Overview
- Headquarters
- Carlsbad, CA
- Average Client Assets
- $1.8 million
- SEC CRD Number
- 299589
Fee Structure
Primary Fee Schedule (IDA FORM ADV PART 2A DATED MARCH 25, 2026)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 1.25% |
Minimum Annual Fee: $10,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $12,500 | 1.25% |
| $5 million | $62,500 | 1.25% |
| $10 million | $125,000 | 1.25% |
| $50 million | $625,000 | 1.25% |
| $100 million | $1,250,000 | 1.25% |
Clients
- HNW Share of Firm Assets
- 87.43%
- Total Client Accounts
- 659
- Discretionary Accounts
- 659
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Companies, Portfolio Management for Institutional Clients, Pension Consulting, Educational Seminars
Regulatory Filings
Additional Brochure: IDA FORM ADV PART 2A DATED MARCH 25, 2026 (2026-03-31)
View Document Text
Form ADV – Part 2A | Firm Brochure
March 25, 2026
Item 1: Cover Page
This brochure provides information about the qualifications and business practices of
Intelligence Driven Advisers, LLC (“IDA” or “Firm”). If you have any questions about the
contents of this brochure, please contact us at (888) 401-2083.
The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Intelligence Driven Advisers is registered as an investment adviser with the United States
Securities and Exchange Commission. Registration does not imply a certain level of skill or
training.
Additional information about Intelligence Driven Advisers is available on the SEC’s website
at www.adviserinfo.sec.gov.
Intelligence Driven Advisers, LLC (“IDA”)
2792 Gateway Road, Carlsbad, CA 92009
Tel: (888) 401-2083 | Fax: (760) 707-5556
www.idawealth.com
Form ADV 2A
March 25, 2026
Item 2: Material Changes
This page informs you of material changes to this Brochure since the last annual update. If
you are receiving this brochure for the first time, this section may not be relevant to you.
This Brochure, dated March 26, 2026, contains the following material changes from the
previous annual update, dated March 25, 2025:
Updated September 1, 2025
The Firm has updated Item 4 to reflect the addition of PenChecks as a service provider to
assist with mandatory distributions and force-out transactions for retirement plan
participants with low account balances.
The Firm has updated Item 5 to reflect an increase in the minimum annual advisory fee
from $5,000 to $10,000. This change applies to new client relationships and certain
existing relationships as outlined in the Firm’s fee schedule.
Updated January 16, 2026
The Firm has updated Items 4, 5, 8, 10, 11, 16, and 17 to reflect that IDA serves as
investment adviser to the IDA Private Access Fund (ONEFX), including disclosures
related to its role, associated conflicts of interest, and how those conflicts are addressed.
Updated March 26, 2026
Item 4 has been updated to reflect the Firm’s updated regulatory assets under
management as of December 31, 2025.
The Firm has updated Items 4 and 5 to disclose that it may provide consulting services
related to certain variable annuities held at unaffiliated third-party broker-dealers. In
connection with these services, IDA may receive a portion of commissions from Halo
Investing. This update also includes disclosure of the related conflict of interest.
In addition to the above, other non-materials updates were made so IDA recommends that
clients read the Form ADV Part 2A in its entirety.
Pursuant to SEC Rules, IDA will ensure that clients receive a summary of any materials
changes to this Brochure within 120 days of the close of our fiscal year, along with a copy
of this Brochure or an offer to provide the Brochure. Additionally, as we experience
material changes in the future, we will send you a summary of our “Material Changes,”
along with an offer to provide the Brochure under separate cover.
Additional information about IDA and its investment adviser representatives is available on
the SEC’s website at www.adviserinfo.sec.gov.
IDA
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Form ADV 2A
March 25, 2026
Item 3: Table of Contents
Item 1: Cover Page ......................................................................................................... 1
Item 2: Material Changes ................................................................................................ 2
Item 3: Table of Contents................................................................................................ 3
Item 4. Advisory Business ............................................................................................... 4
Item 5: Fees and Compensation ....................................................................................10
Item 6: Performance-Based Fees and Side-by-Side Management ....................................16
Item 7: Types of Clients .................................................................................................16
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ...............................17
Item 9: Disciplinary Information .....................................................................................22
Item 10: Other Financial Industry Activities and Affiliations .............................................22
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading .........................................................................................................................24
Item 12: Brokerage Practices .........................................................................................25
Item 13: Review of Accounts ..........................................................................................29
Item 14: Client Referrals and Other Compensation .........................................................30
Item 15: Custody ...........................................................................................................32
Item 16: Investment Discretion ......................................................................................33
Item 17: Voting Client Securities ....................................................................................33
Item 18: Financial Information .......................................................................................34
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Item 4. Advisory Business
A. Description of Firm
IDA (the “Firm”) is an SEC registered Investment Adviser with its principal office located in
Carlsbad, California. The Firm also has a branch office in Murrieta, California and advisory
personnel in the Fort Worth, Texas area and the Florida Keys. Additional office locations
and contact information are available in Form ADV Part 1.
IDA is a limited liability company registered with the SEC and has made notice filings in
applicable states. IDA’s majority owner is Labrum Wealth Management, LLC1 which is
100% owned by Mr. Jason R. Labrum, who serves as IDA’s Founder & CEO. Please refer to
Schedule A in Form ADV Part 1 for details on ownership of IDA.
B. Types of Advisory Services Offered
IDA provides the following types of advisory services: Financial Planning, Investment
Management, Consulting Services, and is an Investment Manager to a Fund, all of which
are more fully described below.
Financial Planning and Consulting Services
Through the financial planning process, the IDA team engages clients in conversations
around their specific financial goals, objectives, priorities, vision, and legacy – both for the
near term as well as for the future. With the unique goals and circumstances of each client
in mind, IDA will offer wealth planning ideas and strategies to address the client’s holistic
financial picture.
Our specific services in preparing your financial plan may include, depending on client
needs:
• Review and clarification of your financial goals.
• Assessment of your overall financial position including cash flow, balance sheet,
investment strategy, risk management and cash-flow-based financial modeling.
• Creation of a unique asset/liability configuration matched to your financial goal(s).
• Development of a goal-oriented investment plan, with input from various advisors
to our clients around tax suggestions, asset allocation, expenses, risk and liquidity
factors for each goal. This includes IRA and qualified plans, taxable and trust
accounts that require special attention.
Risk management is at the core of our investment philosophy. The objective is to achieve
the targeted return needed to fund the client’s financial goal with the least amount of risk.
1 Labrum Wealth Management, LLC was an SEC registered investment adviser from 2009 to 2019.
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IDA provides specific financial planning recommendations to clients, which are usually
outlined in a written financial plan. The plan is reviewed annually or as needed.
In certain cases, IDA provides consulting services related to variable annuities held at
unaffiliated third-party broker-dealers, which are considered assets under advisement
(“AUA”). Through this arrangement, IDA receives a portion of commissions from Halo
Investing (“Halo”). This creates a conflict of interest, as IDA has a financial incentive
related to these annuity products; however, IDA acts in the best interest of its clients when
providing such advice.
IDA may provide tax-sensitive investment guidance and discuss tax-related strategies;
however, IDA does not provide tax or legal advice. We coordinate with clients’ independent
tax and legal professionals (e.g., CPAs and attorneys) to support overall planning. For
clients who choose to engage our affiliated accounting firm, IDA Tax, LLC (“IDA Tax”), we
may recommend its services. Please refer to Item 10 for additional details.
IDA may also recommend certain professionals, including its affiliates, to implement
planning recommendations. This creates a conflict of interest because IDA and its
affiliates may receive compensation if engaged. Clients are under no obligation to follow
these recommendations and may choose any professional to implement them.
Clients who engage IDA for investment management services and/or IDA Tax for tax
services will enter into separate agreements.
Investment Management Services
IDA provides discretionary investment management and advice to help clients build,
manage, and preserve their wealth and achieve their financial goals.
Prior to engaging IDA, each client must enter into an Investment Advisory Agreement with
the Firm setting forth the terms and conditions of the engagement, including the specific
scope of the services to be provided. In addition, each client provides information
regarding their investment objectives, financial situation, time horizon and risk tolerance,
among other things, through a Client Profile and/or through discussions with the Firm
during the discovery process, planning process, and ongoing review meetings.
Clients are responsible for promptly notifying IDA in writing of any material changes in the
information furnished by the client regarding their financial situation, investment
objectives, time horizon, risk tolerance and investment strategy. IDA will review such
changes and implement any necessary changes to the client’s portfolio. IDA meets with
clients periodically to review the client’s investment goals and their portfolios. Clients may
also request certain restrictions on their accounts, such as restricting the purchase or sale
of a specific security, or a specific type of security, industry or sector. Note that this may
not be possible in all situations, such as when the client invests in mutual funds and ETFs.
IDA
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IDA may provide advice on certain assets that are not held or managed directly by the Firm
(“assets under advisement” or “AUA”). These may include legacy positions or other
investments such as employer-sponsored retirement plans, 529 plans, life insurance, and
annuity contracts. While IDA may provide guidance on these assets, they are not included
in assets under management and are not administered or traded by IDA.
Clients are advised and are expected to understand that our past performance is not a
guarantee of future results. Also, that certain market and economic risks may exist that
adversely affect an account’s performance, and this could result in capital losses in a
client’s account.
The Firm’s investment management services are divided into two types: IDA Strategy
Portfolios, and IDA Custom Account Management. In addition, IDA offers Retirement Plan
Solutions for plan sponsors. Each type of offering is described further below.
IDA Strategy Portfolios
IDA refers to its “Model” portfolios as IDA Strategies, which are built using low-cost,
institutional share mutual funds, exchange-traded funds (“ETFs”), and other investments.
These Strategies range from IDA Capital Preservation to IDA Aggressive Growth, and also
include a Short Term Income Strategy designed for cash management. Each portfolio is
constructed by the Firm’s Investment Committee (“IC”), which meets once per quarter, or
as needed, with consideration for volatility and risk. Based on a client’s risk profile,
objectives, and tolerance for illiquidity, IDA may allocate a portion of assets to alternatives
and/or Private Funds.
IDA Custom Account Management
For clients who desire further customization to their portfolio(s), IDA may build a
customized portfolio consisting of mutual funds, ETFs, closed-end funds, equities, fixed
income, cash management instruments, Private Funds and/or Custom Indexing solutions
through various asset managers. Custom accounts may generally follow an IDA Strategy
allocation, with deviations made to reflect specific client circumstances.
When deemed appropriate and based on client needs and objectives, IDA may employ
certain option strategies in certain situations to help mitigate market risks.
Some of the Private Funds, mutual funds and ETFs utilized by IDA employ alternative or
riskier strategies, such as the use of leverage, derivatives and/or hedging. Please refer to
Item 8 below for detailed information regarding the Firm’s methods of analysis and the
risks surrounding investments.
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Clients are charged IDA’s customary asset under management fees pursuant to the terms
of the Investment Advisory Agreement regardless of what type of positions are held in the
account.
Please see Item 12 for important information regarding the trading for this strategy.
Retirement Plan Solutions
IDA provides advisory services to employer-sponsored retirement plans under ERISA
Sections 3(21) and 3(38).
As a 3(38) investment manager, IDA acts with discretionary authority to select, monitor,
and replace investment options within the plan lineup. In this role, IDA assumes fiduciary
responsibility for investment decisions in accordance with the plan agreement.
As a 3(21) investment adviser, IDA provides investment recommendations, while the plan
sponsor retains final decision-making authority and shares fiduciary responsibility.
Services may include investment selection and monitoring, performance reporting,
support with participant education and enrollment, and assistance with developing or
maintaining an Investment Policy Statement (IPS).
IDA is a fiduciary and a “Covered Service Provider” under ERISA and provides required fee
and conflict disclosures to plan sponsors in accordance with Section 408(b)(2).
In addition to its traditional retirement plan advisory services, IDAparticipates in the
PenChecks Automatic Rollover Program to facilitate certain plan distributions, including (i)
force-outs of accounts under $7,000 and (ii) plan terminations. IDA’s role is administrative
only and participants who rollover assets to IRAs established through PenChecks are not
advisory clients of IDA. This service is separate from, and does not alter, IDA’s fiduciary
advisory services to retirement plan clients.
Institutional Robo-Adviser Program: Betterment
IDA does not currently sponsor nor provide management services to any wrap fee program,
as that term is defined in the instructions to Form ADV Part 2. However, as described
below, from time-to-time IDA will recommend to certain clients that they invest a portion
of their assets in a robo-adviser program2, such as Betterment, LLC, based on the client’s
specific financial needs and investment objectives. Certain robo-adviser programs are
provided through a wrap program. Betterment is an SEC registered investment adviser and
is not affiliated with IDA.
2 Please refer to SEC Investor Bulletin on Robo-Advisers for important information
(https://www.investor.gov/additional-resources/news-alerts/alerts-bulletins/investor-bulletin-robo-advisers
)
IDA
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Program terms are set forth in separate agreements between the client and IDA, and the
client and the robo-adviser sponsor. IDA continues to provide ongoing monitoring and
review of the account and receives an advisory fee based on assets under management.
This fee is separate from fees charged by the robo-adviser program. In addition, underlying
investments (typically ETFs) include internal expenses.
In recommending a robo-adviser program, IDA considers factors such as the sponsor’s
reputation, investment approach, performance, and services.
Clients will receive disclosure documents from both IDA and the robo-adviser sponsor,
which should be reviewed carefully to understand the services, fees, risks, and conflicts
associated with the program.
Held Away Accounts
IDA offers an additional service through Pontera for accounts not held at a qualified
custodian. The platform enables IDA to manage these accounts on a discretionary basis
without taking custody of client assets, as IDA does not have access to client login
credentials. IDA is not affiliated with Pontera and receives no compensation for its use.
Clients link their accounts to the platform, after which IDA may manage and trade within
those accounts using an order management system. These accounts are typically
employer-sponsored retirement plans, HSAs, and other held-away assets. IDA monitors
and manages these accounts in a manner consistent with other client portfolios, subject
to available investment options.
Private Investments
Depending on the sophistication, risk tolerances, and qualifications of the client, IDA may
recommend that a portion of such client’s assets be invested in certain affiliated and
unaffiliated private investments. These include hedge funds, real estate funds, and other
types of private investment vehicles (collectively “Private Funds”). The Private Funds may
invest in various types of instruments, including but not limited to equities, debt securities,
real estate, first trust deeds, private companies, and other private investment funds. IDA
shall continue to render advisory services to the client relative to the ongoing monitoring
and review of asset performance and due diligence of the Private Fund.
When determining which clients should receive a recommendation to invest in a Private
Fund, IDA considers a number of factors, including but not limited to a client’s
sophistication and qualification, risk tolerance, investment objectives, and the amount of
available assets in the client's account(s). IDA’s goal is to allocate in a fair and balanced
manner; however, given these differing factors, the allocation of investment opportunities
in Private Funds to our clients is subjective and not all qualifying clients will be provided an
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investment opportunity. (Please refer to Item 12 for further information on the allocation of
Private Fund investments).
Assets invested in private funds are held with the custodian designated by the fund
sponsor. Performance reporting is typically provided by the sponsor. Clients receive
offering documents, including private placement memoranda, which describe the
investment, risks, fees, and conflicts, and should review these materials carefully prior to
investing.
IDA and its investment adviser representatives may have affiliations with certain private
investments, and related persons may invest in the same opportunities.
Mr. Jason Labrum, who is the owner and Founder/CEO of IDA, and Mr. Alex Klingensmith,
President of IDA, are partial owners and co-Managing Members of Invictus Real Estate
Partners, LLC (“RE Partners”). RE Partners serves as the Managing Member of the Invictus
Total Return Real Estate Fund, LP (“Invictus Fund”), which is a private real estate fund. This
fund is currently closed to new investors and is no longer recommended to IDA clients.
Please refer to Items 5, 6, 8, 10, 11, 13, and 14 for further disclosures regarding the Invictus
Fund and how IDA addresses the conflict surrounding this arrangement.
Investment Adviser to a Registered Fund
IDA is also the investment adviser to the IDA Private Access Fund (“ONEFX”), a
continuously offered, closed-end interval fund. In this role, IDA is responsible for managing
the Fund’s investment portfolio, including investment selection and ongoing monitoring, in
accordance with the Fund’s stated objectives and strategies.
C. General Information about IDA’s Advisory Services
There are times when a client may decide to use margin in their account, or when a margin
account is necessary, such as when a client invests in certain types of options. Clients
should be aware that the use of margin creates a conflict of interest, as IDA’s asset-based
fees are calculated on the total value of assets under management, including assets
purchased on margin. In addition, clients will be charged margin interest by the custodian
on the debit balance in their custodial account. (Please refer to Item 5 below for further
information on fees)
Margin accounts and pledged asset loans (“PALs”) involve the use of leverage and are not
suitable for all investors. These strategies increase overall risk and should be carefully
considered (see Item 8 for additional risks).
IDA may recommend or assist clients in obtaining a securities-backed loan or line of credit
(e.g., a PAL) through an unaffiliated third-party bank or custodian. These arrangements
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create a conflict of interest, as loan proceeds may be used instead of liquidating assets in
accounts managed by IDA, allowing the Firm to continue charging fees on those assets
used as collateral. To address this conflict, IDA maintains policies and procedures
designed to ensure recommendations are suitable and that clients understand the
associated costs, risks, and conflicts. Clients should not enter into these arrangements
without fully evaluating these considerations.
D. Advisory Agreement with IDA
Prior to engaging IDA to provide services, each client will be required to enter into one or
more written agreements with us, setting forth the services to be provided, the fees to be
charged and the terms and conditions under which we will render our services. IDA will
provide this Brochure and the applicable Brochure Supplements (Form ADV Part 2B) to
each client or prospective client prior to or upon execution of our written agreement. We
also provide a copy of Form CRS to each new or prospective retail client. The advisory
relationship will continue until terminated by the client or IDA in accordance with the
provisions of the executed agreement(s).
E. Amount of Client Assets Managed
As of December 31, 2025, IDA manages $881,932,987 in assets on a discretionary basis.
IDA has a total of $1,324,675,891 under advisement (including regulatory assets under
management) which includes $442,742,904 in Retirement Plans. IDA also has an
additional $25,748,289 attributable to client cash or courtesy account holdings that are
not currently receiving management.
Item 5: Fees and Compensation
A. Compensation for Financial Planning and Consulting Services
Financial planning and Consulting fees vary based on the scope of services, type of
planning or consulting, complexity of the client’s situation, and the professional providing
the services. Fees are typically charged as either a one-time fixed fee or an hourly rate.
Fixed fees generally range from $2,500 to $10,000, and hourly rates range from $175 to
$675. All fees are negotiable at the Firm’s discretion, and some clients may pay lower fees.
Prior to commencing services, the client may be required to pay all, but no less than 50%,
of the estimated fee, with the remainder due upon completion of the financial plan.
The Firm may waive all or a portion of financial planning fees for certain clients, including
those who engage IDA for investment management or retirement plan services, or as part
of marketing programs.
IDA
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If a client elects to implement recommendations, additional costs may apply, including
transaction fees, mutual fund expenses, and/or third-party advisory fees (see Item 5.F for
more information).
As part of the financial planning process, certain IDA investment adviser representatives
(“IARs”) may recommend insurance solutions to address identified client needs. These
IARs are licensed insurance agents through IDA’s affiliated insurance agency, Intelligence
Driven Insurance Solutions (“IDIS”) (see Item 10), and with other insurance carriers.
Recommended products may include life, health, and disability insurance, as well as fixed
index annuities.
Clients are not obligated to purchase insurance through IDIS or any affiliated insurance
company and may obtain coverage from any provider or choose not to implement the
recommendation. If a client elects to purchase insurance through IDIS or an affiliated
carrier, the IAR, in their capacity as an insurance agent, will receive normal and customary
commissions, which vary based on the product and carrier.
From time to time, IDA provides consulting services related to certain variable annuities
held at an unaffiliated third-party broker-dealer. In connection with these services, IDA
receives a portion of the commission paid through Halo Investing (“Halo”). This
compensation is paid to IDA by Halo and does not result in an additional fee charged
directly by IDA to the client; however, the commission is ultimately borne by the client
through the product. This arrangement creates a conflict of interest, as IDA has a financial
incentive to recommend or continue advising on these annuity products.
Please refer to Item 10 for additional information regarding these arrangements, including
related conflicts of interest and how IDA addresses them.
B. Compensation for Investment Management Services
IDA generally charges an advisory fee based on a percentage of assets under management
(“AUM”), using a tiered fee schedule that results in a blended rate. In certain cases, a flat
fee may be charged based on the client’s circumstances.
The Firm’s maximum annual advisory fee is 1.00% of AUM. In certain affiliated service
arrangements, where IDA collaborates with other financial professionals as part of an
integrated planning relationship, the maximum annual advisory fee is 1.25% of AUM to
reflect the broader scope of services.
IDA aggregates all investment management accounts within a client’s “household” to
determine the applicable fee. A household typically includes immediate family members
residing at the same address (e.g., spouse, parent, child, partner, or sibling), though
related accounts at different addresses may be included at the client’s request.
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Although IDA believes its advisory fees are competitive, clients should be aware that lower
fees for comparable services may be available from other sources.
Billing Method
Advisory fees are assessed quarterly in advance and are calculated based on the value of
the client’s assets under management as of the close of business on the last business day
of the prior calendar quarter. This includes cash, cash equivalents, accrued interest, and
assets purchased on margin (without offsetting margin debit balances). Fees are generally
deducted directly from the client’s account by the custodian. Clients may elect to be billed
directly instead. In certain cases (e.g., held-away accounts such as 401(k)s), fees may be
deducted from another account or invoiced if direct billing is not possible.
Fees are prorated for accounts opened during a quarter based on the number of days the
account is managed. Adjustments may also be made for deposits and withdrawals during
the prior billing period. If the advisory agreement is terminated before the end of a billing
period, any unearned fees paid in advance will be refunded on a pro rata basis, based on
the number of days remaining in the billing period.
As referenced in Item 4, IDA calculates investment management fees based on the total
value of assets under management, including assets purchased on margin, and does not
offset any margin debit balance. As a result, the use of margin increases the amount of
fees charged.
Minimum Fees and Negotiability
The Firm requires a minimum fee of $2,500 per quarter ($10,000 annually). This minimum
may be waived or reduced in certain circumstances, including but not limited to:
• Related households that collectively meet the minimum
• Clients expected to meet the minimum within 12 months
• Clients paying financial planning/consulting, or other fees that meet the minimum
• Employees and their family members
All fees are negotiable at IDA’s discretion. For clients with less than $1,000,000 in assets,
the minimum fee may result in an effective rate greater than 1.25%. Legacy fee
arrangements may also result in different fee levels across clients.
The Firm may amend its fee schedule upon thirty (30) days’ prior written notice to clients.
Custodians provide account statements at least quarterly, which reflect all
disbursements, including advisory fees. Clients are encouraged to review these
statements for accuracy, as the custodian does not verify fee calculations.
Other Fees and Expenses
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In the case where IDA utilizes the Betterment wrap-fee program, Betterment calculates
and deducts all applicable wrap fees from each wrap client’s account and pays IDA its
investment management fee.
Please note that the internal fees charged by mutual funds, Private Funds, and third-party
advisers are in addition to IDA’s investment advisory fee. Please refer to Item 5.F below for
additional information.
As outlined in Item 4 above, IDA does not charge advisory fees on client assets invested in
the Invictus Fund, and no IAR receives direct or indirect compensation related to the Fund.
Please see Item 4 above and Items 6, 8, 10, 11, 13, and 14 below for additional information
regarding fees, affiliations and conflicts of interest concerning this relationship.
C. Compensation for Retirement Plan Solutions
IDA provides retirement plan services for a fee that is typically structured as a flat fee,
though in certain cases a fee based on a percentage of plan assets may be applied. When
an asset-based fee is used, the Firm’s maximum annual advisory fee is 0.95% of assets
under management. The specific fee is set forth in each client’s Agreement and is based on
factors such as plan size, complexity, and the scope of services provided.
In most cases, IDA charges a flat fee for retirement plan services, which is reviewed
periodically to ensure it remains reasonable and reflective of the services provided. Where
supported by the custodian or recordkeeper, a tiered fee schedule may be applied,
resulting in a blended rate.
Although IDA believes its fees are competitive, clients should be aware that lower fees for
comparable services may be available from other sources.
Billing Method
Fees are typically assessed monthly or quarterly, either in advance or in arrears, depending
on the procedures of the applicable custodian or recordkeeper. In most cases, fees are
calculated and automatically deducted from plan assets by the custodian and paid to IDA.
In certain cases, IDA may calculate fees and invoice the client directly.
Fees are prorated for new plans based on the number of days services are provided during
the initial billing period. If services are terminated before the end of a billing period, any
unearned fees paid in advance will be refunded on a pro rata basis, and any earned but
unpaid fees will be due to IDA.
Minimum Fees and Negotiability
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The Firm requires a minimum fee of $1,250 per quarter ($5,000 annually). This minimum
may be negotiated, reduced, or waived at IDA’s discretion.
All fees are negotiable, and IDA may discount or waive fees in certain circumstances.
Legacy arrangements or differences in services provided may result in some clients paying
different fees than others.
Valuation and Other Fees
For billing purposes, IDA relies on valuations provided by the plan sponsor, custodian, or
recordkeeper. If IDA determines that a valuation is inaccurate, it will value plan assets in
accordance with its valuation policies and procedures (see Item 5.G).
From time to time, IDA may charge fixed fees for consulting or plan implementation
services, as outlined in the client’s Agreement. IDA may also offer fee waivers or discounts
as part of marketing programs for new retirement plan clients.
D. Compensation as Investment Manager to a Registered Fund
IDA serves as investment manager to the IDA Private Access Fund (ONEFX) and receives
compensation from the Fund. The fees are disclosed and described in the Fund’s
prospectus. When IDA allocates shares of the Fund to our clients, IDA will exclude those
shares from being billed in the client’s investment account. IDA will only receive
compensation as an investment adviser to the Fund and clients will pay management fees
to the Fund in accordance with the Fund’s prospectus.
E. General Information on Other Fees
Clients incur certain fees and expenses charged by third parties which are separate from
IDA’s fees. These may include custodial fees, mutual fund expenses (including 12b-1 fees
and deferred sales charges), private fund fees (including management and performance
fees), transaction costs, IRA and retirement plan fees, interest on margin or debit
balances, spreads, commissions, and transfer taxes. Details are available in applicable
prospectuses, offering documents, and disclosure materials. IDA does not receive any
portion of these fees.
Assets invested with third-party advisers are subject to their management fees, as
disclosed in their Form ADV Part 2A. Investments in private funds are subject to the fees
and expenses described in their offering documents.
Client assets invested in Private Funds are also subject to management fees,
performance/incentive fees, and other expenses as described in each fund’s offering
materials.
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IDA invests in open-end mutual funds and ETFs in client portfolios. These investments
charge internal fees, including management, administrative, and distribution fees (e.g.,
12b-1 fees), which are reflected in the fund’s expense ratio and are deducted from fund
assets, reducing overall performance. Some mutual funds may also charge sales or
redemption fees. Details are available in each fund’s prospectus.
Mutual funds may offer multiple share classes with varying costs. IDA seeks to use the
most economical share class available based on factors such as investment amount,
holding period, custodian availability, and transaction costs. In some cases, a higher-cost
share class may be used if it is more cost-effective due to transaction fee considerations
or other constraints. IDA reviews existing holdings and may convert to a lower-cost share
class when appropriate.
These fund-level fees are separate from and in addition to IDA’s advisory fees, and all fees
and expenses reduce overall investment returns. Clients should review all applicable fees
to understand the total cost of their investments.
Certain IDA IARs receive compensation in connection with insurance recommendations,
which creates a conflict of interest. This compensation may provide an incentive to
recommend certain products.
IDA maintains policies and procedures designed to mitigate these conflicts, and all
recommendations are made based on what is reasonably believed to be in the client’s best
interest. Clients are not obligated to implement any insurance recommendations and are
free to use any insurance provider.
With respect to the PenChecks program, IDA receives an integration and maintenance fee
from PenChecks, Inc. for administrative services. This fee is paid by PenChecks from its
own revenues and does not increase the fees paid by plan participants. Importantly,
participants are not charged both a plan-level advisory fee and a PenChecks
administrative fee at the same time. Once assets are rolled out of an employer-sponsored
plan and into a PenChecks IRA, those assets are no longer included in the plan’s billing
schedule with IDA as the adviser. At that point, the PenChecks administrative fee applies,
but the IDA plan fee does not.
Please refer to Item 10 for additional information regarding the financial industry
affiliations of IDA and its IARs.
F. IDA’s Valuation Policy
For fee calculation purposes, IDA relies on pricing provided by custodians for publicly
traded securities and may adjust valuations in accordance with its valuation procedures if
prices are believed to be inaccurate.
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For Private Funds, IDA relies on valuations provided by the issuer, which may be reported
at cost until updated. If valuations are not timely or are deemed inaccurate, IDA will fair
value the investment in accordance with its valuation procedures.
Please also refer to Item 13 for further information regarding reporting valuations on client
account statements.
Item 6: Performance-Based Fees and Side-by-Side Management
IDA does not charge advisory fees on a share of the capital appreciation of the funds or
securities in a client account (i.e., performance-based fees) nor engage in side-by-side
management.
Some of the Private Funds that IDA’s investment management clients invest in do charge
performance/incentive-based fees, which are outlined in the respective product’s offering
documents and should be reviewed by investors. These performance fees can only be
charged to investors that meet the definition of “qualified client” outlined in Rule 205-3
under the Investment Advisers Act of 1940. Any client or IDA employee investing in a
Private Fund that charges performance/incentive fees that did/does not meet such
definition is not charged a performance/incentive fee by the Private Fund. IDA does not
receive any portion of these fees.
Please refer to Item 8 below regarding risks surrounding Private Funds (including the
Invictus Fund) and other investments made by IDA.
Item 7: Types of Clients
A. Description
IDA provides its services to individuals, qualified and non-qualified pension and profit-
sharing plans, trusts, estates, charitable organizations, corporations, business entities,
Private Placement Insurance companies, Eleemosynary Organizations, and Native
American Sovereign Nations & Organizations.
B. Conditions for Managing Accounts
When IDA provides investment advice to a client, we are deemed a fiduciary under certain
federal regulations and within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing
retirement accounts. The way the firm makes money creates conflicts of interest; however,
as a fiduciary, IDA and its supervised persons are required to always act in our clients’ best
interests, which means we must, at a minimum take the following steps:
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• Meet a professional standard of loyalty and care when making investment
recommendations.
• Always put our clients’ interests ahead of our own when making recommendations
and providing services.
• Disclose all conflicts of interest and how the Firm addresses such conflicts.
• Adopt and follow policies and procedures designed to ensure that we give advice
and provide services that remains in each client’s best interest.
• Charge an advisory fee that is reasonable for our services.
• Not provide, or withhold, any information that could render our advice and/or
services misleading.
If a client’s account is a pension or other employee benefit plan governed by the Employee
Retirement Income Security Act of 1974, as amended (“ERISA”), IDA may be deemed an
ERISA fiduciary to the retirement plan when providing certain services. When that is the
case, and IDA receives fees that are over $1,000, the Firm will provide required disclosures
to the “responsible plan fiduciary” (as such term is defined in ERISA) in accordance with
Section 408(b)(2). The disclosures will cover the services IDA provides and the direct and
indirect compensation the Firm receives by such ERISA clients. Generally, these
disclosures are contained in this Disclosure Brochure, the Client Agreement, and/or in
separate ERISA disclosure documents and are designed to enable the ERISA plan’s
fiduciary to: (1) determine the reasonableness of all compensation received by the Firm;
(2) identify any conflicts of interests; and (3) satisfy reporting and disclosure requirements
to plan participants.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis and Investment Strategies
IDA Strategy Portfolios
IDA primarily uses fundamental analysis in constructing its model portfolios. The sources
of information used by IDA to perform its analysis include, but are not limited to, market
news reports, third party research from various sources, rating services, company annual
reports, prospectuses and other offering documents, SEC filings, company press releases,
and interpretation of exchange market data. Following an investment, IDA will continue to
monitor the progress and suitability of portfolio investments as well as market and
economic outlook.
IDA Strategy allocations generally fall among the following risk tolerance levels:
• Aggressive Growth: A portfolio that is purely focused on aggressive growth of capital
with little or no regard for volatility in the markets
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• Growth: A portfolio focused on growth of capital with some consideration for
volatility
• Moderate: A portfolio that has equal consideration for growth of capital and
reduction of volatility
• Conservative: A portfolio primarily focused on the preservation of capital with some
consideration for growth
• Capital Preservation: A portfolio structured for the preservation of capital with little
appetite for volatility or risk.
Private Fund Investments
IDA clients may invest in Private Funds that employ a variety of investment processes and
strategies, many of which involve significant risks. The strategies for the Private Funds,
including the Invictus Fund are disclosed in each Private Fund’s offering documents and
can include, but not limited to hedging, leverage, short sales, uncovered options, real
estate investments, and other non-liquid investments. Such strategies carry a risk of total
loss of principal. Each Private Fund investment has varying degrees of illiquidity depending
on the type of fund and its underlining investments, which are outlined in each fund’s
offering documents and should be reviewed carefully prior to investment.
Closed End Interval Fund Investments
IDA serves as the investment adviser to the IDA Private Access Fund (ONEFX), a closed end
interval fund. Investors should read the Fund’s prospectus and statement of additional
information carefully to understand the risks associated with investment in the Fund.
B. Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. Prior to
engaging IDA to perform investment advisory services, a client should carefully consider:
1) committing to management on only those assets that the client believes will not need in
the short term and that can be invested on a long-term basis, 2) that volatility from
investing in the stock market can occur, and 3) that over time the client’s assets can
fluctuate and at any time be worth more or less than the amount invested.
Some of the risks of loss a client should be aware of include, but are not limited, to the
following:
•
Interest-Rate Risk: Fluctuations in interest rates can cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
• Market Risk: The price of a stock, bond, mutual fund, or other security can drop in
reaction to tangible and intangible events and conditions. This type of risk is caused
by external factors independent of a security’s particular underlying circumstances.
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•
Inflation Risk: When any type of inflation is present, a dollar today will not buy as
much as a dollar next year, because purchasing power is eroding at the rate of
inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the
dollar against the currency of the investment’s originating country. This is also
referred to as exchange rate risk.
• Equity (stock) Market Risk: Common stocks are susceptible to general stock market
fluctuations and to volatile increases and decreases in value as market confidence
in and perceptions of their issuers change. If you held common stock, or common
stock equivalents, of any given issuer, you would generally be exposed to greater
risk than if you held preferred stocks and debt obligations of the issuer.
• Options Risk: Options on securities can be subject to greater fluctuations in value
than an investment in the underlying securities. Purchasing and writing put and call
options are highly specialized activities and entail greater than ordinary investment
risks. Please see below for more details.
• ETF and Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear
additional expenses based on your pro rata share of the ETF’s or mutual fund’s
operating expenses, including the potential duplication of management fees and
internal custodial costs. The risk of owning an ETF or mutual fund generally reflects
the risks of owning the underlying securities the ETF or mutual fund holds.
• Private Funds Investment Risk: The managers of the Private Funds will have broad
discretion in selecting the investments for the fund. There are few limitations on the
types of securities or other financial instruments which can be traded and no
requirement to diversify. Depending on the type of Private Fund, the Private Fund’s
manager may trade the assets of the fund on margin or otherwise leverage
positions, thereby potentially increasing the risk to the Private Fund and its
investors. In addition, because the vehicles are not registered as investment
companies, there is an absence of regulation. There are numerous other risks in
investing in these securities. The client should read the private placement
memorandum and/or other documents explaining such risks, before investing.
• Political and Legislative Risks: Companies face a complex set of laws and
circumstances in each country in which they operate. The political and legal
environment can change rapidly and without warning and with significant impact,
this is especially true for companies operating outside of the United States or that
conduct a portion of their business outside of the United States.
• Reinvestment Risk: This is the risk that future proceeds from investments may have
to be reinvested at a potentially lower rate of return (i.e., interest rate). This primarily
relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a particular
company within an industry. Generally, business risk is that a company will go
bankrupt or perform below expectations. Every company carries the business risk
that it will produce insufficient cash flow in order to maintain operations. Business
risk can come from a variety of sources, some systemic and others un-systemic.
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That is, every company has the business risk that the broader economy will perform
poorly and therefore that sales will be poor, and also the risk that the market simply
will not like its products.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if there is an active market for the asset. For
example, Treasury Bills are highly liquid, while real estate properties are not.
• Fixed Income Risk: When investing in bonds, there is the risk that the issuer will
default on the bond and be unable to make payments. Further, individuals who
depend on set amounts of periodically paid income face the risk that inflation will
erode their spending power. Fixed-income investors receive set, regular payments
that face the same inflation risk.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the
risk of profitability, because the company must meet the terms of its obligations in
good times and bad. During periods of financial stress, the inability to meet loan
obligations can result in bankruptcy and/or a declining market value.
• Margin Risk: There are certain risks associated with a margin account. These risks
include, but are not limited to the following:
o An owner of a margin account can lose more assets than deposited. A
decline in the value of securities that are purchased on margin usually
requires the owner to provide additional monies to the account to avoid the
forced sale of those securities or other securities in the margin account.
o The custodian can force the sale of securities in a margin account. If the
equity in the account falls below the maintenance margin requirements
under the law—or the custodian’s higher "house" requirements—the
custodian can sell the securities in the margin account to cover the margin
deficiency. The owner would be responsible for any short fall in the account
after such a sale.
o The custodian can sell securities in the margin account without contacting
the owner. However, as a matter of good customer relations, most
custodians usually attempt to notify their customers of margin calls even
though they are not required to do so.
o An owner of a margin account is not entitled to an extension of time on a
margin call. While an extension of time to meet initial margin requirements
may be granted by the custodian under certain conditions, they are not
required to provide any extension. In addition, they also are not required to
provide an extension of time to meet a maintenance margin call.
• Securities Backed Loans/Lines of Credit: Some of the risks include: (i) failure to
perform by the lender due to financial instability, (ii) tax consequences and loss of
appreciation due to premature sale of the securities used as collateral, (iii) lack of
funds to repay the loan, and (iv) high cost and high interest rate charges. Additional
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information about these types of loans can be found at
https://www.sec.gov/oiea/investor-alerts-bulletins/sbloc.html.
IDA may recommend private funds or alternative investments for certain clients,
depending on their goals, experience, and risk tolerance. These investments can carry
additional risks, including limited liquidity, higher fees, more volatility, less transparency,
complex tax treatment, and less regulatory oversight. Because of this, they are not
appropriate for all clients and are only offered when suitable.
These investments are typically limited to more sophisticated investors who meet the
definitions of “accredited investor” and “qualified client.” Investors should carefully review
all offering documents before investing.
Private funds often charge performance-based fees, which can create incentives for
managers to take on more risk or focus more heavily on those investments. These
strategies may also involve leverage or hedging, which can increase both potential returns
and potential losses.
Additionally, some private investments may be illiquid, meaning funds could be locked up
for a period of time or for the life of the investment.
For certain clients, IDA also employs the use of options. Below are some of the main risks
associated with investing in options:
When writing covered call options to produce income for a client’s account, there can be
times when the underlying stock is “called” (call option contract exercised or assigned) by
the investor that purchased the call option. That means the client would be required to sell
the underlying security at the exercise (pre-determined) price to that investor
Option positions can be adversely affected by company specific issues (the issuer of the
underlying security) which include but are not limited to bankruptcy, insolvency, failing to
file with regulatory bodies, being delisted, having trading halted or suspended, corporate
reorganizations, asset sales, spin offs, stock splits, mergers, and acquisitions. In addition,
market related actions, political issues, and economic issues can adversely affect the
option market. These factors could restrict, halt, suspend, or terminate option positions
written (sold) or purchased.Changes in value of the option do not always correlate with the
underlying security, and the account could lose more than principal amount invested.
Options involve risk and are not suitable for all clients. Therefore, a client should read the
option disclosure document, “Characteristics and Risks of Standardized Options,” which
can be obtained from any exchange on which options are traded, at
www.optionsclearing.com, or by calling 1-888-OPTIONS, or by contacting your custodian.
Past performance is not indicative of future results. Therefore, Clients should never
assume that future performance of any specific investment or investment strategy will be
profitable. Investing in securities (including stocks, mutual funds, ETFs, and bonds, etc.)
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involves risk of loss. Further, depending on the different types of investments there are
varying degrees of risk. Because of the inherent risk of loss associated with investing, IDA
is unable to represent, guarantee, or even imply that the Firm’s services and methods of
analysis can or will predict future results, successfully identify market tops or bottoms, or
insulate clients from losses due to market corrections or declines.
Item 9: Disciplinary Information
Registered investment advisers such as IDA are required to disclose all material facts
regarding any legal or disciplinary events that would be material to a client’s or prospective
client’s evaluation of the Firm or the integrity of its management. At this time, IDA has
nothing to report.
Item 10: Other Financial Industry Activities and Affiliations
A. Financial Industry Outside Business Activities and Affiliations
Intelligence Driven Insurance Solutions
IDA is affiliated with Intelligence Driven Insurance Solutions, LLC (“IDIS”) (California
insurance license #0N06533), which is a licensed insurance agency offering fixed indexed
annuities, life, health, long-term care, and disability insurance to its clients. Certain IARs of
IDA are also licensed insurance agents with IDIS. At times, IDA advisers may recommend
insurance products as part of a client’s financial plan. If a client chooses to purchase a
policy, the adviser—acting as an insurance agent—will receive standard commissions.
These commissions vary based on the type of insurance. Advisers may also receive
additional incentives from insurance companies, such as bonuses, higher payouts, or
travel rewards. IDA owners may also benefit indirectly from these sales through shared
profits of the insurance agency.
This creates a conflict of interest because advisers have a financial incentive to
recommend insurance products. Even so, recommendations are intended to be in the
client’s best interest.Clients are under no obligation to act upon any insurance
recommendations. If a client elects to act on any insurance recommendation, the client is
under no obligation to effect the transaction through IDIS, or through any IAR of the Firm.
IDA Tax
IDA owns 100% of IDA Tax which is an Accounting & Tax Services firm that provides tax
planning and preparation services. From time to time, an IDA IAR will refer a client to IDA
Tax for services. Such referrals create a potential conflict of interest, since IDA and its
owners, some of whom are IARs, will receive an indirect benefit if a client engages IDA Tax
for services, since they share in the profits and losses of IDA Tax. Clients are under no
obligation to engage IDA Tax and are free to select any CPA firm of their choosing.
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Investment Adviser to a Registered Fund
IDA is the investment adviser to the IDA Private Access Fund (ONEFX), a closed end
interval fund. IDA may allocate shares of the Fund to clients. In this case, IDA will exclude
those shares from being billed an investment advisory fee on the portion of the account
invested in the Fund and will receive compensation on that portion of the client’s account
only as an adviser to the Fund. Due to IDA’s tiered investment advisory fee schedule, the
compensation earned on the client assets as investment adviser to the Fund may be
greater than compensation earned if the client assets were instead invested in a security
that is unaffiliated with IDA and IDA earned its standard investment management fee.
Outside Business Activities
Mr. Jason is the Managing Member of JADL, LLC, which serves as property manager for the
building where IDA’s principal office in Carlsbad, CA is located. IDA leases the space from
JADL, LLC. Mr. Jason Labrum spends less than 1% of his time on this activity.
As outlined in Item 4 above, Jason Labrum and Alex Klingensmith are partial owners and
co-Managing Members of RE Partners, a real estate management firm that serves as the
Managing Member of the Invictus Fund. The Invictus Fund was recommended to certain
IDA clients in the past but is now closed to new investors and is not being actively offered.
Mr. Labrum and Mr. Klingensmith each spend less than 1% of their time on this activity.
Neither IDA nor its investment adviser representatives receive commissions or
transaction-based compensation related to investments in the Invictus Fund. However,
through their ownership of RE Partners, Mr. Labrum and Mr. Klingensmith historically
benefited from profits and fees paid by the Invictus Fund. As of January 1, 2025, the
Invictus Fund no longer charges management or performance fees, no longer generates
revenue, and no longer provides compensation to RE Partners or IDA. While no current
economic benefit exists, this prior structure created a conflict of interest when the fund
was recommended.
Please refer to Form ADV Part 2B supplemental disclosure brochures for Messrs. Jason
Labrum and Alex Klingensmith for complete information on their outside business
activities.
Importantly, IDA is a fiduciary and as such must act at all times in the best interest of its
clients. To further address the conflicts identified in #1, 2, & 3 above, IDA provides
disclosures to its clients, mainly through delivery of this Brochure, and has implemented
procedures to monitor and periodically review the sales practices of its IARs to help ensure
all recommendations are made in accordance with the needs of each client.
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Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Description of Code of Ethics
IDA is a fiduciary and is required to act in the best interest of its clients at all times. This
includes a duty of loyalty and care, requiring IDA and its supervised persons (employees,
officers, and directors) to provide fair, honest, and unbiased advice. IDA must make
investment recommendations that are suitable based on each client’s financial situation,
investment objectives, and overall portfolio, and must avoid any fraudulent, deceptive, or
manipulative practices.
To support these obligations, IDA has adopted a Code of Ethics (“Code”) that establishes
standards of conduct and requires compliance with applicable securities laws. The Code
addresses areas such as personal trading, insider trading, and conflicts of interest,
including outside business activities and political contributions.
Because IDA personnel may trade in the same securities as clients, the Code includes
policies designed to mitigate potential conflicts of interest. These policies require
supervised persons to report personal securities holdings and transactions, and in certain
cases, obtain pre-clearance before trading. The Code also includes procedures for
reporting violations and outlines how such violations are addressed.
The Code of Ethics is reviewed and distributed to all supervised persons at least annually.
A copy of the Code is available to clients and prospective clients upon request.
B. Participation or Interest in Client Transactions
IDA does not engage in principal transactions or agency cross transactions for client
accounts. A principal transaction occurs when the firm buys securities from or sells
securities to a client for its own account. An agency cross transaction occurs when the
firm or an affiliate acts as broker for both sides of a transaction.
From time to time, IDA’s supervised persons may buy or sell the same securities or
investment products (including Private Funds and the IDA Private Access Fund) for their
personal accounts as those traded for client accounts. This creates a potential conflict of
interest.
To address this, IDA has adopted a Code of Ethics that includes policies governing
personal trading. These policies require reporting of personal holdings and transactions
and, in certain cases, pre-clearance of trades. Consistent with its fiduciary duty, IDA and
its supervised persons are required to put client interests first and comply with the Code of
Ethics at all times.
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C. Personal Trading
To address conflicts of interest related to personal trading and comply with applicable
laws, IDA’s Code of Ethics establishes the standards all supervised persons must follow.
This includes requirements to obtain Compliance pre-approval for certain personal
transactions, such as investments in the IDA Private Access Fund, other Private Funds,
IPOs, and limited offerings.
The Code is designed to protect client interests and reflects IDA’s commitment to its
fiduciary duties of honesty, good faith, and fair dealing. All supervised persons are required
to follow the Code and adhere to procedures governing personal trading, including:
• Not taking inappropriate advantage of their position;
• Conducting personal securities transactions in accordance with firm policies,
including obtaining pre-approval when required;
• Exercising independent professional judgment when providing advice or taking
investment actions; and
• Complying with applicable federal securities laws.
In some cases, supervised persons may buy or sell securities for their personal accounts
that are not recommended for client accounts based on differing investment
considerations.
Item 12: Brokerage Practices
In certain cases, IDA is deemed to have custody of client assets because it deducts
advisory fees directly from client accounts and may have limited authority to disburse
funds to third parties authorized by the client through a signed Standing Letter of
Authorization (“SLOA”). Additional information is provided in Item 15: Custody.
Client assets are held with a “qualified custodian.” IDA typically recommends Charles
Schwab & Co., Inc., Fidelity Brokerage Services, LLC, and Altruist Financial, LLC, all of
which are FINRA-registered and members of SIPC. These custodians hold client assets
and execute transactions based on IDA’s instructions. IDA is independent and not
affiliated with these firms. While IDA recommends these custodians, clients ultimately
choose their custodian and must open accounts directly with them.
IDA considers several factors when recommending a custodian, including costs, financial
strength, available products, research tools, and service quality. There is no direct link
between IDA’s use of a custodian and the investment advice provided to clients.
D. Selection Criteria
IDA generally places trades through the client’s appointed custodian (Schwab, Fidelity or
Altruist). In certain situations—primarily for fixed income securities—IDA may use another
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broker-dealer to execute trades (“step-out” trading) under a prime brokerage arrangement.
This allows access to additional securities and may improve execution.
These arrangements require client consent and may involve additional costs, including
commissions from the executing broker and fees from the custodian. IDA uses these
arrangements only when it believes they are in the client’s best interest.
How We Select Custodians
IDA seeks to recommend custodians that provide overall best execution and service.
Factors considered include:
• Trading and custody services (often without a separate custody fee)
• Ability to execute, clear, and settle trades
• Cash movement capabilities (wires, checks, bill pay)
• Range of available investment products
• Research tools and technology
• Service quality and responsiveness
• Cost competitiveness (commissions, interest rates, and fees)
• Financial strength and reputation
• Prior experience with the custodian
• Additional services that may benefit clients
IDA periodically reviews custodians to evaluate whether they continue to provide best
execution and overall value to clients.
Schwab Custodian Arrangement
Custody and Brokerage Costs
Charles Schwab & Co., Inc. (“Schwab”) generally does not charge separate custody fees
but earns compensation through commissions and other transaction-related charges.
Commission rates for IDA clients are negotiated and may be lower due to IDA’s overall
relationship with Schwab.
Schwab also charges a “trade away” fee when IDA executes a trade through another broker
that settles into a Schwab account. These fees are in addition to any commissions charged
by the executing broker. IDA seeks to minimize costs and will use Schwab for trade
execution when it believes doing so is in the client’s best interest.
Products and Services Available to Us from Schwab
Schwab Advisor Services provides IDA with access to institutional trading, custody,
reporting, and support services. These include:
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• Services that benefit clients: access to investment products, trade execution, and
custody services.
• Services that may not directly benefit clients: research, software, market data,
trade allocation tools, fee billing support, and reporting systems.
• Services that primarily benefit IDA: consulting, conferences, technology support,
compliance resources, and business development services. Schwab may also
provide or subsidize third-party services and occasional business entertainment.
These benefits create a potential conflict of interest because IDA may have an incentive to
recommend Schwab based in part on these services rather than solely on client benefit.
Schwab may provide IDA with additional benefits, including occasional business
entertainment (such as meals or events) and access to, or payment for, third-party
products and services (e.g., research, technology, and IT support).
While, as a fiduciary, IDA endeavors to act in its clients’ best interests, its
recommendation that clients maintain assets with Schwab may be influenced in part by
the availability of these benefits and services, and not solely by the nature, cost, or quality
of Schwab’s custody and brokerage services. This creates a potential conflict of interest.
IDA’s Interest in Schwab's Services
IDA receives these services at no cost as long as it maintains a minimum level of client
assets with Schwab. This creates an incentive to recommend Schwab. However, IDA
believes Schwab remains in the best interest of clients based on service quality, cost, and
overall value.
Please refer to Item 14 for further information regarding trading and compensation
pertaining to the arrangements IDA has with Schwab.
Fidelity Custodian Arrangement
IDA maintains a relationship with Fidelity Brokerage Services, LLC and its affiliates
(“Fidelity”), which provides brokerage, custody, and administrative services at no direct
cost to IDA.
Fidelity charges commissions and transaction fees for certain trades. While many funds
are available without transaction fees, others may carry costs. These fees may be higher or
lower than those of other custodians.
Because IDA receives services from Fidelity at no cost, this creates a potential conflict of
interest. IDA has evaluated this arrangement and believes it is in the best interest of clients
and consistent with its duty to seek best execution.
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Altruist Custodian Arrangement
IDA also offers services through Altruist Financial, LLC, an unaffiliated SEC-registered
broker-dealer and FINRA/SIPC member.
Altruist provides custody, clearing, and execution services, along with a digital account
opening process and integrated technology tools. These services benefit both IDA and its
clients. IDA is not affiliated with Altruist, and Altruist does not supervise IDA or its
activities.
Robo-Adviser Programs
For accounts managed through third-party robo-adviser programs, the program sponsor
executes trades. Clients should review the applicable program disclosures for additional
details.
E. Best Execution
IDA generally places client trades through the client’s selected custodian (e.g., Schwab,
Fidelity, or Altruist), except in certain cases such as prime brokerage transactions. IDA will
continue to use a custodian as long as it believes the custodian provides “best execution,”
meaning the overall best result for the client.
Best execution does not require IDA to seek the lowest commission cost or obtain multiple
bids for each transaction. Instead, IDA evaluates the overall quality of execution, including
factors such as execution capability, commission rates, research, responsiveness, and
other services. As a result, clients may not always receive the lowest available commission
rate. IDA periodically, and at least annually, reviews custodians and trading practices to
evaluate whether best execution is being achieved.
F. Soft Dollar Considerations
IDA may receive research, products, or services from custodians or broker-dealers in
connection with client transactions, consistent with Section 28(e) of the Securities
Exchange Act of 1934. These arrangements, commonly referred to as “soft dollars,” allow
IDA to use client commissions to obtain certain research and services that assist in
managing client portfolios.
These services may include investment research, market data, software, trading systems,
and other tools used in the investment decision-making and trading process. Research
obtained through soft dollars may benefit multiple clients, and in some cases, a client may
pay commissions that support research used for other client accounts.
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When a product or service includes both research and non-research components, IDA will
make a good faith allocation and pay for the non-research portion with its own funds. This
creates a potential conflict of interest, as IDA has an incentive to allocate more costs to
the research portion. IDA seeks to address this by acting in the best interests of clients.
IDA’s recommendation that clients use Schwab, Fidelity, or Altruist may also result in IDA
receiving these types of benefits, which creates an additional conflict of interest.
G. Directed Brokerage
Currently, IDA does not accept client directed brokerage arrangements.
H. Trade Order Aggregation and Allocation
IDA may combine (“aggregate”) trades for multiple client accounts, and in some cases
employee accounts, when it believes doing so is in clients’ best interests. Aggregated
trades are typically executed at the same price for all participating accounts. If an order is
only partially filled, allocations are generally made on a pro rata basis. IDA maintains
policies and procedures governing this process.
I. Allocation of Investment Opportunities in Private Funds
IDA may recommend Private Fund investments to certain clients who meet applicable
eligibility requirements (e.g., accredited investors or qualified clients). These opportunities
are limited and not all eligible clients will receive an allocation.
In determining which clients receive such opportunities, IDA considers factors such as
financial circumstances, investment objectives, risk tolerance, and available cash. As a
result, allocations are subjective.
IDA personnel may also invest in Private Funds recommended to clients, which creates a
conflict of interest. To address this, such investments require prior written approval from
the Chief Compliance Officer. Clients should review all offering materials, including private
placement memoranda, to fully understand the risks and conflicts associated with these
investments.
Item 13: Review of Accounts
A. Periodic Reviews
IDA monitors client accounts on an ongoing basis. Periodic reviews are conducted to
ensure portfolios remain consistent with the client’s investment strategy, financial
situation, and objectives, and to determine if any adjustments are needed.
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Accounts are reviewed at least annually, or more frequently upon client request. Reviews
may also be triggered by changes in a client’s personal, financial, or tax situation, as well
as by material changes in market conditions or other relevant events.
Clients are encouraged to promptly notify IDA of any changes to their financial
circumstances, investment objectives, risk tolerance, time horizon, tax status, or other
information that may affect how their account is managed.
B. Regular Reports
Clients receive account statements directly from their custodian or carrier at least
quarterly. These statements include account holdings, transactions, and other relevant
information.
In addition, IDA may provide supplemental reports during client reviews or upon request,
which may include account performance, portfolio holdings, and market-related
information. Clients are encouraged to compare any reports provided by IDA with
statements received from their custodian or other third parties.
Depending on the services provided, financial planning clients may also receive
performance reports, portfolio analyses, cash flow summaries, or other related reporting.
Item 14: Client Referrals and Other Compensation
A. Incoming Referrals
From time to time, IDA enters into written agreements with individuals or organizations
(“promoters”) who refer clients to the Firm. These arrangements comply with applicable
federal and state regulations.
If a client is referred by a promoter, IDA typically pays the promoter a fee based on a
percentage of the advisory fees collected from that client. This compensation is paid by
IDA and does not result in any additional charge to the client.
Clients referred through these arrangements will receive IDA’s Form ADV Part 2A and a
separate disclosure describing the relationship between IDA and the promoter, including
the compensation paid. IDA oversees these arrangements to ensure required disclosures
are provided and maintains related records in accordance with regulatory requirements.
Participation in Schwab Advisor Network
In the past, IDA received client referrals through its participation in Schwab Advisor
Network® (the “Service”), a program sponsored by Charles Schwab & Co., Inc. (“Schwab”)
to help investors find independent investment advisers. Schwab is an unaffiliated
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custodian and does not supervise IDA or its advisory services. IDA continues to pay fees to
Schwab related to these referrals.
IDA pays Schwab an ongoing fee (“Participation Fee”) for referred client accounts that
remain custodied at Schwab. This fee is typically based on a percentage of advisory fees or
assets in the account and is paid by IDA, not the client. IDA has agreed not to charge
referred clients higher fees than similarly situated clients who were not referred through
the program.
If a referred client’s account is held away from Schwab, IDA may pay Schwab a one-time
“Non-Schwab Custody Fee,” which is generally higher than the annual Participation Fee.
This creates an incentive for IDA to recommend that referred clients maintain their
accounts at Schwab.
IDA recognizes these arrangements create potential conflicts of interest and remains
committed to fulfilling its fiduciary duty, including seeking best execution for client
transactions. Additional information is provided in Item 12.
B. Referring Clients to Third Parties
From time to time, IDA may refer clients to unaffiliated third-party professionals, such as
attorneys or accountants. IDA will obtain client consent before sharing any information, in
accordance with its privacy policies.
IDA does not receive any compensation for these referrals. However, in some cases, these
professionals may refer prospective clients to IDA.
C. Other Compensation
As described in Item 12.B, IDA may receive research, products, and services (“soft
dollars”) from certain custodians or financial institutions in connection with client
transactions, consistent with Section 28(e) of the Securities Exchange Act of 1934. These
arrangements provide an economic benefit to IDA and create a potential conflict of
interest, as IDA may have an incentive to direct trades based on these benefits rather than
solely on best execution. IDA seeks to mitigate this conflict by fulfilling its fiduciary duty to
act in clients’ best interests.
Certain IDA personnel are also licensed insurance agents or engaged in other outside
business activities. These activities present additional conflicts of interest, which are
disclosed in Items 4, 5, 6, 8, 10, and 13 of this brochure, as well as in each investment
adviser representative’s Form ADV Part 2B.
From time to time, IDA personnel may attend or host events sponsored, in whole or in part,
by third-party firms (such as mutual fund companies or other financial service providers),
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or accept meals and similar business entertainment. These arrangements create a
potential conflict of interest, as they may provide an incentive to recommend or utilize
those third-party firms or their products.
To address this, IDA maintains policies governing gifts and entertainment, including pre-
approval requirements above certain thresholds, ongoing tracking of all such activity, and
periodic review to ensure compliance with the Firm’s policies and fiduciary obligations.
Item 15: Custody
Under the Investment Advisers Act of 1940, IDA is deemed to have “constructive custody”
of client assets because it has the authority to deduct advisory fees directly from client
accounts. To mitigate potential conflicts of interest, all client assets are held with an
independent qualified custodian.
In some cases, clients may authorize IDA to disburse funds to third parties through a
signed Standing Letter of Authorization (“SLOA”). Under these arrangements, the client
provides written instructions to the custodian and authorizes IDA to act on their behalf to
transfer funds. The client retains the ability to modify or revoke this authorization at any
time.
IDA complies with the following conditions for SLOAs:
• The client provides written instructions to the qualified custodian, including the
third party’s name and either their address or account number.
• The client authorizes IDA in writing to direct transfers to the designated third party,
either on a schedule or as needed.
• The custodian verifies the client’s authorization and provides notice to the client
after each transfer.
• The client can change or revoke the authorization at any time.
•
•
IDA cannot change or designate the third party or any of the third party’s
information.
IDA maintains records confirming the third party is not related to IDA and does not
share the same address.
• The custodian provides an initial confirmation and an annual notice reconfirming
the instruction.
Because IDA complies with these conditions, it is not required to undergo an annual
surprise custody examination for these arrangements.
When exercising discretionary authority, IDA will implement investment recommendations
only after the client has established accounts with a qualified custodian and provided the
necessary authorizations.
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Clients receive account statements directly from their custodian at least quarterly and are
encouraged to review these statements carefully and compare them with any reports
provided by IDA or other third parties. Differences may occur due to timing, accounting
methods, or valuation of certain securities. Additional information regarding custodians is
provided in Item 12.
IDA does not provide investment advisory services to the Invictus Fund and does not have
authority to withdraw any Fund assets. However, Mr. Jason Labrum and Mr. Alex
Klingensmith have indirect authority through their ownership interests and roles as co-
Managing Members of the Fund’s Managing Member, RE Partners. The Invictus Fund is
audited annually by an independent accounting firm registered with and subject to
inspection by the Public Company Accounting Oversight Board (PCAOB). Audited financial
statements are distributed to investors within 120 days of the Fund’s fiscal year end.
Item 16: Investment Discretion
For Investment Management Services, IDA has discretionary authority to manage client
accounts without obtaining prior approval for each transaction. This includes determining
the appropriate model portfolio (and making changes over time), selecting the securities to
be bought or sold, determining the amount of each transaction, and deciding whether to
aggregate trades with other client accounts. Clients grant this authority by signing the
Investment Advisory Agreement, including clients in robo-adviser programs.
IDA is also the investment adviser to the IDA Private Access Fund (ONEFX), a closed-end
interval fund. IDA may allocate shares of the Fund to client accounts on a discretionary
basis. Assets invested in the Fund are not charged IDA’s standard advisory fee; instead,
IDA receives compensation as the adviser to the Fund. Because IDA’s advisory fees are
tiered, the compensation received through the Fund may be higher than what IDA would
earn if those assets were invested in unaffiliated investments, creating a potential conflict
of interest.
For Financial Planning and Consulting Services provided on a non-discretionary basis, IDA
makes recommendations but does not have authority to implement them. Clients are
responsible for deciding whether to follow the recommendations and for executing any
transactions through the financial institution of their choice.
Item 17: Voting Client Securities
IDA does not vote proxies on behalf of clients, except in limited cases where it votes
proxies for the IDA Private Access Fund (ONEFX) or for ERISA accounts where proxy voting
authority has not been delegated to another named fiduciary.
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In all other cases, clients are responsible for receiving and voting proxies for securities
held in their accounts. IDA may provide information or guidance regarding proxy votes;
however, IDA does not have authority to vote proxies on the client’s behalf, and the
ultimate decision remains with the client.
IDA also does not provide advice or take action on legal matters related to client
investments, including bankruptcies or class actions but may provide general guidance
related to client investments. Clients are ultimately responsible for making any decisions
and taking any related actions.
Item 18: Financial Information
IDA does not require or solicit prepayment of more than $1,200 in fees per client, six
months or more in advance and, therefore, is not required to provide a balance sheet.
IDA does not have any financial condition or commitments that would impair its ability to
meet its contractual or fiduciary obligations to clients and has not been the subject of a
bankruptcy proceeding.
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