Overview
Assets Under Management: $427 million
Headquarters: EAST DUNDEE, IL
High-Net-Worth Clients: 166
Average Client Assets: $2 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (JAMES T BORELLO & CO. PART 2A DISCLOSURE BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | and above | 2.00% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $20,000 | 2.00% |
| $5 million | $100,000 | 2.00% |
| $10 million | $200,000 | 2.00% |
| $50 million | $1,000,000 | 2.00% |
| $100 million | $2,000,000 | 2.00% |
Clients
Number of High-Net-Worth Clients: 166
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 70.22
Average High-Net-Worth Client Assets: $2 million
Total Client Accounts: 1,688
Discretionary Accounts: 1,688
Regulatory Filings
CRD Number: 16860
Last Filing Date: 2024-10-15 00:00:00
Website: https://borello.com
Form ADV Documents
Primary Brochure: JAMES T BORELLO & CO. PART 2A DISCLOSURE BROCHURE (2025-10-21)
View Document Text
Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
October 21, 2025
James T. Borello & Co.
CRD No. 16860
151 Dundee Avenue
East Dundee, Illinois 60118
phone: 847-426-0200
email: contact@borellos.com
website: www.jamestborello.com
This brochure provides information about the qualifications and business practices of James T.
Borello & Co. If you have any questions about the contents of this brochure, please contact us at
847-426-0200 or email contact@borellos.com. The information in this brochure has not been
approved or verified by the United States Securities and Exchange Commission. Registration with
the SEC or State Regulatory Authority does not imply a certain level of skill or expertise.
Additional information James T. Borello & Co. is also available on the SEC’s website at
www.adviserinfo.sec.gov.
Page 1
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. The following changes have been made to this Brochure since the last annual
amendment filing dated October 15, 2024:
The assets under management have been updated as of September 30, 2025.
Page 2
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 5
A. James T. Borello & Co. ................................................................................................................................ 5
B. Advisory Services Offered ......................................................................................................................... 5
C. Client-Tailored Services and Client-Imposed Restrictions ............................................................ 7
D. Wrap Fee Programs ..................................................................................................................................... 7
E. Client Assets Under Management ......................................................................................................... 7
Item 5: Fees and Compensation ............................................................................................................................ 8
A. Methods of Compensation and Fee Schedule .................................................................................. 8
B. Client Payment of Fees ............................................................................................................................... 8
C. Additional Client Fees Charged .............................................................................................................. 8
D. Prepayment of Client Fees ........................................................................................................................ 8
E. External Compensation for the Sale of Securities to Clients ........................................................ 9
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 10
Item 7: Types of Clients ........................................................................................................................................... 11
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 12
A. Methods of Analysis and Investment Strategies ............................................................................ 12
B.
Investment Strategy and Method of Analysis Material Risks .................................................... 16
C. Concentration Risks ................................................................................................................................... 16
Item 9: Disciplinary Information ........................................................................................................................... 17
A. Criminal or Civil Actions ........................................................................................................................... 17
B. Administrative Enforcement Proceedings ......................................................................................... 17
C. Self-Regulatory Organization Enforcement Proceedings ........................................................... 17
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 18
A. Broker-Dealer or Representative Registration ................................................................................ 18
B. Futures or Commodity Registration .................................................................................................... 18
C. Material Relationships Maintained by this Advisory Business and Conflicts of
Interest............................................................................................................................................................ 18
Page 3
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 3: Table of Contents
D. Recommendation or Selection of Other Investment Advisors and Conflicts of
Interest............................................................................................................................................................ 19
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal
Trading ........................................................................................................................................................... 20
A. Code of Ethics Description ...................................................................................................................... 20
B.
Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest.................................................................................................................................... 20
C. Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts
of Interest ...................................................................................................................................................... 20
D. Client Securities Recommendations or Trades and Concurrent Advisory Firm
Securities Transactions and Conflicts of Interest ............................................................................ 21
Item 12: Brokerage Practices ................................................................................................................................... 22
A. Factors Used to Select Broker-Dealers for Client Transactions ................................................. 22
B. Aggregating Securities Transactions for Client Accounts ........................................................... 23
Item 13: Review of Accounts ................................................................................................................................... 24
A. Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ......................................................................................................................................... 24
B. Review of Client Accounts on Non-Periodic Basis ......................................................................... 24
C. Content of Client-Provided Reports and Frequency ..................................................................... 24
Item 14: Client Referrals and Other Compensation ........................................................................................ 25
A. Economic Benefits Provided to the Advisory Firm from External Sources and
Conflicts of Interest.................................................................................................................................... 25
B. Advisory Firm Payments for Client Referrals .................................................................................... 25
Item 15: Custody .......................................................................................................................................................... 26
Item 16: Investment Discretion ............................................................................................................................... 27
Item 17: Voting Client Securities ............................................................................................................................ 28
Item 18: Financial Information ................................................................................................................................ 29
A. Balance Sheet ............................................................................................................................................... 29
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients .......................................................................................................................... 29
C. Bankruptcy Petitions During the Past Ten Years ............................................................................ 29
Page 4
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 4: Advisory Business
Item 4: Advisory Business
A. James T. Borello & Co.
James T. Borello & Co. (“JTB” and/or “the firm”), is an registered investment adviser principally
owned by Daniel J. Borello. James T. Borello & Co. has been offering financial planning and
investment advisory services since 1992. James T. Borello is the President and Chief Compliance
Officer of the firm.
B. Advisory Services Offered
JTB is an independent investment advisory and financial planning firm offering a variety of
financial services to individuals, high-net-worth individuals, small businesses, trusts, and other
legal entities. Advisory services may include financial planning, retirement and education planning,
investment recommendations, tax preparation and planning, insurance planning, elder care, and
estate planning.
All financial planning and investment advisory services are provided on a discretionary basis. JTB
recommends securities transactions to its clients that include securities and strategies as described
in Item 8 of this Brochure.
B.1. Financial Planning Services
JTB’s financial professionals help clients make financial arrangements for a variety of life
circumstances including:
Retirement Planning. JTB considers both your goals for the future and your current
financial situation and responsibilities, as well as the following factors:
• Your current level of debt
• Your household operating budget
• How much you have saved in retirement plans like 401(k)s and IRA
• How much you can afford to contribute to your retirement plans now and into the
future
• How much you will need to live on annually during retirement
• Your homeownership situation
• Your educational savings goals
• Your estate planning objectives
Education Planning. JTB advises on various savings vehicles for education as well as
traditional investment accounts. We examine your current financial situation and your
long-term savings objectives to craft an investing strategy that works for you.
Insurance Planning. We integrate all insurance decisions into your long-term financial
plans and overall tax strategy. There are many different types of insurance available to the
consumer, but some are decidedly more important than others, including:
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 4: Advisory Business
• Health Insurance - Unexpected medical bills can devastate a financial plan. A serious
illness or injury can quickly consume your savings. Everyone needs health insurance.
• Life Insurance - If you have dependents, life insurance is an absolute necessity. Should
anything happen to you, life insurance benefits will financially protect your
dependents. Additionally, life insurance can have some excellent investment
potential, and some types of life insurance policies offer tax advantages.
• Disability Insurance - If you are unable to work because of illness or injury, disability
insurance replaces your income so you do not have to suffer financially. Without it,
your savings can suffer just to pay your everyday expenses.
• Long-Term Care Insurance - If you require in-home care, nursing home care, or
assisted living in your senior years, long-term care insurance will cover the cost. Most
people do not realize how expensive eldercare expenses can be. Long-term care
insurance protects your retirement nest egg and exempts your relatives from the
financial burden of your care.
Estate Planning. JTB will provide advice on how various retirement planning vehicles can
be used to maximize the value of your estate. In addition, JTB provides recommendations
on tax strategies to help maximize the value of your estate.
Eldercare. JTB will work both with children of aging parents and individuals interested in
pre-planning for their own care. We explore a variety of options and work with you to
make sure both your financial and care needs are met.
JTB gathers required information through in-depth personal interviews and questionnaires.
Information gathered includes a client's current financial status, investment objectives, future
goals, and attitudes towards risk. Related documents supplied by the client are carefully reviewed,
for purposes of providing recommendations covering one or more of the above-mentioned topics
as directed by the client. Clients will receive a written or oral report (depending on the client’s
preference) providing them with a detailed financial plan designed to help achieve their stated
financial goals and objectives.
B.2. Investment Advisory Services
JTB’s discretionary investment advisory services includes providing clients with investment
recommendations to create diversified portfolios that include securities and strategies described
in Item 8 of this brochure. In preparing the recommendation, JTB will analyze each client's current
investments, investment objectives, goals, age, time horizon, financial circumstances, investment
experience, investment restrictions and limitations, and risk tolerance. JTB’s objective is to review
the client’s tax and estate planning objectives and goals in connection with the client’s investment
objectives, goals, tolerance for risk, and other personal and financial circumstances and make
appropriate recommendations. In addition, JTB may utilize third-party software to analyze
individual security holdings utilized within the client’s portfolio.
JTB's investment advisory services to clients are based on asset allocation models that, as noted
above, take into account a client's personal financial circumstances, investment objectives, and
tolerance for risk (e.g., cash-flow, tax, and estate). JTB's engagement with a client will include, as
appropriate, the following:
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 4: Advisory Business
Providing assistance in reviewing the client's current investment portfolio against the
client's personal and financial circumstances as disclosed to JTB in response to a
questionnaire and/or in discussions with the client and reviewed in meetings with the firm.
Analyzing the client's financial circumstances, investment holdings and strategy, and goals.
Providing assistance in identifying a portfolio design.
Recommending securities as outlined in Item 8 for consideration by the client.
In addition to providing JTB with information regarding their personal financial circumstances,
investment objectives, and tolerance for risk, clients are required to provide the firm with any
reasonable investment restrictions that should be imposed on the management of their portfolios
and to promptly notify JTB of any changes in such restrictions or in their personal financial
circumstances, investment objectives, goals, and tolerance for risk.
Also, Clients may engage JTB to manage and/or offer investment advice on certain investments
that are not maintained at their primary custodian, such as assets held in qualified tuition 529
plans. In these situations, JTB directs or recommends the allocation of client assets among the
various investment options available in each plan/custodian.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and investment
objectives and in accordance with any reasonable restrictions imposed by the client on the
management of the account - for example, restricting the type or amount of security to be
purchased in the portfolio.
D. Wrap Fee Programs
JTB does not sponsor a wrap fee program; nor is JTB a Portfolio Manager of a wrap fee program.
E. Client Assets Under Management
As of September 30, 2025, JTB has the following assets under management:
Discretionary:
$514,080,273
Non-Discretionary: $ 0
Total:
$514,080,273
Page 7
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
A.1. Fees for Investment Advisory and Financial Planning Services
Pursuant to an investment advisory contract signed by each client, the client will pay JTB a
quarterly management fee, payable in arrears, based on the market value of portfolio assets of
the account managed by JTB on the last business day of the preceding quarter. JTB’s annual
management fee charged to clients will be no more than 2.00%. This fee is negotiable
JTB does not require a minimum account size. Please refer to the applicable mutual fund company
prospectus for details on minimum investment amounts, costs, and related information.
B. Client Payment of Fees
Asset management fees will be automatically deducted from the client account on a quarterly
basis by the qualified custodian. The client will give written authorization permitting JTB to be
paid directly from their account held by the custodian. The custodian will send a quarterly
statement to the client which will include the amount of the advisory fee deducted from the client
account.
The client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian
will not verify the calculation.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds, broker-dealers, and custodians retained by clients. Such fees and
expenses are described in each mutual fund’s prospectus, and by any broker-dealer or custodian
retained by the client. Clients are advised to read these materials carefully before investing. If a
mutual fund also imposes sales charges, the client may pay an initial or deferred sales charge as
further described in the mutual fund’s prospectus. A client using JTB may be precluded from using
certain mutual funds because they may not be offered by the client's custodian. Please refer to
the Brokerage Practices section (Item 12) for additional information regarding the firm’s brokerage
practices.
D. Prepayment of Client Fees
JTB’s management fee is paid in arrears therefore this question is not applicable.
A client investment advisory agreement may be canceled at any time by the client or by JTB with
30 days’ prior written notice to the client. Upon termination of any account, any earned, unpaid
fees will be due and payable. The client has the right to terminate an agreement without penalty
within five business days after entering into the agreement.
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 5: Fees and Compensation
E. External Compensation for the Sale of Securities to Clients
JTB’s advisory professionals are compensated primarily through a salary and bonus structure. JTB’s
advisory professionals may receive commission-based compensation for the sale of insurance
products. In addition, the firm may be paid sales, service, or administrative fees for the sale of
securities. Such payments may constitute a conflict of interest in that JTB may have an economic
interest in effecting mutual fund transactions through such affiliate. Please see Item 10 for detailed
information and conflicts of interest.
JTB is dually registered as a broker-dealer and investment advisor firm.
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
JTB does not charge performance-based fees and therefore has no economic incentive to manage
clients’ portfolios in any way other than what is in their best interests.
Page 10
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 7: Types of Clients
Item 7: Types of Clients
JTB offers its investment services to various types of clients, including individuals, high-net-worth
individuals, family offices, small businesses, trusts, and other legal entities.
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
JTB uses a variety of sources of data to conduct its economic, investment and market analysis,
such as financial newspapers and magazines, economic and market research materials prepared
by others, conference calls hosted by mutual funds, corporate rating services, annual reports,
prospectuses, and press releases. It is important to keep in mind that there is no specific approach
to investing that guarantees success or positive returns; investing in securities involves risk of loss
that clients should be prepared to bear.
JTB and its investment adviser representatives are responsible for identifying and implementing
the methods of analysis used in formulating investment recommendations to clients. The methods
of analysis may include quantitative methods for optimizing client portfolios, computer-based
risk/return analysis, technical analysis, and statistical and/or computer models utilizing long-term
economic criteria.
In addition, JTB reviews research material prepared by others, as well as corporate filings,
corporate rating services, and a variety of financial publications. JTB may employ outside vendors
or utilize third-party software to assist in formulating investment recommendations to clients.
A.1. Mutual Funds, Exchange-Traded Funds, Individual Securities
JTB recommends no-load and load-waived mutual funds, exchange-traded funds (ETFs), and
individual securities (including fixed income instruments). Such investments may represent a
variety of asset classes that may include, among others, large-, mid-, and small-cap value, growth,
and core; and international and emerging markets. A description of the criteria to be used in
formulating an investment recommendation for mutual funds, ETFs, and individual securities is set
forth below.
JTB reviews certain quantitative and qualitative criteria related to mutual funds to formulate
investment recommendations to its clients. Quantitative criteria may include:
the performance history of a mutual fund evaluated against that of its peers and other
benchmarks
an analysis of risk-adjusted returns
an analysis of the fund manager’s contribution to the investment return (e.g., manager’s
alpha), standard deviation of returns over specific time periods, sector and style analysis
the fund’s fee structure
the relevant portfolio manager’s tenure
Qualitative criteria used in recommending mutual funds include the investment objectives and/or
management style and philosophy of a mutual fund; a mutual fund’s consistency of investment
style; and employee turnover and efficiency and capacity. JTB will discuss relevant quantitative
and qualitative factors pertaining to its recommendations with clients prior to a client’s
determination to retain a mutual fund.
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Quantitative and qualitative criteria related to mutual funds are reviewed by JTB periodically or
such other interval as mutually agreed upon by the client and the firm. In addition, mutual funds
are reviewed to determine the extent to which their investments reflect efforts to time the market,
or evidence style drift such that their portfolios no longer accurately reflect the particular asset
category attributed to the mutual fund by JTB (both of which are negative factors in implementing
an asset allocation structure). Based on its review, JTB will make recommendations to clients
regarding the retention or discharge of a mutual fund.
JTB will regularly review the activities of mutual funds selected by the client. Clients that invest in
mutual funds should first review and understand the disclosure documents of those mutual funds,
which contain information relevant to such retention or investment, including information on the
methodology used to analyze securities, investment strategies, fees, and conflicts of interest.
A.2. Material Risks of Investment Instruments
JTB typically invests in mutual funds, but may also provide advice on the following categories of
investments:
Equity securities
Mutual fund securities
Annuities
Exchange-traded funds
Fixed income securities
Corporate debt securities, commercial paper, and certificates of deposit
Municipal securities
U.S. government securities
Corporate debt obligations
A.2.a. Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the company’s
capitalization, quality of the company’s management, quality and cost of the company’s services,
the company’s ability to manage costs, efficiencies in the manufacturing or service delivery
process, management of litigation risk, and the company’s ability to create shareholder value
(i.e., increase the value of the company’s stock price). Foreign securities, in addition to the
general risks of equity securities, have geopolitical risk, financial transparency risk, currency risk,
regulatory risk and liquidity risk.
A.2.b. Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
Page 13
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
tax inefficient and therefore investors may pay capital gains taxes on fund investments while not
having yet sold the fund.
A.2.c. Variable Annuities
If you purchase a variable annuity that is part of the program, you will receive a prospectus and
should rely solely on the disclosure contained in the prospectus with respect to the terms and
conditions of the variable annuity. You should also be aware that certain riders purchased with
a variable annuity may limit the investment options and the ability to manage the subaccounts.
If you are investing in a variable annuity through a tax advantaged retirement plan (such as a
401(k) plan or an IRA), you will get no additional tax advantage from the variable annuity. Under
these circumstances, consider buying a variable annuity only if it makes sense because of the
annuity’s other features, such as lifetime income payments and death protection. The tax rules
that apply to variable annuities can be complicated—before investing, you may want to consult
a tax adviser about the tax consequences to you of investing in a variable annuity.
Variable annuities are designed to be long-term investments, to meet retirement and other
long-range goals. Variable annuities are not suitable for meeting short-term goals because
substantial taxes and insurance company charges may apply if you withdraw your money early.
Variable annuities also involve investment risks, just as mutual funds do.
A.2.d. Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange. An
ETF holds a portfolio of securities designed to track a particular market segment or index. Some
examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index Tracking
StockSM (“QQQs SM”), iShares® and VIPERs®. The funds could purchase an ETF to gain exposure
to a portion of the U.S. or foreign market. The funds, as a shareholder of another investment
company, will bear their pro rata portion of the other investment company’s advisory fee and
other expenses, in addition to their own expenses.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by hedge
funds that could have a negative impact on the price of the ETF. Certain ETFs may employ
leverage, which creates additional volatility and price risk depending on the amount of leverage
utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employ the use of margin) generally results in additional interest
costs to the ETF. Certain ETFs are highly leveraged and therefore have additional volatility and
liquidity risk. Volatility and liquidity can severely and negatively impact the price of the ETF’s
underlying portfolio securities, thereby causing significant price fluctuations of the ETF.
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A.2.e. Fixed Income Securities
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints, jurisdictional
risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or greater, they will
likely have greater price swings when interest rates move up or down. The shorter the maturity
the less volatile the price swings. Foreign bonds have liquidity and currency risk.
A.2.f. Corporate Debt, Commercial Paper and Certificates of Deposit
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints, jurisdictional
risk (U.S or foreign) and currency risk. If bonds have maturities of 10 years or greater, they will
likely have greater price swings when interest rates move up or down. The shorter the maturity
the less volatile the price swings. Foreign bonds also have liquidity and currency risk.
Commercial paper and certificates of deposit are generally considered safe instruments,
although they are subject to the level of general interest rates, the credit quality of the issuing
bank and the length of maturity. With respect to certificates of deposit, depending on the length
of maturity there can be prepayment penalties if the client needs to convert the certificate of
deposit to cash prior to maturity.
A.2.g. Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its debt
and to retire its debt at maturity. Municipal bonds are generally tax free at the federal level but
may be taxable in individual states other than the state in which both the investor and municipal
issuer are domiciled.
A.2.h. U.S. Government Securities
U.S. government securities include securities issued by the U.S. Treasury and by U.S. government
agencies and instrumentalities. U.S. government securities may be supported by the full faith
and credit of the United States.
A.2.i. Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper and
other similar corporate debt instruments. Companies use these instruments to borrow money
from investors. The issuer pays the investor a fixed or variable rate of interest and must repay
the amount borrowed at maturity. Commercial paper (short-term unsecured promissory notes)
is issued by companies to finance their current obligations and normally has a maturity of less
than nine months. In addition, JTB may invest in corporate debt securities registered and sold
Page 15
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
in the United States by foreign issuers (Yankee bonds) and those sold outside the U.S. by foreign
or U.S. issuers (Eurobonds).
B. Investment Strategy and Method of Analysis Material Risks
JTB utilizes a long-term investment strategy for clients through recommending a diversified
portfolio of mutual fund securities. Although equity securities carry risk as described in Item 8.A.2.
above, JTB tries to mitigate such risk through recommending to clients diversified portfolios of
securities.
C. Concentration Risks
Although JTB recommends portfolio diversification, there is an inherent risk for clients whose
investment portfolios lack diversification—that is, they have their investment portfolios heavily
weighted in one security, one industry or industry sector, one geographic location, one investment
manager, one type of investment instrument (equities versus fixed income). Clients who have
diversified portfolios, as a general rule, incur less volatility and therefore less fluctuation in
portfolio value than those who have concentrated holdings. Concentrated holdings may offer the
potential for higher gain but also offer the potential for significant loss.
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
JTB has nothing to disclose for this item.
B. Administrative Enforcement Proceedings
JTB has nothing to disclose for this item.
C. Self-Regulatory Organization Enforcement Proceedings
JTB has nothing to disclose for this item.
Page 17
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
JTB is dually licensed as a broker-dealer and investment adviser. As a result, the firm is subject to
the general oversight of the Financial Industry Regulatory Authority Inc. (“FINRA”). As such, clients
should understand that their personal and account information is available to FINRA for the
fulfillment of their regulatory oversight obligations and duties.
Individuals within the firm are dually licensed as Investment Advisor Representatives and
Registered Representatives of the broker-dealer.
B. Futures or Commodity Registration
Neither JTB nor its affiliates are registered as a commodity firm, futures commission merchant,
commodity pool operator, or commodity trading adviser and do not have an application to
register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
C.1. Broker-Dealer Registration
JTB is dually licensed as a broker-dealer and investment adviser. JTB professionals who effect
transactions for advisory clients may receive transaction or commission compensation. The
recommendation of securities transactions for commission creates a conflict of interest in that JTB
is economically incented to effect securities transactions for clients. Although JTB strives to put its
clients’ interests first, such recommendations may be viewed as being in the best interests of JTB
rather than in the client’s best interest. JTB advisory clients are not compelled to effect securities
transactions on a commission basis. All commissions will be disclosed to clients in advance.
C.2. Insurance Sales
Certain managers, members, and registered employees of JTB are licensed insurance agents. With
respect to the provision of financial planning services, JTB professionals may recommend
insurance products offered by such carriers for whom they function as an agent and receive a
commission for doing so. Please be advised there is a potential conflict of interest in that there is
an economic incentive to recommend insurance and other investment products of such carriers.
Please also be advised that JTB strives to put its clients’ interests first and foremost. Other than
for insurance products that require a securities license, such as variable insurance products, clients
may utilize any insurance carrier or insurance agency they desire. For products requiring a
securities and insurance license, clients may be limited to those insurance carriers that have a
selling agreement with JTB’s employing broker-dealer. All commissions will be disclosed to clients
in advance.
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 10: Other Financial Industry Activities and Affiliations
C.3. Tax Preparation Services
JTB professionals are Enrolled Agents and trained to provide tax preparation services. Clients of
JTB are not solicited for this service, however, should clients engage JTB professionals for tax
preparation services they need to be aware that JTB professionals will be compensated for this
service. The receipt of compensation by JTB professionals creates a conflict of interest. To
mitigate this conflict, all fees associated with the tax preparation services will be disclosed to
clients in advance.
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
JTB does not recommend or select other investment advisors for clients.
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Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions,
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, JTB has adopted policies and procedures designed to detect
and prevent insider trading. In addition, JTB has adopted a Code of Ethics (the “Code”). Among
other things, the Code includes written procedures governing the conduct of the firm's advisory
and access persons. The Code also imposes certain reporting obligations on persons subject to
the Code. The Code and applicable securities transactions are monitored by the Chief Compliance
Officer of the firm. JTB will send clients a copy of its Code of Ethics upon written request.
JTB has policies and procedures in place to ensure that the interests of its clients are given
preference over those of the firm, its affiliates, and its employees. For example, there are policies
in place to prevent the misappropriation of material non-public information, and such other
policies and procedures reasonably designed to comply with federal and state securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
JTB does not engage in principal trading (i.e., the practice of selling stock to advisory clients from
a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In addition, JTB
does not recommend any securities to advisory clients in which it has some proprietary or
ownership interest.
C. Advisory Firm Purchase of Same Securities Recommended to Clients and
Conflicts of Interest
JTB, its affiliates, employees and their families, trusts, estates, charitable organizations and
retirement plans established by it may purchase the same securities as are purchased for clients
in accordance with its Code of Ethics policies and procedures. The personal securities transactions
by advisory representatives and employees may raise potential conflicts of interest when they
trade in a security that is:
owned by the client, or
considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
JTB specifically prohibits. JTB has adopted policies and procedures that are intended to address
these conflicts of interest. These policies and procedures:
require our advisory representatives and employees to act in the client’s best interest
prohibit fraudulent conduct in connection with the trading of securities in a client account
prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
Page 20
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
prohibit the firm or its employees from profiting or causing others to profit on knowledge
of completed or contemplated client transactions
allocate investment opportunities in a fair and equitable manner
provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow JTB’s procedures when purchasing or selling
the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
JTB, its affiliates, employees and their families, trusts, estates, charitable organizations, and
retirement plans established by it may effect securities transactions for their own accounts that
differ from those recommended or effected for other of the firm’s clients. It is the policy of JTB to
place the client's interests above those of the firm and its employees.
Page 21
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
A. Custodian Recommendations
JTB participates in the TD Ameritrade Institutional program. TD Ameritrade Institutional is a
division of TD Ameritrade, Inc. (“TD Ameritrade”) member FINRA/SIPC. TD Ameritrade is an
independent and unaffiliated SEC-registered broker-dealer. TD Ameritrade offers to
independent investment Advisors services which include custody of securities, trade execution,
clearance and settlement of transactions. JTB receives some benefits from TD Ameritrade
through its participation in the program. (Please see the disclosure under Item 14 below.)
A.1.
Soft Dollar Arrangements
As a result of participating in the TD Ameritrade Institutional Program, JTB receives economic
benefits through its participation in the program that are typically not available to TD
Ameritrade retail investors. These benefits include the following products and services (provided
without cost or at a discount): receipt of duplicate Client statements and confirmations; research
related products and tools; consulting services; access to a trading desk serving Advisor
participants; access to block trading (which provides the ability to aggregate securities
transactions for execution and then allocate the appropriate shares to Client accounts); the
ability to have advisory fees deducted directly from Client accounts; access to an electronic
communications network for Client order entry and account information; access to mutual funds
with no transaction fees and to certain institutional money managers; and discounts on
compliance, marketing, research, technology, and practice management products or services
provided to JTB by third party vendors. TD Ameritrade may also have paid for business
consulting and professional services received by JTB’s related persons. Some of the products
and services made available by TD Ameritrade through the program may benefit JTB but may
not benefit its Client accounts. These products or services may assist JTB in managing and
administering Client accounts, including accounts not maintained at TD Ameritrade. Other
services made available by TD Ameritrade are intended to help JTB manage and further develop
its business enterprise. The benefits received by JTB or its personnel through participation in the
program do not depend on the amount of brokerage transactions directed to TD Ameritrade.
A.2. Brokerage for Client Referrals
JTB does not receive client referrals from any broker-dealer or third party as a result of the firm
selecting or recommending that broker-dealer to clients.
A.3. Directed Brokerage
JTB recommends that all clients use TD Ameritrade Institutional Program for execution and/or
custodial services. TD Ameritrade Institutional Program is recommended based on criteria such
as, but not limited to, reasonableness of commissions charged to the client, tools and services
made available to the client and the Advisor, and convenience of access to the account trading
Page 22
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 12: Brokerage Practices
and reporting. The client will provide authority to JTB to direct all transactions through TD
Ameritrade Institutional Program in the investment advisory agreement.
As an investment advisory firm, JTB has a fiduciary duty to seek best execution for client
transactions. While best execution is difficult to define and challenging to measure, there is
some consensus that it does not solely mean the achievement of the best price on a given
transaction. Rather, it appears to be a collective consideration of factors concerning the trade
in question. Such factors include the security being traded, the price of the trade, the speed of
the execution, apparent conditions in the market, and the specific needs of the client. JTB’s
primary objectives when placing orders for the purchase and sale of securities for client accounts
is to obtain the most favorable net results taking into account such factors as 1) price, 2) size of
order, 3) difficulty of execution, 4) confidentiality and 5) skill required of the broker. JTB may
not necessarily pay the lowest commission or commission equivalent as specific transactions
may involve specialized services on the part of the broker.
B. Aggregating Securities Transactions for Client Accounts
Through the TD Ameritrade Institutional Program, JTB will be able to combine orders into block
trades when more than one account is participating in the trade. This blocking or bunching
technique must be equitable and potentially advantageous for each such account (e.g. for the
purposes of reducing brokerage commissions or obtaining a more favorable execution price).
Block trading is performed when it is consistent with the duty to seek best execution and is
consistent with the terms of JTB‘s investment advisory agreements. Equity trades are blocked
based upon fairness to clients, both in the participation of their account, and in the allocation of
orders for the accounts of more than one client. Allocations of all orders are performed in a timely
and efficient manner. All managed accounts participating in a block execution receive the same
execution price (average share price) for the securities purchased or sold in a trading day. Any
portion of an order that remains unfilled at the end of a given day will be rewritten on the
following day as a new order with a new daily average price to be determined at the end of the
following day. Due to the low liquidity of certain securities, broker availability may be limited.
Open orders are worked until they are completely filled, which may span the course of several
days. If an order is filled in its entirety, securities purchased in the aggregated transaction will be
allocated among the accounts participating in the trade in accordance with the allocation
statement. If an order is partially filled, the securities will be allocated pro rata based on the
allocation statement. JTB may allocate trades in a different manner than indicated on the
allocation statement (non-pro rata) only if all managed accounts receive fair and equitable
treatment.
Page 23
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
JTB, at its discretion, may prepare a customized financial plan for a client. Each client account is
reviewed periodically or as specified in the client’s financial plan. Reviews include an inspection of
portfolio holdings, change in account values, and actual allocation of the account as compared to
the recommended allocation. Reviews are conducted by JTB’s investment adviser representatives.
B. Review of Client Accounts on Non-Periodic Basis
JTB may perform ad hoc reviews on an as-needed basis if there have been material changes in
the client’s investment objectives or risk tolerance, or a material change in how the firm formulates
investment advice.
C. Content of Client-Provided Reports and Frequency
All investment advisory clients receive written reports of their accounts on at least a quarterly
basis. Investment advisory clients also receive standard account statements from the custodian of
their accounts on at least a quarterly basis.
Page 24
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
As disclosed under Item 12 above, JTB participates in TD Ameritrade’s institutional customer
program and JTB will recommend TD Ameritrade to Clients for custody and brokerage services.
There is no direct link between JTB’s participation in the program and the investment advice it
gives to its Clients, although JTB receives economic benefits through its participation in the
program that are typically not available to TD Ameritrade retail investors. These benefits include
the following products and services (provided without cost or at a discount): receipt of duplicate
Client statements and confirmations; research related products and tools; consulting services;
access to a trading desk serving Advisor participants; access to block trading (which provides the
ability to aggregate securities transactions for execution and then allocate the appropriate shares
to Client accounts); the ability to have advisory fees deducted directly from Client accounts; access
to an electronic communications network for Client order entry and account information; access
to mutual funds with no transaction fees and to certain institutional money managers; and
discounts on compliance, marketing, research, technology, and practice management products or
services provided to JTB by third party vendors. TD Ameritrade may also have paid for business
consulting and professional services received by JTB’s related persons. Some of the products and
services made available by TD Ameritrade through the program may benefit JTB but may not
benefit its Client accounts. These products or services may assist JTB in managing and
administering Client accounts, including accounts not maintained at TD Ameritrade. Other
services made available by TD Ameritrade are intended to help JTB manage and further develop
its business enterprise. The benefits received by JTB or its personnel through participation in the
program do not depend on the amount of brokerage transactions directed to TD Ameritrade. As
part of its fiduciary duties to clients, JTB endeavors at all times to put the interests of its clients
first. Clients should be aware, however, that the receipt of economic benefits by JTB or its related
persons in and of itself creates a potential conflict of interest and may indirectly influence JTB’s
choice of TD Ameritrade for custody and brokerage services.
B. Advisory Firm Payments for Client Referrals
JTB does not make payment for client referrals.
Page 25
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 15: Custody
Item 15: Custody
JTB is deemed to have custody of client assets if you authorize us to instruct the qualified
custodian, TD Ameritrade Institutional Program (“qualified custodian”) to deduct our advisory fees
directly from your account. The qualified custodian utilized by JTB maintains actual custody of
your assets. The client will receive written statements no less than quarterly from the custodian.
The custodian will send a quarterly statement to the client which will include the amount of the
advisory fee deducted from the account. JTB encourages clients to carefully review/compare their
account statements for any inaccuracies. Any discrepancies should be immediately brought to
the firm’s attention.
Page 26
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 16: Investment Discretion
Item 16: Investment Discretion
JTB generally has discretion over the selection and amount of securities to be bought or sold in
client accounts without obtaining prior consent or approval from the client for each transaction.
However, these purchases or sales may be subject to specified investment objectives, guidelines,
or limitations previously set forth by the client and agreed to by JTB.
Discretionary authority will only be provided upon full disclosure to the client. The granting of
such authority will be evidenced by the client’s execution of an Investment Advisory Agreement
containing all applicable limitations to such authority. All discretionary trades made by JTB will
be in accordance with each client’s investment objectives and goals.
Page 27
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 17: Voting Client Securities
Item 17: Voting Client Securities
JTB will not vote, nor advise clients how to vote, proxies for securities held in client accounts. The
client clearly keeps the authority and responsibility for the voting of these proxies. Also, JTB
cannot give any advice or take any action with respect to the voting of these proxies. The client
and JTB agree to this by contract. Clients will receive proxy solicitations from their custodian
and/or transfer agent.
Except as required by applicable law, JTB will not be obligated to render advice or take any action
on behalf of clients with respect to assets presently or formerly held in their accounts that become
the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. JTB has no obligation to determine if securities held by the client are subject to a pending
or resolved class action lawsuit. JTB also has no duty to evaluate a client’s eligibility or to submit
a claim to participate in the proceeds of a securities class action settlement or verdict.
Furthermore, JTB has no obligation or responsibility to initiate litigation to recover damages on
behalf of clients who may have been injured as a result of actions, misconduct, or negligence by
corporate management of issuers whose securities are held by clients.
Where JTB receives written or electronic notice of a class action lawsuit, settlement, or verdict
affecting securities owned by a client, it will forward all notices, proof of claim forms, and other
materials to the client. Electronic mail is acceptable where appropriate and where the client has
authorized contact in this manner.
Page 28
Part 2A of Form ADV: James T. Borello & Co. Brochure
Item 19: Requirements for State-Registered Advisors
Item 18: Financial Information
A. Balance Sheet
JTB does not require the prepayment of fees of $1,200 or more, six months or more in advance,
and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
JTB has discretionary authority over client accounts and is not aware of any financial condition
that will likely impair its ability to meet contractual commitments to clients. If JTB does become
aware of any such financial condition, this brochure will be updated, and clients will be notified.
C. Bankruptcy Petitions During the Past Ten Years
There are no bankruptcy petitions to report.
Page 29
Part 2A of Form ADV: James T. Borello & Co. Brochure