Overview
- Headquarters
- Yorktown Heights, NY
- Average Client Assets
- $2.4 million
- SEC CRD Number
- 147625
Fee Structure
Primary Fee Schedule (JOSEPH P. LUCIA & ASSOCIATES, LLC ADV BROCHURE)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $500,000 | 1.50% |
| $500,001 | $2,000,000 | 1.25% |
| $2,000,001 | $5,000,000 | 1.00% |
| $5,000,001 | $10,000,000 | 0.85% |
| $10,000,001 | and above | 0.75% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $13,750 | 1.38% |
| $5 million | $56,250 | 1.12% |
| $10 million | $98,750 | 0.99% |
| $50 million | $398,750 | 0.80% |
| $100 million | $773,750 | 0.77% |
Clients
- HNW Share of Firm Assets
- 63.03%
- Total Client Accounts
- 1,645
- Discretionary Accounts
- 1,645
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
Primary Brochure: JOSEPH P. LUCIA & ASSOCIATES, LLC ADV BROCHURE (2026-03-25)
View Document Text
Joseph P. Lucia & Associates, LLC
3505 Hill Blvd., Suite J
Yorktown Heights, New York 10598
Telephone: (914) 352-6600
Facsimile: (914) 352-6601
www.luciaandassociates.net
March 25, 2026
FORM ADV PART 2A
BROCHURE
This brochure provides information about the qualifications and business practices of Joseph P. Lucia
& Associates, LLC. If you have any questions about the contents of this brochure, please contact us at
(914) 352-6600. The information in this brochure has not been approved or verified by the United
States Securities and Exchange Commission or by any state securities authority.
Additional information about Joseph P. Lucia & Associates, LLC is also available on the SEC's website
at www.adviserinfo.sec.gov. The searchable IARD/CRD number for Joseph P. Lucia & Associates,
LLC is 147625.
Joseph P. Lucia & Associates, LLC is a Registered Investment Adviser. Registration with the United
States Securities and Exchange Commission or any state securities authority does not imply a certain
level of skill or training.
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Item 2 Material Changes
Form ADV Part 2 requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser's disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Since our last annual updating amendment dated March 11, 2025, we have no material changes to
report.
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Item 3 Table Of Contents
Item 1 Cover Page
Item 2 Material Changes
Item 3 Table Of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State Registered Advisers
Item 20 Additional Information
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Item 4 Advisory Business
Description of Services and Fees
Joseph P. Lucia & Associates, LLC is a registered investment adviser based in Yorktown Heights, New
York. We are organized as a limited liability company under the laws of the State of New York. We
have been providing investment advisory services since 2008. Joseph P. Lucia is the Managing
Principal and Chief Compliance Officer of our firm.
The following paragraphs describe our services and fees. Please refer to the description of each
investment advisory service listed below for information on how we tailor our advisory services to your
individual needs. As used in this brochure, the words "we", "our" and "us" refer to Joseph P. Lucia &
Associates, LLC and the words "you", "your" and "client" refer to you as either a client or prospective
client of our firm.
We are an independent financial adviser that provides wealth management services by incorporating
financial planning, investment portfolio management, insurance planning, and estate planning. The
combination of industry experience and comprehensive research allows our firm to provide quality
advisory services to our clients tailored to their individual needs and circumstances.
Portfolio Management Services
We offer discretionary management services to our clients and prospective clients. Our investment
advice is tailored to meet our clients' needs and investment objectives. If you retain our firm for
portfolio management services, we will meet with you to determine your investment objectives, risk
tolerance, and other relevant information (the "suitability information") at the beginning of our advisory
relationship. We will use the suitability information we gather from our initial meeting to develop a
strategy that enables our firm to give you continuous and focused investment advice and/or to make
investments on your behalf. Once we construct an investment portfolio for you, we will monitor your
portfolio's performance on an ongoing basis, and will re-balance the portfolio as required by changes in
market conditions and in your financial circumstances.
Generally, our clients grant us discretionary authority over the transactions in their accounts.
Discretionary authorization will allow our firm to determine the specific securities, and the amount of
securities, to be purchased or sold for your account without your approval prior to each transaction.
Discretionary authority is typically granted by the investment advisory agreement you sign with our
firm, a power of attorney, or trading authorization forms.
Clients who executed a Non-Discretionary Investment Advisory Contract for portfolio management
services prior to January 1, 2020 are grandfathered and will remain on the agreement in effect.
Our current fee for portfolio management services is based on a percentage of your assets we manage
and is set forth in the following fee schedule:
Assets Under Management
$1 to $500,000
$500,001 to $2,000,000
$2,000,001 to $5,000,000
$5,000,001 to $10,000,000
Above $10,000,000
Annual Fee
1.50%
1.25%
1.00%
0.85%
0.75%
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Our annual portfolio management fees are billed and payable quarterly in arrears. For most accounts,
the fees are calculated based on an average daily balance. However, for certain accounts the fees
are calculated based on the value of the account on the last day of the previous quarter. If the portfolio
management agreement is executed at any time other than the first day of a calendar quarter, our fees
will apply on a pro rata basis, which means that the advisory fee is payable in proportion to the number
of days in the quarter for which you are a client. Our advisory fee is negotiable, depending on
individual client circumstances.
At our discretion, we may combine the account values of family members living in the same household
to determine the applicable advisory fee. For example, we may combine account values for you and
your minor children, joint accounts with your spouse, and other types of related accounts. Combining
account values may increase the asset total, which may result in your paying a reduced advisory fee
based on the available breakpoints in our fee schedule stated above.You may limit our discretionary
authority (for example, limiting the types of securities that can be purchased or sold for your account)
by providing our firm with your restrictions and guidelines in writing.
We will deduct our fee directly from your account through the qualified custodian holding your funds
and securities. We will deduct our advisory fee only when the following requirements are met:
• You provide our firm with written authorization permitting the fees to be paid directly from your
account held by the qualified custodian.
• The qualified custodian agrees to send you a statement, at least quarterly, indicating all
amounts dispersed from your account including the amount of the advisory fee paid directly to
our firm.
We encourage you to reconcile our invoices with the statement(s) you receive from the qualified
custodian. If you find any inconsistent information between our invoice and the statement(s) you
receive from the qualified custodian, please call our main office number located on the cover page of
this brochure.
You may terminate the portfolio management agreement upon notice to our firm. You will incur a pro
rata charge for services rendered prior to the termination of the portfolio management agreement,
which means you will incur advisory fees only in proportion to the number of days in the quarter for
which you are a client. Because fees are charged in arrears, no refund policy is necessary.
Financial Planning and Consulting Services
We offer financial planning and consulting services. Financial planning will typically involve providing a
variety of advisory services to clients regarding the management of their financial resources based
upon an analysis of their individual needs. Consulting services primarily involves advising clients on
specific financial-related topics through periodic discussions with the client as needed. Financial
planning and consulting may include, but are not limited to life insurance; tax concerns; retirement
planning; investment planning; college planning; and debt/credit planning. If you retain our firm for
financial planning services, we will meet with you to gather information about your financial
circumstances and objectives. Once we review and analyze the information you provide to our firm, we
present you with a strategy designed to help you achieve your stated financial goals and objectives.
Financial plans and consultations are based on the financial information you provide to our firm at the
time we present the strategy and/or provide advice to you. You must promptly notify our firm if your
financial situation, goals, objectives, or needs change.
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You are under no obligation to act on our recommendations. Should you choose to act on any of our
recommendations, you are not obligated to implement the recommendations through any of our other
investment advisory services. Moreover, you may act on our recommendations by placing securities
transactions with any brokerage firm.
We charge a fixed fee for financial planning services, which generally ranges from $500 to $10,000.
The fixed fee for consulting services will vary depending on the nature of the advice requested.
Additionally, all financial planning and consulting fees are negotiable depending upon the complexity
and scope of the plan, your financial situation, your objectives, and the estimated time needed to
provide the agreed upon services.
Consulting services are also offered on an on-going annual basis for a fixed fee, which generally
ranges from $500 - $5,000 annually. As part of this annual retainer program, we will generally establish
a regular planning cycle to work with you in managing specific aspects of the overall financial plan that
are unique to your situation. Additionally, we may meet with your other professional advisers (financial,
legal, real estate, tax, etc.) for a series of information gathering and/or implementation meetings. We
will act as a project manager to coordinate the work of the appropriate parties in a manner consistent
with your long-term desired outcome. As your financial situation, goals, objectives, or needs change,
you must promptly notify us.
Generally, we require that you pay 25% of the agreed upon planning and/or consulting fee in advance,
with the remaining portion due in 25% installments every three months thereafter. Payments are due
on the first day of the relevant billing period. Limited scope general consulting fees may be payable
upon completion of the consultation as agreed upon on a case-by-case basis. In any case, we do not
require prepayment of a fee more than six months in advance and in excess of $1,200.
You may terminate financial planning and/or consulting services upon notice to our firm. You will incur
a pro rata charge for services rendered prior to the termination of the agreement. If you have pre-
paid financial planning and/or consulting fees that we have not yet earned, you will receive a prorated
refund of those fees.
Selection of Other Advisers
We may recommend that you use the services of a third party money manager ("TPMM") to manage
all, or a portion of, your investment portfolio. After gathering information about your financial situation
and objectives, we may recommend that you engage a specific TPMM or investment program. Factors
that we take into consideration when making our recommendation(s) include, but are not limited to, the
following: the TPMM's performance, methods of analysis, fees, your financial needs, investment goals,
risk tolerance, and investment objectives. We will monitor the TPMM(s)' performance to ensure its
management and investment style remains aligned with your investment goals and objectives.
The TPMM(s) will actively manage your portfolio and will assume discretionary investment authority
over your account. We will assume discretionary authority to hire and fire TPMM(s) and/or reallocate
your assets to other TPMM(s) where we deem such action appropriate
We do not charge you a separate fee for the selection of other advisers. We will share in the advisory
fee you pay directly to the TPMM. The advisory fee you pay to the TPMM is established and payable in
accordance with the brochure provided by each TPMM to whom you are referred. These fees may or
may not be negotiable. Our compensation may differ depending upon the individual agreement we
have with each TPMM. As such, a conflict of interest exists where our firm or persons associated with
our firm has an incentive to recommend one TPMM over another TPMM with whom we have more
favorable compensation arrangements or other advisory programs offered by TPMMs with whom we
have less or no compensation arrangements.
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You may be required to sign an agreement directly with the recommended TPMM(s). You may
terminate your advisory relationship with the TPMM according to the terms of your agreement with the
TPMM. You should review each TPMM's brochure for specific information on how you may terminate
your advisory relationship with the TPMM and how you may receive a refund, if applicable. You should
contact the TPMM directly for questions regarding your advisory agreement with the TPMM.
Types of Investments
We offer advice on equity securities (including exchange listed securities, over-the-counter securities,
exchange traded funds, and foreign issuers, such as American Depository Receipts), warrants,
corporate debt and municipal securities (bonds), commercial paper, certificates of deposit, investment
company securities (including variable life insurance, variable annuities, and mutual fund shares),
money markets, real estate investment trusts ("REITs"), US Government securities, options contracts
on securities and commodities, futures (intangibles and tangibles), and interest in partnerships
investing in real estate, oil and gas interests, and other pooled investments.
Additionally, we may advise you on any type of investment that we deem appropriate based on your
stated goals and objectives. We may also provide advice on any type of investment held in your
portfolio at the inception of our advisory relationship.
Wrap Fee Programs
We do not participate in wrap fee programs.
IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from an ERISA account to an account that we
manage or provide investment advice to, because the assets increase our Assets Under Management
and, in turn, our advisory fees. In contrast, we receive less, or no, compensation if assets remain in the
current plan or are rolled over to another Company's plan in which you may participate.
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Assets Under Management
As of February 25, 2026, we provide continuous management services for $388,002,041 in client
assets on a discretionary basis.
Item 5 Fees and Compensation
Please refer to the "Advisory Business" section in this Brochure for information on our advisory fees,
fee deduction arrangements, and refund policy according to each service we offer.
Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses. You will also incur transaction charges and/or
brokerage fees when purchasing or selling securities. These charges and fees are typically imposed by
the broker-dealer or custodian through which your account transactions are executed. We do not share
in any portion of the brokerage fees/transaction charges imposed by the broker-dealer or custodian. To
fully understand the total cost you will incur, you should review all the fees charged by mutual funds,
exchange traded funds, our firm, and others. For information on our brokerage practices, please refer
to the "Brokerage Practices" section of this Disclosure Brochure.
Compensation for the Sale of Securities or Other Investment Products
Certain persons providing investment advice on behalf of our firm, including Mr. Lucia, are also
registered representatives with Purshe Kaplan Sterling Investments, Inc. (PKS), a securities broker-
dealer, and a member of the Financial Industry Regulatory Authority and the Securities Investor
Protection Corporation and are eligible to receive commission-based compensation in connection with
the purchase and sale of securities, including 12b-1 fees for the sale of investment company products.
Compensation earned by these persons in their capacities as registered representatives of PKS is
separate and in addition to our advisory fees. This practice presents a conflict of interest because
persons providing investment advice to advisory clients on behalf of our firm who are registered
representatives have an incentive to recommend investment products based on the compensation
received rather than solely based on your needs. Persons providing investment advice to advisory
clients on behalf of our firm can select or recommend, and in many instances will select or
recommend, mutual fund investments in share classes that pay 12b-1 fees when clients are eligible to
purchase share classes of the same funds that do not pay such fees and are less expensive. This
presents a conflict of interest. You are under no obligation, contractually or otherwise, to purchase
securities products through any person affiliated with our firm who receives compensation described
above.
However, you are under no obligation, contractually or otherwise, to purchase securities products
through any person affiliated with our firm.
Certain persons providing investment advice on behalf of our firm, including Mr. Lucia, are also
licensed as independent insurance agents and are eligible to receive commission-based compensation
for selling insurance products, including insurance products they sell to you. Insurance commissions
earned by these persons are separate and in addition to our advisory fees. The receipt of additional
compensation could be perceived as an incentive to recommend investment products based on the
compensation received. However, you are under no obligation, contractually or otherwise, to purchase
insurance products through any person affiliated with our firm.
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Any material conflicts of interest between you and our firm, or our employees are disclosed in this
Disclosure Brochure. If at any time, additional material conflicts of interest develop, we will provide you
with written notification of the material conflicts of interest or an updated Disclosure Brochure.
IRA Rollover Considerations
As part of our investment advisory services to you, we may recommend that you withdraw the assets
from your employer's retirement plan and roll the assets over to an individual retirement account
("IRA") that we will manage on your behalf. If you elect to roll the assets to an IRA that is subject to our
management, we will charge you an asset based fee as set forth in the agreement you executed with
our firm. This practice presents a conflict of interest because persons providing investment advice on
our behalf have an incentive to recommend a rollover to you for the purpose of generating fee based
compensation rather than solely based on your needs. You are under no obligation, contractually or
otherwise, to complete the rollover. Moreover, if you do complete the rollover, you are under no
obligation to have the assets in an IRA managed by our firm.
Many employers permit former employees to keep their retirement assets in their company plan. Also,
current employees can sometimes move assets out of their company plan before they retire or change
jobs. In determining whether to complete the rollover to an IRA, and to the extent the following options
are available, you should consider the costs and benefits of:
An employee will typically have four options:
1. Leaving the funds in your employer's (former employer's) plan.
2. Moving the funds to a new employer's retirement plan.
3. Cashing out and taking a taxable distribution from the plan.
4. Rolling the funds into an IRA rollover account.
Each of these options has advantages and disadvantages and before making a change we encourage
you to speak with your CPA and/or tax attorney.
If you are considering rolling over your retirement funds to an IRA for us to manage here are a few
points to consider before you do so:
1. Determine whether the investment options in your employer's retirement plan address your
needs or whether you might want to consider other types of investments.
a. Employer retirement plans generally have a more limited investment menu than IRAs.
b. Employer retirement plans may have unique investment options not available to the
public such as employer securities, or previously closed funds.
2. Your current plan may have lower fees than our fees.
a. If you are interested in investing only in mutual funds, you should understand the cost
structure of the share classes available in your employer's retirement plan and how the
costs of those share classes compare with those available in an IRA.
b. You should understand the various products and services you might take advantage of
at an IRA provider and the potential costs of those products and services.
3. Our strategy may have higher risk than the option(s) provided to you in your plan.
4. Your current plan may also offer financial advice.
5. If you keep your assets titled in a 401k or retirement account, you could potentially delay your
required minimum distribution beyond age 70.5.
6. Your 401k may offer more liability protection than a rollover IRA; each state may vary.
a. Generally, federal law protects assets in qualified plans from creditors. Since 2005, IRA
assets have been generally protected from creditors in bankruptcies. However, there
can be some exceptions to the general rules so you should consult with an attorney if
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you are concerned about protecting your retirement plan assets from creditors.
7. You may be able to take out a loan on your 401k, but not from an IRA.
8. IRA assets can be accessed any time; however, distributions are subject to ordinary income tax
and may also be subject to a 10% early distribution penalty unless they qualify for an exception
such as disability, higher education expenses or the purchase of a home.
9. If you own company stock in your plan, you may be able to liquidate those shares at a lower
capital gains tax rate.
10.Your plan may allow you to hire us as the manager and keep the assets titled in the plan name.
It is important that you understand the differences between these types of accounts and to decide
whether a rollover is best for you. Prior to proceeding, if you have questions contact your investment
adviser representative, or call our main number as listed on the cover page of this brochure.
Item 6 Performance-Based Fees and Side-By-Side Management
We do not accept performance-based fees. Performance-based fees are fees that are based on a
share of capital gains or capital appreciation of a client's account. Our fees are calculated as described
in the Advisory Business section above, and are not charged based on a share of capital gains upon,
or capital appreciation of, the funds in your advisory account.
Side-by-side management refers to the practice of managing accounts that are charged performance-
based fees while at the same time managing accounts that are not charged performance-based fees.
We do not participate in side-by-side management of your accounts with performance-based fee
accounts.
Item 7 Types of Clients
We primarily offer investment advisory services to individuals, including high net worth individuals, and
small businesses. In general, we do not require a minimum dollar amount to open and maintain an
advisory account.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Our Methods of Analysis and Investment Strategies
Our investment strategies and advice may vary depending upon each client's specific financial
situation. As such, we determine investments and allocations based upon your predefined objectives,
risk tolerance, time horizon, financial horizon, financial information, liquidity needs, and other various
suitability factors. Your restrictions and guidelines may affect the composition of your portfolio.
No investment strategy or method of analysis can assure that any trade or investment will result in a
profit. Furthermore, each client must understand that any trade or investment could result in a loss and
that the value of any client portfolio could decline below the original investment.
We may use one or more of the following methods of analysis or investment strategies when providing
investment advice to you:
Fundamental Analysis - involves analyzing individual companies and their industry groups, such as a
company's financial statements, details regarding the company's product line, the experience and
expertise of the company's management, and the outlook for the company's industry. The resulting
data are used to measure the intrinsic value of the company's stock compared to the current market
value. Risks associated with fundamental analysis include that information obtained may be incorrect
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and the analysis may not provide an accurate estimate of earnings, which may be the basis for a
stock's value. If securities prices adjust rapidly to new information, utilizing fundamental analysis may
not result in favorable performance.
Charting and Technical Analysis - Charting involves gathering and processing of price and volume
information for a particular security. This price and volume information is analyzed using mathematical
equations. The resulting data is then applied to graphing charts, which is used to predict future price
movements based on price patterns and trends. Technical analysis involves studying past price
patterns and trends in the financial markets to predict the direction of both the overall market and
specific stocks. The risk of market timing based on technical analysis is that charts may not accurately
predict future price movements. Current prices of securities may reflect all information known about the
security and day-to-day changes in market prices of securities may follow random patterns and may
not be predictable with any reliable degree of accuracy.
Cyclical Analysis - is a type of technical analysis that involves evaluating recurring price patterns and
trends. Economic/business cycles may not be predictable and may have many fluctuations between
long-term expansions and contractions. The lengths of economic cycles may be difficult to predict with
accuracy and therefore the risk of cyclical analysis is the difficulty in predicting economic trends and
consequently the changing value of securities that would be affected by these changing trends.
Long-Term Purchases - securities purchased with the expectation that the value of those securities will
grow over a relatively long period, generally greater than one year. Long-term purchases may be
affected by unforeseen long-term changes in the company in which you are invested or in the overall
market.
Short-Term Purchases and Trading - securities purchased with the expectation that they will be sold
within a relatively short period of time, generally less than one year, to take advantage of the securities'
short-term price fluctuations. We may use trading (in general, selling securities within 30 days of
purchasing the same securities) as an investment strategy when managing your account(s). Trading is
not a fundamental part of our overall investment strategy, but we may use this strategy occasionally
when we determine that it is suitable given your stated investment objectives and tolerance for risk.
However, frequent trading can negatively affect investment performance, particularly through
increased brokerage and other transactional costs and taxes.
Short Sales - a securities transaction in which an investor sells securities he or she borrowed in
anticipation of a price decline. The investor is then required to return an equal number of shares at
some point in the future. A short seller will profit if the stock goes down in price. Short selling is very
risky. Unlike a straightforward investment in stocks where you buy shares with the expectation that
their price will increase so you can sell at a profit, in a "short sale" you borrow stocks from your
brokerage firm and sell them immediately, hoping to buy them later at a lower price. Thus, a short
seller hopes that the price of a stock will go down in the near future. A short seller thus uses declines in
the market to his advantage. He makes money when the stock prices fall and loses when prices go up.
The SEC has strict regulations in place regarding short selling. There is no ceiling on how much a
short seller can lose in a trade. The share price may keep going up and the short seller will have to pay
whatever the prevailing stock price is to buy back the shares. However, his gains have a ceiling level
because the stock price cannot fall below zero. A short seller has to undertake to pay the earnings on
the borrowed securities as long as he chooses to keep his short position open. If the company
declares huge dividends or issues bonus shares, the short seller will have to pay that amount to the
lender. Any such occurrence can skew the entire short investment and make it unprofitable. The broker
can use the funds in the short seller's margin account to buy back his loaned shares or issue a 'call
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away' to get the short seller to return the borrowed securities. If the broker makes this call when the
stock price is much higher than the price at the time of the short sale, then the investor can end up
making huge losses.
Margin Transactions - a securities transaction in which an investor borrows money to purchase a
security, in which case the security serves as collateral on the loan. Margin trading allows you to buy
more stock than you would be able to normally. An initial investment of at least $2,000 is required for a
margin account, though some brokerages require more. This deposit is known as the minimum margin.
Once the account is opened and operational, you can borrow up to 50% of the purchase price of a
stock. This portion of the purchase price that you deposit is known as the initial margin. Some
brokerages require you to deposit more than 50% of the purchase price. Not all stocks qualify to be
bought on margin. W hen you sell the stock in a margin account, the proceeds go to your broker
against the repayment of the loan until it is fully paid. There is also a restriction called the maintenance
margin, which is the minimum account balance you must maintain before your broker will force you to
deposit more funds or sell stock to pay down your loan. When this happens, it is known as a margin
call. If for any reason you do not meet a margin call, the brokerage has the right to sell your securities
to increase your account equity until you are above the maintenance margin. Additionally, your broker
may not be required to consult you before selling. Under most margin agreements, a firm can sell your
securities without waiting for you to meet the margin call and you cannot control which stock is sold to
cover the margin call. You also have to pay the interest on your loan. The interest charges are applied
to your account unless you decide to make payments. Over time, your debt level increases as interest
charges accrue against you. As debt increases, the interest charges increase, and so on. Therefore,
buying on margin is mainly used for short-term investments. The longer you hold an investment, the
greater the return that is needed to break even. In volatile markets, prices can fall very quickly. You
can lose more money than you have invested.
Options Writing - a securities transaction that involves selling options. An option is the right, but not the
obligation, to buy or sell a particular security at a specified price before the expiration date of the
option. When an investor sells an option, he or she must deliver to the buyer a specified number of
shares if the buyer exercises the option. The seller receives from the buyer a premium (the market
price of the option at a particular time) in exchange for writing the option.
Options are complex securities that involve risks and are not suitable for everyone. Options trading can
be speculative in nature and carry substantial risk of loss. It is generally recommended that you only
invest in options with risk capital. Selling options is more complicated and can be even riskier. An
option is a contract that gives the buyer the right, but not the obligation, to buy or sell an underlying
asset at a specific price on or before a certain date (the "expiration date").
The two types of options are calls and puts:
• A call gives the holder the right to buy an asset at a certain price within a specific period of time.
Calls are similar to having a long position on a stock. Buyers of calls hope that the stock will
increase substantially before the option expires.
• A put gives the holder the right to sell an asset at a certain price within a specific period of time.
Puts are very similar to having a short position on a stock. Buyers of puts hope that the price of
the stock will fall before the option expires.
The risks pertaining to options buyers are:
• Risk of losing your entire investment in a relatively short period of time.
• The risk of losing your entire investment increases if, as expiration nears, the stock is below the
strike price of the call (for a call option) or if the stock is higher than the strike price of the put
(for a put option).
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• European style options, which do not have secondary markets on which to sell the options prior
to expiration can only, realize its value upon expiration.
• Specific exercise provisions of a specific option contract may create risks.
• Regulatory agencies may impose exercise restrictions, which stops you from realizing value.
The risks pertaining to options sellers are:
• Options sold may be exercised at any time before expiration.
• Covered Call traders forgo the right to profit when the underlying stock rises above the strike
price of the call options sold and continues to risk a loss due to a decline in the underlying
stock.
• Writers of Naked Calls risk unlimited losses if the underlying stock rises.
• Writers of Naked Puts risk substantial losses if the underlying stock drops.
• Writers of naked positions run margin risks if the position goes into significant losses. Such
risks may include liquidation by the broker.
• Writers of call options can lose more money than a short seller of that stock can lose on the
same rise on that underlying stock. This is an example of how the leverage in options can work
against the option trader.
• Writers of Naked Calls are obligated to deliver shares of the underlying stock if those call
options are exercised.
• Call options can be exercised outside of market hours such that effective remedy actions
cannot be performed by the writer of those options.
• Writers of stock options are obligated under the options that they sold even if a trading market
is not available or that they are unable to perform a closing transaction.
• The value of the underlying stock may substantially rise or fall unexpectedly, leading to an
exercise prior to expiration.
Other options trading risks are:
• The complexity of some options strategies is a significant risk on its own.
• Options trading exchanges or markets and options contracts are open to changes at all times.
• Options markets have the right to halt the trading of any options, thus preventing investors from
realizing value.
• Risk of erroneous reporting of exercise value.
•
If an options brokerage firm becomes insolvent, investors trading through that firm may be
affected.
Internationally traded options have special risks due to time zone differences.
•
General risks that are not limited to options trading include market risk, sector risk and individual stock
risk. Since stock options are a derivative of stocks, options trading risks are closely related to stock
risks.
International Investments - There may be specific risks associated with investing internationally such
as changes in currency rates, foreign taxation, differences in auditing and financial standards, and
other risks which may be associated with specific country investments.
High-Yield Bonds - There may be specific risks associated with investing in high-yield bonds related to
credit worthiness, limitation on marketability of the bonds, and the ability of the borrower to repay the
debt.
Concentration of Investments - There may be increased risk and volatility in concentrating investments
in one economic sector or geographical region.
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Tax Considerations
Our strategies and investments may have unique and significant tax implications. However, unless we
specifically agree otherwise, and in writing, tax efficiency is not our primary consideration in the
management of your assets. Regardless of your account size or any other factors, we strongly
recommend that you continuously consult with a tax professional prior to and throughout the investing
of your assets.
Moreover, as a result of revised IRS regulations, custodians and broker-dealers will begin reporting the
cost basis of equities acquired in client accounts on or after January 1, 2011. Your custodian will
default to the FIFO (First-In First-Out) accounting method for calculating the cost basis of your
investments. You are responsible for contacting your tax advisor to determine if this accounting
method is the right choice for you. If your tax advisor believes another accounting method is more
advantageous, please provide written notice to our firm immediately and we will alert your account
custodian of your individually selected accounting method. Please note that decisions about cost basis
accounting methods will need to be made before trades settle, as the cost basis method cannot be
changed after settlement.
Risk of Loss
Investing in securities involves risk of loss that you should be prepared to bear. We do not represent or
guarantee that our services or methods of analysis can or will predict future results, successfully
identify market tops or bottoms, or insulate clients from losses due to market corrections or declines.
We cannot offer any guarantees or promises that your financial goals and objectives will be met. Past
performance is in no way an indication of future performance.
Recommendation of Particular Types of Securities
As disclosed under the Advisory Business section in this brochure, we advise on various types of
securities. We do not necessarily recommend one particular type of security over another, since each
client has different needs and different tolerances for risk. Each type of security has its own unique set
of associated risks. Risks can vary widely, even within the same type of securities. However, in very
general terms, the higher the anticipated return of an investment, the higher the risk of loss associated
with it.
Money Market Funds: A money market fund is technically a security. The fund managers attempt to
keep the share price constant at $1/share. However, there is no guarantee that the share price will stay
at $1/share. If the share price goes down, you can lose some or all of your principal. The U.S.
Securities and Exchange Commission ("SEC") notes that "While investor losses in money market
funds have been rare, they are possible." In return for this risk, you should earn a greater return on
your cash than you would expect from a Federal Deposit Insurance Corporation ("FDIC") insured
savings account (money market funds are not FDIC insured). Next, money market fund rates are
variable. In other words, you do not know how much you will earn on your investment next month. The
rate could go up or go down. If it goes up, that may result in a positive outcome. However, if it goes
down and you earn less than you expected to earn, you may end up needing more cash. A final risk
you are taking with money market funds has to do with inflation. Because money market funds are
considered to be safer than other investments like stocks, long-term average returns on money market
funds tends to be less than long term average returns on riskier investments. Over long periods of
time, inflation can eat away at your returns.
Certificates of Deposit: Certificates of deposit ("CD") are generally a safe type of investment since
they are insured by the Federal Deposit Insurance Company ("FDIC") up to a certain amount.
However, because the returns are generally low, there is risk that inflation outpaces the return of the
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CD. Certain CDs are traded in the market place and not purchased directly from a banking institution.
In addition to trading risk, when CDs are purchased at a premium, the premium is not covered by the
FDIC.
Municipal Securities: Municipal securities, while generally thought of as safe, can have significant
risks associated with them including, but not limited to: the credit worthiness of the governmental entity
that issues the bond; the stability of the revenue stream that is used to pay the interest to the
bondholders; when the bond is due to mature; and, whether or not the bond can be "called" prior to
maturity. When a bond is called, it may not be possible to replace it with a bond of equal character
paying the same amount of interest or yield to maturity.
Stocks: There are numerous ways of measuring the risk of equity securities (also known simply as
"equities" or "stock"). In very broad terms, the value of a stock depends on the financial health of the
company issuing it. However, stock prices can be affected by many other factors including, but not
limited to the class of stock (for example, preferred or common); the health of the market sector of the
issuing company; and, the overall health of the economy. In general, larger, better established
companies ("large cap") tend to be safer than smaller start-up companies ("small cap") are but the
mere size of an issuer is not, by itself, an indicator of the safety of the investment.
Mutual Funds and Exchange Traded Funds: Mutual funds and exchange traded funds ("ETF") are
professionally managed collective investment systems that pool money from many investors and invest
in stocks, bonds, short-term money market instruments, other mutual funds, other securities, or any
combination thereof. The fund will have a manager that trades the fund's investments in accordance
with the fund's investment objective. While mutual funds and ETFs generally provide diversification,
risks can be significantly increased if the fund is concentrated in a particular sector of the market,
primarily invests in small cap or speculative companies, uses leverage (i.e., borrows money) to a
significant degree, or concentrates in a particular type of security (i.e., equities) rather than balancing
the fund with different types of securities. ETFs differ from mutual funds since they can be bought and
sold throughout the day like stock and their price can fluctuate throughout the day. The returns on
mutual funds and ETFs can be reduced by the costs to manage the funds. Also, while some mutual
funds are "no load" and charge no fee to buy into, or sell out of, the fund, other types of mutual funds
do charge such fees which can also reduce returns. Mutual funds can also be "closed end" or "open
end". So-called "open end" mutual funds continue to allow in new investors indefinitely whereas
"closed end" funds have a fixed number of shares to sell which can limit their availability to new
investors.
ETFs may have tracking error risks. For example, the ETF investment adviser may not be able to
cause the ETF's performance to match that of its Underlying Index or other benchmark, which may
negatively affect the ETF's performance. In addition, for leveraged and inverse ETFs that seek to track
the performance of their Underlying Indices or benchmarks on a daily basis, mathematical
compounding may prevent the ETF from correlating with performance of its benchmark. In addition, an
ETF may not have investment exposure to all of the securities included in its Underlying Index, or its
weighting of investment exposure to such securities may vary from that of the Underlying Index. Some
ETFs may invest in securities or financial instruments that are not included in the Underlying Index, but
which are expected to yield similar performance.
Commercial Paper: Commercial paper ("CP") is, in most cases, an unsecured promissory note that is
issued with a maturity of 270 days or less. Being unsecured the risk to the investor is that the issuer
may default. There is a less risk in asset based commercial paper (ABCP). The difference between
ABCP and CP is that instead of being an unsecured promissory note representing an obligation of the
issuing company, ABCP is backed by securities. Therefore, the perceived quality of the ABCP
depends on the underlying securities.
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Variable Annuities: A variable annuity is a form of insurance where the seller or issuer (typically an
insurance company) makes a series of future payments to a buyer (annuitant) in exchange for the
immediate payment of a lump sum (single-payment annuity) or a series of regular payments (regular-
payment annuity). The payment stream from the issuer to the annuitant has an unknown duration
based principally upon the date of death of the annuitant. At this point, the contract will terminate and
the remainder of the funds accumulated forfeited unless there are other annuitants or beneficiaries in
the contract. Annuities can be purchased to provide an income during retirement. Unlike fixed annuities
that make payments in fixed amounts or in amounts that increase by a fixed percentage, variable
annuities, pay amounts that vary according to the performance of a specified set of investments,
typically bond and equity mutual funds. Many variable annuities typically impose asset-based sales
charges or surrender charges for withdrawals within a specified period. Variable annuities may impose
a variety of fees and expenses, in addition to sales and surrender charges, such as mortality and
expense risk charges; administrative fees; underlying fund expenses; and charges for special features,
all of which can reduce the return. Earnings in a variable annuity do not provide all the tax advantages
of 401(k)s and other before-tax retirement plans. Once the investor starts withdrawing money from
their variable annuity, earnings are taxed at the ordinary income rate, rather than at the lower capital
gains rates applied to other non-tax-deferred vehicles which are held for more than one year. Proceeds
of most variable annuities do not receive a "step-up" in cost basis when the owner dies like stocks,
bonds and mutual funds do. Some variable annuities offer "bonus credits." These are usually not free.
In order to fund them, insurance companies typically impose mortality and expense charges and
surrender charge periods. In an exchange of an existing annuity for a new annuity (so-called 1035
exchanges), the new variable annuity may have a lower contract value and a smaller death benefit;
may impose new surrender charges or increase the period of time for which the surrender charge
applies; may have higher annual fees; and provide another commission for the broker.
Real Estate Investment Trust: A real estate investment trust ("REIT") is a corporate entity which
invests in real estate and/or engages in real estate financing. A REIT reduces or eliminates corporate
income taxes. REITs can be publicly or privately held. Public REITs may be listed on public stock
exchanges. REITs are required to declare 90% of their taxable income as dividends, but they actually
pay dividends out of funds from operations, so cash flow has to be strong or the REIT must either dip
into reserves, borrow to pay dividends, or distribute them in stock (which causes dilution). After 2012,
the IRS stopped permitting stock dividends. Most REITs must refinance or erase large balloon debts
periodically. The credit markets are no longer frozen, but banks are demanding, and getting, harsher
terms to re-extend REIT debt. Some REITs may be forced to make secondary stock offerings to repay
debt, which will lead to additional dilution of the stockholders. Fluctuations in the real estate market can
affect the REIT's value and dividends.
Real Estate: Real estate is increasingly being used as part of a long-term core strategy due to
increased market efficiency and increasing concerns about the future long-term variability of stock and
bond returns. In fact, real estate is known for its ability to serve as a portfolio diversifier and inflation
hedge. However, the asset class still bears a considerable amount of market risk. Real estate has
shown itself to be very cyclical, somewhat mirroring the ups and downs of the overall economy. In
addition to employment and demographic changes, real estate is also influenced by changes in
interest rates and the credit markets, which affect the demand and supply of capital and thus real
estate values. Along with changes in market fundamentals, investors wishing to add real estate as part
of their core investment portfolios need to look for property concentrations by area or by property type.
Because property returns are directly affected by local market basics, real estate portfolios that are too
heavily concentrated in one area or property type can lose their risk mitigation attributes and bear
additional risk by being too influenced by local or sector market changes.
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Limited Partnerships: A limited partnership is a financial affiliation that includes at least one general
partner and a number of limited partners. The partnership invests in a venture, such as real estate
development or oil exploration, for financial gain. The general partner has management authority and
unlimited liability. The general partner runs the business and, in the event of bankruptcy, is responsible
for all debts not paid or discharged. The limited partners have no management authority and their
liability is limited to the amount of their capital commitment. Profits are divided between general and
limited partners according to an arrangement formed at the creation of the partnership. The range of
risks are dependent on the nature of the partnership and disclosed in the offering documents if
privately placed. Publicly traded limited partnership have similar risk attributes to equities. However,
like privately placed limited partnerships their tax treatment is under a different tax regime from
equities. You should speak to your tax adviser in regard to their tax treatment.
Futures: Futures are financial contracts obligating the buyer to purchase an asset (or the seller to sell
an asset), such as a physical commodity or a financial instrument, at a predetermined future date and
price. The primary difference between options and futures is that options give the holder the right to
buy or sell the underlying asset at expiration, while the holder of a futures contract is obligated to fulfill
the terms of his/her contract. Buyers and sellers in the futures market primarily enter into futures
contracts to hedge risk or speculate rather than to exchange physical goods. Futures are not only for
speculating. They may be used for hedging or may be a more efficient instrument to trade than the
underlying asset.
Item 9 Disciplinary Information
We are required to disclose the facts of any legal or disciplinary events that are material to a client's
evaluation of our advisory business or the integrity of our management. We do not have any required
disclosures under this item.
Item 10 Other Financial Industry Activities and Affiliations
Registrations with Broker-Dealer
Certain persons providing investment advice on behalf of our firm, including Mr. Lucia, are also
registered representatives with Purshe Kaplan Sterling Investments, inc. (PKS)., a securities broker-
dealer, and a member of the Financial Industry Regulatory Authority and the Securities Investor
Protection Corporation. See Fees and Compensation section above in this brochure for additional
information regarding this relationship.
Insurance Related Activities
Certain persons providing investment advice on behalf of our firm, including Mr. Lucia, are also
licensed as independent insurance agents. Please see the Fees and Compensation section above in
this brochure for more information on the compensation received by insurance agents who are
affiliated with our firm.
Recommendation of Other Advisers
We may recommend that you use a third party money manager ("TPMM") based on your needs and
suitability. We will not receive separate compensation, directly or indirectly, from the TPMM for
recommending that you use their services. Moreover, we do not have any other business relationships
with the recommended TPMM(s). Refer to the Advisory Business section above for additional
disclosures on this topic.
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Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
Description of Our Code of Ethics
We strive to comply with applicable laws and regulations governing our practices. Therefore, our Code
of Ethics includes guidelines for professional standards of conduct for persons associated with our
firm. Our goal is to protect your interests at all times and to demonstrate our commitment to our
fiduciary duties of honesty, good faith, and fair dealing with you. All persons associated with our firm
are expected to adhere strictly to these guidelines. Persons associated with our firm are also required
to report any violations of our Code of Ethics. Additionally, we maintain and enforce written policies
reasonably designed to prevent the misuse or dissemination of material, non-public information about
you or your account holdings by persons associated with our firm.
Clients or prospective clients may obtain a copy of our Code of Ethics by contacting us at (914) 352-
6600.
Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our firm has any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
Personal Trading Practices
Our firm or persons associated with our firm may buy or sell the same securities that we recommend to
you or securities in which you are already invested. A conflict of interest exists in such cases because
we have the ability to trade ahead of you and potentially receive more favorable prices than you will
receive. To mitigate this conflict of interest, it is our policy that neither our firm nor persons associated
with our firm shall have priority over your account in the purchase or sale of securities.
These requirements are not applicable to: (i) direct obligations of the Government of the United States;
(ii) money market instruments, bankers' acceptances, bank certificates of deposit, commercial paper,
high quality short-term debt instruments, including repurchase agreements; (iii) shares issued by
mutual funds or money market funds; and (iv) shares issued by unit investment trusts that are invested
exclusively in one or more mutual funds.
We may also combine our orders to purchase securities with your orders to purchase securities ("block
trading"). It is our policy that accounts owned by our firm, or persons associated with our firm, will not
be given preferential treatment in the allocation of trades or pricing when participating in block trades
with clients.Refer to the Brokerage Practices section at Item 12 in this brochure for information on our
block trading practices.
Item 12 Brokerage Practices
We do not maintain custody of your assets that we manage, or on which we advise you, although we
may be deemed to have custody of your assets if you give us authority to withdraw assets from your
account (see Item 15 - Custody , below). Your assets must be maintained in an account at a "qualified
custodian," generally a broker/dealer or bank. We maintain business relationships with several broker-
dealers. While you are free to choose any broker-dealer or other service provider, if you engage us for
portfolio management services, we routinely require that you establish an account with an unaffiliated
brokerage firm with which we have an existing relationship.
We are independently owned and operated and are not affiliated with recommended broker-dealer.
The recommended broker-dealer will hold your assets in a brokerage account and will buy and sell
securities when instructed by you or us. While we recommend that you use a particular broker-
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dealer/custodian, you will decide whether to do so and will open your account with the broker-
dealer/custodian by entering into an account agreement directly with them. We do not open the
account for you, although we may assist you in doing so. Not all advisors require their clients to use a
particular broker-dealer or other custodian selected by the advisor.
We primarily recommend you use Charles Schwab & Co., Inc. (Schwab), a registered broker-dealer,
member SIPC, but other recommendations may be made based on the type of account or other
individual considerations.
Research and Other Benefits
Some advisers pay brokerage firms for their services through commission revenue, as opposed to
through normal direct payments (or hard dollar fees). We do not have a formal soft dollar arrangement
with any brokerage firm. However, we may receive certain benefits provided to our firm, including but
not limited to market information and administrative services that help our firm manage your
account(s). We believe that recommended broker-dealers provide quality execution services for our
clients at competitive prices. Price is not the sole factor we consider in evaluating best execution. We
also consider the quality of the brokerage services provided by recommended broker-dealers,
including the value of the firm's reputation, execution capabilities, commission rates, and
responsiveness to our clients and our firm. In recognition of the value of the services recommended
broker-dealers provide, you may pay higher commissions and/or trading costs than those that may be
available elsewhere.
Our relationship with Schwab may include benefits provided to our firm as described more fully below.
How We Select Brokers/Custodians
We seek to recommend a custodian/broker who will hold your assets and execute transactions on
terms that are, overall, most advantageous when compared to other available providers and their
services. We consider a wide range of factors, including, among others:
• Combination of transaction execution services and asset custody services (generally without a
separate fee for custody)
• Capability to execute, clear, and settle trades (buy and sell securities for your account)
• Capability to facilitate transfers and payments to and from accounts (wire transfers, check
requests, bill payment, etc.)
• Breadth of available investment products (stocks, bonds, mutual funds, exchange-traded funds
[ETFs], etc.)
• Availability of investment research and tools that assist us in making investment decisions
• Quality of services
• Competitiveness of the price of those services (commission rates, margin interest rates, other
fees, etc.) and willingness to negotiate the prices
• Reputation, financial strength, and stability
• Prior service to us and our other clients
• Availability of other products and services that benefit us, as discussed below (see " Products
and Services Available to Us From Schwab ")
Your Brokerage and Custody Costs
For our clients' accounts that Schwab maintains, Schwab generally does not charge you separately for
custody services, but is compensated by charging you commissions or other fees on trades that it
executes or that settle into your Schwab account.
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Products and Services Available to Us From Schwab
Schwab Advisor Services (formerly called Schwab Institutional) is Schwab's business serving
independent investment advisory firms like us. They provide us and our clients with access to its
institutional brokerage— trading, custody, reporting, and related services—many of which are not
typically available to Schwab retail customers. Schwab also makes available various support services.
Some of those services help us manage or administer our clients' accounts; while others help us
manage and grow our business. Schwab's support services generally are available on an unsolicited
basis (we don't have to request them) and at no charge to us as long as our clients collectively
maintain a total of at least $10 million of their assets in accounts at Schwab. If our clients collectively
have less than $10 million in assets at Schwab, Schwab may charge us quarterly service fees of
$1,200. Following is a more detailed description of Schwab's support services:
Services That Benefit You
Schwab's institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab's services described in this
paragraph generally benefit you and your account.
Services That May Not Directly Benefit You
Schwab also makes available to us other products and services that benefit us but may not directly
benefit you or your account. These products and services assist us in managing and administering our
clients' accounts. They include investment research, both Schwab's own and that of third parties. We
may use this research to service all or a substantial number of our clients' accounts, including accounts
not maintained at Schwab. In addition to investment research, Schwab also makes available software
and other technology that:
• Provide access to client account data (such as duplicate trade confirmations and account
statements)
• Facilitate trade execution and allocate aggregated trade orders for multiple client accounts
• Provide pricing and other market data
• Facilitate payment of our fees from our clients' accounts
• Assist with back-office functions, record-keeping, and client reporting
Services That Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include:
• Educational conferences and events
• Consulting on technology, compliance, legal, and business needs
• Publications and conferences on practice management and business succession
• Access to employee benefits providers, human capital consultants, and insurance providers
Schwab may provide some of these services itself. In other cases, it will arrange for third-party vendors
to provide the services to us. Schwab may also discount or waive its fees for some of these services or
pay all or a part of a third party's fees. Schwab may also provide us with other benefits, such as
occasional business entertainment of our personnel.
Brokerage for Client Referrals
We do not receive client referrals from broker-dealers in exchange for cash or other compensation,
such as brokerage services or research.
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Directed Brokerage
We routinely require that you direct our firm to execute transactions through Schwab or another
independent, qualified custodian as described above. As such, we may be unable to achieve the most
favorable execution of your transactions and you may pay higher brokerage commissions than you
might otherwise pay through another broker-dealer that offers the same types of services. Not all
advisers require their clients to direct brokerage to particular service providers.
Certain persons providing investment advice on behalf of our firm, including Mr. Lucia, are also
registered representatives of Purshe Kaplan Sterling Investments, Inc. (PKS). These individuals are
subject to applicable rules that restrict them from conducting securities transactions away from PKS,
unless PKS provides the representative with written authorization to do so. Therefore, where these
individuals are limited to conducting certain securities transactions through PKS, it may be the case
that PKS charges higher transactions costs and/or custodial fees than another broker charges for the
same types of services. If transactions are executed though PKS, these individuals (in their separate
capacities as registered representatives of PKS, may earn commission-based compensation as result
of placing the recommended securities transactions through PKS. The receipt of additional
compensation may give us an incentive to recommend investment products based on the
compensation received. You may utilize the broker-dealer of your choice and have no obligation to
purchase or sell securities through such broker as, we recommend. We do not direct any securities
transactions for which an advisory fee is charged through PKS. Securities transactions and insurance
transactions are commission only and are not included in the calculation of advisory fees.
Please see the "Fees and Compensation" section in this Brochure for more information on the
compensation received by registered representatives who are affiliated with our firm.
Block Trades
We combine multiple orders for shares of the same securities purchased for discretionary advisory
accounts we manage (this practice is commonly referred to as "block trading"). We will then distribute a
portion of the shares to participating accounts in a fair and equitable manner. Subject to our discretion
regarding factual and market conditions, when we combine orders, each participating account pays an
average price per share for all transactions and pays a proportionate share of all transaction costs. In
the event an order is only partially filled, the shares will be allocated to participating accounts in a fair
and equitable manner, typically in proportion to the size of each client's order. Accounts owned by our
firm or persons associated with our firm may participate in block trading with your accounts; however,
they will not be given preferential treatment.
We do not block trade for non-discretionary accounts. Accordingly, non-discretionary accounts may
pay different costs than discretionary accounts pay. If you enter into non-discretionary arrangements
with our firm, we may not be able to buy and sell the same quantities of securities for you and you may
pay higher commissions, fees, and/or transaction costs than clients who enter into discretionary
arrangements with our firm.
Item 13 Review of Accounts
Joseph Lucia, Managing Principal, of Joseph P. Lucia & Associates, LLC will monitor your accounts on
a weekly basis. Investment performance will be monitored and reported to you on a quarterly basis.
The investment performance of your portfolio shall be compared against the appropriate benchmarks.
The investment program will be reviewed at least annually to assure that it continues to achieve your
stated investment objectives and is within your tolerance for risk. Since this investment program is
21
long-term in nature, we will continually review changes in your financial circumstances and investment
profile to maintain equilibrium with your investment objectives. Additional reviews may be conducted
based on various circumstances, including, but not limited to:
• contributions and withdrawals,
• year-end tax planning,
• market moving events,
• security specific events, and/or,
• changes in your risk/return objectives.
We will send you a written quarterly report in conjunction with account reviews. You will receive trade
confirmations and monthly or quarterly statements from your account custodian(s).
If you engage us for ongoing financial planning, we recommend a review meeting at least annually. If
you are a financial planning only client, we will review your financial plan only at your request and for a
separate fee. The fee will be based upon the scope of the services offer and may be hourly or offered
at a set fee. Our fee for this service is negotiable. Otherwise, we do not review or monitor financial
plan. If you do not implement your planning services through our firm, at your request, we may meet
with you to discuss asset allocation, but we will not make recommendations regarding specific
investments or provide any regular written reports to you.
Item 14 Client Referrals and Other Compensation
We do not receive any compensation from any third party in connection with providing investment
advice to you nor do we compensate any individual or firm for client referrals.
Please refer to the Brokerage Practices section above for disclosures on research and other benefits
we may receive resulting from our relationship with Schwab or other broker-dealers with which we
have business relationships.
As disclosed under the "Fees and Compensation" section in this Brochure, certain persons providing
investment advice on behalf of our firm are licensed insurance agents, and are registered
representatives with PKS, a securities broker-dealer, and a member of the Financial Industry
Regulatory Authority and the Securities Investor Protection Corporation. For information on the
potential conflicts of interest this presents, and how we address these potential conflicts, please refer
to the "Fees and Compensation" section.
Item 15 Custody
Custody Due to Standing Letter of Authorization
Joseph P. Lucia Associates may assist clients with transfer of their assets between two or more of a
client's accounts maintained at the client's custodian, or maintained with multiple custodians. When
providing this service, in order to avoid assuming custody of the client's funds or securities, Joseph P.
Lucia Associates will ensure that the client has authorized Joseph P. Lucia Associates in writing to
make such transfers and will ensure that a copy of such authorization is provided to the custodian(s).
This authorization shall specify the name and account numbers on the sending and receiving accounts
to ensure the sending custodian has a record that the client has identified the accounts for which the
transfer is being effected as belonging to the client. This ability to transfer a client's assets between the
client's accounts maintained at one or more qualified custodians if the client has authorized the adviser
in writing to make such transfers causes our firm to exercise limited custody over your funds or
securities. Pursuant to Rule 206(4)-2 (the "Custody Rule"), Joseph P. Lucia Associates has taken
steps to have controls and oversight in place to support the no-action letter issued by the SEC on
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February 21, 2017 (the "SEC no-action letter"). With respect to third party standing letters of
authorization ("SLOA") where a client may grant Joseph P. Lucia Associates the authority to direct
custodians to disburse funds to one or more third party accounts, we are deemed to have limited
custody. However, we are not required to comply with the surprise examination requirement of the
Custody Rule if we are otherwise in compliance with the seven representations noted in the February
21, 2017 no-action letter. Where the Adviser acts pursuant to a SLOA, we believe we are making a
good faith effort to comply with the representations noted in the SEC's no-action letter. Additionally,
since many of those representations involve the qualified custodian's operations, Joseph P. Lucia
Associates will collaborate closely with its custodians to ensure that the representations would be able
to be met.
Direct Debiting of Fees
Joseph P. Lucia Associates' custody of client funds is limited to our ability to deduct management fees
from client accounts and transfer monies from client accounts to third parties We do not have physical
custody of any of your funds and/or securities. Your funds and securities will be held with a bank,
broker-dealer, or other qualified custodian. As paying agent for our firm, your independent custodian
will directly debit your account(s) for the payment of our advisory fees. You will receive account
statements from the qualified custodian(s) holding your funds and securities at least quarterly. The
account statements from your custodian(s) will indicate the amount of our advisory fees deducted from
your account(s) each billing period. You should carefully review account statements for accuracy.
If you have a question regarding your account statement or if you did not receive a statement from
your custodian, please contact Joseph Lucia, Managing Principal at (914) 352-6600.
Trustee Services
Persons associated with our firm may serve as trustees to certain accounts for which we also provide
investment advisory services. In all cases, the persons associated with our firm have been appointed
trustee as a result of a family or personal relationship with the trust grantor and/or beneficiary and not
as a result of employment with our firm. Therefore, we are not deemed to have custody over the
advisory accounts for which persons associated with our firm serve as trustee.
Item 16 Investment Discretion
Before we can buy or sell securities on your behalf, you must first sign our discretionary management
agreement, a power of attorney, and/or trading authorization forms.
You may grant our firm discretion over the selection and amount of securities to be purchased or sold
for your account(s) without obtaining your consent or approval prior to each transaction. You may
specify investment objectives, guidelines, and/or impose certain conditions or investment parameters
for your account(s). For example, you may specify that the investment in any particular stock or
industry should not exceed specified percentages of the value of the portfolio and/or restrictions or
prohibitions of transactions in the securities of a specific industry or security. Please refer to the
"Advisory Business" section in this Brochure for more information on our discretionary management
services.
Clients who executed a Non-Discretionary Investment Advisory Contract for portfolio management
services prior to January 1, 2020 are grandfathered and will remain on the agreement in effect.
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Item 17 Voting Client Securities
We will not vote proxies on behalf of your advisory accounts. We will not take any action or render any
advice with respect to the voting of proxies solicited by or with respect to the issuers of securities in
which assets of the Account may be invested from time to time except as may be directed by the Client
and except as may be otherwise required by law.
If you own shares of common stock or mutual funds, you are responsible for exercising your right to
vote as a shareholder.
In most cases, you will receive proxy materials directly from the account custodian. However, in the
event we were to receive any written or electronic proxy materials, we would forward them directly to
you by mail, unless you have authorized our firm to contact you by electronic mail, in which case, we
would forward any electronic solicitation to vote proxies.
Item 18 Financial Information
We do not require the prepayment of more than $1,200 in fees six or more months in advance.
Therefore, we are not required to include a financial statement with this brochure.
We have never been the subject of a bankruptcy petition.
Item 19 Requirements for State Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
Item 20 Additional Information
Trade Errors
In the event a trading error occurs in your account, our policy is to restore your account to the position
it should have been in had the trading error not occurred. Depending on the circumstances, corrective
actions may include canceling the trade, adjusting an allocation, and/or reimbursing the account. If a
trade error results in a profit, the trade error will be corrected in the trade error account of the executing
broker-dealer and you will not keep the profit.
Class Action Lawsuits
We do not determine if securities held by you are the subject of a class action lawsuit or whether you
are eligible to participate in class action settlements or litigation nor do we initiate or participate in
litigation to recover damages on your behalf for injuries as a result of actions, misconduct, or
negligence by issuers of securities held by you.
Your Privacy
We view protecting your private information as a top priority. Pursuant to applicable privacy
requirements, we have instituted policies and procedures to ensure that we keep your personal
information private and secure.
We do not disclose any nonpublic personal information about you to any non-affiliated third parties,
except as permitted by law. In the course of servicing your account, we may share some information
with our service providers, such as transfer agents, custodians, broker-dealers, accountants,
consultants, and attorneys.
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We restrict internal access to nonpublic personal information about you to employees, who need that
information in order to provide products or services to you. We maintain physical and procedural
safeguards that comply with regulatory standards to guard your nonpublic personal information and to
ensure our integrity and confidentiality. We will never sell information about you or your accounts to
anyone. We do not share your information unless it is required to process a transaction, at your
request, or required by law.
You will receive a copy of our privacy notice prior to or at the time you sign an advisory agreement with
our firm. Thereafter, we will deliver a copy of the current privacy policy notice to you on an annual
basis. Please contact Joseph Lucia, Managing Principal at (914) 352-6600, if you have any questions
regarding this policy.
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