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I TE M 1 COVER PAGE
810 Gleneagles Court, Suite 109
Baltimore, MD 21286
(855) 662-2121
www.jemmafinancial.com
December 2025
This Brochure provides information about the qualifications and business practices of Jemma Investment
Advisors, LLC doing business as Jemma Financial Services (“Jemma”, “us”, “we”, “our”). If you (“client”,
“your”) have any questions about the contents of this brochure, please contact us at (855) 662-2121.
The information in this brochure has not been approved or verified by the United States Securities and
Exchange Commission (SEC) or by any state securities authority. Jemma’s IARD firm number is 284198.
We are a registered investment adviser. Our registration as an investment adviser does not imply any
level of skill or training. Additional information about Jemma is also available on the SEC’s website at
www.adviserinfo.sec.gov (click on the link, select “investment adviser firm” and type in our firm name).
The results will provide you with both Parts 1 and 2 of our Form ADV.
ITEM 2 MATERIAL CHANGES
Effective for new clients on or after April 1, 2026, we have updated our advisory fee schedule.
This change applies only to prospective clients entering into advisory agreements on or after
that date. Fees for existing clients remain unchanged and continue in accordance with their
existing investment advisory agreements unless renegotiated or amended. Full details of the
current fee schedule (including the updated rates effective April 1, 2026, for new clients) are
described in Item 5 of this brochure. We encourage all prospective clients to review Item 5
carefully before engaging our services.
This section of the Disclosure Brochure addresses only those “material changes” that have
been incorporated since our last delivery or posting of this document on the SEC’s public
disclosure website (IAPD) at www.adviserinfo.sec.gov.
We may, at any time, update this Disclosure Brochure and send you an updated copy including
a summary of material changes, or a summary of material changes that includes an offer to send
you a copy (either by electronic means (email) or in hard copy form). If you would like another
copy of this Disclosure Brochure, please download it from the SEC website as indicated above
or you may contact our Chief Compliance Officer, Stephen Baird at (855) 662-2121 or via email
at sbaird@jemmafinancial.com.
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ITEM 3 TABLE OF CONTENTS
Item 1: Cover Page
Item 2: Material Changes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . i
Item 3: Table of Contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ii
Item 4: Advisory Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
Item 5: Fees and Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Item 6: Performance-Based Fees and Side-By-Side Management . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Item 7: Types of Clients . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss . . . . . . . . . . . . . . . . . . . . . . . .8
Item 9: Disciplinary Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Item 10: Other Financial Industry Activities and Affiliations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading . . 16
Item 12: Brokerage Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Item 13: Review of Accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Item 14: Client Referrals and Other Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Item 15: Custody . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Item 16: Investment Discretion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Item 17: Voting Client Securities (i.e., Proxy Voting) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Item 18: Financial Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .23
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ITEM 4 ADVISORY BUSINESS
Jemma Investment Advisors, LLC D/B/A Jemma Financial Services is a limited liability company
organized under the laws of the State of Maryland since June 6, 2016. We are majority owned
by Brian C. Nelson, President and Founder of the Firm. There are no other individuals who own
more than 25% of our firm.
We have been registered as an investment adviser at either the state or federal level since June
30, 2016. Currently, we are registered with the SEC in order to provide the investment advisory
services as described in this document. As of December 31, 2025, we managed $108,090,596
on a discretionary basis and $31,741,623 on a non-discretionary basis.
This Disclosure Brochure provides you with information regarding our qualifications, business
practices, and the nature of advisory services that should be considered before becoming our
advisory client. Please contact Stephen Baird, Chief Compliance Officer at
sbaird@jemmafinancial.com, if you have any questions about this Disclosure Brochure.
Qualified individuals associated with us will provide our investment advisory services. Such
individuals are known as Investment Advisor Representatives (“IARs”). We require IARs
engaged in determining or offering investment advice to our clients to be properly licensed and
registered in all states in which they provide investment advisory services.
Below is a description of the investment advisory services we offer. For more details on any
product or service please reference your Investment Advisory Agreement (“IAA”) or contact your
IAR. Your IAR may recommend various types of portfolio management services to help meet
your investment goals.
PORTFOLIO MANAGEMENT SERVICES
We provide continuous and regular investment advisory services to you in connection with
establishing and monitoring of your investment objectives, risk tolerance and time horizons.
Guided by your stated objectives and restrictions, we will manage advisory accounts
primarily on a discretionary basis, where we are not required to obtain client consent prior to
executing any investment decisions, but will accept, at the client’s request, non-discretionary
accounts where we are required to obtain client consent prior to executing any investment
decisions on behalf of the client. There are 5 types of portfolios that we offer and that we will
allocate your assets based on your investment objectives and risk tolerance: Conservative,
Moderately Conservative, Moderate, Moderately Aggressive and Aggressive. Jemma tailors
its investment advice, account investment strategy and risk tolerance based on initial and
ongoing conversations with clients. You have the opportunity to place reasonable restrictions
or constraints on the way your account is managed; however, such restrictions may affect the
composition and performance of your portfolio. For these reasons, performance of your portfolio
may not be the same as other clients or model portfolio returns.
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ITEM 4 ADVISORY BUSINESS
Jemma has developed five model portfolios utilizing Exchange Traded Funds (“ETFs”) and/or
mutual funds. The models range in risk tolerance from conservative to aggressive. Generally, the
more aggressive models have higher allocations to equities than the more conservative models.
Below are targeted allocation percentages of the various model portfolios we may recommend
to clients.
MODEL
ALLOCATION
TARGETED SUB-ALLOCATION
Aggressive
100% Equity
Large Cap 35%
Mid-Cap 25%
Small-Cap 20%
International 20%
Moderately Aggresive
80% Equity
20% Fixed Income
Large Cap 29%
Mid-Cap 20%
Small-Cap 15%
International 16%
Fixed Income 20%
Moderate
60% Equity
40% Fixed Income
Large Cap 21%
Mid-Cap 15%
Small-Cap 12%
International 12%
Fixed Income 40%
Moderately Conservative
40% Equity
60% Fixed Income
Large Cap 14%
Mid-Cap 10%
Small-Cap 8%
International 8%
Fixed Income 60%
Conservative
20% Equity
80% Fixed Income
Large Cap 7%
Mid-Cap 5%
Small-Cap 4%
International 4%
Fixed Income 80%
Additionally, portfolios are adjusted based on individual needs and the size of the investor’s
portfolio.
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ITEM 4 ADVISORY BUSINESS
Jemma regularly monitors the performance of the model portfolios and the underlying
securities. Further, Jemma rebalances portfolios as necessary.
We may utilize third-party research services to assist us with formulating asset allocation,
industry and sector selection, and individual investment recommendations in constructing and
maintaining our portfolios.
Some IARs, in consultation with you, may decide to either not use the models described above,
or only use them for a portion of your assets. These IARs will also tailor their recommendations
and investments based on your investment objectives and risk tolerance. As described above,
you will continue to have the opportunity to place reasonable restrictions or constraints on the
way your account is managed.
For clients residing in the State of Washington
We will collect suitability information at the onset of the client relationship and will make
reasonable efforts to document and update this information annually. The following information,
collected from each client, forms the basis of and supports our recommendations:
A. Age (or date of birth);
B. Annual income;
C. Total net worth (excluding primary residence);
D. Liquid net worth;
E. Employment status (if retired, former profession. If self-employed, type of business);
F. Fair market value of primary residence (and outstanding debt);
G. Tax status, which includes, type of account (natural person, entity, IRA, etc.), tax bracket, or
tax strategy for the account(s);
H. Investment objectives (should be defined to ensure client understanding);
Investment experience (time/investment products);
I.
Investment time horizon;
J.
K. Liquidity (cash flow) needs;
L. Risk tolerance;
M. Other investments (types of investments held elsewhere);
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ITEM 4 ADVISORY BUSINESS
N. Any other information the client may disclose to the investment adviser in connection with
recommendations or investment advice; and
O. Any other relevant information the investment adviser should ask based on the investment
adviser’s strategy (for example, source of funds for the purpose of investment).
FINANCIAL PLANNING SERVICES
We do not offer stand-alone financial planning services; instead, we incorporate financial
planning into our Portfolio Management Services. There are no separate fees charged to our
clients for financial planning. We may provide a financial plan using MoneyGuidePro, a cloud-
based solution. MoneyGuidePro is a financial planning tool where you are engaged in the
process, but we maintain ultimate control including the types of modules that you can see.
Generally, this will involve preparing a written financial plan for our clients based on their current
situation, financial goals, and objectives. This planning may encompass one or more of the
following areas:
1. Financial Planning – the process of determining whether and how a client can meet life
goals through the proper management of financial resources by creating a financial plan; a
detailed strategy tailored to a client’s specific situation to help meet a client’s specific goals
and objectives.
2. Wealth Preservation – Reduce risk in our clients’ life savings
3. Income Planning – Design retirement income strategies or replace lost income for surviving
spouse when applicable
4. IRA Withdrawl Strategies – Design IRA distribution strategies to minimize excessive taxation
The plan will usually include general recommendations for a course of activity or specific actions
to be taken by you. Advisory recommendations are based on your financial situation at the time
the services are provided and are based on financial information you supplied. You are informed
that certain assumptions may be made with respect to interest and inflation rates and the use
of past trends and performance of the market and economy. Past performance is in no way
an indication of future performance. You have the responsibility to promptly notify us if there
are ever any changes in your financial situation or investment objectives for the purpose of
reviewing/evaluating/revising our previous recommendations and/or services.
WRAP FEE PROGRAMS
Jemma does not offer wrap fee service at this time.
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ITEM 5 FEES AND COMPENSATION
PORTFOLIO MANAGEMENT SERVICES
Fees for Jemma services are taken directly out of their account by the custodian. We urge
clients to compare the fees deducted from their account to their Investment Advisory
Agreement, and promptly notify Jemma of any discrepancy.
Effective April 1, 2026 fees based on assets under management are as follows:
PORTFOLIO VALUE
ANNUAL FEE (%)
$1 to $250,000
1.50%
Next $250,000
1.25%
Next $500,000
1.00%
Next $1,000,000
0.90%
Next $1,000,000
0.75%
Over $3,000,000
Negotiable
ADVISORY FEES
Advisor’s fees are payable monthly in advance and are negotiable based on a variety of factors,
including the client’s current assets under management, anticipated future assets, account
composition, and negotiations with the client. Accordingly, clients with similar levels of assets
under management and investment objectives may pay higher or lower fees than other clients.
Fees are calculated based on the prior calendar month’s average daily market value (“ADMV”)
of the client’s portfolio, as reported by the custodian, excluding unmanaged assets. The ADMV
is the average of each day’s ending market value during the prior month and will generally differ
from the ending balance shown on the custodian’s monthly statement.
VALUATION
For purposes of calculating fees, securities listed on a national securities exchange will be
valued at the last quoted sales price on the valuation date on the principal exchange on which
the security is traded. Other assets will be valued in accordance with the custodian’s standard
valuation procedures.
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ITEM 5 FEES AND COMPENSATION
BILLING AND PAYMENT
The initial advisory fee, prorated for the number of days from the inception date (the date the
account is initially funded) through the end of the calendar month in which funding occurs, shall
be due and payable in advance on or about the inception date.
Thereafter, the monthly advisory fee for each calendar month shall be due and payable in
advance on or about the first business day of that month and shall be based on the ADMV for
the immediately preceding calendar month.
These fee arrangements shall remain in effect unless the Investment Advisory Agreement is
properly terminated or modified in accordance with its terms.
If the advisory relationship begins after the first day of a calendar month or terminates before
the last day of a calendar month, the fee for that partial month will be prorated based on the
number of days the account was open during the month. In the event of termination, the client
will receive a refund of any pre-paid fees attributable to the period after the effective date of
termination. Upon termination, any fees owed for the final partial period may, at the client’s
election, be paid by check rather than by debit from the account.
PAYMENT OF FEES
Contemporaneously with the execution of the IAA, clients sign an authorization allowing the
custodian to debit such account(s) the amount of certain service fees owed to Jemma and
remit such fees to us. The authorization shall remain valid until a written revocation of the
authorization is received by us. In connection with this fee deduction process, the following
procedures shall be followed.
The custodian shall produce a regular client statement of activity indicating:
• all amounts disbursed from the account, and
• the amount of advisory fees paid directly to Jemma.
OTHER FEES
Our fees do not include brokerage commissions, transaction fees, and other brokerage related
costs and expenses that are charged by our custodian to process your transactions. You may
pay additional fees imposed by custodians, brokers, and other third parties. The advisory fee
does not cover charges imposed by third parties for investments held in the account, such as
contingent deferred sales charges or 12b-1 trails on mutual funds that you may have transferred
into Jemma from another account (Jemma will endeavor to invest you in the lowest available
mutual fund share class when we believe it is advantageous to your account and there are no
other considerations, such as tax consequences, that outweigh the savings from the lower share
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ITEM 5 FEES AND COMPENSATION
class). In addition, each mutual fund charges internal asset management fees, which are in
addition to our advisory fees and are disclosed in each mutual fund’s prospectus. The advisory
fee described above does not cover debit balances or related margin interest or SEC fees or
other fees or taxes required by law (margin is not an inherent part of our portfolio model and
would only be used based on customer request). The fees charged by such funds or managers
are disclosed in each fund’s prospectus. You should review the fund’s prospectus for a complete
description of all fees and expenses.
All of these other fees are exclusive of, and in addition to, Jemma’s compensation. Jemma does
not offset its fees by these charges. Please refer to Item 12, Brokerage Practices for additional
details.
TERMINATION OF CONTRACTS
The IAA may be terminated by either party at any time by written notice. Full refunds will be
made without penalty in cases where cancellation occurs within five (5) business days of
signing the IAA. After five (5) business days, fees paid in advance will be prorated to the date of
termination and any unearned portion of the fee will be refunded to the client. For the purposes
of this provision, a contract is considered entered into when all parties to the contract have
signed the contract.
Detailed information on the termination terms and fees can be found in the applicable IAA.
Similar advisory services may (or may not) be available from other registered investment
advisors for similar or lower fees.
ITEM 6 PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
We do not charge advisory fees on a share of the capital gains or capital appreciation of the
funds or securities in a client account (so-called performance-based fees) and therefore we do
not engage in Side-By-Side Management. Our compensation structure is disclosed in detail in
Item 5 above.
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ITE M 7 TYPES OF CLIENTS
We provide investment advisory services to individuals including high net worth individuals,
pension and profit-sharing plans, charitable organizations, corporations or other businesses,
and state or municipal government entities. Exclusive of corporate retirement plans, we do not
impose a minimum account size or minimum fee to maintain an account.
ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
Method of Analysis (Investment Process)
Our process is based on managing at the model/discipline level. We manage approximately five
models/disciplines ranging in risk levels from conservative to aggressive.
The first stage is of this process is to allocate across and within asset classes to targeted
percentages within tolerances. Broad asset classes would include equities, fixed income, cash,
and alternatives. Each asset class may be subdivided to achieve further diversification. The
equity allocation would be weighted based on capitalization size, international vs. domestic,
value vs. growth, etc. Fixed income would be allocated using corporate debt, sovereign debt,
credit quality, and managed based on risks and opportunities in fixed income. Alternative asset
classes may also be introduced by way of ETF, ETN, and other mutual funds invested in such
categories, such as hard assets, real estate, and other commodities for further diversification.
Once the allocation is determined, we then search for manager(s)/mutual fund(s) for the
determined asset classes. Screens we use to filter to a small group that we then review
individually are included but not limited to:
• Peer group performance short and long term
• Alpha
• Risk adjusted return
• Expense ratio
• Manager tenure
Once we use filters like above to get to a small group, we evaluate each position included but
not limited to items like below:
• Vehicle Type (e.g., mutual fund, ETF)
• Asset class weighting
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ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
• Quarter over quarter performance (consistency)
• Performance attribution – what cause performance and is that cause repeatable
• Team managed vs. individual managed and pros and cons of each
• Style drift historically
• Standard deviation
• Beta
• Conversation with the manager or member of investment management firm for a better
understanding of how fund is run.
• Other ranking services including Fi360 and Morningstar for analytics.
Investment Strategy (Ongoing Management)
Depending on the model, our investment strategies may include long-term and short-term buy
and hold strategies. There may be a higher portfolio turnover ratio if we are instructed to place
trades on margin for your account. Additionally, if requested by the client, the use of margin may
also result in interest charges as well as all other fees and expenses associated with the security
or account involved.
We believe in broad-based diversification that utilizes a wide variety of asset classes and
management styles. Based on a wide variety of technical and fundamental data, we periodically
change our asset allocation across our models/investment disciplines within tolerances. We may
use rebalancing strategies to accomplish these changes or exchanges between funds.
We monitor daily the holdings of the model portfolios. We use specific criteria to alert us to
review deeper to determine if underperformance or other criteria we screen for are worthy of a
possible manager change. This investigation often leads to an internal Investment Committee
meeting for discussion.
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ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
Method of Analysis and Investment Strategy for Accounts Managed outside of our Model
Programs
Implementation of strategies outside of our models may include long-term buy and hold
and short-term trading strategies. Investment advice may also be provided on other types
of investments such as partnerships, joint ventures, and other opportunities. Generally, all
purchases of securities are recommended for long-term holding periods. For some clients,
shorter-term holding periods may be valid to achieve certain goals. At a client’s specific request,
securities may be purchased on margin and requires custodian approval. Certain clients
maintain margin loans for purchase of investments or other purposes. For qualified clients,
certain options strategies may be employed where appropriate upon client request, primarily to
increase income or manage risk. In determining the investment advice to give to you we may
utilize both fundamental and technical analysis.
RISK OF LOSS, DISCLOSURES, AND OTHER IMPORTANT INFORMATION
There are inherent risks involved for each investment strategy or method of analysis we use and
the particular type of security we recommend. Investing in securities involves risk of loss which
you should be prepared to bear. Depending on the types of securities we invest in, you may
face the following investment risks:
Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent
of a security’s particular underlying circumstances. For example, political, economic, and social
conditions may trigger market events.
Business Risk: These risks are associated with a particular industry or a particular company
within an industry. For example, oil drilling companies depend on finding oil and then refining it,
a lengthy process, before they can generate a profit. They carry a higher risk of profitability than
an electric company, which generates its income from a steady stream of customers who buy
electricity no matter what the economic environment is like.
Inflation Risk: When any type of inflation is present, a dollar next year will not buy as much as a
dollar today, because purchasing power is eroding at the rate of inflation.
Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
Margin and Use of Leverage: Upon discretion from the client, Jemma may open client accounts
as margin accounts and such use can magnify risk to client’s accounts. Use of margin should
be discussed with your IAR. Accounts wishing to use margin are required to complete a margin
agreement.
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ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
Mutual Funds Risk: Mutual funds are subject to internal investment advisory and other
expenses, which will be indirectly paid by clients. As a result, the cost of our investment
strategies will be higher than the cost of investing directly in mutual funds, as there are two
levels of fees. Mutual funds are subject to specific risks, depending on the nature of the fund.
Growth Style Risks: Due to their relatively high valuations, growth stocks are typically more
volatile than value stocks. Further, growth stocks may not pay dividends or may pay lower
dividends than value stocks. This means they depend more on price changes for returns and
may be more adversely affected in a down market compared to value stocks that pay higher
dividends.
Value Style Risks: Investments in value stocks are subject to the risk that their intrinsic values
may never be realized by the market, that a stock judged to be undervalued may actually be
appropriately priced, or that their prices may decline, even though in theory they are already
undervalued. Value stocks can react differently to issuer, political, market and economic
developments than the market as a whole and other types of stocks (e.g., growth stocks).
Company Size Risks: Generally, the smaller the market capitalization of a company, the fewer
the number of shares traded daily, the less liquid its stock and the more volatile its price.
Companies with smaller market capitalizations also tend to have unproven track records, capital.
These factors also increase risks and make these companies more likely to fail than companies
with larger market capitalizations.
Foreign Investing Risks: Investments in foreign companies and markets carry a number of
economic, financial, and political considerations that are not associated with the U.S. markets
and that could unfavorably affect account performance. Among those risks are greater price
volatility; weak supervision and regulation of securities exchanges, brokers and issuers; higher
brokerage costs; fluctuations in foreign currency exchange rates and related conversion costs;
adverse tax consequences; and settlement delays.
Fixed Income Securities: Client accounts with all or a portion of the underlying assets invested
in fixed income securities and/or fixed income based mutual funds are subject to the following
risks:
Interest Rate Risks: Prices of fixed income securities rise and fall in response to changes in
the interest rate paid by similar securities. Generally, when interest rates rise, prices of fixed
income securities fall. Interest rate changes have a greater effect on the price of fixed income
securities with longer maturities.
ETF Risks: Non-indexed ETFs can trade at a price above (premium) or below (discount) its
net asset value, and a non-index ETF purchased at a premium may ultimately be sold at a
discount.
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ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
Credit Risks: Credit risk is the possibility that an issuer or counterparty will default on a
security or repurchase agreement by failing to pay interest or principal when due. If an issuer
defaults, the value of a fixed income security may decrease and a fund holding securities of
that issuer may lose money. Lower credit ratings correspond to higher credit risk. Bonds rated
below BBB or Baa by S&P or Moody’s have speculative characteristics.
Call Risks: If the fixed income securities in which a fund invests are redeemed by the issuer
before maturity (or “called”), the fund may have to reinvest the proceeds in securities that
pay a lower interest rate, which may decrease the portfolio’s overall yield. This will most likely
happen when interest rates are declining.
Liquidity Risks: Liquidity risk refers to the possibility that an investor may not be able
to sell or buy a security or close out an investment contract at a favorable price or time.
Consequently, an investor, including a fund invested in fixed income securities, may
have to accept a lower price to sell a security, sell other securities to raise cash or give
up an investment opportunity, any of which could have a negative effect on investment
performance. Infrequent trading of securities also may lead to an increase in their price
volatility.
Government Obligations Risks: No assurance can be given that the United States
government will provide financial support to United States government-sponsored agencies
or instrumentalities where it is not obligated to do so by law. As a result, there is risk that these
entities will default on a financial obligation.
High Yield Securities Risks: High yield securities tend to be more sensitive to economic
conditions than are higher-rated securities and generally involve more credit risk than securities
in the higher-rated categories. The risk of loss due to default by an issuer of high yield securities
is significantly greater than issuers of higher-rated securities because such securities are
generally unsecured and are often subordinated to other creditors. A fund may have difficulty
disposing of certain high yield securities because there may be a thin trading market for such
securities.
Municipal Securities Risks: Certain types of municipal bonds are subject to risks based
on many factors, including economic and regulatory developments, changes or proposed
changes in the federal and state tax structure, deregulation, court rulings and other factors.
The value of municipal securities may be affected more by supply and demand factors or the
creditworthiness of the issuer than by market interest rates. Repayment of municipal securities
depends on the ability of the issuer or project backing such securities to generate taxes or
revenues. There is a risk that the interest on an otherwise tax-exempt municipal security may be
subject to federal income tax.
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ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
Real Estate Risks: An account’s investments in real estate investment trusts (“REITs”) are subject
to risks affecting real estate investments generally (including market conditions, competition,
property obsolescence, changes in interest rates and casualty to real estate), as well as risks
specifically affecting REITs (the quality and skill of REIT management and the internal expenses
of the REIT).
Legal and Regulatory Matters Risks: Legal developments which may adversely impact
investing and investment-related activities can occur at any time. “Legal Developments” means
changes and other developments concerning foreign, as well as US federal, state and local
laws and regulations, including adoption of new laws and regulations, amendment or repeal of
existing laws and regulations, and changes in enforcement or interpretation of existing laws and
regulations by governmental regulatory authorities and self-regulatory organizations (such as
the SEC, the US Commodity Futures Trading Commission, the Internal Revenue Service, the US
Federal Reserve and the Financial Industry Regulatory Authority). Our management of accounts
may be adversely affected by the legal and/or regulatory consequences of transactions effected
for the accounts. Accounts may also be adversely affected by changes in the enforcement
or interpretation of existing statutes and rules by governmental regulatory authorities or self-
regulatory organizations.
System Failures and Reliance on Technology Risks: Our investment strategies, operations,
research, communications, risk management, and back-office systems rely on technology,
including hardware, software, telecommunications, internet-based platforms, and other
electronic systems. Additionally, parts of the technology used are provided by third parties and
are, therefore, beyond our direct control. We seek to ensure adequate backups of hardware,
software, telecommunications, internet-based platforms, and other electronic systems, when
possible, but there is no guarantee that our efforts will be successful. In addition, natural
disasters, power interruptions and other events may cause system failures, which will require
the use of backup systems (both on- and off-site). Backup systems may not operate as well as
the systems that they back-up and may fail to properly operate, especially when used for an
extended period. To reduce the impact a system failure may have, we continually evaluate our
backup and disaster recovery systems and perform periodic checks on the backup systems’
conditions and operations. Despite our monitoring, hardware, telecommunications, or other
electronic systems malfunctions may be unavoidable, and result in consequences such as the
inability to trade for or monitor client accounts and portfolios. If such circumstances arise, the
Investment Committee will consider appropriate measures for clients.
Cybersecurity Risk: A portfolio is susceptible to operational and information security risks
due to the increased use of the internet. In general, cyber incidents can result from deliberate
attacks or unintentional events. Cyberattacks include, but are not limited to, infection by
computer viruses or other malicious software code, gaining unauthorized access to systems,
networks, or devices through “hacking” or other means for the purpose of misappropriating
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ITEM 8 METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND
RISK OF LOSS
assets or sensitive information, corrupting data, or causing operational disruption. Cybersecurity
failures or breaches by third-party service providers may cause disruptions and impact the
service providers’ and our business operations, potentially resulting in financial losses, the
inability to transact business, violations of applicable privacy and other laws, regulatory fines,
penalties, reputational damage, reimbursement, or other compensation costs, and/or additional
compliance costs. While we have established business continuity plans and risk management
systems designed prevent or reduce the impact of such cyberattacks, there are inherent
limitations in such plans and systems due in part to the everchanging nature of technology and
cyberattack tactics.
ITEM 9 DISCIPLINARY INFORMATION
We are required to disclose all material facts regarding any legal or disciplinary events that
are material to a client’s or prospective client’s evaluation of our advisory business or the
integrity of our management. Jemma agreed to a Consent Agreement and Order with the
state of Pennsylvania in January of 2022 regarding a trade that was executed without proper
registration. Subsequently, Jemma became registered in the state of Pennsylvania and is
now registered with the SEC. Due to Jemma’s SEC registration, state registration is no longer
required.
ITEM 10 OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
We are not, nor are any of our management persons (except as disclosed below), registered, nor
do we have an application pending to register as a futures commission merchant, commodity
pool operator, commodity trading advisor or as an associated person of the foregoing entities.
Brian Nelson, President of Jemma, and certain related persons of the Company have ownership
in Cromwell Investment Advisers, LLC (“Cromwell”), which is an SEC Registered Investment
Advisor of registered investment companies (“RICs”). Clients of Jemma may invest in Cromwell’s
products or RICs creating a material conflict of interest. Jemma addresses this conflict of interest
by discussing the conflict with clients in advance of a fund purchase and excluding advisory fees
on client assets invested in these Funds.
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ITEM 10 OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
In addition, neither we nor any of our management persons have any arrangement that is
material to our advisory business or to our clients that we or any of our management persons
have with any related person that is under common control and ownership, i.e., a:
• Broker-dealer, municipal securities dealer, or government securities dealer or broker,
• Investment company or other pooled investment vehicle (except as disclosed above),
• Other investment adviser or financial planner,
• Futures commission merchant (or commodity pool operator or commodity trading advisor),
• Banking or thrift institution,
• Accountant or accounting firm,
• Lawyer or law firm,
• Insurance company or agency,
• Pension consultant,
• Real estate broker or dealer, or
• Sponsor or syndicator of limited partnerships.
In addition, Stephen Baird is registered representatives of Foreside Fund Services, LLC,
registered FINRA/SIPC broker dealer. However, Mr. Baird does serve in any client-facing role
nor directs any trades or receives any commissions. Certain related persons may be registered
with Thurston Springer Financial, registered FINRA/SIPC broker dealer. These individuals are
also registered with various regulatory agencies. As such, these individuals, in their capacities
as registered representatives of these broker dealers, may be paid separate, yet customary
commissions by Thurston Springer Financial when clients implement a recommendation to
purchase or sell a security in a non-advisory account. This broker-dealer affiliation creates a
conflict of interest because this may be an (1) indirect conflict of interest and an (2) express label
conflict of interest. This additional compensation provides these individuals with an incentive to
direct clients to investments, products and/or services that will pay higher compensation. Our
clients always have the right to decide whether to engage these individuals when considering
implementing any recommendation to purchase or sell a security. Implementing any or all of
the recommendations is solely at the clients’ discretion. In these circumstances, it is our duty
to determine that an investment made in the clients’ accounts or recommended to clients that
results in such additional compensation is in the clients’ best interest based the information the
clients have provided to us.
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ITEM 10 OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
We believe that commissions charged by these broker dealers are competitive with other full-
service broker-dealers and that they are fair and reasonable. Commissions charged by these
broker dealers, while generally competitive, are not necessarily the lowest in the industry. There
is a potential conflict of interest in this arrangement in that these individuals who are registered
representatives of these broker dealers may generate brokerage commissions paid to a certain
individual of Jemma. To address this conflict of interest, we have developed and implemented
a Compliance Program designed to monitor for such conflicts and our relationships with these
broker dealers.
ITEM 11 CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
We have adopted a written Code of Ethics in compliance with SEC Rule 204A-1 under the
Investment Advisers Act of 1940 (as amended—the Advisers Act) and similar state statutes and
rules. All of our employees are deemed by the Advisers Act to be supervised persons subject
to our Code of Ethics. In carrying on our daily affairs, all of our supervised persons shall act in
a fair, lawful and ethical manner, in accordance with the rules and regulations imposed by our
governing regulatory authority. The Code of Ethics sets forth standards of conduct and requires
compliance with federal securities laws. Our Code of Ethics also addresses personal trading and
requires our personnel to report their personal securities holdings and transactions to our Chief
Compliance Officer.
We have created a Code of Ethics which establishes standards and procedures for the detection
and prevention of certain conflicts of interest including activities by which persons having
knowledge of the investments and investment intentions of Jemma might take advantage of
that knowledge for their own benefit. We have in place Ethics Rules (the “Rules”), which are
comprised of the Code of Ethics and Insider Trading policies and procedures. The Rules are
designed to ensure that our personnel (i) observe applicable legal (including compliance with
applicable state and federal securities laws) and ethical standards in the performance of their
duties; (ii) at all times place your interests first; (iii) disclose all conflicts of interest; (iv) adhere to
the highest standards of loyalty, candor and care in all matters relating to our clients; (v) conduct
all personal trading consistent with the Rules and in such a manner as to avoid any conflicts of
interest or any abuse of their position of trust and responsibility; and (vi) not use any material
non-public information in securities trading. The Rules also establish policies regarding other
matters such as outside employment, the giving or receiving of gifts, and safeguarding portfolio
holdings information.
Under the general prohibitions of the Rules, our personnel may not: 1) effect securities
transactions while in the possession of material, non-public information; 2) disclose such
information to others; 3) participate in fraudulent conduct involving securities held or to be
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ITEM 11 CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
acquired by any client; and 4) engage in frequent trading activities that create or may create a
conflict of interest, limit their ability to perform their job duties, or violate any provision of the
Rules.
Our personnel are required to conduct their personal investment activities in a manner that we
believe is not detrimental to our advisory clients. Our personnel are not permitted to transact
in individual securities except under circumstances specified in the Code of Ethics. The policy
requires all supervised persons to report all personal transactions in securities not otherwise
exempt under the policy. All reportable transactions are reviewed for compliance with the Code
of Ethics. In the event that you request a copy of our Code of Ethics, we will furnish to you a
copy within a reasonable period of time at your current address of record. We will also provide a
copy of the Code of Ethics to any prospective client upon request.
Reports of personal transactions in securities by our IARs are reviewed quarterly by our Chief
Compliance Officer or his designee or more frequently if required.
We or our supervised persons may buy or sell for themselves, investment products that are also
recommended to clients. These transactions may take place at or about the same time that we
execute your transactions. This creates a conflict of interest because it can result in transactions
that create an advantage for your IAR. Our supervised persons should seek to ensure that they
do not personally benefit from the short-term market effects of their recommendations to clients
and their personal transactions are regularly monitored. In instances where the representative
buys or sells the same securities as those of their clients, the client’s accounts are given priority.
Records will be maintained of all securities bought or sold by our firm and our supervised
persons. In addition, all such transactions are reviewed by the Chief Compliance Officer or his
designee.
We do not nor do any of our related persons recommend to clients, or buy or sell for client
accounts, securities in which we or a related person has a material financial interest.
We do not, nor do any of our related persons, trade ahead of client accounts or trade in a way or
in a time that disadvantages our trading for clients.
We do not execute transactions on a principal or agency cross basis.
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ITEM 12 BROKERAGE PRACTICES
CUSTODIAN RECOMMENDATIONS
In selecting or recommending a custodian, Jemma will consider the value of research and
additional brokerage products and services a broker-dealer has provided or will provide to
our clients and us. Jemma may require that clients establish investment accounts with Charles
Schwab & Co., Inc. (“Schwab”), a FINRA-registered broker-dealer, member SIPC, or Wells Fargo
First Clearing Services, LLC (“First Clearing”), a FINRA-registered brtokder-dealer and member
of SIPC to maintain custody of clients’ assets and to effect trades for the client’s account(s).
Clients may not direct accounts or trades to other broker-dealers or custodians. Jemma may
receive benefits by selecting custodians to execute client transactions, and the transaction
compensation charged might not be the lowest compensation Jemma might otherwise be able
to negotiate. Jemma has not entered into a formal soft dollar arrangement, whereby, Jemma
is required to direct a certain amount of transaction activity to Schwab for specific research or
brokerage services, but certain services are available to Jemma at no charge to us so long as
our clients’ assets are maintained at Schwab.
The custodian’s primary brokerage services include the execution of securities transactions,
custody, research, and access to mutual funds and other investments that are otherwise
generally available only to institutional investors or would require a significantly higher minimum
initial investment. In addition, Schwab and First Clearing have negotiated with certain third-party
vendors for such vendors to offer advisors that custody at Schwab or First Clearing a discount
for their services, or Schwab or First Clearing may pay directly for such services on Jemma’s
behalf. Schwab and First Clearing make available to Jemma other products and services that
benefit Jemma, but may not directly benefit all of its clients’ accounts, or may benefit accounts
not maintained at Schwab or First Clearing. Schwab’s and First Clearing’s products and services
that assist Jemma in managing and administering clients’ accounts may include, but not be
limited to, software and other technology that (i) provide access to client account data (such
as trade confirmations and account statements); (ii) facilitate trade execution and allocate
aggregated trade orders for multiple client accounts; (iii) provide research, pricing and other
market data; (iv) facilitate payment of Jemma’s fees from its clients’ accounts; and (v) assist with
back-office functions, recordkeeping and client reporting. Schwab and First Clearing also offer
other services intended to help Jemma manage and further develop its business enterprise.
These services may include, but not be limited to: (i) compliance, legal and business consulting;
(ii) publications and conferences on practice management and business succession; and (iii)
access to employee benefits providers, human capital consultants and insurance providers.
Schwab and First Clearing may also provide other benefits such as educational events or
occasional business entertainment of Jemma personnel.
In determining the appropriate custodian, Jemma takes into account the availability of the
foregoing products and services and other arrangements as part of the total mix of factors it
considers and not solely the nature, cost or quality of custody and brokerage services provided
by Schwab. Clients should be aware that the receipt of such economic benefits by Jemma or
its related persons in and of itself creates a conflict of interest and may indirectly influence
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ITEM 12 BROKERAGE PRACTICES
Jemma’s choice of Schwab for custody and brokerage services. To address these conflicts of
interest, Jemma has developed and implemented a Compliance Program, which includes a
review of the services and execution quality we receive from Schwab. Jemma believes that its
request for clients to use Schwab as custodian is in the client’s best interest based on services
Schwab provides and fees Schwab charges.
BROKERAGE FOR CLIENT REFERRALS
We do not consider, in selecting or recommending Schwab, whether we or a related person
receive client referrals from a broker-dealer or third-party.
DIRECTED BROKERAGE
We do not have directed brokerage arrangements.
TRADE AGGREGATION
As a matter of general practice, we do not aggregate trades unless we are making a change
to our model account holdings, which would impact all accounts. It is our policy to provide
individual advice to each of our clients. We review each client portfolio individually. Orders
are placed in clients’ accounts separately as the IAR deems appropriate given the market
conditions. This could result in situations where we do not aggregate trades across multiple
accounts trading in the same security. Again, due to our business model we cannot coordinate
the trading of each IAR when they are managing their client’s accounts individually. If we cannot
or do not aggregate your trades, you may receive a higher price than you could have if we did
aggregate your trades.
ADMINISTRATIVE TRADE ERRORS
From time-to-time we may make an error in submitting a trade order on your behalf. Trading
errors may include a number of situations, such as:
• The wrong security is bought or sold for a client;
• A security is bought instead of sold or vice versa,
• A transaction is executed in the wrong account,
• Securities transactions are completed for a client that had a restriction on such security; or
• Securities are allocated to the wrong accounts.
When this occurs, we may place a correcting trade with Schwab which has custody of your
account. If an investment gain results from the corrective action, the gain will remain in your
account unless it is legally not permissible for you to retain the gain, or we confer with you and
you decide to forego the gain (e.g., due to tax reasons). If a loss occurs due to our administrative
trade error, we are responsible and will pay for the loss to ensure that you are made whole.
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ITEM 12 BROKERAGE PRACTICES
Note: To limit the respective administrative expenses and burden of processing small trade
errors, it should be noted some custodians (at their own discretion) may elect not to invoice us if
the trade error involves a de minimis dollar amount (usually less than $100). Generally, if related
trade errors result in both gains and losses in your account, they may be netted.
ITEM 13 REVIEW OF ACCOUNTS
REVIEWS AND REVIEWERS OF THE ACCOUNTS
Portfolio Management Services
Your IAR will contact you to review your account(s) as frequently as it coincides with Jemma’s
strategies for the client accounts but not less than annually, or more frequently by client request.
The Chief Compliance Officer or his designee shall review your accounts for best execution,
suitability, and service. Your objectives are used to review for suitability. Quarterly or bi-annually,
transactions are reviewed referencing your objectives for any transaction that may not fit your
stated objectives, or our understanding of your objectives will be flagged and reviewed with the
IAR placing the trade.
In addition, our investment committee will conduct regular reviews of the models for proper
asset allocation and composition.
Events that may trigger further account reviews in addition to the standard review process
may include, but would not be limited to, a notable increase in the volume of your request to
effect transactions in your account(s), where such transactions may appear to be inconsistent
with your previously stated investment objectives. Other factors may include your requests
to liquidate certain securities positions/contracts where such transactions may appear to be
inconsistent with your previously stated investment objectives. Additional triggering factors
could be the performance on an individual account being an outlier to the performance of
accounts with similar investment objectives, and a very important trigger would be customer
complaints. This last trigger would be a prime example of a trigger for an intermittent review of
your account.
NATURE AND FREQUENCY OF REGULAR REPORTS PROVIDED TO CLIENTS ON
THEIR ACCOUNTS
Portfolio Management Services
The custodian will produce regular statements which includes account values, positions, and
activities. In addition, you may receive from us periodic performance reports comparing the
performance of your advisory accounts versus common benchmarks and indices.
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ITEM 14 CLIENT REFERRALS AND OTHER COMPENSATION
CLIENT REFERRALS
We do not have any arrangement under which we, or a related person, directly or indirectly
compensate any person, who is not our supervised person, or receive compensation from
another for client referrals.
OTHER COMPENSATION
Refer to Items 5, 10, and 12 above for details of our compensation structure as well as any other
compensation our IARs may receive.
ITEM 15 CUSTODY
We do not take physical possession of client funds or securities. However, given that some
clients may grant us authority to deduct the advisory fees from their accounts, we are
deemed to have custody. In addition, we are also deemed to have custody of clients’ funds or
securities when clients have standing letters of authorization (“SLOAs”) with their custodian
to move money from a client’s account to a first- or third-party account. The SLOA authorizes
us to designate the amount or timing of transfers with the custodian. We will comply with the
safekeeping requirements in that we will obtain prior written authorization from you to deduct
advisory fees from your account held by a qualified custodian. Each time a fee is directly
deducted from a client account, concurrently we will send the qualified custodian notice of
the amount of the fee to be deducted from the client’s account. The custodian will produce
an account statement identifying the amount of funds and each security in the account at the
end of period and setting forth all transactions in the account during that period including
the amount of advisory fees paid directly to us. You should carefully review these statements
produced by custodians each quarter.
Upon your request or potentially for a meeting with you, we may prepare and provide to you
reports regarding your portfolio. You are encouraged to review these reports and compare them
against reports received from the independent custodian that services your advisory account.
You should immediately inform us of any discrepancy.
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ITEM 16 INVESTMENT DISCRETION
We do accept discretionary and non-discretionary authority to manage securities accounts on
your behalf upon receipt of the executed client agreement that grants us permission to exercise
such authority. Specifically, we do accept discretionary authority to determine which securities
to buy or sell on your behalf, and the amount of securities to be bought or sold on your behalf.
In managing an investment portfolio, we act in a manner in keeping with what we understand
and believe to be in your best interest. In making these buy and sell decisions, we follow
general guidelines established by you which may include instructions to have Jemma refrain
from purchasing certain securities. Any restrictions must be submitted to us in writing.
ITEM 17 VOTING CLIENT SECURITIES (I.E., PROXY VOTING)
PROXY VOTING
Our client advisory agreements, or other client documents, provide that our advisory clients
expressly retain the authority and responsibility for voting proxies of portfolio securities. We
may provide advisory clients with administrative assistance regarding proxy voting or issues;
however, you have the responsibility to receive and vote any proxies. Clients will receive their
proxies or other solicitations directly from the custodian. Clients should contact the custodian
with questions about a particular solicitation. Clients can contact Jemma at 855.662.2121 or
info@jemmafinancial.com and Jemma can facilitate contact with the custodian regarding proxy
solicitations.
Nothing in this Disclosure Brochure may be interpreted to limit or modify our fiduciary duties
to our clients and nothing in this Disclosure Brochure shall be deemed a waiver of any right
or remedy that a client may have under federal or state securities laws. Federal and state
securities laws impose liabilities under certain circumstances on persons who act in good faith.
CLASS ACTIONS
From time to time securities held in your portfolio may be the subject of class action litigation.
The decision regarding whether to file a proof of claim in a class action settlement is a
question involving legal judgment. We do not instruct or give advice to you on whether or not
to participate as a member of class action lawsuits and will not automatically file claims on
your behalf. If you request additional assistance, we will provide any transaction information
pertaining to your account that may be helpful and/or needed in order for you or your custodian
to file a proof of claim in a class action.
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ITEM 18 FINANCIAL INFORMATION
We have no financial condition that is reasonably likely to impair our ability to meet contractual
commitments to you given that we do not have custody of client funds or securities or require
or solicit prepayment of fees in excess of $500 per client and six months or more in advance.
In addition, we are not currently, nor at any time in the past ten years been the subject of a
bankruptcy petition.
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