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Item 1: Cover Page
Part 2A of Form ADV: Firm Brochure
March 2025
KFA Private Wealth Group, LLC
8350 Broad St. Suite #220
Tysons, VA 22102-5151
Firm Contact:
John Fennig Jr.
Chief Compliance Officer
This brochure provides information about the qualifications and business practices of KFA Private
Wealth Group, LLC. If clients have any questions about the contents of this brochure, please contact
us at (571) 386-2029. The information in this brochure has not been approved or verified by the
United States Securities and Exchange Commission or by any State Securities Authority. Additional
information about our firm is also available on the SEC’s website at www.adviserinfo.sec.gov by
searching CRD #281678.
Please note that the use of the term “registered investment adviser” and description of our firm
and/or our associates as “registered” does not imply a certain level of skill or training. Clients are
encouraged to review this Brochure and Brochure Supplements for our firm’s associates who advise
clients for more information on the qualifications of our firm and our employees.
Item 2: Material Changes
KFA Private Wealth Group, LLC is required to notify clients of any information that has changed since
the last annual update of the Firm Brochure (“Brochure”) that may be important to them. Clients can
request a full copy of our Brochure or contact us with any questions that they may have about the
changes.
Since our last Annual Amendment filing on 03/1/2024, we have no material changes to disclose.
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Item 3: Table of Contents
Item 1: Cover Page .................................................................................................................................... 1
Item 2: Material Changes ......................................................................................................................... 2
Item 3: Table of Contents ......................................................................................................................... 3
Item 4: Advisory Business ....................................................................................................................... 4
Item 5: Fees & Compensation ................................................................................................................. 5
Item 6: Performance-Based Fees & Side-By-Side Management ....................................................... 6
Item 7: Types of Clients & Account Requirements ............................................................................. 6
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss ................................................ 7
Item 9: Disciplinary Information ......................................................................................................... 10
Item 10: Other Financial Industry Activities & Affiliations ............................................................ 10
Item 11: Code of Ethics, Participation or Interest in ........................................................................ 10
Item 12: Brokerage Practices ............................................................................................................... 11
Item 13: Review of Accounts or Financial Plans ............................................................................... 14
Item 14: Client Referrals & Other Compensation ............................................................................. 15
Item 15: Custody ...................................................................................................................................... 15
Item 16: Investment Discretion............................................................................................................ 16
Item 17: Voting Client Securities .......................................................................................................... 16
Item 18: Financial Information ............................................................................................................ 16
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Item 4: Advisory Business
Our firm is dedicated to providing individuals and other types of clients with a wide array of
investment advisory services. Our firm is a limited liability company formed under the laws of the
State of Virginia in 2015 and has been in business as an investment adviser since that time. Our firm
is owned by John Fennig Jr.
The purpose of this Brochure is to disclose the conflicts of interest associated with the investment
transactions, compensation and any other matters related to investment decisions made by our firm
or its representatives. As a fiduciary, it is our duty to always act in the client’s best interest. This is
accomplished in part by knowing our client. Our firm has established a service-oriented advisory
practice with open lines of communication for many different types of clients to help meet their
financial goals while remaining sensitive to risk tolerance and time horizons. Working with clients to
understand their investment objectives while educating them about our process, facilitates the kind
of working relationship we value.
Types of Advisory Services Offered
Financial Planning & Consulting:
Our firm provides a variety of standalone financial planning and consulting services to clients for the
management of financial resources based upon an analysis of current situation, goals, and objectives.
Financial planning services will typically involve preparing a financial plan or rendering a financial
consultation for clients based on the client’s financial goals and objectives. This planning or
consulting may encompass Business Planning, Cash Flow forecasting, Trust and Estate Planning,
Financial Reporting, Investment Consulting, Insurance Planning, Retirement Planning, Risk
Management, Charitable Giving, Distribution Planning, Tax Planning, and Manager Due Diligence.
Written financial plans or financial consultations rendered to clients usually include general
recommendations for a course of activity or specific actions to be taken by the clients.
Implementation of the recommendations will be at the discretion of the client. Our firm provides
clients with a summary of their financial situation, and observations for financial planning
engagements. Financial consultations are not typically accompanied by a written summary of
observations and recommendations, as the process is less formal than the planning service. Assuming
that all the information and documents requested from the client are provided promptly, plans or
consultations are typically completed within 6 months of the client signing a contract with our firm.
Retirement Plan Consulting:
Our firm provides retirement plan consulting services to employer plan sponsors on an ongoing
basis. Generally, such consulting services consist of assisting employer plan sponsors in establishing,
monitoring and reviewing their company's participant-directed retirement plan. As the needs of the
plan sponsor dictate, areas of advising may include:
Establishing an Investment Policy Statement – Our firm will assist in the development of a
statement that summarizes the investment goals and objectives along with the broad
strategies to be employed to meet the objectives.
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Investment Options – Our firm will work with the Plan Sponsor to evaluate existing
investment options and make recommendations for appropriate changes.
Asset Allocation and Portfolio Construction – Our firm will develop strategic asset allocation
models to aid Participants in developing strategies to meet their investment objectives, time
horizon, financial situation and tolerance for risk.
Investment Monitoring – Our firm will monitor the performance of the investments and
notify the client in the event of over/underperformance and in times of market volatility.
Participant Education – Our firm will provide opportunities to educate plan participants
about their retirement plan offerings, different investment options, and general guidance on
allocation strategies.
In providing services for retirement plan consulting, our firm does not provide any advisory services
with respect to the following types of assets: employer securities, real estate (excluding real estate
funds and publicly traded REITS), participant loans, non-publicly traded securities or assets, other
illiquid investments, or brokerage window programs (collectively, “Excluded Assets”). All retirement
plan consulting services shall be in compliance with the applicable state laws regulating retirement
consulting services. This applies to client accounts that are retirement or other employee benefit
plans (“Plan”) governed by the Employee Retirement Income Security Act of 1974, as amended
(“ERISA”). If the client accounts are part of a Plan, and our firm accepts appointment to provide
services to such accounts, our firm acknowledges its fiduciary standard within the meaning of Section
3(21) or 3(38) of ERISA as designated by the Retirement Plan Consulting Agreement with respect to
the provision of services described therein.
Participation in Wrap Fee Programs
Our firm offers and sponsors a wrap fee program. Investment Management and Wealth Management
services are only offered through wrapped accounts, which are managed on an individualized basis
according to the client’s investment objectives, financial goals, risk tolerance, etc. Please see our Part
2A, Appendix 1 (the “Wrap Fee Program Brochure”) for more information.
Regulatory Assets Under Management
Our firm manages $420,858,802 on a discretionary basis and $255,423,097 on a non-discretionary
basis for a total of $676,281,899 in assets under management as of December 31st, 2024.
Item 5: Fees & Compensation
Financial Planning & Consulting:
Our firm charges on an hourly or flat fee basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee charged, is based on the scope and complexity of our
engagement with the client. Flat fees range from $500 to $5,000 and hourly fees range from $100 to
$400. Our firm requires a retainer of 50% of the ultimate financial planning or consulting fee at the
time of signing. The remainder of the fee will be directly billed to the client and due upon financial
plan being delivered or consultation rendered. Our firm will not require a retainer exceeding $1,200
when services cannot be rendered within 6 months.
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KFA Private Wealth Group, LLC
Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed on an hourly or flat fee basis or a fee based on the
percentage of Plan assets under management. The total estimated fee, as well as the ultimate fee
charged, is based on the scope and complexity of our engagement with the client. The fee-paying
arrangements will be determined on a case-by-case basis and will be detailed in the signed consulting
agreement.
Other Types of Fees & Expenses
Fidelity Brokerage Services (“Fidelity”) eliminated transaction fees for U.S. listed equities and
exchange traded funds for clients who opt into electronic delivery of statements or maintain at least
$1 million in assets at Fidelity. Clients who do not meet either criteria will be subject to transaction
fees charged by Fidelity for U.S. listed equities and exchange traded funds.
Clients may also pay holdings charges imposed by the chosen custodian for certain investments,
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (i.e., fund management fees, initial or deferred sales charges,
mutual fund sales loads, 12b-1 fees, surrender charges, variable annuity fees, IRA and qualified
retirement plan fees, and other fund expenses), mark-ups and mark-downs, spreads paid to market
makers, fees for trades executed away from custodian, wire transfer fees and other fees and taxes on
brokerage accounts and securities transactions. Our firm does not receive a portion of these fees.
Wrap clients will not incur transaction costs for trades by their chosen custodian. More information
about this can be found in our separate Wrap Fee Program Brochure.
Commissionable Securities Sales
Our firm and representatives do not sell securities for a commission in advisory accounts.
Item 6: Performance-Based Fees & Side-By-Side Management
Our firm does not charge performance-based fees.
Item 7: Types of Clients & Account Requirements
Our firm has the following types of clients:
Individuals and High Net Worth Individuals;
Trusts, Estates or Charitable Organizations;
Pension and Profit Sharing Plans;
Corporations, Limited Liability Companies and/or Other Business Types
KFA Private Wealth Group does not impose a stated minimum fee or minimum portfolio value for
starting and maintaining an investment management relationship. Certain Independent Managers
may, however, impose more restrictive account requirements and billing practices from the Firm. In
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KFA Private Wealth Group, LLC
these instances, KFA Private Wealth Group may alter its corresponding account requirements and/or
billing practices to accommodate those of the Independent Managers.
Item 8: Methods of Analysis, Investment Strategies & Risk of Loss
KFA Private Wealth Group helps build and protect investor wealth through strategic asset allocation,
broad diversification with a focus on risk management. Each client’s portfolio is driven by goal-based
investing that addresses specific goals and objectives. Portfolios are designed to align with the client’s
time horizon, liquidity need, tax situation and risk capacity.
KFA Private Wealth Group advocates a mixture of passive and active management in client portfolios.
Passive management is used to capture benchmark performance and control overall costs within the
portfolio. Active management is used to capture excess return opportunities in less efficient market
areas and during slow-growth or flat market environments. KFA Private Wealth Group believes that
manager selection is paramount and that a long-term view is essential to optimize the impact of
manager selection.
KFA Private Wealth Group always buys the lowest cost share class available. Managing the internal
expenses of a portfolio is instrumental in maximizing long-term returns for an investment.
Combining cost efficient mutual funds with low cost Exchange Traded Funds (ETFs) creates a
portfolio structure focused on providing the best solution to client investment goals.
KFA Private Wealth Group believes in broad diversification across and within asset classes. Typical
portfolios will have allocations to:
• Large cap equities
• Mid cap equities
• Small cap equities
• International large cap equities
• Emerging market equities
• Core bonds/municipal bonds
• High yield bonds
• International/emerging market debt
• Real Estate
Alternative asset classes and hedge fund strategies may also be incorporated in some portfolios to
mitigate risk profiles that become prevalent during market fluctuations.
The final ingredient to successful implementation of the Firm’s strategy is active client involvement.
It is essential that KFA Private Wealth Group collect and keep up to date all relevant personal
information, financial position, goals, risk tolerance and investment constraints. Working together as
a team adds the final item of alignment necessary for successful navigation to financial goal
achievement.
Risk of Loss
Market Risks
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Investing involves risk, including the potential loss of principal, and all investors should be guided
accordingly. The profitability of a significant portion of KFA Private Wealth Group’s
recommendations and/or investment decisions may depend to a great extent upon correctly
assessing the future course of price movements of stocks, bonds and other asset classes. There can
be no assurance that KFA Private Wealth Group will be able to predict those price movements
accurately or capitalize on any such assumptions.
Cash & Cash Equivalents
Cash and cash equivalents generally refer to either United States dollars or highly liquid short-term
debt instruments such as, but not limited to, treasury bills, bank CD’s and commercial papers.
Generally, these assets are considered nonproductive and will be exposed to inflation risk and
considerable opportunity cost risk. Investments in cash and cash equivalents will generally return
less than the advisory fee charged by our firm. Our firm may recommend cash and cash equivalents
as part of our clients’ asset allocation when deemed appropriate and in their best interest.
Debt Securities (Bonds)
Issuers use debt securities to borrow money. Generally, issuers pay investors periodic interest and
repay the amount borrowed either periodically during the life of the security and/or at maturity.
Alternatively, investors can purchase other debt securities, such as zero coupon bonds, which do not
pay current interest, but rather are priced at a discount from their face values and their values accrete
over time to face value at maturity. The market prices of debt securities fluctuate depending on such
factors as interest rates, credit quality, and maturity. In general, market prices of debt securities
decline when interest rates rise and increase when interest rates fall. Bonds with longer rates of
maturity tend to have greater interest rate risks.
Certain additional risk factors relating to debt securities include: (a) When interest rates are
declining, investors have to reinvest their interest income and any return of principal, whether
scheduled or unscheduled, at lower prevailing rates.; (b) Inflation causes tomorrow’s dollar to be
worth less than today’s; in other words, it reduces the purchasing power of a bond investor’s future
interest payments and principal, collectively known as “cash flows.” Inflation also leads to higher
interest rates, which in turn leads to lower bond prices.; (c) Debt securities may be sensitive to
economic changes, political and corporate developments, and interest rate changes. Investors can
also expect periods of economic change and uncertainty, which can result in increased volatility of
market prices and yields of certain debt securities. For example, prices of these securities can be
affected by financial contracts held by the issuer or third parties (such as derivatives) relating to the
security or other assets or indices. (d) Debt securities may contain redemption or call provisions
entitling their issuers to redeem them at a specified price on a date prior to maturity. If an issuer
exercises these provisions in a lower interest rate market, the account would have to replace the
security with a lower yielding security, resulting in decreased income to investors. Usually, a bond is
called at or close to par value. This subjects investors that paid a premium for their bond risk of lost
principal. In reality, prices of callable bonds are unlikely to move much above the call price if lower
interest rates make the bond likely to be called.; (e) If the issuer of a debt security defaults on its
obligations to pay interest or principal or is the subject of bankruptcy proceedings, the account may
incur losses or expenses in seeking recovery of amounts owed to it.; (f) There may be little trading in
the secondary market for particular debt securities, which may affect adversely the account's ability
to value accurately or dispose of such debt securities. Adverse publicity and investor perceptions,
whether or not based on fundamental analysis, may decrease the value and/or liquidity of debt
securities.
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KFA Private Wealth Group, LLC
Our firm attempts to reduce the risks described above through diversification of the client’s portfolio
and by credit analysis of each issuer, as well as by monitoring broad economic trends and corporate
and legislative developments, but there can be no assurance that our firm will be successful in doing
so. Credit ratings for debt securities provided by rating agencies reflect an evaluation of the safety of
principal and interest payments, not market value risk. The rating of an issuer is a rating agency's
view of past and future potential developments related to the issuer and may not necessarily reflect
actual outcomes. There can be a lag between the time of developments relating to an issuer and the
time a rating is assigned and updated.
Mutual Funds and ETFs
An investment in a mutual fund or ETF involves risk, including the loss of principal. Mutual fund and
ETF shareholders are necessarily subject to the risks stemming from the individual issuers of the
fund’s underlying portfolio securities. Such shareholders are also liable for taxes on any fund-level
capital gains, as mutual funds and ETFs are required by law to distribute capital gains in the event
they sell securities for a profit that cannot be offset by a corresponding loss.
Shares of mutual funds are generally distributed and redeemed on an ongoing basis by the fund itself
or a broker acting on its behalf. The trading price at which a share is transacted is equal to a fund’s
stated daily per share net asset value (“NAV”), plus any shareholders fees (e.g., sales loads, purchase
fees, redemption fees). The per share NAV of a mutual fund is calculated at the end of each business
day, although the actual NAV fluctuates with intraday changes to the market value of the fund’s
holdings. The trading prices of a mutual fund’s shares may differ significantly from the NAV during
periods of market volatility, which may, among other factors, lead to the mutual fund’s shares trading
at a premium or discount to actual NAV.
Shares of ETFs are listed on securities exchanges and transacted at negotiated prices in the secondary
market. Generally, ETF shares trade at or near their most recent NAV, which is generally calculated
at least once daily for indexed based ETFs and potentially more frequently for actively managed ETFs.
However, certain inefficiencies may cause the shares to trade at a premium or discount to their pro
rata NAV. There is also no guarantee that an active secondary market for such shares will develop or
continue to exist. Generally, an ETF only redeems shares when aggregated as creation units (usually
20,000 shares or more). Therefore, if a liquid secondary market ceases to exist for shares of a
particular ETF, a shareholder may have no way to dispose of such shares.
Use of Independent Managers
As stated above, KFA Private Wealth Group may select certain Independent Managers to manage a
portion of its clients’ assets. In these situations, KFA Private Wealth Group continues to conduct
ongoing due diligence of such managers, but such recommendations rely to a great extent on the
Independent Managers’ ability to successfully implement their investment strategies. In addition,
KFA Private Wealth Group generally may not have the ability to supervise the Independent Managers
on a day-to-day basis.
Real Estate Investment Trusts (REITs)
KFA Private Wealth Group may recommend an investment in, or allocate assets among, various real
estate investment trusts (“REITs”), the shares of which exist in the form of either publicly traded or
privately placed securities. REITs are collective investment vehicles with portfolios comprised
primarily of real estate and mortgage related holdings. Many REITs hold heavy concentrations of
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KFA Private Wealth Group, LLC
investments tied to commercial and/or residential developments, which inherently subject REIT
investors to the risks associated with a downturn in the real estate market. Investments linked to
certain regions that experience greater volatility in the local real estate market may give rise to large
fluctuations in the value of the vehicle’s shares. Mortgage related holdings may give rise to additional
concerns pertaining to interest rates, inflation, liquidity and counterparty risk.
Description of Material, Significant or Unusual Risks
Our firm generally invests client cash balances in money market funds, FDIC Insured Certificates of
Deposit, high-grade commercial paper and/or government backed debt instruments. Ultimately, our
firm tries to achieve the highest return on client cash balances through relatively low-risk
conservative investments. In most cases, at least a partial cash balance will be maintained in a money
market account so that our firm may debit advisory fees for our services related to our Investment
Management and Wealth Management, as applicable.
Item 9: Disciplinary Information
There are no legal or disciplinary events that are material to the evaluation of our advisory business
or the integrity of our management.
Item 10: Other Financial Industry Activities & Affiliations
KFA Private Wealth Group offers Tax prep & Accounting Services. From time to time, they may offer
clients advice or products from those activities and clients should be aware that these services may
involve a conflict of interest. KFA Private Wealth Group always acts in the best interest of the client
and clients always have the right to decide whether to not to utilize the services of any KFA Private
Wealth Group’s representative in their outside capacities.
Representatives of our firm are insurance agents/brokers. They offer insurance products and receive
customary fees as a result of insurance sales. A conflict of interest exists as these insurance sales
create an incentive to recommend products based on the compensation adviser and/or our
supervised persons may earn. To mitigate this potential conflict, our firm will act in the client’s best
interest.
Item 11: Code of Ethics, Participation or Interest in
Client Transactions & Personal Trading
As a fiduciary, it is an investment adviser’s responsibility to provide fair and full disclosure of all material
facts and to act solely in the best interest of each of our clients at all times. Our fiduciary duty is the
underlying principle for our firm’s Code of Ethics, which includes procedures for personal securities
transaction and insider trading. Our firm requires all representatives to conduct business with the
highest level of ethical standards and to comply with all federal and state securities laws at all times.
Upon employment with our firm, and at least annually thereafter, all representatives of our firm will
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KFA Private Wealth Group, LLC
acknowledge receipt, understanding and compliance with our firm’s Code of Ethics. Our firm and
representatives must conduct business in an honest, ethical, and fair manner and avoid all circumstances
that might negatively affect or appear to affect our duty of complete loyalty to all clients. This disclosure
is provided to give all clients a summary of our Code of Ethics. If a client or a potential client wishes to
review our Code of Ethics in its entirety, a copy will be provided promptly upon request.
Our firm recognizes that the personal investment transactions of our representatives demands the
application of a Code of Ethics with high standards and requires that all such transactions be carried out
in a way that does not endanger the interest of any client. At the same time, our firm also believes that if
investment goals are similar for clients and for our representatives, it is logical, and even desirable, that
there be common ownership of some securities.
In order to prevent conflicts of interest, our firm has established procedures for transactions effected by
our representatives for their personal accounts1. In order to monitor compliance with our personal
trading policy, our firm has pre-clearance requirements and a quarterly securities transaction reporting
system for all of our representatives.
Neither our firm nor a related person recommends, buys or sells for client accounts, securities in
which our firm or a related person has a material financial interest without prior disclosure to the
client.
Related persons of our firm may buy or sell securities and other investments that are also
recommended to clients. In order to minimize this conflict of interest, our related persons will place
client interests ahead of their own interests and adhere to our firm’s Code of Ethics, a copy of which
is available upon request.
Likewise, related persons of our firm buy or sell securities for themselves at or about the same time they
buy or sell the same securities for client accounts. In order to minimize this conflict of interest, our
related persons will place client interests ahead of their own interests and adhere to our firm’s Code of
Ethics, a copy of which is available upon request. Further, our related persons will refrain from buying
or selling the same securities prior to buying or selling for our clients in the same day unless included in
a block trade.
Item 12: Brokerage Practices
Selecting a Brokerage Firm
While our firm does not maintain physical custody of client assets, we are deemed to have custody of
certain client assets if given the authority to withdraw assets from client accounts (see Item 15
Custody, below). Client assets must be maintained by a qualified custodian. Our firm seeks to
recommend a custodian who will hold client assets and execute transactions on terms that are overall
1 For purposes of the policy, our associate’s personal account generally includes any account (a) in the name of our associate, his/her spouse,
his/her minor children or other dependents residing in the same household, (b) for which our associate is a trustee or executor, or (c) which our
associate controls, including our client accounts which our associate controls and/or a member of his/her household has a direct or indirect
beneficial interest in.
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most advantageous when compared to other available providers and their services. The factors
considered, among others, are these:
Timeliness of execution
Timeliness and accuracy of trade confirmations
Research services provided
Ability to provide investment ideas
Execution facilitation services provided
Record keeping services provided
Custody services provided
Frequency and correction of trading errors
Ability to access a variety of market venues
Expertise as it relates to specific securities
Financial condition
Business reputation
Quality of services
With this in consideration, our firm has an arrangement with Fidelity Institutional Wealth Services
(“Fidelity”), a qualified custodian from whom our firm is independently owned and operated. Fidelity
offers services to independent investment advisers which includes custody of securities, trade
execution, clearance and settlement of transactions. Fidelity enables us to obtain many no-load
mutual funds without transaction charges and other no-load funds at nominal transaction charges.
Fidelity does not charge client accounts separately for custodial services. Client accounts will be charged
transaction fees, commissions or other fees on trades that are executed or settle into the client’s
custodial account. Transaction fees may be charged via individual transaction charges. These fees are
negotiated with Fidelity and are generally discounted from customary retail commission rates. This
benefits clients because the overall fee paid is often lower than would be otherwise.
Fidelity may make certain research and brokerage services available at no additional cost to our firm.
Research products and services provided by Fidelity may
include: research reports on
recommendations or other information about particular companies or industries; economic surveys,
data and analyses; financial publications; portfolio evaluation services; financial database software and
services; computerized news and pricing services; quotation equipment for use in running software
used in investment decision-making; and other products or services that provide lawful and appropriate
assistance by Fidelity to our firm in the performance of our investment decision-making responsibilities.
The aforementioned research and brokerage services qualify for the safe harbor exemption defined in
Section 28(e) of the Securities Exchange Act of 1934.
Fidelity does not make client brokerage commissions generated by client transactions available for
our firm’s use. The aforementioned research and brokerage services are used by our firm to manage
accounts for which our firm has investment discretion. Without this arrangement, our firm might be
compelled to purchase the same or similar services at our own expense.
As part of our fiduciary duty to our clients, our firm will endeavor at all times to put the interests of
our clients first. Clients should be aware, however, that the receipt of economic benefits by our firm
or our related persons creates a potential conflict of interest and may indirectly influence our firm’s
choice of Fidelity as a custodial recommendation. Our firm examined this potential conflict of interest
when our firm chose to recommend Fidelity and have determined that the recommendation is in the
best interest of our firm’s clients and satisfies our fiduciary obligations, including our duty to seek best
execution.
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KFA Private Wealth Group, LLC
In seeking best execution, the determinative factor is not the lowest possible cost, but whether the
transaction represents the best qualitative execution, taking into consideration the full range of a
broker-dealer’s services, including the value of research provided, execution capability, commission
rates, and responsiveness. Although our firm will seek competitive rates, to the benefit of all clients,
our firm may not necessarily obtain the lowest possible commission rates for specific client account
transactions.
Soft Dollars
Aside from this, our firm does not receive soft dollars in excess of what is allowed by Section
28(e) of the Securities Exchange Act of 1934. The safe harbor research products and services
obtained by our firm will generally be used to service all of our clients but not necessarily all
at any one particular time.
Client Brokerage Commissions
Fidelity does not make client brokerage commissions generated by client transactions available for
our firm’s use.
Client Transactions in Return for Soft Dollars
Our firm does not direct client transactions to a particular broker-dealer in return for soft dollar
benefits.
Brokerage for Client Referrals
Our firm does not receive brokerage for client referrals.
Directed Brokerage
The client may direct KFA Private Wealth Group in writing to use a particular Financial Institution to
execute some or all transactions for the client. In that case, the client will negotiate terms and
arrangements for the account with that Financial Institution and the Firm will not seek better
execution services or prices from other Financial Institutions or be able to “batch” client transactions
for execution through other Financial Institutions with orders for other accounts managed by KFA
Private Wealth Group (as described above). As a result, the client may pay higher commissions or
other transaction costs, greater spreads or may receive less favorable net prices, on transactions for
the account than would otherwise be the case. Subject to its duty of best execution, KFA Private
Wealth Group may decline a client’s request to direct brokerage if, in the Firm’s sole discretion, such
directed brokerage arrangements would result in additional operational difficulties or violate
restrictions imposed by other broker-dealers (as further discussed below).
Special Considerations for ERISA Clients
A retirement or ERISA plan client may direct all or part of portfolio transactions for its account
through a specific broker or dealer in order to obtain goods or services on behalf of the plan. Such
direction is permitted provided that the goods and services provided are reasonable expenses of the
plan incurred in the ordinary course of its business for which it otherwise would be obligated and
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empowered to pay. ERISA prohibits directed brokerage arrangements when the goods or services
purchased are not for the exclusive benefit of the plan. Consequently, our firm will request that plan
sponsors who direct plan brokerage provide us with a letter documenting that this arrangement will
be for the exclusive benefit of the plan.
Client-Directed Brokerage
Our firm does not allow client-directed brokerage outside our recommendations.
Aggregation of Purchase or Sale
Our firm provides investment management services for various clients. There are occasions on which
portfolio transactions may be executed as part of concurrent authorizations to purchase or sell the same
security for numerous accounts served by our firm, which involve accounts with similar investment
objectives. Although such concurrent authorizations potentially could be either advantageous or
disadvantageous to any one or more particular accounts, they are affected only when our firm believes
that to do so will be in the best interest of the effected accounts. When such concurrent authorizations
occur, the objective is to allocate the executions in a manner which is deemed equitable to the accounts
involved. In any given situation, our firm attempts to allocate trade executions in the most equitable
manner possible, taking into consideration client objectives, current asset allocation and availability of
funds using price averaging, proration and consistently non-arbitrary methods of allocation.
Item 13: Review of Accounts or Financial Plans
KFA Private Wealth Group monitors client portfolios on a continuous and ongoing basis while regular
account reviews (or the holdings in each client account) are conducted on at least a semi-annual
basis. Such reviews are conducted by the Firm’s Principals or investment adviser representatives. All
investment advisory clients are encouraged to discuss their needs, goals and objectives with KFA
Private Wealth Group and to keep the Firm informed of any changes thereto. The Firm contacts
ongoing investment advisory clients at least annually to review its previous services and/or
recommendations and quarterly to discuss the impact resulting from any changes in the client’s
financial situation and/or investment objectives.
Account Statements and Reports
Clients are provided with transaction confirmation notices and regular summary account statements
directly from the Financial Institutions where their assets are custodied. From time-to-time or as
otherwise requested, clients may also receive written or electronic reports from KFA Private Wealth
Group and/or an outside service provider, which contain certain account and/or market-related
information, such as an inventory of account holdings or account performance. Clients should
compare the account statements they receive from their custodian with any documents or reports
they receive from KFA Private Wealth Group or an outside service provider.
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KFA Private Wealth Group, LLC
Item 14: Client Referrals & Other Compensation
In accordance with Rule 206 (4)-1 of the Investment Advisers Act of 1940, our firm does not provide
cash or non-cash compensation directly or indirectly to unaffiliated persons for testimonials or
endorsements (which include client referrals).
Item 15: Custody
Deduction of Advisory Fees:
While our firm does not maintain physical custody of client assets (which are maintained by a
qualified custodian, as discussed above), we are deemed to have custody of certain client assets if
given the authority to withdraw assets from client accounts, as further described below under “Third
Party Money Movement.” All our clients receive account statements directly from their qualified
custodian(s) at least quarterly upon opening of an account. We urge our clients to carefully review
these statements. Additionally, if our firm decides to send its own account statements to clients, such
statements will include a legend that recommends the client compare the account statements
received from the qualified custodian with those received from our firm.
Standing Letters of Authorization:
On February 21, 2017, the SEC issued a no-action letter (“Letter”) with respect to Rule 206(4)-2
(“Custody Rule”) under the Investment Advisers Act of 1940 (“Advisers Act”). The letter provided
guidance on the Custody Rule as well as clarified that an adviser who has the power to disburse client
funds to a third party under a standing letter of authorization (“SLOA”) is deemed to have custody.
As such, our firm has adopted the following safeguards in conjunction with our custodian:
The client provides an instruction to the qualified custodian, in writing, that includes the
client’s signature, the third party’s name, and either the third party’s address or the third
party’s account number at a custodian to which the transfer should be directed.
The client authorizes the investment adviser, in writing, either on the qualified custodian’s
form or separately, to direct transfers to the third party either on a specified schedule or from
time to time.
The client’s qualified custodian performs appropriate verification of the instruction, such as
a signature review or other method to verify the client’s authorization, and provides a
transfer of funds notice to the client promptly after each transfer.
The client has the ability to terminate or change the instruction to the client’s qualified
custodian.
The investment adviser has no authority or ability to designate or change the identity of the
third party, the address, or any other information about the third party contained in the
client’s instruction.
The investment adviser maintains records showing that the third party is not a related party
of the investment adviser or located at the same address as the investment adviser.
The client’s qualified custodian sends the client, in writing, an initial notice confirming the
instruction and an annual notice reconfirming the instruction.
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KFA Private Wealth Group, LLC
Clients are encouraged to raise any questions with us about the custody, safety or security of their
assets and our custodial recommendations.
Item 16: Investment Discretion
Clients have the option of providing our firm with investment discretion on their behalf, pursuant to
an executed investment advisory client agreement. By granting investment discretion, our firm is
authorized to execute securities transactions, determine which securities are bought and sold, and
the total amount to be bought and sold. Should clients grant our firm non-discretionary authority,
our firm would be required to obtain the client’s permission prior to effecting securities transactions.
Limitations may be imposed by the client in the form of specific constraints on any of these areas of
discretion with our firm’s written acknowledgement.
Item 17: Voting Client Securities
Our firm does not accept the proxy authority to vote client securities. Clients will receive proxies or
other solicitations directly from their custodian or a transfer agent. In the event that proxies are sent
to our firm, our firm will forward them to the appropriate client and ask the party who sent them to
mail them directly to the client in the future. Clients may call, write or email us to discuss questions
they may have about particular proxy votes or other solicitations.
Item 18: Financial Information
KFA Private Wealth Group is not required to disclose any financial information due to the following:
•The Firm does not require or solicit the prepayment of more than $1,200 in fees six months or more
in advance of services rendered;
•The Firm does not have a financial condition that is reasonably likely to impair its ability to meet
contractual commitments to clients; and
•The Firm has not been the subject of a bankruptcy petition at any time during the past ten years.
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KFA Private Wealth Group, LLC