Overview
- Headquarters
- Green Bay, WI
- Average Client Assets
- $2.9 million
- Minimum Account Size
- $25,000
- SEC CRD Number
- 127473
Fee Structure
Primary Fee Schedule (KCD FINANCIAL, INC. PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $100,000 | 3.00% |
| $100,001 | $500,000 | 2.00% |
| $500,001 | $1,000,000 | 1.00% |
| $1,000,001 | and above | Negotiable |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $16,000 | 1.60% |
| $5 million | Negotiable | Negotiable |
| $10 million | Negotiable | Negotiable |
| $50 million | Negotiable | Negotiable |
| $100 million | Negotiable | Negotiable |
Clients
- HNW Share of Firm Assets
- 31.66%
- Total Client Accounts
- 1,259
- Discretionary Accounts
- 1,259
Services Offered
Services: Financial Planning, Portfolio Management for Individuals, Investment Advisor Selection
Regulatory Filings
Additional Brochure: DANCEY, MICHAEL PART 2B (2026-03-09)
View Document Text
Form ADV Part 2B – Individual Disclosure Brochure
for
Michael A. Dancey
Investment Adviser Representative
KCD Financial, Inc.
3223 Greenleaf Avenue
Wilmette, IL
(847) 830-4241
KCD Financial, Inc.
3061 Allied St.
Suite B
Green Bay, WI 54304
920-347-3400
This Brochure Supplement provides information about Michael Dancey that supplements the
KCD Financial, Inc. Brochure. You should have received a copy of that Brochure. Please
contact our Compliance Department if you did not receive KCD Financial, Inc.’s Brochure
or if you have any questions about the contents of this supplement.
Additional information about Michael A. Dancey, CRD# 1543745, is available on the SEC’s
website at www.adviserinfo.sec.gov...
Dated – March 4, 2026
Item 2- Educational Background and Business Experience
Name: Michael A. Dancey
Year of Birth: 1961
Formal Education: University of Illinois at Urbana – Bachelor of Science – Investments and
Banking
Business Background:
Name
From
To
City
State Position
01/2026 Present KCD Financial Inc.
Green Bay WI
Investment Advisor
01/2012 Present Managed Account Research Inc. Chicago
IL
Head of Research/VP-
Institutional Services
01/2019 01/2024 Wedbush Securities Inc.
CA
Los
Angeles
Alternative Investments
Consultant
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. Michael A. Dancey has nothing that is applicable to this
Item.
Additional information may be available on FINRA’s website at www.finra.org/brokercheck.
Item 4- Other Business Activities
Michael A. Dancey is a registered representative of KCD Financial, Inc., 3061 Allied St. Suite
B, Green Bay, WI 54304. From time to time, he will offer clients advice or products from
those activities. Client should be aware that these services pay a commission and involve a
possible conflict of interest, as commissionable products can conflict with the fiduciary
duties of a registered investment adviser. KCD Financial, Inc. always acts in the best
interest of the client, including the sale of commissionable products to advisory clients.
Clients are in no way required to implement the plan through any representative of KCD
Financial, Inc. in their capacity as a registered representative.
Michael A. Dancey also works at Managed Account Research Inc. as the VP of Institutional
Services. Michael A. Dancey assists clients with managed futures and futures trading. In
addition, Michael A. Dancey assists clients selecting CTAs and constructing portfolios of
CRAs.
Item 5- Additional Compensation
Other than salary or commissions from his role as a registered representative, Michael A.
Dancey does not receive any economic benefit from any person, company, or organization in
exchange for providing client advisory services through KCD Financial, Inc.
Item 6 - Supervision
Robert Rivera, Compliance Officer, (phone 920-347-3400) is the supervising principal,
which may be delegated, responsible for supervising Michael A. Dancey advisory activities
on behalf of KCD Financial, Inc. His duties include reviewing and approving all
transactions and paperwork for advisory accounts. On a quarterly basis he reviews all
advisory fees that will be charged for advisory accounts. He also approves fees for all
accounts managed by the representative directly.
Item 7- Requirements for State-Registered Advisers
No information is applicable to this item.
Additional Brochure: HOFFMAN PART2B (2026-03-09)
View Document Text
Form ADV Part 2B – Individual Disclosure Brochure
for
Shlomo J. Hoffman
Investment Adviser Representative
KCD Financial, Inc.
Nachal HaYarkon 51B
Beit Shemesh, Israel
(617) 275-5516
KCD Financial, Inc.
3061 Allied St.
Suite B
Green Bay, WI 54304
920-347-3400
This Brochure Supplement provides information about Shlomo Hoffman that supplements the
KCD Financial, Inc. Brochure. You should have received a copy of that Brochure. Please
contact our Compliance Department if you did not receive KCD Financial, Inc.’s Brochure
or if you have any questions about the contents of this supplement.
Additional information about Steven (Shlomo) Hoffman, CRD# 4228068, is available on the SEC’s website
at www.adviserinfo.sec.gov...
Dated – January 10, 2024
Item 2- Educational Background and Business Experience
Name: Steven (Shlomo) J. Hoffman
Year of Birth: 1979
Formal Education: Brandeis University, B.A. – Economics, 2002
CFP - CERTIFIED FINANCIAL PLANNER™ certification is the standard for financial planning. CFP®
professionals meet rigorous education, training, and ethical standards, and are committed to
serving their clients' best interests today to prepare them for a more secure tomorrow.
ChFC - A Chartered Financial Consultant is a professional designation representing the
completion of a comprehensive course consisting of financial education, examinations, and
practical experience. Chartered Financial Consultant designations are granted by the American
College upon completion of seven required courses and two elective courses. Those who earn
the designation are understood to be knowledgeable in financial matters and to have the
ability to provide sound advice.
Business Background:
Name
From
To
City
State Position
08/2023 Present KCD Financial, Inc
Green Bay WI
Registered Representative
Investment Advisor
08/2023 01/2024
Chicago
IL
Investment Advisor Rep
FourStar Wealth
Advisors, LLC
06/2015 08/2023 CAMBRIDGE
FAIRFIELD
IA
INVESTMENT RESEARCH
INVESTMENT ADVISER
REPRESENTATIVE
ADVISORS, INC.
06/2015 08/2023
FAIRFIELD
IA
REGISTERED REPRESENTATIVE
CAMBRIDGE
INVESTMENT
RESEARCH, INC.
02/2009 06/2015 LPL FINANCIAL LLC
WELLESLEY MA
REGISTERED REPRESENTATIVE
01/2002 12/2008 LINCOLN INVESTMENT
WALTHAM MA
FINANCIAL REPRESENTATIVE,
PLANNING, INC.
INVESTMENT ADVISOR
REPRESENTATIVE
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that would be material to your evaluation of each supervised person providing
investment advice. Shlomo Hoffman has nothing that is applicable to this Item.
Additional information may be available on FINRA’s website at www.finra.org/brokercheck.
Item 4- Other Business Activities
Shlomo Hoffman is a registered representative of KCD Financial, Inc., 3061 Allied St. Suite B,
Green Bay, WI 54304. From time to time, he will offer clients advice or products from
those activities. Client should be aware that these services pay a commission and involve a
possible conflict of interest, as commissionable products can conflict with the fiduciary
duties of a registered investment adviser. KCD Financial, Inc. always acts in the best
interest of the client, including the sale of commissionable products to advisory clients.
Clients are in no way required to implement the plan through any representative of KCD
Financial, Inc. in their capacity as a registered representative.
Shlomo Hoffman is also licensed as an insurance agent and is in the business of selling
various insurance products. Shlomo Hoffman may receive normal commissions through the
sale of these insurance products which create a similar potential conflict of interest as in
the previous paragraph.
Item 5- Additional Compensation
Other than salary or commissions from his role as a registered representative, Shlomo
Hoffman does not receive any economic benefit from any person, company, or organization
in exchange for providing client advisory services through KCD Financial, Inc.
Item 6 - Supervision
Robert Rivera, Compliance Officer, (phone 920-347-3400) is the supervising principal,
which may be delegated, responsible for supervising Shlomo Hoffman advisory activities on
behalf of KCD Financial, Inc. His duties include reviewing and approving all transactions
and paperwork for advisory accounts. On a quarterly basis he reviews all advisory fees
that will be charged for advisory accounts. He also approves fees for all accounts managed
by the representative directly.
Item 7- Requirements for State-Registered Advisers
No information is applicable to this item.
Additional Brochure: JOCKOVICH, LUKE PART 2B (2026-03-09)
View Document Text
KCD Financial, Inc.
Form ADV Part 2B – Individual Disclosure Brochure
for
Luke Jockovich
Investment Adviser Representative
Guided Financial Advisors
200 Central Ave. 4th Floor
St. Petersburg, FL 33701
(727) 490-5779
KCD Financial, Inc.
3061 Allied St.
Suite B
Green Bay, WI 54304
920-347-3400
This Brochure Supplement provides information about Luke Jockovich that supplements the KCD Financial, Inc.
Brochure. You should have received a copy of that Brochure. Please contact our Compliance Department if you
did not receive KCD Financial, Inc.’s Brochure or if you have any questions about the contents of this
supplement.
Additional information about Luke Jockovich is available on the SEC’s website at www.adviserinfo.sec.gov...
Dated – February 9, 2026
1
Item 2- Educational Background and Business Experience
Year of Birth: 2000
Name: Luke Jockovich
Formal Education: BA in Business Administration
University of Florida - Gainesville, FL
2019-2023
MS in Information Systems and Operations Management
University of Florida- Gainesville, FL
2023-2024
Business Background:
From
To
Name
City
State Country Position
11/2024 01/2025
Investment
Related
Business?
Y
Tampa FL
05/2024 01/2025
Y
Tampa FL
Trinity Wealth
Securities, LLC
Florida Financial
Advisors
United
States
United
States
Registered
Representative
Financial
Consultant
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. Luke Jockovich has no information applicable to this
Item.
Additional information may be available on FINRA’s website at
www.finra.org/brokercheck or at the SEC at www.adviserinfo.sec.gov .
(CRD#: 7923104 ).
2
Item 4- Other Business Activities
Luke Jockovich is a registered representative of KCD Financial, Inc., 3061 Allied St. Suite B,
Green Bay, WI 54304. From time to time he will offer clients advice or products from those
activities. Client should be aware that these services pay a commission and involve a possible
conflict of interest, as commissionable products can conflict with the fiduciary duties of a
registered investment adviser. KCD Financial, Inc. always acts in the best interest of the
client, including the sale of commissionable products to advisory clients. Clients are in no
way required to implement the plan through any representative of KCD Financial, Inc. in their
capacity as a registered representative.
Luke Jockovich is also licensed as an insurance agent and is in the business of selling life and
annuity insurance products. Luke Jockovich may receive normal commissions through the
sale of these insurance products which create a similar potential conflict of interest as in the
previous paragraph.
Item 5- Additional Compensation
Other than salary or commissions from his role as a registered representative, Luke
Jockovich. He does not receive any economic benefit from any person, company, or
organization in exchange for providing client advisory services through KCD Financial, Inc.
Item 6 - Supervision
Robert Rivera, Compliance Officer, (phone 920-347-3400) is the supervising principal, which
may be delegated, responsible for supervising Luke Jockovich advisory activities on behalf of
KCD Financial, Inc. His duties include reviewing and approving all transactions and
paperwork for advisory accounts. On a quarterly basis he reviews all advisory fees that will
be charged for advisory accounts. He also approves fees for all accounts managed by the
representative directly.
Item 7- Requirements for State-Registered Advisers
No information is applicable to this item.
3
Additional Brochure: MORRIS, WILLIAM PART 2B (2026-03-09)
View Document Text
Form ADV Part 2B – Individual Disclosure Brochure
for
William S. Morris
Investment Adviser Representative
KCD Financial, Inc.
3220 43RD Avenue East
Bradenton, FL 34208
(941) 927-1050
KCD Financial, Inc.
3061 Allied St.
Suite B
Green Bay, WI 54304
920-347-3400
This Brochure Supplement provides information about William S. Morris that supplements
the KCD Financial, Inc. Brochure. You should have received a copy of that Brochure.
Please contact our Compliance Department if you did not receive KCD Financial, Inc.’s
Brochure or if you have any questions about the contents of this supplement.
Additional information about William S. Morris, CRD# 1793507, is available on the SEC’s
website at www.adviserinfo.sec.gov...
Dated – March 5, 2026
Item 2- Educational Background and Business Experience
Name: William S. Morris
Year of Birth: 1960
Formal Education: Northeastern University – No Degree - 1980
Business Background:
Name
From
To
City
State Position
01/2026 Present KCD Financial Inc
Green Bay WI Registered Rep/Advisor
04/2020 01/2026 Cape Investment Advisory
McDonough GA
Financial Advisor
06/2016 02/2020 Calton and Associates Inc
Sarasota
FL
Financial Advisor
03/2009 04/2016 Invest Financial Corp
Tampa
FL
Financial Advisor
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each supervised
person providing investment advice. William S. Morris has a disciplinary history:
1. Customer Complaint: 3/10/2014
Customer alleged William S. Morris misrepresented the income and death benefits
associated with her variable annuity. William S. Morris commented that the client was fully
aware of the effect on the annuity’s death benefit rider when they chose to take an excess
withdrawal from the contract. The customer complaint was denied.
2. Customer Complaint: 6/23/2025
The claimant alleges that she made investments in GWG Holdings, Inc. (“GWG”) L Bonds at
the recommendation of William S. Morris, a registered representative at Cape Securities. On
February 5,2021, she invested $100,000 in 2-year L Bonds and on March 9, 2021, she
invested $50,000 in 3-year L Bonds and $50,000 in 7-year L Bonds. Just over a year after
her investments, GWG filed for bankruptcy on April 20, 2022. The claimant alleges that she
has suffered a loss and has been damaged by the recommendation made by William S.
Morris. Alleged damages of $200,000. Settled for $100,000.
Additional information may be available on FINRA’s website at www.finra.org/brokercheck.
Item 4- Other Business Activities
William S. Morris is a registered representative of KCD Financial, Inc., 3061 Allied St. Suite B,
Green Bay, WI 54304. From time to time, he will offer clients advice or products from
those activities. Client should be aware that these services pay a commission and involve a
possible conflict of interest, as commissionable products can conflict with the fiduciary
duties of a registered investment adviser. KCD Financial, Inc. always acts in the best
interest of the client, including the sale of commissionable products to advisory clients.
Clients are in no way required to implement the plan through any representative of KCD
Financial, Inc. in their capacity as a registered representative.
William S. Morris is also licensed as an insurance agent through Sarasota Financial Group,
Inc. and is in the business of selling life insurance and assists his clients with debt financing
on a limited basis. William S. Morris may receive normal commissions through the sale of
these insurance products which create a similar potential conflict of interest as in the
previous paragraph.
Item 5- Additional Compensation
Other than salary or commissions from his role as a registered representative, William S.
Morris does not receive any economic benefit from any person, company, or organization in
exchange for providing client advisory services through KCD Financial, Inc.
Item 6 - Supervision
Robert Rivera, Compliance Officer, (phone 920-347-3400) is the supervising principal,
which may be delegated, responsible for supervising William S. Morris advisory activities on
behalf of KCD Financial, Inc. His duties include reviewing and approving all transactions
and paperwork for advisory accounts. On a quarterly basis he reviews all advisory fees
that will be charged for advisory accounts. He also approves fees for all accounts managed
by the representative directly.
Item 7- Requirements for State-Registered Advisers
No information is applicable to this item.
Additional Brochure: RIVERA FORM PART 2B (2026-03-09)
View Document Text
KCD Financial, Inc.
Form ADV Part 2B – Individual Disclosure Brochure
for
Robert L Rivera
Investment Adviser Representative
KCD Financial, Inc.
3061 Allied Street Suite B, Green Bay WI 54304
920-347-3400
KCD Financial, Inc.
3061 Allied St.
Suite B
Green Bay, WI 54304
920-347-3400
This Brochure Supplement provides information about Robert Rivera that supplements the
KCD Financial, Inc. Brochure
. KCD Financial is a registered investment adviser with the US Securities and Exchange
Commission and a brokerage firm with FINRA. Registration does not imply a certain level
of skill or training. You should have received a copy of that Brochure. Please contact
David Wilson, CCO, at 920-347-3400 or at dave@kcdfinancial.com if you did not receive
KCD Financial, Inc.’s Brochure or if you have any questions about the contents of this
supplement.
Additional information about Robert Rivera is available on the SEC’s website at
www.adviserinfo.sec.gov. (CRD #4136487)
Dated – March 4, 2026
Item 2- Educational Background and Business Experience
Name: Robert L. Rivera
Year of Birth: 1962
Formal Education:
• Bachelor of Science, Geology, State University of New York, (SUNY Fredonia), Fredonia
NY 1986
• US Army Engineer Officer Basic; Nuclear, Biological, Chemical Course; Maintenance
Course 1987 - 1990
Oct 19, 2018
Series 66 - Uniform Combined State Law Examination
The Series 66 exam — the NASAA Uniform Combined State Law Examination — is a North
American Securities Administrators Association (NASAA) exam administered by FINRA.
The exam consists of 100 scored questions. Candidates have 150 minutes to complete the
exam. For a candidate to pass the Series 66 Exam, he/she must correctly answer at least
73 of the 100 scored questions.
There is no prerequisite for the Series 66 examination. However, the Series 7
examination is a co-requisite to the Series 66 Examination.
For additional information about this exam, including the content outline, please visit
the exams page on the NASAA website.
Business Background:
02/05/2019 Present
IA Main
KCD FINANCIAL,
INC. (127473)
3061 ALLIED
STREET
Located
At
SUITE B
GREEN
BAY, WI 54304,
02/05/2019 Present
KCD FINANCIAL,
BD Main
3061 ALLIED
Located
INC. (127473)
At
STREET
SUITE B
GREEN
BAY, WI 54304,
02/05/2019 Present
KCD FINANCIAL,
212410
3061 Allied
Supervised
INC. (127473)
From
Street
SUITE E
Green
Bay, WI 54304,
02/05/2019 02/14/2019 KCD FINANCIAL,
INC. (127473)
Non
Registered
3061 Allied St
Ste B
Located
At
Location
Green
Bay, WI 54034,
08/06/2018 02/14/2019 CETERA ADVISOR
454424
414 E WALNUT
Located
At
NETWORKS
LLC (13572)
ST STE 140
GREEN
BAY, WI 54301,
Item 3- Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any
legal or disciplinary events that would be material to your evaluation of each
supervised person providing investment advice. No information is applicable to this
Item.
Additional information may be available on FINRA’s website at
www.finra.org/brokercheck or at the SEC at www.adviserinfo.sec.gov (CRD #4136487) .
Item 4- Other Business Activities
Robert Rivera is a registered representative of KCD Financial, Inc., a brokerage firm located
at 3061 Allied St. Suite B, Green Bay, WI 54304. From time to time, he will offer clients
advice or products from those activities. Client should be aware that these services pay a
commission and involve a possible conflict of interest, as commissionable products can
conflict with the fiduciary duties of a registered investment adviser. KCD Financial, Inc. as
a registered investment advisory firm always acts in the best interest of the client,
including the sale of commissionable products to advisory clients through its brokerage
divisions. Clients are in no way required to implement the plan through any representative.
of KCD Financial, Inc. in their capacity as a registered representative.
Robert Rivera is also licensed as an insurance agent and is in the business of selling life and
accident and health insurance. Robert Rivera may receive normal commissions through
the sale of these insurance products which create a similar potential conflict of interest as
in the previous paragraph. Robert does not do this during market hours and for a few
hours a month.
Item 5- Additional Compensation
Other than salary or commissions from his role as a registered representative, Robert Rivera
does not receive any economic benefit from any person, company, or organization in
exchange for providing client advisory services through KCD Financial, Inc.
Item 6 - Supervision
David Wilson, Chief Compliance Officer, (phone 920-347-3400) is the supervising
principal responsible for supervising Mr. Rivera’s advisory activities on behalf of KCD
Financial, Inc. As the CCO, David Wilson may delegate the compliance tasks. Mr. Wilson
or his designee shall review and approve all transactions and paperwork for advisory
accounts. On a quarterly basis he reviews all advisory fees that will be charged for
advisory accounts. He also approves fees for all accounts managed by the representative
directly.
Additional Brochure: ROBINSON, RICHARD PART 2B (2026-03-09)
View Document Text
KCD Financial, Inc.
Form ADV Part 2B – Individual Disclosure Brochure
for
Richard Robinson
Investment Advisor Representative
Guided Financial Advisors
700 S. Rosemary, Suite 204-sm50
West Palm Beach, FL 33401
561-228-1450
KCD Financial, Inc.
3061 Allied Street
Suite B
Green Bay, WI 54304
920-347-3400
This brochure supplement provides information about Richard Robinson (“Supervised
Person”) that supplements the KCD Financial, Inc. Brochure KCD Financial is a registered
investment advisor with the US Securities and Exchange Commission and a brokerage firm
with FINRA. Registration does not imply certain level of skill or training. You should have
received a copy of that Brochure. Please contact our Compliance Department if you did not
receive KCD Financial, Inc.’s Brochure or if you have any questions about the contents of
this supplement.
Additional information about Richard Robinson is available on the SEC’s website at
www.adviserinfo.sec.gov.(CRD#7893665)
Dated – February 5, 2026
Item 2 – Educational Background and Business Experience
Name: Richard Robinson Year of Birth: 2002
Formal Education: BA in Finance
Florida Atlantic University – Boca Raton, FL
2008-2012
Business Background:
From
To
Name
City
State Country Position
03/2024 Present Guided
Investment
Related
Business?
Y
FL
United
States
Registered
Representative
Financial
Advisors
01/2023 03/2024 MDVIP
N
FL
AP Specialist
6/2022
N
West
Palm
Beach
Boca
Raton
Sarasota FL
Associate
12/2022 Crown Capital
Management
United
States
United
States
Item 3 – Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding
any legal or disciplinary events that would be material to your evaluation of each
supervised person providing investment advice. No information is applicable to this
item.
Additional information may be available on FINRA’s website at
www.finra.org/brokercheck or at adviserinfo.sec.gov (CRD#7893665).
Item 4 – Other Business Activities
Richard Robinson is a registered representative of KCD Financial, Inc., 3061 Allied
St. Suite B, Green Bay, WI 54304. From time to time, he will offer clients advice or
products from those activities. Client should be aware that these services pay a
commission and involve a possible conflict of interest, as commissionable products
can conflict with the fiduciary duties of a registered investment adviser. KCD
Financial, Inc. always acts in the best interest of the client, including the sale of
commissionable products to advisory clients. Clients are in no way required to
implement the plan through any representative of KCD Financial, Inc. in their
capacity as a registered representative.
Richard Robinson is also licensed as an insurance agent and is in the business of
selling life and annuity insurance products. Richard Robinson may receive normal
commissions through the sale of these insurance products which create a similar
potential conflict of interest as in the previous paragraph.
Item 5 – Additional Compensation
Other than salary or commissions from his role as a registered representative,
Richard Robinson does not receive any economic benefit from any person,
company, or organization in exchange for providing client advisory services through
KCD Financial, Inc.
Item 6 – Supervision
Robert Rivera, Compliance Officer, (phone 920-347-3400) is the supervising
principal, which may be delegated, responsible for supervising Richard Robinson’s
advisory activities on behalf of KCD Financial, Inc. His duties include reviewing and
approving all transactions and paperwork for advisory accounts. On a quarterly
basis he reviews all advisory fees that will be charged for advisory accounts. He also
approves fees for all accounts managed by the representative directly.
Item 7 – Requirements for State-Registered Advisers
Registered investment advisers are required to disclose all material facts regarding
any reportable events that would be material to your evaluation of each supervised
person providing investment advice. No information is applicable to this item.