Overview
Assets Under Management: $167 million
High-Net-Worth Clients: 38
Average Client Assets: $5 million
Services Offered
Services: Financial Planning, Portfolio Management for Individuals
Fee Structure
Primary Fee Schedule (LANDER & ASSOCIATES, INC. FORM ADV PART 2A)
| Min | Max | Marginal Fee Rate |
|---|---|---|
| $0 | $3,000,000 | 1.00% |
| $3,000,001 | $5,000,000 | 0.75% |
| $5,000,001 | and above | 0.50% |
Illustrative Fee Rates
| Total Assets | Annual Fees | Average Fee Rate |
|---|---|---|
| $1 million | $10,000 | 1.00% |
| $5 million | $45,000 | 0.90% |
| $10 million | $70,000 | 0.70% |
| $50 million | $270,000 | 0.54% |
| $100 million | $520,000 | 0.52% |
Clients
Number of High-Net-Worth Clients: 38
Percentage of Firm Assets Belonging to High-Net-Worth Clients: 98.00
Average High-Net-Worth Client Assets: $5 million
Total Client Accounts: 123
Discretionary Accounts: 123
Regulatory Filings
CRD Number: 110703
Last Filing Date: 2024-10-11 00:00:00
Website: https://landerassoc.com
Form ADV Documents
Primary Brochure: LANDER & ASSOCIATES, INC. FORM ADV PART 2A (2025-06-17)
View Document Text
Lander & Associates, Inc.
12855 Parapet Way
Oak Hill, Virginia 20171
(703) 716-4303
(703) 386-7103 Fax
hcarroll@landerassoc.com
Firm Brochure
(Parts 2A and 2B of Form ADV)
Item 1
Firm Brochure Cover Page
This brochure provides information about the qualifications and business practices of Lander &
Associates, Inc., a Registered Investment Advisor firm. If you have any questions about the
this brochure, please contact us at (703) 716-4303 or by email at
contents of
hcarroll@landerassoc.com. The information in this Brochure has not been approved or verified
by the United States Securities and Exchange Commission (SEC) or by any state securities
authority. References herein to Lander & Associates, Inc. as a registered investment advisor, or
any reference to being registered, does not imply a certain level of skill or training.
Additional information about Lander & Associates, Inc. is available on the SEC’s website at
www.adviserinfo.sec.gov.
June 17, 2025
1
Item 2 - Material Changes
Annual Update
As required by Securities and Exchange Commission (SEC) regulations, this Firm
Disclosure Document for Lander & Associates, Inc. is subject to ongoing review by
the Firm’s management. As a component of the Firm’s review process, this Material
Changes section of the brochure is updated at least annually, or more frequently,
if/when material changes have occurred since the previous release of the Disclosure
Document. In the event there have been material changes, clients of Lander &
Associates, Inc. will receive a copy of this Material Changes page reflective of those
changes.
Material Changes since the Last Update
The Lander & Associates, Inc. Disclosure Document and Brochure Supplement has
been reviewed by Firm management in accordance with SEC requirements. As
determined by that review, no Material Changes have been affected by the Firm since
its last amended submission in October 2024. In the event that significant changes
should occur prior to its next annual review, Lander & Associates, Inc. will forward to
its clients copies of this Material Changes section outlining those changes specifically,
in keeping with regulatory requirements.
Full Brochure Available
The Lander & Associates, Inc. Firm Brochure, which is comprised of Form ADV Part
2A, Part 2B Brochure Supplement and Part 3 (Client Relationship Summary or Form
CRS), is available at no charge anytime upon request. While our Forms 2A and 2B
outlining the history and qualifications of our Firm and its advisors may be offered as
separate free-standing documents, Lander & Associates, Inc. has elected to incorporate
its Parts 2A and 2B into a single, but segregated document. Part 3 is maintained as a
freestanding, addendum to the Firm Brochure. If you would like to receive a copy of
our complete Firm Brochure and Brochure Supplement, please contact us by telephone
at (703) 716-4303 or by email at hcarroll@landerassoc.com.
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Item 3 - Table of Contents
Lander & Associates, Inc.
Form ADV Part 2A
Item 1- Firm Brochure Cover Page……………………………………………………………...1
Item 2 – Material Changes………………………………………………………………………2
Annual Update…………………………………………………………………………..2
Material Changes since the last Update………………………………………………....2
Full Brochure Available………………………………………………………………....2
Item 3 – Table of Contents………………………………………………………………………3
Item 4 – Advisory Business……………………………………………………………………..5
Firm Description………………………………………………………………………...5
Principal Owners………………………………………………………………………...6
Types of Advisory Services……………………………………………………………..6
Tailored Relationships…………………………………………………………………..7
Types of Agreements……………………………………………………………………7
Financial Planning and Consulting Service Agreement………………………………...7
Investment Management Agreement..…………………………………………………..8
Asset Management………………………………………………………………………8
Termination of Agreements……………………………………………………………...9
Item 5 – Fees and Compensation………………………………………………………………...9
Description of Fees………………………………………………………………………9
Fee Billing……………………………………………………………………………....10
Other Fees………………………………………………………………………………11
Expense Ratios………………………………………………………………………….11
Item 6 – Performance-Based Fees……………………………………………………………...11
Performance-Based Fees………………………………………………………………..11
Item 7 – Types of Clients……………………………………………………………………….11
Description……………………………………………………………………………...11
Account Minimums…………………………………………...………………………...11
Item 8 – Methods of Analysis, Investment Strategies and Risk of Loss………………………..12
Methods of Analysis…………………………………………………………………….12
Investment Strategies……………………………………………………………………12
Risk of Loss…………………………………………………………...………………...12
Item 9 – Disciplinary Information……………………………………………………………….13
Legal and Disciplinary…………………………………………………………………..13
Item 10 – Other Financial Industry Activities and Affiliations……………………………........13
Financial Industry Activities…………………………………………………………….13
Affiliations………………………………………………………………………………13
Outside Business Activities……………………………………………………………..14
Item 11 – Code of Ethics, Participation or Interest in Client Transactions and Personal
Trading…………………………………………………………………………………..14
Code of Ethics…………………………………………………………………………...14
Participation or Interest in Client Transactions………………………………………….14
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Personal Trading…………………………………………………………………………15
Item 12 – Brokerage Practices…………………………………………………………………...15
Selecting Brokerage Firms……………………………………………………………….15
Best Execution…………………………………………………………………………...15
Soft Dollars………………………………………………………………………………16
Order Aggregation……………………………………………………………………….16
Item 13 – Review of Accounts…………………………………………………………………..16
Periodic Reviews………………………………………………………………………...16
Review Triggers………………………………………………………………………….17
Regular Reports………………………………………………………………………….17
Item 14 – Client Referrals and Other Compensation……………………………………………17
Incoming Referrals………………………………………………………………………17
Referrals Out……………………………………………………………………………..17
Other Compensation……………………………………………………………………..17
Item 15 – Custody………………………………………………………………………………..18
Account Statements……………………………………………………………………...18
Performance Reports……………………………………………………………………..18
Net Worth Statements……………………………………………………………………18
Item 16 – Investment Discretion………………………………………………………………....19
Discretionary Authority for Trading……………………………………………………..19
Limited Power of Attorney………………………………………………………………19
Item 17 – Voting Client Securities.......………………………………………………………….19
Proxy Votes………………………………………………………………………………19
Item 18 – Financial Information…………………………………………………………………19
Financial Condition………………………………………………………………………19
Form ADV Part 2B Brochure Supplement
Hilary S. Carroll, CFP®
Item 1 – Brochure Supplement Cover Page……………………………………………………...20
Item 2 – Educational Background and Business Experience……………………………….........21
Education and Business Experience……………..……………………………………..21
Professional Certifications…………………..………………………………………….21
Hilary S. Carroll, CFP®…………………………………...…………………………….21
Item 3 – Disciplinary Information………………………………………………………….........22
Item 4 – Outside Business Activities……………………………………………………….........22
Item 5 – Additional Compensation…………………………………………………………........22
Item 6 – Supervision……………………………………………………………………………..22
Item 7 – Arbitration Claims…………………………...……………………………………........23
Item 8 – Self-Regulatory Organization and Administrative Proceedings……………………….23
Item 9 – Bankruptcy Petition…………………………………………………………………….23
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Item 4 - Advisory Business
Firm Description
Lander & Associates, Inc., hereinafter referred to as Lander, Advisor or Firm, began
operations on April 4, 1980 as a registered investment advisory firm, registered with
the Securities and Exchange Commission (SEC). In 2013, as a result of regulatory
changes, the Firm altered its SEC registration to state registration with the
Commonwealth of Virginia, its primary place of business. Due to increases in client
assets under management, however, the Firm once again registered as an SEC-
registered advisory firm in September 2017 and continues to be SEC-registered at this
time. The Firm is also notice filed with the SEC to conduct advisory business in the
States of Virginia, Maryland, Texas and the District of Columbia.
Lander provides personalized confidential financial planning, asset management and
related consulting services to individuals, high net worth individuals and pension and
profit-sharing plans. Recommendations to clients are made based on consultation with
the client and analysis of each client’s specific financial needs. Provided services may
include the following:
Identification of financial problems
Tax planning
Investment management
Retirement planning
Determination of financial objectives
Cash flow management
Insurance review
Education funding
Estate planning
the client retaining
the discretion
Lander does not act as a custodian of client assets. Instead, custody of advisory client
accounts is maintained by Schwab Advisor Services, hereinafter referred to as Schwab.
Lander may, to better serve specific client needs, recommend to its clients the use of
other custodians, with
to accept such
recommendations.
While Schwab is a FINRA- and SIPC-member broker/dealer firm in its own right,
Lander is a fee-only advisory firm and, at this time, none of its associated persons
maintain a Registered Representative relationship with Schwab or any other
FINRA/SIPC-member securities broker/dealer.
Investment advisory services are provided to clients on a discretionary basis.
Discretionary authority permits the advisor to select the types, amounts and timing of
securities traded, within parameters established with each client relative to their
specific financial objectives, timeframes and risk tolerance, without prior consultation
with the client. The clients, however, always retain control of their assets and may
place restrictions on the composition of their portfolios and/or individual securities
traded on their behalf. While discretionary authorization is contained within Lander’s
advisory agreement, signed by the clients upon retaining the services of the Firm,
Schwab, the Firm’s advisory account custodian, also requires clients to execute firm-
specific trading authorizations and/or limited powers of attorney to facilitate trading
within its platform on a discretionary basis. Non-discretionary accounts would require
5
the advisor to review with the client and gain approval of all trading activities from the
client prior to trade executions, encumbering the Firm’s ability to best serve the client.
An evaluation of each client's initial situation is discussed with the client and periodic
reviews are also communicated to provide reminders of the specific courses of action
that need to be taken. More frequent reviews may occur but are not necessarily
communicated to the client unless immediate changes are recommended.
Other professionals (e.g., lawyers, accountants, insurance agents, etc.) may be engaged
directly by the client, or by Lander with client approval, on an as-needed basis.
Conflicts of interest with these arrangements will be immediately disclosed to the client
in the unlikely event they should occur.
The initial meeting with a prospective client, which may be either by telephone or in-
person, is free of charge and is considered an exploratory interview to determine the
extent to which financial planning and/or investment management by the Firm may be
beneficial to the client.
Principal Owners
Hilary S. Carroll is the sole owner of Lander & Associates, Inc., retaining 100% of its
ownership interest.
Types of Advisory Services
Lander provides both investment supervisory services, also known as asset
management services, and financial planning or consultative services to its clients.
Asset management services may entail the active or passive management of investment
accounts, furnishing of investment advice through consultations with clients, issuing
periodic newsletters or special reports to its clients about securities and market
conditions or trends and evaluating securities held by clients to foster an understanding
of their assets relative to their stated goals and objectives.
Financial planning services are provided to clients to assist them in pursuing both short-
and long-range financial goals. This is accomplished through a process of collecting
client information about the client’s current financial condition, clarification of their
goals, identification of their past efforts and current abilities in pursuit of their goals
and ongoing progress reviews relative to any actions taken. A risk tolerance analysis
is performed for each client prior to developing investment or management strategies.
On more than an occasional basis, Lander furnishes consulting services to clients on
matters not involving securities, such as trust management and estate planning. In this
area, the Firm does not act in the capacity as a legal advisor to its clients but does
generally provide the client with recommendations resulting from the consultations.
The Firm is compensated for its advisory services to clients through asset management,
based on a percent of assets under management, or through advisory fees, which may
be fixed or hourly fees depending on the types of services elected by the clients. As
previously stated, asset management clients grant the Firm and its advisors
discretionary powers which permit the execution of transactions on the clients’
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behalves without consulting with or obtaining consent from them in advance of the
transactions.
As of March 31, 2025, Lander is actively managing approximately $190,977,368 of
client assets for 53 advisory clients. All assets are managed on a discretionary basis.
Tailored Relationships
The goals and objectives for each client are documented in their respective advisory
client file. Investment strategies are then created that reflect the stated goals and
objectives of each client. Clients may impose restrictions on investing in certain
securities or types of securities. Accounts are reviewed with clients at least annually.
Types of Agreements
Prospective clients may engage the Firm to provide either financial planning,
consulting or asset management services. Clients are required to sign an agreement
which defines which types of services that will be provided by the Firm. The following
agreements define the typical client relationships between Lander and its clients.
Agreements may not be assigned or transferred to parties other than the original clients
entering into the agreements. Since Lander does not maintain custody of client assets,
however, separate agreements may also need to be executed between custodial firms
and the client, in addition to an advisory agreement of the Firm described below. Since
neither Lander nor its advisors act as attorneys, their recommendations should not be
interpreted as legal advice.
Advisory services are seen as ongoing and agreements are self-renewing unless
terminated by either the client or the Firm. Fees and terms within the agreements,
however, may be adjusted periodically to serve the client’s ongoing needs. Clients
are notified in writing of any adjustments to their agreements.
Financial Planning and Consulting Service Agreement
Education Planning
Retirement Planning
Information regarding a client’s personal and financial situation and objectives is
collected by the advisor through a confidential interview process. This data is analyzed
and specific recommendations may be presented to the client as components of an
overall asset management strategy. Financial planning services may address any or all
of the following client concerns:
Estate and Gift Planning
Investment Management
Comprehensive Financial Planning Risk Management (insurance issues)
Other Non-investment Related Matters
Recommendations relative to the client’s concerns may include, but are not limited
to a net worth statement, cash flow statement, review of investment accounts
including reviewing past asset allocations, providing asset repositioning
recommendations, education planning with funding recommendations, review of
retirement accounts and plans including recommendations and one or more
7
retirement scenarios, review of insurance policies and recommendations for
changes, if necessary and an estate planning review with related recommendations.
Implementation of
While the Firm doesn’t provide legal or accounting advice relative to its financial
recommendations, it may act as a facilitator in these areas between clients and their
legal or other professional advisors.
the Firm’s
recommendations is at the discretion of the client and may be implemented with
either Lander or with a financial advisor of the client’s choosing.
Simple investment planning
Consulting services may be provided to clients regarding other financial-related
concerns in situations where detailed or comprehensive financial planning is either
not necessary or not desired. Common areas of concern addressed by these services
may include, but aren’t limited to the following:
Education planning
Death, disability and retirement planning Risk management (insurance)
Net worth, cash flow and financial position Estate planning
Other investment or non-investment issues
Investment Management Agreement
Most clients choose to have Lander manage their investable assets in order to obtain
ongoing in-depth advice and life planning. All aspects of the client’s financial affairs
are reviewed. Realistic and measurable goals are set and objectives to reach those
goals are defined. As goals and objectives change over time, suggestions are made
and implemented on an ongoing basis.
Based on specific client objectives and suitability factors, the advisor will execute an
advisory agreement with the client which focuses primarily on either income
generation or growth of equity assets. The scope of services and related fees are
provided to the client in this written agreement at the time the Firm is hired. Lander’s
Investment Management Agreement provides for consideration of the following
issues in conjunction with the Firm’s asset management services:
Cash Flow Management
Periodic Net Worth Reviews
Risk Management (Insurance Issues) Asset Investment Strategies
Education Planning
Tax Planning
Retirement Planning
Estate Planning
Asset Management
Advisors generally recommend that clients allocate their investment assets to various
vehicles deemed by the advisor to be appropriate and consistent with the client’s
suitability and financial objectives. These investment vehicles may include, but are
not limited to, the following:
Exchange-listed securities
Foreign securities
Corporate debt securities
Certificates of deposit
Mutual funds
Over-the-counter securities
Warrants
Commercial paper
Municipal securities
Exchange-traded funds
8
U.S. Government securities
Fees related to investment vehicles are clearly identified to the client, either by the
advisor or by prospectus, prior to investing. Lander does not participate in Initial
Public Offerings (IPOs) or Private Placements within advisory client accounts.
As previously stated, securities transactions in advisory accounts are executed
through Schwab, Lander’s advisory account custodian. Other brokerage firms,
broker/dealers and/or custodians may be utilized if requested by the client or deemed
more appropriate by the advisor and approved by the client. Under client-directed
brokerage circumstances, however, clients are advised that their direction may hinder
Lander’s ability to achieve best execution on trades or negotiate commissions which
could be beneficial to the client.
_______________________________________________________________________
Termination of Agreements
Either Lander or the client may terminate an advisory service agreement at any time
by notifying the other party in writing thirty (30) days prior to the termination date.
Clients executing limited advisory service agreements (i.e., financial planning,
consulting services) are not billed in advance for services provided under these
agreements. However, terminating a limited advisory service agreement prior to the
completion of the services originally requested, will be assessed a terminal fee at the
Firm’s hourly rate based upon the time expended by the Firm or IAR up to the receipt
of a written termination notice from the client. Clients electing to utilize asset
management services are billed on a quarterly basis, based on a total annual
asset management fee as described in the Item 5 – Fees and Compensation section
below.
In addition, Lander reserves the right to terminate any advisory engagement
where a client has willfully concealed or has refused to provide pertinent information
about financial situations when necessary and appropriate, in Lander’s judgment,
to providing proper financial advice.
Item 5 - Fees and Compensation
________________________________________________________________
Description of Fees
Financial planning and/or consulting service fees charged by the Advisor are dependent
upon the services requested by the Client, as specified in the Firm’s Financial Planning
and Consulting Service Agreement executed with the Client. These fees are separate
from any investment management fees applicable upon execution of the Advisor’s
Investment Management Agreement.
Hourly fees are assessed on a $200 per hour fixed rate basis, billed in fifteen (15)
minute increments, as defined in the Firm’s Agreement and its Disclosure Document,
a copy of which is provided to each client at the time of engagement of services and
9
annually upon request thereafter. Fees for these services are negotiable or may be
waived, in full or in part, at the sole discretion of the CCO. Since these fees are based
on an hourly rate, there is no pro-rata refund issued to clients should they terminate
services prior to the completion of the planning or consulting services for which they
have engaged the Firm. Instead, terminating clients will be billed for actual hours
expended up to the receipt by the Firm of a written termination notice from the client.
When engaging Lander for its asset management services, clients are required to sign
an Investment Management Agreement, which outlines the specific services to be
provided and the fees charged by the Firm for those services. Asset management fees
are dependent upon the type and complexity of asset management services to be
rendered and are charged as a percentage of assets under management, with the Firm’s
fee schedule specified accordingly in the Agreement.
The fee for Lander’s asset management service is based on a percentage of assets under
management and listed in the Investment Management Agreement executed by the
client. These fees are calculated based on the aggregated investment assets of a client’s
household under management by the Firm at the end of the last business day of the
preceding calendar year, according to the following fee schedule:
Account Value
$ 0 to $ 3,000,000
$ 3,000,001 to $ 5,000,000
$ 5,000,001 and above
Annual Advisory Fee
1.00%
0.75%
0.50%
One-quarter of the client’s annual management fee is then billed to the client on a
quarterly basis.
_____________________________________________________________________
Fee Billing
All clients are billed based on one of the following types of services provided:
(a)
(b)
Continuous portfolio management with fees based upon a percentage of
assets under management according to the fee schedule listed above.
These fees are negotiated with the client at the outset of the advisory
relationship.
Limited advisory services or financial consultations for which fees are
assessed at an hourly rate of $200 per hour.
As stated above, all asset management clients are billed for advisory services based on
a percentage of the total aggregated amount of all their accounts managed by Lander,
with balances aggregated for the purpose of fee calculations and the fee expressed as a
percentage of the total aggregated assets under management.
Asset management fees are billed on a quarterly basis, based on a percentage of the
assets under management by the Firm on the last business day of the preceding calendar
year, as stated above. Fees are automatically deducted from the clients’ advisory
accounts unless a client specifically requests to be billed directly by the Firm. For
direct billings, payment is due within fifteen (15) days of their receipt of the invoice.
10
In either billing scenario, clients receive a quarterly statement or invoice from the
Firm and the clients’ account custodian(s). The statement or invoice identifies the end
of year account balance upon which the fee calculation was based, the actual fees
charged and the manner in which the fees were calculated.
Other Fees
Custodians may charge transaction fees, commonly referred to as “ticket charges” on
purchases or sales of securities. These transaction charges are usually relatively small
and incidental to the purchase or sale of a security. In these instances, the selection of
the security is more important than the nominal fee that the custodian charges to buy
or sell the security. Ticket charges, transaction commissions and similar service
charges are separate from the Firm’s advisory service fees and deducted by the
custodian from the clients’ accounts as incurred.
Expense Ratios
Mutual funds, if used, generally charge a management fee for their services as
investment managers and is commonly referred to as the expense ratio. For example,
an expense ratio of 0.50 means that the mutual fund company charges 0.5% for their
services. Performance figures quoted by mutual fund companies in various
publications are generally after the expense ratio has been deducted. These fees, if
present, would be in addition to the advisory fees paid by a client to an advisor.
Item 6 - Performance-Based Fees
________________________________________________________________________
Performance-Based Fees
Lander’s fees are not based on a share of the capital gains or capital appreciation of
managed securities. In addition, the Firm does not use a performance-based fee
structure because of the potential conflict of interest since performance-based
compensation may create an incentive for the advisor to recommend an investment
that may carry a higher degree of risk to the client.
Item 7 - Types of Clients
Description
Lander’s clients are comprised primarily of individual investors along with high-net-
worth individuals but may also include pension and profit-sharing plans. Client
relationships vary in scope and lengths of service.
Account Minimums
Lander does not specify a minimum account size to engage a new client or retain an
existing client in an asset management account. Advisory fees will vary based on the
amount of assets under management by the Firm and, as a result, clients with smaller
accounts may pay a higher percentage rate on their annual fees than the fees paid by
clients with greater assets under management.
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Item 8 - Methods of Analysis, Investment Strategies and
Risk of Loss
Methods of Analysis
In developing investment strategies for advisory clients, the Firm may employ long- or
short-term purchases and margin accounts. The development of these strategies is
based on research developed by the Firm from a variety of information sources,
including many available through the Internet. These information sources include
financial publications, research acquired from outside sources, corporate rating
services and company press releases, along with annual reports, prospectuses and SEC
filings. Investment strategies developed using these sources are generally long- term
in nature and do not seek to make trades focused on short-term benefits.
Investment Strategies
The primary investment strategy used on client accounts is strategic asset allocation.
This approach seeks to maximize gains while minimizing risk through the use of
diversification of investments across a broad spectrum of domestic and foreign asset
classes. Portfolios are globally diversified in this manner to control the risk associated
with traditional markets.
The investment strategy for a specific client is based upon the objectives stated by the
client during consultations. The client may change these objectives at any time. Each
client provides the advisor with detailed information that documents their objectives
and their desired investment strategy. This information is reviewed with the client
periodically and strategies adapted to any changes in objectives and/or suitability.
Risk of Loss
All investment programs have certain risks that are borne by the investor. Lander’s
investment approach constantly keeps the risk of loss in mind relative to each client’s
risk tolerance. Clients may face any or all of the following investment risks in the
pursuit of their financial objectives:
•
Interest-rate Risk: Fluctuations in interest rates may cause investment prices to
fluctuate. For example, when interest rates rise, yields on existing bonds
become less attractive, causing their market values to decline.
factors
independent of a
• Market Risk: The price of a security, bond, or mutual fund may drop in reaction
to tangible and intangible events and conditions. This type of risk is caused by
external
security’s particular underlying
circumstances. For example, political, economic and social conditions may
trigger market events.
•
Inflation Risk: When any type of inflation is present, a dollar today will not
buy as much as a dollar next year, because purchasing power is eroding at the
rate of inflation.
12
• Currency Risk: Overseas investments are subject to fluctuations in the value of
the dollar against the currency of the investment’s originating country. This is
also referred to as exchange rate risk.
• Reinvestment Risk: This is the risk that future proceeds from investments may
have to be reinvested at a potentially lower rate of return (i.e., interest rate).
This primarily relates to fixed income securities.
• Business Risk: These risks are associated with a particular industry or a
particular company within an industry. For example, oil-drilling companies
depend on finding oil and then refining it, a lengthy process, before they can
generate a profit. They carry a higher risk of profitability than an electric
company, which generates its income from a steady stream of customers who
buy electricity no matter what the economic environment is like.
• Liquidity Risk: Liquidity is the ability to readily convert an investment into
cash. Generally, assets are more liquid if many traders are interested in a
standardized product. For example, Treasury Bills are highly liquid, while real
estate properties are not.
• Financial Risk: Excessive borrowing to finance a business’ operations
increases the risk of profitability, because the company must meet the terms of
its obligations in good times and bad. During periods of financial stress, the
inability to meet loan obligations may result in bankruptcy and/or a declining
market value.
Item 9 - Disciplinary Information
Legal and Disciplinary
Neither the Firm nor any of its associated persons have been involved in any legal or
disciplinary events related to past or present investment clients.
Item 10 - Other Financial Industry Activities and Affiliations
Financial Industry Activities
Lander is not registered as a securities broker-dealer, a futures commission merchant,
commodity pool operator or commodity trading advisor.
Affiliations
Lander may provide limited tax preparation services to its advisory clients but does not
provide legal or general accounting services. Should the need arise for these services,
however, Lander may refer the clients to attorneys or accountants who are independent
of Lander. If clients choose to use the services of those firms, they may be required to
execute separate agreements with them which identify their specific services and fees.
Lander receives no compensation for these referrals, if made.
13
________________________________________________________________________
Outside Business Activities
Hilary S. Carroll performs tax preparation services for advisory clients, as disclosed
in Lander’s Disclosure Document, and Lander & Associates is compensated directly
for these services.
Item 11 - Code of Ethics, Participation or Interest in
Client Transactions and Personal Trading
________________________________________________________________
Code of Ethics
The Firm places the utmost priority on maintaining high standards of integrity and
professionalism by its associated persons in the conduct of its advisory business. The
greatest asset held by this Firm is the trust and confidence placed in it by the clients. It is
incumbent upon all members of the Firm to maintain, further and adhere to the tenet that
the clients’ interest is paramount in all that we do. Lander has formulated and implemented
procedures to ensure that these fiduciary obligations are met. In addition, since some
associated persons of Lander have received the CFP® Certification from Certified Financial
Planner Board of Standards, Inc., it is the policy of the Firm to incorporate into its Code of
Ethics the principles of CFP Board’s Code of Ethics and Standards of Conduct, as updated
and amended in 2019. The CFP Board’s Code of Ethics and Standards of Conduct may be
reviewed online at https://www.cfp.net/for-cfp-professionals/professional-standards-
enforcement/code-and-standards.
The Firm’s Code of Ethics establishes ethical guidelines for its employees and advisors to
adhere to relative to the following key areas of its advisory operations:
Personal Securities Transactions
Rumor Mongering
Outside Business Activities
Code Violation Reporting and Sanctions
Compliance
Insider Trading
Conflicts of Interest
Gifts and Entertainment
Recordkeeping
All associated persons of Lander are committed to its Code of Ethics, which is
available in its entirety for review by clients and prospective clients at any time. Copies
of the Code may be obtained by written request sent to Lander & Associates, Inc.,
12855 Parapet Way, Oak Hill, Virginia 20171 or by calling Lander’s office at (703)
716-4303 during normal business hours. A copy will be forwarded promptly upon
receipt of a request.
Participation or Interest in Client Transactions
Lander and its employees may buy or sell for themselves or members of their
households the same securities that are held by its clients. Associated persons are
prohibited, however, from trading securities within their personal accounts ahead of
trades of the same securities in client accounts, a practice commonly known as “front
running”. To prevent this, associated persons are expressly prohibited by Firm policy
from executing a personal trade of the same general security as that of an advisory client,
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either for themselves or for a member of their household, on the same day as that of an
advisory client’s trade unless their transaction is a component of a block trade
(excluding open-end mutual funds and general obligations of the United States).
Associated persons of the Firm are also prohibited from executing principal transactions
in which the advisor, acting as principal for its own account or for the account of an
affiliated broker/dealer, buys securities from or sells securities to an advisory client.
Personal Trading
It is Lander’s policy to prohibit personal securities transactions by its associated
persons which are or could lend the appearance of being in conflict with either client
transactions or the Firm’s fiduciary responsibility to its clients. The Firm has
designated Hilary S. Carroll as its Chief Compliance Officer (CCO). As such, she
conducts reviews of all associated person trading activity on a quarterly basis. These
personal trading reviews ensure that the personal trading activities of our advisors and
employees do not affect the securities markets and that clients of the Firm receive
preferential treatment at all times.
Item 12 - Brokerage Practices
Selecting Brokerage Firms
As previously stated, Lander utilizes Schwab to implement trades for its advisory
clients. The Firm reserves the right, however, to recommend other custodial firms to
clients if it is determined that current relationships do not meet a client’s specific
needs and the alternate custodian(s) has a proven record of integrity and financial
responsibility, along with their best execution of orders at reasonable commission
rates.
Best Execution
Lander reviews the execution of its advisory client trades on an ongoing basis to ensure
that its clients are receiving the best execution possible within their advisory accounts.
In addition to best execution reviews by the custodians, Lander’s CCO conducts
quarterly reviews of the custodian’s trading accuracy and efficiency utilizing SEC Rule
606 reports drawn from publicly available data. Rule 606 reports compare the relative
performance of Lander’s custodians, if they operate as broker/dealers, to other
broker/dealers in the marketplace across a variety of parameters. If any issues of
potential concern are noted in these reports, relative to trading activities effecting the
Firm’s advisory clients, they are addressed by the CCO directly with the respective
custodian at that time, resolved immediately in the client’s favor and all relevant
information documented accordingly.
In seeking best execution for its clients, lowest transaction cost may not always be the
key determinative factor. Lander also examines qualitative factors such as speed and
accuracy of executions, value of research provided, commission rates and
responsiveness to client and advisor concerns, for example. As a result, some trades
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may not necessarily obtain best price, within reason, but the Firm will achieve higher
quality service across its entire trading platform.
Based on these comparisons, the Firm continually seeks to ensure that the overall
trading execution performance of its custodians compare favorably in the marketplace.
Documentation of the Firm’s ongoing Best Execution review is maintained by the
CCO as a key component of its compliance books and records.
Soft Dollars
Soft dollar practices generally refer to arrangements under which investment advisors
or money managers obtain products or services (other than execution of securities
transactions) from or through a broker/dealer in exchange for the advisor directing
client brokerage transactions to that broker/dealer. At this time, Lander does not have
any soft dollar arrangements in existence that meet this definition of soft dollar
arrangements.
The Firm does, however, participate in the Institutional advisor program offered by
Schwab Advisor Services, which is a division of Charles Schwab & Co., Inc., member
FINRA/SIPC, an unaffiliated SEC-registered broker/dealer. Schwab offers Lander
services that include custody of securities, trade execution, clearance and settlement of
transactions and the Firm may receive additional benefits from Schwab as a participant
in their advisory services platform.
Order Aggregation
The aggregation or “blocking” of client transactions allows an advisor to execute
transactions in a more timely, equitable and efficient manner. When deemed
appropriate and/or beneficial to its clients, the Firm does execute block trading within
client portfolios. Should the opportunity arise to do so, however, the Firm’s IARs may,
but are not obligated to, combine or “batch” orders to obtain the best execution and to
equitably allocate among their clients the difference in price that might have been
obtained had such orders been placed independently. If an IAR does elect to execute a
client trade as a component of a block trade, the Firm has established specific
procedures to govern block trade activities.
Item 13 - Review of Accounts
Periodic Reviews
Lander continuously monitors the composition and performance of client portfolios as
a key component of its ongoing service commitment to its clients. The advisor must
meet with the client at least once a year, either in person or via telephone, to determine
if there are any investment objective changes and to ensure the clients are provided
with a quarterly written notice advising them to notify the advisor of any material
changes in investment objectives. Reviews may be performed more frequently in
response to client requests or at any time when the Firm or the advisor feels that specific
events or market conditions dictate a need to do so.
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Review Triggers
The Firm’s CCO monitors economic and market conditions, performs due diligence
reviews of securities and financial products and investigates significant gains or losses
in client portfolios. Concerns in any of these areas, changes in tax laws and/or changes
in client objectives or suitability may trigger the need for off-cycle account reviews with
clients as well.
Regular Reports
Clients are provided with transaction confirmations, notices and regular account
statements directly from the custodians of their accounts on a quarterly basis. Copies
of all items sent to clients are simultaneously copied to Lander.
Item 14 - Client Referrals and Other Compensation
Incoming Referrals
Lander has been fortunate to receive many client referrals over the years. The referrals
have come from current clients, attorneys, accountants and other similar sources.
Therefore, at this time, the Firm does not utilize the services of a paid solicitor to
promote its advisory practice.
Referrals Out
Lander does not accept referral fees or any form of remuneration from other
professionals when a prospect or client is referred to them by the Firm.
Other Compensation
Hilary S. Carroll does not receive any additional compensation beyond
investment
advisory fees received through Lander & Associates. As previously stated, the Firm
may receive additional compensation from clients for tax preparation services.
As disclosed under Item 12 above, Lander participates in Schwab’s Institutional
advisor program and may recommend Schwab to its advisory clients for custody of
assets and brokerage services. There is no direct link between the Firm’s participation
in this program and the investment advice it provides to its clients, although the Firm
may receive economic benefits through its participation in the program that are not
typically available to Schwab’s retail investors. These benefits may include the
following products and services, which may be provided to the Firm without cost or at
a discount:
i. Receipt of duplicate client statements and confirmations;
ii. Research-related products and tools;
iii. Consulting services;
iv. Access to a trading desk serving Firm participants;
v. Access to block or aggregated trading and allocation of appropriate shares
to client accounts;
vi. Ability to have advisory fees deducted directly from client accounts;
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vii. Access to an electronic communications network for client order entry and
account information;
viii. Access to mutual funds with no transaction fees and to institutional money
managers; and
ix. Discounts on compliance, marketing, research, technology and practice
management products or services provided to Lander by third-party
vendors.
Some of the products and services made available by Schwab through the program may
benefit the Firm but not its clients’ accounts. These products or services may, however,
assist the Firm in managing and administering its clients’ accounts, including accounts
not maintained at Schwab. Other services made available by Schwab are intended to
help Lander manage and further develop its business enterprise. The benefits received
by the Firm or its personnel through participation in the program do not depend on the
amount of brokerage transactions directed to Schwab. As part of its fiduciary duties to
clients, Lander endeavors at all times to put the interests of its clients first. Clients
should be aware, however, that the receipt of economic benefits by Lander or its related
persons in and of itself creates a potential conflict of interest and may indirectly
influence the Firm’s choice of Schwab for account custody and brokerage services.
Item 15 - Custody
Account Statements
It is the Firm’s policy to have custody over client assets only to the extent that it requests
the client’s custodian to deduct advisory fees directly from the client’s account(s), when
authorized by the client, in lieu of fees being billed directly to the client for payment.
As previously stated, all advisory client assets are held at Schwab, which is a qualified
custodian according to SEC’s definition. The custodian provides account statements
directly to the clients at their address of record at least quarterly, with copies forwarded
to Lander.
Performance Reports
Clients are urged to review the performance of their investments as reported on their
account statements received directly from their account custodian. These statements,
along with market and portfolio performance, are reviewed with each client during
periodic account reviews with their respective advisor.
Net Worth Statements
On request or in conjunction with the Firm’s financial planning and/or asset
management activities, clients may be periodically provided with net worth
In addition to investable assets, these statements may contain
statements.
approximations of bank account balances provided by the client, as well as the value
of land and hard-to-price real estate. The net worth statements are used for long-term
financial planning where the exact values of assets are not necessarily material to the
financial planning tasks.
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Item 16 - Investment Discretion
Discretionary Authority for Trading
Investment advisory services are provided to clients on a discretionary basis. Under the
terms of the client’s discretionary authorization, which is contained within the
investment management agreement signed by the client, the advisor is permitted to
buy, sell, invest, reinvest, exchange and/or trade securities in the accounts at the
advisor’s sole discretion. This discretionary authority facilitates placing trades in
client accounts on their behalf so that the Firm may promptly implement the client’s
investment policy when timeliness is an issue.
Limited Power of Attorney
Lander does not accept or maintain power of attorney over client accounts or financial
affairs beyond the Limited Power of Attorney required by Schwab to execute
transactions in advisory client accounts on a discretionary basis.
Item 17 - Voting Client Securities
Proxy Votes
Lander does not vote proxies on securities. Clients are expected to vote their own
proxies and account custodians are instructed to forward all proxy related materials
directly to the clients or their duly appointed surrogates. When assistance on voting
proxies is requested, Lander will provide recommendations to the client. If any
conflict of interest might exist relative to advising the client on proxy issues, it will be
disclosed to the client.
Item 18 - Financial Information
Financial Condition
Lander does not have any financial impairment that will preclude the Firm from meeting
its contractual commitments to its clients.
A balance sheet is not required to be provided since Lander does not serve as a custodian
for client funds or securities and does not require prepayment of fees of more than $500
per client, and six months or more in advance.
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Lander & Associates, Inc.
12855 Parapet Way
Oak Hill, Virginia 20171
(703) 716-4303
(703) 386-7103 Fax
hcarroll@landerassoc.com
Brochure Supplement
(Part 2B of Form ADV)
Item 1
Brochure Supplement for
Hilary S. Carroll, CFP®
This brochure supplement provides information about Hilary S. Carroll that supplements the
Lander & Associates, Inc. Form ADV Part 2A Brochure. You should have received a copy of that
brochure. Please contact Ms. Carroll if you did not receive one or if you have any questions about
the contents of this supplement. Additional information about Ms. Carroll is available on the
SEC’s website at www.adviserinfo.sec.gov.
June 17, 2025
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Item 2 – Educational Background and Business Experience
Education and Business Standards
Lander requires that advisors must be full-time associates of the Firm, have a thorough
background in financial services gained through degree and/or industry experience and
participate on an ongoing basis in related coursework or training focused on furthering
their knowledge of investment, financial and tax planning concepts. Examples of
acceptable coursework objectives include advanced degrees and/or professional
designations such as MBA, CFP®, CFA, ChFC, JD, CTFA, EA or CPA. Upon
achieving one or more of these advanced degrees or industry- recognized professional
designations, advisors are required to participate in ongoing continuing education
programs sufficient to maintain their degrees or designations in a current, active and
good standing status. Additionally, advisors must have work experience that
demonstrates their aptitude for financial planning and investment management along
with a demonstrated knowledge of and compliance with federal, state and industry
regulations governing the financial industry.
Professional Certifications
Some associated persons of Lander have earned the following professional
designations, certifications and/or credentials that are required to be explained in
further detail:
Certified Financial Planner®(CFP®): Certified Financial Planners are licensed by the
CFP Board of Standards to use the CFP® mark. CFP® certification requirements:
• Bachelor’s degree from an accredited college or university.
• Completion of the financial planning education requirements set by the CFP
Board (www.cfp.net).
• Successful completion of the 10-hour CFP® Certification Exam.
• Three-year qualifying full-time work experience.
• Successfully pass the Candidate Fitness Standards and background check.
• Maintain ongoing Continuing Education requirements as specified by the CFP
Board.
Hilary S. Carroll, CFP®, President
Educational Background:
• Born July 1965
• Post-Secondary Education
➢ Duke University – Bachelor of Arts/Economics, 1987
➢ George Washington University – Master of Business
Administration/Finance, 1992
• Previously Attained FINRA Securities Licenses
Series 63
Series 24
Series 65
Series 7
Note: These licenses have been allowed to lapse as unnecessary vestiges
of the Firm’s past dual registration with a FINRA-registered broker/dealer.
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Professional Designations: Certified Financial Planner®, 1990
Business Experience:
• March 2005 to Present
President & Chief Compliance Officer,
Investment Advisor Representative and sole owner (since November 2006)
of Lander & Associates, Inc., a SEC-registered investment advisory firm.
• December 2002 to February 2005
Vice President
and
Investment
Advisor Representative of Lander & Associates, Inc., a SEC-registered
investment advisory firm.
• August 2002 to December 2011
Registered Representative of Cadaret,
Grant & Co., Inc., a FINRA and SIPC member securities broker/dealer.
• January 2002 to July 2002
Registered Representative of Ferris, Baker
Watts Inc., a FINRA and SIPC member securities broker/dealer.
• January 1994 to December 2001
Registered Representative of Mid-
Atlantic Investor Services, Inc., a FINRA and SIPC member securities
broker/dealer.
• June 1987 to December 1993 Registered Representative of Ferris, Baker
Watts Inc., a FINRA and SIPC member securities broker/dealer.
Item 3 – Disciplinary Information
________________________________________________________________________
Disciplinary Information: No financial industry-related disciplinary actions have been
imposed on Ms. Carroll.
Item 4 – Other Business Activities
________________________________________________________________________
Ms. Carroll performs tax preparation services for advisory clients, as disclosed in Lander’s
Disclosure Document. Lander & Associates is compensated directly by the clients for
these accounting services.
Item 5 – Additional Compensation
_____________________________________________________
Ms. Carroll does not receive any additional compensation beyond investment advisory
fees received through Lander & Associates.
Item 6 – Supervision
_____________________________________________________
As an Investment Advisor Representative of a registered investment advisory firm, Ms.
Carroll is ultimately governed by financial industry regulations imposed by the SEC,
FINRA and the respective States in which the Firm is currently registered to conduct
advisory services. At a functional level, Ms. Carroll has been designated as Lander’s
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CCO and supervises the day-to-day advisory activities of the Firm. In this capacity, she
conducts ongoing reviews of the Firm’s policies and procedures to ensure its compliance
with industry regulations. The Firm has further engaged the services of an outside
compliance consulting firm to enhance its oversight of advisory activities on a regular
basis. Ms. Carroll can be reached by telephone at (703) 716-4303 or by email at
hcarroll@landerassoc.com.
Item 7 – Arbitration Claims
______________________________________________________
____ No arbitration actions have been filed against Ms. Carroll.
Item 8 - Self-Regulatory Organization or
Administrative Proceeding
________________________________________________________________________
Ms. Carroll has not been a party in any such proceedings.
Item 9 – Bankruptcy Petition
________________________________________________________________________
Ms. Carroll has not been a party in any bankruptcy proceedings.
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