Overview
- Headquarters
- Hurricane, WV
- Average Client Assets
- $1.8 million
- Minimum Account Size
- $100,000
- SEC CRD Number
- 128699
Fee Structure
Primary Fee Schedule (IRONWOOD WEALTH MANAGEMENT, INC. ADV PART 2)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $1,000,000 | 0.90% |
| $1,000,001 | $2,000,000 | 0.60% |
| $2,000,001 | $5,000,000 | 0.50% |
| $5,000,001 | and above | Negotiable |
Minimum Annual Fee: $1,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $9,000 | 0.90% |
| $5 million | $30,000 | 0.60% |
| $10 million | Negotiable | Negotiable |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- HNW Share of Firm Assets
- 62.04%
- Total Client Accounts
- 676
- Discretionary Accounts
- 676
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Institutional Clients
Regulatory Filings
Primary Brochure: IRONWOOD WEALTH MANAGEMENT, INC. ADV PART 2 (2026-03-02)
View Document Text
Item 1 Cover Page
Ironwood Wealth Management, Inc.
SEC File Number: 801-62555
FORM ADV PART 2A FIRM BROCHURE
Dated: March 2, 2026
Contact: John Williams, Chief Compliance Officer
18 Chase Drive, Chase Park
Hurricane, WV 25526
Telephone: 304-760-6000
Facsimile: 304-760-6156
www.ironwood-wealth.com
This brochure provides information about the qualifications and business practices of Ironwood
Wealth Management, Inc. If you have any questions about the contents of this brochure, contact
us at 304-760-6000. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any state securities authority.
IARD/CRD number
for
Additional information about Ironwood Wealth Management is also available on the SEC's website
at www.adviserinfo.sec.gov. The searchable
Ironwood Wealth
Management is 128699.
Ironwood Wealth Management is a registered investment adviser. References herein to as a
“registered investment adviser” or any reference to being “registered” does not imply a certain level
of skill or training.
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Item 2 Summary of Material Changes
Since the last Annual Amendment filed on January 30, 2025, this Disclosure Brochure has been
revised to enhance disclosure at Item 4 regarding our advisory services, including cash balances
and cybersecurity.
ANY QUESTIONS: Ironwood Wealth Management’s Chief Compliance Officer, John
Williams, remains available to address any questions that an existing or prospective client
may have regarding this Brochure.
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Item 3 Table of Contents
Item 1 Cover Page ........................................................................................................................ 1
Item 2 Summary of Material Changes .......................................................................................... 2
Item 4 Advisory Business ............................................................................................................ 4
Item 5 Fees and Compensation ................................................................................................. 12
Item 6 Performance-Based Fees and Side-By-Side Management .............................................. 14
Item 7 Types of Clients .............................................................................................................. 14
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss ......................................... 16
Item 9 Disciplinary Information................................................................................................... 18
Item 10 Other Financial Industry Activities and Affiliations ......................................................... 18
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ... 18
Item 12 Brokerage Practices ..................................................................................................... 19
Item 13 Review of Accounts ...................................................................................................... 21
Item 14 Client Referrals and Other Compensation ..................................................................... 22
Item 15 Custody ........................................................................................................................ 22
Item 16 Investment Discretion .................................................................................................... 23
Item 17 Voting Client Securities ................................................................................................. 23
Item 18 Financial Information .................................................................................................... 23
Item 19 Requirements for State Registered Advisers ................................................................. 23
Item 20 Additional Information ................................................................................................... 23
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Item 4 Advisory Business
About the Firm
A.
Ironwood Wealth Management, Inc., a West Virginia corporation formed in 2002, is a
registered investment adviser based in Hurricane, West Virginia. We have been providing
investment advisory services since 2004. John D. Williams is the firm's principal owner.
As used in this brochure, the words "we," "our," "firm," and "us" refer to Ironwood Wealth
Management, Inc., and the words "you," "your," and "client" refer to you as either a client or
prospective client of our firm. Also, you may see the term "Associated Person" throughout this
brochure. This term refers to our firm's officers, employees, and all individuals providing
investment advice on behalf of our firm.
Investment Management Services
B.
As discussed below, we offer to our clients (individuals, business entities, pension and profit
sharing plans, trusts, estates and charitable organizations, etc.) investment advisory services.
You can determine to engage us to provide discretionary investment advisory services on a fee-
only basis. Our annual investment advisory fee is based upon a percentage (%) of the market
value of the assets placed under our management. We provide investment advisory services
specific to the needs of each client. Before providing investment advisory services, an investment
adviser representative will ascertain each client’s investment objectives. Thereafter, we will
allocate investment assets consistent with the designated investment objectives. Once allocated,
we provide ongoing monitoring and review of account performance, asset allocation and client
investment objectives.
For individual retail (i.e., non-institutional) clients, our annual investment advisory fee shall
generally (exceptions can occur-see below) include investment advisory services, and, to the
extent specifically requested by the client, financial planning and consulting services. In the event
that the client requires extraordinary planning and/or consultation services (to be determined in
our sole discretion), we may determine to charge for such additional services, the dollar amount
of which shall be set forth in a separate written notice to the client.
These discretionary portfolio management services are offered on an ongoing and continuous
basis. Our investment advice attempts to meet our clients' needs and investment objectives. If
you participate in our discretionary portfolio management services, we require you to grant our
firm discretionary authority to manage your account. Discretionary authorization will allow our firm
to determine the specific securities to be purchased or sold, the amount of securities, and
transaction timing without your approval prior to each transaction. Discretionary authority is
typically granted by the Investment Advisory Agreement you sign with our firm. You may limit our
discretionary authority (for example, limiting the types of securities that can be purchased for your
account) by providing our firm with your restrictions and guidelines in writing. On an exception
basis, we may enter into non-discretionary arrangements. In the event that you enter into a non-
discretionary arrangement with our firm, we must obtain your approval prior to executing any
transactions on behalf of your account. You have an unrestricted right to decline to implement
any advice provided by our firm on a non-discretionary basis.
Please Note: Non-Discretionary Service Limitations. Clients that determine to engage us on
a non-discretionary investment advisory basis must be willing to accept that we cannot effect any
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account transactions without obtaining prior consent to any such transaction(s) from you. Thus,
in the event that we would like to make a transaction for a client's account (including in the event
of an individual holding or general market correction), and the client is unavailable, we will be
unable to effect the account transaction(s) (as we would for discretionary clients) without first
obtaining your consent.
Financial Planning and Consulting Services (Stand-Alone). In addition to our portfolio
management services, we may determine to provide financial planning and/or consulting services
(including investment and non-investment related matters, and including estate planning,
insurance planning, etc.) on a stand-alone separate fee basis. We offer financial planning services
ranging from broad-based planning to general consulting on client directed projects. Financial
planning will typically involve providing a variety of advisory services to clients regarding the
management of their financial resources based upon an analysis of their individual needs. Our
planning and consulting fees are negotiable, but generally begin at $250.00 on a fixed fee basis,
and from $250.00 on an hourly basis, depending upon the level and scope of the service(s)
required and the professional(s) rendering the service(s). The process typically begins with a
complimentary introduction meeting during which the various services we provide are explained.
If you decide to engage us for financial planning services, we will collect pertinent information
about your personal and financial circumstances and objectives. As required, we will conduct
follow-up interviews for the purpose of reviewing and/or collecting additional financial data. Once
we review and analyze the information you provide to our firm, we will deliver a written plan or
suggested course of action to you that attempts to help you achieve your stated financial goals
and objectives.
The primary objective of this process is to allow our firm to assist you in developing a strategy
which may help you achieve your particular financial goals and objectives based on the financial
information you provide to our firm. You may also contract with us for on-going financial planning
services that extend beyond the delivery of the plan or suggested course of action.
You are under no obligation to act on our financial planning recommendations generally. Should
you choose to act on any of our recommendations, you are not obligated to implement the
recommendations through any of our other investment advisory services or any Associated
Persons of our firm. If requested by you, we may recommend the services of other professionals,
for implementation purposes. If you engage any recommended unaffiliated professional, and a
dispute arises thereafter relative to such engagement, you agree to seek recourse exclusively
from and against the engaged professional. At all times, the engaged licensed professional(s)
(i.e. attorney, accountant, insurance agent, etc.), and not our firm, shall be responsible for the
quality and competency of the services provided. Moreover, you may act on our recommendations
by placing securities transactions with the brokerage firm of your choice. Please refer to Item 5 -
Fees and Compensation below for additional disclosures on this topic.
Financial plans are based on your financial situation at the time we present the plan to you, and
on the financial information you provide to our firm. In providing the contracted services, we are
not required to verify any information we receive from you or from your other professionals (e.g.
attorney, accountant, etc.) and we are expressly authorized to rely on the information you provide.
You must promptly notify our firm if your financial situation, goals, objectives, or needs change.
Prior to engaging our firm to provide financial planning and/or consulting services, you will
generally be required to enter into a Financial Planning and Consulting Agreement with us that
sets forth the terms and conditions of the engagement, describes the scope of the services to be
provided, and the portion of the fee that is due from you prior to our commencing services.
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Corporate Retirement Plans. As part of our portfolio management services to a Corporate
Retirement Plan, we may provide participant education and enrollment services. This
supplemental service is designed to provide participants and eligible employees (non-
participants) with information to allow them to make decisions about participating in the plan,
suitability of allocations for a participant's portfolio, and enrollment classes to educate participants
on plan options and features. In all cases, these services are incidental to the portfolio
management services provided to the Corporate Retirement Plan, and are provided within the fee
schedule published below. While we do not assess additional fees for these services, participants
may, independent from the Corporate Retirement Plan, contract with us for individualized portfolio
management services.
MISCELLANEOUS
Limitations of Financial Planning and Non-Investment Consulting/Implementation
Services. As indicated above, to the extent requested by you, we may provide financial planning
and related consulting services regarding non-investment related matters, such as estate
planning, tax planning, insurance, etc. for a separate and additional fee per the terms and
conditions of a Financial Planning and Consulting Agreement. Please Note: We do not serve as
an attorney or accountant, and no portion of our services should be construed as same.
Accordingly, we do not prepare estate planning documents or tax returns. To the extent requested
by a client, we may recommend the services of other professionals for certain non-investment
implementation purpose (i.e. attorneys, accountants, insurance, etc.). You are under no obligation
to engage the services of any such recommended professional. You retain absolute discretion
over all such implementation decisions and are free to accept or reject any recommendation from
us and/or our representatives (see Item 10 below). Please Note: If you engage any recommended
unaffiliated professional, and a dispute arises thereafter relative to such engagement, you agree
to seek recourse exclusively from and against the engaged professional. At all times, the engaged
licensed professional(s) (i.e. attorney, accountant, insurance agent, etc.), and not our firm, shall
be responsible for the quality and competency of the services provided. Our Chief Compliance
Officer, John Williams, remains available to address any questions that a client or prospective
client may have regarding the above. If you engage any unaffiliated professional, and a dispute
arises thereafter relative to such engagement, the engaged professional (and not our firm) shall
remain exclusively responsible for resolving any such dispute with you.
Either party may terminate the Financial Planning and Consulting Agreement by providing hard
copy written notice to the other party (email or electronic notice will not suffice), which written
notice must be signed by the terminating party. You will incur a pro rata charge for services
rendered prior to termination of the agreement. If you terminate the agreement and have
contracted with us on a fixed-fee basis, you will be charged for services rendered based on our
hourly rate of $250 multiplied by the number of hours spent up to the time the cancellation notice
was received by our firm. If you have prepaid advisory fees that we have not yet earned, you will
receive a prorated refund of those fees.
Advisory Services to Retirement Plans/ Retirement Plan Consulting Services. As disclosed
above, we offer various levels of advisory and consulting services to employee benefit plans
("Plan") and to the participants of such plans ("Participants"). The services are designed to assist
plan sponsors in meeting their management and fiduciary obligations to Participants under the
Employee Retirement Income Securities Act ("ERISA"). Pursuant to adopted regulations of the
U.S. Department of Labor under ERISA Section 408(b)(2), we are required to provide the Plan's
responsible plan fiduciary (the person who has the authority to engage us as an investment
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adviser to the Plan) with a written statement of the services we provide to the Plan, the
compensation we receive for providing those services, and our status (which is described below).
The services we provide to your Plan and the compensation we receive for providing those
services are described above, and in the service agreement that you have previously signed with
our firm. We may, with consent of the Plan, and in accordance with Plan documents, bill out of
pocket expenses (such as overnight mailings, messenger, translation fees, etc.) at cost. We do
not reasonably expect to receive any other compensation, direct or indirect, for the services we
provide to the Plan or Participants.
In providing services to the Plan and Participants, our status is that of an investment adviser
registered under the Investment Advisers Act of 1940, and we are not subject to any
disqualifications under Section 411 of ERISA. In performing fiduciary services, we are acting
either as a discretionary or non- discretionary fiduciary of the Plan as defined in Section 3(21)
under ERISA.
To the extent that the plan sponsor engages us in an ERISA Section 3(21) capacity, we will assist
with the selection and/or monitoring of investment options (generally open-end mutual funds and
exchange traded funds) from which plan participants shall choose in self-directing the investments
for their individual plan retirement accounts. If the plan sponsor chooses to engage us in an
ERISA Section 3(38) capacity, we may provide the same services as described above, but may
also create specific asset allocation models that we manage on a discretionary basis, which plan
participants may choose in managing their individual retirement account, and/or modify the
investment options made available to plan participants on a discretionary basis.
Retirement Rollovers-Potential for Conflict of Interest. A client or prospective client leaving
an employer typically has four options regarding an existing retirement plan (and may engage in
a combination of these options): (i) leave the money in the former employer’s plan, if permitted,
(ii) roll over the assets to the new employer’s plan, if one is available and rollovers are permitted,
(iii) roll over to an Individual Retirement Account (“IRA”), or (iv) cash out the account value (which
could, depending upon your age, result in adverse tax consequences). We typically provide
guidance and education regarding retirement account rollovers. If we do make a recommendation
that a client roll over their retirement plan assets into an account to be managed by us, such a
recommendation creates a conflict of interest if we will earn new (or increase our current)
compensation as a result of the rollover. When acting in such capacity, we serve as a fiduciary
under the Employee Retirement Income Security Act (ERISA), or the Internal Revenue Code, or
both which are laws governing retirement accounts. No client is under any obligation to roll
over retirement plan or IRA assets to an account managed by us, whether it is from an
employer’s plan or an existing IRA. Our Chief Compliance Officer, John Williams, remains
available to address any questions that a client or prospective client may have regarding
the potential for conflict of interest presented by such rollover recommendation.
Trustee Directed Plans. We may be engaged to provide discretionary investment advisory
services to ERISA retirement plans, whereby the Firm shall manage Plan assets consistent with
the investment objective designated by the Plan trustees. In such engagements, we will serve as
an investment fiduciary as that term is defined under The Employee Retirement Income Security
Act of 1974 (“ERISA”). We will generally provide services on an “assets under management” fee
basis per the terms and conditions of an Investment Advisory Agreement between the Plan and
the Firm.
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Participant Directed Retirement Plans. We may also provide investment advisory and
consulting services to participant directed retirement plans per the terms and conditions of a
Retirement Plan Services Agreement between the plan and us. For such engagements, we shall
assist the Plan sponsor with the selection of an investment platform from which Plan participants
shall make their respective investment choices (which may include investment strategies devised
and managed by us), and, to the extent engaged to do so, may also provide corresponding
education to assist the participants with their decision-making process.
Client Retirement Plan Assets. If requested to do so, we may elect to provide investment
advisory services relative to 401(k) plan assets maintained by the client in conjunction with the
retirement plan established by the client’s employer. In such event, we shall allocate (or
recommend that the client allocate) the retirement account assets among the investment options
available on the 401(k) platform. Our ability shall be limited to the allocation of the assets among
the investment alternatives available through the plan. We will not receive any communications
from the plan sponsor or custodian, and it shall remain the client’s exclusive obligation to notify
us of any changes in investment alternatives, restrictions, etc. pertaining to the retirement
account.
Cybersecurity Risk. The information technology systems and networks that we and our third-
party service providers use to provide services to our clients employ various controls that are
designed to prevent cybersecurity incidents stemming from intentional or unintentional actions
that could cause significant interruptions in our operations and/or result in the unauthorized
acquisition or use of clients’ confidential or non-public personal information. Clients and our firm
are nonetheless subject to the risk of cybersecurity incidents that could ultimately cause them to
incur financial losses and/or other adverse consequences. Although we have established
processes to reduce the risk of cybersecurity incidents, there is no guarantee that these efforts
will always be successful, especially considering we do not control the cybersecurity measures
and policies employed by third-party service providers, issuers of securities, broker-dealers,
qualified custodians, governmental and other regulatory authorities, exchanges and other
financial market operators and providers.
Client Privacy and Confidentiality. We maintain policies and procedures designed to help
protect the confidentiality and security of client nonpublic personal information (“NPPI”). NPPI
includes, but is not limited to, social security numbers, credit or debit card numbers, state
identification card numbers, driver’s license number and account numbers. We maintain
administrative, technical, and physical safeguards designed to protect such information from
unauthorized access, use, loss, or destruction. These safeguards include controls relating to data
access, information security, and incident response, and are reviewed to address changes in risk
and business. Client information may be disclosed in response to regulatory requests, legal
obligations, or as otherwise permitted by law, and any such disclosure is made in accordance
with applicable privacy and confidentiality requirements.
We may engage non-affiliated service providers in connection with providing advisory services,
and such providers may have access to client NPPI, as necessary, to perform their functions. The
Registrant confirms that service providers maintain safeguards designed to protect client
information from unauthorized access or use and provide notice to us in the event of a
cybersecurity incident involving client information maintained by the service provider. While we
maintain policies and procedures designed to protect client information, such measures cannot
eliminate all risk. We will notify clients in the event of a data breach involving their NPPI as may
be required by applicable state and federal laws.
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Portfolio Activity. We have a fiduciary duty to provide services consistent with your best interest.
As part of our investment advisory services, we will review client portfolios on an ongoing basis
to determine if any changes are necessary based upon various factors, including, but not limited
to, investment performance, fund manager tenure, market conditions, style drift, account
additions/withdrawals, and/or a change in your investment objective. Based upon these factors,
there may be extended periods of time when we determine that changes to a client’s portfolio are
neither necessary nor prudent. Of course, as indicated below, there can be no assurance that
investment decisions made by us will be profitable or equal any specific performance level(s).
Clients nonetheless remain subject to the fees described in Item 5 below during periods of account
inactivity.
Please Note: Cash Positions. We treat cash as an asset class. As such, all cash positions
(money markets, etc.) shall be included as part of assets under management for purposes of
calculating our advisory fee. At any specific point in time, depending upon perceived or
anticipated market conditions/events (there being no guarantee that such anticipated market
conditions/events will occur), we may maintain cash positions for defensive purposes. In addition,
while assets are maintained in cash, such amounts could miss market advances. Depending upon
current yields, at any point in time, our advisory fee could exceed the interest paid by the client’s
money market fund. ANY QUESTIONS: Our Chief Compliance Officer, John Williams, remains
available to address any questions that a client or prospective may have regarding the above fee
billing practice.
Trade Errors. In the event a trading error occurs in your account, our policy is to restore your
account to the position it should have been in had the trading error not occurred. Depending on
the circumstances, corrective actions may include canceling the trade, adjusting an allocation,
and/or reimbursing the account.
Types of Investments/ Use of Mutual and Exchange Traded Funds. We primarily offer advice
on mutual funds and exchange traded funds. Additionally, we may recommend other types of
investments as needed. At our sole discretion, we may also advise you on any type of investment
held in your portfolio at the inception of our advisory relationship, or on specific types of
investments at your request. Please Note: Most mutual funds and exchange traded funds are
available directly to the public. Thus, a prospective client can obtain many of the funds that may
be utilized by us independent of engaging us as an investment advisor. However, if a prospective
client determines to do so, he/she will not receive our initial and ongoing investment advisory
services. Please Note: In addition to our investment advisory fee described below, and transaction
and/or custodial fees discussed below, clients will also incur, relative to all mutual fund and
exchange traded fund purchases, charges imposed at the fund level (e.g. management fees and
other fund expenses).
You may request that we refrain from investing in particular securities or certain types of
securities. You must provide these restrictions to our firm in writing.
eMoney: Account Aggregation. We may provide our clients with access to online platforms
hosted by eMoney. The eMoney platform allows a client to view their complete asset allocation,
including those assets that we do not manage (the “Excluded Assets”). We do not provide
investment management, monitoring, or implementation services for the Excluded Assets.
9
Therefore, we shall not be responsible for the investment performance of the Excluded Assets.
You and/or your other advisors that maintain trading authority, and not us, shall be exclusively
responsible for the investment performance of the Excluded Assets. In addition, eMoney also
provide access to other types of information, including financial planning concepts, which should
not, in any manner whatsoever, be construed as services, advice or recommendations provided
by us. We do not provide investment management, monitoring or implementation services for the
Excluded Assets. If we are asked to make a recommendation as to any Excluded Assets, you
are under absolutely no obligation to accept the recommendation, and we shall not be responsible
for any implementation error (timing, trading, etc.) relative to the Excluded Assets. You may
engage us to provide investment management services for the Excluded Assets pursuant to the
terms and conditions of the Investment Advisory Agreement between us and you. Finally, we
shall not be held responsible for any adverse results a client may experience if you engage in
financial planning or other functions available on the eMoney platform without our assistance or
oversight.
Fee Dispersion. Our investment advisory fee is negotiable at our discretion, depending upon
objective and subjective factors including but not limited to: the amount of assets to be managed;
portfolio composition; the scope and complexity of the engagement; the anticipated number of
meetings and servicing needs; related accounts; future earning capacity; anticipated future
additional assets; the professional(s) rendering the service(s); prior relationships with us and/or
our representatives, and negotiations with you. As a result of these factors, similarly situated
clients could pay different fees, the services to be provided by us to any particular client could be
available from other advisers at lower fees, and certain clients may have fees different than those
specifically set forth above. Our Chief Compliance Officer, John Williams, remains available
to address any questions that a client or prospective client may have regarding the above
fee determination.
Non-Managed Cash Sweep Accounts. This section pertains to cash sweep options that cash
accounts that are not managed by our firm. Certain account custodians can require that cash
proceeds from account transactions or new deposits, be swept to and/or initially maintained in a
specific custodian designated sweep account. The yield on the sweep account will generally be
lower than those available for other money market accounts. When this occurs, to help mitigate
the corresponding yield dispersion, we shall (usually within 30 days thereafter) generally (with
exceptions) purchase a higher yielding money market fund (or other type security) available on
the custodian’s platform, unless we reasonably anticipate that we will utilize the cash proceeds
during the subsequent 30-day period to purchase additional investments for the client’s account.
Exceptions and/or modifications can and will occur with respect to all or a portion of the cash
balances for various reasons, including, but not limited to the amount of dispersion between the
sweep account and a money market fund, the size of the cash balance, an indication from the
client of an imminent need for such cash, or the client has a demonstrated history of withdrawals
or writing checks from the account. Please Note: The above does not apply to the cash component
maintained within a Firm actively managed investment strategy (the cash balances for which
shall generally remain in the custodian designated cash sweep account), an indication from the
client of a need for access to such cash, assets allocated to an unaffiliated investment manager,
and cash balances maintained for fee billing purposes. Please Also Note: The client shall remain
exclusively responsible
for yield dispersion/cash balance decisions and corresponding
transactions for cash balances maintained in any of our unmanaged accounts.
Custodian Charges-Additional Fees. As discussed below at Item 12, when requested to
recommend a broker-dealer/custodian for client accounts, we generally recommend that Charles
Schwab and Co., Inc. (Schwab”), an unaffiliated and independent broker/dealer, serve as the
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broker-dealer/custodian for client investment management assets. Broker-dealers such as
Schwab charge transaction fees for effecting certain securities transactions for your account.
Schwab does not charge commission or transaction fees for direct equity, ETF or options trades
in certain accounts based upon account size and method of statement and confirmation delivery.
In situations where trades are undertaken directly by the client with trade desk assistance,
commission charges may apply. The types of securities for which transaction fees, commissions,
and/or other type fees (as well as the amount of those fees) shall differ depending upon the
broker-dealer/custodian (while certain custodians, including Schwab do not currently charge fees
on certain individual equity transactions, other custodians do). Please Note: there can be no
assurance that Schwab will not change its transaction fee pricing in the future. Please Also Note:
Schwab may also assess fees to clients who elect to receive trade confirmations and account
statements by regular mail rather than electronically. The fees charged by Schwab, or any broker-
dealer/custodian directed by you, are in addition to our advisory fee referenced in Item 5 below.
If you receive invoices from our firm, we encourage you to reconcile our invoices with the
statement(s) you receive from the qualified custodian. If you find any inconsistent information
between our invoice and the statement(s) you receive from the qualified custodian, please call
our main office number located on the cover page of this brochure.
Termination of Agreement. Either party may terminate the Investment Advisory Agreement by
providing written notice to the other party. Electronic communication of this notice shall be
deemed acceptable. You will incur a pro rata charge for services rendered prior to the termination
of the agreement for services, which means you will incur advisory fees only in proportion to the
number of days in the quarter for which you are a client. If you have pre-paid advisory fees that
we have not yet earned, you will receive a prorated refund of those fees.
You may withdraw account assets on notice to our firm, and subject to the usual and customary
securities settlement procedures. However, we design our portfolios as long-term investments
and asset withdrawals may impair the achievement of your specific investment objectives.
Client Obligations. In performing our services, we shall not be required to verify any information
received from the client or from the client’s designated professionals, and we are expressly
authorized to rely thereon. Moreover, each client is advised that it remains his/her/its responsibility
to promptly notify us if there is ever any change in his/her/its financial situation or investment
objectives for the purpose of reviewing, evaluating or revising our previous recommendations
and/or services.
Disclosure Brochure. A copy of our written Brochure as set forth on Part 2A of Form ADV along
with our Form CRS Relationship Summary, shall be provided to each client prior to, or
contemporaneously with, the execution of the Investment Advisory Agreement or Financial
Planning and Consulting Agreement.
Please Note: Investment Risk. Different types of investments involve varying degrees of risk,
and it should not be assumed that future performance of any specific investment or investment
strategy (including the investments and/or investment strategies recommended or undertaken by
us) will be profitable or equal any specific performance level(s).
We shall provide investment advisory services specific to the needs of each client. Prior
C.
to providing investment advisory services, an investment representative will assist a client in
ascertaining their investment objective(s). Thereafter, we shall allocate and/or recommend that
11
you allocate investment assets consistent with the designated investment objective(s). You may,
at any time, impose reasonable restrictions, in writing, on our services.
D.
We do not participate in a wrap fee program.
Assets Under Management
E.
As of December 31, 2025, we provided continuous management services for $233,131,125.00 in
client assets on a discretionary basis.
Item 5 Fees and Compensation
A. Investment Management Services
If a client determines to engage us to provide discretionary or non-discretionary investment
advisory services on a negotiable fee-only basis, we are compensated based upon a percentage
of the assets in each individual account you have under our management. That is, our annual
fee for investment management services shall be based upon a percentage (%) of the market
value of the assets in a client billing group or account subject to investment management fees in
accordance with the schedule(s) below. Multiple accounts in same household or similarly related
accounts may potentially be considered for aggregation for the billing calculation at our discretion
dependent on the relationship with and services provided to the client. No increase in the annual
fee percentage shall be effective without prior written notification to you.
Billing Group/Account(s)
Annual Fee*
$0 - $1,000,000 (first $1,000,000)
0.9%
$1,000,001 - $2,000,000 (next $1,000,000)
0.6%
$2,000,001 & above (amounts above $2,000,000)
0.5%
*When client billing groups/accounts are below $500,000, the annual fee shall be 1%. Billing
Example: 1) If a client has $2,000,000 in a client billing group/account under management with
Adviser, the first $1,000,000 is billed at 0.9%. The next $1,000,000 is billed at 0.6%. 2) If a client
has $250,000 in a client billing group/account under management with Adviser, it is billed at
1%. Minimum quarterly investment management fee shall be $250 per client billing
group/account. Client Billing Groups/Accounts greater than $5,000,000 may potentially be
considered for a customized fee at Adviser’s sole discretion dependent on the relationship with
and services provided to Client.
Upon our written notice, our asset management fees may be increased or decreased based on
the characteristics of your situation, including complexity; type and/or number of client accounts;
amount and degree of initial and ongoing services; and the probability of future substantial
contributions or withdrawals to or from your account(s), among others. Clients may have alternate
fee arrangements.
Financial Planning and Consulting Services (Stand-Alone) Planning and consulting fees are
negotiable, depending upon the level and scope of the service(s) required and the professional(s)
12
rendering the service(s). Financial planning services are provided on either a fixed or hourly fee
basis in accordance with the following fee schedule:
Fixed fees or hourly fees for financial planning services begin at $250 and may increase
depending upon the scope of the requested services and the complexity of your financial situation.
Generally, we require payment of one-half of the financial planning/consulting fee upon entering
into the agreement for services. The remaining balance is due and payable upon delivery of the
financial plan or completion of the agreed upon services. For clients that choose to contract with
us for on-going financial planning services, we generally require the payment of these fees
monthly in arrears. Under no circumstances will we require prepayment of a fee more than six
months in advance and in excess of $1200.
Retirement Plan Consulting Fees. Retirement plan consulting services are offered on a fee
basis as a percentage of the market value of the plan assets. Factors considered in determining
the fee includes the specific services requested by the plan sponsor, plan complexity, type of
plan, total value of assets in the plan, total number of eligible employees, number of active
participants as well as the number and location of the facilities operated by the plan
sponsor. Retirement plan consulting fees shall either be charged monthly or quarterly, in arrears,
based upon the market value of the plan assets on the last day of the previous period. The annual
asset based fee may be customized depending on a variety of factors but generally shall be
between 0.25% and 1.00% of the market value of the plan assets. These factors include, but are
not limited to, the amount of the assets placed under our management, the level and scope of the
overall investment advisory services to be rendered and the complexity of the engagement.
B. Clients may elect to have our advisory fees deducted from their custodial account. Both our
Investment Advisory Agreement and the custodial/clearing agreement may authorize the custodian
to debit the account for the amount of our investment advisory fee and to directly remit that
management fee to us in compliance with regulatory procedures. In the limited event that we bill
you directly, payment is due upon receipt of our invoice.
We shall deduct fees and/or bill clients quarterly in advance, based upon the market value of the
assets on the last business day of the previous quarter. The management fee for the first billing will
be pro-rated for accounts that are placed under management after the beginning of the quarter. If
assets are deposited after the inception of a quarter, the fee chargeable with respect to such assets
as of the next calculation date will be prorated based on the number of days during the quarter the
assets were held in the account. For valuation purposes the assets will be treated as if they were
held in the account as of the end of the quarter. Client will be entitled to a pro rata refund of any pre-
paid quarterly fee based upon the number of days remaining in the quarter after termination
C. The custodian holding your funds and securities may, on occasion and solely at their discretion,
charge fees to you for other services you request in addition to the compensation they receive for
custodial services (such as wire transfers or bill pay fees) provided to you. Also, it is the current
practice of certain custodians to charge a "flat" transaction fee to you on trades executed at other
brokers. We do not share in any portion of these additional fees.
As part of our investment advisory services to you, we may invest, or recommend that you invest,
in mutual funds and exchange traded funds. The fees that you pay to our firm for investment
advisory services are separate and distinct from the fees and expenses charged by mutual funds
or exchange traded funds (described in each fund's prospectus) to their shareholders. These fees
will generally include a management fee and other fund expenses. You may also incur transaction
13
charges and/or brokerage fees when purchasing or selling securities. These charges and fees are
typically imposed by the broker-dealer or custodian through whom your account transactions are
executed. We do not share in any portion of the brokerage fees/transaction charges imposed by
the broker-dealer or custodian. To fully understand the total cost, you will incur, you should review
all the fees charged by mutual funds, exchange traded funds, our firm, and others. For information
on our brokerage practices, please refer to Item 12 - Brokerage Practices below.
As discussed below, unless you direct otherwise or an individual client’s circumstances require, we
shall generally recommend that Schwab serve as the broker-dealer and custodian for client
investment management assets. Broker-dealers such as Schwab may charge brokerage
commissions and/or transaction fees for effecting certain securities transactions (i.e. transaction
fees are charged for certain no-load mutual funds, commissions are charged for individual equity
and fixed income securities transactions). In addition to our investment management fee, brokerage
commissions and/or transaction fees, clients will also incur, relative to all mutual fund and exchange
traded fund purchases, charges imposed at the fund level (e.g. management fees and other fund
expenses).
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when you have given our firm written
authorization permitting the fees to be paid directly from your account. Further, the qualified
custodian will deliver an account statement to you at least quarterly. These account statements will
show all disbursements from your account. You should review all statements for accuracy. In some
circumstances, and in our sole discretion, we may send you an invoice for the payment of our
management fee.
D. Our annual investment advisory fee shall be prorated and paid quarterly, in advance, based
upon the market value of the assets on the last business day of the previous quarter. The Investment
Advisory Agreement between us and you will continue in effect until terminated by either party by
written notice in accordance with the terms of the Investment Advisory Agreement. Upon
termination, we shall refund the pro-rated portion of the advanced advisory fee paid based upon the
number of days remaining in the billing quarter.
E. Neither we, nor our representatives accept compensation from the sale of securities or
other investment products.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees or participate in side-by-side management.
Performance- based fees are fees that are based on a share of capital gains or capital appreciation
of a client's account. Side-by-side management refers to the practice of managing accounts that
are charged performance-based fees while at the same time managing accounts that are not
charged performance- based fees. Our fees are calculated as described in Item 5 – Fees and
Compensation, and are not charged on the basis of a share of capital gains upon, or capital
appreciation of, the funds in your advisory account.
Item 7 Types of Clients
We typically offer investment advisory services to individuals, pension and profit sharing plans,
trusts, estates, charitable organizations, corporations, and other business entities. In general, we
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require an initial minimum of $100,000 for portfolio management with a minimum annual fee of
$1,000 per client to open and maintain an advisory account. At our discretion, we may waive this
minimum account size. For example, we may waive the minimum if you appear to have significant
potential for increasing your assets under our management. We may also combine account
values for you and your minor children, joint accounts with your spouse, and other types of related
accounts to meet the stated minimum.
We, in our sole discretion, may charge a lesser investment advisory fee, waive or modify its
account minimum or minimum fee, and/or a charge a flat fee based upon certain criteria (i.e.
anticipated future earning capacity, anticipated future additional assets, dollar amount of assets
to be managed, related accounts, account composition, competitive pricing, negotiations with
client, etc.). Please Note: As result of the above, similarly situated clients could pay different fees.
In addition, similar advisory services may be available from other investment advisers for similar
or lower fees. Please Also Note: If you maintain less than $100,000 of assets under our
management, and are subject to the $1,000 minimum fee, you will pay a higher percentage annual
fee than the 1.00% referenced in the fee schedule at Item 5 above.
ANY QUESTIONS: Our Chief Compliance Officer, John Williams, remains available to
address any questions that a client or prospective client may have regarding advisory fees.
15
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
A. We may use one or more of the following methods of analysis or investment strategies when
providing investment advice to you:
• Fundamentally Based Analysis - involves reviewing asset classes, or sectors or securities in
an attempt to determine if they are over or undervalued.
• Technical Analysis - studying past patterns and trends in the financial markets in an attempt
•
to determine direction.
Investment Manager Review and Analysis - studying various characteristics of mutual funds,
exchange traded funds, and other vehicles.
•
• Quantitative Analysis - involves reviewing various mathematic models or ratios
• Long Term Purchases - securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.
Short Term Purchases - securities purchased with the expectation that they will be sold within
a relatively short period of time, generally less than one year, to take advantage of the
securities' short-term price fluctuations.
We have to rely on various sources of information and various third party providers to conduct
analysis and reviews. Your restrictions and guidelines may affect the composition of your portfolio.
Our strategies and investments may have unique and significant tax implications. However,
unless we specifically agree otherwise, and in writing, tax efficiency is not our primary
consideration in the management of your assets. Regardless of your account size or any other
factors, we strongly recommend that you continuously consult with a tax professional prior to and
throughout the investing of your assets.
Moreover, as a result of revised IRS regulations, custodians and broker-dealers will begin
reporting the cost basis of equities acquired in client accounts on or after January 1, 2011. Your
custodian will default to the "first-in, first-out" ("FIFO") accounting method for calculating the cost
basis of your investments, however, in certain instances Schwab may default to average cost
basis for mutual funds. You are responsible for contacting your tax advisor to determine if this
accounting method is the right choice for you. If your tax advisor believes another accounting
method is more advantageous, please provide written notice to our firm immediately and we will
alert your account custodian of your individually selected accounting method. Please note that
decisions about cost basis accounting methods will need to be made before trades settle, as the
cost basis method cannot be changed after settlement.
Risk of Loss
Investing in all types of securities involves risk of loss that you should be prepared to bear. We do
not represent or guarantee that our services or methods of analysis can or will predict future results,
successfully identify market tops or bottoms, or insulate clients from losses due to market
corrections or declines. We cannot offer any guarantees or promises that your financial goals and
objectives will be met. Past performance is in no way an indication of future performance.
B. Our methods of analysis and investment strategies do not present any significant or unusual
risks.
However, every method of analysis has its own inherent risks. To perform an accurate market
analysis, we must have access to current/new market information. We have no control over the
16
dissemination rate of market information; therefore, unbeknownst to us, certain analyses may be
compiled with outdated market information, severely limiting the value of our analysis. Furthermore,
an accurate market analysis can only produce a forecast of the direction of market values. There
can be no assurances that a forecasted change in market value will materialize into actionable
and/or profitable investment opportunities.
Our primary investment strategies - Longer Term Purchases and Shorter Term Purchases - are
fundamental investment strategies. However, every investment strategy has its own inherent risks
and limitations. For example, longer term investment strategies require a longer investment time
period to allow for the strategy to potentially develop. Shorter term investment strategies require a
shorter investment time period to potentially develop but, as a result of more frequent trading, may
incur higher transactional costs when compared to a longer term investment strategy.
Currently, we include the following asset allocation investment strategies:
Conservation
Conservatively Balanced
Balanced
Growth
Aggressive Growth
We may make adjustments to the strategy allocations using the asset allocation guideline ranges
for each strategy
C.
As disclosed above in Item 4 - Advisory Business, we primarily recommend mutual funds
and exchange traded funds. Each type of security has its own unique set of associated risks and
it would not be possible to list here all of the specific risks of every type of investment. Even within
the same type of investment, risks can vary widely, and there is no assurance that any security
will be profitable or suitable for a particular client's portfolio. However, in very general terms, the
higher the anticipated return of an investment, the higher the risk of loss associated with it, but a
low returning vehicle may decline substantially as well.
Mutual funds and exchange traded funds (ETFs), which include index funds, are professionally
managed collective investment systems that pool money from many investors and invest in
stocks, bonds, short-term money market instruments, other mutual funds, other securities or
any combination thereof. The fund will have a manager that trades the fund's investments in
accordance with the fund's investment objective. While mutual funds and ETFs generally
provide diversification, risks can be significantly increased if the fund is concentrated in a
particular sector of the market, primarily invests in small cap or speculative companies, uses
leverage (i.e., borrows money) to a significant degree, or concentrates in a particular type of
security (i.e., equities) rather than balancing the fund with different types of securities. ETFs
differ from mutual funds since they can be bought and sold throughout the day like stock and
their price can fluctuate throughout the day. The returns on mutual funds and ETFs can be
reduced by the costs to manage the funds. Also, while some mutual funds are "no load" and
charge no fee to buy into, or sell out of, other types of mutual funds do charge such fees which
can also reduce returns. While we have not used the types of Mutual Funds that charge a load
fee to buy in or sell out of in the past, the possibility exists that we could. In the event we do,
we will not share in such load fees. Mutual funds can also be "closed end" or "open end." So-
called "open end" mutual funds continue to allow in new investors indefinitely which can dilute
other investors' interests.
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Item 9 Disciplinary Information
We are required to disclose all material facts regarding any legal or disciplinary events that are
material to a client's evaluation of our advisory business or the integrity of management. We do
not have any required disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
A. Neither we, nor our representatives, are registered or have an application pending to register,
as a broker-dealer or a registered representative of a broker-dealer.
B. Neither we, nor our representatives, are registered or have an application pending to register,
as a futures commission merchant, commodity pool operator, a commodity trading advisor, or a
representative of the foregoing.
C. Neither we, nor our representatives, in their individual capacities, maintain any relationship or
arrangement that is material to our advisory business.
D. We do not recommend or select other investment advisors for our clients.
Item 11 Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
A. Description of Code of Ethics
We have adopted a Code of Ethics that sets the standard of conduct expected to comply with
applicable securities laws. Our goal is to protect your interests at all times and to demonstrate our
commitment to our fiduciary duties of honesty, good faith, and fair dealing with you. We adhere
strictly to these guidelines. Additionally, we maintain and enforce written policies reasonably
designed to prevent the misuse or dissemination of material, non-public information about you or
your account holdings by persons associated with our firm. You may contact us at 304-760-6000
to request a copy of our Code of Ethics.
B. Participation or Interest in Client Transactions
Neither our firm nor any of our Associated Persons recommends, buys, or sells for client accounts,
securities in which we or any of our Associated Persons have a material financial interest.
C. Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we
recommend to you or securities in which you are already invested. This practice may create a
situation where we and/or our representatives are in a position to materially benefit from the sale
or purchase of those securities. Therefore, this situation creates a conflict of interest. Practices
such as “scalping” (i.e., a practice whereby the owner of shares of a security recommends that
security for investment and then immediately sells it at a profit upon the rise in the market price
which follows the recommendation) could take place if we did not have adequate policies in place
to detect such activities. In addition, this requirement can help detect insider trading, “front-
running” (i.e., personal trades executed prior to those of our clients) and other potentially abusive
practices.
18
We have a personal securities transaction policy in place to monitor the personal securities
transactions and securities holdings of each of our “Access Persons”. Our securities transaction
policy requires that each or our Access Persons must provide the Chief Compliance Officer or
his/her designee with a written report of their current securities holdings within ten (10) days after
becoming an Access Person. Additionally, each Access Person must provide the Chief
Compliance Officer or his/her designee with a written report of the Access Person’s current
securities holdings at least once each twelve (12) month period thereafter on a date we select;
provided, however that at any time that we have only one Access Person, he or she shall not be
required to submit any securities report described above.
These requirements are not applicable to: (i) direct obligations of U.S. government; (ii) money
market instruments, bankers' acceptances, bank certificates of deposit, commercial paper,
repurchase agreements and other high quality short-term debt instruments, including repurchase
agreements; (iii) shares issued by mutual funds or money market funds; (iv) shares issued by unit
investment trusts that are invested exclusively in one or more mutual funds; and (v) shares of
exchange traded funds.
D. We and/or our representatives may buy or sell securities, at or around the same time as those
securities are recommended to clients. This practice creates a situation where we and/or our
representatives are in a position to materially benefit from the sale or purchase of those securities.
Therefore, this situation creates a conflict of interest. As indicated above in Item 11.C, we have a
personal securities transaction policy in place to monitor the personal securities transaction and
securities holdings of each of our Access Persons.
Item 12 Brokerage Practices
A. We will recommend a custodian to clients such as Schwab, and possibly others, to open
client accounts, hold funds and other services. Prior to engaging us to provide investment
management services, you will be required to enter into a formal Investment Advisory Agreement
with us setting forth the terms and conditions under which we shall advise on your assets, and a
separate custodial/clearing agreement with each designated broker-dealer/custodian.
Factors that we consider in recommending Schwab (or any other broker-dealer/custodian to clients)
include historical relationship with us, financial strength, reputation, execution capabilities, pricing,
research, and service. Although the commissions and transaction fees (to the extent that such
commission and transaction fees are payable) paid by our clients shall comply with our duty to
obtain best execution, a client may pay a transaction fee that is higher than another qualified broker-
dealer might charge to effect the same transaction where we determine, in good faith, that the
transaction fee is reasonable. In seeking best execution, the determinative factor is not the lowest
possible cost, but whether the transaction represents the best qualitative execution, taking into
consideration the full range of a broker-dealer’s services, including the value of research provided,
execution capability, transaction rates, and responsiveness. Accordingly, although we will seek
competitive rates, it may not necessarily obtain the lowest possible rates for client account
transactions. Transaction fees charged by the designated broker-dealer/custodian are exclusive of,
and in addition to, our investment advisory fee.
When recommending a custodian, we will attempt to minimize the total cost for all brokerage
services paid by you. However, it may be the case that the recommended custodian charges a
higher fee for a particular type of service, such as commission rates, than can be obtained from
another custodian. Best execution is not measured solely by reference to commission rates.
19
Paying a broker a higher commission rate than another broker might charge is permissible if the
difference in cost is reasonably justified by the quality of the brokerage services offered. We do
not obligate ourselves to seek the lowest transaction charges in all cases except to the extent that
it contributes to the overall goal of obtaining the best results for your account. There is no
requirement that you use the broker that we recommend; however, we reserve the right to not
accept your account if you choose to select a different broker or dealer.
1. Research and Benefits
Although not a material consideration when determining whether to recommend that a client
utilize the services of a particular broker-dealer/custodian, it is expected that our firm will
receive some economic benefits, for example, research and access to investment
consultants, from various custodians in connection with utilizing their brokerage services on
behalf of your account. Research products and services we may receive from custodians
and brokerage firms, including Schwab investment-related research, pricing information and
market data, software and other technology that provide access to client account data,
compliance and/or practice management-related publications, discounted or gratis
consulting services, discounted and/or gratis attendance at conferences, meetings, and
other educational and/or social events, marketing support, computer hardware and/or
software and/or other products used by us in furtherance of its investment advisory business
operations. Such research products and services are provided to all investment advisers
that utilize Schwab and are not considered to be paid for with soft dollars. However, the
commissions charged by a particular broker for a particular transaction or set of transactions
may be greater than the amounts another broker who did not provide research services or
products might charge.
Associated Persons of our firm may, from time to time, attend conferences offered by
various vendors and/or wholesalers. These conferences may be offered to these persons
at a discounted price or no cost.
As indicated above, certain of the support services and/or products that may be received
may assist us in managing and administering client accounts. Others do not directly
provide such assistance, but rather assist us to manage and further develop our business
enterprise.
Our clients do not pay more for investment transactions effected and/or assets maintained
at Schwab as a result of this arrangement. There is no corresponding commitment made
by us to Schwab or any other entity to invest any specific amount or percentage of client
assets in any specific mutual funds, securities or other investment products as a result of
the above arrangement.
Our Chief Compliance Officer, John Williams, remains available to address any
questions that a client or prospective client may have regarding the above
arrangement and any corresponding conflict of interest.
2. We do not receive referrals from broker-dealers.
3. Directed Brokerage
In limited circumstances, and at our discretion, some clients may instruct our firm to use
one or more particular brokers for the transactions in their accounts (directed brokerage
20
arrangements). In such client directed arrangements, the client will negotiate terms and
arrangements for their account with that broker-dealer, and we will not seek better
execution services or prices from other broker-dealers or be able to “batch” the client's
transactions for execution through other broker-dealers with orders for other accounts
managed by us. As a result, the client may pay higher commissions or other transaction
costs or greater spreads, or receive less favorable net prices, on transactions for the
account than would otherwise be the case.
through a specific broker-dealer,
Please Note: In the event that the client directs us to effect securities transactions for the
client's accounts
the client correspondingly
acknowledges that such direction may cause the accounts to incur higher commissions or
transaction costs than the accounts would otherwise incur had the client determined to
effect account transactions through alternative clearing arrangements that may be
available through us. Higher transaction costs adversely impact account performance.
Please Also Note: Transactions for directed accounts will generally be executed following
the execution of portfolio transactions for non-directed accounts.
Our Chief Compliance Officer, John Williams, remains available to address any
questions that a client or prospective client may have regarding the above
arrangement and any corresponding conflict of interest.
B. Block Trades
Transactions for each client generally will be effected independently, unless we decide to
purchase or sell the same securities for several clients at approximately the same time. We may,
but are not obligated to, combine multiple orders for shares of the same securities purchased for
advisory accounts we manage (this practice is commonly referred to as "block trading"). We will
then distribute a portion of the shares to participating accounts in a fair and equitable manner.
The distribution of the shares purchased is typically proportionate to the size of the account, but
it is not based on account performance or the amount or structure of management fees. Subject
to our discretion regarding factual and market conditions, when we combine orders, each
participating account pays an average price per share for all transactions and pays a
proportionate share of all transaction costs on any given day. Accounts owned by our firm or
persons associated with our firm may participate in block trading with your accounts; however,
they will not be given preferential treatment.
Item 13 Review of Accounts
We monitor client portfolios as part of an ongoing process while regular account reviews are
conducted at least quarterly. You are encouraged to discuss your needs, goals, and objectives
with our firm, and to keep us informed of any changes in this information. Additional reviews may
be conducted at your request, or based on various circumstances, including, but not limited to,
contributions and withdrawals, year-end tax planning, market moving events, changes in your
financial situation, and/or, changes in your risk/return objectives. All investment supervisory
clients are advised that it remains their responsibility to advise us of any changes in their
investment objectives and/or financial situation. All clients (in person or via telephone) are
encouraged to review financial planning issues (to the extent applicable), investment objectives
and account performance with us on at least an annual basis.
21
John D. Williams, CIMA®, our President, currently performs client account reviews. The individuals
conducting reviews may vary from time to time, as personnel join or leave our firm.
We may conduct account reviews on an other than periodic basis upon the occurrence of a
triggering event, such as a change in client investment objectives and/or financial situation,
market corrections and client request.
You will receive account statements and transaction confirmations, at least quarterly, directly from
your account custodian. Additionally, we may provide periodic portfolio review reports. If you
receive reports from our firm, we encourage you to reconcile our reports with those received from
the qualified custodian. If you find your holdings differ between these two statements, please call
our main office number located on the cover page of this brochure.
Item 14 Client Referrals and Other Compensation
A. As referenced in Item 12.A.1 above, we receive an economic benefit from Schwab. We,
without cost (and/or at a discount), receive support services and/or products from Schwab.
Our clients do not pay more for investment transactions effected and/or assets maintained at Schwab
as a result of this arrangement. There is no corresponding commitment made by us to Schwab or any
other entity to invest any specific amount or percentage of client assets in any specific mutual funds,
securities or other investment products as a result of the above arrangement.
Our Chief Compliance Officer, John Williams, remains available to address any questions that a
client or prospective client may have regarding the above arrangement and any corresponding
conflict of interest.
B. We do not compensate any non-supervised person for client referrals.
Item 15 Custody
As paying agent for our firm, your independent custodian will directly debit your account(s) for the
payment of our advisory fees. This ability to deduct our advisory fees from your accounts causes our
firm to exercise limited custody over your funds or securities. We do not have physical custody of any
of your funds and/or securities. Your funds and securities will be held with a bank, broker-dealer, or
other independent, qualified custodian. You will receive account statements from the independent,
qualified custodian(s) holding your funds and securities at least quarterly. The account statements
from your custodian(s) will indicate the amount of our advisory fees deducted from your account(s)
each billing period. You should carefully review account statements for accuracy.
Please Note: To the extent that we provide clients with periodic account statements or reports, the
client is urged to compare any statement or report provided by us with the account statements
received from the account custodian. The account custodian does not verify the accuracy of our
advisory fee calculation
If you have a question regarding your account statement or if you did not receive a statement from
your custodian, contact our firm at 304-760-6000.
22
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary
management agreement. You may grant our firm discretion over the selection and amount of
securities to be purchased or sold for your account(s), and the commission rates to be paid, without
obtaining your consent or approval prior to each transaction. You may specify investment
objectives, guidelines, and/or impose certain conditions or investment parameters for your
account(s). For example, you may specify that the investment in any particular stock or industry
should not exceed specified percentages of the value of the portfolio and/or restrictions or
prohibitions of transactions in the securities of a specific industry or security. Please refer to Item 4
- Advisory Business for more information on our discretionary management services.
If you enter into non-discretionary arrangements with our firm, we will obtain your approval prior to
the execution of any transactions for your account(s). You have an unrestricted right to decline to
implement any advice provided by our firm on a non-discretionary basis. Refer to the Advisory
Business section above for more information on our non-discretionary management services.
Item 17 Voting Client Securities
Without exception, we will not vote proxies on behalf of your advisory accounts. However, at your
request, we may offer you advice regarding the exercise of your proxy voting rights.
Item 18 Financial Information
require the prepayment of more than $1,200 in fees and six or more months in advance, or
take custody of client funds or securities, or
We are not required to provide financial information to our clients because we do not:
•
•
• have a financial condition that is reasonably likely to impair our ability to meet our
commitments to you.
We have not been the subject of a bankruptcy petition.
Item 19 Requirements for State Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any nonaffiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some
information with our service providers, such as transfer agents, custodians, broker-dealers,
accountants, consultants, and attorneys.
23
We restrict internal access to nonpublic personal information about you to employees, who need
that information in order to provide products or services to you. We maintain physical and
procedural safeguards that comply with regulatory standards to guard your nonpublic personal
information and to ensure our integrity and confidentiality. We will not sell information about you
or your accounts to anyone. We do not share your information unless it is required to process a
transaction, at your request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement
with our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an
annual basis. Contact our firm at the telephone number on the cover page of this brochure if you
have any questions regarding this policy.
ANY QUESTIONS: Our Chief Compliance Officer, John Williams, remains available to
address any questions that a client or prospective client may have regarding the above
disclosures and arrangements.
24
John David Williams
Ironwood Wealth Management, Inc.
FORM ADV PART 2B, BROCHURE SUPPLEMENT
March 2, 2026
Contact: John Williams, Chief Compliance Officer
18 Chase Drive, Chase Park
Hurricane, WV 25526
Telephone: 304-760-6000
Facsimile: 304-760-6156
www.ironwood-wealth.com
This brochure supplement provides information about John David Williams that supplements the
Ironwood Wealth Management, Inc. brochure. You should have received a copy of that brochure.
Please contact our firm at 304-760-6000 if you did not receive Ironwood Wealth Management's
brochure or if you have any questions about the contents of this supplement.
Additional information about John David Williams is available on the SEC's website at
www.adviserinfo.sec.gov.
25
Item 2 Educational Background and Business Experience
John David Williams, CIMA®
Year of Birth: 1963
Formal Education:
• A.A.S., West Virginia State University, 1989.
• B.S., University of Charleston, 1995.
• Denver College of Financial Planning, Chartered Retirement Planning CounselorTM, 1998.
• The Wharton School of the University of Pennsylvania in conjunction with Investment
Management Consultants Association, Certified Investment Management Analyst®, 2000.
• Denver College of Financial Planning, Accredited Asset Management SpecialistTM, 2007.
Ironwood Wealth Management, Inc. and its predecessor firm, President, 12/2001 to Present.
Business Background for the Previous Five Years:
•
• Purshe Kaplan Sterling Investments, Registered Principal, 1/2004 to 2/2014.
Accredited Asset Management SpecialistTM "AAMSTM"
Mr. Williams has held the designation of Accredited Asset Management SpecialistTM (AAMSTM)
since 2007. The AAMSTM is awarded by the College for Financial Planning® to investment
professionals who complete its 12-module AAMSTM Professional Education Program, pass an
examination, commit to a code of ethics and agree to pursue continuing education. Continued use
of the AAMSTM designation is subject to ongoing renewal requirements. Every two (2) years the
designee must renew their right to continue using the AAMSTM designation by completing 16 hours
of continuing education and reaffirming to abide by the Standards of Professional Conduct.
"CRPCTM"
Chartered Retirement Planning CounselorTM
Mr. Williams has held the designation of Chartered Retirement Planning CounselorTM (CRPCTM)
since 1998. The College of Financial Planning® awards the CRPCTM designation to applicants
who complete the CRPCTM professional education program, pass a final examination, commit to
a code of ethics and agree to pursue continuing education. Continued use of the CRPCTM
designation is subject to ongoing renewal requirements. Every two (2) years the designee must
renew their right to continue using the CRPCTM designation by completing 16 hours of continuing
education and reaffirming to abide by the Standards of Professional Conduct.
"CIMA®"
Certified Investment Management Analyst®
Mr. Williams has held the designation of Certified Investment Management Analyst® (CIMA®) since
2000. The CIMA® certification signifies that an individual has met initial and on-going experience,
ethics, education, and examination requirements for the job of investment management consulting,
including advanced investment management theory and application. Prerequisites for the CIMA®
certification are three years of financial services experience and an acceptable ethical
background/compliance history as decided in an admissions peer review process governed by the
Ethics Board. To obtain the CIMA certification, candidates must successfully complete a one-week
classroom education program provided by a Registered Education Provider at an AACSB
accredited university business school and pass a Certification Examination. CIMA designees are
required to adhere to IWI's Code of Professional Responsibility and Guidance Document,
Disciplinary Rules and Procedures, and Rules and Guidelines for Use of the Marks. CIMA
designees must report 40 hours of continuing education credits, including two ethics and one
tax/regulations hours, every two years to maintain the certification. The designation is administered
through Investments and Wealth Institute® (IWI).
26
Item 3 Disciplinary Information
None
Item 4 Other Business Activities
A. Mr. Williams is not actively engaged in any other investment-related businesses or occupation.
B. Mr. Williams is not actively engaged in any non-investment-related business or occupation for
compensation that is responsive to this item.
Item 5 Additional Compensation
None.
Item 6 Supervision
Ironwood Wealth Management provides investment advisory and supervisory services in
accordance with its policies and procedures manual. The primary purpose of our Rule 206(4)-7
policies and procedures is to comply with the supervision requirements of Section 203(e)(6) of the
Investment Advisers Act of 1940 (the “Act”). Our Chief Compliance Officer, John Williams, is
primarily responsible for the implementation of our policies and procedures and overseeing the
activities of our supervised persons. Should an employee, independent contractor, investment
adviser representative, or promoter of ours have any questions regarding the applicability/relevance
of the Act, the Rules thereunder, any section thereof, or any section of the policies and procedures,
he/she should address those questions with the Chief Compliance Officer. Should a client have
any questions regarding our supervision or compliance practices, please contact John Williams at
(304) 760-6000.
27
Tyler Mays Williams
Ironwood Wealth Management, Inc.
FORM ADV PART 2B, BROCHURE SUPPLEMENT
March 2, 2026
Contact: John Williams, Chief Compliance Officer
18 Chase Drive, Chase Park
Hurricane, WV 25526
Telephone: 304-760-6000
Facsimile: 304-760-6156
www.ironwood-wealth.com
This brochure supplement provides information about Tyler Mays Williams that supplements the
Ironwood Wealth Management, Inc. brochure. You should have received a copy of that brochure.
Please contact our firm at 304-760-6000 if you did not receive Ironwood Wealth Management's
brochure or if you have any questions about the contents of this supplement.
Additional information about Tyler Mays Williams is available on the SEC's website at
www.adviserinfo.sec.gov.
28
Item 2 Educational Background and Business Experience
Tyler Mays Williams
Year of Birth: 1993
Formal Education:
• B.S., University of Charleston, 2015.
Business Background for the Previous Five Years:
•
Ironwood Wealth Management, Inc., Portfolio Administrator and Operations Associate,
08/2016 to Present.
Mr. Williams has held the designation of Wealth Management SpecialistSM (WMSSM) since 2021.
The College for Financial Planning awards the WMSSM designation to applicants who complete
the professional education program, pass a final examination, commit to a code of ethics, and
agree to pursue continuing education. The program provides new advisors with a substantial
overview of the most critical concepts in financial planning and wealth management, without the
rigors of the CFP® certification or a more comprehensive professional designation. All WMSSM
designation holders are required to complete 16 hours of continuing education (CE) credits every
two years. The WMSSM designation program is for those who are involved with customer
transactions and recommendations of all financial services products.
Mr. Williams has held the designation of Accredited Asset Management SpecialistTM (AAMSTM)
since 2022. The AAMSTM is awarded by the College for Financial Planning® to investment
professionals who complete its 12-module AAMSTM Professional Education Program, pass an
examination, commit to a code of ethics and agree to pursue continuing education. Continued
use of the AAMSTM designation is subject to ongoing renewal requirements. Every two (2) years
the designee must renew their right to continue using the AAMSTM designation by completing 16
hours of continuing education and reaffirming to abide by the Standards of Professional Conduct.
Item 3 Disciplinary Information
None
Item 4 Other Business Activities
A. Mr. Williams is not actively engaged in any other investment-related businesses or occupation.
B. Mr. Williams is not actively engaged in any non-investment-related business or occupation for
compensation that is responsive to this item.
Item 5 Additional Compensation
None.
29
Item 6 Supervision
Ironwood Wealth Management provides investment advisory and supervisory services in
accordance with its policies and procedures manual. The primary purpose of our Rule 206(4)-7
policies and procedures is to comply with the supervision requirements of Section 203(e)(6) of the
Investment Advisers Act of 1940 (the “Act”). Our Chief Compliance Officer, John Williams, is
primarily responsible for the implementation of our policies and procedures and overseeing the
activities of our supervised persons. Should an employee, independent contractor, investment
adviser representative, or promoter of ours have any questions regarding the applicability/relevance
of the Act, the Rules thereunder, any section thereof, or any section of the policies and procedures,
he/she should address those questions with the Chief Compliance Officer. Should a client have
any questions regarding our supervision or compliance practices, please contact John Williams at
(304) 760-6000.
30
Megan Kay Watterson
Ironwood Wealth Management, Inc.
FORM ADV PART 2B, BROCHURE SUPPLEMENT
March 2, 2026
Contact: John Williams, Chief Compliance Officer
18 Chase Drive, Chase Park
Hurricane, WV 25526
Telephone: 304-760-6000
Facsimile: 304-760-6156
www.ironwood-wealth.com
This brochure supplement provides information about Megan Kay Watterson that supplements
the Ironwood Wealth Management, Inc. brochure. You should have received a copy of that
brochure. Please contact our firm at 304-760-6000 if you did not receive Ironwood Wealth
Management's brochure or if you have any questions about the contents of this supplement.
Additional information about Megan Kay Watterson is available on the SEC's website at
www.adviserinfo.sec.gov.
31
Item 2 Educational Background and Business Experience
Megan Kay Watterson
Year of Birth: 1984
Formal Education:
• B.A., Psychology, Marshall University, 2016.
Business Background for the Previous Five Years:
•
Ironwood Wealth Management, Inc., Client Service Associate, 11/2019 to Present.
Ms. Watterson has held the designation of Wealth Management SpecialistSM (WMSSM) since 2021.
The College for Financial Planning awards the WMSSM designation to applicants who complete
the professional education program, pass a final examination, commit to a code of ethics, and
agree to pursue continuing education. The program provides new advisors with a substantial
overview of the most critical concepts in financial planning and wealth management, without the
rigors of the CFP® certification or a more comprehensive professional designation. All WMSSM
designation holders are required to complete 16 hours of continuing education (CE) credits every
two years. The WMSSM designation program is for those who are involved with customer
transactions and recommendations of all financial services products.
Ms. Watterson has held the designation of Accredited Asset Management SpecialistTM (AAMSTM)
since 2022. The AAMSTM is awarded by the College for Financial Planning® to investment
professionals who complete its 12-module AAMSTM Professional Education Program, pass an
examination, commit to a code of ethics and agree to pursue continuing education. Continued
use of the AAMSTM designation is subject to ongoing renewal requirements. Every two (2) years
the designee must renew their right to continue using the AAMSTM designation by completing 16
hours of continuing education and reaffirming to abide by the Standards of Professional Conduct.
Item 3 Disciplinary Information
None
Item 4 Other Business Activities
A. Ms. Watterson is not actively engaged in any other investment-related businesses or occupation.
B. Ms. Watterson is not actively engaged in any non-investment-related business or occupation for
compensation that is responsive to this item.
Item 5 Additional Compensation
None.
Item 6 Supervision
Ironwood Wealth Management provides investment advisory and supervisory services in
accordance with its policies and procedures manual. The primary purpose of our Rule 206(4)-7
32
policies and procedures is to comply with the supervision requirements of Section 203(e)(6) of the
Investment Advisers Act of 1940 (the “Act”). Our Chief Compliance Officer, John Williams, is
primarily responsible for the implementation of our policies and procedures and overseeing the
activities of our supervised persons. Should an employee, independent contractor, investment
adviser representative, or promoter of ours have any questions regarding the applicability/relevance
of the Act, the Rules thereunder, any section thereof, or any section of the policies and procedures,
he/she should address those questions with the Chief Compliance Officer. Should a client have
any questions regarding our supervision or compliance practices, please contact John Williams at
(304) 760-6000.
33