Overview
- Headquarters
- Denver, CO
- Average Client Assets
- $29.2 million
- Minimum Account Size
- $30,000,000
- SEC CRD Number
- 125101
Fee Structure
Primary Fee Schedule (JOHNSON FINANCIAL GROUP FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $30,000,000 | 0.83% |
| $30,000,001 | and above | 0.35% |
Minimum Annual Fee: $250,000
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | Below minimum client size | |
| $5 million | Below minimum client size | |
| $10 million | Below minimum client size | |
| $50 million | $319,000 | 0.64% |
| $100 million | $494,000 | 0.49% |
Clients
- HNW Share of Firm Assets
- 99.31%
- Total Client Accounts
- 1,745
- Discretionary Accounts
- 1,247
- Non-Discretionary Accounts
- 498
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Portfolio Management for Pooled Investment Vehicles, Investment Advisor Selection
Regulatory Filings
Additional Brochure: JOHNSON FINANCIAL GROUP FORM ADV PART 2A (2026-03-30)
View Document Text
1144 Fifteenth Street, Suite 3950
Denver, CO 80202
720-475-1195 (P)
www.jfgfamilyoffice.com
March 30, 2026
Form ADV Part 2A Brochure
This brochure provides information about the qualifications and business practices of Johnson
Financial Group, LLC, DBA JFG Family Office. If you have any questions about the contents of this
brochure, please contact us at 720-475-1195. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission or by any state securities
authority.
Additional information about Johnson Financial Group, LLC also is available on the SEC's website at
www.adviserinfo.sec.gov.
1
Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since the filing of our last annual updating amendment, dated March 27, 2025, we have made the
following material changes to this brochure:
•
Item 4 - Advisory Business - We expanded our advisory services to include detail on our
philanthropic capital services and OCIO solutions. We also updated disclosures regarding
private investments and pooled investment vehicles offered to certain eligible investors. For
additional details, see Item 4.
•
Item 5 - Fees and Compensation - We revised and expanded fee disclosures to clarify how
advisory fees are calculated, billed, and prorated, including the treatment of private investments
and third-party money managers. We also enhanced disclosures regarding additional fees and
expenses clients may incur and clarified that certain existing clients may pay fees under
historical fee schedules that differ from those currently offered. Disclosures were also added to
describe the use of margin in client accounts. For additional details, see Item 5.
•
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss: We updated this
section to include additional disclosures regarding the Firm's limited use of artificial intelligence
tools in support of internal research and operational functions. We also included a description of
risks associated with investments in Semi-Liquid and Interval Funds. For additional details, see
Item 8.
•
Item 10 – Other Financial Industry Activities and Affiliations and Item 14 - Client Referrals
and Other Compensation: We updated disclosures regarding potential conflicts arising from
service by certain investment professionals on nonprofit boards. In addition, we removed
disclosures relating to certain referral and solicitor compensation arrangements that are no
longer offered by the Firm. We also removed references to our affiliate, JFG Wealth
Management, LLC. As of December 31, 2025, this affiliate merged into JFG Family Office. For
additional details, see Item 10 and Item 14.
2
Item 3 Table Of Contents
Item 1 Cover Page
Page 1
Item 2 Material Changes
Page 2
Item 3 Table Of Contents
Page 3
Item 4 Advisory Business
Page 4
Item 5 Fees and Compensation
Page 7
Item 6 Performance-Based Fees and Side-By-Side Management
Page 9
Item 7 Types of Clients
Page 9
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Page 9
Item 9 Disciplinary Information
Page 11
Item 10 Other Financial Industry Activities and Affiliations
Page 12
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Page 12
Item 12 Brokerage Practices
Page 13
Item 13 Review of Accounts
Page 15
Item 14 Client Referrals and Other Compensation
Page 15
Item 15 Custody
Page 15
Item 16 Investment Discretion
Page 16
Item 17 Voting Client Securities
Page 16
Item 18 Financial Information
Page 17
3
Item 4 Advisory Business
Johnson Financial Group, LLC, DBA JFG Family Office ("JFG", "we" or "us"), offers investment
management, financial planning and family office services to individual, private foundation, business
and institutional clients. We have been in business since 2002. JFG is principally owned by B&W
Holdings LLC. Brandon C. Johnson and Wendy M. Johnson are the owners of B&W Holdings LLC.
Investment Management
JFG constructs customized portfolios for investment management clients based on their financial
objectives and constraints. We begin by collecting information from the client, which is used to create
an Investment Policy Statement (the "IPS"). This document details the client's past investment related
experience, current financial situation (including goals and risk tolerance), probable future financial
needs (including constraints such as liquidity needs, time horizons, tax issues, legal and regulatory
considerations, and unique circumstances). From this information, JFG develops an investment
strategy to address these designated criteria, and manages the client's assets on a discretionary or
non-discretionary basis. When acting with discretion, JFG considers any reasonable restrictions the
client may have imposed on the account. We continuously monitor the client's portfolio and may
rebalance the portfolio due to certain events, such as changes in the client's financial situation or
market-driven events.
Financial Planning
As part of our investment management service, we offer financial planning services at no additional
charge. Financial planning typically involves providing a variety of advisory services to clients
regarding the management of their financial resources based upon an analysis of their individual
needs. Our planning services range from comprehensive financial planning, through which the client
receives a written report of the client's overall financial situation and a recommended investment plan
to more modular consultative services which focus on one or more targeted financial goals.
JFG tailors advisory services to the individual needs of clients by gathering all relevant asset and
liability information to create an investment strategy and financial plan that address the clients'
complete financial picture. The financial plans address the very specific circumstances that affect a
client's financial goals including family information, required spending needs, financial strength and
wealth targets. Clients may impose restrictions on investing in certain securities and types of
securities.
Selection of Other Advisers
JFG may recommend that you use the services of a third party money manager or private fund
manager ("TPMM"), to manage all, or a portion of, your investment portfolio. After gathering
information about your financial situation and objectives, JFG may recommend that you engage a
specific TPMM or investment program. Factors that JFG takes into consideration when making our
recommendation(s) include, but are not limited to, the following: the TPMM's performance, methods of
analysis, fees, your financial needs, investment goals, risk tolerance, and investment objectives. JFG
will monitor the TPMM(s)' performance to ensure its management and investment style remains
aligned with your investment goals and objectives. The TPMM(s) will actively manage your portfolio
and in some cases assume discretionary investment authority over your account. With the exception of
private fund managers, JFG will assume discretionary authority to hire and fire TPMM(s) and/or
reallocate your assets to other TPMM(s) where JFG deem such action appropriate. Private fund
managers are recommended on a non-discretionary basis and clients will receive a private placement
memorandum and other offering documents prior to investing.
4
Family
Office
Services
We provide a high touch service model for families and entities with more than $30 million in assets
under management and complex financial and planning needs. These services are included as a part
of our investment management service and support multi-entity structures, advanced reporting,
significant money movement, and estate and governance considerations. We help coordinate long
term planning across generations and provide guidance during business transitions, liquidity events,
and other major milestones. Our team delivers responsive execution with a focus on accuracy,
discretion, and continuity. We also coordinate closely with a client's broader advisory team, including
CPAs, attorneys, investment managers, insurance professionals, tax advisors, and operating company
leadership, to promote alignment across all areas of the client's financial life.
Trust & Entity Accounting & Bill Pay
Trust and Entity Accounting and Bill Pay services are available to clients who meet certain minimum
asset thresholds, as determined by the Firm. Accounting services are offered to non-operating entities
and non-individuals and include monthly bank reconciliations and entity financial statement preparation
on a quarterly basis. Our team does not prepare tax information or provide tax or legal advice. The
Accounting team works directly with the client and if needed, their tax CPA, or other accounting
professionals to ensure that information is complete and accurate. Bill pay and trust and entity
accounting are scoped separately and may carry a separate fee.
Philanthropic Capital Services
JFG offers a wide range of philanthropic services designed to assist clients in defining, structuring, and
implementing their charitable giving strategies. These services may include helping families articulate
the purpose of their giving, develop grantmaking frameworks, evaluate charitable opportunities, and
establish governance structures to support multi-generational involvement. These services are
provided pursuant to a separate engagement agreement.
Human Capital
As part of our investment management service, we provide advice and tools to help families focus on
the human capital side of wealth, not just the financial capital.
For clients that are interested in doing more in-depth work in this area, we offer extensive expertise
and coaching under a separate engagement on a wide range of topics such as Family Dynamics,
Communication, Mission, Vision, Values, Philanthropy, History and Legacy, and Succession
Planning.
OCIO Solutions
JFG OCIO Solutions integrates institutional investment discipline with tailored service, designed
specifically for organizations requiring focused attention and access. Key features include bespoke
portfolio construction, private market expertise, and collaborative governance ensuring alignment with
your long-term goals.
Pooled Investment Vehicles
5
JFG offers employees and their family members access to the JFG Fund LLC (the "Fund"), a private
pooled investment vehicle that invests in private equity, private credit, and private real assets focused
on generating long term capital appreciation. The Fund is not open to the general public and is not
offered to clients of JFG. Our advisory services are separate and distinct from the compensation paid
to our affiliate for their services. The Fund is offered to certain sophisticated investors and
knowledgeable employees, who meet certain requirements under applicable state and/or federal
securities laws. Investors to whom the Fund is offered will receive a private placement memorandum
and other offering documents.
Types of Investments
We provide advice on various types of investments. Our services are not limited to a specific type of
investment or product. As a part of our Investment Management service, JFG may recommend an
allocation to one or more unaffiliated private investments. When we recommend a private investment,
the client will receive a private placement memorandum and other offering documents which include a
complete description of the fees, investment objectives, risks and other relevant information associated
with the investment. Refer to the Methods of Analysis, Investment Strategies and Risk of Loss below
for additional disclosures and risks.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you. When we provide investment advice to you regarding your
retirement plan account or individual retirement account, we are fiduciaries within the meaning of Title I
of the Employee Retirement Income Security Act and/or the Internal Revenue Code, as applicable,
which are laws governing retirement accounts. The way we make money creates some conflicts with
your interests, so we operate under a special rule that requires us to act in your best interest and not
put our interest ahead of yours. Under this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
Assets Under Management
As of December 31, 2025, we have regulatory assets under management of $4,529,119,285 of which
$2,461,558,118 was managed on a discretionary basis, and $2,067,561,167 was managed on a non-
discretionary basis.
6
Item 5 Fees and Compensation
Investment
Management
JFG's fee is based on a percentage of assets under management management and billed quarterly in
advance. Investment advisory fees are based on the market value of assets held in accounts under
management as of the last day of the prior quarter. JFG is not compensated based on the activity
level of an account. The management fee will be automatically debited from the account held at the
primary custodian at the beginning of each quarter, as authorized in writing by the client. JFG's
minimum annual fee is $100,000. Under certain circumstances, we may accept new investment
management relationships below this minimum. Fees are generally non-negotiable, although we
reserve the right at our sole discretion to negotiate the fees lower. Agreed-upon fees will be stated in
the written agreement signed by the client.
Fees are calculated as detailed in the fee table below and are paid in advance. When services
commence other than at the beginning of a quarter, billing generally begins when client assets are
received and under management. Fees for the initial period are prorated based on the number of days
remaining in the calendar quarter. If services are terminated before the end of the quarter, the fee will
be prorated for that quarter (i.e. if services are terminated on the 18th day of the quarter, the fee
charged will be 18 days/the number of days in the quarter * quarterly fee). Clients are charged as
households and thus receive the applicable price breaks taking into account all of the assets in the
household accounts that JFG manages. The annual tiered fee schedule is as follows:
Total Fair Market Value
Annual Percentage
Fee
First $30,000,000
0.75%
Amounts over $30,000,000
0.40%
JFG generally pro-rates fees to reflect significant contributions or withdrawals of account assets during
a billing period. The Firm applies a materiality threshold in determining whether to prorate such
transactions, and smaller contributions or withdrawals may not result in a fee adjustment.
JFG charges ongoing investment management fees (as detailed in the JFG Investment Advisory
Agreement) on the total value of all assets invested in our Investment Management service including
the value of your private investments which are calculated based on the most recent available value at
the beginning of each quarter. JFG does not receive any additional compensation for recommending
private investments. When using private funds and separately managed accounts, clients may pay two
management fees, one to the private fund and one to JFG. Fees charged by private investments are
separate and apart from our advisory fees. You should refer to the offering documents for a full
description of the applicable fees, including performance based fees, management fees, and expenses
charged by the respective private fund.
Existing clients of the company may pay fees according to historical fee schedules that may differ from
the fee schedules described herein. Please refer to Item 12 for additional information about brokerage
fees and practices.
Neither JFG nor its supervised persons accept compensation for the sale of securities or other
investment products.
Trust & Entity Accounting & Bill Pay
7
Accounting and Bill Pay services are available to clients who meet certain minimum asset thresholds,
as determined by the Firm. Such fees are generally billed quarterly in advance. The amount of the fee
is determined based on various factors, including the scope of services to be provided, the complexity
of the client's circumstances, and the anticipated level of time and resources required. The scope of
services and applicable fees are agreed upon in advance of the engagement and documented in a
separate written agreement to ensure clarity regarding the services to be provided and the associated
fees.
Philanthropic Capital Services
Philanthropic services and resources are offered as part of JFG's broader family office services. These
services are generally provided at no additional charge to clients who meet certain minimum asset
thresholds, as determined by the Firm. Clients who do not meet the applicable asset thresholds may
be eligible to receive such services for an additional fee. In addition, clients requiring more
comprehensive or specialized philanthropic services may engage JFG for additional services subject to
a separate fee arrangement. All philanthropic services are provided pursuant to a separate written
agreement that outlines the scope of services and applicable fees.
Human Capital
Human Capital service and tools are available through your adviser at no additional fee. For a more
personalized approach, clients can enter into a separate engagement letter for an additional fee. The
fee depends on the services the client chooses and is generally payable 50% at the onset of the
engagement and 50% at the conclusion.
OCIO Solutions
Our fees for OCIO services are set forth in our investment advisory agreement with the institutional
client. Our fees are generally based on a percentage of the institutional client's assets under
management and subject to our standard investment management fee schedule. Fees are negotiable
and can vary between institutional clients based on a number of factors such as scope and complexity
of services to be provided.
Selection of Other Advisers
Advisory fees charged by TPMMs are separate and apart from JFG's advisory fees. Assets managed
by TPMMs will be included in calculating our advisory fee, which is based on the fee schedule set forth
in the Investment Management section in this brochure. Advisory fees that you pay to the TPMM are
established and payable in accordance with the brochure and/or offering document provided by each
TPMM to whom you are referred. These fees may or may not be negotiable. You should review the
recommended TPMM's brochure and/or offering documents and take into consideration the TPMM's
fees along with our fees to determine the total amount of fees associated with this program.
You may be required to sign an agreement directly with the recommended TPMM(s). You may
terminate your advisory relationship with the TPMM according to the terms of your agreement with the
TPMM. You should review each TPMM's brochure and/or offering documents for specific information
on how you may terminate your advisory relationship with the TPMM and how you may receive a
refund, if applicable. You should contact the TPMM directly for questions regarding your advisory
agreement with the TPMM.
Pooled Investment Vehicles
8
JFG offers employees and their family members access to the JFG Fund LLC (the "Fund"), a private
pooled investment vehicle that invests in private equity, private credit, and private real assets focused
on generating long term capital appreciation. The Fund is not open to the general public and is not
offered to clients of JFG. The fees charged by JFG Fund are separate and apart from our advisory
fees. You should refer to the offering documents for a complete description of the fees, investment
objectives, risks and other relevant information associated with investing in the Fund. See Item 10
below (Other Financial Industry Activities and Affiliations) for more information.
Other Fees
The fees that you pay to our firm for investment advisory services are separate and distinct from the
fees and expenses charged by mutual funds or exchange traded funds (described in each fund's
prospectus) to their shareholders. These fees will generally include a management fee and other fund
expenses. Other types of fees that clients may incur include brokerage and transaction fees when
purchasing or selling securities.These charges and fees are typically imposed by the broker-dealer or
custodian through whom your account transactions are executed. when purchasing or selling
securities. We do not share in any portion of the brokerage fees/transaction charges imposed by the
broker-dealer or custodian.
JFG may trade certain client accounts on margin, subject to a separate margin agreement with the
custodian. Margin is generally used to address short-term cash flow needs (e.g., to meet client
requests when insufficient cash is available), rather than to purchase additional securities, and
accounts are rebalanced as appropriate thereafter. Advisory fees are based on the total market value
of the account, including assets purchased with margin. This creates a conflict of interest, as the use of
margin increases account value and, therefore, advisory fees; however, JFG mitigates this conflict by
limiting margin use to cash management purposes. The use of margin will result in interest charges in
addition to other applicable fees and expenses.
Item 6 Performance-Based Fees and Side-By-Side Management
JFG does not charge performance-based fees.
Item 7 Types of Clients
JFG provides investment advice to individuals, trusts, charitable organizations, pooled investment
vehicles and small businesses.
JFG's minimum annual fee is $100,000. Under certain circumstances, we may accept new investment
management relationships below this minimum.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Portfolio construction begins by selecting a universe of investments that are appropriate for each
client's circumstances. Portfolios are then built by including securities that exhibit the desired asset
class, risk, return, and tax characteristics as described in the Investment Policy Statement. In order to
analyze investment strategies and specific securities, JFG uses a variety of quantitative and research-
based approaches. These approaches include an analysis of performance, return distributions,
standard deviation, risk exposures (through multi-factor regression models), and tax efficiency, in
addition to other modern portfolio theory (MPT) methods.
9
We generally employ a total return approach to portfolio management and incorporate the client's
unique situation, risk tolerance, and needs for income and liquidity. Portfolios will potentially include
domestic and foreign equities, fixed income securities, CD's and options, mutual funds, separately
managed accounts, ETFs, alternative investments and private placements, depending on client
consent and comfort level. Investment strategies are primarily focused on building globally diversified
portfolios that are highly tax and cost efficient. This is done principally through the use of mutual funds,
ETFs, and separately managed accounts. Investing in securities involves risk of loss and clients should
be prepared to bear the loss of their investments.
It should also be noted that at the outset of a relationship with a new client, JFG may provide
investment advice on any holdings in a client's investment portfolio. Decisions regarding whether to
continue to hold an existing asset are based on the Investment Policy Statement, tax implications,
trading costs, and the client's specific requests.
The risk of loss varies depending on what type of investment strategy is employed. Clients who have
indicated that they have the ability and willingness to bear more risk in their portfolios have riskier
investment strategies. These portfolios have higher expected risk and returns. These portfolios will
have greater amounts of stocks and others riskier assets versus fixed-income. Clients who have
indicated that they have less ability and willingness to assume risk will have more fixed-income and
less stocks and other riskier assets in their portfolios.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, an ETF may not have investment exposure to all
of the securities included in its Underlying Index, or its weighting of investment exposure to such
securities may vary from that of the Underlying Index. Some ETFs may invest in securities or financial
instruments that are not included in the Underlying Index, but which are expected to yield similar
performance.
Semi-Liquid and Interval Fund Investment Risk
The Firm may recommend certain investment vehicles that provide limited or periodic liquidity rather
than daily liquidity. These investments may include interval funds, tender offer funds, non-traded
vehicles, or similar investment structures. These types of investments often invest in less liquid
underlying assets such as private credit, real estate, structured credit, or other alternative
strategies. Investors generally must submit redemption requests during designated repurchase
10
windows established by the fund. The liquidity terms, fees, investment strategy, and risks associated
with any such investment are described in the applicable prospectus or offering materials, which clients
should review carefully before investing.
Redemptions may be subject to fund-level limits or "gates." Funds commonly limit the amount of
shares that may be repurchased during a repurchase period, and if redemption requests exceed the
amount the fund has made available, redemption requests may be prorated, deferred to a future
period, or suspended in accordance with the fund's governing documents. As a result, investors may
not be able to access their full investment when desired and should be prepared to hold these
investments for an extended period of time.
Private Investments: Investments in private funds, including debt or equity investments in operating
and holding companies, investment funds, joint ventures, royalty streams, commodities, physical
assets, and other similar types of investments, are highly illiquid and long-term. A portfolio's ability to
transfer or dispose of private investments is expected to be highly restricted. The ability to withdraw
funds from LP interests is usually restricted following the withdrawal provisions contained in an
Offering Memorandum. In addition, substantial withdrawals by investors within a short period could
require a fund to liquidate securities positions and other investments more rapidly than would
otherwise be desirable, possibly reducing the value of the fund's assets or disrupting the fund's
investment strategy. The range of risks are dependent on the nature of the fund and are disclosed in
the offering documents.
Margin Transactions: Margin Transactions are securities transactions in which an investor borrows
money using securities as collateral on the loan. If the value of the shares drops sufficiently, the
investor will be required to either deposit more cash into the account or sell a portion of the stock in
order to maintain the margin requirements of the account. This is known as a "margin call." An
investor's overall risk includes the amount of money invested plus the amount that was loaned to
them.
Artificial Intelligence: JFG uses a closed, enterprise-based artificial intelligence ("AI") system to
support certain internal research, operational, administrative, or analytical functions. While the Firm
believes such tools can enhance efficiency and productivity, the use of AI involves inherent risks.
These risks may include inaccuracies, incomplete information, embedded bias, or misleading outputs
("hallucinations") generated by the system. AI-generated content may rely on data that is outdated,
inaccurate, or not fully transparent. There are also risks related to cybersecurity, data privacy,
confidentiality, and regulatory compliance. Although the Firm has implemented policies and
supervisory procedures designed to mitigate these risks, no system is entirely free from error or
vulnerability. The Firm does not rely on AI for autonomous investment decisions, and all AI-generated
outputs used in connection with advisory services are subject to human review. Nonetheless, the use
of AI tools could result in operational, compliance, or reputational risks that may adversely affect
clients.
Item 9 Disciplinary Information
Neither JFG nor its employees have been involved in any disciplinary or investment related issues or
events in the past ten years that would be considered material to a prospective client's evaluation of
our advisory business or the integrity of our management.
11
Item 10 Other Financial Industry Activities and Affiliations
JFG serves as the Manager of the JFG Fund LLC (the "Fund"), a private pooled investment vehicle.
The Fund is offered to knowledgeable employees and their family members who must be sophisticated
investors that meet certain requirements under applicable state and/or federal securities laws.
Investors to whom the Fund is offered will receive a private placement memorandum and other offering
documents. The fees charged by the Fund are separate and apart from our advisory fees. You should
refer to the offering documents for a complete description of the fees, investment objectives, risks and
other relevant information associated with investing in the Fund.
JFG identifies private investments via a broad array of sources. In some cases, the source of a private
investment is a client of JFG. We undertake a thorough due diligence process on all investments,
including those that may be introduced to JFG and/or owned by a client. This creates a conflict of
interest as we have an incentive to recommend private investments that financially benefit clients over
those that do not. While this conflict exists, we believe that our policies and procedures mitigate such
conflict. JFG does not receive any direct or indirect compensation for recommending a client owned
private investment. Moreover, when making investment recommendations to clients, JFG makes
individualized recommendations based on what it believes to be in the best interest of the client on
whose behalf it is making the recommendation viewed on an overall basis.
JFG is the majority owner of WECtec, LLC, a technology company that created a private capital
allocation solution called Trace8. JFG's ownership of WECtec, LLC creates a conflict of interest in that
one of JFG's advisory clients has a minority ownership interest in WECtec, LLC. No JFG client is
required to invest in opportunities that Trace8 determines would be an appropriate investment and any
decision to do so is at the client's sole discretion. JFG and WECtec share offices and resources.
Although JFG compensates WECtec for its services, no portion of this cost is passed on to clients.
Certain investment professionals of the Firm serve on the boards or investment committees of
nonprofit organizations, including private foundations. These roles are generally uncompensated, and
the Firm does not provide advisory services to such organizations. However, because these
organizations may evaluate or invest in similar asset classes or investment vehicles as the Firm's
clients, potential conflicts of interest may arise. The Firm has adopted policies designed to address
potential conflicts and protect confidential information.
We may recommend that you use a third party money manager ("TPMM") based on your needs and
suitability. We will not receive separate compensation, directly or indirectly, from the TPMM for
recommending that you use their services. Moreover, we do not have any other business relationships
with the recommended TPMM(s). Refer to Item 4 - Advisory Business for additional disclosures on this
topic.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
All persons performing advisory functions on behalf of JFG and those who have access to client
transactions or recommendations, as well as all directors, officers, and partners are considered
"access persons" and must adhere to JFG's Code of Ethics. A copy of JFG's Code of Ethics will be
provided to any client or prospective client on request.
The Code of Ethics requires all access persons to report their personal securities holdings within ten
days of becoming an access person and annually thereafter. This information must be current as of a
date not more than 45 days prior to the date the individual becomes an access person or, for an
12
annual report, the date the report is submitted. Access persons also must report their personal trading
activities, if any, quarterly to the CCO within 30 days of the close of the quarter. IPO or private
placement participation requires pre-approval for the access person by the compliance team. The
Code of Ethics requires that violations of the Code of Ethics be reported to the CCO and it is stressed
that JFG's culture encourages internal reporting of violations. JFG will protect supervised persons who
report violations from retaliation.
All access persons are required to provide written acknowledgement of receipt of the Code of Ethics.
JFG maintains an ongoing education program regarding the Code of Ethics for its access persons.
Gifts valued at more than $500, must be promptly reported to the CCO. Participation on a board of a
public company requires pre-approval from the compliance team. Material non-public information is not
to be traded upon by access persons or any associated person.
All records of violations of the Code of Ethics and actions taken in response will be maintained by JFG.
Written acknowledgment of the receipt of the Code of Ethics will be maintained by JFG as will a record
of the names of access persons, personal securities reports by access persons and any records of
decisions approving access persons' participation in IPOs or private placements.
Certain clients own Class B shares of the JFG. Issuance of these shares resulted from specific client
inquiries as to whether the clients could have ownership in JFG. JFG does not recommend such
ownership interests to its clients, nor does it assess an advisory fee on these assets. Nonetheless,
client ownership of the firm creates a conflict of interest as JFG benefits from outside investment in the
firm. Client ownership of the firm has the potential to lead to preferential treatment of these client
accounts. JFG mitigates this potential conflict in a number of ways, including block trading of client
transactions, as well as utilization of allocation procedures regarding private capital investment
opportunities. JFG does not recommend to clients, nor does it buy or sell for client accounts, securities
in which JFG or a related person has a material financial interest.
From time to time, JFG may recommend that clients buy or sell the same securities, including private
placements and private equity, that JFG or a related person may also buy or sell. Some of these
investments may be placed at, or about the same time as, the placement of client securities
transactions. This presents a conflict of interest, as JFG and its related persons may benefit from client
transactions by placing their own interests ahead of those of the JFG's clients. We mitigate this conflict
by adhering to policies and procedures that state that trading for JFG's own accounts will never take
precedence over transactions in clients' accounts. When possible, block trades will be used to make
sure every account receives the same execution price.
Item 12 Brokerage Practices
Where JFG has been granted discretionary authority by the client, this discretionary authority is limited
to determining the security, and the amount of the security, to be bought or sold for the client's
account. We have neither the authority to determine which broker or dealer will be used, nor the
authority to determine the amount of commission fees paid.
In providing investment management services, JFG generally recommends that clients hold their
accounts at Schwab Institutional, a division of Charles Schwab & Co., Inc. ("Schwab"), or Fidelity
Wealth Central ("Fidelity"), both FINRA-registered broker-dealers, members SIPC, to maintain custody
of client assets and to effect trades for their accounts, as JFG has established relationships with these
brokerage firms through which we receive products and services, in addition to execution, which may
benefit the client directly or indirectly. These products and services are described in detail below. The
cost of brokerage services at Schwab and Fidelity is also discussed with the client along with
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alternative brokerage services of interest to the client, if any. Clients are informed that research
obtained from JFG's brokerage relationships may be used to manage their account as well as other
accounts under JFG's management.
We require that you, the client, direct us to execute transactions through a broker-dealer that you
select. Not all advisers require their clients to direct brokerage. If you direct us to place transactions
through a brokerage firm other than those we recommend to you, you should understand that we may
not be able to achieve best execution and that this practice may cost you more money, as you may
pay higher commissions than we could obtain from the firms we recommend, we may not be able to
aggregate orders to reduce transaction costs, and you may receive less favorable pricing.
JFG has a fiduciary duty to seek best price and execution when effecting trades. In recommending
Schwab and Fidelity, JFG's primary consideration is in securing the most favorable price and efficient
execution. The reasonableness of commission or other transaction costs is also a major factor in our
recommendations and is considered together with other relevant factors, including, but not limited to:
the brokerage firm's financial stability and reputation; responsiveness; commission rates; research and
other services offered by the broker (as described above); ease of use of trade confirmations, the size
and type of the transaction, whether or not any factors warrant a disruption to the current services the
client receives, back office support and the expertise to answer client questions and timeliness of such
contact. JFG evaluates the execution performance of its brokers no less than annually.
As described above, JFG receives products and services in addition to execution services from
Schwab and Fidelity. Additional services received include a website including a client portal for online
access to a client's account, research accessibility, account status information and quality customer
service, as well as access to mutual funds and other investments that are otherwise generally only
available to institutional investors or would require a significantly higher minimum initial investment.
Products received include performance measurements of client accounts, S&P research reports and
other screening tools that assist in the investment management process.
Schwab and Fidelity also make available other services intended to help us manage and further
develop our business enterprise. These services may include compliance, legal and business
consulting, publications and conferences on practice management and business succession,
information technology, regulatory compliance and marketing and access to employee benefit
providers, human capital consultants and insurance providers. In addition, Schwab and Fidelity may
make available, arrange and/or pay for these types of services rendered to us by independent third
parties. Schwab and Fidelity may discount or waive fees it would otherwise charge for some of these
services or pay all or a part of the fees of a third party providing these services to us. Schwab and
Fidelity may also provide other benefits such as educational events or occasional business
entertainment of JFG personnel. While as a fiduciary, we endeavor to act in our clients' best interests;
clients should understand that the ability to receive these additional benefits from Schwab and Fidelity
creates a conflict of interest, as our recommendations of these brokerage firms is influenced by the
availability of some of the foregoing products and services. As stated above, in recommending Schwab
and Fidelity, JFG's primary consideration is in securing the most favorable price and efficient execution
of client transactions.
JFG has not entered into any formal soft dollar agreements; however, as stated above, JFG does
receive research, evaluated pricing, various publications, and other benefits when we place client
transactions through Schwab and Fidelity.
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When possible, JFG aggregates client orders to ensure no client transaction is favored over another,
as all transactions in an aggregated order are executed at the same price. JFG has adopted written
policies and procedures with regard to its order aggregation process to ensure fair distribution among
participating client accounts.
Item 13 Review of Accounts
As part of our investment management services, we monitor client portfolios on an ongoing basis and
conduct formal reviews at least quarterly or as otherwise desired by the client. The reviews include
examining asset allocation as compared to the client's Investment Policy Statement (IPS),
examining past transactions & current recommendations, as well as the economic outlook going
forward. The Portfolio Manager reviews all accounts in accordance with instructions from the client.
Triggering factors that could lead to a review other than those described above include major
geopolitical and/or market-related events or a change in the client's risk tolerance or financial situation.
The individuals conducting reviews may vary from time to time, but in all circumstances and at all
times, the individual conducting the review will be an investment adviser representative of JFG.
All accounts are held in the clients' names at brokerage houses selected by the client. Thus, the clients
have access to their accounts at their convenience in addition to receiving monthly and/or quarterly
reports from the brokerage firm. JFG also provides written quarterly reports showing performance of
the account and the amount of the fee paid to JFG, the net asset value of the account upon which the
fee was based, along with the fees charged & the method in which the fee was calculated.
Item 14 Client Referrals and Other Compensation
JFG does not receive any economic benefit from non-clients for providing investment advice and
advisory services to clients.
JFG compensates employees for client referrals that result in new client relationships. Employees who
refer clients to us must comply with the requirements of the jurisdictions where they operate. The
compensation is a percentage of the advisory fee you pay us for as long as you are our client, or such
time that the employee's employment with JFG ends. You will not be charged additional fees based on
this compensation arrangement. Incentive based compensation is contingent upon you entering into an
advisory agreement with us. Therefore, the individual has a financial incentive to recommend us to you
for advisory services. This creates a conflict of interest; however, you are not obligated to retain us for
advisory services. Comparable services and/or lower fees may be available through other firms.
Item 15 Custody
Clients receive monthly statements from the custodian and clients should review these statements
carefully. Clients receive quarterly statements from JFG and clients should compare these statements
against the statements they receive from the custodian.
JFG is deemed to have custody of client assets because it deducts advisory fees from client accounts,
offers bill-pay services to clients, and may effect transfers from client accounts to one or more third
parties designated, in writing, by the client without obtaining written client consent for each separate,
individual transaction, as long as the client has provided us with written authorization to do so. Such
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written authorization is known as a Standing Letter of Authorization. Due to JFG's ability to access
client funds and securities, JFG is examined no less than annually on a surprise basis by a third-party
accountant to ensure the protection of client funds.
As discussed in Item 4, JFG serves as the investment adviser to JFG Fund LLC (the "Fund," whether
one or more), a private pooled investment vehicle offered only to employees and their family members.
In our capacity as investment adviser to the Fund, we will have access to the Fund's funds and
securities, and therefore have custody over such funds and securities. We provide each investor in the
Fund with audited annual financial statements. If you are a Fund investor and have questions
regarding the financial statements or if you did not receive a copy, contact us directly at the telephone
number on the cover page of this brochure.
Brandon Johnson serves as trustee for a limited number of clients' trusts. His capacity as trustee gives
our firm custody over the advisory accounts for which he serves as trustee. These accounts will be
held with a bank, broker-dealer, or other qualified custodian. Brandon's relationship with the
beneficiaries of these trusts pre-existed the establishment of the trusts as clients of JFG. JFG is
examined no less than annually on a surprise basis by a third-party accountant to ensure the
protection of client funds.
Item 16 Investment Discretion
For transactions placed in client accounts over which the client has granted JFG discretion, JFG
maintains the discretionary authority to determine the securities to be bought and sold, and the amount
of securities to be bought and sold for said client's account, without obtaining prior consent or approval
from the client. However, these purchases or sales are subject to specified investment objectives,
guidelines, or limitations previously set forth in the IPS.
Discretionary authority will only be exercised upon written authorization by the client as evidenced by
the client's execution of an agreement containing all applicable limitations to such authority.
Item 17 Voting Client Securities
As a general policy, JFG will not vote proxies on behalf of client accounts. At your request, we may
offer you advice regarding corporate actions and the exercise of your proxy voting rights. If you own
shares of applicable securities, you are responsible for exercising your right to vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitations to vote proxies.
In limited circumstances, JFG may vote proxies for certain accounts where the client typically does not
have authority to vote proxies and JFG has been delegated proxy voting authority as part of the
advisory engagement. These circumstances may include accounts associated with donor-advised
funds ("DAFs") or accounts where Schwab Trust Services serves as trustee and JFG has been
engaged as the investment adviser. When JFG votes proxies in these limited circumstances, the firm
seeks to vote proxies in a manner it believes to be consistent with the best interests of the client and
the investment objectives of the account however JFGmay abstain fromvoting a proxy for immaterial
positions. Proxy voting decisions may take into consideration factors such as corporate governance
practices, shareholder rights, and matters that may affect the long-term value of the investment.
Clients may obtain information about how their proxies were voted, if applicable, by contacting JFG.
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Item 18 Financial Information
JFG does not require or solicit prepayment of fees six months or more in advance and thus a balance
sheet is not included in this ADV Part 2A. We do not have any financial conditions that are reasonably
likely to impair our ability to meet contractual commitments to clients.
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