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Form ADV Part 2A: Firm Brochure
Item 1 - Cover Page
Rea Wealth Management
419 West High Avenue
PO Box 309
New Philadelphia, OH 44663-0309
Ph 330-308-9707
www.reawealth.com
Date of Brochure: September 17th, 2025
____________________________________________________________________________________
This brochure provides information about the qualifications and business practices of Rea Wealth Management. If
you have any questions about the contents of this brochure, please contact us at 330-308-9707 or
advisor@reawealth.com. The information in this brochure has not been approved or verified by the United States
Securities and Exchange Commission or by any state securities authority.
Additional information about Rea Wealth Management is also available on the Internet at www.adviserinfo.sec.gov.
You can view Rea Wealth Management’s information on this website by searching for Rea Wealth Management.
You can search for information by using the Rea Wealth Management name or by using the Rea Wealth
Management CRD number. The CRD number for Rea Wealth Management is 108913.
*Registration as an investment advisor does not imply a certain level of skill or training.
Item 2 – Material Changes
The following is a summary of the material changes made to this Brochure since the last update on January 14th , 2025:
There have been no material changes to the brochure since the filing in January 2025.
We will ensure that you receive a summary of material changes, if any, to this and subsequent disclosure brochures
within 120 days after our fiscal year ends. Our fiscal year ends on October 31 so you will receive the summary of
material changes, if any, no later than February 28 each year. At that time, we will also offer a copy of the most
current disclosure brochure. We will also provide other ongoing disclosure information about material changes as
necessary.
You may request a copy of our current Brochure at any time, without charge, by calling 330-308-9707 or by emailing
advisor@reawealth.com.
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Item 3 – Table of Contents
Item 1 - Cover Page ......................................................................................................................................... 1
Item 2 – Material Changes ................................................................................................................................ 2
Item 4 – Advisory Business .............................................................................................................................. 5
Our Principal Owners .................................................................................................................................. 5
Client Assets Managed by Advisor................................................................................................................. 5
Advisory Services Offered ............................................................................................................................. 5
Asset Management Services ..................................................................................................................... 5
Planning Services .................................................................................................................................... 6
General Information .................................................................................................................................... 7
Participation in Wrap Fee Programs ............................................................................................................. 7
Program Choice Conflicts of Interest ............................................................................................................ 8
Item 5 – Fees and Compensation ..................................................................................................................... 11
Asset Management Fee Schedule ............................................................................................................ 11
Fixed Schedule ...................................................................................................................................... 11
Blended Schedule .................................................................................................................................. 11
Planning Services Fee Schedule .............................................................................................................. 13
Additional Compensation ....................................................................................................................... 13
Item 7 – Types of Clients................................................................................................................................ 15
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ............................................................... 15
Methods of Analysis ................................................................................................................................... 15
Investment Strategies ................................................................................................................................. 17
Risk of Loss ............................................................................................................................................... 17
Item 9 – Disciplinary Information ................................................................................................................... 22
Item 10 – Other Financial Industry Activities and Affiliations ........................................................................... 22
Other Business Activities ............................................................................................................................ 22
Other Related Companies ........................................................................................................................... 23
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Relationship with Rea Financial Services; Relationship with Unaffiliated Broker-Dealer ................................ 23
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading ........................................... 23
Code of Ethics Summary............................................................................................................................. 23
Participation in Client Transactions and Personal Trading ........................................................................... 24
Item 12 – Brokerage Practices ......................................................................................................................... 24
Block Trading Policy ................................................................................................................................. 25
Soft Dollars ............................................................................................................................................... 26
Account Reviews and Reviewers .................................................................................................................. 26
Statements and Reports .............................................................................................................................. 26
Item 14 – Client Referrals and Other Compensation ......................................................................................... 26
Item 15 – Custody .......................................................................................................................................... 27
Item 16 – Investment Discretion ...................................................................................................................... 28
Item 17 – Voting Client Securities ................................................................................................................... 28
Item 18 – Financial Information ...................................................................................................................... 28
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Item 4 – Advisory Business
Effective as of January 14th, 2025, Investment Partners LTD is doing business as Rea Wealth Management (“Rea
Wealth”) Rea Wealth is an investment adviser registered with the United States Securities and Exchange Commission.
Investment Partners, LTD is a limited liability company formed under the laws of the state of Ohio.
Rea Wealth offers investment advisory services including asset management services, planning services, and a mutual
fund asset allocation service. The firm has been registered as an investment adviser since November 21, 1997.
This Brochure is designed to provide detailed and clear information relating to each item noted in the table of contents.
Certain disclosures are repeated in one or more items, and/or other items are referred to in an effort to be as
comprehensive as possible on the broad subject matters discussed. Within this Brochure, certain terms in either upper-
or lowercase are used as follows:
“Rea Wealth Management”,” Rea Wealth”, “we”, “us”, and “our” refer to Investment Partners LTD doing
business as Rea Wealth Management.
“Investment Advisor Representative”, or “IAR”, refers to persons who provide investment recommendations
or advice on behalf of Rea Wealth Management.
“You”, “yours”, and “client” refer to clients of Rea Wealth Management.
Commonwealth Equity Services, Inc dba Commonwealth Financial Network (hereinafter “Commonwealth”) of
Waltham, Massachusetts, a FINRA-registered broker/dealer and SEC-registered investment adviser will be referenced
throughout this brochure.
Our Principal Owners
Rea Financial Services, LTD is the 100% controlling owner of Rea Wealth. Rea Financial Services, LTD is wholly
owned by Rea & Associates, Inc. The major decisions of a strategic and administrative nature for the firm are made
by Douglas Bambeck, President and Chief Compliance Officer.
Client Assets Managed by Advisor
The amount of clients’ assets managed by Rea Wealth totaled $807,463,088 as of October 31, 2024. $797,772,394 are
managed on a discretionary basis and $9,690,694 are managed on a non-discretionary basis.
Advisory Services Offered
Asset Management Services
We offer asset management services based on each client’s individual needs on a continuous and ongoing
basis. When providing asset management services, we will gather information about your financial history,
goals, objectives, and financial concerns. This will help us develop an asset allocation strategy customized
to your situation. All information that you provide to us will be kept confidential. You will establish an
account and deposit cash, cash equivalents and securities and engage Rea Wealth to manage the account. We
will then manage your account, on a continuous basis, consistent with your individual investment objectives,
risk tolerance, and financial situation. You must appoint our firm as your investment adviser of record on
specified accounts opened through Commonwealth and custodied through National Financial Services, LLC
(NFS). Your accounts will be held separately from all other clients by NFS under your name. NFS maintains
physical custody of all funds and securities of your accounts, and you retain all rights of ownership (e.g.,
right to withdraw securities or cash, exercise or delegate proxy voting and receive transaction confirmations)
of the accounts.
Our Asset Management Services will include asset allocation, investment policy statements and decisions
regarding the purchase of individual securities; including stocks, bonds and mutual funds, if applicable.
Accounts are managed by developing either individually customized account holdings or by utilizing one or
more models developed by Rea Wealth through a comprehensive client interview including a discussion of
your stated investment objectives, financial condition, time horizon and risk tolerance. When accounts are
managed using one or more of the Rea Wealth models, the model shall consist of a portfolio of general mutual
fund asset classes.
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Each asset allocation model shall consist of an agreed to percentage mix of fixed income and equity mutual
fund shares. For each model the fixed income allocation may include mutual funds of the following general
types: (a) Money Market; (b) US Government Securities; (c) Foreign or Global Government; (d) US
Corporate; (e) Foreign Corporate; (f) Municipals; (g) Diversified; (h) Strategic; or any other present or future
fixed income mutual fund. For each model, the equity allocation may include the following general types:
(a) Equity Income; (b) Growth and Income; (c) Growth; (d) Aggressive Growth; (e) Global; (f) International;
(g) Emerging Markets; (h) Special Situations; or any other present or future equity type mutual fund. Some
or all of these general mutual fund types will be used in a given client’s portfolio depending on the availability
within the client’s respective mutual fund families.
Once the basic asset allocation model is determined, assets will be reallocated from the current allocation at
any point in time as appropriate. All reallocation decisions are made so as to be consistent with the client’s
original goals and strategies.
Your specific needs, objectives and requirements are identified prior to implementing any investment
decisions. Your goals and objectives are reviewed by an Investment Advisor Representative (IAR) of Rea
Wealth when known changes in your individual circumstances or market conditions dictate.
You are responsible for notifying us of any updates regarding your financial situation, risk tolerance or
investment objective and whether you wish to impose or modify existing investment restrictions; however,
we will contact you at least annually to discuss any changes or updates regarding your financial situation,
risk tolerance or investment objectives. We are always reasonably available to consult with you relative to
the status of your account. You have the ability to impose reasonable restrictions on the management of your
accounts, including the ability to instruct us not to purchase certain securities.
It is important you understand that we manage investments for other clients and can give them advice or take
actions for them or for our personal accounts that is different from the advice we provide to you or actions
taken for you. We are not obligated to buy, sell or recommend to you any security or other investment that
we may buy, sell or recommend for any other clients or for our own accounts.
Conflicts arise in the allocation of investment opportunities among accounts that we manage. We strive to
allocate investment opportunities believed to be appropriate for your account(s) and other accounts advised
by our firm among such accounts equitably and consistent with the best interests of all accounts involved.
However, there can be no assurance that a particular investment opportunity that comes to our attention will
be allocated in any particular manner. If we obtain material, non-public information about a security or its
issuer that we cannot lawfully use or disclose, we have absolutely no obligation to disclose the information
to any client or use it for any client’s benefit.
Separate records are maintained for each client and statements are sent at least quarterly. Statements include
information relating to the composition of the portfolio, market value, and asset allocation information, and
performance comparisons. Trade confirmations are mailed to you from the account custodian as transactions
occur in your account. We are available to meet with you when needed (as determined by us) or at your
request to discuss your investment portfolio and to update your financial information if any changes have
occurred.
You are advised that transactions in the account, account reallocations and rebalancing can trigger a taxable
event, with the exception of IRA accounts, 403(b) accounts and other qualified retirement accounts.
Planning Services
We provide various planning services, including but not limited to financial, retirement, education, and estate
planning analysis services as well as budgeting and cash flow analysis, consistent with an individual client’s
financial and tax status, risk tolerance, and investment objectives.
We will gather financial information and history from you including, but not limited to, retirement and
financial goals, investment objectives, investment horizon, financial needs, fringe benefit analysis, cash flow
analysis, cost of living needs, education needs, savings tendencies, and other applicable financial information
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required by us in order to provide the advisory services requested. Based upon your needs, we will present
an analysis of your situation and recommendations for steps to be taken to assist you to work toward financial
goals.
Financial plans are based on your financial situation at the time and are based on financial information
disclosed by you to us. Be advised that certain assumptions are made with respect to interest and inflation
rates and use of past trends and performance of the market and economy. However, past performance is in
no way an indication of future performance. We cannot offer any guarantees or promises that your financial
goals and objectives will be met. Further, you must continue to review any plan and update the plan based
upon changes in your financial situation, goals, or objectives or changes in the economy. Should your
financial situation or investment goals or objectives change, you must notify us promptly of the changes. Be
advised that the advice offered by us is limited and is not meant to be comprehensive. Therefore, you should
seek the services of other professionals such as an insurance advisor, attorney and/or accountant.
General Information
Please be advised that the investment recommendations and advice offered by us is not legal advice or accounting
advice. You should coordinate and discuss the impact of financial advice with your attorney and/or accountant. It is
necessary to inform us promptly with respect to any changes in your financial situation and investment goals and
objectives. Failure to notify us of any such changes could result in investment recommendations not meeting your
needs.
Participation in Wrap Fee Programs
We offer asset management services through two programs, a traditional asset management program and a wrap-fee
management program. In our traditional asset management program, you elect to pay expenses under a “traditional”
payment option. This means that advisory services are provided for a fee, but transaction services are billed separately
on a per-transaction basis. In our wrap-fee management program, you elect the bundled “wrap-fee” payment option.
This means that advisory services (including portfolio management or advice regarding selecting other investment
advisors) and transaction services are provided for one fee. Whenever a fee is charged to you for services described
in this Wrap Fee Program Brochure, we will receive all or a portion of the fee charged.
From a management perspective, there is not a fundamental difference in the way we manage accounts that have
elected the traditional payment option versus those that have elected the bundled wrap-fee payment option. The only
significant difference is the way in which transaction costs are paid.
When we pay the qualified custodian on a per transaction basis for a Wrap Account, we have a conflict of interest
when recommending a client select a Wrap Account because, in a Wrap Account arrangement, our net compensation
will decrease with each execution fee that we pay on behalf of the client. As a result, we have a financial incentive to
recommend the client execute fewer transactions in a Wrap Account or to recommend a Wrap account if such
recommendation would increase our net compensation.
In order to mitigate this conflict of interest, the investment adviser representative assigned to the client will (i) provide
investment advice regarding a selection or change in account type in accordance with the adviser’s fiduciary duty, (ii)
not recommend investments which result in our firm or any supervised person of our firm receiving unreasonable
compensation related to establishing Wrap account over a Non-Wrap account or switching account type from a Wrap
account to Non-Wrap account or vice versa, and (iii) fully disclose compensation received by our firm and its
supervised persons and any material conflicts of interest related to the investment adviser representative
recommending the establishment of Wrap account or Non-Wrap account or a switch from Wrap account to Non-Wrap
account or vice versa. Our firm and our representatives will refrain from making any materially misleading statements
regarding the advantages or disadvantages of such account types or a switch in account types.
When an investment adviser representative provides investment advice to a client regarding whether to maintain
investments in Wrap account over a Non-Wrap account, the investment adviser representative will act with the care,
skill, prudence, and diligence under the circumstances then prevailing that a prudent person acting in a like capacity
and familiar with such matters would use in the conduct of an enterprise of a like character and with like aims, based
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on the investment objectives, risk, tolerance, financial circumstances, and a client’s needs, without regard to the
financial or other interests of investment adviser representative, our firm or our affiliates.
The investment adviser representative assigned to the client is responsible for analyzing whether to recommend that
client establish a Wrap account over a non-Wrap account or a switch from an existing Wrap account to non-Wrap
account or vice versa. When analyzing whether to recommend a Wrap account, the investment adviser representative
will consider various factors including those laid out in our Wrap vs. Non-Wrap Account – Client Acknowledgement
Form, the importance of which will depend on the client’s individual needs and circumstances.
A Wrap Account is generally not in the best interest of a client if it is more expensive than a Non-Wrap Account
alternative. However, cost is not always determinative. If the Wrap Account is expected to be more expensive than a
Non-Wrap Account but the client still prefers it, the investment adviser representative must indicate compelling, non-
monetary reasons the client prefers the Wrap Account. In all cases, the investment adviser representative must
document why he or she thinks the Wrap Account is in the client’s best interest.
We provide investment advice on the following types of investments:
•
•
•
•
•
Exchange Traded Funds (ETFs)
Mutual Funds
Individual Equities (e.g. individual stock positions) such as exchange-listed securities
Individual Fixed Income Positions (e.g. bonds)
Certificates of Deposit
Although we generally provide advice only on the products previously listed, we reserve the right to offer advice on
any investment product that may be suitable for each client’s specific circumstances, needs, goals and objectives.
It is not our typical investment strategy to attempt to time the market, but we may increase cash holdings modestly as
deemed appropriate based on your risk tolerance and our expectations of market behavior. We can also modify our
investment strategy to accommodate special situations such as low basis stock, stock options, legacy holdings,
inheritances, closely held businesses, collectibles, or special tax situations.
Please refer to Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss for more information.
Program Choice Conflicts of Interest
You should be aware that the compensation to Commonwealth and us will differ according to the specific advisory
programs or services provided. This compensation to Commonwealth and us is more than the amounts we would
otherwise receive if you participated in another program or paid for investment advice, brokerage, or other relevant
services separately. Lower fees for comparable services are available from other sources. Because of the differences
in fee schedules and other sources of compensation that exist among the various advisory programs and services
offered by Commonwealth and us, we have a financial incentive to recommend a particular program or service over
other programs or services available through Commonwealth that would cost you less money.
We have taken steps to manage our conflict of interest arising from this program fee variation for current clients,
whereby we and our IAR will provide investment advice without regard to the fee payable to us for such advice and
without any aim of increasing our compensation at the expense of your interest.
We have instituted procedures designed to recommend investment programs based upon the suitability and best
interest standards of your investment interests.
Commonwealth charges us an administrative fee at the same time you are charged asset-based fees. The administrative
fee is charged to and paid by us rather than yourself and is calculated as a percentage of the total account assets,
including cash and money market positions, held by our clients. The administrative fee covers Commonwealth’s
maintenance costs associated with performance reporting, account reconciliation, auditing, and quarterly statements.
In the same manner as many advisors offer asset management fee discounts to their larger clients, Commonwealth
offers us administrative fee discounts based on our total AUM. As we grow our fee-based business, Commonwealth’s
economies of scale are shared with us by reducing the percentage amount of administrative fees that would otherwise
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be charged to us. We are offered discounts on the administrative fee when we reach specified asset levels. As the
amount of our client assets in fee-based accounts grows above certain levels, we receive larger percentage discounts
to the administrative fees than we would otherwise receive with fewer assets in fee-based accounts.
These discounts in administrative fees and higher payouts for reaching various fee-based AUM levels present a
conflict of interest because they provide a financial incentive for us to recommend fee-based accounts over other
available accounts that do not offer such discounts or higher payouts to us
Retirement Plan Rollover Recommendations
As part of our financial planning and advisory services, we may provide you with recommendations and advice
concerning your employer retirement plan or other qualified retirement account. When appropriate, we may
recommend that you withdraw the assets from your employer’s retirement plan or other qualified retirement account
and roll the assets over to an individual retirement account (“IRA”) to be managed by our firm. If you elect to roll the
assets to an IRA under our management, we will charge you an asset-based fee as described in Item 5. This practice
presents a conflict of interest because our Advisory Representative has an incentive to recommend a rollover to you
for the purpose of generating fee-based compensation rather than solely based on your needs. You are under no
obligation, contractually or otherwise, to complete the rollover. Furthermore, if you do complete the rollover, you are
under no obligation to have your IRA assets managed under our program.
Some employers permit former employees to keep their retirement assets in their company plan. Also, current
employees can sometimes move assets out of their company plan before they retire or change jobs. In determining
whether to complete the rollover to an IRA, and to the extent the following options are available, you should consider
the costs and benefits of each.
An employee will typically have four options:
1. Leave the funds in your employer’s (former employer’s) plan.
2. Roll over the funds to a new employer’s retirement plan.
3. Cash out and take a taxable distribution from the plan.
4. Roll the funds into an IRA rollover account.
Each of these options has advantages and disadvantages. Before making a change, we encourage you to speak with
your financial advisor, CPA and/or tax attorney.
Before rolling over your retirement funds to an IRA for us to manage, carefully consider the following. NOTE: This
list is not exhaustive.
1. Determine whether the investment options in your employer’s retirement plan address your needs or
whether other types of investments are needed.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the public, such as
employer securities or previously closed funds.
2. Your current plan may have lower fees than our fee.
a. If you are interested in investing only in mutual funds, you should understand the cost structure of the
share classes available in your employer’s retirement plan and how the costs of those share classes
compare with those available in an IRA.
3. You should understand the various products and services available through an IRA provider and their
costs.
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4.
It is likely you will not be charged a management fee and will not receive ongoing asset management
services unless you elect to have such services. If your plan offers management services, the fee
associated with the service may be more or less than our fee.
5. Our management strategy may have higher risk than the options provided to you in your plan.
6. Your current plan may offer financial advice, guidance, management and/or portfolio options at no
additional cost.
7.
If you keep your assets titled in a 401(k) or retirement account, you could potentially delay your required
minimum distribution beyond the required minimum distribution age.
8. Your 401(k) may offer more liability protection than a rollover IRA; each state varies. Generally, Federal
law protects assets in qualified plans from creditors. Since 2005, IRA assets have been generally
protected from creditors in bankruptcies; however, there can be exceptions. Consult an attorney if you
are concerned about protecting your retirement plan assets from creditors.
9. You may be able to take out a loan on your 401(k), but not from an IRA.
10. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax and may
also be subject to a 10% early distribution penalty unless they qualify for an exception such as disability,
higher education expenses or a home purchase.
11. If you own company stock in your plan, you may be able to liquidate those shares at a lower capital gains
tax rate.
12. Your plan may allow you to hire us or another firm as the manager and keep the assets titled in the plan
name.
It is important that you understand your options, their features, and their differences, and decide whether a rollover is
best for you. If you have questions, contact us at our main number listed on the cover page of this brochure.
In addition to complying with applicable SEC rules, Rea Wealth is subject to certain rules and regulations adopted by
the U.S. Department of Labor when we provide nondiscretionary investment advice to retirement plan participants
and IRA owners. When these DOL rules apply, our advisors and Rea Wealth are “fiduciaries,” for purposes of the
Employee Retirement Income Security Act of 1974 (“ERISA”), as amended, and the Internal Revenue Code of 1986
(“the Code”), as amended. Therefore, Rea Wealth and our advisors may not receive payments that create conflicts of
interest when providing fiduciary investment advice to plan sponsors, plan participants, and IRA owners, unless we
comply with a prohibited transaction exemption (“PTE”). Beginning December 20, 2021, Rea Wealth and our advisors
will comply with ERISA and the Code by using PTE 2020-02. As fiduciaries under ERISA and the Code, we render
advice that is in plan participants’ and IRA customers’ best interest. Rea Wealth ’s and our advisors’ status as an
ERISA/Code fiduciary is limited to ERISA/Code covered nondiscretionary advice and recommendations regarding
rolling over a retirement account and does not extend to all situations.
Individualized Services and Client-Imposed Restrictions
The investment advisory services provided by our advisors depend largely on the personal information the client
provides to the advisor. In order for our advisors to provide appropriate investment advice to, or, in the case of
discretionary accounts, make tailored investment decisions for, the client, it is very important that clients provide
accurate and complete responses to their advisor’s questions about their financial condition, needs, goals, and
objectives and notify the advisor of any reasonable restrictions they wish to apply to the securities or types of securities
to be bought, sold, or held in their managed account. It is also important that clients promptly inform their advisor of
any changes in their financial condition, investment objectives, personal circumstances, or reasonable investment
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restrictions pertaining to the management of their account, if any, that may affect their overall investment goals and
strategies or the investment advice provided or investment decisions made by their advisor.
In general, the advisor is responsible for delivering investment advisory services to clients, and clients generally deal
with matters relating to their accounts by contacting their advisor directly. Of course, clients may contact Rea Wealth
directly with questions about the advisory services offered by our firm.
Item 5 – Fees and Compensation
This section provides details regarding Rea Wealth’s fees and compensation arrangements for its various advisory
services that are described at Item 4 – Advisory Business. It should be noted that lower fees for comparable advisory
services are available from other sources.
Asset Management Fee Schedule
Our compensation is based on fees calculated as a percentage of the market value of your account on the last
business day of the just completed calendar quarter and shall be paid in advance of each calendar quarter.
Accounts managed for a part of the quarter (i.e. accounts established during a calendar quarter or closed during
a calendar quarter) will be charged or credited a prorated portion of the advisory fees for the calendar quarter.
Accounts established during a quarter will be charged an initial advisory fee based on the value of the account
at the end of the month following account establishment and prorated for the remaining calendar quarter.
Our advisory fees will be collected directly from your accounts provided that you have provided Commonwealth
with written authorization to withdraw advisory fees directly from your Account. You will be provided with an
account statement reflecting the deduction of the advisory fee from your account. If the Account does not contain
sufficient funds to pay advisory fees, we will sell or redeem securities, as necessary, in sufficient amounts to pay
advisory fees. These fees are generally deducted from your brokerage account by the end of the following
month.
Fees are negotiable. Therefore, fees differ from client to client based on such factors as type and size of the
account. Transaction charges and other account-related fees assessed by the account custodian or
Commonwealth are not negotiable. For some clients, we will aggregate accounts under management (i.e. those
accounts being charged an advisory fee) to determine the fee breakpoint. We consider this a negotiating factor
that is not available to all clients. Additionally, advisory fees are not based on a share of capital gains upon or
capital appreciation of the funds or any portion of the funds. Advisory fees are in accordance with the following
maximum fee schedules depending on the type of managed account.
Rea Wealth generally offers two types of fee schedules. A “Fixed Schedule” and “Blended Fee Schedule”.
Fixed Schedule
A Fixed Schedule looks at the account value at the end of the billing period and calculates the fee.
Account Value Maximum Fee
$0 to $1,000,000
1.50%
$1,000,001 to $2,000,000
1.10%
$2,000,001 or more
1.00%
Blended Schedule
A blended schedule looks at the account value and compares it to a set fee schedule. Based upon the value of the
account at the end of the billing period, the fee schedule identifies specific portions of the account value to be
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charged at different fee rates. The total value of the account is compared against this schedule and based on the
account size; the different fee rates are blended to determine the total account fee for that period. Unless a billing
group is created, the blended schedule is applied at the account level. Billing groups are maintained by Rea
Wealth.
For example, assume the advisor and client negotiate the following blended fee schedule:
Account Value
Maximum
Fee
Greater than or equal to
Less than
$0
$250,000
1.50%
$250,000
$500,000
1.20%
$500,000
$2,000,000
1.00%
$2,000,000
-
0.75%
In addition to the advisory fees above, you will pay fees for custodial services, account maintenance fees,
transaction fees, and other fees associated with maintaining your account. By selecting this Rea Wealth Asset
Management Services Program on a non-wrap fee basis, you are electing to directly pay execution charges,
including transaction ticket fees charged by the account custodian and Commonwealth, which are in addition to
and separate from the advisory management fee that you pay to us. Such fees will be billed directly to you by
the account custodian. If your accounts are managed on a wrap-fee basis, the execution charges including
transaction ticket fees are covered by the overall management fee charged and you are not charged separately
for such services the account custodian.
For non-wrap accounts, a transaction fee applies to all stock trades, and a transaction fee also will apply to the
purchase, sale or exchange of certain mutual funds. By selecting this traditional Rea Wealth Asset Management
Program, you have elected to directly pay for the execution charges in your managed account. These transaction
fees will be debited from your account on the settlement date of such transactions. Rea Wealth does not share
in a portion of transaction fees for stock trades. Additionally, all clients will pay their proportionate share of the
fund’s management and administrative fees, as well as the mutual fund adviser’s fee of any mutual fund they
purchase in the managed account. Such fees are not shared with Rea Wealth and are compensation to the fund-
manager. You should read the mutual fund prospectus prior to investing.
You may make additions to your account or withdrawals from your account. No prior fee adjustments will be
made for partial withdrawals from the account, additional deposits to the account, or for account appreciation or
depreciation.
Should an error in the execution of a trade be found, we will promptly take steps to rectify the situation. In the
event the error has been identified as an error that has occurred as a result of the account custodian’s activities
or Rea Wealth actions, your account will be corrected and any charges for the corrections will be paid by us.
Errors created by Rea Wealth in advisory accounts will be corrected in a way that does not harm you. If any
trade errors that occur result in a gain, Rea Wealth will not receive the gain or benefit from the corrected error.
We will not use soft dollars to correct errors made by Rea Wealth when placing a trade for your account. You
will be made whole, or the transaction corrected as soon as possible.
We or you may terminate management services at any time. Services will be terminated without penalty and any
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fees due will be pro-rated and refunded to you. In the event you terminate services, termination shall be effective
from the time we receive written notification, or such other time as may be mutually agreed upon, subject to the
settlement of transactions in process and the final payment of advisory fees. There will be no penalty charged
upon termination. In the event we terminate the relationship, the agreement will be terminated upon notice to
you with any verbal notice confirmed by a written termination notice or such time as may be mutually agreed
upon, also subject to the settlement of transactions in progress and the final payment of advisory fees.
Rea Wealth may waive all or a portion of the advisory fee, whether on an ongoing or a one-time basis, in its sole
discretion.
Planning Services Fee Schedule
Fees are billed at a rate of $250.00 per hour and are paid as services are provided. Fees are negotiable. Unless
otherwise stated, client agreements are for a period of one year. In certain instances, depending on your needs
and the services to be performed by the investment advisor representative, the fee will be based upon individual
negotiations with you. In such instances, the fee is stipulated and agreed upon in the planning agreement.
The planning agreement may be terminated at any time at your discretion. You may terminate planning services
within five (5) business days after entering into the agreement without penalty. After five (5) business days of
entering into the agreement, you may terminate planning services at any time upon our receipt of your written
notice to terminate. There are no provisions for refunds when services have been rendered, and we do not charge
a minimum fee for our financial planning services. You will be sent a final invoice for services rendered up to
the date of termination.
Be advised that fees for planning services are strictly for planning services. Therefore, you will pay fees and/or
commissions for additional services obtained such as asset management or products purchased such as securities
or insurance.
Additional Compensation
In addition to the charges noted above, you incur certain charges imposed by Commonwealth, or by third parties
other than Commonwealth or us, in connection with certain investments, transactions, and services in your
account.
In many cases, Commonwealth will receive a portion of these fees and charges or add a markup to the charges
you would otherwise pay to generate additional revenue for Commonwealth. The actual fees and charges that
you will incur are dependent upon the type of account and the nature and quantity of the transactions that occur,
the services that are provided, or the positions that are held in the account. Additional fees and charges that
clients will typically pay include, but are not limited to:
• Mutual fund or money market 12b-1 fees, sub-transfer agent fees, and distributor fees
• Mutual fund and money market management fees and administrative expenses
• Mutual fund transaction and redemption fees
• Certain deferred sales charges on mutual funds purchased or transferred into the account
• Other transaction charges and service fees
• IRA and qualified retirement plan fees
• Other charges required by law
• Brokerage account fees and charges
Information about the brokerage fees and charges that are applicable to a Rea Wealth managed account is
provided on Commonwealth’s Schedule of Miscellaneous Account and Service Fees, which is available on
Commonwealth’s website https://bit.ly/4fHqbpb .
We will not select share classes of mutual funds that pay Commonwealth or us 12b-1, sub-transfer agent,
distributor, transaction, and/or revenue-sharing fees when lower-cost institutional or advisory share classes of
the same mutual fund exist that do not pay Commonwealth or us additional fees. As a matter of policy,
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Rea Wealth Management
Commonwealth and our firm credit the mutual fund 12b-1 fees it receives from mutual funds purchased or held
in managed accounts back to the client accounts paying such 12b-1 fees.
In most cases, mutual fund companies offer multiple share classes of the same mutual fund. Some share classes
of a fund charge higher internal expenses, whereas other share classes of a fund charge lower internal expenses.
Institutional and advisory share classes typically have lower expense ratios and are less costly for a client to hold
than Class A shares or other share classes that are eligible for purchase in an advisory account. Mutual funds that
offer institutional share classes, advisory share classes, and other share classes with lower expense ratios are
available to investors who meet specific eligibility requirements that are described in the mutual fund’s
prospectus or its statement of additional information. These eligibility requirements include, but may not be
limited to, investments meeting certain minimum dollar amounts and accounts that the fund considers qualified
fee-based programs. The lowest-cost mutual fund share class for a particular fund is not always offered or made
available through Commonwealth or available for accounts with specific registration types of accounts. Although
our policy is to select the lowest share class available through Commonwealth, you should never assume that
your account will be invested in the share class with the absolute lowest possible expense ratio or cost.
We urge you to discuss with your investment advisor representative whether lower-cost share classes are
available in your particular program account. We encourage you to also ask your investment advisor
representative why the particular funds or other investments that will be purchased or held in your managed
account are appropriate for you in consideration of your expected holding period, investment objective, risk
tolerance, time horizon, financial condition, amount invested, trading frequency, the amount of the advisory fee
charged, whether you will pay transaction charges for fund purchases and sales, whether you will pay higher
internal fund expenses in lieu of transaction charges that could adversely affect long-term performance, and
relevant tax considerations. Your IAR will not recommend, select, or continue to hold a fund share class that
charges you higher internal expenses than other available share classes for the same fund. Further information
regarding fees and charges assessed by a mutual fund is available in the appropriate mutual fund prospectus.
The purchase or sale of transaction-fee (“TF”) funds available for investment through Commonwealth will result
in the assessment of transaction charges to you, Rea Wealth, or Commonwealth. Although no-transaction-fee
(“NTF”) funds do not assess transaction charges, most NTF funds have higher internal expenses than funds that
do not participate in an NTF program. These higher internal fund expenses are assessed to investors who
purchase or hold NTF funds. Depending upon the frequency of trading and hold periods, NTF funds may cost
you more, or may cost Commonwealth or Rea Wealth less, than mutual funds that assess transaction charges but
have lower internal expenses. In addition, the higher internal expenses charged to clients who hold NTF funds
will adversely affect the long-term performance of their accounts when compared to share classes of the same
fund that assess lower internal expenses.
In addition to reading this Brochure carefully, we urge you to inquire whether lower-cost share classes are
available and/or appropriate for your account in consideration of your expected investment holding periods,
amounts invested, and anticipated trading frequency. Further information regarding fees and charges assessed
by a mutual fund is available in the appropriate mutual fund prospectus.
In addition to receiving asset-based fees in their capacity as an investment adviser representative, Commonwealth
IARs receive reimbursements or marketing allowances for marketing expenses and business development costs
incurred by them. In addition, IARs receive invitations to conferences and meetings that are sponsored by third-
party firms that offer managed accounts or advisory programs or services to them. Portfolio strategists,
investment managers, and product manufacturers typically contribute to the cost of the conferences and meetings,
are identified as a sponsor of the conference or meeting, and often could promote their products, programs, and
services directly to the IAR. Additionally, the IAR’s travel-related costs and expenses, meals, and entertainment
are usually paid for or subsidized by the firms. These payments to Rea Wealth’s IARs present a conflict of
interest because they provide a financial incentive for IARs to recommend clients use or recommend a particular
managed account program or advisory service that offers these payments and opportunities to the IAR over other
managed account or advisory programs that do not offer such payments or opportunities to the IAR.
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Rea Wealth Management
For California Residents: Subsection (j) of Rule 260.238 of the California Code of Regulations requires that all
investment advisers disclose to their advisory clients that lower fees for comparable services may be available from
other sources.
For District of Columbia Residents: Section 1811.1 Subsection (j) of the DC Rules requires Rea Wealth to disclose
that lower fees for comparable services may be available from other sources. Subsection (k) requires Rea Wealth to
indicate that all material conflicts of interest that relate to the advisor or to any of its employees, and that would cause
Rea Wealth not to render unbiased and objective advice, have been disclosed to the client in writing via the disclosure
provided in this Form ADV Part 2.
For Massachusetts Residents: Massachusetts General Law Section 203A requires disclosure that information about
the disciplinary history and the registration of Rea Wealth and its associated persons may be obtained by contacting
the Public Reference Branch of the SEC at 202.942.8090, or by contacting the Massachusetts Securities Division at
One Ashburton Place, 17th Floor, Boston, MA 02108 or at 617.727.3548.
Item 6 – Performance-Based Fees and Side-By-Side Management
Item 6 is not applicable to Rea Wealth. We do not charge or accept performance-based fees. Performance-based fees
are fees based on a share of capital gains on or capital appreciation of the assets held within a client’s account.
Item 7 – Types of Clients
Rea Wealth generally provides investment advice to the following types of clients.
Individuals (other than high net worth individuals)
Pension and profit-sharing plans
Trusts, estates, or charitable organizations
Corporations or business entities other than those listed above
High Net Worth Individuals
All clients are required to execute an agreement for services in order to establish a client arrangement with
Rea Wealth. We do not require a minimum investment amount or account size for participation in its advisory
service programs.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
As a firm, Rea Wealth does not favor any specific method of analysis over another, and therefore, would not be
considered to have one approach deemed to be a “significant strategy”. There are, however, a few common approaches
that may be used by Rea Wealth or your investment advisor representative, individually or collectively, while
providing advice. It is important to note that there is no investment strategy that will guarantee a profit or prevent loss.
Following are some common strategies employed by Rea Wealth and our IARs in the management of client accounts
or in formulating investment advice:
Charting. This is a method used in technical analysis in which charts are used to plot price movements, volume,
settlement prices, open interest, and other indicators, in order to anticipate future price movements. Users of
these charting techniques believe that past trends in these indicators can be used to extrapolate future trends.
Charting is likely the most subjective analysis of all investment methods since it relies on proper interpretation
of chart patterns. The risk of reliance upon chart patterns is that the next day's data can always negate the
conclusions reached from prior days' patterns. Also, reliance upon chart patterns bears the risk of a certain
pattern being negated by a larger, more encompassing pattern that has not shown itself yet.
Fundamental. This is a method of evaluating a security by attempting to measure its intrinsic value by examining
related economic, financial, and other qualitative and quantitative factors. Fundamental analysts attempt to study
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everything that can affect the security's value, including macroeconomic factors (like the overall economy and
industry conditions) and individually specific factors (like the financial condition and management of
companies). The end goal of performing fundamental analysis is to produce a value that an investor can compare
with the security's current price in hopes of figuring out what sort of position to take with that security
(underpriced = buy, overpriced = sell or short). This security analysis method is considered the opposite of
technical analysis. Fundamental analysis is about using real data to evaluate a security's value. Although most
analysts use fundamental analysis to value stocks, this method of valuation can be used for just about any type
of security.
The risk associated with fundamental analysis is that it is subjective. While a quantitative approach is possible,
fundamental analysis usually entails a qualitative assessment of how market forces interact with one another in
their impact on the investment in question. It is possible for those market forces to point in different directions,
thus necessitating an interpretation of which forces will be dominant. This interpretation may be wrong and could
therefore lead to an unfavorable investment decision.
Technical. This is a method of evaluating securities by analyzing statistics generated by market activity, such
as past prices and volume. Technical analysts do not attempt to measure a security's intrinsic value but instead
use charts and other tools to identify patterns that can suggest future activity. Technical analysts believe that the
historical performance of stocks and markets are indications of future performance.
Technical analysis is even more subjective than fundamental analysis in that it relies on proper interpretation of
a given security's price and trading volume data. A decision might be made based on a historical move in a
certain direction that was accompanied by heavy volume; however, that heavy volume may only be heavy
relative to past volume for the security in question but not compared to the future trading volume. Therefore,
there is the risk of a trading decision being made incorrectly since future trading volume is unknown. Technical
analysis is also done through observation of various market sentiment readings, many of which are
quantitative. Market sentiment gauges the relative degree of bullishness and bearishness in a given security, and
a contrarian investor utilizes such sentiment advantageously. When most traders are bullish, then there are very
few traders left in a position to buy the security in question, so it becomes advantageous to sell it ahead of the
crowd. When most traders are bearish, then there are very few traders left in a position to sell the security in
question, so it becomes advantageous to buy it ahead of the crowd. The risk in utilization of such sentiment
technical measures is that a very bullish reading can always become more bullish, resulting in lost opportunity
if the money manager chooses to act upon the bullish signal by selling out of a position. The reverse is also true
in that a bearish reading of sentiment can always become more bearish, which may result in a premature purchase
of a security.
Cyclical. This is a method of analyzing the investments sensitive to business cycles and whose performance is
strongly tied to the overall economy. For example, cyclical companies tend to make products or provide services
that are in lower demand during downturns in the economy and in higher demand during upswings. Examples
include the automobile, steel, and housing industries. The stock price of a cyclical company will often rise just
before an economic upturn begins and fall just before a downturn begins. Investors in cyclical stocks try to make
the largest gains by buying the stock at the bottom of a business cycle, just before a turnaround begins.
While most economists and investors agree that there are cycles in the economy that need to be respected, the
duration of such cycles is unknown. An investment decision to buy at the bottom of a business cycle may be a
trade that occurs before or after the bottom of the cycle. If done before the bottom, then downside price action
can result prior to any gains. If done after the bottom, then some upside price action may be missed. Similarly,
a sell decision meant to occur at the top of a cycle may result in missed opportunity or unrealized losses.
Dollar-Cost Averaging (“DCA”). The technique of buying a fixed dollar amount of a particular investment on
a regular schedule, regardless of the share price. More shares are purchased when prices are low, and fewer
shares are bought when prices are high. DCA is believed to lessen the risk of investing a large amount in a single
investment at a higher price. DCA strategies do not prevent loss in declining markets.
Asset Allocation. An investment strategy that aims to balance risk and rewards by allocating assets among a
variety of asset classes. At a high level, there are three main asset classes – equities (stocks), fixed income
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(bonds), and cash/cash equivalents – each of which has different risk and reward profiles/behaviors. Asset classes
are often further divided into domestic and foreign investments, and equities are often divided into small,
immediate, and large capitalization. The general theory behind asset allocation is that each asset class will
perform differently from the others in different market conditions. By diversifying a portfolio of investments
among a wide range of asset classes, IARs seek to reduce the overall volatility and risk of a portfolio through
avoiding overexposure to any one asset class during various market cycles. Asset allocation does not guarantee
a profit or protect against loss.
Investment Strategies
Rea Wealth uses the following investment strategies when managing client assets and/or providing investment advice:
Long term purchases. Investments held at least a year.
Short term purchases. Investments sold within a year.
Trading. Investments sold within 30 days.
Option writing including covered options, uncovered options, or spreading strategies. Options are contracts
giving the purchaser the right to buy or sell a security, such as stocks, at a fixed price within a specific period
of time.
Risk of Loss
Past performance is not indicative of future results. Therefore, you should never assume that the future performance
of any specific investment or investment strategy will be profitable. Investing in securities (including stocks, mutual
funds, and bonds, etc.) involves risk of loss. Further, depending on the different types of investments there may be
varying degrees of risk. You should be prepared to bear investment loss including loss of original principal.
Because of the inherent risk of loss associated with investing, our firm is unable to represent, guarantee, or even imply
that our services and methods of analysis can or will predict future results, successfully identify market tops or
bottoms, or insulate you from losses due to market corrections or declines. There are certain additional risks associated
with investing in securities through our investment management program, as described below:
Market Risks: The prices of, and the income generated by, the common stocks, bonds, and other securities you
own may decline in response to certain events taking place around the world, including those directly involving
the issuers; conditions affecting the general economy; overall market changes; local, regional, or global political,
social, or economic instability; governmental or governmental agency responses to economic conditions; and
currency, interest rate, and commodity price fluctuations. This is also referred to as systemic risk.
Equity (stock) market risk: Common stocks are susceptible to general stock market fluctuations and to volatile
increases and decreases in value as market confidence in and perceptions of their issuers change. If you held
common stock, or common stock equivalents, of any given issuer, you would generally be exposed to greater
risk than if you held preferred stocks and debt obligations of the issuer.
Company Risk. When investing in stock positions, there is always a certain level of company or industry specific
risk that is inherent in each investment. This is also referred to as an unsystematic risk and can be reduced through
appropriate diversification. There is the risk that the company will perform poorly or have its value reduced
based on factors specific to the company or its industry. For example, if a company’s employees go on strike or
the company receives unfavorable media attention for its actions, the value of the company may be reduced.
Fixed Income Risk. When investing in bonds, there is the risk that the issuer will default on the bond and be
unable to make payments. Further, individuals who depend on set amounts of periodically paid income face the
risk that inflation will erode their spending power. Fixed-income investors receive set, regular payments that
face the same inflation risk.
Options Risk. Options on securities may be subject to greater fluctuations in value than an investment in the
underlying securities. Purchasing and writing put and call options are highly specialized activities and entail
greater than ordinary investment risks.
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ETF and Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear additional expenses
based on your pro rata share of the ETF’s or mutual fund’s operating expenses, including the potential duplication
of management fees. The risk of owning an ETF or mutual fund reflects the risks of owning the underlying
securities the ETF or mutual fund holds. You will also incur brokerage costs when purchasing ETFs.
Management Risk: Your investment with our firm varies with the success and failure of our investment
strategies, research, analysis and determination of portfolio securities. If our investment strategies do not
produce the expected returns, the value of the investment will decrease.
Interest rate risks: The prices of, and the income generated by, most debt and equity securities will most likely
be affected by changing interest rates and by changes in the effective maturities and credit ratings of these
securities. For example, the prices of debt securities generally decline when interest rates rise and increase when
interest rates fall. In addition, falling interest rates may cause an issuer to redeem, “call,” or refinance a security
before its stated maturity date, which would typically result in having to reinvest the proceeds in lower-yielding
securities.
Credit risks: Debt securities are also subject to credit risk, which is the possibility that the credit strength of an
issuer will weaken and/or an issuer of a debt security will fail to make timely payments of principal or interest,
and the security will go into default.
Risks of investing outside the U.S.: Investments in securities issued by entities based outside the United States
are often subject to the risks described above to a greater extent.
Margin transactions: Securities transactions in which an investor borrows money to purchase a security, in
which case the security serves as collateral on the loan, inherently have more risk than cash purchases. If the
value of the shares drops sufficiently, the investor must either deposit more cash into the account or sell a portion
of the stock to maintain the margin requirements of the account. This is known as a “margin call.” An investor’s
overall risk in accounts utilizing margin includes the amount of money invested plus the amount that was loaned
to them.
Pledging assets: Pledging assets in an account to secure a loan involves additional risks. The bank holding the
loan has the authority to liquidate all or part of the securities at any time without prior notice in order to maintain
required maintenance levels, or to call the loan at any time, and this may cause you to sell assets and realize
losses in a declining market. In addition, because of collateral requirements imposed by the bank, investment
decisions for the account may be restricted. These restrictions, or a forced liquidation, may interfere with your
long-term investment goals and/or result in adverse tax consequences.
Tax considerations: Our strategies and investments may have unique and significant tax implications. Unless
specifically agreed otherwise, and in writing, however, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, it is strongly recommended
that you consult with a tax professional regarding the investing of your assets. Custodians and broker/dealers
must report the cost basis of equities acquired in client accounts. Your custodian will default to the first in, first
out (“FIFO”) accounting method for calculating the cost basis of your equity investments and average-cost for
mutual fund positions. You are responsible for contacting your tax advisor to determine if this accounting method
is the right choice for you. If your tax advisor believes another accounting method is more advantageous, provide
written notice to our firm immediately, and Commonwealth will alert your account custodian of your individually
selected accounting method. Decisions about cost basis accounting methods will need to be made before trades
settle, as the cost basis method cannot be changed after settlement.
Liquidity risk: The risk of being unable to sell your investment at a fair price at a given time due to high
volatility or lack of active liquid markets. You may receive a lower price, or it may not be possible to sell the
investment at all. Certain structured products, interval funds, and alternative investments are less liquid than
securities traded on an exchange, and you should be aware of the fact that you may not be able sell these products
outside of prescribed time periods. You should consult your advisor prior to purchasing products considered
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Rea Wealth Management
illiquid and in instances where changes in your financial situation and objectives may increase your need for
liquidity.
Inflation risk: Security prices and portfolio returns will likely vary in response to changes in inflation and
interest rates. Inflation causes the value of future dollars to be worth less and may reduce the purchasing power
of a client’s future interest payments and principal. Inflation also generally leads to higher interest rates which
may cause the value of many types of fixed income investments to decline.
Time horizon and longevity risk: Time horizon risk is the risk that your investment horizon is shortened
because of an unforeseen event (e.g., the loss of your job). This may force you to sell investments that you were
expecting to hold for the long term. If you must sell at a time that the markets are down, you may lose money.
Longevity risk is the risk of outliving your savings. This risk is particularly relevant for people who are retired
or nearing retirement.
Liquidity risk: The risk of being unable to sell your investment at a fair price at a given time due to high
volatility or lack of active liquid markets. You may receive a lower price, or it may not be possible to sell the
investment at all. Certain structured products, interval funds, and alternative investments are less liquid than
securities traded on an exchange, and you should be aware of the fact that you may not be able sell these products
outside of prescribed time periods. You should consult your advisor prior to purchasing products considered
illiquid and in instances where changes in your financial situation and objectives may increase your need for
liquidity.
Recommendation of particular types of securities
We will recommend diverse types of securities and do not primarily recommend one security over another since each
client has unique needs and a different tolerance for risk. Each type of security has its own unique set of risks, and it
would not be possible to list here all the specific risks of every type of investment. Even within the same type of
investment, risks can vary widely. In very general terms, however, the higher the anticipated return of an investment,
the higher the risk of loss associated with the investment. Descriptions of the types of securities we may recommend
to you and some of their inherent risks are provided below:
Money market funds: A money market fund is technically a security, and, as such, there is a risk of loss
of principal, although it is rare. In return for this risk, you should earn a greater return on your cash than you
would expect from a Federal Deposit Insurance Corporation (“FDIC”) insured savings account (money
market funds are not FDIC insured). Next, money market fund rates are variable. In other words, you do not
know how much you will earn on your investment next month. The rate could go up or down. If it goes up,
that may result in a positive outcome. If it goes down, however, and you earn less than you expected to, you
may end up needing more cash. The final risk you are taking with money market funds has to do with
inflation. Because money market funds are considered safer than other investments like stocks, long-term
average returns on money market funds tend to be less than long-term average returns on riskier investments.
Over long periods of time, inflation can eat away at your returns.
Municipal securities: Municipal securities, while generally thought of as safe, can have significant risks
associated with them, including, but not limited to, the creditworthiness of the governmental entity that
issues the bond, the stability of the revenue stream that is used to pay the interest to the bondholders, when
the bond is due to mature, and whether the bond can be “called” prior to maturity. When a bond is called, it
may not be possible to replace it with a bond of equal character paying the same amount of interest or yield
to maturity.
Bonds: Also known as corporate debt securities, bonds are typically safer investments than equity securities,
but their risk can also vary widely based on the financial health of the issuer, the risk that the issuer might
default, when the bond is set to mature, and whether the bond can be “called” prior to maturity. When a
bond is called, it may not be possible to replace it with a bond of equal character paying the same rate of
return.
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Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as “equities”
or “stocks”). In overly broad terms, the value of a stock depends on the financial health of the company
issuing it. Stock prices, however, can be affected by many other factors, including, but not limited to, the
class of stock (e.g., preferred or common), the health of the market sector of the issuing company, and the
overall health of the economy. In general, larger, more well-established companies (i.e., large-caps) tend to
be safer than smaller start-up companies (i.e., small-caps), but the mere size of an issuer is not, by itself, an
indicator of the safety of the investment.
Mutual funds and ETFs: Mutual funds and ETFs are professionally managed collective investment
systems that pool money from many investors and invest in stocks, bonds, short term money market
instruments, other mutual funds, other securities, or any combination thereof. The fund will have a manager
that trades the fund’s investments in accordance with the fund’s investment objective. While mutual funds
and ETFs generally provide diversification, risks can be significantly increased if the fund is concentrated
in a particular sector of the market, primarily invests in small-cap or speculative companies, uses leverage
(i.e., borrows money) to a significant degree, or concentrates in a particular type of security (i.e., equities)
rather than balancing the fund with different types of securities. ETFs differ from mutual funds in that they
can be bought and sold throughout the day like stock and their price can fluctuate throughout the day. The
returns on mutual funds and ETFs can be reduced by the costs of managing the funds. Also, while some
mutual funds are “no load,” meaning there is no fee to buy into or sell out of the fund, other types of mutual
funds do charge such fees, which can also reduce returns. Mutual funds can also be “closed-end” or “open-
end.” Open-end mutual funds continue to allow new investors indefinitely, whereas closed-end funds have
a fixed number of shares to sell, which can limit their availability to new investors.
Variable annuities: A variable annuity is a form of insurance where the seller or issuer (typically an
insurance company) makes a series of future payments to a buyer (annuitant) in exchange for the immediate
payment of a lump sum (single-payment annuity) or a series of regular payments (regular-payment annuity).
The payment stream from the issuer to the annuitant has an unknown duration based principally upon the
date of death of the annuitant. At this point, the contract will terminate, and the remainder of the funds
accumulated will be forfeited unless there are other annuitants or beneficiaries in the contract. Annuities can
be purchased to provide an income during retirement. Unlike fixed annuities that make payments in fixed
amounts or in amounts that increase by a fixed percentage, variable annuities pay amounts that vary
according to the performance of a specified set of investments, typically bond and equity mutual funds.
Many variable annuities typically impose asset-based sales charges or surrender charges for withdrawals
within a specified period. Variable annuities may impose a variety of fees and expenses, in addition to sales
and surrender charges, such as mortality and expense risk charges, administrative fees, underlying fund
expenses, and charges for special features, all of which can reduce the return.
Real estate: Real estate is increasingly being used as part of a long-term core strategy due to increased
market efficiency and increasing concerns about the future long-term variability of stock and bond returns.
In fact, real estate is known for its ability to serve as a portfolio diversifier and inflation hedge. The asset
class still bears a considerable amount of market risk, however. Real estate has shown itself to be very
cyclical, mirroring the ups and downs of the overall economy. In addition to employment and demographic
changes, real estate is also influenced by changes in interest rates and the credit markets, which affect the
demand and supply of capital and, thus, real estate values. Along with changes in market fundamentals,
investors wishing to add real estate as part of their core investment portfolios need to look for property
concentrations by area or by property type. Because property returns are directly affected by local market
basics, real estate portfolios that are too heavily concentrated in one area or property type can lose their risk
mitigation attributes and bear additional risk by being too influenced by local or sector market changes.
Limited partnerships: A limited partnership is a financial affiliation that includes at least one general partner
and several limited partners. The partnership invests in a venture, such as real estate development or oil
exploration, for financial gain. The general partner has management authority and unlimited liability. The
general partner runs the business and, in the event of bankruptcy, is responsible for all debts not paid or
discharged. The limited partners have no management authority, and their liability is limited to the amount
of their capital commitment. Profits are divided between general and limited partners according to an
arrangement formed at the partnership's creation. The range of risks depends on the partnership and
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disclosed in the offering documents if privately placed. Publicly traded limited partnerships have similar
risk attributes to equities; however, like privately placed limited partnerships, their tax treatment is under a
different tax regime from equities. You should speak to your tax adviser about their tax treatment.
Options contracts: Options are complex securities that involve risks and are not suitable for everyone.
Option trading can be speculative in nature and carry substantial risk of loss. It is recommended that you
only invest in options with risk capital. An option is a contract that gives the buyer the right, but not the
obligation, to buy or sell an underlying asset at a specific price on or before a certain date (i.e., the expiration
date). The two types of options are calls and puts. A call gives the holder the right to buy an asset at a certain
price within a specific period of time. Calls are like having a long position on a stock. Buyers of calls hope
that the stock will increase substantially before the option expires. A put gives the holder 30 the right to sell
an asset at a certain price within a certain period. Puts are similar to having a short position on a stock.
Buyers of puts hope that the price of the stock will fall before the option expires. Selling options is more
complicated and can be even riskier. Option trading risks are closely related to stock risks, as stock options
are a derivative of stocks.
Structured products: A structured product is a prepackaged investment strategy based on derivatives, such
as a single security, a basket of securities, options, indices, commodities, debt issuances, and/or foreign
currencies, and, to a lesser extent, swaps. Structured products are usually issued by investment banks or
affiliates thereof. In addition to a fixed maturity, they have two components: a note and a derivative. The
derivative component is often an option. The note provides for periodic interest payments to the investor at
a predetermined rate, and the derivative component provides for the payment at maturity. Some products
use the derivative component as a put option written by the investor that gives the buyer of the put option
the right to sell to the investor the security or securities at a predetermined price. Other products use the
derivative component to provide a call option written by the investor that gives the buyer of the call option
the right to buy the security or securities from the investor at a predetermined price. A feature of some
structured products is a “principal guarantee” function, which offers protection of principal if held to
maturity. These products are not always FDIC insured, however; they may only be insured by the issuer
and, thus, have the potential for loss of principal in the case of a liquidity crisis or other solvency problems
with the issuing company. Investing in structured products involves risks, including, but not limited to,
fluctuations in the price, level, or yield of underlying instruments; interest rates; currency values; and credit
quality. They also involve the risk of substantial loss of principal, limits on participation in any appreciation
of the underlying instrument, limited liquidity, credit risk of the issuer, conflicts of interest, and other events
that are difficult to predict.
Leveraged and Inverse ETFs, ETNs, and Mutual Funds: Leveraged ETFs, ETNs and Mutual Funds
(often referred to as “ultra” or “2x)”, are designed to provide a multiple of the underlying index’s return,
generally on a daily basis. Inverse products are designed to provide the opposite of the underlying index’s
return, generally daily. As such, these products are not intended to be long-term investments. Leveraged
and inverse products are riskier than traditional ETFs, ETNs, and Mutual Funds. While leveraged and
inverse products are designed to provide returns that correspond to the underlying index, they may not
exactly replicate those returns due to fund expenses and other factors. These deviations are referred to as
“tracking errors.” Continual resetting of returns within a product will lead to additional tracking errors and
increased underlying costs. As such, holding these types of products long term makes them less likely to
obtain their stated investment objective. Additionally, compounding of returns can produce a divergence
from the product’s underlying index over time. In volatile markets with large positive and negative swings,
this divergence may be magnified over time and may not correct itself, causing the risk of loss to increase
substantially. Leveraged and inverse products may also have higher expenses and be less tax efficient than
traditional products. We urge you to discuss these products with your advisor and ensure that you have a
full understanding of the benefits and risks of these products before choosing to include them in your
portfolio.
Investments may also be affected by currency controls; different accounting, auditing, financial reporting,
disclosure, and regulatory and legal standards and practices; expropriation (occurs when governments take
away a private business from its owners); changes in tax policy; greater market volatility; different securities’
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market structures; higher transaction costs; and various administrative difficulties, such as delays in clearing
and settling portfolio transactions or in receiving payment of dividends. These risks may be heightened in
connection with investments in developing countries. Investments in securities issued by entities domiciled
in the United States may also be subject to many of these risks.
Any of the common risks described above could adversely affect the value of your portfolio and account
performance, and you can lose money. Even though these risks exist, Rea Wealth will still earn the fees and
other compensation described in this Brochure. Clients should carefully consider the risks of investing and
the potential that they may lose principal while Rea Wealth continues to earn fees and other forms of
compensation.
Your investments are not bank deposits and are not insured or guaranteed by the FDIC or any other
governmental agency, entity, or person, unless otherwise noted and explicitly disclosed as such, and as such
may lose value.
Item 9 – Disciplinary Information
Rea Wealth is required to disclose all material facts regarding any legal or disciplinary events that would be material
to your evaluation of Rea Wealth or the integrity of Rea Wealth’s management.
On September 30, 2019, the U.S. Securities and Exchange Commission (“SEC”) accepted an Offer of Settlement
submitted by Rea Wealth, LTD. (“Rea Wealth”) in connection with the SEC’s Share Class Selection Disclosure
Initiative (“SCSD Initiative”). In accordance with the SCSD Initiative, Rea Wealth self-reported a disclosure issue
relating to mutual fund share classes that paid 12b-1 fees. During the period from January 1, 2014, through July 1,
2017, Rea Wealth purchased, recommended, or held in some advisory accounts mutual fund share classes that charged
12b-1 fees when a lower-cost share class of the same fund was available.
The SEC Order Instituting Administrative and Cease-and-Desist Proceedings found that Rea Wealth failed to properly
disclose conflicts of interest related to its receipt of 12b-1 fees and/or its selection of mutual fund share classes that
paid such fees during the period January 1, 2014, through July 1, 2017.
Without admitting or denying the findings, Rea Wealth consented to a cease and desist, censure, and disgorgement
of $39,418.90 and prejudgment interest of $3,965.91. A copy of the Order is available at
https://www.sec.gov/litigation/admin/2019/ia-5394.pdf.
Item 10 – Other Financial Industry Activities and Affiliations
Rea Wealth is not and does not have a related company that is a (1) municipal securities dealer, government securities
dealer or broker, (2) investment company or other pooled investment vehicle (including a mutual fund, closed-end
investment company, unit investment trust, private investment company or “hedge fund,” and offshore fund), (3) other
investment adviser or financial planner, (4) futures commission merchant, commodity pool operator, or commodity
trading advisor, (5) banking or thrift institution, (6) lawyer or law firm, (7) real estate broker or dealer, or (8) sponsor
or syndicator of limited partnerships.
Other Business Activities
Most IARs have obtained securities licenses and are Registered Representatives and Investment Advisory
Representatives of Commonwealth Financial Network, an SEC investment adviser and registered Broker/Dealer,
member FINRA and SIPC. As such, they spend approximately 25 % of their time offering securities products on a
commission or fee basis with Commonwealth. Several of our IARs are also licensed insurance agents and offer various
insurance products for which they will be paid a commission. IARs that are also insurance licensed spend no more
than approximately 5% of their time offering insurance products. The remainder of the time is spent acting in the
capacity of an IAR for Rea Wealth.
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IARs may be licensed with various insurance companies as life, health, and accident insurance brokers with all the
appropriate state Departments of Insurance and will receive customary commissions on insurance products sold. In
such instances, there is no advisory fee associated with these insurance products.
In addition to our IARs that are also Registered Representatives of Commonwealth, some are also Investment
Advisory Representatives of Commonwealth. Clients are under no obligation to purchase or sell securities through
our IARs in their affiliation with Commonwealth. However, if they choose to implement the plan with an IAR in his
or her separate capacity as a Commonwealth registered representative through a standard, commission-based
brokerage account, commissions will be earned. Commissions are in addition to and separate from any fees paid for
advisory services detailed in Item 4 of this brochure. Commissions may be higher or lower at Commonwealth than at
other Broker/Dealers. IARs have a conflict of interest in having clients purchase securities and/or insurance related
products through Commonwealth in that the higher their production with Commonwealth the greater potential for
obtaining a higher pay-out on fees and commissions earned. Further, IARs are restricted to only offering those
products and services that have been reviewed and approved for offering to the public through Commonwealth.
Commonwealth is a FINRA-registered broker/dealer and is also licensed as a broker/dealer with the states in which
Commonwealth's or its representatives offer securities to clients. Commonwealth's Registered Representatives will
act as the advisory client's representative in the execution of securities transactions on a normal and customary basis.
The applicable provisions of Section 206 of the Investment Adviser's Act of 1940 are strictly complied with in the
execution of each transaction.
IARs, in their dual capacity, will offer clients the services of Commonwealth, an investment advisory firm registered
with the US Securities and Exchange Commission. In return, IARs will share in a portion of the advisory fees. Clients
shall receive the appropriate adviser's Form ADV Part 2A or equivalent brochure.
Further, our advisors are restricted to only offering those products and services that have been reviewed and approved
for sale to the public through Commonwealth pursuant to Commonwealth policy.
Other Related Companies
In addition to its registration as an investment adviser and as a broker dealer under the same name as Commonwealth
Financial Network, Commonwealth has a related company that is licensed as an insurance agency under the name
CES Insurance Agency. Several Commonwealth management persons, and all of Rea Wealth investment advisory
representatives, who are licensed insurance agents are licensed insurance agents of CES Insurance Agency.
Relationship with Rea Financial Services; Relationship with Unaffiliated Broker-Dealer
Rea Wealth has formed a strategic and financial partnership with Rea Financial Services, LTD a wholly owned
subsidiary of Rea & Associates, Inc. Through this partnership, you may choose to have your Pension, Profit Sharing
and other Qualified Plan accounts administered by Rea. Fees for Pension Administration are billed separately by Rea
and do not impact the costs or charges of your investment management by Rea Wealth. Additionally, representatives
of both Rea and Rea Wealth refer clients to each other on an ongoing basis. All fees are billed separately by the
company providing the service. Rea Financial Services, LTD is a 100% owner of Rea Wealth, and as such, shares in
the net profits of Rea Wealth. Under no circumstances do the professionals employed by Rea & Associates Inc. who
are not affiliated with Rea Wealth provide investment advisory services to clients.
This creates a conflict of interest because Rea & Associates, Inc. provides third-party administrator services to their
clients and recommends Rea Wealth for our services. This recommendation from Rea & Associates, Inc. to utilize
Rea Wealth’s services is based, at least partially, on our affiliation with their firm. We do not receive any compensation
from Rea & Associates, Inc. for recommending clients to Rea & Associates, Inc. for their services. Consistent with
our fiduciary duty to clients, we attempt to mitigate this conflict of interest by fully informing you of our affiliation
with Rea & Associates, Inc.
Item 11 – Code of Ethics, Participation in Client Transactions and Personal Trading
Code of Ethics Summary
Rea Wealth has a fiduciary duty to you to act in your best interest and always place your interests first and foremost.
We take our compliance and regulatory obligations seriously and require all staff to comply with such rules and
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regulations and our policies and procedures. Further, we strive to handle your non-public information in such a way
to protect information from falling into hands that have no business reason to know such information and provide you
with Rea Wealth’s Privacy Policy. As such, we maintain a code of ethics for our investment advisory representatives,
supervised persons and staff. The Code of Ethics contains provisions for standards of business conduct in order to
comply with applicable securities laws, personal securities reporting requirements, pre-approval procedures for certain
transactions, code violations reporting requirements, and safeguarding of material non-public information about your
transactions. Further, Rea Wealth’s Code of Ethics establishes our expectations for business conduct. A copy of our
Code of Ethics is available and will be provided to any client or prospective client upon request by contacting us at
330-308-9707 or at advisor@reawealth.com.
Participation in Client Transactions and Personal Trading
Some IARs are Registered Representatives with Commonwealth and, as such, must execute securities transactions
through Commonwealth, unless the IAR obtains authorization from Commonwealth to execute securities transactions
through another Broker/Dealer. In such instances, the IAR will receive normal and customary commissions for such
transactions. The possible receipt of said commissions and the possibility of any conflict of interest are fully disclosed
in advance.
IARs can buy or sell securities identical to those securities recommended to you. Therefore, IARs may have an interest
or position in certain securities that are also recommended and bought or sold to you. Any such securities transactions
are likely insignificant in relation to the market as a whole. As a practice the transactions, if any, are executed after
related client transactions have been executed; however, Rea Wealth can aggregate proprietary, affiliated, or related
accounts with those of clients. IARs will not put their interests before your interests and will not trade ahead of you
or trade in such a way to obtain a better price for themselves than for you. However, in all cases, full disclosure is
provided to you. We are required to maintain a list of all securities holdings for our associated persons. Further, IARs
are prohibited from trading on non-public information or sharing such information. You have the right to decline any
investment recommendation. Rea Wealth and our IARs are required to conduct their securities and investment
advisory business in accordance with all applicable Federal and State securities regulations.
Item 12 – Brokerage Practices
As explained above in Item 10, some Investment Advisory Representatives are Registered Representatives of
Commonwealth Financial Network, a registered broker/dealer, member FINRA and SIPC. They have limited access
to certain product sponsors where selling agreements have been executed by Commonwealth.
IARs who are Registered Representatives of Commonwealth are subject to FINRA Conduct Rule 3040 which restricts
such registered individuals from conducting securities transactions away from Commonwealth unless Commonwealth
provides the IAR with written authorization. Therefore, clients are advised that the IAR is limited to conducting
securities transactions through Commonwealth and its clearing firm, National Financial Services LLC.
IARs will suggest that you use Commonwealth as the Broker/Dealer for executing securities transactions. You are
not obligated to use Commonwealth as the Broker/Dealer and are free to use the Broker/Dealer of their choice;
however, if you wish to implement the plan or advice through an IAR of Rea Wealth, then you will only use
Commonwealth to do so.
Your transactions will be charged according to Commonwealth's then-current commission schedule, and you may pay
higher commission rates and other fees than otherwise available. You may be assessed transaction fees charged by
custodians and/or product sponsors, in addition to normal and customary commissions, all of which are fully disclosed
to you. These fees and expenses are separate and distinct from any fee(s) charged by the IAR of Rea Wealth.
Commonwealth offers our firm and our firm’s IARs one or more forms of financial benefits based on our IARs’ total
assets under management and administration held at Commonwealth or financial assistance for IARs transitioning
from another firm to Commonwealth. The types of financial benefits that our IARs receive from Commonwealth
include, but are not limited to, forgivable or unforgivable loans, enhanced payouts, and discounts or waivers on
transaction, platform, and account fees; technology fees; research package fees; financial planning software fees;
administrative fees; brokerage account fees; account transfer fees; and the cost of attending conferences and events.
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The enhanced payouts, discounts, and other forms of financial benefits that IARs receive from Commonwealth are a
conflict of interest and provide a financial incentive for IARs to select Commonwealth as broker/dealer for your
accounts over other broker/dealers from which they may not receive similar financial benefits. We attempt to mitigate
this conflict of interest by disclosing the conflict in this brochure and engaging in a regular review of our relationship
with Commonwealth to ensure the relationship continues to be appropriate in all respects for you.
Commonwealth uses National Financial Services LLC (“NFS”) as its clearing and custody firm for substantially all
of Rea Wealth’s managed accounts. Commonwealth’s business relationship with NFS provides Commonwealth
considerable revenue-sharing benefits. In particular, Commonwealth receives substantial monthly revenue-sharing
payments from NFS based on client assets held by Commonwealth with NFS in Fidelity Money Market Sweep Fund
balances, non-Fidelity NTF funds that participate in Fidelity’s NTF program, and non-Fidelity TF funds that
participate in Fidelity’s TF program.
Commonwealth’s revenue-sharing agreement with NFS, and the existence of various fund share classes with lower
internal expenses that Commonwealth may not make available for purchase in its managed account programs, present
a conflict of interest between clients and Commonwealth or Rea Wealth. A conflict of interest exists because
Commonwealth and Rea Wealth have a greater incentive to make available, recommend, or make investment decisions
regarding investments that provide additional compensation to Commonwealth that cost clients more than other
available share classes in the same fund that cost you less. For those advisory programs that assess transaction charges
to clients or to Commonwealth or Rea Wealth, a conflict of interest exists because Commonwealth and Rea Wealth
have a financial incentive to recommend or select NTF funds that do not assess transaction charges but cost you more
in internal expenses than funds that do assess transaction charges but cost you less in internal expenses.
Our Relationship with Commonwealth
Rea Wealth has chosen to partner with Commonwealth to provide certain services, including but not limited to fee
billing and account performance reporting, to our firm and our clients. For the services it provides, Commonwealth
charges our advisors an administrative fee at the same time clients are charged asset-based management fees. The
administrative fee is charged to and paid by the advisor rather than the advisor’s clients. and is calculated as a
percentage of the total account assets, including cash and money market positions, held by the advisor’s clients. The
administrative fee is used to offset Commonwealth’s maintenance costs associated with account reporting and
reconciliation and can generate additional revenue for Commonwealth.
In the same manner as we offer asset management fee discounts as your account value grows, Commonwealth offers
our advisors discounts on administrative fees based on their total assets under management within our asset
management program. As these advisors grow their assets in our program, Commonwealth’s economies of scale are
shared with the advisors by reducing the percentage amount of administrative fees that would otherwise be charged
to the advisors. The advisors receive discounts on the administrative fee when they reach specified asset levels, starting
at $10 million. As the amount of the advisors’ client assets grow above certain levels, the advisors receive a larger
percentage discount on the administrative fees than they would otherwise receive.
Additionally, advisors with AUM of at least $25 million qualify for an increased payout percentage on their clients’
management fees, starting at 90% and rising to a maximum of 99% as their AUM grows.
Block Trading Policy
Rea Wealth can aggregate (“bunch”) transactions in the same security on behalf of more than one client to strive for
best execution and to reduce the price per share. However, aggregated or bunched orders will not reduce the
transaction costs to participating clients. Typically, the process of aggregating client orders is done in order to achieve
better execution, to negotiate more favorable commission rates or to allocate orders among clients on a more equitable
basis in order to avoid differences in prices and transaction fees or other transaction costs that might be obtained when
orders are placed independently. Rea Wealth conducts aggregated transactions in a manner designed to ensure that
no participating client is favored over another client. Participating clients will obtain the average share price per share
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for the security executed that day. To the extent the aggregated order is not filled in its entirety and when possible,
securities purchased or sold in an aggregated transaction will be allocated pro-rata to the participating client accounts
in proportion to the size of the orders placed for each account. The number of securities maybe increased or decreased
to avoid holding odd-lot or a small number of shares for particular clients. It should be noted, Rea Wealth does not
receive any additional compensation or remuneration because of aggregation. Advisory clients purchase funds at net
asset value.
Soft Dollars
Rea Wealth does not use commissions to pay for research and brokerage services (i.e., soft dollar transactions).
Research along with other products and services other than trade execution are available to our firm on a cash basis
from various vendors.
Core Account Sweep Programs (“CASPs”)
Our relationship with Commonwealth provides us access to two core account sweep programs (“Programs”). These
Programs are the core account investment vehicles used to hold your cash balances while awaiting reinvestment for
eligible accounts. The two Programs, the Bank Deposit Sweep Program (“BDSP”) and the Advisory Retirement
Sweep Retirement (“ARSP”), are available for different types of client accounts. The BDSP is the core account
investment vehicle for eligible brokerage accounts. The ARSP is the core account investment vehicle for eligible
advisory individual retirement accounts. The cash balance in your eligible accounts will be deposited automatically
or “swept” into interest-bearing FDIC-insurance eligible Program deposit accounts (“Deposit Accounts”) at one or
more FDIC-insured financial institutions (each a “Program Bank” or collectively, “Program Banks”). Specific
features and account eligibility of the CASP are further explained in the Disclosure Document provided to all
Commonwealth brokerage clients. A current version of Commonwealth’s CASP Disclosure Document is available at
www.commonwealth.com/clients/media/BankSweepDisclosureDocument.pdf.
Item 13 – Review of Accounts
Account Reviews and Reviewers
All asset management client accounts are reviewed by an Investment Advisor Representative (IAR) of the firm no less
than annually, or when changes in your circumstances or market conditions warrant. We do not have specific
limitations on the number of accounts assigned to each Investment Advisor Representative. Financial plans are
prepared for clients who have retained Rea Wealth services for this purpose. Upon completion of the plan we will
review the plan with you and answer any questions about the contents.. When the plan is delivered and reviewed
with you, there are no further reviews unless you request additional meetings.
Statements and Reports
All asset management client accounts receive statements at least quarterly from the acccount custodian. Trade
confirmations are mailed from the custodian to you as transactions occur in their account. Quarterly statements include
information relating to the composition of the portfolio, market value, and may include asset allocation information,
gain and loss information and performance comparisons. In addition to the statements received from the custodian,
all asset management clients receive quarterly performance reports from Rea Wealth You should carefully compare
reports received from Rea Wealth, against the statements received from the account custodian and should immediately
report any discrepancies to Rea Wealthand/or the custodian.
Financial planning clients receive no reports. However, the client, at his or her discretion, has the opportunity to
choose to implement the financial plan through Rea Wealthin the IAR's capacity of registered representative of
Commonwealth Financial Network. In that event, the client will receive monthly, quarterly and/or annual statements
from investment companies, product sponsors, broker/dealers and/or custodians.
Retirement plan service clients will receive statements from the qualified custodian at least quarterly.
Item 14 – Client Referrals and Other Compensation
Rea Wealth does not have any arrangements under which it compensates any individual for client referrals.
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Many of the companies that provide IARs access to their products and programs provide them with opportunities to
receive additional compensation in the form of marketing and business reimbursements, compensation for client
referrals, business development support, payment for travel-related costs and expenses for attending business meetings
and conferences, and various forms of gifts and entertainment. Information regarding the compensation paid to IARs
in relation to the products or programs you purchase or use, and their associated conflicts, is disclosed in the respective
product prospectuses, statements of additional information, product offering documents, client agreements, advisory
program brochures, and Commonwealth’s Form ADV Part 2A brochure.
Commonwealth offers IARs one or more forms of financial benefits based on the IAR’s gross revenue production and
total assets under management held at Commonwealth financial assistance for transitioning from another firm to
Commonwealth. IARs have the opportunity to receive forgivable or unforgivable loans, enhanced payouts, and
discounts, waivers, or credits on transaction, platform, and account fees; technology fees; research package fees,
financial planning software fees; administrative fees; brokerage account fees; account transfer fees; and the costs of
attending conferences and events. IARs also could receive awards and attend certain paid Commonwealth "top
producer" trips and entertainment based upon their total gross revenue production with Commonwealth. These
enhanced payouts, discounts, trips, entertainment, and other forms of compensation that IARs could receive from
Commonwealth provide a financial incentive for them to select Commonwealth as broker/dealer for your accounts.
In connection with the acquisition of Commonwealth by LPL Financial Holdings, Inc. (“LPLH”), on August 1, 2025,
on September 2nd, 2025, Rea Wealth Management received a loan that is forgiven over a multi-year term subject to
continued affiliation with Commonwealth, LPL Financial, LLC (“LPL”), a subsidiary of LPLH, or LPLH’s affiliates
after the acquisition. The existence of the loan presents a conflict of interest in that our firm has a financial incentive
to maintain our relationship with LPL and/or Commonwealth. However, to the extent we direct clients to LPL and/or
Commonwealth for services, it is because the firm believes that it is in that client’s best interest to do so given our
regular review of the firm’s relationship with Commonwealth and/or LPL.
Please refer to Item 5 for a complete description of compensation received by Rea Wealth.
Item 15 – Custody
Custody has been defined as having access to or control over client funds and/or securities but does not include the
ability to execute transactions in client accounts. Custody is not limited to physically holding client funds and
securities. If an investment advisor can access or control client funds or securities, the investment advisor is deemed
to have custody for purposes of the Investment Advisers Act of 1940 and must ensure proper procedures are
implemented.
Our firm does not maintain physical custody of any client fund or securities. Under the rules of the Investment
Advisers Act of 1940, we are deemed to have custody of your assets despite not having physical custody in certain
instances. For example, if you authorize us to instruct your custodian to deduct our advisory fees directly from your
account or if you establish certain first party and/or any third-party Standing Letters of Authorization (SLOAs) to
move money from your account with us to a different account, we are deemed to have custody. Our firm complies
with certain safe harbor provisions and is exempt from the annual surprise custody examination requirement for
Advisers that have custody due to the existence of SLOAs.
You will be required to provide written authority to Commonwealth to allow Commonwealth to calculate and deduct
Rea Wealth’s advisory service fees directly from your account.
We have established procedures to ensure all client funds and securities are held by a qualified custodian in a separate
account for each client under that client’s name. You or the independent representative you have selected will direct,
in writing, the establishment of all accounts and therefore are aware of the qualified custodian’s name, address and
the way the funds or securities are maintained. Finally, account statements are delivered directly from the qualified
custodian to each client or the client’s independent representative at least quarterly. You should carefully review those
statements. When you have questions about your account statements, you should contact us or the qualified custodian
preparing the statement.
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Item 16 – Investment Discretion
Upon receiving written authorization from you, Rea Wealth will provide investment management services on a
discretionary or non-discretionary basis.
When discretionary authority is granted, we will have the authority to determine the type of securities and the number
of securities that can be bought or sold for your portfolio without obtaining your consent for each transaction.
Discretionary authority, along with any limitations to such discretionary authorization, will be granted by you in our
agreement.
If you decide to grant trading authorization on a non-discretionary basis, we must contact you prior to implementing
changes in your account. Therefore, you will be contacted and required to accept or reject our investment
recommendations including:
- The security being recommended
- The number of shares, units, or dollar value
- Whether to buy or sell
Once the above factors are agreed upon, we will be responsible for making decisions regarding the timing of buying
or selling an investment and the price at which the investment is bought or sold. If your accounts are managed on a
non-discretionary basis, you need to know that if you are not able to be reached or are slow to respond to our request,
it can have an adverse impact on the timing of trade implementations and we may not achieve the optimal trading
price.
You can place reasonable restrictions on the types of investments that may be purchased in your account. You may
also place reasonable limitations on the discretionary power granted to us so long as the limitations are specifically
set forth or included as an attachment to the client agreement.
Item 17 – Voting Client Securities
Please be advised that Rea Wealth does not vote proxies on your behalf or take responsibility in any way to ensure
your securities are voted. You retain the responsibility for voting for your own proxies.
You will receive proxies directly from the qualified custodian (i.e. National Financial Services) or transfer agent; we
will not provide you with the proxies. You are encouraged to read through the information provided with the proxy-
voting documents and make a determination based on the information provided.
Item 18 – Financial Information
This Item 18 is not applicable to Rea Wealth’s brochure. Rea Wealth does not require or solicit prepayment of more
than $1,200 in fees per client, six months or more in advance. Therefore, we are not required to include a balance
sheet for the most recent fiscal year. We are not subject to a financial condition that is likely to impair our ability to
meet contractual commitments to you. Finally, we have not been the subject of a bankruptcy petition at any time.
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