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KeyVantage Wealth, LLC
KeyVantage Wealth, LLC
FORM ADV PART 2A
BROCHURE
Item 1 – Cover Page
95 Highland Ave, Ste 310
Bethlehem, PA 18017
484-935-3003
https://www.keyvantagewealth.com/
3/23/2026
This brochure provides information about the qualifications and business practices of KeyVantage
Wealth Advisors. If you have any questions about the contents of this brochure, please contact us at
the phone number listed above. The information in this brochure has not been approved or verified by
the United States Securities and Exchange Commission or by any state securities authority.
KeyVantage Wealth Advisors is a registered investment adviser. Registration with the United States
Securities and Exchange Commission or any state securities authority does not imply a certain level
of skill or training. Additional information about KeyVantage Wealth Advisors also is available on
the SEC’s website at www.adviserinfo.sec.gov.
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Item 2: Material Changes
Form ADV Part 2A requires registered investment advisers to amend their brochure when information
becomes materially inaccurate. If there are any material changes to an adviser’s disclosure brochure,
the adviser is required to notify you and provide you with a description of the material changes.
Clients and prospective clients can always receive the most current disclosure brochure for
KeyVantage Wealth, LLC at any time by contacting their investment adviser representative.
There have been no material changes to report since the last filing on 3/20/2025.
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Item 3 Table of Contents
Item 2: Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Conflicts of Interest, and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
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KeyVantage Wealth, LLC
Item 4 Advisory Business
Firm Description
KeyVantage Wealth, LLC (“KeyVantage”, “KeyVantage Wealth Advisors” or the “Firm”) is a limited
liability company organized in the State of Pennsylvania. KeyVantage is an investment advisory firm
registered with the United States Securities and Exchange Commission (“SEC”). KeyVantage was
founded on 05/07/2024 and the Principal Owners are Jaclyn Cornelius and Rodman Young.
Types of Advisory Services
The Firm offers a large variety of services, including personal financial planning and discretionary
investment advisory services to individuals, including high net worth individuals, and entities, including,
but not limited to, trusts, and estates. The Firm offers these services to clients or potential clients
(“clients”).
Investment Advisory Services
KeyVantage offers investment management services on a discretionary and non-discretionary basis.
All investment advice is customized to each client’s investment objectives and financial needs. The
information provided by the client, together with any other information relating to the clients overall
financial circumstances, with be used by KeyVantage to determine the appropriate portfolio asset
allocation and investment strategy for the client. Accordingly, for discretionary accounts the Firm is
authorized to perform various functions without further approval from the client, such as the
determination of securities to be purchased or sold without prior permission from the client for each
transaction. As part of KeyVantage’s fiduciary duty, the Firm strives to make all trades in the best
interest of the client. However, risk is inherent to any investing and KeyVantage cannot provide any
guarantees or promises that a client’s financial goals and objectives will be met.
The securities utilized by KeyVantage consist mainly of registered mutual funds and exchange traded
funds (ETFs), but we will also invest in equity securities, corporate bonds, REITs, private
funds/alternative investments, government and agency securities, derivatives, among others, if we
determine such investments fit within a client’s objectives and are in the best interest of the client.
The firm does not receive commissions for purchasing or selling stocks, bonds, mutual funds, real
estate investment trusts, or other commissioned products for clients. The firm is not affiliated with
entities that sell financial products or securities. No commissions in any form are accepted.
Financial Planning Services
KeyVantage offers personal financial planning to set forth goals, objectives and implementation
strategies for the client over the long term. Depending upon individual client requirements, the financial
plan services will provide recommendations regarding such things as retirement planning, educational
planning, estate planning, cash flow planning, asset protection and tax planning. KeyVantage prepares
and provides the financial planning client with a written financial plan.
Selection of External Managers
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KeyVantage may further recommend to clients that all or a portion of their investment portfolio be
managed on a discretionary basis by one or more unaffiliated money managers (“External
Managers”) or investment platforms (“TAMP”). The client may be required to enter into a separate
agreement with the External Manager(s), which will set forth the terms and conditions of the
client’s engagement of the External Manager. KeyVantage generally renders services to the client
relative to the discretionary selection of External Manager. KeyVantage will be responsible for
monitoring these investments for performance and to ensure they align with the client’s financial
situation, investment objectives, and risk tolerance. The selected External Manager will be
responsible for securities selection according to the strategy selected. The investment management
fees charged by the designated External Managers are exclusive of, and in addition to, the annual
advisory fee charged by KeyVantage.
Services Tailored to Clients’ Needs
Services are provided based on a client’s specific needs within the scope of the services provided as
discussed above. A review of the information provided by the client regarding the client’s current
financial situation, goals, and risk tolerances will be performed and advice will be provided that is in
line with available information.
Wrap Fee Program versus Portfolio Management Program
KeyVantage does not offer a Wrap Fee Program.
Assets Under Management
As of December 31, 2025, Adviser has the following assets under management:
Discretionary assets:
Non-discretionary assets:
$339,374,782
$0
Item 5 Fees and Compensation
Fees and other charges
KeyVantage charges fees based on a percentage of assets under management as well as fixed fees,
depending on the particular types of services provided. The specific fees charges by KeyVantage for
services provides will be set forth in each client’s agreement.
Individually Managed Accounts:
Fees for individually managed accounts are tier priced as follows:
Account Size
Fee (Annual percentage)*
Up to $500,000
$500,001 - $2M
$2,000,001 - $5M
$5,000,001 - $10M
$10M and above
1.25%
1.00%
0.80%
0.55%
0.35%
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All asset based fees are deducted by the qualified custodian of record on a monthly basis in Advance, or
as otherwise indicated in the client agreement. Fees for the first month of service are based off the value
of the initial deposit and prorated for the amount of days managed during the month. Fees may be
waived or reduced at the Advisor’s discretion.
All fees paid to Adviser for investment advisory services are separate and distinct from the expenses
charged by External Manager and Investment Companies to their shareholders. These fees and expenses
are described to the client in separate disclosures. These fees will generally include third-party
management fees, an Investment Company management fee, other fund expenses, and in some situations
a possible distribution fee.
If the Adviser utilizes a TAMP to manage all or any part of the client’s account, the client will likely be
required to enter into a separate agreement with the TAMP. If the TAMP agreement governs the terms
under which the advisory fee will be collected, KeyVantage’s investment advisory agreement will only
specify the fee it will collect from the TAMP. Specifically, if the TAMP collects a unified fee, it will
forward the fee specified on KeyVantage’s investment advisory agreement agreement with the client to
KeyVantage. Alternatively, KeyVantage can collect the advisory fee and forward a portion to the TAMP,
or the parties can charge separate management fees.
Adviser will provide investment advisory services and portfolio management services but will not
provide custodial or other administrative services. At no time will Adviser accept or maintain custody
of a client’s funds or securities except for authorized fee deduction or to accommodate standing letters of
authorization. The Client may contact the Custodian directly for disbursements, or account record
changes, and may also do so in writing to the custodian. Adviser may act at the client’s convenience to
facilitate such written communications to the Custodian, provided that such action is not construed to be
custody of client assets.
Client is responsible for all custodial and securities execution fees charged by the custodian and
executing broker-dealer. Fees paid to Adviser are separate and distinct from the custodian and execution
fees.
Clients may request to terminate their advisory contract with Adviser, in whole or in part, by providing
advance written notice. Upon termination, any fees paid in advance will be prorated to the date of
termination and any excess will be refunded to client by check as soon as practicable. Client’s advisory
agreement with the Advisor is non-transferable without Client’s written approval.
Financial Planning
Clients that are receiving financial planning services are charged a flat fee up to $15,000. In the alternative
clients that are receiving financial planning may be charged an hourly rate up to $500. Actual fees
charges, including the billing method, are clearly outlined in the financial planning agreement and clients
receive invoices reflecting the amount of the fee due and payable.
Fee Deduction Disclosure
Where Adviser deducts its management fee from client accounts utilizing a qualified custodian, the
Adviser is required to meet the following requirements.
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a. Possess written authorization from the client to deduct advisory fees from an account held by a
qualified custodian;
b. The firm must send the qualified custodian an invoice detailing the fee amount to be deducted from
the client account;
c. The Firm must have a reasonable basis, after due inquiry, for believing that the qualified custodian
sends an account statement, at least quarterly, to each of its Clients for which it maintains funds or
securities, identifying the amount of funds and each type of security in the account at the end of the
period and setting forth all transactions in the account during that period.
Right of Cancellation
In addition to the right to terminate an agreement pursuant to its terms, a client may cancel an agreement
with Adviser within five (5) business days of first receiving a copy of this disclosure brochure and
supplement without penalty or fee.
Additional Fees and Expenses
Custodians may charge transaction fees on purchases or sales of securities. These transaction charges
are usually small and incidental to the purchase or sale of a security. The selection of the security is more
important than the nominal fee that the custodian charges to buy or sell the security. The fees that you
pay to our firm for investment advisory services are separate and distinct from the fees and expenses
charged by mutual funds or exchange traded funds (described in each fund's prospectus) to their
shareholders. These fees will generally include a management fee and other fund expenses. You will
also incur transaction charges and/or brokerage fees when purchasing or selling securities. These charges
and fees are typically imposed by the broker-dealer or custodian through whom your account transactions
are executed. We do not share in any portion of the brokerage fees/transaction charges imposed by the
broker-dealer or custodian. To fully understand the total cost you will incur, you should review all the
fees charged by mutual funds, exchange traded funds, our firm, and others. For information on our
brokerage practices, refer to the Brokerage Practices section of this brochure.
Termination and Refunds
Adviser's Investment management fees are payable monthly in advance, based on the balance on the last
day of the previous month. Upon termination, any fees paid in advance will be prorated to the date of
termination and any excess will be refunded to client by check issued to the customer as soon as
practicable.
Item 6 Performance-Based Fees and Side-By-Side Management
KeyVantage not charge or accept performance-based fees.
Item 7 Types of Clients
KeyVantage offers investment advisory services to many different types of clients. These clients
generally include individuals, trusts, estates, corporations, and other types of business entities.
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Minimum Account Size
The Firm has a $500,000 minimum account size. Minimum account requirement may be waived at the
Firm’s discretion.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
The Firm may use the following methods when considering investment strategies and
recommendations.
Charting Review
Charting is a technical analysis that charts the patterns of stocks, bonds, and commodities to help
determine buy and sell recommendations for clients. It is a way of gathering and processing price and
volume information in a security by applying mathematical equations and plotting the resulting data
onto graphs in order to predict future price movements. A graphical historical record assists the analyst
in spotting the effect of key events on a security’s price, its performance over a period of time, and
whether it is trading near its high, near its low or in between. Chartists believe that recurring patterns
of trading, commonly referred to as indicators, can help them forecast future price movements.
Fundamental Review
A fundamental analysis is a method of evaluating a company or security by attempting to measure its
intrinsic value. Fundamental analysis attempts to determine the true value of a company or security by
looking at all aspects of the company or security, including both tangible factors (e.g., machinery,
buildings, land, etc.) and intangible factors (e.g., patents, trademarks, “brand” names, etc.).
Fundamental analysis also involves examining related economic factors (e.g., overall economy and
industry conditions, etc.), financial factors (e.g., company debt, interest rates, management salaries and
bonuses, etc.), qualitative factors (e.g., management expertise, industry cycles, labor relations, etc.),
and quantitative factors (e.g., debt-to-equity and price-to-equity ratios).
The end goal of performing fundamental analysis is to produce a value that an investor can compare
with the security's current price with the aim of determining what sort of position to take with that
security (e.g., if underpriced, the security should be bought; if overpriced the security should sold).
Fundamental analysis uses real data to evaluate a security's value. Although most analysts use
fundamental analysis to value stocks, this method of valuation can be used for many types of
securities.
Technical Review
A technical analysis is a method of evaluating securities that analyzes statistics generated by market
activity, such as past prices and volume. Technical analysis does not attempt to measure a security's
intrinsic value, but instead uses past market data and statistical tools to identify patterns that can
suggest future activity. Historical performance of securities and the markets can indicate future
performance.
Cyclical Review
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A cyclical analysis assumes the market reacts in reoccurring patterns that can be identified and
leveraged to provide performance. Cyclical analysis of economic cycles is used to determine how
these reoccurring patterns, or cycles, affect the returns of a given investment, asset, or company.
Cyclical analysis is a time-based assessment which incorporates past and present performance to
determine future value. Cyclical analyses exist because the broad economy has been shown to move in
cycles, from periods of peak performance to periods of low performance. The risks of this strategy are
two- fold: (1) the markets do not always repeat cyclical patterns; and (2) if too many investors begin
to implement this strategy, it changes the very cycles of which they are trying to take advantage.
Economic Review
An economic analysis determines the economic environment over a certain time horizon. This involves
following and updating historic economic data such as U.S. gross domestic product and consumer
price index as well as monitoring key economic drivers such as employment, inflation, and money
supply for the world’s major economies.
Investment Strategies
When implementing investment advice to clients, the Firm may employ a variety of strategies to best
pursue the objects of clients. Depending on market trends and conditions, KeyVantage will employ
any technique or strategy herein described, at the Firm’s discretion and in the best interests of the
client. The Firm does not recommend any particular security or type of security. Instead, the Firm
makes recommendations to meet a particular client’s financial objectives. There is inherent risk to any
investment and clients may suffer loss of ALL OR PART of a principal investment.
Long-Term Purchases
Long-term purchases are securities that are purchased with the expectation that the value of those
securities will grow over a relatively long period, generally greater than one year. Long-term purchases
may be affected by unforeseen changes in the company in which a client is invested or in the overall
market. Long term trading is designed to capture market rates of both return and risk. Frequent trading
can affect investment performance, particularly through increased brokerage and other transaction
costs and taxes. Due to its nature, the long-term strategy can expose clients to various other types of
risk that will typically surface at various intervals during the time the client owns the investments.
These risks include, but are not limited to, inflation (purchasing power) risk, interest rate risk,
economic risk, and political/regulatory risk.
Short-Term Purchases
Short-term purchases are securities that are purchased with the expectation that they will be sold within
a relatively short period of time, generally less than one year, to take advantage of the securities’ short-
term price fluctuations. Short-term trading generally holds greater risk. Frequent trading can affect
investment performance due to increased brokerage fees and other transaction costs and taxes.
Strategic Asset Allocation
Asset allocation is a combination of several different types of investments; typically, this includes
stocks, bonds, and cash equivalents among various asset classes to achieve diversification. The
objective of asset allocation is to manage risk and market exposure while still positioning a portfolio to
meet financial objectives.
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Risk of Loss
Investing inherently involves risk up to and including loss of the principal sum. Further, past
performance of any security is not necessarily indicative of future results. Therefore, future
performance of any specific investment or investment strategy based on past performance should not
be assumed as a guarantee. KeyVantage does not provide any representation or guarantee that the
financial goals of clients will be achieved.
The potential return or gain and potential risk or loss of an investment varies, generally speaking, with
the type of product invested in. Below is an overview of the types of products available on the market
and the associated risks of each:
General Risks. Investing in securities always involves risk of loss that you should be prepared to bear.
We do not represent or guarantee that our services or methods of analysis can or will predict future
results, successfully identify market tops or bottoms, or insulate clients from losses due to market
corrections or declines. We cannot offer any guarantees or promises that your financial goals and
objectives can or will be met. Past performance is in no way an indication of future performance. We
also cannot assure that third parties will satisfy their obligations in a timely manner or perform as
expected or marketed.
General Market Risk. Investment returns will fluctuate based upon changes in the value of the portfolio
securities. Certain securities held may be worth less than the price originally paid for them, or less than
they were worth at an earlier time.
Common Stocks. Investments in common stocks, both directly and indirectly through investment in
shares of ETFs, may fluctuate in value in response to many factors, including, but not limited to, the
activities of the individual companies, general market and economic conditions, interest rates, and
specific industry changes. Such price fluctuations subject certain strategies to potential losses. During
temporary or extended bear markets, the value of common stocks will decline, which could also result
in losses for each strategy.
Portfolio Turnover Risk. High rates of portfolio turnover could lower performance of an investment
strategy due to increased costs and may result in the realization of capital gains. If an investment
strategy realizes capital gains when it sells its portfolio investments, it will increase taxable
distributions to you. High rates of portfolio turnover in a given year would likely result in short-term
capital gains and under current tax law you would be taxed on short-term capital gains at ordinary
income tax rates, if held in a taxable account.
Non-Diversified Strategy Risk. Some investment strategies may be non-diversified (e.g., investing a
greater percentage of portfolio assets in a particular issuer and owning fewer securities than a
diversified strategy). Accordingly, each such strategy is subject to the risk that a large loss in an
individual issuer will cause a greater loss than it would if the strategy held a larger number of securities
or smaller positions sizes.
Model Risk. Financial and economic data series are subject to regime shifts, meaning past information
may lack value under future market conditions. Models are based upon assumptions that may prove
invalid or incorrect under many market environments. We may use certain model outputs to help
identify market opportunities and/or to make certain asset allocation decisions.
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There is no guarantee any model will work under all market conditions. For this reason, we include
model related results as part of our investment decision process but we often weigh professional
judgment more heavily in making trades or asset allocations.
ETF Risks, including Net Asset Valuations and Tracking Error. An ETF's performance may not
exactly match the performance of the index or market benchmark that the ETF is designed to track
because 1) the ETF will incur expenses and transaction costs not incurred by any applicable index or
market benchmark; 2) certain securities comprising the index or market benchmark tracked by the ETF
may, from time to time, temporarily be unavailable; and 3) supply and demand in the market for either
the ETF and/or for the securities held by the ETF may cause the ETF shares to trade at a premium or
discount to the actual net asset value of the securities owned by the ETF. Certain ETF strategies may
from time to time include the purchase of fixed income, commodities, foreign securities, American
Depository Receipts, or other securities for which expenses and commission rates could be higher than
normally charged for exchange-traded equity securities, and for which market quotations or valuation
may be limited or inaccurate.
Clients should be aware that to the extent they invest in ETF securities they will pay two levels of
advisory compensation – advisory fees charged by Adviser plus any advisory fees charged by the
issuer of the ETF. This scenario may cause a higher advisory cost (and potentially lower investment
returns) than if a Client purchased the ETF directly. An ETF typically includes embedded expenses
that may reduce the ETF's net asset value, and therefore directly affect the ETF's performance and
indirectly affect a Client’s portfolio performance or an index benchmark comparison. Expenses of the
ETF may include investment advisor management fees, custodian fees, brokerage commissions, and
legal and accounting fees. ETF expenses may change from time to time at the sole discretion of the
ETF issuer. ETF tracking error and expenses may vary.
Inflation, Currency, and Interest Rate Risks. Security prices and portfolio returns will likely vary in
response to changes in inflation and interest rates. Inflation causes the value of future dollars to be
worth less and may reduce the purchasing power of an investor’s future interest payments and
principal. Inflation also generally leads to higher interest rates, which in turn may cause the value of
many types of fixed income investments to decline. In addition, the relative value of the U.S. dollar-
denominated assets primarily managed by Adviser may be affected by the risk that currency
devaluations affect Client purchasing power.
Credit Risk. The chance that an issuer of a fixed income security will fail to pay interest and principal
in a timely manner, or that negative perceptions of the issuer’s ability to make such payments will
cause the price of that fixed income security to decline.
Liquidity Risk. Liquidity is the ability to readily convert an investment into cash to prevent a loss,
realize an anticipated profit, or otherwise transfer funds out of the particular investment. Generally,
investments are more liquid if the investment has an established market of purchasers and sellers, such
as a stock or bond listed on a national securities exchange. Conversely, investments that do not have
an established market of purchasers and sellers may be considered illiquid. Your investment in illiquid
investments may be for an indefinite time, because of the lack of purchasers willing to convert your
investment to cash or other assets.
Legislative and Tax Risk. Performance may directly or indirectly be affected by government legislation
or regulation, which may include, but is not limited to: changes in investment advisor or securities
trading regulation; change in the U.S. government’s guarantee of ultimate payment of principal and
interest on certain government securities; and changes in the tax code that could affect interest income,
income characterization and/or tax reporting obligations, particularly for options, swaps, master limited
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partnerships, Real Estate Investment Trust, Exchange Traded Products/Funds/Securities. We do not
engage in tax planning, and in certain circumstances a Client may incur taxable income on their
investments without a cash distribution to pay the tax due. Clients and their personal tax advisors are
responsible for how the transactions in their account are reported to the IRS or any other taxing
authority.
Foreign Investing and Emerging Markets Risk. Foreign investing involves risks not typically
associated with U.S. investments, and the risks maybe exacerbated further in emerging market
countries. These risks may include, among others, adverse fluctuations in foreign currency values, as
well as adverse political, social, and economic developments affecting one or more foreign countries.
In addition, foreign investing may involve less publicly available information and more volatile or less
liquid securities markets, particularly in markets that trade a small number of securities, have unstable
governments, or involve limited industry. Investments in foreign countries could be affected by factors
not present in the U.S., such as restrictions on receiving the investment proceeds from a foreign
country, foreign tax laws or tax withholding requirements, unique trade clearance or settlement
procedures, and potential difficulties in enforcing contractual obligations or other legal rules that
jeopardize shareholder protection. Foreign accounting may be less transparent than U.S. accounting
practices and foreign regulation may be inadequate or irregular.
Information Security Risk. We may be susceptible to risks to the confidentiality and security of its
operations and proprietary and customer information. Information risks, including theft or corruption
of electronically stored data, denial of service attacks on our website or websites of our third-party
service providers, and the unauthorized release of confidential information are a few of the more
common risks faced by us and other investment advisers. Data security breaches of our electronic data
infrastructure could have the effect of disrupting our operations and compromising our customers'
confidential and personally identifiable information. Such breaches could result in an inability of us to
conduct business, potential losses, including identity theft and theft of investment funds from
customers, and other adverse consequences to customers. We have taken and will continue to take
steps to detect and limit the risks associated with these threats.
Tax Risks. Tax laws and regulations applicable to an account with Adviser may be subject to change
and unanticipated tax liabilities may be incurred by an investor as a result of such changes. In
addition, customers may experience adverse tax consequences from the early assignment of options
purchased for a customer's account. Customers should consult their own tax advisers and counsel to
determine the potential tax-related consequences of investing.
Advisory Risk. There is no guarantee that our judgment or investment decisions on behalf of particular
any account will necessarily produce the intended results. Our judgment may prove to be incorrect, and
an account might not achieve her investment objectives. In addition, it is possible that we may
experience computer equipment failure, loss of internet access, viruses, or other events that may impair
access to accounts’ custodians’ software. Adviser and its representatives are not responsible to any
account for losses unless caused by Adviser breaching our fiduciary duty.
Smaller Company Risk. The risk that the value of securities issued by a smaller company will go up or
down, sometimes rapidly and unpredictably as compared to more widely held securities. Investment in
smaller companies are subject to greater levels of credit, market and issuer risk.
Real Estate Risk. The risk that an investor’s investments in Real Estate Investment Trusts (“REITs”) or
real estate-linked derivative instruments will subject the investor to risks similar to those associated with
direct ownership of real estate, including losses from casualty or condemnation, and changes in local
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and general economic conditions, supply and demand, interest rates, zoning laws, regulatory limitations
on rents, property taxes and operating expenses. An investment in REITs or real estate-linked derivative
instruments subject the investor to management and tax risks.
Derivatives Risk, entails the use of derivative instruments for a variety of purposes, including hedging,
risk management, portfolio management or to earn income. A derivative is a financial instrument whose
value is based, in part, on the value of an underlying asset, interest rate, index or financial instrument
(“reference instrument” or “underlying asset”). In this context, derivatives include but are not limited to
futures, forwards, options, participatory notes, warrants, swaps and other similar instruments that are
normally valued based upon another or related asset. The use of derivatives can lead to losses because of
adverse movements in the price or value of the reference instrument, failure of the counterparty or tax or
regulatory constraints. Prevailing interest rates and volatility levels, among other things, also affect the
value of derivative instruments. A derivative instrument often has risks similar to its underlying asset and
can have additional risks, including imperfect correlation between the value of the derivative and the
underlying asset, risks of default by the counterparty to certain transactions, magnification of losses
incurred due to changes in the market value of the securities, instruments, indices or interest rates to which
the derivative instrument relates, risks that the transactions might not be liquid and risks arising from
margin requirements. The use of derivatives involves risks that are different from, and possibly greater
than, the risks associated with other portfolio investments. Derivatives can involve the use of highly
specialized instruments that require investment techniques and risk analyses different from those
associated with other portfolio investments. Certain derivative transactions give rise to a form of leverage,
which magnifies the portfolio’s exposure to the underlying asset. Leverage associated with derivative
transactions could cause an account to liquidate portfolio positions when it might not be advantageous to
do so to satisfy its obligations or to meet earmarking or segregation requirements, including with respect
to certain funds to comply with applicable SEC rules and regulations, or could cause an account’s value
to be more volatile than might have been the case absent such leverage. Derivatives risk could be more
significant when derivatives are used to enhance return or as a substitute for a position or security, rather
than solely to hedge the risk of a position or security held by a client portfolio. Derivatives for hedging
purposes might not reduce risk if they are not sufficiently correlated to the position being hedged. A
decision as to whether, when and how to use derivatives involves the exercise of specialized skill and
judgment, and a transaction could be unsuccessful in whole or in part because of market behavior or
unexpected events. Derivative instruments can be difficult to value, can be illiquid, and can be subject to
wide swings in valuation caused by changes in the value of the underlying instrument. If a derivative
counterparty is unable to honor its commitments, the value of a client portfolio could decline and/or the
portfolio could experience delays in the return of collateral or other assets held by the counterparty. The
loss on derivative transactions can substantially exceed the initial investment. Certain strategies use
derivatives extensively. Derivative investments also involve the risks relating to the reference instrument.
Although certain strategies seek to use derivatives to further a client’s investment objectives, there is no
assurance that the use of derivatives will achieve this result.
Alternative Investments / Private Credit Risk. Investing in alternative investments is speculative, not
suitable for all clients, and intended for experienced and sophisticated investors who are willing to bear
the high economic risks of the investment, which can include; loss of all or a substantial portion of the
investment due to leveraging, short-selling or other speculative investment practices, lack of liquidity in
that no secondary market may exist, volatility, restrictions on transferring the investment, potential lack
of diversification and concentration, absence of information regarding valuations and pricing, delays in
tax reporting, less regulation and potentially higher fees.
Dependence on Key Employees. An accounts success depends, in part, upon the ability of our key
professionals to achieve the targeted investment goals. The loss of any of these key personnel could
adversely impact the ability to achieve such investment goals and objectives of the account.
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Description of Material, Significant or Unusual Risks
Adviser does not primarily recommend a particular type of security.
Item 9 Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or
disciplinary events that are material to a client’s or prospective client’s evaluation of the advisory
business or integrity of the Firm’s management.
KeyVantage has no disciplinary disclosures to report.
Item 10 Other Financial Industry Activities and Affiliations
Registration as a Broker/Dealer or Broker/Dealer Representative
KeyVantage is not registered and does not have an application pending to register, as a broker dealer
and its management persons are not registered as broker/dealer representative.
Registration as a Futures Commission merchant, Commodity Pool Operator
KeyVantage and its management persons are not registered and do not have application pending to
register, as a futures commission merchant, commodity pool operator/advisor.
Relationships Material to this Advisory Business and Possible Conflicts of Interest
KeyVantage Services, LLC (“Tax Firm”) is a separate, affiliated entity of KeyVantage Wealth, LLC.
When the tax firm’s services are utilized by our advisory clients, any fees paid will be separate from
our advisory fee. This creates a conflict of interest; however, you are not obligated to retain our firm
for advisory services. Comparable services and/or lower fees may be available through other firms.
Selection of External Managers
KeyVantage may recommend that clients use External Managers based on clients’ need and suitability.
KeyVantage does not receive separate compensation, directly or indirectly, from such External
Managers for recommending that clients use their services. KeyVantage does not have any other
business relationships with the recommended External Managers.
Item 11 Code of Ethics, Conflicts of Interest, and Personal Trading
A. Fiduciary Status
KeyVantage has a Code of Ethics (the “Code”) which requires KeyVantage’s employees (“supervised
persons”) to comply with their legal obligations and fulfill the fiduciary duties owed to the Firm’s
clients. Among other things, the Code sets forth policies and procedures related to conflicts of
interest, outside business activities, gifts and entertainment, compliance with insider trading laws and
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policies and procedures governing personal securities trading by supervised persons.
B. Participation or Interest in Client Transactions
Neither our firm nor any persons associated with our Firm have any material financial interest in client
transactions beyond the provision of investment advisory services as disclosed in this brochure.
C. Personal Trading Practices
KeyVantage Wealth Advisors and/or its investment advisory representatives may from time-to-time
purchase or sell products or investments that they may recommend to clients. Adviser has adopted a
Code of Ethics that sets forth the basic policies of ethical conduct for all managers, officers, and
employees of the adviser.
In addition, the Code of Ethics governs personal trading by each employee of Adviser deemed to be an
Access Person and is intended to ensure that securities transactions effected by Access Persons of
Adviser are conducted in a manner that avoids any actual or potential conflict of interest between such
persons and clients of the adviser or its affiliates.
Adviser collects and maintains records of securities holdings and securities transactions effected by
Access Persons. These records are reviewed to identify and resolve potential conflicts of interest.
Adviser’s Code of Ethics is available upon request.
D. Aggregated Trading
Our firm or persons associated with our firm may buy or sell securities for you at the same time we or
persons associated with our firm buy or sell such securities for our own account. We may also combine
our orders to purchase securities with your orders to purchase securities ("aggregated trading"). Refer
to the Brokerage Practices section in this brochure for information on our aggregated trading practices.
Item 12 Brokerage Practices
A. Selection and Recommendation
KeyVantage has a duty to select brokers, dealers and other trading venues that provide best execution
for clients. The duty of best execution requires an investment adviser to seek to execute securities
transactions for clients in such a manner that the client’s total cost or proceeds in each
transaction is the most favorable under the circumstances, considering all relevant factors. The lowest
possible commission, while very important, is not the only consideration. We typically recommend
Charles Schwab & Co., Inc. (“Schwab”), a registered broker-dealer, member SIPC, as the qualified
custodian.
In recommending Schwab, KeyVantage will consider a number of judgmental factors, including, but
without limitation: clearance and settlement capabilities; quality of confirmations and account
statements; the ability of the BD/Custodian to settle the trade promptly and accurately; the financial
standing, reputation and integrity of the BD/Custodian; their access to markets, research capabilities,
and their market knowledge; past experience with the BD/Custodian; and past experience with similar
trades. Recognizing the value of these factors, clients may pay a brokerage commission in excess of
that which another broker might have charged for effecting the same transaction.
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KeyVantage Wealth Advisors is independently owned and operated and is not affiliated with Schwab.
Schwab will hold your assets in a brokerage account and buy and sell securities when we instruct them
to. While we recommend that you use Schwab as a custodian, you will decide whether to do so and
will open your account with Schwab by entering into an account agreement directly with them. We do
not open the account for you, although we may assist you in doing so.
Products and services available to the Firm from Schwab
Schwab Advisor Services™ is Schwab's business serving independent investment advisory firms like
us. Schwab provides KeyVantage and our clients with access to institutional brokerage – trading,
custody, reporting and related services – many of which are not typically available to Schwab retail
customers. Schwab also makes available various support services. Some of those services help us
manage or administer our clients’ accounts while others help us manage and grow our business.
Schwab’s support services described below are generally available on an unsolicited basis (i.e., we do
not have to request them) and at no charge to us. Here is a more detailed description of Schwab’s
support services:
Services that Benefit Clients Directly
Schwab’s institutional brokerage services include access to a broad range of investment products,
execution of securities transactions, and custody of client assets. The investment products available
through Schwab include some to which we might not otherwise have access or that would require a
significantly higher minimum initial investment by our clients. Schwab’s services described in this
paragraph generally benefit each client.
Services that May Not Directly Benefit Clients
Schwab also makes available to us other products and services that benefit us but may not directly
benefit a specific client. These products and services assist us in managing and administering our
clients’ accounts. They include investment research, both Schwab’s own and that of third parties. We
use this research to service all or a substantial number of our clients’ accounts. In addition to
investment research, Schwab also makes available software and other technology that:
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Provides access to client account data (such as trade confirmations and account statements);
Facilitates trade execution and allocate aggregated trade orders for multiple client accounts;
Provides pricing and other market data;
Facilitates payment of our fees from our clients’ accounts; and
Assists with back-office functions, recordkeeping and client reporting.
Educational conferences and events
Technology, compliance, legal, and business consulting
Publications and conferences on practice management and business succession
Access to employee benefits providers, human capital consultants and insurance providers
Services that Generally Benefit Only Us
Schwab also offers other services intended to help us manage and further develop our business
enterprise. These services include (among others) the following:
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Schwab will provide some of these services itself or will arrange for third-party vendors to provide the
services to us. Schwab may also discount or waive its fees for some of these services or pay all or a
part of a third-party’s fees. Schwab may also provide us with other benefits, such as occasional
business entertainment of our personnel.
Our Interest in Schwab's Services
The availability of the services described above from Schwab benefits us because we do not have to
produce or purchase them. They are not contingent upon KeyVantage committing any specific amount
of business to Schwab in trading commissions or assets in custody. The fact that we receive these
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benefits from Schwab is an incentive for us to recommend the use of Schwab rather than making such
a decision based exclusively on your interest in receiving the best value in custody services and the
most favorable execution of your transactions. This is a conflict of interest. We believe, however, that
taken in the aggregate our recommendation of Schwab as a custodian and broker is in the best interest
of our clients. Our selection is primarily supported by the scope, quality, and price of Schwab’s
services, and not Schwab’s services that benefit only us.
B. Research and Other Soft Dollar Benefits
Soft dollar practices are arrangements whereby an investment adviser directs transactions to a broker‐
dealer in exchange for certain products and services that are allowable under SEC rules. Client
commissions may be used to pay for brokerage and research services and products as long as they are
eligible under Section 28(e) of the Exchange Act of 1934. Section 28(e) sets forth a “safe harbor,”
which provides that an investment adviser that has discretion over a client account is not in breach of
its fiduciary duty when paying more than the lowest commission rate available if the adviser
determines in good faith that the rate paid is commensurate with the value of brokerage and research
services provided by the broker‐dealer.
KeyVantage does not currently have any soft dollar benefit arrangements.
C. Brokerage for Client Referrals
KeyVantage does not receive client referrals from third parties for recommending the use of specific
broker-dealer brokerage services.
D. Directed Brokerage
KeyVantage does not allow client directed brokerage.
E. Order Aggregation
KeyVantage may, at times, aggregate sale and purchase orders of securities (“block trading”) for
advisory accounts with similar orders in order to obtain the best pricing averages and minimize trading
costs. This practice is reasonably likely to result in administrative convenience or an overall economic
benefit to the client. Clients also benefit relatively from better purchase or sale execution prices, or
beneficial timing of transactions or a combination of these and other factors. Aggregate orders will be
allocated to client accounts in a systematic non-preferential manner. KeyVantage may aggregate or
“bunch” transactions for a client’s account with those of other clients in an effort to obtain the best
execution under the circumstances.
F. Trade Error Policy
KeyVantage maintains a record of any trading errors that occur in connection with investment
activities of its clients. In the event an error occurs, KeyVantage endeavors to identify the error in a
timely manner, correct the error so that the client’s account is in a position it would have been had the
error not occurred.
Item 13 Review of Accounts
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A. Periodic Reviews
The Firm regularly reviews and evaluates client accounts for compliance with each client’s investment
objectives, policies and restrictions. The Firm analyzes rates of return and allocation of assets to
determine model strategy effectiveness.
B. Intermittent Review Factors
Intermittent reviews may be triggered by substantial market fluctuation, economic or political events,
or changes in the client’s financial status (such as retirement, termination of employment, relocation,
inheritance, etc.). Clients are advised to notify KeyVantage promptly if there are any material changes
in their financial situation, investment objectives, or in the event they wish to place restrictions on
their account.
C. Reports
Clients may receive confirmations of purchases and sales in their accounts and will receive, at least
quarterly, statements containing account information such as account value, transactions, and other
relevant information. Confirmations and statements are prepared and delivered by the custodian.
D. Financial Plans
All financial planning accounts are reviewed upon financial plan creation and are delivered by Rodman
Young or Jaclyn Cornelius. There are multiple levels of review for each financial plan. Each financial
planning client will receive the financial plan upon completion.
Item 14 Client Referrals and Other Compensation
KeyVantage does not receive benefits from third parties for providing investment advice to clients.
Client Referrals
Adviser does not receive any economic benefit from another person or entity for soliciting or referring
clients.
Other Compensation
Adviser does not pay another person or entity for referring or soliciting clients for Adviser.
Item 15 Custody
A. Custodian of Assets
Custody means holding, directly or indirectly, client funds or securities or having any authority to
obtain possession of them. KeyVantage does not have direct custody of any client funds and/or
securities. KeyVantage will not maintain physical possession of client funds and securities. Instead,
clients’ funds and securities are held by a qualified custodian.
While KeyVantage does not have physical custody of client funds or securities, payments of fees may
be paid by the custodian from the custodial brokerage account that holds client funds pursuant to the
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client’s account application.
The ability of KeyVantage to withdraw its management fees from the client’s account is typically
deemed custody. Prior to permitting direct debit of fees, each client provides written authorization
permitting fees to be paid directly from the custodian.
Certain standing letters of authorization (“SLOAs”) are deemed custody. KeyVantage requires clients
to use custodial approved SLOAs and strongly encourages clients to review their quarterly custodial
statements.
On at least a quarterly basis, the custodian is required to send to the client a statement showing all
transactions within the account during the reporting period. The custodian does not calculate the
amount of the fee to be deducted and does not verify the accuracy of KeyVantage’s advisory
calculation. Therefore, it is important for clients to carefully review their custodial statements to
verify the accuracy of the calculation. Clients should contact KeyVantage directly if they believe that
there may be an error in their statement.
Item 16 Investment Discretion
KeyVantage may exercise full discretionary authority to supervise and direct the investments of a
client’s account. This authority will be granted by clients upon completion of KeyVantage’s
Investment Advisory Agreement. This authority allows KeyVantage and its affiliates to implement
investment decisions without prior consultation with the client. Such investment decisions are made in
the client’s best interest and in accordance with the client’s investment objectives.
Item 17 Voting Client Securities
The Firm does not perform proxy voting services on the client’s behalf. Clients are encouraged to read
through the information provided with the proxy voting documents and to make a determination based
on the information provided. Upon the client’s request, Firm representatives may provide limited
clarifications of the issues presented in the proxy voting materials based on his or her understanding of
issues presented in the proxy voting materials. However, clients have the ultimate responsibility for
making all proxy voting decisions.
Item 18 Financial Information
A. Balance Sheet Requirement
KeyVantage is not the qualified custodian for client funds or securities and does not require
prepayment of fees of more than $1200 per client, six (6) months or more in advance.
B. Financial Condition
KeyVantage does not have any financial impairment that would preclude the Firm from meeting
contractual commitments to clients.
C. Bankruptcy Petition
KeyVantage has never been the subject of a bankruptcy petition.
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