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Classification Internal
Item 1 – Cover Page
Kraft Asset Management, LLC
555 Great Circle Road
Nashville, TN 37228
(615) 346-2437
www.kraftasset.com
August 1, 2025
This Brochure provides information about the qualifications and business practices of Kraft Asset
Management, LLC “KAM.” If you have any questions about the contents of this Brochure, please contact us at
(615) 346-2437. The information in this Brochure has not been approved or verified by the United States
Securities and Exchange Commission (SEC) or by any state securities authority.
KAM is a registered investment adviser. Registration of an Investment Adviser does not imply any level of
skill or training. The oral and written communications of an Adviser provide you with information from
which you determine to hire or retain an Adviser.
Additional information about KAM also is available on the SEC’s website at www.adviserinfo.sec.gov. You can
search this site by a unique identifying number, known as a CRD number. The CRD number for KAM is
119139.
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Item 2 – Material Changes
This Item of the Brochure will discuss only specific material changes that are made to the Brochure, since our
last annual updating amendment on January 29, 2025, and provide clients with a summary of such changes.
Item 2 has been updated with current contact information for requesting this Brochure
We will further provide you with a new Brochure as necessary based on changes or new information, at any
time, without charge.
Currently, our Brochure may be requested by contacting Chris Hight at (615) 346-2420.
(Brochure Date: 08/01/2025)
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Item 3 – Table of Contents
Contents
Item 1 – Cover Page ............................................................................................................................................................................................................................... 1
Item 2 – Material Changes .................................................................................................................................................................................................................. 2
Item 3 – Table of Contents .................................................................................................................................................................................................................. 3
Item 4 – Advisory Business ................................................................................................................................................................................................................ 4
Investment Management Services ............................................................................................................................................................................................... 4
Financial Planning Services ............................................................................................................................................................................................................ 6
Next Generation Financial Planning Services ......................................................................................................................................................................... 6
Employee Benefit Retirement Plan Services ........................................................................................................................................................................... 6
Item 5 – Fees and Compensation ..................................................................................................................................................................................................... 7
Additional Fees and Expenses ......................................................................................................................................................................................................... 8
Investment Management Services ............................................................................................................................................................................................... 8
Next Generation Financial Planning Services.......................................................................................................................................................................... 9
Employee Benefit Retirement Plan Services: .......................................................................................................................................................................... 9
Item 6 – Performance-Based Fees and Side-By-Side Management ............................................................................................................................... 10
Item 7 – Types of Clients .................................................................................................................................................................................................................. 10
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss ........................................................................................................................ 10
Investing in securities involves risk of loss that clients should be prepared to bear. ........................................................................................ 11
Item 10 – Other Financial Industry Activities and Affiliations ......................................................................................................................................... 12
Item 11 – Code of Ethics ................................................................................................................................................................................................................... 13
Item 12 – Brokerage Practices ....................................................................................................................................................................................................... 14
Financial Planning Services ......................................................................................................................................................................................................... 15
Employee Benefit Retirement Plan Services ........................................................................................................................................................................ 16
Item 13 – Review of Accounts ........................................................................................................................................................................................................ 16
Reviews: ............................................................................................................................................................................................................................................... 16
Investment Management Services ............................................................................................................................................................................................ 16
Financial Planning Services ......................................................................................................................................................................................................... 16
Employee Benefit Retirement Plan Services ........................................................................................................................................................................ 16
Reports: ................................................................................................................................................................................................................................................ 16
Financial Planning Services.......................................................................................................................................................................................................... 17
Item 14 – Client Referrals and Other Compensation ............................................................................................................................................................ 17
Item 15 – Custody ............................................................................................................................................................................................................................... 18
Item 16 – Investment Discretion .................................................................................................................................................................................................. 18
Item 17 – Voting Client Securities ................................................................................................................................................................................................ 18
Item 18 – Financial Information ................................................................................................................................................................................................... 19
Brochure Supplements (provided to clients)
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Item 4 – Advisory Business
KAM is owned by KraftCPAs, PLLC (hereinafter KraftCPAs). KAM has been providing advisory services since
2002.
As of October 31, 2024, KAM managed $453,651,668, on a discretionary basis and $0 on a non- discretionary
basis. As of October 31, 2024, KAM had a total of $63,738,347 additional Assets Under Advisement.
Investment Management Services
KAM will work with the client to determine the client's investment objectives and investor risk profile and
will design a written investment policy statement (IPS). KAM uses investment and portfolio allocation
software to evaluate alternative portfolio designs. KAM evaluates the client's existing investments with
respect to the IPS. KAM works with new clients to develop a plan to transition from the client's existing
portfolio to the portfolio recommended by KAM. KAM will then continuously monitor the client's portfolio
holdings and the overall asset allocation strategy and hold regular review meetings with the client regarding
the client’s portfolio, as necessary.
In summary, KAM's investment management services include the following:
A. analyzing a client's financial condition;
B. recommending options to achieve the client's financial objectives;
C. arranging for the implementation of the approved investment strategies; and
D. monitoring the performance of the client's investments.
KAM will typically create a portfolio of no-load mutual funds and may use model portfolios if the models
match the client's investment policy. KAM will allocate the client's assets among various investments taking
into consideration the overall management style selected by the client. Client portfolios may also include
some individual equity securities.
KAM typically manages mutual fund and equity portfolios on a discretionary basis. Clients may impose any
reasonable restrictions on KAM’s discretionary authority, including restrictions on the types of securities in
which KAM may invest client’s assets and on specific securities that the client may believe to be appropriate.
KAM may also recommend fixed income portfolios to advisory clients, which consist of managed accounts of
individual bonds. KAM will request discretionary authority from advisory clients to manage fixed income
portfolios, including the discretion to retain a third-party fixed income manager.
Pursuant to its discretionary authority, KAM will retain a fixed income securities manager. The fixed income
securities manager will be provided with the discretionary authority to invest client assets in fixed income
securities consistent with the client’s IPS. The manager will also monitor the account for changes in credit
ratings, security call provisions, and tax loss harvesting opportunities (to the extent that the manager is
provided with cost basis information). The manager will obtain KAM’s consent prior to the sale of any client
securities.
In certain circumstances, KAM will also pursue other investment strategies on behalf of clients. KAM may
engage an independent third-party money manager or sub-advisor (collectively, “TPMMs”) to manage your
account on a discretionary basis. The TPMMs we select for management of your account will be SEC or state
registered investment advisors. You will be provided with a copy of the selected TPMM’s disclosure brochure
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(Form ADV Part 2A, Form CRS, or the equivalent) at or prior to the time they begin to direct your investment
portfolio.
Where your assets are allocated to a TPMM, we will act as a “co-advisor,” responsible for the determining the
suitability of the selected TPMM’s investment program(s), advising the TPMM(s) of any changes in your
investment profile and suitability information, and monitoring the performance of the investments managed
by the selected TPMM(s). The TPMM shall be responsible for all trading and portfolio management functions
under this arrangement, including monitoring the securities for changes in credit ratings, security call
provisions, and tax loss harvesting opportunities (to the extent that cost basis information is provided). In
most TPMM arrangements, clients are not required to enter into a separate investment management
agreement with the selected TPMM(s). Clients may be required to execute a limited power of attorney
granting such TPMMs the discretionary authority to invest and manage the sub-advised portion of the client’s
account at the client’s custodian(s). The TPMM may also request authority to directly debit fees from the
client’s account(s). Such fees are separate, distinct, and in addition to KAM’s advisory fees.
We will engage and terminate TPMMs and/or reallocate your assets among TPMMs when we believe such
termination(s) and/or reallocation(s) are in your best interests.
On an ongoing basis, KAM will answer clients’ inquiries regarding their accounts and review periodically with
clients the performance of their accounts. KAM will periodically, and at least annually, review client’s
investment policy statement, risk profile and consider the re-balancing of each client’s accounts to the extent
appropriate. KAM will provide to investment manager any updated client financial information or account
restrictions necessary for investment manager to provide sub-advisory services.
In addition to managing the client’s investment portfolio, KAM may consult with clients on various financial
areas including income and estate tax planning, college financing planning, retirement planning, asset
protection, insurance analysis, personal cash flow analysis, charitable gifting, and establishment of
retirement plans, among other things. These wealth management consultations are provided to clients when
the consultations are mutually agreed upon by KAM and the client. These services are offered as an extra
benefit to those clients.
Additionally, KAM manages Health Savings Accounts (HSAs) on behalf of clients. Based on the client’s
investment objective, KAM will affect trades in the client’s HSA account directly with the health savings
custodian.
Retirement Accounts
When the Firm provides investment advice to clients regarding ERISA retirement accounts or individual
retirement accounts (“IRAs”), KAM is a fiduciary within the meaning of Title 1 of the Employee Retirement
Income Security Act (“ERISA”) and/or the Internal Revenue Code (“IRC”), as applicable, which are laws
governing retirement accounts. When KAM considers it to be in the client’s best interest, the Firm will provide
investment advice to regarding a distribution from an ERISA retirement account or to roll over the assets to an
IRA, or recommend a similar transaction including rollovers from one ERISA sponsored Plan to another, one
IRA to another IRA, or from one type of account to another account (e.g. commission based account to a wrap
fee-based account). Such a recommendation creates a conflict of interest since KAM will earn a new (or increase
its current) advisory fee as a result of the transaction. No client is under any obligation to roll over a retirement
account to an account managed by KAM.
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Financial Planning Services
KAM also provides advice in the form of Financial Planning. Clients purchasing this service will typically
receive a written financial report, providing the client with a detailed financial report designed to achieve
their stated financial goals and objectives. The types of reports provided to client will vary upon the services
requested by the client.
In general, the financial plan will address any or all of the following areas of concern:
Personal: Family records, budgeting, personal liability, estate information and financial goals.
Tax & Cash Flow: Income tax and spending analysis and planning for past, current and future years.
KAM may illustrate the impact of various investments on a client’s current income tax and future tax
liability.
Death & Disability: Cash needs at death, income needs of surviving dependents, estate planning and
disability income analysis.
Retirement: Analysis of current strategies and investment plans to help the client achieve his or her
retirement goals.
Investments: Analysis of investment alternatives and their effect on a client’s portfolio.
KAM gathers required information through in-depth personal interviews. Information gathered includes a
client’s current financial status, future goals and attitudes towards risk. Related documents supplied by the
client are carefully reviewed and a written report is typically prepared. Should a client choose to implement
the recommendations in the plan, KAM suggests the client work closely with his/her attorney, accountant or
insurance agent. Implementation of financial plan recommendations is entirely at the client’s discretion.
Next Generation Financial Planning Services
KAM also offers financial planning as a subscription service which will include the following:
Onboarding process to gather information about a client’s current financial situation, discover values
and goals and collect relevant data to develop a financial plan.
Establish an account on the financial planning software, MoneyGuideElite® software to provide
customized and goal-oriented financial plans.
Develop a financial plan incorporating the investment planning, retirement planning, estate planning,
education planning, risk management, cash flow management, income tax planning and insurance
planning.
Conduct an in-person meeting to discuss the customized financial plan, establish connections with
estate attorneys, accounting professionals and insurance agents (if needed) and provide training on
use of MoneyGuideElite®.
After creation of the initial financial plan, three video conferences per year, and one annual, in-person plan
check-up meeting.
Employee Benefit Retirement Plan Services
KAM also provides advisory services to participant-directed retirement plans through third-party
administration services, which are online bundled service providers offering an opportunity for plan
sponsors to provide their participants with daily account access, valuation, and investment education.
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KAM will analyze the plan's current investment platform and assist the plan in creating an investment policy
statement defining the types of investments to be offered and the restrictions that may be imposed. KAM will
recommend investment options to achieve the plan's objectives, provide participant education meetings, and
monitor the performance of the plan's investment vehicles.
KAM will recommend changes in the plan's investment vehicles as may be appropriate from time to time.
KAM generally will review the plan's investment vehicles and investment policy as necessary.
For certain retirement plans, KAM works in coordination and support with Focus Partners Advisor Solutions.
Retirement plan clients will engage both KAM and Focus Partners Advisor Solutions.
For Retirement Plan relationships, Focus Partners Advisor Solutions will provide to the client additional
discretionary investment management services and will exercise discretionary authority to select the plan
investments made available to the plans’ participants by selecting and maintaining the plans’ investments
according to the goals and investment objectives of the plan.
KAM will continue to work with plans to monitor plan investments, provide fiduciary plan advice including
regular considerations of the goals and objectives of the plan, and provide participant education services to
the plan.
Item 5 – Fees and Compensation
In certain circumstances, all fees, account minimums and their applications to family circumstances may be
negotiable. Smaller accounts may be accepted, for example, based on the expectation that the account will
reach the account minimum through additional client contributions.
KAM has contracted with Focus Partners Advisor Solutions for services including trade processing, collection
of management fees, record maintenance, report preparation, marketing assistance, and research. KAM has
also contracted with Focus Partners Advisor Solutions Focus Partners Advisor Solutions for sub-advisory
services with respect to clients’ fixed income accounts. KAM pays a fee for Focus Partners Advisor Solutions
services based on management fees paid to KAM on accounts that use Focus Partners Advisor Solutions. The
fee paid by KAM to Focus Partners Advisor Solutions consists of a portion of the fee paid by clients to KAM
and varies based on the total client assets participating in Focus Partners Advisor Solutions services through
KAM. These fees are not separately charged to advisory clients.
Clients will generally be invoiced in advance at the beginning of each calendar quarter based upon the value
(market value or fair market value in the absence of market value, client account balances on which KAM
calculates fees may vary from account custodial statements based on independent asset valuations and other
accounting variances, including mechanisms for including accrued interest in account statements) of the
client's account at the end of the previous quarter. New accounts are charged a prorated fee for the remainder
of the quarter in which the account is incepted.
KAM will request written authority from most clients to receive quarterly payments directly from the client's
account held by an independent custodian. Clients may provide written limited authorization to KAM or its
designated service provider, Focus Partners Advisor Solutions, to withdraw fees from the account. Certain
third-party administrators calculate KAM’s fee and debit the money from plan assets.
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All fees are calculated as described above and are not charged on the basis of a share of capital gains or capital
appreciation of the funds or any portion of the funds of an advisory client.
A client agreement may be canceled at any time, by either party, for any reason upon receipt of thirty (30)
days’ written notice. Upon termination of any account, any prepaid, unearned fees will be promptly refunded.
Additional Fees and Expenses
KAM’s fees are exclusive of brokerage commissions, transaction fees, and other related costs and expenses
which shall be incurred by the client. Clients may incur certain charges imposed by custodians, brokers, and
other third parties such as fees charged by managers, custodial fees, deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. Mutual funds and exchange traded funds also charge internal
management fees, which are disclosed in a fund’s prospectus. KAM shall not receive any portion of these
commissions, fees, and costs.
In addition to our advisory fees, clients are also responsible for the custodial and transaction-based fees,
brokerage commissions, and expenses charged by custodians and/or imposed by broker-dealers, including,
but not limited to, any transaction charges imposed by a broker-dealer with which a TPMM effects
transactions for the client’s account(s). If a TPMM other than Buckingham Partners is engaged to sub-advise
your account, you may also pay any management fees or other advisory charges for services provided by
such TPMM. Such additional fees, if applicable, will be fully disclosed and agreed to prior to implementation.
Please refer to the "Brokerage Practices" section (Item 12) of this Firm Brochure for additional information.
Advisory Fees
Investment Management Services
The annual fee for investment management services will be charged as a percentage of a client's total assets
under management, according to the schedule below:
Assets under management
On the first $1,000,000
Next $1,500,000
Next $1,000,000
Next $2,500,000
Amounts $6,000,001 or greater
Annual Fee (%)
1.25%
0.90%
0.80%
0.70%
0.50%
In 2014 and prior years KAM followed separate fee schedules, which remain in effect with clients who signed
agreements with KAM during such period and who have not agreed to an amended advisory fee schedule.
Except as provided below, a minimum of $1,000,000 of assets under management is required for this service.
A separate minimum of $500,000 is generally required for management services of portfolios of individual
fixed income securities.
All accounts for members of a client's family (husband, wife and dependent children) or related businesses
(owned by one or more of the client family members) may be assessed fees based on the total balance of all
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accounts. NOTE: Client portfolios, where the total balance of all accounts is less than $1,000,000, will be
accepted only on a case-by-case basis. There may be other facts and circumstances in which KAM may
negotiate fees.
Members and employees of KraftCPAs and all of its affiliates will be charged a maximum annual fee of 0.60%.
Family (spouse and children) of members and employees of KraftCPAs and all of its affiliates will also be
charged a maximum annual fee of 0.60%.
Clients who engage other advisers recommended by KAM (other than Focus Partners Advisor Solutions) will
sign agreements with those advisors setting forth that adviser’s fee and the method and timing of payments.
Financial Planning Services
Financial planning fees will be charged in one of two ways as follows:
1. On an hourly basis of $175- $400 per hour depending on the nature and complexity of each client’s
circumstances.
2. As a fixed fee, typically ranging from $1,500 - $5,000, depending on the nature and complexity of each
client’s circumstances and upon mutual agreement with the client.
Although the length of time it will take to provide a Financial Plan will depend on each client's personal
situation, KAM will typically provide an estimate for the total cost at the start of the advisory relationship.
50% of the estimated fee will be due upon the signing of the advisory agreement and the remaining 50% will
be due within 60 days from the beginning of the engagement.
Advance payment will never exceed $1,200 for work that will not be completed within six months.
Next Generation Financial Planning Services
$1,500 initial set-up fee due immediately; afterward a subscription fee of $175/month billed monthly in
advance. There is a one-year minimum contract requirement with a ninety (90) day cancellation notice after
first year. Fees will automatically increase 5% annually, as stated in the signed financial planning
subscription service agreement.
Clients must have between $100,000 and $500,000 of investable assets, and a net worth of at least $350,000.
Clients will be required to contribute at least $20,000 of additional assets annually. Additionally, minimum
annual household income is $200,000.
Employee Benefit Retirement Plan Services:
The annual fee for pension plan services will be charged as a percentage of assets within the plan.
Annual Fee (%)
0.70%
0.55%
0.45%
0.35%
Assets under Advisement
On the first $1.0 million
On the next $3.0 million
On the next $6.0 million
On Amounts Greater than $10.0
million
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Please note: Focus Partners Advisor Solutions charges a separate fee for Retirement plan clients engaging both
KAM and Focus Partners Advisor Solutions.
In 2016 and prior years KAM followed a separate fee schedule, which remains in effect with clients who
signed agreements with KAM during such period and who have not agreed to an amended advisory fee
schedule.
Item 6 – Performance-Based Fees and Side-By-Side Management
KAM does not charge any performance-based fees (fees based on a share of capital gains on or capital
appreciation of the assets of a client). All fees are calculated as described above and are not charged on the
basis of income or capital gains or capital appreciation of the funds or any portion of the funds of an advisory
client.
Item 7 – Types of Clients
KAM manages investment portfolios for individuals, trusts, retirement plans, family limited partnerships,
corporations, estates and small businesses.
As provided above, KAM requires a minimum account size or client relationship of $1,000,000 for investment
management services. This account size may be negotiable under certain circumstances. A minimum account
size of $500,000 is generally required for fixed income portfolio management services.
Please refer to Item 5 of this brochure for complete details regarding the minimum requirements for our
various offerings.
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss
Methods of Analysis and Investment Strategy
KAM's services are based on long-term investment strategies incorporating the principles of Modern
Portfolio Theory. KAM's investment approach is firmly rooted in the belief that markets are "efficient" over
periods of time and that investors' long-term returns are determined principally by asset allocation decisions,
rather than market timing or stock picking. KAM recommends diversified portfolios, principally through the
use of evidence-based, asset class mutual funds. KAM selects or recommends to clients portfolios of
securities, principally broadly-traded open end mutual funds or conservative fixed income securities to
implement this investment strategy.
Although all investments involve risk, KAM's investment advice seeks to limit risk through broad
diversification among asset classes and, as appropriate for particular clients, the investment directly in
conservative fixed income securities to represent the fixed income class. KAM's investment philosophy is
designed for investors who desire a buy and hold strategy. Frequent trading of securities increases brokerage
and other transaction costs that KAM's strategy seeks to minimize. KAM may also utilize Exchange Traded
Funds (ETFs) to represent an asset class.
Clients may hold or retain other types of assets as well, and KAM may offer advice regarding those various
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assets as part of its services. Advice regarding such assets will generally not involve asset management
services but may help to more generally assist the client.
KAM’s strategies do not utilize securities that we believe would be classified as having any unusual risks, and
we do not recommend frequent trading, which can increase brokerage and other costs and taxes.
KAM receives supporting research from Focus Partners Advisor Solutions and from other consultants,
including economists affiliated with Dimensional Fund Advisors (“DFA”). KAM utilizes DFA mutual funds in
client portfolios. DFA mutual funds follow an evidence-based, asset class investment philosophy with
generally low holdings turnover. DFA provides historical market analysis, risk/return analysis, and
continuing education to KAM.
Analysis of a Client’s Financial Situation
In the development of investment plans for clients, including the recommendation of an appropriate asset
allocation, KAM relies on an analysis of the client’s financial objectives, current and estimated future
resources, and tolerance for risk. To derive a recommended asset allocation, KAM may use a Monte Carlo
simulation, a standard statistical approach for dealing with uncertainty. As with any other methods used to
make projections into the future, there are several risks associated with this method, which may result in the
client not being able to achieve their financial goals. They include:
The risk that expected future cash flows will not match those used in the analysis
The risk that future rates of return will fall short of the estimates used in the simulation
The risk that inflation will exceed the estimates used in the simulation
For taxable clients, the risk that tax rates will be higher than was assumed in the analysis
Risk of Loss
Investing in securities involves risk of loss that clients should be prepared to bear.
All investments present the risk of loss of principal – the risk that the value of securities (mutual funds, ETFs
and individual bonds), when sold or otherwise disposed of, may be less than the price paid for the securities.
Even when the value of the securities when sold is greater than the price paid, there is the risk that the
appreciation will be less than inflation. In other words, the purchasing power of the proceeds may be less
than the purchasing power of the original investment.
The mutual funds and ETFs utilized by KAM may include funds invested in domestic and international
equities, including real estate investment trusts (REITs), corporate and government fixed income securities
and commodities. Equity securities may include large capitalization, medium capitalization and small
capitalization stocks. Mutual funds and ETF shares invested in fixed income securities are subject to the same
interest rate, inflation and credit risks associated with the underlying bond holdings.
Among the riskiest mutual funds used in KAM’s investment strategies funds are the U.S. and International
small capitalization and small capitalization value funds, emerging markets funds, and commodity futures
funds. Conservative fixed income securities have lower risk of loss of principal, but most bonds (with the
exception of Treasury Inflation Protected Securities, or TIPS) present the risk of loss of purchasing power
through lower expected return. This risk is greatest for longer-term bonds.
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Certain funds utilized by KAM may contain international securities. Investing outside the United States
involves additional risks, such as currency fluctuations, periods of illiquidity and price volatility. These risks
may be greater with investments in developing countries.
Where appropriate, KAM may utilize certain funds structured as non-diversified, closed-end management
investment companies, registered under the Investment Company Act of 1940 (“interval fund”).
Investments in an interval fund involve additional risk, including lack of liquidity and restrictions on
withdrawals. During time periods outside of the specified repurchase offer window(s), investors will be
unable to sell their shares of the interval fund. There is no assurance that an investor will be able to tender
shares when or in the amount desired, and the fund can suspend or postpone repurchases.
Additionally, in limited circumstances, an interval fund may have a limited amount of capacity and may not
be able to fulfill all purchase orders. While an internal fund periodically offers to repurchase a portion of its
securities, there is no guarantee that investors may sell their shares at any given time or in the desired
amount. The closed-end interval funds utilized by KAM impose liquidity gates for each repurchase offer and
in the event the offer is oversubscribed, the requested redemption amount may be reduced.
As interval funds may expose investors to liquidity risk, investors should consider interval fund shares to be
an illiquid investment. Typically, the interval funds are not listed on any securities exchange and are not
publicly traded. Thus, there is no secondary market for the fund’s shares.
Clients should carefully review the fund’s prospectus and most recent shareholder report to more fully
understand the interval fund structure and be knowledgeable to the unique risks associated with internal
funds, including the illiquidity risks. Because these types of investments involve certain additional risk, these
funds will only be utilized when consistent with a client’s investment objectives, individual situation,
suitability, tolerance for risk and liquidity needs. Investment should be avoided where an investor has a
short-term investing horizon and/or cannot bear the loss of some or all of the investment.
More information about the risks of any particular market sector can be reviewed in representative mutual
fund prospectuses with respect to the assets managed within each applicable sector.
Item 9 –Disciplinary Information
Registered investment advisers are required to disclose all material facts regarding any legal or disciplinary
events that would be material to your evaluation of KAM or the integrity of KAM’s management. KAM has no
information applicable to this Item.
Item 10 – Other Financial Industry Activities and Affiliations
Affiliated Accounting Firm
Some officers and affiliated persons of KAM are members of the accounting firm KraftCPAs, which may
recommend KAM to accounting clients in need of investment advisory services. KAM may also recommend
KraftCPAs to advisory clients in need of accounting and administrative services. Services provided by
KraftCPAs are separate and distinct from the advisory services of KAM and are provided for separate and
typical compensation. No KAM client is obligated to use KraftCPAs for any accounting services. KraftCPAs
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also provides third-party administrative services to pension and profit-sharing plans.
Affiliated Insurance Firm
Some KAM officers are also officers of Kraft Financial Services, LLC (KFS), a wholly owned subsidiary of KAM.
KFS offers life, disability and long-term care insurance products. Associated persons of KAM are separately
licensed as insurance agents for KFS and may recommend insurance products to KAM clients. In their
capacities as insurance agents, these individuals are able to implement recommended insurance transactions
for advisory clients for separate and typical commission compensation. While these individuals endeavor at
all times to put the interest of the clients first, clients should be aware that the receipt of additional
compensation itself creates a conflict of interest.
KAM is wholly owned by KraftCPAs PLLC. KraftCPAs PLLC wholly or partially owns a number of other
companies as listed below:
Kraft Technology Group, LLC
Kraft Analytics, LLC
Kraft Healthcare Consulting, LLC
These entities offer various business, technology and operational consulting services. Business valuation and
expert witness services relating to accounting matters and practices are also available.
Focus Partners Advisor Solutions
As described above in Item 4, KAM may exercise discretionary authority provided by a client to select an
independent third-party investment manager for the management of portfolios of individual fixed income
securities. KAM selects Focus Partners Advisor Solutions for such fixed income management. KAM also
contracts with Focus Partners Advisor Solutions for back office services and assistance with portfolio
modeling. KAM has a fiduciary duty to select qualified and appropriate managers in the client’s best interest
and believes that Focus Partners Advisor Solutions effectively provides both the back-office services that
assist with its overall investment advisory practice and fixed income portfolio management services. The
management of KAM continuously makes this assessment. While KAM has a contract with Focus Partners
Advisor Solutions governing a time period for back office services, KAM has no such fixed commitment to the
selection of Focus Partners Advisor Solutions for fixed income management services and may select another
investment manager for clients upon reasonable notice to Focus Partners Advisor Solutions.
Clients should review any recommended TPMM’s (including Focus Partners Advisor Solutions’) Firm
Brochure and disclosure documents for a detailed description of their brokerage practices, including best
execution and trade aggregation and allocation policies and procedures. You will be provided with these
disclosure documents at the time of entering into our investment management agreement or when a specific
TPMM is engaged.
Item 11 – Code of Ethics
KAM has adopted a Code of Ethics expressing the firm's commitment to ethical conduct. KAM's Code of Ethics
describes the firm's fiduciary duties and responsibilities to clients and sets forth KAM's practice of
supervising the personal securities transactions of employees with access to client information.
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Individuals associated with KAM may buy or sell securities for their personal accounts identical to or
different than those recommended to clients. It is the expressed policy of KAM that no person employed by
the firm shall prefer his or her own interest to that of an advisory client or make personal investment
decisions based on investment decisions of advisory clients.
To supervise compliance with its Code of Ethics, KAM requires that anyone associated with this advisory
practice with access to advisory recommendations provide annual securities holding reports and quarterly
transaction reports to the firm's Chief Compliance Officer (CCO). KAM also requires such access persons to
receive approval from the CCO prior to investing in any IPO's or private placements (limited offerings).
KAM's Code of Ethics further includes the firm's policy prohibiting the use of material non-public information
and protecting the confidentiality of client information. KAM requires that all individuals must act in
accordance with all applicable Federal and State regulations governing registered investment advisory
practices. Any individual not in observance of the above may be subject to discipline.
KAM will provide a complete copy of its Code of Ethics to any client upon request.
Item 12 – Brokerage Practices
KAM arranges for the execution of securities transactions with the assistance of Focus Partners Advisor
Solutions. Through Focus Partners Advisor Solutions, KAM may participate in the Schwab Advisors Services
(SAS) program offered to independent investment advisers by Charles Schwab & Company, Inc., and the
Fidelity Institutional Wealth Services (FIWS) program, sponsored by Fidelity Brokerage Services, LLC
("Fidelity"). Schwab and Fidelity are FINRA member registered broker dealers.
Additionally, through Focus Partners Advisor Solutions, KAM has access to mutual funds and interval funds
created and managed by Stone Ridge Securities LLC (“Stone Ridge”) at reduced firm-wide minimums, for
client investment. Stone Ridge is an independent broker-dealer registered with the Securities and Exchange
Commission and a member of FINRA.
As part of this relationship, KAM also has access to other resources and services offered by Stone Ridge,
including research and a cash management aggregator: Flourish Cash. Flourish Cash allows clients to open
and maintain their own brokerage accounts with Stone Ridge for the purpose of earning a competitive
interest rate on cash and greater FDIC insurance than a single bank account, with the applicable disclosures
provided separately prior to opening. Stone Ridge’s account minimums create an incentive for KAM to
recommend Stone Ridge funds and Flourish Cash.
With respect to retirement plans and after-tax annuities, KAM may recommend only non-commission
annuities that offer access to low-cost, evidence-based funds.
The Schwab and Fidelity brokerage programs will generally be recommended to advisory clients for the
execution of mutual fund and equity securities transactions. KAM regularly reviews these programs to ensure
that its recommendations are consistent with its fiduciary duty. These trading platforms are essential to
KAM’s service arrangements and capabilities, and KAM may not accept clients who direct the use of other
brokers. As part of these programs, KAM receives benefits that it would not receive if it did not offer
investment advice. (See the disclosure under Item 14).
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As KAM will not request the discretionary authority to determine the broker dealer to be used or the
commission rates to be paid in these situations, clients must direct KAM as to the broker dealer to be used.
In directing the use of a particular broker or dealer, it should be understood that KAM will not have authority
to negotiate commissions among various brokers or obtain volume discounts, and best execution may not be
achieved. Not all investment advisers require clients to direct the use of specific brokers.
For HSA portfolios, trades will be executed with the health savings custodian directly.
KAM will not exercise authority to arrange client transactions in fixed income securities. Clients with fixed
income portfolios will provide this authority to a fixed income manager retained by KAM on client’s behalf by
designating the portfolio manager with trading authority over client’s brokerage account. Clients will be
provided with the Disclosure Brochure (Form ADV Part 2) of the portfolio manager(s).
Clients should review any recommended TPMM’s (including Focus Partners Advisor Solutions’) Firm
Brochure and disclosure documents for a detailed description of their brokerage practices, including best
execution and trade aggregation and allocation policies and procedures. You will be provided with these
disclosure documents at the time of entering into our investment management agreement or when a specific
TPMM is engaged.
SAS and Fidelity do not generally charge clients a custody fee and are compensated by account holders
through commissions or other transaction-related fees for securities trades that are executed through the
broker or that settle into the clients’ accounts at the brokers. Trading client accounts through other brokers
may result in fees (including mark-ups and mark-downs) being charged by the custodial broker and an
additional broker. While KAM will not arrange transactions through other brokers, the authority of the fixed
income portfolio manager includes the ability to trade client fixed income assets through other brokers.
KAM does not have any arrangements to compensate any broker dealer for client referrals. When trading
client accounts, errors may periodically occur. KAM's policy is for clients to be made whole should any error
caused by KAM occur. KAM’s policy is meant to ensure clients are placed in the position intended absent any
error.
KAM generally does not aggregate any client transactions in mutual fund or other securities. Client accounts
are individually reviewed and managed, and transaction costs are not saved by aggregating orders in almost
all circumstances in which KAM arranges transactions. Focus Partners Advisor Solutions, in the management
of fixed income portfolios, will aggregate certain transactions among client accounts that it manages, in which
case KAM client’s orders may be aggregated with an order for another client of Focus Partners Advisor
Solutions who is not a KAM client. See Focus Partners Advisor Solutions Form ADV Part 2, which would be
provided to you if you are receiving fixed income services from Focus Partners Advisor Solutions.
Financial Planning Services
KAM's financial planning practice, due to the nature of its business and client needs, does not include blocking
trades, negotiating commissions with broker dealers or obtaining volume discounts, nor necessarily
obtaining the best price. Clients will be required to select their own broker dealers and insurance companies
for the implementation of financial planning recommendations. KAM may recommend any one of several
brokers. KAM clients must independently evaluate these brokers before opening an account. The factors
considered by KAM when making this recommendation are the broker's ability to provide professional
services, KAM's experience with the broker, the broker's reputation, and the broker's financial strength,
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among other factors. KAM's financial planning clients may use any broker or dealer of their choice.
Employee Benefit Retirement Plan Services
KAM does not generally arrange for the execution of securities transactions as a part of this service for
accounts serviced by plan administrators. KAM may, however, arrange for execution of securities
transactions for certain plans custodied with Schwab or Fidelity.
Item 13 – Review of Accounts
Reviews:
Investment Management Services
Account assets are supervised continuously and formally reviewed quarterly. An advisory representative is
assigned to each account. The review process contains each of the following elements:
a. assessing client goals and objectives;
b. evaluating the employed strategy(ies);
c. monitoring the portfolio(s); and
d. addressing the need to rebalance.
Additional account reviews may be triggered by any of the following events:
a. a specific client request;
b. a change in client goals and objectives;
c. an imbalance in a portfolio asset allocation;
d. economic/market conditions, and
e. realizing tax losses in an account.
For fixed income portfolios, certain account review responsibilities are delegated to a third-party investment
manager as described above in Item 4.
Financial Planning Services
Financial Planning accounts will be reviewed as contracted for at the inception of the advisory
relationship.
Employee Benefit Retirement Plan Services
Plan assets are reviewed as necessary, and according to the standards and situations described above for
investment management accounts.
Reports:
All clients other than those utilizing employee benefit retirement plan services will receive quarterly
performance reports, prepared by Focus Partners Advisor Solutions and reviewed by KAM, that summarize
the client's account and asset allocation. Clients should also receive at least quarterly statements from their
account custodians.
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Clients utilizing KAM's employee benefit retirement plan services receive reporting services through their
respective plan administrator. KAM may, however, provide reporting services for certain plans custodied
with Schwab or Fidelity.
Financial Planning Services
Financial Planning clients will receive reports as contracted for at the inception of the advisory relationship.
Item 14 – Client Referrals and Other Compensation
As indicated under the disclosure for Item 12, the SAS and FIWS programs provide KAM with access to
services, which are not available to retail investors. These services generally are available to independent
investment advisors on an unsolicited basis at no charge to them. Through this combination of services, KAM
receives direct access to real-time client accounts, electronic download of trades, balances and positions, and
the ability to directly debit client fees. Similar benefits are also available on the retirement plan platforms.
KAM receives software and services from these program sponsors.
These services benefit KAM but may not benefit its clients' accounts. Many of the products and services assist
KAM in managing and administering clients’ accounts. These include software and other technology that
provide access to client account data (such as trade confirmations and account statements), facilitate trade
execution (and allocation of aggregated trade orders for multiple client accounts), provide research, pricing
information and other market data, facilitate payment of KAM’s fees from its clients’ accounts, and assist with
back-office functions, recordkeeping and client reporting. Many of these services generally may be used to
service all or a substantial number of KAM’s accounts.
Recommended brokers also make available to KAM other services intended to help KAM manage and further
develop its business enterprise. These services include consulting, publications and conferences on practice
management, information technology, business succession, regulatory compliance, and marketing. KAM does
not, however, enter into any commitments with the brokers for transaction levels in exchange for any
services or products from brokers. While as a fiduciary, KAM endeavors to act in its clients’ best interests,
KAM's requirement that clients maintain their assets in accounts at Schwab or Fidelity may be based in part
on the benefit to KAM of the availability of some of the foregoing products and services and not solely on the
nature, cost or quality of custody and brokerage services provided by the brokers, which may create a
potential conflict of interest.
KAM also receives software from DFA, which KAM utilizes in forming asset allocation strategies and
producing performance reports. DFA also provides continuing education for KAM personnel. These services
are designed to assist KAM with planning and designing its services for business growth.
KAM may from time to time compensate, either directly or indirectly, any person (defined as a natural person
or a company) for client referrals. KAM is aware of the special considerations promulgated under Section
206(4)-1 of the Investment Advisers Act of 1940. As such, appropriate disclosure shall be made, all written
instruments will be maintained by KAM and all applicable Federal and/or State laws will be observed.
Members and other employees of the accounting firm KraftCPAs and its affiliates may refer clients to KAM
for advisory services. KAM is a wholly owned subsidiary of KraftCPAs, and, therefore, any Members and other
employees of KraftCPAs or its affiliates may receive compensation if a client chooses to use KAM's advisory
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services. This compensation will generally be equal to a percentage of the total fee received by KAM for the
client's advisory account.
Item 15 – Custody
Custody is defined under Rule 206(4)-2 of the Advisors Act (“Custody Rule”) generally as holding, having
legal control over or having authority to access or instruct a qualified custodian to withdraw funds or
securities of advisory clients. When you establish a relationship with our firm for investment management
services, your assets will be maintained by a bank, broker -dealer, mutual fund transfer agent or other such
institution deemed a ‘qualified custodian’ by the SEC. We rely on the custodian to price and value assets,
execute and clear transactions, maintain custody of assets in your account and perform other custodial
functions. KAM does not maintain physical possession of any client account assets. Clients’ assets must be
held by a bank, broker dealer, mutual fund transfer agent or other such institution deemed a qualified
custodian. We utilize Charles Schwab and Fidelity as the qualified custodians for client accounts.
KAM has custody over client assets due to the authority granted by clients via an executed standing letter of
authorization (SLOA), for the Firm to instruct the custodian to transfer assets to client designated third-party
accounts. Additionally, as required by Rule 204-2 of the Advisers Act (“Custody Rule”), and the SEC’s
February 2017 no-action letter, KAM works with Charles Schwab and Fidelity as the qualified custodians, to
keep certain records of client accounts with SLOA instructions. The Firm does not obtain a custody audit
with respect to the SLOAs as it relies on the no-action relief in the SEC’s February 2017 letter.
KAM also has custody of certain client accounts where a member of a certain affiliated entity serves as a
trustee for client accounts. The Firm obtains a surprise examination of clients’ assets for which it, and its
related persons have custody of.
Clients should receive at least quarterly statements from the broker dealer, bank or other qualified custodian
that holds and maintains client’s investment assets. KAM urges you to carefully review such statements and
compare such official custodial records to the account statements that we may provide to you. Our statements
may vary from custodial statements based on accounting procedures, reporting dates, or valuation
methodologies of certain securities.
Item 16 – Investment Discretion
KAM requests that it be provided with written authority to determine which securities and the amounts of
securities that are bought or sold. Any limitations on this discretionary authority shall be included in the
written advisory agreement. Clients may change/amend these limitations as required. Such amendments
shall be submitted in writing.
For fixed income securities, this authority will include the discretion to retain a third-party money manager
for fixed income accounts exceeding $500,000.
Item 17 – Voting Client Securities
As a matter of firm policy and practice, KAM does not accept the authority to and does not vote proxies on
behalf of advisory clients. Clients retain the responsibility for receiving and voting proxies for any and all
securities maintained in client portfolios. Clients will receive applicable proxies directly from the issuer of
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securities held in clients’ investment portfolios. KAM, however, may provide advice to clients regarding the
clients’ voting of proxies.
Item 18 – Financial Information
Registered investment advisers are required in this Item to provide you with certain financial information or
disclosures about KAM’s financial condition. KAM has no financial commitment that impairs its ability to meet
contractual and fiduciary commitments to clients and has not been the subject of a bankruptcy proceeding.
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