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ITEM 1 - COVER PAGE
Form ADV, Part 2A Brochure
Philip O. Johnson & Company, Ltd.
d/b/a Johnson Financial Advisors
1095 W. Rio Salado Pkwy., Suite 201
Tempe, AZ 85281-2610
Ph: (602) 242-4000
www.johnsonfinancial.com
March 19, 2026
This brochure provides information about the qualifications and business practices of Johnson Financial
Advisors If you have any questions about the contents of this brochure, please contact us at (602) 242-
4000 or marcus@johnsonfinancial.com. The information in this brochure has not been approved or
verified by the United States Securities and Exchange Commission or by any state securities authority.
Any reference to or use of the terms “registered investment adviser” or “registered,” does not imply that
Johnson Financial Advisors, or any person associated with Johnson Financial Advisors has achieved a
certain level of skill or training. Additional information about Johnson Financial Advisors is available on
the SEC’s website at www.adviserinfo.sec.gov.
ITEM 2 - MATERIAL CHANGES
The purpose of this page is to inform you of any material changes to our brochure. If you are receiving
this brochure for the first time, this section may not be relevant to you.
Johnson Financial Advisors (“JFA”) reviews and updates our brochure at least annually to make sure that
it remains current. We have not made any material changes to our brochure since the previous annual
update, dated March 19, 2026.
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ITEM 3 - TABLE OF CONTENTS
ITEM 1 - COVER PAGE .........................................................................................................................1
ITEM 2 - MATERIAL CHANGES .............................................................................................................2
ITEM 3 - TABLE OF CONTENTS .............................................................................................................3
ITEM 4 - ADVISORY BUSINESS .............................................................................................................5
Description of Advisory Firm .................................................................................................................... 5
Advisory Services Offered ......................................................................................................................... 6
Tailored Services and Client Imposed Restrictions ................................................................................... 8
Wrap Fee Programs .................................................................................................................................. 8
Assets Under Management ...................................................................................................................... 8
ITEM 5 - FEES AND COMPENSATION ...................................................................................................8
Fee Schedule ............................................................................................................................................. 8
Billing Method .......................................................................................................................................... 9
Other Fees and Expenses ........................................................................................................................ 10
Termination ............................................................................................................................................ 10
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT ........................................... 10
ITEM 7 - TYPES OF CLIENTS ............................................................................................................... 10
Account Requirements ........................................................................................................................... 11
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK OF LOSS ................................ 11
Methods of Analysis and Investment Strategies .................................................................................... 11
Investing Involves Risk ............................................................................................................................ 13
Specific Security Risks ............................................................................................................................. 13
Other Risks .............................................................................................................................................. 16
ITEM 9 - DISCIPLINARY INFORMATION .............................................................................................. 16
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS .............................................. 16
Representatives of Broker-Dealer and Licensed Insurance Agents........................................................ 17
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT TRANSACTIONS AND PERSONAL
TRADING ......................................................................................................................................... 17
Code of Ethics ......................................................................................................................................... 17
ITEM 12 - BROKERAGE PRACTICES .................................................................................................... 18
The Custodian and Brokers We Use ....................................................................................................... 18
ITEM 13 - REVIEW OF ACCOUNTS...................................................................................................... 20
Managed Account Reviews .................................................................................................................... 20
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Account Reporting .................................................................................................................................. 20
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION ............................................................... 20
Support Products and Services ............................................................................................................... 20
Client Referral Fees ................................................................................................................................. 21
Outside Referrals .................................................................................................................................... 21
ITEM 15 - CUSTODY .......................................................................................................................... 22
ITEM 16 - INVESTMENT DISCRETION ................................................................................................. 22
ITEM 17 - VOTING CLIENT SECURITIES ............................................................................................... 23
Proxy Voting............................................................................................................................................ 23
Class Actions ........................................................................................................................................... 23
ITEM 18 - FINANCIAL INFORMATION ................................................................................................ 23
Form ADV, Part 2B Brochure Supplement ........................................................................................... i
Philip Johnson .................................................................................................................................... ii
ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE ...................................................... ii
ITEM 3 - DISCIPLINARY INFORMATION .................................................................................................... iii
ITEM 4 - OTHER BUSINESS ACTIVITIES ..................................................................................................... iii
ITEM 5 - ADDITIONAL COMPENSATION ................................................................................................... iv
ITEM 6 - SUPERVISION ............................................................................................................................. iv
Marcus Johnson ................................................................................................................................. v
ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE ...................................................... v
ITEM 3 - DISCIPLINARY INFORMATION .................................................................................................... vi
ITEM 4 - OTHER BUSINESS ACTIVITIES ..................................................................................................... vi
ITEM 5 - ADDITIONAL COMPENSATION .................................................................................................. vii
ITEM 6 - SUPERVISION ............................................................................................................................ vii
Privacy Information .......................................................................................................................... A
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ITEM 4 - ADVISORY BUSINESS
Description of Advisory Firm
Johnson Financial Advisors (“JFA,” “we,” “our,” or “us”) is a privately-owned corporation formed under
the laws of the State of Arizona. Originally founded in 1981, JFA’s majority shareholder is Philip Johnson.
Fiduciary Duty
Registered investment advisers are considered fiduciaries under federal law. Our fiduciary duty carries
with it an obligation to act in the best interest of our clients pursuant to a relationship of trust and
confidence. It encompasses a duty of care and a duty of loyalty.
Duty of Care
The duty of care includes, among other things:
1. the duty to provide advice that is in the best interest of the client;
2. the duty to seek best execution of a client’s transactions where the adviser has the
responsibility to select broker-dealers to execute client trades; and
3. the duty to provide advice and monitoring over the course of the relationship.
The duty to provide advice suitable to each client based on a reasonable understanding of the client’s
objectives is a critical component of the duty of care. Providing suitable advice includes making a
reasonable inquiry into the client’s financial situation, investment experience, and financial goals and
then updating this information as necessary throughout the course of the relationship to reflect the
client’s changing objectives over time and adjusting the advice we provide to reflect any changed
circumstances.
When JFA has the responsibility to select broker-dealers to execute client trades in discretionary
accounts, we seek to trade such that the client’s total cost or proceeds in each transaction are the most
favorable under the circumstances. In doing so, we consider the full range and quality of a broker’s
services and so the determinative factor is not necessarily the lowest possible commission cost but
whether the transaction represents the best qualitative execution. Moreover, we periodically and
systematically evaluate the execution we receive on behalf of our clients.
Our duty of care includes an obligation to provide advice and monitoring at a frequency that is in the
best interest of the client, taking into account the scope of the agreed relationship. This scope is
indicated by the duration and nature of the services as outlined in each client’s advisory arrangement
and extends to all personalized advice provided to clients.
Duty of Loyalty
JFA adheres to a duty of loyalty where we seek to serve the best interests of our clients and never
subordinate the interests of our clients to our own. Simply put, JFA cannot place its own interests ahead
of the interests of our clients. In observance of this duty, we must make full and fair disclosure to clients
of all material facts relating to the advisory relationship. Further, we also seek to eliminate or at least
expose through full and fair disclosure all conflicts of interest which might incline JFA, consciously or
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unconsciously, to render advice that is not disinterested. We believe that in order for disclosure to be
full and fair, it should be sufficiently specific so that each client is able to understand the material fact or
conflict of interest and make an informed decision whether to provide consent. Consequently, we
provide this ADV 2A brochure to all prospective clients at or before entering into a contract so that they
can use the information within to decide whether or not to enter into an advisory relationship.
Advisory Services Offered
Investment Management Services
JFA provides continuous and regular investment supervisory services on a discretionary basis. Philip
Johnson and Marcus Johnson work with clients and have the ongoing responsibility to select
investments, based upon the objectives of the client, as to specific securities or other investments that
they purchase or sell in client portfolios.
JFA will consult with clients to help them determine an appropriate level of portfolio risk based on their
needs, investment goals, and willingness and ability to accept market risk. After considering these
factors and general suitability information provided by the client, we will invest the client’s account(s)
on a fully discretionary basis, limited only by the client’s individual needs and any restrictions imposed
on the account.
Depending on the strategy selected, JFA will primarily utilize the following investment types when
making investment purchases in client accounts:
1. Open-end mutual funds
2. Exchange traded funds (ETFs)
3. Money market funds, cash equivalents and cash
Additionally, JFA’s investment selections depending on the individual investment objectives and needs
of the client may include:
1. Equity securities including stocks
2. Fixed income securities, such as corporate bonds and US treasury-issued securities
3. Variable annuities
On rare occasions, JFA may also occasionally utilize additional types of investments if we believe they
are appropriate to address the individual needs, goals, and objectives of the client or in response to
client inquiry. JFA may offer investment advice on any investment held by the client at the start of the
advisory relationship. We describe the material investment risks for many of the securities that we
utilize in Item 8 below. We discuss our discretionary authority below under Item 16 - Investment
Discretion. For more information about the restrictions clients can put on their accounts, see Tailored
Services and Client Imposed Restrictions in this item below. We describe the fees charged for
investment management services below under Item 5 - Fees and Compensation.
Financial Planning Services
As part of the financial planning process, we collect information about the client’s financial situation and
needs, which may include net worth, income, expenses, taxes, investments, retirement plans, life
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insurance, disability insurance, health insurance, long term care insurance, business agreements, divorce
papers, pre-nuptial agreements, estate documents, and any other documents that pertain to their
overall financial picture. In addition, JFA asks the client about their future goals and objectives. We then
develop a written personalized plan including specific recommendations. JFA offers to work with the
client to provide advice regarding a particular aspect of the client’s financial situation. Areas of focus
might include:
Insurance overview
1. Preparing for or living in retirement
2.
Investment strategies
3. Estate and gift planning
4.
Income tax planning
5. Stock option analysis and planning
6.
7. Family savings and cash flow planning
8. Marital and cross-border planning
9. Education planning and funding
10. Debt management
11. Employee benefit usage
12. Other, as determined between JFA and the client
JFA brings expertise in the above areas and works directly with the client and, when applicable, with
their other trusted third-party experts. Together, we focus on the client’s individual objectives and goals
in developing a comprehensive financial plan that seeks to meet the client’s specific needs. The fees JFA
charges for financial planning services are described below under Item 5 - Fees and Compensation.
JFA does not provide legal or accounting services and does not prepare legal documents or tax returns.
Limitations on Investments
Limitation on Equities
JFA does not generally invest in individual equity securities. However, we do hold individual positions as
an accommodation to clients. JFA does not monitor or provide advice pertaining to any client-directed
position held as an accommodation. We will only transact in individual equities when selling existing
holdings of new accounts and/or at the client’s request.
Limitation on Fixed Income
JFA generally utilizes debt-related mutual funds and/or exchange-traded funds (ETFs) for the fixed-
income allocation of portfolios. We typically do not conduct individual fixed income securities
transactions except when we deem it to be suitable for a client’s specific circumstances, at a client’s
request, and/or when liquidating existing positions in new client accounts. On occasion, we may hold
individual fixed-income securities contained in new accounts. The holding period may be temporary or
until maturity based on the individual needs of the client.
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Limitation by Custodian
There may also be limitations on the mutual funds that we recommend. For clients with accounts held at
certain custodians, JFA is limited to the securities and mutual funds available through the custodian. We
recommend that our clients custody account assets with Fidelity Institutional Wealth Services, a division
of Fidelity Brokerage Services, Inc. (“Fidelity”), registered broker-dealers, Members SIPC. On a legacy
basis, we also recommended that clients custody assets with National Financial Services LLC (“NFS”)
through our broker-dealer relationship with Scottsdale-based Osaic, Inc. (“Osaic”), where some accounts
are still held.
Limitation by Client
JFA may also limit advice based on certain client-imposed restrictions. For more information about the
restrictions clients can put on their accounts, see Tailored Services and Client Imposed Restrictions
below.
Tailored Services and Client Imposed Restrictions
JFA manages client accounts, as discussed below under Item 8 - Methods of Analysis, Investment
Strategies, and Risk of Loss, based on the client’s individual circumstances and financial situation. We
make investment decisions for clients based on information the client supplies about their financial
situation, goals, and risk tolerance. Our investment selections may not be suitable if the client does not
provide us with accurate and complete information. It is the client’s responsibility to keep JFA informed
of any changes to their investment objectives or restrictions.
Clients may also request their accounts to be margined and/or to place restrictions on the account such
as when a client needs to keep a minimum level of cash in the account or does not want JFA to buy or
sell certain specific securities or security types in the account. JFA reserves the right not to accept
and/or terminate management of a client’s account if we feel that the client-imposed restrictions would
limit or prevent us from meeting or maintaining the client’s investment strategy.
Wrap Fee Programs
JFA does not manage accounts as part of a wrap or bundled fee program.
Assets Under Management
JFA manages client assets in discretionary accounts on a continuous and regular basis. As of December
31, 2025, the total amount of assets under our management was $300,962,981.
ITEM 5 - FEES AND COMPENSATION
Fee Schedule
Investment Management Services
JFA charges advisory fees for investment management services based on a percentage of the client’s
total assets under management. Fees are billed at a rate not to exceed 2.25% annually based on the size
of the client’s portfolio, and the scope and complexity of the services provided.
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JFA, in its discretion, may negotiate fees based upon individual account criteria such as anticipated
future assets, client’s unique circumstances, and additional services performed. Our fees may be higher
or lower than fees charged by other financial professionals offering similar services or by JFA to other
clients with similar investment and risk profiles. Some accounts are under different fee schedules
honoring prior agreements. Cash balances and balances subject to currently outstanding margin loans
are included for fee calculation purposes. We also manage some family and related accounts with fees
waived or at a reduced charge.
Financial Planning Services
We charge a fixed fee for financial planning services with a $2,500 minimum fee for all plans; however,
some or all of the fees may be waived for clients that engage us for investment management services.
We base the total fee, which is negotiable, on the nature and complexity of the plan, report, or analysis
and both parties will agree to our fees in advance of JFA providing any services. In addition to the initial
financial planning fee, additional fees for any annual reviews and/or updates to the financial plan will be
quoted in advance.
Billing Method
Investment Management Services
JFA’s advisory fees are payable monthly in arrears at the beginning of each calendar month. We charge
one twelfth of the annual fee each month based on the market value of the client’s portfolio as of the
last business day of the prior calendar month. The formula used for the calculation is as follows: (Annual
Rate) x (Total Assets Under Management at Month-End) / 12. JFA also bills advisory fees to some clients
monthly in advance honoring prior agreements. For legacy accounts held at Osaic, contributions or
withdrawals greater than $10,000 made during the billing period result in a pro-rata adjustment to the
client’s advisory fee. For accounts held at Fidelity, we do not adjust for contributions or withdrawals
made during the billing period.
For new client accounts, the first payment is a pro-rata calculation that takes into consideration the
number of days remaining in the month and the initial value of the portfolio on the day account
management begins. We consider account management to begin when the client’s account is funded.
The formula used to calculate the initial advisory fee would be as follows: (Result of monthly Calculation)
x (Days Remaining in Month) / (Total Number of Days in Month). For advisory fee calculation purposes, a
day is any calendar day including weekends and holidays.
With client authorization, JFA will automatically withdraw JFA’s advisory fee from the client’s account
held by an independent custodian. Typically, the custodian withdraws advisory fees from the client’s
account based on JFA’s instruction. All clients will receive brokerage statements from the custodian no
less frequently than quarterly (generally, monthly). The custodian statement will show the deduction of
the advisory fee.
Financial Planning Services
The total Financial Planning Services fee is due and payable at the time the client executes the contract
for services. At no time will fees of more than $1,200 be charged more than six months in advance.
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Other Fees and Expenses
JFA’s fees do not include custodian fees. Clients pay all brokerage commissions, stock transfer fees,
margin charges, foreign exchange, and settlement fees, and/or other charges incurred in connection
with transactions in accounts, from the assets in the account. These charges are in addition to the fees
client pays to JFA. See Item 12 - Brokerage Practices below for more information.
If mutual fund shares are held in a client’s account, the client will be subject to deferred sales charges,
12b-1 fees, early redemption fees, and other fund-related expenses, as applicable. Each fund’s
prospectus fully describes the fees and expenses. All fees paid to JFA for investment management
services are separate and distinct from the fees and expenses charged by mutual funds. Mutual funds
pay advisory fees to their managers, which are indirectly charged to all holders of the mutual fund
shares.
Termination
Investment Management Services
Either party may terminate the agreement upon written notice to the other party. For fees billed in
arrears, the client will receive an invoice showing the advisory fees due for services rendered and not
yet paid and any earned unpaid advisory fees will be due and payable. For fees billed in advance, JFA will
refund any prepaid, unearned advisory fees based on the effective date of termination.
Terminations will not affect liabilities or obligations from transactions initiated in client accounts prior to
termination. In the event the client terminates the investment advisory agreement, JFA will not liquidate
any securities in the account unless instructed by the client to do so. In the event of client’s death or
disability, JFA will continue management of the account until we are notified of client’s death or
disability and given alternative instructions by an authorized party. Our ongoing management and/or
ability to effect transactions in a client’s account(s) may be limited by restrictions placed on accounts by
the client’s broker/custodian.
Financial Planning Services
In the event that either the client or JFA wishes to terminate the financial planning agreement before
completion of the plan, either party may terminate the agreement at any time by providing written
notice to the other party. Upon termination, JFA will provide the client with any work product that has
been developed up to the point of termination and a refund for any fees collected for services not yet
provided through the date of termination.
ITEM 6 - PERFORMANCE-BASED FEES AND SIDE-BY-SIDE MANAGEMENT
JFA does not charge performance-based fees or other fees based on a share of capital gains or on capital
appreciation of the assets of a client.
ITEM 7 - TYPES OF CLIENTS
JFA provides advisory services to individuals, high net worth individuals, trusts and estates, charitable
organizations, and businesses.
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Account Requirements
Generally, JFA requires clients to maintain a minimum portfolio size of $250,000. Withdrawal of
significant funds may result in a request for additional fund deposits to continue with management of
accounts. At our discretion, we may combine extended family accounts to meet the account size
minimum or reduce or waive the account minimum requirements.
ITEM 8 - METHODS OF ANALYSIS, INVESTMENT STRATEGIES AND RISK
OF LOSS
Methods of Analysis and Investment Strategies
JFA conducts investment management services by providing continuous management of a client’s
portfolio based on the individual needs of the client determined through personal discussions in which
goals, objectives, and risk tolerance are established. In general, portfolios are customized to meet the
investment needs of each client, and accounts with the same investment objectives are generally
managed in a similar manner.
JFA may take positions for certain clients’ accounts that are different than the positions it takes for other
clients’ accounts based on differing investment strategies and restrictions that may be imposed by
individual clients, the age of the account owner, the commencement of the timing of the account, the size
of the account as well as other factors that may distinguish accounts.
Methods of Analysis for Selecting Securities
JFA may use cyclical, fundamental, and/or technical analysis in the selection of securities.
Cyclical
Analyzes the investments sensitive to business cycles and whose performance is strongly tied to the overall
economy. For example, cyclical companies tend to make products or provide services that are in lower
demand during downturns in the economy and higher demand during upswings. Examples include the
automobile, steel, and housing industries. The stock price of a cyclical company will often rise just before
an economic upturn begins, and fall just before a downturn begins.
Fundamental
Fundamental analysts attempt to study everything that can affect the security's value, including
macroeconomic factors (like the overall economy and industry conditions) and individually specific factors
(like the financial condition and management of companies). The end goal of performing fundamental
analysis is to produce a value that an investor can compare with the security's current price in hopes of
figuring out what sort of position to take with that security (underpriced = buy, overpriced = sell or short).
Fundamental analysis is about using real data to evaluate a security's value.
Technical
A method of evaluating securities by analyzing statistics generated by market activity, such as past prices
and volume. Technical analysts do not attempt to measure a security's intrinsic value but instead use
charts and other tools to identify patterns that can suggest future activity. Technical analysts believe that
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the historical performance of stocks and markets are indications of future performance. However, there is
no guarantee that past performance will dictate future returns.
Specific Investment Strategies for Managing Portfolios
JFA typically designs portfolios to hold assets on a long-term basis. Additionally, we may use tactical
asset allocation, cash as a strategic asset, defensive, and/or concentrated portfolio strategies in the
construction and management of client portfolios. There is no guarantee that any of the following
strategies will be successful, and we make no promises or warranties as to the accuracy of our market
analysis.
Long-term Holding
JFA generally uses long-term investment strategies when managing client assets and/or providing
investment advice. To this end, our recommended investment time frames are generally three to five
years. However, changes within the portfolio will be made as needed. Diversification is recommended to
help reduce risk. JFA does not generally purchase a security for clients with the intent to sell the position
within 30 days.
Tactical Asset Allocation
JFA may use a tactical asset allocation strategy in the shorter term to deviate from a client’s long-term
strategic asset allocation target in an effort to take advantage of what we perceive as market pricing
anomalies or strong market sectors or to avoid perceived weak sectors. Once JFA achieves the desired
short-term opportunities or perceives that opportunities have passed, we generally return a client’s
portfolio to the original strategic asset mix.
Cash as a Strategic Asset
JFA may use cash as a strategic asset and may at times move or keep client’s assets in cash or cash
equivalents. While high cash levels can help protect a client’s assets during periods of market decline,
there is a risk that our timing in moving to cash is less than optimal upon either exit or reentry into the
market, potentially resulting in missed opportunities during positive market moves.
Defensive Strategies
If JFA anticipates poor near-term prospects for equity markets, we may adopt a defensive strategy for
clients’ accounts by investing substantially in fixed income securities and/or money market instruments,
or index funds. There can be no guarantee that the use of derivatives and other defensive techniques
would be successful in avoiding losses. In addition, we would use these defensive strategies for a client’s
account only to the extent not prohibited by the governing management agreement and applicable law.
Concentrated Portfolios
JFA may manage some client accounts by investing in a limited number of securities and/or sectors.
Clients should consider that the risk of a very concentrated portfolio with limited diversification may
increase the possibility of substantial losses in the account. Additional risks include depreciation of the
portfolio caused by outside events/factors, underperformance of the concentrated stock or sector,
and/or deteriorating economic or market circumstances domestically and/or internationally.
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Margin
Some clients of JFA maintain margin accounts. Clients are responsible for any brokerage or margin
charges in addition to advisory fees. Risks of using margin include “margin calls” (also called "fed calls"
or "maintenance calls"). Margin calls occur when account values decrease below minimum maintenance
margin levels established by the broker-dealer that holds the securities in the client’s account, requiring
the investor to deposit additional money or securities into their margin account. While the use of margin
borrowing can increase returns, it can also magnify losses. JFA generally manages accounts on margin
only at the client’s request.
Investing Involves Risk
Prior to entering into an agreement with JFA, the client should carefully consider:
1. That investing in securities involves risk of loss which clients should be prepared to bear;
2. That securities markets experience varying degrees of volatility;
3. That over time the client’s assets may fluctuate and at any time be worth more or less than the
amount invested; and
4. That clients should only commit assets that they feel are available for investment on a long-term
basis.
Specific Security Risks
General Risks of Owning Securities
The prices of securities held in client accounts and the income they generate may decline in response to
certain events taking place around the world. These include events directly involving the issuers of
securities in a client’s account, conditions affecting the general economy, and overall market changes.
Other contributing factors include local, regional, or global political, social, or economic instability and
governmental or governmental agency responses to economic conditions. Finally, currency, interest
rate, and commodity price fluctuations may also affect security prices and income.
Mutual Funds (Open-end Investment Company)
A mutual fund is a company that pools money from many investors and invests the money in stocks,
bonds, short-term money-market instruments, other securities or assets, or some combination of these
investments. The portfolio of the fund consists of the combined holdings it owns. Each share represents
an investor’s proportionate ownership of the fund’s holdings and the income those holdings generate.
The price that investors pay for mutual fund shares is the fund’s per share net asset value (NAV) plus any
transaction fees that the custodian imposes at the time of purchase.
The benefits of investing through mutual funds include:
Professionally Managed
Mutual funds are professionally managed by investment advisers who research, select, and monitor the
performance of the securities the fund purchases.
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Diversification
Mutual funds typically have the benefit of diversification, which is an investing strategy that generally
sums up as “Don’t put all your eggs in one basket.” Spreading investments across a wide range of
companies and industry sectors can help lower the risk if a company or sector fails. Some investors find
it easier to achieve diversification through ownership of mutual funds rather than through ownership of
individual stocks or bonds.
Affordability
Some mutual funds accommodate investors who do not have a lot of money to invest by setting
relatively low dollar amounts for initial purchases, subsequent monthly purchases, or both.
Liquidity
At any time, mutual fund investors can readily redeem their shares at the current NAV, less any fees and
charges assessed on redemption.
Mutual funds also have features that some investors might view as disadvantages:
Lack of Control
Investors typically cannot ascertain the exact make-up of a fund’s portfolio at any given time, nor can
they directly influence which securities the fund manager buys and sells or the timing of those trades.
Price Uncertainty
With an individual stock, investors can obtain real-time (or close to real-time) pricing information with
relative ease by checking financial websites or by calling a broker or your investment adviser. Investors
can also monitor how a stock’s price changes from hour to hour—or even second to second. By contrast,
with a mutual fund, the price at which an investor purchases or redeems shares will typically depend on
the fund’s NAV, which the fund might not calculate until many hours after the investor placed the order.
In general, mutual funds must calculate their NAV at least once every business day, typically after the
major U.S. exchanges close.
Tax Consequences of Mutual Funds
When investors buy and hold an individual stock or bond, the investor must pay income tax each year on
the dividends or interest the investor receives. However, the investor will not have to pay any capital
gains tax until the investor actually sells and makes a profit. Mutual funds are different. When an
investor buys and holds mutual fund shares, the investor will owe income tax on any ordinary dividends
in the year the investor receives or reinvests them. Moreover, in addition to owing taxes on any
personal capital gains when the investor sells shares, the investor may have to pay taxes each year on
the fund’s capital gains. That is because the law requires mutual funds to distribute capital gains to
shareholders if they sell securities for a profit that cannot be offset by a loss.
Exchange-Traded Funds (ETFs)
An exchange-traded fund (“ETF”) is a type of Investment Company (usually, an open-end fund or unit
investment trust) containing a basket of equities, fixed income instruments, and/or commodities. ETFs
may be structured to track the performance of a particular market index, including broad-based or
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sector-specific indexes. These “passive” ETFs seek to achieve investment results that correspond, before
fees and expenses, to the performance of the underlying index by generally holding the same securities,
or a representative sample of the securities, included in the index. However, such ETFs may not
perfectly track their target index due to fees, expenses, tracking error, market conditions, or portfolio
rebalancing. Other ETFs do not seek to replicate the performance of a specific index and instead rely on
active portfolio management. Actively managed ETFs may invest in a more limited number of securities,
may deviate significantly from market indexes, and may underperform or outperform the broader
market depending on market conditions and the effectiveness of the investment manager’s strategies.
Unlike traditional mutual funds, which can only be redeemed at the end of a trading day, ETFs trade
throughout the day on an exchange. Like mutual funds, the prices of the underlying securities and the
overall market affect ETF prices. Similarly, factors affecting a particular industry segment typically affect
ETF prices that track that particular sector.
Cash and Cash Equivalents
The account may hold cash or invest in cash equivalents. Cash equivalents include:
1. Money market funds
2. Bank sweep deposit programs (automatically moves uninvested brokerage cash into FDIC-
insured bank accounts to earn interest).
3. Commercial paper (for example, short-term notes with maturities typically up to 12 months in
length issued by corporations, governmental bodies or bank/corporation sponsored conduits
(asset-backed commercial paper));
4. Short-term bank obligations (for example, certificates of deposit, bankers' acceptances (time
drafts on a commercial bank where the bank accepts an irrevocable obligation to pay at
maturity)) or bank notes;
5. Savings association and savings bank obligations (for example, bank notes and certificates of
deposit issued by savings banks or savings associations);
6. Securities of the U.S. government, its agencies or instrumentalities that mature, or may be
redeemed, in one year or less;
7. Treasury ETFs, which may hold fixed income securities of varying maturities issued by
government agencies, floating rate treasury bonds, and TIPS; and
8. Corporate bonds and notes that mature or that may be redeemed in one year or less.
Cash and cash equivalents are the most liquid of investments. Cash and cash equivalents are considered
very low-risk investments, meaning there is little risk of losing the principal investment. Typically, low
risk also means low return and the interest an investor can earn on this type of investment is low
relative to other types of investing vehicles.
Financial Planning
The financial planning tools JFA uses to create financial plans for clients rely on various assumptions,
such as estimates of inflation, risk, economic conditions, and rates of return on security asset classes.
Return assumptions generally reflect asset class returns instead of actual investment returns, and do not
always include fees or expenses that clients would pay if they invested in some specific products.
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Financial planning software is only a tool used to help guide JFA and the client in developing an
appropriate plan, and we cannot guarantee that clients will achieve the results shown in the plan.
Results will vary based on the information provided by the client regarding the client’s assets, risk
tolerance, and personal information. Changes to the program’s underlying assumptions or differences in
actual personal, economic, or market outcomes will generally impact client results.
Clients should understand that financial planning software relies on assumptions, estimates, and
projections and therefore cannot guarantee future results. We encourage clients to review these
assumptions and limitations with us before making any changes to their investments or overall financial
plan. If the financial plan includes recommendations for investing in securities, you should understand
that investing in securities involves risk of loss, and you should be prepared to bear that risk.
Other Risks
Cybersecurity
Information and technology systems can be vulnerable to damage or interruption from computer
viruses, network failures, computer and telecommunication failures, infiltrations by unauthorized
persons and security breaches, usage errors by its professionals, power outages and catastrophic events
such as fires, tornadoes, floods, hurricanes, and earthquakes. Although we have implemented various
measures to manage risks relating to these types of events, if these systems are compromised, or
become inoperable for extended periods of time, or cease to function properly, we may have to make a
significant investment to fix or replace them. The failure of these systems can cause significant
interruptions in our operations and result in a failure to maintain the security, confidentiality or privacy
or sensitive data, including personal information relating to clients. Such a failure could potentially harm
our reputation, subject us to legal claims, and otherwise have an adverse impact on our ability to
perform advisory functions.
Pandemics and Other Public Health Crises
Pandemics and other health crises, such as the outbreak of an infectious disease such as severe acute
respiratory syndrome, avian flu, H1N1/09 flu and COVID-19 or any other serious public health concern,
together with any resulting restrictions on travel or quarantines imposed, could have a negative impact
on the economy, and business activity in any of the areas in which client investments may be located.
Such disruption, or the fear of such disruption, could have a significant and adverse impact on the
securities markets, lead to increased short-term market volatility or a significant market downturn, and
can have adverse long-term effects on world economies and markets generally.
ITEM 9 - DISCIPLINARY INFORMATION
JFA and our personnel seek to maintain the highest level of business professionalism, integrity, and
ethics. JFA does not have any disciplinary information to disclose.
ITEM 10 - OTHER FINANCIAL INDUSTRY ACTIVITIES AND AFFILIATIONS
As a registered investment adviser, we are required to disclose when our firm, or our personnel, have
any other financial industry affiliations.
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Representatives of Broker-Dealer and Licensed Insurance Agents
Certain associated persons of JFA also serve as registered representative/registered principal of Osaic,
Inc., a FINRA-registered broker-dealer/member SIPC and offer securities products in that capacity. These
individuals are also licensed as insurance agents and recommend life insurance and variable insurance
products. When acting in their capacity as registered representative/principal or insurance agent, these
individuals receive commission-based compensation, including commissions and other transaction-
based compensation, from Osaic, Inc. and from insurance companies whose products they recommend.
These activities are separate and apart from the advisory services provided by JFA.
The receipt of commissions creates a conflict of interest, as it provides an incentive for these individuals
to recommend securities or insurance products that generate compensation rather than recommending
investments solely based on a client’s needs. In addition, clients who purchase such products typically
pay commissions or other transaction-based charges in addition to advisory fees paid to JFA. To address
these conflicts, JFA and its associated persons operate under a fiduciary duty that requires them to place
the interests of our clients ahead of their own and to make recommendations that they believe are in
the best interest of the client.
Clients are not obligated to purchase securities or insurance products through these individuals. If
clients choose to implement recommendations made as part of their financial plan, they may do so
through JFA’s associated persons acting in their separate capacities as registered representative/
principal or insurance agent, or through any other broker-dealer, insurance agent, or professional of
their choosing.
ITEM 11 - CODE OF ETHICS, PARTICIPATION OR INTEREST IN CLIENT
TRANSACTIONS AND PERSONAL TRADING
Code of Ethics
JFA believes that we owe clients the highest level of trust and fair dealing. As part of our fiduciary duty,
we place the interests of our clients ahead of the interests of the firm and our personnel. JFA’s
personnel are required to conduct themselves with integrity at all times and follow the principles and
policies detailed in our Code of Ethics.
JFA’s Code of Ethics attempts to address specific conflicts of interest that either we have identified or
that could likely arise. JFA’s personnel are required to follow clear guidelines from the Code of Ethics in
areas such as gifts and entertainment, other business activities, prohibitions of insider trading, and
adherence to applicable state and federal securities laws. Additionally, individuals who formulate
investment advice for clients, or who have access to nonpublic information regarding any clients’
purchase or sale of securities are subject to personal trading policies governed by the Code of Ethics (see
below).
JFA will provide a complete copy of the Code of Ethics to any client or prospective client upon request.
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Personal Trading Practices
JFA and our personnel may purchase or sell securities for themselves, regardless of whether the
transaction would be appropriate for a client’s account. JFA and our personnel may purchase or sell
securities for themselves that we also utilize for clients. This presents a potential conflict of interest as
we may have an incentive to take investment opportunities from clients for our own benefit, favor our
personal trades over client transactions when allocating trades, or to use the information about the
transactions we intend to make for clients to our personal benefit by trading ahead of clients.
Our policies to address these conflicts include the following:
1. We conduct all personal and proprietary trades in a manner that all client accounts receive fair
and equitable treatment. Consequently, clients receive the opportunity to act on investment
decisions prior to and in preference to accounts of JFA and our personnel.
2. JFA prohibits trading in a manner that takes personal advantage of price movements caused by
client transactions.
3. JFA requires our personnel to report personal securities transactions on a quarterly basis.
4. Under certain limited circumstances, we may make exceptions to the policies stated above. If
applicable, JFA will maintain records of these trades including the reasons for any exceptions.
ITEM 12 - BROKERAGE PRACTICES
The Custodian and Brokers We Use
Clients must maintain assets in an account at a “qualified custodian,” generally a broker-dealer or bank.
We recommend that clients use Fidelity Institutional Wealth Services, a division of Fidelity Brokerage
Services, Inc. (“Fidelity”), a business unit of Fidelity Investments that provides custody, clearing, and
related services to independent investment advisers like us. Client assets are generally held at National
Financial Services LLC (“NFS”), a FINRA-registered broker-dealer and member SIPC. Additionally, we
previously recommended that clients custody assets with NFS through our broker-dealer relationship
with Osaic, Inc. (“Osaic”) where some JFA client accounts are still held. JFA is independently owned and
operated and unaffiliated with Fidelity/NFS/Osaic.
While we recommend that clients use Fidelity as custodian, the client must decide whether to do so and
open accounts with Fidelity by entering into account agreements directly with them. We do not open
accounts for clients, although we may assist them in doing so. Our recommendation of Fidelity is based
on a variety of factors we believe are relevant to clients, which include financial strength and stability,
breadth of available investment products, quality of execution, pricing, technology, reporting
capabilities, operational efficiency, service support, and overall capabilities.
Fidelity and its affiliates typically do not charge separate custody fees. Instead, Fidelity and NFS are
compensated through commissions, transaction fees, mark-ups or mark-downs, mutual fund servicing
fees, or other fees and charges paid directly by clients. These fees are separate from and in addition to
the advisory fees clients pay to us.
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Our recommendation of Fidelity creates a conflict of interest because JFA and our supervised persons
may receive economic or non-cash benefits from Fidelity or its affiliates as a result of our advisory
relationship with them. These benefits can include, but are not limited to, access to institutional
technology platforms, data aggregation, portfolio accounting and reporting tools, trading and
operational support, practice-management consulting, educational events, training, marketing
resources, and other support services. These benefits are not typically available to retail investors and
are not generally provided in connection with client accounts held at other custodians. Although these
benefits are designed to assist us in servicing clients more efficiently, they may create an incentive for us
to recommend Fidelity Institutional over other custodians.
Best Execution
We have a fiduciary duty to seek best execution for client transactions. In seeking best execution, we
consider a range of factors, including the overall cost of the transaction, execution quality, financial
stability, responsiveness, and the custodial platform’s ability to support our investment strategies. We
periodically review our custodial relationships as part of our best execution and compliance reviews.
Directed Brokerage Transactions
JFA does not allow clients to direct us to use a specific broker-dealer to execute transactions. Clients
must use the broker-dealers that JFA recommends. Not all investment advisers require their clients to
use specific brokers. Since we require clients to maintain their accounts with Fidelity, it is also important
for clients to consider and compare the significant differences between having assets custodied at
another broker-dealer, bank, or other custodian prior to opening an account with us. Some of these
differences include but are not limited to; total account costs, trading freedom, transaction
fees/commission rates, and security and technology services. By requiring clients to use Fidelity, JFA
believes we may be able to more effectively manage the client’s portfolio, achieve favorable execution
of client transactions, and lower the overall costs to the portfolio.
Aggregation and Allocation of Transactions
JFA enters transactions for each client independently and does not aggregate (combine) client orders.
Aggregating trades may benefit clients by purchasing or selling in larger blocks in an attempt to take
advantage of better pricing or lower trading costs. We do not feel that clients are at a disadvantage
because we do not aggregate client orders. JFA primarily uses mutual funds to manage client accounts.
Mutual funds are priced once daily. As the daily price is the same for each investor, we have no
opportunity to obtain better pricing through aggregating. Additionally, the broker-dealer/custodians
charge each account an individual transaction fee regardless of whether we aggregate or not, so we are
unable to lower trading costs through aggregation.
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ITEM 13 - REVIEW OF ACCOUNTS
Managed Account Reviews
Investment Management Services
JFA seeks to meet client objectives by monitoring clients’ investment portfolios on a regular basis. Each
individual client and JFA determines the frequency of review, which may be at any chosen interval. JFA
may request more immediate reviews if we determine that special circumstances or material factors
warrant additional attention such as material market, economic, or political events, or changes in a
client’s individual circumstances. Philip Johnson, Chairman, and Marcus Johnson, President and CEO,
conduct all client account reviews.
Financial Planning Services
We encourage financial planning clients whose accounts are not managed by JFA, to have their financial
plans updated annually or whenever there is a significant change in their financial or personal
circumstances.
Account Reporting
Investment Management Services
Each client receives a written statement from the custodian that includes an accounting of all holdings
and transactions in the account for the reporting period. In addition, JFA may provide additional
reporting as agreed upon by JFA and the client on a case-by-case basis.
Financial Planning Services
After the initial plan, financial planning clients only receive additional reporting upon request and as
agreed upon by JFA and the client.
ITEM 14 - CLIENT REFERRALS AND OTHER COMPENSATION
Support Products and Services
We do not receive cash compensation or direct referral fees from Fidelity, NFS, Osaic, or any of their
affiliates for referring clients or client assets to them. However, as described in Item 12 above, we and
our supervised persons may receive economic or non-cash benefits from Fidelity and its affiliates in
connection with our use of their institutional platform. These benefits may include technology,
operational support, training, marketing assistance, practice-management services, and other support
that benefits our firm but may not directly benefit client accounts. These benefits are generally not
contingent upon any specific level of client assets or transactions, but they nevertheless create a conflict
of interest because they provide an incentive for us to recommend Fidelity Institutional as a custodian.
We do not base particular investment advice, such as buying particular securities for our clients, on the
availability of Fidelity’s products and services to us.
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Client Referral Fees
If an unaffiliated solicitor introduces a client to JFA, we generally pay that solicitor a referral fee in
accordance with the requirements of Rule 206(4)-1 of the Investment Advisers Act of 1940, and any
corresponding state securities law requirements.
“Google My Business” Referrals
JFA participates in Google’s lead generation program through Google My Business (often referred to as
Google Maps and Google Search). As part of this program, our firm may be designated as "Google
Screened," a status that indicates we have passed certain background checks and qualifications required
by Google.
We pay Google for advertisements to promote our services and are charged when a potential client
reaches out to us after finding our firm through Google My Business. These leads are typically generated
through Google Search or Google Maps, where we may appear in search results or the local listings.
While we strive to provide objective, best-interest advice to our clients, we want to disclose that we are
financially involved in generating these leads through Google’s paid advertising platform. This may
influence the visibility of our firm to potential clients who are searching for financial advisory services.
If you have any questions regarding our participation in Google’s lead generation program, or how we
acquire clients, please feel free to contact us directly.
“Ramsey Solutions” Referrals
JFA has entered into a referral arrangement with The Lampo Group, LLC (dba Ramsey Solutions or “RS”),
whereby RS refers potential clients to JFA. Under this agreement, JFA pays RS a one-time training fee
and ongoing monthly fees for client referrals. When an individual is soliciting an advisor thru RS, they
will be given the names, locations and contact information of five different advisors who are
participating in the referral program. Those same five advisors receive the contact information of the
individual from RS. It is left to the discretion of the advisor whether they will make contact with the
individual. Ultimately, it is the individual’s decision to evaluate the advisors that have been referred to
them.
Our firm pays a monthly subscription to RS regardless of whether a referred individual becomes a client.
There may be a conflict of interest, as RS’s recommendation of JFA is not based solely on an objective
assessment of JFA’s services but is influenced by financial compensation. Clients referred to JFA by RS do
not pay higher fees for advisory services as a result of this arrangement. However, clients should
independently evaluate whether JFA’s services meet their needs before engaging the Firm.
Outside Referrals
JFA may refer clients to unaffiliated professionals for specific needs, such as legal, and/or tax/accounting
services. In turn, these professionals may refer clients to JFA for investment management. We do not
have any agreements with individuals or companies that we refer clients to, and we do not receive any
compensation for these referrals. However, it could be concluded that JFA is receiving an indirect
economic benefit from the arrangement, as the relationships are mutually beneficial. For example, there
could be an incentive for us to recommend services of firms who refer clients to JFA.
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JFA only refers clients to professionals we believe are competent and qualified in their field, but it is
ultimately the client’s responsibility to evaluate the provider, and it is solely the client’s decision
whether to engage a recommended firm. Clients are under no obligation to purchase any products or
services through these professionals, and JFA has no control over the services provided by another firm.
Clients who choose to engage these professionals will sign a separate agreement with the other firm.
Fees charged by the other firm are separate from and in addition to fees charged by JFA.
If the client desires, JFA will work with these professionals or the client’s other advisors (such as an
accountant or attorney) to help ensure that the provider understands the client’s investments and to
coordinate services for the client. JFA does not share information with an unaffiliated professional
unless first authorized by the client.
ITEM 15 - CUSTODY
JFA has limited custody of some of our clients’ funds or securities when the clients authorize us to
deduct our management fees directly from the client’s account. A qualified custodian (generally a
broker-dealer, bank, trust company, or other financial institution) holds clients’ funds and securities.
Clients will receive statements directly from their qualified custodian at least quarterly (generally,
monthly). The statements will reflect the client’s funds and securities held with the qualified custodian
as well as any transactions that occurred in the account, including the deduction of our fee.
JFA is also deemed to have custody of clients’ funds or securities when clients have standing
authorizations with their custodian to move money from a client’s account to a third-party (“SLOA”) and
under that SLOA authorize us to designate the amount or timing of transfers with the custodian. The SEC
has set forth a set of standards intended to protect client assets in such situations, which we follow.
Clients should carefully review the account statements they receive from the qualified custodian. When
clients receive statements from JFA as well as from the qualified custodian, they should compare these
two reports carefully. Clients with any questions about their statements should contact us at the
address or phone number on the cover of this brochure. Clients who do not receive a statement from
their qualified custodian at least quarterly should also notify us.
ITEM 16 - INVESTMENT DISCRETION
Discretionary Management
JFA has full discretion to decide the specific security to trade, the quantity, and the timing of
transactions for client accounts. JFA will not contact clients before placing trades in their account, but
clients will receive confirmations directly from the broker for any trades placed unless they have chosen
to disable trade alerts in their account. Clients grant us discretionary authority in the contracts they sign
with us. Clients also give us trading authority within their accounts when they sign the custodian
paperwork.
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Certain client-imposed conditions may limit our discretionary authority, such as where the client
prohibits transactions in specific security types. See also Tailored Services and Client Imposed
Restrictions under Item 4, above.
ITEM 17 - VOTING CLIENT SECURITIES
Proxy Voting
JFA will not ask for, nor accept, voting authority for client securities. Clients will receive proxies directly
from the issuer of the security or the custodian. Clients should direct all proxy questions to the issuer of
the security.
ERISA
For accounts subject to ERISA, an authorized plan fiduciary other than JFA will retain proxy voting
authority. Our investment advisory agreement and/or the plan’s written documents will evidence and
outline this authority.
Mutual Funds
The investment adviser that manages the assets of a registered investment company (i.e., mutual fund)
generally votes proxies issued on the underlying securities held by the mutual fund.
Class Actions
JFA does not instruct or give advice to clients on whether or not to participate as a member of class
action lawsuits and will not automatically file claims on the client’s behalf. Clients should refer to their
account custodian for transaction information needed for the client to file a proof of claim in a class
action.
ITEM 18 - FINANCIAL INFORMATION
Registered investment advisers are required in this item to provide clients with certain financial
information or disclosures about the firm’s financial condition.
JFA does not require the prepayment of more than $1,200 in fees per client, six months or more in
advance, does not have or foresee any financial condition that is reasonably likely to impair our ability to
meet contractual commitments to clients, and has not been the subject of a bankruptcy proceeding.
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Form ADV, Part 2B Brochure Supplement
Philip Johnson
Marcus Johnson
Philip O. Johnson & Company, Ltd.
d/b/a Johnson Financial Advisors
1095 W. Rio Salado Pkwy., Suite 201
Tempe, AZ 85281-2610
Ph: (602) 242-4000
www.johnsonfinancial.com
March 19, 2026
This brochure supplement provides information about Philip Johnson and Marcus Johnson that
supplements the Johnson Financial Advisors brochure. You should have already received a copy of that
brochure. Please contact us at (602) 242-4000 or marcus@johnsonfinancial.com f you did not receive our
brochure or if you have any questions about the contents of this supplement. Additional information
about the above-named individuals is available on the SEC’s website at www.adviserinfo.sec.gov. ITEM
1 - COVER PAGE
Philip Johnson
ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Philip Johnson, b. 1955
Education:
• CFP®; CERTIFIED FINANCIAL PLANNER™, College for Financial Planning, 1982
• Phil attended Glendale Community College (1973) and Brigham Young University (1976-1978)
Business Background:
• Chairman, Johnson Financial Advisors, 03/2026 to present
• President, Johnson Financial Advisors, 10/1981 to 03/2026
• Chief Compliance Officer, Johnson Financial Advisors, 10/1981 to 12/2025
• Registered Principal, Osaic, Inc., 06/2024 to present
• Registered Principal, Securities America, Inc., 02/1991 to 06/2024
*Professional Designation:
Philip Johnson holds the following professional designations:
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner
Board of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL
PLANNER™ professional or a CFP® professional, and I may use these and CFP Board’s other
certification marks (the “CFP Board Certification Marks”). The CFP® certification is voluntary. No
federal or state law or regulation requires financial planners to hold the CFP® certification. You
may find more information about the CFP® certification at www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, currently an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course requirement
in March 2012. Therefore, a CFP® professional who first became certified before those
dates may not have earned a bachelor’s or higher degree or completed a financial planning
development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
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• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and
practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore,
act in the best interests of the client, at all times when providing financial advice and
financial planning. CFP Board may sanction a CFP® professional who does not abide by this
commitment, but CFP Board does not guarantee a CFP® professional's services. A client
who seeks a similar commitment should obtain a written engagement that includes a
fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code
and Standards.
ITEM 3 - DISCIPLINARY INFORMATION
Philip Johnson has no legal or disciplinary events to disclose.
ITEM 4 - OTHER BUSINESS ACTIVITIES
In addition to providing investment advice through JFA, Philip Johnson engages in the following:
Registered Principal of Unaffiliated Broker-Dealer
Philip Johnson is a Registered Principal with Osaic, Inc. (“Osaic”), a full-service broker-dealer based in
Scottsdale, Arizona, member FINRA/SIPC. When acting in his separate capacity as a Registered Principal
of Osaic, he may transact in the same security types that are utilized in JFA client accounts. However,
Phil Johnson does not earn broker-dealer commissions in advisory, or “fee-based,” accounts managed
by JFA.
Because commissions on transactions in an account may be more or less than an advisory fee for the
account would be, Mr. Johnson has a financial incentive to recommend the type of account for which he
will receive the most compensation. He controls this conflict of interest by discussing with clients the
advantages and disadvantages of establishing a fee-based account through JFA versus establishing a
commission-based account through Osaic. In commission-based accounts through Osaic, Mr. Johnson
receives 12b-1 fees from certain mutual fund companies as outlined in the fund’s prospectus. 12b-1 fees
come from fund assets, therefore, indirectly from client assets. The receipt of such fees could represent
an incentive for him to recommend funds with 12b-1 fees over funds that have no fees or lower fees.
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Mr. Johnson only receives 12b-1 fees in commission-based brokerage accounts. However, if 12b-1 fee-
paying mutual funds are held in an advisory account, any 12b-1 fees paid will be credited to the account
holder and not retained by Mr. Johnson.
Insurance Agent
Philip Johnson is independently licensed to sell annuities and life and health insurance through various
companies. When acting in this capacity, he will receive commissions for selling insurance and annuity
products. Thus, he has a financial incentive to recommend the sale of insurance products that pay
commissions. This compensation represents a conflict of interest. He controls this conflict of interest by
discussing with clients the advantages and disadvantages of insurance products in general; further, he
discusses the relative advantages and disadvantages of different insurance products. Clients are never
obligated or required to purchase insurance products from or through Mr. Johnson and may choose any
independent insurance agent and insurance company to purchase insurance products. Regardless of the
insurance agent selected, the insurance agent or agency will receive normal commissions from the sale.
ITEM 5 - ADDITIONAL COMPENSATION
Aside from broker-dealer and insurance-related commissions as described above, Philip Johnson’s only
compensation comes from his regular salary and business distributions from his ownership of JFA.
ITEM 6 - SUPERVISION
Marcus Johnson is the Chief Compliance Officer of JFA. He is responsible for developing, overseeing and
enforcing the firm’s compliance programs that have been established to monitor and supervise the
activities and services provided by the firm and its representatives. Marcus Johnson can be contacted at
602-242-4000.
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Marcus Johnson
ITEM 2 - EDUCATIONAL BACKGROUND AND BUSINESS EXPERIENCE
Marcus Johnson, b. 1986
Education:
• CFP®; CERTIFIED FINANCIAL PLANNER™, College for Financial Planning, 2014
• Boston University, Certificate in Financial Planning, 2013
• Marriott School of Business at Brigham Young University, B.S. in Business Management –
Finance, 2010
Business Background:
Investment Adviser Representative, Johnson Financial Advisors, 02/2012 to present
• President and CEO, Johnson Financial Advisors, 03/2026 to present
• Chief Compliance Officer, Johnson Financial Advisors, 01/2026 to present
•
• Registered Representative, Osaic, Inc., 06/2024 to present
• Registered Representative, Securities America, Inc., 07/2010 to 06/2024
*Professional Designation:
Marcus Johnson holds the following professional designations:
CERTIFIED FINANCIAL PLANNER™ professional
I am certified for financial planning services in the United States by Certified Financial Planner
Board of Standards, Inc. (“CFP Board”). Therefore, I may refer to myself as a CERTIFIED FINANCIAL
PLANNER™ professional or a CFP® professional, and I may use these and CFP Board’s other
certification marks (the “CFP Board Certification Marks”). The CFP® certification is voluntary. No
federal or state law or regulation requires financial planners to hold the CFP® certification. You
may find more information about the CFP® certification at www.CFP.net.
CFP® professionals have met CFP Board’s high standards for education, examination, experience, and
ethics. To become a CFP® professional, currently an individual must fulfill the following requirements:
• Education – Earn a bachelor’s degree or higher from an accredited college or university
and complete CFP Board-approved coursework at a college or university through a CFP
Board Registered Program. The coursework covers the financial planning subject areas
CFP Board has determined are necessary for the competent and professional delivery of
financial planning services, as well as a comprehensive financial plan development
capstone course. A candidate may satisfy some of the coursework requirement through
other qualifying credentials. CFP Board implemented the bachelor’s degree or higher
requirement in 2007 and the financial planning development capstone course requirement
in March 2012. Therefore, a CFP® professional who first became certified before those
dates may not have earned a bachelor’s or higher degree or completed a financial planning
development capstone course.
• Examination – Pass the comprehensive CFP® Certification Examination. The examination is
designed to assess an individual’s ability to integrate and apply a broad base of financial
planning knowledge in the context of real-life financial planning situations.
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• Experience – Complete 6,000 hours of professional experience related to the personal
financial planning process, or 4,000 hours of apprenticeship experience that meets
additional requirements.
• Ethics – Satisfy the Fitness Standards for Candidates for CFP® Certification and Former CFP®
Professionals Seeking Reinstatement and agree to be bound by CFP Board’s Code of Ethics
and Standards of Conduct (“Code and Standards”), which sets forth the ethical and
practice standards for CFP® professionals.
Individuals who become certified must complete the following ongoing education and ethics
requirements to remain certified and maintain the right to continue to use the CFP Board
Certification Marks:
• Ethics – Commit to complying with CFP Board’s Code and Standards. This includes a
commitment to CFP Board, as part of the certification, to act as a fiduciary, and therefore,
act in the best interests of the client, at all times when providing financial advice and
financial planning. CFP Board may sanction a CFP® professional who does not abide by this
commitment, but CFP Board does not guarantee a CFP® professional's services. A client
who seeks a similar commitment should obtain a written engagement that includes a
fiduciary obligation to the client.
• Continuing Education – Complete 30 hours of continuing education every two years to
maintain competence, demonstrate specified levels of knowledge, skills, and abilities, and
keep up with developments in financial planning. Two of the hours must address the Code
and Standards.
ITEM 3 - DISCIPLINARY INFORMATION
Marcus Johnson has no disciplinary history to disclose.
ITEM 4 - OTHER BUSINESS ACTIVITIES
In addition to providing investment advice through JFA, Marcus Johnson engages in the following:
Registered Representative of Unaffiliated Broker-Dealer
Marcus Johnson is a Registered Representative with Osaic, Inc. (“Osaic”), a full-service broker-dealer
based in Scottsdale, Arizona, member FINRA/SIPC. When acting in his separate capacity as a Registered
Representative of Osaic, he may transact in the same security types that are utilized in JFA client
accounts. However, Phil Johnson does not earn broker-dealer commissions in advisory, or “fee-based,”
accounts managed by JFA.
Because commissions on transactions in an account may be more or less than an advisory fee for the
account would be, Mr. Johnson has a financial incentive to recommend the type of account for which he
will receive the most compensation. He controls this conflict of interest by discussing with clients the
advantages and disadvantages of establishing a fee-based account through JFA versus establishing a
commission-based account through Osaic. In commission-based accounts through Osaic, Mr. Johnson
receives 12b-1 fees from certain mutual fund companies as outlined in the fund’s prospectus. 12b-1 fees
come from fund assets, therefore, indirectly from client assets. The receipt of such fees could represent
an incentive for him to recommend funds with 12b-1 fees over funds that have no fees or lower fees.
vi
Johnson Financial Advisors
Part 2B Supplements
Mr. Johnson only receives 12b-1 fees in commission-based brokerage accounts. However, if 12b-1 fee-
paying mutual funds are held in an advisory account, any 12b-1 fees paid will be credited to the account
holder and not retained by Mr. Johnson.
Insurance Agent
Marcus Johnson is independently licensed to sell annuities and life and health insurance through various
companies. When acting in this capacity, he will receive commissions for selling insurance and annuity
products. Thus, he has a financial incentive to recommend the sale of insurance products that pay
commissions. This compensation represents a conflict of interest. He controls this conflict of interest by
discussing with clients the advantages and disadvantages of insurance products in general; further, he
discusses the relative advantages and disadvantages of different insurance products. Clients are never
obligated or required to purchase insurance products from or through Mr. Johnson and may choose any
independent insurance agent and insurance company to purchase insurance products. Regardless of the
insurance agent selected, the insurance agent or agency will receive normal commissions from the sale.
ITEM 5 - ADDITIONAL COMPENSATION
Marcus Johnson’s only compensation comes from his regular salary and the business he brings to JFA.
ITEM 6 - SUPERVISION
Marcus Johnson is the Chief Compliance Officer of JFA. He is responsible for developing, overseeing and
enforcing the firm’s compliance programs that have been established to monitor and supervise the
activities and services provided by the firm and its representatives. Marcus Johnson can be contacted at
602-242-4000.
vii
Johnson Financial Advisors
Part 2B Supplements
Privacy Information
Rev. January 2026
FACTS
WHAT DOES JOHNSON FINANCIAL ADVISORS DO WITH YOUR
PERSONAL INFORMATION?
Why?
Financial companies choose how they share your personal information.
Federal law gives consumers the right to limit some but not all sharing.
Federal law also requires us to tell you how we collect, share, and protect
your personal information. Please read this notice carefully to understand
what we do.
What?
The types of personal information we collect and share depend on the
product or service you have with us. This information can include:
Social Security number and income
•
• account balances and transaction history
• assets and risk tolerance
When you are no longer our customer, we continue to share your
information as described in this notice.
How?
All financial companies need to share customers’ personal information to
run their everyday business. In the section below, we list the reasons
financial companies can share their customers’ personal information; the
reasons Johnson Financial Advisors chooses to share; and whether you can
limit this sharing.
Reasons we can share your personal
information
Can you limit
this sharing?
Does
Johnson
Financial
Advisors
share?
YES
NO
For our everyday business purposes -
as permitted by law
NO
We Don’t Share
For our marketing purposes - to offer our products and
services to you
For joint marketing with other financial companies
NO
We Don’t Share
NO
We Don’t Share
For our affiliates’ everyday business purposes -
information about your transactions and experiences
NO
We Don’t Share
For our affiliates’ everyday business purposes -
information about your creditworthiness
For nonaffiliates to market to you
NO
We Don’t Share
Questions? Call (602) 242-4000 or go to www.johnsonfinancial.com
Page 2
WHO WE ARE
Who is providing this notice?
Johnson Financial Advisors
WHAT WE DO
How does Johnson Financial
Advisors protect my personal
information?
To protect your personal information from unauthorized
access and use, we use security measures that comply with
federal law. These measures include computer safeguards
and secured files and buildings.
We collect your personal information, for example, when you
seek advice about your investments
How does Johnson Financial
Advisors collect my personal
information?
tell us about your investment or retirement portfolio
tell us about your investment or retirement earnings
•
• enter into an investment advisory contract
•
•
• give us your contact information
We also collect your personal information from other
companies.
Why can’t I limit all sharing?
Federal law gives you the right to limit only:
•
sharing for affiliates’ everyday business purposes -
information about your creditworthiness
sharing for nonaffiliates to market to you
• affiliates from using your information to market to you
•
State laws and individual companies may give you additional
rights to limit sharing.
DEFINITIONS
Affiliates
Companies related by common ownership or control. They
can be financial and nonfinancial companies.
Johnson Financial Advisors has no affiliates
•
Nonaffiliates
Companies not related by common ownership or control.
They can be financial and non-financial companies.
•
Johnson Financial Advisors does not share with
nonaffiliates so they can market to you
Joint Marketing
A formal agreement between nonaffiliated financial
companies that together market financial products or
services to you.
Johnson Financial Advisors does not jointly market
•