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Item 1: Cover Page
Item 1: Cover Page
Part 2A of Form ADV
Firm Brochure
July 31, 2025
KerberRose Wealth Management LLC
SEC No. 801-119492
115 E. 5th Street
Shawano, Wisconsin 54166
phone: 715-524-6626
email: anthonypowers@kerberrose.com
websites: www.kerberrosewealth.com
www.kerberrose401k.com
This brochure provides information about the qualifications and business practices of KerberRose
Wealth Management LLC. If you have any questions about the contents of this brochure, please
contact us at 715-524-6626 or email anthony.powers@kerberrose.com. The information in this
brochure has not been approved or verified by the United States Securities and Exchange
Commission or by any state securities authority. Registration with the SEC or State Regulatory
Authority does not imply a certain level of skill or expertise.
Additional information about KerberRose Wealth Management LLC is also available on the SEC’s
website at www.adviserinfo.sec.gov.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 2: Material Changes
Item 2: Material Changes
This Firm Brochure is our disclosure document prepared according to regulatory requirements
and rules. Consistent with the rules, we will ensure that you receive a summary of any material
changes to this and subsequent Brochures within 120 days of the close of our business fiscal
year. Furthermore, we will provide you with other interim disclosures about material changes as
necessary.
There are no material changes since the last annual update of this Brochure issued on February
24, 2025.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 3: Table of Contents
Item 3: Table of Contents
Item 1: Cover Page ...................................................................................................................................................... 1
Item 2: Material Changes .......................................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................................... 3
Item 4: Advisory Business ......................................................................................................................................... 4
Item 5: Fees and Compensation .......................................................................................................................... 10
Item 6: Performance-Based Fees and Side-by-Side Management ......................................................... 15
Item 7: Types of Clients ........................................................................................................................................... 16
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss ................................................. 17
Item 9: Disciplinary Information ........................................................................................................................... 26
Item 10: Other Financial Industry Activities and Affiliations ........................................................................ 27
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal
Trading ........................................................................................................................................................... 29
Item 12: Brokerage Practices ................................................................................................................................... 31
Item 13: Review of Accounts ................................................................................................................................... 38
Item 14: Client Referrals and Other Compensation ........................................................................................ 39
Item 15: Custody .......................................................................................................................................................... 40
Item 16: Investment Discretion ............................................................................................................................... 41
Item 17: Voting Client Securities ............................................................................................................................ 42
Item 18: Financial Information ................................................................................................................................ 43
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 4: Advisory Business
Item 4: Advisory Business
A. Description of Your Advisory Firm
KerberRose Wealth Management LLC (“KerberRose” and/or the “firm”), is a Wisconsin limited
liability company owned by KerberRose Holdings, LLC. KerberRose is an independent investment
advisory and financial planning firm offering a variety of financial services since July 2013.
B. Description of Advisory Services Offered
KerberRose is an investment management firm offering proprietary investment management
and financial planning services to individuals and high-net-worth individuals, trusts, retirement
plans, pension and profit-sharing plans, corporations, partnerships, and other legal entities.
Advisory services may include financial planning, investment strategy, portfolio management,
selection of third-party money managers, and tax and estate planning.
B.1. Asset Management Services
KerberRose offers asset management services on a discretionary or non-discretionary basis. For
its discretionary asset management services, KerberRose receives a limited power of attorney to
effect securities transactions on behalf of its clients that include securities and strategies
described in Item 8 of this Brochure.
KerberRose’s discretionary asset management services are predicated on asset allocation
models to create diversified portfolios consisting of individual securities, mutual funds,
exchange-traded funds, and portfolios managed by separate account managers engaged by
KerberRose on the client’s behalf. The asset allocation methodology employed by KerberRose
relies on modern portfolio theory, which involves the application of certain mathematical
principles to the historical risk, return, and correlation characteristics of asset classes to combine
asset classes in such a way that maximizes return potential for a targeted level of risk. The
resulting asset allocation chosen seeks a projected return potential consistent with the client's
investment objectives, goals, tolerance for risk, and other personal and financial circumstances.
In preparing the asset allocation, KerberRose will analyze each client's current investments,
investment objectives, goals, age, time horizon, financial circumstances, investment experience,
investment restrictions and limitations, and risk tolerance. KerberRose’s objective is to review the
client’s tax, financial, and estate planning objectives and goals in connection with the client’s
investment objectives, goals, tolerance for risk, and other personal and financial circumstances,
and make appropriate asset allocation recommendations and implementation decisions.
KerberRose may engage third-party service providers to assist with the tax and estate planning
portion of the services provided to clients. In addition, KerberRose may utilize third-party
software to analyze individual security holdings and separate account managers utilized within
the client’s portfolio. KerberRose will monitor those portfolios and make additional
recommendations from time to time to rebalance and/or reallocate each client's investments.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 4: Advisory Business
KerberRose's investment advisory services to clients are based on asset allocation models that,
as noted above, consider a client's personal financial circumstances, investment objectives, and
tolerance for risk (e.g., cash-flow, tax, and estate). KerberRose's engagement with a client will
include, as appropriate, the following:
▪ Providing assistance in reviewing the client's current investment portfolio against the
client's personal and financial circumstances as disclosed to KerberRose in response to a
questionnaire and/or in discussions with the client and reviewed in meetings with
KerberRose.
▪ Analyzing the client's financial circumstances, investment holdings and strategy, and
goals.
▪
Identifying tax planning strategies and tax preparation (to clients with $1 million assets
under management with KerberRose).
▪ Providing assistance in identifying a targeted asset allocation and portfolio design.
▪
Implementing and/or recommending mutual funds, exchange-traded funds, and
individual equity and fixed income securities, each matched to the asset categories in the
client's targeted asset allocation for consideration by the client.
▪ Reporting to the client on a quarterly basis or at some other interval agreed to with the
client, information on contributions and withdrawals in the client's investment portfolio.
▪ Proposing changes in the client's targeted asset allocation in consideration of changes in
the client's personal circumstances, investment objectives and tolerance for risk, the
performance record of any of the client's investments, and/or the performance of any
fund or manager retained by the client.
In addition to providing KerberRose with information regarding their personal financial
circumstances, investment objectives, and tolerance for risk, clients have the to provide
KerberRose with any reasonable investment restrictions that should be imposed on the
management of their portfolio (to be noted on the client agreement), and should promptly
notify KerberRose in writing of any changes in such restrictions or in the client's personal
financial circumstances, investment objectives, goals, and tolerance for risk. KerberRose's will
remind clients of their obligation to inform KerberRose of any such changes or any restrictions
that should be imposed on the management of their accounts. KerberRose will also contact
clients at least annually to determine whether there have been any changes in their personal
financial circumstances, investment objectives, and tolerance for risk.
B.1.a. American Funds Service Company Program
For smaller accounts, including SEP and Simple IRA’s, we offer the American Funds Service
Company Program that provides Class F-2 shares allowing investors to purchase shares of
mutual funds for an annual asset-based fee. Class F-2 shares do not include 12b-1 fees but
are subject to transfer agency fees, which vary among the funds and are found on individual
fund pages. We, and not American Funds, are the client’s investment advisor and primary
point of contact with respect to the Program. We are solely responsible, and American Funds
is not responsible, for determining the appropriateness of the Program for the client, choosing
a suitable investment strategy and portfolio for the client’s investment needs and goals, and
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 4: Advisory Business
managing that portfolio on an ongoing basis. We have contracted with American Funds
Service Company to provide us with the Platform, which consists of technology and related
trading and account management services for the Program. The Platform enables us to make
the Program available to clients and includes a system that automates certain key parts of our
investment process. Based on information the client provides to us, we will recommend a
portfolio on the platform.
B.2. Institutional Retirement Investment Advisory Services
Employees in qualified retirement plans are protected by the Employee Retirement Income
Security Act of 1974 (ERISA), which requires employers, investment advisors, and plan
administrators to put employees’ interests first when managing retirement savings plans. Public
retirement systems are governed by similar state laws and often incorporate the protections of
ERISA.
To demonstrate that a plan fiduciary has operated in a prudent manner, there are certain steps
that the fiduciary must take. KerberRose is committed to helping fiduciaries understand their
roles and to assist them in implementing a process that allows them to fulfill their duties and
responsibilities.
KerberRose offers government retirement systems, sponsors of employee benefit plans (defined
contribution and defined benefit) qualified under the Internal Revenue Code (“IRC”), and other
retirement plans not qualified under the IRC (including Taft-Hartley organizations and “church”
plans) a range of discretionary and non-discretionary services, including the selection of
registered investment companies or other pooled investment funds to be offered under the
plan.
KerberRose will assist plan fiduciaries in the following:
▪ Plan-Level Investment Services
• Review plan’s investment objectives
• Review Qualified Designated Investment Alternatives (QDIA)
• Recommend plan menu design
• Assist in development of Investment Policy Statement (IPS)
• Construct model portfolios
• Provide investment monitoring and reporting
• Recommend and monitor investment options
• Serve as a fiduciary as an investment adviser with the plan sponsor
▪ Plan Operation Related Services
• Attend plan committee meetings
• Review plan committee governance and structure
• Review ERISA Section 404(c) compliance
• Review ERISA fidelity bond
• Review fiduciary insurance policy
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 4: Advisory Business
• Develop and maintain fiduciary file
• Analyze plan design
• Provide ongoing support for plan operation
• Review ERISA spending accounts or Plan Expense Recapture Accounts (PERAs)
• Provide periodic benchmarking of fees, services, and investments
• Monitor service providers
• Generate and evaluate service provider Requests for Information (RFIs)
• Generate and evaluate service provider Requests for Proposal (RFPs)
• Support contract negotiations with service providers
• Provide service provider transition and/or plan conversion support
• Provide fiduciary education to plan committee
▪ Participant-Level Investment Services
• Develop participant education and communication strategy
• Conduct employee education meetings
• Conduct group enrollment meetings
• Conduct one-on-one participant meetings
• Render participant advice
• Provide phone/email support to participants
• Deliver participant communications
• Review progress against education strategy goals
KerberRose also provides assistance with strategic employee education and communications in
connection with client retirement plan programs.
B.3. Financial Planning and Consulting Services
KerberRose offers the following financial planning and consulting services on an hourly or fixed
fee basis to its clients. In addition, KerberRose offers a subscription service to its financial
planning clients.
B.3.a.
Investment Consulting
KerberRose will assess the client’s financial risk preferences by determining the extent to which
the client would choose to risk experiencing a less favorable outcome in pursuit of a more
favorable outcome, and will make a recommendation of a target asset allocation based upon
the client’s financial situation and risk tolerance. KerberRose will also perform an evaluation of
the client’s current investment holdings and make recommendations, if appropriate, to bring
the client’s current investments into alignment with his or her risk tolerance and agreed-upon
target asset allocation.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 4: Advisory Business
B.3.b. Financial Planning
KerberRose will provide planning and counseling for the client to help quantify and prioritize
his or her financial goals by order of importance, and KerberRose will determine the likely
degree of success the client has in meeting each defined financial goal based on the
assumptions made. KerberRose will prepare “what if” alternatives, if appropriate, to help the
client understand trade-offs of contemplated decisions. KerberRose will also use “Monte
Carlo” simulations to illustrate to the client how small changes in various factors can impact his
or her chances of meeting financial goals.
The services may include such things as developing a full financial plan, portfolio evaluation,
educational funding planning, retirement planning, estate planning, tax projections and
planning, risk management including a review of insurance coverage (which will generally
exclude property and casualty insurance), planning for special needs family members,
negotiation of the purchase of substantial assets, and budgeting. IAR will provide written or
verbal recommendations, depending on the services selected and mutually agreed to by client.
If the client chooses to have a full financial plan, it will be written and may encompass such
things as net worth statement, cash flow projections, income tax projections, retirement
planning, estate planning, educational funding, special healthcare needs funding,
recommendations regarding insurance coverage (generally excluding property and casualty
insurance, unless the advisor is licensed to and does sell these products), and non-
discretionary investment recommendations.
KerberRose will provide financial planning services as mutually agreed upon with the client as
further described below:
▪ Reviewing and prioritizing goals and objectives.
▪ Developing a summary of current financial situation, including a net worth statement,
cash flow summary, and income tax analysis.
▪ Reviewing current investment portfolio and developing an asset management strategy.
▪ Assessing exposure to financial risk and developing a risk management plan (insurance).
▪ Completing a retirement planning assessment, including financial projections of assets
required during retirement.
▪
Identifying tax planning strategies to optimize financial position.
▪ Assessing estate net worth and liquidity and developing an estate plan to ensure legacy
objectives are met.
▪
Integrating and prioritizing all strategies outlined above into a comprehensive financial
plan.
▪ Presenting a written financial plan to be reviewed in detail with the client, containing
recommendations designed to meet stated goals and objectives and supported by
relevant financial summaries.
▪ Developing an action plan to implement the agreed-upon recommendations.
▪ Providing referrals to other professionals, as required, to assist with implementation of
the action plan.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 4: Advisory Business
B.3.c. Financial Planning Subscription Service
Upon completion of the financial engagement, clients may contract with KerberRose for
ongoing financial planning on a monthly subscription basis. This ongoing service will include
email and telephone support, employee benefits review, and additional planning on topics
important to the client.
C. Client-Tailored Services and Client-Imposed Restrictions
Each client’s account will be managed on the basis of the client’s financial situation and
investment objectives, and in accordance with any reasonable restrictions imposed by the client
on the management of the account—for example, restricting the type or amount of security to
be purchased in the portfolio.
D. Wrap Fee Programs
KerberRose does not participate in wrap fee programs. (Wrap fee programs offer services for
one all-inclusive fee.)
E. Client Assets Under Management
As of December 31, 2024, KerberRose had $680,898,875 in discretionary assets and
$228,862,329 in non-discretionary assets under management.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 5: Fees and Compensation
Item 5: Fees and Compensation
A. Methods of Compensation and Fee Schedule
A.1. Asset-Based Fee Schedule
The annual fee for services provided by KerberRose will be charged as a percentage of assets
under supervision. The fees will be computed in the following manner and charged monthly in
arrears:
Basis point charge X average monthly value of assets X actual number of days/365 days
KerberRose’s asset-based fee schedule for accounts is detailed below, although such fee
schedule is negotiable. The fee schedule below is tiered and levels the fees, meaning every
dollar receives the lowest tier.
Tiered Pricing Schedule – KerberRose Managed Assets
*With tax planning and preparation services included in asset-based fee KerberRose charges
at $1,000,000 or more in assets.
Assets Under Supervision
Annual Fee (%)
$0–$250,000
$250,001–$500,000
$500,001–$2,000,000
$2,000,001–$5,000,000
$5,000,001–$10,000,000
Greater than $10,000,000
1.25%
1.15%
1.00%
0.85%
0.70%
Negotiated
American Funds Service Company
An annual fee range of .50 to 1.25 basis points will be charged as a percentage of assets under
management for services provided. American Funds Service Company (“AFS”) Program Class F-2
shares allow investors to purchase shares of mutual funds for an annual asset-based fee of .50
to 1.25 basis points calculated by AFS for each quarterly period ending the last business day (in
arrears) of February, May, August, and November and shall be the product of (i) the average
daily net asset value of client assets invested in shares of the Funds through the Program during
the quarter, (ii) the number of days in the quarter; and (iii) the agreed rate of .50 to 1.25 basis
points divided by the number of days in the year. The fees shall be paid within thirty (30) days
following the end of the quarter for which such fees are payable.
Asset-based fees are always subject to the investment advisory agreement between the client
and KerberRose. Such fees are payable monthly in arrears with the exception of assets in the AFS
program which are payable quarterly in arrears. AFS shall deduct fees from client accounts, as
elected by KerberRose, on the Class F-2 direct fee debiting schedule at the beginning of each
calendar quarter, based upon the average market value of the client's account at the end of the
previous quarter, as mutually agreed upon by the client and KerberRose.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 5: Fees and Compensation
A client investment advisory agreement may be canceled at any time by the client, or by
KerberRose with 30 days’ prior written notice to the client. Upon termination, any earned,
unpaid fees will be due and payable. The client has the right to terminate an agreement without
penalty within five business days after entering into the agreement.
A.2. Institutional Retirement Investment Advisory Services Fees
For its Institutional Retirement Investment Advisory Services, KerberRose charges a maximum
$1000 set-up fee and a maximum 1% annual fee. These fees are negotiable. Please note that
clients may be able to obtain more favorable pricing from other advisors for comparable
services.
Clients will be billed according to the retirement plan agreement between the client and
KerberRose. Either party may terminate the agreement with 60 days’ prior written notice. Upon
termination, KerberRose will deliver a final billing statement for any unbilled work performed
prior to termination.
A.3. Financial Planning Fees
Financial planning fees are always subject to the financial planning agreement between the
client and KerberRose. Fees will be billed at the rate of $250 to $500 per hour, $300 per month
subscription fee, or a fixed fee mutually agreed upon by the client and KerberRose. Fixed fees
typically range from $1000 to $5000. KerberRose will provide the prospective client with an
estimate of the charges prior to finalizing the financial planning agreement. Generally, the more
complex the financial planning engagement, the higher the likelihood that fixed fees will be
negotiated, as it is difficult with respect to complex cases to discern the exact number of hours
required to provide services. In such event a fixed fee would be negotiated and then reevaluated
at a later point to determine whether the fixed fee compensation requires adjustment. Fixed fees
are computed based upon a good faith estimate of hours required to perform services. Where
the time spent can be accurately estimated, then an hourly charge would apply. KerberRose
attempts to maintain parity with hourly and fixed charges while allowing some flexibility in
estimation, taking into account case complexity and client-specific circumstances.
B. Client Payment of Fees
B.1. Asset-Based Fees
KerberRose will deduct advisory fees directly from the client’s account provided that (i) the client
provides written authorization to the qualified custodian, and (ii) the qualified custodian sends
the client a statement, at least quarterly, indicating all amounts disbursed from the account.
The client is responsible for verifying the accuracy of the fee calculation, as the client’s custodian
will not verify the calculation.
B.2. Institutional Retirement Investment Advisory Services Fees
Clients will be billed according to the retirement plan agreement between the client and
KerberRose.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 5: Fees and Compensation
B.3. Financial Planning Fees
Client may pay financial planning fees by personal check, by having fees debited from a
checking or savings account, or credit card. Many clients elect to have their fees automatically
withheld from investment management non-qualified accounts held at platforms approved for
such fee debit payments.
A financial planning agreement may be terminated by either party for any reason with 30 days
prior written notice. If the client has paid no fees in advance, any unpaid fees for services
rendered will be due and paid by the client on the date of termination.
C. Additional Client Fees Charged
All fees paid for investment advisory services are separate and distinct from the fees and
expenses charged by exchange-traded funds, mutual funds, third-party money managers,
broker-dealers, and custodians retained by clients. Such fees and expenses are described in each
exchange-traded fund and mutual fund’s prospectus, each third-party money manager’s Form
ADV and Brochure and Brochure Supplement or similar disclosure statement, and by any
broker-dealer or custodian retained by the client. If a mutual fund also imposes sales charges, a
client may pay an initial or deferred sales charge as further described in the mutual fund’s
prospectus. A client using KerberRose may be precluded from using certain mutual funds or
separate account managers because they may not be offered by the client's custodian.
Please refer to the Brokerage Practices section (Item 12) for additional information regarding the
firm’s brokerage practices.
D. Prepayment of Client Fees
D.1. Asset-Based Fees
KerberRose does not require prepayment of its investment advisory fees. KerberRose’s
investment advisory fees will either be paid directly by the client or disbursed to the firm by the
qualified custodian of the client’s investment accounts, subject to prior written consent of the
client. The custodian will deliver directly to the client an account statement, at least monthly,
showing all investment and transaction activity for the period, including fee disbursements from
the account.
A client investment advisory agreement may be canceled at any time by the client, or by
KerberRose with 30 days’ prior written notice to the client. If the agreement terminates other
than at the end of a calendar month, all earned, unpaid fees will be immediately due and
payable from the client. The client has the right to terminate an agreement without penalty
within five business days after entering into the agreement.
D.2. Institutional Retirement Investment Advisory Services Fees
Clients will be billed according to the retirement plan agreement between the client and
KerberRose. Either party may terminate the agreement with 60 days’ prior written notice. Upon
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 5: Fees and Compensation
termination, KerberRose will deliver a final billing statement for any unbilled work performed
prior to termination.
D.3. Financial Planning Fees
In some circumstances, KerberRose will require 50% of the agreed-upon financial planning fee
up front. Client may pay financial planning fees by personal check or by having fees debited
from a checking or savings account. Many clients elect to have their fees automatically withheld
from investment management non-qualified accounts held at platforms approved for such fee
debit payments.
A financial planning agreement may be terminated by either party for any reason with 30 days
prior written notice. If the client has paid no fees in advance, any unpaid fees for services
rendered will be due and paid by the client on the date of termination.
E. External Compensation for the Sale of Securities to Clients
KerberRose advisory professionals are compensated primarily through a salary and bonus
structure. KerberRose’s advisory professionals may be paid sales, service or administrative fees
for the sale of mutual funds or other investment products. KerberRose’s advisory professionals
may receive commission-based compensation for the sale of securities and insurance products.
Investment adviser representatives, in their capacity as an APW Capital, Inc. registered
representative, are prohibited from earning an advisory fee on the securities value transferred
from an advisory client’s APW Capital, Inc. brokerage account unless commissions earned on
such securities transactions occurred at least 12 months prior to the transfer. Please see Item
10.C. for detailed information and conflicts of interest.
F. Important Disclosure – Custodian Investment Programs
Please be advised that certain of the firm’s investment adviser representatives are registered
with a broker-dealer and/or the firm is a broker-dealer or affiliated with a broker-dealer. Under
these arrangements, we can access certain investment programs offered through the broker-
dealer that offer certain compensation and fee structures that create conflicts of interest of
which clients need to be aware. As such, the investment adviser representative and/or the firm
may have an economic incentive to recommend the purchase of 12b-1 or revenue share class
mutual funds offered through the broker-dealer platform rather than from the investment
adviser platform.
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: Please note that as a
matter of policy we prohibit the receipt of revenue share fees from any mutual funds utilized for
our advisory clients’ portfolios. There are certain programs in which we participate where a
client’s investment options may be limited in certain of these programs to those mutual funds
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 5: Fees and Compensation
and/or mutual fund share classes that pay 12b-1 fees and other revenue sharing fee payments,
and the client should be aware that the firm is not selecting from among all mutual funds
available in the marketplace when recommending mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances (i) where our adviser representative is also licensed as a
registered representative of a broker-dealer and receives a portion of 12b-1 and or revenue
sharing fees as compensation – such compensation creates an incentive for the investment
adviser representative to use programs which utilize funds that pay such additional
compensation; and (ii) where the custodian receives the entirety of the 12b-1 and/or revenue
sharing fees and takes the receipt of such fees into consideration in terms of benefits it may
elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
Additional Disclosure Concerning Wrap Programs: To the extent that we either sponsor or
recommend wrap fee programs, please be advised that certain wrap fee programs may (i) allow
our investment adviser representatives to select mutual fund classes that either have no
transaction fee costs associated with them but include embedded 12b-1 fees that lower the
investor’s return (“sometimes referred to as “A-Shares,” depending on the mutual fund issuer),
or (ii) allow the use of mutual fund classes that have transaction fees associated with them but
do not carry embedded 12b-1 fees (sometimes referred to as “I-Shares,” depending on the
mutual fund sponsor). Wrap fee programs offer investment services and related transaction
services for one all-inclusive fee (except as may be described in the applicable wrap fee program
brochure). The trading costs are typically absorbed by the firm and/or the investment
representative. If a client’s account holds A-Shares within a wrap fee program, the firm and/or its
investment adviser representative avoids paying the transaction fees charged by other mutual
fund classes, which in effect decreases the firm’s costs and increases its revenues from the
account. Effectively, the cost is transferred to the client from the firm in the form of a lower rate
of return on the specific mutual fund. This creates an incentive for the firm or investment adviser
representative to utilize such funds as opposed to those funds that may be equally appropriate
for a client but do not carry the additional cost of 12b-1 fees. As a policy matter, the firm does
not allow funds that impose 12b-1 or revenue sharing fees on the client’s investment within its
wrap fee programs. Clients should understand and discuss with their investment adviser
representative the types of mutual fund share classes available in the wrap fee program and the
basis for using one share class over another in accordance with their individual circumstances
and priorities.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 6: Performance-Based Fees and Side-by-Side Management
Item 6: Performance-Based Fees and Side-by-Side Management
KerberRose does not charge performance-based fees and therefore has no economic incentive
to manage clients’ portfolios in any way other than what is in their best interests.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 7: Types of Clients
Item 7: Types of Clients
KerberRose offers its investment services to various types of clients, including individuals and
high-net-worth individuals, trusts, retirement plans, pension and profit-sharing plans,
corporations, partnerships, and other legal entities. Although KerberRose provides investment
services to the various types of clients mentioned, the services are conditioned upon meeting
certain minimum criteria established by KerberRose for each of the investment programs it
offers.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A. Methods of Analysis and Investment Strategies
A.1. Methods of Analysis
KerberRose uses a variety of sources of data to conduct its economic, investment and market
analysis, such as financial newspapers and magazines, economic and market research materials
prepared by others, conference calls hosted by mutual funds, corporate rating services, annual
reports, prospectuses, and company press releases. It is important to keep in mind that there is
no specific approach to investing that guarantees success or positive returns; investing in
securities involves risk of loss that clients should be prepared to bear.
KerberRose and its investment adviser representatives are responsible for identifying and
implementing the methods of analysis used in formulating investment recommendations to
clients. The methods of analysis may include quantitative methods for optimizing client
portfolios, computer-based risk/return analysis, technical analysis, and statistical and/or
computer models utilizing long-term economic criteria.
▪ Optimization involves the use of mathematical algorithms to determine the appropriate
mix of assets given the firm’s current capital market rate assessment and a particular
client’s risk tolerance.
▪ Quantitative methods include analysis of historical data such as price and volume
statistics, performance data, standard deviation and related risk metrics, how the security
performs relative to the overall stock market, earnings data, price to earnings ratios, and
related data.
▪ Technical analysis involves charting price and volume data as reported by the exchange
where the security is traded to look for price trends.
▪ Computer models may be used to attempt the future value of a security based on
assumptions of various data categories such as earnings, cash flow, profit margins, sales,
and a variety of other company specific metrics.
In addition, KerberRose reviews research material prepared by others, as well as corporate
filings, corporate rating services, and a variety of financial publications. KerberRose may employ
outside vendors or utilize third-party software to assist in formulating investment
recommendations to clients.
A.2. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered by our custodian that offer
certain compensation and fee structures that create conflicts of interest of which clients need to
be aware. Please see Item 5.A. of this Brochure for detailed information.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A.3. Mutual Funds, Exchange-Traded Funds, Third-Party Money Managers, Individual
Equity and Fixed Income Securities
KerberRose may recommend (i) third-party money managers to manage client assets, and (ii)
mutual funds and individual securities (including fixed income instruments). Such investments
may represent certain asset class styles, such as large-cap, mid-cap, and small-cap value, growth,
and core; international and emerging markets; and alternative investments. KerberRose may also
assist the client in selecting one or more appropriate manager(s) for all or a portion of the
client’s portfolio. Such managers typically manage assets for clients who commit to the manager
a minimum amount of assets established by that manager—a factor that KerberRose will
consider when recommending managers to clients.
A description of the criteria to be used in formulating an investment recommendation for
mutual funds, exchange-traded funds, individual securities (including fixed-income securities),
managers, and pooled investment vehicles is set forth below.
KerberRose has formed relationships with third-party vendors that provide a technological
platform for separate account management and perform due diligence monitoring of mutual
funds and managers that perform billing and certain other administrative tasks. KerberRose may
utilize additional independent third parties to assist it in recommending and monitoring
individual securities, mutual funds, and managers to clients as appropriate under the
circumstances.
KerberRose reviews certain quantitative and qualitative criteria related to mutual funds and
managers and to formulate investment recommendations to its clients. Quantitative criteria may
include:
▪
the performance history of a mutual fund or manager evaluated against that of its peers
and other benchmarks
▪ an analysis of risk-adjusted returns
▪ an analysis of the manager’s contribution to the investment return (e.g., manager’s
alpha), standard deviation of returns over specific time periods, sector, and style analysis
▪
the fund, sub-advisor, or manager’s fee structure
▪
the relevant portfolio manager’s tenure
Qualitative criteria used in selecting/recommending mutual funds or managers include the
investment objectives and/or management style and philosophy of a mutual fund or manager, a
mutual fund or manager’s consistency of investment style, and employee turnover and efficiency
and capacity.
Quantitative and qualitative criteria related to mutual funds and managers are reviewed by
KerberRose on a quarterly basis or such other interval as appropriate under the circumstances.
In addition, mutual funds or managers are reviewed to determine the extent to which their
investments reflect efforts to time the market, or evidence style drift such that their portfolios no
longer accurately reflect the particular asset category attributed to the mutual fund or manager
by KerberRose (both of which are negative factors in implementing an asset allocation
structure).
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
KerberRose may negotiate reduced account minimum balances and reduced fees with managers
under various circumstances (e.g., for clients with minimum level of assets committed to the
manager for specific periods of time, etc.). There can be no assurance that clients will receive any
reduced account minimum balances or fees, or that all clients, even if apparently similarly
situated, will receive any reduced account minimum balances or fees available to some other
clients. Also, account minimum balances and fees may significantly differ between clients. Each
client’s individual needs and circumstances will determine portfolio weighting, which can have
an impact on fees given the mutual funds or managers utilized. KerberRose will endeavor to
obtain equal treatment for its clients with mutual funds or managers but cannot assure equal
treatment.
KerberRose will regularly review the activities of mutual funds and managers utilized for the
client. Clients that engage managers or invest in mutual funds should first review and
understand the disclosure documents of those managers or mutual funds, which contain
information relevant to such retention or investment, including information on the methodology
used to analyze securities, investment strategies, fees, and conflicts of interest.
A.4. Material Risks of Investment Instruments
KerberRose may invest in equity securities, corporate debt instruments, municipal fixed income
instruments, government securities including asset-backed securities, and options on securities
as detailed below:
▪ Equity securities
▪ Warrants and rights
▪ Mutual fund securities
▪ Exchange-traded funds
▪ Corporate debt securities, commercial paper, and certificates of deposit
▪ Municipal securities
▪ U.S. government securities
▪ Option contracts on securities
▪ Government and agency mortgage-backed securities
▪ Corporate debt obligations
▪ Mortgage-backed securities
▪ Collateralized obligations
▪ Fee-based variable and fixed annuities
A.4.a. Equity Securities
Investing in individual companies involves inherent risk. The major risks relate to the
company’s capitalization, quality of the company’s management, quality and cost of the
company’s services, the company’s ability to manage costs, efficiencies in the manufacturing
or service delivery process, management of litigation risk, and the company’s ability to create
shareholder value (i.e., increase the value of the company’s stock price). Foreign securities, in
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
addition to the general risks of equity securities, have geopolitical risk, financial transparency
risk, currency risk, regulatory risk and liquidity risk.
A.4.b. Warrants and Rights
Warrants are securities, typically issued with preferred stock or bonds, that give the holder the
right to purchase a given number of shares of common stock at a specified price and time. The
price of the warrant usually represents a premium over the applicable market value of the
common stock at the time of the warrant’s issuance. Warrants have no voting rights with
respect to the common stock, receive no dividends and have no rights with respect to the
assets of the issuer.
Investments in warrants and rights involve certain risks, including the possible lack of a liquid
market for the resale of the warrants and rights, potential price fluctuations due to adverse
market conditions or other factors, and failure of the price of the common stock to rise. If the
warrant is not exercised within the specified time, it becomes worthless.
A.4.c. Mutual Fund Securities
Investing in mutual funds carries inherent risk. The major risks of investing in a mutual fund
include the quality and experience of the portfolio management team and its ability to create
fund value by investing in securities that have positive growth, the amount of individual
company diversification, the type and amount of industry diversification, and the type and
amount of sector diversification within specific industries. In addition, mutual funds tend to be
tax inefficient and therefore investors may pay capital gains taxes on fund investments while
not having yet sold the fund.
A.4.d. Exchange-Traded Funds (“ETFs”)
ETFs are investment companies whose shares are bought and sold on a securities exchange.
An ETF holds a portfolio of securities designed to track a market segment or index. Some
examples of ETFs are SPDRs®, streetTRACKS®, DIAMONDSSM, NASDAQ 100 Index Tracking
StockSM (“QQQs SM”), iShares® and VIPERs®. The funds could purchase an ETF to gain exposure
to a portion of the U.S. or foreign market. The funds, as a shareholder of another investment
company, will bear their pro rata portion of the other investment company’s advisory fee and
other expenses, in addition to their own expenses.
Investing in ETFs involves risk. Specifically, ETFs, depending on the underlying portfolio and its
size, can have wide price (bid and ask) spreads, thus diluting or negating any upward price
movement of the ETF or enhancing any downward price movement. Also, ETFs require more
frequent portfolio reporting by regulators and are thereby more susceptible to actions by
hedge funds that could have a negative impact on the price of the ETF. Certain ETFs may
employ leverage, which creates additional volatility and price risk depending on the amount of
leverage utilized, the collateral and the liquidity of the supporting collateral.
Further, the use of leverage (i.e., employ the use of margin) generally results in additional
interest costs to the ETF. Certain ETFs are highly leveraged and therefore have additional
volatility and liquidity risk. Volatility and liquidity can severely and negatively impact the price
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
of the ETF’s underlying portfolio securities, thereby causing significant price fluctuations of the
ETF.
A.4.e. Corporate Debt, Commercial Paper, and Certificates of Deposit
Fixed income securities carry additional risks than those of equity securities described above.
These risks include the company’s ability to retire its debt at maturity, the current interest rate
environment, the coupon interest rate promised to bondholders, legal constraints,
jurisdictional risk (U.S or foreign) and currency risk. If bonds have maturities of ten years or
greater, they will likely have greater price swings when interest rates move up or down. The
shorter the maturity the less volatile the price swings. Foreign bonds also have liquidity and
currency risk.
Commercial paper and certificates of deposit are generally considered safe instruments,
although they are subject to the level of general interest rates, the credit quality of the issuing
bank and the length of maturity. With respect to certificates of deposit, depending on the
length of maturity there can be prepayment penalties if the client needs to convert the
certificate of deposit to cash prior to maturity.
A.4.f. Municipal Securities
Municipal securities carry additional risks than those of corporate and bank-sponsored debt
securities described above. These risks include the municipality’s ability to raise additional tax
revenue or other revenue (in the event the bonds are revenue bonds) to pay interest on its
debt and to retire its debt at maturity. Municipal bonds are generally tax free at the federal
level but may be taxable in individual states other than the state in which both the investor
and municipal issuer is domiciled.
A.4.g. U.S. Government Securities
U.S. government securities include securities issued by the U.S. Treasury and by U.S.
government agencies and instrumentalities. U.S. government securities may be supported by
the full faith and credit of the United States.
A.4.h. Options on Securities
A call option is a contract under which the purchaser of the call option, in return for a
premium paid, has the right to buy the security (or index) underlying the option at a specified
price at any time during the term of the option. The writer of the call option, who receives the
premium, has the obligation upon exercise of the option to deliver the underlying security
against payment of the exercise price. A put option gives its purchaser, in return for a
premium, the right to sell the underlying security at a specified price during the term of the
option. The writer of the put, who receives the premium, has the obligation to buy, upon
exercise of the option, the underlying security (or a cash amount equal to the value of the
index) at the exercise price. The amount of a premium received or paid for an option is based
upon certain factors, including the market price of the underlying security, the relationship of
the exercise price to the market price, the historical price volatility of the underlying security,
the option period and interest rates.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
A.4.i. Government and Agency Mortgage-Backed Securities
The principal issuers or guarantors of mortgage-backed securities are the Government
National Mortgage Association (“GNMA”), Fannie Mae (“FNMA”) and the Federal Home Loan
Mortgage Corporation (“FHLMC”). GNMA, a wholly owned U.S. government corporation within
the Department of Housing and Urban Development (“HUD”), creates pass-through securities
from pools of government-guaranteed (Farmers’ Home Administration, Federal Housing
Authority or Veterans Administration) mortgages. The principal and interest on GNMA pass-
through securities are backed by the full faith and credit of the U.S. government.
FNMA, which is a U.S. government-sponsored corporation owned entirely by private
stockholders that is subject to regulation by the secretary of HUD, and FHLMC, a corporate
instrumentality of the U.S. government, issue pass-through securities from pools of
conventional and federally insured and/or guaranteed residential mortgages. FNMA
guarantees full and timely payment of all interest and principal, and FHMLC guarantees timely
payment of interest and ultimate collection of principal of its pass-through securities.
Mortgage-backed securities from FNMA and FHLMC are not backed by the full faith and credit
of the U.S. government.
A.4.j. Corporate Debt Obligations
Corporate debt obligations include corporate bonds, debentures, notes, commercial paper
and other similar corporate debt instruments. Companies use these instruments to borrow
money from investors. The issuer pays the investor a fixed or variable rate of interest and must
repay the amount borrowed at maturity. Commercial paper (short-term unsecured promissory
notes) is issued by companies to finance their current obligations and normally has a maturity
of less than nine months. In addition, KerberRose may invest in corporate debt securities
registered and sold in the United States by foreign issuers (Yankee bonds) and those sold
outside the U.S. by foreign or U.S. issuers (Eurobonds).
A.4.k. Mortgage-Backed Securities
Mortgage-backed securities represent interests in a pool of mortgage loans originated by
lenders such as commercial banks, savings associations, and mortgage bankers and brokers.
Mortgage-backed securities may be issued by governmental or government-related entities,
or by non-governmental entities such as special-purpose trusts created by commercial
lenders.
Pools of mortgages consist of whole mortgage loans or participations in mortgage loans. The
majority of these loans are made to purchasers of between one and four family homes. The
terms and characteristics of the mortgage instruments are generally uniform within a pool but
may vary among pools. For example, in addition to fixed-rate, fixed-term mortgages,
KerberRose may purchase pools of adjustable-rate mortgages, growing equity mortgages,
graduated payment mortgages and other types. Mortgage poolers apply qualification
standards to lending institutions, which originate mortgages for the pools as well as credit
standards and underwriting criteria for individual mortgages included in the pools. In addition,
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
many mortgages included in pools are insured through private mortgage insurance
companies.
Mortgage-backed securities differ from other forms of fixed income securities, which normally
provide for periodic payment of interest in fixed amounts with principal payments at maturity
or on specified call dates. Most mortgage-backed securities, however, are pass-through
securities, which means that investors receive payments consisting of a pro rata share of both
principal and interest (less servicing and other fees), as well as unscheduled prepayments as
loans in the underlying mortgage pool are paid off by the borrowers. Additional prepayments
to holders of these securities are caused by prepayments resulting from the sale or foreclosure
of the underlying property or refinancing of the underlying loans. As prepayment rates of
individual pools of mortgage loans vary widely, it is not possible to accurately predict the
average life of a particular mortgage-backed security. Although mortgage-backed securities
are issued with stated maturities of up to 40 years, unscheduled or early payments of principal
and interest on the mortgages may shorten considerably the securities’ effective maturities.
A.4.l. Collateralized Obligations
Collateralized mortgage obligations (“CMOs”) are collateralized by mortgage-backed
securities issued by GNMA, FHLMC or FNMA (“mortgage assets”). CMOs are multiple-class
debt obligations. Payments of principal and interest on the mortgage assets are passed
through to the holders of the CMOs as they are received, although certain classes (often
referred to as “tranches”) of CMOs have priority over other classes with respect to the receipt
of mortgage prepayments. Each tranche is issued at a specific or floating coupon rate and has
a stated maturity or final distribution date. Interest is paid or accrues in all tranches on a
monthly, quarterly, or semi-annual basis. Payments of principal and interest on mortgage
assets are commonly applied to the tranches in the order of their respective maturities or final
distribution dates, so that generally no payment of principal will be made on any tranche until
all other tranches with earlier stated maturity or distribution dates have been paid in full.
Collateralized debt obligations ("CDOs") include collateralized bond obligations ("CBOs"),
collateralized loan obligations ("CLOs") and other similarly structured securities. CBOs and
CLOs are types of asset-backed securities. A CBO is a trust that is backed by a diversified pool
of high-risk, below-investment-grade fixed income securities. A CLO is a trust typically
collateralized by a pool of loans, which may include, among others, domestic and foreign
senior secured loans, senior unsecured loans, and subordinate corporate loans, including loans
that may be rated below investment grade or equivalent unrated loans.
A.4.m. Fee-Based Variable and Fixed Annuities
Fee-based annuities are sold through registered investment advisors by an investment adviser
representative. These annuities have a flat, annual fee designed to fit into the fee structure of
an advisory business. An annuity is a long-term, tax-deferred vehicle designed for retirement.
Variable annuities involve investment risks and may lose value. Earnings are taxable as
ordinary income when distributed. Individuals may be subject to a 10% additional tax for
withdrawals before age 59½ unless an exception to the tax is met. Fixed annuity is an
insurance contract that guarantees the buyer a fixed rate of return on their contributions for a
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Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
specific period of time. Fixed annuities offer premium protection, income for life, and low risk.
A fixed annuity also does not offer any inflation protection.
B. Investment Strategy and Method of Analysis Material Risks
B.1. Leverage
Although KerberRose, as a general business practice, does not utilize leverage, there may be
instances in which exchange-traded funds, other separate account managers and, in very limited
circumstances, KerberRose will utilize leverage. In this regard please review the following:
The use of leverage enhances the overall risk of investment gain and loss to the client’s
investment portfolio. For example, investors can control $2 of a security for $1. So, if the price of
a security rises by $1, the investor earns a 100% return on their investment. Conversely, if the
security declines by $.50, then the investor loses 50% of their investment. The use of leverage
entails borrowing, which results in additional interest costs to the investor.
Broker-dealers who carry customer accounts have a minimum equity requirement when clients
utilize leverage. The minimum equity requirement is stated as a percentage of the value of the
underlying collateral security with an absolute minimum dollar requirement. For example, if the
price of a security declines in value to the point where the excess equity used to satisfy the
minimum requirement dissipates, the broker-dealer will require the client to deposit additional
collateral to the account in the form of cash or marketable securities. A deposit of securities to
the account will require a larger deposit, as the security being deposited is included in the
computation of the minimum equity requirement. In addition, when leverage is utilized and the
client needs to withdraw cash, the client must sell a disproportionate amount of collateral
securities to release enough cash to satisfy the withdrawal amount based upon similar reasoning
as cited above.
Regulations concerning the use of leverage are established by the Federal Reserve Board and
vary if the client’s account is held at a broker-dealer versus a bank custodian. Broker-dealers and
bank custodians may apply more stringent rules as they deem necessary.
B.2. Short-Term Trading
Although KerberRose, as a general business practice, does not utilize short-term trading, there
may be instances in which short-term trading may be necessary or an appropriate strategy. In
this regard, please read the following:
There is an inherent risk for clients who trade frequently in that high-frequency trading creates
substantial transaction costs that in the aggregate could negatively impact account
performance.
B.3. Option Strategies
Various option strategies give the holder the right to acquire or sell underlying securities at the
contract strike price up until expiration of the option. Each contract is worth 100 shares of the
underlying security. Options entail greater risk but allow an investor to have market exposure to
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 8: Methods of Analysis, Investment Strategies, and Risk of Loss
a particular security or group of securities without the capital commitment required to purchase
the underlying security or groups of securities. In addition, options allow investors to hedge
security positions held in the portfolio. For detailed information on the use of options and
option strategies, please contact the Options Clearing Corporation for the current Options Risk
Disclosure Statement.
KerberRose as part of its investment strategy may employ the following option strategies:
▪ Covered call writing
▪ Long call options purchases
▪ Long put options purchases
B.3.a. Covered Call Writing
Covered call writing is the sale of in-, at-, or out-of-the money call option against a long
security position held in the client portfolio. This type of transaction is used to generate
income. It also serves to create downside protection in the event the security position declines
in value. Income is received from the proceeds of the option sale. Such income may be
reduced to the extent it is necessary to buy back the option position prior to its expiration.
This strategy may involve a degree of trading velocity, transaction costs and significant losses
if the underlying security has volatile price movement. Covered call strategies are generally
suited for companies with little price volatility.
B.3.b. Long Call Option Purchases
Long call option purchases allow the option holder to be exposed to the general market
characteristics of a security without the outlay of capital necessary to own the security. Options
are wasting assets and expire (usually within nine months of issuance), and as a result can
expose the investor to significant loss.
B.3.c. Long Put Option Purchases
Long put option purchases allow the option holder to sell or “put” the underlying security at
the contract strike price at a future date. If the price of the underlying security declines in
value, the value of the long-put option increases. In this way long puts are often used to
hedge a long stock position. Options are wasting assets and expire (usually within nine months
of issuance), and as a result can expose the investor to significant loss.
C. Security-Specific Material Risks
There is an inherent risk for clients whose investment portfolios lack diversification—that is, they
have their investment portfolios heavily weighted in one security, one industry or industry
sector, one geographic location, one investment manager, one type of investment instrument
(equities versus fixed income). Clients who have diversified portfolios, as a rule, incur less
volatility and therefore less fluctuation in portfolio value than those who have concentrated
holdings. Concentrated holdings may offer the potential for higher gain, but also offer the
potential for significant loss.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 9: Disciplinary Information
Item 9: Disciplinary Information
A. Criminal or Civil Actions
There is nothing to report for this item.
B. Administrative Enforcement Proceedings
There is nothing to report for this item.
C. Self-Regulatory Organization Enforcement Proceedings
There is nothing to report for this item.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 10: Other Financial Industry Activities and Affiliations
Item 10: Other Financial Industry Activities and Affiliations
A. Broker-Dealer or Representative Registration
Managers, members, and registered personnel of KerberRose are associated with APW Capital,
Inc. (“APW”), a FINRA- and SEC-registered broker-dealer and member of SIPC. APW is a financial
services company engaged in the sale of investment products. The officers, directors, and
registered personnel of KerberRose are also licensed as insurance agents. Approximately 98% of
time and effort of KerberRose’s registered sales personnel is attributable to the functions of
KerberRose, while the remaining 2% of time is allocated to the function of commission sales as
registered representatives of APW.
B. Futures or Commodity Registration
Neither KerberRose nor its affiliates are registered as a commodity firm, futures commission
merchant, commodity pool operator, or commodity trading advisor and do not have an
application to register pending.
C. Material Relationships Maintained by this Advisory Business and
Conflicts of Interest
C.1. APW Capital, Inc.
Managers, members, and registered personnel of KerberRose are associated persons of APW.
APW may provide brokerage services to one or more of the third-party advisors to whom
investment advisor representatives of KerberRose refer potential clients. APW may receive
brokerage fees for transactions completed on behalf of customers. As a result, a conflict of
interest may be deemed to exist in that the referral of separate account managers offered by
APW may benefit KerberRose by providing leverage for KerberRose to negotiate a more
favorable economic arrangement or to procure additional services with or through APW.
KerberRose advisory clients are not compelled to effect securities transactions through APW.
KerberRose professionals who effect transactions for advisory clients will not receive transaction
or commission compensation from either APW or any other executing broker.
As a result of KerberRose’s managers, members, and registered personnel’s affiliation with APW,
such professionals, in their capacity as registered representatives of APW, are subject to the
oversight of APW and the Financial Industry Regulatory Authority, Inc. (“FINRA”). As such, clients
of KerberRose should understand that their personal and account information is available to
FINRA and APW personnel in the fulfillment of their oversight obligations and duties. Under an
agreement with APW, APW undertakes certain obligations established under FINRA rules with
respect to supervising certain brokerage activities performed by KerberRose personnel in their
capacity as APW registered representatives.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 10: Other Financial Industry Activities and Affiliations
C.2. Relationships with Several Insurance Firms
Certain managers, members, and registered employees of KerberRose are agents for certain
insurance carriers. With respect to the provision of financial planning services, KerberRose
professionals may recommend insurance products offered by such carriers for whom they
function as agents and receive a commission for doing so. Clients are advised of a potential
conflict of interest in that there is an economic incentive to recommend insurance and other
investment products of such carriers. Clients are also advised that KerberRose professionals
strive to put their clients’ interests first and foremost. Other than for insurance products that
require a securities license, such as variable insurance products, clients may utilize any insurance
carrier or insurance agency they desire. For products requiring a securities and insurance license,
clients may be limited to those insurance carriers that have a selling agreement with KerberRose
professionals’ employing broker-dealer.
C.3. KerberRose SC
Certain managers, members, and registered employees of KerberRose are employees with
KerberRose SC, a certified public accounting firm and affiliate of KerberRose Wealth
Management LLC, where they provide tax and accounting services to clients. Clients are advised
there is a conflict of interest in that there is an economic incentive to recommend KerberRose
SC. KerberRose Wealth Management LLC professionals strive to put their clients’ interests first
and foremost, and clients may utilize any tax and accounting service they desire.
C.4. Retirement Plan Partners, LLC
KerberRose may refer Retirement Plan Partners, LLC for third-party administration of qualified
retirement plans. Retirement Plan Partners, LLC is owned affiliate of Kerber Rose SC and under
common control with KerberRose Wealth Management. Clients are advised there is a conflict of
interest in KerberRose recommending its affiliate and are not required to utilize the services of
Retirement Plan Partners, LLC.
D. Recommendation or Selection of Other Investment Advisors and
Conflicts of Interest
KerberRose may enter into agreements with solicitors who will refer prospective advisory clients
to KerberRose in return for a portion of the ongoing investment advisory fee. See Item 14 for
additional disclosure.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
Item 11: Code of Ethics, Participation or Interest in Client Transactions,
and Personal Trading
A. Code of Ethics Description
In accordance with the Advisers Act, KerberRose has adopted policies and procedures designed
to detect and prevent insider trading. In addition, KerberRose has adopted a Code of Ethics (the
“Code”). Among other things, the Code includes written procedures governing the conduct of
KerberRose's advisory and access persons. The Code also imposes certain reporting obligations
on persons subject to the Code. The Code and applicable securities transactions are monitored
by the Chief Compliance Officer of KerberRose. KerberRose will send clients a copy of its Code
of Ethics upon written request.
KerberRose has policies and procedures in place to ensure that the interests of its clients are
given preference over those of KerberRose, its affiliates, and its employees. For example, there
are policies in place to prevent the misappropriation of material non-public information, and
such other policies and procedures reasonably designed to comply with federal and state
securities laws.
B. Investment Recommendations Involving a Material Financial Interest and
Conflicts of Interest
KerberRose does not engage in principal trading (i.e., the practice of selling stock to advisory
clients from a firm’s inventory or buying stocks from advisory clients into a firm’s inventory). In
addition, KerberRose does not recommend any securities to advisory clients in which it has
some proprietary or ownership interest.
C. Advisory Firm Purchase of Same Securities Recommended to Clients and
Conflicts of Interest
KerberRose, its affiliates, employees and their families, trusts, estates, charitable organizations,
and retirement plans established by it may purchase the same securities as are purchased for
clients in accordance with its Code of Ethics policies and procedures. The personal securities
transactions by advisory representatives and employees may raise potential conflicts of interest
when they trade in a security that is:
▪ owned by the client, or
▪ considered for purchase or sale for the client.
Such conflict generally refers to the practice of front-running (trading ahead of the client), which
KerberRose specifically prohibits. KerberRose has adopted policies and procedures that are
intended to address these conflicts of interest. These policies and procedures:
▪
require our advisory representatives and employees to act in the client’s best interest
▪ prohibit fraudulent conduct in connection with the trading of securities in a client
account
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 11: Code of Ethics, Participation or Interest in Client Transactions, and Personal Trading
▪ prohibit employees from personally benefitting by causing a client to act, or fail to act in
making investment decisions
▪ prohibit the firm or its employees from profiting or causing others to profit on
knowledge of completed or contemplated client transactions
▪ allocate investment opportunities in a fair and equitable manner
▪ provide for the review of transactions to discover and correct any trades that result in an
advisory representative or employee benefitting at the expense of a client.
Advisory representatives and employees must follow KerberRose’s procedures when purchasing
or selling the same securities purchased or sold for the client.
D. Client Securities Recommendations or Trades and Concurrent Advisory
Firm Securities Transactions and Conflicts of Interest
KerberRose, its affiliates, employees and their families, trusts, estates, charitable organizations,
and retirement plans established by it may effect securities transactions for their own accounts
that differ from those recommended or effected for other KerberRose clients. KerberRose will
make a reasonable attempt to trade securities in client accounts at or prior to trading the
securities in its affiliate, corporate, employee, or employee-related accounts. Trades executed
the same day will likely be subject to an average pricing calculation. It is the policy of
KerberRose to place clients’ interests above those of KerberRose and its employees.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 12: Brokerage Practices
Item 12: Brokerage Practices
A. Factors Used to Select Broker-Dealers for Client Transactions
A.1. Custodian Recommendations
KerberRose may recommend that clients establish brokerage accounts with Charles Schwab &
Co., Inc. (“Schwab”), a FINRA-registered broker-dealer, member SIPC, to maintain custody of
clients’ assets and to effect trades for their accounts. Although KerberRose may recommend that
clients establish brokerage accounts with Schwab, KerberRose is independently owned and
operated and not affiliated with Schwab. Schwab does not charge separately for custody
services but is compensated by account holders through commissions and other transaction-
related or asset-based fees for securities trades that are executed through or that settle into
Schwab accounts.
In certain instances and subject to approval by the firm, KerberRose will recommend to clients
certain broker-dealers and/or custodians based on the needs of the individual client and taking
into consideration the nature of the services required, the experience of the broker-dealer or
custodian, the cost and quality of the services, and the reputation of the broker-dealer or
custodian. The final determination to engage a broker-dealer or custodian recommended by
KerberRose will be made by and in the sole discretion of the client. The client recognizes that
broker-dealers and/or custodians have different cost and fee structures and trade execution
capabilities. As a result, there may be disparities with respect to the cost of services and/or the
transaction prices for securities transactions executed on behalf of the client. Clients are
responsible for assessing the commissions and other costs charged by broker-dealers and/or
custodians.
A.1.a. How We Select Brokers/Custodians to Recommend
KerberRose seeks to recommend a custodian/broker who will hold client assets and execute
transactions on terms that are overall most advantageous when compared to other available
providers and their services. We consider a wide range of factors, including, among others, the
following:
▪ combination of transaction execution services along with asset custody services
(generally without a separate fee for custody)
▪ capability to execute, clear, and settle trades (buy and sell securities for client accounts)
▪ capabilities to facilitate transfers and payments to and from accounts (wire transfers,
check requests, bill payment, etc.)
▪ breadth of investment products made available (stocks, bonds, mutual funds, exchange-
traded funds (ETFs), etc.)
▪ availability of investment research and tools that assist us in making investment
decisions
▪ quality of services
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 12: Brokerage Practices
▪ competitiveness of the price of those services (commission rates, margin interest rates,
other fees, etc.) and willingness to negotiate them
▪
reputation, financial strength, and stability of the provider
▪
their prior service to us and our other clients
▪ availability of other products and services that benefit us, as discussed below
A.1.b. Client’s Custody and Brokerage Costs
For client accounts that the firm maintains, the custodian generally does not charge clients
separately for custody services but is compensated by charging commissions or other fees on
trades that it executes or that settle into the custodian’s accounts. The custodian’s commission
rates applicable to the firm’s client accounts were negotiated based on the firm’s commitment
to maintain a certain minimum amount of client assets at the custodian. This commitment
benefits the client because the overall commission rates paid are lower than they would be if
the firm had not made the commitment. In addition to commissions, the custodian charges a
flat dollar amount as a “prime broker” or “trade away” fee for each trade that the firm has
executed by a different broker-dealer but where the securities bought or the funds from the
securities sold are deposited (settled) into the client’s custodian account. These fees are in
addition to the commissions or other compensation the client pays the executing broker-
dealer. Because of this, in order to minimize the client’s trading costs, the firm has the
custodian execute most trades for the account.
A.1.c. Soft Dollar Arrangements
KerberRose does not utilize soft dollar arrangements. KerberRose does not direct brokerage
transactions to executing brokers for research and brokerage services.
A.1.d. Institutional Trading and Custody Services
Schwab provides KerberRose with access to its institutional trading and custody services,
which are typically not available to Schwab retail investors. These services are generally
available to independent investment advisors on an unsolicited basis, at no charge to them so
long as a certain minimum amount of the advisor’s clients’ assets are maintained in accounts
at Schwab. Schwab’s brokerage services include the execution of securities transactions,
custody, research, and access to mutual funds and other investments that are otherwise
generally available only to institutional investors or that would require a significantly higher
minimum initial investment.
A.1.e. Other Products and Services
Schwab also makes available to KerberRose other products and services that benefit
KerberRose but may not directly benefit its clients’ accounts. Many of these products and
services may be used to service all or some substantial number of KerberRose's accounts,
including accounts not maintained at Schwab. Schwab also makes available to KerberRose its
managing and administering software and other technology that
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 12: Brokerage Practices
▪ provide access to client account data (such as trade confirmations and account
statements)
▪
facilitate trade execution and allocate aggregated trade orders for multiple client
accounts
▪ provide research, pricing, and other market data
▪
facilitate payment of KerberRose’s fees from its clients’ accounts
▪ assist with back-office functions, recordkeeping, and client reporting
Schwab also offers other services intended to help KerberRose manage and further develop its
business enterprise. These services may include
▪ compliance, legal, and business consulting
▪ publications and conferences on practice management and business succession
▪ access to employee benefits providers, human capital consultants, and insurance
providers
Schwab may also provide other benefits, such as educational events or occasional business
entertainment of KerberRose personnel. In evaluating whether to recommend that clients
custody their assets at Schwab, KerberRose may take into account the availability of some of
the foregoing products and services and other arrangements as part of the total mix of factors
it considers, and not solely on the nature, cost, or quality of custody and brokerage services
provided by Schwab, which may create a potential conflict of interest.
A.1.f.
Independent Third Parties
Schwab may make available, arrange, and/or pay third-party vendors for the types of services
rendered to KerberRose. Schwab may discount or waive fees it would otherwise charge for
some of these services or all or a part of the fees of a third party providing these services to
KerberRose.
A.1.g. Additional Compensation Received from Custodians
KerberRose may participate in institutional customer programs sponsored by broker-dealers
or custodians. KerberRose may recommend these broker-dealers or custodians to clients for
custody and brokerage services. There is no direct link between KerberRose’s participation in
such programs and the investment advice it gives to its clients, although KerberRose receives
economic benefits through its participation in the programs that are typically not available to
retail investors. These benefits may include the following products and services (provided
without cost or at a discount):
▪ Receipt of duplicate client statements and confirmations
▪ Research-related products and tools
▪ Consulting services
▪ Access to a trading desk serving KerberRose participants
▪ Access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares to client accounts)
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 12: Brokerage Practices
▪ The ability to have advisory fees deducted directly from client accounts
▪ Access to an electronic communications network for client order entry and account
information
▪ Access to mutual funds with no transaction fees and to certain institutional money
managers
▪ Discounts on compliance, marketing, research, technology, and practice management
products or services provided to KerberRose by third-party vendors
The custodian may also pay for business consulting and professional services received by
KerberRose’s related persons and may pay or reimburse expenses (including client transition
expenses, travel, lodging, meals, and entertainment expenses for KerberRose’s personnel to
attend conferences). Some of the products and services made available by such custodian
through its institutional customer programs may benefit KerberRose but may not benefit its
client accounts. These products or services may assist KerberRose in managing and
administering client accounts, including accounts not maintained at the custodian as
applicable. Other services made available through the programs are intended to help
KerberRose manage and further develop its business enterprise. The benefits received by
KerberRose or its personnel through participation in these programs do not depend on the
amount of brokerage transactions directed to the broker-dealer.
KerberRose also participates in similar institutional advisor programs offered by other
independent broker-dealers or trust companies, and its continued participation may require
KerberRose to maintain a predetermined level of assets at such firms. In connection with its
participation in such programs, KerberRose will typically receive benefits similar to those listed
above, including research, payments for business consulting and professional services received
by KerberRose’s related persons, and reimbursement of expenses (including travel, lodging,
meals and entertainment expenses for KerberRose’s personnel to attend conferences
sponsored by the broker-dealer or trust company).
As part of its fiduciary duties to clients, KerberRose endeavors always places the interests of its
clients first. Clients should be aware, however, that the receipt of economic benefits by
KerberRose or its related persons in and of itself creates a potential conflict of interest and
may indirectly influence KerberRose’s recommendation of broker-dealers such as Schwab for
custody and brokerage services.
A.1.h. The Firm’s Interest in Schwab’s Services
The availability of these services from the custodian benefits the firm because the firm does
not have to produce or purchase them. The firm does not have to pay for the custodian’s
services so long as a certain minimum of client assets is kept in accounts at the custodian. This
minimum of client assets may give the firm an incentive to recommend that clients maintain
their accounts with the custodian based on the firm’s interest in receiving the custodian’s
services that benefit the firm’s business rather than based on the client’s interest in receiving
the best value in custody services and the most favorable execution of client transactions. This
is a potential conflict of interest. The firm believes, however, that the selection of the custodian
as custodian and broker is in the best interest of clients. It is primarily supported by the scope,
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 12: Brokerage Practices
quality, and price of the custodian’s services and not the custodian’s services that benefit only
the firm.
A.2. Brokerage for Client Referrals
KerberRose does not engage in the practice of directing brokerage commissions in exchange for
the referral of advisory clients.
A.3. Directed Brokerage
A.3.a. KerberRose Recommendations
KerberRose currently recommends Schwab as custodian for clients’ funds and securities and to
execute securities transactions on its clients’ behalf.
A.3.b. Client-Directed Brokerage
Occasionally, clients may direct KerberRose to use a particular broker-dealer to execute
portfolio transactions for their accounts or request that certain types of securities not be
purchased for their accounts. Clients who designate the use of a particular broker-dealer
should be aware that they will lose any possible advantage KerberRose derives from
aggregating transactions. Such client trades are typically effected after the trades of clients
who have not directed the use of a particular broker-dealer. KerberRose loses the ability to
aggregate trades with other KerberRose advisory clients, potentially subjecting the client to
inferior trade execution prices as well as higher commissions.
B. Aggregating Securities Transactions for Client Accounts
B.1. Best Execution
KerberRose, pursuant to the terms of its investment advisory agreement with clients, may have
discretionary authority to determine the nature and type of securities to be bought and sold and
the amount of such securities. KerberRose will effect client securities transactions through the
client’s custodian. KerberRose recognizes that the analysis of execution quality involves several
factors, both qualitative and quantitative. KerberRose will follow a process to ensure that it is
seeking to obtain the most favorable execution under the prevailing circumstances when placing
client orders. These factors include but are not limited to the following:
▪ The financial strength, reputation, and stability of the broker
▪ The efficiency with which the transaction is effected
▪ The ability to effect prompt and reliable executions at favorable prices (including the
applicable dealer spread or commission, if any)
▪ The availability of the broker to stand ready to effect transactions of varying degrees of
difficulty in the future
▪ The efficiency of error resolution, clearance, and settlement
▪ Block trading and positioning capabilities
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 12: Brokerage Practices
▪ Performance measurement
▪ Online access to computerized data regarding customer accounts
▪ Availability, comprehensiveness, and frequency of brokerage and research services
▪ Commission rates
▪ The economic benefit to the client
▪ Related matters involved in the receipt of brokerage services
Consistent with its fiduciary responsibilities, KerberRose seeks to ensure that clients receive best
execution with respect to clients’ transactions by blocking client trades to reduce commissions
and transaction costs. To the best of KerberRose’s knowledge, these custodians provide high-
quality execution, and KerberRose’s clients do not pay higher transaction costs in return for such
execution.
Commission rates and securities transaction fees charged to effect such transactions are
established by the client’s independent custodian and/or broker-dealer. Based upon its own
knowledge of the securities industry, KerberRose believes that such commission rates are
competitive within the securities industry. Lower commissions or better execution may be able
to be achieved elsewhere.
B.2. Security Allocation
Since KerberRose may be managing accounts with similar investment objectives, KerberRose
may allocate orders for securities for such accounts. In such event, allocation of the securities so
purchased or sold, as well as expenses incurred in the transaction, is made by KerberRose in the
manner it considers to be the most equitable and consistent with its fiduciary obligations to
such accounts.
KerberRose’s allocation procedures seek to allocate investment opportunities among clients in
the fairest possible way, considering the clients’ best interests. KerberRose will follow procedures
to ensure that allocations do not involve a practice of favoring or discriminating against any
client or group of clients. Account performance is never a factor in trade allocations.
KerberRose’s advice to certain clients and entities and the action of KerberRose for those and
other clients are frequently premised not only on the merits of a particular investment, but also
on the suitability of that investment for the particular client in light of his or her applicable
investment objective, guidelines, and circumstances. Thus, any action of KerberRose with respect
to a particular investment may, for a client, differ or be opposed to the recommendation, advice,
or actions of the firm to or on behalf of other clients.
B.3. Order Aggregation
Orders for the same security entered on behalf of more than one client generally will not be
aggregated (i.e., blocked or bunched). KerberRose, even though it has discretionary authority,
discusses each recommendation with a client and then receives the client’s permission. Once
permission is granted, KerberRose enters the order. As a result, clients should not expect their
trades to be aggregated. As such, clients can expect that their trade execution prices will vary
from other clients.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 12: Brokerage Practices
B.4. Allocation of Trades
All allocations will be made prior to the close of business on the trade date. In the event an
order is “partially filled,” the allocation will be made in the best interests of all the clients in the
order, taking into account all relevant factors including, but not limited to, the size of each
client’s allocation, clients’ liquidity needs, and previous allocations. In most cases, accounts will
get a pro forma allocation based on the initial allocation. This policy also applies if an order is
“over-filled.”
KerberRose acts in accordance with its duty to seek best price and execution and will not
continue any arrangements if it determines that such arrangements are no longer in the best
interest of its clients.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 13: Review of Accounts
Item 13: Review of Accounts
A. Schedule for Periodic Review of Client Accounts or Financial Plans and
Advisory Persons Involved
The review of accounts is conducted in the first instance by the professional servicing the client
relationship on at least an annual basis. Such professionals are subject to the general authority
of KerberRose’s Managing Member. The Managing Member or his designee(s) must review and
approve the opening of each new advisory relationship and oversee reviews of client accounts.
The Managing Member or his designee(s) is also responsible for ensuring that any significant
change in a client's investment strategy or in the concentration of a client's assets is appropriate
for and has been reviewed with the client.
B. Review of Client Accounts on Non-Periodic Basis
KerberRose may perform ad hoc reviews on an as-needed basis if there have been material
changes in the client’s investment objectives or risk tolerance, or a material change in how
KerberRose formulates investment advice.
C. Content of Client-Provided Reports and Frequency
The client’s independent custodian provides account statements directly to the client no less
frequently than quarterly. The custodian’s statement is the official record of the client’s securities
account and supersedes any statements or reports created on behalf of the client by
KerberRose.
Financial planning clients do not normally receive investment reports.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 14: Client Referrals and Other Compensation
Item 14: Client Referrals and Other Compensation
A. Economic Benefits Provided to the Advisory Firm from External Sources
and Conflicts of Interest
A.1. Schwab
We receive an economic benefit from Schwab in the form of the support products and services
it makes available to us. Clients do not pay more for assets maintained at Schwab because of
these arrangements. However, we benefit from the arrangements because the cost of these
services would otherwise be borne directly by us. Clients should consider these conflicts of
interest when selecting a custodian. The products and services provided by Schwab, how they
benefit us, and the related conflicts of interest are described above under Item 12 Brokerage
Practices. The availability to us of Schwab’s products and services is not based on us giving
particular investment advice, such as buying securities for our clients.
A.2. Referrals to Third-Party Service Providers
Please refer to the disclosures in Items 10 and 12 regarding referrals to third-party service
providers. KerberRose may receive economic benefits for referring clients to third-party service
providers. You are under no obligation to utilize any service provider recommended to you by
KerberRose or its affiliates.
A.3. Expense Reimbursements
The firm may from time to time receive expense reimbursement for travel, entertainment and/or
marketing expenses from distributors of investment and/or insurance products. Although
receipt of these expense reimbursements is not predicated on specific sales quotas, the product
sponsor reimbursements are typically made by those sponsors for whom sales have been made
or it is anticipated sales will be made. This creates a conflict of interest in that there is an
incentive to recommend certain products and investments based on the receipt of this
compensation instead of what is the in best interest of our clients. We attempt to control for
this conflict by always basing investment decisions on the individual needs of our clients.
B. Advisory Firm Payments for Client Referrals
The firm may enter into arrangements with endorsers, promoters, solicitors, or with clients for
testimonials (herein collectively referred to as “endorser”) who will endorse the advisory firm for
compensation. Agreements are required when compensation to the endorser is equal to or
greater than $1,000. The receipt of such compensation creates a conflict of interest in that the
endorser is economically incented to endorse our firm. Please be advised that the firm’s
payment of compensation to the endorser does not increase the client’s advisory fee paid to the
firm.
Additionally, KerberRose pays compensation to employees who attract additional managed
assets to the firm.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 15: Custody
Item 15: Custody
KerberRose is considered to have custody of client assets for purposes of the Advisers Act for
the following reasons:
▪ The client authorizes us to instruct their custodian to deduct our advisory fees directly
from the client’s account. The custodian maintains actual custody of clients’ assets.
▪ Our authority to direct client requests, utilizing standing instructions, for wire transfer of
funds for first-party money movement and third-party money movement (checks and/or
journals, ACH, Fed-wires). The firm has elected to meet the SEC’s seven conditions to
avoid the surprise custody exam, as outlined below:
1. The client provides an instruction to the qualified custodian, in writing, that includes
the client’s signature, the third party’s name, and either the third party’s address or
the third party’s account number at a custodian to which the transfer should be
directed.
2. The client authorizes the investment adviser, in writing, either on the qualified
custodian’s form or separately, to direct transfers to the third party either on a
specified schedule or from time to time.
3. The client’s qualified custodian performs appropriate verification of the instruction,
such as a signature review or other method to verify the client’s authorization and
provides a transfer of funds notice to the client promptly after each transfer.
4. The client has the ability to terminate or change the instruction to the client’s
qualified custodian.
5. The investment adviser has no authority or ability to designate or change the identity
of the third party, the address, or any other information about the third party
contained in the client’s instruction.
6. The investment adviser maintains records showing that the third party is not a
related party of the investment adviser or located at the same address as the
investment adviser.
7. The client’s qualified custodian sends the client, in writing, an initial notice confirming
the instruction and an annual notice reconfirming the instruction.
Individual advisory clients will receive at least quarterly account statements directly from their
custodian containing a description of all activity, cash balances, and portfolio holdings in their
accounts. Clients are urged to compare the account balance(s) shown on their account
statements to the quarter-end balance(s) on their custodian's monthly statement. The
custodian’s statement is the official record of the account.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 16: Investment Discretion
Item 16: Investment Discretion
Clients may grant a limited power of attorney to KerberRose with respect to trading activity in
their accounts by signing the appropriate custodian limited power of attorney form. In such
cases, KerberRose will exercise full discretion as to the nature and type of securities to be
purchased and sold and the amount of securities for such transactions, and in certain instances
have discretionary authority to select third-party money managers for its clients. Investment
limitations may be designated by the client as outlined in the investment advisory agreement.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 17: Voting Client Securities
Item 17: Voting Client Securities
KerberRose does not take discretion with respect to voting proxies on behalf of its clients.
KerberRose will endeavor to make recommendations to clients on voting proxies regarding
shareholder vote, consent, election, or similar actions solicited by, or with respect to, issuers of
securities beneficially held as part of KerberRose supervised and/or managed assets. In no event
will KerberRose take discretion with respect to voting proxies on behalf of its clients.
Except as required by applicable law, KerberRose will not be obligated to render advice or take
any action on behalf of clients with respect to assets presently or formerly held in their accounts
that become the subject of any legal proceedings, including bankruptcies.
From time to time, securities held in the accounts of clients will be the subject of class action
lawsuits. KerberRose has no obligation to determine if securities held by the client are subject to
a pending or resolved class action lawsuit. KerberRose also has no duty to evaluate a client’s
eligibility or to submit a claim to participate in the proceeds of a securities class action
settlement or verdict. Furthermore, KerberRose has no obligation or responsibility to initiate
litigation to recover damages on behalf of clients who may have been injured as a result of
actions, misconduct, or negligence by corporate management of issuers whose securities are
held by clients.
Where KerberRose receives written or electronic notice of a class action lawsuit, settlement, or
verdict affecting securities owned by a client, it will forward all notices, proof of claim forms, and
other materials to the client. Electronic mail is acceptable where appropriate and where the
client has authorized contact in this manner.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure
Item 18: Financial Information
Item 18: Financial Information
A. Balance Sheet
KerberRose does not require the prepayment of fees of $1,200 or more, six months or more in
advance, and as such is not required to file a balance sheet.
B. Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability
to Meet Commitments to Clients
KerberRose does not have any financial issues that would impair its ability to provide services to
clients.
C. Bankruptcy Petitions During the Past Ten Years
There is nothing to report for this item.
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Part 2A of Form ADV: KerberRose Wealth Management LLC Brochure