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Item 1 – Cover Page
BRUDERMAN PRIVATE WEALTH
FIRM BROCHURE
(Form ADV Part 2A)
113 Birch Hill Road
Locust Valley, New York 11560
Telephone (516) 930-4250
June 13, 2025
This Brochure provides information about the qualifications and business practices of Bruderman
Private Wealth1 ("Bruderman," or the "Firm"). If you have any questions about the contents of this
Brochure, please contact Us at (516) 930-4250. The information in this Brochure has not been
approved or verified by the United States Securities and Exchange Commission or any state
securities authority.
Bruderman is an investment adviser registered with the United States Securities and Exchange
Commission ("SEC"). Registration with the SEC does not imply any level of skill or training.
Additional information about the Firm is also available on the SEC's Investment Adviser Public
Disclosure website at www.adviserinfo.sec.gov by searching by our name or by a unique
identifying number, known as the CRD number. Our Adviser's CRD number is 323195.
1 The Firm’s legal name is J.M. Bruderman & Company, LLC and conducts business under the name of Bruderman Private Wealth.
Item 2 - Table of Contents
Item 1 – Cover Page ............................................................................................................................... 1
Item 2 - Table of Contents ...................................................................................................................... 2
Item 3 Material Changes ....................................................................................................................... 3
Item 4 Advisory Business .................................................................................................................... 4
Item 5 - Fees and Compensation ............................................................................................................. 7
Item 6 - Performance-Based Fees and Side-By-Side Management .................................................... 10
Item 7 - Types of Clients ...................................................................................................................... 10
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss .............................................. 10
Item 9 - Disciplinary Information ........................................................................................................ 12
Item 10 - Other Financial Industry Activities and Affiliations ............................................................ 12
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ....... 12
Item 12 - Brokerage Practices .............................................................................................................. 14
Item 13 - Review of Accounts .............................................................................................................. 16
Item 14 - Client Referrals and Other Compensation ............................................................................. 16
Item 15 - Custody. ................................................................................................................................ 17
Item 16 - Investment Discretion ........................................................................................................... 17
Item 17 - Voting Client Securities ........................................................................................................ 17
Item 18 - Financial Information ........................................................................................................... 18
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Item 3 Material Changes
Form ADV Part 2A (the "Brochure") dated June 13, 2025, by Bruderman Private Wealth
("Bruderman," or the "Firm") includes two material changes (corrections) from the previous report
dated January 1, 2025
Re: Item 4 Advisory Business : Regulatory Assets Under Management
Due to a misinterpretation of the directions for computing Regulatory Assets Under Management
(RAUM), the Firm incorrectly reported RAUM of $121,483,032. The correct computation is
$66,303,888 as of 12/31/2024.
Re: Item 10 - Other Financial Industry Activities and Affiliations
In conjunction with a routine SEC Examination of the Firm, it was discussed and agreed wit SEC
Staff that a certain investment interest by two Supervised Persons of the Adviser in Icon Trust, a
Nevada trust company, warranted further disclosure of a potential conflict of interest. Details
can be found under Item 10
In the future, this section will disclose material changes made to the Brochure and provide and
summarize those changes.
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Item 4 Advisory Business
A. Firm Information
J.M. Bruderman & Company, LLC d/b/a Bruderman Private Wealth ("Bruderman”, the "Firm,"
"We," "Us," or "Our") was organized as a New York limited liability company in August 2022.
The Firm is an investment adviser registered with the Securities and Exchange Commission
("SEC") with its principal office and place of business in New York. Mr. James M. Bruderman,
President, is majority owner and sole manager of the firm.
The Firm specializes in servicing high-net-worth individuals and families. We aim to create and
deliver customized investment strategies aligned with each Client's vision and aspirations. We take
a holistic approach to financial planning and investing where We consider current and future cash
needs to ensure that our Client's lifestyle requirements are met.
We focus on the Client as a whole, not just the portion of a client's investable assets. Bruderman
delivers tailored holistic solutions for ultra-high net worth individuals and families. Our processes
are designed to optimize these financial disciplines and deliver a personalized wealth management
experience to each Client.
B. Description of Services
Portfolio Management Services
We offer discretionary portfolio management services to our clients. Discretionary portfolio
management means We will make investment decisions and place buy or sell orders in your
account without contacting you first. These decisions would be made based on your stated
investment objectives. To this end, clients grant Us a limited Power of Attorney with discretionary
trading authority over all Client accounts to buy, sell, or rebalance client portfolios.
Under limited circumstances, We may offer non-discretionary portfolio management. Non-
discretionary portfolio management service means We must obtain your approval before making
purchases, selling, or rebalancing client portfolios.
Our investment advice is tailored to meet our Client's needs and objectives. If you decide to retain
Bruderman to manage your portfolio, We will meet with you to gather your financial information,
determine your goals, and decide how much risk you should take in your investments. The
information We collect will assist Us with implementing an asset allocation strategy that will be
specific to your goals, whether We are actively investing for you or simply providing you with
advice.
Bruderman also deploys various managed account programs as part of its portfolio management
process utilizing exchange-traded funds, mutual funds, equity securities, corporate debt securities,
municipal securities, and U.S. government securities. We may also recommend private
placements, hedge funds, and private equity funds if and when appropriate. We monitor
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client portfolios' performance continuously and rebalance portfolios whenever necessary, as
changes occur in market conditions, your financial circumstances, or both.
Managed Account Program. The Managed Account Program seeks to invest client funds in
diversified portfolios comprising a range of internally and externally managed strategies.
Portfolios are constructed according to each Client's needs and consider a client's financial
planning goals, risk tolerance, and return objective. The Managed Account Program may invest in
the strategies described and other investment strategies depending on the Client's goals, needs, and
wishes.
Clients should note that the Managed Account Programs have various minimum account and
minimum fee requirements, some of which may be waived at the discretion of Bruderman. We
may group certain related client accounts ("householding") for the purposes of achieving the
minimum account size and determining the annualized Fee. Nevertheless, from time to time, our
minimum separate account size may require that the Firm decline to accept particularly small
accounts or move the funds into a program in which the funds would satisfy the minimum account
and Fee requirements.
The following represent Managed Account Programs that deploy specific "model" strategies
generally utilized to invest client assets. Bruderman may also structure other Managed Account
Programs tailored to the Client's investment objectives.
Bruderman Select Equities Program Strategies
Select Dividend Strategy. The Select Dividend Strategy seeks to achieve current income and
long-term capital appreciation by investing in a diversified high conviction portfolio of dividend-
paying stocks. Stock selection is driven by fundamental research focused on valuation, financial
strength, and management quality. The selection universe consists of U.S. and non-U.S. domiciled
large-cap companies, and the strategy targets low turnover. The Dividend Strategy typically invests
in a portfolio of 20-30 large-capitalization companies and no more than 30% of assets in any sector.
Select Growth Strategy. The Select Growth Strategy seeks to achieve long-term capital
appreciation by investing in a diversified high conviction portfolio of stocks exhibiting high
revenue earnings or cash flow growth. Stock selection is driven by fundamental research focused
on valuation, financial strength, and management quality. The selection universe consists of U.S.
and non-U.S. domiciled large-cap companies, and the strategy targets low turnover. The Growth
strategy typically invests in a portfolio of 20-30 large-capitalization companies and no more than
30% of assets in any sector.
Select Small Cap Strategy. The Select Small Cap Strategy seeks long-term capital appreciation
by investing in a diversified high conviction portfolio of stocks exhibiting attractive valuation,
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financial strength, and management quality characteristics. The selection universe consists of
companies with market capitalizations below $10 billion. The strategy typically invests in a
portfolio of 20-40 small-capitalization companies and no more than 30% of assets in any sector.
Select Corporate Income Strategy. The Select Corporate Income Strategy seeks to achieve
current income by investing in a diversified high conviction portfolio of higher-yielding ETFs,
closed-end funds, and mutual funds. The strategy invests primarily in corporate bond ETFs with
maturities across the 1-10-year yield curve. A portion of assets may be held in tactical positions
that may provide higher yields and risk. However, the strategy will seek to maintain an overall
exposure to investment-grade securities. The strategy may take a view on duration and may be
shorter, longer, or neutral relative to the maturity of the benchmark.
Select Income Strategy. The Select Income Strategy seeks to achieve high current income and
long-term capital appreciation by investing in a portfolio of high-income producing securities,
including individual equities, real estate investment trusts ("REITs"), mutual funds, closed-end
funds, business development companies ("BDCs". ) and exchange-traded funds ("ETFs"). The
strategy typically invests in a portfolio of 20-40 securities and invests no more than 30% of assets
in any one sector.
Select Tactical Strategy. The Select Tactical Strategy seeks long term capital appreciation while
also pursuing short to intermediate term opportunities based on macro-economic trends and our
perspective of the current economic cycle and market climate. The strategy invests primarily in
Exchange Traded Funds (ETF’s) and seeks to overweight sectors and industries that are likely to
benefit in the current macro-economic environment while underweighting those that may be
experiencing headwinds. The objective is maintaining a risk profile comparable to an equal blend
of our other core equity strategies while achieving better overall returns than the Fairchild Tactical
Sector ETF.
Financial Planning Services
Bruderman offers broad-based financial planning services including, but not limited to, tax
planning, insurance planning, estate planning, disability planning, business planning, retirement
planning, education planning, and budgeting and cash flow analysis. Bruderman strives to achieve
a client's long-term financial goals by implementing a financial planning process that may include
any or all of the following steps:
Assessment of a client's present financial situation by collecting information regarding net
worth and cash flow statements, tax returns, insurance policies, investment portfolios,
pension plans, and employee benefit statements.
Identification of a client's financial and personal goals and objectives. Goals or objectives
may include financing a child's college education or retirement planning. The identified
goals or objectives are specific, realistic, and measurable. All goals include time horizons.
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Resolution of finance-related problems. Obstacles to achieving financial independence are
identified so that a resolution may occur. Examples of problem areas can include too little
or too much insurance coverage, inadequate cash flow, or a high tax burden.
Plan Design. A written financial plan is prepared that includes recommendations and
solutions to address financial-related problems.
Implementation of the financial plan. The financial plan is finalized and agreed upon. The
recommendations and solutions are executed to reach the desired goals and objectives. Evaluation
of the financial plan is conducted periodically. The financial planning services provides the option
of completing a periodic review and revision of the plan to ensure that the financial goals are
achieved.
Financial plans are based on your financial situation and the financial information you provide to
Us. If your financial situation, goals, objectives, or needs change, you must notify Us promptly.
We also provide financial planning services that cover a specific area, such as retirement or estate
planning. We offer consultative services where We set an appointment to meet with you for
financial planning advice for an hourly fee.
You may choose to accept or reject our recommendations. If you decide to proceed with our
recommendations, you may implement Our recommendations by utilizing our investment advisory
services or using advisory services elsewhere.
Bruderman does not provide tax or legal advice. Clients are urged to seek advice from qualified
tax and legal professionals.
Regulatory Assets Under Management
Bruderman Private Wealth Firm has $121,483,032 Regulatory Assets Under Management
("RAUM") as of January, 1, 2025.
Item 5 - Fees and Compensation
Advisory Fee
The account will be charged a monthly fee in arrears (the "Advisory Fee" or "Fee"). The Advisory
Fee charged on or about the first of each month would be the agreed upon Advisory Fee multiplied
by the number of days in the billing month and divided by the number of days in the year.
The Client is charged an advisory fee that is a percentage of the assets in the account. Assets in the
account include all assets in each account, less any assets that have been specifically excluded and
detailed in your Bruderman investment advisory agreement. The maximum annual Advisory Fee
is 1.875%. Factors used to determine the Advisory Fee include the size of the account, investment
strategy, and the number of accounts. Fees are negotiable, and lower fees may be available from
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other advisers. Additional fee reductions may be granted for advisory relationships exceeding $25
million.
The advisory Fee is payable monthly in arrears, based on the average daily value of the account
balance during the month. In any partial month, the advisory Fee will be prorated based on the
number of days the account was open during the month. A prorated Fee for the first period will be
billed at the beginning of the first calendar month after the account is funded.
Clients authorize Bruderman's recommended qualified custodian, Charles Schwab & Co. Inc2.
("Schwab"), to deduct the Advisory Fee at the beginning of each month for the prior billing month. In
the event of advisory agreement termination, the Firm will bill Fees on a pro-rata basis calculated from
the beginning of the billing month through the termination date.
The Advisory Fee covers the advisory services provided by the Firm, as described in this
agreement. The advisory Fee does not cover transaction charges (as described below), brokerage
charges provided by broker-dealers, and any custody fees. The Advisory Fee also does not cover
certain costs or charges that We may impose, Schwab, or third parties, including costs associated
with exchanging foreign currencies, odd-lot differentials, IRA fees, transfer taxes, exchange fees,
wire transfer fees, postage fees, and other fees or taxes required by law. The Firm's investment
adviser representative servicing the account will receive a portion of the Advisory Fee charged by
Bruderman.
The account may be charged fees for processing, trading, and custodian charges in connection with
transactions executed through Schwab ("Transaction Charges"). Schwab does not currently charge
commissions for trades placed electronically and does not charge account maintenance or
custodian fees. The Firm plans to place all client equity trades with Schwab electronically and
thus expects Transaction Charges to be minimal. The firm regularly monitors the fee structure of
its custodians and will advise clients of any material changes.
A client may deposit cash into an Account at any time, provided that the Firm reserves the right
not to accept particular securities into an Account or impose a waiting period before securities may
be deposited or invested. A client may withdraw Account assets on notice to the Firm, subject to the
usual and customary securities settlement procedures. No portion of any pre-paid advisory Fee
will be rebated to the account based on the value of partial withdrawals. The Client understands
that the account is designed as a long-term investment vehicle; therefore, withdrawals may impair
the achievement of the Client's investment objectives.
The Client understands that certain funds in which the Client may invest according to this
agreement, including exchange-traded funds and mutual funds, also bear their own investment
advisory fees and other expenses.
The Client also understands that Schwab may receive payments from certain mutual funds
(including money market funds) under a 12b-1 distribution plan or another arrangement as
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compensation for distribution and administrative services and are distributed from the fund's total
assets. The 12b-1 Fee and services fee arrangements are described in the applicable fund's
prospectus. If available cash is held in the account as free credit balances, Schwab may receive
compensation in connection with those balances.
2 For more detailed information on Schwab, please see “Item 12 – Brokerage Practices”, “14 – Referrals and Other Compensation”, and “15 – Custody”.
Fees for Additional Services
Clients opting to use Bruderman's third‐party account aggregator for the administration of
certain assets may incur an additional service fee, which we shall determine. Clients are not
required to use the third‐party account aggregator to administer assets. Any such fees for
additional services are agreed upon with the Client in advance.
General Information
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by
either party, for any reason upon receipt of written notice. As disclosed above, certain fees are
charged in arrears of services provided. Upon termination of the investment advisory agreement
or transfer of any account, any earned fees that have not yet been billed will be billed and debited
from the account. The Client has the right to terminate an agreement without penalty within five
business days after entering into the agreement and will not be billed, or if previously billed; will
be entitled to a full refund of fees.
Pooled Investment Account Fees: All fees paid to Bruderman for advisory services are separate
and distinct from the fees and expenses charged by investments (such as mutual funds, ETFs, etc.)
to their shareholders. These fees and expenses are described in each fund's prospectus. These fees
will generally include a management fee, other fund expenses, and a possible distribution fee. A
client could invest in a mutual fund directly without our services. In that case, the Client would not
receive the services provided by the Firm, which are designed, among other things, to assist the
Client in determining which mutual fund or funds are most appropriate to each Client's financial
condition and objectives. Accordingly, the Client should review both the fees charged by the funds
and our fees to fully understand the total amount of fees to be paid by the Client and to evaluate
the advisory services being provided.
Direct Debit vs. Billing: When authorized by the Client, fees are debited from the account under
the terms outlined in Bruderman's Investment Management Agreement. When calculating fees,
We pay careful attention and review them regularly. However, as the Firm's qualified custodian,
Schwab will not determine whether the Fee was calculated correctly. You are also responsible for
reviewing the Fee for accuracy. Clients are provided with an itemized billing notification. Please
review these notices carefully and contact Bruderman with questions or discrepancies.
ERISA Accounts: In instances where We provide management to specific retirement plans,
Bruderman may be deemed to be a fiduciary to advisory Clients that are employee benefit plans
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or individual retirement accounts ("IRAs") under the Employee Retirement Income and Securities
Act ("ERISA") and regulations under the Internal Revenue Code of 1986 (the "Code"). As such,
Bruderman is subject to specific duties and obligations under ERISA and the Internal Revenue
Code that include, among other things, restrictions concerning certain forms of compensation. To
avoid engaging in prohibited transactions, Bruderman may only charge fees in ERISA accounts
for investment advice about products for which the Firm and our related persons do not receive
any 12b-1 fees.
Advisory Fees in General: Clients should note that similar advisory services may (or may not) be
available from other registered investment advisers for similar or lower fees.
Item 6 - Performance-Based Fees and Side-By-Side Management
Bruderman does not charge performance-based fees.
Item 7 - Types of Clients
Bruderman provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
High net worth individuals
Mass Affluent individuals and families
Pension and Profit-Sharing Plans
Charitable Organizations
Endowments and foundations
Small businesses
Corporations
Bruderman may require a minimum investment to open and maintain advisory accounts. At our
sole discretion, We may waive this requirement. We may allow accounts of members of the same
household to be aggregated for purposes of meeting the minimum account size. We may allow
such aggregation, for example, where We service accounts on behalf of minor children of current
clients, individual and joint accounts for a spouse, and other related accounts.
Item 8 - Methods of Analysis, Investment Strategies, and Risk of Loss
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and managing
Client assets:
Asset Allocation. Rather than focusing primarily on securities selection, We attempt to identify
an appropriate ratio of securities, fixed income, and cash suitable to the Client's investment goals
and risk tolerance. A risk of asset allocation is that the Client may not participate in sharp increases
in a particular security, industry, or market sector. Another risk is that the ratio of securities, fixed
income, and cash will change over time due to stock and market movements and, if not corrected,
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will no longer be appropriate for the Client's goals.
Economic and Market Analysis. We attempt to review, summarize, and interpret broad global
economic, market trends, and themes for the purpose of risk identification and opportunity
recognition. This summary acts as an aid to overall asset allocation analysis, market-wide trends,
and developing themes. Increased levels of market volatility are considered, as are technical and
other f a c t o r s including fund flows, currency movements, commodity prices, inflation,
employment rates, and political or regulatory changes.
Fundamental Analysis. We attempt to measure the intrinsic value of a security by looking at
economic and financial factors (including the overall economy, industry conditions, and the
financial condition and management of the company itself) to determine if the company is
underpriced (indicating it may be a good time to buy) or overpriced (indicating it may be time to
sell). Fundamental analysis does not attempt to anticipate market movements. This presents a
potential risk, as the price of a security can move up or down along with the overall market
regardless of the economic and financial factors considered in evaluating the stock.
Technical analysis. We analyze past market movements and apply that analysis to the present in
an attempt to recognize recurring patterns of client behavior and potentially predict future price
movement.
Mutual Fund and ETF Analysis. We look at the product design, experience, and track record of
the manager of the mutual fund or ETF in an attempt to determine if that manager has demonstrated
an ability to invest over a period and in different economic conditions. We also look at the
underlying assets in a mutual fund or ETF in an attempt to determine if there is significant overlap
in the underlying investments held in other fund(s) in the Client's portfolio. We also monitor the
funds or ETFs in an attempt to determine if they are continuing to follow their stated investment
strategy.
A risk of mutual fund and ETF analysis is that, as in all securities investments, past performance
does not guarantee future results. A successful manager may not be able to replicate that success
in the future. In addition, as We do not control the underlying investments in a fund or ETF,
managers of different funds held by the Client may purchase the same security, increasing the risk
to the Client if that security were to fall in value. There is also a risk that a manager may deviate
from the stated investment mandate or strategy of the fund or ETF, which could make the
holding(s) less suitable for the Client's portfolio.
Computer software. We use computerized financial planning software to organize data and create
a preliminary analysis of the Client's current and projected financial situation. In order to analyze
security performance and risk, We use a variety of technical data supplied by third parties as well
as percentile rankings of mutual fund managers' adjusted risk performance. A risk of such
computer programs is that projections and recommendations formulated from the program are
generated from assumptions entered by the software's programmers, often based on how markets
or securities have historically performed. However, markets and securities can and often do
perform differently than they have in the past.
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Risks for all forms of analysis. Our securities analysis methods rely on the assumption that the
companies whose securities We purchase and sell, the rating agencies that review these securities,
and other publicly available sources of information about these securities are providing accurate
and unbiased data. While We are alert to indications that data may be incorrect, there is always a
risk that our analysis may be compromised by inaccurate or misleading information.
Risk of Loss. Securities investments are not guaranteed, and you may lose money on your
investments. We ask that you work with Us to help Us understand your risk tolerance.
Item 9 - Disciplinary Information
The Firm has no reportable disciplinary events to disclose.
Item 10 - Other Financial Industry Activities and Affiliations
A. Broker-Dealer Registration Status
The Firm is not registered as a broker-dealer nor has an application pending to register as a broker-
dealer.
B. Futures Commission Merchant, Commodity Pool Operator, Commodity Trading Adviser,
and Non-U.S. Registrations
Bruderman is not registered with the U.S. Commodities and Futures Trading Commission as a
Commodity Pool Operator ("CPO") or Commodity Trading Advisor.
C. Material Relationships
While the Firm is an independent company and is not affiliated with any other financial firms or
operating companies, please note that:
James Bruderman, Principal of the Firm, is an investor in Icon Trust, a Nevada-based trust company
providing trust administration and custody services. Robert Bruderman, a Supervised Person of the
Firm, serves as Chairman of Icon Trust and is also a shareholder. As a client of Bruderman Private
Wealth, you may be referred to Icon Trust if trust company services are needed. This presents a
potential conflict of interest due to the Brudermans' financial interests in Icon Trust, which we
disclose here.
You are under no obligation to engage Icon Trust, and should you choose to do so, you are free to
transfer your relationship to another trust company at any time. While we believe Icon Trust offers
high-quality service at highly competitive rates, we encourage you to conduct your own due
diligence when selecting a trust service provider.
Bruderman Private Wealth does not receive referral fees or other compensation from Icon Trust.
Item 11 - Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Bruderman has adopted a Code of Ethics (the "Code") which sets forth high ethical standards of
business conduct that We require of our supervised persons, including compliance with applicable
federal and state securities laws.
Bruderman and our employees owe a duty of loyalty, fairness, and good faith toward our clients. We
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have an obligation to adhere not only to the specific provisions of the Code of Ethics but also to the
general principles that guide the Code.
Our Code includes policies and procedures for reviewing quarterly securities transactions reports,
and initial and annual securities holdings report supervised persons of the Firm must submit. Among
other things, our Code contains policies and procedures which comply with Rule 204A-1 of the
Adviser's Act which requires the prior approval of any acquisition of securities in a limited offering
(e.g., private placement) or an initial public offering. Our Code also provides for oversight,
enforcement, and recordkeeping provisions.
Bruderman's Code further includes the policy prohibiting the use of material, nonpublic information.
While We do not believe that We have any particular access to nonpublic information, all supervised
persons are reminded that such information may not be used in any personal or professional capacity.
A copy of our Code is available to our advisory clients and prospective clients. You may request a
copy by calling Us at (516) 930-4250.
Bruderman may recommend securities to clients or transact buys and sells for client accounts in
which Bruderman or any related person of the Firm has a financial interest.
Our Code of Ethics is designed to ensure that the personal securities transactions, activities, and
interests of our supervised persons will not interfere with (i) making decisions in the best interest of
advisory clients and (ii) implementing such decisions while, at the same time, allowing supervised
persons to invest for their own accounts.
The Firm or its supervised persons may buy or sell securities identical to or different from those
recommended to our clients for their personal accounts. In addition, any related person(s) may have
an interest or position in a specific security, which may also be recommended to a client.
It is the expressed policy of Bruderman that no supervised person may purchase or sell any security
before a transaction(s) is implemented for an advisory account, thereby preventing such supervised
person(s) from benefiting from trades placed on behalf of advisory accounts.
As these situations represent actual or potential conflicts of interest to our clients, We have
established the following policies and procedures for implementing the Firm's Code of Ethics to
ensure Bruderman complies with its regulatory obligations and provides our clients and potential
clients with full and fair disclosure of such conflicts of interest:
No principal or supervised person of Bruderman may put their interest above the interest of
an advisory client.
No principal or supervised person of Bruderman may buy or sell securities for their personal
portfolio(s) where their decision is a result of information received as a result of their
employment unless the information is also available to the investing public.
No person employed by Us may purchase or sell any security before a transaction(s) is
implemented for an advisory account. This prevents such supervised persons from benefiting
from trades placed on behalf of advisory accounts.
Bruderman requires prior approval for any IPO or private placement investments by related
persons of Bruderman.
Bruderman has established procedures for the maintenance of all required books and records.
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Clients can decline to implement advice rendered except when Bruderman is granted
discretionary authority.
Our principals and supervised persons must act in accordance with all applicable Federal
and State regulations governing registered investment advisory practices.
Bruderman has established policies requiring reporting Code violations to our senior
management.
Any individual violating the above restrictions may be subject to termination.
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Item 12 - Brokerage and Trading Practices
The Custodian and Broker We Use
Bruderman does not maintain custody of your assets that We manage, although We may be deemed
to have custody of your assets if you give Us authority to withdraw assets from your account (see
Item 15 – Custody). Your assets must be maintained in an account at a "qualified custodian,"
generally a broker-dealer or bank. We recommend that our clients use Charles Schwab & Co., Inc.
("Schwab"), a registered broker-dealer, and SIPC member, as the qualified custodian.
We are independently owned and operated and are not affiliated with Schwab. Schwab will hold your
assets in a brokerage account and buy and sell securities when Bruderman instructs them to do so.
While We recommend that you use Schwab as custodian/broker, you will decide whether to do so
and will open your account with Schwab by entering into an account Agreement directly with them.
Conflicts of interest associated with this arrangement are described below and in "Item 14 - Client
referrals and other compensation." You should consider these conflicts of interest when selecting
your custodian.
We do not open the account for you, although We may assist you in doing so. If you do not wish to
place your assets with Schwab, we will do our best to work with a custodian of your choosing;
however, this will likely incur higher costs which may be passed along to you either directly, or
indirectly in the form of a higher management fee. Not all investment advisers recommend their
clients to use a particular broker-dealer or other custodian selected by the investment Firm. Even
though your account is maintained at Schwab, and We anticipate that most trades will be executed
through Schwab, We can still use other brokers to execute transactions for your account as described
below (see "Your brokerage and custody costs').
How We Select Brokers/Custodians
Bruderman utilizes Schwab, a custodian/broker, to hold your assets and execute transactions. When
considering whether the terms that Schwab provides are, overall, most advantageous to you when
compared with other available providers and their services, We take into account a wide range of
factors, including:
Capability to execute, clear, and settle trades (buy and sell securities for your account)
Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
(ETFs), etc.
Availability of investment research and tools that assist Us in making investment decisions
Quality of services
Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
Reputation, financial strength, security and stability
Services delivered or paid for by Schwab
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Availability of other products and services that benefit Us, as discussed below (see "Products
and services available to Us from Schwab")
Your Brokerage and Custody Costs
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account. Certain trades (for example, mutual funds and ETFs
do not incur Schwab commissions or transaction fees). Schwab is also compensated by earning
interest on the uninvested cash in your account in Schwab's Cash Features Program.
In addition to commissions or other fees on trades that Schwab executes, Schwab charges a "trade
away" fee for each transaction that We have executed by a different broker-dealer but where the
securities are bought, or the funds from the securities sold are deposited (settled) into your Schwab
account. These fees are in addition to the commissions or other compensation you pay the executing
broker-dealer. Because of this, in order to minimize your trading costs, We have Schwab execute most
trades for your account.
We are not required to select the broker or dealer that charges the lowest transaction cost, even if that
broker provides execution quality comparable to other brokers or dealers. Although We are not
required to execute all trades through Schwab, We have determined that having Schwab execute most
trades is consistent with our duty to seek "best execution" of your trades. Best execution means the
most favorable terms for a transaction based on all relevant factors, including those listed above (see
"How We select brokers/custodians"). By using another broker or dealer, you may pay lower
transaction costs.
Products and Services Available to Us from Schwab
Schwab Advisor Services is Schwab's business servicing independent investment advisory firms like
Us. They provide our clients and Us with access to their institutional brokerage services (trading,
custody, reporting, and related services), many of which are not typically available to Schwab retail
customers. However, certain retail investors may be able to get institutional brokerage services from
Schwab without going through Us. Schwab also makes available various support services. Some of
those services help Us manage or administer our clients' accounts, while others help Us manage and
grow our business. Schwab's support services are generally available on an unsolicited basis (We don't
have to request them) and at no charge to Us. Following is a more detailed description of Schwab's
support services.
Services that Benefit you
Schwab's institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which We might not otherwise have access, or that would require a
significantly higher minimum initial investment by our clients. Schwab's services described in this
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paragraph generally benefit you and your account.
Services that do not directly benefit you
Schwab also makes available to Us other products and services that benefit Us but do not directly
benefit you or your account. These products and services assist Us in managing and administering our
clients' accounts and operating our Firm. They include investment research, both Schwab's own and
that of third parties. We use this research to service all or a substantial number of our clients' accounts,
including accounts not maintained at Schwab. In addition to investment research, Schwab also makes
available software and other technology that:
provides access to client account data (such as duplicate trade confirmations and account
statements)
facilitate trade execution and allocate aggregated trade orders for multiple client accounts
facilitate payment of our fees from our clients' accounts
provide pricing and other market data
assist with back-office functions, recordkeeping, and client reporting
Services that generally benefit only Us
Schwab also offers other services intended to help Us manage and further develop our business
enterprise. These services include:
Educational conferences
Schwab provides some of these services itself. In other cases, it will arrange for third-party
vendors to provide the services to Us. Schwab also discounts or waives its fees from some of
these services or pays all or part of a third party's fees. Schwab also provides Us with other
benefits, such as occasional business entertainment for our personnel. If you did not maintain
your account with Schwab, We would be required to pay for those services from our own
resources.
Consulting on technology and business needs
Consulting on legal and compliance-related needs
Publications and conferences on practice management and business succession
Access to employee benefits providers, human capital consultants, and insurance providers
Marketing consulting and support
Recruiting and custodial search consulting
Our interests in Schwab's services
The availability of these services from Schwab benefits Us because We do not have to produce or
purchase them. We don't have to pay Schwab for services. Schwab has also agreed to pay for certain
technology, research, marketing, and compliance consulting products and services on our behalf once
the value of clients' assets in accounts at Schwab reaches certain thresholds. The fact that We receive
these benefits from Schwab is an incentive for Us to recommend the use of Schwab rather than
making such a decision based exclusively on your interest in receiving the best value in custody
services and the most favorable execution of your transactions. This is a conflict of interest. We
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believe, however, that taken in the aggregate, our selection of Schwab as custodian and broker is in
the best interest of our clients. Our selection is primarily supported by the scope, quality, and price of
Schwab's services (see "How We select brokers/custodians") and not Schwab's services that benefit
Us only.
Portfolio Trading
For client accounts enrolled in Bruderman Investment Strategies, we outsource securities trading to
Adhesion Wealth Advisors, a division of AssetMark. This service is provided at no additional cost to
you.
We believe this arrangement enhances the efficiency and accuracy of trade execution. Adhesion’s
dedicated infrastructure and experienced personnel allow for faster, more precise transaction
processing than we could achieve with internal resources, while helping us manage operational costs
effectively.
We have conducted due diligence on Adhesion Wealth Advisors and believe they provide high-quality
trading services. We continue to monitor their performance to ensure they meet our standards and
your best interests.
Aggregation and Allocation of Trades
When we determine that an investment is appropriate for multiple clients at or around the same time,
we may aggregate those orders and execute them as a single block trade through Schwab.
Additionally, when we direct Adhesion to implement changes across the Bruderman Model Strategies,
Adhesion will typically aggregate trades across affected client accounts. This approach is designed to
improve execution efficiency, reduce transaction costs, and ensure fair and equitable treatment for all
participating clients.
We only aggregate trades when we believe doing so is consistent with our duty to seek best execution
and does not disadvantage any client. No client, including those in which the Firm or its personnel
have a beneficial interest, will be favored over any other.
Clients participating in an aggregated trade will receive:
The same average execution price;
A pro rata share of the total securities purchased or sold, based on their account’s strategy allocation;
Proportionate transaction costs based on participation in the trade.
Each client will pay the same execution rate, although fees may vary in rare cases due to jurisdiction-
specific regulatory requirements.
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If an aggregated order is only partially filled, allocations will be made on a pro rata basis unless a
different method is necessary to avoid impractical allocations (e.g., odd lots), in which case the
allocation will be adjusted fairly and documented. Any deviation from the standard allocation method
must be approved in writing by our Chief Compliance Officer within one business day.
Our aggregation and allocation practices are regularly reviewed to ensure they continue to serve our
clients’ best interests.
Best Execution
Bruderman Private Wealth seeks to obtain best execution of client trades, meaning we aim to execute
securities transactions in a manner that maximizes value for our clients, considering factors such as
price, execution speed, and transaction costs.
We place trades through Charles Schwab, our sole custodian and broker. For model portfolios
managed through Bruderman Investment Strategies, trades are executed by Adhesion Wealth, a third-
party overlay manager. In both cases, we monitor execution quality to ensure it meets regulatory
standards and serves our clients' best interests.
We conduct a formal review of trade execution quality at least annually. We do not engage in soft
dollar arrangements or receive client referrals from brokers.
Item 13 - Review of Accounts
Reviews: Periodic review of client accounts is performed by a qualified supervisor in coordination
with the Firm's Compliance Department. The Compliance Department also reviews trade blotters
of all transactions. Should the situation warrant it, reviews are more frequent.
Reports: Clients receive at least quarterly statements and confirmations of transactions from their
custodian and clearing Adviser. Additional reports summarizing account performance, balances,
and holdings may be delivered if separately contracted by the Client.
Item 14 - Client Referrals and Other Compensation
We receive an economic benefit from Schwab in the form of the support products and services it
makes available to Us and other independent investment advisors whose clients maintain their
accounts at Schwab. In addition, Schwab has also agreed to pay for certain products and services for
which We would otherwise have to pay once the value of our client's assets in accounts at Schwab
reaches a certain size. You do not pay more for assets maintained at Schwab as a result of these
arrangements. However, We benefit from the arrangement because the cost of these services would
otherwise be borne directly by Us. You should consider these conflicts of interest when selecting a
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custodian. The products and services provided by Schwab, how they benefit Us, and the related
conflicts of interest are described above (see Item 12 – Brokerage Practices).
Item 15 - Custody
Under government regulations, We are deemed to have custody of your assets if, for example, you
authorize Us to instruct Schwab to deduct our advisory fees directly from your account or if you grant
Us authority to move your money to another person's account. Schwab maintains actual custody of
your assets. You will receive account statements directly from Schwab at least quarterly. They will be
sent to the email or postal mailing address you provided to Schwab. You should carefully review
those statements promptly when you receive them. We urge you to compare Schwab's account
statements with the portfolio reports, which We may provide upon your request.
Item 16 - Investment Discretion
Clients may hire Us to provide discretionary asset management services, in which case We place
trades in a client's account without contacting the Client before each trade to obtain the Client's
permission. To this end, clients will grant Us a limited Power of Attorney with discretionary
trading authority over all accounts to buy, sell, or otherwise perform investment transactions
involving the assets in the Client's name and for the Client's account.
Our discretionary authority includes the ability to do the following without contacting the Client
first:
Determine the security to buy or sell;
Determine the amount of the security to buy or sell; and
Determine sub-Advisers to manage some or all of the funds in the account.
Clients give Us discretionary authority and Power of Attorney when they sign a discretionary
investment advisory agreement with the Adviser. They may limit this authority by giving Us written
instructions. Clients may also change/amend such limitations by providing Us with written
instructions.
Item 17 - Voting Client Securities
Bruderman does not vote proxies on clients' behalf and takes no position with respect to class action
shareholder lawsuits. Therefore, although the Adviser may provide investment advisory services
relative to client investment assets, Clients maintain exclusive responsibility for (i) directing how
proxies solicited by issuers of securities beneficially owned by the Client shall be voted, and (ii)
making all elections relative to any mergers, acquisitions, tender offers, bankruptcy proceedings, or
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other type events pertaining to the Client's investment assets. Clients are responsible for instructing
each custodian of the assets to forward to the client copies of all proxies and shareholder
communications relating to the Client's investment assets. We may provide clients with consulting
guidance regarding proxy issues or class action shareholder suits if they contact Us with questions at
our principal place of business.
Item 18 - Financial Information
Bruderman does not require the payment of fees in advance. There are no financial circumstances that
would impair Bruderman's ability to meet its contractual commitments to its clients. The Adviser has
never been the subject of a bankruptcy petition.
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