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Integrity Advisory Solutions, LLC
1445 Ross Ave 55th Floor
Dallas, Tx 75202
(877) 886-1939
www.integritywealthsolutions.com
Form ADV Part 2A – Disclosure Brochure
September 17, 2025
This Form ADV Part 2A brochure (“Brochure” or “Disclosure Brochure”) provides information about the
qualifications and business practices of Integrity Advisory Solutions, LLC (referred to as “we,” “our,” “us,”
“Firm,” “Adviser,” or “Integrity Advisory Solutions”). If you have any questions about the contents of this
Brochure, please contact us by phone at (877) 886-1939.
The information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission (“SEC” or “the Commission”). Registration with the SEC does not imply any specific
level of skill or training. This Brochure provides information about Integrity Advisory Solutions to assist you
in determining whether to retain the Adviser.
Additional information about Integrity Advisory Solutions and its investment adviser representatives is
available on the SEC’s website at www.adviserinfo.sec.gov by searching with our firm name or our CRD
No. 288817.
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Item 2 Material Changes
This Item 2 of our Form ADV, Part 2A Brochure (hereinafter our “Brochure” or Disclosure Brochure”), will
summarize specific material changes that are made to the Brochure from time to time. As required, should
we make material changes to this Disclosure Brochure we will, within 120 days of the end of our fiscal year,
provide you with either: (i) a copy of the amended Disclosure Brochure accompanied by a summary of
material changes; or (ii) a summary of the material changes accompanied by an offer to provide a copy of the
complete, current Disclosure Brochure upon your request. Certain material changes will be communicated
sooner, as required.
We urge you to carefully review summaries of material changes, if any, as they will contain important
information, which can impact the advisory relationship between you and Integrity Advisory Solutions.
These can include significant changes to our firm, advisory services, fee structure, business practices,
conflicts of interest, and/or disciplinary history, among others.
MATERIAL CHANGES SINCE THE LAST UPDATE
The following material changes have been made to this Brochure since our last annual updating amendment.
Please note, only material amendments made since our last annual amendment filing are summarized below.
Items 4 and 5 were updated to include the Third Party Retirement Account Program.
Item 4 was amended to add the Envestnet Asset Management Program.
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Item 5 was amended to reflect variable annuities are excluded from the Wrap Fee Program
Billing.
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Item 8 was amended to update the disclosure regarding Performance and Hypothetical
Performance.
Item 13 was amended to add Stone Castle, an insured deposit platform.
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FULL BROCHURE AVAILABLE
At any time, you can view the current Disclosure Brochure online at the SEC’s Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching with our firm name or our CRD No. 288817.
To request a complete copy of our Disclosure Brochure, contact us by telephone at (877) 886-1939 or by
email at compliance@integritywealthsolutions.com.
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Item 3 Table of Contents
Item 2 Material Changes ..................................................................................................................................................... 2
Item 3 Table of Contents ..................................................................................................................................................... 3
Item 4 Advisory Business .................................................................................................................................................... 4
Item 5 Fees and Compensation ........................................................................................................................................13
Item 6 Performance-Based Fees and Side-By-Side Management ...................................................................................18
Item 7 Types of Clients .....................................................................................................................................................18
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ...............................................................................19
Item 9 Disciplinary Information ..........................................................................................................................................25
Item 10 Other Financial Industry Activities and Affiliations ...............................................................................................25
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ..........................................27
Item 12 Brokerage Practices .............................................................................................................................................28
Item 13 Review of Accounts ..............................................................................................................................................34
Item 14 Client Referrals and Other Compensation .............................................................................................................35
Item 15 Custody .................................................................................................................................................................41
Item 16 Investment Discretion ............................................................................................................................................41
Item 17 Voting Client Securities .........................................................................................................................................42
Item 18 Financial Information .............................................................................................................................................42
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Item 4 Advisory Business
INTRODUCTION
Integrity Advisory Solutions, LLC (referred to as “we,” “our,” “us,” “Firm,” “Adviser,” or “Integrity Advisory
Solutions”) is a Delaware Limited Liability Company, founded in 2017, with its principal offices located in
Dallas, TX. Integrity Advisory Solutions has provided investment advisory services since March 2018 as a
state-registered investment adviser and was approved as a U.S. Securities and Exchange Commission
(“SEC”) registered investment adviser on January 20, 2022. The Firm provided investment advisory services
under the name “Burlington Alliance Capital Management, LLC” until September 2023, when its name was
legally changed. The Firm is a wholly owned, indirect subsidiary of Integrity, LLC (“Integrity”).
As an investment adviser, Integrity Advisory Solutions is a fiduciary to our clients under the Investment
Advisers Act of 1940 (“Advisers Act”), as interpreted. As a fiduciary, we seek to uphold a duty of loyalty,
care, fairness and good faith towards each client and to disclose and mitigate conflicts or potential conflicts
of interest. Our fiduciary commitment is further described in our Code of Ethics. For more information
regarding our Code of Ethics, please see Item 11 – Code of Ethics, Participation or Interest in Client
Transactions and Personal Trading, below.
Integrity Advisory Solutions is a fee-only registered investment adviser that primarily offers wrap and non-
wrap, directly managed, and sub-advised portfolio management and financial planning, consulting,
retirement plan consulting, retirement plan participant consulting services, and client referral services, to
individuals, high net worth individuals, trusts, estates, or charitable organizations, corporations or other
business entities (each referred to as a client or collectively as “clients”) as described below.
Our business model is based on a network of investment adviser representatives with offices located
throughout the United States. Investment adviser representatives generally operate their businesses as
independent contractors of Integrity Advisory Solutions and are subject to our supervision and oversight
from a centralized location. Many investment adviser representatives have their own business entities
whose trade names and logos are used for marketing purposes and can appear on marketing materials
and/or client statements.
We have Advisors who operate under their own legal business entities, often using a “doing business as”
(“DBA”) name. These business names and logos often appear on marketing materials we approve or on
client account statements approved by the custodian. However, these businesses are solely owned by the
individual Advisor – they are not affiliated with Integrity Advisory Solutions or the account custodian.
Certain of our investment adviser representatives engage in business activities outside of our Firm that pose
conflicts of interest when making recommendations to clients. Outside business activities are reviewed and
disclosed by the Firm for each representative. More information about the investment adviser representative
servicing your account can be found in the individual investment adviser representative’s Form ADV, Part
2B, Brochure Supplement provided to you when you opened your account. If you have not received a copy
of your investment adviser representative’s Form ADV Part 2B, Brochure Supplement, please contact your
representative or Integrity Advisory Solutions by phone at (214) 919-2165 or toll free at (877) 886-1939.
SERVICES WE OFFER
PORTFOLIO MANAGEMENT SERVICES
Client Onboarding and Account Type / Program Selection
Through personal discussions with each client, questionnaires and/or requests for documentation, Integrity
Advisory Solutions’ investment adviser representatives will gather and analyze information regarding each
client’s current investments, goals and objectives, financial circumstances, investment experience,
limitations, and risk tolerance, among other information. If appropriate, based on this analysis, the
representative will either develop and directly manage the client’s portfolio, which can include
recommendation of one or more sub-advisers, or an investment program sponsored by a sub-adviser, and
if applicable, assist the client in selecting a Portfolio Manager (as defined below) or a model portfolio offered
by a recommended sub-adviser. Sub-advisers can outsource the construction, monitoring, or modification
of their portfolios to other third parties at their own expense and in their discretion. When directly managing
a client account, the investment adviser representative will create a portfolio typically consisting of one or
more of the following: individual equities, bonds, mutual funds, exchange traded funds (ETFs), cash and
cash equivalents, and/or other investment products. The representative will typically allocate the client’s
assets among various investments taking into consideration the overall management style selected by the
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client. As appropriate, the representative can recommend that a portion of the client’s portfolio be allocated
to alternative investments. Also, as appropriate, the representative can recommend that all or a portion of
the client’s account be managed by one or more sub-advisers subject to the representative’s supervision.
Portfolio weighting among various investments and market sectors will be determined by each client’s
individual needs and circumstances.
Investment adviser representatives are required by applicable laws, rules, regulations and Firm policies to
obtain certain licenses or credentials and complete regular training in order to recommend particular
investments, products, and/or services. Your investment adviser representative, depending on their licenses
or training, may or may not be able to recommend or utilize certain broker/custodians, investment strategies,
programs, or services. Please ask your investment adviser representative whether any limitations apply.
Recommended investment programs, as detailed below and in separate disclosure brochures, as
applicable, include both wrap and non-wrap fee programs, and sub-advisers recommended by the Firm
include both affiliated and nonaffiliated investment advisers. For all portfolio management services
programs, Integrity Advisor Solutions provides continuous and regular supervisory or management
services.
A wrap fee program is an advisory program where clients pay a single, bundled fee that is not directly based
on the number of transactions in their account. This fee covers investment advisory services – such as
portfolio management or advice on selecting other investment advisers – along with the execution of
transactions. In a wrap fee program, clients typically do not pay separate trade execution costs for each
transaction, Instead, a portion of the wrap fee is generally allocated to cover those trade execution costs In
a non-wrap fee program, the advisory fee does not include trade execution costs and these costs are
incurred separately by the client. . Depending on the program, wrap fee clients will incur certain additional
costs, such as custodial fees, odd-lot differentials, step-out fees (when trades are placed with a broker other
than the custodian broker), fees and expenses charged by mutual funds and exchange traded funds (ETFs)
to their shareholders, exchange fees, transfer taxes, wire transfer and electronic fund fees and certain
administrative fees charged in connection with wire transfers or certificate issue. Each wrap fee program
offered by Integrity Advisory Solutions is described in a separate disclosure document (Form ADV, Part 2A,
Appendix 1, Wrap Fee Brochure) that will be delivered to the client, as applicable. In a non-wrap program,
a client will separately incur commissions and/or other transaction charges for each trade placed in the
client’s account in addition to investment advisory fees, and other costs listed above.
When recommending an appropriate investment program or sub-adviser, or Portfolio Manager (defined
below) for a client’s needs, including whether to recommend a wrap or non-wrap fee program, the
investment adviser representative will generally consider, among other circumstances, the client’s account
size and advisory fees to be charged, the anticipated trading volume, the types and quantities of securities
to be purchased or sold, and commission rates to be charged for transactions should a non-wrap account
be selected. In general, a wrap fee account is more cost effective for the client when trading activity is
anticipated to be high, though a wrap fee account can be more expensive than a non-wrap fee account
when trading activity is low.
Recommendations presented to clients by Integrity Advisory Solutions and the implementation of such
recommendations are dependent upon the information provided by the client to build the client’s financial
profile, which outlines each client’s current situation (e.g., income, investment objectives, and risk tolerance
levels) and is used to construct a client specific action plan to aid in the selection of an investment program,
portfolio and, as appropriate, a sub-adviser, that matches their restrictions, needs, and targets.
Certain investment programs offered by the Firm will provide access to model asset allocation portfolios
managed in accordance with each portfolio’s strategy and objectives rather than the investment objectives
of any particular client. As such, selecting the appropriate model portfolio is paramount. In order to
reasonably ensure that the initial portfolio selection continues to be appropriate and that the client’s account
is continually managed in a manner fitting his or her financial circumstances, Integrity Advisory Solutions’
investment adviser representative will monitor the account on an ongoing basis and seek to contact the
client at least annually, or as desired by the client, to review his or her account. Integrity Advisory Solutions
encourages clients to notify their investment adviser representative promptly if they experience any material
change in their financial circumstances or investment goals.
Clients can impose reasonable restrictions on the management of their account. All restrictions or requests
to change investment strategies must be submitted in writing to your investment adviser representative.
(Based on their nature, however, clients cannot set restrictions on the management of certain sub-advisers,
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the subaccounts for variable annuities or the management of plan participant accounts). Should the
restrictions prevent Integrity Advisory Solutions from properly servicing the client account, or if the
restrictions would require Integrity Advisory Solutions to deviate from its standard suite of services, Integrity
Advisory Solutions reserves the right to refuse or terminate the relationship, as applicable. Please refer to
Item 16 – Investment Discretion of this Brochure for information regarding additional limitations on your
ability to impose restrictions on the management of your account. Clients will retain individual ownership of
all securities held in their accounts.
When transferring your account to be invested, generally, existing positions will be liquidated. Liquidation of
your account likely will have tax consequences, which you should discuss with your tax adviser. However,
if there are certain securities you own that you do not want to liquidate, you must notify your investment
adviser representative in writing and they will be transferred in-kind for custody, but neither Integrity
Advisory Solutions nor the sub-adviser, as applicable, will advise on those positions. Any transaction costs
incurred in the liquidation of transferred assets are the responsibility of the client.
In addition to Integrity Advisory Solutions’ disclosures, clients should carefully review the Form ADV, Part
2A Disclosure Brochure or Appendix 1, Wrap Fee Program Brochure, and Form CRS for any recommended
sub-adviser and program for important additional information regarding the sub-adviser’s services, fees,
conflicts of interest and other important information.
Depending on client preference, Integrity Advisory Solutions can retain the discretionary authority to hire
and fire sub-advisers, as necessary, to better service our clients’ accounts.
Conflicts of Interest and Limitations Related to Selection of Program or Account Type
Not all Firm investment adviser representatives provide direct management services, therefore, whether
this service is offered to a client will depend, in part, on the investment adviser representative servicing the
account.
A portion of the total advisory fee paid, as negotiated with the client, is allocated to the investment adviser
representative servicing the account. Investment adviser representative fees are paid to a representative
in accordance with a “payout schedule,” which is based on representative production, and can be less than
100% of the total investment adviser representative fee negotiated between the client and the representative.
Any portion of the investment adviser representative fee not paid to the representative is retained by
Integrity Advisory Solutions.
Also, as disclosed below, certain investment adviser representatives have negotiated to receive a portion of
the Edge Program Fee paid to Integrity Advisory Solutions. (Similarly, as disclosed in our Form ADV, Part
2A, Wrap Brochure, certain representatives have negotiated to receive a portion of the Aspire (wrap)
Program Fee paid to Integrity Advisory Solutions). Under these circumstances, the representative can
receive both the investment adviser representative fee, capped at 2.00%, plus a portion of the Edge (or
Aspire) Program fee paid to Integrity Advisory Solutions, as applicable, thereby creating a conflict of interest.
A conflict of interest arises because, under these circumstances, the representative has an incentive to
recommend these Programs over other programs offered by the firm in their own pecuniary interests rather
than in the best interest of the client.
With respect to the Wealth Solutions and Wealth Solutions SMA Programs, sponsored by our affiliate,
Integrity Alliance, LLC (“Integrity Alliance”), Integrity Alliance retains the portion of the Platform/Program fee
not paid to Pershing. The Platform/Program fee charged to clients enrolled in these Programs incorporates
an annual asset-based brokerage fee paid to Pershing. The asset-based brokerage fee is tiered based on
the amount of client assets Integrity Alliance and its affiliates, including Integrity Advisory Solutions, have
custodied with Pershing through these Programs and decreases as the amount of assets custodied with
Pershing through these Programs increases. This gives rise to certain conflicts of interest as it creates an
incentive for us to promote these Programs over other investment programs, and to recommend that you
increase the amount of assets held in accounts enrolled in these Programs in the pecuniary interests of our
affiliate rather than the client’s best interests.
In addition, sub-advisers recommended by the Firm can negotiate varied sub-advisory fees. In theory, this
can create an incentive for a representative to recommend certain sub-advisers over others because the
representative can have more latitude to negotiate a higher representative-fee while keeping the client’s
overall advisory fee relatively comparable to the overall advisory fee charged to other clients that have
selected a sub-adviser charging a higher sub-advisory fee.
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Also, when selecting a sub-adviser that is affiliated with Integrity Advisory Solutions, such as Integrity
Alliance, or an investment program that is sponsored by an affiliate, a portion of the fees paid by the client,
typically a program or platform fee (as well as other potential program costs), is retained by the affiliate
rather than being paid to an unaffiliated sub-adviser. Such fees ultimately inure to the benefit of Integrity,
the common owner of both Integrity Advisory Solutions and our affiliate.
These circumstances give rise to conflicts of interest for the Firm and its investment adviser representatives
when choosing among advisory programs to recommend to a client as they create economic incentives to
recommend certain types of accounts, sub-advisers or programs over others and to make these decisions
in the Firm’s, its parent company’s, or the representative’s interests rather than in the best interests of the
client. Integrity Advisory Solutions seeks to mitigate these conflicts of interest by adopting and enforcing
written policies and procedures reasonably designed to ensure that recommendations are made solely in the
client’s best interests after careful consideration of all relevant circumstances, including, among other
things, client needs, preferences and the anticipated total cost of the services to the client. These policies
and procedures further require that representatives monitor recommendations provided to clients in an
ongoing relationship, including periodic evaluation of whether a client’s account or program type continues to
be in the client’s best interest.
Conflicts of Interest Related to Lines of Credit Programs
With respect to the Wealth Solutions and Wealth Solutions SMA Programs sponsored by Integrity Alliance,
clients will have access to credit and borrowing services offered by unaffiliated third-party lenders that
Integrity Alliance engages from time to time. Because you would be a client of Integrity Alliance, the third-
party lenders would offer you competitive loan terms, including competitive interest rates. Third-party
lenders are subject to review and approval by Integrity Alliance and are subject to change.
Integrity Advisory Solutions or an advisor affiliate of Integrity Advisory Solutions will assist you in identifying
your risk tolerance and investment objectives and can recommend a third-party lender based upon your
individual needs. In order to participate in this service, you are required to enter into an agreement directly
with the third-party lender who will then directly provide you with credit and borrowing services.
We are available to answer questions you may have regarding your loans and to act as the intermediary
between you and the third-party lender.
Third-party lender programs generally have line of credit minimums that will vary from third-party lender to
third-party lender. There are also usually minimum draw amounts, and interest payments are typically due
monthly. A complete description of the third-party lender’s services, interest rates and other terms are
available upon request from Integrity Alliance. To request such information, please contact us at 877-886-
1939 or at compliance@integritywealthsolutions.com.
Integrity Alliance’s arrangements with such third-party lenders also typically keep the funds generated by
your use of such third-party lenders invested under Integrity Advisory Solution’s management. By
recommending that a client use a third-party lender to fund a purchase or other financial need rather than
liquidate securities we continue to earn fees on the full account value. Please refer to Item 13 – Client
Referrals and Other Compensation for important additional information regarding our referral arrangements
with third-party lenders.
There are conflicts of interest when we recommend a line of credit, including if the collateral used to support
such credit is comprised of securities, sweep accounts or other assets or accounts for which Integrity Advisory
Solutions and/or Integrity Alliance is directly or indirectly compensated. The use of such assets as collateral
would result in you holding assets with us that you may have liquidated absent an available line of credit.
Please refer to Item 4 – Fees and Compensation for additional disclosure regarding a line of credit.
Non-Wrap Fee Program
IAS Edge Program
Through the IAS Edge Program, Integrity Advisory Solutions’ investment adviser representative will select
the securities and the allocation among securities for a client’s account, and directly manage the account on
an ongoing basis. Based on the client’s investment objectives, overall financial condition, income and tax
status, net worth, risk profile, and other factors, as applicable, the investment adviser representative will
either offer general model portfolios/strategies, or develop a customized portfolio for the client. Investment
strategies, models, and philosophies used within the IAS Edge Program vary by the investment adviser
representative directly managing the account. For example, some representatives limit their
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strategies/models/philosophies to mutual funds and exchange traded funds (“ETFs”), while others provide
a broad range of securities including but not limited to: stocks, bonds, treasuries, ETFs, certificates of
deposit, mutual fund shares, municipal securities, and options contracts on securities. If appropriate, based
on investment objectives and risk profile, the investment adviser representative can recommend that a
portion of the client’s IAS Edge Program account be allocated to alternative investments, such as hedge
funds, private equity funds, private credit, or others. Because alternative investments are typically less liquid
than publicly traded investments, and often involve different and/or increased risks, clients should carefully
review the offering documents accompanying any recommended alternative investment and discuss any
questions they may have with their investment adviser representative.
Also, if appropriate, the investment adviser representative can recommend one or more unaffiliated
investment advisers, each a third-party sub-adviser (“TPSA”), to manage all or a portion of the client’s
account subject to the representative’s supervision. Integrity Advisory Solutions has entered into sub-
advisory relationships with certain TPSAs and additional TPSAs and/or sub-advised investment platforms
can be added from time to time subject to our due diligence review processes. The Firm’s due diligence
reviews consider several factors when determining whether to engage an investment adviser to provide sub-
advisory services to clients. Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of
Loss of this Brochure for additional information regarding the Firm’s due diligence methodology.
As a result of these varied approaches, the portfolios of clients enrolled in the IAS Edge Program with
similar investment needs and profiles will not necessarily be similarly invested or experience the same
performance. Client accounts enrolled in the IAS Edge Program are generally managed on a discretionary
basis, which means the investment adviser representative has the authority to buy or sell securities without
obtaining client approval prior to each transaction. Integrity Advisory Solutions’ investment adviser
representatives must be prequalified by the Firm before they are permitted to exercise discretionary
authority over client accounts. Representatives are required to inform the client if they will exercise
discretion over the client’s account. With respect to TPSAs, Integrity Advisory Solutions can also accept the
discretionary authority to hire and fire TPSAs on the client’s behalf.
As applicable, a TPSA recommended to a client will typically retain discretionary authority to formulate,
monitor, and revise the client’s account or portion of the total client account allocated to the TPSA’s
management. However, this discretionary authority is limited to directly trading the securities held in the
client’s account or portion of the total client account allocated to the TPSA’s management. The TPSA will
be authorized to place trades through the client’s selected custodian, or through other broker-dealers the
TPSA reasonably determines will provide the client with best execution under applicable circumstances of
the trade. If a TPSA executes a trade through a broker-dealer other than the client’s selected custodian, the
client will typically incur additional charges. Please refer to Item 12 – Brokerage Practices of this Brochure
for additional information.
Clients can place reasonable restrictions on the types of investments that are purchased in their IAS Edge
Program accounts. Clients can also place reasonable limitations on the discretionary power granted to the
investment adviser representative if the restrictions and limitations are specifically set forth in writing or
included as an attachment to the appropriate client Investment Management Agreement. Please note that
any restriction or limitation imposed could affect the performance of the account. Discretionary authority will
remain effective until the client or Integrity Advisory Solutions terminates the relationship, or the authority is
revoked in writing by the client.
Clients also can opt to designate their IAS Edge Program account as nondiscretionary, which means that
the client will make the ultimate decision regarding the purchase or sale of investments within the account
and Integrity Advisory Solutions will not have the authority to hire or fire TPSAs on the client’s behalf.
Clients must notify their investment adviser representative of any changes to their financial situation,
investment objectives, or if they would like to add or change a reasonable restriction or limitation on their
account. Integrity Advisory Solutions recommends that clients review this information on a quarterly basis.
Investment adviser representatives are required to contact clients at least annually to review each client’s
account(s), financial situation, and investment objectives.
Schwab Managed Account Platform: When recommending a TPSA to manage a client’s account or any
portion of a client’s account, as applicable, your investment adviser representative can employ the Schwab
Managed Account Platform “Marketplace,” a platform offered by Schwab to registered investment advisers
that provides information regarding a wide range of third-party investment advisers and strategies.
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We recommend that clients establish IAS Edge Program accounts through the following approved
custodians:
Pershing, LLC, a broker-dealer, member SIPC/FINRA (“Pershing”);
Charles Schwab & Co., Inc., a broker-dealer, member SIPC/FINRA (“Schwab”); or
Fidelity Brokerage Services, LLC (“Fidelity”).
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As applicable, clients should carefully review the Form ADV, Part 2A Brochure or Form ADV, Part 2A, or
other disclosure document, and Form CRS of any recommended third-party sub-adviser for important
additional information regarding the sub-adviser’s services, fees, conflicts of interest and other important
information. If you did not receive a copy of a recommended third-party sub-adviser’s Form ADV, Part 2A
Brochure or Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure, and Form CRS, please contact your
representative or Integrity Advisory Solutions by phone at (877) 886-1939.
Third-party sub-advisers may not achieve the best rate of returns or charge the lowest fees in comparison
to other investment advisers.
Third-Party Retirement Account Program
Integrity Advisory Solutions provides investment advisory services to qualified retirement plans and participants,
including 401(k), 403(b), and other ERISA-covered accounts, through our Third-Party Retirement Account Program,
which is offered as a non-wrap program. These services are provided using third-party technology platforms that allow
us to securely access, analyze, and manage held-away retirement accounts on a non-custodial basis. We act as an
investment adviser under ERISA Section 3(21). Our firm provides fiduciary advice on a non-discretionary or limited
discretionary basis, depending on your agreement with us.
• Where authorized, our Investment Adviser Representatives (IARs) may exercise limited discretionary authority to
select and manage investments from the list of plan-designated investment options made available by an ERISA
Section 3(38) investment manager.
• We do not act as a 3(38) investment manager and do not select or change the overall investment menu available
under the plan.
• The 3(38) fiduciary retains sole authority over plan-level fund selection. Our role is limited to making participant-
level investment decisions within that pre-approved lineup (when authorized), or to providing non-discretionary
recommendations, depending on the scope of engagement.
Your advisory agreement will clearly define whether we are acting in a discretionary or non-discretionary capacity.
Third-party retirement account technology services allow us to access held-away accounts for monitoring and
management. These services do not offer investment advice or act in a fiduciary capacity. You must provide
authorization through the third-party retirement account provider’s secure platform by entering your account
credentials. Once authorized, we can view your account information and, if permitted, implement trades on your
behalf, subject to the terms of our engagement.
All investment advice and decisions are made solely by us, not by the third-party retirement plan platform provider
Envestnet Asset Management Program
Integrity Advisory Solutions offers access to the Envestnet Asset Management platform and related private wealth
management programs, including Separately Managed Accounts, Active Passive Portfolios, Unified Managed
Accounts, PMC Multi Manager Accounts, and third-party fund strategists (collectively, the “Program”). Envestnet
provides the platform, investment models, portfolio administration, custody relationships and operational services that
allow us and our IARs to allocate client assets among investment options available on the platform. Envestnet may
act as manager, model provider, platform sponsor or program administrator for certain Programs. For more details
about Envestnet’s role and fees, clients may request Envestnet’s Form ADV Part 2A and the Program Appendix that
applies to a given wrap or non-wrap program.
How the program works and your role
When you participate in a Program, your IAR will work with you to collect financial and demographic information and
to document your investment objectives, time horizon, risk tolerance and any investment restrictions you impose.
Using Envestnet’s platform tools, your IAR has discretion to select a strategy, model or outside manager for all or part
of your account and may allocate assets among multiple strategies or sleeves. You directly own the underlying
securities and funds held in your account. Certain outside managers or model providers available through Envestnet
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may require you to sign their standard paperwork or to provide additional information.
Wrap, non-wrap and hybrid fee structures
Programs are offered as wrap-fee programs, non-wrap programs or hybrids depending on the Program and the
custodian selected by you. In a wrap-fee arrangement you pay a single bundled fee that generally covers investment
management, trade execution and certain administrative costs. In a non-wrap arrangement, you pay separate fees
for advisory services, execution and other account costs. The total amount you pay, and the items included in any
bundled fee vary by Program, portfolio manager and custodian. We will disclose whether a particular Program is
offered on a wrap or non-wrap basis and will provide the Program Appendix or other written disclosure explaining the
fee components before you enroll. The SEC requires that wrap fee brochure information be delivered to clients in the
form and at the timing described in Form ADV instructions; you may receive Envestnet’s Appendix for wrap programs
where applicable.
Fees and additional costs
Program fees are charged as a percentage of assets under management and are typically billed monthly or quarterly
in advance. Depending on the Program, total fees charged to clients through Envestnet may range up to the amounts
disclosed in the fee schedule in your advisory agreement. In some cases, fees charged through the Program may be
as high as 2.8% per year or greater depending on account size, household aggregation, the use of overlays, model
or manager fees, and other services selected. Fees shown in our brochure or in Envestnet’s Program materials may
not include all additional fees described below. You will also incur other fees and expenses such as custodian fees,
underlying fund expenses, manager or submanager fees, model provider fees, platform fees, third-party service
provider fees, transaction costs, taxes and surrender or transfer fees if applicable. These additional costs can
materially increase the total cost of the Program. We and your IAR will provide you with the full fee schedule for your
chosen Program and custodian so you can compare total costs across alternatives.
Conflicts of interest and payments to third parties
Envestnet and its affiliates retain a portion of the fees charged for making strategies available and for administering
the Programs. Envestnet typically pays model providers, subadvisers and third-party managers from the fees it
collects. Integrity Advisory Solutions also receives compensation either directly from Envestnet, from the custodian,
or as otherwise disclosed in your advisory agreement for services associated with placing accounts on the platform.
The receipt of payments by Envestnet, third-party managers, and us creates incentives to recommend Programs and
particular strategies available on the platform. Where your IAR acts as the portfolio manager within Envestnet or as
the IAR’s affiliate acts as manager, the IAR may receive additional compensation tied to assets, which creates a
financial incentive to recommend use of that manager or to retain assets on the platform rather than move them to a
lower cost alternative. We disclose these relationships and payments in our advisory agreement and, where
applicable, in the Envestnet program disclosures. Please review those disclosures and discuss alternatives with your
IAR.
Use of sleeves, rep as PM and rep as OM
Some Envestnet accounts are structured using multiple sleeves. A sleeve may be managed by an outside manager,
model provider, or by your IAR. When your IAR serves as the portfolio manager inside Envestnet, this is sometimes
referred to as rep as PM. When your IAR acts as the representative for an outside manager, this is sometimes called
rep as OM. When your IAR acts as rep as PM within the Envestnet platform, a platform fee is charged by Envestnet.
This fee is layered on top of the advisory fee you pay us and the IAR’s compensation. In other advisory programs
offered by Integrity Advisory Solutions where your IAR can also act as portfolio manager, the Envestnet platform is
not used, and this additional platform fee does not apply. As a result, the total cost to you of rep as PM solutions within
Envestnet may be higher than comparable programs outside of Envestnet. You should carefully consider whether the
services and tools available through the Envestnet platform justify these additional costs.
Reporting, custody and data limitations
Envestnet provides account administration and reporting through its platform, and the custodian maintains custody of
client assets. For some outside managers or model providers, the depth of account-level reporting or the types of data
made available to us or to you may be limited. Where Envestnet or an outside manager provides tax overlay,
performance attribution or other overlays, an additional fee may apply. You will receive regular reporting from
Envestnet and from us in accordance with our account reporting practices. Please review program materials and
consult with your IAR about any reporting or data limitations that are important to you.
10
Wrap-Fee Programs
Affiliate-Sponsored Wrap Fee Programs: Wealth Solutions, Wealth Solutions SMA, and Retirement
Ally
Integrity Advisory Solutions also offers wrap fee programs sponsored by Integrity Alliance, LLC (“Integrity
Alliance”), an affiliate of Integrity Advisory Solutions through common ownership and control. Integrity
Alliance acts as sponsor and discretionary manager to the Wealth Solutions and Retirement Ally Programs,
offering model portfolios, and as sponsor of the Wealth Solutions SMA Program, providing access to
portfolio management services of professional third-party managers (each a “Portfolio Manager”) chosen by
the client with the assistance of their representative. Integrity Alliance also acts as sub-adviser to Integrity
Advisory Solutions client accounts enrolled in these Programs. Integrity Alliance is registered with the SEC
as both an investment adviser and broker dealer.
If, based on information provided, the Wealth Solutions or Retirement Ally Program is recommended, your
investment adviser representative will assist you in selecting an appropriate portfolio available through the
selected Program and provide information regarding the selected model portfolio, as well as the client’s
financial circumstances and reasonable restrictions, as necessary, to Integrity Alliance.
Integrity Alliance is responsible for selecting the securities to be held in each model portfolio as well as the
allocations of such securities. Integrity Alliance monitors portfolios’ performance in the Programs on a
quarterly basis and will rebalance portfolios as deemed appropriate based on each portfolio’s investment
objectives and changes in market conditions. [Clients should also note that the same issues discussed above
regarding Integrity Alliance’s lines of credit program also applies to its wrap fee program.]
If, instead, the Wealth Solutions SMA Program is recommended, the representative will assist you in
selecting a Portfolio Manager and will provide your financial profile, including reasonable investment
restrictions imposed, if any, to the Portfolio Manager. The selected Portfolio Manager is responsible for
selecting the securities to be held in each Wealth Solutions SMA Program account assigned to them, as
well as the allocations of such securities. Once an account is established, the representative will provide the
client with ongoing advice and account supervision relating to the Portfolio Manager’s services and will
serve as the point of contact between the client and the Portfolio Manager.
The Wealth Solutions, Wealth Solutions SMA, and Retirement Ally Programs are separately detailed in
Integrity Alliance’s Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure. Clients should carefully review this
separate Brochure for important additional information regarding the Programs, including information
regarding the wrap fee, any costs not included within the wrap fee, account requirements, representative
availability, conflicts of interest, and other important information. If you did not receive a copy of Integrity
Alliance’s Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure and Form CRS, please contact your
investment adviser representative or Integrity Advisory Solutions by phone at (877) 886-1939.
Integrity Advisory Solutions will retain the discretionary authority to hire and fire Integrity Alliance, and, as
applicable, Portfolio Managers, as necessary, to better service our clients’ accounts.
IAS Aspire Program
directly managing
the
account. For
example,
some
representatives
limit
The IAS Aspire Program is a wrap fee program sponsored by Integrity Advisory Solutions. Through the IAS Aspire
Program, Integrity Advisory Solutions’ investment adviser representative will select the securities and allocation for a
client’s account and directly manage the account on an ongoing basis. Based on the client’s investment objectives,
overall financial condition, income and tax status, net worth, risk profile, and other factors, as applicable, the investment
adviser representative will offer general model portfolios/strategies or develop a customized portfolio for the client.
Investment strategies, models, and philosophies used within the IAS Aspire Program vary by the investment adviser
representative
their
strategies/models/philosophies to mutual funds and exchange traded funds (“ETFs”), while others provide a broad range
of securities including but not limited to: stocks, bonds, treasuries, ETFs, certificates of deposit, mutual fund shares,
municipal securities, and options contracts on securities. As appropriate, the investment adviser representative can
recommend that a portion of the client’s IAS Aspire portfolio be invested in alternative investments, such as hedge
funds, private equity funds, private credit, or others. Consequently, the portfolios of clients enrolled in the program with
similar investment needs and profiles will not necessarily be similarly invested or experience the same performance.
The IAS Aspire Program is separately detailed in Integrity Advisory Solutions’ Form ADV, Part 2A, Appendix
1, Wrap Fee Brochure. Clients should carefully review this separate Wrap Brochure for important additional
11
information regarding the IAS Aspire Program including information regarding the wrap fee, any cost not
included within the wrap fee, account requirements, representative availability, conflicts of interest, and
other important information. If you have not received a copy of Integrity Advisory Solutions’ Form ADV, Part
2A, Appendix 1, Wrap Fee Brochure and Form CRS, please contact your representative or Integrity
Advisory Solutions’ by phone at (877) 886-1939.
PLANNING AND CONSULTING SERVICES
Certain investment adviser representatives of Integrity Advisory Solutions can provide some, all, or none of
the planning and consulting services described below. Please note that the services listed below do not
provide for active management (such as the Portfolio Management Services described above) or monitoring
of your account except for Retirement Plan Participant Consulting Services. Investment adviser
representatives will not advise on business value analysis, business liquidations, or provide tax, accounting,
or legal advice, but these components can be referred to third parties. Our planning and consulting services
do not require any minimum net worth or income.
Should a client choose to implement any recommendations provided through the planning or consulting
services described below, Integrity Advisory Solutions suggests the client work closely with his/her attorney,
accountant, insurance agent, broker-dealer and/or other professionals, as appropriate, based on the nature
of the recommendation. Implementation of recommendations is entirely at the client’s discretion.
As set forth at Item 10 – Other Financial Industry Activities and Affiliations, certain management persons
and representatives of the Firm are separately licensed or registered as representatives of a broker dealer
and/or insurance agents of an insurance agency. Should a client choose to implement securities or insurance
recommendations provided pursuant to the services described below through their investment adviser
representative in the representative’s separate capacity as a broker-dealer representative or insurance
agent, the representative will receive compensation for these services that is in addition to Integrity Advisory
Solutions’ advisory fees. The ability to earn additional compensation can give rise to certain conflicts of
interest. Please refer to Item 10 of this Brochure for additional information. Clients are under no obligation
to utilize the services of Integrity Advisory Solutions affiliated persons in their separate capacities to
implement recommendations.
Financial Planning Services
The role of your investment adviser representative in providing financial planning services is to deliver a
plan that helps you to understand your overall financial situation and establish financial objectives. Clients
engaging Integrity Advisory Solutions to provide this service will receive a written report, providing the client
with a plan reasonably designed to assist the client in attaining certain stated financial goals and objectives.
You are responsible for implementing any of the recommendations made by the investment adviser
representative. Financial planning services terminate upon delivery of the financial plan. Financial planning
recommendations are typically generic in nature and are not limited to any specific products or services
offered by a broker dealer or insurance agency.
Hourly Consulting Services
The role of your investment adviser representative in providing hourly consulting services is to work with
you throughout the year on different aspects of financial planning but without the delivery of a written plan.
You are responsible for implementing any of the recommendations made by the representative. Hourly
consulting services automatically terminate one year from the date you entered into the agreement or upon
completion of delivery of services.
Financial Planning Seminars
Financial planning seminars can include topics related to wealth management, financial planning, retirement
strategies, or various other economic and investment topics. The information presented is not based on any
one person’s needs and individualized investment advice is not provided to attendees during the seminar.
Attendees are encouraged to have individual consultations with the investment adviser representative and
to have a financial plan prepared but are under no obligation to do so.
Retirement Plan Consulting Services
We offer retirement consulting services to employee benefit plans and their fiduciaries. The services are
designed to assist the plan sponsor (the “Company”) in meeting its management and fiduciary obligations
to the plan under ERISA. Depending on the needs of the client, Retirement Plan Consulting Services can
12
include one or more of the following: assisting with the development of an investment policy statement,
monitoring of investment options, assisting with plan governance, and/or investment education for plan
fiduciaries. Retirement consulting services can consist of general or specific advice.
Retirement Plan Participant Consulting Services:
The role of your investment adviser representative is to provide a written recommendation for your
retirement plan. The written recommendation is based on financial and other information you provide. You
can also choose to have your representative provide Portfolio Management Services based on the
investment options available within your retirement plan.
Integrity Advisory Solutions nor your
investment adviser
representative will provide
Neither
recommendations or advice regarding loans from your retirement plan assets. Once a written
recommendation is provided, you are responsible for implementing any recommendations made by the
investment adviser representative. Retirement planning consulting services terminates upon delivery of the
written recommendation.
Advice provided with respect to retirement plans by Integrity Advisory Solutions is provided as a 3(21)
fiduciary.
SPECIALIZATION
Investment adviser representatives can focus on specific or certain types of advisory services over other
types of advisory services.
ADVICE ON SPECIFIC TYPES OF SECURITIES
Investment adviser representatives can only provide investment advice on investments available through
the Firm. Any deviation by an investment adviser representative from securities available through the Firm
can constitute a violation of Firm policies.
ASSETS UNDER MANAGEMENT
When calculating regulatory assets under management, an investment adviser must include the value of
any advisory account over which it exercises continuous and regular supervisory or management services.
As of December 31, 2024, Integrity Advisory Solutions reports approximately $512,263,824in client assets
all on a discretionary basis.
Item 5 Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by
Integrity Advisory Solutions. Each client engaging Integrity Advisory Solutions for services described herein
shall be required to enter into a written agreement with Integrity Advisory.
ASSET MANAGEMENT SERVICES
Non-Wrap Fee Programs
IAS Edge Program
The fee charged to an IAS Edge Program account will equal the total of: 1) a Program Fee, 2) the investment
adviser representative fee negotiated between the client and their representative, and 3) if applicable, the
fee charged by any third-party sub-adviser (“TPSA”) recommended to manage all or a portion of the client’s
account.
1)
Program Fee. The maximum Program Fee charged to an IAS Edge Program account is equal to an
annual rate of 0.35% of the value of the account assets under management. The portion of the total
fee attributable to the Program Fee is not negotiable to the client, however, based on the investment
adviser representative’s total assets under management with Integrity Advisory Solutions, the
representative may be able to negotiate for a lower Program Fee. The investment adviser
representative can also negotiate to receive a portion of the Program Fee, thereby increasing their
overall compensation and increasing their overall compensation. Clients should note, a conflict of
interest arises when Integrity Advisory Solutions agrees to share a portion of the Edge Program fee
with an investment adviser representative as the representative then has incentive to recommend
the Edge Program over other programs offered by the firm in their own pecuniary interest rather
than in the client’s best interests. (Similar arrangements exist with certain investment adviser
representatives in connection with the firm’s Aspire wrap fee program detailed in the firm’s Wrap
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Brochure).
Program fees also can vary based on the investment adviser representative servicing the client’s
account regardless of the level of client assets the representative has under management with
Integrity Advisory Solutions. For example, certain representatives manage client accounts through
the Edge Program for which the maximum annual Program fee is lower than .35% based on the
terms of their affiliation with Integrity Advisory Solutions.
2)
Investment Adviser Representative Fee. The maximum investment adviser representative fee is
equal to an annual rate of 2.00% of the IAS Edge Program account assets under management.
Investment adviser representatives can negotiate their fee with clients based on each client’s
individual
financial situation, complexity, and assets under management, among other
considerations.
3)
TPSA Fees. If applicable, TPSA fees will vary based on the sub-adviser selected and typically will
be an annual fee based on a percentage of the assets placed under the sub-advisers management.
The specific total combined fee schedule is agreed upon in advance and will be outlined in, or attached to,
the Investment Management Agreement(s) entered into with the client.
Fees for asset management services are typically charged quarterly in advance based on the value of the
client’s account at the end of the quarter. Integrity Advisory Solutions will pro rate its fees for accounts
opened mid quarter, which will be assessed at the end of the month in which the account was opened. For
example, if an account is opened on January 15, the Firm will charge its fee on February 1 for the remaining
days in January, as well as for February and March. In addition, each quarter’s fee going forward will be
adjusted for material deposits or withdrawals ($5,000 or more) made to/from the account during the quarter
to “true-up” the advance fee collected.
Variable annuities are excluded from wrap fee program billing. If a client invests in a variable annuity, the
associated fees are typically billed directly by the insurance issuer, which may follow a billing cycle different
from Integrity Advisory Solutions standard methodology of billing quarterly in advance.
Fees for the Edge Program are paid to Integrity Advisory Solutions, which then pays a portion of those fees
to your investment adviser representative.
If a TPSA is recommended for the client’s account, the TPSA’s fees will typically be billed by the TPSA,
separately from the fees charged by Integrity Advisory Solutions, in accordance with the billing protocols of
the TPSA selected, which protocols can differ from those of Integrity Advisory Solutions (for example, the
TPSA’s fees can be charged monthly or quarterly, in advance or in arrears, etc.). As applicable, clients
should refer to any recommended TPSA’s disclosure document for detailed information regarding their
billing practices.
Clients are encouraged to review the fee schedule and applicable terms with their investment adviser
representative, including, but not limited to, the components of the total fee, fee calculation methodology,
and any pro ration practices.
Integrity Advisory Solutions requires that the client provide authorization for the Firm and/or, if applicable, the
TPSA, to deduct advisory and/or sub-advisory fees directly from the client’s account.
If applicable, clients should carefully review the Form ADV, Part 2A Disclosure Brochure (or Appendix 1,
Wrap Fee Program Brochure), and Form CRS for any recommended sub-adviser and program for important
additional information regarding the sub-adviser’s services, fees, conflicts of interest and other important
information. If you did not receive a copy of the TPSA’s Form ADV, Part 2A Brochure or Form ADV, Part 2A,
Appendix 1, Wrap Fee Brochure, and Form CRS, please contact your investment adviser representative or
Integrity Advisory Solutions by phone at (877) 886-1939. Integrity Advisory Solutions will retain the
discretionary authority to hire and fire TPSAs, as necessary, to better service our clients’ accounts.
There is no minimum account size required to participate in the IAS Edge Program.
Third-Party Retirement Account Program
For the Third-Party Retirement Account Program, we charge an asset-based advisory fee for investment management
services, including accounts accessed via a third-party retirement account system provider. This fee is based on a
percentage of assets under management and is detailed in your investment advisory agreement. Fees are billed either
monthly or quarterly, in advance or arrears, as specified in your agreement. We use third-party retirement account
14
system providers to access and manage held-away accounts. Third-party retirement account system providers charge
us a technology fee for this service. We pass this cost on to you as part of your advisory billing. The amount we charge
to offset a third-party retirement plan system provider’s cost typically includes a markup, resulting in a profit to our firm.
This creates a potential conflict of interest, as we may have a financial incentive to recommend the use of a third-party
retirement account system provider or to include more accounts on the platform. To address this conflict:
• We disclose the markup and our financial interest in this platform-related fee;
• We do not include any held-away accounts in billing in the Third-Party Retirement Account Program without
your consent;
• You may request a breakdown of third-party retirement account platform costs at any time;
• Our IARs are compensated through advisory fees and do not receive separate incentives to promote any
third-party retirement account platform provider.
If our relationship with any relevant third-party system provider changes in a way that creates new conflicts
of interest or materially increases your costs, we will amend this disclosure and notify you promptly. The
use of a third-party retirement account platform provider can allow us to manage retirement accounts that
were previously self-directed or unmanaged. If you authorize us to manage these accounts, they will be
included in your assets under management for billing purposes, which may result in higher overall advisory
fees. You should weigh the cost of management against the expected benefits of professional oversight,
and we are available to help you evaluate this decision.
Wrap-Fee Programs
Affiliate-Sponsored Wrap Fee Programs: Wealth Solutions, Wealth Solutions SMA, and Retirement
Ally
The Wealth Solutions, Wealth Solutions SMA, and Retirement Ally Programs are separately detailed in
Integrity Alliance’s Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure. Clients should carefully review this
separate Brochure for important additional information regarding the Wealth Solutions, Wealth Solutions
SMA, and Retirement Ally Programs, including information regarding the wrap fee, any cost not included
within the wrap fee, account requirements, representative availability, conflicts of interest, and other
important information.
If you did not receive a copy of Integrity Alliance’s Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure and
Form CRS, please contact your investment adviser representative or Integrity Advisory Solutions by phone
at (877) 886-1939.
IAS Aspire Program
The IAS Aspire Program is separately detailed in Integrity Advisory Solutions’ Form ADV, Part 2A, Appendix
1, Wrap Fee Brochure. Clients should carefully review this separate Brochure for important additional
information regarding the IAS Aspire Program including information regarding the wrap fee, any cost not
included within the wrap fee, account requirements, representative availability, conflicts of interest, and
other important information.
If you did not receive a copy of Integrity Advisory Solutions’ Form ADV, Part 2A, Appendix 1, Wrap Fee
Brochure and Form CRS, please contact your representative or Integrity Advisory Solutions by phone at
(877) 886-1939.
PLANNING AND CONSULTING SERVICES
Financial Planning Services
The fees for financial planning services are assessed either on an hourly or fixed basis, are negotiated
between you and your investment adviser representative, and are based on the complexity of the services
requested, the amount of research required to provide the services, and the complexity of the financial plan.
Fees are negotiable and listed in the Financial Planning and Consulting Agreement. Representatives can
charge no more than $500 per hour for financial planning services on an hourly basis and can charge
between $0 – $50,000 for financial planning services on a fixed basis. Investment adviser representatives
providing financial planning services on an hourly basis will provide you with an estimated number of hours
to provide the services requested on the Financial Planning and Consulting Agreement.
Fees for financial planning services are paid to Integrity Alliance and we pay a portion of that fee to your
15
investment adviser representative. The agreed upon fee is either due up front when you
sign the Financial Planning and Consulting Agreement, when the financial plan is delivered to you, or one-
half of the fee is due when the Financial Planning and Consulting Agreement is signed and the remaining
balance is due at when the financial plan is delivered to you. We will not charge more than $1,200 six or
more months in advance of delivering the financial plan.
Hourly Consulting Services
The fees for hourly consulting services are assessed on an hourly basis and are negotiated between you
and your investment adviser representative. Fees are negotiable and listed in the Financial Planning and
Consulting Agreement.
Fees for hourly consulting services are paid to Integrity Advisory Solutions and a portion of that fee is paid
to your investment adviser representative. The agreed upon fee is either due up front when you sign the
Financial Planning and Consulting Agreement or you can establish a payment plan (i.e., monthly, quarterly,
semi-annually). The Consulting Agreement automatically terminates one year from the date of execution or
upon completion of delivery of services.
Clients should understand that the financial planning or hourly consulting fee the client negotiates with the
investment adviser representative can be higher than fees charged by other investment advisors for similar
services. This is the case, in particular, if the fee is at or near the maximum fees set out above. The
investment adviser representative is responsible for determining the fee to charge each client based on
factors such as total amount of assets involved with the relationship, the complexity of the planning services,
and the number and range of supplementary advisory and client-related services to be provided. Clients
should consider the level and complexity of the planning services to be provided when negotiating the fee
with the investment adviser representative.
You can terminate your agreement upon our receipt of your written notice to terminate, however, you will be
responsible for any work completed by the investment adviser representative in providing the advisory
services or analyzing your particular situation.
Retirement Plan Consulting Services
The investment adviser representative will determine whether to bill the Company for retirement plan
consulting services at a pre-determined hourly rate, a fixed fee or based upon a percentage of Plan assets.
Fees can be billed quarterly in advance or in arrears. In special circumstances other fee-paying
arrangements can be negotiated. The above referenced terms will be disclosed in the client agreement we
enter into with the Company. Fees for retirement plan consulting services are paid to Integrity Advisory
Solutions and a portion of that fee is paid to your investment adviser representative.
The written agreement can be terminated by us or the Company at any time upon 60 days prior written
notice. Upon termination, we will deliver a final billing statement for unbilled work performed prior to
termination, and the Company will have a period of 30 days within which to deliver payment.
Retirement Plan Participant Consulting Services
The fees for retirement plan participant consulting services are either on an hourly or fixed basis, are
negotiated between you and your investment adviser representative, and are based on the complexity of the
services requested, the amount of research required to provide the services, and the complexity of the
written recommendation. Fees are negotiable and listed in the Retirement Plan Participant Consulting
Agreement. Investment adviser representatives can charge no more than $500 per hour for retirement plan
participant consulting services on an hourly basis and can charge between $0 – $5,000 for retirement plan
participant consulting services on a fixed basis. Representatives providing retirement plan participant
consulting services on an hourly basis will provide you with an estimated number of hours to provide the
services requested on the Retirement Plan Participant Consulting Agreement. The maximum annual overall
fee for investment adviser representatives providing Asset Management Services for retirement plan
participants is 1.2% which represents a maximum advisor fee of 1% and a 0.2% service fee.
Fees for retirement plan participant consulting services are paid to Integrity Alliance and we pay a portion
of that fee to your investment adviser representative. The agreed upon fee is either due up front when you
sign the Retirement Plan Participant Consulting Agreement, when the written recommendation is delivered
to you, or one-half of the fee is due when the Retirement Plan Participant Consulting Agreement is signed,
and the remaining balance is due when the written recommendation is delivered to you. We will not charge
more than $1,200 six or more months in advance of delivering the written recommendation.
16
Clients should understand that the fee the client negotiates with the investment adviser representative may
be higher than fees charged by other investment advisors for similar services. This is the case, in particular,
if the fee is at or near the maximum fees set out above. The investment adviser representative is responsible
for determining the fee to charge each client based on factors such as total amount of assets involved with
the relationship, the complexity of the planning services, and the number and range of supplementary
advisory and client-related services to be provided. Clients should consider the level and complexity of the
planning services to be provided when negotiating the fee with the representative.
OTHER FEES AND PAYMENTS
There will be additional fees or charges that result from the maintenance of, or, with respect to a non-wrap
account, trading within, a client’s account. (Transaction fees incurred within wrap fee program accounts are
generally covered by the wrap fee paid by the client, subject to certain exceptions). These are fees that are
imposed by third parties in connection with investments made through a client’s account. In addition to our
advisory fees, any sub-adviser fees, and platform or program fees, as applicable, clients are responsible for
paying fees associated with investing their accounts such as, but not limited to, custodial and investment
fees, and the fees charged by mutual funds, exchange traded funds, and other funds or investment products,
including but not limited to, as applicable, alternative investment vehicles, to their investors. These fees are
detailed in the applicable fund’s prospectus or offering documents. Common service fees include annual
account maintenance fees, custodial fees, transaction processing fees, and paper statement delivery fees,
wire transfer and electronic fund fees. You should discuss with your investment adviser representative
which fees are charged by the custodian as they vary by custodian. Fees charged by custodians are
separate from advisory fees and are billed directly to your account, as authorized.
Additionally, you can incur certain charges in connection with investments made through your account,
including but not limited to, mutual fund sales loads or commissions (although we will typically use no- load
or load waived mutual funds in these accounts), 12(b)-1 fees, internal fund expenses for mutual funds and
exchange traded funds, and surrender charges, variable annuity fees and surrender charges, and IRA and
qualified retirement plan fees. Management fees charged by us are separate and distinct from the fees and
expenses charged by investment company securities that may be recommended to clients. A description of
these fees and expenses are available in each investment company security’s prospectus.
As applicable, please see your sub-adviser’s Form ADV, Part 2A, Brochure, or Form ADV, Part 2A,
Appendix 1, Wrap Fee Brochure (or other, similar disclosure documents) for additional information
regarding respective costs and fees in these accounts.
Certain management persons and investment adviser representatives are separately licensed to sell
securities as registered representatives of a broker dealer or insurance and insurance products as agents
of an insurance agency for which they will receive separate compensation. Please refer to Item 10 – Other
Financial Industry Activities and Affiliations for additional information.
With respect to client accounts custodied with Pershing, Integrity Advisory Solutions’ affiliate, Integrity
Alliance, will serve as introducing broker, for which it will receive compensation. Please review Item 12 –
Brokerage Practices for additional information regarding this arrangement, conflicts of interest that result,
and how we seek to address these conflicts.
Please refer to Item 12 – Brokerage Practices for additional information on broker-dealers and brokerage
fees and certain benefits received by Integrity Advisory Solutions and its affiliates from custodians. Please
also refer to Item 14 – Client Referrals and Other Compensation for information regarding cost avoidance
benefits received by Integrity Advisory Solutions, our investment adviser representatives, and our affiliate,
Integrity Alliance, through the availability of no-transaction fee Funds (“NTF funds”) from our approved
custodians. Also, Item 14 provides important information regarding revenue-sharing benefits received by
our affiliate, Integrity Alliance, in connection with sub-advisory services provided to certain Integrity Advisory
Solutions client accounts for its participation in the Pershing FUNDVEST® Program and from a default cash
sweep program selected for use in client portfolios custodied with Pershing.
Lines of Credit Programs
Integrity Advisory Solutions also refers clients to unaffiliated third-party lenders that our affiliate, Integrity
Alliance, engages from time to time, offering liquidity and borrowing services. Integrity Alliance’s
arrangements with such third- party lenders also typically keep the funds generated by your use of such
third-party lenders invested under Integrity Advisory Solution’s management. By recommending that a client
use a third-party lender to fund a purchase or other financial need rather than liquidate securities, Integrity
17
Advisory Solutions and/or Integrity Alliance continue to earn fees on the full account value. The actual
interest rate charged by the lenders under this service will vary depending on interest rate conditions,
securities collateralized, and the third-party lender utilized.
There are additional conflicts of interest for Integrity Advisory Solutions when recommending a line of credit,
including if used to support such credit is comprised of securities, sweep accounts or other assets or
accounts for which Integrity Advisory Solution’s affiliate, Integrity Alliance, is compensated..
Clients should also note that all fees discussed in this Item 4 are cumulative. For example, funds in the default
Integrity Alliance’s Cash Sweep Program (as discussed in Item 13 – Client Referrals) tied to a loan through
one of Integrity Alliance’s third-party lenders will have two revenue streams for our affiliate, Integrity Alliance,
since Integrity Alliance will receive a percentage of the net interest rate based on the amount of client assets
held in a cash sweep vehicle (thereby lowering the amount of the interest received by the client), and
Integrity Alliance will also receive a percentage of revenue generated from the interest payments made by
a client to such third-party lender with respect to the applicable loan and/or a percentage of client assets
brought to the third-party lender’s platform.
LEGACY SERVICE FEE SCHEDULES
Some clients of Integrity Advisory Solutions receive investment advisory services offered by the Firm
pursuant to fee schedules and terms that were in effect at the time the client entered into the advisory
relationship but that are no longer offered. Providing requisite notice, Integrity Advisory Solutions will,
nevertheless, exercise its authority under legacy agreements to modify the applicable fee assessment terms
for these clients to quarterly, in advance billing.
TERMINATION
Integrity Advisory Solutions or the client can terminate the agreement for portfolio management services for
any reason with thirty (30) days’ written notice to the other party. The date of receipt of the written notice will
trigger the start of the 30 days’ notice period. Upon termination of advisory services, we or the sub- adviser
or Portfolio Manager, as applicable, will determine the amount of any outstanding fees due to/from the client.
Transactions in progress will be completed in the normal course of business.
Please refer to your respective sub-adviser’s disclosure documents for their termination policies.
Item 6 Performance-Based Fees and Side-By-Side Management
PERFORMANCE BASED COMPENSATION
Integrity Advisory Solutions does not assess Performance Fees.
Performance-Based Fees (“Performance Fees”) are based on a share of the capital gains or capital
appreciation of the assets of a client. Our fees are calculated as described in Item 5 above.
SIDE-BY-SIDE MANAGEMENT
Integrity Advisory Solutions does not provide Side-By-Side Management.
“Side-by-Side Management” typically refers to a situation in which the same adviser manages accounts that
are billed based only on a percentage of assets under management and at the same time manages other
accounts for which fees are performance-based, which can give rise to certain conflicts of interest.
Item 7 Types of Clients
Integrity Advisory Solutions generally offers investment advisory services to individuals; high net-worth
individuals; trusts, estates, or charitable organizations; corporations or business entities.
REQUIREMENTS FOR OPENING OR MAINTAINING AN ACCOUNT
IAS Edge Program
There is no minimum to open or maintain an account in the IAS Edge Program. If applicable, depending on
any TPSA selected, the TPSA can impose a minimum portfolio size, minimum fee, or otherwise condition
our use and recommendation of their portfolios to clients.
We can negotiate reduced account minimum balances and reduced fees with TPSAs under various
circumstances (e.g., for clients with a minimum level of assets committed to the sub-adviser for specific
periods of time, etc.). We cannot assure that clients will receive any reduced account minimum balances or
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fees, or that all clients, even if similarly situated, will receive any reduced account minimum balances or
fees which may be available to some other clients. Additionally, account minimum balances and fees can
significantly differ between TPSAs. Each client’s individual needs and circumstances will determine portfolio
weighting, which can have an impact on fees. As applicable, please refer to the respective sub- adviser’s
disclosure documents for additional information.
Wealth Solutions, Wealth Solutions SMA, Retirement Ally, and IAS Aspire Programs
The Wealth Solutions, Wealth Solutions SMA, Retirement Ally and IAS Aspire Programs are detailed in
separate Form ADV, Part 2A, Appendix 1, Wrap Fee Brochures. Clients should carefully review the
applicable separate Wrap Brochure for important additional information regarding minimum account size
requirements, and other important information. If you did not receive a copy of the applicable, separate
Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure and Form CRS for the sponsor of the wrap program
your account has been enrolled in, and/or other applicable disclosures, please contact your investment
adviser representative or Integrity Advisory Solutions by phone at (877) 886-1939.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
INVESTING IN SECURITIES INVOLVES A RISK OF LOSS THAT YOU, AS A CLIENT, SHOULD BE
PREPARED TO BEAR. THERE IS NO GUARANTEE THAT ANY SPECIFIC INVESTMENT OR
STRATEGY WILL BE PROFITABLE FOR A PARTICULAR CLIENT.
Integrity Advisory Solutions offers the same suite of services to all its clients; however, each investment
adviser representative manages accounts independently, and is not under any obligation or requirement to
buy or sell the same investments for accounts, even when an investment strategy can be similar. Investment
adviser representatives provide personalized and individualized investment advice and can employ a variety
of account types and strategies based on a client’s investment objectives, risk tolerance, and specific
circumstances.
When directly managing a client account, the primary methods of analysis used by the Integrity Advisory
Solutions investment adviser representative when determining which securities to buy, sell or hold and in
constructing client portfolios is fundamental and technical analysis as well as asset allocation, though, other
methods of analysis and investment strategies can be employed at the representative’s discretion.
Fundamental analysis attempts to measure the intrinsic value of a security by looking at economic and
financial factors (including the overall economy, industry conditions, and the financial condition and
management of the company) to determine if the company is underpriced (potentially an indication it may
be a good time to buy) or overpriced (potentially indicating it may be time to sell). A drawback of fundamental
analysis is that it does not attempt to anticipate market movements. This presents a potential risk, as the
price of a security can move up or down along with the overall market regardless of the economic and financial
factors considered in evaluating the stock.
Technical analysis is a method of evaluating securities by analyzing statistics generated by market activity,
such as past prices and volume. Technical analysts do not attempt to measure a security’s intrinsic value,
but instead use charts and other tools to identify patterns that can suggest future activity. Technical analysts
believe that the historical performance of stocks and markets are indications of future performance.
Technical analysis is subjective and relies on proper interpretation of a given security’s price and trading
volume data. A decision might be made based on a historical move in a certain direction that was
accompanied by heavy volume; however, that heavy volume may only be heavy relative to past volume for
the security in question, but not compared to the future trading volume. Therefore, there is the risk of a
trading decision being made incorrectly, since future trading volume is an unknown. Technical analysis is
also done through observation of various market sentiment readings, many of which are quantitative. Market
sentiment gauges the relative degree of bullishness and bearishness in a given security, and a contrarian
investor utilizes such sentiment advantageously. When most traders are bullish, then there are very few
traders left in a position to buy the security in question, so it becomes advantageous to sell it ahead of the
crowd. When most traders are bearish, then there are very few traders left in a position to sell the security
in question, so it becomes advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment
technical measures is that a very bullish reading can always become more bullish, resulting in lost
opportunity if the investment adviser representative chooses to act upon the bullish signal by selling out of
a position. The reverse is also true in that a bearish reading of sentiment can always become more bearish,
which may result in a premature purchase of a security. When allocating assets, rather than focusing
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primarily on securities selection, the Integrity Advisory Solutions investment adviser representative attempts
to identify an appropriate ratio of equity securities, fixed income, cash, and other asset classes suitable to
the client’s investment goals and risk tolerance. A risk of asset allocation is that the client can not participate
in sharp increases in a particular security, industry, or market sector. Another risk is that the ratio of
securities, fixed income, cash and other asset classes will change over time due to stock and market
movements and, if not corrected, will no longer be appropriate for the client’s goals.
Before engaging a third-party investment adviser as a sub-adviser, we examine the investment adviser’s
investment philosophies, and past performance, as well as the experience and expertise of certain of the
firm’s investment personnel in an attempt to determine if the investment adviser has demonstrated an ability
to invest reasonably successfully over a period of time and in different economic conditions. We monitor
the underlying holdings, strategies, concentrations and leverage of any third-party investment adviser
selected as a sub-adviser as part of our overall periodic risk assessment. Additionally, as part of our due-
diligence process, we will survey the investment adviser’s compliance and business enterprise risks.
When recommending third-party sub-advisers offered through a program sponsored by another, such as
the Schwab Managed Account Program, the Integrity Wealth Risk & Investment Committee typically
conducts due diligence with respect to the third-party program sponsor rather than each sub-adviser whose
services are offered through the third-party sponsor’s program or that are selected through the program to
manage all or a portion of a client’s account. Under these circumstances, Integrity Advisory Solutions’ due
diligence typically will entail, among other things, inquiry into the reasonableness of due diligence processes
undertaken by the third-party sponsor in its selection of sub-advisers made available through the program.
A risk of investing with a third-party manager who has been successful in the past is that the firm may not
be able to replicate that success in the future. In addition, as we do not control the underlying investments
in a third-party manager’s portfolio, there is also a risk that a manager may deviate from the stated
investment mandate or strategy of the portfolio, making it a less suitable investment for our clients.
Moreover, as we do not control the manager’s daily business and compliance operations, it is possible for
us to miss the absence of internal controls necessary to prevent business, regulatory or reputational
deficiencies.
Also, as discussed at Items 4 and 10 of this Brochure, Integrity Advisory Solutions has engaged its affiliate,
Integrity Alliance, LLC (“Integrity Alliance”) as a sub-adviser and sponsor of certain investment programs
offered to Firm clients. The Firm is committed to ensuring that reasonable due diligence measures are
undertaken with respect to all sub-advisers engaged, including Integrity Alliance, and the Firm will hold
Integrity Alliance to the same standards as other sub-advisers.
For additional information on the investment methodology and strategy specific to your sub-adviser, please
refer to their respective disclosure documents.
Consolidated Performance and Hypothetical Projections
On a case-by-case basis, we may provide clients with consolidated performance illustrations or hypothetical
projections using third-party systems such as Nitrogen or Black Diamond. These tools may incorporate both
accounts managed by us and information regarding outside holdings provided by you or obtained from
third-party sources at your direction. Hypothetical performance is presented for illustrative purposes only,
is based on assumptions and modeling, and does not represent actual results. Actual investment results
will vary and may be higher or lower than those illustrated.
The Net Worth Summary and related reports may include both Integrity Advisory Solutions-managed
accounts and accounts or assets held elsewhere. Outside accounts may be linked through third-party
aggregation services using credentials you provide or may be manually entered by you. The values of these
outside assets are based on the most recent updates available and may not reflect current market prices.
Data from third-party or client-provided sources may be outdated, inaccurate, incomplete, or contain errors
in collection, interpretation, or presentation. Integrity Advisory Solutions and your financial professional do
not independently verify, supervise, or perform due diligence on outside accounts, insurance holdings, or
other non-advisory assets, and we make no representation regarding their accuracy, completeness, or
suitability. Assets and positions not managed by Integrity Advisory Solutions are not maintained on our
books and records. For the most accurate and current values, clients should rely on official statements from
custodians or product providers.
When clients request that fixed insurance products (purchased through an outside business activity, or
“OBA”) be included in consolidated reports or hypothetical illustrations, such products are reflected only as
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provided by you or the issuing company. We do not recommend, review, monitor, or evaluate such fixed
insurance products, nor do we accept fiduciary responsibility for them. Clients are solely responsible for
determining whether those products continue to meet their financial needs.
By contrast, for variable insurance products held within advisory accounts we manage, Integrity Advisory
Solutions provides ongoing advice and monitoring consistent with our fiduciary responsibilities under the
Advisers Act. Clients should understand the distinction between our fiduciary oversight of advisory accounts
and variable products, versus the mere inclusion of fixed insurance or other outside holdings in consolidated
reports for illustrative purposes only
RISK OF LOSS
Clients must be aware that investing in securities involves risk of loss, including the loss of
principal.
Every method of analysis has its own inherent risks. To perform an accurate market analysis Integrity
Advisory Solutions must have access to current/new market information. We have no control over the
dissemination rate of market information; therefore, unbeknownst to us, certain analyses may be compiled
with outdated market information, severely limiting the value of our analysis. Furthermore, an accurate
market analysis can only produce a forecast of the direction of market values. There can be no assurances
that a forecasted change in market value will materialize into actionable and/or profitable investment
opportunities.
Different types of investments involve varying degrees of risk, and it should not be assumed that future
performance of any specific investment or investment strategy (including the investments and/or investment
strategies recommended or undertaken by Integrity Advisory Solutions or the sub-adviser) will be profitable
or equal any specific performance level(s). Integrity Advisory Solutions does not represent, warrant, or imply
that its services or methods of analysis can or will predict future results, successfully identify market tops or
bottoms, or insulate clients from losses due to market corrections or declines. Notwithstanding Integrity
Advisory Solutions’ or the sub-adviser’s, as applicable, method of analysis or investment strategy, the assets
within the client’s portfolio are subject to risk of devaluation or loss. The client should be aware that there
are many different events that can affect the value of the client’s assets or portfolio including, but not limited
to, changes in financial status of companies, market fluctuations, changes in exchange rates, trading
suspensions and delays, economic reports, and natural disasters. Other investment risks include:
•
Interest-Rate Risk: Fluctuations in interest rates can cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
•
Market Risk: The price of a security, bond, or mutual fund can drop in reaction to tangible
and intangible events and conditions. This type of risk is caused by external factors
independent of a security’s particular underlying circumstances. For example, political,
economic, and social conditions can trigger market events.
•
Inflation Risk: When any type of inflation is present, a dollar will be worth more today than
a dollar next year, because purchasing power is eroding at the rate of inflation.
•
Prepayment Risk: The returns on the collateral for a deal can change dramatically at times
if the debtors prepay the loans earlier than scheduled.
•
Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
fixed income securities.
•
Business Risk: This risk is associated with a particular industry or a particular company
within an industry.
•
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally,
assets are more liquid if many traders are interested in a standardized product. For
example, Treasury Bills are highly liquid, while real estate properties are not.
Risk Factors relevant to specific securities utilized include:
•
Money Market Instruments: Money market instruments are generally considered low risk
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but are not guaranteed by the FDIC and can be subject to loss and/or change in market
value. Money market instruments can temporarily suspend an investor’s ability to sell
shares if the fund’s liquidity falls below required minimums because of market conditions or
other factors. Integrity Advisory Solutions considers cash and cash equivalents a billable
asset class and charges an asset-based fee on these positions. Depending on interest
rates, investments in money market instruments can be lower than the aggregate fees and
expenses charged resulting in a client experiencing a negative overall return.
•
Equity Securities: The value of the equity securities is subject to market risk, including
changes in economic conditions, growth rates, profits, interest rates and the market’s
perception of these securities. While offering greater potential for long-term growth, equity
securities are more volatile and riskier than some other forms of investment.
•
Exchange Traded Funds (“ETF”): ETFs are a recently developed type of investment
security, representing an interest in a passively managed portfolio of securities selected to
replicate a securities index, such as the S&P 500 Index or the Dow Jones Industrial
Average, or to represent exposure to a particular industry or sector. Unlike open-end mutual
funds, the shares of ETFs and closed-end investment companies are not purchased and
redeemed by investors directly with the fund, but instead are purchased and sold through
broker-dealers in transactions on a stock exchange. Because ETF and closed-end fund
shares are traded on an exchange, they can trade at a discount from or a premium to the
net asset value per share of the underlying portfolio of securities. In addition to bearing the
risks related to investments in equity securities, investors in ETFs intended to replicate a
securities index bear the risk that the ETF’s performance may not correctly replicate the
performance of the index. Investors in ETFs, closed-end funds and other investment
companies bear a proportionate share of the expenses of those funds, including
management fees, custodial and accounting costs, and other expenses. Trading in ETF and
closed-end fund shares also entails payment of brokerage commissions and other
transaction costs.
•
Mutual Fund Shares: Some of the risks of investing in mutual fund shares include: (i) the
price to invest in mutual fund shares is the fund’s per share net asset value (NAV) plus any
shareholder fees that the fund imposes at the time of purchase (such as, if applicable, sales
loads), (ii) as applicable, investors must pay sales charges, annual fees, and other
expenses regardless of how the fund performs, and (iii) investors typically cannot ascertain
the exact make-up of a fund’s portfolio at any given time, nor can they directly influence
which securities the fund manager buys and sells or the timing of those trades.
•
Index Fund Shares: Index Funds are a type of mutual fund or ETF that seeks to track the
returns of a market by index. A market index measures the performance of a mixture of
securities representative of a sector of a stock market or of an economy. Index Funds
generally follow a passive, rather than active, investment strategy, aiming to maximize
returns over a period of time. However, some risks associated with Index Funds include:
(i) lack of flexibility to react to price fluctuation in the securities within the index compared to
a non-index fund; (ii) tracking error when the index fund does not perfectly track its index;
and (iii) underperformance of the index due to the fees, expenses, trading costs, and
tracking error associated with the index fund.
•
Municipal Bond Risk: Municipal securities issuers can face local economic or business
conditions (including bankruptcy) and litigation, legislation or other political events that
could have a significant effect on the ability of the municipality to make payments on the
interest or principal of its municipal bonds. In addition, because municipalities issue
municipal securities to finance similar types of projects, such as education, healthcare,
transportation, infrastructure and utility projects, conditions in those sectors can affect the
overall municipal bond market. Furthermore, changes in the financial condition of one
municipality can affect the overall municipal bond market. The municipal obligations in
which clients invest will be subject to credit risk, market risk, interest rate risk, credit spread
risk, selection risk, call and redemption risk and tax risk, and the occurrence of any one of
these risks can materially and adversely affect the value of the client’s assets or profits.
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•
Fixed Income Securities Risk: Prices of fixed income securities tend to move inversely
with changes in interest rates. Typically, a rise in rates will adversely affect fixed income
security prices. The longer the effective maturity and duration of the client’s portfolio, the
more the portfolio’s value is likely to react to interest rates. For example, securities with
longer maturities sometimes offer higher yields, but are subject to greater price shifts as a
result of interest rate changes than debt securities with shorter maturities. Some fixed
income securities give the issuer the option to call, or redeem, the securities before their
maturity dates. If an issuer calls its security during a time of declining interest rates, we
might have to reinvest the proceeds in an investment offering a lower yield, and therefore
might not benefit from any increase in value as a result of declining interest rates. During
periods of market illiquidity or rising interest rates, prices of callable issues are subject to
increased price fluctuation.
•
Interval Mutual Funds: While interval mutual funds can provide limited liquidity to
shareholders by offering to repurchase a limited amount of shares on a periodic basis, there
is no guarantee that clients will be able to sell all of their shares in any specific repurchase
offer. Also, the offer to repurchase shares can be suspended or postponed by the
investment sponsor. An investment in an interval fund involves a considerable amount of
risk and it is possible to lose the total investment amount. An investment in a closed-ended
interval mutual fund is suitable only for investors who can bear the risks associated with
the limited liquidity of the shares and should be viewed as a long-term investment.
•
Complex Product Risk: Complex products can include liquid alternative mutual funds,
leveraged and inverse exchange traded ETFs and leveraged and inverse exchange traded
notes (“leveraged ETPs”). Leveraged ETPs have the potential for significant loss of
principal and are not appropriate for all investors. Investment techniques commonly utilized
include futures, forward contracts, swap agreements, and derivatives that can increase
volatility and carry a high risk of substantial loss. Leveraged ETP performance can differ
significantly from the performance of the underlying benchmark when held over time. The
effects of compounding, aggressive techniques, and correlation errors can cause leveraged
ETPs to experience greater losses in volatile markets. Leveraged ETPs can experience
losses even in situations where the underlying benchmark has performed as expected.
These products typically carry higher internal fees and expenses than more traditional
funds due to their active management. Higher fees and expenses will also negatively
impact performance.
•
Alternative Investment Risk: Alternative investments including hedge funds, private
equity, private credit, business development companies, and non-exchange traded real
estate investment trusts (“REITs”) present special risks, such as limited liquidity and
transparency. Alternative investments, such as hedge funds, often utilize complex trading
strategies with the use of derivatives, commodities, and/or leverage which can amplify
volatility in certain markets. Real estate-related investments will be subject to risks
generally related to leverage and real estate market risk, including risks specific to
geographic areas in which the underlying investments were made. Certain alternative
investments can be less tax efficient than others. Each alternative investment is typically
subject to internal fees, including management and/or performance fees, which affect the
product’s net asset value and reduced investment returns.
•
Environmental, Social and Governance (“ESG”) Risk: Pursuing an ESG investment
strategy limits the eligible universe of securities that are otherwise available to other non-
ESG related investment strategies. Currently there is no standard regulatory ESG
comparison mechanism so it is possible that ESG rankings offered by various firms can
differ significantly from one to another. Securities that are considered attractive based on
certain ESG factors can weight environmental, social, and governance factors differently
resulting in security or sector concentrations. ESG investing typically fails to consider other
important investment concepts such as industry competitiveness, growth potential,
financial conditions, or stock valuations. ESG strategies can perform differently than other
strategies without ESG parameters given their dual mandate of delivering performance and
compliance with stated ESG parameters.
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•
Structured Products – Structured products are securities derived from another asset,
such as a security or basket of securities, an index, a commodity, a debt issuance, or
foreign currency. Structured products frequently limit the upside participation in the
reference asset. Structured products are senior unsecured debt of the issuing bank and
subject to the credit risk associated with that issuer. The credit risk exists whether or not
the investment held in the account offers principal protection. The creditworthiness of the
issuer does not affect or enhance the likely performance of the investment other than the
ability of the issuer to meet its obligations. Any payments due at maturity are dependent
on the issuer’s ability to pay. In addition, the trading price of the security in the secondary
market, if there is one, can be adversely impacted if the issuer’s credit rating is
downgraded. Some structured products offer full protection of the principal invested, others
offer only partial or no protection. Investors generally sacrifice a higher yield to obtain the
principal guarantee. An investor in a structured product never has a claim on the underlying
investment, whether a security, zero coupon bond, or option. There can be little or no
secondary market for the securities and information regarding independent market pricing
for the securities can be limited. This is true even if the product has a ticker symbol or has
been approved for listing on an exchange. Tax treatment of structured products can be
different from other investments held in the account (e.g., income can be taxed as ordinary
income even though payment is not received until maturity). Structure CDs that are insured
by FDIC are subject to applicable FDIC limits.
•
Variable Annuities - Annuities are insurance products not designed for short-term
investing. Their performance can approximate that of equities and fixed income. Common
inherent risks in annuities include (i) the risk the insurer will become insolvent (credit risk),
(ii) the risk that inflation will be higher than the annuity’s guaranteed rate (purchasing power
risk), (iii) the risk tat funds will be tied up for years with little ability to access them (liquidity
risk), and (iv) the risk that surrender penalties will create losses if funds are withdrawn early
(surrender risk). Clients should also be aware that certain riders purchased with a variable
annuity can limit the investment options and the ability to manage sub-accounts.
•
Registered Index-Linked Annuities – RILAs expose investors to potential losses due to
market downturns, limit upside caps, complex fee structures, and issuer credit risk. While
they offer downside protection, losses can still occur beyond buffers or floors. Liquidity
restrictions and surrender charges can also limit access to funds when needed.
Other risk factors include:
•
Business Resilience Risk: Crisis situations such as electrical power outage, fire, bomb
threat, pandemics, and inclement weather can disrupt business operations and adversely
impact Integrity Advisory Solutions, its key service providers and its clients. There can be a
negative impact on investors if these events adversely impact the operations and
effectiveness of Integrity Advisory Solutions or key service providers or if these events
disrupt systems and processes necessary or beneficial to the management of accounts.
Integrity Advisory Solutions has implemented a Business Continuity Plan (“BCP”) that
provides a framework for how Integrity Advisory Solutions prepares and responds to
events that pose a threat to the safety of its employees, facilities, systems, and
processes essential for the continuity of business.
•
Cybersecurity Risk: The digital and network technologies used by Integrity Advisory
Solutions to conduct its business could be subject to possible incidents that could result in
the inadvertent disclosure of confidential or sensitive data about Integrity Advisory
Solutions or its clients to unauthorized parties. Furthermore, due to Integrity Advisory
Solutions interconnectivity with third party vendors, service providers, and other financial
institutions, Integrity Advisory Solutions and its clients could be adversely impacted if any of
them were subject to a cybersecurity event. Integrity Advisory Solutions has implemented
policies and procedures to safeguard the confidentiality, integrity and availability of its
internal data.
•
Model Risk: Certain products and investment strategies rely on signals and data from
various analytical models or software, which sometimes will be proprietary or from third
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parties. These models and software can be adversely impacted by human or systems errors
in mathematical foundations of the models, programming, quality of data and other factors.
•
Technology Risk: Software and hardware malfunctions or problems can impact certain
investment strategies and products.
•
Timing of Implementation Risk: Integrity Advisory Solutions can give no assurance as to
the timing of the investment of client accounts or funds generally and/or any changes to
client accounts or funds over time, including with respect to asset allocation and
investment, the performance or profitability of the client account, not any guarantee that
any investment objectives, expectations, or targets will be achieved, including, without
limitation, any risk control, risk management or return objectives, expectations or targets.
While this information provides a synopsis of the events that can affect a client’s investments, this listing is
not exhaustive. Although our methods of analysis and investment strategies do not present any significant or
unusual risks, all investment programs have certain risks that are borne by the investor. Clients should
understand that there are inherent risks associated with investing and depending on the risk occurrence;
clients can suffer loss of all or part of the client’s principal investment.
Wealth Solutions, Wealth Solutions SMA, Retirement Ally, and IAS Aspire Programs
Clients enrolled in the Wealth Solutions, Wealth Solutions SMA, Retirement Ally, or IAS Aspire Programs
should carefully review the appropriate, separate Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure for
these programs for important information regarding methods or analysis and investment strategies used in
connection with these programs as well as associated risks.
RECOMMENDATION OF SPECIFIC TYPES OF SECURITIES
Integrity Advisory Solutions does not primarily recommend a particular type of securities. With respect to
representative managed accounts, some representatives limit their strategies/models/philosophies to mutual
funds and exchange traded funds (“ETFs”), while others provide a broad range of securities including but
not limited to: stocks, bonds, treasuries, ETFs, certificates of deposit, mutual fund shares, municipal
securities, and options contracts on securities. Through sub-adviser investment programs, clients will have
access to portfolios which can include, but are not limited to, exchange listed securities, fixed-income
securities, over-the-counter securities, bonds, and other pooled investment vehicles, such as open and closed
end mutual funds or ETFs.
Item 9 Disciplinary Information
Neither Integrity Advisory Solutions nor any of its management persons have been involved in legal or
disciplinary events that are material to a client’s or prospective client’s evaluation of our advisory business
or the integrity of the management of our firm. Our backgrounds are available on the Investment Adviser
Public Disclosure website at www.adviserinfo.sec.gov by searching our firm name or our CRD No. 288817.
Item 10 Other Financial Industry Activities and Affiliations
Integrity Advisory Solutions is not registered, nor does it have an application pending to register, as a broker-
dealer, futures commission merchant, commodity pool operator, or commodity trader. Certain management
persons and other associated persons of Integrity Advisory Solutions, however, are licensed as registered
representatives of a broker dealer, and in some cases, as an insurance agent, as described below.
Integrity Advisory Solutions is a registered investment adviser and a wholly owned, indirect subsidiary of
Integrity, LLC (“Integrity”). As a subsidiary of Integrity, Integrity Advisory Solutions is under common
ownership and control with several financial institutions (referred to collectively as the “Related
Companies”), including:
•
•
•
SEC registered investment advisers;
FINRA member broker-dealers;
One dual registrant (a firm registered as both an investment adviser and FINRA member
broker-dealer), and;
Licensed insurance agencies.
•
Integrity Advisory Solutions has entered into a sub-advisory agreement and a servicing agreement with
Integrity Alliance (CRD No. 139627), a Related Company registered as both an investment adviser and a
broker dealer.
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Pursuant to the sub-advisory agreement, Integrity Alliance makes the Wealth Solutions, and Retirement
Ally Programs model portfolios available to Integrity Advisory Solutions clients. Integrity Alliance acts as
discretionary manager with respect to Wealth Solutions Program portfolios, supervising the management
of these portfolios by a third-party, and directly manages the Retirement Ally Program portfolios in
accordance with each model’s strategy and objectives. Integrity Alliance also, directly or through a service
provider, accepts and tracks reasonable investment restrictions imposed by Integrity Advisory Solutions
clients, as well as other instructions received from Integrity Advisory Solutions regarding its client accounts,
rebalances Program portfolios on a quarterly basis or as deemed appropriate, provides client reporting,
calculates Program fees, and provides other services necessary for the administration of the Programs.
Pursuant to this agreement, Integrity Alliance also makes the Wealth Solutions SMA Program, including
access to the investment strategies of Portfolio Managers, available to Integrity Advisory Solutions clients.
For its services as sub-adviser, Integrity Alliance receives a portion of the total fee charged to Integrity
Advisory Solutions’ clients enrolled in the Wealth Solutions, Wealth Solutions SMA, or Retirement Ally
Programs, sponsored by Integrity Alliance, as agreed upon by and between the client and Integrity Advisory
Solutions. Clients should refer to Item 5 of this Brochure, and to Integrity Alliance’s Form ADV, Part 2A
Brochure or Appendix 1, Wrap Fee Brochure, as applicable, for details regarding the applicable Program
and associated fees.
Pursuant to a servicing agreement between Integrity Alliance and Integrity Advisory Solutions, Integrity
Advisory Solutions will also compensate Integrity Alliance for the provision of certain back-office,
administrative, compliance and operations support functions.
As disclosed at Item 12 – Brokerage Practice of this Brochure, for client accounts custodied with Pershing,
Integrity Alliance will act as introducing/executing broker for trades placed in the client’s account, for which
it will receive compensation. Please refer to Item 12 – Brokerage Practice of this Brochure for additional
information regarding this arrangement, resulting conflicts of interest and how we seek to address these
conflicts.
Except as otherwise disclosed above, Integrity Advisory Solutions does not currently refer clients to the
Related Companies and does not compensate any of the Related Companies or their supervised persons
for
client referrals. Clients in need of brokerage services, insurance products or recommendations, or other
advisory services are under no obligation to use the services of any of the Related Companies.
Certain Investment Adviser Representatives (“IARs”) of Integrity Advisory Solutions are also licensed insurance
agents and may sell fixed insurance products, such as fixed annuities, life insurance, and related contracts, through
insurance agencies, including agencies affiliated with Integrity Advisory Solutions as well as through non-affiliated
insurance agencies. In those capacities, the IARs act outside of their role with Integrity Advisory Solutions and those
activities are separate and distinct from their investment advisory activities on behalf of the Firm. Integrity Advisory
Solutions does not receive any direct or indirect compensation, revenue sharing, or other financial benefit from the
sale of fixed insurance products by an IAR. The Firm does not supervise, review, approve, or conduct due diligence
on any fixed insurance products recommended or sold by an IAR. Any fixed insurance recommendation made by an
IAR is made solely in their capacity as an insurance agent and not on behalf of Integrity Advisory Solutions. IARs
receive commissions and other compensation when selling fixed insurance products, and the compensation received
is separate from and in addition to the investment advisory fees paid to Integrity Advisory Solutions. Because
commissions and other benefits may be higher when selling fixed insurance products through Integrity Advisory
Solutions-affiliated agencies, IARs generally have a greater financial incentive to recommend such affiliated products
over comparable products available from non-affiliated insurance agencies. This creates a conflict of interest, as the
IAR may benefit financially from recommending affiliated products. Clients are under no obligation to purchase any
insurance product recommended or offered by an IAR. Clients are free to purchase comparable insurance products
through any other insurance agent or agency of their choosing. Clients should carefully consider the potential
conflicts of interest described above when evaluating any fixed insurance recommendation made by an IAR.
Certain management persons and investment adviser representatives of Integrity Advisory Solutions are
also separately registered as representatives of broker dealers. As such, these individuals, in their separate
capacities as registered representatives, will be able to effect securities transactions for clients, for which
they will receive separate, yet customary compensation. Clients, however, are under no obligation to engage
these individuals when considering implementation of any investment advisory recommendation.
Certain supervised persons of Integrity Advisory Solutions have relationships with unaffiliated real estate,
legal, and/or tax and accounting firms. As such, these individuals will be able to provide services for which
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they will receive related compensation. Integrity Advisory Solutions does not endorse or recommend the
outside services of any of its supervised persons. Clients are under no obligation to purchase any products
or services from these individuals when evaluating the implementation of investment advisory
recommendations.
Clients should be aware that the potential for Integrity Advisory Solutions’ investment adviser
representatives, management persons, and other employees to receive additional compensation creates
conflicts of interest that can impair their objectivity when making advisory recommendations. Integrity
Advisory Solutions endeavors at all times to put the interests of its clients first as part of its fiduciary duty
and takes the following steps to address these conflicts:
•
Integrity Advisory Solutions seeks to identify and disclose to clients the existence of
material conflicts of interest, including the potential for Integrity Advisory Solutions
investment adviser representatives, management persons, and other employees to earn
compensation from advisory clients in addition to Integrity Advisory Solutions’ advisory
fees;
•
Integrity Advisory Solutions discloses to clients that they are not obligated to purchase
recommended investment products or services from Integrity Advisory Solutions’
representatives, management persons, employees, Related
investment adviser
Companies or companies owned in whole or part by supervised persons of Integrity
Advisory Solutions;
•
Integrity Advisory Solutions seeks to collect, maintain and document accurate, complete
and relevant client background information, including the client’s financial goals, objectives
and risk tolerance and to tailor its investment advice to the client’s needs;
•
Integrity Advisory Solutions requires that its supervised persons disclose any outside
employment activity so that Integrity Advisory Solutions can reasonably ensure that
conflicts of interests arising in connection with such activities are properly addressed and
disclosed to clients and prospective clients;
•
Integrity Advisory Solutions periodically monitors these outside employment activities to
verify that any conflicts of interest continue to be properly addressed by Integrity Advisory
Solutions; and
•
Integrity Advisory Solutions educates its supervised persons regarding the responsibilities
of a fiduciary, including the need for having a reasonable and independent basis for the
investment advice provided to clients.
As previously disclosed, Integrity Advisory Solutions can recommend the services of a TPSA to its clients,
however, Integrity Advisory Solutions does not receive any additional remuneration from the TPSA. Please
see Item 5 – Fees and Compensation, for more details regarding these compensation arrangements.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
DESCRIPTION OF CODE OF ETHICS
All supervised persons of Integrity Advisory Solutions must act in an ethical and professional manner. In
view of the foregoing and applicable provisions of the Advisers Act, we have adopted a set of enforceable
guidelines (“Code of Ethics”), to identify and prohibit certain types of transactions deemed to create conflicts
of interest (or the potential for or the appearance of such conflicts), and to establish reporting requirements
and enforcement procedures relating to personal trading by Integrity Advisory Solutions personnel. Integrity
Advisory Solutions’ Code of Ethics specifically deals with professional standards, prohibition on insider
trading, personal trading, gifts and entertainment, and fiduciary duties, and establishes ideals for ethical
conduct based upon fundamental principles of openness, integrity, honesty, and trust. The goal of our Code
of Ethics is to protect the interests of our clients and to demonstrate our commitment to our fiduciary duties
of honesty, good faith, and fair dealing with clients. We will provide a copy of our Code of Ethics to any client
or prospective client upon request. Please contact us at (877) 886- 1939 if you would like to receive a full
copy of our Code of Ethics.
RECOMMENDATIONS INVOLVING MATERIAL FINANCIAL INTEREST
Under certain circumstances, Integrity Advisory Solutions recommends or effects transactions in securities
27
in which a related person has a material financial interest. Please refer to Item 14 – Client Referrals and
Other Compensation for information regarding cost avoidance benefits received by Integrity Advisory
Solutions, our investment adviser representatives, and our affiliate, Integrity Alliance, through the availability
of no-transaction fee mutual funds from our approved custodians. Also, Item 14 provides important
information regarding revenue-sharing benefits received by our affiliate, Integrity Alliance, in connection
with sub-advisory services provided to certain Integrity Advisory Solutions client accounts for its
participation in the Pershing FUNDVEST® Program and from a default cash sweep program selected for
use in client portfolios custodied with Pershing.
PERSONAL TRADING FOR SUPERVISED PERSONS
Occasionally, supervised persons of Integrity Advisory Solutions can buy or sell securities for their own
account(s) that they have also recommended to clients. However, any purchase or sale of a security by
supervised persons will be subject to the fiduciary duty owed to the client. From time to time, investment
adviser representatives of Integrity Advisory Solutions can buy or sell securities for themselves at or around
the same time as Integrity Advisory Solutions’ clients. With respect to representative-managed accounts,
the Firm’s policy is to place client trades before trading for their own benefit or to trade alongside client trades
in an aggregated order and use pro rata, average pricing.
To mitigate or remedy conflicts of interest or perceived conflicts of interest, Integrity Advisory Solutions will
monitor personal trading activity of the Firm’s access persons for adherence to its Code of Ethics. (Access
persons include supervised persons who (i) have access to nonpublic information regarding any clients’
purchase or sale of securities, or nonpublic information regarding the portfolio holdings of any
reportable fund; or (ii) is involved in making securities recommendations to clients, or who have access to
such recommendations that are nonpublic).
Clients should refer to the disclosures of any sub-adviser, if applicable, regarding its policies concerning
the personal trading activity of its supervised persons.
Item 12 Brokerage Practices
THE CUSTODIANS AND BROKERS WE USE
Client assets must be maintained in an account at a “qualified custodian,” generally a broker-dealer or bank.
Depending on client needs, circumstances, and the sub-adviser, or investment program or platform selected,
as applicable, we generally will recommend Pershing LLC (“Pershing”), Charles Schwab & Company, Inc.
(Schwab”), or Fidelity Brokerage Services LLC (“Fidelity”) as the client’s “qualified custodian” (each an
“approved custodian”). As applicable, the assets of alternative investments will typically be held by a
custodian selected by the investment’s sponsor. Integrity Advisory Solutions is not affiliated with any
custodian.
3, clients can select from Pershing, Schwab, or Fidelity. Clients enrolled in the Retirement Ally, Wealth
Solutions, Wealth Solutions SMA, or IAS Aspire Programs should refer to the appropriate separate Form
ADV, Part 2A, Appendix 1, Wrap Fee Brochure for information regarding the brokerage practices of those
programs. Clients whose accounts are managed by a third-party sub-adviser should refer to the Form ADV,
Part 2A Brochure or Part 2A, Appendix 1, Wrap Fee Brochure of the sub- adviser (or wrap fee program
sponsor) for additional information regarding the brokerage practices of the sub-adviser or program sponsor.
Clients should consider that only some of the approved custodians can accommodate the investment
program recommended by the client’s investment adviser representative. Clients may pay higher trade
execution charges through the approved custodians than through custodians that have not been approved
by Integrity Advisory Solutions for investment advisory accounts.
Not all investment advisers restrict or limit the custodians/broker-dealers their clients can use. Some
investment advisers permit their clients to select any custodian/broker-dealer of the client’s own choosing.
For accounts custodied with Pershing, including IAS Edge and IAS Aspire Program accounts, and Wealth
Solutions, and Wealth Solutions SMA Program accounts, Integrity Alliance, affiliate of Integrity Advisory
Solutions, will serve as the introducing/executing broker, for which it will receive compensation. As Integrity
Alliance is affiliated with Integrity Advisory Solutions through common ownership, the potential to receive
additional compensation creates a conflict of interest when recommending a custodian for the client’s
account.
Integrity Advisory Solutions seeks to address this conflict of interest by making a number of investment
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programs available to clients, including programs and advisory services for which the client’s account can
be held with a custodian other than Pershing, and by adopting written policies and procedures reasonably
designed to ensure that recommendations are made solely in the client’s best interests after careful
consideration of all relevant circumstances, including, among other things, the client’s needs, preferences,
goals, and the anticipated total cost of the services to the client.
For client accounts custodied with Pershing, for which our affiliate, Integrity Alliance, acts as
introducing/executing broker, instructions have been provided requesting that Pershing rebate 12b-1 fees
incurred by the Firm’s clients. For client accounts custodied with Schwab or Fidelity, where Integrity Alliance
is not the executing broker, Schwab or Fidelity, as applicable, will generally retain any 12b-1 fees charged
to clients from mutual funds held in their accounts. These differing approaches will result in client accounts
being more costly to maintain when holding mutual funds charging 12b-1 fees at Schwab or Fidelity versus
Pershing. Clients should consider the differing treatment of 12b-1 fees by account custodians, including
whether the client expects to hold mutual funds in their account, when selecting an
account custodian and an investment program that is available from Integrity Advisory Solutions only
through certain custodians. Please refer to Item 14 – Client Referrals and Other Compensation for more
information regarding 12b1 fees.
When we, or a Sub-advisor, or Portfolio Manager, as applicable, execute a trade with a broker dealer other
than your account custodian, which is then deposited (settled) into your custodial account, the custodian
will typically charge you a flat dollar amount, or “trade away” (aka “step-out”) fees, as a “prime broker.”
These fees are in addition to the commissions or other costs you pay to the executing broker-dealer, as
applicable. Because of this, in order to minimize trading costs and take advantage of certain operational
efficiencies, Integrity Advisory Solutions requires that clients direct the use of the account custodian for the
execution of trades placed in the client’s account. (See “Directed Brokerage” sub-header below).
The qualified custodian selected will hold your assets in a brokerage account and will buy and sell securities
when we or the sub-adviser instruct them to. We do not open the account for you, although we will assist
you in doing so.
HOW WE SELECT BROKERS/CUSTODIANS
We seek to recommend a custodian/broker who will hold client assets and execute transactions on terms
that, overall, are most advantageous when compared to other available providers and their services. We
consider a wide range of quantitative and qualitative factors in selecting a custodian/broker including,
among others:
Combination of transaction execution services along with asset custody services
•
Capability to execute, clear, and settle trades (buy and sell securities for client accounts)
•
•
Capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
•
Breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
•
Availability of model portfolios, investment research and/or tools that assist us or a sub-
adviser in making investment decisions
Quality of services
•
•
Competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
Reputation, financial strength, and stability of the provider
•
Their prior service to us and our other clients, and
•
Availability of other products and services that benefit us.
•
YOUR BROKERAGE AND CUSTODY COSTS
Clients are advised that they typically will incur transaction charges when purchasing or selling securities.
For some accounts, the custodian can charge you a percentage of the dollar amount of assets in the account
29
in lieu of commissions. Clients enrolled in a wrap fee program, for example, generally pay a single fee or
fees that is considered to cover both advisory fees and most transaction costs. Clients enrolled in the
Retirement Ally, Wealth Solutions, Wealth Solutions SMA, or IAS Aspire Programs should refer to the
applicable, separate Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure for information regarding the
brokerage practices of those programs.
For Integrity Advisory Solutions client accounts maintained in their custody, Schwab and Fidelity generally
are compensated by account holders through commissions and other transaction-related or asset-based
fees for securities trades that are executed by them (or that settle into your custodial accounts). Ticket
charges or other fees on trades have been negotiated with qualified custodians based on our commitment to
maintain a certain amount of assets in accounts at the qualified custodian. This commitment can benefit you
because the overall charges and fees on trades can be lower than they would be if we had not made the
commitment.
It also gives rise to a conflict of interest by creating incentive to recommend these custodians to reach these
threshold levels and to lower trading costs with respect to wrap fee programs for which the Firm or its
investment adviser representative is responsible.
The commission/transaction fees charged by recommended broker-dealers or custodians can be higher or
lower than those charged by other broker-dealers or custodians. Integrity Advisory Solutions does not share
in any portion of the brokerage fees/transaction charges imposed by the custodians.
OTHER BENEFITS RECEIVED
We receive certain benefits from the custodians we recommend, as described below, which can give rise to
certain conflicts of interest that you should carefully consider when selecting your account custodian. These
benefits are provided to Integrity Advisory Solutions based on our overall relationship with the custodians
and not the result of any arrangements that involve the execution of client transactions.
Products and services available to us from Pershing
The benefits we receive from Pershing include the following products and services (provided without cost
or at a discount): receipt of duplicate client statements and confirmations; research related products and
tools; consulting services; access to a trading desk serving adviser participants; access to block trading
(which provides the ability to aggregate securities transactions for execution and then allocate the
appropriate shares to client accounts); the ability to have advisory fees deducted directly from client
accounts; access to an electronic communications network for client order entry and account information;
and discounts on research, technology, and practice management products or services provided to our firm
by third party vendors.
Integrity Alliance, our affiliate and sponsor of the Wealth Solutions, and Wealth Solutions SMA Programs,
has entered into an arrangement with Pershing that permits it to receive a portion of the Wealth Solutions
and Wealth Solutions SMA Programs Platform/Program fee. This arrangement and the associated conflicts
of interest are more fully described at Items 4 and 9 of Integrity Alliance’s Wrap Brochure.
Pershing, through its affiliate, BNY Mellon Advisors, Inc. (“BNY Mellon Advisors”), also provides Integrity
Alliance with certain model portfolios offered through the Wealth Solutions Program. Wealth Solutions
Program client accounts are managed by BNY Mellon Advisors subject to Integrity Alliance’s ongoing
supervision as discretionary manager.
In addition, the Wealth Solutions SMA Program is built upon the Managed360 Program sponsored and
supported by BNY Mellon Advisors, which provides Integrity Alliance with access to a pool of independent
investment advisers whose operations are vetted by BNY Mellon Advisors. From this collection of managers
Integrity Alliance selects certain portfolio managers (“Portfolio Managers”), subject to its own due diligence
processes, whose advisory services are then made available through the Wealth Solutions SMA Program.
As sponsor of the Managed360 Program, upon which the Wealth Solutions SMA Program is based, BNY
Mellon Advisors provides certain underlying services, directly or indirectly through affiliates and/or services
providers, in connection with the Wealth Solutions SMA Program including, among others:
•
reviewing third party investment advisers whose services are made available on the BNY
Mellon Advisors platform, and from which list “Portfolio Managers” are selected by Integrity
Alliance for inclusion in the Wealth Solutions SMA Program;
providing investment adviser representatives with access to summary information and
•
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quantitative information about Portfolio Managers and the investment styles provided by
the Portfolio Managers;
offering services, operational support, and training to investment adviser representatives;
•
•
providing an investment proposal generation tool, web-based account setup and account
maintenance tools;
•
providing account and asset reporting capabilities to investment adviser representatives and
Integrity Alliance, including access to daily and quarterly investment performance reports;
•
initial delivery of a selected Portfolio Manager’s Form ADV, Part 2 Brochure and other
required disclosures;
•
making fee payments to Portfolio Managers, Integrity Alliance, and others, as applicable,
and;
•
furnishing support services to the Portfolio Managers, including training, daily reporting,
resolution and Portfolio Manager notification regarding trading, Portfolio Manager
relationship management, Portfolio Manager data set-up assistance within applicable
systems, and coordinating account requests submitted by Integrity Alliance.
Pershing, at times, will also pay for business consulting and professional services received by our associated
persons. Some of the products and services made available by Pershing can benefit our firm and/or our
affiliates, or associated persons but may not benefit you or your accounts. These products or services can
assist our firm in managing and administering client accounts, including accounts not maintained at
Pershing. Other services made available by the custodian are intended to help us manage and further
develop our business enterprise. The benefits we receive do not depend on the amount of brokerage
transactions directed to Pershing though some do depend on the level of assets maintained with Pershing
by our affiliate, Integrity Alliance. As part of our fiduciary duty to clients, we endeavor at all times to put the
interests of our clients first. You should be aware; however, that the receipt of economic benefits by our firm,
our affiliates, or our associated persons itself creates a conflict of interest and can indirectly influence our
choice of the custodian we recommend for custody and brokerage services. Without limiting the above, our
associated persons can attend conferences offered by various vendors and/or wholesalers at a discounted
price or no cost.
Products and services available to us from Schwab and Fidelity
Schwab Advisor Services TM is Schwab’s business serving independent investment advisory firms like ours.
They provide us and our clients with access to their institutional brokerage services (trading, custody,
reporting, and related services), many of which are not typically available to Schwab retail customers.
However, certain retail investors may be able to obtain institutional brokerage services from Schwab without
going through our firm. Schwab also makes available various support services. National Financial Services
LLC, and Fidelity Brokerage Services LLC (together with all affiliates, “Fidelity”) also provides Integrity
Advisory Solutions with Fidelity’s “platform” services. Some of these services help Integrity Advisory
Solutions manage or administer our clients’ accounts, while others help us manage and grow our business.
The support services provided to Integrity Advisory Solutions by Schwab and Fidelity are generally available
to us at no charge.
Following is a more detailed description of the support services received from Schwab and Fidelity:
Services that benefit you. Schwab’s institutional brokerage services and Fidelity’s services include access
to a broad range of investment products, execution of securities transactions, and custody of client assets.
The investment products available through Schwab and Fidelity include some to which we might not
otherwise have access or that would require a significantly higher minimum initial investment by our clients.
These services generally benefit you and your account.
Services that do not directly benefit you. Schwab and Fidelity also make available to us other products
and services that benefit us but do not directly benefit you or your account. These products and services
assist us in managing and administering our clients’ accounts and operating our firm. They include
investment research, both Schwab’s and Fidelity’s own, as well as that of third parties. We can use this
research to service all or a substantial number of clients’ accounts, including accounts not maintained at
Schwab or Fidelity.
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In addition to investment research, both Schwab and Fidelity make available software and other technology
that:
•
Provides access to client account data (such as duplicate trade confirmations and
account statements)
Facilitates trade execution and allocate aggregated trade orders for multiple client accounts
•
Provides pricing and other market data
•
Facilitates payment of our fees from our clients’ accounts, and
•
Assists with back-office functions, record keeping, and client reporting.
•
Services that generally benefit only us. Schwab and Fidelity offer other services intended to help us
manage and further develop our business enterprise. These services include:
Educational conferences and events
•
Publications and conferences on practice management and business succession.
•
In addition, the following services made available by Schwab are not typically utilized by Integrity
Advisory Solutions, though it is possible that we do so from time to time:
Access to employee benefits providers, human capital consultants, and insurance providers
•
Marketing consulting and support
•
Consulting on technology and business needs.
•
Schwab and Fidelity provide some of these services directly. In other cases, they will arrange for third- party
vendors to provide services to us. Schwab and Fidelity can also discount or waive its fees for some of these
services or pays all or a part of a third party’s fees. If we did not maintain a relationship with Schwab, we
would be required to pay for these services from our own resources.
Our interest in services provided
The availability of these services from Schwab and Fidelity benefits us because we do not have to produce
or purchase them. We don’t have to pay for Schwab’s or Fidelity’s services. The fact that we receive these
benefits is an incentive for us to recommend the use of Schwab or Fidelity rather than making such decision
based exclusively on your interest in receiving the best value in custody services and the most favorable
execution of your transactions. This is a conflict of interest. We believe, however, that taken in the
aggregate, our recommendation of Schwab or Fidelity as custodian and broker is in the best interests of our
clients. Our selection is primarily supported by the scope, quality, and price of Schwab’s and Fidelity’s
services and not those services that benefit only us.
We seek to mitigate the conflicts of interests resulting from the receipt of these benefits by providing timely
and detailed disclosure so that clients can make an informed decision regarding their custodian selection.
Minimum asset level required for Fidelity platform and services
In order to provide custodial services to our clients, and provide us with access to their platform and platform
services, Fidelity has required that Integrity Advisory Solutions maintain a minimum of $50 million of client
assets in their custody within a year of entering into the arrangement. As such, our agreement with Fidelity
creates a conflict of interest when recommending a custodian to our clients as we have an incentive to
recommend Fidelity in order to meet this minimum threshold rather than in the best interests of our clients.
We seek to mitigate this conflict by timely disclosing it so that our clients can evaluate the conflict in light of
all relevant facts and circumstances and make an informed choice.
See also Item 14 – Client Referrals and Other Compensation for disclosure regarding additional benefits
and cost avoidance benefits received by Integrity Advisory Solutions and its affiliate, Integrity Alliance,
sponsor of the Wealth Solutions, Wealth Solutions SMA, and Retirement Ally Programs, as well as related
conflicts of interest.
BROKERAGE FOR CLIENT REFERRALS
Integrity Advisory Solutions does not receive client referrals from third parties for recommending the use of
specific broker-dealer brokerage services.
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DIRECTED BROKERAGE
Integrity Advisory Solutions does not accept the discretionary authority to determine the broker dealer to be
used or the commission rates to be paid, as applicable, in connection with trades placed in a client’s
account. Instead, Integrity Advisory Solutions requires that clients direct the Firm to place trades through
the broker dealer who is the custodian the client’s account, or, in the case of Pershing, through Integrity
Advisory Solutions’ affiliate, Integrity Alliance, in its capacity as introducing/executing broker dealer to
Pershing. (Pershing acts as a custodian for client accounts but does not also act as executing broker with
respect to trades placed in those accounts).
Requiring that clients direct the use of its affiliate, Integrity Alliance, as executing broker for client accounts
custodied with Pershing creates a conflict of interest because any compensation received by Integrity
Alliance while acting in this capacity will ultimately inure to the benefit of Integrity, which indirectly owns both
Integrity Advisory Solutions and Integrity Alliance. Integrity Advisory Solutions seeks to address this conflict
of interest by disclosing it to you, and by making a number of investment programs available to clients,
including programs that are offered through custodians other than Pershing. Clients are not obligated to
engage Integrity Advisory Solutions to provide advisory services through an investment program requiring
that the client’s account be custodied with Pershing.
Integrity Advisory Solutions has evaluated Pershing, whose services will be provided in combination with
those of our affiliate, Integrity Alliance, and Schwab, and Fidelity, and believes that these entities will provide
Integrity Advisory Solutions clients with a blend of execution services, custodial services, and
professionalism that will assist Integrity Advisory Solutions in meeting its fiduciary obligations to clients. We
conduct periodic reviews of these entities, the services they provide to our clients, as well as the relative costs
of those services to reasonably ensure that this continues to be true.
Integrity Advisory Solutions has a reasonable belief
that
In directing the use of a particular broker it should be understood that Integrity Advisory Solutions will abide
by the client’s direction and will not have authority to negotiate commissions among various broker- dealers
on a trade-by-trade basis or to necessarily obtain volume discounts, and best execution may not be
achieved. In addition, a disparity in commission charges will likely exist between the commissions charged
to the client and those charged to other clients whose accounts are custodied with a different broker-dealer.
Clients should note, while
Integrity
Alliance/Pershing, Schwab, and Fidelity will be able to obtain quality execution and competitive prices,
Integrity Advisory Solutions will not independently seek best execution price capability through other broker
dealers on a trade-by-trade basis.
Integrity Advisory Solutions reserves the right to decline acceptance of any client account for which the
client directs the use of a broker dealer other than the client’s account custodian, or, in the case of client
accounts custodied with Pershing, Integrity Alliance.
Certain investment programs offered by Integrity Advisory Solutions require that a client’s program account
be custodied with certain custodians, which materially limits the client’s choice in selecting a directed broker.
Not all investment advisers require clients to direct it use a particular broker dealer.
ORDER AGGREGATION
Transactions implemented by Integrity Advisory Solutions’ investment adviser representatives for client
accounts are generally affected independently, unless they decide to purchase or sell the same securities
for several clients at approximately the same time. This process is referred to as aggregating orders, batch
trading or block trading and is used by Integrity Advisory Solutions when the representative believes such
action can prove advantageous to clients. When Integrity Advisory Solutions aggregates client orders, the
allocation of securities among client accounts will be done on a fair and equitable basis. Typically, the
process of aggregating client orders is done in order to achieve better execution, to negotiate more favorable
commission rates or to allocate orders among clients on a more equitable basis in order to avoid differences
in prices and transaction fees or other transaction costs that might be obtained when orders are placed
independently. Under this procedure, transactions will be averaged as to price and will typically be allocated
among the Firm’s clients in proportion to the purchase and sale orders placed for each client account on
any given day.
Trades placed in representative-managed accounts can only be aggregated with trades placed in other client
accounts managed by the same representative.
Notwithstanding the above, a sub-adviser directly managing a client’s account will be unable to aggregate
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trades with those placed in accounts directly managed by an Integrity Advisory Solutions investment adviser
representative, nor can an Integrity Advisory Solutions investment adviser representative aggregate trades
placed in accounts they directly manage with those placed by a sub-adviser. Trades entered in the accounts
of clients that have directed the use of a particular broker/custodian also can only be aggregated with other
client trades placed with the same broker/custodian. Moreover, each sub-adviser will only have the ability
to aggregate trades for Firm clients it provides sub-advisory services for. Also, trades can only be
aggregated with respect to clients enrolled in the same investment program.
Consequently, the same securities purchased or sold on the same day in multiple client accounts will likely
receive different execution prices that are more or less favorable than the prices other clients receive.
As applicable, clients should refer to the disclosures of any sub-adviser to their account(s) for information
regarding the sub-adviser’s trade aggregation practices.
PRINCIPAL TRANSACTIONS AND CROSS TRANSACTIONS
Integrity Advisory Solutions does not engage in principal transactions or cross transactions.
TRADE ERROR POLICY
As a fiduciary, Integrity Advisory Solutions seeks to effect trades correctly, promptly and in the best interests
of our clients. In the event any error occurs in the handling of any client transactions, due to Integrity
Advisory Solutions’ actions, or inaction, or the actions or inaction of others, Integrity Advisory Solutions’
policy is to seek to identify and correct any errors as promptly as possible without disadvantaging the client.
As a matter of policy, our investment adviser representatives are required to report all errors regarding
orders or execution to their supervisor.
Integrity Advisory Solutions’ policy and practice is for investment adviser representatives to monitor and
reconcile their trading activity, identify and resolve trade errors promptly, document each trade error with
appropriate supervisory approval and maintain a trade error file or files.
Clients whose accounts are managed directly by a sub-adviser should refer to the sub-adviser’s disclosures
regarding its trade error policies.
Item 13 Review of Accounts
PERIODIC REVIEWS
Investment adviser representatives conduct annual reviews of client account(s) to have a reasonable basis
to believe that the selection of account type remains in the client’s best interest. The reviews consist of
determining whether the representative’s or, as applicable, the sub-adviser’s, portfolio management and
portfolios are in alignment with the client’s investment goals, objectives, and any reasonable restrictions.
An investment adviser representative’s underlying premise for the initial and continued suitability of the
account type is based on the totality of services provided to the client, and not any single service or
component of the overall fee.
Financial planning services terminate upon presentation of the written plan. Therefore, no reviews are
conducted for these accounts. If clients elect to have a review and update to a previously provided financial
plan, additional fees can be charged and a new agreement required.
INTERMITTENT REVIEW FACTORS
Intermittent reviews can be triggered by substantial market fluctuation, economic or political events,
pandemic, or changes in the client’s financial status (such as retirement, termination of employment,
relocation, inheritance, etc.). Clients are advised to notify Integrity Advisory Solutions promptly, in writing, if
there are any material changes in their financial situation, investment objectives, or in the event they wish to
place restrictions on their account.
REPORTS
Clients will typically receive confirmations of purchases and sales in their accounts and will receive, at least
quarterly, statements containing account information such as account value, transactions, and other
relevant information. Confirmations and statements are prepared and delivered by the custodian. Some
investment adviser representatives provide their clients with periodic performance reports, which can show
performance across multiple accounts within the client’s household. Clients are advised that these reports
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are not official account records and are encouraged to compare those reports to statements provided by the
account custodian, which are the official records of the account(s). Integrity Advisory Solutions will not
provide statements in addition to those provided by the client’s account custodian.
Item 14 Client Referrals and Other Compensation
COMPENSATION FOR CLIENT REFERRALS
We currently have arrangements to compensate certain persons, each a promoter, for referring advisory
clients to our Firm. If a client is introduced to us by a promoter pursuant to such an arrangement, we will
compensate the promoter with an ongoing referral fee equal to an agreed percentage of the total advisory
fee paid to our firm by the referred client either for as long as the client remains a client of the Firm, or for a
specified period of time (e.g., up to three years after becoming a client).
Payment of fees for client referrals creates a potential conflict of interest to the extent that the promoter is,
at least partially, motivated by financial gain to make the referral rather than the best interests of the
prospective client. To address this potential conflict, we have established the following processes to ensure
our fiduciary responsibilities:
•
We seek to structure referral arrangements in accordance with the requirements and
provisions of Rule 206(4)-1 of the Investment Advisers Act of 1940;
•
Any referral fee will be paid solely from our investment management fee, and will not
result in any additional charge to the client;
•
We seek to ensure that each referred client receives a copy of our Form ADV Part 2A,
Brochure, and other required disclosures, as applicable; and
•
All referred clients will be screened to reasonably ensure that our services, and
investment strategies are appropriate for their investment needs and objectives.
ECONOMIC BENEFITS FROM OTHERS
Benefits Received from Custodians
We receive economic benefits from custodians we recommend to clients in the form of the support,
products, and services they make available to us and other independent investment advisers whose clients
maintain their accounts with them. We benefit from the products and services provided because the cost of
these services would otherwise be borne directly by us, and this creates a conflict. You should consider
these conflicts of interest when selecting a custodian. These products and services, how they benefit us, and
the related conflicts of interest are described under Item 12—Brokerage Practices of this Brochure.
Compensation Received for Third-Party Lender Referrals
Integrity Alliance’s arrangements with such with such third-party lenders also typically keep the funds
generated by your use of such third-party lenders invested under Integrity Alliance’s management. By
recommending that a client use a third-party lender to fund a purchase or other financial need rather than
liquidate securities under Integrity Alliance’s management, Integrity Alliance and the advisor affiliate of
Integrity Alliance continue to earn fees on the full account value.
Cash Sweep Program
Cash sweep programs allow clients to earn a return on uninvested cash balances by automatically
“sweeping” cash balances, such as dividends, incoming cash deposits, and money from sell orders, into a
sweep vehicle until such balances are invested or otherwise used to satisfy obligations arising in the account.
Integrity Alliance, our affiliate and sponsor of the Wealth Solutions and Wealth Solutions SMA Programs,
has selected a default cash sweep program (“Cash Sweep Program”) available through Pershing, an affiliate
of BNY Mellon Securities Corporation, which will automatically “sweep” available cash balances awaiting
investment or reinvestment in eligible client accounts custodied with Pershing into interest bearing deposit
accounts offered through participating banks (“Participating Banks”) selected by Pershing. Deposits at an
individual Participating Bank are covered by FDIC insurance up to a maximum of $250,000 and an
aggregate total across Participating Banks of up to $2,500,000, subject to bank availability. If you have on
deposit through the Cash Sweep Program cash that exceeds this amount, the excess amount will not be
insured by the FDIC. The FDIC (Federal Deposit Insurance Corporation) is an independent federal agency
insuring deposits in U.S. banks and thrifts in the event of bank failures. For purposes of calculating the
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available FDIC coverage at each Participating Bank, cash deposited at a Participating Bank is aggregated
with all other deposits held by you outside of the Cash Sweep Program in the same insurable capacity at
that Participating Bank. You are responsible for monitoring the total amount of deposits held at Participating
Banks outside of the Cash Sweep Program in order to determine the extent of FDIC deposit insurance
coverage. You can review the most current lists of Participating Banks in the Cash Sweep Program at
https://www.pershing.com/rates and your investment adviser representative can notify you of the applicable
bank list for your account. If you wish to designate a Participating Bank as ineligible to receive your funds
through the Cash Sweep Program, please contact you investment adviser representative.
Should your cash balance exceed the total aggregate maximum for FDIC coverage within the Cash Sweep
Program, any additional free credit balance will be swept into a secondary option selected by Integrity
Alliance, or, if no secondary sweep option has been selected, into a default money market mutual fund.
The interest rate available on client deposits in the Cash Sweep Program is equal to the weighted average
of the interest rates paid by all Participating Banks on the client’s balances, based on current market
conditions, less applicable deposit fees, which include fees paid to Pershing and retained by the Cash Sweep
Program sponsor/administrator (the “Net Interest Rate Available”). The interest rate you earn through the
Cash Sweep Program will be lower than interest rates available to depositors in interest-bearing accounts
held directly at a Participating Bank or other FDIC-insured depository institutions, but such institutions could
require a minimum amount to establish an interest-bearing deposit account that is maintained outside of the
Cash Sweep Program.
Pursuant to an agreement entered into with Pershing, the Net Interest Rate Available on a client’s Cash
Sweep Program balance(s) is shared between the client and Integrity Alliance. The percentage of the Net
Interest Rate Available allocated to each party depends on the value of all the client’s eligible account(s),
which include the client’s Integrity Advisory Solutions accounts custodied with Pershing (for which Integrity
Alliance acts as introducing/executing broker), registered under the same Tax ID Number, and for which the
Cash Sweep Program is selected (or automatically defaulted to) as the cash option (“Eligible Account(s)”).
The Cash Sweep Program includes five tiers based on account value:
Tier 1 – $0-$49,000
Tier 2 – $50,000-$99,999
Tier 3 – $100,000-$499,999
Tier 4 – $500,000-$999,999 and
Tier 5 – $1 million and above.
•
•
•
•
•
Each tier has a different percentage split of the Net Interest Rate Available between the client and our
affiliate, Integrity Alliance. Additionally, there are multiple product options (“A” through “E”) within the default
Cash Sweep Program, each featuring its own tiered percentage split structure. Product option “A” provides
the highest revenue share to Integrity Alliance, while option “E” provides the least. Integrity Alliance has
selected product option “A,” which generally results in a lower Net Interest Rate Available to clients
compared to the other options.
Under option “A,” the percentage of the Net Interest Rate Available received by Integrity Alliance ranges
from a maximum of 70% for accounts valued under $50,000 (Tier 1) to a minimum of 10% for accounts
exceeding $1,000,000 (Tier 5). However, Integrity Alliance’s share is capped at 1.30% per tier. If the Net
Interest Rate Available exceeds 1.30%, Integrity Alliance’s portion will not surpass this limit, and any
remaining amount will be applied to the client’s yield.
For example, if a client’s Eligible Account(s) fall under a tier where the Net Interest Rate available is split
50/50 and the Total Interest Rate Available is 3.00%, both the client and Integrity Alliance would typically
receive 1.50%. However, due to the 1.30% cap, Integrity Alliance’s portion would be limited to 1.30%, and
the client would receive the remaining 1.70%.
This arrangement allows Integrity Alliance to participate in revenue sharing related to the Cash Sweep
Program while still ensuring clients receive a portion of the Net Interest Rate Available based on their
account tier and selected product option.
Participating Banks do not have a duty to offer the highest rates of return available to participants in the
Cash Sweep Program or rates comparable to those offered in money market mutual funds or other cash
options. The Net Interest Rate Available will typically fluctuate daily.
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Pershing will determine the applicable tier and, therefore, the percentage split of the Net Interest Rate
Available between Integrity Alliance and the client each month based on the aggregate value of the client’s
Eligible Accounts (“Eligible Account(s) Balance”). Pershing will determine your Eligible Account(s) Balance
as of the interest posting date each month and add it to the Eligible Account(s) Balance as of the interest
posting date for the prior month, which is then divided by two to determine your average Eligible Account(s)
Balance for the period. This average Eligible Account(s) Balance will determine your eligibility for a particular
tier for the forthcoming interest period. (Your initial deposit into the Cash Sweep Program will be used to
determine the applicable tier for the initial interest period).
Under this arrangement, Integrity Alliance earns revenue on the client’s cash balances in addition to any
compensation earned as introducing/executing broker and for acting as sub-adviser, if applicable, to
Integrity Advisory Solutions’ client’s accounts maintained with Pershing. Sub-advisory fees are typically
calculated on the value of the client’s account, which includes the value of cash balances held in the account.
This means that Integrity Alliance, when acting as sub-adviser on a client’s account, earns at least two
layers of fees on the same cash balances in these accounts. Also, any percentage of the Net Interest Rate
Available that Integrity Alliance receives will reduce the amount of interest you receive on cash balances in
your accounts held with Pershing.
The compensation received under this revenue sharing arrangement is retained by Integrity Alliance and is
not shared with Integrity Advisory Solutions or your investment adviser representative. Your investment
adviser representative does not have an additional financial incentive tied to the Cash Sweep Program or
other available cash options for your account.
Integrity Alliance’s ability to select a default cash sweep program for accounts custodied with Pershing
presents a conflict of interest as not all cash options available offer revenue sharing to Integrity Alliance,
and some offer lower revenue sharing amounts, for example, as disclosed above, various other products
available within the Cash Sweep Program would share less revenue with Integrity Alliance than the product
selected by the Integrity Alliance. The potential to receive additional compensation creates an incentive to
make this decision based, at least in part, on Integrity Alliance’s pecuniary interests rather than the best
interests of clients.
When Integrity Alliance acts as sub-adviser to Integrity Advisory Solutions client accounts, for example,
through the Wealth Solutions or Wealth Solutions SMA Programs, this arrangement can also present a
conflict of interest by creating an incentive to maintain a higher cash balance within accounts than would
otherwise be necessary in order to earn additional compensation from the Cash Sweep Program.
In addition to the conflicts that arise for Integrity Alliance, any revenues received from the Cash Sweep
Program will ultimately inure to the benefit of Integrity, which indirectly owns both Integrity Advisory
Solutions and Integrity Alliance, creating another layer of conflicts. This is because it creates an incentive
for Integrity Advisory Solutions to recommend or promote the investment programs sponsored by our
affiliate over other investment programs, and to require that clients enrolled in certain programs direct
Integrity Advisory Solutions to use Integrity Alliance as introducing/executing broker for their accounts
custodied with Pershing in order to increase the profitability of our affiliate, and by extension, our parent
company.
While a cash sweep program using FDIC-insured deposits, such as the Cash Sweep Program, could benefit
you, any potential benefit does not eliminate the conflicts of interest that arise.
Notwithstanding any revenue received from the Cash Sweep Program, Integrity Alliance has taken and will
continue to take steps to reasonably ensure, evaluate, and monitor on a periodic basis that its use and choices
of cash sweep programs, including the Cash Sweep Program, is in the best interest of clients, taking into
consideration certain quantitative and qualitative factors, such as:
•
the relative interest rates offered by the Participating Banks within the Cash Sweep
Program as compared to available alternative cash investments, such as, but not necessarily
limited to, money market mutual funds;
•
the availability of the maximum FDIC insurance limits to a client based on the client’s
aggregate invested cash in Participating Banks; and
•
the importance of FDIC insurance in view of a client’s investment objectives and risk
tolerance (based on strategy chosen) as balanced against the quantitative considerations
above.
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Integrity Alliance will also reasonably seek to ensure that investment adviser representatives do not receive
compensation from the Cash Sweep Program. Integrity Alliance will also periodically monitor, on behalf of
Integrity Advisory Solutions, the amount of cash each of its clients has in the Cash Sweep Program,
comparing the cash levels maintained to prudent investing standards germane to the strategy selected.
Integrity Alliance will document, and maintain in its files, the results of these periodic reviews.
Integrity Advisory Solutions seeks to address the conflicts of interest arising in connection with its
recommendation of Integrity Alliance as sub-adviser and/or the client’s directed broker by making a number
of investment programs available to clients, including programs available through custodians other than
Pershing. In addition, Integrity Advisory Solutions will adhere to its due diligence processes, including
ongoing monitoring of Integrity Alliance, its services provided to certain Integrity Advisory Solutions client
accounts, and its adherence to policies and procedures reasonably designed to address conflicts of interest
that arise in connection with its selection and use of the Cash Sweep Program, as summarized above, and
as amended from time to time.
Nonetheless, you should be aware that the Cash Sweep Program (and cash sweep programs, generally) will
generate lower yields than other cash alternatives available. Clients are not obligated to use the Cash Sweep
Program for their accounts custodied with Pershing and can notify their Advisor if they want to select a
different option for the cash held in their account(s), including but not necessarily limited to, a money market
mutual fund, or a free credit balance.
Clients should compare the terms of the Cash Sweep Program with those of other available investments for
cash, including, among other factors, interest rates, required minimum amounts, and other features, as well
as applicable risks and the relative value the client places on the security of the FDIC insurance provided
through the Cash Sweep Program.
Clients should also note that all fees discussed herein are cumulative. For example, funds in the Cash Sweep
Program tied to a loan will have two revenue streams for Integrity Alliance since Integrity Alliance will receive
a percentage of the net interest rate based on the amount of client assets held in a cash sweep vehicle
(thereby lowering the amount of the interest received by the client), and Integrity Alliance will also receive a
percentage of revenue generated from the interest payments made by a client to such third-party lender
with respect to the applicable loan and/or a percentage of client assets brought to the third-party lender’s
platform.
Negative Interest Rates: In response to certain extraordinary economic conditions, some foreign countries
have implemented a negative interest rate policy to stabilize their economies. Under such a policy, a central
bank charges banks a fee to hold reserves, and, as a result, the banks then charge depositors a fee to
maintain their deposits. Historically, the U.S. has not adopted policies resulting in negative interest rates,
and there is no indication that the Federal Reserve Board plans to adopt such a policy in the future. If,
however, such a policy is adopted in the US., Program Banks . begin to charge fees to maintain deposits
held through bank deposit sweep products, such as the Cash Sweep Program. In such an event, a fee
would be charged for maintaining your deposits at Participant Banks through the Cash Sweep Program.
This fee would be in addition to fees received from Participant Banks for their participation in the Cash
Sweep Program. Any fees related to negative interest rates would be applied to your Cash Sweep Program
balance on a monthly basis for the duration of the negative interest rate period. If applicable, this fee will
appear on your periodic account statement.
A money market mutual fund, unlike Participating Bank deposits utilized by the Cash Sweep Program, is
not insured or guaranteed by the FDIC or any other governmental agency, and it is possible to lose money
in a money market mutual fund. Money market mutual funds seek to preserve a net asset value of $1.00,
with excess earnings that are generated through interest on portfolio holdings typically distributed to
investors in the form of dividend payments. Average annual rates of return from money market mutual funds
available as an alternative to the Cash Sweep Program will vary over time and will generally be higher than
the interest rate paid on deposits to you through the Cash Sweep Program.
Under stressed market conditions (e.g., which may cause the Federal Reserve Bank to purchase government
securities from the market in order to lower interest rates and increase the money supply, also known as
“quantitative easing”), however, money market mutual funds may not pay investors any excess dividends
or distributions. Under severe market stress, a money market mutual fund may fail to preserve a net asset
value of $1.00 and/or may no longer be a viable business for the fund sponsor, which can force the sponsor
to liquidate. As a result of any of these factors, it is possible to lose money in a money market mutual fund.
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Uninvested cash held by the Firm as a “free credit balance” in all client accounts is covered by the Securities
Investor Protection Corporation (SIPC), a non-profit, non-government, membership corporation, funded by
member broker-dealers. SIPC’s coverage protects against the custodial risk (though not against a decline in
market value) when a SIPC-member brokerage firm fails by replacing missing securities and cash up to a
limit of $500,000 of which $250,000 may be in cash per customer under SIPC rules.
Integrity Alliance will earn more money from the revenue sharing arrangement in connection with the Cash
Sweep Program than it would should you select a different cash option for your account(s).
You should consider your investment objectives, liquidity needs and risk tolerance in reviewing whether the
Cash Sweep Program or another product or approach is appropriate for you with respect to cash balances
held in your account(s). If you desire to maintain a large cash position for an extended period of time, you
should contact your investment adviser representative to discuss your options.
We urge you to carefully review the detailed information regarding the Cash Sweep Program provided in
the Disclosure Statement and Terms and Conditions prepared by BNY Mellon Securities Corporation here:
https://www.dreyfus.com/content/dam/im/documents/manual/brochures/did-terms-tiered.pdf.
Clients have the right to opt out of the default Cash Sweep Program at any time by notifying their
Advisor or contacting us at (877)886-1839. Upon opting out, clients can choose from alternative
options, including (i) leaving cash uninvested in the account without participating in the sweep
option, or (ii) selecting a different cash management option offered by the custodian, subject to
availability.
Clients should consider that alternative cash management options frequently offer different yields,
terms, and protections compared to the default cash sweep option. Opting out of the default Cash
Sweep Program can affect the interest earned on uninvested cash and could impact liquidity of
FDIC/SIPC coverage depending on the selected alternative.
Similar to the above, which discusses the revenue share from cash sweeps with Pershing, Advisors may recommend
clients hold assets with Stone Castle, an insured deposit platform. Pursuant to an agreement between Stone Castle
and Integrity Alliance, Integrity Alliance receives a portion of the fees received by Stone Castle from Integrity Alliance
clients. This revenue sharing arrangement creates a conflict of interest because Integrity Alliance is incentivized to
have Advisors recommend Stone Castle over other products and accounts that do not share revenue with Integrity
Alliance. While each Advisor seeks to make decisions that it believes are in the best interest of its clients, the potential
for Integrity Alliance to receive additional compensation creates an incentive to make this decision based, at least in
part, on Integrity Alliance’s pecuniary interests rather than the best interests of the client.
NTF Funds and 12b-1 Fees
Approved custodians offer NTF (no-transaction fee) mutual funds, which allows investment adviser
representatives to select funds that trade without a transaction fee. The availability of NTF mutual funds
creates a conflict of interest with respect to any wrap fee program in which the investment adviser
representative or Integrity Advisory Solutions is responsible for transaction charges because the more
transaction charges or other costs that can be avoided with respect to the wrap account, the more of the
wrap fee is retained. At the same time, NTF mutual funds often have higher internal expense ratios than
other share classes of the same or other similar funds that can be recommended for the client’s account.
Integrity Advisory Solutions seeks to mitigate this conflict of interest by following a policy that aims to utilize
the least expensive mutual fund share class under relevant circumstances of the trade in keeping with each
client’s best interests.
Generally, mutual fund companies offer multiple share classes of the same mutual fund. Some share classes
of a fund have higher internal expenses than others, including but not limited to mutual funds that include
12b-1 fees, whereas other share classes of the same fund have lower internal expenses, with or without 12b-
1 fees. Institutional and advisory share classes typically have lower expense ratios, do not charge 12b-1
fees, and are less costly for a client to hold than other share classes that are eligible to purchase in an
investment advisory account. Mutual funds that offer institutional share classes, investment advisory share
classes, and other share classes with lower expense ratios are available to clients who meet specific
eligibility requirements that are described in the mutual fund’s prospectus or in its statement of additional
information. These eligibility requirements include, but are not be limited to, investments meeting certain
minimum dollar amount thresholds and accounts that the fund considers qualified, fee-based programs.
The lowest-cost mutual fund share class may not always be available through approved custodians or
investment advisory programs. Integrity Advisory Solutions strives to recommend the lowest-cost share
39
class for each mutual fund, based on the specific circumstances of the trade. These relevant circumstances
can include the share classes offered through the client’s account custodian, which may or may not be the
lowest-cost option on the platform but not necessarily the lowest-cost option across all platforms or
situations.
While Integrity Advisory Solutions endeavors to use the lowest-cost share class available and periodically
reviews client holdings to convert to lower-cost shares when possible, the Firm cannot guarantee clients
will always hold the absolute lowest-cost shares.
You should review both the fees charged by the funds and our investment advisory fees to fully compare
and understand the total amount of fees to be paid by the client and, therefore, evaluate the investment
adviser advisory services being provided.
Integrity Advisory Solutions does not receive 12b-1 fees from mutual fund companies in connection with
advisory assets under management.
Pershing FUNDVEST® Program
Integrity Alliance, our affiliate and sponsor of the Wealth Solutions, Wealth Solutions SMA, and Retirement
Ally Programs, is a participant in Pershing’s FUNDVEST® ticket charge program (“FUNDVEST®
Program”), which offers NTF mutual funds.
Pursuant to an agreement with Pershing, Integrity Alliance is also eligible to participate in revenue sharing
with respect to certain FUNDVEST® Program mutual funds. For FUNDVEST® Program mutual funds that
do not charge 12b-1 fees, Pershing will share 40% of any service fees received from such funds held by
Integrity Alliance client accounts that exceed $10 million, including Integrity Advisory Solutions client
accounts custodied with Pershing. Integrity Alliance does not receive any share of service fees on the first
$10 million of client assets in the FUNDVEST® Program. (Service fees include all fees other than 12b-1
fees paid directly or indirectly by a FUNDVEST® Program fund). This arrangement creates a conflict of
interest in that Integrity Alliance has an incentive to utilize NTF mutual funds available through the
FUNDVEST® Program in the Wealth Solutions, and Wealth Solutions SMA Programs in order to reach or
exceed this threshold and share in revenue rather than based on the client’s best interests. Integrity Advisory
Solutions also has a conflict of interest related to this program inasmuch as the Firm is under common
ownership with Integrity Alliance and has incentive to enrich its affiliate by recommending programs
sponsored by Integrity Alliance to its clients, for which the FUNDVEST® Program can be utilized, and
recommending FUNDVEST® Program funds in client accounts custodied with Pershing.
We seek to address this conflict of interest through our ongoing due diligence of Integrity Alliance and by
making a number of investment programs available to clients, including some through custodians other than
Pershing, and by adopting policies reasonably designed to ensure that investment adviser representatives
make recommendations in the best interests of clients.
FUNDVEST® Program mutual funds also charge short-term redemption fees of $50 for liquidations that do
not meet required holding periods. Applicable required holding periods generally run from 30 days to 6
months. Clients bear the cost of short-term redemption fees, as applicable. Investment programs and
strategies offered by Integrity Advisory Solutions are generally designed to hold investments for longer
periods. If a short-term redemption fee is incurred, it is typically the result of an unscheduled client request
to withdraw assets after a recently placed trade in the client’s account.
Service Fees
Our affiliate broker-dealer, Integrity Alliance, receives additional compensation in connection with client
accounts custodied at Pershing. Under Pershing’s Schedule A, service fees for certain account services
are set by Pershing and charged directly to client accounts. Integrity Alliance marks up these service fees
above the rates set forth in Pershing’s Schedule A. The difference between the fee charged to the client
and the fee set by Pershing is retained by Integrity Alliance as additional compensation. We mitigate this
conflict of interest by ensuring that Integrity Alliance discloses service fees to our clients. Clients are
encouraged to review their account statements and Integrity Alliance’s Schedule of Fees and to contact
your Advisor with any questions regarding service fees.
Clients whose accounts are sub-advised by Integrity Alliance should refer to Integrity Alliance’s Form ADV,
Part 2A, Appendix 1, Wrap Fee Brochure for important additional information regarding its participation with
the Pershing FUNDVEST® Program, resulting conflicts of interest, and how the firm seeks to mitigate those
40
conflicts of interest. If Integrity Alliance is sub-adviser to your account and you did not receive a copy of
Integrity Alliance’s Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure and the firm’s Form CRS, please
contact your investment adviser representative or Integrity Advisory Solutions by phone at (877) 886-1939.
Item 15 Custody
BASES OF CUSTODY
Custody means holding, directly or indirectly, client funds or securities, or having any authority to obtain
possession of them. Integrity Advisory Solutions is deemed to have custody of certain client accounts under
applicable regulatory interpretations. However, Integrity Advisory Solutions will not maintain physical
possession of client funds and securities. Rather, client’s funds and securities are held by a qualified
custodian in accounts that are registered in the client’s name.
While Integrity Advisory Solutions does not have physical custody of client funds or securities, the Firm is
typically authorized to directly deduct its fees from client accounts. Prior to permitting the direct debiting of
fees, each client must provide written authorization permitting fees to be paid directly from the custodian to
Integrity Advisory Solutions.
From time to time, Integrity Advisory Solutions also receives standing letters of authorization from a client
(“SLOAs”) whereby the client instructs its custodian to accept instructions from Integrity Advisory Solutions
to direct funds from the client’s account to specific accounts of the client (“First Party SLOA”).
First Party Standing Letters of Authorization.
Under applicable SEC guidance, Integrity Advisory Solutions can accept First Party SLOAs without being
deemed to have custody if the First Party SLOAs meet the following criteria:
It is authorized by the client.
a)
A copy of the authorization is provided to the qualified custodians.
b)
c)
It clearly specifies the name and account numbers (including ABA routing numbers) on the
sending and receiving accounts and the qualified custodian holding each of those accounts.
It identifies the accounts as belonging to the client.
d)
Third-Party Standing Letters of Authorization.
A third-party SLOA refers to a standing letter of instruction authorizing the client’s account custodian to
accept instructions from Integrity Advisory Solutions to direct funds from the client’s account to a third- party
(“Third-Party SLOA”). Under applicable regulatory interpretations, SLOAs whereby a client instructs their
account custodian to accept instructions from their investment adviser to direct funds from the client’s
account to pay a third-party result in custody for an investment adviser.
Currently, Integrity Advisory Solutions does not accept third-party SLOAs from clients.
ACCOUNT STATEMENTS
Although Integrity Advisory Solutions is the client’s adviser, clients will receive account statements
electronically or by postal mail directly from the custodian at least quarterly. Clients should review the
account statements promptly and carefully upon receipt. Clients should compare asset values, holdings, and
fees on the statement to that in the account statement issued the previous period and to statements received,
if any, from sub-advisers selected. As disclosed at Item 13 of this Brochure, Integrity Advisory Solutions
does not provide client statements in addition to those provided by account custodians, though investment
adviser representatives can prepare and provide performance reports for clients. We urge clients to
compare information provided in such performance reports to the statements provided by the qualified
custodian and contact us immediately should there be any discrepancies or concerns.
Item 16 Investment Discretion
It is our customary procedure to have full discretionary authority in order to supervise and direct the
investments of our clients’ accounts and retain sub-advisers. This authority is for the purpose of making
and implementing investment decisions, including the hiring and firing of sub-advisers, without the client’s
prior consultation. All investment decisions are made in accordance with the client’s stated investment
objectives. Clients grant discretionary authority to Integrity Advisory Solutions by completing the following
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items:
•
Execution of Integrity Advisory Solutions’ investment management agreement, which
designates the authority for us to implement investment decisions and, as applicable, to
select sub-advisers on your behalf.
•
Provide Integrity Advisory Solutions with trading authorization and discretionary authority on
the new account forms that are submitted to the broker-dealer acting as custodian for the
client’s account(s).
Other than advisory fees due to Integrity Advisory Solutions, which Integrity Advisory Solutions will receive
directly from the custodian, Integrity Advisory Solutions’ discretionary authority does not grant us the
authority to take or have possession of any assets in the client’s account or to direct delivery of any
securities or payment of any funds held in the account to Integrity Advisory Solutions. Furthermore, Integrity
Advisory Solutions’ discretionary authority by agreement does not allow it to direct the disposition of such
securities or funds to anyone except the account owner.
Clients can impose reasonable restrictions, in writing, on investing in certain securities or types of securities
in accordance with their values and beliefs. Integrity Advisory Solutions will make every effort to comply
with the wishes of the client but cannot guarantee absolute adherence due to our use of indexed products,
funds, and ETFs that can hold or trade securities sought to be restricted. Certain sub-adviser model
portfolios require that we be able to invest in mutual funds and ETFs at our discretion and we are unable to
allow for any limitation on this discretion. Any limitations to the trading authorization will be added to Integrity
Advisory Solutions’ investment management agreement, in writing.
Item 17 Voting Client Securities
Integrity Advisory Solutions will not take any action with respect to voting of proxies solicited by, or with
respect to, the issuers of securities in which client’s assets are invested. We will endeavor to make
recommendations to clients on voting proxies regarding shareholder vote, consent, election or similar
actions solicited by, or with respect to, issuers of securities beneficially held as part of Integrity Advisory
Solutions supervised and/or managed assets. However, we will not be obligated to render advice or take
any action on behalf of clients with respect to assets presently or formerly held in their accounts that become
the subject of any legal proceedings, including bankruptcies, except as required by applicable laws.
Class Action Lawsuits
From time to time, securities held in the accounts of clients will be the subject of class action lawsuits.
Integrity Advisory Solutions has no obligation to determine if securities held by the client are subject to a
pending or resolved class action lawsuit. We also have no duty to evaluate a client’s eligibility or to submit a
claim to participate in the proceeds of a securities class action settlement or verdict. Furthermore, we have
no obligation or responsibility to initiate litigation to recover damages on behalf of clients who may have
been injured as a result of actions, misconduct or negligence by corporate management of issuers whose
securities are held by clients.
Where Integrity Advisory Solutions receives written or electronic notice of a class action lawsuit, settlement
or verdict affecting securities owned by a client, we will forward all notices, proof of claim forms and other
materials, to the client. For clients who have authorized electronic communication from Integrity Advisory
Solutions, we will forward the notices, proof of claim forms and other materials to the client via electronic
mail, where appropriate.
Our sub-advisers can have different proxy voting policies. For information on their policies, please see their
respective disclosure brochures.
Item 18 Financial Information
BALANCE SHEET REQUIREMENT
As Integrity Advisory Solutions does not require or solicit prepayment of more than $1,200 in fees per client,
six (6) months or more in advance, we are not required to deliver our balance sheet along with this
Disclosure Brochure.
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FINANCIAL CONDITION
Integrity Advisory Solutions does not have any financial conditions that would reasonably impair our ability to
meet contractual commitments to our clients.
BANKRUPTCY PETITION
Integrity Advisory Solutions has not been the subject of a bankruptcy petition at any time during the last ten
(10) years.
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