, including cash.
From time to time, market conditions may cause your account to vary from the established
allocation. To remain consistent with the asset allocation guidelines established, your account is
monitored on an ongoing basis and, if necessary, rebalanced at 15% drift or sooner to the original
allocation, or if deemed beneficial, to a new allocation based on the then prevailing economic
conditions and within the guidelines of the chosen investment strategy.
In addition to the rebalancing, if needed, overall market conditions and macroeconomic factors
affecting specific holdings may trigger changes in allocation. Such changes would remain within
the bounds set by this statement for each asset type, including cash. Accounts may also receive
informal reviews more frequently.
Under unusual or extreme market conditions, we may move your account to a more defensive
posture than the normal strategy allocation, including the possibility of moving to all cash or cash
equivalents.
Investment Strategies
In general, the strategies we employ could be considered a value approach. This is a concept
whereby the market discounts for any number of reasons the “intrinsic" value of a particular
investment and therefore it is "on sale." If you can buy assets that are "on sale," in theory, the
market over time will readjust them back to "fair market value" making a profit. That is our
preferred style. However, we understand other factors such as sales growth and return on equity
play important roles in picking good investments. We employ these strategies as we deem at our
sole discretion as necessary. An example of this would be two manufacturing plants where both
plants cost to build is a million dollars. We would prefer to own a position in the plant with a
higher profit on the million dollars spent rather than the less profitable plant.
The investment strategy for a specific Client is based upon the objectives stated by the Client
during consultations. The Client may change these objectives at any time by providing written
notice to Integra Financial. Each Client executes a client profile form or similar form that
documents their objectives and their desired investment strategy.
Third-Party Money Manager Analysis (sub-advisor)
We examine the experience, expertise, investment philosophies and past performance of
independent third-party investment managers in an attempt to determine if that manager has
demonstrated an ability to invest over a period of time and in different economic conditions. We
monitor the manager’s underlying holdings, strategies, concentrations, and leverage as part of our
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overall periodic risk assessment. Additionally, as part of our due- diligence process, we review the
manager’s compliance and business enterprise risks.
A risk of investing with a third-party manager who has been successful in the past is that he/she
may not be able to replicate that success in the future. In addition, as we do not control the
underlying investments in a third-party manager’s portfolio, there is also a risk that a manager may
deviate from the stated investment mandate or strategy of the portfolio, making it a less suitable
investment for our clients. Moreover, as we do not control the manager’s daily business and
compliance operations, we may be unaware of the lack of internal controls necessary to prevent
business, regulatory or reputational deficiencies.
You are advised and are expected to understand that our past performance is not a guarantee of
future results, and that certain market and economic risks exist that may adversely affect an
account’s performance that could result in capital losses in your account.
Risks
Clients must understand that past performance is not indicative of future results. Therefore, current
and prospective clients should never assume that future performance of any specific investment or
investment strategy will be profitable. Investing in securities involves risk of loss. Further,
depending on the different types of investments there may be varying degrees of risk. Clients and
prospective clients should be prepared to bear investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, we are unable to represent,
guarantee, or even imply that our services and methods of analysis can or will predict future results,
successfully identify market tops or bottoms, or insulate you from losses due to market corrections
or declines. There are certain additional risks associated when investing in securities through
Integra Financial.
You should be aware that your account is subject to the following risks:
• Stock Market Risk – The value of securities in the portfolio will fluctuate and, as a result,
the value may decline suddenly or over a sustained period of time.
• Managed Portfolio Risk – The manager’s investment strategies or choice of specific
securities may be unsuccessful and may cause the portfolio to incur losses.
•
Industry Risk – The portfolio’s investments could be concentrated within one industry or
group of industries. Any factors detrimental to the performance of such industries will
disproportionately impact your portfolio. Investments focused on a particular industry are
subject to greater risk and are more greatly impacted by market volatility than less
concentrated investments.
• Non-U.S. Securities Risk – Non-U.S. securities are subject to the risks of foreign currency
fluctuations, generally higher volatility, and lower liquidity than U.S. securities, less
developed securities markets and economic systems and political and economic instability.
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• Emerging Markets Risk – To the extent that your portfolio invests in issuers located in
emerging markets, the risk may be heightened by political changes and changes in taxation
or currency controls that could adversely affect the values of these investments. Emerging
markets have been more volatile than the markets of developed countries with more mature
economies.
• Currency Risk – The value of your portfolio’s investments may fall as a result of changes
in exchange rates.
•
Interest Rate Risk. The value of fixed income securities rises, or falls based on the
underlying interest rate environment. If rates rise, the value of most fixed income securities
could go down.
• Credit Risk. Most fixed income instruments are dependent on the underlying credit of the
issuer. If we are wrong about the underlying financial strength of an issuer, we may
purchase securities where the issuer is unable to meet its obligations. If this happens, your
portfolio could sustain an unrealized or realized loss.
•
Inflation Risk. Most fixed income instruments will sustain losses if inflation increases, or
the market anticipates increases in inflation. If we enter a period of moderate or heavy
inflation, the value of your fixed income securities could go down, in the case of sever
inflation many, if not all investments may lose value.
• ETF and Mutual Fund Risk – When we invest in an ETF or mutual fund for a client, the
client will bear additional expenses based on its pro rata share of the ETFs or mutual fund’s
operating expenses, including the potential duplication of management fees. The risk of
owning an ETF or mutual fund generally reflects the risks of owning the underlying
securities the ETF or mutual fund holds. Clients may also incur brokerage costs when
purchasing ETFs.
• Management Risk – Your investment with us varies with the success and failure of our
investment strategies, research, analysis, and determination of portfolio securities. If our
investment strategies do not produce the expected returns, the value of the investment will
decrease.
• Options Risk - Options on securities may be subject to greater fluctuations in value than an
investment in the underlying securities. Purchasing and writing put or call options are
highly specialized activities and entail greater than ordinary investment risks.
• Buffer ETFs Risk - Buffered ETFs are a type of structured product investment seeks to
provide investors with the upside of the underlying index, market benchmark or assets
returns (generally up to a capped percentage stated in the ETFs prospectus and prospectus
supplement) while also providing downside protection on the first predetermined
percentage of losses. Similar to other ETFs, a buffer ETF will be designed to track a stated
index, market benchmark, or asset. However, the buffer ETF will also use a portfolio of
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options and derivatives in order to achieve the stated capped return (“cap”) and limitation
of losses (“buffer”).
Most buffer ETFs have a stated outcome or holding period (typically a 3 month or 12-
month period), in order to realize the benefits of the hedge or limitation on losses. These
limited outcome periods or holding periods mean that only those investors who purchase
at the beginning of the outcome period (e.g., on the first date of rebalancing) and hold the
ETF throughout the entire outcome period will be provided with the level of
return/protection stated by the prospectus. Investors who invest in these ETFs at any time
after the beginning of the outcome or holding period or who liquidate their investments in
these ETFs before the end of the holding or outcome period, will receive different caps and
buffers on gains and losses than those stated in the ETF prospectus or prospectus
supplement. Fund sponsors often post the anticipated cap on returns, buffers, and days
remaining in the outcome period on the funds’ websites. The updated caps, buffers, and
days remaining should be considered and analyzed by an investor before investing in the
buffer ETF at any time other than the beginning of the outcome period and should further
be reviewed prior to liquidating any investment in such ETFs prior to the conclusion of the
applicable holding or outcome period. At the end of an outcome period, the buffer ETF
will roll into a new set of option contracts with the same buffer level and term length, but
a new upside cap. This upside cap may be higher or lower than the preceding period and
will depend on market conditions at the time. Additionally, the expenses associated with
the new options contracts may impact the expenses of the ETF, which could impact returns
to investors who hold these ETFs through multiple outcome periods.
Investors should understand that buffer ETFs are complex products with complicated and
layered strategies. There are unique risks and considerations that investors must understand
and accept before purchasing a buffer ETF. Investors should consider the following
implications before purchasing a buffer ETF:
o Exposure to the index is likely limited to price returns. Dividends and income are
not included.
o Downside protection is not eliminated and is only “buffered”. Accordingly, if a
given buffer ETF has a stated buffer of 10% and the underlying reference index
falls 25% during the outcome period, that investor will experience a roughly 15%
loss. This loss will be further increased once management fees are subtracted from
the portfolio.
o The buffer ETFs upside return is capped. Investors will not be compensated if the
underlying reference index experiences a higher return that the stated cap. This cap
is established to offset the costs of purchasing options to create the downside buffer,
therefore the cap and buffer are inversely related. Thus, if investors require more
downside protection, the trade-off is a lower upside cap (meaning a lower upside
return). Conversely, if an investor requires a higher upside return it will result in
less downside protection.
o Due to the strategies employed these funds will generally exhibit a greater potential
for loss than the potential for gain. In other words, by capping the upside, investors
miss out on gains that exceed the upside cap, but they still participate in all
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downside losses beyond the stated buffer.
o Because these buffer ETFs trade in options that are volatile in price, investors who
invest in these ETFs beyond the initial holding or outcome period may experience
losses due to the price fluctuations in the trading of options contracts at the start of
the new holding period. It is therefore not recommended to hold these investments
beyond the stated outcome or holding period.
Investors should also be aware that in addition to these risks unique to buffer ETFs, these
products also face the same general risks associated with any ETF product. Please see the
“ETF Risks, including Net Asset Valuations and Tracking Error” paragraph in this section
above for more information regarding risks associated with ETFs.
• Political Risks – Acts of terrorism and the fickleness of politicians in combining of “crony”
capitalism cannot be predicted.
ITEM 9 – DISCIPLINARY INFORMATION
Integra Financial does not have any legal, financial, or other “disciplinary” item to report.
ITEM 10 – OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
Other Business Activities
IARs of Integra Financial may act as agents appointed with various life, disability, or other
insurance companies, receive commissions, trails, or other compensation from the respective
product sponsors and/or as a result of effecting insurance transactions for clients. As a result, there
is a conflict of interest since there is an incentive for us to recommend the services for which
associated persons of our firm may receive compensation. If a product is sold, the client is informed
of the compensation structure and that any insurance fee is not included under the investment
advisory fee-based services. To mitigate the conflict of interest, clients are told they are under no
obligation to purchase any insurance products through Integra Financial employed IAR's. Fees
received by Integra for insurance products are fully disclosed as such in the financial books of
Integra.
Certain IAR’s have law degrees, Master’s in Taxation, Master’s Degree in Management and
Human relations. If legal advice is needed, we may refer you to an associated person, that is an
attorney. As a result, there is a conflict of interest since there is an incentive for us to recommend
the services for which associated persons of our firm may receive compensation. Fees for legal
services will be charged and paid directly to the legal entity and not Integra Financial Inc. Advisory
clients are under no obligation to utilize the services of our IAR’s with law degrees or who may
offer tax planning services.
Integra Financial is not registered and does not have an application pending to register, as a broker
dealer and its management persons are not registered as broker/dealer representative.
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Integra Financial and its management persons are not registered and do not have an application
pending to register, as a futures commission merchant, commodity pool operator/advisor.
Integra Financial may also utilize the services of a Sub-Advisor to manage Clients’ investment
portfolios. Sub-Advisors will maintain the models or investment strategies agreed upon between
Sub-Advisor and Integra Financial. Sub-Advisors execute all trades on behalf of Integra Financial
in Client accounts. Integra Financial will be responsible for the overall direct relationship with the
Client. Integra Financial retains the authority to terminate the Sub-Advisor relationship at Integra
Financial’s discretion.
In addition to the authority granted to Integra Financial, Clients will grant Integra Financial full
discretionary authority and authorizes Integra Financial to select and appoint one or more
independent investment advisors (“Advisors”) to provide investment advisory services to Client
without prior consultation with or the prior consent of Client. Such Advisors shall have all of the
same authority relating to the management of Client’s investment accounts as is granted to Integra
Financial in the Agreement. Integra Financial ensures that before selecting other advisors for
Client that the other advisors are properly licensed or registered as an investment advisor.
ITEM 11 – CODE OF ETHICS, PARTICIPATION IN CLIENT TRANSACTIONS, AND
PERSONAL TRADING
Integra Financial and persons associated with us are allowed to invest for their own accounts or
have a financial interest in the same securities or other investments that we recommend or acquire
for your account and may engage in transactions that are the same as or different than transactions
recommended to or made for your account. This creates a conflict of interest. We recognize the
fiduciary responsibility to place your interests first.
We have implemented the same Code of Ethics as the CFP® Board Code of Ethics. The Code of
Ethics addresses, among other things, personal trading, gifts, the prohibition against the use of
inside information and other situations where there are conflicts of interest.
A CFP® professional must:
1. Act with honesty, integrity, competence, and diligence.
2. Act in the client’s best interests.
3. Exercise due care.
4. Avoid or disclose and manage conflicts of interest.
5. Maintain confidentiality and protect the privacy of client information.
6. Act in a manner that reflects positively on the financial planning profession and CFP®
certification.
The Code of Ethics is designed to protect our clients by deterring misconduct, educate personnel
regarding the firm’s expectations and laws governing their conduct, remind personnel that they are
in a position of trust and must act with complete propriety at all times, protect the reputation of
Integra Financial, guard against violation of the securities laws, and establish procedures for
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personnel to follow so that we may determine whether their personnel are complying with the
firm’s ethical principles.
We have established the following restrictions to ensure our firm’s fiduciary responsibilities:
1. A director, officer, or employee of Integra Financial shall not buy or sell any securities for
their personal portfolio(s) where their decision is substantially derived, in whole or in part,
by reason of his or her employment unless the information is also available to the investing
public on reasonable inquiry. No director, officer, or employee of Integra Financial shall
prefer his or her own interest to that of the advisory client.
2. We maintain a list of all securities holdings for itself, and anyone associated with this
advisory practice with access to advisory recommendations. These holdings are reviewed
on a regular basis by an appropriate officer/individual of Integra Financial.
3. We emphasize the unrestricted right of the client to decline to implement any advice
rendered, except in situations where we are granted discretionary authority of the client’s
account.
4. We emphasize the unrestricted right of the client to select and choose any broker-dealer
(except in situations where we are granted discretionary authority) he or she wishes.
5. We require that all individuals must act in accordance with all applicable Federal and State
regulations governing registered investment advisory practices.
6. Any individual not in observance of the above may be subject to termination.
Clients or prospective clients may request a complete copy of our Code by contacting us at the
address, telephone, or email on the cover page of this Part 2.
ITEM 12 – BROKERAGE PRACTICES
Integra Financial will require the use of a particular broker-dealer based on their duty to seek best
execution for the client, meaning they have an obligation to obtain the most favorable terms for a
client under the circumstances. The determination of what may constitute best execution and price
in the execution of a securities transaction by a broker involves a number of considerations and is
subjective. Factors affecting brokerage selection include the overall direct net economic result to
the portfolios, the efficiency with which the transaction is affected, the ability to effect the
transaction where a large block is involved, the operational facilities of the broker-dealer, the value
of an ongoing relationship with such broker and the financial strength and stability of the
broker. Integra Financial will select appropriate brokers based on a number of factors including
but not limited to their relatively low transaction fees, reporting ability, execution capability (speed
and accuracy), financial stability and reputation, access to markets, technology and reporting
platforms, quality of client service and availability of investment research and other brokerage
services. Integra Financial relies on its broker to provide its execution services at the best prices
available. Lower fees for comparable services may be available from other sources. Clients pay
for any and all custodial fees in addition to the advisory fee charged by Integra Financial. Integra
Financial does not receive any portion of the trading fees.
Integra Financial will require the use of Charles Schwab & Co., Inc. or Altruist.
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• Research and Other Soft Dollar Benefits
The Securities and Exchange Commission defines soft dollar practices as arrangement
under which products or services other than execution services are obtained by Integra
Financial from or through a broker-dealer in exchange for directing Client transactions to
the broker-dealer. Although Integra Financial has no formal soft dollar arrangements,
Integra Financial may receive products, research and/or other services from custodians or
broker-dealers connected to client transactions or “soft dollar benefits”. As permitted by
Section 28(e) of the Securities Exchange Act of 1934, Integra Financial receives economic
benefits as a result of commissions generated from securities transactions by the custodian
or broker-dealer from the accounts of Integra Financial. Integra Financial cannot ensure
that a particular client will benefit from soft dollars or the client’s transactions paid for the
soft dollar benefits. Integra Financial does not seek to proportionately allocate benefits to
client accounts to any soft dollar benefits generated by the accounts.
• Brokerage for Client Referrals
Integra Financial does not receive client referrals from any custodian or third party in
exchange for using that broker-dealer or third party.
• Directed Brokerage
Integra Financial does not allow directed brokerage accounts. Not all advisors require their
clients to direct brokerage.
We may aggregate trades for all advisory accounts, for ourselves or our associated persons with
your trades, providing that the following conditions are met:
1. Our policy for the aggregation of transactions shall be fully disclosed separately to our
existing clients (if any) and the broker-dealer(s) through which such transactions will be
placed.
2. We will not aggregate transactions unless we believe that aggregation is consistent with
our duty to seek the best execution (which includes the duty to seek best price) for you and
is consistent with the terms of our investment advisory agreement with you for which trades
are being aggregated.
3. No advisory client will be favored over any other client; each client that participates in an
aggregated order will participate at the average share price for all our transactions in a
given security on a given business day, with transaction costs based on each client’s
participation in the transaction;
4. If the aggregated order is filled in its entirety, it will be allocated among clients in
accordance with the allocation statement; if the order is partially filled, the accounts that
did not receive the previous trade’s positions should be “first in line” to receive the next
allocation.
5. Notwithstanding the foregoing, the order may be allocated on a basis different from that
specified in the Allocation Statement if all client accounts receive fair and equitable
treatment and the reason for difference of allocation is explained in writing and is reviewed
by our compliance officer. Our books and records will separately reflect, for each client
account, the orders of which aggregated, the securities held by, and bought for that account.
6. We will receive no additional compensation or remuneration of any kind as a result of the
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proposed aggregation; and
7. Individual advice and treatment will be accorded to each advisory client.
As a matter of policy and practice, we do utilize research, research-related products and other
services obtained from broker-dealers, or third parties, as a result of our agreements with our
custodians.
ITEM 13 – REVIEW OF ACCOUNTS
Account Reviews and Reviewers – Investment Supervisory Services
The underlying securities within the investment supervisory services are regularly monitored.
These reviews will be made by Willis Ashby, Keith Fevurly, Alison Ashby, and Nicholas Weisert.
The purpose of all these reviews is to ensure that the investment plan continues to be implemented
in a manner which matches your objectives and risk tolerances. More frequent reviews may be
triggered by material changes in variables such as your individual circumstances, or the market,
political or economic environment. You are urged to notify us of any changes in your personal
circumstances.
Statements and Reports
The qualified custodian for the individual client’s account will also provide clients with an account
statement at least quarterly.
Performance reports will be provided by Integra Financial at least quarterly to Clients with assets
under management. You are urged to compare the reports provided by Integra Financial
against the account statements you receive directly from your account custodian.
Financial Planning/Consulting clients (i.e., those who have no assets under management with us
in our advisory program) will receive no regular reports from the Firm.
ITEM 14 – CLIENT REFERRALS AND OTHER COMPENSATION
Adviser considers a number of factors in selecting and/or recommending brokers and custodians
for its Clients’ accounts, including, but not limited to, execution capability, experience and
financial stability, reputation and the quality of services provided. Integra Financial receives
additional economic benefits from external sources as described above in Item 12.
From time to time, we may receive expense reimbursement for travel and/or marketing expenses
from distributors of investment and/or insurance products. Travel expense reimbursements are
typically a result of attendance at due diligence and/or investment training events hosted by
product sponsors.
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Additionally, our firm may receive up to 8% of the total fees received from clients for investments
managed by Zacks Investment Management. For example, if a client’s total fees for investments
with a Zacks Investment Management amount to $2500, the firm may receive a reimbursement of
$200 (8% of $2500). It is important to note that these reimbursements may influence our
recommendations, as the firm may have an incentive to promote or recommend investments from
which it receives such reimbursements.
IARs endeavor at all times to put the interest of our clients first as a part of their fiduciary duty.
However, you should be aware that the receipt of additional compensation through expense
reimbursements creates a conflict of interest that may impact the judgment of the IARs when
making advisory recommendations.
Integra Financial does not pay another person or entity for referring or soliciting clients for Integra
Financial.
ITEM 15 – CUSTODY
Custody, as it applies to investment advisors, has been defined by regulators as having access or
control over client funds and/or securities. In other words, custody is not limited to physically
holding client funds and securities. If an investment advisor has the ability to access or control
client funds or securities, the investment advisor is deemed to have constructive custody and must
ensure proper procedures are implemented.
Integra Financial is deemed to have custody of client funds and securities whenever Integra
Financial is given the authority to have fees deducted directly from client accounts. However, this
is the only form of custody Integra Financial will ever maintain. It should be noted that
authorization to trade in client accounts is not deemed by regulators to be custody.
Integra Financial is also deemed to have limited custody due to its Third-Party Standing Letters
of Authorization (“SLOA”).
Integra Financial and its qualified custodian meet the following seven (7) conditions in order to
avoid maintaining full custody and be subject to the surprise exam requirement:
1.
The Client provides an instruction to the qualified custodian, in writing, that includes the
Client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
The Client authorizes Integra Financial, in writing, either on the qualified custodian’s
2.
form or separately, to direct transfers to the third party either on a specified schedule or
from time to time.
3.
The Client’s qualified custodian performs appropriate verification of the instruction, such
as a signature review or other method to verify the Client’s authorization and provides a
transfer of funds notice to the Client promptly after each transfer.
The Client has the ability to terminate or change the instruction to the Client’s qualified
custodian.
4.
5.
Integra Financial has no authority or ability to designate or change the identity of the third
party, the address, or any other information about the third party contained in the Client’s
instruction.
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Integra Financial maintains records showing that the third party is not a related party nor
located at the same address as Integra Financial.
6.
The Client’s qualified custodian sends the Client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
7.
When fees are deducted from an account, Integra Financial is responsible for calculating the fee
and delivering instructions to the custodian. The Custodian will send the client a quarterly
statement.
ITEM 16 – INVESTMENT DISCRETION
All client advisory services provided by Integra Financial, Inc. are discretionary. Prior to engaging
Integra Financial to provide investment advisory services, clients enter into a written Agreement
with Integra Financial granting the firm the authority to supervise and direct, on an on-going basis,
investments- in accordance with the client’s investment objective and guidelines. Clients will also
execute any and all documents required by the Custodian so as to authorize and enable Integra
Financial, in its sole discretion, without prior consultation with or ratification by you, to purchase,
sell or exchange securities in and for your account. We are authorized, in our discretion and without
prior consultation with you to: (1) buy, sell, exchange, and trade any investment company
registered under the Investment Company Act of 1940 and (2) determine the amount of securities
to be bought or sold and (3) place orders with the custodian. Any limitations to such authority will
be communicated by you to us in writing.
The limitations on investment and brokerage discretion held by Integra Financial for you are:
1. For all clients, we require that it be provided with authority to determine which securities
and the amounts of securities to be bought or sold, as well as the broker- dealer to be
used.
2. Any limitations on this discretionary authority shall be included in this written authority
statement. You may change/amend these limitations as required. Such amendments shall
be submitted in writing.
Research products and services received by us from broker-dealers will be used to provide services
to all our clients.
ITEM 17 - VOTING CLIENT SECURITIES
We will not vote proxies under its limited discretionary authority. You are welcome to vote proxies
or designate an independent third-party at your own discretion. You designate proxy voting
authority in the custodial account documents. You must ensure that proxy materials are sent
directly to you or your assigned third party. We do not take action with respect to any securities or
other investments that become the subject of any legal proceedings, including bankruptcies.
When assistance on voting proxies is requested, Integra Financial will provide recommendations
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to the Client. If a conflict of interest exists, it will be disclosed to the Client. If the Client requires
assistance or has questions, they can reach out to the investment advisor representatives of the firm
at the contact information on the cover page of this document.
ITEM 18 - FINANCIAL INFORMATION
This item is not applicable to this brochure. We do not require or solicit prepayment of more than
$1,200 in fees per client, six months or more in advance. Therefore, we are not required to include
a balance sheet for our most recent fiscal year.
We are not subject to a financial condition that is reasonably likely to impair our ability to meet
contractual commitments to clients. Finally, we have not been the subject of a bankruptcy petition
at any time.
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