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Form ADV Part 2A – Disclosure Brochure
Item 1: Cover Page
www.Keystoneprivatewealth.com
Shattuck (Shad) F. Lamm
Chief Compliance Officer
Effective: February 2026
Keystone Private Wealth
73575 El Paseo, Suite 2300
Palm Desert, CA 92260
Phone: (760) 818-7020
This Form ADV 2A (“Disclosure Brochure”) provides information about the qualifications and business practices of
Keystone Wealth Services, LLC dba Keystone Private Wealth (“Keystone” or the “Advisor”). If you have any
questions about the contents of this Disclosure Brochure, please contact us at (760) 818-7020.
Keystone is a registered investment advisor with the Securities and Exchange Commission (“SEC”). The
information in this Disclosure Brochure has not been approved or verified by the SEC or by any state securities
authority. Registration of an investment advisor does not imply any specific level of skill or training. This Disclosure
Brochure provides information through Keystone to assist you in determining whether to retain the Advisor.
Additional information about Keystone and its advisory persons are available on the SEC’s website at
www.adviserinfo.sec.gov by searching with our firm name or our CRD# 301924.
Item 2 – Material Changes
Form ADV 2 is divided into two parts: Part 2A (the "Disclosure Brochure") and Part 2B (the "Brochure
Supplement"). The Disclosure Brochure provides information about a variety of topics relating to an Advisor’s
business practices and conflicts of interest. The Brochure Supplement provides information about advisory
personnel of Keystone.
Keystone believes that communication and transparency are the foundation of its relationship with Clients and will
continually strive to provide its Clients with complete and accurate information at all times. Keystone encourages
all current and prospective Clients to read this Disclosure Brochure and discuss any questions you may have with
us. And of course, we always welcome your feedback.
Material Change
Since our last annual amendment filed on 01/24/2025, our firm does not have any material changes to disclose.
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Item 3 – Table of Contents
Contents
Item 1: Cover Page ..................................................................................................................................................1
Item 2 – Material Changes ......................................................................................................................................2
Item 3 – Table of Contents ......................................................................................................................................3
Item 4 – Advisory Services .....................................................................................................................................4
Item 5 – Fees and Compensation ..........................................................................................................................6
Item 6 – Performance-Based Fees and Side-By-Side Management ...................................................................8
Item 7 – Types of Clients ........................................................................................................................................8
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ...........................................................8
Item 9 – Disciplinary Information ........................................................................................................................ 14
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................... 14
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading .............. 14
Item 12 – Brokerage Practices ............................................................................................................................ 15
Item 13 – Review of Accounts ............................................................................................................................. 16
Item 14 - Client Referrals and Other Compensation ......................................................................................... 16
Item 15 – Custody ................................................................................................................................................. 18
Item 16 – Investment Discretion ......................................................................................................................... 18
Item 17 – Voting Client Securities ...................................................................................................................... 19
Item 18 – Financial Information........................................................................................................................... 20
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Item 4 – Advisory Services
A. Firm Information
Keystone Private Wealth (“Keystone” or the “Advisor”) is a registered investment advisor with Securities and
Exchange Commission (“SEC”), which is organized as a limited liability company under the laws of the State of
California. Keystone was founded in February 2019 and is majority owned by Mark W. Thatcher and Shattuck
(Shad) F. Lamm and further, Mr. Kurt Mortenson as a minority partner. This Disclosure Brochure provides
information regarding the qualifications, business practices, and the advisory services provided by Keystone.
For questions regarding this Disclosure Brochure, please contact Shad Lamm, Chief Compliance Officer at (760)
818-7020.
B. Advisory Services Offered
Keystone offers investment advisory services to high net worth individuals, families, trusts, estates, and businesses
(each referred to as a “Client”). Keystone provides comprehensive investment management, planning and
consulting services tailored to the individual needs of each Client.
Investment Advisory Services
Keystone provides customized investment advisory solutions for its Clients. This is achieved through continuous
personal Client contact and interaction while providing discretionary investment management, planning and related
advisory services. Keystone typically offers these as a bundled advisory engagement, but may, in certain
circumstances, offer as individual services. Keystone works closely with each Client to develop an investment
strategy that seeks to achieve the goals of the Client.
Internal Investment Management - Keystone customizes its investment management services for its Clients.
Portfolios are primarily constructed using mutual funds, exchange-traded funds (“ETFs”), individual stocks and
fixed income securities. For certain Clients, the Advisor may also utilize alternative investments and other types of
investments, as appropriate, to meet the needs of particular Clients. The Advisor generally constructs portfolios in
alignment with its internal strategies, but may retain legacy securities due to portfolio fit and tax considerations.
Keystone evaluates and selects investments for inclusion in Client portfolios only after applying its internal due
diligence process. Keystone’s investment strategy is primarily long-term focused, but the Advisor may buy, sell or
re-allocate positions that have been held less than one year to meet the objectives of the Client or due to market
conditions. If it is consistent with the Client’s goals, the Advisor may also engage in an investment strategy that
utilizes frequent trading in securities, please see Item 8 for more information. Keystone will construct, implement
and monitor the Client’s portfolio to ensure it meets the goals, objectives, circumstances, and risk tolerance agreed
to by the Client. Each Client will have the opportunity to place reasonable restrictions on the types of investments
to be held in their respective portfolio, subject to acceptance by the Advisor.
Keystone, in its discretion, may redistribute investment allocations to diversify the portfolio. Keystone may
recommend specific positions to increase sector or asset class weightings. The Advisor may recommend
employing cash positions as a possible hedge against market movement. Keystone may recommend selling
positions for reasons that include, but are not limited to, harvesting capital gains or losses, business or sector risk
exposure to a specific security or class of securities, overvaluation or overweighting of the position[s] in the
portfolio, change in risk tolerance of Client, generating cash to meet Client needs, or any risk deemed unacceptable
for the Client’s risk tolerance.
Keystone will provide investment management and related advisory services. At no time will Keystone accept or
maintain custody of a Client’s funds or securities, except for authorized deduction of the Advisor’s fees and
dispersing client funds to a third party under a standing letter of instruction. All Client assets will be managed within
their designated account[s] at the Custodian, pursuant to the investment advisory agreement.
Financial Planning and Consulting Services
Keystone will typically provide a variety of financial planning services to Clients as part of the investment advisory
engagement or as a separate engagement. Services are offered in several areas of a Client’s financial situation,
depending on their goals, objectives and financial situation.
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Generally, such financial planning services will involve preparing a financial plan or rendering a financial
consultation based on the Client’s financial goals and objectives. This planning or consulting may encompass one
or more areas of need, including, but not limited to investment planning, retirement planning, estate planning,
personal savings, education savings and other areas of a Client’s financial situation.
A financial plan developed for or financial consultation rendered to the Client will usually include general
recommendations for a course of activity or specific actions to be taken by the Client. For example,
recommendations may be made that the Client start or revise their investment programs, commence or alter
retirement savings, establish education savings and/or charitable giving programs. Keystone may also refer Clients
to an accountant, attorney or other specialist, as appropriate for their unique situation. For certain financial planning
engagements, the Advisor will provide a written summary of Client’s financial situation, observations, and
recommendations. For consulting or ad-hoc engagements, the Advisor may not provide a written summary. Plans
or consultations are typically completed within six months of contract date, assuming all information and documents
requested are provided promptly.
Retirement Plan Consulting Services
Keystone provides retirement plan consulting services to employer plan sponsors on an ongoing basis. Generally,
such consulting services consist of assisting employer plan sponsors in establishing, monitoring and reviewing
their company's participant-directed retirement plan. As the needs of the plan sponsor dictate, areas of advising
could include: investment options, plan structure and participant education. Retirement Plan Consulting services
typically include:
•
• Establishing an Investment Policy Statement – Keystone will assist in the development of a statement that
summarizes the investment goals and objectives along with the broad strategies to be employed to meet
the objectives.
Investment Options – Keystone will work with the Plan Sponsor to evaluate existing investment options
and make recommendations for appropriate changes.
•
• Asset Allocation and Portfolio Construction – Keystone will develop strategic asset allocation models to
aid Participants in developing strategies to meet their investment objectives, time horizon, financial
situation and tolerance for risk.
Investment Monitoring – Keystone will monitor the performance of the investments and notify the client in
the event of over/underperformance and in times of market volatility.
In providing services for retirement plan consulting, Keystone does not provide any advisory services with respect
to the following types of assets: employer securities, real estate (excluding real estate funds and publicly traded
REITS), participant loans, non-publicly traded securities or assets, other illiquid investments, or brokerage window
programs (collectively, “Excluded Assets”). All retirement plan consulting services shall be in compliance with the
applicable state laws regulating retirement consulting services. This applies to Client accounts that are retirement
or other employee benefit plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as
amended (“ERISA”). If the Client accounts are part of a Plan, and Keystone accepts appointment to provide
services to such accounts, Keystone acknowledges its fiduciary standard within the meaning of Section 3(21) or
3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to the provision of
services described therein.
C. Client Account Management
Prior to engaging Keystone to provide investment advisory services, each Client is required to enter into one or
more advisory agreements with the Advisor that define the terms, conditions, authority and responsibilities of the
Advisor and the Client. These services may include:
• Establishing an Investment Strategy – Keystone, in connection with the Client, will develop an investment
strategy targeted to achieve the Client’s investment goals and objectives.
• Asset Allocation – Keystone will develop a strategic asset allocation that is targeted to meet the investment
objectives, time horizon, financial situation and tolerance for risk for each Client.
• Portfolio Construction – Keystone will develop a portfolio for the Client that is intended to meet the stated
goals and objectives of the Client.
•
Investment Management and Supervision – Keystone will provide investment management and ongoing
oversight of the Client’s portfolio.
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• Financial Planning and Consulting – For Clients engaging for investment advisory services, the Advisor
provides ongoing financial planning and related services regarding the Client’s overall financial situation.
D. Wrap Fee Programs
Keystone does not manage or place Client assets into a wrap fee program.
E. Assets Under Management
Our firm manages $804,267,018 on a discretionary basis and $56,387,020 on a non-discretionary basis as of
December 31, 2025, for a total of $860,654,038 in Assets Under Management.
Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client shall sign one or more agreements that detail the responsibilities of Keystone and the Client.
A. Fees for Advisory Services
Investment Advisory Services
Investment advisory fees are paid quarterly in arrears, at the end of each calendar quarter, pursuant to the terms of
the investment advisory agreement. Investment advisory fees are typically based on the average daily ending market
value of assets under management during the calendar quarter and the annual fee will not exceed 2.00%. It is
important to note that our firm bills on cash and cash equivalents unless specified in writing. The ultimate investment
advisory fee charged will depend on the size of the Client relationship, the scope/complexity of services to be
provided, and other factors.
The investment advisory fee in the first quarter of service is prorated from the inception date of the account[s] to the
end of the first quarter. Fees may be negotiable at the sole discretion of the Advisor. Certain Clients may have a fixed
annual fee or fixed rate fee or a fee schedule that differs from above. The Client’s fees will take into consideration the
aggregate assets under management with Advisor. Investment advisory fees include financial planning and
consulting services, unless separately engaged for those services. All securities held in accounts managed by
Keystone will be independently valued by the Custodian. Keystone will not have the authority or responsibility to
value portfolio securities.
The Client may make additions or withdrawals from the account[s] at any time, subject to the Advisor’s right to
terminate an account or the overall relationship. Additions may be in cash or securities provided that the Advisor
reserves the right to liquidate any transferred securities or decline to accept particular securities into a Client’s
account[s]. Clients may withdraw account assets on notice to Keystone, subject to the usual and customary securities
settlement procedures. However, the Advisor typically designs its investment portfolios as long-term investments and
the withdrawal of assets may impair the achievement of a Client’s investment objectives. Keystone may consult the
Client about the implications of such transactions. Clients are advised that when such securities are liquidated, they
may be subject to securities transaction fees, short-term redemption fees, and/or tax ramifications.
Financial Planning and Consulting Services
Financial planning and consulting services may be included as part of an overall wealth management engagement
or provided as a stand-alone engagement. For separate engagements, financial planning and consulting services
are offered at an hourly, fixed or recurring fee-basis. Fees are based on the experience of the person performing the
services, the complexity of the services to be provided and the duration of the engagement. Hourly engagements are
billed at a rate of up to $350 per hour. Fixed and recurring fee engagements are based on the estimated number of
hours to complete the service as the Advisor’s hourly rate. Fixed and recurring fees range from $500 to $10,000.
Recurring fee engagements will automatically renew each year. The total estimated fee, as well as the ultimate fee
charged, is based on the scope and complexity of our engagement with the client. An estimate for total hours and/or
costs will be determined prior to engaging for these services. The Advisor’s fee is exclusive of, and in addition to,
brokerage fees, transaction fees, and other related costs and expenses, which may be incurred by the Client.
However, the Advisor shall not receive any portion of these commissions, fees, and costs.
Retirement Plan Consulting Services
Our Retirement Plan Consulting services are billed on a fee based on the percentage of Plan assets under
management. The total estimated fee, as well as the ultimate fee charged, is based on the scope and complexity
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of our engagement with the client. Fees based on a percentage of managed Plan assets will not exceed 1.50%.
The fee-paying arrangements will be determined on a case-by-case basis and will be detailed in the signed
consulting agreement.
B. Fee Billing
Investment Advisory Services
Investment advisory fees will be calculated by the Advisor or its delegate and deducted from the Client’s account[s]
at the Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted
from the Client’s account[s] at the respective quarter-end date. The amount due is calculated by applying the quarterly
rate (annual rate divided by 4) to the average daily ending market value of assets under management during the
calendar quarter.
As part of this process, Clients understand the following:
a) The client’s independent custodian sends statements at least quarterly showing the market values for each
security included in the Assets and all account disbursements, including the amount of the advisory fees paid
to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms. Our firm will send an
c)
invoice directly to the custodian; and
If our firm sends a copy of our invoice to the client, a legend urging the comparison of information provided
in our statement with those from the qualified custodian will be included.
Financial Planning and Consulting Services
Financial planning and consulting fees are invoiced up to 50% upon the execution/renewal of the financial planning
or consulting agreement. The remainder of the fee will be directly billed to the client and due within 30 days of a
financial plan being delivered or consultation rendered. Our firm will not require a retainer exceeding $1,200 when
services cannot be rendered within 6 months.
Retirement Plan Consulting Services
Retirement Plan Consulting fees are based on the percentage of Plan assets under management and will not exceed
1.50%. Fees shall be paid quarterly in arrears based on the value of the Plan’s assets on the last day of the previous
quarter.
C. Other Fees and Expenses
Charles Schwab & Co., Inc. (“Schwab”) does not charge transaction fees for U.S. listed equities and exchange traded
funds.
Clients may incur certain fees or charges imposed by third parties, other than Keystone, in connection with
investments made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities
execution fees charged by the Custodian. The investment advisory fee charged by Keystone is separate and distinct
from these custody and execution fees.
In addition, all fees paid to Keystone for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds,
other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible
distribution fee. The Client should review both the fees charged by the fund[s] and the fees charged by Keystone to
fully understand the total fees to be paid.
Keystone further charges an additional $100 per annum for each corporate account that is either managed or
monitored by the Firm. In certain instances, Keystone reserves the right to waive this fee for a period of time or in
its entirety.
D. Payment of Fees and Termination
Investment Advisory Services
Keystone is compensated for its investment advisory services at the end of the quarter, after services are rendered.
Either party may request to terminate the investment advisory agreement with Keystone, at any time, by providing
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advance written notice to the other party. The Client shall be responsible for investment advisory fees up to and
including the effective date of termination. Upon notice of termination pro-rata advisory fees for services rendered to
the point of termination will be charged. If advisory fees cannot be deducted, the Advisor will send an invoice for due
advisory fees to the Client.
Financial Planning and Consulting Services
The Advisor is partially compensated for its financial planning and consulting services upon execution of the
engagement agreement. Either party may terminate a planning agreement, at any time, by providing written notice to
the other party. Upon termination, the Client shall be responsible for fees based on the hours worked by the Advisor
or the percentage of the engagement completed. Upon termination, any unearned prepaid fees will be promptly
refunded to the Client. The Client’s financial planning agreement with the Advisor is non-transferable without the
Client’s prior consent.
Retirement Plan Consulting Services
The fee-paying arrangements will be determined on a case-by-case basis and will be detailed in the signed consulting
agreement.
E. Compensation for Sales of Securities
Advisory Persons of Keystone may also be registered representatives of Purshe Kaplan Sterling Investments, Inc.
(“PKS”). In one’s separate capacity as registered representative, an Advisory Person may implement securities
transactions on a commission basis through PKS. In such instances, an Advisory Person will receive commission-
based compensation in connection with the purchase and sale of securities, including 12b-1 fees for the sale of
investment company products. Compensation earned by an Advisory Person in their capacity as a registered
representative is separate and in addition to Keystone’s advisory fees. Keystone will not reduce Client advisory fees
to offset commissions or markups that are associated with Advisory Persons acting in the capacity as a registered
representative. This practice presents a conflict of interest as an Advisory Person may have an incentive to effect
securities transactions for the purpose of generating commissions rather than solely based on Client needs. To
mitigate this conflict, Clients are under no obligation, contractually or otherwise, to purchase securities products
through one of our Advisory Persons. Further, Keystone will not charge an ongoing investment advisory fee on any
assets implemented in the separate capacity of one of our Advisory Persons. Please see Item 10.
Advisory Persons may also be licensed as independent insurance professionals. Advisory persons will earn
commission-based compensation for selling insurance products, including insurance products they sell to you.
Insurance commissions earned by an Advisory Person is separate and in addition to Keystone’s advisory fees. This
practice presents a conflict of interest as an Advisory Person may have an incentive to recommend insurance
products for the purpose of generating commissions rather than solely based on Client needs. Clients are under no
obligation, contractually or otherwise, to purchase insurance products through any person affiliated with the Advisor.
Item 6 – Performance-Based Fees and Side-By-Side Management
Keystone does not charge performance-based fees for its investment advisory services. The fees charged by
Keystone are as described in “Item 5 – Fees and Compensation” above and are not based upon the capital
appreciation of the funds or securities held by any Client.
Keystone does not manage any proprietary investment funds or limited partnerships (for example, a mutual fund
or a hedge fund) and has no financial incentive to recommend any particular investment options to its Clients.
Item 7 – Types of Clients
Keystone offers investment advisory services to high net worth individuals, families, trusts, estates, and
businesses. The relative percentage of each type of Client is available on Keystone’s Form ADV Part 1. These
percentages will change over time. Keystone does not impose a size for establishing a relationship, but does tailor
its services to high net worth Clients.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
A. Methods of Analysis
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Keystone primarily employs fundamental analysis methods in developing investment strategies for its Clients.
Research and analysis from Keystone is derived from numerous sources, including financial media companies,
third-party research materials, Internet sources, and review of company activities, including annual reports,
prospectuses, press releases and research prepared by others.
As noted above, Keystone generally employs a long-term investment strategy for its Clients, as consistent with
their financial goals. Keystone will typically hold all or a portion of a security for more than a year, but may hold for
shorter periods for the purpose of rebalancing a portfolio or meeting the cash needs of Clients. At times, Keystone
may also buy and sell positions that are more short-term in nature, depending on the goals of the Client and/or the
fundamentals of the security, sector or asset class.
B. Types of Securities Recommended to Clients.
Cash & Cash Equivalents: Cash and cash equivalents generally refer to either United States dollars or highly
liquid short-term debt instruments such as, but not limited to, treasury bills, bank CD’s and commercial papers.
Generally, these assets are considered nonproductive and will be exposed to inflation risk and considerable
opportunity cost risk. Investments in cash and cash equivalents will generally return less than the advisory fee
charged by our firm. Our firm may recommend cash and cash equivalents as part of our clients’ asset allocation
when deemed appropriate and in their best interest. Our firm considers cash and cash equivalents to be an asset
class. Therefore, our firm assess an advisory fee on cash and cash equivalents unless indicated otherwise in
writing.
Debt Securities (Bonds): Issuers use debt securities to borrow money. Generally, issuers pay investors periodic
interest and repay the amount borrowed either periodically during the life of the security and/or at maturity.
Alternatively, investors can purchase other debt securities, such as zero coupon bonds, which do not pay current
interest, but rather are priced at a discount from their face values and their values accrete over time to face value
at maturity. The market prices of debt securities fluctuate depending on such factors as interest rates, credit quality,
and maturity. In general, market prices of debt securities decline when interest rates rise and increase when interest
rates fall. Bonds with longer rates of maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates are declining, investors
have to reinvest their interest income and any return of principal, whether scheduled or unscheduled, at lower
prevailing rates.; (b) Inflation causes tomorrow’s dollar to be worth less than today’s; in other words, it reduces the
purchasing power of a bond investor’s future interest payments and principal, collectively known as “cash flows.”
Inflation also leads to higher interest rates, which in turn leads to lower bond prices.; (c) Debt securities may be
sensitive to economic changes, political and corporate developments, and interest rate changes. Investors can
also expect periods of economic change and uncertainty, which can result in increased volatility of market prices
and yields of certain debt securities. For example, prices of these securities can be affected by financial contracts
held by the issuer or third parties (such as derivatives) relating to the security or other assets or indices. (d) Debt
securities may contain redemption or call provisions entitling their issuers to redeem them at a specified price on
a date prior to maturity. If an issuer exercises these provisions in a lower interest rate market, the account would
have to replace the security with a lower yielding security, resulting in decreased income to investors. Usually, a
bond is called at or close to par value. This subjects investors that paid a premium for their bond risk of lost
principal. In reality, prices of callable bonds are unlikely to move much above the call price if lower interest rates
make the bond likely to be called.; (e) If the issuer of a debt security defaults on its obligations to pay interest or
principal or is the subject of bankruptcy proceedings, the account may incur losses or expenses in seeking recovery
of amounts owed to it.; (f) There may be little trading in the secondary market for particular debt securities, which
may affect adversely the account's ability to value accurately or dispose of such debt securities. Adverse publicity
and investor perceptions, whether or not based on fundamental analysis, may decrease the value and/or liquidity
of debt securities.
Our firm attempts to reduce the risks described above through diversification of the client’s portfolio and by credit
analysis of each issuer, as well as by monitoring broad economic trends and corporate and legislative
developments, but there can be no assurance that our firm will be successful in doing so. Credit ratings for debt
securities provided by rating agencies reflect an evaluation of the safety of principal and interest payments, not
market value risk. The rating of an issuer is a rating agency's view of past and future potential developments related
to the issuer and may not necessarily reflect actual outcomes. There can be a lag between the time of
developments relating to an issuer and the time a rating is assigned and updated.
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Exchange Traded Funds (“ETFs”): An ETF is a type of Investment Company (usually, an open-end fund or unit
investment trust) whose primary objective is to achieve the same return as a particular market index. The vast
majority of ETFs are designed to track an index, so their performance is close to that of an index mutual fund, but
they are not exact duplicates. A tracking error, or the difference between the returns of a fund and the returns of
the index, can arise due to differences in composition, management fees, expenses, and handling of dividends.
ETFs benefit from continuous pricing; they can be bought and sold on a stock exchange throughout the trading
day. Because ETFs trade like stocks, you can place orders just like with individual stocks - such as limit orders,
good-until-canceled orders, stop loss orders etc. They can also be sold short. Traditional mutual funds are bought
and redeemed based on their net asset values (“NAV”) at the end of the day. ETFs are bought and sold at the
market prices on the exchanges, which resemble the underlying NAV but are independent of it. However,
arbitrageurs will ensure that ETF prices are kept very close to the NAV of the underlying securities. Although an
investor can buy as few as one share of an ETF, most buy in board lots. Anything bought in less than a board lot
will increase the cost to the investor. Anyone can buy any ETF no matter where in the world it trades. This provides
a benefit over mutual funds, which generally can only be bought in the country in which they are registered.
One of the main features of ETFs are their low annual fees, especially when compared to traditional mutual funds.
The passive nature of index investing, reduced marketing, and distribution and accounting expenses all contribute
to the lower fees. However, individual investors must pay a brokerage commission to purchase and sell ETF
shares; for those investors who trade frequently, this can significantly increase the cost of investing in ETFs. That
said, with the advent of low-cost brokerage fees, small or frequent purchases of ETFs are becoming more cost
efficient.
Equity Securities: Equity securities represent an ownership position in a company. Equity securities typically
consist of common stocks. The prices of equity securities fluctuate based on, among other things, events specific
to their issuers and market, economic and other conditions. For example, prices of these securities can be affected
by financial contracts held by the issuer or third parties (such as derivatives) relating to the security or other assets
or indices. There may be little trading in the secondary market for particular equity securities, which may adversely
affect our firm 's ability to value accurately or dispose of such equity securities. Adverse publicity and investor
perceptions, whether or not based on fundamental analysis, may decrease the value and/or liquidity of equity
securities. Investing in smaller companies may pose additional risks as it is often more difficult to value or dispose
of small company stocks, more difficult to obtain information about smaller companies, and the prices of their
stocks may be more volatile than stocks of larger, more established companies. Clients should have a long-term
perspective and, for example, be able to tolerate potentially sharp declines in value.
Mutual Funds: A mutual fund is a company that pools money from many investors and invests that money in a
variety of differing security types based on the objectives of the fund. The portfolio of the fund consists of the
combined holdings it owns. Each share represents an investor’s proportionate ownership of the fund’s holdings
and the income those holdings generate. The price that investors pay for mutual fund shares are the fund’s per
share net asset value (“NAV”) plus any shareholder fees that the fund imposes at the time of purchase (such as
sales loads). Investors typically cannot ascertain the exact make-up of a fund’s portfolio at any given time, nor can
they directly influence which securities the fund manager buys and sells or the timing of those trades. With an
individual stock, investors can obtain real-time (or close to real-time) pricing information with relative ease by
checking financial websites or by calling a broker or your investment adviser. Investors can also monitor how a
stock’s price changes from hour to hour—or even second to second. By contrast, with a mutual fund, the price at
which an investor purchases or redeems shares will typically depend on the fund’s NAV, which is calculated daily
after market close.
The benefits of investing through mutual funds include: (a) Mutual funds are professionally managed by an
investment adviser who researches, selects, and monitors the performance of the securities purchased by the
fund; (b) Mutual funds typically have the benefit of diversification, which is an investing strategy that generally sums
up as “Don’t put all your eggs in one basket.” Spreading investments across a wide range of companies and
industry sectors can help lower the risk if a company or sector fails. Some investors find it easier to achieve
diversification through ownership of mutual funds rather than through ownership of individual stocks or bonds.; (c)
Some mutual funds accommodate investors who do not have a lot of money to invest by setting relatively low dollar
amounts for initial purchases, subsequent monthly purchases, or both.; and (d) At any time, mutual fund investors
can readily redeem their shares at the current NAV, less any fees and charges assessed on redemption.
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Mutual funds also have features that some investors might view as disadvantages: (a) Investors must pay sales
charges, annual fees, and other expenses regardless of how the fund performs. Depending on the timing of their
investment, investors may also have to pay taxes on any capital gains distributions they receive. This includes
instances where the fund performed poorly after purchasing shares.; (b) Investors typically cannot ascertain the
exact make-up of a fund’s portfolio at any given time, nor can they directly influence which securities the fund
manager buys and sells or the timing of those trades.; and (c) With an individual stock, investors can obtain real-
time (or close to real-time) pricing information with relative ease by checking financial websites or by calling a
broker or your investment adviser. Investors can also monitor how a stock’s price changes from hour to hour—or
even second to second. By contrast, with a mutual fund, the price at which an investor purchases or redeems
shares will typically depend on the fund’s NAV, which the fund might not calculate until many hours after the
investor placed the order. In general, mutual funds must calculate their NAV at least once every business day,
typically after the major U.S. exchanges close.
When investors buy and hold an individual stock or bond, the investor must pay income tax each year on the
dividends or interest the investor receives. However, the investor will not have to pay any capital gains tax until the
investor actually sells and makes a profit. Mutual funds, however, are different. When an investor buys and holds
mutual fund shares, the investor will owe income tax on any ordinary dividends in the year the investor receives or
reinvests them. Moreover, in addition to owing taxes on any personal capital gains when the investor sells shares,
the investor may have to pay taxes each year on the fund’s capital gains. That is because the law requires mutual
funds to distribute capital gains to shareholders if they sell securities for a profit, and cannot use losses to offset
these gains.
C. Risk of Loss
Investing in securities involves certain investment risks. Securities may fluctuate in value or lose value. Clients
should be prepared to bear the potential risk of loss. Keystone will assist Clients in determining an appropriate
strategy based on their tolerance for risk and other factors noted above. However, there is no guarantee that a
Client will meet their investment goals.
Fundamental analysis utilizes economic and business indicators as investment selection criteria. These criteria
are generally ratios and trends that may indicate the overall strength and financial viability of the entity being
analyzed. Assets are deemed suitable if they meet certain criteria to indicate that they are a strong investment
with a value discounted by the market. While this type of analysis helps the Advisor in evaluating a potential
investment, it does not guarantee that the investment will increase in value. Assets meeting the investment criteria
utilized in the fundamental analysis may lose value and may have negative investment performance. The Advisor
monitors these economic indicators to determine if adjustments to strategic allocations are appropriate. More
details on the Advisor’s review process are included below in “Item 13 – Review of Accounts”.
Each Client engagement will entail a review of the Client's investment goals, financial situation, time horizon,
tolerance for risk and other factors to develop an appropriate strategy for managing a Client's account. Client
participation in this process, including full and accurate disclosure of requested information, is essential for the
analysis of a Client's account. The Advisor shall rely on the financial and other information provided by the Client
or their designees without the duty or obligation to validate the accuracy and completeness of the provided
information. It is the responsibility of the Client to inform the Advisor of any changes in financial condition, goals or
other factors that may affect this analysis.
Capital Risk: Capital risk is one of the most basic, fundamental risks of investing; it is the risk that you may lose
100% of your money. All investments carry some form of risk and the loss of capital is generally a risk for any
investment instrument.
Company Risk: When investing in stock positions, there is always a certain level of company or industry specific
risk that is inherent in each investment. This is also referred to as unsystematic risk and can be reduced through
appropriate diversification. There is the risk that the company will perform poorly or have its value reduced based
on factors specific to the company or its industry. For example, if a company’s employees go on strike or the
company receives unfavorable media attention for its actions, the value of the company may be reduced.
Credit Risk: Credit risk can be a factor in situations where an investment’s performance relies on a borrower’s
repayment of borrowed funds. With credit risk, an investor can experience a loss or unfavorable performance if a
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borrower does not repay the borrowed funds as expected or required. Investment holdings that involve forms of
indebtedness (i.e. borrowed funds) are subject to credit risk.
Cryptocurrency Products: Cryptocurrencies (hereinafter, “Digital Assets”) involves risks, including extreme
volatility, that may continue indefinitely and may create a future material adverse effect on the value of the asset.
Digital assets were introduced within the past two decades, and the medium-to-long term value of the assets is
subject to several factors relating to the capabilities and development of blockchain technologies and to the
fundamental investment characteristics of Digital Assets. The volatility of Digital Assets and cryptocurrencies are
subject to a few risk factors including, but not limited to, the following:
•
the economic conditions in the Digital Asset industry and market (such as an increase in the global supply of
such Digital Asset(s));
•
•
•
• manipulative activity on Digital Asset exchanges;
forks in the applicable Digital Asset network;
•
scaling challenges in the effort to increase the volume and speed of transactions;
•
changes in laws or regulations, including those concerning taxes made by governmental authorities or
•
regulatory bodies;
litigation or regulatory investigations concerning the Digital Assets classification under the federal securities
laws and the costs and effect of any litigation or regulatory investigations;
general economic, market and business conditions; and
other global or regional political, economic, or financial conditions, events, and situations, such as pandemic
outbreak, hackers or other malicious actors, destruction of Digital Assets, reliance on Digital Asset service
providers, and general governmental oversight of Digital Assets.
Digital Asset investors are necessarily subject to the risk brought by the fact that Digital Assets represent a new
and rapidly evolving industry. The unregulated nature and lack of transparency surrounding the operations of
Digital Asset exchanges create an opportunity for investors to experience fraud, security failures, or operational
problems, which may adversely affect the value of the Digital Assets. Investors are also subject to the risk of
changes in the governance of Digital Assets and Digital Asset exchanges. Digital Asset values can fluctuate
substantially, which may result in a total loss of the value of the digital assets. We do not own or control any of the
protocols that are used in connection with Digital Asset Products available on your custodial platform and their
related networks.
Economic Risk: The prevailing economic environment is important to the health of all businesses. Some
companies, however, are more sensitive to changes in the domestic or global economy than others. These types
of companies are often referred to as cyclical businesses. Countries in which a large portion of businesses are in
cyclical industries are thus also very economically sensitive and carry a higher amount of economic risk. If an
investment is issued by a party located in a country that experiences wide swings from an economic standpoint or
in situations where certain elements of an investment instrument are hinged on dealings in such countries, the
investment instrument will generally be subject to a higher level of economic risk.
Equity (Stock) Market Risk: Common stocks are susceptible to general stock market fluctuations and, volatile
increases and decreases in value as market confidence in and perceptions of their issuers change. If you held
common stock, or common stock equivalents, of any given issuer, you would generally be exposed to greater risk
than if you held preferred stocks and debt obligations of the issuer.
ETF & Mutual Fund Risk: When investing in an ETF or mutual fund, you will bear additional expenses based on
your pro rata share of the ETF’s or mutual fund’s operating expenses, including the potential duplication of
management fees. The risk of owning an ETF or mutual fund generally reflects the risks of owning the underlying
securities, the ETF, or mutual fund holds. Clients will also incur brokerage costs when purchasing ETFs.
Financial Risk: Financial risk is represented by internal disruptions within an investment or the issuer of an
investment that can lead to unfavorable performance of the investment. Examples of financial risk can be found in
cases like Enron or many of the dot com companies that were caught up in a period of extraordinary market
valuations that were not based on solid financial footings of the companies.
Fixed Income Securities Risk: Typically, the values of fixed-income securities change inversely with prevailing
interest rates. Therefore, a fundamental risk of fixed-income securities is interest rate risk, which is the risk that
their value will generally decline as prevailing interest rates rise, which may cause your account value to likewise
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decrease, and vice versa. How specific fixed income securities may react to changes in interest rates will depend
on the specific characteristics of each security. Fixed-income securities are also subject to credit risk, prepayment
risk, valuation risk, and liquidity risk. Credit risk is the chance that a bond issuer will fail to pay interest and principal
in a timely manner, or that negative perceptions of the issuer’s ability to make such payments will cause the price
of a bond to decline.
Inflation Risk: Inflation risk involves the concern that in the future, your investment or proceeds from your
investment will not be worth what they are today. Throughout time, the prices of resources and end-user products
generally increase and thus, the same general goods and products today will likely be more expensive in the future.
The longer an investment is held, the greater the chance that the proceeds from that investment will be worth less
in the future than what they are today. Said another way, a dollar tomorrow will likely get you less than what it can
today.
Interest Rate Risk: Certain investments involve the payment of a fixed or variable rate of interest to the investment
holder. Once an investor has acquired or has acquired the rights to an investment that pays a particular rate (fixed
or variable) of interest, changes in overall interest rates in the market will affect the value of the interest-paying
investment(s) they hold. In general, changes in prevailing interest rates in the market will have an inverse
relationship to the value of existing, interest paying investments. In other words, as interest rates move up, the
value of an instrument paying a particular rate (fixed or variable) of interest will go down. The reverse is generally
true as well.
Legal/Regulatory Risk: Certain investments or the issuers of investments may be affected by changes in state or
federal laws or in the prevailing regulatory framework under which the investment instrument or its issuer is
regulated. Changes in the regulatory environment or tax laws can affect the performance of certain investments or
issuers of those investments and thus, can have a negative impact on the overall performance of such investments.
Liquidity Risk: Certain assets may not be readily converted into cash or may have a very limited market in which
they trade. This can create a substantial delay in the receipt of proceeds from an investment. Liquidity risk can also
result in unfavorable pricing when exiting (i.e. not being able to quickly get out of an investment before the price
drops significantly) a particular investment and therefore, can have a negative impact on investment returns.
Manager Risk: There is always the possibility that poor security selection will cause your investments to
underperform relative to benchmarks or other funds with a similar investment objective.
Market Risk: The value of your portfolio may decrease if the value of an individual company or multiple companies
in the portfolio decreases or if our belief about a company’s intrinsic worth is incorrect. Further, regardless of how
well individual companies perform, the value of your portfolio could also decrease if there are deteriorating
economic or market conditions. It is important to understand that the value of your investment may fall, sometimes
sharply, in response to changes in the market, and you could lose money. Investment risks include price risk as
may be observed by a drop in a security’s price due to company specific events (e.g. earnings disappointment or
downgrade in the rating of a bond) or general market risk (e.g. such as a “bear” market when stock values fall in
general). For fixed-income securities, a period of rising interest rates could erode the value of a bond since bond
values generally fall as bond yields go up. Past performance is not a guarantee of future returns.
Money Market Risk: An investment in a money market fund is not a bank deposit and is not insured or guaranteed
by the Federal Deposit Insurance Corporation or any other government agency. Although a money market fund
seeks to preserve the value of your investment at $1.00 per share, it is possible to lose money by investing in a
money market fund.
Operational Risk: Operational risk can be experienced when an issuer of an investment product is unable to carry
out the business it has planned to execute. Operational risk can be experienced as a result of human failure,
operational inefficiencies, system failures, or the failure of other processes critical to the business operations of
the issuer or counter party to the investment.
Strategy Risk: There is no guarantee that the investment strategies discussed herein will work under all market
conditions and each investor should evaluate his/her ability to maintain any investment he/she is considering in
light of his/her own investment time horizon. Investments are subject to risk, including possible loss of principal.
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The risks associated with a particular strategy are provided to each Client in advance of investing Client accounts.
The Advisor will work with each Client to determine their tolerance for risk as part of the portfolio construction
process. Past performance is not a guarantee of future returns. Investing in securities and other
investments involve a risk of loss that each Client should understand and be willing to bear. Clients are
reminded to discuss these risks with the Advisor.
Item 9 – Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business or the integrity
of our management.
Item 10 – Other Financial Industry Activities and Affiliations
Broker-Dealer Affiliation
As noted in Item 5.E., Advisory Persons of Keystone are also registered representatives of PKS. In one’s separate
capacity as a registered representative, an Advisory Person will typically receive commissions for the
implementation of recommendations for commissionable transactions. Clients are not obligated to implement any
recommendation provided by an Advisory Person. Neither the Advisor nor its Advisory Person will earn ongoing
investment advisory fees in connection with any products or services implemented in one’s separate capacity as
a registered representative.
Insurance Agency Affiliations
Advisory persons are also licensed insurance professionals. Implementations of insurance recommendations are
separate and apart an Advisory Person’s role with Keystone. As an insurance professional, one may receive
customary commissions and other related revenues from the various insurance companies whose products are
sold. Advisory Persons are not required to offer the products of any particular insurance company. Commissions
generated by insurance sales do not offset regular advisory fees. This may cause a conflict of interest in
recommending certain products of the insurance companies. Clients are under no obligation to implement any
recommendations made by the Advisor or any of its Advisory Persons.
Cornerstone Wealth Service
Mr. Shattuck Lamm and Mr. Mark Thatcher are also co-owners of Cornerstone Wealth Service which provides
back-office operational, compliance and administrative services to RIA Firms. Furthermore, Cornerstone utilizes
Patent Pending software co-owned by Mr. Mark Thatcher in order to host the HOAinvest.com website. The purpose
of this website is to streamline the investment recommendation and approval process for the purchase and sale of
various investment products for Homeowners Associations. Furthermore, Homeowners Associations accessing
the hoainvest.com website directly will have the ability to subscribe and be referred to Keystone Private Wealth or
Capital CS Group. Capital CS Group is an unaffiliated Registered Investment Adviser for which Cornerstone Wealth
Service provides back-office operational services. More information about the endorsements provided by
Cornerstone Wealth Service will be described in item 14 of this brochure as well as in the disclosure documents
provided to HOA’s introduced through HOAinvest.com.
Furthermore, our firm is not registered, nor does it have an application pending to register, as a broker-dealer,
investment company or pooled investment vehicle, futures commission merchant, commodity pool operator,
commodity trading advisor, banking or thrift institution, accountant or accounting firm, lawyer or law firm, pension
consultant, real estate broker or dealer or a sponsor or syndicator of limited partnership, or an associated person
of the foregoing entities.
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
A. Code of Ethics
Keystone has implemented a Code of Ethics that defines our fiduciary commitment to each Client. This Code of
Ethics applies to all persons associated with Keystone (our “Supervised Persons”). The Code of Ethics was
developed to provide general ethical guidelines and specific instructions regarding our duties to you, our Client.
Keystone and its personnel owe a duty of loyalty, fairness and good faith towards each Client. It is the obligation
of Keystone Supervised Persons to adhere not only to the specific provisions of the Code, but also to the general
principles that guide the Code. The Code of Ethics covers a range of topics that address employee ethics and
conflicts of interest. To request a copy of our Code of Ethics, please contact us at (760) 818-7020.
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B. Personal Trading with Material Interest
Keystone allows the purchase or sale of the same securities that may be recommended to and purchased on
behalf of Clients. Keystone does not act as principal in any transactions. In addition, the Advisor does not act as
the general partner of a fund, or advise an investment company. Keystone does not have a material interest in any
securities traded in Client accounts.
C. Personal Trading in Same Securities as Clients
Keystone allows the purchase or sale of the same securities that may be recommended to and purchased on
behalf of Clients. Owning the same securities we recommend (purchase or sell) to you presents a potential conflict
of interest that, as fiduciaries, we must disclose to you and mitigate through policies and procedures. As noted
above, we have adopted a Code of Ethics, which addresses insider trading (material non-public information
controls) and personal securities reporting procedures. When trading for personal accounts, Supervised Persons
of Keystone may have a conflict of interest if trading in the same securities. The fiduciary duty to act in the best
interest of its Clients can potentially be violated if personal trades are made with more advantageous terms than
Client trades, or by trading based on material non-public information. This risk is mitigated by Keystone requiring
reporting of personal securities trades by its employees for review by the Chief Compliance Officer (“CCO”). We
have also adopted written policies and procedures to detect the misuse of material, non-public information.
D. Personal Trading at Same Time as Client
While Keystone allows the purchase or sale of the same securities that may be recommended to and purchased
on behalf of Clients, such trades are typically aggregated with Client orders or traded afterwards. At no time will
Keystone transact in any security to the detriment of any Client.
Item 12 – Brokerage Practices
A. Recommendation of Custodian[s]
Keystone does not have discretionary authority to select the broker-dealer/custodian for custody and execution
services. The Client will select the broker-dealer/custodian (herein the "Custodian") to safeguard Client assets and
authorize Keystone to direct trades to this Custodian as agreed in the investment advisory agreement. Further,
Keystone does not have the discretionary authority to negotiate commissions on behalf of our Clients on a trade-
by-trade basis.
Where Keystone does not exercise discretion over the selection of the Custodian, it may recommend the Custodian
to Clients for custody and execution services. Clients are not obligated to use the Custodian recommended by the
Advisor and will not incur any extra fee or cost associated with using a Custodian not recommended by Keystone.
Keystone may recommend the Custodian based on criteria such as, but not limited to, reasonableness of
commissions charged to the Client, services made available to the Client, and its overall reputation. Keystone does
not receive research services, other products, or compensation as a result of recommending a particular broker-
dealer/custodian that may result in the Client paying higher commissions than those obtainable through other
broker-dealer/custodians. Keystone will generally recommend that Clients establish their account[s] at Charles
Schwab & Co., Inc. (“Schwab”), a FINRA-registered broker-dealer and member SIPC, Schwab will serve as the
Client’s “qualified custodian”. Keystone maintains an institutional relationship with Schwab, whereby the Advisor
receives economic benefits from Schwab.
Following are additional details regarding the brokerage practices of the Advisor:
1. Soft Dollars - Soft dollars are revenue programs offered by broker-dealers/custodians whereby an advisor
enters into an agreement to place security trades with such parties in exchange for research and other services.
Schwab may make certain research and brokerage services available at no additional cost to our firm. Research
products and services provided by Schwab may include: research reports on recommendations or other
information about particular companies or industries; economic surveys, data and analyses; financial publications;
portfolio evaluation services; financial database software and services; computerized news and pricing services;
quotation equipment for use in running software used in investment decision-making; and other products or
services that provide lawful and appropriate assistance by Schwab to our firm in the performance of our investment
decision-making responsibilities. The aforementioned research and brokerage services qualify for the safe harbor
exemption defined in Section 28(e) of the Securities Exchange Act of 1934. However, the Advisor does receive
certain economic benefit from the Custodian as described in Item 14 below.
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2. Brokerage Referrals - Keystone does not receive any compensation from any third party in connection with
the recommendation for establishing an account.
3. Directed Brokerage - All Clients are serviced on a “directed brokerage basis”, where Keystone will place trades
within the established account[s] at the Custodian designated by the Client. In certain situations, the Client may
separately direct the Advisor to trade-away from the Custodian. Further, all Client accounts are traded within their
respective brokerage account[s], unless instructed otherwise by the Client. The Advisor will not engage in any
principal transactions (i.e., trade of any security from or to the Advisor’s own account) or cross transactions with
other Client accounts (i.e., purchase of a security into one Client account from another Client’s account[s]). In
selecting the Custodian, Keystone will not be obligated to select competitive bids on securities transactions and
does not have an obligation to seek the lowest available transaction costs. These costs are determined by the
Custodian.
B. Aggregating and Allocating Trades
The primary objective in placing orders for the purchase and sale of securities for Client accounts is to obtain the
most favorable net results taking into account such factors as 1) price, 2) size of order, 3) difficulty of execution, 4)
confidentiality and 5) skill required of the Custodian. Keystone will execute its transactions through the Custodian
as designated by the Client, unless otherwise instructed. Keystone may aggregate orders in a block trade or trades
when securities are purchased or sold through the same Custodian for multiple (discretionary) accounts. If a block
trade cannot be executed in full at the same price or time, the securities actually purchased or sold by the close of
each business day must be allocated in a manner that is consistent with the initial pre-allocation or other written
statement. This must be done in a way that does not consistently advantage or disadvantage particular Client
accounts.
Item 13 – Review of Accounts
A. Frequency of Reviews
Investments in Client accounts are monitored on a regular and continuous basis by Mr. Thatcher (Managing
Member & Investment Adviser Representative) & Mr. Lamm (Managing Member & Chief Compliance Officer).
Formal reviews are generally conducted at least annually or more or less frequently depending on the needs of
the Client.
B. Causes for Reviews
In addition to the investment monitoring noted in Item 13.A., each Client account shall be reviewed at least annually.
Reviews may be conducted more or less frequently at the Client’s request. Accounts may be reviewed as a result
of major changes in economic conditions, known changes in the Client’s financial situation, and/or large deposits
or withdrawals in the Client’s account[s]. The Client is encouraged to notify Keystone if changes occur in the Client’s
personal financial situation that might adversely affect the Client’s investment plan. Additional reviews may be
triggered by material market, economic or political events.
C. Review Reports
The Client will receive brokerage statements no less than quarterly from the Custodian. These brokerage
statements are sent directly from the Custodian to the Client. The Client may also establish electronic access to
the Custodian’s website so that the Client may view these reports and their account activity. Client brokerage
statements will include all positions, transactions and fees relating to the Client’s account[s]. The Advisor may also
provide Clients with periodic reports regarding their holdings, allocations, and performance.
Item 14 - Client Referrals and Other Compensation
A. Compensation Received by Keystone
Participation in Schwab’s Institutional Advisor Platform
Keystone has established an institutional relationship with Schwab through its “Schwab Advisor Services” unit, a
division of Schwab dedicated to serving independent advisory firms like Keystone. As a registered investment
advisor participating on the Schwab Advisor Services platform, Keystone receives access to software and related
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support without cost because the Advisor renders investment management services to Clients that maintain assets
at Schwab. Services provided by Schwab Advisor Services benefit the Advisor and many, but not all services
provided by Schwab will benefit Clients. In fulfilling its duties to its Clients, the Advisor endeavors at all times to put
the interests of its Clients first. Clients should be aware, however, that the receipt of economic benefits from a
custodian creates a potential conflict of interest since these benefits may influence the Advisor's recommendation
of this custodian over one that does not furnish similar software, systems support, or services.
Services that Benefit the Client – Schwab’s institutional brokerage services include access to a broad range of
investment products, execution of securities transactions, and custody of Client’s funds and securities. Through
Schwab, the Advisor may be able to access certain investments and asset classes that the Client would not be
able to obtain directly or through other sources. Further, the Advisor may be able to invest in certain mutual funds
and other investments without having to adhere to investment minimums that might be required if the Client were
to directly access the investments.
Services that May Indirectly Benefit the Client – Schwab provides participating advisors with access to technology,
research, discounts and other services. In addition, the Advisor receives duplicate statements for Client accounts,
the ability to deduct advisory fees, trading tools, and back office support services as part of its relationship with
Schwab. These services are intended to assist the Advisor in effectively managing accounts for its Clients, but
may not directly benefit all Clients. In addition, Schwab has agreed to provide transition assistance by covering
ACT fees for Clients who custody with Schwab.
Services that May Only Benefit the Advisor – Schwab also offers other services and financial support to Keystone
that may not benefit the Client, including: educational conferences and events, financial start-up support, consulting
services and discounts for various service providers. Schwab also covers ACAT fees for Clients who join Schwab’s
platform. Access to these services creates a financial incentive for the Advisor to recommend Schwab, which
results in a potential conflict of interest. Keystone believes, however, that the selection of Schwab as Custodian is
in the best interests of its Clients. Keystone has entered in an additional agreement with Schwab where if certain
new asset thresholds are met over a given period of time, Schwab will agree to pay for additional
software/technology expenses. If you would like to know more about the exact implications of these benefits from
Schwab please contact Keystone’s CCO.
Mutual Fund Companies
In addition, Keystone receives a discount on research services from mutual fund companies. Keystone may also
cosponsor events with mutual fund companies. While this presents a conflict of interest, Keystone will always
adhere to its fiduciary duties in selecting appropriate investments for Clients.
B. Client Referrals from Solicitors
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm provides cash or non-cash
compensation directly or indirectly to unaffiliated or affiliated persons for testimonials or endorsements (which
include client referrals). Such compensation arrangements will not result in higher costs to the referred client. In
this regard, our firm maintains a written agreement with each unaffiliated person that is compensated for
testimonials or endorsements in an aggregate amount of $1,000 or more (or the equivalent value in non-cash
compensation) over a trailing 12-month period in compliance with Rule 206 (4)-1 of the Investment Advisers Act of
1940 and applicable state and federal laws. The following information will be disclosed clearly and prominently to
referred prospective clients at the time of each testimonial or endorsement:
• Whether or not the unaffiliated person is a current client of our firm,
• A description of the cash or non-cash compensation provided directly or indirectly by our firm to the
unaffiliated person in exchange for the referral, if applicable, and
• A brief statement of any material conflicts of interest on the part of the unaffiliated person giving the referral
resulting from our firm’s relationship with such unaffiliated person.
In cases where state law requires licensure of solicitors, our firm ensures that no solicitation fees are paid unless
the solicitor is registered as an investment adviser representative of our firm. If our firm is paying solicitation fees
to another registered investment adviser, the licensure of individuals is the other firm’s responsibility.
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Our firm will also receive non-compensated endorsements from an affiliated third party in accordance with Rule
206 (4)-1 of the Investment Advisers Act of 1940, the following information will be disclosed clearly and prominently
to referred prospective clients at the time of each endorsement:
• That the entity performing the referral is affiliated to our firm,
• A description of the cash or non-cash compensation provided directly or indirectly by our firm to the
affiliated person in exchange for the referral, if applicable, and
• A brief statement of any material conflicts of interest on the part of the affiliated person giving the referral
resulting from our firm’s relationship with such affiliated person.
Item 15 – Custody
A. Direct Fee Debiting
While our firm does not maintain physical custody of client assets (which are maintained by a qualified custodian,
as discussed above), we are deemed to have custody of certain client assets if given the authority to withdraw
assets from client accounts, as further described below under “Third Party Money Movement.” All our clients
receive account statements directly from their qualified custodian(s) at least quarterly upon opening of an account.
We urge our clients to carefully review these statements. Additionally, if our firm decides to send its own account
statements to clients, such statements will include a legend that recommends the client compare the account
statements received from the qualified custodian with those received from our firm. Clients are encouraged to raise
any questions with us about the custody, safety or security of their assets and our custodial recommendations.
B. Third Party Money Movements
The SEC issued a no‐action letter (“Letter”) with respect to the Rule 206(4)‐2 (“Custody Rule”) under the Investment
Advisers Act of 1940 (“Advisers Act”). The letter provided guidance on the Custody Rule as well as clarified that
an adviser who has the power to disburse client funds to a third party under a standing letter of instruction (“SLOA”)
is deemed to have custody. As such, our firm has adopted the following safeguards in conjunction with our
custodian, Schwab:
• The client provides an instruction to the qualified custodian, in writing, that includes the client’s signature,
the third party’s name, and either the third party’s address or the third party’s account number at a
custodian to which the transfer should be directed.
• The client authorizes the investment adviser, in writing, either on the qualified custodian’s form or
separately, to direct transfers to the third party either on a specified schedule or from time to time.
• The client’s qualified custodian performs appropriate verification of the instruction, such as a signature
review or other method to verify the client’s authorization, and provides a transfer of funds notice to the
client promptly after each transfer.
• The client has the ability to terminate or change the instruction to the client’s qualified custodian.
• The investment adviser has no authority or ability to designate or change the identity of the third party, the
address, or any other information about the third party contained in the client’s instruction.
• The investment adviser maintains records showing that the third party is not a related party of the
investment adviser or located at the same address as the investment adviser.
• The client’s qualified custodian sends the client, in writing, an initial notice confirming the instruction and
an annual notice reconfirming the instruction.
Item 16 – Investment Discretion
Clients generally provide our firm with investment discretion on their behalf, pursuant to an executed investment
advisory client agreement. By granting investment discretion, our firm is authorized to execute securities
transactions, determine which securities are bought and sold, and the total amount to be bought and sold.
Limitations may be imposed by the client in the form of specific constraints on any of these areas of discretion with
our firm’s written acknowledgement. In rare cases, our firm will make an exception to this policy and manage client
assets on a non-discretionary basis. Should clients grant our firm non-discretionary authority, our firm would be
required to obtain the client’s permission prior to effecting securities transactions. Limitations may be imposed by
the client in the form of specific constraints on any of these areas of discretion with our firm’s written
acknowledgement.
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Item 17 – Voting Client Securities
SEC Rule 206(4)-6 requires investment advisers who have voting authority with respect to securities held in their
clients’ accounts to monitor corporate actions and vote proxies in their clients’ interests. Keystone is required by
the SEC to adopt written policies and procedures, make those policies and procedures available to clients, and
retain certain records with respect to proxy votes cast.
Keystone considers proxy voting an important right of Clients as shareholders and believe that reasonable care
and diligence must be taken to ensure that such rights are properly and timely exercised. Investment Management
Clients have the option of providing Keystone with the authority to vote proxies. Keystone will not vote proxies for
Retirement Plan Consulting Clients. When Keystone has discretion to vote the proxies of Clients, our firm will vote
those proxies in the Client’s best interests and in accordance with these policies and procedures. Clients may
request a copy of our written policies and procedures regarding proxy voting and/or information on how particular
proxies were voted by contacting our Chief Compliance Officer, Shad Lamm, by phone at (760) 818-7020 or email
at shad@KeystonePW.com.
Policy for Voting Proxies
All proxies received by our firm will be given to our Chief Compliance Officer or designated person for processing.
Our Chief Compliance Officer will determine which accounts managed by our firm hold the security to which the
proxy relates. These accounts and their share holdings will be matched to the proxies received for each security.
Missing proxies or significant variances in shares held will be investigated.
A grid of securities being voted will be updated with each proxy being voted. The grid will also contain a list of
clients with the security voted upon. Our Chief Compliance Officer will review each item for voting on each proxy.
Based on our proxy voting guidelines outlined below, a determination of how our firm votes will be made. Proxies
will generally be voted online unless custodian requires mailed forms. In the absence of standing voting guidelines
from the client, our firm will vote proxies in accordance with Board recommendation.
Our firm seeks to ensure compliance with the new Exchange Act Rule 14a-11. In accordance with the
aforementioned rule, our firm provides shareholders with the opportunity to nominate directors at a shareholder
meeting under the applicable state or foreign law. Clients also have the ability to have their nominees included in
the company proxy materials sent to all of our shareholders. Furthermore, the clients as shareholders also have
the ability to use the shareholder proposal process to establish procedures for the inclusion of shareholder director
nominations in company proxy materials.
Proxies Voting Guidelines
Where voting authority exists, proxies are voted by our firm according to Board recommendations in categories
listed below among others unless not deemed to be in the best interests of the client:
•
•
for directors and for management on routine matters;
for a limit on or reduction of the number of directors, and for an increase in the number of directors on a
case by case basis;
• against the creation of a tiered board;
•
•
•
•
•
•
•
for the elimination of cumulative voting;
for independence of auditors;
for deferred compensation;
for profit sharing plans;
for stock option plans unless the plan could result in material dilution to shares outstanding or is excessive;
for stock repurchases;
for an increase in authorized shares unless the authorization effectively results in a blind investment pool
for shareholders;
for reductions in the par value of stock;
for company name changes;
for routine appointments of auditors.
•
•
•
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Our firm abstains on motions to limit directors' liability. Material issues not addressed above (e.g., mergers, poison
pills, social investing and miscellaneous shareholder proposals) are dealt with on a case-by-case basis.
Our firm will defer to instruction from clients in all voting matters. Records of all issues and votes are maintained
and reported to clients as requested.
Our firm recognizes that under certain circumstances our firm may have a conflict of interest between us and our
clients. Such circumstances may include, but are not limited to, situations where our firm or one or more of our
affiliates, including officers, directors and employees, has or is seeking a client relationship with the issuer of the
security that is the subject of the proxy vote. Our firm shall periodically inform our employees that they are under
an obligation to be aware of the potential for conflicts of interest on the part of our firm with respect to voting proxies
on behalf of funds, both as a result of our employee’s personal relationships and due to circumstances that may
arise during the conduct of our business, and to bring conflicts of interest of which they become aware to the
attention of the proxy manager. Our firm shall not vote proxies relating to such issuers on behalf of client accounts
until our firm has determined that the conflict of interest is not material or a method of resolving such conflict of
interest has been agreed upon by our management team. A conflict of interest will be considered material to the
extent that it is determined that such conflict has the potential to influence our decision-making in voting a proxy.
Materiality determinations will be based upon an assessment of the particular facts and circumstances. If our firm
determines that a conflict of interest is not material, our firm may vote proxies notwithstanding the existence of a
conflict. If the conflict of interest is determined to be material, the conflict shall be disclosed to our management
team and our firm shall follow the instructions of the management team.
Our Chief Compliance Officer will maintain files relating to our proxy voting procedures. Records will be maintained
and preserved for 5 years from the end of the fiscal year during which the last entry was made on a record, with
records for the last two years kept on our premises. Records of the following will be included in the files:
• a copy of each proxy statement that our firm receives, provided however that our firm may rely on obtaining
a copy of proxy statements from the SEC’s EDGAR system for those proxy statements that are available;
• a record of each vote that our firm casts;
• a copy of any document our firm created that was material to making a decision how to vote proxies, or
that memorializes that decision;
• a copy of each written client request for information on how our firm voted such client’s proxies, and a copy
of any written response to any client request for information on how our firm voted their proxies.
Our written policies and procedures regarding proxy voting are disclosed here. Information on how particular
proxies were voted may contact our Chief Compliance Officer.
Our firm does not pay for proxy voting services with soft dollars. Also, our firm does not charge an additional fee
to vote proxies.
Item 18 – Financial Information
Neither Keystone, nor its management, have any adverse financial situations that would reasonably impair the
ability of Keystone to meet all obligations to its Clients. Neither Keystone, nor any of its advisory persons, has been
subject to a bankruptcy or financial compromise. Keystone is not required to deliver a balance sheet along with
this Disclosure Brochure as the Advisor does not require or solicit prepayment of $1,200 or more, six months or
more in advance.
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