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Firm Brochure
(Part 2A of Form ADV)
150 South Fifth Street, Suite 3100
Minneapolis, MN 55402
PHONE: 612-465-8118
EMAIL: scarlson@keystonewa.com
WEBSITE: www.keystonewa.com
This brochure provides information about the qualifications and business practices of
Keystone Wealth Advisors, Inc. Being registered as an investment adviser does not
imply a certain level of skill or training. If you have any questions about the contents
of
this brochure, please contact us at: 612-465-8118, or by email at:
scarlson@keystonewa.com. The information in this brochure has not been approved
or verified by the United States Securities and Exchange Commission, or by any state
securities authority.
Additional information about Keystone Wealth Advisors, Inc. (IARD#153418) is
available on the SEC’s website at www.adviserinfo.sec.gov.
July 1, 2025
Keystone Wealth Advisors, Inc.
Item 2: Material Changes
Annual Update
The Material Changes section of this brochure will be updated annually or when
Material Changes since the Last Update
material changes occur since the previous release of the Firm Brochure.
This update is in accordance with the annual requirements for investment advisor
representatives. Since the last filing on June 6, 2024, the following has been amended:
•
•
Full Brochure Available
Item 4 to update the client assets under management section.
Item 14 has been updated as we do not pay for client referrals.
This Firm Brochure being delivered is the complete brochure for the Firm.
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Item 3: Table of Contents
Form ADV – Part 2A – Firm Brochure
Item 1: Cover Page
Firm Brochure .......................................................................................................................................... i
Item 2: Material Changes ...................................................................................................................... i
Annual Update .................................................................................................................................................. i
Material Changes since the Last Update ................................................................................................ i
Item 3: Table of Contents .................................................................................................................... ii
Full Brochure Available ................................................................................................................................ i
Item 4: Advisory Business .................................................................................................................. 1
Firm Description ............................................................................................................................................ 1
Types of Advisory Services ........................................................................................................................ 1
Client Tailored Services and Client Imposed Restrictions ............................................................. 4
Wrap Fee Programs ...................................................................................................................................... 4
Item 5: Fees and Compensation ....................................................................................................... 4
Client Assets Under Management ............................................................................................................ 4
Method of Compensation and Fee Schedule........................................................................................ 4
Client Payment of Fees ................................................................................................................................. 6
Additional Client Fees Charged ................................................................................................................ 6
Prepayment of Client Fees .......................................................................................................................... 6
Item 6: Performance-Based Fees ..................................................................................................... 6
External Compensation for the Sale of Securities to Clients ......................................................... 6
Item 7: Types of Clients ....................................................................................................................... 7
Sharing of Capital Gains ............................................................................................................................... 6
Description ....................................................................................................................................................... 7
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss ................................ 7
Account Minimums ....................................................................................................................................... 7
Methods of Analysis and Investment Strategies ................................................................................ 7
Investment Strategy and Method of Analysis Material Risks ....................................................... 7
Security Specific Material Risks ............................................................................................................... 8
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Item 9: Disciplinary Information ..................................................................................................... 9
Criminal or Civil Actions ............................................................................................................................. 9
Administrative Enforcement Proceedings ........................................................................................... 9
Item 10: Other Financial Industry Activities and Affiliations ............................................... 9
Self-Regulatory Organization Enforcement Proceedings ............................................................... 9
Broker-Dealer or Representative Registration .................................................................................. 9
Futures or Commodity Registration ....................................................................................................... 9
Material Relationships Maintained by this Advisory Business and Conflicts of Interest .. 9
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal
Recommendations or Selections of Other Investment Advisors and Conflicts of Interest 9
Trading ................................................................................................................................................... 10
Code of Ethics Description .......................................................................................................................10
Investment Recommendations Involving a Material Financial Interest and Conflict of
Interest .............................................................................................................................................................11
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts of
Interest .............................................................................................................................................................11
Client Securities Recommendations or Trades and Concurrent Advisory Firm Securities
Item 12: Brokerage Practices ......................................................................................................... 11
Transactions and Conflicts of Interest .................................................................................................11
Factors Used to Select Broker-Dealers for Client Transactions .................................................11
Item 13: Review of Accounts ........................................................................................................... 12
Aggregating Securities Transactions for Client Accounts ............................................................12
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved ..........................................................................................................................................12
Review of Client Accounts on Non-Periodic Basis ..........................................................................12
Item 14: Client Referrals and Other Compensation ................................................................ 13
Content of Client Provided Reports and Frequency .......................................................................12
Economic Benefits Provided to the Advisory Firm from External Sources and Conflicts
of Interest ........................................................................................................................................................13
Item 15: Custody .................................................................................................................................. 13
Advisory Firm Payments for Client Referrals ...................................................................................13
Account Statements ....................................................................................................................................13
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Item 16: Investment Discretion ..................................................................................................... 13
Item 17: Voting Client Securities ................................................................................................... 13
Discretionary Authority for Trading ....................................................................................................13
Item 18: Financial Information ...................................................................................................... 14
Proxy Votes ....................................................................................................................................................13
Balance Sheet .................................................................................................................................................14
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
Commitments to Clients ............................................................................................................................14
Supervised Person Brochure .......................................................................................................... 15
Bankruptcy Petitions during the Past Ten Years .............................................................................14
Part 2B of Form ADV .......................................................................................................................... 15
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 16
Steven D. Carlson .........................................................................................................................................15
Principal Executive Officers and Management Persons - Steven D. Carlson ........................16
Educational Background and Business Experience .......................................................................16
Professional Certifications .......................................................................................................................16
Disciplinary Information ...........................................................................................................................16
Other Business Activities ..........................................................................................................................16
Performance Based Fee Description ....................................................................................................17
Supervised Person Brochure .......................................................................................................... 18
Supervision .....................................................................................................................................................17
Part 2B of Form ADV .......................................................................................................................... 18
Brochure Supplement (Part 2B of Form ADV) .......................................................................... 19
Berthel Andrew Olsen III ..........................................................................................................................18
Principal Executive Officers and Management Persons - Berthel Andrew Olsen III .........19
Educational Background and Business Experience .......................................................................19
Disciplinary Information ...........................................................................................................................19
Other Business Activities ..........................................................................................................................19
Performance Based Fee Description ....................................................................................................19
Supervision .....................................................................................................................................................19
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Keystone Wealth Advisors, Inc.
Item 4: Advisory Business
Firm Description
Keystone Wealth Advisors, Inc. (“KWA”) was founded in 2010. The owners of KWA are
Steven Douglas Carlson and Berthel Andrew Olsen, III.
KWA provides personalized confidential financial planning and investment management
to individuals, pension and profit sharing plans, trusts, estates, charitable organizations
and small businesses. Advice is provided through consultation with the client and may
include: determination of financial objectives, identification of financial problems, cash
flow management, tax planning, insurance review, investment management, education
funding, retirement planning, and estate planning.
KWA is a fee based financial planning and investment management firm. KWA does not
sell annuities, insurance, stocks, bonds, mutual funds, limited partnerships, or other
products for commissions.
KWA does not act as a custodian of client assets. The client always maintains asset
control.
An evaluation of each client's initial situation is provided to the client, often in the form
of an Investment Policy Statement. Periodic reviews are also communicated to provide
reminders of the specific courses of action that need to be taken. More frequent reviews
occur but are not necessarily communicated to the client unless immediate changes are
recommended.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) are engaged
directly by the client on an as-needed basis. Conflicts of interest will be disclosed to the
Types of Advisory Services
client in the event they should occur.
KWA provides investment supervisory services, also known as asset management
services and furnishes investment advice through consultations.
ASSET MANAGEMENT
KWA offers discretionary and non-discretionary ongoing portfolio management services
based on the individual goals, objectives, time horizon, and risk tolerance of each client.
KWA creates an Investment Policy Statement for each client. KWA creates an
Investment Policy Statement for each client, which outlines the client's current situation
(income, tax levels, and risk tolerance levels) and then constructs a general plan (the
Investment Policy Statement) to aid in the selection of a portfolio that matches each
client's specific situation. Investment Supervisory Services include, but are not limited
to, the following:
●
●
●
●
●
●
Investment strategy
Asset allocation
Risk Tolerance
Personal investment policy
Asset selection
Regular portfolio monitoring
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Keystone Wealth Advisors, Inc.
KWA evaluates the current investment of each client with respect to their risk tolerance
levels and time horizon. Risk tolerance levels are documented in the Investment Policy
Statement, which is given to each client.
Discretionary
When the Client provides KWA discretionary authority the Client will sign a limited
trading authorization or equivalent. KWA will have the authority to execute transactions
in the account without seeking Client approval on each transaction.
When deemed appropriate for the Client, KWA may hire Sub-Advisors to manage all or a
portion of the assets in the Client account. Sub-Advisors will maintain the models or
investment strategies agreed upon between Sub-Advisor and KWA. Sub-Advisors
execute trades on behalf of KWA in Client accounts. KWA will be responsible for the
overall direct relationship with the Client.
Non-Discretionary
When the Client elects to use KWA on a non-discretionary basis, KWA will determine the
securities to be bought or sold and the amount of the securities to be bought or sold.
However, KWA will obtain prior Client approval on each and every transaction before
executing any transaction.
ERISA PLAN SERVICES
KWA provides service to qualified and non-qualified retirement plans including 401(k)
plans, 403(b) plans, pension and profit sharing plans, cash balance plans, and deferred
Limited Scope ERISA 3(21) Fiduciary.
compensation plans. KWA may act as a 3(21):
KWA typically acts as a limited scope ERISA
3(21) fiduciary that can advise, help and assist plan sponsors with their investment
decisions on a non-discretionary basis. As an investment advisor KWA has a fiduciary
duty to act in the best interest of the client. The plan sponsor is still ultimately
responsible for the decisions made in their plan, though using KWA can help the plan
sponsor delegate liability by following a diligent process.
1.
Fiduciary Services are:
Provide non-discretionary investment advice to the Client about asset classes and
investment alternatives available for the Plan in accordance with the Plan’s
investment policies and objectives. Client will make the final decision regarding the
initial selection, retention, removal and addition of investment options.
Assist the Client in the development of an investment policy statement (“IPS”). The
IPS establishes the investment policies and objectives for the Plan. Client shall have
the ultimate responsibility and authority to establish such policies and objectives
and to adopt and amend the IPS.
Provide non-discretionary investment advice to the Plan Sponsor with respect to
the selection of a qualified default investment alternative for participants who are
automatically enrolled in the Plan or who have otherwise failed to make investment
elections. The Client retains the sole responsibility to provide all notices to the Plan
participants required under ERISA Section 404(c) (5) and 404(a)-5.
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that document
investment performance, consistency of
Assist in monitoring investment options by preparing periodic investment
fund
reports
management and conformance to the guidelines set forth in the IPS and make
recommendations to maintain, remove or replace investment options.
Meet with Client on a periodic basis to discuss the reports and the investment
recommendations.
2.
Non-fiduciary Services are:
Assist in the education of Plan participants about general investment information
and the investment alternatives available to them under the Plan. Client
understands the Advisor’s assistance in education of the Plan participants shall be
consistent with and within the scope of the Department of Labor’s definition of
investment education (Department of Labor Interpretive Bulletin 96-1). As such, the
Advisor is not providing fiduciary advice as defined by ERISA 3(21)(A)(ii) to the
Plan participants. Advisor will not provide investment advice concerning the
prudence of any investment option or combination of investment options for a
particular participant or beneficiary under the Plan.
Assist in the group enrollment meetings designed to increase retirement plan
participation among the employees and investment and financial understanding by
the employees.
Advisor may provide these services or, alternatively, may arrange for the Plan’s other
providers to offer these services, as agreed upon between Advisor and Client.
3.
The Advisor has no responsibility to provide services related to the following types
of assets (“Excluded Assets”):
a.
b.
c.
d.
e.
f.
not
g.
Employer securities;
Real estate (except for real estate funds or publicly traded REITs);
Stock brokerage accounts or mutual fund windows;
Participant loans;
Non-publicly traded partnership interests;
Other non-publicly traded securities or property (other than collective trusts
and similar vehicles); or
Other hard-to-value or illiquid securities or property.
be included in calculation of Fees paid to the Advisor under this
Excluded Assets will
Agreement.
Specific services will be outlined in detail to each plan in the 408(b)2 disclosure.
KWA will not have discretion or custody at any time of client funds and/or securities.
FINANCIAL PLANNING AND CONSULTING
If financial planning services are applicable, the client may compensate KWA on a
negotiable hourly fee basis described in detail under “Fees and Compensation” section of
this brochure. Financial plans and financial planning may include, but are not limited to
investment planning, life insurance; tax concerns; retirement planning; college planning;
and debt/credit planning. These services will be based on hourly fees and the final fee
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structure will be documented in Exhibit II of the Financial Planning Agreement. If a
conflict of interest exists between the interests of the investment advisor and the
interests of the client, the client is under no obligation to act upon the investment
advisor’s recommendation. If the client elects to act on any of the recommendations, the
client is under no obligation to effect the transaction through KWA. Financial plans will
be completed and delivered inside of 6 months. Clients may terminate advisory services
Client Tailored Services and Client Imposed Restrictions
with 30 days written notice.
The goals and objectives for each client are documented in our client files. Investment
strategies are created that reflect the stated goals and objectives. Clients may impose
restrictions on investing in certain securities or types of securities.
Wrap Fee Programs
Agreements may not be assigned without written client consent.
Client Assets Under Management
KWA does not participate in wrap fee programs.
KWA has the following assets under management:
Discretionary Amounts: Non-discretionary Amounts:
$0
$191,425,402
Date Calculated:
April 30, 2025
Item 5: Fees and Compensation
Method of Compensation and Fee Schedule
KWA bases its fees on a percentage of assets under management for asset management
and hourly rates for financial planning and consulting.
ASSET MANAGEMENT
KWA offers discretionary and non-discretionary direct asset management services to
advisory clients. KWA will offer clients ongoing portfolio management services through
determining individual investment goals, time horizons, objectives, and risk tolerance.
Investment strategies, investment selection, assets allocation, portfolio monitoring and
the overall investment program will be based on the above factors.
Total Assets Under Management
Annual Fee
Quarterly Fee
Fees for these services will be based on a percentage of Assets Under Management as
follows:
First $500,000 ($0 - $500,000)
Next $2,500,000 ($500,001 - $3,000,000)
Nest $3,000,000 ($3,000,001 - $6,000,000)
Over $6,000,000
1.50%
1.00%
.75%
.50%
.3750%
.25%
.1875%
.125%
This is a tiered/blended fee schedule, the asset management fee is calculated by applying
different rates to different portions of the portfolio. KWA may group certain related Client
accounts for the purposes of achieving the minimum account size and determining the
annualized fee.
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For example (based on quarterly billing period)
:
Client with $2,500,000 under management would pay $6,875.00 on an quarterly basis.
AUM
Quarterly Fee
Total
First $500,000
x 0.3750% =
$1,875.00
Next $2,000,000
x 0.25% =
$5,000.00
Total for the quarter
$6,875.00
These fees are negotiable, and the final fee schedule is attached as Exhibit II of the
Investment Advisory Contract. Fees are paid quarterly in advance, and clients may
terminate their contracts with thirty days' written notice. Refunds are given on a
prorated basis, based on the number of days remaining in a quarter at the point of
termination. Clients may terminate their contracts without penalty, for full refund,
within 5 business days of signing the advisory contract. Advisory fees are withdrawn
directly from the client's accounts with written authorization.
KWA may also utilize the services of a Sub-Advisor to manage Clients’ investment
portfolios by executing a Sub-Advisor agreement with other registered investment
advisor firms. When using Sub-Advisors, the Client will pay additional fees. The Sub-
Advisor’s fees are disclosed in KWA’s investment advisory agreement or if the client
executes an agreement directly with the sub-advisor the fees will be disclosed in the
agreement with the sub-advisor.
ERISA PLAN SERVICES
The annual fees are based on the market value of the Included Assets and will range
from .15% to 1.00% of the plan assets The initial fee will be based on the market value of
the Plan assets as calculated by the custodian or record keeper of the Included Assets on
the first business day of the initial fee period and will be due on the first business day of
the fee period. If the services to be provided start any time other than the first day of a
month; the fee will be prorated based on the number of days remaining in the initial fee
period. Thereafter, the fee will be based on the market value of the Plan assets on the
last business day of the previous fee period (without adjustments for anticipated
withdrawals by Plan participants or other anticipated or scheduled transfers or
distribution of assets) and will be due the following business day. If this Agreement is
terminated prior to the end of the fee period, KWA shall be entitled to a prorated fee
based on the number of days during the fee period services were provided. Any
unearned fees shall be refunded to the Plan or Plan Sponsor.
The compensation of KWA for the services is described in detail in Schedule A of the
ERISA Plan Agreement. The Plan is obligated to pay the fees, however the Plan Sponsor
may elect to pay the fees. KWA does not reasonably expect to receive any additional
compensation, directly or indirectly, for its services under this Agreement. If additional
compensation is received, KWA will disclose this compensation, the services rendered,
and the payer of compensation. KWA will offset the compensation against the fees
agreed upon under this Agreement.
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Keystone Wealth Advisors, Inc.
FINANCIAL PLANNING and CONSULTING
HOURLY FEES
Depending upon the complexity of the situation and the needs of the client, the hourly
fee for these services is between $150 and $300. The fees are negotiable, and the final
fee schedule will be attached as Exhibit II of the Financial Planning Agreement. Fees are
paid in arrears upon completion. Clients may terminate their contracts without penalty
within five business days of signing the advisory contract. KWA reserves the right at its
Client Payment of Fees
full discretion to waive any or all of financial planning fees.
Investment management fees are billed quarterly, in advance, meaning that you are
charged before the three-month billing period has ended. Fees are usually deducted
from a designated client account to facilitate billing. The client must consent in advance
to direct debiting of their investment account.
Fees for ERISA Plan Services will be billed according to the third party administrator
utilized for the plan and disclosed on the ERISA agreement.
Additional Client Fees Charged
Fees for financial plans are due upon delivery of the financial plan.
Custodians may charge transaction fees on purchases or sales of certain mutual funds,
equities and exchange-traded funds. These charges may
include mutual fund
transactions fees, postage and handling and miscellaneous fees (fee levied to recover
costs associated with fees assessed by self-regulatory organizations). These transaction
charges are usually small and incidental to the purchase or sale of a security. The
selection of the security is more important than the nominal fee that the custodian
charges to buy or sell the security.
KWA, in its sole discretion, may waive its minimum fee and/or charge a lesser
investment advisory fee based upon certain criteria (e.g., historical relationship, type of
assets, anticipated future earning capacity, anticipated future additional assets, dollar
amounts of assets to be managed, related accounts, account composition, negotiations
with clients, etc.).
Prepayment of Client Fees
For more details on the brokerage practices, see Item 12 of this brochure.
External Compensation for the Sale of Securities to Clients
Investment management fees are billed in advance.
KWA does not receive any external compensation for the sale of securities to clients, nor
do any of the investment advisor representatives of KWA.
Item 6: Performance-Based Fees
Sharing of Capital Gains
Fees are not based on a share of the capital gains or capital appreciation of managed
securities.
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Keystone Wealth Advisors, Inc.
KWA does not use a performance-based fee structure because of the conflict of interest.
Performance-based compensation may create an incentive for the adviser to recommend
an investment that may carry a higher degree of risk to the client.
Item 7: Types of Clients
Description
KWA generally provides investment advice to individuals, pension and profit sharing
plans, trusts, estates, charitable organizations, corporations and business entities.
Account Minimums
Client relationships vary in scope and length of service.
There is an account minimum, $1,000,000, which may be waived by the investment
advisor, based on the needs of the client and the complexity of the situation.
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategies
Nearly all clients’ investments will be in “Mutual Funds” or “Separately Managed
Accounts” (SMA’s). Investing in securities involves risk of loss that clients should be
prepared to bear. Past performance is not a guarantee of future returns.
The methods used to analyze mutual funds or SMAs will typically be qualitative or
quantitative analysis. Qualitative analysis may involve using subjective judgment based
on unquantifiable information, such as management expertise, industry cycles, strength
of research and development, and labor relations. Quantitative analysis refers to
economic, business or financial analysis that aims to understand or predict behavior or
events through the use of mathematical measurements and calculations, statistical
modeling and research. Quantitative analysis aims to represent a given reality in terms
of a numerical value. Quantitative analysis is employed for a number of reasons,
including measurement, performance evaluation or valuation of a financial instrument,
and predicting real world events such as changes in a country's gross domestic product
(GDP) growth rate.
In developing a financial plan for a client, KWA’s analysis may include cash flow analysis,
investment planning, risk management, tax planning and estate planning. Based on the
information gathered, a detailed strategy is tailored to the client’s specific situation.
The main sources of information include research materials prepared by others and
Investment Strategy and Method of Analysis Material Risks
filings with the Securities and Exchange Commission.
The investment strategy for a specific client is based upon the objectives stated by the
client during consultations. The client may change these objectives at any time. Each
client executes an Investment Policy Statement or Risk Tolerance that documents their
objectives and their desired investment strategy.
Other strategies may include long-term purchases, short-term purchases, short sales,
margin transactions, and option writing (including covered options, uncovered options
or spreading strategies).
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Keystone Wealth Advisors, Inc.
Security Specific Material Risks
All investment programs have certain risks that are borne by the investor. Fundamental
analysis may involve interest rate risk, market risk, business risk, and financial risk.
Risks involved in technical analysis are inflation risk, reinvestment risk, and market risk.
Cyclical analysis involves inflation risk, market risk, and currency risk.
Interest-rate Risk
•
Our investment approach constantly keeps the risk of loss in mind. Investors face the
following investment risks and should discuss these risks with KWA:
• Market Risk
: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds become
less attractive, causing their market values to decline.
•
: The price of a security, bond, or mutual fund may drop in reaction
to tangible and intangible events and conditions. This type of risk is caused by
external factors independent of a security’s particular underlying circumstances.
For example, political, economic and social conditions may trigger market
Inflation Risk
events.
: When any type of inflation is present, a dollar today will buy more
than a dollar next year, because purchasing power is eroding at the rate of
• Currency Risk
inflation.
• Reinvestment Risk
: Overseas investments are subject to fluctuations in the value of
the dollar against the currency of the investment’s originating country. This is
also referred to as exchange rate risk.
• Business Risk
: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e. interest rate).
This primarily relates to fixed income securities.
• Liquidity Risk
: These risks are associated with a particular industry or a
particular company within an industry. For example, oil-drilling companies
depend on finding oil and then refining it, a lengthy process, before they can
generate a profit. They carry a higher risk of profitability than an electric
company which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
• Financial Risk
: Liquidity is the ability to readily convert an investment into cash.
Generally, assets are more liquid if many traders are interested in a standardized
product. For example, Treasury Bills are highly liquid, while real estate
properties are not.
: Excessive borrowing to finance a business’ operations increases
the risk of profitability, because the company must meet the terms of its
obligations in good times and bad. During periods of financial stress, the
inability to meet loan obligations may result in bankruptcy and/or a declining
market value.
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Keystone Wealth Advisors, Inc.
Item 9: Disciplinary Information
Criminal or Civil Actions
Administrative Enforcement Proceedings
The firm and its management have not been involved in any criminal or civil action.
The firm and its management have not been involved in administrative enforcement
Self-Regulatory Organization Enforcement Proceedings
proceedings.
The firm and its management have not been involved in legal or disciplinary events
related to past or present investment clients.
Item 10: Other Financial Industry Activities and Affiliations
Broker-Dealer or Representative Registration
Futures or Commodity Registration
Neither KWA nor any of its employees are registered representatives of a broker-dealer.
Neither KWA nor its employees are registered or has an application pending to register
as a futures commission merchant, commodity pool operator, or a commodity trading
Material Relationships Maintained by this Advisory Business and Conflicts of
advisor.
Interest
Steven D. Carlson is a licensed CPA in the state of Minnesota. This is not a conflict of
interest as Mr. Carlson holds his CPA license; however he does not offer his services to
the public. KWA and all associated persons will always act in the best interest of the
Recommendations or Selections of Other Investment Advisors and Conflicts of
client; including the sale of commissionable products to advisory clients.
Interest
KWA may at times use the services of outside specialty asset managers called SMA
(Separate Managed Accounts). These are often institutional asset managers, who
specialize in particular investment strategies. SMA’s may be hired on a single or dual
contract basis. Single contract SMAs are available directly through the our qualified
custodian relationship.
In other instances, our client can gain access to the services with the outside money
manager directly through the SMA. Via an accommodation of our client’s qualified
custodian, the outside money manager can maintain their own qualified custodian
relationship of their choice and our client’s custodian can settle trades on a DVP basis
with our clients custodial account. At other times the SMA may choose to establish a
new custody arrangement with our client’s custodian.
When we use SMAs to enhance our clients’ portfolios, KWA advisory fees are exclusive of
and in addition to any SMA investment management fees, custody or other fees that
arise as the result of employing the services of the outside investment advisor. There is
no financial incentive for KWA to direct business to these SMA (specialty outside money
managers) other than to enhance potentially the performance of our client’s portfolio.
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Keystone Wealth Advisors, Inc.
Our referral of our client is strictly as a fiduciary with the belief that the services of
these specialty managers would be in the best interest of our client.
This situation does not create a conflict of interest because KWA charges the same fees
for clients utilizing the SMA program and those who do not. KWA receives no
compensation from the SMA. SMA fees for their portfolio management services will be
based on a percentage of assets under management, not to exceed any limit imposed by
any regulatory agency. The SMA’s fee schedule will be attached to the SMA Agreement.
KWA may also utilize the services of a Sub-Advisor to manage Clients’ investment
portfolios. Sub-Advisors will maintain the models or investment strategies agreed upon
between Sub-Advisor and KWA. Sub-Advisors execute all trades on behalf of KWA in
Client accounts. KWA will be responsible for the overall direct relationship with the
Client.
Item 11: Code of Ethics, Participation or Interest in Client Transactions
and Personal Trading
Code of Ethics Description
The employees of KWA have committed to a Code of Ethics (“Code”). The purpose of our
Code is to set forth standards of conduct expected of KWA employees and addressed
conflicts that may arise. The Code defines acceptable behavior for employees of KWA.
The Code reflects KWA and its supervised persons’ responsibility to act in the best
interest of their client.
One area which the Code addresses is when employees buy or sell securities for their
personal accounts and how to mitigate any conflict of interest with our clients. We do
not allow any employees to use non-public material information for their personal profit
or to use internal research for their personal benefit in conflict with the benefit to our
clients.
KWA’s Code prohibits any person from acting upon or otherwise misusing non-public or
inside information. No advisory representative or other employee, officer or director of
KWA may recommend any transaction in a security or its derivative to advisory clients
or engage in personal securities transactions for a security or its derivatives if the
advisory representative possesses material, non-public information regarding the
security.
KWA’s Code is based on the guiding principle that the interests of the client are our top
priority. KWA’s officers, directors, advisors, and other employees have a fiduciary duty
to our clients and must diligently perform that duty to maintain the complete trust and
confidence of our clients. When the potential for conflict arises, it is our obligation to put
the client’s interests over the interests of either employees or the company.
The Code applies to “access” persons. “Access” persons are employees who have access
to non-public information regarding any clients' purchase or sale of securities, or non-
public information regarding the portfolio holdings of any reportable fund, who are
involved in making securities recommendations to clients, or who have access to such
recommendations that are non-public.
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Keystone Wealth Advisors, Inc.
The firm will provide a copy of the Code of Ethics to any client or prospective client upon
Investment Recommendations Involving a Material Financial Interest and Conflict
request.
of Interest
KWA and its employees do not recommend to clients securities in which we have a
Advisory Firm Purchase of Same Securities Recommended to Clients and Conflicts
material financial interest.
of Interest
KWA and its employees may buy or sell securities that are also held by clients. In order
to mitigate conflicts of interest such as front running, employees are required to disclose
all reportable securities transactions as well as provide KWA with copies of their
brokerage statements.
The Chief Compliance Officer of KWA is Steve Carlson. He reviews all employee trades
each quarter. The personal trading reviews ensure that the personal trading of
employees does not affect the markets and that clients of the firm receive preferential
treatment. Since most employee trades are in products such as mutual funds,
government securities, bonds or are small in size, they do not impact the securities
Client Securities Recommendations or Trades and Concurrent Advisory Firm
markets.
Securities Transactions and Conflicts of Interest
KWA does not maintain a firm proprietary trading account and does not have a material
financial interest in any securities being recommended and therefore no conflicts of
interest exist.
Item 12: Brokerage Practices
Factors Used to Select Broker-Dealers for Client Transactions
KWA may recommend the use of a particular broker-dealer or may utilize a broker-
dealer of the client's choosing. KWA will select appropriate brokers based on a number
of factors including but not limited to their relatively low transaction fees and reporting
ability. KWA relies on its broker to provide its execution services at the best prices
available. Lower fees for comparable services may be available from other sources.
• Directed Brokerage
Clients pay for any and all custodial fees in addition to the advisory fee charged by KWA.
• Best Execution
In circumstances where a client directs KWA to use a certain broker-dealer, KWA
still has a fiduciary duty to its clients. The following may apply with Directed
Brokerage: KWA's inability to negotiate commissions, to obtain volume discounts,
there may be a disparity in commission charges among clients, and conflicts of
interests arising from brokerage firm referrals.
Investment advisors who manage or supervise client portfolios on a discretionary
basis have a fiduciary obligation of best execution. The determination of what may
constitute best execution and price in the execution of a securities transaction by a
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Keystone Wealth Advisors, Inc.
• Soft Dollar Arrangements
broker involves a number of considerations and is subjective. Factors affecting
brokerage selection include the overall direct net economic result to the portfolios,
the efficiency with which the transaction is effected, the ability to effect the
transaction where a large block is involved, the operational facilities of the broker-
dealer, the value of an ongoing relationship with such broker and the financial
strength and stability of the broker. The firm does not receive any portion of the
trading fees.
The Securities and Exchange Commission defines soft dollar practices as
arrangements under which products or services other than execution services are
obtained by KWA from or through a broker-dealer in exchange for directing client
transactions to the broker-dealer. As permitted by Section 28(e) of the Securities
Exchange Act of 1934, KWA receives economic benefits as a result of commissions
generated from securities transactions by the broker-dealer from the accounts of
KWA. These benefits include both proprietary research from the broker and other
research written by third parties.
Aggregating Securities Transactions for Client Accounts
A conflict of interest exists when KWA receives soft dollars. This conflict is mitigated
by disclosures, procedures, and the firm’s Fiduciary obligation to act in the best
interest of its clients and the services received are beneficial to all clients.
KWA is authorized in its discretion to aggregate purchases and sales and other
transactions made for the account with purchases and sales and transactions in the same
securities for other Clients of KWA. All clients participating in the aggregated order shall
receive an average share price with all other transaction costs shared on a pro-rated
basis.
Item 13: Review of Accounts
Schedule for Periodic Review of Client Accounts or Financial Plans and Advisory
Persons Involved
Account reviews are performed quarterly by IAR’s of KWA. Account reviews are
performed more frequently when market conditions dictate. Financial Plans are
considered complete when recommendations are delivered to the client. A review is
Review of Client Accounts on Non-Periodic Basis
done only upon request of client.
Other conditions that may trigger a review of clients’ accounts are changes in the tax
Content of Client Provided Reports and Frequency
laws, new investment information, and changes in a client's own situation.
Clients receive account statements no less than quarterly for managed accounts.
Account statements are issued by the Advisor’s custodian. Client receives confirmations
of each transaction in account from Custodian and an additional statement during any
month in which a transaction occurs.
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Keystone Wealth Advisors, Inc.
Item 14: Client Referrals and Other Compensation
Economic Benefits Provided to the Advisory Firm from External Sources and
Conflicts of Interest
Advisory Firm Payments for Client Referrals
KWA does not receive any economic benefits from external sources.
KWA does not pay for client referrals.
Item 15: Custody
Account Statements
All assets are held at qualified custodians, which means the custodians provide account
statements directly to clients at their address of record at least quarterly. Clients are
urged to compare the account statements received directly from their custodians to the
performance report statements prepared by KWA.
KWA is deemed to have constructive custody solely because advisory fees are directly
deducted from clients’ accounts by the custodian on behalf of KWA.
Item 16: Investment Discretion
Discretionary Authority for Trading
If applicable, Client will authorize KWA discretionary authority, via the advisory
agreement, to determine, without obtaining specific Client consent, the securities to be
bought or sold, and the amount of the securities to be bought or sold. If applicable, Client
will authorize KWA discretionary authority to execute selected investment program
transactions as stated within the Investment Advisory Agreement. If however, consent
for discretion is not given, KWA will obtain prior Client approval before executing each
transaction.
KWA allows Client’s to place certain restrictions, as outlined in the Client’s Investment
Policy Statement or similar document. Such restrictions could include only allowing
purchases of socially conscious investments. These restrictions must be provided to
KWA in writing.
The Client approves the custodian to be used and the commission rates paid to the
custodian. KWA does not receive any portion of the transaction fees or commissions
paid by the Client to the custodian.
Item 17: Voting Client Securities
Proxy Votes
KWA does not vote proxies on securities. Clients are expected to vote their own proxies.
The client will receive their proxies directly from the custodian of their account or from
a transfer agent.
When assistance on voting proxies is requested, KWA will provide recommendations to
the client. If a conflict of interest exists, it will be disclosed to the client.
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Keystone Wealth Advisors, Inc.
Item 18: Financial Information
Balance Sheet
A balance sheet is not required to be provided because KWA does not serve as a
custodian for client funds or securities and KWA does not require prepayment of fees of
Financial Conditions Reasonably Likely to Impair Advisory Firm’s Ability to Meet
more than $1200 per client and six months or more in advance.
Commitments to Clients
KWA has no condition that is reasonably likely to impair our ability to meet contractual
Bankruptcy Petitions during the Past Ten Years
commitments to our clients.
Neither KWA nor its management has had any bankruptcy petitions in the last ten years.
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Keystone Wealth Advisors, Inc.
Supervised Person Brochure
Part 2B of Form ADV
Steven D. Carlson
6184 Bunker Place
Naples, FL 34113
PHONE: 612-465-8118
EMAIL: scarlson@keystonewa.com
WEBSITE: www.keystonewa.com
This brochure supplement provides information about Steven D. Carlson and
supplements Keystone Wealth Advisors, Inc.’s brochure. You should have received a
copy of that brochure. Please contact Steven D. Carlson if you did not receive
Keystone Wealth Advisors, Inc.’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Steven D. Carlson (CRD#2816493) is available on the
SEC’s website at www.adviserinfo.sec.gov.
July 1, 2025
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Keystone Wealth Advisors, Inc.
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officers and Management Persons - Steven D. Carlson
•
Educational Background and Business Experience
Year of birth: 1950
Educational Background:
•
•
University of Minnesota; BS, Accounting; 1972
University of Minnesota; Masters of Business, Taxation; 1985
•
Business Experience:
•
Professional Certifications
Keystone Wealth Advisors, Inc; CEO/Investment Advisor Representative; 2010-
Present
Capital Management Associates; Registered Representative/Investment Advisor
Representative; 2004-2010
Employees have earned certifications and credentials that are required to be explained
in further detail.
•
Certified Public Accountant (CPA): A Certified Public Accountant is licensed by their
state boards of accountancy. While state laws and regulations vary, the education,
experience and testing requirements for licensure as a CPA generally include:
•
Bachelor’s degree from an accredited college or university with a concentration
in accounting.
Minimum experience levels (most states require at least one year of experience
providing services that involve the use of accounting, attest, compilation,
management advisory, financial advisory, tax or consulting skills, all of which
must be achieved under the supervision of or verification by a CPA.
•
•
Successful completion of the CPA Certification Exam.
•
Follow a rigorous Code of Professional Conduct which requires they act with
integrity, objectivity, due care, competence, and fully disclose conflicts of
interest.
Disciplinary Information
In order to maintain a CPA license, states generally require the completion of 40
hours of continuing professional education (CPE) each year (or 80 hours over a
two year period, or 120 hours over a three year period).
Other Business Activities
None to report
None to report.
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Keystone Wealth Advisors, Inc.
Performance Based Fee Description
Supervision
None to report.
Steven D. Carlson, Owner and Chief Compliance Officer, and Berthel A. Olsen, III, Part
Owner of Keystone Wealth Advisors, Inc., are responsible for the supervision,
formulation and monitoring of investment advice offered to the firm’s clients. Steven D.
Carlson and Berthel A. Olsen, III review and oversee all material investment policy
changes and conduct periodic testing to ensure that client objectives and mandates are
being met. They can be contacted at (612) 465-8118.
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Keystone Wealth Advisors, Inc.
Supervised Person Brochure
Part 2B of Form ADV
Berthel Andrew Olsen III
150 South Fifth Street, Suite 3100
Minneapolis, MN 55402
PHONE: 612-465-8118
EMAIL: aolsen@keystonewa.com
WEBSITE: www.keystonewa.com
This brochure supplement provides information about Berthel Andrew Olsen III and
supplements Keystone Wealth Advisors, Inc.’s brochure. You should have received a
copy of that brochure. Please contact Berthel Andrew Olsen III if you did not receive
Keystone Wealth Advisors, Inc.’s brochure or if you have any questions about the
contents of this supplement.
Additional information about Berthel Andrew Olsen III (CRD#2954239) is available
on the SEC’s website at www.adviserinfo.sec.gov.
July 1, 2025
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Keystone Wealth Advisors, Inc.
Brochure Supplement (Part 2B of Form ADV)
Supervised Person Brochure
Principal Executive Officers and Management Persons - Berthel Andrew Olsen III
•
Educational Background and Business Experience
Year of birth: 1956
•
Educational Background:
Middle Tennessee State University; BBA, Accounting; 1978
•
Business Experience:
•
Disciplinary Information
Keystone Wealth Advisors, Inc; President/Investment Advisor Representative;
2010-Present
Capital Management Associates; Registered Representative/Investment Advisor
Representative; 2004-2010
Other Business Activities
None to report
Performance Based Fee Description
Berthel Andrew Olsen III has no outside business to disclose.
Supervision
Mr. Olsen does not receive any performance based fees.
Steven D. Carlson, Owner and Chief Compliance Officer, and Berthel A. Olsen, III, Part
Owner of Keystone Wealth Advisors, Inc., are responsible for the supervision,
formulation and monitoring of investment advice offered to the firm’s clients. Steven D.
Carlson and Berthel A. Olsen, III review and oversee all material investment policy
changes and conduct periodic testing to ensure that client objectives and mandates are
being met. They can be contacted at (612) 465-8118.
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Keystone Wealth Advisors, Inc.