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KRS CAPITAL
MANAGEMENT, LLC
CLIENT BROCHURE
433-0621 or via email
directly
to
the Chief
This Brochure provides information about the qualifications and business practices of KRS Capital
Management, LLC. If you have any questions about the contents of this brochure, please contact us at
(248)
Compliance Officer at
rsteed@krscapitalmanagement.com.
The information in this Brochure has not been approved or verified by the United States Securities and
Exchange Commission ("SEC") or by any state securities authority. Registration does not imply a
certain level of skill or training. Additional information about KRS Capital Management, LLC is
available on the SEC's website at www.adviserinfo.sec.gov. KRS Capital Management, LLC's CRD
number is: 142928
101 W. Long Lake Rd. Bloomfield Hills, MI 48304
(248) 433-0621
rsteed@krscapitalmanagement.com
www.krscapitalmanagement.com
Version Date: January 16, 2026
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Item 2 Summary of Material Changes
Registered Investment Advisers are required to amend their Form ADV Brochures promptly with
material changes throughout the year and no less than once per year within 90 days of each fiscal year
end. This Form ADV Brochure (Parts 2A) and Brochure Supplement (Part 2B) are amended as
of February, 2025.
Since the filing of our last annual updating amendment, dated February 4, 2025, KRS Capital
Management, LLC has no material changes to report.
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Item 3 Table of Contents
Item 1 Cover Page
Item 2 Summary of Material Changes
Item 3 Table of Contents
Item 4 Advisory Business
Item 5 Fees and Compensation
Item 6 Performance-Based Fees and Side-By-Side Management
Item 7 Types of Clients
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
Item 9 Disciplinary Information
Item 10 Other Financial Industry Activities and Affiliations
Item 11 Code of Ethics, Participation or Interest in Client Transactions and Personal Trading
Item 12 Brokerage Practices
Item 13 Review of Accounts
Item 14 Client Referrals and Other Compensation
Item 15 Custody
Item 16 Investment Discretion
Item 17 Voting Client Securities
Item 18 Financial Information
Item 19 Requirements for State-Registered Advisers
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Item 4 Advisory Business
A. DESCRIPTION OF THE ADVISORY FIRM.
KRS Capital Management, LLC ("KRS Capital Management", or "Adviser"), is an independently
owned, fee-only advisory practice founded by Roger Steed, Managing Member and Chief Compliance
Officer. Mr. Steed is 100% owner of the Adviser. KRS Capital Management is registered as an
investment adviser with the U.S. Securities and Exchange Commission ("SEC"). The Adviser is
headquartered and maintains its sole office in Bloomfield Hills, Michigan and has no affiliated entities.
B. TYPES OF ADVISORY SERVICES
KRS Capital Management is a fee-only Registered Investment Management Firm.
The term "fee only" means the Adviser and its Advisory Representative do not accept commissions but
are compensated only in the form of advisory fees paid by clients. The Adviser receives fees in the
form of a percentage of assets under management or a fixed fee, depending upon the nature and
scope of the services provided. Advisory Representatives are those persons who are approved to
provide Investment Management services on behalf of the Adviser. The Advisory Representatives of
KRS Capital Management are neither Registered Representatives of a broker/dealer nor are they
independent insurance agents.
KRS Capital Management is committed to helping its clients build, manage, and preserve their wealth,
and to provide assistance in helping clients to achieve their stated financial goals. KRS Capital
Management may offer a complimentary initial consultation to discuss services available, to give a
prospective client the opportunity to review services desired, and to determine the possibility of a
potential Client- Adviser relationship. Services begin only after the client and Adviser formalize the
relationship with a properly executed Client Agreement.
After the formal engagement and depending upon the scope of the engagement, the Adviser and client
will share in a data gathering and discovery process in an effort to determine the client's needs, goals,
intentions, time horizons, risk tolerance and investment objectives, based upon information provided by
the client and the nature of services requested. The client and Adviser may complete a risk
assessment, investment policy statement or similar document, depending upon the nature of services
to be provided.
KRS Capital Management is not a broker/dealer or custodial firm. Any transactions in securities will be
executed by an unaffiliated custodial firm of the client's choosing.
KRS Capital Management offers Investment Management Services, Financial Planning Services,
and complementary weekly market commentary letter for clients.
1. Investment Management Services are ongoing in nature and provide for ongoing and continuous
advice and services. In the delivery of initial and ongoing services, the Adviser will include a review of
the overall aspects of a client's current financial situation and consider both long and short-term
objectives, or as directed by the client. The Adviser can also tailor services to focus only on certain
portfolio components, depending upon the client's wishes and/or the nature of the engagement. KRS
Capital Management welcomes the opportunity to provide individualized services; however, where
investment management services or information are limited, clients must understand that
comprehensive investment needs and/or objectives may not be fully considered due to the client's
option to receive limited services, the lack of information received, and/or client disclosure.
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After an analysis and data-gathering process and depending upon the nature of services desired, KRS
Capital Management may prepare reviews, analyses, asset allocation recommendations, and may
recommend specific investments.
While KRS Capital Management will typically invest in exchange traded funds, index funds and
individual securities, the Adviser does assist the client with other investments. Depending on the
needs of a client, the Adviser evaluates or offers advice on U.S. Government securities, municipal
bonds, and other fixed-income securities. The Adviser constructs a diversified portfolio of investments
that are within its realm of expertise. Additionally, if requested and based upon information provided by
the client, KRS Capital Management can prepare an evaluation of existing portfolio investments and
provide recommendations for other investments as deemed appropriate. While the Adviser offers
advice on partnership investments, including hedge funds, the services provided are limited to
consultation regarding the investment opportunity and a review of the offering documents. The Adviser
does not manage partnership investments.
Services and investment recommendations in connection to assets invested in corporate retirement
plans are limited to those offered within the plan and via the plan's contracted service providers.
Where an existing portfolio has been designed by the client or another party, KRS Capital
Management provides recommendations for ongoing management; re-design, adjustments or re-
balancing.
Once a portfolio has been implemented or transferred for services, KRS Capital Management provides
continuous monitoring, recommendations and investment advice as outlined in the engagement for
services. The ongoing Investment Management Services are based upon the investment strategy or
policy agreed upon between KRS Capital Management and the client. In providing ongoing Investment
Management Services, the Adviser manages investor funds in accordance with an investment strategy
selected by the client and the Adviser remains available for ongoing advice and recommendations.
KRS Capital Management monitors the portfolio in accordance with the directives provided.
The Adviser's Investment Management Services are continuous in nature and therefore are ongoing
until terminated by either party.
Ongoing services require that clients maintain contact with KRS Capital Management. Clients are
obligated to promptly notify the Adviser of any changes in the client's personal situation, lifestyle
situation, needs, and financial condition that may alter the client's goals and objectives in order to
provide the Adviser with the opportunity to review investment strategies to determine if adjustments
may be needed.
Certain clients may desire to place or keep certain assets within their account(s) that are selected by
client and these assets are not the subject of investment advice provided by the Adviser. These assets
are known as "self-directed" assets. The Adviser has no responsibility to manage any self-directed
assets in client accounts and the Adviser accepts no liability to those clients in connection with any
loss relating to the self-directed assets. In such cases, the Adviser has/will not pass on the suitability of
self-directed assets. Should the Adviser ever assist clients with self-directed implementation it may do
so only as a value-added service at the client's request. The Adviser will therefore not manage this
facet of the client's portfolio unless specifically agreed in writing.
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IRA Rollover Recommendations
Effective December 20, 2021 (or such later date as the US Department of Labor ("DOL") Field
Assistance Bulletin 2018-02 ceases to be in effect), for purposes of complying with the DOL's
Prohibited Transaction Exemption 2020-02 ("PTE 2020-02") where applicable, we are providing the
following acknowledgment to you.
When we provide investment advice to you regarding your retirement plan account or individual
retirement account, we are fiduciaries within the meaning of Title I of the Employee Retirement Income
Security Act and/or the Internal Revenue Code, as applicable, which are laws governing retirement
accounts. The way we make money creates some conflicts with your interests, so we operate under a
special rule that requires us to act in your best interest and not put our interest ahead of yours. Under
this special rule's provisions, we must:
• Meet a professional standard of care when making investment recommendations (give prudent
advice);
• Never put our financial interests ahead of yours when making recommendations (give loyal
advice);
• Avoid misleading statements about conflicts of interest, fees, and investments;
• Follow policies and procedures designed to ensure that we give advice that is in your best
interest;
• Charge no more than is reasonable for our services; and
• Give you basic information about conflicts of interest.
We benefit financially from the rollover of your assets from a retirement account to an account that we
manage or provide investment advice, because the assets increase our assets under management
and, in turn, our advisory fees. As a fiduciary, we only recommend a rollover when we believe it is in
your best interest.
2. Financial Planning Services are dependent upon the nature and scope of services to be
provided. Advice is provided on financial and cash management, risk management, financial issues
relating to divorce or marital issues, estate planning, tax issues, retirement planning, educational
funding, goal setting, or other needs as identified by the client. The Adviser offers comprehensive
planning services or advice on certain planning components only. KRS Capital Management tailors
services as desired by the client. Financial Planning Services are provided on a fixed fee project basis.
When Financial Planning Services only focus on certain areas of client interests, needs or is otherwise
limited, clients must understand that a client's overall financial and investment needs and objectives
may not be considered as a result of time and/or service restraints placed on the Adviser's services.
Clients requiring assistance on issues relating to matters outside of investment advisory topics should
consult their personal tax adviser, legal counsel, or other professionals for expert opinions. When
providing plan-related services, the advice and recommendations are limited to plan offerings. The
advice provided by the Adviser may include recommendations for updates and reviews. It is the client's
responsibility to update their own plans or engage the Adviser for follow-up services under a new
engagement.
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KRS Capital Management suggests the client work closely with the client's attorney, accountant,
insurance agent, and the client's custodian. Implementation of any advice or recommendations
pertaining to non-securities matters (such as insurance), in whole or in part, is entirely at the client's
discretion via the service provider(s) of the client's choice.
When providing a review or advice on investments within retirement plans, the advice and any
recommendations are limited to plan offerings and the service provider(s) selected by the plan
providers.
3. Complimentary Newsletter. KRS Capital Management provides clients with a complimentary
newsletter during the Investment Management Relationship. The newsletters are focused on general
information relating to the topics of investing and financial planning.
C. CLIENT TAILORED SERVICES AND CLIENT IMPOSED RESTRICTIONS
KRS Capital Management recognizes that each client is unique and therefore the Adviser focuses on
providing individualized services. The Adviser can tailor its services to focus only on certain portfolio
components, depending upon the client's wishes and/or the nature of the engagement. However,
where client services or information are limited, clients must understand that comprehensive financial
and/or investment needs and objectives may not be fully considered due to the client's option to
receive limited services, the lack of information received, and/or client disclosure.
The Adviser and client will share in a data gathering and discovery process in an effort to determine
the client's stated needs, goals, intentions, time horizons, risk tolerance and investment objectives,
based upon information provided by the client and depending upon the nature of services requested.
The client and Adviser may complete a risk assessment, investment policy statement or similar
document, depending upon the nature of services to be provided.
Clients are welcome to set parameters on the Adviser's limited discretionary authority in writing as to
types of investments and amounts purchased or sold. Clients may also impose restrictions in investing
in certain securities or types of securities in accordance with their values or beliefs and these directives
will be set forth in writing in the client's Investment Policy Statement. Where clients retain authority to
implement recommendations, they are welcome to do so in whole or in part via the financial services
provider(s) of their choice.
Clients may make additions to and withdrawals from their account at any time, subject to the Adviser's
right to terminate an account. Clients may withdraw account assets on notice to the Adviser, subject to
the usual and customary securities settlement procedures. KRS Capital Management normally designs
its portfolios as long-term investments and asset withdrawals may impair the achievement of a client's
investment objectives.
D. WRAP FEE PROGRAMS
KRS Capital Management does not sponsor or manage a wrap fee program.
E. AMOUNTS OF ASSETS UNDER MANAGEMENT
KRS Capital Management's fiscal year end regulatory assets under management as reported in the
Adviser's ADV Part 1A fiscal year end December 31, 2025 filing is $188,870,473 in 148 discretionary
accounts.
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Item 5 Fees and Compensation
A. FEE SCHEDULES
KRS Capital Management is only compensated for advisory services in the following manner: A
percentage of assets under management or fixed fees, which are dependent upon the nature and
scope of the engagement.
1. Advisory fees for Investment Management Services. Advisory fees for Investment Management
Services are agreed upon at the time of engagement. In general, we do not require a minimum dollar
amount to open and maintain an advisory account; however, we have the right to terminate your
account if it falls below a minimum size which, in our sole opinion, is too small to manage effectively.
Investment Management fees are charged quarterly in advance and each invoice will normally be
based upon the market value of the portfolio, set forth by the custodian, as of the last market day of the
relevant calendar month and in accordance to the fee scale listed below. In some cases, the Adviser
requests a minimum annual fee of $5,000. However, at the time of engagement, the Adviser reserves
the right to modify Investment Management fees or to waive its minimum, depending upon the nature
of the engagement, complexity of services, time to be incurred, in consideration of pre-existing
relationships, or other special situations entirely at the Adviser's discretion. Therefore, the Adviser's
fees are negotiable.
Annual Advisory Fee
Portfolio Value
$1 million to $2 million
Additional values above $2 million to $5 million
Any additional values above $5 million
1.00%
.60%
.50%
The Advisory fee can be revised during the engagement but only with a 30-day pre-notification from
the Adviser. This may occur when the client's situation has changed materially, the scope of services
and complexities has changed, or other changes have occurred which impact service. Should the
client decide not to accept the fee adjustment, client can terminate services at any time.
In the rare case where there is an absence of a portfolio value (via the custodial firm); the Adviser will
utilize at least one independent third party to assess the value of the particular holding. Where services
are initiated at any time other than the beginning of a calendar quarter, advisory fees will be pro-rated.
Either party can terminate the agreement for Investment Management Services by written notice to the
other. Services may be immediately terminated within 5 business days of signature with no fees due if
the ADV Part 2 was not delivered at least 48 hours prior to engagement. Where services are
terminated prior to the end of a calendar quarter, the Adviser will promptly return a pro-rated refund of
pre-paid advisory fees.
2. Fees for Financial Planning Services are determined at the time of engagement based upon the
time and effort required and/or the nature and complexity of services, therefore fees may be
negotiated. The Adviser's minimum project fee is $5,000 for Financial Planning projects. KRS Capital
Management may require a retainer equal to ½ the proposed project fee in order to schedule services.
The Adviser does not accept fees for services to be performed six or more months in advance. Where
a retainer is required, the project balance is due upon the delivery of services. Should the client's
financial situation change during the course of services such that new advice, recommendations or
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research are required or the Adviser must re-work the prepared financial planning services, additional
fees will apply. However, the Adviser will not engage in additional services that result in fees without
the client's approval.
Financial Planning Services may be terminated within 5 business days of signature with no fees due if
the ADV Part 2 was not delivered at least 48 hours prior to engagement. Otherwise, clients are only to
be invoiced for time incurred by the Adviser up until the effective date of termination or prepaid but
unearned fees will be promptly refunded.
3. Complimentary Weekly Market Letter
Clients receiving Investment Management Services receive the Adviser's weekly market update letter
on a complimentary basis.
B. PAYMENT OF FEES
1. Unless otherwise agreed in writing, Investment Management fees are payable quarterly in
advance as disclosed herein. Payment of Investment Management fees may be made directly to the
Adviser or through a debit directly to the client's account by the qualified custodian holding the client's
funds and securities. The Adviser follows the following process when payment is made via a qualified
custodian:
(1) The client provides written authorization permitting the fees to be paid directly from the client's
account held by the independent qualified custodian and the authorization is limited to withdrawing
contractually agreed upon Investment Adviser fees; (2) The client will directly receive regular (monthly
or quarterly) reports from the qualified custodian which reflect the Adviser's fee deduction; (3) The
frequency of fee withdrawal shall be specified in the written authorization/agreement; (4) The custodian
of the account shall be advised in writing of the limitation on the Adviser's access to the account; and
(5) The client shall be able to terminate the written billing authorization or agreement at any time.
It is important to note that custodial firms do not verify advisory fees. Therefore, clients should review
their custodial statements carefully. If a client should have any questions or concerns in connection
with an advisory fee deduction, they should promptly contact KRS Capital Management.
If at any time during the engagement, the client fails to receive the regular statements produced by the
custodian, it is important for the client to promptly notify KRS Capital Management and the custodial
firm.
If the designated account(s) do not contain sufficient funds to pay advisory fees, the client can leave
standing orders to deduct fees via other accounts. In the absence of alternate instructions, the Adviser
will issue an invoice for advisory fees to the client and payment is expected within 10 days of the
invoice date.
2. Financial Planning fees are invoiced and paid directly by the client.
3. Weekly Commentary Letters are complimentary and available to active Investment Management
clients.
C. CLIENTS ARE RESPONSIBLE FOR FEES ASSOCIATED WITH INVESTING
Clients are responsible for the payment of all third-party fees associated with investing. Clients may
pay transaction and brokerage commission to their broker/dealer or other service providers ("Financial
Institution[s]") as well as any fees associated with their particular accounts (e.g., account opening,
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maintenance, transfer, termination, wire transfer, retirement plan, trust fees, and all such applicable
third party fees, deferred sales charges, odd lot differentials, transfer taxes, wire transfer and electronic
fund fees, and other fees and taxes on brokerage accounts and securities transactions).
The Adviser donates a portion of its earned fees to various charitable organizations. A list of these
charitable entities is available upon request, in the event this is important to our client.
KRS Capital Management's Investment Advisory fees are not "performance based" (based upon a
share of capital gains or capital appreciation for any portion of funds under an advisory contract). The
fees noted herein represent fees for advisory services only. Clients may pay transaction and brokerage
commission to their broker/dealer as well as any fees associated with their particular accounts (e.g.,
account opening, maintenance, transfer, termination, cash wire transfer, retirement plan, trust fees,
and all such applicable third-party fees).
All fees paid to the Adviser for advisory services are separate from the fees and expenses charged to
shareholders by mutual fund companies or by managers of ETFs. A complete explanation of the
expenses charged by a mutual fund is contained in the respective mutual fund prospectus. Clients are
encouraged to read each fund prospectus and securities offering document before investing.
When the Advisor recommends a mutual fund to a client, it does so in keeping with its fiduciary duty of
loyalty and care to the client and will recommend a share class of the fund that is in the best interest of
the client.
KRS Capital Management does not receive any portion of mutual fund fees, transaction fees,
brokerage commissions, custodial fees, or any type of investment-related or third-party fees. Clients
should read all disclosure documents before investing.
Portfolio additions may be in cash or securities provided the Adviser reserves the right to liquidate any
transferred securities, or decline to accept particular securities into a client's account. The Adviser
consults with its clients about the options and ramifications of transferring securities. However, clients
are hereby advised that when transferred securities are liquidated, they are subject to transaction fees,
fees assessed at the mutual fund level (i.e. contingent deferred sales charge) and/or tax ramifications.
D. PRE-PAYMENT OF FEES
KRS Capital Management collects Investment Management fees quarterly and in advance of services.
The Adviser may require a pre-paid retainer for Financial Planning Services unless otherwise agreed
upon at the time of engagement.
As previously noted in the service sections of this brochure, clients who do not receive the Adviser's
Form ADV Part 2A and applicable Part 2B brochure supplements at least 48 hours prior to
engagement have the right to terminate the Adviser's services within 5 business days of signature
without penalty (no fees due or prepaid fees will be promptly refunded).
Either party may terminate the agreement for Investment Management Services by written notice to
the other. Where services are terminated prior to the end of a calendar quarter, the Adviser will
promptly return a pro-rated refund of pre-paid fees. The Adviser will calculate the refund using the
effective date of termination and the remaining calendar days in which services were pre-paid.
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Financial Planning Services may be terminated within 5 business days of signature with no fees due if
the ADV Part 2 was not delivered at least 48 hours prior to engagement. Thereafter, the client will only
be invoiced for time incurred by the Adviser up until the effective date of termination or prepaid but
unearned fees will be promptly refunded.
E. OTHER COMPENSATION FOR THE SALE OF SECURITIES OR OTHER INVESTMENT
PRODUCTS TO CLIENTS
KRS Capital Management is a fee-only Registered Investment Adviser. Neither the Adviser nor its
supervised persons accept any compensation/commission for the recommendation of securities or
non- securities products including asset-based sales charges or service fees from the sale of mutual
funds.
Item 6 Performance-Based Fees and Side-By-Side Management
KRS Capital Management's fees associated with services are not "performance based" (based upon a
share of capital gains or capital appreciation, or performance, for any portion of funds under an
advisory contract). The fees noted herein represent fees for advisory services only.
Item 7 Types of Clients
KRS Capital Management is available to provide advisory services to individuals, including high net
worth individuals, pension and profit-sharing plans, trusts, estates, charitable organizations,
corporations and business entities.
KRS Capital Management desires a minimum annual fee of $5,000; however, the Adviser retains the
right to negotiate alternative fee arrangements on a case by case basis.
The Adviser reserves the right to decline to provide Investment Management Services to any person or
firm in its sole discretion.
If an account is subject to the Employee Retirement Income Security Act of 1974, as amended,
("ERISA"), the Adviser acknowledges that Adviser is a fiduciary within the meaning of the Act and the
ERISA Client is a named fiduciary with respect to the control or management of the assets in the
Account. In each instance, the Client will agree to obtain and maintain a bond satisfying the
requirements of Section 412 of ERISA and to include the Adviser and the Adviser's principals, agents,
and employees under those insured under that bond and will deliver to the Adviser a copy of the
governing plan documents. If the Account assets for which the Adviser provides services represent
only a portion of the assets of an employee benefit plan, Client will remain responsible for determining
an appropriate overall diversification policy for the assets of such plan.
Item 8 Methods of Analysis, Investment Strategies and Risk of Loss
A. METHODS OF ANALYSIS AND INVESTMENT STRATEGIES
The Adviser believes each client presents a unique set of goals, values, interests, objectives, time
horizons and challenges. KRS Capital Management provides individualized Investment Management
Services to its clients. The Adviser can provide advisory services for portfolios ranging from
conservative to moderately aggressive; each designed to meet the varying needs of and within the
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direction set forth by the investors. The Adviser selects the portfolio best suited to their individual
needs after clients have defined their objectives, risk tolerance and time horizons and the selection is
approved by the client.
The Adviser attempts to measure an investor's risk tolerance, time horizon, goals and objectives
through an interview and data-gathering process in an effort to determine an investment plan or
portfolio to best fit the investor's profile. Client participation and the client's delivery of accurate and
complete information are critical to the Adviser's process. In performing its services, the Adviser shall
rely on any information received from the client or from the client's other professionals (e.g., attorney,
accountant, etc.) and is not required to verify such information.
Investment strategies are based upon a number of concepts and determined by the type of investor.
Services are customized for each individual client. The concept of asset allocation, or spreading
investments among a number of asset classes (domestic stocks vs. foreign stocks; large cap stocks
vs. small cap stocks; corporate bonds vs. government securities) is generally in the forefront of our
strategies. At its heart, asset allocation seeks to achieve the most efficient diversification of assets, to
help lessen risk while not sacrificing the effectiveness of the portfolio in an effort to help yield the
client's objectives. Since risk reduction is a key element to long-term investment success, asset
allocation principles are a key part of the Adviser's overall approach in preparing advice for clients.
The Adviser seeks to minimize trading costs and the impact of investments on taxes. To this end, the
Adviser generally sets target ranges for the percentage of assets in each asset class. These ranges
are not intended to attempt to time the market, but instead to provide flexibility to reduce trading activity
and taxable income. Within each asset class, the Adviser will typically seek to construct broadly
diversified portfolios using individual securities or low-cost mutual funds. The choice of whether to use
mutual funds and/or EFTs depends on a number of factors, including whether purchasing individual
securities in a particular asset class would allow for sufficient diversification consistent with reasonable
trading costs, whether there are tax advantages to individual securities, and whether the Adviser
believes that there are market inefficiencies that justify buying particular securities.
Portfolio holdings or recommendations are generally judged by (managers' or investments')
experience, track record and performance of like-kind investments. The Adviser actively manages
each portfolio. Investors should expect to remain fully invested within the ranges of their selected asset
allocation plan at all times unless restated by the client. KRS Capital Management looks to the long-
term when developing advice and recommendations based upon information provided by the client.
While the Adviser makes every effort to consider tax consequences, the sale of investments may
cause taxable gain(s) or loss(es) to the client. Clients are welcome to consult their independent
personal tax adviser about tax consequences resulting from transactions or any particular investment
held in their account.
In certain situations, the Adviser assists clients who wish to more actively trade securities. In such
cases, the Client and Adviser devise various strategies in order to generate short-term gains. Short-
term investment strategies are not appropriate for every investor. Investors interested in the short-term
strategies should be able to sustain a possible total loss of investment.
The Adviser utilizes one or more of the following methods of analysis. However, the KRS Capital
Management takes the position that no single strategy can be relied upon to outperform the market. As
outlined in this section, KRS Capital Management's goal in its analysis is not to time the market.
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1. Fundamental Analysis involves the analysis of financial statements, the general financial health of
companies, and/or the analysis of management or competitive advantages. Fundamental analysis is
about using real data to evaluate a security's value. Although most analysts use fundamental analysis
to value stocks, this method of valuation can be used for just about any type of security.
For example, an investor can perform fundamental analysis on a bond's value by looking at economic
factors, such as interest rates and the overall state of the economy, and information about the bond
issuer, such as potential changes in credit ratings. For assessing stocks, this method uses revenues,
earnings, future growth, return on equity, profit margins and other data to determine a company's
underlying value and potential for future growth. In terms of stocks, fundamental analysis focuses on
the financial statements of the company being evaluated.
Very broadly described, this type of analysis involves a method of evaluating a security that entails
attempting to measure its intrinsic value by examining related economic, financial and other qualitative
and quantitative factors. Fundamental analysts attempt to study everything that can affect the
security's value, including macro-economic factors (like the overall economy and industry conditions)
and company-specific factors (like financial condition and management).
The end goal of performing fundamental analysis is to produce a value that an investor can compare
with the security's current price, with the aim of figuring out what sort of position to take with that
security (underpriced = buy, overpriced = sell or short).
This method of security analysis is the primary analysis method used but Technical Analysis is used
alongside Fundamental Analysis to help assist appropriate timing of entering and exiting securities.
Fundamental analysis is performed on historical and present data, but with the goal of making financial
forecasts.
There are several possible objectives:
•
•
•
•
to conduct a company stock valuation and predict its probable price evolution,
to make a projection on its business performance,
to evaluate its management and make internal business decisions,
to calculate its credit risk. Fundamental Analysis is not without its drawbacks and problems. For
one, this method can be tedious and time consuming. Additionally, once a trend in the
fundamentals of the company is established, normally, the future growth will be extrapolated
using that trend. The extrapolation is a subjective exercise and should be cautiously assessed.
As an example, the trend may still be up but the market may already be saturated and thus
there is a higher chance of the trend flattening rather than continuing upward.
Extrapolation does not always work and can result in a wrong call. Additionally, fundamental analysis
involves a time delay as the financial data the analyst is reviewing is always from the previous year or
previous quarter. It should also be noted that even if a fundamentally strong company at the right price
is identified, it does not mean that the company's shares are going to move anytime soon. Therefore,
some holdings may need to be held for quite some time.
A stock's position in the market is also driven by investor sentiment, which can sometimes swing in
extremes. As a result, stock prices of companies can reach extremely overvalued levels or extremely
undervalued levels. When the share price becomes overvalued, a fundamental analyst will stay out or
they will exit too early. As the share price reaches extremely overvalued levels, the fundamental
analyst might miss out the biggest gain in the share price. This type of analyst may also buy when the
price drops within a value range and yet the stock price could head lower still well into oversold regions
before recovering.
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As with any data produced by a third party, there is always the possibility that the company's data has
been manipulated, as investors have seen in the news. It does happen and it can be very difficult to
detect. Thus, an analyst is limited by the information that is published.
2. Technical Analysis is a method of evaluating securities by analyzing the statistics generated by
market activity, such as past prices and volume. Generally speaking, technical analysts do not attempt
to measure a security's intrinsic value, but instead use charts and other tools to identify patterns that
can suggest future activity.
The field of technical analysis is based on three assumptions:
1. The market discounts everything.
2. Price moves in trends.
3. History tends to repeat itself.
This type of analysis can be broadly described as a method of evaluating securities by analyzing
statistics generated by market activity, such as past prices and volume.
Technical analysts do not attempt to measure a security's intrinsic value, but instead use charts and
other tools to identify patterns that can suggest future activity. It is a discipline for forecasting the
direction of prices through the study of past market data, primarily price and volume. Technical
analysts lean towards the belief that the historical performance of stocks and markets are likely
indications of future performance. Obviously, past performance is not always a reliable indicator.
Technical Analysis can be difficult, as analysts need to learn various indicators and patterns and
understand how they relate to investor sentiment and behavior. Analysts also have to devise methods
of how these issues may impact stock price. Like other analysis methods, technical analysis is not
100% accurate or reliable. Relative success depends on the analyst, the analysis tools and the stock
or market itself. Often there can be contradicting results which may result in a situation where no trade
can be made. An example of this exists when the overall market is heading in one direction and the
particular share price is pointing to the opposite direction.
The interpretation of technical indicators is subjective. The same indicator could be interpreted as
bullish by one side of the camp and as bearish by the other side of the technical camp. The subjective
aspect of technical analysis gives way to another drawback of technical analysis which is the validation
of a biased view. The analyst may have already formed a view based on the state the economy is
currently or the situation of the market and sector the company is operating in. An example of this is an
analyst who is entrenched in the idea that a certain investment (such as gold) will perform in a certain
way. This is obviously not a wise use of technical analysis but human nature as it is, it can happen.
3. Cyclical Analysis is a method that generally looks at cycles that can impact that market,
depending upon the type of securities. This analysis method takes into consideration that there are
cyclical and noncyclical securities.
Cyclical stocks are stocks that follow the general economic environment. The automotive industry is a
prime example of a cyclical sector. Cyclical stocks do well in times of economic prosperity and
generally suffer greater during times of economic recession or hardship.
Conversely, health care stocks are an excellent example of non-cyclical stocks as there will always be
a need for health care, regardless of the economic situation. These stocks typically have consistent
profits, rather than spikes.
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Historically, the difference between cyclical and noncyclical stocks has been cash flow. The cash flow
of cyclical stocks is affected by the movement of the economy in general. A major category of cyclical
stocks is retail consumer products. When the market swings up, cyclical stocks make big upward
swings and when it swings down, they move way down. Their movement is widely followed as
indicators of the overall health of the economy. However, some cyclical companies attempt to alleviate
the impact of cyclical changes by diversifying their product line, expanding to overseas markets and
segmenting a cyclical division out to its own stock symbol. Additionally, technology has minimized the
impact of cyclical organizations.
Noncyclical stocks are less affected by a downturn in the economy. Referred to as "defensive
industries," they are the types of goods that are purchased regardless of the economy. These may
include food, insurance and drugs. Analysts attempt to use their knowledge about the cyclical nature of
certain industries to predict revenues, interpret earnings reports and make judgments about the overall
financial health of a company.
Generally speaking, the stock prices of cyclical companies tend to increase when analysts predict
positive news about the future of the economy. If investors feel the market is moving up, cyclical stocks
may offer growth opportunities. If they feel the market is moving down, noncyclical stocks may provide
stability.
As with any strategy, Cyclical Analysis is not without drawbacks. Cyclical investments are not a
durable method for portfolio diversification and they do not offer protection in a falling market. The
prices of these investments are partly based on the investors' belief and not on fact. While cyclical
investments may allow investors to take advantage of large upward swings in the market, their
earnings patterns are unpredictable.
4. Other. KRS Capital Management's investment strategies are based upon a number of concepts
and determined by the type of investor. Services are customized for each individual client. The concept
of asset allocation, or spreading investments among a number of asset classes (domestic stocks vs.
foreign stocks; large cap stocks vs. Small cap stocks; corporate bonds vs. government securities),
certainly has a great deal of acceptance in the professional investment community. At its heart, asset
allocation seeks to achieve the most efficient diversification of assets, to help lessen risk while not
sacrificing the effectiveness of the portfolio in an effort to yield the client's objectives. There is certainly
always the possibility that an asset allocation strategy may not be successful. However, since KRS
Capital Management believes that risk reduction is a key element to long-term investment success,
asset allocation principles are a key part of the Adviser's overall approach in preparing advice.
KRS Capital Management believes that clients must be kept aware of developments in the global
economy, shifts in domestic markets and indicators that signal key opportunities on which to take
action. When the Adviser is engaged for the delivery of long-term Investment Management Services,
KRS Capital Management communicates with its clients on a regular basis to make sure that critically
important information is communicated properly.
KRS Capital Management utilizes many sources of public information to include financial news and
research materials. Investment strategies may include long-term and short-term purchases depending
upon the individual needs of the client.
Numerous publicly available sources of economic, financial and investment research are used by the
Adviser. Asset allocation software and historical performance modeling software is utilized.
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In providing Financial Planning Services, KRS Capital Management looks to the long- term. After KRS
Capital Management evaluates the Clients' financial needs, the Adviser designs investment and risk-
management strategies to help the Client achieve his or her financial goals.
Recommendations for or purchases of investments are based on publicly available reports and
analysis. In the case of mutual funds, recommendations will be based on reports and analysis of
performance and managers, and certain computerized models for asset allocation and investment
timing. Tactical asset allocation (market timing, stock selection and track record investment) is greatly
discouraged.
Portfolio holdings or recommendations are generally judged by (managers' or investments')
experience, track record and performance of like-kind investments.
While already stated herein, it is critically important that the client promptly notifies the Adviser of any
change in the client's financial condition so the Adviser has the opportunity to assess any possible
changes needed in the advice, recommendations or investment strategies. Changing conditions in the
client's financial life or significant changes in market conditions may warrant a collaborative effort with
the client to modify their strategic investment framework, which consequently may also trigger changes
to investment holdings within the portfolio.
It is important to understand that investing in securities involves a risk of loss that a client should be
prepared to bear.
B. MATERIAL RISKS INVOLVED
KRS Capital Management takes the general position that investors with diverse portfolios have a better
chance of making a profit because it is difficult to accurately predict the movement of the economy.
No single strategy can be relied upon to outperform the market. As outlined below, KRS Capital
Management's goal in preparing its analysis is not to time the market.
KRS Capital Management generally utilizes long-term investment strategies, ETFs, and cash
management.
KRS Capital Management seeks to utilize investment strategies that are designed to capture market
rates of both return and risk. Frequent trading, when done, can affect investment performance,
particularly through increased brokerage and other transaction costs and taxes. Short sales and
options writing generally hold greater risk and clients should be aware that there is a chance of
material risk of loss using any of those strategies.
Clients may make additions to and withdrawals from the account at any time, subject to the Adviser's
right to terminate an account. Clients may withdraw account assets on notice to the Adviser, subject to
the usual and customary securities settlement procedures. The Adviser generally designs its client
portfolios as long-term investments and assets withdrawals impair the achievement of a client's
investment objectives.
All investing strategies offered by the Adviser involve risk and could result in a loss of an investor's
original investment. Identified material risks associated with the Advisor's investment strategies
include:
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Market Risk: Market risk involves the possibility that an investment's current market value will decline
due to general market decline, thus reducing the value of the investment regardless of the operational
success of the issuer's operations or its financial condition.
Investment Strategy Risk: This risk exists when an Adviser's strategy fails to produce the intended
results.
Style Risk: The Adviser's strategy consists of "value" and or "growth" investments. With respect to
securities and investments considered undervalued by the Adviser, market prices may not reflect our
determination that the security is undervalued, and its price may not increase to what we believe to be
its full value and may even decrease in value. With respect to "growth" investments, the underlying
earnings or operational growth anticipated may not occur, or the market price of the security may not
increase as anticipated.
Defensive Risk: To the extent that the strategy attempts to hedge or take defensive measures such
as holding a significant portion of its assets in cash or cash equivalents, the objective may not be
achieved.
Interest Rate Risk: Bond (fixed income) prices generally fall when interest rates rise, and current
market value may fall below par value. The opposite is also generally true: Bond prices generally rise
when interest rates fall. In general, fixed income securities with longer maturities are more sensitive to
these price changes.
Most other investments are sensitive to interest rate fluctuations.
Legal or Legislative Risk: Legislative changes or court rulings may impact the value of investments,
or the securities' claim on the issuer's assets and finances.
Inflation: Inflation may erode the buying-power of your investment portfolio, even if the dollar value of
your investments remains the same.
Clients may choose to make self-directed securities transactions, which are investments that
are not reviewed and/or not recommended by the Adviser. In such cases, the Adviser has not passed
on the suitability of said investments and while the Adviser may assist with client-directed
implementation as a value-added service at the client's request, the Adviser will not manage these
types of investments unless agreed in writing.
C. RISKS OF SPECIFIC SECURITIES UTILIZED
KRS Capital Management generally seeks investment strategies that do not involve significant risk or
unusual risk beyond that of the general domestic and / or international equity markets. Investments in
individual stocks contain risk. Some risks can be controlled and some risks can be guarded against but
no investment strategy carries guarantee from loss. Certain market risks cannot be controlled, such as
market or economic conditions.
Investments in mutual funds bear a risk of investment loss. Clients who invest should also be prepared
to bear a loss of investment proceeds.
Exchange traded funds (ETFs) can vary significantly from their net asset value due to market
conditions. Certain funds do not track to underlying benchmarks as expected.
Fixed income is utilized as a portfolio diversification element as well as for income deriving investments
outside of equity exposure.
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There are certain risks involved in investing in all types of bonds: Government, Municipal, and
Corporate. The following is an overview of the types of risks to consider: Interest rate risk;
reinvestment risk; inflation risk; market risk, selection risk, timing risk, and price risk. Additional risks for
some government agency, corporate and municipal bonds may include: Legislative risk (a change in
the tax code could affect the value of taxable or tax-exempt interest income); Call risk (some corporate,
municipal and agency bonds have a "call provision" entitling their issuers to redeem them at a specified
price on a date prior to maturity. Declining interest rates accelerate the redemption of a callable bond,
causing an investor's principal to be returned sooner than expected. In that scenario, investors have to
reinvest the principal at a lower interest rate.
If the bond is called at or close to par value, as is usually the case, investors who paid a premium for
their bond also risk a loss of principal. Additionally, there is a liquidity risk involved if investors have
difficulty finding a buyer when they want to sell and may be forced to sell at a significant discount.
Liquidity risk is greater for lower-rated bonds, bonds that were part of a small issue, bonds that have
recently had their credit rating downgraded or bonds sold by an infrequent issuer.
Additional risks for corporate and municipal bonds include: Credit risk; default risk; event risk and
duration risk.
Thoughtful investment selections that meet a client's stated goals and risk profile may help keep
individual risks at an acceptable level.
Past performance is not a guarantee of future returns. Investing in securities involves a risk of loss
that all clients should be prepared to bear.
Item 9 Disciplinary Information
Neither KRS Capital Management, nor any of its Advisory Representative, has had any civil or criminal
actions brought against them.
Neither KRS Capital Management, nor any of our employees, has had any administrative proceedings
before the SEC, any other federal regulatory agency, any state regulatory agency, or any foreign
financial regulatory authority.
Neither KRS Capital Management, nor any of our employees, has had any proceedings before a self-
regulatory organization
Item 10 Other Financial Industry Activities and Affiliations
A. REGISTRATION AS A BROKER/DEALER OR BROKER/DEALER REPRESENTATIVE
Neither KRS Capital Management nor its Advisory Representative is registered as a broker/dealer or
as representatives of a broker/dealer.
B. REGISTRATION AS A FUTURES COMMISSION MERCHANT, COMMODITY POOL OPERATOR
OR A COMMODITY TRADING ADVISER
Neither KRS Capital Management nor its Advisory Representative is registered as a FCM, CPO or
CTA.
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C. REGISTRATION RELATIONSHIPS MATERIAL TO THIS ADVISORY BUSINESS AND
CONFLICTS OF INTEREST
Neither KRS Capital Management nor its Advisory Representative has any other financial
relationship.
SELECTION OF OTHER ADVISORS OR MANAGERS AND HOW THIS ADVISER IS
COMPENSATED FOR THOSE SELECTIONS
KRS Capital Management does not recommend the services of any third-party managers in connection
with its advisory services.
Clients are always welcome to engage any other service providers of their choosing when it comes to
their financial and investment needs.
Item 11 Code of Ethics, Participation or Interest in Client Transactions and
Personal Trading
A. CODE OF ETHICS
KRS Capital Management is committed to maintain compliance with federal and applicable state
securities laws. Additionally, KRS Capital Management has a position of public trust and it is our goal
to maintain that trust; provide excellent service, good investment performance; and advice that is
suitable.
KRS Capital Management places great value on ethical conduct.
As a registered investment adviser, KRS Capital Management is a fiduciary to each and every client.
As fiduciaries, investment adviseors owe their clients several specific duties. According to the SEC an
investment adviser's fiduciary duties include:
Providing advice that is suitable;
• Providing full disclosure of material facts and potential conflicts of interest (such that the client
has complete and honest disclosure in order to make an informed decision about services of
the Adviser and about investment recommendations);
• The utmost and exclusive loyalty and good faith;
• Best execution of transactions under the available circumstances;
• The Adviser's reasonable care to avoid ever misleading clients;
• Only acting in the best interests of clients.
It is KRS Capital Management's policy to protect the interests of each of the Adviser's clients and to
place the clients' interests first and foremost in each and every situation. KRS Capital Management will
abide by honest and ethical business practices to include, but is not limited to:
• The Adviser will not induce trading in a client's account that is excessive in size or frequency in
view of the financial resources and character of the account.
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• The Adviser will make investment decisions with reasonable grounds to believe that the
decisions are suitable for the client on the basis of information furnished by the customer and
we will document suitability.
• The Adviser and Advisory Representative will not borrow money from clients.
• KRS Capital Management will not recommend the purchase of a security without the
reasonable belief that the security is registered, or the security or transaction is exempt from
registration in states where we provide investment advice and based upon information the
Adviser receives.
• The Adviser will not recommend that the client place an order to purchase or sell a security
through a broker/dealer or agent, or engage the services of a broker/dealer that is not licensed,
based upon information available to the Adviser.
The staff of the Adviser will report all required personal securities transactions to Roger Steed, the
Chief Compliance Officer of KRS Capital Management as required by securities rules and regulation.
All applicable securities' rules and regulations will be strictly enforced. KRS Capital Management does
not permit and has instituted controls against insider trading.
An Advisory Representative or administrative personnel member who does not follow the Adviser's
Code of Ethics or who in any way violates securities rules and regulations, or who fails to report known
or suspected violations will be disciplined or terminated, depending upon severity. Such person could
also face action by the SEC and/or state securities regulators.
Clients are welcome to request a copy of the Adviser's Code of Ethics by contacting the Adviser's
office.
B. RECOMMENDATIONS INVOLVING MATERIAL FINANCIAL INTERESTS
KRS Capital Management does not recommend that clients buy or sell any security in which KRS
Capital Management or its Advisory Representative, family, or household members has a material
financial interest.
C. INVESTING PERSONAL MONEY IN THE SAME SECURITIES AS CLIENTS
KRS Capital Management and/or individuals associated with KRS Capital Management may have
similar investment goals and objectives and as a result, the interests of the Adviser or related persons'
accounts may coincide with (or be different from) the interests of clients' accounts. At no time will the
Adviser or any related person receive an added benefit or advantage over a client with respect to these
transactions. In every case, the interests of clients will always be placed ahead of the Adviser and its
staff.
The Adviser has established written policies and procedures for staff persons who may invest personal
monies. The Adviser prohibits insider trading and has established written policies and procedures
pertaining to insider trading and other duties. All applicable securities rules and regulations are strictly
enforced. The Chief Compliance Officer is in charge of monitoring the personal trading of the Adviser's
personnel.
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D. TRADING SECURITIES AT / AROUND THE SAME TIME AS CLIENTS
The Adviser has established written policies and procedures for staff persons ("access persons") who
invest personal monies. KRS Capital Management and its Advisory Representative acknowledge the
Adviser's fiduciary responsibility to place the investment needs of clients ahead of the Adviser and its
access persons. The interests of clients are held in the highest regard. At no time will the Adviser or
any related person receive an added benefit or advantage over clients with respect to these
transactions.
Access persons of KRS Capital Management do not buy or sell securities for their personal portfolio(s)
where their decision is substantially derived, in whole or in part, by reason of his or her employment
unless the information is also available to the investing public on reasonable inquiry. Roger Steed, the
Chief Compliance Officer of KRS Capital Management, is responsible for the monitoring of personal
trading conducted by staff.
When the Adviser is purchasing or considering for purchase any security on behalf of a client, an
access person of the Adviser may only effect a transaction in that security with prior written approval
from the Adviser's Chief Compliance Officer. Similarly, when the Adviser is selling or considering the
sale of any security on behalf of a client, no access person may effect a transaction in that security
prior to the completion of the sale or until a decision has been made not to sell such security without
the written approval from the Chief Compliance Officer.
Item 12 Brokerage Practices
A. FACTORS USED TO SELECT CUSTODIANS AND/OR BROKER/DEALERS
Financial Planning Clients are welcome to utilize the service provider(s) of their choice and are
welcome to implement recommendations in whole or in part, entirely at their discretion.
For its portfolio management services, KRS Capital Management typically recommends the services of
Charles Schwab & Co., Inc. ("Schwab") for its advisory transactions. KRS Capital Management is a
fee-only Investment Management firm and the Advisory Representative of KRS Capital Management
are not registered representatives of Schwab, or any other broker/dealer.
KRS Capital Management participates in the Schwab Institutional ("SI") service program. Schwab
Institutional provides back office and other services to independent investment advisers. The
brokerage commissions and/or transaction fees charged by Schwab, or any other designated broker-
dealer, are exclusive of and in addition to the Adviser's fee.
An Adviser's duty to provide best execution for its clients means that the Adviser must seek to execute
client transactions so that the client's total cost or proceeds in each transaction is the most favorable
under the circumstances, although the Adviser considers several factors in making this determination.
The Adviser believes that excellent customer service and trade execution available through its
preferred services provider is superior to most non-service oriented and Internet-based brokers that
may otherwise be available to the general public. The Adviser's recommended service provider
features a broad line of products and services that are suitable to many types of investors with varying
investable assets.
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The Adviser recognizes its duty to obtain best price and execution for its clients under the
circumstances available. The decision to utilize Schwab. is based on a number of criteria which
include: the product and management program offerings and execution services available. As
previously noted, the Adviser believes this custodial firm provides excellent customer service to
investors and to the Adviser. The Adviser also takes into consideration the following:
• Quality of overall execution services provided;
• Promptness of execution;
• Creditworthiness, financial condition, and business reputation;
• Research capability;
• Promptness and accuracy of reports on execution;
• Ability and willingness to correct errors, when appropriate;
• Promptness and accuracy of confirmation statements;
• Ability to access various market centers;
• Facilities and technology;
• The market where the security trades;
• Any expertise in executing trades for the particular type of security;
• Commission charged;
• Reliability;
• Ability to use ECNs to gain liquidity, price improvement, lower commission rates and anonymity;
and
• Operational capabilities
Schwab is a large and sophisticated order sender. This custodial firm also enables the Adviser to
obtain securities' executions at nominal transaction charges.
Trade commissions, generally zero at Schwab, paid by the Adviser's clients comply with the Adviser's
duty to obtain "best execution." In seeking best execution, the determinative factor is not only the
lowest possible cost, but whether the transaction represents the best qualitative execution, taking into
consideration the full range of a broker-dealer's services, including among others, the value of
research provided, execution capability, commission rates, and responsiveness.
Advisory clients are welcome to evaluate service providers before opening an account since they are
welcome to select their preferred firm. The Adviser has determined Schwab currently offers the best
overall value to clients. The Adviser periodically reviews other alternatives that are available to the
Adviser market.
1. RESEARCH AND OTHER BENEFITS
KRS Capital Management receives general research, management software and back-office
administrative services from Schwab.
The receipt of investment research products and/or services as well as the allocation of the benefit of
such investment research products and/or services pose a conflict of interest.
The Adviser receives from Schwab, without cost, computer software and related systems' support,
which allow the Adviser to better monitor client accounts maintained at Schwab.
The software and related systems' support benefit the Adviser directly, and thus, its clients.
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Additionally, the Adviser receives the following benefits from Schwab: receipt of duplicate client
confirmations and bundled duplicate statements; access to a trading desk that exclusively services SI
participants; access to block trading which provides the ability to aggregate securities transactions and
then allocate the appropriate shares to client accounts; and access to an electronic communication
network for client order entry and account information.
2. BROKERAGE FOR CLIENT REFERRALS
KRS Capital Management receives no referrals from a broker/dealer or any other third party in
exchange for using that broker/dealer or third party.
3. CLIENTS DIRECTING WHICH BROKER/DEALER/CUSTODIAN TO USE
Clients are welcome to utilize the service provider of their choice, and in such cases, will direct the
Adviser to use their firm of choice (via written direction). In such cases, the client will negotiate terms
and arrangements for the account with that broker-dealer, and the Adviser will not seek better
execution services or prices from other broker-dealers or be able to "batch" client transactions for
execution through other broker-dealer(s) with orders for other accounts managed by the Adviser. As a
result, the client may pay higher commissions or other transaction costs or greater spreads, or receive
less favorable net prices, on transactions for the account than would otherwise be the case. Subject to
its duty of best execution, the Adviser may decline a client's request to direct brokerage if, in the
Adviser's sole discretion, such directed brokerage arrangements would result in additional operational
difficulties.
B. AGGREGATION (BLOCK) TRADING
KRS Capital Management generally does not block trade securities.
Clients are encouraged to discuss any questions that arise regarding investment policies throughout
the course of their engagement.
Trade error policy: On rare occasions, trade errors may occur. In the event the Adviser is responsible
for a trading error that results in a monetary loss to the client, and the Adviser will make the client
whole.
Schwab's policy on trade errors is to reimburse clients for any loss if the amount is $100 or less. If the
loss is greater than $100 the Adviser will reimburse the client for a loss. Conversely, if there is any gain
from the trade error, Schwab retains that gain and it is a general policy to donate these error funds in
accordance with their then current internal policy
Item 13 Review of Accounts
A. FREQUENCY AND NATURE OF PERIODIC REVIEWS AND WHO CONDUCTS THE REVIEWS
Investment Management Services KRS Capital Management's Investment Management Services
involve continuous and ongoing services to include frequent monitoring and internal review of portfolio
assets. The timing of reviews is guided by the client's stated objectives and the Adviser's discretion.
The underlying assets of client portfolios are generally reviewed internally on at least a monthly or
quarterly basis, However, reviews of underlying assets may occur as often as daily, with the frequency
relative to the types of holdings. Individual portfolio reviews may also occur at the time of significant
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new deposits or withdrawals, during substantial changes in market conditions, at the Adviser's
discretion, at a stated client's request, and/or according to an interval agreed upon at the time of
engagement.
Reviews entail analysis of securities, asset allocation, sensitivity to various markets, investment results
and other factors specific to each client.
KRS Capital Management requests that clients meet with the Adviser at least annually, but as
previously noted, clients are obligated to immediately inform the Adviser of any changes in their
financial, personal, or investment situation which could require an immediate review/revision of the
client's investment plan.
Financial Planning Services are project based and automatically terminate upon the delivery of
services. The financial planning advice provided can include the recommendation of follow-up services
or annual reviews. The client is welcome to secure these additional services under a new or amended
Agreement, if desired.
B. REVIEWERS
Reviews are conducted by Roger Steed, the Managing Member and Chief Compliance Officer of KRS
Capital Management.
C. FACTORS THAT TRIGGER NON-PERIODIC REVIEWS OF CLIENT ACCOUNTS
The timing of Internal portfolio reviews is further guided by the underlying assets of the portfolio,
individual circumstances as reasonably known by the Adviser, market conditions and the request of the
client. Reviews may also be triggered by material market, economic or political events.
Reviews also are triggered by reported changes in the client's financial situation (which may include
but are not limited to: termination of employment, physical relocation, inheritance or retirement).
D. CONTENT AND FREQUENCY OF REGULAR REPORTS PROVIDED
Clients can expect to receive confirmation statements from all transactions and monthly account
statements directly from the custodial brokerage firm. Clients receive confirmation statements from all
transactions and a monthly statement, directly from their custodian. The custodian's quarterly reports
detail account value, net monthly change, portfolio holdings, and all account activity.
Item 14 Client Referrals and Other Compensation
A. ECONOMIC BENEFITS PROVIDED BY THIRD PARTIES FOR ADVICE RENDERED TO
CLIENTS (INCLUDES SALES AWARDS OR OTHER PRIZES)
KRS Capital Management does not receive any economic benefit, directly or indirectly, from any third
party in connection with advice rendered to KRS Capital Management clients.
B. COMPENSATION TO NON-ADVISORY PERSONNEL FOR CLIENT REFERRALS
KRS Capital Management does not directly or indirectly compensate any person who is not part of
KRS Capital Management's advisory personnel in connection with advisory services.
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Item 15 Custody
KRS Capital Management does not maintain physical possession of client accounts (funds or
securities) that it manages. Custody of clients' accounts is held at Schwab or at other custodians of the
clients' choosing, However, KRS Capital Management is considered to have limited custody of client
accounts (funds or securities) because of its ability to deduct contractually agreed advisory fees with
the client's authorization and established arrangements, called Standing Letters of Authorization
("SLOA"s), that allow the firm to transfer assets to third parties upon the written instruction of the client.
Clients can expect to receive regular and customary account statements from the qualified custodian
and should carefully review those statements. If clients find that statements are not being received
directly, they must promptly contact KRS Capital Management and their custodial firm.
The Adviser does not accept fees in excess of $500 or more for services to be performed more than
six months in advance.
Item 16 Investment Discretion
Clients engaging the Adviser for Investment Management Services have the ability to leave standing
instructions with the Adviser to refrain from investing in particular industries, invest in limited amounts
of securities and to re-balance portfolios (also termed as "limited discretion").
With the client's authorization as provided in the custodial account forms and the Adviser's Client
Agreement, KRS Capital Management will maintain limited discretionary trading authority to execute
securities transactions in the investor's portfolio within investor's designated investment objectives, to
include the securities to be bought and sold, and the amount of securities to be bought and sold. KRS
Capital Management will never have full power of attorney nor will the Adviser ever have authority to
withdraw funds or securities other than the ability to deduct advisory fees or what is permitted in the
SLOAs via the investor's qualified custodian and only with client authorization.
Item 17 Voting Client Securities
Clients retain the authority to vote proxies. The Adviser requests that investors ensure that proxy
ballots are mailed directly to them or to an authorized third party. The Adviser will not take action with
respect to any securities or other investments that become the subject of any legal proceedings,
including bankruptcies.
While KRS Capital Management does not vote proxies for clients, it is available to assist clients with
questions and concerns relating to proxies as a value-added service. The Adviser does not engage in
proxy-related discussions with non-clients and does not solicit proxies.
In the event KRS Capital Management's advice is solicited by its clients, the Adviser shall abide by the
following conditions:
• KRS Capital Management will disclose any significant relationship with the issuer, its affiliates
or a security holder proponent of the matter on which proxy voting advice is given, as well as
any material interest of the Adviser and/or representatives have in the matter.
• The Adviser will not accept any form of special consideration from any person, other than the
security holder recipient thereof, in exchange for furnishing voting advice, and;
• Voting advice will not be furnished on behalf of any person soliciting proxies, or on behalf of a
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participant in an election contest subject to SEC Rule 14a-11.
• KRS Capital Management shall not communicate with the press concerning a proxy.
• KRS Capital Management does not solicit proxies.
Deviations from these policies will result in a prompt amendment of this ADV 2 Brochure and may
require KRS Capital Management to comply with SEC Proxy Registration Rules.
Item 18 Financial Information
A. BALANCE SHEET
KRS Capital Management does not require nor solicit prepayment of more than $1200 in fees per
client, six months or more in advance of services and therefore is not required to include a balance
sheet with this brochure.
B. FINANCIAL CONDITIONS REASONABLY LIKELY TO IMPAIR THE ADVISER'S ABILITY TO
MEET CONTRACTUAL COMMITMENTS TO CLIENTS
Neither KRS Capital Management nor its management have any financial conditions that are likely to
reasonably impair the Adviser's ability to meet contractual commitments to clients.
C. BANKRUPTCY PETITIONS IN PREVIOUS TEN YEARS
KRS Capital Management has not been the subject of a bankruptcy petition in the last ten years.
Item 19 Requirements for State-Registered Advisers
We are a federally registered investment adviser; therefore, we are not required to respond to this
item.
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