Overview
- Headquarters
- Fort Mill, SC
- Total Firm Assets
- $176 million
- Average High-Net-Worth Client Portfolio Size
- $2.1 million
Fee Structure
Primary Fee Schedule (INTENTIONAL ADV 2A/B)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 1.50% |
| $1,000,001 | $2,000,000 | 1.25% |
| $2,000,001 | $5,000,000 | 0.85% |
| $5,000,001 | $10,000,000 | 0.65% |
| $10,000,001 | $20,000,000 | 0.40% |
| $20,000,001 | and above | 0.25% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $15,000 | 1.50% |
| $5 million | $53,000 | 1.06% |
| $10 million | $85,500 | 0.86% |
| $50 million | $200,500 | 0.40% |
| $100 million | $325,500 | 0.33% |
Clients
- High-Net-Worth Share of Firm Assets
- 50.70%
- Number of High-Net-Worth Clients
- 42
- Total Client Accounts
- 395
- Discretionary Accounts
- 395
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients, Pension Consulting, Investment Advisor Selection, Educational Seminars
Regulatory Filings
- SEC CRD Number
- 318570
Primary Brochure: INTENTIONAL ADV 2A/B (2026-06-04)
View Document Text
850 Bee BAlm Trail
Fort Mill, SC 29708
www.i10wealth.com
240-855-0007
January 11, 2023
Item 1: Firm Brochure (Form ADV Part 2A)
This brochure provides information about the qualifications and business practices of Intentional LLC.
If you have any questions about the contents of this brochure, please contact us at the phone number
listed above. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority. Registration (e.g. “registered
investment advisor”) does not imply a certain level of skill or training.
Additional information about Intentional LLC also is available on the SEC’s website at
www.adviserinfo.sec.gov.
Page 1 of 27
Item 2: Material Changes
Pursuant to SEC rules, Intentional LLC will ensure that clients receive a summary of any material
changes to this and subsequent disclosure brochures within 120 days after the Firm’s fiscal year end,
December 31. This means that if there were any material changes over the past year, clients will receive
a summary of those changes no later than April 30. At that time, Intentional LLC will also offer a copy
of its most current disclosure brochure and may also provide other ongoing disclosure information about
material changes as necessary. If there are no material changes over the past year, no notices will be sent.
Clients and prospective clients can always receive the most current disclosure brochure for Intentional
LLC at any time by contacting their investment advisor representative.
Material Change:
Intentional LLC has the following material changes to report. Material changes relate to Intentional
LLC’s policies, practices or conflicts of interests.
Intentional LLC has updated their Assets Under Management (Item 4).
Intentional LLC has updated its ownership. (Item 4)
Intentional LLC has amended its Conflict of Interest (Item 11) June, 4, 2026
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Item 3: Table of Contents
Item 1: Firm Brochure (Form ADV Part 2A) ............................................................................................ 1
Item 2: Material Changes .......................................................................................................................... 2
Item 3: Table of Contents .......................................................................................................................... 3
Item 4 Advisory Business ......................................................................................................................... 4
Item 5 Fees and Compensation ................................................................................................................. 5
Item 6 Performance-Based Fees and Side-By-Side Management ............................................................. 7
Item 7 Types of Clients ............................................................................................................................. 7
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ...................................................... 8
Item 9 Disciplinary Information .............................................................................................................. 13
Item 10 Other Financial Industry Activities and Affiliations .................................................................. 13
Item 11 Code of Ethics, Conflicts of Interest, and Personal Trading ...................................................... 14
Item 12 Brokerage Practices .................................................................................................................... 14
Item 13 Review of Accounts ................................................................................................................... 17
Item 14 Client Referrals and Other Compensation.................................................................................. 17
Item 15 Custody ...................................................................................................................................... 18
Item 16 Investment Discretion ................................................................................................................ 18
Item 17 Voting Client Securities ............................................................................................................. 19
Item 18 Financial Information ................................................................................................................. 19
Item 1: Brochure Supplement (Form ADV Part 2B) ............................................................................... 20
Item 1: Brochure Supplement (Form ADV Part 2B) ............................................................................... 23
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Item 4 Advisory Business
Firm Description
Intentional LLC (“Intentional” or the “Firm”) is a SEC registered investment advisor. Intentional was
founded in January 2022.
The Chief Compliance Officer of Intentional is James E. Roberts. Intentional LLC is owned by The
Roberts Companies, Inc and Rice Financial, LLC. The Roberts Companies, Inc is owned by James
Roberts and Rice Financial, LLC is owned by Dale Rice.
Types of Advisory Services
The Firm offers a large variety of services, including portfolio management, investment analysis and
financial planning for individuals and high net worth individuals. The Firm offers these services to
clients or potential clients (“clients”).
Investment Advisory Services
Intentional specializes in fundamental, technical, and economic analysis to determine what investments
are in favor of Intentional’s investment models. Intentional assesses clients ’current holdings and
ensures alignment with both short- and long-term goals. The Firm performs ongoing reviews of
investment performance and portfolio exposure to market conditions. Accordingly, the Firm is
authorized to perform various functions without further approval from the client, such as the
determination of securities to be purchased or sold without prior permission from the client for each
transaction. Any and all trades are made in the best interest of the client as part of Intentional’s
fiduciary duty. However, risk is inherent to any investing strategy and model. Therefore, Intentional
does not guarantee any results or returns.
Prior to engaging Intentional to provide any investment advisory services, Intentional requires a
written financial service agreement (“FSA”) signed by the client prior to the engagement of any
services. The FSA will outline services to which the client is entitled and fees the client will incur.
Intentional is an asset-based fee investment management firm. The firm does not receive commissions
for purchasing or selling stocks, bonds, mutual funds, real estate investment trusts, or other
commissioned products for clients. The firm is not affiliated with entities that sell financial products or
securities. No commissions in any form are accepted.
Intentional does not act as a custodian of client assets. The client always maintains asset control.
Intentional places trades for clients under a limited power of attorney through qualified
custodian/broker.
Services Tailored to Clients’ Needs
Services are provided based on a client’s specific needs within the scope of the services provided as
discussed above. A review of the information provided by the client regarding the client’s current
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financial situation, goals, and risk tolerances will be performed and advice will be provided that is in
line with available information.
Wrap Fee Program versus Portfolio Management Program
Intentional does not offer a Wrap Fee Program.
Assets Under Management
As of January 2023, Adviser has the following assets under management:
Discretionary assets:
Non-discretionary assets:
$ 104,378,628.00
$ 0.00
Financial Planning Services
Intentional offers financial planning and consultation services to individuals, families, businesses, and
institutions. In general, our Firm’s financial planning services involve structuring a financial plan that
incorporates the client’s present financial circumstances, future financial goals and risk tolerances. This
planning may encapsulate one or more of the following areas: investment, retirement and estate
planning, charitable gifting, portfolio analysis, business succession planning and institutional financial
management.
These services generally consist of the following, but may include other services as requested by the
client:
• Obtain from the client, their the financial, biographical and personal information necessary to
develop the plan.
• Review the clients’ overall financial situation, including a written report of recommendations
covering cash flow, tax planning, investment planning, estate planning and risk management.
• Assist the client in developing specific, quantifiable financial goals.
• Prepare a written Retirement Planning Report and recommendations.
• Periodically update the analysis and recommendations based on the client’s changing personal
and financial situation.
Pension Consulting Services
Intentional provides support to small businesses offering qualified and non-qualified retirement
plans to employees. Our services are structured to satisfy the client’s plan objectives, such as maximizing
employee contributions and increasing employee satisfaction and retention, among others.
Item 5 Fees and Compensation
In addition to the information provided in the Advisory Business section, this section provides details
regarding Firm services along with descriptions of each service’s fees and compensation arrangements.
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Advisory Services Compensation Description
Intentional, in its sole discretion, may charge a lesser investment advisory fee based upon certain
criteria (e.g., historical relationship, types of assets, anticipated future additional assets, dollar amounts
of assets to be managed, related accounts, account composition, etc.).
Pension Consulting Services
Intentional offers Pension Consulting services for a fixed engagement fee ranging from $5,000 to
$10,000 per engagement. Fees may be negotiable based on the nature and complexity of the services to
be provided and the overall relationship with the Advisor. An estimate for total costs will be determined
prior to engaging for these services.
Financial Planning Consulting Services
Intentional will charge a flat fee for Financial Planning services ranging from $1,500 - $7,000 per
engagement. Fees may be negotiable based on the nature and complexity of the services to be provided
and the overall relationship with the Advisor. An estimate for total costs will be determined prior to
engaging for these services.
Payment of Fees
Investment management fees are billed quarterly, in advance, meaning that we invoice you before the
three-month billing period has begun. Payment in full is expected upon invoice presentation. Fees
may be deducted from a designated client account to facilitate billing. The client must consent in
advance to direct debiting of their investment account. Clients may also choose to pay by check.
In the event the advisory agreement is cancelled during any quarter, Intentional will refund to the client
any un-earned fees, as of the date the relationship ended. Intentional will calculate these refunds on a
pro-rata basis and will deposit the refund into the Account the fees were originally deducted from.
Intentional may also send a check to the Client. Refunds are paid within thirty (30) days after the
relationship ends.
Individually Managed Accounts
Fees for individually managed accounts are tier priced as follows:
Total Managed Portfolio Size:
Fee (Annual Percentage)
$0 to $1,000,000
1.50%
$1,000,001 - $2,000,000
1.25%
$2,000,001 - $5,000,000
0.85%
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$5,000,001 - $10,000,000
0.65%
$10,000,001 - $20,000,000
0.40%
$20,000,001 +
0.25%
Depending on client specific factors (e.g., historical relationship, types of assets, anticipated future
additional assets, dollar amounts of assets to be managed, related accounts, account composition, etc.),
Intentional may reduce its annual fee, account size, or amend the fee schedule.
Third Party/ Custodian Fees
Custodians may charge transaction fees on purchases or sales of securities. These transaction charges
are usually small and incidental to the purchase or sale of a security. The selection of the security is
more important than the nominal fee that the custodian charges to buy or sell the security.
Mutual funds generally charge a management fee for their services as investment managers. The
management fee is called an expense ratio. For example, an expense ratio of 0.50 means that the
mutual fund company charges 0.5% for their services per annum. These fees are in addition to the fees
paid by a client to Intentional. This will reduce net investment returns on clients’ portfolios.
Performance figures quoted by mutual fund companies in various publications are after their fees have
been deducted.
Outside Compensation for the Sale of Securities to Clients
Patrick R. Ferguson in his outside business activities (see Item 10 below) is licensed to accept
compensation for the sale of investment products to Intentional clients. This presents a conflict of
interest and gives the supervised person an incentive to recommend products based on the
compensation received rather than on the client’s needs. When recommending the sale of securities or
investment products for which the supervised persons receive compensation, Intentional will document
the conflict of interest in the client file and inform the client of the conflict of interest. Clients always
have the right to decide whether to purchase Intentional -recommended products and, if purchasing,
have the right to purchase those products through other brokers or agents that are not affiliated with
Intentional.
Item 6 Performance-Based Fees and Side-By-Side Management
Intentional does not charge or accept performance-based fees.
Item 7 Types of Clients
Intentional provides investment advice to many different types of clients. These clients generally
include individuals, trusts, estates, corporations, and other types of business entities.
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Minimum Account Size
The Firm does not require a minimum account size. Third-party managed programs generally have
account minimum requirements, and these minimum requirements vary from manager to manager.
Account minimums are generally higher on fixed income accounts than equity-based accounts.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
The Firm may use the following methods when considering investment strategies and
recommendations.
Charting Review
Charting is a technical analysis that charts the patterns of stocks, bonds, and commodities to help
determine buy and sell recommendations for clients. It is a way of gathering and processing price and
volume information in a security by applying mathematical equations and plotting the resulting data
onto graphs in order to predict future price movements.
A graphical historical record assists the analyst in spotting the effect of key events on a security’s
price, its performance over a period of time, and whether it is trading near its high, near its low or in
between. Chartists believe that recurring patterns of trading, commonly referred to as indicators, can
help them forecast future price movements.
Fundamental Review
A fundamental analysis is a method of evaluating a company or security by attempting to measure its
intrinsic value. Fundamental analysis attempts to determine the true value of a company or security by
looking at all aspects of the company or security, including both tangible factors (e.g., machinery,
buildings, land, etc.) and intangible factors (e.g., patents, trademarks, “brand” names, etc.).
Fundamental analysis also involves examining related economic factors (e.g., overall economy and
industry conditions, etc.), financial factors (e.g., company debt, interest rates, management salaries and
bonuses, etc.), and qualitative factors (e.g., management expertise, industry cycles, labor relations,
etc.).
The end goal of performing fundamental analysis is to produce a value that an investor can compare
with the security's current price with the aim of determining what sort of position to take with that
security (e.g. if underpriced, the security should be bought; if overpriced the security should sold).
Fundamental analysis uses real data to evaluate a security's value. Although most analysts use
fundamental analysis to value stocks, this method of valuation can be used for many types of
securities.
Technical Review
A technical analysis is a method of evaluating securities that analyzes statistics generated by market
activity, such as past prices and volume. Technical analysis does not attempt to measure a security's
intrinsic value, but instead uses past market data and statistical tools to identify patterns that can
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suggest future activity. Historical performance of securities and the markets can indicate future
performance.
Economic Review
An economic analysis determines the economic environment over a certain time horizon. This involves
following and updating historic economic data such as U.S. gross domestic product and consumer
price index as well as monitoring key economic drivers such as employment, inflation, and money
supply for the world’s major economies.
Investment Strategies
When implementing investment advice to clients, the Firm may employ a variety of strategies to best
pursue the objects of clients. Depending on market trends and conditions, Intentional will employee
any technique or strategy herein described, at the Firm’s discretion and in the best interests of the
client. The Firm does not recommend any particular security or type of security. Instead, the Firm
makes recommendations to meet a particular client’s financial objectives. There is inherent risk to any
investment and clients may suffer loss of ALL OR PART of a principal investment.
Long-Term Purchases
Long-term purchases are securities that are purchased with the expectation that the value of those
securities will grow over a relatively long period, generally greater than one year. Long-term purchases
may be affected by unforeseen changes in the company in which a client is invested or in the overall
market. Long term trading is designed to capture market rates of both return and risk. Frequent trading
can affect investment performance, particularly through increased brokerage and other transaction
costs and taxes. Due to its nature, the long-term strategy can expose clients to various other types of
risk that will typically surface at various intervals during the time the client owns the investments.
These risks include, but are not limited to, inflation (purchasing power) risk, interest rate risk,
economic risk, and political/regulatory risk.
Short-Term Purchases
Short-term purchases are securities that are purchased with the expectation that they will be sold within
a relatively short period of time, generally less than one year, to take advantage of the securities’ short-
term price fluctuations. Short-term trading generally holds greater risk. Frequent trading can affect
investment performance due to increased brokerage fees and other transaction costs and taxes.
Strategic Asset Allocation
Asset allocation is a combination of several different types of investments; typically, this includes
stocks, bonds, and cash equivalents among various asset classes to achieve diversification. The
objective of asset allocation is to manage risk and market exposure while still positioning a portfolio to
meet financial objectives.
Risk of Loss
Investing inherently involves risk up to and including loss of the principal sum. Further, past
performance of any security is not necessarily indicative of future results. Therefore, future
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performance of any specific investment or investment strategy based on past performance should not
be assumed as a guarantee. Intentional does not provide any representation or guarantee that the
financial goals of clients will be achieved.
The potential return or gain and potential risk or loss of an investment varies, generally speaking, with
the type of product invested in. Below is an overview of the types of products available on the market
and the associated risks of each:
General Risks. Investing in securities always involves risk of loss that you should be prepared to bear.
We do not represent or guarantee that our services or methods of analysis can or will predict future
results, successfully identify market tops or bottoms, or insulate clients from losses due to market
corrections or declines. We cannot offer any guarantees or promises that your financial goals and
objectives can or will be met. Past performance is in no way an indication of future performance. We
also cannot assure that third parties will satisfy their obligations in a timely manner or perform as
expected or marketed.
General Market Risk. Investment returns will fluctuate based upon changes in the value of the portfolio
securities. Certain securities held may be worth less than the price originally paid for them, or less than
they were worth at an earlier time.
Common Stocks. Investments in common stocks, both directly and indirectly through investment in
shares of ETFs, may fluctuate in value in response to many factors, including, but not limited to, the
activities of the individual companies, general market and economic conditions, interest rates, and
specific industry changes. Such price fluctuations subject certain strategies to potential losses. During
temporary or extended bear markets, the value of common stocks will decline, which could also result
in losses for each strategy.
Portfolio Turnover Risk. High rates of portfolio turnover could lower performance of an investment
strategy due to increased costs and may result in the realization of capital gains. If an investment
strategy realizes capital gains when it sells its portfolio investments, it will increase taxable
distributions to you. High rates of portfolio turnover in a given year would likely result in short-term
capital gains and under current tax law you would be taxed on short-term capital gains at ordinary
income tax rates, if held in a taxable account.
Non-Diversified Strategy Risk. Some investment strategies may be non-diversified (e.g., investing a
greater percentage of portfolio assets in a particular issuer and owning fewer securities than a
diversified strategy). Accordingly, each such strategy is subject to the risk that a large loss in an
individual issuer will cause a greater loss than it would if the strategy held a larger number of securities
or smaller positions sizes.
Model Risk. Financial and economic data series are subject to regime shifts, meaning past information
may lack value under future market conditions. Models are based upon assumptions that may prove
invalid or incorrect under many market environments.
We may use certain model outputs to help identify market opportunities and/or to make certain asset
allocation decisions. There is no guarantee any model will work under all market conditions. For this
reason, we include model related results as part of our investment decision process, but we often weigh
professional judgment more heavily in making trades or asset allocations.
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ETF Risks, including Net Asset Valuations and Tracking Error. An ETF's performance may not
exactly match the performance of the index or market benchmark that the ETF is designed to track
because 1) the ETF will incur expenses and transaction costs not incurred by any applicable index or
market benchmark; 2) certain securities comprising the index or market benchmark tracked by the ETF
may, from time to time, temporarily be unavailable; and 3) supply and demand in the market for either
the ETF and/or for the securities held by the ETF may cause the ETF shares to trade at a premium or
discount to the actual net asset value of the securities owned by the ETF.
Certain ETF strategies may from time to time include the purchase of fixed income, commodities,
foreign securities, American Depository Receipts, or other securities for which expenses and
commission rates could be higher than normally charged for exchange-traded equity securities, and for
which market quotations or valuation may be limited or inaccurate. Clients should be aware that to the
extent they invest in ETF securities they will pay two levels of advisory compensation – advisory fees
charged by Adviser plus any advisory fees charged by the issuer of the ETF. This scenario may cause a
higher advisory cost (and potentially lower investment returns) than if a Client purchased the ETF
directly.
An ETF typically includes embedded expenses that may reduce the ETF's net asset value, and therefore
directly affect the ETF's performance and indirectly affect a Client’s portfolio performance or an index
benchmark comparison. Expenses of the ETF may include investment advisor management fees,
custodian fees, brokerage commissions, and legal and accounting fees. ETF expenses may change from
time to time at the sole discretion of the ETF issuer. ETF tracking error and expenses may vary.
Inflation, Currency, and Interest Rate Risks. Security prices and portfolio returns will likely vary in
response to changes in inflation and interest rates. Inflation causes the value of future dollars to be
worth less and may reduce the purchasing power of an investor’s future interest payments and
principal. Inflation also generally leads to higher interest rates, which in turn may cause the value of
many types of fixed income investments to decline. In addition, the relative value of the U.S. dollar-
denominated assets primarily managed by Adviser may be affected by the risk that currency
devaluations affect Client purchasing power.
Liquidity Risk. Liquidity is the ability to readily convert an investment into cash to prevent a loss,
realize an anticipated profit, or otherwise transfer funds out of the particular investment. Generally,
investments are more liquid if the investment has an established market of purchasers and sellers, such
as a stock or bond listed on a national securities exchange. Conversely, investments that do not have
an established market of purchasers and sellers may be considered illiquid. Your investment in illiquid
investments may be for an indefinite time, because of the lack of purchasers willing to convert your
investment to cash or other assets.
Legislative and Tax Risk. Performance may directly or indirectly be affected by government legislation
or regulation, which may include, but is not limited to: changes in investment advisor or securities
trading regulation; change in the U.S. government’s guarantee of ultimate payment of principal and
interest on certain government securities; and changes in the tax code that could affect interest income,
income characterization and/or tax reporting obligations, particularly for options, swaps, master limited
partnerships, Real Estate Investment Trust, Exchange Traded Products/Funds/ Securities. We do not
engage in tax planning, and in certain circumstances a Client may incur taxable income on their
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investments without a cash distribution to pay the tax due. Clients and their personal tax advisors are
responsible for how the transactions in their account are reported to the IRS or any other taxing
authority.
Foreign Investing and Emerging Markets Risk. Foreign investing involves risks not typically
associated with U.S. investments, and the risks maybe exacerbated further in emerging market
countries. These risks may include, among others, adverse fluctuations in foreign currency values, as
well as adverse political, social and economic developments affecting one or more foreign countries.
In addition, foreign investing may involve less publicly available information and more volatile or less
liquid securities markets, particularly in markets that trade a small number of securities, have unstable
governments, or involve limited industry. Investments in foreign countries could be affected by factors
not present in the U.S., such as restrictions on receiving the investment proceeds from a foreign
country, foreign tax laws or tax withholding requirements, unique trade clearance or settlement
procedures, and potential difficulties in enforcing contractual obligations or other legal rules that
jeopardize shareholder protection. Foreign accounting may be less transparent than U.S. accounting
practices and foreign regulation may be inadequate or irregular.
Information Security Risk. We may be susceptible to risks to the confidentiality and security of its
operations and proprietary and customer information. Information risks, including theft or corruption
of electronically stored data, denial of service attacks on our website or websites of our third-party
service providers, and the unauthorized release of confidential information are a few of the more
common risks faced by us and other investment advisers. Data security breaches of our electronic data
infrastructure could have the effect of disrupting our operations and compromising our customers'
confidential and personally identifiable information. Such breaches could result in an inability of us to
conduct business, potential losses, including identity theft and theft of investment funds from
customers, and other adverse consequences to customers. We have taken and will continue to take
steps to detect and limit the risks associated with these threats.
Tax Risks. Tax laws and regulations applicable to an account with Adviser may be subject to change
and unanticipated tax liabilities may be incurred by an investor as a result of such changes. In
addition, customers may experience adverse tax consequences from the early assignment of options
purchased for a customer's account. Customers should consult their out tax advisers and counsel to
determine the potential tax-related consequences of investing.
Advisory Risk. There is no guarantee that our judgment or investment decisions on behalf of particular
any account will necessarily produce the intended results. Our judgment may prove to be incorrect, and
an account might not achieve her investment objectives. In addition, it is possible that we may
experience computer equipment failure, loss of internet access, viruses, or other events that may impair
access to accounts’ custodians’ software. Adviser and its representatives are not responsible to any
account for losses unless caused by Adviser breaching our fiduciary duty.
Dependence on Key Employees. An accounts success depends, in part, upon the ability of our key
professionals to achieve the targeted investment goals. The loss of any of these key personnel could
adversely impact the ability to achieve such investment goals and objectives of the account.
Private Placements carry a substantial risk as they are subject to less regulation than are publicly
offered securities, the market to resell these assets under applicable securities laws may be illiquid, due
to restrictions, and liquidation may be taken at a substantial discount to the underlying value or result
in the entire loss of the value of such assets.
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Intentional does not primarily recommend a particular type of security.
Item 9 Disciplinary Information
Registered investment advisers are required to disclose any legal or disciplinary events that are
material to a client’s or prospective client’s evaluation of the advisory business or integrity of the
Firm’s management.
Intentional has no disciplinary disclosures. James E. Roberts and Dale W. Rice, the owners and
operators of Intentional, have no disciplinary disclosures.
Item 10 Other Financial Industry Activities and Affiliations
Registration as a Futures Commission merchant, Commodity Pool Operator
Intentional and its management persons are not registered and do not have application pending to
register, as a futures commission merchant, commodity pool operator/advisor.
Selection of other Advisors
Intentional may also assist clients in the selection of an appropriate qualified money manager who will
provide discretionary investment management services to a client. The firm does not have the discretion
to hire or fire these independent managers without client consent. For this reason, assets managed by
these independent asset managers do not meet the regulatory definition of assets under management by
the firm and are therefore not included in the firm’s regulatory assets under management.
Receipt of Insurance Commission
Certain of Intentional’s Supervised Persons, in their individual capacities, are also licensed insurance
agents. In this capacity, these individuals may recommend the purchase of certain insurance products.
Intentional will fully disclose to such clients the commission basis for these insurance
recommendations.
While Intentional does not sell such insurance products to its investment advisory clients,
Supervised Persons, in their individual capacities as licensed insurance agents, to sell insurance
products to its investment advisory clients. A conflict of interest exists where Intentional recommends
the purchase of insurance products where Intentional’s Supervised Persons receive insurance
commissions or other additional compensation. Intentional has procedures in place to limit the
conflict of interest, although Intentional does not supervise the activities of the Supervised Persons
when they are acting as insurance agents.
Registration with a Broker Dealer
Patrick R. Ferguson is a registered representative of Purshe Kaplan Sterling Investments. From time to
time, he will offer clients advice or products from those activities. Clients should be aware that these
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services pay a commission or other compensation and involve a conflict of interest, as commissionable
products conflict with the fiduciary duties of a registered investment adviser. Intentional always acts in
the best interest of the client, including with respect to the sale of commissionable products to advisory
clients. Clients always have the right to decide whether or not to utilize the services of any Intentional
representative in such individual’s outside capacities.
Item 11 Code of Ethics, Conflicts of Interest, and Personal Trading
A. Fiduciary Status
According to SEC law, an investment advisor is considered a fiduciary. As a fiduciary, it is an
investment advisor’s responsibility to provide fair and full disclosure of all material facts. In addition,
an investment advisor has a duty of utmost good faith to act solely in the best interest of each of its
clients. Intentional and its representatives have a fiduciary duty to all clients. Intentional and its
representatives ’fiduciary duty to clients is considered the core underlying principle for Intentional’s
Code of Ethics and represents the expected basis for all representatives ’dealings with clients.
Intentional has the responsibility to ensure that the interests of clients are placed ahead of it or its
representatives ’own investment interest. All representatives will conduct business in an honest,
ethical, and fair manner. All representatives will comply with all federal and state securities laws at all
times. Full disclosure of all material facts and potential conflicts of interest will be provided to clients
prior to services being conducted. All representatives have a responsibility to avoid circumstances that
might negatively affect or appear to affect the representatives ’duty of complete loyalty to their clients.
Adviser and/or its investment advisory representatives may from time-to-time purchase or sell products
or investments that they may recommend to clients. Adviser has adopted a Code of Ethics that sets
forth the basic policies of ethical conduct for all managers, officers, and employees of the adviser.
In addition, the Code of Ethics governs personal trading by each employee of Adviser deemed to be an
Access Person and is intended to ensure that securities transactions effected by Access Persons of
Adviser are conducted in a manner that avoids any actual or potential conflict of interest between such
persons and clients of the adviser or its affiliates.
Adviser collects and maintains records of securities holdings and securities transactions effected by
Access Persons. These records are reviewed to identify and resolve potential conflicts of interest.
Adviser’s Code of Ethics is available upon request.
B. Personal Loan Disclosure — Conflict of Interest
A supervised person of the firm has entered into a personal loan agreement with a client of the firm. This
arrangement presents a potential conflict of interest, as the supervised person may have a personal
financial obligation that could influence the objectivity of investment advice provided to that client. Prior
to entering into this arrangement, the firm obtained written disclosure and consent from the affected
client. The firm has adopted written policies and procedures to manage and monitor this conflict,
including ongoing supervisory review by the Chief Compliance Officer. Clients may request a copy of
the firm's conflict of interest policies and procedures at any time.
Item 12 Brokerage Practices
A. Selection and Recommendation
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Intentional will have discretionary authority to select the broker-dealer/custodian for custodial and
execution services or the administrator for defined contribution accounts. Intentional will select the
broker-dealer or custodian to safeguard client assets and authorize Intentional to direct trades to this
custodian as agreed in the Investment Management Agreement.
Intentional may recommend the custodian[s] to clients for execution and/or custodial services. As
discussed above, Intentional may recommend the use of Raymond James for brokerage and custodial
services of investment management accounts. I n t e n t i o n a l may develop other relationships with
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custodians depending upon the services offered to clients and the factors considered in determining
“best execution” for client transactions (discussed below), and therefore may recommend use of other
custodians with which Intentional has a contractual relationship to clients.
Intentional is not affiliated with Raymond James or any other custodian recommended to clients, and
clients are not obligated to use the recommended custodian nor will clients incur any extra fee or cost
associated with using a broker not recommended by Intentional For those clients who may have
existing custodial relationships at firms other than those mentioned, Intentional is able to work with
these clients to maintain that already established relationship.
Our Firm has a duty to select brokers, dealers and other trading venues that provide best execution for
clients. The duty of best execution requires an investment adviser to seek to execute securities
transactions for clients in such a manner that the client’s total cost or proceeds in each transaction is
the most favorable under the circumstances, taking into account all relevant factors. The lowest
possible commission, while very important, is not the only consideration. The brokers dealer
Intentional currently utilizes is Raymond James.
It is the policy of the Firm to seek best execution in all portfolio trading activities for all investment
disciplines and products, regardless of whether commissions are charged. This applies to trading in any
instrument, security, or contract including equities, bonds, and forward or derivative contracts.
The standards and procedures governing best execution are set forth in several written policies.
Generally, to achieve best execution, Intentional considers the following factors, without limitation, in
selecting brokers and intermediaries:
Execution capability;
⋅ Order size and market depth;
⋅ Availability of competing markets and liquidity;
⋅ Trading characteristics of the security;
⋅ Availability of accurate information comparing markets;
⋅ Quantity and quality of research received from the broker dealer;
⋅ Financial responsibility of the broker-dealer;
⋅ Confidentiality;
⋅ Reputation and integrity;
⋅ Responsiveness;
⋅ Recordkeeping;
⋅ Ability and willingness to commit capital;
⋅ Available technology; and
⋅ Ability to address current market conditions.
Intentional evaluates the execution, performance, and risk profile of the broker-dealers it uses at least
quarterly.
The commissions paid by Intentional’s clients comply with Intentional’s duty to obtain best execution.
Clients may pay commissions that are higher than another qualified custodian might charge to effect the
same transaction where Intentional determines that the commissions are reasonable in relation to the
value of the brokerage and research services received.
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B. Research and Other Soft Dollar Benefits
Soft dollar practices are arrangements whereby an investment adviser directs transactions to a broker‐
dealer in exchange for certain products and services that are allowable under SEC rules. Client
commissions may be used to pay for brokerage and research services and products as long as they are
eligible under Section 28(e) of the Exchange Act of 1934. Section 28(e) sets forth a “safe harbor,”
which provides that an investment adviser that has discretion over a client account is not in breach of
its fiduciary duty when paying more than the lowest commission rate available if the adviser
determines in good faith that the rate paid is commensurate with the value of brokerage and research
services provided by the broker‐dealer.
Intentional does not currently have any soft dollar benefit arrangements.
C. Brokerage for Client Referrals
Intentional does not receive client referrals from third parties for recommending the use of specific
broker-dealer brokerage services.
D. Directed Brokerage
Securities transactions are executed by brokers selected by Intentional in its discretion and without the
consent of clients. Intentional generally will not recommend, request, or require clients to direct the
Firm to execute transactions through a specified broker-dealer. Not all investment advisers require
their clients to not have directed brokerage.
E. Order Aggregation
Intentional may, at times, aggregate sale and purchase orders of securities (“block trading”) for
advisory accounts with similar orders in order to obtain the best pricing averages and minimize trading
costs. This practice is reasonably likely to result in administrative convenience or an overall economic
benefit to the client. Clients also benefit relatively from better purchase or sale execution prices, or
beneficial timing of transactions or a combination of these and other factors. Aggregate orders will be
allocated to client accounts in a systematic non-preferential manner. Intentional may aggregate or
“bunch” transactions for a client’s account with those of other clients in an effort to obtain the best
execution under the circumstances.
F. Trade Error Policy
Intentional maintains a record of any trading errors that occur in connection with investment activities
of its clients. Both gains and losses that result from a trading error made by Intentional will be borne or
realized by Intentional.
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Item 13 Review of Accounts
A. Periodic Reviews
The Firm regularly reviews and evaluates client accounts for compliance with each client’s investment
objectives, policies, and restrictions. The Firm analyzes rates of return and allocation of assets to
determine model strategy effectiveness. Such reviews are conducted by the Chief Compliance Officer
of Intentional and shall occur at least once per calendar year.
B. Intermittent Review Factors
Intermittent reviews may be triggered by substantial market fluctuation, economic or political events,
or changes in the client’s financial status (such as retirement, termination of employment, relocation,
inheritance, etc.). Clients are advised to notify Intentional promptly if there are any material changes in
their financial situation, investment objectives, or in the event they wish to place restrictions on their
account.
C. Reports
Clients may receive confirmations of purchases and sales in their accounts and will receive, at least
quarterly, statements containing account information such as account value, transactions, and other
relevant information. Confirmations and statements are prepared and delivered by the custodian.
D. Financial Plans
All financial planning accounts are reviewed upon financial plan creation and plan delivery. There are
multiple levels of review for each financial plan. Each financial planning client will receive the
financial plan upon completion.
Item 14 Client Referrals and Other Compensation
Client Referrals
Adviser will not receive any economic benefit from another person or entity for soliciting or referring
clients.
Economic Benefits and Other Compensation
Adviser will not pay another person or entity for referring or soliciting clients for Adviser.
Participation in Transition Assistance
Intentional has received financial support from Raymond James to assist the Advisor in the launch of
its advisory firm. This arrangement provides a financial incentive to Intentional for clients whose
assets are custodied At Raymond James. This presents a conflict of interest to our current and
prospective customers, as the support received provides incentive for us to have our clients custody
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their assets at Raymond James. However, Intentional has policies and procedures in place to ensure
that we will place the clients’ bests interests ahead our own.
The following benefits are also received from Raymond James: access to their customer relationship
management software, billing, reporting, research, and technology services.
Item 15 Custody
A. Custodian of Assets
Custody means holding, directly or indirectly, client funds or securities or having any authority to
obtain possession of them.
Intentional does not have direct custody of any client funds and/or securities. Intentional will not
maintain physical possession of client funds and securities. Instead, clients’ funds and securities are
held by a qualified custodian.
While Intentional does not have physical custody of client funds or securities, payments of fees may be
paid by the custodian from the custodial brokerage account that holds client funds pursuant to the
client’s account application.
In certain jurisdictions, the ability of Intentional to withdraw its management fees from the client’s
account may be deemed custody. Prior to permitting direct debit of fees, each client provides written
authorization permitting fees to be paid directly from the custodian.
As part of the billing process, the client’s custodian is advised of the amount of the fee to be deducted
from that client’s account. On at least a quarterly basis, the custodian is required to send to the client a
statement showing all transactions within the account during the reporting period. The custodian does
not calculate the amount of the fee to be deducted and does not verify the accuracy of Intentional’s
advisory calculation. Therefore, it is important for clients to carefully review their custodial statements
to verify the accuracy of the calculation. Clients should contact Intentional directly if they believe that
there may be an error in their statement.
The custodian Intentional currently utilizes is Raymond James.
Item 16 Investment Discretion
Intentional may exercise full discretionary authority to supervise and direct the investments of a
client’s account. This authority will be granted by clients upon completion of Intentional’s FSA. This
authority allows Intentional and its affiliates to implement investment decisions without prior
consultation with the client. Such investment decisions are made in the client’s best interest and in
accordance with the client’s investment objectives. Other than agreed upon management fees due to
Intentional, this discretionary authority does not grant the Firm the authority to have custody of any
assets in the client’s account or to direct the delivery of any securities or the payment of any funds held
in the account to Intentional. The discretionary authority granted by the client to the Firm does not
allow Intentional to direct the disposition of such securities or funds to anyone except the account
holder.
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Item 17 Voting Client Securities
The Firm does not perform proxy voting services on the client’s behalf. Clients are encouraged to read
through the information provided with the proxy voting documents and to make a determination based
on the information provided. Upon the client’s request, Firm representatives may provide limited
clarifications of the issues presented in the proxy voting materials based on his or her understanding of
issues presented in the proxy voting materials. However, clients have the ultimate responsibility for
making all proxy voting decisions.
Item 18 Financial Information
A. Balance Sheet Requirement
Intentional is not the qualified custodian for client funds or securities and does not require prepayment
of fees of more than $1,200 per client, six (6) months or more in advance.
B. Financial Condition
Intentional does not have any financial impairment that would preclude the Firm from meeting
contractual commitments to clients.
C. Bankruptcy Petition
Intentional has not been the subject of a bankruptcy petition at any time during the last 10 years.
Page 20 of 27
Intentional, LLC
January 11, 2023
James Edward Roberts
Item 1: Brochure Supplement (Form ADV Part 2B)
This brochure supplement provides information about James E. Roberts that supplements the
Intentional LLC brochure. His individual CRD number is 5401340. Please contact James E. Roberts if
the Firm brochure was not provided. Additional information about James Roberts is available on the
SEC’s website at www.adviserinfo.sec.gov.
This Brochure Supplement is new as of July 20, 2022.
Page 21 of 27
Item 2 Education Background and Business Experience
James E. Roberts, born in 1980, is Part Owner and Chief Compliance Officer of Intentional LLC.
Mr. Roberts earned a Bachelors Degree in Communication in 2010 from the University of Maryland
in. Additional information regarding Mr. Roberts’s employment history is included below.
Designations:
CFP® - CERTIFIED FINANCIAL PLANNER:
To obtain the CFP certification, your advisor had to complete a CFP-board registered program in
financial planning or hold one of the following recognized designations: Certified Public Accountant
(CPA), Chartered Financial Consultant® (ChFC®), Chartered Life Underwriter® (CLU®), Chartered
Financial Analyst® (CFA®), PhD in Business or Economics, Doctor of Business Administration, or an
Attorney’s License. Additionally, your advisor had to demonstrate that he or she held a bachelor’s
degree (or higher) from an accredited college or university (if they earned their CFP certification on or
after January 1st, 2007), and three years of full-time personal financial planning experience. Finally,
the advisor had to pass a proctored examination to complete the course of study. To maintain the
designation, your advisor completes 30 hours of continuing education every two years.
Employment History:
⋅ President & Chief Compliance Officer, Intentional LLC
03/2022 to Present
Item 3 Disciplinary Information
Adviser has nothing to report under this section.
Item 4 Other Business Activities
James Edward Roberts is a licensed insurance agent. This activity creates a conflict of interest since
there is an incentive to recommend insurance products based on commissions or other benefits
received from the insurance company, rather than on the client’s needs. Additionally, the offer and sale
of insurance products by supervised persons of Intentional are not made in their capacity as a fiduciary,
and products are limited to only those offered by certain insurance providers. Intentional addresses this
conflict of interest by requiring its supervised persons to act in the best interest of the client at all
times, including when acting as an insurance agent. Intentional periodically reviews recommendations
by its supervised persons to assess whether they are based on an objective evaluation of each client’s
risk profile and investment objectives rather than on the receipt of any commissions or other benefits.
Intentional will disclose in advance how it or its supervised persons are compensated and will disclose
conflicts of interest involving any advice or service provided. At no time will there be tying between
business practices and/or services (a condition where a client or prospective client would be required to
accept one product or service conditioned upon the selection of a second, distinctive tied product or
service). No client is ever under any obligation to purchase any insurance product. Insurance products
recommended by Intentional’s supervised persons may also be available from other providers on more
favorable terms, and clients can purchase insurance products recommended through other unaffiliated
insurance agencies.
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James Edward Roberts is a pension consultant. From time to time, he will offer clients advice or
products from this activity. Intentional, LLC always acts in the best interest of the client. Clients are in
no way required to utilize the services of any representative of Intentional, LLC in their capacity as a
pension consultant.
James Edward Roberts is also the co-founder of a 501c3 charity to benefit rare disease babies and their
families.
Item 5 Additional Compensation
Neither Adviser nor any of its supervised persons is compensated in any way other than the investment
advisory fees described above.
Item 6 Supervision
James E. Roberts is the Chief Compliance Officer and Part Owner of Intentional LLC, he is
solely responsible for all supervision and formulation and monitoring of investment advice
offered to clients. He will adhere to the policies and procedures as described in the firm’s
Compliance Manual.
Page 23 of 27
Intentional, LLC
January 11, 2023
Dale W. Rice
Item 1: Brochure Supplement (Form ADV Part 2B)
This brochure supplement provides information about Dale W. Rice that supplements the Intentional
LLC brochure. His individual CRD number is 2644016. Please contact Dale W. Rice if the Firm
brochure was not provided. Additional information about James Roberts is available on the SEC’s
website at www.adviserinfo.sec.gov.
This Brochure Supplement is new as of July 20, 2022.
Page 24 of 27
Item 2 Education Background and Business Experience
Dale Rice, born in 1969, is Part Owner of Officer of Intentional LLC.
Educational History:
⋅ Howard Community College, AA - Business Administration
⋅ University of Baltimore, BS- Finance
1997 to 1999
2006 to 2008
Employment History:
Intentional, LLC, Investment Advisor & Partner,
⋅
⋅ Prime Wealth Management, Advisor
⋅ Commonwealth Financial Network, Registered Advisor
⋅ Linsco/Private Ledger Corp., Registered Financial Rep.
⋅ UVest Investment Services, Financial Consultant
2022 to Present
2012 to Present
2012 to 2022
2007 to 2012
1999 to 2007
Designations:
CFP® - CERTIFIED FINANCIAL PLANNER:
To obtain the CFP certification, your advisor had to complete a CFP-board registered program in
financial planning or hold one of the following recognized designations: Certified Public Accountant
(CPA), Chartered Financial Consultant® (ChFC®), Chartered Life Underwriter® (CLU®), Chartered
Financial Analyst® (CFA®), PhD in Business or Economics, Doctor of Business Administration, or an
Attorney’s License. Additionally, your advisor had to demonstrate that he or she held a bachelor’s
degree (or higher) from an accredited college or university (if they earned their CFP certification on or
after January 1st, 2007), and three years of full-time personal financial planning experience. Finally,
the advisor had to pass a proctored examination to complete the course of study. To maintain the
designation, your advisor completes 30 hours of continuing education every two years.
Item 3 Disciplinary Information
Adviser has nothing to report under this section.
Item 4 Other Business Activities
Dale is also involved in fixed insurance sales under name Prime Wealth Management, as an agent. He
also is the Part Owner, Rice Financial, LLC a Private Entity established to facilitate Securities,
advisory, and insurance Business.
Item 5 Additional Compensation
Neither Adviser nor any of its supervised persons is compensated in any way other than the investment
advisory fees described above.
Item 6 Supervision
Dale Rice is Part Owner of Intentional LLC, he is solely responsible for all supervision and
formulation and monitoring of investment advice offered to clients. He will adhere to the policies and
procedures as described in the firm’s Compliance Manual.
Page 25 of 27
Intentional, LLC
January 11, 2023
Patrick Ryan Ferguson
Item 1: Brochure Supplement (Form ADV Part 2B)
This brochure supplement provides information about Patrick R. Ferguson that supplements the
Intentional LLC brochure. His individual CRD number is 5610372. Please contact Patrick R. Ferguson
if the Firm brochure was not provided. Additional information about Patrick R. Ferguson is available
on the SEC’s website at www.adviserinfo.sec.gov.
This Brochure Supplement is new as of July 20, 2022.
Page 26 of 27
Item 2 Education Background and Business Experience
Patrick R. Ferguson, born in 1984
Educational History:
⋅ Shippensburg University- BS- Business Administration
Finance
2002 to 2006
Employment History:
⋅
03/2022 to Present
Intentional, LLC, Financial Advisor
⋅ Purshe Kaplan Sterling Investments
03/2022 to Present
⋅ Prime Wealth Management
05/2012 to Present
⋅ Commonwealth Financial Network, Manager of Financial Planning Services 05/2012 to 03/2022
Item 3 Disciplinary Information
Adviser has nothing to report under this section.
Item 4 Other Business Activities
Patrick R. Ferguson is a registered representative of Purshe Kaplan Sterling Investments. From time to
time, he will offer clients advice or products from those activities. Clients should be aware that these
services pay a commission or other compensation and involve a conflict of interest, as commissionable
products conflict with the fiduciary duties of a registered investment adviser. Intentional always acts in
the best interest of the client, including with respect to the sale of commissionable products to advisory
clients. Clients always have the right to decide whether or not to utilize the services of any Intentional
representative in such individual’s outside capacities.
Patrick Ryan Ferguson works to assist owner with admin duties at 4 County MD, LLC Home
Renovations.
Item 5 Additional Compensation
Neither Adviser nor any of its supervised persons is compensated in any way other than the investment
advisory fees described above.
Item 6 Supervision
As a representative of Intentional, LLC, Patrick Ryan Ferguson is supervised by James E Roberts, the
firm's Chief Compliance Officer. James E Roberts is responsible for ensuring that Patrick Ryan
Ferguson adheres to all required regulations regarding the activities of an Investment Adviser
Representative, as well as all policies and procedures outlined in the firm’s Code of Ethics and
compliance manual. The phone number for James E Roberts is (866) 752-6410.
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