View Document Text
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Item 1: Cover Page
Koenig Investment Advisory, LLC
739 N. Main Street,
Ashland, OR 97520
Phone: 541-608-0551
Fax: 541-608-0423
Website: www.koeniginvestment.com
February 2, 2026
This Form ADV Part 2A (“firm brochure”) provides information about the qualifications and business
practices of Koenig Investment Advisory, LLC (“Koenig”). If you have any questions about the contents of
this firm brochure, please contact us at (541) 608- 0551. The information in this firm brochure has not been
approved or verified by the United States Securities and Exchange Commission (“SEC”) or by any state
securities authority.
Please note that the use of the term “registered investment advisor” and description of our firm and/or
our associates as “registered” does not imply a certain level of skill or training. Clients are encouraged to
review this brochure and any brochure supplements (“brochure supplements”) for more information on
the qualifications of our firm and our associates.
Additional information about the firm is available on the SEC’s website at www.adviserinfo.sec.gov. Our
searchable IARD/CRD number is 311422.
1
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Item 2: Material Changes
This brochure contains the following material changes from the prior annual updating amendment dated
January 28,2025:
• None
We will ensure that all current clients receive a Summary of Material Changes to this and subsequent
brochures within 120 days of the close of our fiscal year. A Summary of Material Changes is also included
within our brochure available on the SEC’s website at www.adviserinfo.sec.gov. The searchable IARD/CRD
number for our firm is set forth on the cover page of this document. Clients will further be provided with
disclosure about material changes affecting our firm or a new brochure as may become necessary or
appropriate at any time, without charge.
A copy of our brochure may be requested, free of charge, by contacting us at the telephone number
reflected on the cover page of this document.
2
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Item 3: Table of Contents
Item 1: Cover Page ........................................................................................................................................ 1
Item 2: Material Changes .............................................................................................................................. 2
Item 3: Table of Contents.............................................................................................................................. 3
Item 4: Advisory Business ............................................................................................................................. 4
Item 5: Fees and Compensation ................................................................................................................... 6
Item 6: Performance-Based Fees and Side-By-Side Management ............................................................... 8
Item 7: Types of Clients ................................................................................................................................. 8
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss .......................................................... 9
Item 9: Disciplinary Information ................................................................................................................. 10
Item 10: Other Financial Industry Activities and Affiliations ...................................................................... 10
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading ................ 10
Item 12: Brokerage Practices ...................................................................................................................... 11
Item 13: Review of Accounts ...................................................................................................................... 13
Item 14: Client Referrals and Other Compensation .................................................................................... 13
Item 15: Custody ......................................................................................................................................... 13
Item 16: Investment Discretion .................................................................................................................. 14
Item 17: Voting Client Securities ................................................................................................................. 14
Item 18: Financial Information .................................................................................................................... 14
3
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Item 4: Advisory Business
Firm Description
Koenig Investment Advisory, LLC is an Oregon limited liability company founded in October 2020 by its
sole principal, Jeffrey McCullough, CFP®. We became registered as an investment advisor with the SEC in
November 2020 and our CRD number is 311422. Our sole offices are located in Ashland, Oregon. We are
the successor-in-interest to the client accounts of Koenig Investment Advisory, LLC, CRD number 117098.
The information contained in this firm brochure describes our investment advisory services, practices, and
fees. Please refer to the description of each investment advisory service listed below for information on
how we tailor our services to the needs of our clients. As used throughout this firm brochure, the words
“Koenig,” “we,” “our,” “firm,” and “us” refer to Koenig Investment Advisory, LLC, and the words “you,”
“your,” and “client” refer to you as either a client or prospective client of our firm.
Prior to forming an investment advisor-client relationship, we may offer you a complimentary general
consultation to discuss the nature of our services and to determine the possibility of an advisory
relationship. Investment advisory services begin only after the prospective client and Koenig formalize
their relationship by the execution of a written advisory agreement.
We are a “fee-only” investment advisor. This means that neither our firm, nor any of our financial
professionals receive any commissions, transactions-based fees, referral fees, or any other form of
compensation in connection with sale of securities or insurance products to clients. Our only source of
income is the advisory fees paid to us by our clients for our investment advice. We believe this method of
business best aligns with our fiduciary duty to you.
When we provide you with portfolio management services, you will be required to establish an account
with an independent qualified custodian (the “Custodian”), typically a licensed broker-dealer, banking or
savings institution, for deposit of the assets you wish us to manage on your behalf. You will typically be
required to grant our firm the discretionary authority to buy and sell securities within your account
without obtaining your consent prior to each transaction as a condition of engaging these services. This is
known as discretionary trading authority. The full scope of our authority with respect to your account will
be set forth in a written advisory agreement. We act as your fiduciary, responsible for the management
of your account held at the Custodian, where assets are custodied in your name. Clients may impose
reasonable restrictions on our ability to invest in certain securities, types of securities, or market sectors.
For most clients, ongoing portfolio management is an integral part of our overall advisory services. In
addition, we typically advise most clients regarding common financial planning topics such as cash flow
planning, college savings planning, retirement planning, tax planning, estate planning and other financial
matters, as applicable or requested.
Reviews of client accounts are typically performed quarterly, and their pertinent results communicated to
clients to provide reminders of progress made and to advise of any specific courses of future action that
may be needed to meet the client’s stated goals. More frequent reviews of client accounts may occur but
are not necessarily communicated to the client unless immediate changes are recommended. Other
professionals (e.g., lawyers, accountants, insurance agents, etc.) are engaged directly by the client on an
as-needed basis. Conflicts of interest will be disclosed to the client in the unlikely event they should occur.
4
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Types of Advisory Services
Koenig offers investment supervisory services to client accounts (encompassing ongoing investment
strategy selection, portfolio design, investment implementation, supervision, monitoring, and reporting
services); furnishes financial planning and consulting advice; issues economic commentary to clients on a
periodic basis; issues special reports about securities; and issues, charts, graphs, formulas, or other
devices which clients may use to evaluate securities. The specific services to be provided to the client will
be set forth in a written investment advisory agreement.
Most clients choose to have us manage their assets in order to obtain ongoing in-depth investment advice
and life planning. All aspects of the client’s financial affairs are reviewed, including those of their children.
Realistic and measurable goals are set and objectives to reach those goals are defined. As goals and
objectives change over time, suggestions are made and implemented on an ongoing basis. These services
are set forth in an Advisory Service Agreement.
The scope of work and fee for an Advisory Service Agreement is provided to the client in writing prior to
the start of the relationship. An Advisory Service Agreement includes: cash flow management; insurance
review; investment supervisory services; education planning; retirement planning; estate planning; and
tax preparation, as well as the implementation of recommendations within each area, where applicable.
Clients who are small business owners can create SEP, SIMPLE, 401(k), or other similar accounts for
themselves and/or employees to be managed by our firm. Accounts may be employer-directed,
employee-directed, or jointly directed, dependent on individual plan regulations. 401(k) plans must be
administered by a qualified outside party. We will actively work with the third-party plan administrator to
ensure that the management of plan assets conforms to plan rules and investment policies. There is
typically no separate contract or fee for these services.
On an occasional basis, Koenig furnishes limited advice to clients on matters not involving securities, such
as financial planning matters and trust services that often include estate planning. Clients may be referred
to knowledgeable professionals, such as attorneys and tax advisors, for in depth information on such
topics on an as needed basis. We do not charge any additional fees for these services or accept any
compensation for referring our clients to any third-party professionals, however clients are separately
responsible to pay any fees charged by third party professionals they decide to separately engage.
Types of Investments
Client portfolios are typically constructed primarily of no-load or low-load mutual funds and exchange-
traded funds (“ETFs”). Other investments may include, without limitation, individual stocks, corporate
bonds, master limited partnerships (“MLPs”), preferred stocks, cash and cash equivalents. Less commonly
recommended investments may include, without limitation, options, U.S. government and municipal
securities, variable life insurance policies and variable annuities, futures contracts, and interests in
partnerships. We generally do not recommend initial public offerings to our clients.
Tailored Relationships
The goals and objectives for each client are customized according to household needs. They generally
include an individual mix of income and account growth designed to meet both the short-term and long-
term financial objectives of each client. We strive to balance current needs and future planning with an
amount of market risk comfortable for each individual.
5
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Clients often modify their investment objectives and/or risk comfort levels over time and Koenig strives
to adapt its investment advice to the unique needs of the client. As described above, clients may always
impose reasonable restrictions on our ability to invest their accounts in specific securities, types of
securities, or market sectors.
No Participation in Wrap Fee Programs
Koenig does not offer, sponsor, or act as a portfolio manager to any wrap fee program.
Assets Under Management
As of January 8, 2026, we manage approximately $258,181,429 of client assets on a discretionary basis
and $0 of client assets on a non-discretionary basis.
Termination of Our Services
Clients may terminate any of our advisory services within 5 business days of the signing our client
agreement without incurring any fees from Koenig. There may be ticket charges, account transfer fees,
account termination fees, and similar charges initiated by the client’s Custodian(s) that are not subject to
refund. Thereafter, a client may terminate any of our services at any time by notifying us in writing and
paying a pro-rated fee for services rendered prior to notification of termination. Koenig may terminate
any of its services to the client at any time by notifying the client in writing.
Item 5: Fees and Compensation
Description of Advisory Fees
Koenig charges annual advisory fees which are based on a percentage of the client’s assets under
management. There is generally no separate fee for financial planning advice, newsletter publication, or
any other service provided to clients.
The annual advisory fee is based on a percentage of the investable household assets according to the
following schedule:
Assets Under Management
Assets up to $500,000
Assets $500,001 - $1,000,000
Assets in excess of $1,000,000
Annual Asset-Based Fee
1.00%
0.75%
0.50%
Our advisory fees are typically billed quarterly, in arrears. Households will be assessed fees based on the
combined market value of all accounts (as such market value is calculated by the Custodian) as of the close
of business as of the last day of each quarter. Deposits and withdrawals will be credited or debited on a
pro-rata basis based on the date they become or are no longer available for management.
Advisory fees for new clients are generally not negotiable; however, certain clients may pay advisory fees
at lower rates (or which are otherwise materially different) based on legacy arrangements with our firm.
Koenig reserves the right, in its sole discretion, to adjust its advisory fees for certain clients based upon
various factors (e.g., historical relationship, type of assets, anticipated future earning capacity, anticipated
future additional assets, dollar amounts of assets to be managed, related accounts, account composition,
negotiations with clients, etc.) it deems relevant.
6
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Clients may have inherited or previously purchased securities that they do not wish to sell upon
entering into a relationship with Koenig due to tax considerations, or for other reasons. Such
securities may be excluded from our management and oversight and thus from our calculation of
advisory fees on a case- by-case basis. Employer-directed and employee-directed accounts are
billed at the same rate as any other account up to $2 million in assets for a household.
Households in an employer-based plan with more than $2 million in assets will pay a flat 0.5%
fee. Each employee is considered a separate household. Lower fees for comparable services may
be available from other sources.
Fee Billing Procedures
Our advisory fees shall typically be directly deducted from the client’s designated account held at the
Custodian upon the client’s written approval of such arrangement and our quarterly submission to the
Custodian of a written invoice or statement reflecting the amount of advisory fees to be charged. Your
authorization for our direct deduction of advisory fees is set forth in our written investment advisory
agreement and/or the account opening documents of your Custodian(s). In instances where we may agree
to bill the client manually for our services, we will invoice you by mail, e-mail, or other agreed upon
delivery method on a quarterly basis. All manually billed fees shall be due upon invoice receipt.
The Custodian will independently send an account statement to you at least quarterly, identifying the
amount of funds and each security in your account at the end of the period and setting forth all
transactions in the account during the period, including the amount of any advisory fees paid directly to
us. We encourage you to review the Custodian’s account statements carefully and promptly upon receipt
and to compare them to any account statements or reports provided by Koenig. If you believe we have
miscalculated our advisory fees or if there is any other issue with your account, you should contact us
immediately at the phone number listed on the cover page of this firm brochure.
Other Fees and Costs
Our advisory fees cover the costs of our investment advice only. You will be separately responsible to pay
all of the following costs (as applicable): transaction-based fees, commissions, and other charges
traditionally paid to broker-dealers as a result of activity in your investment account(s); custodial fees and
charges, margin fees, taxes, wire transfer fees, reporting fees, and similar charges of the Custodian; and
all internal management fees, redemption/surrender charges, and other costs and expenses associated
with the purchase and sale of pooled investment vehicles such as mutual funds, ETFs, and/or variable
products for your account. To fully understand the total cost you will incur when engaging our services,
you should review the prospectus of each mutual fund, ETF, and variable product in which you invest and
the contractual arrangement entered with your account Custodian. While we do not share in any of the
foregoing additional fees and expenses, their impact on the overall performance of client accounts is
always analyzed before trades are placed.
Clients retain the right to purchase investment products that we recommend through third parties not
affiliated with Koenig.
Past Due Accounts and Failure to Provide Information
Koenig reserves the right to stop work on any account that is more than 30 days overdue. In addition,
Koenig reserves the right to terminate any relationship where we have determined that the client has
willfully concealed or has refused to provide pertinent information related to their financial circumstances
which we view as necessary to provide proper financial advice and/or to comply with our fiduciary duty.
7
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
No Compensation For Sales of Securities or Insurance Products
As described above, we are a “fee-only” investment advisor. This means that neither our firm, nor any of
our financial professionals receive any commissions, transactions-based fees, referral fees, or any other
form of compensation in connection with sale of securities or insurance products to clients. Our only
source of income is the advisory fees paid to us by our clients for our investment advice.
Individual Retirement Account Rollover Disclosure
As part of our advisory services to you, we may recommend that you withdraw or “roll over” assets from
an employer’s retirement plan to an individual retirement account (“IRA”) that we may advise on and
which may therefore result in additional advisory fees payable to us. This type of recommendation
represents a conflict of interest for our firm. If we make this type of recommendation you are under no
obligation to follow such advice. Alternatively, you may have the options of (1) maintaining your
retirement plan as is, (2) rolling over your account to the employer’s new retirement plan, (3) taking a
taxable distribution, or (4) rolling over your account to a new IRA. It is important to understand the
advantages and disadvantages of each approach, which will depend on individual financial circumstances.
Prior to proceeding with any such action, we encourage you to contact us and your independent legal
and/or tax professionals for more information.
Item 6: Performance-Based Fees and Side-By-Side Management
We do not charge performance-based fees to our clients, nor do we participate in side-by-side
management of accounts.
Performance-based fees refer to fees paid to an investment advisor that are based on a share of the capital
gains on or the capital appreciation of a client’s assets. Side-by-side management refers to an investment
advisor’s simultaneous management of accounts that are charged a performance-based fee and accounts
that are charged another type of fee, such as an hourly or fixed fee or an asset-based fee. Performance-
based fee arrangements create an incentive for our firm to make investments that are riskier or more
speculative than would be the case absent such arrangements. Likewise, side-by-side management of
accounts creates an incentive for us to allocate limited and/or high growth investment opportunities to
clients who are charged performance-based fees over clients who are charged asset-based fees only. We
do not engage in either practice.
Item 7: Types of Clients
Koenig generally provides investment advice to individuals, high net worth individuals, pension and profit-
sharing plans, trusts, estates, and charitable organizations, corporations, and other business entities.
Client relationships vary in scope and length of service.
The minimum account size is $250,000 of assets under management, which equates to an annual fee of
$2,500. Koenig has the discretion to waive these minimums. For example, accounts of less than $250,000
may be accepted when the client and the firm anticipate the client will add additional funds to the
account, bringing the total to $250,000 within a reasonable time. Other exceptions will apply to employees
of Koenig and their relatives, existing clients, or relatives of existing clients.
8
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Item 8: Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis
Security analysis methods may include charting, fundamental analysis, technical analysis, and cyclical
analysis.
The main sources of information we rely on in making in making investment recommendations to clients
include financial newspapers and magazines, research materials prepared by others, corporate rating
services, timing services, annual reports, prospectuses, filings with the SEC, and company press releases.
Other sources of information that Koenig may use include Morningstar Office mutual fund information,
Morningstar Office stock information, ValueLine, and other proprietary services specializing in securities
analytics and financially oriented websites.
Investment Strategies
The primary investment strategy used in client accounts is strategic asset allocation utilizing a core and
satellite approach. This means that we use a selection of mutual funds as the core investments, and then
add specialized funds, individual stocks and bonds, and other similar investment vehicles where
appropriate to meet client objectives. We attempt to globally diversify client portfolios as a means to
control the risk associated with focusing investment purely within traditional markets.
The investment strategy for a specific client is based upon the objectives and risk comfort level stated by
the client during consultations. The client may change these criteria at any time. Each client outlines
objectives and risk tolerances on their account application, which serves as documentation of their
objectives and their desired investment strategy.
Strategies may include long-term purchases, short-term purchases, trading, and margin transactions.
Short sales, the use of futures contracts, and option writing (including covered options, uncovered options
or spreading strategies) are not asset classes currently used but may be made available upon specific client
request.
Risk of Loss
Our investment approach is designed with managing the risk of loss in mind. Irrespective of our approach,
investing in securities involves a risk of loss that clients should be prepared to bear. Investors may face the
following investment risks:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to fluctuate. For
example, when interest rates rise, yields on existing bonds become less attractive, causing their
market values to decline.
•
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction to tangible and
intangible events and conditions. This type of risk is caused by external factors independent of a
security’s particular underlying circumstances. For example, political, economic, and social
conditions may trigger market events.
Inflation Risk: When any type of inflation is present, a dollar today will not buy as much as a dollar
next year, because purchasing power is eroding at the rate of inflation.
• Currency Risk: Overseas investments are subject to fluctuations in the value of the dollar against
the currency of the investment’s originating country. This is also referred to as exchange rate risk.
9
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
• Reinvestment Risk: This is the risk that future proceeds from investments may have to be
reinvested at a potentially lower rate of return (i.e., interest rate). This primarily relates to fixed
income securities.
•
• Business Risk: These risks are associated with a particular industry or a particular company within
an industry. For example, oil-drilling companies depend on finding oil and then refining it, a
lengthy process, before they can generate a profit. They carry a higher risk of profitability than an
electric company, which generates its income from a steady stream of customers who buy
electricity no matter what the economic environment is like.
Liquidity Risk: Liquidity is the ability to readily convert an investment into cash. Generally, assets
are more liquid if many traders are interested in a standardized product. For example, Treasury
Bills are highly liquid, while real estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations increases the risk of
profitability, because the company must meet the terms of its obligations in good times and bad.
During periods of financial stress, the inability to meet loan obligations may result in bankruptcy
and/or a declining market value.
• Artificial Intelligence and Machine Learning Risk. Certain service providers utilized by the Firm to
service client accounts have artificial intelligence components. The use of artificial intelligence
and machine learning includes increased risk of data inaccuracies and security vulnerabilities. Due
to the rapid advancement of machine learning technologies, future risks related to artificial
intelligence are unpredictable. As a measure to mitigate these risks to our clients, the Firm
performs periodic due diligence of our service providers for assurance that the service providers
have appropriate controls in place to protect our clients’ information and to limit data
inaccuracies when artificial intelligence is used by the service provider.
The foregoing list of risks is not intended to be an exhaustive description of all risks you may encounter
in engaging our firm for advisory services. We encourage you to inquire with us frequently about the
risks related to any investments in your account and to promptly advise us of any material changes in
your financial circumstances.
Item 9: Disciplinary Information
Koenig is required to disclose all material facts regarding any legal or disciplinary event that would be
material to your evaluation of our firm, or the integrity of our management. The firm and its employees
have not been involved in legal or disciplinary events related to past or present investment clients.
Accordingly, no principal or person associated with our firm has any information to disclose which is
applicable to this Item.
Item 10: Other Financial Industry Activities and Affiliations
Neither Koenig, nor any of its financial professionals are registered or have an application pending to
register, as a broker-dealer, futures commission merchant, commodity pool operator, commodity trading
advisor, or representative of any of the foregoing.
From time-to-time, we may recommend other third-party professionals (attorneys, CPAs, insurance
professionals, etc.) to you based on your investment needs and objectives. We do not receive any
compensation for such referrals and will only offer third parties to you when we believe such referrals to
be in your best interests. You retain the sole discretion to engage any third-party professionals we
recommend.
10
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Item 11: Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Code of Ethics
The employees of Koenig have committed to a Code of Ethics that is available for review by clients upon
request. Please contact us at the telephone number found on the cover page of this firm brochure to
receive a copy of our Code of Ethics, free of charge. Our Code of Ethics clarifies how employees should go
about putting client needs above their own personal needs and preferences and the needs and
preferences of our firm. Details include “common sense” measures as well as regulatory organization best
practices, and procedures which are intended to assure compliance with applicable laws and rules
governing our role as an investment advisor.
LorrieAnne Miller is the Chief Compliance Officer of our firm, responsible for overseeing and administering
the firm’s compliance policies and procedures. Ms. Miller and/or Jeffrey McCullough, CFP®, our sole
principal, periodically evaluate employee performance to ensure compliance with our Code.
We act in a fiduciary capacity. If a conflict of interest arises between us and you, we shall make every
effort to resolve the conflict in your favor. Conflicts of interest may also arise in the allocation of
investment opportunities among the accounts that we advise. We will seek to allocate investment
opportunities according to what we believe is appropriate for each account. We strive to do what is
equitable and in the best interest of all the accounts we advise.
We will disclose to advisory clients any material conflict of interest relating to us, our representatives, or
any of our employees which could reasonably be expected to impair the rendering of unbiased and
objective advice.
Participation or Interest in Client Transactions
Koenig and its employees may buy or sell securities that are also recommend to clients. Employees may
not trade their own securities ahead of client trades and must always place the interests of clients ahead
of their own interest or preferences. Employees must comply with the applicable provisions of the Koenig
Policies and Procedures and Code of Ethics manuals with respect to trading in any personal accounts. In
general, most employee trades are expected to consist of small mutual fund trades or ETF trades that do
not affect the securities markets.
Item 12: Brokerage Practices
Recommendation of Brokerage Firms and Client-Directed Brokerage
Koenig primarily recommends that clients engage the custodial and trade execution services of Charles
Schwab Institutional (“Schwab”), a division of Charles Schwab & Co, Inc, an independent SEC registered
broker-dealer and Member, FINRA/SIPC. Custodians are recommended to clients based upon client
needs. Criteria such as, but not limited to, fees, responsiveness to client requests, and ability to provide
professional level service, and other factors are all considered when recommending a brokerage firm to a
client.
While our firm recommends that clients use Schwab as their custodian/broker, clients will decide whether
to do so and open an account with Schwab by entering into an account agreement directly with SCHWAB.
Our firm does not open the account. Once a custodian and executing broker is engaged by the client, the
client authorizes our firm to direct the execution of any transactions for the client’s account through the
client’s chosen custodian. Clients should note they may pay higher or lower fees if choosing a brokerage
11
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
firm other than those we recommend. In addition, client trades for accounts utilizing our recommended
custodian may be placed before client trades for accounts utilizing other custodians.
Koenig does not have any affiliation with any product sales firms. Specific custodian recommendations
are made to Clients based on their need for such services. Koenig recommends custodians based on the
proven integrity and financial responsibility of the firm and the best execution of orders at reasonable fee
rates.
From time-to-time we receive client referrals that do not meet our minimum account threshold. In such
cases we often refer them to a qualified broker who may advise opening an account directly at a mutual
fund company such as, but not limited to, Franklin Templeton or American Funds.
Recommendations are based upon asset analysis, not the promise of any type of preferential
compensation from the referred party.
Koenig does not receive fees or commissions from any of these arrangements. We do not receive client
referrals from any referred party.
Best Execution
Koenig reviews the execution of trades at each custodian on a periodic basis. The review is documented
in our files. Trading fees charged by the custodian are also reviewed periodically. Koenig does not receive
any portion of the trading fees.
Receipt of Certain Benefits from Schwab
Clients should be aware that there is no direct link between Schwab and Koenig in connection with the
advice we provide to clients. However, we are required to disclose that we receive certain economic
benefits through the custody and operating relationships we maintain with Schwab that are not typically
available to retail investors. These benefits include the following products and services provided by
Schwab (or its affiliates) without cost or at a discount: duplicate client statements and confirmations,
research related products and tools, consulting services, access to a trading desk serving our
representatives, access to block trading (which provides the ability to aggregate securities transactions
for execution and then allocate the appropriate shares directly to or from client accounts), the ability to
have advisory fees deducted directly from client accounts, access to an electronic communications
network for client order entry and account information, access to mutual funds with no transaction fees,
and discounts or no fees on compliance, marketing, research, technology, and practice management
products and services provided by third-party vendors.
Schwab may also pay for business consulting, professional services, and research received by Koenig and
may also pay or reimburse expenses (travel, lodging, meals, and entertainment expenses) for our
personnel to attend conferences or meetings relating to Schwab’s service platforms or to their advisor
custody and brokerage services generally. Some of these products and services made available by Schwab,
may benefit Koenig, but may not benefit its clients. Such other services made available by Schwab are
intended to help us manage and further develop our business enterprise, and such services depend on
the amount of brokerage transactions directed to Schwab and/or the amount of client assets under
Schwab’s custody.
Clients should be aware that the receipt of the foregoing benefits and services by Koenig, in and of itself,
creates a conflict of interest, and may directly or indirectly influence our recommendation of Schwab for
custody and brokerage services. The firm attempts to mitigate this conflict by acting in the best interest
of its clients.
12
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Order Aggregation
Most trades are of mutual funds where trade aggregation does not garner any client benefit. Occasionally,
trades of stocks, ETFs, or other instruments that trade like stocks may be aggregated. In such cases, all
accounts receive the same averaged price.
Item 13: Review of Accounts
Periodic Reviews
Client account reviews are performed at least quarterly by Jeffrey McCullough, CFP®. Account reviews are
performed more frequently when family situations and/or market conditions dictate. Account reviews are
conducted to consider whether the client's current security positions and asset allocation align with their
financial objectives and restriction, time horizon, risk tolerance level, and the likelihood that the
performance of each security will continue to contribute to the achievement of the client’s investment
objectives.
Additional Review Triggers
Other conditions that may trigger an additional review are changes in the tax laws, new investment
information, changes in a client's financial circumstances, the markets generally, or with respect to specific
securities.
Reports
Clients receive periodic communications from Koenig on at least an annual basis. The written updates we
provide will include a net worth statement and summary of annual performance. Additional materials may
be provided in order to provide personalized context or explanations where applicable. A summary of
objectives and progress towards meeting those objectives will be given orally in annual reviews. Annual
reviews are recommended for all clients, however, they are optional for the client. In addition, the
Custodian of your assets will directly send each client a written account statement, at least quarterly,
identifying the amount of funds and each security in your account at the end of the period and setting
forth all transactions in the account during the period.
Item 14: Client Referrals and Other Compensation
We have no arrangements, written or oral, in which we compensate others or are compensated for client
referrals. When we refer you to any third-party professional, we will only do so when we believe such
referral to be in your best interests.
Item 15: Custody
Direct Fee Deduction; Custodial Account Statements
Koenig does not have physical custody of any client funds and/or securities and does not take custody of
client accounts at any time. Client funds and securities will be held with the Custodian selected by the
client. However, Koenig is deemed to exercise a limited form of custody over client accounts where the
client provides us with written authorization to directly deduct our advisory fees from the client’s accounts
held at the Custodian. The Custodian will send an account statement to you at least quarterly, identifying
the amount of funds and each security in your account at the end of the period and setting forth all
transactions in the account during the period, including the amount of any advisory fees paid directly to
us. We encourage you to review the Custodian’s account statements carefully and promptly upon receipt.
Standing Letters of Authorization
13
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
Some clients may elect to execute limited powers of attorney or other standing letters of authorization (a
“SLOA”) that permit the firm to transfer money from their account with the client’s independent qualified
Custodian to third-parties. This authorization to direct the Custodian to transfer client funds may be
deemed to cause our firm to exercise custody over your funds or securities and for regulatory reporting
purposes, we are required to keep track of the number of clients and accounts for which we may have
this ability. Where a client has elected to execute a SLOA, our firm follows the guidance and additional
safeguards set forth in the SEC’s no-action letter to the Investment Adviser Association dated February
21, 2017. A copy of that no-action letter can be viewed at the following link:
https://www.sec.gov/divisions/investment/noaction/2017/investment-adviser-association-022117-206-
4.htm.
Item 16: Investment Discretion
Discretionary Authority for Trading
Koenig accepts discretionary authority to manage securities accounts on behalf of clients. Koenig has the
authority to determine, without obtaining prior specific client consent, the securities to be bought or sold,
and the amount of the securities to be bought or sold, and the timing of all such transactions within the
client’s account. However, Koenig consults with the client prior to each trade to obtain consent if a blanket
trading authorization has not been given.
The client approves the Custodian to be used. Custodians can charge fees for trades, annual custody,
postage and handling, alternative asset custody, and other similar types of fees. Koenig does not receive
any portion of these fees.
Discretionary trading authority facilitates placing trades in your accounts on your behalf so that we may
promptly implement the investment policy that you have approved.
Limited Power of Attorney
A limited power of attorney is a trading authorization for this purpose. You sign a limited power of attorney
so that we may execute the trades following the criteria, objectives, risk parameters, and restrictions that
you have approved.
Item 17: Voting Client Securities
Koenig does not vote proxies on securities held in client accounts or provide clients with advice or
recommendations on how to vote proxies. Clients are responsible to vote their own proxies. Clients will
receive their proxies directly from the custodian of their account.
Item 18: Financial Information
Koenig does not have any financial impairment that will preclude the firm from meeting contractual
commitments to clients.
A balance sheet is not required to be provided because Koenig does not serve as a custodian for client
funds or securities and does not require prepayment of fees of more than $1,200 per client, six months
or more in advance.
14
KOENIG INVESTMENT ADVISORY, LLC
FORM ADV PART 2A
We have never filed for bankruptcy.
15