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Item 1: Cover Page
Part 2A of Form ADV: Firm Brochure
March 2026
275 West Third Street, Suite 600
Vancouver, WA 98660
360-695-1795
www.johnsonbixby.com
Firm Contact:
Heidi M. Johnson Bixby, CFP®
Chief Compliance Officer
This Firm Brochure provides information about the qualifications and business practices of
Johnson Bixby. If clients have any questions about the contents of this Firm Brochure, please
contact us at (360) 695-1795. The information in this Firm Brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities
authority. Additional information about our firm is also available on the SEC’s website at
www.adviserinfo.sec.gov by searching CRD #310839.
Please note that the use of the term “registered investment adviser” and description of our firm
and/or our associates as “registered” does not imply a certain level of skill or training. For more
information on our firm and our associates, we encourage you to review this Firm Brochure and
the Brochure Supplements.
Item 2: Material Changes
Johnson Bixby is required to notify clients of any information that has changed since the last
annual update of our Firm Brochure that may be important to them. Clients can request a full copy
of our Firm Brochure or contact us with any questions that they may have about the changes.
Since our firm’s last annual amendment on February 28, 2025, our firm has the following material
changes to report:
Updated Item 5 to increase our one time maximum flat fee amount to $10,000 and
updated the amount required for a client to receive financial planning and consulting
at no additional cost (after initial fee) to $10,000 in fees.
Our firm completed its removal of the Institutional Intelligent Portfolios® platform
from the services we offer and from our brochure.
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Item 3: Table of Contents
Item 1: Cover Page ..................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................... 4
Item 5: Fees & Compensation .................................................................................................................. 5
Item 6: Performance-Based Fees & Side-By-Side Management ........................................................ 7
Item 7: Types of Clients & Account Requirements ............................................................................... 7
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss .................................................. 8
Item 9: Disciplinary Information ............................................................................................................ 16
Item 10: Other Financial Industry Activities & Affiliations ................................................................ 16
Item 11: Code of Ethics, Participation, or Interest in .......................................................................... 16
Item 12: Brokerage Practices ................................................................................................................. 17
Item 13: Review of Accounts or Financial Plans ................................................................................. 22
Item 14: Client Referrals & Other Compensation ............................................................................... 22
Item 15: Custody ...................................................................................................................................... 23
Item 16: Investment Discretion ............................................................................................................. 24
Item 17: Voting Client Securities ........................................................................................................... 24
Item 18: Financial Information ............................................................................................................... 24
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Item 4: Advisory Business
Our firm is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. Our firm is a limited liability company formed under the laws of the
state of Washington in 1998 and has been registered with the Securities and Exchange
Commission (SEC) as an investment adviser firm since 2020. Our firm is wholly owned by Heidi
Johnson Bixby.
The purpose of this Firm Brochure is to disclose the conflicts of interest associated with the
investment transactions, compensation and any other matters related to investment decisions
made by our firm or its representatives. As a fiduciary, it is our duty to always act in the client’s
best interest. This is accomplished in part by knowing our client. Our firm has established a service-
oriented advisory practice with open lines of communication for many different types of clients to
help meet their financial goals while remaining sensitive to risk tolerance and time horizons.
Working with clients to understand their investment objectives while educating them about our
process facilitates the kind of working relationship we value.
Types of Advisory Services Offered
Asset Management:
As part of our Asset Management service, we design client portfolios to meet clients’ investment
goals and objectives. Portfolios will include some or all of the following securities: stocks, bonds,
mutual funds, exchange traded funds (“ETFs”), options and other public securities or investments.
Once established, we continuously and regularly monitor client portfolios, and if necessary, rebalance
them based upon the client’s needs, goals, and objectives.
Clients will also execute a Financial Planning & Consulting Agreement and pay a separate, one-time
initial fee for financial planning & consulting services. Thereafter, clients will receive ongoing financial
planning & consulting services as part of our Asset Management service (with no separate and
ongoing financial planning and consulting fees) unless disclosed in advance provided the client pays
$10,000 or more in advisory fees attributed to our firm’s Asset Management service. Please see the
Financial Planning & Consulting section in Item 5 of this Brochure for more information regarding
initial Financial Planning & Consulting fees to be assessed.
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients based
upon an analysis of their current situation, goals, and objectives. Financial planning services will
typically involve preparing a financial plan or rendering a financial consultation for clients based
on the client’s financial goals and objectives. This planning or consulting may encompass
Investment Planning, Retirement Planning, Estate Planning, Charitable Planning, Education
Planning, Personal Tax Planning, Real Estate Analysis, Mortgage/Debt Analysis, Pension Analysis,
Insurance Analysis, Budget & Cash Flow Analysis, or Personal Financial Planning.
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Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service.
Assuming all the information and documents requested from the client are provided promptly,
plans or consultations are typically completed within six months of the client signing a contract
with our firm. Furthermore, our firm will agree to provide complimentary consultations at clients’
request for a 12-month period following the inception of the financial planning agreement.
Tailoring of Advisory Services
Our firm offers individualized investment advice to our Asset Management clients. General
investment advice will be offered to our Financial Planning & Consulting clients. Our firm does not
usually allow clients to impose restrictions on investing in certain securities or types of securities
due to the level of difficulty this would entail in managing their account. Exceptions will be made
on a case-by-case basis for Asset Management clients.
Participation in Wrap Fee Programs
Our firm does not offer or sponsor a wrap fee program.
Regulatory Assets Under Management
As of December 31, 2025, our firm manages $933,732,431 on a discretionary basis. Our firm does
not manage any assets on a non-discretionary basis.
Item 5: Fees & Compensation
Compensation for Our Advisory Services
Asset Management:
Clients will be charged an ongoing annual fee applied quarterly in advance based on the value of
the assets in the client’s account on the last day of the month prior to the current billing cycle. Our
fee for Asset Management as a percentage of assets under management will not exceed 1.50%.
Fees to be assessed will be outlined in the advisory agreement to be signed by the client. Our firm
bills on cash balances unless otherwise agreed in writing. Our fees vary and are negotiable. The
amount clients pay will depend, for example, on the complexity of each client situation, the
services clients receive and the amount of assets in the client’s account. Our firm’s fees will be
automatically deducted from the client’s advisory account. Our firm will assess fees on a pro-rata
basis (based on the number of days) for accounts that transfer intra-quarter, in other
circumstances, we will waive our fee, and start billing on the next cycle. In rare cases, we will agree
to send clients invoices rather than automatically deduct our fees from a client’s advisory account.
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Further, it is important to note that our firm includes cash and cash equivalents held in clients’
managed accounts for billing purposes. As part of this process, clients understand the following:
a) The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the assets and all account disbursements, including the
amount of the advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms.
c)
Our firm will send an invoice directly to the custodian; and
If our firm sends a copy of our invoice to the client, a legend urging the comparison of
information provided in our statement with those from the qualified custodian will be
included.
Financial Planning & Consulting:
Our firm charges on an hourly, flat, or recurring fee basis for financial planning and consulting
services. The total estimated fee, as well as the ultimate fee charged, is based on the scope and
complexity of our engagement with the client. The maximum hourly fee to be charged will not
exceed $500. Flat fees will not exceed $10,000. Recurring fees will not exceed $20,000 annually.
The fee-paying arrangements will be determined on a case-by-case basis and will be detailed in
the signed consulting agreement. Our firm will not require a retainer exceeding $1,200 when
services cannot be rendered within six months.
Clients who pay $10,000 or more in annual advisory fees attributed to our firm’s Asset
Management will execute a Financial Planning & Consulting Agreement at no additional cost after
paying a one-time, initial Financial Planning & Consulting fee at the onset of the relationship.
Thereafter, clients will receive ongoing Financial Planning & Consulting Services as part of the
Asset Management service with no additional charges unless disclosed in advance. Some instances
in which our firm may assess an additional fee include but are not limited to: work that involves
extensive estate planning, divorce work, assisting with pension paperwork & analysis, business
evaluation, meetings with additional consultants such as a CPA, attorney, etc.; and in situations in
which the client does not pay at least $10,000 in annual advisory fees attributed to our Asset
Management service. Our firm may choose to waive the initial financial planning & consulting fee
requirement for legacy clients or under other circumstances at our sole discretion.
Other Types of Fees & Expenses
Clients will incur transaction fees for trades executed by Charles Schwab & Co., Inc. (“Schwab”),
via individual transaction charges. These transaction fees are separate from our firm’s advisory
fees and will be disclosed by Schwab. Schwab does not charge transaction fees for U.S. listed
equities and exchange traded funds.
Clients may also pay holdings charges imposed by Schwab for certain investments, charges
imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be disclosed
in the fund’s prospectus (i.e., fund management fees and other fund expenses), mutual fund sales
loads, 12b-1 fees, surrender charges, variable annuity fees, IRA and qualified retirement plan fees,
mark-ups and mark-downs, spreads paid to market makers, fees for trades executed away from
custodian, wire transfer fees and other fees and taxes on brokerage accounts and securities
transactions. Our firm does not receive a portion of these fees.
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Termination & Refunds
Either party may terminate the advisory agreement signed with our firm for Asset Management
services in writing at any time. Upon notice of termination, our firm will process a pro-rata refund
of the unearned portion of the advisory fees charged in advance.
Financial Planning & Consulting clients may terminate their agreement at any time before the
delivery of a financial plan by providing written notice. For purposes of calculating refunds, all
work performed by us up to the point of termination shall be calculated at the hourly fee currently
in effect. Clients will receive a pro-rata refund of unearned fees based on the time and effort
expended by our firm.
Commissionable Securities Sales
Representatives of our firm can be separately licensed as registered representatives of Private
Client Services, LLC. (“PCS”), member FINRA/SIPC. As such they can accept compensation for the
sale of securities or other investment products, including distribution or service (“trail”) fees.
Clients should be aware that the practice of accepting commissions for the sale of securities
presents a conflict of interest and gives our firm and/or our representatives an incentive to
recommend investment products based on the compensation received. When making this type of
recommendation, generally, our firm addresses this conflict by providing alternative investment
ideas, such as, explaining that “no-load” funds are also available. Clients are not obligated to use
our representatives to implement securities transactions. Our firm does not prohibit clients from
purchasing recommended investment products through other unaffiliated brokers or agents.
Item 6: Performance-Based Fees & Side-By-Side Management
Our firm does not charge performance-based fees. Our firm does not engage in side-by-side
management (i.e., managing accounts that are charged a performance fee while at the same time
managing accounts that are not charged a performance fee.)
Item 7: Types of Clients & Account Requirements
Our firm has the following types of clients:
Individuals and high net worth individuals;
Trusts, estates or charitable organizations;
Corporations, limited liability companies and/or other business types
Clients who pay $10,000 or more in annual advisory fees attributed to our firm’s Asset
Management service will pay a one-time, initial Financial Planning & Consulting fee at the onset
of the relationship. Thereafter, clients will receive ongoing Financial Planning & Consulting
Services as part of the Asset Management service with no additional charges unless disclosed in
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advance. Some instances in which our firm may assess an additional fee include but are not limited
to: work that involves extensive estate planning, divorce work, assisting with pension paperwork
& analysis, business evaluation, meetings with additional consultants such as a CPA, attorney, etc.;
and in situations in which the client does not pay at least $10,000 in annual advisory fees
attributed to our Asset Management service. Our firm may choose to waive the initial financial
planning & consulting fee requirement for legacy clients or under other circumstances at our sole
discretion.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
Methods of Analysis
We use the following methods of analysis in formulating our investment advice and/or managing
client assets:
Cyclical Analysis: Statistical analysis of specific events occurring at a sufficient number of relatively
predictable intervals that they can be forecasted into the future. Cyclical analysis asserts that
cyclical forces drive price movements in the financial markets. Risks include that cycles may invert
or disappear and there is no expectation that this type of analysis will pinpoint turning points and
should instead be used in conjunction with other methods of analysis.
Duration Constraints: Our firm adheres to a discipline of generally maintaining duration within a
narrow band around benchmark duration to limit exposure to market risk. Our portfolio
management team rebalances client portfolios to their current duration targets on a periodic basis.
The risk of constraining duration is that the client may not participate fully in a large rally in bond
prices.
Qualitative Analysis: A securities analysis that uses subjective judgment based on unquantifiable
information, such as management expertise,
industry cycles, strength of research and
development, and labor relations. Qualitative analysis contrasts with quantitative analysis, which
focuses on numbers that can be found on reports such as balance sheets. The two techniques,
however, will often be used together to examine a company's operations and evaluate its potential
as an investment opportunity. Qualitative analysis deals with intangible, inexact concerns that
belong to the social and experiential realm rather than the mathematical one. This approach
depends on the kind of intelligence that machines (currently) lack, since things like positive
associations with a brand, management trustworthiness, customer satisfaction, competitive
advantage and cultural shifts are difficult, arguably impossible, to capture with numerical inputs. A
risk in using qualitative analysis is that subjective judgment may prove incorrect.
Sector Analysis: Sector analysis involves identification and analysis of various industries or
economic sectors that are likely to exhibit superior performance. Academic studies indicate that
the health of a stock's sector is as important as the performance of the individual stock itself. In
other words, even the best stock located in a weak sector will often perform poorly because that
sector is out of favor. Each industry has differences in terms of its customer base, market share
among firms, industry growth, competition, regulation, and business cycles. Learning how the
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industry operates provides a deeper understanding of a company's financial health. One method
of analyzing a company's growth potential is examining whether the number of customers in the
overall market is expected to grow. In some markets, there is zero or negative growth, a factor
demanding careful consideration. Additionally, market analysts recommend that investors should
monitor sectors that are nearing the bottom of performance rankings for possible signs of an
impending turnaround.
Investment Strategies We Use
We use the following strategies in managing client accounts, provided that such strategies are
appropriate to the needs of the client and consistent with the client's investment objectives, risk
tolerance, and time horizons, among other considerations:
Asset Allocation: The implementation of an investment strategy that attempts to balance risk
versus reward by adjusting the percentage of each asset in an investment portfolio according to
the investor's risk tolerance, goals and investment time frame. Asset allocation is based on the
principle that different assets perform differently in different market and economic conditions. A
fundamental justification for asset allocation is the notion that different asset classes offer returns
that are not perfectly correlated, hence diversification reduces the overall risk in terms of the
variability of returns for a given level of expected return. Although risk is reduced as long as
correlations are not perfect, it is typically forecast (wholly or in part) based on statistical
relationships (like correlation and variance) that existed over some past period. Expectations for
return are often derived in the same way.
investment-grade or
An asset class is a group of economic resources sharing similar characteristics, such as riskiness
and return. There are many types of assets that may or may not be included in an asset allocation
strategy. The "traditional" asset classes are stocks (value, dividend, growth, or sector-specific [or a
"blend" of any two or more of the preceding]; large-cap versus mid-cap, small-cap or micro-cap;
domestic, foreign [developed], emerging or frontier markets), bonds (fixed income securities more
generally:
junk [high-yield]; government or corporate; short-term,
intermediate, long-term; domestic, foreign, emerging markets), and cash or cash equivalents.
Allocation among these three provides a starting point. Usually included are hybrid instruments
such as convertible bonds and preferred stocks, counting as a mixture of bonds and stocks. Other
alternative assets that may be considered include: commodities: private equity, structured notes,
precious metals, nonferrous metals, agriculture, energy, others.; commercial or residential real
estate (also REITs); collectibles such as art, coins, or stamps; insurance products (annuity, life
settlements, catastrophe bonds, personal life insurance products, etc.); derivatives such as long-
short or market neutral strategies, options, collateralized debt, and futures; foreign currency;
venture capital; private equity; and/or distressed securities.
There are several types of asset allocation strategies based on investment goals, risk tolerance,
time frames and diversification. The most common forms of asset allocation are: strategic,
dynamic, tactical, and core-satellite.
Strategic Asset Allocation: The primary goal of a strategic asset allocation is to create an
asset mix that seeks to provide the optimal balance between expected risk and return for
a long-term investment horizon. Generally speaking, strategic asset allocation strategies
are agnostic to economic environments, i.e., they do not change their allocation postures
relative to changing market or economic conditions.
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Dynamic Asset Allocation: Dynamic asset allocation is similar to strategic asset allocation
in that portfolios are built by allocating to an asset mix that seeks to provide the optimal
balance between expected risk and return for a long-term investment horizon. Like
strategic allocation strategies, dynamic strategies largely retain exposure to their original
asset classes; however, unlike strategic strategies, dynamic asset allocation portfolios will
adjust their postures over time relative to changes in the economic environment.
Tactical Asset Allocation: Tactical asset allocation is a strategy in which an investor takes a
more active approach that tries to position a portfolio into those assets, sectors, or
individual stocks that show the most potential for perceived gains. While an original asset
mix is formulated much like strategic and dynamic portfolio, tactical strategies are often
traded more actively and are free to move entirely in and out of their core asset classes.
Core-Satellite Asset Allocation: Core-Satellite allocation strategies generally contain a
'core' strategic element making up the most significant portion of the portfolio, while
applying a dynamic or tactical 'satellite' strategy that makes up a smaller part of the
portfolio. In this way, core-satellite allocation strategies are a hybrid of the strategic and
dynamic/tactical allocation strategies mentioned above.
Fixed Income: Fixed income is a type of investing or budgeting style for which real return rates or
periodic income is received at regular intervals and at reasonably predictable levels. Fixed-income
investors are typically retired individuals who rely on their investments to provide a regular, stable
income stream. This demographic tends to invest heavily in fixed-income investments because of
the reliable returns they offer. Fixed-income investors who live on set amounts of periodically paid
income face the risk of inflation eroding their spending power.
Some examples of fixed-income investments include treasuries, money market instruments,
corporate bonds, asset-backed securities, municipal bonds, and international bonds. The primary
risk associated with fixed-income investments is the borrower defaulting on his payment. Other
considerations include exchange rate risk for international bonds and interest rate risk for longer-
dated securities. The most common type of fixed-income security is a bond. Bonds are issued by
federal governments, local municipalities, and major corporations. Fixed-income securities are
recommended for investors seeking a diverse portfolio; however, the percentage of the portfolio
dedicated to fixed income depends on your own personal investment style. There is also an
opportunity to diversify the fixed-income component of a portfolio. Riskier fixed-income products,
such as junk bonds and longer-dated products, should comprise a lower percentage of your overall
portfolio.
The interest payment on fixed-income securities is considered regular income and is determined
based on the creditworthiness of the borrower and current market rates. In general, bonds and
fixed-income securities with longer-dated maturities pay a higher rate, also referred to as the
coupon rate, because they are considered riskier. The longer the security is on the market, the
more time it has to lose its value and/or default. At the end of the bond term, or at bond maturity,
the borrower returns the amount borrowed, also referred to as the principal or par value.
Long-Term Purchases: Our firm may buy securities for your account and hold them for a relatively
long time (more than a year) in anticipation that the security’s value will appreciate over a long
horizon. The risk of this strategy is that our firm could miss out on potential short-term gains that
could have been profitable to your account, or it’s possible that the security’s value may decline
sharply before our firm makes a decision to sell.
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Margin Transactions: Our firm may purchase stocks, mutual funds, and/or other securities for your
portfolio with money borrowed from your brokerage account. This allows you to purchase more
stock than you would be able to with your available cash and allows us to purchase stock without
selling other holdings. Margin accounts and transactions are risky and not necessarily appropriate
for every client. The potential risks associated with these transactions are (1) You can lose more
funds than are deposited into the margin account; (2) the forced sale of securities or other assets
in your account; (3) the sale of securities or other assets without contacting you; and (4) you may
not be entitled to choose which securities or other assets in your account(s) are liquidated or sold
to meet a margin call. Our firm does not benefit from the interest charged on margin balances.
Short-Term Purchases: When utilizing this strategy, our firm may also purchase securities with the
idea of selling them within a relatively short time (typically a year or less). Our firm does this in an
attempt to take advantage of conditions that our firm believes will soon result in a price swing in
the securities our firm purchase.
Preferred Securities Recommended to Clients
Cash & Cash Equivalents: Cash and cash equivalents generally refer to either United States dollars
or highly liquid short-term debt instruments such as, but not limited to, treasury bills, bank CD’s
and commercial papers. Generally, these assets are considered nonproductive and will be exposed
to inflation risk and considerable opportunity cost risk. Investments in cash and cash equivalents
will generally return less than the advisory fee charged by our firm. Our firm may recommend cash
and cash equivalents as part of our clients’ asset allocation when deemed appropriate and in their
best interest. Our firm considers cash and cash equivalents to be an asset class. Therefore, our
firm assess an advisory fee on cash and cash equivalents unless indicated otherwise in writing.
Debt Securities (Bonds): Issuers use debt securities to borrow money. Generally, issuers pay
investors periodic interest and repay the amount borrowed either periodically during the life of
the security and/or at maturity. Alternatively, investors can purchase other debt securities, such
as zero coupon bonds, which do not pay current interest, but rather are priced at a discount from
their face values and their values accrete over time to face value at maturity. The market prices of
debt securities fluctuate depending on such factors as interest rates, credit quality, and maturity.
In general, market prices of debt securities decline when interest rates rise and increase when
interest rates fall. Bonds with longer rates of maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates are
declining, investors have to reinvest their interest income and any return of principal, whether
scheduled or unscheduled, at lower prevailing rates.; (b) Inflation causes tomorrow’s dollar to be
worth less than today’s; in other words, it reduces the purchasing power of a bond investor’s future
interest payments and principal, collectively known as “cash flows.” Inflation also leads to higher
interest rates, which in turn leads to lower bond prices.; (c) Debt securities may be sensitive to
economic changes, political and corporate developments, and interest rate changes. Investors can
also expect periods of economic change and uncertainty, which can result in increased volatility
of market prices and yields of certain debt securities. For example, prices of these securities can
be affected by financial contracts held by the issuer or third parties (such as derivatives) relating
to the security or other assets or indices. (d) Debt securities may contain redemption or call
provisions entitling their issuers to redeem them at a specified price on a date prior to maturity. If
an issuer exercises these provisions in a lower interest rate market, the account would have to
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replace the security with a lower yielding security, resulting in decreased income to investors.
Usually, a bond is called at or close to par value. This subjects investors that paid a premium for
their bond risk of lost principal. In reality, prices of callable bonds are unlikely to move much above
the call price if lower interest rates make the bond likely to be called.; (e) If the issuer of a debt
security defaults on its obligations to pay interest or principal or is the subject of bankruptcy
proceedings, the account may incur losses or expenses in seeking recovery of amounts owed to
it.; (f) There may be little trading in the secondary market for particular debt securities, which may
affect adversely the account's ability to value accurately or dispose of such debt securities.
Adverse publicity and investor perceptions, whether or not based on fundamental analysis, may
decrease the value and/or liquidity of debt securities.
Our firm attempts to reduce the risks described above through diversification of the client’s
portfolio and by credit analysis of each issuer, as well as by monitoring broad economic trends and
corporate and legislative developments, but there can be no assurance that our firm will be
successful in doing so. Credit ratings for debt securities provided by rating agencies reflect an
evaluation of the safety of principal and interest payments, not market value risk. The rating of an
issuer is a rating agency's view of past and future potential developments related to the issuer and
may not necessarily reflect actual outcomes. There can be a lag between the time of developments
relating to an issuer and the time a rating is assigned and updated.
Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an open-end
fund or unit investment trust) whose primary objective is to achieve the same return as a particular
market index. The vast majority of ETFs are designed to track an index, so their performance is
close to that of an index mutual fund, but they are not exact duplicates. A tracking error, or the
difference between the returns of a fund and the returns of the index, can arise due to differences
in composition, management fees, expenses, and handling of dividends. ETFs benefit from
continuous pricing; they can be bought and sold on a stock exchange throughout the trading day.
Because ETFs trade like stocks, you can place orders just like with individual stocks - such as limit
orders, good-until-canceled orders, stop loss orders etc. They can also be sold short. Traditional
mutual funds are bought and redeemed based on their net asset values (“NAV”) at the end of the
day. ETFs are bought and sold at market prices on the exchanges, which resemble the underlying
NAV but are independent of it. However, arbitrageurs will ensure that ETF prices are kept very
close to the NAV of the underlying securities. Although an investor can buy as few as one share
of an ETF, most buy in board lots. Anything bought in less than a board lot will increase the cost
to the investor. Anyone can buy any ETF no matter where in the world it trades. This provides a
benefit over mutual funds, which generally can only be bought in the country in which they are
registered.
One of the main features of ETFs are their low annual fees, especially when compared to
traditional mutual funds. The passive nature of index investing, reduced marketing, and
distribution and accounting expenses all contribute to the lower fees. However, individual
investors must pay a brokerage commission to purchase and sell ETF shares; for those investors
who trade frequently, this can significantly increase the cost of investing in ETFs. That said, with
the advent of low-cost brokerage fees, small or frequent purchases of ETFs are becoming more
cost efficient.
Equity Securities: Equity securities represent an ownership position in a company. Equity
securities typically consist of common stocks. The prices of equity securities fluctuate based on,
among other things, events specific to their issuers and market, economic and other conditions.
For example, prices of these securities can be affected by financial contracts held by the issuer or
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third parties (such as derivatives) relating to the security or other assets or indices. There may be
little trading in the secondary market for particular equity securities, which may adversely affect
our firm 's ability to value accurately or dispose of such equity securities. Adverse publicity and
investor perceptions, whether or not based on fundamental analysis, may decrease the value
and/or liquidity of equity securities. Investing in smaller companies may pose additional risks as it
is often more difficult to value or dispose of small company stocks, more difficult to obtain
information about smaller companies, and the prices of their stocks may be more volatile than
stocks of larger, more established companies. Clients should have a long-term perspective and, for
example, be able to tolerate potentially sharp declines in value.
Mutual Funds: A mutual fund is a company that pools money from many investors and invests that
money in a variety of differing security types based on the objectives of the fund. The portfolio of
the fund consists of the combined holdings it owns. Each share represents an investor’s
proportionate ownership of the fund’s holdings and the income those holdings generate. The price
that investors pay for mutual fund shares are the fund’s per share net asset value (“NAV”) plus any
shareholder fees that the fund imposes at the time of purchase (such as sales loads). Investors
typically cannot ascertain the exact make-up of a fund’s portfolio at any given time, nor can they
directly influence which securities the fund manager buys and sells or the timing of those trades.
With an individual stock, investors can obtain real-time (or close to real-time) pricing information
with relative ease by checking financial websites or by calling a broker or your investment adviser.
Investors can also monitor how a stock’s price changes from hour to hour—or even second to
second. By contrast, with a mutual fund, the price at which an investor purchases or redeems
shares will typically depend on the fund’s NAV, which is calculated daily after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally
managed by an investment adviser who researches, selects, and monitors the performance of the
securities purchased by the fund; (b) Mutual funds typically have the benefit of diversification,
which is an investing strategy that generally sums up as “Don’t put all your eggs in one basket.”
Spreading investments across a wide range of companies and industry sectors can help lower the
risk if a company or sector fails. Some investors find it easier to achieve diversification through
ownership of mutual funds rather than through ownership of individual stocks or bonds.; (c) Some
mutual funds accommodate investors who do not have a lot of money to invest by setting
relatively low dollar amounts for initial purchases, subsequent monthly purchases, or both.; and (d)
At any time, mutual fund investors can readily redeem their shares at the current NAV, less any
fees and charges assessed on redemption.
Mutual funds also have features that some investors might view as disadvantages: (a) Investors
must pay sales charges, annual fees, and other expenses regardless of how the fund performs.
Depending on the timing of their investment, investors may also have to pay taxes on any capital
gains distributions they receive. This includes instances where the fund performed poorly after
purchasing shares.; (b) Investors typically cannot ascertain the exact make-up of a fund’s portfolio
at any given time, nor can they directly influence which securities the fund manager buys and sells
or the timing of those trades.; and (c) With an individual stock, investors can obtain real-time (or
close to real-time) pricing information with relative ease by checking financial websites or by
calling a broker or your investment adviser. Investors can also monitor how a stock’s price changes
from hour to hour—or even second to second. By contrast, with a mutual fund, the price at which
an investor purchases or redeems shares will typically depend on the fund’s NAV, which the fund
might not calculate until many hours after the investor placed the order. In general, mutual funds
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must calculate their NAV at least once every business day, typically after the major U.S. exchanges
close.
When investors buy and hold an individual stock or bond, the investor must pay income tax each
year on the dividends or interest the investor receives. However, the investor will not have to pay
any capital gains tax until the investor actually sells and makes a profit. Mutual funds, however,
are different. When an investor buys and holds mutual fund shares, the investor will owe income
tax on any ordinary dividends in the year the investor receives or reinvests them. Moreover, in
addition to owing taxes on any personal capital gains when the investor sells shares, the investor
may have to pay taxes each year on the fund’s capital gains. That is because the law requires
mutual funds to distribute capital gains to shareholders if they sell securities for a profit, and
cannot use losses to offset these gains.
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear. While the stock
market may increase and the account(s) could enjoy a gain, it is also possible that the stock market
may decrease, and the account(s) could suffer a loss. It is important that clients understand the
risks associated with investing in the stock market, and that their assets are appropriately
diversified in investments. Clients are encouraged to ask our firm any questions regarding their
risk tolerance.
Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the risk that
you may lose 100% of your investment. All investments carry some form of risk, and the loss of
capital is generally a risk for any investment instrument.
Economic Risk: The prevailing economic environment is important to the health of all businesses.
Some companies, however, are more sensitive to changes in the domestic or global economy than
others. These types of companies are often referred to as cyclical businesses. Countries in which
a large portion of businesses are in cyclical industries are thus also very economically sensitive and
carry a higher amount of economic risk. If an investment is issued by a party located in a country
that experiences wide swings from an economic standpoint or in situations where certain elements
of an investment instrument are hinged on dealings in such countries, the investment instrument
will generally be subject to a higher level of economic risk.
Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations
and, volatile increases and decreases in value as market confidence in and perceptions of their
issuers change. If you held common stock, or common stock equivalents, of any given issuer, you
would generally be exposed to greater risk than if you held preferred stocks and debt obligations
of the issuer.
Financial Risk: Financial risk is represented by internal disruptions within an investment or the
issuer of an investment that can lead to unfavorable performance of the investment. Examples of
financial risk can be found in cases like Enron or many of the dot com companies that were caught
up in a period of extraordinary market valuations that were not based on solid financial footings
of the companies.
Fixed Income Securities Risk: Typically, the values of fixed-income securities change inversely
with prevailing interest rates. Therefore, a fundamental risk of fixed-income securities is interest
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rate risk, which is the risk that their value will generally decline as prevailing interest rates rise,
which may cause your account value to likewise decrease, and vice versa. How specific fixed
income securities may react to changes in interest rates will depend on the specific characteristics
of each security. Fixed-income securities are also subject to credit risk, prepayment risk, valuation
risk, and liquidity risk. Credit risk is the chance that a bond issuer will fail to pay interest and
principal in a timely manner, or that negative perceptions of the issuer’s ability to make such
payments will cause the price of a bond to decline.
Higher Trading Costs: For any investment instrument or strategy that involves active or frequent
trading, you may experience larger than usual transaction-related costs. Higher transaction-related
costs can negatively affect overall investment performance.
Inflation Risk: Inflation risk involves the concern that in the future, your investment or proceeds
from your investment will not be worth what they are today. Throughout time, the prices of
resources and end-user products generally increase and thus, the same general goods and
products today will likely be more expensive in the future. The longer an investment is held, the
greater the chance that the proceeds from that investment will be worth less in the future than
what they are today. Said another way, a dollar tomorrow will likely get you less than what it can
today.
Interest Rate Risk: Certain investments involve the payment of a fixed or variable rate of interest
to the investment holder. Once an investor has acquired or has acquired the rights to an
investment that pays a particular rate (fixed or variable) of interest, changes in overall interest rates
in the market will affect the value of the interest-paying investment(s) they hold. In general,
changes in prevailing interest rates in the market will have an inverse relationship to the value of
existing, interest paying investments. In other words, as interest rates move up, the value of an
instrument paying a particular rate (fixed or variable) of interest will go down. The reverse is
generally true as well.
Market Risk: The value of your portfolio may decrease if the value of an individual company or
multiple companies in the portfolio decreases or if our belief about a company’s intrinsic worth is
incorrect. Further, regardless of how well individual companies perform, the value of your portfolio
could also decrease if there are deteriorating economic or market conditions. It is important to
understand that the value of your investment may fall, sometimes sharply, in response to changes
in the market, and you could lose money. Investment risks include price risk as may be observed
by a drop in a security’s price due to company specific events (e.g., earnings disappointment or
downgrade in the rating of a bond) or general market risk (e.g., such as a “bear” market when stock
values fall in general). For fixed-income securities, a period of rising interest rates could erode the
value of a bond since bond values generally fall as bond yields go up. Past performance is not a
guarantee of future returns.
Strategy Risk: There is no guarantee that the investment strategies discussed herein will work
under all market conditions and each investor should evaluate his/her ability to maintain any
investment he/she is considering in light of his/her own investment time horizon. Investments are
subject to risk, including possible loss of principal.
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Description of Material, Significant or Unusual Risks
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates
of Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately,
our firm tries to achieve the highest return on client cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a cash
account so that our firm may debit advisory fees for our services related to our Asset Management
service.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business
or the integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
Some associates of our firm are registered representatives of Private Client Services, LLC (“PCS”),
member FINRA/SIPC, and licensed insurance agents. As a result of these transactions, they receive
normal and customary commissions. A conflict of interest exists as these commissionable
securities sales create an incentive to recommend products based on the compensation earned.
To mitigate this potential conflict, our firm will act in the client’s best interest.
Heidi Johnson Bixby is the owner of Integrated Tax Services, LLC, which provides tax preparation
and accounting services. These services are independent of our firm’s financial planning and
investment advisory services and are governed under a separate engagement agreement. This
presents a conflict of interest for our firm to recommend clients utilize the services of Integrated
Tax Services, LLC based on the compensation Heidi Johnson Bixby may receive. To mitigate this
potential conflict, our firm will act in the client’s best interest. Additionally, while clients have the
option of engaging Integrated Tax Services, LLC for tax preparation or accounting services, they
are under no obligation to do so.
Item 11: Code of Ethics, Participation, or Interest in
Client Transactions & Personal Trading
As a fiduciary it is our responsibility to provide fair and full disclosure of all material facts and to act
solely in the best interest of each of our clients at all times. Our fiduciary duty is the underlying
principle for our firm’s Code of Ethics, which includes procedures for personal securities transaction
and insider trading. Our firm requires all representatives to conduct business with the highest level of
ethical standards and to comply with all federal and state securities laws at all times. Upon
employment with our firm, and at least annually thereafter, all representatives of our firm will
acknowledge receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and
representatives must conduct business in an honest, ethical, and fair manner and avoid all
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circumstances that might negatively affect or appear to affect our duty of complete loyalty to all
clients. This disclosure is provided to give all clients a summary of our Code of Ethics. If a client or a
potential client wishes to review our Code of Ethics in its entirety, a copy will be provided promptly
upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried
out in a way that does not endanger the interest of any client. At the same time, our firm also believes
that if investment goals are similar for clients and for our representatives, it is logical, and even
desirable, that there be common ownership of some securities.
To prevent conflicts of interest, our firm has established procedures for transactions effected by our
representatives for their personal accounts1. To monitor compliance with our personal trading policy,
our firm has pre-clearance requirements and a quarterly securities transaction reporting system for
all our representatives.
Neither our firm nor a related person recommends, buys, or sells for client accounts, securities in
which our firm or a related person has a material financial interest without prior disclosure to the
client.
Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. To minimize this conflict of interest, our related persons will place client
interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which is
available upon request.
Likewise, related persons of our firm may buy or sell securities for themselves at or about the same
time they buy or sell the same securities for client accounts. To minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code
of Ethics, a copy of which is available upon request. Further, our related persons will refrain from
buying or selling the same securities prior to buying or selling for our clients in the same day unless
the transactions are included in a block trade or placed within the last 15 minutes of the trading
window.
Item 12: Brokerage Practices
Custodian & Brokers Used
Our firm does not maintain custody of client assets (although our firm may be deemed to have
custody of client assets if given the authority to withdraw assets from client accounts. See Item 15
Custody, below). Client assets must be maintained in an account at a “qualified custodian,”
generally a broker-dealer or bank. Our firm recommends that clients use the Schwab Advisor
Services division of Charles Schwab & Co. Inc. (“Schwab”), a FINRA-registered broker-dealer,
member SIPC, as the qualified custodian. Our firm is independently owned and operated, and not
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents to whom the associate provides financial support, (b) for which our associate is a trustee or executor,
or (c) which our associate controls, including our client accounts which our associate controls and/or a member of his/her immediate family has
a direct or indirect beneficial interest in.
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affiliated with Schwab. Schwab will hold client assets in a brokerage account and buy and sell
securities when
instructed. While our firm recommends that clients use Schwab as
custodian/broker, clients will decide whether to do so and open an account with Schwab by
entering into an account agreement directly with them. Our firm does not open the account. Even
though the account is maintained at Schwab, our firm can still use other brokers to execute trades,
as described in the next paragraph.
How Brokers/Custodians Are Selected
Our firm seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. A wide range of factors are considered, including, but not limited to:
combination of transaction execution services along with asset custody services (generally
without a separate fee for custody)
capability to execute, clear and settle trades (buy and sell securities for client accounts)
capabilities to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
breadth of investment products made available (stocks, bonds, mutual funds, exchange
traded funds (ETFs), etc.)
availability of investment research and tools that assist in making investment decisions
quality of services
competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
reputation, financial strength and stability of the provider
prior service to our firm and our other clients
availability of other products and services that benefit our firm, as discussed below (see
“Products & Services Available from Schwab”)
Custody & Brokerage Costs
Schwab generally does not charge a separate fee for custody services but is compensated by
charging commissions or other fees to clients on trades that are executed or that settle into the
Schwab account. In addition to commissions, Schwab charges a flat dollar amount as a “prime
broker” or “trade away” fee for each trade that our firm has executed by a different broker-dealer
but where the securities bought or the funds from the securities sold are deposited (settled) into
a Schwab account. These fees are in addition to the commissions or other compensation paid to
the executing broker-dealer; because of this, our firm places all trades directly with Schwab and
depends on them exclusively for trade execution in order to minimize client trading costs.
Products & Services Available from Schwab
Schwab Advisor Services is Schwab’s business serving independent investment advisory firms like
our firm. They provide our firm and clients, both those enrolled and not enrolled in the Program,
with access to its institutional brokerage – trading, custody, reporting and related services – many
of which are not typically available to Schwab retail customers. Schwab also makes available
various support services. Some of those services help manage or administer our client accounts
while others help manage and grow our business. Schwab’s support services are generally available
on an unsolicited basis (our firm does not have to request them) and at no charge to our firm. The
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availability of Schwab’s products and services is not based on the provision of particular
investment advice, such as purchasing particular securities for clients. Here is a more detailed
description of Schwab’s support services:
Services that Benefit Clients
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products
available through Schwab include some to which our firm might not otherwise have access or that
would require a significantly higher minimum initial investment by firm clients. Schwab’s services
described in this paragraph generally benefit clients and their accounts.
Services that May Not Directly Benefit Clients
Schwab also makes available other products and services that benefit our firm but may not directly
benefit clients or their accounts. These products and services assist in managing and administering
our client accounts. They include investment research, both Schwab’s and that of third parties.
This research may be used to service all or some substantial number of client accounts, including
accounts not maintained at Schwab. In addition to investment research, Schwab also makes
available software and other technology that:
provides access to client account data (such as duplicate trade confirmations and account
statements);
facilitates trade execution and allocates aggregated trade orders for multiple client
accounts;
facilitates payment of our fees from our clients’ accounts; and
provides pricing and other market data;
assists with back-office functions, recordkeeping and client reporting.
Services that Generally Benefit Only Our Firm
Schwab also offers other services intended to help manage and further develop our business
enterprise. These services include:
technology, compliance, legal, and business consulting;
educational conferences and events
publications and conferences on practice management and business succession; and
access to employee benefits providers, human capital consultants and insurance providers.
Schwab may provide some of these services itself. In other cases, Schwab will arrange for third-
party vendors to provide the services to our firm. Schwab may also discount or waive fees for
some of these services or pay all or a part of a third party’s fees. Schwab may also provide our firm
with other benefits, such as occasional business entertainment for our personnel.
Irrespective of direct or indirect benefits to our client through Schwab, our firm strives to enhance
the client experience, help clients reach their goals and put client interests before that of our firm
or associated persons.
Our Interest in Schwab’s Services
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The availability of these services from Schwab benefits our firm because our firm does not have
to produce or purchase them. Our firm does not have to pay for these services, and they are not
contingent upon committing any specific amount of business to Schwab in trading commissions or
assets in custody.
With respect to the Program, our firm does not pay SWIA fees for its services in the Program so
long as our firm maintains $100 million in client assets in accounts at Schwab that are not enrolled
in the Program. If our firm does not meet this condition, then our firm will pay SWIA an annual fee
of 0.10% (10 basis points) on the value of our client assets in the Program. This fee arrangement
gives our firm an incentive to recommend or require that clients with accounts not enrolled in the
Program be maintained with Schwab.
In light of our arrangements with Schwab, a conflict of interest exists as our firm may have
incentive to require that clients maintain their accounts with Schwab based on our interest in
receiving Schwab’s services that benefit our firm rather than based on client interest in receiving
the best value in custody services and the most favorable execution of transactions. As part of our
fiduciary duty to our clients, our firm will endeavor at all times to put the interests of our clients
first. Clients should be aware, however, that the receipt of economic benefits by our firm or our
related persons creates a potential conflict of interest and may indirectly influence our firm’s
choice of Schwab as a custodial recommendation. Our firm examined this potential conflict of
interest when our firm chose to recommend Schwab and has determined that the recommendation
is in the best interest of our firm’s clients and satisfies our fiduciary obligations, including our duty to
seek best execution.
In seeking best execution, the determinative factor is not the lowest possible cost, but whether
the transaction represents the best qualitative execution, taking into consideration the full range
of a broker-dealer’s services, including the value of research provided, execution capability,
commission rates, and responsiveness. Although our firm will seek competitive rates, to the benefit
of all clients, our firm may not necessarily obtain the lowest possible commission rates for specific
client account transactions. Our firm believes that the selection of Schwab as a custodian and
broker is the best interest of our clients. It is primarily supported by the scope, quality, and price
of Schwab’s services, and not Schwab’s services that only benefit our firm.
Soft Dollars
Our firm does not receive soft dollars in excess of what is allowed by Section 28(e) of the Securities
Exchange Act of 1934. The safe harbor research products and services obtained by our firm will
generally be used to service all our clients but not necessarily all at any one particular time.
Client Brokerage Commissions
Schwab does not make client brokerage commissions generated by client transactions available
for our firm’s use.
Client Transactions in Return for Soft Dollars
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Our firm does not direct client transactions to a particular broker-dealer in return for soft dollar
benefits.
Brokerage for Client Referrals
Our firm does not receive compensation or client referrals for directing brokerage through a
particular broker-dealer.
Directed Brokerage
Our firm routinely requires that clients execute transactions through a specified broker-dealer.
Our firm requires the use of Schwab. Please note that not all advisory firms have this requirement.
In addition to our portfolio management and other services, the Program includes the brokerage
services of Schwab, a broker-dealer registered with the SEC, member of FINRA/SIPC. While clients
are required to use Schwab as custodian/broker to enroll in the Program, the client decides
whether to do so and opens its account with Schwab by entering into an account agreement
directly with Schwab. Our firm does not open the account for the client. If the client does not wish
to place his or her assets with Schwab, then our firm cannot manage the client’s account through
the Program. As described in the Program Disclosure Brochure, SWIA may aggregate purchase
and sale orders for ETFs across accounts enrolled in the Program, including both accounts for our
clients and accounts for clients of other independent investment advisory firms using the Program.
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer to obtain goods or services on behalf of the plan. Such direction
is permitted provided that the goods and services provided are reasonable expenses of the plan
incurred in the ordinary course of its business for which it otherwise would be obligated and
empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, our firm will request that
plan sponsors who direct plan brokerage provide us with a letter documenting that this
arrangement will be for the exclusive benefit of the plan.
Client-Directed Brokerage
Our firm does not allow client-directed brokerage.
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the
same security for numerous accounts served by our firm, which involve accounts with similar
investment objectives. Although such concurrent authorizations potentially could be either
advantageous or disadvantageous to any one or more particular accounts, they are affected only
when our firm believes that to do so will be in the best interest of the effected accounts. When such
concurrent authorizations occur, the objective is to allocate the executions in a manner which is
deemed equitable to the accounts involved. In any given situation, our firm attempts to allocate trade
executions in the most equitable manner possible, taking into consideration client objectives, current
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asset allocation and availability of funds using price averaging, proration, and consistently non-
arbitrary methods of allocation.
Item 13: Review of Accounts or Financial Plans
Our investment analysts or financial advisers review accounts on at least an annual basis for our
Asset Management clients. The nature of these reviews is to learn whether client accounts are in
line with their investment objectives, appropriately positioned based on market conditions, and
investment policies, if applicable. Our firm does not provide written reports to clients, unless asked
to do so. Verbal reports to clients take place on at least an annual basis when our Asset
Management clients are contacted. Our firm may review client accounts more frequently than
described above. Among the factors which may trigger an off-cycle review are major market or
economic events, the client’s life events, requests by the client, etc.
Financial Planning clients do not receive reviews of their written plans unless they take action to
schedule a financial consultation with us. Our firm does not provide ongoing services to financial
planning clients, but are willing to meet with such clients upon their request to discuss updates to
their plans, changes in their circumstances, etc. Financial Planning clients do not receive written
or verbal updated reports regarding their financial plans unless they separately engage our firm for
a post-financial plan meeting or update to their initial written financial plan.
Item 14: Client Referrals & Other Compensation
Schwab
Our firm receives economic benefit from Schwab in the form of the support products and services
made available to our firm and other independent investment advisers that have their clients
maintain accounts at Schwab. These products and services, how they benefit our firm, and the
related conflicts of interest are described above (see Item 12 – Brokerage Practices). The availability
of Schwab’s products and services is not based on our firm giving particular investment advice,
such as buying particular securities for our clients.
Product Sponsors
Our firm occasionally sponsors events in conjunction with our product providers in an effort to
keep our clients informed as to the services we offer and the various financial products we utilize.
These events are educational in nature and are not dependent upon the use of any specific
product. While a conflict of interest may exist because these events are at least partially funded
by product sponsors, all funds received from product sponsors are used for the education of our
clients. We will always adhere to our fiduciary duty in recommending appropriate investments for
our clients.
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Referral Fees
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not
provide cash or non-cash compensation directly or indirectly to unaffiliated persons for
testimonials or endorsements (which include client referrals).
Item 15: Custody
Deduction of Advisory Fees:
While our firm does not maintain physical custody of client assets (which are maintained by a
qualified custodian, as discussed above), we are deemed to have custody of certain client assets if
given the authority to withdraw assets from client accounts, as further described below under
“Third Party Money Movement.” All our clients receive account statements directly from Schwab
at least quarterly upon opening an account. We urge our clients to carefully review these
statements. Additionally, if our firm decides to send its own account statements to clients, such
statements will include a legend that recommends the client compare the account statements
received from the qualified custodian with those received from our firm. Clients are encouraged
to raise any questions with us about the custody, safety or security of their assets and our custodial
recommendations.
Third Party Money Movement:
On February 21, 2017, the SEC issued a no-action letter (“Letter”) with respect to Rule 206(4) -2
(“Custody Rule”) under the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided
guidance on the Custody Rule as well as clarified that an adviser who has the power to disburse
client funds to a third party under a standing letter of authorization (“SLOA”) is deemed to have
custody. As such, our firm has adopted the following safeguards in conjunction with our custodian:
The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or
from time to time.
The client’s qualified custodian performs appropriate verification of the instruction, such
as a signature review or other method to verify the client’s authorization and provides a
transfer of funds notice to the client promptly after each transfer.
The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
The investment adviser has no authority or ability to designate or change the identity of
the third party, the address, or any other information about the third party contained in
the client’s instruction.
The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
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Item 16: Investment Discretion
Clients must provide our firm with investment discretion on their behalf, pursuant to an executed
investment advisory client agreement. By granting investment discretion, our firm is authorized to
execute securities transactions, determine which securities are bought and sold, and the total
amount to be bought and sold. Limitations may be imposed by the client in the form of specific
constraints on any of these areas of discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies
or other solicitations directly from their custodian or a transfer agent. In the event that proxies are
sent to our firm, our firm will forward them to the appropriate client and ask the party who sent
them to mail them directly to the client in the future. Clients may call, write, or email us to discuss
questions they may have about particular proxy votes or other solicitations.
However, as described in the Program Disclosure Brochure, clients enrolled in the Program
designate SWIA to vote proxies for the ETFs held in their accounts. Our firm has directed SWIA
to process proxy votes and corporate actions through and in accordance with the policies and
recommendations of a third-party proxy voting service provider retained by SWIA for this purpose.
Additional information about this arrangement is available in the Program Disclosure Brochure.
Clients who do not wish to designate SWIA to vote proxies may retain the ability to vote proxies
themselves by signing a special Schwab form available from our firm.
Item 18: Financial Information
Our firm is not required to provide financial information in this Brochure because:
Our firm does not require the prepayment of more than $1,200 in fees when services
cannot be rendered within six months.
Our firm does not take custody of client funds or securities.
Our firm does not have a financial condition or commitment that impairs our ability to meet
contractual and fiduciary obligations to clients.
Our firm has never been the subject of a bankruptcy proceeding.
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