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INTELLIGENCE DRIVEN ADVISERS, LLC
(“IDA”)
2792 Gateway Road
Carlsbad, CA 92009
Tel: (888) 401-2083
Fax: (760) 707-5556
FIRM BROCHURE
(Part 2A of Form ADV)
09/01/2025
Part 2A of Form ADV (the “Brochure”) provides information about the qualifications and
business practices of IDA. If you have any questions about the contents of this Brochure, please
contact us at (888) 401-2083. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission or by any state securities authority.
IDA is registered as an investment adviser with the Securities and Exchange Commission;
however, such registration does not imply a certain level of skill or training and no inference to
the contrary should be made.
Additional information about IDA also is available on the SEC’s website at
www.adviserinfo.sec.gov.
September 1, 2025
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Form ADV Part 2A
ITEM 2: MATERIAL CHANGES
The previous version of this Brochure was dated March 25, 2025. Below is a summary of the
material changes made to the Intelligence Driven Advisers, LLC’s (“IDA’s” or the “Firm’s”) Brochure
since the Brochure was last updated:
Item 4: Advisory Business has been updated to reflect that we have added PenChecks as a service
provider to assist with mandatory distributions and force-out transactions for retirement plan
participants with low account balances. This service helps facilitate the timely processing of small
account distributions in accordance with plan provisions and regulatory requirements.
Item 5: Fees and Compensation has been updated to reflect that we have increased our minimum
annual fee from $5,000 to $10,000. This change applies to new client relationships and certain
existing relationships as outlined in our fee schedule.
In addition to the above, other non-materials updates were made so IDA recommends that clients
read the Form ADV Part 2A in its entirety.
Pursuant to SEC Rules, IDA will ensure that clients receive a summary of any materials changes to
this Brochure within 120 days of the close of our fiscal year, along with a copy of this Brochure or
an offer to provide the Brochure. Additionally, as we experience material changes in the future, we
will send you a summary of our “Material Changes,” along with an offer to provide the Brochure
under separate cover.
Additional information about IDA and its investment adviser representatives is available on the
SEC’s website at www.adviserinfo.sec.gov.
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ITEM 3: TABLE OF CONTENTS
Item Number
Page
ITEM 2: MATERIAL CHANGES ............................................................................................................. 2
ITEM 3: TABLE OF CONTENTS ............................................................................................................ 3
ITEM 4: ADVISORY BUSINESS ............................................................................................................ 4
ITEM 5: FEES AND COMPENSATION .................................................................................................. 12
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ..................................... 18
ITEM 7: TYPES OF CLIENTS ............................................................................................................... 18
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS .......................... 19
ITEM 9: DISCIPLINARY INFORMATION ............................................................................................. 24
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ....................................... 24
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING ......................................................................................................... 25
ITEM 12: BROKERAGE PRACTICES ................................................................................................... 27
ITEM 13: REVIEW OF ACCOUNTS ...................................................................................................... 34
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ........................................................... 34
ITEM 15: CUSTODY ............................................................................................................................ 36
ITEM 16: INVESTMENT DISCRETION ................................................................................................. 38
ITEM 17: VOTING CLIENT SECURITIES .............................................................................................. 38
ITEM 18: FINANCIAL INFORMATION ................................................................................................. 38
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ITEM 4: ADVISORY BUSINESS
A. Description of Firm
IDA (also referred to herein as the “Firm”) is an investment management firm founded in 2018, with
its principal office located in Carlsbad, CA. In addition to our principal office, IDA has branch offices
in various locations, including Murrieta, California and Fort Worth, Texas. Please refer to our Form
ADV Part 1 for a complete list, along with contact information.
As further detailed in Item 4.B. below, IDA offers discretionary investment management, financial
planning, and consulting services to individuals, qualified and non-qualified pension and profit-
sharing plans, trusts, estates, charitable organizations, corporations and business entities. Some
of the investment instruments IDA advises its clientele on include, among other things, mutual
funds, exchange traded funds ("ETFs"), equities, bonds, treasuries, certificates of deposits, and
affiliated and unaffiliated private funds (“Private Funds”). The Firm is a limited liability company
registered with the SEC and has made notice filings in applicable states.
IDA’s majority owner is Labrum Wealth Management, LLC1 which is 100% owned by Mr. Jason R.
Labrum, who serves as IDA’s Founder & CEO. Please refer to Schedule A in Form ADV Part 1 for
details on ownership of IDA.
B. Types of Advisory Services Offered
IDA provides the following types of advisory services: Financial Planning, Investment Management,
and Consulting Services, all of which are more fully described below.
1. Financial Planning Services
Through the financial planning process, the IDA team engages clients in conversations around
their specific financial goals, objectives, priorities, vision, and legacy – both for the near term as
well as for the future. With the unique goals and circumstances of each client in mind, IDA will offer
wealth planning ideas and strategies to address the client’s holistic financial picture.
Our specific services in preparing your financial plan may include, depending on client needs:
• Review and clarification of your financial goals.
• Assessment of your overall financial position including cash flow, balance sheet,
investment strategy, risk management and cash-flow-based financial modeling.
• Creation of a unique asset/liability configuration matched to your financial goal(s).
• Development of a goal-oriented investment plan, with input from various advisors to our
clients around tax suggestions, asset allocation, expenses, risk and liquidity factors for
each goal. This includes IRA and qualified plans, taxable and trust accounts that require
special attention.
Risk management is at the core of our investment philosophy. The objective is to achieve the
targeted return needed to fund the client’s financial goal with the least amount of risk. IDA provides
1 Labrum Wealth Management, LLC was an SEC registered investment adviser from 2009 to 2019.
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specific financial planning recommendations to clients, which are usually outlined in a written
financial plan. The plan is reviewed annually or as needed.
As part of this process, IDA may offer tax-sensitive investment advice and discuss tax-related
strategies. However, IDA does not provide tax or legal advice. Instead, we work collaboratively with
clients’ independent tax and legal professionals (e.g., CPAs and estate attorneys) to help ensure all
aspects of a client’s plan are integrated. For clients who wish to engage our affiliated accounting
firm, IDA Tax, LLC (“IDA Tax”), we may recommend their services for tax planning and preparation.
Please refer to Item 10 for further details. Depending on the needs of a client, IDA will suggest the
services of certain professionals, including the Firm and certain affiliates, to implement
recommendations made by IDA. Clients should be aware that this creates a conflict of interest
since the Firm and its affiliates would receive compensation should a client engage them, which
gives IDA an incentive to provide such recommendations. To mitigate this conflict, clients are free
at all times to accept or reject any or all financial planning recommendations made by the Firm and
retains the authority and discretion on whether or not to implement any or all of IDA’s
recommendations. Clients also are free to implement IDA’s recommendations with any
professional(s) of their choosing.
Clients that decide to use IDA for investment management services and/or IDA Tax for tax services
will be required to enter into separate agreements.
2. Investment Management Services
We are committed to helping clients build, manage, and preserve their wealth, and to provide
advice designed to help clients achieve their financial goals. IDA provides clients with ongoing
Investment Management Services, which are performed on a discretionary basis. Prior to engaging
IDA to provide Investment Management Services, the client is required to enter into an Investment
Advisory Agreement with the Firm setting forth the terms and conditions of the engagement,
including the specific scope of the services to be provided. In addition, each client completes a
Client Profile setting forth important information related to the client’s investment goals and
financial objectives, among other things.
Clients are responsible for promptly notifying IDA in writing of any material changes in the
information furnished by the client in the Client Profile or information that is otherwise material to
the client’s financial situation, investment objectives, time horizon, risk tolerance and investment
strategy or if they wish to impose any reasonable restrictions upon IDA’s management services. In
the event that a client notifies IDA of changes to the information in their Client Profile, IDA will
review such changes and implement in the case of a discretionary account, any necessary changes
to the client’s portfolio. IDA meets with clients periodically to review the client’s investment goals
and current advisory portfolios.
Where appropriate, we provide advice about any type of legacy position or other investment held in
client portfolios. Clients may engage us to advise on certain investment products that are not
administered or recommended by IDA, such as assets held in employer sponsored retirement
plans, qualified tuition plans (i.e., 529 plans), life insurance and annuity contracts.
Clients are advised and are expected to understand that our past performance is not a guarantee
of future results. Also, that certain market and economic risks may exist that adversely affect an
account’s performance, and this could result in capital losses in a client’s account.
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The Firm’s investment management services are divided into two types: IDA Strategy Portfolios,
and IDA Custom Account Management. In addition, IDA offers Retirement Plan Solutions for plan
sponsors. Each type of offering is described further below.
IDA Strategy Portfolios
IDA refers to its “Model” portfolios as IDA Strategies, which are built using low-cost, institutional
share mutual funds, exchange-traded funds (“ETFs”), and other investments. These Strategies
range from IDA Capital Preservation to IDA Aggressive Growth, and also include a Short Term
Income Strategy designed for cash management. Each portfolio is constructed by the Firm’s
Investment Committee (“IC”) with consideration for volatility and risk. Based on a client’s risk
profile, objectives, and tolerance for illiquidity, IDA may allocate a portion of assets to alternatives
and/or Private Funds. In certain client situations, this allocation is recommended by utilizing the
Firm’s alternatives lineup within a designated alternatives sleeve or separate account.
Clients can invest in one or more of the IDA Strategies across the assets that IDA manages for the
client. Our Wealth Advisers meet with clients to discuss which allocation to the IDA Strategies best
meets their long-term personal goals and objectives. Portfolio management decisions for the IDA
Strategies occur at the Investment Committee level, which meets approximately once per quarter
or as often as needed.
IDA Custom Account Management
IDA offers Custom Account Management for clients who desire further customization to their
portfolio(s). Based on each client’s goals and investment objectives, IDA may build a customized
portfolio consisting of mutual funds, ETFs, closed-end funds, equities, fixed income, cash
management instruments, Private Funds and/or Custom Indexing solutions through various asset
managers. Custom accounts may generally follow an IDA Strategy allocation, with deviations made
to reflect specific client circumstances.
When deemed appropriate and based on client needs and objectives, IDA may employ certain
option strategies in certain situations to help mitigate market risks.
Some of the Private Funds, mutual funds and ETFs utilized by IDA employ alternative or riskier
strategies, such as the use of leverage, derivatives and/or hedging. Please refer to Item 8 below for
detailed information regarding the Firm’s methods of analysis and the risks surrounding
investments.
IDA customizes clients’ portfolios according to their individual risk tolerance, time horizon and
specific goals. For example, a client is able to place certain restrictions on their accounts, such as
restricting the Firm from purchasing or selling a specific security, and restrictions on the types of
securities, industries or sectors that may be included as part of the client’s account. Note that this
may not be possible in all situations, such as when the client invests in mutual funds and ETFs.
Clients are charged IDA’s customary asset under management fees pursuant to the terms of the
Investment Advisory Agreement regardless of what type of positions are held in the account.
Please see Item 12 for important information regarding the trading for this strategy.
3. Retirement Plan Solutions
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For employer-sponsored retirement plans with participant-directed investments, our firm provides
its advisory services as an investment advisor as defined under Section 3(21) and 3(38) of the
Employee Retirement Income Security Act of 1974, as amended (“ERISA”).
When serving as an ERISA 3(38) investment manager, the plan sponsor is relieved of all fiduciary
responsibility for the investment decisions made by IDA. IDA is a discretionary investment manager
in accordance with the terms of a separate ERISA 3(38) Investment Management Agreement
between IDA and the ERISA plan. Our investment management is limited in that we have the
discretion solely to replace funds in plan fund lineups and initiate the transfer of existing balances
to the replacements without prior approval from the ERISA Plan client.
As a 3(38)-investment manager, IDA provides the following services to the ERISA plan:
• Screen and select the investments that are offered to plan participants.
• Monitor the investments and replace investments with new investment offerings when
appropriate.
• Provide a quarterly monitoring report.
• Assist in education and enrollment of plan participants.
• Assist the plan sponsor in developing an Investment Policy Statement (“IPS”).
• Provide a comprehensive fiduciary investment review designed to meet Plan Sponsor
fiduciary responsibility and enhance the participant experience.
When serving as an ERISA 3(21) investment adviser, the plan sponsor and IDA share fiduciary
responsibility. The plan sponsor retains ultimate decision-making authority for the investments and
may accept or reject the recommendations in accordance with the terms of a separate ERISA 3(21)
Investment Advisory Agreement between IDA and the ERISA plan.
As a 3(21)-investment manager, IDA provides the following services to the plan sponsor:
• Screen investments and make recommendations.
• Monitor the investments and suggest replacement investments when appropriate.
• Provide a quarterly monitoring report.
• Assist in education and enrollment of plan participants.
• Assist the plan sponsor in developing an Investment Policy Statement (“IPS”).
• Provide a comprehensive fiduciary investment review designed to meet Plan Sponsor
fiduciary responsibility and enhance the participant experience.
Additional services applicable to IDA’s Retirement Plan Solutions are described in the client
agreement. IDA is deemed a “Covered Service Provider” to pension plan clients under ERISA
Section 408(b)(2) regulations and is a fiduciary under Sections 3(21) or 3(38) of ERISA. ERISA
Section 408(b)(2) requires Covered Service Providers to make required disclosures to the
responsible plan sponsor (“RPS”) that are in writing, and include information the RPS needs to (i)
assess the reasonableness of total compensation, both direct and indirect, received by the
Covered Service Provider, its affiliates, and/or subcontractors, (ii) identify potential conflicts of
interest, and (iii) satisfy reporting and disclosure requirements under Title I of ERISA. IDA provides
its pension plan clients with such information prior to entering into a written agreement with such
clients, and annually thereafter.
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In addition to its traditional retirement plan advisory services, IDA also participates in the
PenChecks Automatic Rollover Program to facilitate certain plan distributions, including (i) force-
outs of accounts under $7,000 and (ii) plan terminations. IDA’s role in this program is limited to
administrative facilitation. Participants in rollover IRAs established through PenChecks are not
advisory clients of IDA. This service is separate from, and does not alter, IDA’s fiduciary advisory
services to retirement plan clients.
4. Futuready 401(k) Platform
Futuready 401(k) is a customized solution that is offered by IDA for retirement plans. IDA has
teamed up with a custodian, Matrix Trust Company, a Broadridge company (“Matrix”) and a third-
party administrator and record-keeper, The Retirement Plan Company, LLC (“TRPC”) to work
closely together to deliver lower cost services to retirement plan sponsors and their employees.
Under this platform, IDA offers fiduciary services, which include the below, as selected by the
client via the agreement entered into with IDA:
Section 3(38)-investment manager discretionary fiduciary services:
• Develop Investment Policy Statement (IPS) based on the investment objects, risk
tolerance, and goals of the ERISA Plan
• Select & replace designated investment alternatives in line with IPS
• Select & replace qualified default investment alternative (QDIAs) in accordance with IPS
• Provide advice regarding model asset allocation portfolio models created by IDA
Section 3(21) non-discretionary fiduciary services:
• Provide investment advice to participants based on their investment objectives, risk
tolerance, and time horizon.
Non-fiduciary consulting services (as selected by client):
Investment monitoring support
• Administrative support
• Service provider support
•
• Participant services
5. Institutional Robo-Adviser Programs: Betterment
IDA does not currently sponsor nor provide management services to any wrap fee program, as that
term is defined in the instructions to Form ADV Part 2. However, as described below, from time-to-
time IDA will recommend to certain clients that they invest a portion of their assets in a robo-
adviser program2, based on the client’s specific financial needs and investment objectives. Certain
robo-adviser programs are provided through a wrap program.
Specifically, IDA, from time to time recommends the robo-adviser programs that are sponsored by
Betterment, LLC, through their wrap program. Betterment is an SEC registered investment adviser
and is not affiliated with IDA.
2 Please refer to SEC Investor Bulletin on Robo-Advisers for important information
(https://www.investor.gov/additional-resources/news-alerts/alerts-bulletins/investor-bulletin-robo-advisers )
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The terms and conditions under which the client will enter into the program will vary by program
and be set forth in separate written agreements between (1) the client and IDA and (2) the client and
the adviser providing the robo-adviser program. IDA shall continue to render advisory services to
the client relative to the ongoing monitoring and review of account investments and performance,
for which IDA shall receive an annual advisory fee from the client, which is based upon a
percentage of the market value of the assets being managed under the program. Importantly,
clients should understand that IDA’s advisory fee is exclusive of the fee(s) charged under the robo-
adviser program. Also, the underlying investments in the program, which typically consist of
Exchange Traded Funds (ETFs), have internal management fees and expenses that are deducted
from the assets of the ETF. Please see Item 5 below for further information on fees.
Factors that IDA shall consider in recommending a robo-adviser program include the sponsor’s
reputation, style of management, performance, and services being offered.
In addition to IDA’s written disclosure statement (Form ADV Part 2A), the client shall also receive
the written disclosure statement from the firm sponsoring the robo-adviser program. These
disclosure statements should be read in their entirety in order to understand the services, fees,
risks, and conflicts associated with the robo-adviser program. Please refer to Item 12 for
information regarding the arrangements for the wrap fee program.
6. Held Away Accounts: Pontera
IDA provides an additional service through “Pontera” for accounts not directly held at a Qualified
Custodian. The platform allows us to avoid taking custody of Client funds since we do not have
direct access to Client log-in credentials to affect trades. We are not affiliated with the platform in
any way and receive no compensation from them for using the platform. A link is provided to the
Client allowing them to connect their account(s) to the platform. Once the Client account(s) are
connected, IDA may leverage an Order Management System to manage the account and place
trades on behalf of the client. These are primarily 401(k) accounts, HSA’s, and other assets, all of
which are held away and managed on a discretionary basis. We regularly review the available
investment options in these accounts, monitor them, and rebalance and implement our strategies
in the same way we do other accounts, though using different tools as necessary.
7. Private Investments
Although the investment advice provided by IDA is not limited to any specific type of investment,
IDA does from time to time, depending on the sophistication, risk tolerances, and qualifications of
the client, recommend that a portion of such client’s assets be invested in certain affiliated and
unaffiliated private investments. These include hedge funds, real estate funds, and other types of
private investment vehicles (collectively “Private Funds”). The Private Funds may invest in various
types of instruments, including but not limited to equities, debt securities, real estate, first trust
deeds, private companies, and other private investment funds. IDA shall continue to render
advisory services to the client relative to the ongoing monitoring and review of asset performance
and due diligence of the Private Fund.
When determining which clients should receive a recommendation to invest in a Private Fund, IDA
considers a number of factors, including but not limited to a client’s sophistication and
qualification, risk tolerance, investment objectives, and the amount of available assets in the
client's account(s). IDA’s goal is to allocate in a fair and balanced manner; however, given these
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differing factors, the allocation of investment opportunities in Private Funds to our clients is
subjective and not all qualifying clients will be provided an investment opportunity. (Please refer to
Item 12 for further information on the allocation of Private Fund investments).
The client assets with each Private Fund are held at the custodian selected by each Private Fund’s
sponsor or investment manager. The performance of these Private Funds typically is reported
directly from the sponsor. Clients investing in Private Funds are provided with private placement
memorandums and other offering and subscription documentation that detail the nature, risks,
and associated fees of each Private Fund. It is important that the client read these documents
before investing to fully understand the types of investments, risks and conflicts pertaining to the
Private Funds. IDA and certain IDA investment adviser representatives (“IARs”) have affiliations
and/or arrangements with the issuer, general partner, managing member, or investment manager
(as applicable) of certain Private Funds. Also, there are times when certain IDA Associated Persons
invest in Private Funds.
Mr. Jason Labrum, who is the owner and Founder/CEO of IDA, and Mr. Alex Klingensmith, President
of IDA, are partial owners and co-Managing Members of Invictus Real Estate Partners, LLC (“RE
Partners”). RE Partners serves as the Managing Member of the Invictus Total Return Real Estate
Fund, LP (“Invictus Fund”), which is a private real estate fund. Because the fund is closed to new
capital and investors, IDA IARs, Mr. Labrum, and Mr. Klingensmith are no longer recommending the
Invictus Fund to qualifying IDA clients.
In addition, please refer to Items 5, 6, 8, 10, 11, 13, and 14 for further disclosures regarding the
Invictus Fund, including the fees received by Mr. Labrum and Mr. Klingensmith and how IDA
addresses the conflict surrounding this arrangement.
C. General Information about IDA’s Advisory Services
As indicated above, advisory services provided by IDA are customizable based upon the individual
needs, objectives, and other financial goals of the client. Early on in the relationship, IDA will
typically memorialize each client’s investment objectives, risk tolerance, time horizons and other
important information, including any investment guidelines, in a client profile or similar document.
This information, together with any other information relating to the client’s overall financial
circumstances, will be used by the Firm to determine the most appropriate asset allocation and
investment strategy to best meet the client’s financial goals.
IDA will not assume any responsibility for the accuracy of the information provided by the client.
The Firm is not obligated to verify any information received from the client or from the client’s
other professionals (e.g., attorney, accountant, etc.) and is expressly authorized to rely on such
information. Under all circumstances, clients are responsible for promptly notifying the Firm in
writing of any material changes to the client’s financial situation, investment objectives, time
horizon, tax status, risk tolerance or other material information that the Firm may have relied upon
in rendering its services. In the event that a client notifies the Firm of such changes, IDA will review
the changes and may recommend revisions to the client’s financial plan and/or portfolio.
There are times when a client may decide to use margin in their account, or when a margin account
is necessary, such as when a client invests in certain types of options. Clients should be aware that
the use of margin creates a conflict of interest between IDA and our clients since our investment
management asset-based fees are calculated on the full value of a client’s assets under
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management, including any margin balance, which means clients with margin balances in their
account will pay a higher fee than they would if they had a cash account. In addition, clients will be
charged margin interest by the custodian on the debit balance in their custodial account. (Please
refer to Item 5 below for further information on fees)
Margin accounts also carry risks, which are summarized in Item 8 below and should be carefully
considered before opening a margin account. Please note that using margin is not suitable for all
investors; the use of margin increases leverage in a client’s account and therefore increases
overall risk.
In addition, depending on the needs of a client the Firm will recommend and assist a client with
obtaining a securities-backed loan or line of credit with an unaffiliated third-party bank or
custodian. These types of loans are not suitable for all investors and carry some risks (please refer
to Item 8 below for details on applicable risks). There also is a conflict of interest surrounding the
Firm’s recommendation to obtain such a loan, mainly due to the fact that the loan proceeds can be
used in place of a client having to withdraw assets from their account managed by the Firm.
Therefore, the Firm continues to receive fees on the securities in the account even though they
are used as collateral. To address this conflict, the Firm has implemented policies and procedures
to ensure that all recommendations being provided to clients are suitable and the clients are aware
of all material risks and conflicts. Clients should not obtain such a loan or line of credit without fully
understanding applicable costs, benefits, conflicts, and risks.
D. IPO and SPO Consulting Services
From time-to-time IDA receives requests from qualified clients for IDA to obtain shares in a
specific initial or secondary initial offering (IPO and SPO) on behalf of the client. IDA provides this
service on a very limited basis and only when we believe the requesting client is not otherwise
prohibited from investing in such public offerings. IDA reserves the right to turn down any
requesting client. In addition, there can be times when IDA is not able to obtain some or all of
requested shares.
IDA does not provide any recommendations or investment advice regarding the IPOs/SPOs, and
shares obtained will be held by the client in an unmanaged account.
E. Advisory Agreement with IDA
Prior to engaging IDA to provide services, each client will be required to enter into one or more
written agreements with us, setting forth the services to be provided, the fees to be charged and
the terms and conditions under which we will render our services. IDA will provide this Brochure
and the applicable Brochure Supplements (Form ADV Part 2B) to each client or prospective client
prior to or upon execution of our written agreement. We also provide a copy of Form CRS to each
new or prospective retail client. The advisory relationship will continue until terminated by the
client or IDA in accordance with the provisions of the executed agreement(s).
F. Amount of Client Assets Managed
As of March 25, 2025, IDA manages $828,210,292 in assets on a discretionary basis. IDA has a total
of $1,140,249,278 under advisement (including regulatory assets under management) which
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includes $312,038,986 in Retirement Plans. IDA also has an additional $23,486,531 attributable to
client cash or courtesy account holdings that are not currently receiving management.
ITEM 5: FEES AND COMPENSATION
A. Compensation for Financial Planning Services
Financial Planning costs are dependent upon several factors, including the level and scope of the
services provided, the type of planning selected by the client, the complexity of the client situation
and the professional rendering the financial planning services. Prior to the Firm’s commencement
of Financial Planning the client may be required to pay all, but in no case less than 50%, of the
Firm’s estimated fee based on the anticipated fees for the services selected. The remaining
amount is due once the Financial Plan is complete.
The Firm’s financial planning fees are assessed either as a one-time fixed fee or an ongoing hourly
fee, dependent upon the services received. Generally, fixed fee rates range from a minimum of
$2,500 to $10,000. Our hourly rate ranges from $175 to $675. These rates can be negotiated at the
sole discretion of the Firm. Additionally, the Firm will periodically waive all or a portion of its
financial planning fee for certain new clients that become investment management or retirement
plan clients and reserves the right to do so for other financial planning clients. There also are times
when IDA utilizes marketing campaigns which offer waiver of all or a portion of the financial
planning fee to new financial planning clients. IDA has clients that are charged lower fees than
those reflected above.
Should a client elect to implement the investment recommendations contained in their financial
plan, additional costs would apply, such as transaction fees, mutual fund expenses, and/or third-
party advisory fees, as applicable. Please refer to Item 5.F. below for further information.
Certain IARs of IDA are licensed insurance agents with our affiliated insurance agency, Intelligence
Driven Insurance Solutions (“IDIS”) (see Item 10 for details), and other various life, health, and
disability insurance companies. There are times when these IARs recommend the purchase of
certain insurance products through IDIS, and/or other insurance companies, to IDA clients as part
of their financial plan. These insurance products can include, but not be limited to life insurance,
health and disability insurance, and fixed index annuities. Clients are not obligated to purchase the
insurance through IDIS or any other insurance company that the IAR is associated with and remain
free to purchase through any insurance company of their choosing, or not purchase at all.
However, if they do purchase through IDIS or an insurance company the IAR is associated with, the
IAR, in his or her capacity as an insurance agent, will receive normal and customary commissions.
The amount of these commissions and timing of payment can vary depending on the type of
insurance purchased. Please refer to Item 10 for additional information, including applicable
conflicts and how IDA addresses the conflicts.
B. Compensation for Investment Management Services
As described in greater detail below, IDA charges fees based on a percentage of assets under
management for its Investment Management Services. The specific fees charged by IDA for its
Investment Management Services will be set forth in each client’s written Agreement. Advisory
fees are negotiable under certain circumstances at the sole discretion of IDA, and arrangements
with any particular client can differ from those described below. Although IDA believes its advisory
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fees are competitive, clients should be aware that lower fees for comparable services may be
available from other sources.
1. Asset-Based Fees
The Firm’s maximum annual advisory fee for clients paying a percentage of assets under
management is 1.25%. The specific investment management fee charged to a client is set forth in
each client’s Agreement and is determined based on the size of the assets under management,
complexity of the portfolio, extent of activity in the account and/or other reasons agreed upon by
IDA and the client. We typically use a fee scale, which applies to the market value of a client's
account at each tier, resulting in a blended rate. However, in certain cases, we may charge a flat
fee instead of a tiered fee, depending on the specific circumstances of the client's account. For
purposes of calculating a client’s assets under management, IDA will consider all investment
management accounts which constitute a “household” of the client’s assets. Typically, a client’s
household consists of any spouse, parent, child, partner, or sibling who resides at the same mailing
address as the client. IDA will include other related accounts who may not reside at the same
mailing address, if requested by the client.
When determining the value of a client’s assets for billing purposes, IDA will rely upon the valuation
provided by the custodian, unless in IDA’s judgment the valuation appears incorrect or
inappropriate. Should that be the case, IDA will value the client’s assets in accordance with our
written valuation policy and procedures. Please refer to Item 5.G below for a summary of our
valuation policy.
The Firm requires a minimum fee of $2500.00 per quarter ($10,000 per year); however, there are
certain circumstances where IDA will negotiate, lower, or waive the minimum. These include but
are not limited to: (i) when a household is related to another household (family members living
separately) that meets the minimum, (ii) when the client will meet the minimum within 12 months,
(iii) clients that also pay financial planning, consulting or annuity trail revenue that meets the
minimum amount, (iv) employees and their family members. All fees are negotiable at the sole
discretion of IDA. For any client that has assets under management that are less than $1,000,000,
the minimum fee charged by IDA will equate to more than 1.25%.
IDA reserves the right to discount and/or waive our management fees. For example, employees
and their family members are either charged a lower percentage or the fee is waived. In addition,
clients who don’t receive IDA’s full scope of services may pay less than the standard fee scale on
certain accounts (i.e.. Institutional and Cash Management accounts).
In addition, legacy fee arrangements exist with certain clients, which results in higher or lower fees
being charged in contrast to our standard fee schedule. These arrangements were negotiated in
the past based on several factors and other considerations. While we strive to ensure that all
clients are charged a fair and reasonable fee, these legacy arrangements may result in some
clients paying different fees than others.
The Firm’s investment management fees are assessed each calendar quarter, charged in advance,
and are calculated based upon a percentage of the Client’s assets under management, including
cash, cash equivalents and accrued interest, as of the close of business on the last business day of
the preceding calendar quarter (including assets invested in Private Funds, with the exception of
the Invictus Fund). As referenced in Item 4 above, IDA does not include any account margin balance
when calculating its investment management fees, therefore the fee is charged on the amount of
assets being managed, not net of the negative margin balance.
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The management fees are automatically deducted from the client’s account by the custodian as
soon as practicable following the end of each quarter unless a client has elected to be billed
directly in which case an invoice will be delivered to the client. Investment management fees are
generally directly debited from the account for which the fee is derived except for the following
reasons: 1) the client specifies another Client Account that they would like the fee debited, 2) Held
away accounts, such as 401(k)’s, which cannot be directly debited. If the client does not have
another account to debit, clients will be invoiced for the management fee. Should a client open an
account during a calendar quarter, the Firm’s management fee will be prorated based on the
number of days the account was open during the quarter. Billing adjustments will be made for
deposits and withdrawals of cash and/or securities made during the previous quarter and will be
subject to the same billing procedures. In the event the Firm’s services are terminated mid-
quarter, any paid, unearned fees will be promptly refunded to the client. The number of days the
account was managed during the quarter until termination is used to determine the percentage of
the management fee earned (based on the number of days in the quarter) and the balance is
refunded.
The custodian delivers an account statement to the client at least quarterly, showing (among other
things) all disbursements, including advisory fees, deducted from the account. The client is
encouraged to review all account statements for accuracy, including the amount of advisory fees
being deducted, as this review is not done by the custodian.
The Firm may amend its standard fee schedule at any time by giving thirty (30) days advanced
written notice to clients.
In the case where IDA utilizes the Betterment wrap-fee program, Betterment calculates and
deducts all applicable wrap fees from each wrap client’s account and pays IDA its investment
management fee.
Please note that the internal fees charged by mutual funds, Private Funds, and third-party advisers
are in addition to IDA’s investment advisory fee. Please refer to Item 5.F below for additional
information.
As outlined in Item 4 above, Mr. Labrum, who is the principal owner and Founder/CEO of IDA, and
Mr. Alex Klingensmith, President of IDA, are partial owners and co-Managing Members of RE
Partners. RE Partners serves as the Managing Member of the Invictus Fund, which is a private real
estate fund. Because the fund is closed to new capital and investors, IDA IARs, including Mr.
Labrum and Mr. Klingensmith no longer recommend the Invictus Fund to qualifying IDA clients. For
existing assets invested in the Invictus Fund, IDA will not charge investment advisory fees on the
same assets and no IAR of IDA will receive commissions or any other transaction-based
compensation from the Invictus Fund or RE Partners. Mr. Labrum and Mr. Klingensmith no longer
receive an indirect benefit on assets invested in the Invictus because the Fund is no longer
charging fees to clients that are invested in the Fund. Please see Item 4 above and Items 6, 8, 10, 11,
13, and 14 below for additional information regarding fees, affiliations and conflicts of interest
concerning this relationship.
C. Compensation for Retirement Plan Solutions
The Firm’s retirement plan maximum annual advisory fee for clients paying a percentage of assets
under management is 0.95%. The specific fee charged to a client is set forth in each client’s
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Agreement and is determined based on the size of the assets under management, complexity of
the plan, and/or other reasons agreed upon by IDA and the client.
We typically use a fee scale, which applies to the market value of a plan at each tier, resulting in a
blended rate. However, certain custodians and record keepers may not have the ability to calculate
fees based on a scale, and as a result, we charge a flat rate that is reviewed and adjusted
periodically as agreed upon by IDA and the client. Please note that the flat fee may differ from the
standard retirement plan fee scale, but it is based on our best effort to ensure that our fees are
reasonable and reflective of the services provided to our clients.
When determining the value of plan assets for billing purposes, IDA will rely upon the valuation
provided by the plan sponsor, custodian, or recordkeeper, unless in IDA’s judgment the valuation
appears incorrect or inappropriate. Should that be the case, IDA will value the plan assets in
accordance with our written valuation policy and procedures. Please refer to Item 5.G below for a
summary of our valuation policy.
The Firm requires a minimum fee of $1250.00 per quarter ($5,000 per year); however, there are
certain circumstances where IDA will negotiate, lower, or waive the minimum. All fees are
negotiable at the sole discretion of IDA and IDA reserves the right to discount and/or waive our
management fees. Clients who don’t receive IDA’s full scope of services may pay less than the
standard fee scale on certain accounts. Legacy fee arrangements exist with certain clients, which
result in higher or lower fees being charged in contrast to our standard fee schedule. These
arrangements were negotiated in the past based on several factors and other considerations.
While we strive to ensure that all clients are charged a fair and reasonable fee, these legacy
arrangements may result in some clients paying different fees than others.
This fee is assessed monthly or quarterly, in arrears or advance, depending on calculation
procedures of the applicable custodian. In most cases, such fees will be calculated and
automatically deducted from the plan by the custodian as soon as practicable following the end of
each applicable billing period and paid to IDA. In some cases, IDA will calculate the fee and invoice
plan clients directly at IDA’s discretion.
Should a retirement plan client open an account during the quarter, the Firm’s advisory fee will be
prorated based on the actual number of days the account was open during the quarter. In the event
the Firm’s services are terminated mid-quarter, any paid, unearned fees will be promptly refunded
to the Client, and any earned, unpaid fees will be due and payable to IDA.
At times, IDA charges a fixed fee for consulting and plan implementation services. These fees are
negotiable and described in the client’s Agreement with IDA. There are times when IDA utilizes
marketing campaigns which offer waiver of a portion of the annual fee to new retirement plan
clients.
D. Futuready 401(k) Investment Advisory Fees
For the advisory services provided by IDA under the Futuready 401(k) platform, the investment
advisory fee (see fee schedule in Item 5.C above) will be based on the value of assets in the ERISA
401K Plan as of the last business day of the preceding quarter. The fee will be billed either in
advance or arrears depending on the plan sponsor selection and will be payable in full within thirty
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(30) days of record-keeper fee calculation when debiting Plan assets or from the date of IDA’s
invoice payable by the plan sponsor
The fees paid to IDA do not include the fees that are charged by The Retirement Plan Company,
LLC and Matrix Trust Company, or any other applicable third-party fees. Please refer to Item 5.F
below for further information.
IDA also will charge a one-time Project Fee, which covers certain services offered, other than
investment management. or for additional services requested by a platform client. The amount of
this one-time fee is negotiated based on the services that will be provided, and generally required
to be paid at the beginning of the engagement. However, IDA has made arrangements in the past,
and can in the future, where up to 50% of the fee is paid upfront, with the rest billed upon full
implementation of the plan.
E. IPO and SPO Consulting Services Fees
IDA charges an annual consulting fee of up to $20,000 for these services. Clients receiving this
service are usually billed on a quarterly basis.
F. General Information on Other Fees
Clients incur certain fees or charges imposed by third parties other than IDA in connection with
investments or recommendations made by the Firm. These fees and charges are separate and
distinct from the fees or charges stated above and can include, but not be limited to: custodial
fees, mutual fund fees and expenses including 12b-1 fees, certain deferred sales charges on
previously purchased mutual funds transferred into the account, Private Fund management and
incentive/performance fees, other transaction related fees, IRA and Qualified Retirement Plan
fees, interest charged on margin borrowing, interest charged on debit balanced, “spreads” imposed
by brokers and dealers representing implicit transaction costs, commissions and transfer taxes.
Information regarding fees or charges assessed by any mutual funds held in client accounts is
available in the appropriate prospectus. IDA is not responsible for, and does not receive any
portion of, the fees imposed by such third parties.
In addition, client assets invested with third party advisers, recommended and/or utilized by IDA
will be subject to management fees charged by those third-party advisers, as described in each
manager’s disclosure brochure (Form ADV Part 2A).
Client assets invested in Private Funds are also subject to management fees,
performance/incentive fees, and other expenses as described in each fund’s offering materials.
IDA invests in open-end mutual funds and ETFs in client portfolios. Each mutual fund charges fees
to shareholders, which are described in their respective prospectus and usually include a
management fee, administrative and operations fees, and certain distribution (e.g., 12b-1 fees)
and/or redemption fees. These fees are generally referred to as a fund’s “expense ratio” and the
fees are deducted at the mutual fund level when calculating the fund’s net asset value (“NAV”) and
have a direct bearing on the fund’s performance. Certain mutual funds also charge an up-front or
back-end sales charge. In addition, some open-end mutual funds offer different share classes of
the same fund, and one share-class can have a higher expense ratio than another share class. The
most economical share class will depend on certain factors, including the amount of time the
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shares are held by a client and the amount a client will be investing. Mutual fund expense ratios
vary by mutual fund, so it is important to read the mutual fund prospectus to fully understand all
the fees charged.
IDA will purchase the most economical share class available at the time of purchase. For new
clients that hold any mutual fund upon account opening, IDA performs a review to determine
whether such mutual fund remains suitable for the client’s current investment objectives. If we
believe the fund remains suitable, then we will check to see if a lower cost share class is available
and then if deemed more economical for the client based on facts and circumstances, we will
transfer the client’s mutual fund holding into such share class. However, there have been times in
the past, and can be in the future, when IDA does not have access to lower costs share classes.
This mainly happens when the client’s custodian does not offer a lower cost share class for some
or all the mutual funds bought for and/or held in clients’ accounts, or the investment amount does
not meet the share class minimum investment requirement. Transaction fees also play a role in the
overall costs when investing in mutual funds. Some custodians offer certain higher cost mutual
fund share classes for purchase at no transaction cost. When that applies, IDA will purchase a
more expensive share class if we determine, based on facts and circumstances, that such
transaction would be the most economical for a client. We also will transfer a client into a lower
cost share class at a later date if we determine at that time that it is beneficial for the client.
The fees and expenses described in this section 5.F are separate from and in addition to the fees
charged by IDA. All fees charged to a client’s account lowers the overall performance of the
account. Therefore, clients should carefully review the fees charged by custodians, and any mutual
funds, third party advisers, and Private Funds in which the client’s assets are invested, and any
other applicable third-party fees, together with the fees charged by IDA, to fully understand the
total amount of fees to be paid by the client and in order to evaluate the advisory services being
provided.
As mentioned above, certain IDA IARs receive compensation based on certain insurance
recommendations made to clients. Because of that, clients should be aware that the receipt of
additional compensation by IARs of the Firm creates an inherent conflict of interest and can affect
the judgment of these individuals when making recommendations. This is due to the fact that the
IAR, when receiving compensation, has an incentive to make recommendations based on the
compensation received rather than on a client’s needs. IDA has adopted certain procedures
designed to mitigate the effects of conflicts. IDA and its IARs endeavor at all times to put the
interests of the clients first, and recommendations only will be made to the extent that they are
reasonably believed to be in the best interests of the client. Additionally, the conflicts presented by
these practices are disclosed to clients at the time of entering into an advisory agreement, mainly
through the delivery of the IDA Disclosure Brochure (ADV Part 2A) and ADV Part 2B Supplement
Brochures. Clients are not obligated to implement any insurance recommendations made by IDA or
any of its affiliates. Should a client decide to implement such recommendations, the client has the
discretion to choose any insurance agent and/or agency to complete the transaction.
With respect to the PenChecks program, IDA receives an integration and maintenance fee from
PenChecks, Inc. for administrative services. This fee is paid by PenChecks from its own revenues
and does not increase the fees paid by plan participants. Importantly, participants are not charged
both a plan-level advisory fee and a PenChecks administrative fee at the same time. Once assets
are rolled out of an employer-sponsored plan and into a PenChecks IRA, those assets are no longer
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included in the plan’s billing schedule with IDA as the adviser. At that point, the PenChecks
administrative fee applies, but the IDA plan fee does not.
Please refer to Item 10 for additional information regarding the financial industry affiliations of IDA
and its IARs.
G. IDA’s Valuation Policy
When determining the market value of an account for purposes of calculating advisory fees, IDA’s
policy is as follows: for all publicly traded securities held in client accounts, IDA relies on daily
prices received from clients’ custodians. In the event we believe any securities price received is
incorrect, we will value the holding(s) in accordance with our valuation policy and procedures and
based on the specific facts and circumstances of the valuation event.
For investments in Private Funds, IDA relies upon the valuations provided by the issuer of each
Private Fund. Depending on the type of Private Fund and underlying investments, valuations can be
reflected at cost until such time as the issuer provides an updated valuation. In the event that a
valuation is not timely provided by the operator/issuer or there is some market or other relevant
event which IDA believes impacts the valuation provided, then the Private Fund holding will be fair
valued in accordance with IDA’s written valuation procedures.
Please also refer to Item 13 for further information regarding reporting valuations on client account
statements.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
IDA does not charge advisory fees on a share of the capital appreciation of the funds or securities
in a client account (i.e., performance-based fees) nor engage in side-by-side management.
Some of the Private Funds that IDA’s investment management clients invest in do charge
performance/incentive-based fees, which are outlined in the respective product’s offering
documents and should be reviewed by investors. These performance fees can only be charged to
investors that meet the definition of “qualified client” outlined in Rule 205-3 under the Investment
Advisers Act of 1940. Any client or IDA employee investing in a Private Fund that charges
performance/incentive fees that did/does not meet such definition is not charged a
performance/incentive fee by the Private Fund. IDA does not receive any portion of these fees.
Please refer refer to Item 8 below regarding risks surrounding Private Funds (including the Invictus
Fund) and other investments made by IDA.
ITEM 7: TYPES OF CLIENTS
A. Description
IDA provides its services to individuals, qualified and non-qualified pension and profit-sharing
plans, trusts, estates, charitable organizations, corporations, business entities, Private Placement
Insurance companies, Eleemosynary Organizations, and Native American Sovereign Nations &
Organizations.
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B. Conditions for Managing Accounts
Prior to engaging IDA to provide Investment Management Services or Financial Planning Services,
as described in this Brochure, the client will be required to enter into one or more written
agreements with IDA setting forth the terms and conditions under which the Firm will render its
services.
When IDA provides investment advice to a client, we are deemed a fiduciary under certain federal
regulations and within the meaning of Title I of the Employee Retirement Income Security Act
and/or the Internal Revenue Code, as applicable, which are laws governing retirement accounts.
The way the firm makes money creates conflicts of interest; however, as a fiduciary, IDA and its
supervised persons are required to always act in our clients’ best interests, which means we must,
at a minimum take the following steps:
• Meet a professional standard of loyalty and care when making investment
recommendations.
• Always put our clients’ interests ahead of our own when making recommendations and
providing services.
• Disclose all conflicts of interest and how the Firm addresses such conflicts.
• Adopt and follow policies and procedures designed to ensure that we give advice and
provide services that remains in each client’s best interest.
• Charge an advisory fee that is reasonable for our services.
• Not provide, or withhold, any information that could render our advice and/or services
misleading.
If a client’s account is a pension or other employee benefit plan governed by the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”), IDA may be deemed an ERISA
fiduciary to the retirement plan when providing certain services. When that is the case, and IDA
receives fees that are over $1,000, the Firm will provide required disclosures to the “responsible
plan fiduciary” (as such term is defined in ERISA) in accordance with Section 408(b)(2). The
disclosures will cover the services IDA provides and the direct and indirect compensation the Firm
receives by such ERISA clients. Generally, these disclosures are contained in this Disclosure
Brochure, the Client Agreement, and/or in separate ERISA disclosure documents and are designed
to enable the ERISA plan’s fiduciary to: (1) determine the reasonableness of all compensation
received by the Firm; (2) identify any conflicts of interests; and (3) satisfy reporting and disclosure
requirements to plan participants.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS
A. Methods of Analysis and Investment Strategies
IDA Strategy Portfolios
IDA primarily uses fundamental analysis in constructing its asset class-based model portfolios. The
sources of information used by IDA to perform its analysis include, but are not limited to, market
news reports, third party research from various sources, rating services, company annual reports,
prospectuses and other offering documents, SEC filings, company press releases, and
interpretation of exchange market data. Following an investment, IDA will continue to monitor the
progress and suitability of portfolio investments as well as market and economic outlook.
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Generally, the Firm recommends asset allocation based upon information provided by the client
reflecting their particular financial circumstances, investment needs, goals and objectives and risk
tolerance. This can include multiple securities asset-classes consisting of no- or low-load mutual
funds and/or ETFs which are available to clients as any one of the IDA Strategy allocations which
generally fall among the following risk tolerance levels:
1.
2.
3.
4.
5.
Aggressive Growth: A portfolio that is purely focused on aggressive growth of
capital with little or no regard for volatility in the markets
Growth: A portfolio focused on growth of capital with some consideration for
volatility
Moderate: A portfolio that has equal consideration for growth of capital and
reduction of volatility
Conservative: A portfolio primarily focused on the preservation of capital with some
consideration for growth
Capital Preservation: A portfolio structured for the preservation of capital with little
appetite for volatility or risk.
Private Fund Investments
IDA clients may invest in Private Funds that employ a variety of investment processes and
strategies, many of which involve significant risks. The strategies for the Private Funds, including
the Invictus Fund are disclosed in each Private Fund’s offering documents and can include, but not
limited to hedging, leverage, short sales, uncovered options, real estate investments, and other
non-liquid investments. Such strategies carry a risk of total loss of principal. Each Private Fund
investment has varying degrees of illiquidity depending on the type of fund and its underlining
investments, which are outlined in each fund’s offering documents and should be reviewed
carefully prior to investment.
B. Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. Prior to
engaging IDA to perform investment advisory services, a client should carefully consider: 1)
committing to management on only those assets that the client believes will not be needed for
current purposes and that can be invested on a long-term basis, 2) that volatility from investing in
the stock market can occur, and 3) that over time the client’s assets can fluctuate and at any time
be worth more or less than the amount invested.
Some of the risks of loss a client should be aware of include, but are not limited, to the following:
•
Interest-Rate Risk: Fluctuations in interest rates can cause investment prices to fluctuate.
For example, when interest rates rise, yields on existing bonds become less attractive,
causing their market values to decline.
• Market Risk: The price of a stock, bond, mutual fund, or other security can drop in reaction
to tangible and intangible events and conditions. This type of risk is caused by external
factors independent of a security’s particular underlying circumstances.
•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a
dollar next year, because purchasing power is eroding at the rate of inflation.
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• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar
against the currency of the investment’s originating country. This is also referred to as
exchange rate risk.
• Equity (stock) Market Risk: Common stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence in and
perceptions of their issuers change. If you held common stock, or common stock
equivalents, of any given issuer, you would generally be exposed to greater risk than if you
held preferred stocks and debt obligations of the issuer.
• Options Risk: Options on securities can be subject to greater fluctuations in value than an
investment in the underlying securities. Purchasing and writing put and call options are
highly specialized activities and entail greater than ordinary investment risks. Please see
below for more details.
• ETF and Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear additional
expenses based on your pro rata share of the ETF’s or mutual fund’s operating expenses,
including the potential duplication of management fees and internal custodial costs. The
risk of owning an ETF or mutual fund generally reflects the risks of owning the underlying
securities the ETF or mutual fund holds.
• Private Funds Investment Risk: The managers of the Private Funds will have broad
discretion in selecting the investments for the fund. There are few limitations on the types
of securities or other financial instruments which can be traded and no requirement to
diversify. Depending on the type of Private Fund, the Private Fund’s manager may trade the
assets of the fund on margin or otherwise leverage positions, thereby potentially
increasing the risk to the Private Fund and its investors. In addition, because the vehicles
are not registered as investment companies, there is an absence of regulation. There are
numerous other risks in investing in these securities. The client should read the private
placement memorandum and/or other documents explaining such risks, before investing.
• Political and Legislative Risks: Companies face a complex set of laws and circumstances in
each country in which they operate. The political and legal environment can change rapidly
and without warning and with significant impact, this is especially true for companies
operating outside of the United States or that conduct a portion of their business outside
of the United States.
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to
fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular
company within an industry. Generally, business risk is that a company will go bankrupt or
perform below expectations. Every company carries the business risk that it will produce
insufficient cash flow in order to maintain operations. Business risk can come from a
variety of sources, some systemic and others un-systemic. That is, every company has the
business risk that the broader economy will perform poorly and therefore that sales will be
poor, and also the risk that the market simply will not like its products.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally,
assets are more liquid if there is an active market for the asset. For example, Treasury Bills
are highly liquid, while real estate properties are not.
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• Fixed Income Risk: When investing in bonds, there is the risk that the issuer will default on
the bond and be unable to make payments. Further, individuals who depend on set amounts
of periodically paid income face the risk that inflation will erode their spending power.
Fixed-income investors receive set, regular payments that face the same inflation risk.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times
and bad. During periods of financial stress, the inability to meet loan obligations can result
in bankruptcy and/or a declining market value.
• Margin Risk: There are certain risks associated with a margin account. These risks include,
but are not limited to the following:
o An owner of a margin account can lose more assets than deposited. A decline in the
value of securities that are purchased on margin usually requires the owner to provide
additional monies to the account to avoid the forced sale of those securities or other
securities in the margin account.
o The custodian can force the sale of securities in a margin account. If the equity in the
account falls below the maintenance margin requirements under the law—or the
custodian’s higher "house" requirements—the custodian can sell the securities in the
margin account to cover the margin deficiency. The owner would be responsible for any
short fall in the account after such a sale.
o The custodian can sell securities in the margin account without contacting the owner.
However, as a matter of good customer relations, most custodians usually attempt to
notify their customers of margin calls even though they are not required to do so.
o An owner of a margin account is not entitled to an extension of time on a margin call.
While an extension of time to meet initial margin requirements may be granted by the
custodian under certain conditions, they are not required to provide any extension. In
addition, they also are not required to provide an extension of time to meet a
maintenance margin call.
• Securities Backed Loans/Lines of Credit: Some of the risks include: (i) failure to perform by
the lender due to financial instability, (ii) tax consequences and loss of appreciation due to
premature sale of the securities used as collateral, (iii) lack of funds to repay the loan, and
(iv) high cost and high interest rate charges. Additional information about these types of
loans can be found at https://www.sec.gov/oiea/investor-alerts-bulletins/sbloc.html.
Depending on the sophistication and risk tolerances of its clients, IDA recommends, as part of a
client’s overall investment strategy, that a portion of such client’s assets be invested in Private
Funds or other alternative investments. Such investments present special risks for IDA’s clients,
including without limitation, limited liquidity, higher fees, volatile performance, heightened risk of
loss, limited transparency, special tax considerations, subjective valuations, and limited regulatory
oversight. Therefore, private investments may not be suitable for all IDA clients and will be offered
only to those qualifying clients for whom an investment therein is determined to be suitable
(Please refer to Item 12 below for further information on allocation of Private Fund investments).
Generally, such investments are available for investment only to a limited number of sophisticated
investors who meet the definition of “accredited investor” under Regulation D of the Securities Act
of 1933, as amended (the “Securities Act”) and “qualified client” under the Investment Advisers Act
of 1940. It is important that each potential qualified investor fully read each offering or private
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placement memorandum prior to investing. Private Funds often impose performance-based fees
or incentive allocations payable to the fund manager or general partner. Such performance-based
fee/incentive allocation structures can create an incentive for the managers of the Private Funds
to make investments that are riskier or more speculative than would be the case in the absence of
a performance-based fee/incentive allocation structure.
Additionally, the performance-based fee structure could also cause the portfolio managers
responsible for the Private Funds to devote a disproportionate amount of time to the management
of the Private Funds, and compensation could be larger than it otherwise would have been because
the fee/incentive allocation will be based on account performance instead of a percentage of
assets under management.
Some of the Private Funds that IDA invests in for clients employ alternative or riskier strategies,
such as the use of leverage or hedging. Leverage is the use of debt to finance an activity. For
example, leverage is used when one uses margin to buy a security. Hedging on the other hand
occurs when an investment is made in order to reduce the risk of adverse price movements in a
security. For example, hedging is used when one takes an offsetting position in a related security,
such as an option or short sale. While leverage or hedging can operate to increase rates of return it
also increases the amount of risk inherent in an investment. Additionally, certain Private Funds can
be more illiquid than others, meaning that an investor’s investment can be “locked up” for a defined
period of time or for the life of the Private Fund. The illiquidity of each Private Fund depends on a
few factors, including but not limited to the type and liquidity of the Private Fund’s underlying
investments. It is important for investors to read the Private Fund’s offering documents fully
before investing.
For certain clients, IDA also employs the use of options. Below are some of the main risks
associated with investing in options:
• When writing covered call options to produce income for a client’s account, there can be
times when the underlying stock is “called” (call option contract exercised or assigned) by
the investor that purchased the call option. That means the client would be required to sell
the underlying security at the exercise (pre-determined) price to that investor.
• Option positions can be adversely affected by company specific issues (the issuer of the
underlying security) which include but are not limited to bankruptcy, insolvency, failing to
file with regulatory bodies, being delisted, having trading halted or suspended, corporate
reorganizations, asset sales, spin offs, stock splits, mergers, and acquisitions. In addition,
market related actions, political issues, and economic issues can adversely affect the
option market. These factors could restrict, halt, suspend, or terminate option positions
written (sold) or purchased.
• Changes in value of the option do not always correlate with the underlying security, and the
account could lose more than principal amount invested.
Options involve risk and are not suitable for all clients. Therefore, a client should read the option
disclosure document, “Characteristics and Risks of Standardized Options,” which can be obtained
from any exchange on which options are traded, at www.optionsclearing.com, or by calling 1-888-
OPTIONS, or by contacting your custodian.
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Past performance is not indicative of future results. Therefore, Clients should never assume that
future performance of any specific investment or investment strategy will be profitable. Investing
in securities (including stocks, mutual funds, and bonds, etc.) involves risk of loss. Further,
depending on the different types of investments there are varying degrees of risk. Because of the
inherent risk of loss associated with investing, IDA is unable to represent, guarantee, or even imply
that the Firm’s services and methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or
declines.
ITEM 9: DISCIPLINARY INFORMATION
Registered investment advisers such as IDA are required to disclose all material facts regarding
any legal or disciplinary events that would be material to a client’s or prospective client’s evaluation
of the Firm or the integrity of its management. At this time, IDA has nothing to report.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
A. Financial Industry Outside Business Activities and Affiliations
Affiliations
1) IDA is affiliated with Intelligence Driven Insurance Solutions, LLC (“IDIS”) (California insurance
license #0N06533), which is a licensed insurance agency offering fixed indexed annuities, life,
health, long-term care, and disability insurance to its clients. Certain IARs of IDA are also licensed
insurance agents with IDIS. There are times when these IARs recommend the purchase of certain
insurance products through IDIS, and/or other insurance companies, to IDA’s clients as part of their
financial plan. Upon purchase, the IAR, in his or her capacity as an insurance agent, will receive
normal and customary commissions. The amount of these commissions and timing of payment can
vary depending on the type of insurance purchased. In addition to commissions received, the IARs
in their capacity as licensed insurance agents can receive certain sales incentives from insurance
companies, including but not limited to the award of vacation travel to domestic and foreign
locations, cash bonuses, and/or higher percentage payout of commissions. Additionally, owners of
IDA receive an indirect benefit of all insurance sales that are made through IDIS due to the fact that
owners share in the profits and losses of the agency.
A conflict exists between the interests of IDA and/or its associated persons and the interest of the
Firm’s clients to the extent that these IARs recommending the purchase of insurance products will
receive commissions and incentives for doing so, should the clients elect to follow such
recommendations, even if the recommendations are based on the best interest of the clients and
their needs. Clients are under no obligation to act upon any insurance recommendations. If a client
elects to act on any insurance recommendation, the client is under no obligation to effect the
transaction through IDIS, or through any IAR of the Firm.
2) IDA owns 100% of IDA Tax which is an Accounting & Tax Services firm that provides tax planning
and preparation services. From time to time, an IDA IAR will refer a client to IDA Tax for services.
Such referrals create a potential conflict of interest, since IDA and its owners, some of whom are
IARs, will receive an indirect benefit if a client engages IDA Tax for services, since they share in the
profits and losses of IDA Tax. Clients are under no obligation to engage IDA Tax and are free to
select any CPA firm of their choosing.
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Importantly, IDA is a fiduciary and as such must act at all times in the best interest of its clients. To
further address the conflicts identified in #1, 2, & 3 above, IDA provides disclosures to its clients,
mainly through delivery of this Brochure, and has implemented procedures to monitor and
periodically review the sales practices of its IARs to help ensure all recommendations are made in
accordance with the needs of each client.
Outside Business Activities
In addition, Mr. Jason is the Managing Member of JADL, LLC, which serves as property manager for
the building where IDA’s principal office in Carlsbad, CA is located. IDA leases the space from JADL,
LLC. Mr. Jason Labrum spends less than 1% of his time on this activity.
Finally, as outlined in Item 4 above, Mr. Jason Labrum and Mr. Alex Klingensmith are partial owners
and serve as co-Managing Members of RE Partners. RE Partners serves as the Managing Member of
the Invictus Fund, which was recommended to certain IDA clients in the past but is no longer open
to new capital or investors. Mr. Labrum spends less than 1% of his time on this activity. Mr.
Klingensmith spends less than 1% of his time on this activity.
Please refer to Form ADV Part 2B supplemental disclosure brochures for Messrs. Jason Labrum
and Alex Klingensmith for complete information on their outside business activities.
B. Recommendations of Certain Private Fund Investments and Related Conflicts
The Managing Member of the Invictus Fund is RE Partners, a real estate management firm partly
owned by Mr. Jason Labrum and Mr. Alex Klingensmith. Neither IDA nor its investment adviser
representatives (“IARs”) receive commissions or transaction-based compensation in connection
with client investments in the Invictus Fund; however, through their ownership of RE Partners, Mr.
Labrum and Mr. Klingensmith historically benefited from profits and fees paid to RE Partners by
the Invictus Fund. As of January 1, 2025, the Invictus Fund no longer charges management or
performance fees, no longer generates revenue, and no longer provides compensation to RE
Partners or IDA. Although no current economic benefit exists, the historical ownership structure
created a conflict of interest with respect to recommendations of the Invictus Fund for IDA clients.
The Invictus Fund is closed to new capital and is not being actively solicited to clients. For further
information on the compensation Mr. Labrum and Mr. Klingensmith receive for performing outside
business activities, along with information on how IDA addresses the conflicts surrounding these
activities, please refer to their respective Form ADV Part 2B – Disclosure Supplement.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND
PERSONAL TRADING
A. Description of Code of Ethics
IDA is a fiduciary who owes its clients undivided loyalty. This fiduciary obligation imposes upon IDA
and its supervised persons (includes all employees, officers, and directors) a duty to deal fairly and
to act in the best interest of its clients. In addition, this obligation imposes upon IDA and its
associated persons numerous responsibilities, including the duty to render disinterested and
impartial advice; to make suitable recommendations within the context of the total portfolio to
clients in light of their needs, financial circumstances and investment objectives; to exercise a
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high degree of care to ensure that adequate and accurate representations of its business and
other information about securities are presented to clients; and to not engage in fraudulent,
deceptive or manipulative practices.
To this end, IDA has adopted a Code of Ethics (“Code”) which establishes standards of conduct for
the Firm’s supervised persons and includes general requirements that such supervised persons
comply with their fiduciary obligations to clients and applicable securities laws, and specific
requirements relating to, among other things, personal trading, insider trading, and conflicts of
interest, such as outside business activities and political contributions,
Because IDA’s investment professionals and supervised persons transact, from time to time, in the
same securities (including Private Funds) for their personal accounts that the Firm trades in client
accounts, it is important to mitigate the potential conflicts of interest surrounding this activity. As
such, IDA has adopted personal securities transaction policies in its Code, which all of IDA’s
supervised persons must follow. Specifically, the Code requires personnel to report personal
trades and holdings and prohibits or requires pre-clearance for certain trades in certain
circumstances. The Code also contains procedures for reporting of and/or obtaining pre-approval
for certain conflict activities. Additionally, the Code requires all supervised persons to report any
violations and contains procedures on how violations are handled. The Code is reviewed and
distributed to all supervised persons annually. IDA will provide a copy of its Code of Ethics to any
client or prospective client upon request.
B. Participation or Interest in Client Transactions
It is IDA’s policy not to enter into any principal transactions or agency cross transactions on behalf
of Client accounts. Principal transactions occur where an adviser, acting as principal for its own
account, buys securities from or sells securities to any advisory Client. Agency cross transactions
occur where a person acts as an investment adviser in relation to a transaction in which the
adviser, or an affiliate of the adviser, acts as broker for both the advisory Client and for another
person on the other side of the transaction.
As mentioned above, from time-to-time IDA’s supervised persons buy or sell for their personal
account(s) securities or investment products (including Private Funds) identical to those traded for
or already owned by clients. Such practices present potential conflicts of interest. To mitigate
these conflicts, IDA has adopted a Code of Ethics, which outlines the procedures regarding
personal trading that must be followed (see details below). Additionally, as part of IDA’s fiduciary
duty to clients, IDA and its supervised persons will endeavor at all times to put the interests of the
clients first and at all times are required to adhere to IDA’s Code of Ethics.
C. Personal Trading
In order to mitigate the conflicts of interest surrounding personal trading by supervised persons
and to comply with all applicable laws and regulations, IDA’s Code of Ethics sets forth the
professional and fiduciary standards that all supervised persons must follow, including but not
limited to obtaining preapproval from Compliance on certain personal security transactions, such
as investments in Private Funds, IPOs and other limited offerings. The Firm’s intention is to protect
client interests at all times and to demonstrate IDA’s commitment to its fiduciary duties of
honesty, good faith and fair dealing with clients. All supervised persons are expected to adhere
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strictly to the policy and are required to follow specific procedures regarding personal trading,
including:
• Adherence to the fundamental standard that supervised persons should not take
inappropriate advantage of their position;
• Conducting all personal securities transactions in a manner consistent with the adopted
policy and procedures, including obtaining pre-approval when required;
• Using reasonable care and exercise independent professional judgment when conducting
investment analysis, making investment recommendations, taking investment actions, and
engaging in other professional activities; and
• Complying with all applicable provisions of the federal securities laws.
Notably, IDA’s supervised persons also buy or sell specific securities for their own accounts based
on personal investment considerations, which IDA does not deem appropriate to buy or sell for
clients.
ITEM 12: BROKERAGE PRACTICES
In some cases, IDA maintains custody of client assets by virtue of being able to debit management
fees directly from client accounts and by having limited power to disburse client funds to one or
more third parties as specifically designated by the client via a signed Standing Letter of
Authorization “SLOA.” More information on custody can be found below in Item 15: Custody.
Because we are deemed to have custody of clients’ managed assets, such assets must be
maintained in an account at a "qualified custodian". IDA typically recommends that clients use
Charles Schwab & Co., Inc. ("Schwab"), Fidelity Brokerage Services, LLC (“Fidelity”) and Altruist
Financial, LLC (“Altruist) which are FINRA-registered and members of SIPC, as the qualified
custodian to maintain custody of client assets and to effect trades for client accounts. IDA is
independently owned and operated and not affiliated with Schwab, Fidelity or Altruist. Schwab,
Fidelity or Altruist will hold our clients' assets in a custodial account and execute securities
transactions upon instruction from IDA. While IDA recommends that you use Schwab, Fidelity or
Altruist as custodian, clients make the final decision. Each client will be required to open an
account with their selected custodian by entering into an account agreement directly with the
custodian.
As further described below, factors considered by IDA in recommending Schwab, Fidelity or
Altruist include but are not limited to, the reasonableness of their commissions, their financial
strength, product availability, research, and other services available to both the client and the IDA.
There is no direct link between our participation in a custodian’s platform and the investment
advice we give to our clients.
A. Selection Criteria
IDA will place transactions for clients’ accounts through the client’s appointed custodian (Schwab,
Fidelity or Altruist), since these custodians generally do not charge custodian fees so long as
transactions for client accounts are executed through them.
There are times, however, when we will have an alternative financial institution execute certain
individual transactions, mainly to trade in fixed income securities for accounts held at Schwab
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(referred to in this sub-section as “Prime Broker”). This is commonly referred to as “step-out”
trading and requires both IDA and the client to enter into a written agreement with the Prime
Broker (“Prime Brokerage Arrangement”). IDA only places step out trades when the Prime Broker
does not have access to the security, or we believe that best execution for such individual
transaction could be achieved outside of the Prime Broker.
Clients are under no obligation to enter into this type of arrangement with their Prime Broker and
should fully read and understand the terms of such arrangement prior to executing the agreement.
Usually, this type of arrangement requires to client to maintain a minimum net equity of cash and
securities in their managed account with the Prime Broker, as determined by the Prime Broker.
Also, there are additional transaction fees involved since the executing broker charges a
commission and the Prime Broker usually charges a transaction fee. An account will be opened
with the executing broker in the name of Schwab as prime broker designated for the benefit of the
IDA client. This allows the executing broker to execute the trade and then send the trade to the
Prime Broker for settlement into the client’s account.
Prime brokerage arrangements give IDA more access to fixed income securities beyond Schwab’s
inventory and helps us seek better execution by having greater flexibility to, in most cases,
negotiate price and commission costs with the executing broker. However, clients should
understand that the total costs of a prime brokerage transaction will be more than if IDA were to
trade only with Schwab. Importantly, IDA will only place prime brokerage transactions when we
believe such transactions will provide best execution for the clients.
IDA periodically evaluates the commissions charged and the services provided by the custodian
and compares those with other custodians to evaluate whether overall best qualitative execution
could be achieved by using alternative custodians. Other factors considered by IDA when
evaluating its choice of custodian to recommend are outlined below.
How We Select Custodians
IDA seeks to select and recommend a “custodian” who will hold your assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. IDA considers a wide range of factors, including, among others,
these:
• combination of transaction execution services along with asset custody services (generally
without a separate fee for custody);
• capability to execute, clear and settle trades (buy and sell securities for your account);
• capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.);
• breadth of investment products made available (stocks, bonds, mutual funds, ETFs, etc.);
• availability of investment research and tools that assist us in making investment decisions;
• quality of services;
• competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them;
reputation, financial strength, and stability of the provider;
the custodian’s prior service to us and our other clients; and
•
•
• availability of other products and services that benefit us, as discussed below
Schwab Custodian Arrangement
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Custody and Brokerage Costs
Schwab generally does not charge IDA client accounts separately for custody services but is
compensated by charging clients commissions or other fees on trades that it executes or that
settle into your Schwab account. Schwab's commission rates applicable to IDA client accounts
were negotiated based on our commitment to maintain IDA client assets in accounts at Schwab.
This commitment benefits you because the overall commission rates you pay are lower than they
would be if IDA had not made the commitment. In addition to commissions, Schwab charges a flat
dollar amount as a "trade away" fee for each trade that IDA executes by a different financial
institution but where the securities bought or the funds from the securities sold are deposited
(settled) into a Schwab account. These fees are in addition to the commissions or other
compensation you pay the executing financial institution. In order to minimize trading costs, IDA
will use Schwab to execute trades for your account if IDA believes it is in your best interest to do
so.
Products and Services Available to Us from Schwab
Schwab Advisor Services is Schwab's business serving independent investment advisory firms like
IDA. They provide IDA and our clients with access to its institutional services which include trading,
custody, reporting and related services – many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help us
manage or administer our clients’ accounts while others help us manage and grow our business.
Schwab's support services generally are available on an unsolicited basis (i.e., IDA does not have to
request them) and at no charge to us as long as we keep a total of at least $10 million of our clients’
assets in accounts at Schwab. Below is a detailed description of Schwab’s support services:
Schwab Services that Benefit You. Schwab's institutional services include access to a broad range
of investment products, execution of securities transactions, and custody of client assets. The
investment products available through Schwab include some to which we might not otherwise
have access or that would require a significantly higher minimum initial investment by our clients.
Schwab’s services described in this paragraph generally benefit you and your account.
Schwab Services that May Not Directly Benefit You. Schwab also makes available to us other
products and services that benefit us but may not directly benefit you or your account. These
products and services assist IDA in managing and administering our clients' accounts. They include
investment research, both Schwab’s own and that of third parties. IDA may use this research to
service all, some or a substantial number of our clients’ accounts. In addition to investment
research, Schwab also makes available software and other technology that:
• provide access to client account data (such as duplicate trade confirmations and account
• statements);
•
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts;
facilitate payment of our fees from our clients’ accounts; and
• provide pricing and other market data;
•
• assist with back-office functions, recordkeeping, and client reporting.
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Schwab Services that Generally Benefit Only Us. Schwab also offers other services intended to help
us manage and further develop our business enterprise. These services include:
technology, compliance, legal, and business consulting;
• educational conferences and events;
•
• publications and conferences on practice management and business succession; and
• access to employee benefits providers, human capital consultants and insurance
providers.
Schwab may provide some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to us. Schwab also may discount or waive its fees for some of
these services or pay all or a part of a third party's fees. In addition, Schwab may provide IDA with
other benefits such as occasional business entertainment of our personnel.
Other potential benefits to IDA include occasional business entertainment of personnel of IDA by
Schwab Advisor Services personnel, including meals, invitations to sporting events, including golf
tournaments, and other forms of entertainment, some of which may accompany educational
opportunities. Schwab makes available, arranges and/or pays vendors for products and services
rendered to IDA by independent third parties (such as Morningstar, Orion, and other IT Vendors).
While, as a fiduciary, IDA endeavors to act in its clients’ best interests, IDA’s
recommendation/requirement that clients maintain their assets in accounts at Schwab can be
based in part on the benefit to IDA of the availability of some of the foregoing products and
services and other arrangements and not solely on the nature, cost or quality of custody and
institutional services provided by Schwab, which creates a potential conflict of interest.
IDA’s Interest in Schwab's Services
The availability of these services from Schwab benefits us because IDA does not have to produce
or purchase them. IDA does not have to pay for Schwab's services so long as we keep a total of at
least $10 million of client assets in accounts at Schwab. The $10 million minimum may give IDA an
incentive to recommend that you maintain your account with Schwab based on our interest in
receiving Schwab's services that benefit our business rather than based on your interest in
receiving the best value in custody services and the most favorable execution of your transactions.
This is a potential conflict of interest.
IDA believes, however, that our selection of Schwab as custodian is in the best interests of our
clients. It is primarily supported by the scope, quality, and price of Schwab’s services (based on the
factors discussed above – see "How We Select Custodians ") and not Schwab’s services that benefit
only us. We do not believe that maintaining at least $10 million in assets at Schwab in order to avoid
paying Schwab quarterly service fees presents a material conflict of interest.
Please refer to Item 14 for further information regarding trading and compensation pertaining to
the arrangements IDA has with Schwab.
Fidelity Custodian Arrangement
IDA has an arrangement with National Financial Services LLC, and Fidelity Brokerage Services LLC
(together with all affiliates, "Fidelity") through which Fidelity provides IDA with Fidelity's "platform"
services. The platform services include, among others, brokerage, custodial, administrative
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support, record keeping and related services that are intended to support intermediaries like IDA in
conducting business and in serving the best interests of their clients, but also benefit IDA.
Platform services are provided at no cost to IDA.
Fidelity charges commissions and transaction fees to clients for effecting certain securities
transactions (i.e., transactions fees are charged for certain no-load mutual funds, commissions
are charged for individual equity and debt securities transactions). Fidelity enables IDA to obtain
many no-load mutual funds without transaction charges and other no-load funds at nominal
transaction charges. Fidelity’s commission rates are generally considered discounted from
customary retail commission rates. However, the commissions and transaction fees charged by
Fidelity may be higher or lower than those charged by other custodians.
As a result of receiving services for no additional cost, IDA has an incentive to continue to use or
expand the use of Fidelity's services. IDA has examined this potential conflict of interest when we
chose to enter into the relationship with Fidelity and believes that the relationship is in the best
interests of clients and satisfies our obligations to clients, including our duty to seek best
execution. See further information on best execution below.
Altruist Custodian Arrangement
IDA offers investment advisory services through the custodial platform offered by Altruist
Financial LLC (“Altruist”), an unaffiliated SEC- registered broker dealer and FINRA/SIPC member.
Custody, clearing and execution services are provided by Altruist Financial LLC as a self-clearing
broker-dealer. IDA’s clients establish brokerage accounts through Altruist. IDA maintains an
institutional relationship with Altruist whereby Altruist provides certain benefits to IDA, including a
fully digital account opening process, a variety of available investments, and integration with
software tools that can benefit IDA and its clients. IDA is not affiliated with Altruist. Altruist does
not supervise IDA, its agents, activities, or its regulatory compliance.
Robo-Adviser Programs
Under each robo-adviser program, the trading is performed by the sponsor of the program.
Please refer to the disclosure documents for the respective robo-adviser for further information.
B. Best Execution
As stated above, IDA’s general policy is to place client trades with their custodian (e.g., Schwab,
Fidelity or Altruist), with the exception of Prime Broker transactions, and IDA will continue to do so
as long as the Firm believes that the custodian is providing the best overall deal for the client and
they remain competitive in relation to executions and the cost of each transaction (“best
execution”).
Although IDA will strive to achieve the best execution possible for client securities transactions, this
does not require it to solicit competitive bids and IDA does not have an obligation to seek the lowest
available commission cost. In seeking best execution, the determinative factor is not the lowest
possible cost, but whether the transaction represents the overall best qualitative execution, taking
into consideration the full range of a custodian’s services, including among other things, the value of
research provided, execution capability, commission rates, and responsiveness. Consistent with the
foregoing, while IDA will seek competitive rates, it may not necessarily obtain the lowest possible
commission rates for client transactions. IDA is not required to negotiate "execution only" commission
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rates, thus the client may be deemed to be paying for research and related services (i.e., "soft dollars")
provided by the custodian which are included in the commission rate.
To ensure that custodians recommended by IDA are conducting overall best qualitative execution, IDA
will periodically (and no less often than annually) evaluate the trading process and custodians utilized.
IDA’s evaluation will consider the full range of services offered by the custodians, which can include,
but is not limited to price, commission, timing, research, aggregated trades, capable floor brokers or
traders, competent block trading coverage, ability to position, capital strength and stability, reliable
and accurate communications and settlement processing, use of automation, knowledge of other
buyers or sellers and administrative ability.
C. Soft Dollar Considerations
IDA’s general policy is to comply with the provisions of Section 28(e) of the Securities Exchange Act
of 1934 ("Section 28(e)") when entering into soft dollar arrangements. Section 28(e) recognizes the
potential conflict of interest involved in this activity, but generally allows investment advisers to
use client commissions to pay for certain research and products and services under certain
circumstances without breaching their fiduciary duties to clients. For these purposes, "research"
means services or products used to provide lawful and appropriate assistance to IDA in making
investment decisions for its clients. “Products and Services” are those used to effect securities
transactions for IDA’s clients or to assist in effecting those transactions.
Research and other products and services purchased with soft dollars will generally be used to
service all of IDA’s clients, but commissions paid by one client can be used to pay for research that
is not used in managing that client’s portfolio, as permitted by Section 28(e). In other words, there
can be certain client accounts that benefit from the research services, which did not make the
payment of commissions to the financial institution providing the services.
Products and services obtained with soft dollars can include, for example, quotation and
communication equipment and services, other order management systems that provide trading
software or provide connectivity to such software, trade analysis software, on-line pricing
services, communication services relating to execution, clearing and settlement and message
services used to transmit orders.
Research and related services can include, but are not limited to, written information and analyses
concerning specific securities, companies or sectors; market, financial and economic studies and
forecasts; financial publications; recommendations as to specific securities; portfolio evaluation
services; financial database software and services; computerized news, pricing and statistical
services; and discussions with research personnel, along with hardware, software, data bases and
other technical and telecommunication services and equipment utilized in the investment
management process. Research received by IDA under such soft dollar arrangements can include
both proprietary research (created or developed by the financial institution/custodian) and
research created or developed by a third party.
If and when IDA receives both non-research (e.g., administrative, accounting or technology
services, etc.) and research benefits, IDA will make a good faith allocation between the non-
research and research portion of the services received, and will pay "hard dollars" (i.e., IDA will pay
from their own monies) for the non-research portion. In making a good faith allocation between
research services and non-research services, a conflict of interest exists by reason of IDA’s
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allocation of the costs of such services and benefits between those that primarily benefit IDA and
those that primarily benefit clients. IDA strives to always put the client’s interests first.
As stated above, IDA recommends that clients establish custodial accounts with Schwab, Fidelity
or Altruist to maintain custody of clients' assets and to effect trades for their accounts. While
there is no direct link between the investment advice given to clients and IDA’s recommendation to
use the custodial services of Schwab, Fidelity or Altruist, IDA receives certain benefits due to this
arrangement, as outlined above.
D. Directed Brokerage
Currently, IDA does not accept client directed brokerage arrangements.
E. Trade Order Aggregation and Allocation
There are times when IDA determines that it is appropriate to attempt to execute trade orders for
certain clients as one or more block trades, which is also known as “aggregating” the trades.
Generally, IDA will aggregate client trade orders, including proprietary (employee) accounts that
are trading in the same security at the same time, if in our judgment such aggregation would be in
the best interests of those participating in the aggregated order. Upon execution, all clients
participating in the aggregated trade will receive the same price. If the order is only partially filled,
IDA will usually allocate the securities traded among clients on a pro rata basis. IDA maintains
written policies and procedures covering the aggregation and allocation of transactions.
F. Allocation of Investment Opportunities in Private Funds
IDA, from time to time, recommends investments in Private Funds to certain IDA clients. Such
investments are generally available only to a limited number of sophisticated investors that meet
the definitions of “accredited investor” under Regulation D of the Securities Act of 1933, as
amended (the “Securities Act”) and/or “qualified client” under the Investment Advisers Act of 1940.
Additionally, Private Funds are considered “limited offerings,” since they only accept a limited
amount of funds for investment.
When determining which clients should receive a recommendation to invest in a Private Fund,
IDA considers a number of factors, including but not limited to a client’s sophistication and
qualification, investment objectives, risk levels, along with the amount of available cash in a client’s
accounts. IDA’s strives to allocate in a fair and balanced manner; however, given these differing
factors and the fact that Private Funds are limited offerings, the allocation of investment
opportunities in Private Funds to IDA clients is subjective and not all qualifying clients will be
provided an investment opportunity.
Additionally, there are times when IDA Associated Persons invest in certain Private Funds that are
recommended to clients. When this occurs, a conflict exists, which is addressed by requiring the
Associated Person to obtain written approval from the CCO prior to investing.
It is important that qualifying clients receiving a recommendation to invest in a Private Fund read
the offering or private placement memorandum prior to investing to fully understand the risks and
conflicts pertaining to the Private Fund investment.
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ITEM 13: REVIEW OF ACCOUNTS
A. Periodic Reviews
Client accounts are monitored on an ongoing basis. Periodically, reviews are conducted by IDA to
check for consistency with the investment strategy implemented in accordance with the
parameters set forth by the client and the client’s financial plan, and to determine if any
adjustments need to be made. Client account reviews occur at least annually or upon request by
the client.
B. Other Reviews and Triggering Factors
In addition to the periodic reviews described above, reviews may be triggered when a client
notifies the Firm of changes in his/her personal, tax or financial status. Other events that may
trigger a review of an account are material changes in market conditions as well as
macroeconomic and company-specific events. Clients are encouraged to notify IDA and its
representatives of any changes in their personal financial situation that might affect their
investment needs, objectives, risk tolerance, tax status, time horizon or other material information
IDA may have relied upon during the course of providing its services.
C. Regular Reports
Written custodial statements are generated no less than quarterly and are sent directly from the
account custodian or carrier. These reports list the account positions, activity in the account over
the covered period, and other related information. In addition to the regular statements that
clients receive from their custodian, during certain client reviews, IDA will provide additional
reports concerning relevant account and/or market-related information as well as an inventory of
account holdings and account performance, upon client request. Clients are encouraged to
compare the reports received from IDA to the statements sent by the account custodian and other
third parties.
Written performance reports, portfolio structure evaluations, cash flows and/or related reporting
are provided to financial planning clients, depending on the services IDA is providing to the
financial planning client. IDA will provide certain account and/or performance reports to clients
upon request.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
A. Incoming Referrals
IDA, from time to time, will enter into agreements with individuals and organizations, some of
whom will be affiliated or unaffiliated with IDA that refer clients to the Firm (commonly referred to
as “promoters”). All such agreements will be in writing and comply with the applicable state and
federal regulations. If a client is introduced to IDA by a promoter, IDA will typically pay that
promoter a fee in accordance with the applicable federal and state securities law requirements.
While the specific terms of each agreement may differ, generally, the compensation will be based
upon the percentage of fees paid to IDA by such clients. Any such fee shall be paid solely from IDA’s
fees and shall not result in any additional charge to the client.
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Each prospective client who is referred to IDA under such an arrangement will receive a copy of the
Firm’s ADV Part 2A and a separate written disclosure document disclosing the nature of the
relationship between the third-party promoter and IDA and the amount of compensation that will
be paid by IDA to the promoter. The CCO will supply each promoter with a current copy of the
Promoter Disclosure Statement and IDA’s Form ADV Part 2A (the “Disclosure Brochure”), and Form
CRS and any amendments thereto for reference and delivery by the promoter to all prospective
clients referred to IDA. IDA is responsible for overseeing that the prospective client received those
documents and for maintaining all required records relating to referral arrangements entered into
by the Firm.
Participation in Schwab Advisor Network
In the past, IDA received client referrals from Charles Schwab & Co., Inc. (“Schwab”) through IDA’s
participation in Schwab Advisor Network® (“the Service”). The Service is designed to help investors
find an independent investment advisor. Schwab is an independent custodian and unaffiliated with
IDA. Schwab does not supervise IDA and has no responsibility for IDA’s management of clients’
portfolios or other advice or services. IDA continues to pay fees to Schwab for the client referrals
IDA received through the Service. IDA’s participation in the Service raises potential conflicts of
interest described below.
IDA pays Schwab a Participation Fee on all referred clients’ accounts that are maintained in
custody at Schwab and a Non-Schwab Custody Fee on all accounts that are maintained at, or
transferred to, another custodian. The Participation Fee paid by IDA is a percentage of the fees the
client owes to IDA or a percentage of the value of the assets in the client’s account, subject to a
minimum Participation Fee. IDA pays Schwab the Participation Fee for so long as the referred
client’s account remains in custody at Schwab. The Participation Fee is billed to IDA quarterly and
may be increased, decreased, or waived by Schwab from time to time. The Participation Fee is paid
by IDA and not by the client. IDA has agreed not to charge clients referred through the Service any
fees or costs greater than the fees or costs IDA charges clients with similar portfolios who were
not referred through the Service.
IDA pays Schwab a Non-Schwab Custody Fee if custody of a referred client’s account is not being
maintained by, or assets in the account are transferred from Schwab. This Fee does not apply if
the client was solely responsible for the decision not to maintain custody at Schwab. The Non-
Schwab Custody Fee is a one-time payment equal to a percentage of the assets placed with a
custodian other than Schwab. The Non-Schwab Custody Fee is higher than the Participation Fee
that IDA generally would pay in a single year. Thus, IDA has an incentive to recommend that
referred clients’ accounts continue to be held in custody at Schwab.
The Participation and Non-Schwab Custody Fees are based on assets in accounts of IDA’s clients
who were referred by Schwab and those referred clients’ family members living in the same
household. Thus, IDA has an incentive to encourage household members of clients referred
through the Service to continue to maintain custody of their accounts and execute transactions at
Schwab and to instruct Schwab to debit IDA’s fees directly from the accounts.
For accounts of IDA’s clients maintained in custody at Schwab, Fidelity or Altruist, Schwab, Fidelity
and Altruist will not charge IDA clients whose managed assets are custodied with them separately
for custody, but they receive compensation from IDA’s clients in the form of commissions or other
transaction-related compensation on securities trades executed through Schwab, Fidelity or
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Altruist, as applicable. Schwab, Fidelity and Altruist also receive a fee (generally lower than the
applicable commission on trades it executes) for clearance and settlement of trades executed
through financial institutions other than them. Schwab, Fidelity and Altruist’s fees for trades
executed at other financial institutions are in addition to the other fees. IDA acknowledges its duty
to always seek best execution of trades for client accounts. Please refer to Item 12 for further
information on IDA’s best execution process.
B. Referring Clients to Third Parties
From time-to-time IDA will refer a client to an unaffiliated third-party professional, such as an
attorney or accountant. IDA receives permission from the client prior to sharing any client
information with such third parties in accordance with the Firm’s privacy policies. IDA does not
receive any direct or indirect compensation for these referrals. However, there are times when the
third-party professionals will refer potential clients to IDA.
C. Other Compensation
As more fully explained in Item 12.B, above, IDA is provided with an economic benefit through its
receipt of soft dollars in accordance with Section 28(e) of the Securities Exchange Act of 1934. The
Firm can enter into these “soft dollar” arrangements whereby securities transactions are directed
to certain custodians/financial institutions in return for investment research products and/or
services which assist IDA in its investment decision-making process. The receipt of such services
can be perceived to serve as an economic benefit to the Firm, and although customary, these
arrangements give rise to potential conflicts of interest, including the incentive to allocate
securities transactional business based on the receipt of such benefits rather than on a client’s
interest in receiving most the favorable execution. To mitigate this potential conflict of interest,
and as part of IDA’s fiduciary duty to its clients, the Firm endeavors at all times to put the interest
of the clients first.
As stated in Item 10, above, certain individuals of the Firm are also licensed insurance agents and
have other outside business activities. These activities create conflicts of interest, which are
further disclosed in Items 4, 5, 6, 8, 10 & 13 above, and also in each IAR’s Form ADV Part 2B
(Supplemental Disclosure Brochure), along with information on how IDA addresses such conflicts.
From time to time, IDA’s Associated Persons attend or hold sponsored events, the expenses of
which are borne either partially or entirely by a third-party entity, such as a mutual fund company or
other financial industry service provider. Representatives of these third-party entities are usually
also present at these sponsored events with IDA compensating these individuals for their
attendance. From time to time, representatives of various investment firms may sponsor a meal to
apprise representatives of IDA of product developments or changes. The fact that these events
are paid for by third parties creates a conflict of interest because it gives IDA an incentive to
recommend and/or invest clients’ assets in the investment products of these third parties (e.g.,
mutual funds) or utilize the third-party firm to provide services to IDA clients. To address the
conflict, the Associated Person must obtain pre-approval from the President and Chief
Compliance Officer prior to accepting any sponsorships from third parties and prior to
compensating or sponsoring third parties.
ITEM 15: CUSTODY
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Pursuant to the Investment Advisers Act of 1940, IDA is deemed to have “constructive custody” of
client funds because the Firm has the authority and ability to debit its fees directly from the
accounts of those clients receiving IDA’s Investment Management Services. To mitigate any
potential conflicts of interest, all client assets are maintained with an independent qualified
custodian.
In some cases, clients wish to grant IDA the limited power to disburse funds to one or more third
parties as specifically designated by the client via a signed Standing Letter of Authorization
“SLOA.” After granting the investment adviser this limited authorization, the client then instructs
the qualified custodian for the client’s account to accept the investment adviser’s direction on the
client’s behalf to move money to the third party designated by the client on the SLOA. The
investment adviser is authorized to act merely as an agent for the client. The client retains full
power to change or revoke the arrangement. Because IDA enters into such arrangements with its
clients, we therefore have custody of client assets and are required to comply with the Custody
Rule under Rule 206(4)-2 of the Advisers Act requiring investment advisers to obtain a surprise
examination, except where it acts pursuant to such an arrangement under the following
circumstances:
1. The client provides an instruction to the qualified custodian, in writing, which includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
2. The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or
from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction, such
as a signature review or other method to verify the client’s authorization and provides a
transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
5. The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the
client’s instruction.
6. The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
At this time, IDA complies with all seven conditions and therefore is not required to comply with
the Custody Rule’s annual surprise exam requirement.
When exercising its discretionary authority, IDA may only implement its investment management
recommendations after the client has arranged for and furnished the Firm with all information and
authorization regarding its accounts held at the designated qualified custodian.
Clients will receive statements on at least a quarterly basis directly from the qualified custodian
that holds and maintains their assets. Clients are urged to carefully review all custodial statements
and compare them to the statements provided by other third parties. Statements sent by third
parties may vary from custodial statements based on accounting procedures, reporting dates, or
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valuation methodologies of certain securities. Please refer to Item 12 for additional important
disclosure information relating to IDA’s relationship with custodians.
In regard to the Invictus Fund, IDA does not provide investment advisory services and has no
authority to withdraw any of the Fund’s assets at any time or under any circumstances. Mr. Jason
Labrum and Mr. Alex Klingensmith do have indirect authority since they are partial owners and co-
Managing Members of the Fund’s Managing Member, RE Partners. Importantly, as outlined in the
Invictus Fund’s offering documents, the Fund obtains audits of its financials annually by an
accounting firm that is registered with and subject to inspection by the Public Company
Accounting Oversight Board (PCAOB), and the audited financial statements are distributed to all
investors in the Invictus Fund within 120 days of the Fund’s fiscal year end.
ITEM 16: INVESTMENT DISCRETION
For IDA’s Investment Management Services, the Firm has discretionary authority to determine,
without first obtaining client’s permission, the appropriate model assignment for each account
including future changes, and the following discretionary authority for each transaction: 1) the type
of securities to be bought and sold, 2) the dollar amounts of the securities to be bought and sold,
and 3) whether a client’s transaction should be combined with those of other clients and traded as
a “block.” The Firm’s clients grant IDA this discretionary authority by signing the Firm’s Investment
Advisory Agreement. This includes clients in our robo-adviser programs and TAMP Clients.
For clients that are receiving Financial Planning & Consulting Services on a non-discretionary
basis, IDA will make recommendations to the client regarding the purchase or sale of securities or
other assets that they consider to be in the best interest of the client. The client has full discretion
to accept or reject the Firm’s recommendations and is responsible for implementing any accepted
recommendations with any financial institution the client chooses.
ITEM 17: VOTING CLIENT SECURITIES
IDA’s policy and practice is to not vote proxies on behalf of its clients. Therefore, the Firm shall
have no obligation or authority to take any action or render any advice with respect to the voting of
proxies solicited by or with respect to issuers of securities held in a client’s account, unless the
account is an ERISA account, and such authority has not been delegated to another named
fiduciary in the plan’s written documents. Consequently, the client retains the responsibility for
receiving and voting all proxies for securities held within the client's account. IDA will not be
deemed to have proxy voting authority solely as a result of providing advice or information about a
particular proxy vote to a client.
IDA does not advise or act for clients with respect to any legal matters, including bankruptcies and
class actions, for the securities held in clients’ accounts.
ITEM 18: FINANCIAL INFORMATION
IDA does not require or solicit prepayment of more than $1,200 in fees per client, six months or
more in advance and therefore is not required to provide, and has not provided, a balance sheet.
IDA does not have any financial commitments that impair its ability to meet contractual and
fiduciary obligations to clients and has not been the subject of a bankruptcy proceeding.
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