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J. Stern & Co. LLP
Form ADV Part 2A Brochure
J. STERN & CO. LLP
4 CARLTON GARDENS
LONDON SW1Y 5AA
UNITED KINGDOM
JUNE 2025
This “Brochure” provides information about the qualifications and business practices of J. Stern &
Co. LLP (hereinafter “Stern”, “we”, “us”, “our” or the “Firm”). If you have any questions about the
contents of this Brochure, please contact our Chief Compliance Officer (“CCO”), Thomas Price, by
email at compliance@jsternco.com. Information in this Brochure has not been approved or verified
by the U.S. Securities and Exchange Commission (the “SEC”) or by any state securities authority.
J. Stern & Co. LLP is an “Investment Adviser” with the SEC. Registration as an investment adviser
does not imply that J. Stern & Co. LLP or any of its principals or employees possesses a particular
level of skill or training in the investment advisory business or any other business.
Additional information about J. Stern & Co. LLP is also available on the SEC's website at
www.adviserinfo.sec.gov.
J. STERN & CO.
2.
ITEM 2: MATERIAL CHANGES
This Brochure is the Firm’s 2025 annual Form ADV Part 2A which has been submitted alongside
Part 1A. There have been no material changes to report within the business in the past financial year.
In the future, if the Brochure contains material changes from our last update, we will identify and
discuss those changes in this section.
We will ensure that you receive a summary of any materials changes to this and subsequent Brochures
within 120 days of the close of our business’ fiscal year. We may further provide other ongoing
disclosure information about material changes as necessary.
We will further provide you with a new Brochure as necessary based on changes or new information,
at any time, without charge.
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3.
ITEM 3: CONTENTS
Table of Contents
2.
ITEM 2: MATERIAL CHANGES ................................................................................................ 1
3.
ITEM 3: CONTENTS .................................................................................................................. 2
4.
ITEM 4: ADVISORY BUSINESS ................................................................................................. 1
5.
ITEM 5: FEES AND COMPENSATION .................................................................................... 1
6.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ................ 2
7.
ITEM 7: TYPES OF CLIENTS ..................................................................................................... 2
8.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK OF LOSS .. 2
9.
ITEM 9: DISCIPLINARY INFORMATION ............................................................................... 4
10.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS ................. 4
11.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS, AND PERSONAL TRADING ..................................................................... 4
12.
ITEM 12: BROKERAGE PRACTICES ........................................................................................ 5
13.
ITEM 13: REVIEW OF ACCOUNTS ........................................................................................... 6
14.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION ....................................... 6
15.
ITEM 15: CUSTODY .................................................................................................................... 6
16.
ITEM 16: INVESTMENT DISCRETION ................................................................................... 6
17.
ITEM 17: VOTING CLIENT SECURITIES ................................................................................ 6
18.
ITEM 18: FINANCIAL INFORMATION ................................................................................... 7
APPENDIX A- RISK STATEMENT ....................................................................................................... 8
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4.
ITEM 4: ADVISORY BUSINESS
J. Stern & Co. LLP (hereinafter “Stern”, “we”, “us”, “our” or the “Firm”) is organised as a limited liability
partnership under the laws of the United Kingdom. J. Stern & Co. LLP was incorporated on 10th
September 2012.
Our focus is discretionary investment management, running a small number of differentiated investment
strategies including our World Stars Global Equity Strategy, which invests in a concentrated portfolio of
global equities, our US Stars Strategy which invests in a concentrated portfolio of American companies, a
Multi-Asset Income Strategy, which invests in a concentrated portfolios of equities, fixed income and some
non-correlated assets and our Emerging Market Corporate Debt Stars Strategy that invests in emerging
market corporate bonds that are denominated in hard currencies..
We offer investors access to these strategies either via a single managed account (or “SMA”) where the
assets are held at the investor’s custodian, or via an investment fund for those investors eligible and able to
invest in funds established in Luxembourg. SMAs, where we manage portfolios on a discretionary basis,
are available to all clients, but our UK FCA authorisation prevents us from giving investment advice to
retail clients as defined in the UK FCA rulebook.
Our investment decisions with respect to each strategy and managed portfolios are subject to investment
objectives, strategies, policies and restrictions. These are set out in the agreement with the relevant client
for each SMA or the relevant prospectus or offering document for each fund (the “Offering Document”).
The most established is our World Stars Global Equity, a large and mega-cap concentrated global equity
strategy which commenced in October 2012. The World Stars strategy is available via SMAs or, for those
who are eligible, via the Luxembourg established Alpha UCITS SICAV J. Stern & Co. World Stars Global
Equity Fund.
The Multi-Asset Income Driven strategy is targeted at clients who are seeking primarily income. It has been
running since January 2015. The multi-asset income strategy is available via SMAs only.
The Emerging Market Corporate Debt strategy invests in a concentrated portfolio of hard currency
corporate emerging market bonds, it has been running since July 2020 and is available in SMAs or via our
Luxembourg established Alpha UCITS SICAV- Emerging Market Debt Stars Fund, which we manage.
The US Stars Equity Strategy invests in a concentrated portfolio of American companies, it has been
running since June 2023 and is available via SMAs or via our Alpha UCITS SICAV – US Stars Equity Fund,
which we manage.
We do not currently participate in any Wrap Fee Programs.
Regulatory Assets Under Management
As of 31/03/2025 J. Stern & Co. LLP has $1,898,597,175 in assets under management.
ITEM 5: FEES AND COMPENSATION
5.
Management Fee
The management fees applicable to each SMA are set forth in detail in the corresponding Investment
Management Agreement for each client. Stern is paid an investment management fee per annum of the net
asset value of clients’ assets. Our fees generally range from 0.70% (for charities) to our standard 1.00%
(excluding any applicable value added tax). There is no standard fee schedule, fees are negotiable and other
fee structures (including performance fees) are available. Minimum account size is $5m for the World Stars
strategy and the US Stars strategy and $8m for the Multi-Asset Income and Emerging Market Corporate
Debt strategies
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With SMAs there are no additional charges payable to the Firm, but additional fees will be payable to
each client’s custodian. We normally charge our fees quarterly in arrears.
The investment funds that we manage are designed to be slightly better value in terms of management
fees for the same size of investment. The management fees range from 0.65% (for charities) to 0.90%
for investments of $1m or more and 1.2% for investors who cannot invest as much as $5m into a
SMA.
With the investment funds there are additional costs and charges payable. We seek to limit these to
0.30%. Fees and charges are accrued on a daily basis in the funds (and deducted from their published
net asset value) and we are generally paid monthly in arrears. More details are contained
in the offering memorandums for each fund.
ITEM 6: PERFORMANCE-BASED FEES AND SIDE-BY-SIDE
6.
MANAGEMENT
Stern, at present, only charges performance fees on request from clients.
7.
ITEM 7: TYPES OF CLIENTS
Our clients are high net worth individuals, family offices, trusts, charities and institutions.
ITEM 8: METHODS OF ANALYSIS, INVESTMENT STRATEGIES, AND RISK
8.
OF LOSS
The descriptions set forth in this Brochure of specific advisory services that we offer to Clients and
investment strategies pursued, and investments made by us on behalf of our clients, should not be
understood to limit in any way our investment activities.
Stern builds on the successful 200-year banking history of the Stern family. All our investments
are based on the quality and depth of our in-house research and investment competence. Our
philosophy extends the successful approach followed by the Stern family for over 60 years:
We pursue a research-intensive approach, seeking long-term real returns across economic
and market cycles
We make decisions without giving weight to index composition, country weightings or
momentum
We base our decision on the skills of our in-house research team
We invest in businesses that we have selected with rigor, not “markets”
We believe that that certain industries and sub-asset classes should simply be avoided
We seek value through differentiated investment ideas, including those with a low correlation to
traditional asset classes; we aim to deliver above-average performance with below-average total costs.
We believe that in order to have a sustainable competitive advantage, companies have to operate in a
sustainable way. This has always been our approach but over the last few years we have seen issues of
sustainability, transparency and accountability grow in importance, with the broader investment
community being asked by both clients and other stakeholders to better understand what outcomes
companies are delivering for broader society.
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We are signatories of the United Nations Principles for Responsible Investing (UNPRI), a signatory
of the UK Stewardship Code 2021. Further information on sustainability and stewardship can be
found on our website at www.jsternco.com/sustainability and www.j.sterno.com/stewardship.
Investment Objectives
The investment objective for each of the strategies is set out below. They can (and are) varied by
clients to take account of their specific circumstances or preferences. The funds that follow the same
strategy have equivalent or even identical strategies, modified where required by us.
World Stars Global Equity Strategy
The Investment Objective for our World Stars Global Equity Strategy is to achieve capital growth
over the long term. For these purposes, long term means 5 to 10 years.
We seek to achieve that Investment Objective by investing in a concentrated basket of approximately
20 to 30 companies, which we have selected based upon our own fundamental research, taking a long-
term horizon and always seeking to invest in quality and value.
US Stars Equity Strategy
The Investment Objective of the US Stars Equity Strategy is to generate long term capital growth by
investing in a concentrated portfolio of American companies with enduring competitive advantages
and a long runway of growth. We select companies based on our own fundamental research, taking a
long-term investment horizon. We do not follow benchmarks and always invest in quality. Quality for
a company means strong competitive positions, operating in good and growing industries, the
financial strength to weather adversity and strong management teams with track records of value
creation.
We seek to identify undervalued quality growth companies where the scale or persistence of growth
is underappreciated by the market and there is the prospect of significant capital growth.
Multi - Asset Income Strategy
The Investment Objective for our Multi-Asset Income Strategy is to generate an attractive income
return with lower volatility and the opportunity for capital growth lover the medium term. For these
purposes, medium term means 5 years.
We seek to achieve that Investment Objective by investing in equities, fixed income and non-
correlated assets, the allocation between which we determine depending on how much income is
required and market prevailing conditions. For equities we would normally invest in a concentrated
basket of approximately 20 to 25 companies, which we select based upon our own fundamental
research, taking a long-term horizon and always seeking to invest in quality and value. For the fixed
income, we will seek we will seek to invest in a number (depending on the size of each portfolio)
investment grade and high yield bonds, which we select based upon our own fundamental research,
seeking to hold them to maturity where possible, whilst always looking for quality and value. For the
non-correlated assets, we invest in a number of internally analysed and selected funds and direct assets
with the intention of reducing volatility of the Portfolio while still generating an attractive return.
Emerging Market Corporate Debt Strategy
Our Emerging Market Corporate Debt strategy is to achieve a positive total return over the medium
term by investing in corporate bonds and debt instruments where the country of risk is an emerging
market.
We seek to achieve that Investment Objective by investing in a basket of approximately thirty to fifty
investment grade and high yield emerging market corporate bonds and debt instruments. We select
such bonds and debt instruments based upon its own fundamental research always looking for quality
issuers. Quality issuers exhibit all or some of the following features: strong and sustainable competitive
position; in a good and growing industry; visible and predictable cashflows; the financial strength to
weather adversity; access to multiple sources of capital; strong management with a proven track
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record.
Risk Management
Stern maintains adequate and documented policies relating to risk management that seek to identify
all relevant risks to which the Firm is or may be exposed, including market, liquidity, counterparty and
operational risks as well as all other relevant material risks.
All our policies (including risk) are available to investors along with (i) the measures taken to assess
the sensitivity of the Firms portfolios to the most relevant risks to which the Firm is or could be
exposed, and (ii) a description of the circumstances where the risk limits, if any, set by the Firm have
been exceeded (or are likely to be exceeded) and the remedial measures taken. Stern will make this
information available to all investors to the extent not already made through this Memorandum
through appropriate Investor Disclosure at least annually or sooner if required by applicable law.
Risk of Loss Factors
Stern publishes a risk statement on its website that is also provided to all SMA clients. This is replicated
in full as at the date of publication as Appendix A.
The Offering Document for each fund sets out additional risk factors for the relevant strategy. These
documents are also available on our website.
The risk statement in Appendix A does not purport to be a complete list or explanation of the risks
involved in an investment in the clients advised by us. These risk factors include only those risks we
believe to be material, significant or unusual and relate to significant investment strategies or methods
of analysis employed by us.
An investment involves significant risks and is suitable only for those persons who can bear the
economic risk of the loss of their entire investment, who have limited need for liquidity in their
investmemt, and who have met the conditions set forth in the Offering Documents and client
agreements. There can be no assurances that we will achieve our investment objectives. An investment
carries with it the inherent risks associated with investments in publicly traded stocks and bonds,
options, and related instruments, including, without limitation, the risks described below. Each
prospective investor should carefully review the Offering Documents, factsheets, website and the
documents referred to herein before deciding to invest with Stern.
9.
ITEM 9: DISCIPLINARY INFORMATION
To the best of our knowledge, there are no legal or disciplinary events that are material to an Investor's
or prospective investor's evaluation of our advisory business or the integrity of our management.
ITEM 10: OTHER FINANCIAL INDUSTRY ACTIVITIES AND
10.
AFFILIATIONS
Neither we nor our management persons are registered as broker-dealers, and neither of us has any
application pending to register with the SEC as a broker-dealer or registered representative of a
broker-dealer, respectively.
ITEM 11: CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
11.
TRANSACTIONS, AND PERSONAL TRADING
Code of Ethics
Stern has adopted a Code of Ethics, as part of its compliance policy that summarises the Firm’s high
standards of conduct and duties and monitors and limits personal trading by employees and their
immediate family/household members. We require all employees to submit periodic reporting on
their personal transactions and holdings and to pre-clear personal investments including shares,
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debentures, alternate debentures, government and public securities and warrants.
The Code of Ethics also requires employees to promptly report suspected violations of the policy or
any applicable law and are required to certify their adherence to the terms set forth in the Code of
Ethics upon commencement of employment and provide quarterly certifications of compliance with
certain Code of Ethics provisions.
The foundation of our Code of Ethics and Personal Account Dealing Policy is based upon the
following underlying fiduciary principles:
Employees must at all times place the interests of the Funds and Investors first;
Employees must ensure that all personal securities transactions are conducted consistent with
the Employee Personal Account Dealing Policy; and
Employees should not take inappropriate advantage of their position at the Firm.
Adhering to these principles is the responsibility of our firm and each and every one of our employees.
A copy of our Code of Ethics, as well as our Personal Account Dealing Policy, are available upon
request.
ITEM 12: BROKERAGE PRACTICES
12.
Best Execution Policy
Our “Best Execution” Policy is set out in full on our website, the following is a summary. Stern is
authorised to determine the broker-dealer to be used for executing securities transactions for client
portfolios. For SMAs clients generally choose their own custodian who will act as broker- dealer. For
the Funds or for an SMA where the custodian does not act as broker (for whatever reason), we choose
an appropriate broker-dealer.
In selecting an appropriate broker-dealer to effect a client trade, we seek to obtain “Best Execution,”
meaning we aim to obtain the best possible result, taking into account a range of execution factors,
such as:
price;
costs;
speed, timeliness and likelihood of execution;
efficiency, timeliness and risk of errors in settlement;
size;
nature; and
any other consideration relevant to the execution of the order (including whether it is executed on a
trading venue or a regulated market (when transmitting orders to other entities to execute.
The best possible result for a particular client order will be determined by the relative importance that
we give to the above execution factors. In the absence of specific instructions from a client, we will
use our own judgment, skill and experience, having regard to available market information, when
determining the factors that we need to take into account for the purpose of providing clients with
best execution.
Soft Dollars
Stern does not have any soft dollar arrangements and does not consider the value of any unsolicited
research received from broker-dealers in its determination of which broker-dealers to allocate client
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brokerage to.
13.
ITEM 13: REVIEW OF ACCOUNTS
Our Portfolio Managers and investment professionals continuously monitor and analyse the
transactions, positions, and investment levels of the Funds and SMA’s to ensure that they conform
with the investment objectives and guidelines that are stated in the Fund’s Offering Documents and
client agreements. In these reviews, the Firm pays particular attention to any changes in the
investment’s fundamentals, overall risk management and changes in the markets that may affect price
levels.
Account Reporting
We perform various periodic reviews of each client’s portfolio. Such reviews are conducted by our
officers. For SMAs, we send monthly reports to all clients in the first two weeks of each month. For
investments in our funds, clients can check their valuations with the statements from their custodian
on a daily basis or by monitoring the Funds NAV on platforms such as Morningstar. We can provide
historical SMA valuations to clients, upon request.
14.
ITEM 14: CLIENT REFERRALS AND OTHER COMPENSATION
We do not receive economic benefits from non-clients for providing investment advice and other
advisory services. Neither we nor any of our related persons, directly or indirectly, compensate any
person who is not a supervised person for client referrals.
15.
ITEM 15: CUSTODY
Stern does not perform custody, execution or settlement. This is undertaken by the underlying
custodian bank a client chooses to use. The client will be required to enter into a separate agreement
with the chosen Custodian for custody, execution and settlement services.
16.
ITEM 16: INVESTMENT DISCRETION
We have discretionary investment authority with respect to the Funds, including authority to make
decisions with respect to which securities to be bought and sold. Securities in the UCITS and RAIF
funds are valued independently by the administrator, RBC Luxembourg. The approach is deliberately
similar for both funds and further details of how these assets are valued can be found within the
offering documents.
17.
ITEM 17: VOTING CLIENT SECURITIES
In compliance with Rule 206(4)-6 of the Advisers Act (i.e., the “proxy voting rule”), we have adopted
proxy voting policies and procedures.
The general policy is that shares are voted on behalf of clients according to our contractual obligations
and applicable local laws and regulations. As such, we will vote where this is possible or
administratively feasible, in order to maintain and enhance long-term value of our clients’ investments.
Laws and regulations related to voting procedures differ significantly across countries. Our ability to
vote on behalf of client’s may be constrained by requirements or restrictions imposed by certain
jurisdictions.
We may take into account all relevant factors, as determined by us in our discretion, including, without
limitation:
the impact on the value of the securities or instruments owned by the relevant client and the
returns on those securities;
the anticipated associated costs and benefits;
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the continued or increased availability of portfolio information; and
industry and business practices.
We do not outsource this important task to third-party providers. Instead, our investment team
undertakes its own internal work in assessing resolutions, applying our voting principles to each item.
Where appropriate we draw from external research, but ultimately the final decision reflects our
assessment of what is in the best interests of our clients.
Clients may obtain a copy of our Proxy voting policies and our Proxy voting record upon request.
Further information is publicly available at www.jsternco.com/stewardship/.
18.
ITEM 18: FINANCIAL INFORMATION
Wales
(commonly
called
Companies
House)
–
Our audited accounts are available to view on the website of the Registrar of Companies in England
currently
and
https://www.gov.uk/government/organisations/companies-house. We are not aware of any
financial condition reasonably likely to impair our ability to meet contractual commitments to clients
and have not been the subject of a bankruptcy petition at any time during the past ten years.
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APPENDIX A- RISK STATEMENT
Understanding risk
All forms of investment involve risk. The value of investments and the income derived from them is
not guaranteed and it can fall as well as rise. Changes in exchange rates or taxation may have an
adverse effect on the price or value of or income from investments. Investment returns may be
constrained by charges levied and inflation may reduce the value of investments. These are only some
of the risks involved in investments and in deciding your objectives and any restrictions that you wish
to impose; we would draw your attention to the following generic terms and risks and our
interpretation of them.
Our Approach to Risk
Our approach is to empower you to understand the balance of risk and reward in your portfolio so
that you are able to engage with us as your portfolio evolves over time. We therefore want you to
understand the nature of all investments that you own and the potential risks relevant to them.
Suitability and Changes in Circumstances
If there is any change in your circumstances, whether you think it affects your portfolio or not, let us
know. This does not just cover the information that you have provided to us in your Client Profile
and Investment Guidelines, Objectives and Constraints. By working together, we can ensure that your
investments are suitable for you.
Past Performance
Past performance is not a guide to future performance. You should remember that the value of an
investment and the income received from an investment can go down as well as up, and that you may
not get back the amount you invested.
Diversification
Diversification reduces security specific risk. It means that the portfolio has a risk level lower than the
weighted average risk of its constituent assets, closer to that of systemic risk. While our portfolios are
more concentrated than others, this allows them to benefit from the performance of individual
investments while providing an appropriate level of diversification.
Risk and Reward
Risk and reward are generally related to each other: where more return is sought, more risk is incurred.
We argue that no investment (even cash) has zero or no risk.
Bespoke Portfolios
We seek to construct your portfolio on a bespoke basis based on the investment approach outlined
in your agreement with us. Any decision we take or advice we give is based on your Client Profile,
Investment Guidelines, Objectives and Constraints. This may lead to substantial differences in
composition and performance between portfolios of different clients.
Benchmarks
Our decisions are not driven by any benchmark index. We are not index trackers or closet index
trackers and we will construct your portfolio based upon our view how to best fulfil your objectives.
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Risk Monitoring and Limits
We monitor the risk of your portfolio to ensure that it is consistent with your Client Profile and
Investment Guidelines, Objectives and Constraints. We do not treat desired exposures as formal
limits, as they could force us to buy or sell when we might not consider this to be timely or prudent
as a result of market movements or individual share price movements. We may only act if imbalances
are sustained and material.
Building Portfolios
When a portfolio is first created from cash or existing investments, or cash or investments are added
to an existing portfolio, our bespoke approach can lead to investments being made over an extended
period of time.
Types of Risk that are Applicable to your Portfolio
While our investment research is geared towards identifying investments that contribute towards your
investment objective, the chance of an adverse outcome is inherent in any investment. These could
be internal to the business invested in, or external from changes in the business environment or
competitive landscape. Portfolios that we manage will be exposed to a number of types of risk. These
risks include:
Counterparty risk: The risk that a party connected to an investment or transaction is unable to meet
its commitment.
Credit risk: The risk of an issuer defaulting and being unable to repay the principal investment or
financial gain.
Equity risk: The risk that the value of the equity in a company becomes impaired or worthless as
the company’s business deteriorates or becomes insolvent.
Foreign Exchange Risk: The risk arising when an investment is made in a country other than your
main or base currency.
Inflation risk: The risk that the real value (the value adjusted to remove the effects of price changes
over time) of an investment will fall as a result of the rate of inflation exceeding the rate of return on
the investment.
Liquidity risk: The risk stemming from inability to buy or sell an investment quickly enough to
prevent or minimise capital loss.
Market risk: The risk that the value of an individual investment or portfolio will fall as a result of a
fall in financial markets.
Political risk: The risk stemming from a change in government policy or regulation that has an effect
on the value of an investment. Such risk exists in all countries, without exception.
Security Specific risk: The risk that a specific security may alter in price, independently of the
systemic risk of the financial markets in general or in the asset classes that you are looking at.
Systemic Risk: The risk inherent in financial markets in general or in the asset classes that you are
looking at.
Volatility: A statistical measure of the tendency of an individual investment to have significant
fluctuations in value. Generally, the higher the volatility, the riskier the investment.
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